Movie theaters unveil special screenings to entice audiences back into seats — Transcript

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1. 0:00Let somebody else be the star of the
2. 0:02show for just a minute, okay?
3. 0:04>> The rules are clear at Alamo Drafthouse.
4. 0:07No late arrivals, no scrolling, and
5. 0:09definitely no talking at any volume.
6. 0:12Something they take so seriously, stars
7. 0:14of all stripes have teamed up for
8. 0:16in-theater PSAs. But some testing what
9. 0:20it would be like to move away from that,
10. 0:22making you the main attraction. Take
11. 0:24this rainy 10:00 a.m. Tuesday in New
12. 0:26York when the crowds move at a slower
13. 0:28pace. An ideal speed for film fans who
14. 0:31don't know how to walk yet.
15. 0:33>> This is the baby's first time at the
16. 0:34movie, yeah.
17. 0:35>> It's baby day here, brighter lights,
18. 0:37softer sound, and best of all for
19. 0:39parents trying to keep up with the
20. 0:40culture, crying allowed.
21. 0:43Movies like Tony, the R-rated biopic
22. 0:46about Anthony Bourdain, not typically
23. 0:48top friendly.
24. 0:49>> You working at a good gym before?
25. 0:51>> Sorry.
26. 0:52Yeah.
27. 0:53>> Made accessible for caregivers who can't
28. 0:55stay up late.
29. 0:56>> like this unique opportunity that you
30. 0:57actually have availability during the
31. 0:59day and you need things to do,
32. 1:00especially when it's too hot or too cold
33. 1:02out. And so I think it's a great thing
34. 1:04to do and nice for the babies and nice
35. 1:05for the parents.
36. 1:06>> The options come with the movies
37. 1:08bouncing back big time.
38. 1:09>> We come to this place
39. 1:12for magic.
40. 1:13>> Theaters are on pace for their best year
41. 1:15since the pandemic, $7 billion so far
42. 1:18with 4 months to go. A surge driven by
43. 1:21Gen Z fans.
44. 1:22>> The younger audience that we thought
45. 1:23would be lost to the small screen, but
46. 1:26that's not happening. The The younger
47. 1:28audiences are finding the movie theater
48. 1:30to be the cool place to be. Creates that
49. 1:33fear of missing out, that FOMO factor.
50. 1:35>> I hate this night.
51. 1:36>> Take One Night Only about two strangers
52. 1:38meeting on the one night a year when
53. 1:40single people can have sex, distributed
54. 1:42by our sister company Universal
55. 1:44Pictures. Just a few miles away from
56. 1:46baby day in New York's Times Square, AMC
57. 1:49Theaters hosted a singles only opening
58. 1:51night event.
59. 1:52>> I'm single, so I was like, you know
60. 1:53what? What else do I have going on on a
61. 1:55Thursday? This is my card. My name is
62. 1:58Jess.
63. 1:58>> With some trying to shoot their shot by
64. 2:01making dating cards to find love even in
65. 2:04the dark.
66. 2:05>> This is a card for my friend Mark and
67. 2:08we're handing it out to single people
68. 2:10here hoping to find love.
69. 2:12>> I love going to the movies.
70. 2:13[clears throat] If there are other movie
71. 2:14goers here that feel the same way, maybe
72. 2:17this is
73. 2:18This is the place.
74. 2:19>> Buddy of mine, she was like, "Hey,
75. 2:22I got you a ticket for the movie." Then
76. 2:24I got here and they're like, "Oh, you're
77. 2:25here for the singles event." I've
78. 2:26apparently been set up and so I'm here
79. 2:29and excited for it.
80. 2:30>> We've reached out to AMC and Alamo
81. 2:32Drafthouse if they had plans for other
82. 2:34similar experiences but haven't heard
83. 2:36back yet. All of it meaning at least
84. 2:38once in a while movie fans can relax
85. 2:41even if their babies.
86. 2:42>> Hopefully if he cries, he won't be the
87. 2:44only one maybe.
88. 2:45>> Might not be ready for all that screen
89. 2:47time. Chloe Melas, NBC News, New York.
90. 2:51>> We thank you for watching and remember
91. 2:52stay updated on breaking news and top
92. 2:54stories on the NBC News app or watch
93. 2:57live on our YouTube channel.