(Mini-Course) How to Set Up & Sell Reputation Management to Local Businesses in GoHighLevel — Transcript
Full transcript
- 0:00All right, quick reality check. If you
- 0:02help a local business consistently get
- 0:04more Google reviews, that business makes
- 0:06more money. Period. End of story. And
- 0:08here's the best part. This is one of the
- 0:11simplest monthly services you can sell
- 0:13to a local business because it solves a
- 0:15problem they already know they have, but
- 0:18they never have time to fix it. Now, I'm
- 0:20not going to sit here and tell you this
- 0:22is easy money. It's not because you need
- 0:24to learn how to deliver the service the
- 0:27right way and how to sell it. So, in
- 0:29this video, I'm going to teach you those
- 0:31two things. How to set up a full
- 0:33reputation management system for any
- 0:35local business, and how to get clients,
- 0:38which includes pricing, leads, outreach,
- 0:41sales script, and a demo closing
- 0:43technique. And if you watch this all the
- 0:45way through, I promise you, you will be
- 0:47able to go out there and offer this
- 0:49service with confidence. And here's a
- 0:51preview of how it looks and works using
- 0:53my client as an example. So when a
- 0:55transaction occurs, we send a customer
- 0:58this website link asking them to leave
- 1:00us a review. If they press one of these
- 1:02two smiley faces, they will be
- 1:04redirected to this page and then they
- 1:07will click this button and go to Google.
- 1:09And if they are not happy, for example,
- 1:11they click this frown face, they will be
- 1:13redirected to this page. Sorry to hear
- 1:15that. Please provide us with your
- 1:17feedback and we will do our best to
- 1:18remedy the problem. And this way we kill
- 1:21two birds with one stone. we generate
- 1:23more reviews and we improve the average
- 1:25rating score by filtering out negative
- 1:27reviews. There is also an automation
- 1:29that reposts all five-star reviews to
- 1:33all social media platforms just like
- 1:35what you see here on the screen. We have
- 1:37our client's logo at the top. We have
- 1:39their phone number at the bottom. We
- 1:41have the name of the person who left the
- 1:42review and then we have the review
- 1:44itself. And it's both shared to the feed
- 1:46and also stories. And here's the exact
- 1:49review that the person left. I believe
- 1:50that reviews should not be sitting on
- 1:52Google alone and they should be shared
- 1:54to social media to do some extra sales
- 1:57work. On top of that, a couple of hours
- 1:59later after we generate a review, AI
- 2:02responds with a thankful comment like
- 2:04this. In the brackets, it says owner,
- 2:06but in reality, it was replied by our
- 2:09reviews AI. The reality is most business
- 2:12owners don't have time to do it. But
- 2:14such replies show customers we care
- 2:17about their experience, which can
- 2:18increase loyalty. And owner replies also
- 2:21signal to Google that this business has
- 2:23active management, which can also boost
- 2:26SEO and visibility. And if you don't
- 2:28want to build this out all from scratch
- 2:30and instead save a lot of time, you can
- 2:32use my snapshot here with this document
- 2:34with instructions. Inside of this
- 2:36snapshot, you will also find my website
- 2:40template that you can literally copy and
- 2:42paste into your business. And then
- 2:44that's it. That's your website. You can
- 2:46start using it to sell to local
- 2:48businesses. And it even has this like
- 2:50video demo with animations.
- 2:54Here's what all you have.
- 2:58This is like your homepage. And it's all
- 3:01already written out. So you don't even
- 3:03have to change a word. Just put your
- 3:05logo in the top left corner over there
- 3:07and you're ready to start selling.
- 3:09Here's the pricing page with the starter
- 3:11plan and the pro plan. And this is your
- 3:13book a demo page with your calendar. And
- 3:16this is the checkout page so people can
- 3:18pay right on your website. And later in
- 3:21this video, I will explain how you can
- 3:22get this snapshot with the website
- 3:24template all for free. Okay, now let's
- 3:27start building. And the only software
- 3:29that you will need to make it all happen
- 3:31is High Level. It starts at only 97
- 3:34bucks a month and you can get a 14-day
- 3:36trial. That's plenty of time to get your
- 3:38first client, which will pay for the
- 3:39software. Or you can use my promo link
- 3:41down below to get 30 days free trial
- 3:43instead of 14, which will give you even
- 3:45more time to get your first client. So
- 3:47once you have the software, you click
- 3:48this link, we load the snapshot, and get
- 3:50cracking. And now let's do it together.
- 3:52So it's much easier to understand how
- 3:54this whole thing works. So again, when
- 3:55you click this link, you're going to see
- 3:57this window and then you click yes,
- 3:59import now. Then you want to click
- 4:02account snapshots here. And you should
- 4:04be able to see it on the list. But for
- 4:07you, it's not going to be in the my
- 4:08snapshots area. It's going to be in the
- 4:10imported snapshots because you imported
- 4:12my snapshot. And if you're wondering why
- 4:14it says Griffin digital in the top left
- 4:16corner instead of go high level, it's
- 4:18because I white labeled this software.
- 4:20And this option is available on the $97
- 4:23plan. This is really good because when
- 4:24you go out there pitching your services,
- 4:27you will be selling your own software
- 4:29instead of, you know, the software that
- 4:31everybody knows because 97 bucks a month
- 4:33is available to everyone, but you can
- 4:35charge much more than that. And putting
- 4:37your brand name on it will help you do
- 4:39that. So, what you do then is you
- 4:40navigate here and click this plus icon,
- 4:43which is create new account. You can
- 4:44type the name of the business or you can
- 4:46type address here, but it's not
- 4:48necessary to put the right information
- 4:49there because you can always change it
- 4:51later on. So for me as an example, I'm
- 4:53just going to put a random address here.
- 4:55You can just put your own information
- 4:56there or just put a madeup name. So as
- 4:58you can see here, rep management is the
- 5:01first and last. Email is not a real one.
- 5:03And then the phone number is not a real
- 5:04phone number. And yeah, you just click
- 5:07add sub account. Also, I get a lot of
- 5:09questions about sub accounts. On the $97
- 5:11plan, when you're just starting out, you
- 5:13have three sub accounts, and you should
- 5:15treat each sub account as its own
- 5:17business entity. So, one sub account for
- 5:20yourself, your agency, because you're
- 5:22going to be selling this service to
- 5:23local businesses. And every new local
- 5:26business you sign up will have its own
- 5:28sub account. So, when you create your
- 5:29first sub account for yourself with the
- 5:31website template that I showed you
- 5:33before, you will have to select this.
- 5:35This is my own account, not for clients.
- 5:38But right now, we're making it for
- 5:39clients. So, you click here. This is my
- 5:41client's account. And then you click add
- 5:43sub account. And then right away, you
- 5:45can click this button, switch to sub
- 5:47account. Okay, beautiful. Now we are
- 5:48inside and we can go to sites and as you
- 5:51can see reputation management funnel is
- 5:53already there with our review filter. So
- 5:56if I click preview here,
- 5:59boom. And as you can see here, thank you
- 6:00for choosing blank. So we need to enter
- 6:03our client's information there. How we
- 6:05do that is through settings and then
- 6:08custom values. And here as you can see
- 6:10client company name. And for the sake of
- 6:12the example, let's just pick a random
- 6:14business. So, I typed roofer near me and
- 6:17I'm going to click on the first one.
- 6:18Again, it's not my client. I don't know
- 6:20who that is. It's just a random
- 6:21business. I'm just going to copy and
- 6:23paste back to go high level
- 6:27and click update. And what we also want
- 6:29to do is we want to download their logo.
- 6:31So, save as. Now, we go back to go
- 6:35level. We go to uh media storage and we
- 6:39just drag and drop it here. What we do
- 6:42next is we click those three dots and
- 6:44then click get link. Then we go back to
- 6:46settings custom values and then client
- 6:49logo URL three dots edit paste update.
- 6:54What we also want to do is here review
- 6:56Google URL. For the sake of the example,
- 6:58I'm just going to grab the link here and
- 7:01then paste there. But the proper way to
- 7:04do it is in the document. So if I go
- 7:07back here, as you can see, there's a
- 7:09screenshot. Okay. Now we have the three
- 7:11most important parts there. So if we
- 7:14refresh the page here, everything should
- 7:16be there. Okay. Boom. So as you can see,
- 7:19thank you for choosing pristine roofing
- 7:20and mansory services. So it filled it
- 7:23out and also it added those logos. Now
- 7:26obviously they are too big. So we want
- 7:28to adjust the size. We go to sites,
- 7:30reputation management, second one here.
- 7:32Click edit. And now as you can see the
- 7:34logo is there. So we want to click
- 7:36inside and adjust the size. So, width I
- 7:39would put, I don't know, 100 pixels.
- 7:41Let's see. Okay, maybe 200. Okay,
- 7:43something like that. Same here, 200. And
- 7:46we're good to go. As you can see, again,
- 7:48those are just custom values. So, they
- 7:51are autofilled based on what you put in
- 7:53the settings. And this is the beauty of
- 7:55this CRM software, Gohigh level, is that
- 7:58everything is templated. So you do it
- 8:00once and then you just duplicate it and
- 8:02then you enter different information in
- 8:04the settings and it's ready to go for a
- 8:07different client. Now we just click save
- 8:09and then preview and it is updated as
- 8:12you can see here. And if I click the
- 8:13happy face as you can see the the size
- 8:16is the old one too big. So we need to
- 8:19adjust for all funnel stages. But if we
- 8:22click review us on Google it should go
- 8:24to that link that we pasted into custom
- 8:26value in the settings. So, as you can
- 8:28see, Pristine Roofing. Boom. And they
- 8:30can leave a review. But the proper way
- 8:32to do it is for the business owner to go
- 8:35to their Gmail account and then click
- 8:37those nine dots in the top right corner
- 8:39and then pressing on the business
- 8:40profile manager. That is step one. And
- 8:43step two is clicking ask for reviews.
- 8:46Step three, copying this link and then
- 8:48giving it to you so you can put it in
- 8:50the settings. So, I'm in custom values.
- 8:52I'm going to click three dots again.
- 8:54replace this with my review link and
- 8:57then click update. And now if I refresh
- 9:00the page and click this button, it
- 9:02should go to my business profile. Boom.
- 9:04As you can see right away, leave a
- 9:06review. So that's how it's supposed to
- 9:08be. And for the rest of the custom
- 9:09values that you see here. So user first
- 9:11name, that's your client's name. For the
- 9:14review survey link, we want to go back
- 9:17sites and then click this view page and
- 9:20then just grabbing the link at the top.
- 9:22Go back settings, custom values, edit
- 9:26and paste. And this one, next visit
- 9:28discount is for the reactivation
- 9:29campaign. So basically how it works is
- 9:31that when we get a client, we tell them,
- 9:33hey, you probably have a list of
- 9:35existing customers that purchased from
- 9:38you in the past and you have them
- 9:39somewhere in a spreadsheet or your CRM.
- 9:41So how about you send them all to me and
- 9:44then we're going to send them SMS and
- 9:46email asking for review in exchange for
- 9:49a discount when they come back next
- 9:52time. This way we kill two birds with
- 9:54one stone which is we're getting a
- 9:55review from customers that didn't leave
- 9:57a review in the first place and we are
- 10:00bringing them back making more money and
- 10:03that obviously will have to be discussed
- 10:05with the business owner if they can give
- 10:07them 10% 20% depends for now I'm just
- 10:09going to put 10%. For the client phone
- 10:12you just want to enter your client's
- 10:13phone for the client email same here.
- 10:16Now this one charity it's up to you and
- 10:20it's up to client because we have this
- 10:22automation for appointments and after
- 10:24basically a person comes in whether they
- 10:26buy or not we send them this SMS message
- 10:29saying hello name this is name first
- 10:32last of the business owner here with
- 10:35company name I hope you had a great
- 10:37experience with us today doesn't matter
- 10:40if they bought or not they just visited
- 10:41right and we donate a meal to charity
- 10:45for everyone who takes 10 seconds to
- 10:47leave us review. Again, it's up to your
- 10:49client. It's up to you if you want to do
- 10:50this. But if you do decide to do that,
- 10:53enter it here. You probably have
- 10:54questions about the automations. They
- 10:56are located in the menu section called
- 10:58automation. And you have this one folder
- 11:01which is rep management, reputation
- 11:02management. You click inside and then
- 11:04you have three more folders, which is
- 11:06this one, appointment, Google reviews.
- 11:08It's off. The next one is new clients,
- 11:11Google reviews and past clients, Google
- 11:13reviews, which I mentioned before for
- 11:14the reactivation campaign. So, how that
- 11:17looks is your past clients. You you
- 11:20click inside, everything is already
- 11:21built out. If you want to play around
- 11:23with this, adjust it, please do that.
- 11:25It's up to you. This is all yours once
- 11:28you get the snapshot. And then, as you
- 11:29can see, SMS one, email one. So, how
- 11:31they look, for example, is hello name.
- 11:34This is name with the company name. You
- 11:36can claim a discount which is for us 10%
- 11:40we entered it before on your next visit
- 11:42by leaving us a quick review before
- 11:46deadline and here's the link and as you
- 11:48can see this deadline is a custom value
- 11:51how that date is calculated is using
- 11:54this action. So 3 days from now as you
- 11:57can see we select the field which is the
- 11:59current date and we add 3 days. So it
- 12:03doesn't matter when you use this
- 12:05automation, it will just put 3 days
- 12:07extra in the future and use that in the
- 12:09SMS. This way we create urgency and
- 12:11urgency helps people to act. But anyway,
- 12:13we have SMS one, email one, we wait 1
- 12:16day, SMS 2, email two, we wait one day,
- 12:19SMS 3, email three. So it's a 3-day
- 12:22follow-up automation to get a review. If
- 12:24they click the link to leave a review,
- 12:28this automation will be triggered. So we
- 12:31don't you know bombard them with SMS and
- 12:33emails every day because if they clicked
- 12:35it on day one they don't need to receive
- 12:36those notifications again on the day two
- 12:39and day three. So as you can see trigger
- 12:41link clicked and then we tag them review
- 12:44link clicked and then we remove them
- 12:46from all workflows. Now where you find
- 12:49this trigger link is you go to marketing
- 12:53trigger links and there you go. You
- 12:56don't need to change anything adjust
- 12:57anything. Everything is already built
- 12:59out. Everything works. But after you
- 13:01enter all your client's information or a
- 13:04sample data, you want to test test test.
- 13:06So for example, add yourself to the
- 13:09automation and then get messages
- 13:12yourself. Click the buttons, make sure
- 13:14everything works. So you can present it
- 13:16to business owners when you try to close
- 13:18them. And then one last folder is new
- 13:21clients reviews. Here we have two
- 13:23subfolders. Again, folder within a
- 13:25folder within a folder. But that's okay.
- 13:27It helps me and hopefully you with
- 13:29organization. We have the website form
- 13:31and we have AI. So for the website form,
- 13:33we have two automations. Website form
- 13:36Google review request and the negative
- 13:38review tag and internal email to the
- 13:41business owner because we want to notify
- 13:42them if somebody leaves us a negative
- 13:45review so they can remedy the problem.
- 13:47They can hopefully fix it so that that
- 13:49customer comes back happy and referring
- 13:53them to their friends. But anyway, the
- 13:54first one, if you click inside, you're
- 13:56going to find this. So, for example, if
- 13:58a form is submitted or we drag them to a
- 14:01one status and then we send them an SMS,
- 14:04we send them an email and it looks like
- 14:07this. So, we really appreciate the
- 14:09opportunity to serve people like
- 14:10yourself. Can you please leave us a
- 14:12review for our business? It takes less
- 14:14than 30 seconds and will have a huge
- 14:16impact for our business. And again,
- 14:18trigger link so we know if they click it
- 14:20or not. And it goes for 3 days again.
- 14:22And then the second one which is the
- 14:23negative review automation. So if you
- 14:25click inside it looks like this. So if
- 14:28the form is this which is on the website
- 14:31which is the one when they click the
- 14:33negative face and then full name email
- 14:35and feedback. So once they click this
- 14:38button submit feedback this automation
- 14:40will be triggered and then we're going
- 14:41to tag them as negative feedback and
- 14:43then we send internal email notification
- 14:45as you can see two custom email and
- 14:48that's a custom value that we entered
- 14:51before in the settings. So our client
- 14:54will receive an email and then we're
- 14:55going to tell them this person just
- 14:58provided some negative feedback on their
- 15:00experience. reach out to them as soon as
- 15:02possible to remedy the problem and turn
- 15:04them into a five-star raving fan. And
- 15:06then we provide their phone, email, and
- 15:08feedback, which is just basically from
- 15:11this form. And we also send an email to
- 15:13the person that left a review. So we are
- 15:16reviewing your feedback, contact name,
- 15:18thank you for sharing your experience
- 15:20with us. Our management team is
- 15:22reviewing your feedback so we can ensure
- 15:24that neither you nor any of our other
- 15:27valued customers have the same
- 15:29experience. Again, we value feedback
- 15:31like this because it helps us grow in
- 15:33our ability to provide excellent
- 15:35service. Please let us know if there's
- 15:36anything else we can do. Thank you.
- 15:38Company name. So, that's that. If we
- 15:40click go back, there's a crazy bonus
- 15:43inside which is the AI review generator.
- 15:46If you don't want to use this website,
- 15:49right, like this, and instead you want
- 15:52to send them an SMS message and let AI
- 15:55see what they say. Because for example,
- 15:57we basically like, okay, I'm just going
- 15:59to show you. We click inside. What
- 16:00happens is the same trigger like if
- 16:01basically we close a client. We send
- 16:03them an SMS message. Okay. Hello. This
- 16:05is the name name. Me and the team are
- 16:07excited to know how you would rate your
- 16:10customer experience with us out of five.
- 16:12Please reply with the number one to five
- 16:14if you can. And then we use chat GPT to
- 16:18analyze their message. And even if they
- 16:20say something like which is not a number
- 16:22like oh guys you are amazing. Thank you
- 16:24so much. Chai will analyze that and
- 16:26we'll go one way which is getting a
- 16:29Google review and then if they say oh
- 16:31you guys suck this and that I will never
- 16:34come back will analyze that and will not
- 16:37send them a Google review link it will
- 16:39ask them hey we are sorry to hear your
- 16:41experience wasn't as great as it should
- 16:43have been we want to fix the problem
- 16:45what can we do to make it right so we
- 16:48send them a message asking how can we
- 16:50help and if they had a blast we send
- 16:53them a message saying We love to hear
- 16:54that. If it's not too much trouble,
- 16:56could you please take 10 seconds to
- 16:58leave a review on Google? It would
- 17:00really help us. And then we send them a
- 17:02link. And we also send them an email as
- 17:04well. And if they don't respond to the
- 17:06message after 1 day, we follow up. And
- 17:09then if there's a timeout, we follow up
- 17:11again. So it's like again 3-day
- 17:13follow-up. So you have options. You can
- 17:15either use a landing page like this or
- 17:18you can just collect reviews by sending
- 17:19SMS messages. The next is going to
- 17:22reputation in the menu section. So once
- 17:24you click there, you will see this
- 17:26window. Super easy for us to connect and
- 17:29activate everything. So we have like six
- 17:32checkboxes. The first one is connect
- 17:33Google business profile. So you click
- 17:35inside, it will bring you to settings
- 17:37and then integrations. And this is the
- 17:39part where your client will have to
- 17:40connect their business profile. How you
- 17:42give your client access to this place is
- 17:44you go to my staff and then you click
- 17:47add users and then you enter your
- 17:49client's information here and then you
- 17:51click next and that will be created.
- 17:52They will get an email and they can just
- 17:55click login and you will instruct them
- 17:57to go to settings integrations and
- 18:00clicking this button. And if we go back
- 18:02to reputation the second checkbox is
- 18:04configure reviews AI. So if you click
- 18:07inside it will go to settings again in
- 18:09the same area. And here we have off
- 18:12suggestive or autoresponses. I like to
- 18:14use auto responses. And here we have
- 18:16wait time before responding. I usually
- 18:18do like 3 hours because that's realistic
- 18:22instead of like instantaneous response.
- 18:24And then you scroll down and as you can
- 18:26see here we have our reviews AI agent. I
- 18:29personally don't do anything. I just
- 18:31leave it as is. But it's up to you. You
- 18:34can click those three dots, click edit
- 18:36and then adjust the reviews AI agent. So
- 18:39you can adjust the prompt and you can
- 18:41adjust the tone of the agent
- 18:43professional, funny, empathetic etc. And
- 18:46you can also select the language because
- 18:47if you are out of US, Canada and you
- 18:50know French, German, Greek like all
- 18:52languages are there and then you have
- 18:53review sources. So once you connect
- 18:55Facebook, it will also be able to
- 18:56respond to Facebook reviews. And for the
- 18:58review type, this is actually where you
- 19:00want to adjust it. So, you want to talk
- 19:03to your client. It's up to them if they
- 19:05want the AI to respond to all reviews or
- 19:08just positive ones. So, four stars or
- 19:11above. And then with everything else,
- 19:12which is one, two, three, the business
- 19:14owner will do it themselves. My clients,
- 19:16for example, they like to do just that.
- 19:19They respond to negative reviews and
- 19:21they let AI respond to positive reviews.
- 19:23And once you're done there, you just
- 19:24click save and you're good to go. And if
- 19:27you scroll down to integrations, you
- 19:28will find all possible review sources
- 19:30like AliExpress, Amazon, Booking,
- 19:33CarGurus, Door Dash, you know, Trust
- 19:35Pilot, Yelp, Zillow, etc. And what's
- 19:38also really cool is that you can have a
- 19:40review widget installed on their
- 19:43website. This is a fast and free way for
- 19:46them to close more clients from their
- 19:48website traffic because we showing five
- 19:51star reviews right there and then on
- 19:53their website. So you have different
- 19:54templates like this one for example or
- 19:56this one. You can customize it the way
- 19:58you want as a carousel grid whatever.
- 20:01And you can even filter for only
- 20:03positive reviews. Four stars and above.
- 20:05Boom. Then you click save. Review
- 20:07template three. And there you go. This
- 20:09is your template. And then what you do
- 20:11is you click this over here review
- 20:14widget code. You copy this whole thing.
- 20:16And then you send it to your client. If
- 20:18you want, you can build them a website
- 20:20using go high level and then it's for
- 20:22you to kind of like install it. But if
- 20:24they already have a good-looking
- 20:26website, you can just send it to them
- 20:27and they will then forward it to their
- 20:30like a website developer. So for
- 20:31example, if I just copy it here and I go
- 20:34to sites and then let's just say
- 20:37reputation management and let's just say
- 20:39here we click edit and then we scroll
- 20:41down and somewhere we click plus and
- 20:44then we type code and then inside and
- 20:47then we open code editor and paste it
- 20:49here. Save, save and preview and there
- 20:52you go. Our widget is on the website.
- 20:54Now, if we did have reviews, then they
- 20:57would populate here. And a pretty cool
- 20:58thing is that when you give them this
- 21:00widget, it will also be free branding
- 21:03for you because on their website,
- 21:05everyone else will see who powers their
- 21:07reviews, which is you. So, this way you
- 21:09hopefully will get more clients
- 21:11organically. And when they click this
- 21:13button, guess where it will go? To your
- 21:15homepage. And yeah, this is my website.
- 21:17This is my business. So, that you know
- 21:19that I'm a real guy. I have like real
- 21:21testimonials of my clients. So, I'm
- 21:23actually doing this. I'm not just, you
- 21:25know, selling you courses, which I
- 21:27actually don't have. I don't have a
- 21:28single paid course. Everything I have is
- 21:30for free. The last important thing that
- 21:31you need to know how to do is posting
- 21:34fivestar reviews to social media. I
- 21:36mean, it's up to you. If you want to
- 21:37post fourstar reviews as well, you can
- 21:39do that. So, marketing and then your
- 21:42client will also need to connect their
- 21:43Facebook, Instagram, and Google business
- 21:45profile here as well. And when you do
- 21:47that, it's going to look something like
- 21:49this. So, obviously, I blurred my
- 21:50client's information for privacy
- 21:52reasons. And then what you do is in the
- 21:54top right corner you click this blue
- 21:56button you post and then what you do is
- 21:58you click post reviews. What you do next
- 22:00is you select review source which is for
- 22:02us Google. Then select rating range. I
- 22:05like to do just five stars. Then you
- 22:07choose social accounts which is Facebook
- 22:09and Instagram. Then you select number of
- 22:11posts. I like to do one a day and I do
- 22:14every day at 10:00 in the morning. Then
- 22:17we select feed and story. And then you
- 22:19click next. Then you need a nice
- 22:21background for your reviews. As you can
- 22:22see here, mine is a custom made. I did
- 22:25myself in Canva. But if you don't want
- 22:27to design it, you can just select
- 22:29whatever here. You can have multiple, by
- 22:31the way. And then click next. And this
- 22:33is how it would look. But if you want
- 22:34something like what I have, I have a
- 22:36bunch of them in Canva. And I'm going to
- 22:39actually share. And I'm going to do
- 22:41anyone with the link. And I'm going to
- 22:44do can view. So, you're not going to be
- 22:46able to edit my template library, but
- 22:48you will be able to duplicate it into
- 22:50your own Canva account and make
- 22:52adjustments. So, copy link and I'm going
- 22:54to put it somewhere here. So, when you
- 22:57click that, you will be able to access
- 22:58my template. And by the way, my niche is
- 23:00dealerships. And that's why you see a
- 23:02lot of roads and cars and driving. So,
- 23:05for you, for example, if you're doing
- 23:06roofing, for example, you just type
- 23:08roofing or dentist or whatever, and then
- 23:11select the picture that you like, drag
- 23:13it on top like this. Boom. Replaced.
- 23:16Now, to make our text pop even more, I
- 23:18want to blur the background. So, I click
- 23:20inside the image, click edit, and then
- 23:23blur, and then whole image, and then I
- 23:25would do like, I don't know, 30%.
- 23:28Something like this. Okay, much nicer.
- 23:31And obviously, you want to change the
- 23:32logo at the top to put your client's
- 23:34logo and to put your client's phone
- 23:36number at the bottom. So, let me
- 23:38download this picture right here. Share,
- 23:41download, current page. And then I'm
- 23:43going to do download. Then what I do is
- 23:46I go back to go ahead level. We go to
- 23:48previous step. Unselect those. And then
- 23:50we click add image. Then we upload our
- 23:53image. Double click. Then we click next.
- 23:56There we go. Here's a preview. For the
- 23:59caption, I leave it blank. So it will
- 24:00just put whatever the review is into the
- 24:03caption, but you can change it to
- 24:04whatever you want. Leave everything as
- 24:06is. Scroll down and then click create
- 24:09post. Here's the final look. You can
- 24:10always turn it off if you want. and you
- 24:12are good to go. And almost forgot with
- 24:15this snapshot, reputation management
- 24:17snapshot, you will also get your own
- 24:20website for your agency to sell the
- 24:22service. You go to sites and instead of
- 24:24funnels because that's where the filter
- 24:26website is, which is the happy faces and
- 24:29sad faces. That's for your clients and
- 24:31for yourself, it's in the websites. So,
- 24:32you click there and you see reputation
- 24:34management agency website. You can make
- 24:36changes, but it's good to go. The only
- 24:38thing you need to do is to change your
- 24:40logo. You have terms and conditions,
- 24:42privacy policy, thank you page, home
- 24:44pricing, demo, get started, which is the
- 24:46checkout. Honestly, like this is a like
- 24:48a business in a box. Literally, copy
- 24:50paste, start making money as soon as
- 24:52possible. All right, now let's talk
- 24:53about selling this. And here's a clean
- 24:55way to package it so it's easy to
- 24:57understand and easy to buy. We have a
- 24:59starter plan and we have a pro plan. And
- 25:01the starter is 97 bucks a month. Pro 197
- 25:05a month. And both of them have 14-day
- 25:07free trial. That's why the button says
- 25:09start for free. free trial, no free
- 25:10trial, setup, no setup. Again, you do
- 25:13whatever you want. And in the starter,
- 25:14we have review request system, SMS plus
- 25:17email. That's where we ask customers to
- 25:19click that link and it will bring them
- 25:21to the filter with the happy and sad
- 25:23faces and we can filter negative from
- 25:25positive. Google review link plus QR
- 25:28code. So once your website is done and
- 25:30you copy that URL, you can generate a QR
- 25:34code, give it to them so they can print
- 25:35it out and every time you know someone
- 25:37buys it's on the table, they can just
- 25:39scan the code and it will bring them to
- 25:41that funnel with the happy and sad
- 25:43faces. Automated follow-ups. Again, this
- 25:46is like the 3-day follow-up so that we
- 25:48know if they click the button or not.
- 25:49And if not, we keep sending them those
- 25:52reminders. Setup plus review monitoring.
- 25:54So the setup is obviously like we set
- 25:57this whole thing up for them and review
- 25:59monitoring is they will have access to
- 26:02be able to see how many reviews we
- 26:03generated plus email support. So you
- 26:05give them your business email and if
- 26:07they have a question they can just email
- 26:08you to fix something to change
- 26:10something. Again this is your website.
- 26:12This is you you can add or remove
- 26:14certain things, charge more or less. For
- 26:16the pro plan that I have here we have
- 26:18everything in the starter plus 24/7
- 26:21support. So that's kind of like you just
- 26:23give them more attention if they need
- 26:24something. Database reactivation, that's
- 26:26when they give us the list of all their
- 26:29past customers and we send them review
- 26:31request telling them that they're going
- 26:33to get 10% when they come back next time
- 26:35and leave us review. Then auto repost
- 26:38five star reviews to social media just
- 26:40like we covered and AI review replies
- 26:43again just like we covered monthly
- 26:46reports. That's that as well. So we're
- 26:48going to send them every month how many
- 26:50reviews we have. five star reviews,
- 26:52negative reviews, and what's going on
- 26:53with their Google reviews in general.
- 26:55Now, if you're brand new, I recommend
- 26:58starting lower and earn proof. I
- 27:02personally recommend doing the work for
- 27:04free in the beginning to get a couple of
- 27:06solid testimonials before charging
- 27:09money. Get two, three clients in the
- 27:11door, get those testimonials, and then
- 27:14get that confidence yourself. Then, you
- 27:16will feel good about charging money and
- 27:18raising prices. Here's who you want to
- 27:20target. You want to go after local
- 27:22businesses with low rating and low
- 27:25review velocity, meaning they are not
- 27:27getting reviews on a consistent basis.
- 27:30And here's how to get a list of
- 27:31businesses to talk to. First method is
- 27:34the one I recommend you use first. It's
- 27:36your phone contact list. Those are the
- 27:38people who should already know you and
- 27:40will give you their benefit of the
- 27:42doubt. And if they don't need your help,
- 27:45ask if they know someone who would
- 27:47benefit from more reviews. And second
- 27:49method is going to Fiverr and paying
- 27:52someone to get you a list of local
- 27:54businesses with names and phone numbers
- 27:56of that business owner. That's pretty
- 27:58easy, right? And the third method is
- 28:00doing it yourself by scraping Google
- 28:02Maps using a free Chrome extension. Let
- 28:05me show you how to do it. Now, what you
- 28:07want to do to scrape leads for free
- 28:09using a Chrome extension. So, in the
- 28:11Google Chrome, you go to the Chrome web
- 28:13store and you type instant data scraper
- 28:16and then you download. Mine is already
- 28:18installed. So, I'm going to show you how
- 28:19this works. So, in the search bar, you
- 28:22simply type a niche. For example,
- 28:24roofers and then city. So, I typed
- 28:26roofers Toronto. Then, what I do is I
- 28:28scroll down and I click more businesses,
- 28:30which is the button next to the map.
- 28:32Now, we open the instant data scraper.
- 28:35We minimize the window. And now, what we
- 28:38do is we click locate next button. It's
- 28:41going to bring us back to Google. We
- 28:43scroll down all the way. And then we
- 28:45find that next button, which is this
- 28:47one. Now we go back to our scraper and
- 28:50we click this button, start crawling.
- 28:52And as you can see here, it scrapes the
- 28:54businesses and then it goes to the next
- 28:56page. Does it again. Does it again until
- 28:59we finish all the businesses in Toronto
- 29:02until we reach the last page. As you can
- 29:04see here, total pages scraped 39 and 269
- 29:08rows. That's how many businesses? 269.
- 29:11And working time 96 seconds. And the
- 29:13message is table not changed because we
- 29:15reached the last page. So what we do now
- 29:17is we just download it as a CSV file.
- 29:20Then we go to Google Sheets file and
- 29:23then import upload our CSV file and then
- 29:26click import data and boom. Those are
- 29:28all the businesses that we scraped just
- 29:30now for free. Now outreach all outreach
- 29:33methods work. Calls work, emails work,
- 29:37Facebook groups work, Instagram DMs
- 29:39work, Looms work, walk-ins work. But
- 29:42here's the rule. The more effort and
- 29:45discomfort a method requires, the fewer
- 29:48people do it, therefore less competition
- 29:50and therefore the easier it is to get a
- 29:53client. And that's why cold calling can
- 29:55work really well, especially when you're
- 29:56new, because it forces you to get
- 29:58repetitions. And think about it this
- 30:00way, cold calling is a practice of
- 30:03talking to people and then Zoom calls is
- 30:05the game time. If you haven't put enough
- 30:08reps of pitching your offer to strangers
- 30:10on the phone, you will have a hard time
- 30:12closing people on the video call. Now,
- 30:14the best move is stacking. First, send
- 30:17an email or a DM, then a call
- 30:20referencing that message you send them,
- 30:23and then book a demo call. As easy as
- 30:25that. And can I ask you something? Can
- 30:28you please stop watching more videos on
- 30:29the best outreach method? If you simply
- 30:32do what I outlined in this video, I
- 30:34promise you will get your first client.
- 30:36Okay, moving on. So, we got the list.
- 30:39Now is the game time. But what should we
- 30:41say for the very first time? Well, if
- 30:43you think about it, we want to lead with
- 30:45value first to break the ice and book a
- 30:47demo. A good value could be a simple
- 30:50website with their logo and name on it.
- 30:53And here's an example of how it would
- 30:54look like. And it only took me 20
- 30:56seconds to do, but they will think we
- 30:58did a lot of work to set it up. And
- 31:00here's the phone call script you use to
- 31:02book demos. Ring ring. Hey, is this ABC
- 31:05roofing? I came across your Google Maps
- 31:08today. Do you help with leaking roofs?
- 31:10Yeah, we do. And are you located in
- 31:12Toronto area? Yeah, we are located at
- 31:14one Young Street. Sounds good. By the
- 31:16way, I saw that you have only 40 reviews
- 31:19on Google and like 3.9 rating. So, I
- 31:23actually went ahead and built you a
- 31:24simple website that can help you get
- 31:26more fivestar reviews completely free.
- 31:28It has your name and logo. And when
- 31:31people try to leave a hateful review, it
- 31:33will actually filter them out so nobody
- 31:35on the internet can see that. I just
- 31:37wanted to see if that's something you
- 31:38would be interested in. Hm. And how much
- 31:40is that? Yeah, it's only like 97 bucks a
- 31:42month and you can think of it as a one
- 31:44coffee a day and it will help you show
- 31:46up more often on Google Maps and
- 31:48actually get more calls. And after the
- 31:50system brings you even one extra
- 31:51customer a month, it's all paid off. You
- 31:53can try it for free, by the way, for 2
- 31:54weeks. We have that free trial for you.
- 31:56Are you available tomorrow afternoon to
- 31:58take a look? Yeah, I don't know. Let me
- 32:00call you back. That's all good. Most
- 32:02people actually say that. Quick question
- 32:04though. Is it the money thing or you
- 32:06just not sure it will work for you?
- 32:07Yeah. I don't know. I think we're good
- 32:08with what we have. That's all good. I
- 32:10get it. But honestly, like if you give
- 32:12me 10 minutes, I will simply walk you
- 32:14through what your competitors are doing
- 32:16and how simple our system is to get your
- 32:19reviews. If it's not a fit, no stress.
- 32:22Do you have 10 minutes today or what
- 32:24about tomorrow? Yeah, man. I don't know.
- 32:25I'm kind of busy. Totally get that.
- 32:27Here's the thing. actually took a couple
- 32:29of hours today to build you a review
- 32:31generating website again with your phone
- 32:33number, with your logo there. And uh I
- 32:35guarantee it will generate you more
- 32:38phone calls from Google Maps. Again,
- 32:40just a couple of minutes. I'm going to
- 32:41show you how this whole thing works. And
- 32:43you can even test it for free for 2
- 32:45weeks. Worst case, if you hate it,
- 32:47that's it. We just cancel. You're not
- 32:49going to lose any money on it. What do
- 32:51you say? Do you have 10 minutes today or
- 32:52tomorrow? Okay, sure. You're very
- 32:54convincing. Let's do 5:00 p.m. today.
- 32:57So, that's the script. Please take it
- 32:59and actually use it and come back here
- 33:01and comment on this video about your
- 33:03results. Anyway, when you book a demo on
- 33:05their calendar and they show up, that's
- 33:08the time when you close them. Some
- 33:10people on the internet suggest a two
- 33:11call close. I say do a one call close.
- 33:15Personally, I have seen time and time
- 33:17again when they say they need to consult
- 33:19with their partner, with their wife,
- 33:21whatever excuse they give and they
- 33:23almost never come back to pay. life gets
- 33:25in the way and they get distracted and
- 33:27they disappear. I say do whatever you
- 33:30need to do but close them on that first
- 33:32demo call. And a bad way to do it is
- 33:34talking about features. Instead, I
- 33:37suggest talking about their business
- 33:39growth and sales because at the end of
- 33:41the day, that's what they care about,
- 33:43not reviews. They care about money. So,
- 33:46to break the ice and smoothly transition
- 33:48into sales, you could ask them about
- 33:50Amazon. You could say something like,
- 33:52"Look, when you shop on Amazon, do you
- 33:55go off of the very first listing or do
- 33:57you typically look at the reviews? I
- 34:00personally buy the one that has the most
- 34:01reviews. What about you?" And Amazon is
- 34:03a great example because everyone shops
- 34:05there and everyone knows about it. And
- 34:08once they admit to you that they look at
- 34:10reviews, you will have a huge selling
- 34:11advantage. Then you want to screen share
- 34:13Google Maps and show them their
- 34:15competitors and then ask, "If you were a
- 34:17customer looking at these listings, who
- 34:19would you call first?" They will
- 34:21hesitate at first but agree to the
- 34:22business with more reviews. And then you
- 34:24say exactly reviews are sales and my
- 34:27review generating system makes it
- 34:30consistent. And then you want to tie it
- 34:31to the outcome. If we could generate
- 34:33even 10 to 20 extra reviews per month
- 34:36consistently. Do you think it would
- 34:38increase calls for you? They will agree
- 34:41and you close with a simple choice. Do
- 34:43you want the starter plan or the pro
- 34:45plan? And then if they have questions or
- 34:47objections, you clarify and answer
- 34:49those. Done. All right. Now you know how
- 34:52to build and sell reputation management.
- 34:54And if you want my snapshot so you don't
- 34:56have to build it from scratch and the
- 34:58website template, you can get it by
- 35:00signing up with Gohigh Level using my
- 35:0230-day free trial link down below. If
- 35:05you sign up through my link, I get a
- 35:07small commission at no extra cost to
- 35:09you. And that's what helps me make these
- 35:12YouTube videos and build the snapshots,
- 35:14templates, and support resources all for
- 35:17free. When you sign up, I will also give
- 35:19you a backdoor invite to my private
- 35:21community where you will have direct
- 35:23access to me. And one last thing,
- 35:25reputation management is a great
- 35:27starting offer. But long-term, you want
- 35:29to stack revenue producing skills to
- 35:32become irreplaceable, especially in this
- 35:34uncertain economy. And this way, you can
- 35:36also charge more money. And the perfect
- 35:38add-on to the reputation management is a
- 35:41smart AI website. A lot of businesses
- 35:43either don't have a website or they have
- 35:45an outdated one. And when you stack
- 35:47reviews plus a website together, you
- 35:50make way more than just 200 bucks a
- 35:52month from one client. So click or tap
- 35:54this video on the screen right now to
- 35:56learn how to build and sell smart AI
- 35:58websites. And I will see you there in
- 36:00just a second.
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