Meta Muse Will Create 1,000 Millionaires — Transcript
Full transcript
- 0:00We got to talk about making money with
- 0:02Facebook Muse. I mean, if you are
- 0:05looking for a way to make an internet
- 0:07dollar and you are not playing with
- 0:09personal agents like Muse, [music]
- 0:12I don't really understand. I wanted to
- 0:14come on here and make an episode for
- 0:16people who are looking for arbitrage
- 0:19opportunities
- 0:20>> [music]
- 0:20>> to go and use AI to make money. I got to
- 0:24think that using Facebook Muse right now
- 0:26or Muse Meta Muse as they're calling it,
- 0:29is probably one of the ways that, you
- 0:33know, to make your first internet dollar
- 0:34might be one of the easier things to do.
- 0:37Um, I haven't seen anyone talk about
- 0:39tactically how you can go and make, say,
- 0:42a million dollars uh using [music]
- 0:44personal agents yet and what they'd
- 0:47actually do.
- 0:48And when I look at this, when I look at
- 0:51the arbitrage opportunity that exists
- 0:54here, it absolutely blows my mind. And
- 0:56by the way, by the end of this episode,
- 0:58I'm going to explain how it works, how
- 1:00you can do it,
- 1:01why I think this is a big opportunity,
- 1:03some tips and tricks,
- 1:05some tools you can use, some ideas,
- 1:08but stick with me for some amount of
- 1:10time while I crash out about why this is
- 1:13just an incredible opportunity to make
- 1:15your first internet dollar or make your
- 1:17second internet dollar. Today's episode
- 1:19is brought to you by Brex. My company's
- 1:22been on Brex for a year and a half and I
- 1:23started because I kept hearing companies
- 1:25like Vercel, OpenAI, and Anthropic were
- 1:28using Brex and I figured if they're
- 1:29using it, why shouldn't I? It's been a
- 1:32game-changer. The thing that got me is
- 1:34how smooth it is. It's got high-limit
- 1:36cards, it's got banking, it's got AI
- 1:39that handles the back office busywork
- 1:41like expense reports, which I don't want
- 1:42to do, on its own. It's really just
- 1:45built for this agentic world. If you're
- 1:47building something new, it's time to get
- 1:49Brex. Check it out at
- 1:50brex.com/solutions/startups.
- 1:53Link in the description.
- 1:55>> [music]
- 1:56>> The startup of the future is a Brex
- 2:00>> [music]
- 2:03>> I recently had a
- 2:06baby. My wife had a baby. We had a baby.
- 2:09And we were looking for a night nurse.
- 2:12And I couldn't find one really.
- 2:16Uh went through friends and stuff. Then
- 2:18went and spoke to an agency. The agency
- 2:21basically admitted that they were going
- 2:23through Facebook groups and looking at
- 2:26say uh
- 2:27Miami night nurses um
- 2:30or South Florida night nurses or New
- 2:33York night nurses and they would bring
- 2:34them
- 2:35uh to here. And I was like
- 2:39that's crazy that I would pay a fee for
- 2:41that when I could use Muse to go and do
- 2:45that in today's day and age.
- 2:47We need to take a step back
- 2:49and realize that you can now use Muse to
- 2:54go and mine
- 2:57Facebook groups, Marketplace, and
- 2:59Instagram.
- 3:01Uh I have no affiliation with Meta.
- 3:04Um I mean I even said
- 3:06you know, I think I even called the name
- 3:07of this product wrong. I called it
- 3:08Facebook Muse. It's Meta Muse.
- 3:10Um
- 3:11the point is
- 3:13uh
- 3:14what they are doing is in some ways
- 3:16cannibalizing the billions of users that
- 3:20exist on Facebook groups, Marketplace,
- 3:22and Instagram.
- 3:24And allow you to go and
- 3:27create some sort of arbitrage. So,
- 3:30I think it's just one of the greatest
- 3:32ways to make a business. I think that
- 3:33there's going to be a thousand plus
- 3:36millionaires that, you know, are birthed
- 3:39from this era.
- 3:40Uh and I want to talk about, you know,
- 3:41by the end of this episode we'll talk
- 3:42about how I actually think that you can
- 3:45take one of these small businesses that
- 3:47you start using Meta Muse
- 3:48with and then turn it into something
- 3:50bigger. So, let's get into what I why I
- 3:53think this is such a big opportunity.
- 3:55There's all these buyers here, literally
- 3:57billions of buyers on the internet, and
- 4:00they're going on to places like Facebook
- 4:02groups, like Marketplace, like
- 4:03Instagram, asking for for help. In my
- 4:07case, it was, you know, care for a
- 4:09newborn.
- 4:10Um and then there's these sellers who
- 4:13are like, I can do this thing, I can do
- 4:14this thing, who needs it? Um now, what
- 4:17you need to be thinking about is, if you
- 4:20want to create this side hustle or side
- 4:21business or or full-on business, what is
- 4:24a niche, what is a city, what are the
- 4:26rules, and how do you approve uh people
- 4:30in in this sort of thing. So,
- 4:32by the way, I've got some extra business
- 4:34ideas and some notes I took on how to
- 4:37get the most out of Muse if you want to
- 4:39build a business with it, and I want to
- 4:41give it away if this episode gets 5,000
- 4:44likes, con- comments, and subscribe. So,
- 4:47go stop, hit pause, go like, comment,
- 4:50and subscribe. If it gets 5,000, I'll
- 4:52include it as a pinned
- 4:54uh comment on YouTube, where you can go
- 4:57and click the link and get it for free.
- 4:59Let's see if it gets there. All you have
- 5:01You know what you got to do.
- 5:02What's going to happen here is
- 5:05um you know, if we're if we're if we're
- 5:07picking, you know, night nurses in
- 5:09Orlando, um
- 5:11you know, you are asked like all of a
- 5:14sudden you can start one of those
- 5:15agencies, right? Like it and it's just
- 5:18pa- high margin, right? Because you
- 5:20don't have to hire people to go and
- 5:22through through these
- 5:24Facebook groups anymore. Um you know,
- 5:26Muse is doing the work for what and
- 5:28watching everything. Muse Muse is doing
- 5:31all the structure, the matching, the
- 5:32drafting DMs, the calls and texts and
- 5:34and and booking. And we'll get into how
- 5:36it can actually do calls in a second or
- 5:39in a bit, um but it can actually do all
- 5:42those things.
- 5:43And I know that there's people being
- 5:45like, okay, wow, you're just like mm
- 5:47you're kind of doing some information
- 5:49arbitrage here.
- 5:51There's no real you know, there's no
- 5:52business here. There's no value in that.
- 5:54You own the asset." So, all of a sudden,
- 5:58Muse is cleaning like think of this is
- 6:00like dirty data, right? Not everyone
- 6:03who's posting on on Marketplace, on
- 6:05groups, on Instagram is high quality.
- 6:08But, Muse is going to actually do the
- 6:10cleaning of the data to basically, you
- 6:15know, put it on a list and you can use
- 6:17Airtable, Google Sheets, whatever you
- 6:19use,
- 6:20but have a have
- 6:21a repository of the data where now you
- 6:24have this
- 6:26compounding piece of data of names who
- 6:29have needs, who have prices, who have
- 6:31trust signals that, by the way,
- 6:32eventually you could sell. And I think I
- 6:36want to do a whole other episode on, you
- 6:39know, data brokering and this whole idea
- 6:42of like what data means and how you can
- 6:45sell it. We're going to probably do
- 6:46another episode on that. So, just punt
- 6:48that. We'll we'll get to that in another
- 6:50episode.
- 6:51Um, but you own that asset. That asset
- 6:53is is yours. It's yours to keep. And
- 6:56that's that's worth a lot of money. And
- 6:57that's why I think that there's,
- 6:59you know, thousands of businesses, um,
- 7:01conservatively speaking even, niches
- 7:04times cities, night nurse in Tampa,
- 7:05furniture in Austin, plumbers in
- 7:07Phoenix.
- 7:08And for the first time ever, you
- 7:10[snorts] could clean the data using
- 7:13Muse. Um, using Muse, right? Um, so it's
- 7:19you know, by now you've probably seen
- 7:21it, played with it. Um, the fact that I
- 7:24can go and say, "Hey, I want a list of
- 7:27night nurses who are
- 7:30$30 an hour in um, Montreal, Canada."
- 7:37And it's going to search um, public
- 7:42data.
- 7:43So, it's going to go through public
- 7:45Facebook groups. Um, it's going to go
- 7:48through, you know, if you ask it, it'll
- 7:49go through Instagram. You know,
- 7:51Marketplace is fully public. Now, it
- 7:53doesn't go into private groups. So, if
- 7:56you do want it to go into private
- 7:57groups, you do need to join those
- 7:58groups.
- 8:00But, you can basically have this as your
- 8:02little agency. Like, you've now gone and
- 8:06you know, incubated an agency that
- 8:09uh
- 8:10you know, uh
- 8:12connects this need with um with the you
- 8:17know
- 8:18the need with the the need and the the
- 8:21demand and the supply. There you go. Um,
- 8:23and that's what this whole thing is. And
- 8:26you know I I sound old cuz I've been
- 8:29doing this a long time. I remember when
- 8:30eBay was like first like becoming a
- 8:32thing. eBay was a similar thing, too,
- 8:35where it was like this whole new
- 8:36marketplace of and people made millions
- 8:39of dollars on eBay when, you know, the
- 8:41top people made millions of dollars when
- 8:43they realized like, "Oh, hey, I just got
- 8:45to figure out what are some unique
- 8:47products that I can go and sell." Um,
- 8:50that that marketplace didn't exist. And
- 8:54there's a tremendous amount of value in
- 8:56connecting the buyer and seller. So I
- 9:00had to come on here and and and I was
- 9:03just like, "How I know this is like
- 9:05really simple when you break it down
- 9:07like this? Like, oh yeah, there's this
- 9:09you know
- 9:10information
- 9:12uh arbitrage that exists. Um, but
- 9:15there's just tremendous amount of
- 9:17opportunity in in this. Like
- 9:21Meta is is cannibalizing all these
- 9:24platforms in some in some way because,
- 9:26you know, you're allowed to use
- 9:29uh
- 9:30Muse to go and actually
- 9:32uh
- 9:33do this thing, right? So, like here we
- 9:35can see
- 9:37um
- 9:38you know, it's assumed $30 Canadian an
- 9:40hour and it just gives me a list of
- 9:44people.
- 9:45Um so, now I have to go and clean this
- 9:48data in the sense of like is Beatrice a
- 9:50a Beatrice actually high quality or
- 9:54um you know, maybe she doesn't have a
- 9:56lot of experience. So, how can I go and
- 9:59do that? And there's a lot of questions
- 10:00around the cleaning of the data. Um
- 10:03we're going to get into that in a
- 10:04second. Um
- 10:06but I think the the point is
- 10:09uh each niche and each demand, there's
- 10:12going to be a different way. There's not
- 10:13like a one-size-fits-all for you to like
- 10:16clean the data. Like people are going to
- 10:18be asking how you do it. There's
- 10:20you know, it's going to be at a high
- 10:22level, it's going to be about like what
- 10:25do people want? What does your ICP want?
- 10:27And how can I
- 10:29put it in a Google Drive, in an Air
- 10:31table, in a Google Sheet such that uh I
- 10:34can actually connect these people. So,
- 10:36like
- 10:37um
- 10:38if you scroll down here
- 10:40um people are actually giving uh Muse uh
- 10:46a dedicated number by connecting it to
- 10:49Blend AI's agent phone plan. It's called
- 10:52Agent Landline. No affiliation. Um but
- 10:55basically it's a non voice over IP US
- 10:59number with talk and text. So, you can
- 11:01literally sign up for a Blend AI
- 11:03account. Uh it's I think 15 bucks for
- 11:06agent phone plan. All of a sudden, your
- 11:09Muse agent, you can say you can prompt
- 11:12your Muse agent, get yourself a phone
- 11:14number and call me.
- 11:16And all of a sudden, your you know,
- 11:18incubation, your agency is you know, you
- 11:21can call people, you can have it reach
- 11:23out to people, you can have it close
- 11:25sales for you.
- 11:26This is this is the state of where we're
- 11:29in today.
- 11:30Yeah, and and go, it'll
- 11:32it, and reach out to people, and and we
- 11:35can ask it like, "How did you find these
- 11:39people? Which groups also can you look
- 11:44on Instagram?"
- 11:47And it's probably going to say, "Yeah, I
- 11:49went on this Facebook group, right?"
- 11:52Which leads me to, by the way, a whole
- 11:54other point, which is, you know what's
- 11:56really under valued right now? Like,
- 11:59insanely under valued.
- 12:01Um well,
- 12:03definitely
- 12:05um definitely Facebook groups. I think
- 12:08there's 1.8
- 12:10um
- 12:111.8 billion monthly active users, if I'm
- 12:15if I'm not mistaken.
- 12:17So,
- 12:18if we're going to have if you believe
- 12:19that we're going to have millions of
- 12:21Muse agents going in crawling Facebook
- 12:23groups,
- 12:24why aren't you creating a Facebook group
- 12:26right now?
- 12:27Why don't you create creating a Facebook
- 12:29group right now? Because they're going
- 12:30to be searching those things.
- 12:32And by the way, whole arbitrage
- 12:33opportunity around buying Facebook
- 12:35groups right now. Now, go look Go look
- 12:37at the terms of service of Facebook. I'm
- 12:40not sure if that's like
- 12:42how kosher that is, so go and go and
- 12:44check that out.
- 12:46But, you know, if you're able to do it
- 12:48and and and if it is, you know,
- 12:50good by terms,
- 12:52they're probably under valued right now.
- 12:54Um
- 12:56Other thing that's probably really under
- 12:57valued by now right now is
- 13:01uh
- 13:02you know,
- 13:03just you know, business pages, right?
- 13:05Facebook Facebook business pages.
- 13:08That um Facebook could crawl.
- 13:11Uh sorry, that Muse can crawl, right?
- 13:13So, you can go and create like Miami uh
- 13:18the Miami agency for night nurses, or
- 13:21the Montreal, you know, night nurse
- 13:23agency. Under valued. Um and then, you
- 13:26know, IG obviously pages, too. Just
- 13:29pages that you you know Muse is going to
- 13:31crawl.
- 13:32IG niche pages under value is is now
- 13:35under valued. Um and I know like
- 13:39how could they be under valued? They're
- 13:40so big right now. It's like they're
- 13:43under valued in this personal agent age.
- 13:45So, let's look.
- 13:47Um so, there were no groups. It came
- 13:49from public listing sites.
- 13:51Um
- 13:53and it did Instagram sweep. So, it added
- 13:56people on Instagram. And then I'm going
- 13:58to say, "Okay, I want you to give me 20
- 14:03people
- 14:05not people, night nurses
- 14:07from Facebook groups.
- 14:10Quality there is highest.
- 14:13So,
- 14:14um
- 14:16the default that's really interesting.
- 14:17So, the default is it's not going and
- 14:19and sort of cannibalizing Facebook
- 14:21groups, right? But you can prompt it to
- 14:23go and do that. And I'm and I'm finding
- 14:25some of the highest quality uh data is
- 14:28coming from Facebook groups. Um so, you
- 14:32know, the bigger idea here is yes,
- 14:35there's these marketplaces that Meta
- 14:37owns that you can go and and grab stuff
- 14:40from. But there's also a whole set of
- 14:42other minds or other marketplaces that
- 14:45you can go for. So, what you have to
- 14:48when you're figuring out what your niche
- 14:49is, obviously you want to add other
- 14:52marketplaces. But to start, there's just
- 14:55so much good stuff. Facebook groups,
- 14:57marketplace, Instagram.
- 14:59Uh if you're you know, buying and
- 15:01selling services,
- 15:03there's there's a stupid amount is
- 15:05absolutely absurd amount of
- 15:07opportunities that exist right now.
- 15:10Let's go down here
- 15:13and and see what we got.
- 15:16So, um
- 15:20the interesting thing about Marketplace
- 15:22is it's it's all public. So, all the
- 15:25data is public. So, think about, you
- 15:28know, where is there mispriced or
- 15:30mislabeled listings? Were there bad
- 15:32photos or no details, things that are
- 15:33sitting for a long time? How can you
- 15:35bundle up a bunch of stuff in different
- 15:37locations, split it up and resell? Um go
- 15:42and look for things that are pick up
- 15:43only. Have Muse basically say like,
- 15:45"What were you know, oh go and find me
- 15:47pick up only pianos." And go and you
- 15:49know,
- 15:50bring them together and then ship them.
- 15:52Pianos, bad example because they're
- 15:54heavy. Um but, you know,
- 15:57you get the idea, right? Mac minis. Go
- 16:00go and go and pick up only Mac minis. Um
- 16:04pri- when you you can have Muse
- 16:06basically look at when the price is
- 16:08dropped or or relisted cuz those, you
- 16:10know, are more willing to take an offer.
- 16:12And then you can have Muse negotiate on
- 16:14on your on your behalf. So, um you know,
- 16:18and then we talked a little bit about
- 16:20this like Instagram. So many good places
- 16:22to mine. You can mine comments, you can
- 16:24mine the bios, you can mine stories.
- 16:26What I've noticed is you have to tell
- 16:28Muse, like Muse doesn't come up with
- 16:30these ideas themselves. You saw it the
- 16:32in my in my demo. Like it it it it it it
- 16:36looked at public data for
- 16:38Canadiannanny.ca.
- 16:40Um probably not the best place to start.
- 16:43Um
- 16:44and someone actually who's like looking
- 16:47for
- 16:48uh
- 16:48newborn care, I I know that that's not a
- 16:52great place.
- 16:53Uh not the best place to start. So, um
- 16:57you have to go and tell it that. And and
- 17:00Meta's smart, right? Zuck is smart. He's
- 17:02not going to
- 17:03he's not going to by default cannibalize
- 17:06Marketplace and Instagram. You got to go
- 17:08and tell him that it's remarkable at how
- 17:11good how good it is.
- 17:14Um let's go back to um Muse.
- 17:17It's still Okay, it's still cooking.
- 17:20The other thing I wanted to talk about
- 17:22is
- 17:23uh this is kind of how I'm thinking
- 17:25about it is like there's three levels to
- 17:28this whole personal agent um
- 17:32oppor- you know, it arbitrage
- 17:35opportunity. So, the first level is
- 17:37mining. So, you're finding gold in other
- 17:40people's groups, on other people's on
- 17:42marketplace in general, on IG. Um the
- 17:45second level is once you own the list.
- 17:47So, once you take it off platform and
- 17:49you've cleaned it, you've priced it, and
- 17:51you created trust the list, you've now
- 17:53created some value of your business. And
- 17:56uh the third level is owning the room.
- 17:59So, owning the Facebook group, owning a
- 18:02niche IG, having marketplace
- 18:04storefronts. This is like the natural
- 18:07like progression.
- 18:09And I actually think, you know what?
- 18:11There's actually another level. Um the
- 18:13other level
- 18:15is
- 18:17and we'll put it here, level four,
- 18:20um
- 18:21is
- 18:24build
- 18:26technology.
- 18:30So, once you've you you know, you've
- 18:32built an audience here, you've got clean
- 18:34data, and you understand the workflow,
- 18:38it's, you know, what startup can I build
- 18:42that could automate this end to end.
- 18:46And this is like, you know, building
- 18:49SaaS, this is building agents, um
- 18:52vertical agents, this is building
- 18:54vertical harness
- 18:55uh harnesses. Um
- 18:58if you listen to the Startup Ideas
- 19:00podcast, this podcast, you know that um
- 19:03you know, kind of obsessed with a lot of
- 19:05that stuff, and I'll include more um
- 19:08episodes in the future on how to do
- 19:10that. But I think this is why I think
- 19:13it's this isn't just a I can make a
- 19:15thousand dollars a month or two thousand
- 19:17dollars a month. This is, you know, a
- 19:19real opportunity to go down the levels,
- 19:23learn about a niche, learn about a a
- 19:26workflow, start cleaning, you know, the
- 19:28data, building your audience, and then
- 19:31building technology that automates that
- 19:33that actually creates a ton of value,
- 19:36um in terms of enterprise value. Now,
- 19:38the question you might have is how how
- 19:40do you create an audience from doing
- 19:43this? And what's really cool about Muse
- 19:46is you can actually
- 19:48go and do um
- 19:51you can actually go and
- 19:53have it like research people on IG and
- 19:58formats on IG and have it starting to
- 20:01help you create content ideas and stuff
- 20:03like that for you. Um so, I would use
- 20:06Muse as like your content hub. Um
- 20:09I might do a whole other episode on
- 20:12uh like carousels and tactical like
- 20:17content stuff. Um but
- 20:21uh like high-level, Muse is a really
- 20:24good place to go and check out you know,
- 20:27explore Instagram, see what's working,
- 20:29have it like run your account for you.
- 20:32Um and and that's that's sort of the the
- 20:36four-level framework. Um let's see if
- 20:38Muse is ready. All right. So, it's gone
- 20:41in mined the actual group posts. It
- 20:44looks at like Montreal moms looking for
- 20:46babysitters. Babysitter needed in
- 20:47Montreal. West Island Community
- 20:49Montreal. Montr- Montreal cash jobs.
- 20:52Filipino caregiver Montreal. Ranked by
- 20:54quality parent recommendations first.
- 20:57I'm not going to go through this, but
- 20:59like just by looking at this, this seems
- 21:01just really, really high quality. If I'm
- 21:04looking, and think about it, right? Like
- 21:07if you're looking for a night nurse,
- 21:11would you be willing to pay someone a
- 21:13few hundred dollars
- 21:15success fee if you connect them?
- 21:18Um in the old, you know, economic
- 21:21breakdown, um like when you had to hire
- 21:23an agency and there's like a team of
- 21:25five people going and doing all this
- 21:27stuff, that thing that might have cost
- 21:29you thousands of dollars, but now the
- 21:30cost structure so much less, so you can
- 21:32pass on the savings to the parents um
- 21:35while also making insane insane margins.
- 21:40Marketplace is, you know, where Muse is
- 21:44is buying and selling things. I think
- 21:45there's a ton of opportunity in terms of
- 21:47physical goods buying and selling
- 21:48things. This is like your Gary Vee
- 21:50strategy there, where he goes into a
- 21:53garage shops, garage sales, and buys and
- 21:55sells things. That's not like
- 21:57what excites me the most. I'm more
- 21:59interested in the services component,
- 22:01and and that's really mostly in groups.
- 22:05So, Muse hears needs. Um Instagram, Muse
- 22:08finds people, proves they're good,
- 22:10watches their life's moments, and builds
- 22:11an audience of your own, so you own
- 22:13trust and attention. There you have it,
- 22:15folks.
- 22:16This is just my raw
- 22:19thoughts on
- 22:22an incredible opportunity that exists
- 22:24right now. I'm not sure how long it's
- 22:26going to last. Um
- 22:27you know, one question that people might
- 22:29have for me is does it have to be Muse?
- 22:33What about Dots? What about Instinct?
- 22:35What about um the other ones? And
- 22:39uh
- 22:40personal agent platform has their pros
- 22:42and cons.
- 22:43What Muse is just extraordinary at is
- 22:46mining Facebook groups, Instagram, and
- 22:48Marketplace.
- 22:50Um
- 22:51also, you know, they're pushing it
- 22:53really heavily right now, so in terms of
- 22:55like mainstream adoption, they might be
- 22:58number one. We'll see. Um
- 23:01I think that Dots is really interesting,
- 23:03too.
- 23:04It It feels like a you know, very
- 23:06intelligent. The models feel really
- 23:09good.
- 23:10I will say that I upgraded to
- 23:14the $100 a month plan
- 23:17on Muse.
- 23:21That I think it go you know, I think
- 23:22it's there's a free plan, a hundred and
- 23:24maybe two hundred dollars a month.
- 23:27The difference I think is you get access
- 23:30to a better model. I think it's Muse
- 23:32wonderful
- 23:35instead of spark and
- 23:38you get more tokens. So, if you actually
- 23:40are serious about doing like you start
- 23:42you start with a free one obviously and
- 23:44you start like earning clients, earning
- 23:45money and then as you know, as you grow,
- 23:48that's when you upgrade. But yeah,
- 23:51around the um
- 23:54uh who's going to win this personal
- 23:56agent battle?
- 23:58I don't know, but I think
- 24:00Muse has a a very you know, a very
- 24:03strong horse in the lead and I think
- 24:04with Facebook's marketplace and
- 24:05Instagram, they are are really good. So,
- 24:08thank you for listening. I hope this got
- 24:10your creative juices flowing.
- 24:13Um
- 24:14you know, I'm happy you spent some time
- 24:15with me. I can't wait to see what you
- 24:17build, sell, grow, have fun. This is the
- 24:21greatest time in history to be building.
- 24:23It just fires me up, so I had to come up
- 24:25here and and and say something.
- 24:28I'll see you in the comment section. I
- 24:29read every single comment
- 24:31and I'll see you next time. Later.
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