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Meet the Woman Making Creators Millions with Chatbots — Transcript

by Jay Clouse · 11,845 words · 1,619 segments · language en · Watch on YouTube

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0:00the first four months of Tori and I
0:01working together she grew by 1.4 million
0:04followers and she has now made over
0:07$700,000 with this strategy for her own
0:10products whoa her name is Natasha Willis
0:13and she's the woman behind the
0:15conversational marketing agency School
0:17of bots which has generated over $70
0:20million for clients like Tori Dunlap
0:22Jenna Kutcher and even Facebook the way
0:24that we do that is through the DMS on
0:26social media in this episode Natasha
0:29reveals how you can use automated direct
0:31messages to grow your email list this
0:33gives us an 85% or higher email capture
0:36rate compared to the average 25% landing
0:39page opt-in rate generate more Revenue
0:41the best thing you can do for your
0:43business and for your audience is start
0:46to simplify to amplify and she shares
0:49her secrets on how to increase your
0:51organic reach on Instagram anytime you
0:53see them mention a specific feature know
0:56that they are probably making preference
0:58to those types of stories thank you to
1:00you screen for sponsoring this
1:03video I'm so happy that uh Tori pointed
1:06you my way and it's such a joyed to be
1:08here fun fact in just four months just
1:11in case this gets people excited about
1:13what we're going to talk about in the
1:15first four months of Tori and I working
1:17together she grew by 1.5 million follow
1:201.4 million followers collected almost
1:24150,000 new emails to her list we're now
1:26almost at 300,000 uh within the last
1:29like year and a half um and she has now
1:32made over $700,000 with this strategy
1:35for her own products so lots of good
1:37stuff here in terms of just like
1:39whatever metric you're looking to grow
1:40that you're here listening to this for
1:42um I'll have an example or something
1:44that you know you can use so well we'll
1:46put a pin in that I'm going to revisit
1:47some of those to some of those numbers
1:49to say how Absol but um let's start
1:52let's start with conversational
1:53marketing as a topic we haven't really
1:55touched on this on the podcast and that
1:57seems to be how you frame the the work
2:00that you guys do at school of bots so
2:02can you explain what that is yes in
2:04simplest terms and kind of my definition
2:06now having been in this space for the
2:08last seven years is that conversational
2:10marketing when we look at social media
2:13is simply the process the art and the
2:16science of taking people from a Content
2:19viewer or a follower all the way to
2:21becoming a customer and the way that we
2:24do that is through the DMS on social
2:26media and is that platform agnostic are
2:30we talking about any social media
2:31platform we can do this through no so to
2:35kind of break it down we have Facebook
2:37that first became available um at the
2:40very beginning of this which was like in
2:412016 and then from there WhatsApp became
2:44available and then Instagram we
2:47primarily at this point focus on
2:48Facebook and Instagram because it's the
2:49biggest opportunity for anyone who's
2:52putting out content on those platforms
2:53to just get a lot more people converting
2:56for you versus going to let's say your
2:58landing pages or your sales pages
3:00and for the other platforms like x.com
3:03or YouTube or LinkedIn um it's not quite
3:06available yet in the way that it is on
3:08Instagram and Facebook I should also add
3:09Tik Tok is in that bucket as well where
3:12there are very simple automations that
3:14you can run with your content and the
3:16DMS on the platforms but the platforms
3:18themselves haven't yet opened themselves
3:20up to saying hey you can build
3:22full-blown automated conversations in
3:24here in compliance with our terms of
3:26service and privacy policies so one day
3:28but meta has definely been the guinea
3:30pig out of the social medias for this so
3:33theoretically conversational marketing
3:34as approach as an approach could work
3:36anywhere but through the means that you
3:38use and teach with specific tools that
3:41tooling is a technical limitation on
3:43platforms that are not basically The
3:45Meta Suite of platforms correct so for
3:50the purposes of me misspeaking from time
3:52to time I feel like the the term I hear
3:55a lot is like Instagram Automation and
3:58is that basically the same thing we're
4:00talking about here it is in the sense
4:02that conversational marketing is more of
4:04like saying let's say development or
4:08social media it's like this bigger
4:09picture thing of hey um even things like
4:12website you know chat Bots or chat GPT
4:15or like some of these things could be
4:16considered conversational marketing
4:18right so the term I both like it and
4:21tend to not use it too much these days
4:23because it is just so widely
4:25encompassing versus to your point
4:27Instagram automation is much more
4:29tangible and it's hey when somebody does
4:32something on Instagram to my profile as
4:35a Creator or a business then I can
4:38automatically reply in this way to them
4:41can you walk me through a customer
4:43journey of interacting with
4:46conversational marketing and how that
4:48actually plays out to me the individual
4:50yeah absolutely and to kind of give an
4:53idea of where this can start from I'm
4:55going to pull up my screen real quick
4:57and show you just an overview of the
4:59nine different places where you can
5:02start that automated interaction so
5:04anyone who has an Instagram profile
5:06that's a Creator or a business can use
5:08this where these nine ways just to share
5:11for everybody who can't maybe see is
5:13commenting on a post so this is what
5:15somebody would do to you replying to one
5:17of your stories the bio on your profile
5:20right just what it says in text somebody
5:22tagging you in their story someone
5:25directly messaging you just going to
5:26your profile you know and hitting the
5:27message button on Instagram you using a
5:30link that takes people to a DM
5:32conversation with you instead of to your
5:34Instagram profile add traffic as well
5:36from Facebook Instagram Etc if somebody
5:40comments on a live and then also if
5:42somebody is in a broadcast channel of
5:43yours on Instagram we can then send them
5:46over to the DMS and trigger a message to
5:48them so these are the nine ways that we
5:50can actually start the conversation most
5:53people are using just the comment one
5:55right now on a post right that's the
5:56most common one you'll tend to see right
5:58now and I will say that's with good
5:59reason because typically on an average
6:02account that we work with that's going
6:03to be anywhere from typically 50,000
6:06followers to up to 45 million followers
6:08on Instagram we get about 70% of the
6:11traffic from post comments so that's the
6:13one where typically if you're a user
6:14who's going to go into someone else's
6:16you know DM system then that's where you
6:18would start you would comment on a post
6:20they might say something like hey I've
6:22got this free webinar coming up um if
6:24you want to get access just comment the
6:26word class and I will send you over the
6:28information for that that just want to
6:30pause and make sure that that all makes
6:32sense so far yeah so these nine things
6:33these are essentially triggers it's an
6:35action that the user takes and that is
6:37triggering the next step in this piece
6:40of Automation and I think a lot of
6:41people watching this have probably
6:42experienced the thing you just described
6:45of hey this is a short form video at the
6:46end of it they said if you want this
6:48thing comment this word and that will
6:51happen and that tends to be fairly
6:54instantaneous why don't you just take us
6:56through like that like an entire example
6:58if you could of what this interaction
7:00looks like so we understand on the front
7:02end how we're interacting with it and on
7:04the back end what is happening to
7:06deliver that end result yeah absolutely
7:09so on the leftand side we have a post
7:13and that post says comment protein if
7:15you want this free breakfast guide so as
7:17soon as you comment then what happens in
7:19the next image here on the right of that
7:22is we now send somebody a message so I
7:25know Jay I told you hey let's not get
7:27too deep too fast um but I know your
7:29audience also you know isn't necessarily
7:31beginner marketers or beginner business
7:32owners so I think they can handle just
7:35seeing kind of the different steps of
7:36this and I'm going to walk you guys
7:37through what's happening at each step so
7:39as soon as somebody comes into the DMS
7:42typically most of the time somebody who
7:44is using this automation on Instagram
7:46would just send the link to their
7:48landing page that's the easiest thing to
7:50set up and truthfully that's the best
7:51thing to start with if you are just
7:53testing the waters of this technology
7:55now what we do is we take it several
7:57steps further and this example is one of
8:00a simpler type of funnel where instead
8:03of sending someone to a landing page to
8:05go and get let's say this free guide we
8:07can instead replicate that same
8:09experience inside of the DMS and do
8:12things like collect their name and their
8:14email which you'll then see in the first
8:16and the second steps here and even allow
8:18them to change that information if they
8:19needed to instead of them having to go
8:21to the landing page this gives us an 85%
8:24or higher email capture rate compared to
8:26the average 25% landing page opt-in rate
8:29and it also gets taken over to your
8:31email marketing platform through
8:33behindth scenes Tech right and then at
8:35that point we can in this case deliver
8:36this free guide and someone can actually
8:38open the guide the PDF directly in the
8:40DMS so they never had to leave the
8:42platform to accomplish this and this
8:43gets us 85% or higher of people who
8:46commented on your post all the way to
8:48the end of the experience here it's so
8:51wild so to repeat some of this back to
8:53make sure people are following you
8:55basically you kind of laid out two
8:57strategies you could take at the point
8:58of the hey com this word and that
9:01trigger sends an action you could just
9:04have the automation say here's the
9:05landing page to get your free thing and
9:07I click that it opens up a browser I put
9:09in my name and email I get the free
9:10thing you're saying you guys take that a
9:12step further to have that entire
9:15interaction happen within the direct
9:16message thread and that is converting at
9:20something to the tune of 60% higher than
9:23having people go to a landing page that
9:26is correct I'll show you just a quick
9:28kind of graphic of the difference
9:30between if you are not using any kind of
9:32automation this is just a side by-side
9:35comparison of what I just showed you
9:36versus what you can do with a landing
9:38page right you miss out on all those
9:40people who come to the page but then
9:42just decide hey this isn't for me or
9:43they forget to opt in or whatever have
9:45you um and then to go back to what you
9:47were saying a lot of people are then
9:50also doing a simple automation where
9:53it's not really a conversation we're not
9:55respecting the medium that we're in in
9:57that sense where it's kind of like hey
9:58here's a link good luck and at the end
10:00of the day I'm not crapping on that in
10:02the sense that like hey you know
10:03everyone's busy this is a great way to
10:05get started with this and it can get
10:07very complex as I'm sure you all can
10:09start to imagine um but there is so much
10:11more that you can do with this to
10:13significantly increase the amount of
10:16emails you can add to your business as
10:17well as of course increase the amount of
10:19sales that you're getting for whatever
10:21it is that you promote on Instagram and
10:22I'm familiar with many chat as a tool
10:24that a lot of people in my space use for
10:26this is that are we implicitly talking
10:28about many chat is a platform that you
10:30typically use to enable this or are
10:32there other Alternatives we should be
10:34aware of yeah many chat is definitely
10:36one of the best tools to use in your
10:38Tech stack and for example because my
10:41team and I are building out very
10:43Advanced and complex and like
10:45multi-phase kind of campaigns with this
10:47technology we have multiple platforms
10:49that we use and many chat is going to be
10:52one of the key ones that allows you to
10:54easily connect your account to Instagram
10:57and Facebook and run this automation
11:00system and then we have other tools uh
11:02certain AI tools automation thirdparty
11:04platforms that like connect to the other
11:06Tech that are customers use and they
11:09plug into many chat so you can think of
11:10many chat kind of like your Hub almost
11:12like your email marketing platform but
11:13for the DMS it enables this type of
11:17conversation but you're saying it's not
11:19the full experience that can be possible
11:23if you really want to push this to the
11:24edge yes exactly and truthfully for most
11:28businesses who are going to like run the
11:30system in house maybe you only have a
11:32couple products or maybe you don't have
11:33any products and you primarily monetize
11:35with brand sponsorships um or some other
11:38you know medium then you may just need a
11:40few simple automations you can run all
11:42that in many chat and that maybe is
11:44perfect for your business because you
11:46don't want to spend time doing all sorts
11:48of other things like there's other ways
11:50that you can get more Roi for your time
11:52versus let's say a company that has a
11:55ton of different products different
11:56online courses or coaching programs or
11:59something of that nature they have many
12:01different sales mechanisms like free
12:03webinars maybe live webinars that they
12:05do they've got a podcast a YouTube
12:07videos you know all these different
12:08things and so it becomes um like a big
12:11web essentially of these things that
12:13you're promoting and so there's an art
12:15and a science to like how you get
12:17traffic into all those different things
12:19and then how you actually make those
12:20interactions more meaningful both for
12:22the people who are experiencing them as
12:24well as make it worth the time to set it
12:26up for your business um as you start to
12:29like layer more and more of that on and
12:31that's where then it makes sense to
12:33bring in maybe a webinar platform um
12:35things like open AI or like other AI
12:38tools that we can um be able to to tune
12:40into if we want to let's say bring in
12:42like an AI salesperson use case so
12:45there's other things that we can layer
12:47on top of like that initial simple
12:48automation that we're talking about but
12:50the first step is many chat for sure a
12:53great way to use these automations is to
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14:22the difference in conversion we're
14:23talking about
14:25here it's such a large leap part of it I
14:28can certainly say like okay there's less
14:31friction I'm not leaving this experience
14:33going to a new experience there's
14:35obviously some friction there um I'm
14:38wondering how much of this you would
14:39attribute to less
14:42friction uh and how much you would
14:43attribute to maybe an implicit
14:46assumption that this was done manually
14:49by the end uh like by the Creator
14:53themselves do you find that people are
14:55aware this is an automation or they're
14:58not aware that it's an Automation and
14:59that's why it works so well yes there
15:02are two sides of it and the way that we
15:05do it um versus some people that I'll
15:07kind of speak about like what I've seen
15:09in the market since I'm always observing
15:10and kind of saying okay like what are
15:12people doing and how can we make sure
15:15that we are staying on the edge of
15:16what's happening in the space with like
15:18consumer behavior of like what's going
15:19to feel the best to the user and also
15:21accomplish the business result so the
15:23way that we structure our funnels and
15:25our system and like the voice that's
15:27essentially speaking to people through
15:29the automation is it's always implied
15:32that this is automation we don't
15:34typically come out and say hey this is
15:36so and so bot and blah blah blah you
15:37know and like kind of go the the like
15:39Alter Ego personality route of like hey
15:42I've taken over Jay's DMS you know kind
15:44of thing because we find that that
15:45actually doesn't work well people want
15:47to engage with your likeness which is
15:48why they're engaging with your content
15:50in the first place especially if you're
15:51a personal brand you can go the more
15:53like Alter Ego like hey it's Jake from
15:55State Farm you know kind of thing like
15:57in the DMS for a company brand that does
15:59work um and it works well but if you're
16:01giving a Persona as a alter Persona to
16:05the person who's creating content then
16:07that's where we find it doesn't work um
16:08and so anyways the type of feedback that
16:10we get I may have a quick example on
16:13here what we have seen over the years
16:15are thousands of messages like this
16:16where they say I know it's all automated
16:18but this is so nice this is so engaging
16:20like so friendly like this gave me what
16:22I wanted when I wanted and how I wanted
16:25and people we find are appreciating that
16:27more than ever when they can get
16:29something 24/7 from you without having
16:30to wait for that manual touch um now on
16:33the other hand I see people who I'm not
16:35necessarily advocating for this um and
16:37I'm also not saying there's anything
16:39wrong with it it's just different from
16:40what we have found to work best for us
16:42and the companies that we work with
16:44where they will either actually do
16:45everything manually or they will use
16:47many chat to start the first message and
16:50the first conversation and then from
16:52there they act like it is a human and
16:55they um kind of go back and forth with
16:58yes it's an autom but there's no buttons
17:00or there's no kind of indication that
17:01it's automated technically speaking not
17:04to go down rabbit holes and what not
17:07legally but there are certain states
17:09where you cannot pretend to be a human
17:13uh if it is in automation so in
17:15California for example there are laws
17:16that say Hey you can't like have an
17:18automation pretending like it's a human
17:20um and so in the state of like okay
17:23there are buttons there are different
17:24things that differentiate these
17:25experiences that we run to have it be
17:28very clear that this is not you know
17:30your typical human conversation even
17:32though it has elements of that um versus
17:35like pretending to be let's say a human
17:37but it's actually just random automated
17:40messages um it's a little bit of a gray
17:42area right now and I'm sure AI laws and
17:44everything are going to evolve so that
17:45there is more clear distinction um but
17:47right now we find that even that
17:49approach doesn't tend to work super well
17:51just yet because the AI is not good
17:53enough or the automation really isn't
17:55good enough yet to have a good
17:57conversation with somebody in the same
17:58way we can if we program more of like a
18:01hey here's the path that you're going to
18:03go down here are some different options
18:05you have but here's like how to get to
18:07the end result you came into this
18:09conversation for versus leaving it super
18:11open open-ended where it's almost like
18:12you're talking a chat GPT you know
18:14inside of someone's DMs I hope that
18:16makes sense I might have gone in a
18:17couple different directions there for
18:18sure so there is there's an aspect of
18:20even if I recognize it's automated
18:21ultimately what I want is convenience
18:23and things on my time schedule so I'm
18:26not feeling slighted that this is an
18:29Automation in lie of manual effort on
18:32behalf of the person yes this all speaks
18:35to me because I know for my business and
18:38I think a lot of people listening to
18:39this we allocate a lot of time to social
18:43media creating content and then every
18:45once in a while I step back and I say
18:47what am I doing all that for I'm not
18:49even giving people a way to go deeper on
18:52that like sure hopefully my effort
18:55posting on LinkedIn every day is
18:57building the brand and building
18:58awareness and eventually I can cash in
19:00that awareness later but being able to
19:03create an immediate bridge at the point
19:05of interacting with my content to
19:07something that deepens the relationship
19:09and gives people a step closer to the
19:12outcome they want this really speaks to
19:14me and makes me feel better about all
19:16the you know time and energy and even
19:20investment I'm putting into social media
19:23so I'm listening to this I'm saying okay
19:26I should you know make sure I still have
19:28a login to miny chat kick off the dust
19:30and try this out but before I dive in
19:32with both feet what are the
19:34commonalities you see among people who
19:36do see good results with conversational
19:38marketing how do we know that this is
19:40going to work for our business and is
19:42something we should invest time into
19:43figuring out yes thank you so much for
19:46asking that because and I know we talked
19:48a little bit about it beforehand but I
19:49think people at any sage in business get
19:51so excited about oh here's the new thing
19:53and here's what I'm going to explore
19:54without realizing okay maybe I should
19:56have this prerequisite before I go and
19:58do this um so there are two key
20:00prerequisites to keep in mind before you
20:02dive into even a simple Automation in my
20:05opinion just because I really value time
20:07regardless of where you're at in in your
20:09business Journey or your creator journey
20:11and the first thing is that whatever
20:13you're planning to promote on Instagram
20:15through an automation make sure that
20:17it's something that is proven and when I
20:19say proven if this is a brand sponsor
20:22then it probably is a proven offer
20:24because they are clearly paying you to
20:25promote this so you don't have to worry
20:26too much about that on the other hand if
20:29this is your own product then typically
20:31the Milestone I want to see or the
20:33marker is that at least 30 people have
20:35purchased this product from you in the
20:38same way for example if it's let's say a
20:40$300 online course then I want to see 30
20:43people who have gone through maybe a
20:45free webinar of yours they all watch the
20:47same webinar and they all decided to buy
20:48the same product same price point same
20:50name of the product same delivery of the
20:52product that gives you enough data to
20:54know hey this is something people are
20:55interested in it doesn't matter the cost
20:57of the product by the way we've sold
20:58products from a doar to $100,000 I still
21:01have this rule in place of uh regardless
21:03of how simple or complex the automation
21:05system is going to be it's probably not
21:07worth your time to try to promote
21:09something that you just don't know is
21:10actually going to sell or resonate with
21:12people versus trying to make the offer
21:14better or the sales mechanism better
21:16which in the example I gave is the
21:17webinar so first thing proven offer if I
21:21have um made a product and emailed my
21:24list about it and 30 people have
21:25purchased I didn't do a webinar but 30
21:27people purchased from this launch
21:29campaign or you know some some promo I
21:33ran that would cross this off your list
21:37yes precisely okay what's the what's the
21:39second prerequisite and the second thing
21:41is making sure you have enough traffic
21:43right now that's engaging with your
21:45content yes other metrics are useful
21:47around knowing okay how many
21:49non-followers are seeing your content
21:51how many followers do you have what's
21:52your average views per reel over the
21:54last let's say 30 days likes shares
21:57saves you know all those things are
21:59helpful but the most important thing is
22:01actually looking at your comments and so
22:03our absolute minimum before you
22:05implement and I would say this is even
22:07more important than the proven offer you
22:09can mess up on the proven offer but if
22:10you don't have this um it's not going to
22:13perform for you and that is that we want
22:14to see at least five comments on average
22:17per post over the last 30 days and I'm
22:20being really specific with that because
22:22what we have found and we have tested
22:23this on hundreds of thousands of
22:25accounts um is that when you don't get
22:28some kind of engagement on your posts
22:30and not just posts that are saying hey
22:32comment this word right you can still
22:34technically count that but you would
22:35want to see genuine conversation or
22:37reaction saying oh I so relate to that
22:40or hey this was really helpful um you
22:42know in the comments of your content
22:44that doesn't have call to actions as
22:46well because then you know hey I'm
22:47putting out good quality content that's
22:49resonating and so when I make the ask
22:52and I say hey I've got something that
22:55even if it's free I still am asking for
22:57you to give it attention and sign up for
22:59this thing that you're going to have
23:01people who feel like there's been enough
23:03trust building relationship building
23:05Goodwill built up for them to say cool I
23:08can you know I think that they would
23:09deliver on whatever this thing is that
23:11they're promoting I'm going to opt into
23:12this if you're not at that five comment
23:15Mark then we tend to find that it's very
23:17hard for you to get sufficient traffic
23:20to the automation so that you actually
23:22know if it's working or not because if
23:25you don't have you know let's say at
23:26least five people commenting on your
23:28post right now the automation typically
23:30will 2 to 3x if not more the amount of
23:33comments that you get on your post by
23:35telling people hey comment the specific
23:36word I'll give you this thing but if
23:39that's going to be let's say the same
23:40people over and over or it's going to be
23:43even less than that so let's say only
23:44two people comment the word then was it
23:46really worth your time setting up the
23:47Automation and having to go through the
23:49whole process you know just to have a
23:51little trickle of traffic come in um so
23:53those are the two most important things
23:55above all else that I would kind of
23:57grade your uh profile and business bu
23:59right now to say hey is it worth my time
24:01or do I need to focus on the offer first
24:03or focus on making better content right
24:05now that's resonating with people who
24:07are seeing it and implicitly we also
24:10have to be operating on messenger
24:13Instagram or Whatsapp correct yes you
24:16didn't mention follower number you
24:18mentioned comment number uh do you see
24:20any correlation between comment number
24:21and follower number should we worry
24:22about the number of followers at all uh
24:25or is it purely if you're getting five
24:27comments no matter how many how many
24:28people are following you this can work
24:30for you typically the comments trumps
24:32any kind of follower count because there
24:34are countless accounts that we look at
24:36that have over a 100,000 followers or
24:38millions of followers and they're not
24:40even getting great amounts of comments
24:43um and their views are you know super
24:45down and it just depends on how people
24:47acquir that following but when it comes
24:49to just a general follower count size
24:52like if you're going to invest let's say
24:53more time into this and you say hey I
24:55really want to like ramp this up and
24:56build all these different things like
24:57maybe you do have a more complex
24:59business but your follower count is
25:01let's say relatively smaller typically
25:03the 10,000 follower Mark starts to be
25:05the place where we as a business can
25:08look at that business and say hey
25:11they're putting time and effort into
25:13building up their following and there
25:14are people who are resonating with the
25:16content um and they got to this 10K
25:19follower mark because they were
25:20consistent with the content creation
25:22process um unless somebody built and I
25:25know I'm kind of throwing out exceptions
25:26but the only exception I've seen to that
25:27is if somebody built their Following
25:29over like years and years and years and
25:31they're only at 10K right now versus hey
25:33over the last maybe 2 3 years uh I've
25:35built up this follower count to at least
25:3710K that means you're probably posting
25:39actively and you probably have a couple
25:41comments per post because I'm fairly new
25:43to Instagram I don't know all the games
25:46that are being played there yet but I do
25:48often see these profiles that have like
25:50hilariously High numbers of
25:52followers
25:54inexplicably and not to say like I just
25:57don't get their content I'm saying like
25:59they're not posting much content or the
26:01content they're posting there's no
26:03reason why it would be growth style
26:05content and there's no engagement so
26:06what's going on there how how are
26:08follower accounts inflated on Instagram
26:10yeah there are several ways that this
26:12happens the most common way is that
26:14people buy followers meaning that they
26:16are buying from these let's say bot
26:19farms in countries where places like
26:22India or China or Pakistan where there
26:24are these essentially Farms of phones
26:27where they will essentially amp up the
26:30amount of followers that you're getting
26:31and these accounts will have all sorts
26:32of random you know things and
26:34information on them um but they won't be
26:35actual people right it's just a bunch of
26:37fake accounts that are being created and
26:39so you can still pay nowadays even
26:41though these Services get shut down all
26:42the time by Instagram directly you can
26:45still pay for services like that and
26:46they will get you a certain amount of
26:48followers now the problem with that
26:50strategy is what you'll kind of notice
26:52is that if you look at these accounts on
26:54something like socialblade.com you'll
26:56notice they lose a lot of followers
26:58every day and then they gain just a
27:00little bit more so that that way they're
27:02always kind of growing um but the amount
27:04of followers they're losing and gaining
27:06like kind of equivalently uh are usually
27:08pretty enormous as people get into like
27:10the millions and millions of followers
27:12so that's the first way um and then I
27:14can speak to some of the others that are
27:16not maybe as unethical let's say or as
27:18uh I'm fascinating continue
27:20on cool so that's the first um the
27:24second which was really popular and
27:25nowadays not um not super effective Ive
27:28but are like engagement pods people are
27:30still a part of these things where it'll
27:32be a group of usually it's smaller but
27:34like more notable accounts uh like let's
27:36say 20 people or 30 people but sometimes
27:37it's hundreds of people in these groups
27:40uh wherever it could be in Discord it
27:42can be in telegram or other places where
27:43it's like hey anytime someone in this
27:45groups post something drop the link to
27:47the post and everyone's going to go
27:48engage with that thing and then the
27:50Third Way which is uh almost
27:52unintentional but it can happen and it
27:55becomes something that businesses just
27:57have to figure out what to do with is if
27:59you have run a lot of ads as a company
28:01you may have gained a lot of followers
28:03over the years because people tend to
28:05follow you if they liked your ad it's
28:07just a common behavior that happens is
28:09they click on the profile and they say
28:10cool whether I'm going to buy or not
28:12like I liked that I'm going to hit
28:13follow but then those people don't end
28:15up engaging with you that often or the
28:18profile just doesn't post that often
28:19because they're primarily relying on ads
28:21to grow the business and so as a result
28:23you get a lot of inactive followers who
28:25just are not going to see your stuff
28:27when you post because you just don't
28:28don't post often enough and then they're
28:29not engaging with it so then they're not
28:31seeing it in their feed those are kind
28:32of the three most common that I would
28:34say I see and there's plenty of other
28:35like offshoots of that my assumption is
28:39having an inflated follower count of
28:40people who aren't real or aren't engaged
28:44makes it difficult for your content to
28:47reach outside of your followers is that
28:50correct it is to a degree what's been
28:53interesting now um and Gary ve talked
28:55about this quite a bit in his newest
28:56book day trading attention which I love
28:58and highly recommend to any business
29:00owner Creator is that nowadays it's
29:03easier than ever to go viral like people
29:06have a pretty equivalent chance of going
29:08viral if they just use the right sound
29:11or just do something a little bit more
29:13unique you know that captures attention
29:15um and so what's been kind of
29:17interesting is I observe some of these
29:19accounts that you're talking about uh
29:21and I love the way you described it like
29:22a hilar hilariously High that's a tongue
29:25twister amount of followers with let's
29:28say subpar content um is that these
29:32accounts though could still potentially
29:34like have a big piece of content that
29:36absolutely goes viral and and crushes it
29:37but the likelihood is low uh but it's
29:40becoming higher because now Instagram at
29:42least as of right now because things are
29:44always changing is that um they now they
29:47used to show your content to a small
29:50number of your followers and based on
29:51how they interacted with it they would
29:53then push it out to more and then
29:54eventually your content would end up
29:56maybe on the explore page or get
29:58recommended to somebody in someone
29:59else's feed since they do a lot of like
30:01recommendations now kind of like YouTube
30:03shorts does as well uh but now what
30:05they've started to do is that they also
30:07show your content to a number of
30:09non-followers and depending on how those
30:11two groups engage with your content they
30:13then decide to push it out to more of
30:15your followers and or more non-followers
30:18and see if more people can you know see
30:20that content and see if they like it and
30:22so there are little tactics that you can
30:24use shouldn't say little because they
30:25can create big results but things like
30:27using a trending sound or doing a um
30:31like using one of their newest features
30:33that they drop because then they push
30:34more traffic to it using stuff like that
30:37can sometimes then make a post pop off
30:39for you even if you have historically
30:41posted subpar content and is that the
30:43goal like when when on Instagram should
30:46I be trying to pop off and get to New
30:50viewers versus not because I mean like
30:53implicitly you might think yeah more
30:55more eyeballs more Impressions more
30:57views definitely do that but on some
30:59platforms you know that would push you
31:01to make content that might be more broad
31:05than your actual audience and might not
31:08actually be useful so what's your take
31:10how how should I think about my approach
31:12to growth on Instagram yeah given that
31:15Instagram has become more and more
31:16competitive especially in the last 12
31:18months typically the rule of thumb that
31:20we follow is there are kind of three
31:23types of posts that we'll typically put
31:25out there the first type of post and I'm
31:27going to come back to this one kind of
31:28break it down of like how to think about
31:30this is a post that can reach the
31:32largest addressable audience possible
31:35this means that you want as many people
31:36as possible to see this piece of content
31:38and actually I'll explain it now because
31:40I think it'll just be more useful is
31:42what we do though is that once that hook
31:45or whatever you know goes out and it's
31:48viral people are enjoying it or just
31:49getting a lot of views you're right it's
31:51capturing eyeballs that you might not
31:53want necessarily engaging with you or
31:55going into your business but then what
31:57you can do later in that same piece of
31:59content is then you say hey if you are
32:02this Avatar or if you're looking to
32:04solve this problem then comment whatever
32:07and I'll you know share that with you um
32:09so that's the best way to kind of use
32:11something like that or even if you don't
32:12have a comment called to action what's
32:14cool about this is that these are the
32:15audience getting posts right these are
32:17meant to be shared with a larger
32:19audience be more relatable to the
32:21largest group of people so for example
32:23you just became a dad if you put out a
32:25post that is relatable to dads that's
32:27like one of the largest you know
32:29audiences on planet Earth like if you
32:31are a dad you might resonate with this
32:33thing that happens you know with
32:34newborns but what that would do for you
32:37is that then in either the actual post
32:40or the caption you could have a call to
32:41action or you could not but then all
32:43those people all those dads are going to
32:45be like this was really funny like what
32:46else does this guy do and so they go to
32:48your profile and then your profile acts
32:51as the filter then and they say hey I
32:53actually happen to be a dad who's also a
32:55content creator I really like this guy's
32:57content I'm going to hit follow or I'm
32:59going to engage with him I'm going to go
33:01and look at some of his other posts Mr
33:03Beast talks about this as well with
33:04YouTube channels right where it's like
33:05if I enjoyed the content I'm probably
33:07going to go and binge now some more
33:08videos from that same channel so in the
33:10same way now people go and quote unquote
33:12binge your other content because they
33:14want more of it uh and so now then you
33:18go into the second type of post which is
33:20something that is more specific for your
33:21target audience but doesn't speak to
33:23people as if they already know who you
33:25are and what you do you are being a
33:27little bit more like hey I am a Creator
33:31who does this or whatever but you're
33:32leaving it a little bit more open while
33:34not targeting the largest addressable
33:36Market it might be your target audience
33:38which might be dad content creators
33:40let's say which is one uh level smaller
33:42than just like all dads of the world um
33:45and so those posts then kind of same
33:47strategy where you can have a call to
33:49action in it or maybe it's just a
33:50relatable post and then they come to
33:51your profile they want to learn more and
33:53the third type of post then would be
33:55something that is really specific it's
33:57doing a product launch you know we were
33:59talking a little bit about this earlier
34:00you mentioned hey I might email my list
34:02some offers so let's say you're in the
34:04middle of a big promo and you say hey
34:06I'd love to make a couple social posts
34:08about this so in the post you might then
34:11get pretty specific and say heyy my
34:13coaching program or my course or my paid
34:15newsletter or whatever is coming out um
34:17if you want to get access to it you know
34:18I've spent so much time putting this
34:19together and you actually tell the story
34:22Something Like An Origin story or
34:24something that would be interesting
34:25maybe to people who don't know you yet
34:27but but it's still pretty specific so
34:29most of the time the people who are
34:30going to see and engage with that
34:32content do know you and that is your
34:34like let's say bottom of the funnel
34:36style content where then that would get
34:38people to go and buy or go and take
34:40action on your thing even more so but
34:43those are people now who have gotten to
34:44know you and they have consumed multiple
34:46pieces of your content so if you want to
34:48think about as like top of funnel middle
34:50of funnel bottom of funnel we just
34:52rotate through those so every third post
34:54is that more top of funnel largest
34:56addressable Market every second post
34:58that we post is going to be that kind of
34:59middle of funnel and then every third
35:01post we put out is going to be that
35:03bottom of funnel like very targeted and
35:05specific call to action this is really
35:07smart I mean it Maps very directly to a
35:09framework I've I've been taught about
35:11YouTube from Patty Galloway his core
35:12casual new framework but I hadn't
35:14thought in terms of Instagram and
35:17basically any other short form platform
35:19I hadn't thought through the lens of
35:22broad interest in the content itself
35:25filtered through specific call to or
35:28filtered through specific
35:30profile uh that's that's kind of an
35:33unlock for me I like that amazing I'm
35:35happy to hear that okay so I want to go
35:38back now to this example you gave at the
35:40very beginning of the episode with Tori
35:42and these huge results you shared of
35:44she's grown her account over a million
35:47she's had $700,000 in business driven
35:50from this help me bridge the gap between
35:54some of the beginning strategies showed
35:55us here and what she's doing how can we
35:57visualize what this looks like at that
35:59level so we can start to understand what
36:01it would take for us to get there in
36:04terms of the larger strategy so we've
36:06talked a little bit about some content
36:07Frameworks here which are an important
36:09place to start because one of the
36:12biggest mistakes that I see content
36:13creators and business owners make on
36:15Instagram is that they try to promote
36:16too many things every single week and it
36:19is such a condensed timeline to where
36:22it'd kind of be like if I sent you an
36:23email and I had like 10 different call
36:25to actions and they're all over the
36:26place for different people maybe or just
36:29like different solutions uh and people
36:31tend to do this a lot where and it might
36:32just be because they just don't think
36:34about it and they're like well I'm just
36:35going through my day and I'm going to
36:36post like my athletic greens link my uh
36:40you know interior design some furniture
36:43link affiliate link and my online course
36:45and my lead magnet and my new podcast
36:47episode I'm going to put all that on my
36:48stories today it just you know happens
36:51by the end of the day and then they tend
36:53to also approach their content in that
36:55way where in a given week you might have
36:56a post with a call to action to a new
36:59podcast episode uh all those affiliate
37:01links I just mentioned are brand
37:02sponsors plus maybe you've got your own
37:04stuff you're like oh wait I didn't
37:05promote my own thing this week I've got
37:07to make sure I promoted my newsletter
37:09and my webinar and my course so by the
37:12time you get to the end of each week
37:13there's so many things that you're
37:15throwing at your audience and people
37:17already have a million options right
37:19like we are just bombarded with options
37:21every single day through ads through
37:22different creators through the content
37:24we consume friends referring products to
37:27us and so the best thing you can do for
37:29your business and for your audience is
37:32start to simplify to amplify by focusing
37:36on One Core thing each week if possible
37:39um and so with Tori what we did is that
37:42she yes might have these promo periods
37:44during the year where there's like two
37:46weeks that we really focus let's say on
37:48like one product to sell but most of the
37:50time we can alternate through each week
37:53a specific offer that we're focused on
37:56and so over time
37:57we have now I want to say something like
38:0030 different funnels that are running in
38:03the DMS uh kind of like the one that we
38:06walked through earlier where there's
38:07these multiple steps we're collecting
38:09names emails and then we're leading
38:11people to whatever next step is going to
38:13be for them so there is a collection of
38:17free webinar registrations uh those
38:19types of funnels there are uh a number
38:22of like freebies that people can
38:24download and just view right then and
38:26there there are a number of um affiliate
38:29and brand partnership ones which I
38:32actually want to show because it's a
38:33little bit different from what I showed
38:35you guys earlier so this is an example
38:38of how somebody can see a post where she
38:41is she's in the finance base for those
38:42of you who might not be familiar with
38:43her first 100K and in this post she is
38:46promoting a high yield savings account
38:48and this is one of the best performing
38:50campaigns that she has we've collected I
38:52think almost over 130,000 emails just
38:55from this campaign alone so this has
38:57been been highly successful and
38:59typically when you promote a brand
39:00partnership or sponsorship you tell
39:02people to go to your link and that's
39:04that you don't really benefit until that
39:06person buys or does something with that
39:07link and then you get paid by the brand
39:09either per person or maybe it's just a
39:11flat rate to promote for a given period
39:13of time with this what we're doing is
39:15we're able to collect people's emails
39:18which happens after they initially opt
39:20in we then have a little conversation
39:21with them we're giving positive
39:23affirmation as to like hey this is
39:25really like my best recommendation I
39:27trust this company to essentially be the
39:29high yield savings account that you pick
39:32and then at the end we take people to
39:33the affiliate link or the brand sponsor
39:36link so we get a two for one here one
39:39these people are interested in high
39:40yield savings accounts which probably
39:42means they're interested in the other
39:43things that Tori supports with because
39:45it's all around you know building your P
39:46personal financial system and so we add
39:48those people to our email list which we
39:50could also follow up with later and be
39:51like hey did you get a chance to sign up
39:53for your savings account if not what are
39:55you doing like here's the link that's
39:57one way and it's also um I have a friend
40:00as well who and I don't know if he's
40:02still doing this maybe I won't name him
40:03by name now but uh what we talked about
40:06a couple months ago he's a big content
40:08creator as well in the um like resume
40:10and interviews space and he was he had
40:15different upsells of his brand partner
40:17packages based on whether he would run a
40:19funnel like this with them or not and
40:21he'd say hey I'm going to collect emails
40:23and I'm going to send them follow-up so
40:24if you want that extra juice then it's
40:26going to be this tier of my you know
40:28partnership offer that's delicious so
40:31it's something interesting it also adds
40:32some motivation for you as the Creator
40:34if this is something you want to test
40:36where you say hey I'm not going to put
40:37the extra effort into this unless I get
40:39paid more um but if you do have your own
40:41products then it's totally worth it to
40:43collect those emails and then of course
40:45you then get the double dip of okay now
40:46all these people are going to go and
40:48take action and the one thing you don't
40:49see here is that in between each of
40:52these steps if let's say I was the
40:53person going through this and got super
40:55busy like someone calls me in the middle
40:57of this conversation and now I jump off
40:59Instagram I forget about it we have
41:01follow-ups at each point where they are
41:03thoughtful gifts or funny gifts um voice
41:06notes selfie videos we're like hey if
41:08you still want this like make sure that
41:10you you know take action on this so
41:12there are some thoughtful follow-ups
41:13that happen if somebody drops off and
41:15then also at the end we can follow up
41:17too with them maybe a couple hours later
41:19or a day later and just say hey did you
41:21get a chance to do it right so these are
41:23some creative ways that you can use
41:25campaigns like this and this is one of
41:28those types of funnels that we ran that
41:29wasn't just for her own products wild so
41:33do you find that the folks you work with
41:36are the people that are doing this the
41:38best does this automation end in uh like
41:42a product pitch within Instagram or is a
41:45lot of
41:47the final like transaction pitches
41:50happening in email yeah it's a mix and
41:53we try to do both if we can because
41:55you're going to have people in different
41:57phases of their buying Journey there
41:59might be somebody who for example with
42:01Tori she puts out a lot of content
42:03typically two posts at least a day and
42:06there are people who are going to
42:07consume let's say 10 posts at some point
42:10and say hey I would love to go deeper
42:12like she keeps talking about budgeting
42:13and like I just don't have a budget like
42:15does she can she help me with this and
42:17then the next post ISS hey if you want
42:18to get my budget template you know
42:19comment budget for example um and so
42:22those types of situations where somebody
42:25is a little more hot and ready to buy
42:26and take action they might be the ones
42:28who buy immediately and you may get some
42:31people who either you know got busy
42:33jumped out of the DMS forgot about it
42:34maybe get a followup a few days later
42:36they buy via DMS or they may need just a
42:39little bit more um relationship building
42:41or more proof maybe or they just weren't
42:44ready yet and they're like oh this is
42:46great but you know what I'm like super
42:47strapped for cash right now I'm going to
42:49hold off maybe next month I'll I'll try
42:51to invest in something like this and
42:52then those people you might end up
42:54converting via email because you want to
42:56make sure you're also sending emails
42:58ideally uh with an email sequence or
43:00your weekly emails right and eventually
43:03they decide that either they want to buy
43:05the original product or better yet let's
43:07say that person's like hey actually I
43:09ended up figuring out my budgeting over
43:11the weekend my boyfriend helped me like
43:12I feel really good about that but you
43:14know what I still really need is a high
43:15yield savings account and then maybe you
43:17get an email about the high yield
43:19savings account you go oh awesome I'm
43:21going to go do that so it's an
43:23opportunity to either pivot the offer
43:25that's being offered or upsell people to
43:28just take more action with your products
43:30or with brand sponsorships I really like
43:32what you said about simplify to amplify
43:34because I'm finding that an email right
43:36now to your point of too many calls to
43:38action is actually fewer clicks like the
43:40way to optimize click clicks is to
43:43reduce the options of what to click on
43:46uh it sounds like you're saying that is
43:47also true in uh social yes absolutely in
43:52so many different ways it's it's
43:54literally present in every single aspect
43:57of social from like the link in your bio
43:59which is not completely gone with this
44:02like you do still want to have that
44:03there but it's just you're not going to
44:04get the most people engaging with that
44:06you're going to get more people engaging
44:08if you tell them to comment on your
44:10posts and uh reply to your stories and
44:12that kind of thing but then it's also
44:14even simplify to amplify with not just
44:17what you're promoting per week which is
44:18like the bigger decision and if you do
44:20that you are going to see better results
44:22just right off the bat I've just never
44:23not seen it not work U but then also in
44:26the post it's s like really making it
44:28clear hey what is this thing um that I'm
44:31going to get or what is the like purpose
44:33of this post what am I supposed to like
44:35get from what you're telling me or
44:37teaching me here in this piece of
44:38content all the way to how do you bridge
44:41the gap of oh I taught you you know five
44:43simple exercises you can do from home
44:45without any body or with body weight to
44:48okay I now want to be in your coaching
44:50program it's like okay how do you make
44:52sure you're bridging that Gap and
44:53telling people what the outcome is then
44:55of that coaching program since you just
44:58gave me this in this post um so it very
45:00much is about that like making sure one
45:02call to action same call to action like
45:05you know all those things it's it sounds
45:06simple and it's tough too when you're
45:08like you don't have the muscle memory to
45:10go through it right if I like ask you to
45:11record a podcast and then upload the
45:14podcast and put everything together it's
45:15kind of muscle memory for you you've
45:17done it so many times but if I ask you
45:19to go and create you know a type of
45:22video maybe that you've never done
45:23before it's like you just don't know
45:26what you don't know know you're in that
45:27unconscious incompetence phase and so um
45:30the more that I can just harp on that
45:32message for everyone here I think just
45:33the more you're going to get out of your
45:34Instagram whether you're like an
45:36Instagram God or you're like hey I'm
45:39getting back into the game or kind of
45:40starting it up just keeping things
45:42really simple one call to action one
45:44offer like where you can will help a lot
45:46I want to recap some of the use cases
45:48you've shared here we had freebies lead
45:50magnets you mentioned that we've talked
45:52about sponsors we've talked about
45:55Affiliates we've talked about our own
45:57products what major use cases are we
46:00missing here for automation I'll list
46:03out a couple um that come to mind and
46:05then nearly anything that you can
46:08Envision that you would want to have
46:10happen in a conversation or a landing
46:12page experience you can do inside of the
46:14DMS as well there are experiential use
46:17cases I'll kind of just start there as
46:18like a quick random one for example with
46:21Nike football which for us Americans
46:23technically that's their soccer account
46:25and uh we we support reported and
46:27consulted them in an experience I think
46:29it was last summer where or maybe two
46:31summers ago now where um it was all
46:34around this like daily challenge kind of
46:37thing with their audience and none of it
46:39was leading to like a sale essentially
46:41or a conversion point it was all about
46:42the experience that we're giving with
46:44these super customized incredible
46:46highdef videos um and it was all around
46:49essentially like one of their specific
46:51athletes um whose name I'm going to
46:53mispronounce so I'm not even going to
46:54try but it's like one of the largest
46:55soccer players in the world
46:57most wellknown um and so that's one
47:00example that like probably no one here
47:02will use unless you're a Fortune 500
47:04company or Fortune 100 but that is one
47:07of the use cases the others that are
47:08more practical for us are things like
47:10you said free download um or lead magnet
47:13you know a free video is also one you
47:15don't have to go and create a fancy PDF
47:17you could just film a selfie video going
47:18deeper into a concept you talk about in
47:20a post and then have that be the thing
47:23that you give um free webinars we talked
47:25about or Master Class is whatever name
47:27people like to use weight lists are a
47:30really big one that we did not talk
47:31about yet um then we have things like if
47:34anyone is writing a book and launching a
47:36book uh or you already have a book and
47:38you want to promote it we have things
47:40like applications for high ticket
47:42coaching programs or masterminds or
47:43memberships um direct purchases we
47:45talked about a little bit things like
47:47discount codes if you run an e-commerce
47:49store or a merch store as well and then
47:51we talked about affiliate and brand
47:52sponsors um giveaways are a huge one as
47:55well especially thinking about the
47:57holidays that's just such a great time
47:58to do a giveaway or really around
48:00anything that you want to um but doing
48:02one or two of those a year can be just
48:03such a great boost uh in leads for your
48:06business and the last thing that I'll
48:07mention that is not necessarily its own
48:09use case but is actually combining
48:11multiple use cases is because we're in a
48:13conversational medium the fun and really
48:16powerful thing that you can do is give
48:18people what one of my clients Jenna
48:20cutcher likes to say as like invitations
48:23which means that initially when someone
48:25comments on your posts you are inviting
48:26them to your free webinar your free lead
48:28magnet your purchase your newsletter
48:30whatever once they get into the DMS and
48:32they've given you their name and their
48:34email then now we might have the
48:35opportunity to invite them to something
48:37else so we can say hey I've emailed over
48:40your free guide and I'm really excited
48:42for you to dive into it but super quick
48:44while you're here um are you looking for
48:47more help with XYZ and someone says yeah
48:50I actually am like the guide sounded
48:52great but really like here's my deepest
48:53struggle with this right now and we have
48:55multiple choice questions and we can do
48:57there so it's super easy and then from
48:59there we can then say cool well actually
49:01I have and then maybe they opted in for
49:03a free guide now you're inviting them to
49:05the free webinar and you can kind of
49:07double dip there where you can get
49:09typically 50 to 80% of people to also
49:13take you up on your second offer and so
49:15now you have generated a lead and taken
49:17them deeper than it probably than they
49:20probably would have gone for at least a
49:22couple days or maybe even a couple
49:23months because they wouldn't have seen
49:25that second offer for a while and
49:26instead you just get them right into it
49:28right away um and that can also work for
49:30paid offers too another unlock you've
49:32given here for me Natasha is that first
49:35slide you showed of like those nine
49:36different triggers that could happen
49:38when I think about Instagram and it's
49:40one of the smaller platforms for me and
49:42I get locked up because I think that I
49:43have to produce these like amazing reels
49:47and I get really excited about this type
49:49of thing because I'm a very
49:52conversational uh writing based kind of
49:55person what it seems like I can do here
49:57is make better use of my stories to the
49:59people that are already there and say
50:01hey I like hearing from you even though
50:03like I heard from you First on YouTube I
50:05am also active on Instagram so now I'm
50:07following you on Instagram Jay yes it
50:08seems like I can make a lot better use
50:10of my stories and then use this on the
50:13back end of that to move people through
50:17a conversation or through a journey yeah
50:20absolutely so that you don't have to
50:21worry about the production you know no
50:23matter how simple or how uh you know
50:26High production or high definition you
50:28want to make your reals and this goes
50:30for everyone here right there is some
50:31level of production that's involved in
50:33decision-making versus just throwing up
50:34a quick story of uh a selfie video of
50:37you talking or even just an image and
50:39being able to say hey if you want to get
50:41first access to my next upcoming
50:44episodes then reply back with this word
50:46and I'll get you on to my email list to
50:48do that for one of many examples that I
50:51think you could use well and the cool
50:53thing about stories as well is like
50:54they're so used on Instagram that
50:57Instagram's always coming up with new
50:58ways to get people more people to see
51:01your stories and when they come out with
51:03these features that for the most part
51:05are usually what's called an Instagram
51:06sticker which is once you um you know
51:09clip or grab or record or whatever your
51:11story you'll see a little icon like in
51:13the top right corner kind of looks like
51:15a Post-It note and that's where you can
51:16click into your stickers for example
51:19adding your location to your story as a
51:20sticker So within the sticker options
51:22they're always launching new things
51:24there or trying to get more people to
51:26use the stickers that are there
51:28particularly two that recently came out
51:31um that are still going to to work for a
51:33long long time my opinion is the add
51:36yours and the reveal so those two
51:39Instagram is pushing a lot of traffic to
51:41so the kind of ninja tactic here is that
51:45you can put up a story with one of those
51:47stickers and the story doesn't need to
51:49have a called action or anything in it
51:50yet just a story that's using one of
51:53those stickers and then your next story
51:55can have your call to action so then
51:57what happens is Instagram pushes a ton
51:59of people to that first story and then
52:02people are already in your stories
52:03they're like well what else is going on
52:04in Jay's life today and then they go to
52:06the next story and see the call to
52:07action and then they opt into your thing
52:09I did not know Instagram will give
52:13preference to stories that are using
52:15features that Instagram is pushing oh
52:18man name of the
52:19game so it's always good to do that
52:22anytime you you know my recommendation
52:25to anybody who is wanting to to create
52:26more on Instagram is to follow the
52:28creators account and moseri who is the
52:31head of Instagram because both of the
52:34accounts they tend to post kind of the
52:35same announcements at the same time but
52:37sometimes one before the other they will
52:39always share hey this is a new thing or
52:41they just coincidentally as we're
52:44recording this um the other day or
52:46yesterday I saw that they put up more
52:48posts about here's how to use the ad
52:50yours how to use the reveal so they're
52:52constantly pushing these things anytime
52:54you see them mention a specific feature
52:56in their posts know that they are
52:58probably uh making preference to those
53:01types of stories or those types of posts
53:04and try it out and see if you get more
53:06reach essentially you mentioned High
53:08ticket coaching programs as one of the
53:10use cases here have you seen a threshold
53:14of how high a price point can be before
53:17this stops being effective the highest
53:19price point we've sold automatically
53:21with no human involvement has been
53:23$100,000 and it was a business
53:25Mastermind so I have not seen this work
53:29not work I should say for any price
53:30point um below that let's say wow and it
53:34depends on your audience too right if
53:35you have a very curated audience you
53:37don't need to have the largest audience
53:39but as long as you follow some of those
53:41Frameworks that I've shared so far and
53:42are putting out content that just
53:44resonates with people um then the
53:46automation possibilities of what it can
53:48do for your business are are pretty
53:50Limitless okay last last question to tie
53:52all this together I listen to this I'm
53:54interested it seems like a lot
53:57what is the first best step I can take
54:00here to dip my toes into conversational
54:03marketing so two things um that I've
54:06actually put together and I wasn't
54:07planning to share this one but I do want
54:09to give this to everybody who's
54:11listening so if you have not already set
54:13up many chat for example or maybe you
54:16just haven't used it in a long time like
54:17you said you know knocking the dust off
54:19of it um then you want to make sure that
54:21everything's set up properly before you
54:23go and run the automation I get lots of
54:25DMS where people are like hey it's not
54:27working the way I wanted it to what's
54:28going on and I'm like well did you
54:29adjust this setting they're like no darn
54:31it so um just to save you all the
54:33headache and the stress of that um two
54:35things if you want to go to Instagram
54:39and search my handle which is Natasha T
54:41Willis click the message button on my
54:43profile and message me the word J just j
54:46a y um I will give you my internal sop
54:50there is no opt-in or anything required
54:52um I won't collect your email but I will
54:53show you you know a simple and effective
54:55automation that you can kind of check
54:57out for yourself um I'll give you the
54:59link to my sop to set everything up even
55:02if you already have many chat set up
55:03technically you can just make sure to
55:05run through the steps it'll take like 5
55:0710 minutes so that everything will
55:09operate the way that you wanted it to um
55:11from the get-go and then that sop also
55:13happens to tell you how to set up that
55:15first automation that just like delivers
55:16a link um so either way people can use
55:19that and kind of get set up with
55:20everything um the other thing that I did
55:23actually plan to give to everybody here
55:25and again no opt-in required um when you
55:28message me Jay I will also give you a
55:31resource that I think is going to be
55:32incredibly useful to everyone and kind
55:34of crystallizes what we talked about for
55:36her first 100K earlier of like here's
55:38all the things going on for this
55:39business spent 20 hours putting this
55:41thing together um and it's an in-depth
55:44behind the-scenes breakdown of one of my
55:46client systems who's a friend actually
55:48of one her her first 100K um who has
55:50added $2 million in additional Revenue
55:53with this over 100,000 new emails to her
55:55list and then her in instram engagement
55:56also grew by 10x so what I did was I put
55:59together every type of DM funnel that
56:01we've created and its results so that
56:04that way you can see okay if I have a
56:06webinar or a freebie or whatever like
56:08here's kind of what that funnel looks
56:09like and what types of results are
56:11possible as a benchmark um so I'll give
56:13you both of those downloads if you want
56:14to just message me Jay it'll be there
56:16for you and then from there you can DM
56:18me any questions you have as you get
56:19started with that stuff so I hope
56:20that'll be helpful before you start
56:22setting up any automations you need to
56:24learn how to structure your offers check
56:26out this video where I help my friend
56:27Justin Moore design his product strategy
56:30we get so specific it's the perfect
56:32companion to what you just watched
56:38[Music]

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