YT YouTube2Text

YouTube2Text → Transcripts → Masterclass Pon al día tu SEO | Apertura oficial 4a edición del Método SEO de Peter

Masterclass Pon al día tu SEO | Apertura oficial 4a edición del Método SEO de Peter — Transcript

by Peter Raventós · 20,267 words · 2,843 segments · language es · Watch on YouTube

Open in transcriber Summarize with AI Download SRT/VTT

Full transcript

0:00Because no one could hear me. If you
0:02could tell me in the chat for a moment
0:04where you're connecting from, whether
0:06from here in Spain or from Latin
0:08America, where are you listening from?
0:10That way I can, I can place you. Uh,
0:15Germany, Sabadell, Madrid, Cádiz,
0:18Colombia. I don't hear anything, I
0:20don't hear anything. Now you can hear
0:22me, right? La Paz, Mar, Peru, Alberto,
0:25Salamanca, Dante Álvarez. Very good.
0:30Wow, people from many places, huh? Okay
0:34, very good. Granada, hello Mili, how
0:37are you? Hello, Alberto. Okay, very
0:42good. Well, while you're putting where
0:44you're from, the notifications keep
0:46popping up for me. And that way I can,
0:48I can read you. Málaga, someone put it
0:50in bold there. Damn, you really wanted
0:52to shout that out, huh? Tired of work,
0:54huh? A Coruña, Chile, lots of
0:56different places. Very good, very good.
0:59I like it, I like it. Okay, uh, you
1:03know a bit about why I'm here. I'm
1:05going to open the presentation and
1:06explain how it's, how it's going to go.
1:08Okay, let's go. Okay, can you see it,
1:20right, Carlos or Silvia? Uh, you're
1:22closer to me. Now it looks good. Even
1:26if you just nod your head. That, that's
1:28enough. Okay. Uh, I've already asked
1:33the first question, I like to know a
1:35bit about where, where you're from.
1:39Okay, let's play a bit with reactions,
1:44okay? When I ask you questions, you can
1:46answer in the chat or you can use a
1:48reaction, okay? I'll let you know
1:50beforehand. So, uh, react with a fire
1:52emoji or type "me" in the chat if you
1:54have your own business or your own
1:56website. You don't work for clients,
2:01but have your own business, okay? And
2:04that way I can also get to know
2:06everyone's faces. Well, someone's
2:08raising their hand. Don't raise your
2:10hands, just use reactions; otherwise,
2:13it looks like you want to speak in the
2:15session, okay? Fire emoji or a "me" in
2:18the chat. Okay, okay. Now answer with,
2:24okay, a red balloon reaction or a "me"
2:26in the chat if you manage other
2:28people's websites as an agency or
2:31freelancer, okay? Mainly freelancers or
2:34self-employed individuals who maybe
2:36also work on your own website, but
2:38mostly you work trying to generate
2:39business or make a living by working on
2:42others 'businesses, okay? Margarita,
2:44the balloons. Okay, Emma, Gonzalo,
2:49Mailey. Very good. Many people, uh,
2:52usually this this point is where where
2:55more where more mushrooms pop up. Very
2:57good, Marco. Okay. And the last
3:00question, you can react with confetti
3:02or by saying me too. All of you here
3:04who work in a marketing department,
3:06that is, you work for someone else and
3:08you work in a company, not clients, but
3:10you receive a single payment, a salary
3:13working in a marketing department. Good
3:17, Silvia, my voice isn't bad anymore.
3:20I've got it now, I've got it. Almost,
3:22almost good. Okay, almost good. Unir,
3:25you're in on everything, man, you're in
3:27on everything. Very good, Emma, Alonso,
3:31Alirio. Okay, okay. There's, there's,
3:33okay, there's a bit of everything.
3:35There's less of the first, a lot of the
3:38second, freelancers working for other
3:40businesses and, ah, well, fire, fire
3:43and fire and a little balloon, huh?
3:45Okay, Mati, we'll look at that later.
3:48Okay, and finally, let me tell you, if
3:54you have never worked with SEO in any
3:56way, don't worry, okay? Because
3:59everything I'm going to explain to you
4:01here today is a step-by-step for
4:03everyone to understand and take home,
4:05and afterwards I will give you time to
4:07ask whatever questions you want or need
4:09, and we will answer them. Okay? Think
4:12that the goal, the goal of today, I
4:14mean, today everyone who is here, first
4:16you are going to learn something and
4:18second you are going to take away
4:20little things that you can apply
4:21tomorrow or even today in your
4:23businesses, okay? So stay until the end
4:26because what I what I have to say has a
4:28lot of value, okay? That and that or so
4:31I hope, okay? Which is what usually
4:34happens in this type of session with me
4:36, okay? Okay. So if you are people who
4:42work in, well, in an agency, you want
4:44to improve the methodology; if you work
4:46as a freelance and you want to know how
4:48you can work better to serve your
4:50clients better and get better results
4:52working on your clients' positioning;
4:54or if you work with your own business
4:56and you are interested and want to be
4:58the part or the person who manages the
5:00organic side and generates business,
5:02even more business if possible with the
5:04internet, this is your place. I mean,
5:09you all matter a lot here today, okay?
5:11Just like me. We all matter a lot here
5:13if you are in this little group, okay?
5:15I include myself too, huh? I would be
5:17the second part as a freelancer. Well,
5:19I also have my own businesses, so maybe
5:21that's the confetti and the little
5:22balloon. Okay, okay. I'll start with a
5:31phrase that's as annoying as it is
5:33common lately, okay? Which says, "I
5:39have—the most repeated phrase with
5:41potential clients, and many current
5:43clients too, is the phrase 'SEO is dead
5:46, I just want to appear in ChatGPT,'
5:49okay?" Why? "Because of all the boom
5:51and the use we're giving to the whole
5:53AI topic. The reality is completely
5:55different. Quite the opposite—the
5:58fact that there has been a boom and we
6:00have other business lines and channels
6:02where we can make our businesses appear
6:04makes SEO more alive than ever. It
6:06means more work, more people consulting
6:08us, and more people hiring us because
6:10there are more channels, because it's
6:12more complex. So, it's going great and
6:14wonderfully for me. And not only that,
6:17but also, as I tell you, here, well, no
6:20, not here. I’m going to explain why
6:22and I’m going to prove it to you,
6:24okay? In fact, yes, uh, no, I won’t
6:27say it just yet, but I’m going to
6:29prove it to you in today's session,
6:31okay? So, for all those who don't know
6:34me, is there anyone who doesn't know me
6:36who came here because some nice guy
6:38showed up and said," Ah, well, let's
6:40see what this guy has to say "? You can
6:42say" me too "or make any reaction
6:44because I won't ask another question
6:46now. Ah, you saw me at Mercadal. Look,
7:01very good. So, you saw me at Mercadal a
7:03few months ago and thanks to that you
7:05ended up here. But, but, but, did you
7:07know who I was and what I did or not?
7:09First time. Very good, Rudy. Very good,
7:12Milicia. First time. Damn, what a level
7:15, what respect, eh? Well, for those
7:20asking if this is the same as the other
7:22day, it is not the same; this is a full
7:24, in-depth masterclass and much more,
7:27let's say, relevant, with much more
7:29value than what many of you saw in the
7:314-day challenge. Has anyone done the 4-
7:36day challenge? The 4 days. Or is there
7:40anyone who says," No, "put it with a
7:42number," I did one day, I did two, I
7:43did three, or I did four. "The first 3
7:49steps I didn't do them. That's fine. We
7:53don't punish anyone here for not doing
7:55their homework. Okay. It's true that if
7:58you did the 4 days, you're ahead, but
8:00it's also true that if you didn't
8:02finish any of the days, it's no big
8:04deal. You can stay here because we are
8:06going to delve a little deeper into
8:08those topics. Okay, let's continue.
8:13What is that? Who am I? That's why I
8:15asked if you knew me, okay? To speak so
8:17openly and with such confidence about
8:20SEO and geo topics, okay? I am this
8:24geek here who when I was little wanted
8:26to be Spider-Man and ended up where I
8:28ended up, just like many of you, okay?
8:31But I can't complain about the life
8:32I've had, okay? So, first of all, I am
8:35a family man, I have two children, one
8:37is turning one soon, and I've had a
8:41very tough year, okay? Because from the
8:43first to the second, I've lacked many
8:45hands, but I've fought for it, I've
8:46fought it and here we are, okay? I am
8:48also the CEO of an agency, okay? The
8:51agency Peter Leit, an SEO agency mainly
8:53in Barcelona, we also do PPC and other
8:55things. I have a spectacular Dream Team
8:57that also took a lot of work to build,
8:58which is no small feat. Being a
9:00freelancer and an agency has its quirks
9:02, and we've been ranking websites in
9:05Spain and internationally for over 16
9:07years. We have worked with more than
9:09500 clients, which is easy to say, okay
9:11? That's why the value coming here, I
9:14can already smell it. And now also a
9:16teacher at the Pitel Academy, with
9:18everyone asking me to teach everything
9:19I showed on social media and so on, so
9:21I set up the academy with different
9:23training programs and such. Okay, more
9:25than 700 students have passed through
9:27the training, which is also easy to say
9:30. I enjoy all three parts a lot, eh? I
9:33mean, being a father is harder, but the
9:35others I enjoy quite a lot, equally.
9:37Okay, let's go back to the first
9:39question. SEO is dead. What I want is
9:41to appear in ChatGPT. Let's see what is
9:44good and what is bad about this. Okay,
9:46I like to speak with data in hand. I
9:48don't like to invent anything. If
9:50someone asks me things, if I have data,
9:52I explain and justify it with data, and
9:54if I don't know, I say I don't know.
9:57Okay, but this is not the case. Okay?
10:00So, What has been happening until now?
10:06If you were number one on Google,
10:08positioned in organic search on Google,
10:10you would take almost 40%of the clicks
10:12that occurred on that entire Google
10:14page, okay? As of today, I mean, just
10:17imagine the situation. That’s why
10:19people always want to be in the top
10:21positions, because if I am first and I
10:22take 40%of the traffic, that's a large
10:24part of the pie. As of today, the
10:26average has dropped to 27.6%. Okay,
10:31it's almost half. The most serious part
10:36of this is that this is an average, but
10:38if Google's famous AI Overviews also
10:40appear in that search, that percentage
10:43drops to as low as 1.6%. I mean, today,
10:48what I used to manage to rank for and
10:51take 40%of the traffic for, today I
10:54only get 1.6%. So, we've been robbed a
10:58bit, right?,with the traffic issue. So,
11:00this is what it is and this is how we
11:03have to adapt now, okay? These are real
11:05data that I have been extracting from
11:07Ahrefs, from Semrush, from SEO, from
11:10SEO blogs and so on, okay? No, no, no,
11:12I didn't make it up. So, what is true
11:16is that, as of today, and I don't have
11:18data to prove otherwise, they coexist
11:20and they don't fight. That is, 95%of
11:23those who use ChatGPT also continue to
11:26use Google. How many of you, and you
11:29can give fire emojis, for example, can
11:31say," I use both Google and ChatGPT "?
11:35I include myself. Okay. Yes. Gosh, it's
11:43okay okay okay. Someone type the word"
11:48no. "If someone says" no, "like" I’ve
11:50already moved to the dark side of LLMs
11:52and I won't touch Google with a
11:54ten-foot pole. "Just put" no. "Okay,
11:57look, I use Google even more. I only
12:00use Google. It’s just that, of course
12:02, you go around believing what people
12:04say out there and, damn it all, okay?
12:06All this stuff about GEO and SEO, and
12:08that SEO—that GEO doesn't exist, that
12:10it's still SEO and things like that.
12:12We'll see, we'll see. I'm already
12:15getting the club ready. Okay, okay."
12:18GEO doesn't exist, "they say. Okay, so
12:22the point is that now we work—I mean,
12:24before we worked to get a person to
12:27click on a website and us—things.
12:36It's as if we had a street-level shop
12:37and suddenly they take away the chance
12:39for people to enter the shop before
12:41buying from us. I mean, maybe someone
12:43comes in for some shoes and I upsell
12:44them the sweater, the t-shirt, and the
12:46whole look. Nowadays, there isn't an
12:48entry barrier that says," Hey, look, we
12:50have this here, okay? And if not, well,
12:52don't come in, okay? So, today we fight
12:55in the arena for a mention, for a
12:57recommendation that says, "Well, this
12:59one here," whether they buy from us
13:01later or not is another story, okay?
13:05What is certain is that SEO is still
13:07the foundation. What do I mean by this?
13:12That what is done in GEO to get you
13:14mentioned in GEO depends a lot on tasks
13:16that were already being done before in
13:18SEO. So there are two problems here.
13:23One is that people have been doing
13:25tasks in GEO today without knowing it
13:27that they didn't do before because they
13:29didn't know the famous schemas, okay?
13:31Does anyone not know what schemas are?
13:33Say "me not." And and we'll clarify it.
13:37Okay? The issue is the following. I'm
13:40going to give you a spoiler so that you
13:42can chew on it while we explain, okay?
13:46It is one thing to be eligible and
13:48another very different thing to be
13:49chosen, which is very different. Okay?
13:55So schemas are structured data that we
13:57put on our website to make it easier to
13:59understand. So, what happens? That this
14:03has existed for 10 years and suddenly
14:05people say, "No, now we have to do
14:07schemas because AI is the first thing
14:09it grabs." Let's see, we'll talk about
14:11what it grabs and what it doesn't grab,
14:13but you should have been doing schemas
14:1510 years ago, okay, kid? Don't give me
14:17that story. So, this is a bit of what
14:20is happening today, okay? Okay. Tell me
14:24in the chat what is the greatest
14:25difficulty you face with the SEO of
14:27your website. Like that, in summary, a
14:30clear phrase, in a few words. Technical
14:33topic. I don't know anything, I'm
14:35overwhelmed by X. I don't know this, I
14:37don't know that. Keyws. Keywords. What?
14:40Keyword research. Okay. I don't know
14:44how positioning works. Getting some
14:46keywords. I don't know anything. How to
14:48compete? Eva, just starting. Gustavo,
14:51position yourself above the competition
14:53. Fernando, I'm new here. Welcome, kid.
14:56Martinez, low visibility. Local SEO.
14:59Very well. I see, I see. My service is
15:01very specific; they only look for me
15:03when they need me. Robots.txt, H1 tags.
15:07We'll see all of this now, okay? I
15:10invite anyone who is reading things
15:12they don't understand to write them
15:14down and ask me during the Q&A session
15:16later. If you see any topic where
15:18someone says, "No, I see robots.txt H1
15:19H2 here," and you think, "That doesn't
15:21ring a bell," write it down and then
15:23tell me, "Peter, what is that?" And
15:25I’ll clear it up for you right away,
15:26it’s very simple. Okay? The thing is,
15:29people like to use technical words
15:30because it sounds cooler and is more
15:32agile. Backlinks topic. Very well, Juan
15:35. Well, I don't have any visibility.
15:38Okay, those are uh quite common
15:40stoppers. Let's see if after this
15:44session I can clear up 95%of these two.
15:46Okay, I think so, from what I've seen.
15:50Okay, maybe you're on the "Google hates
15:53me" team, right? Google doesn't hate
15:55you; you work hard, you do things you
15:57see out there, you do things you're
15:58told, you do things you've hired
16:00someone else to do, and yet you're
16:02still not indexing on Google, right?
16:04You still aren't appearing on Google
16:05and you think, "Damn, Google hates me."
16:07It’s not that it hates you, okay?
16:09It’s just that there’s something
16:11missing, you just need to push the
16:13right button, okay? Maybe you're on
16:15that team. "This SEO stuff is too
16:19technical for me." We all start the
16:21same way, okay? "Geez, this is very
16:23technical." The reality is that you
16:25don't need to understand the whole
16:27technical side. What is important is
16:31that you understand that you have a
16:33need, which is that your business needs
16:35to rank on Google and ChatGPT. When I
16:39say ChatGPT, I'm summarizing: ChatGPT,
16:42Perplexity, Claude, and so on, okay?
16:45But that’s what you need to keep in
16:46mind, and as for the technical part,
16:48I’ll tell you what to do—it's
16:49simpler than it seems sometimes, okay?
16:53Maybe you're on the "SEO takes too long
16:55and I need results" team. Fair enough.
16:57The truth is, it does take time. In
17:01fact, in fact, at the last official
17:03Google Search event held in Barcelona,
17:05there was a very clear slide that
17:07explained roughly what Google's
17:09timelines are. And one of them even
17:15said, "Hey, if you have a website that
17:17has been penalized and punished and
17:19isn't showing up, and you fix it, it
17:21takes about 3 months to recover." I
17:25mean, imagine that; the whole SEO thing
17:27is slow, but it's slow and that's just
17:30how it is, but it has its advantages,
17:32we'll see them later. Okay? Which team
17:38are you on? Better not answer, I'm
17:41already getting to know you. I've seen
17:43the things you ask here and I've got
17:45you placed, okay? Just stick with
17:49what's blocking you, okay? Okay, let's
17:52wax on, wax off. What I'm about to tell
17:56you now are the five steps, 4 + 1, that
17:59we must follow if we want to rank our
18:01website well on Google, search engines,
18:04and ChatGPT, Perplexity, Claude, and
18:06others. Okay? So, the first thing we
18:13have to do is run an SEO audit, okay?
18:17We saw this in the part of the day 1
18:19challenge, okay? where I explained how
18:23to audit a website with artificial
18:24intelligence. Okay? So, why is this
18:27part important? This part is important
18:30because you can't start touching things
18:32if you don't know what's wrong with
18:33your website. So, this is like going to
18:36the doctor, okay? You say, "Hey, you
18:38have to treat that patient over there."
18:40And you say, "Well, what do they have?"
18:41"I don't know." Well, you have to
18:43analyze them first. You have to
18:44diagnose them and see what's happening
18:46to that person. This is their medical
18:47chart. Very well. Then this will be the
18:49action plan. If we don't review it, we
18:51can't know this. We'll be shooting in
18:53the dark and in two or three months,
18:55it'll still not be working. Because by
18:58doing an audit, we can get a clear view
19:00of what is right and what is wrong.
19:04Okay? So, you'll know that in the
19:07challenge section, what I explained is
19:09how I perform audits with Claude, okay?
19:13So, I'm going to share another screen
19:15with you so you can understand it. It's
19:18right here. I'm also going to share a
19:21skill with you later at the end when I
19:22answer questions so you can apply this
19:24to your businesses or your own projects
19:26if you want. Okay? So, what is what is
19:29it that I've explained to you here? I'm
19:31going to stop sharing for a moment. I'm
19:34going to share again so the screen can
19:36be seen clearly. Okay, this is my this
19:39is my clone, okay? This is the the
19:42audit that I've been showing you during
19:43the challenge part. So, what do we do
19:46with this? This is a this is a project
19:48that has a skill, okay? Very simple,
19:50connected to a tool. You can connect it
19:52to whatever tool you want. What this
19:54does with the instructions I give it is
19:56perform a brief review and tell me what
19:58it finds wrong. And we have to start
20:00here. If this, if we don't start with
20:02this, we've already messed up. Because
20:04many times when we fix technical issues
20:06that we don't see at first glance, many
20:08things already improve, okay? So, what
20:10does this do? Here is an example of a
20:12client I worked with at the time. In
20:13fact, I used this audit to sell my
20:15service to the client because he told
20:16me, "Hey, check my website to see how
20:18it is and let's see what we can do." I
20:19said, "Look, buddy,"—this is how I
20:22speak, very, uh, very direct and very
20:24natural. I say, "What's going on?""No,
20:26look, I have this." I say, "Look, let's
20:28review the status of your demand and
20:30lead generation, okay? How is your
20:32website's SEO? Authority issues,
20:34content topics, link topics, where we
20:35stand on Google Maps, how your profile
20:37is set up, because if you have a local
20:39business, the Google Maps profile is
20:40super important, okay? How is your
20:42loading speed and user experience? Your
20:44position against your competition, and
20:46it gives you a brief diagnosis, a
20:48diagnosis that for any client or for
20:50anyone who doesn't understand is the
20:52path, it's the it's the tip of the
20:54iceberg. Okay, this I do understand, we
20:56want to dig deeper, we'll see how we
20:58dig deeper later, we'll see how we fix
21:00things, okay? So here I even told him
21:03later," Hey, uh, give me more
21:05information in this in this skill. "
21:08It's not visible here now, but just
21:09think that what this does is take all
21:11the information and put it right here
21:13for you. Notice how it also mixed it
21:15and compared it with the competition,
21:17okay? It tells me, look, this, here is
21:20you, okay? This band right here, and
21:22here is your competition, and it tells
21:24you," Look, keywords in the top 10, you
21:25have three, your competition has 191. "
21:27I mean, imagine the room for growth you
21:29have. This is a total pain point. I
21:31mean, you show this to a client and
21:32they immediately say," Wow, this one is
21:34doing much better than me. I want to be
21:36just as good or even better than them.
21:39"Not only that, since the audit is
21:41pulling information from tools you have
21:43connected (which I'll tell you later
21:45which ones you can connect), you have
21:47more info than it gives you, and you
21:48can tell it:" Can you give me a list of
21:50the main keywords you extracted in the
21:52summary? "and it gives you a list of
21:55keywords. If you work with Google Ads,
21:58it can also tell you, you can tell it,"
22:00Hey, can you pull how this competitor
22:02is working their Google Ads? "And it
22:04will pull that for you too, because
22:06data sources usually have information
22:08from organic listings, organic
22:10positioning on Google, positioning on
22:12the Google Maps profile, and topics,
22:14for example, about links, how we're
22:16doing, whether we have many external
22:18links or not. Remember: technical
22:20issues you see that you don't
22:21understand, write them down and ask me
22:23later, okay? This is the foundation. So
22:26, later I will share the skill that you
22:28can use freely by linking it to your
22:30cloud or by creating a project
22:32yourselves that has that skill inside.
22:35And every time—this is awesome for a
22:37freelancer—every time you get a new
22:39client, boom, skill, you ask for a PDF
22:41and send it to the client. Okay? So,
22:43having said that, I don't want to spend
22:45too much time here because it's a video
22:48you already have somewhere and you can
22:50review it, uh, if you want, okay? Uh,
22:52let's move on. Not this one, not this
22:55one. Okay. Well, I'll share the whole
23:05screen so I don't lose my train of
23:06thought. Can you see it? It's back to
23:12the slide. Gonzalo Bayunco, can you
23:15give me an okay? Thanks. Wow. Bye. Okay
23:22, step number two, keywords. And here I
23:25think there are things I haven't
23:26explained in the challenge, okay? Uh,
23:30here, I mean, once we fix the errors,
23:33where do we start? I mean, what do I do
23:37with my website? I've already fixed it,
23:39so where do I go from here? Well,
23:40keyword research. And you might say,"
23:43Hey, why don't I just get keyword
23:45research from, from, from, from AI? ""
23:47Why can't I pull the prompts that are
23:49being searched for in my business using
23:51AI? "Because there isn't a mechanism
23:53yet that allows you to extract all the
23:55prompts being searched for worldwide
23:57for a specific business, okay? Because
24:00it's not possible yet, since there's no
24:02access to the history and because we
24:04can't access the different prompts,
24:06okay? So that’s how it is; it’s a
24:09limitation, and that’s just the way
24:11it is, okay? So, how can we manage to
24:13position ourselves in Google and in
24:15ChatGPT with keyword research? So, uh,
24:19do you remember I told you earlier that
24:2195%of people who use Google also use
24:24ChatGPT? Well, the same people who are
24:27searching on Google are also searching
24:29on ChatGPT. So, we are going to do
24:32keyword research on Google, which is
24:34where we actually have information, can
24:36access things, and have reliable data
24:38to work on content, and then see how we
24:41get mentioned there, which we'll see
24:43later. Remember that being eligible is
24:45not the same as being chosen. That is
24:47the key, we’ll see it later, okay? So
24:50, what you can do as step one is to ask
24:52the AI what the seed keywords for your
24:55business are to start positioning. Seed
24:58keywords are simply general keywords
25:00that can derive into other keywords,
25:02okay? For example, I am an SEO agency;
25:05seed keyword, specific keyword: SEO
25:08agency Barcelona, cheap SEO agency,
25:11cheap SEO agency in Barcelona. and a
25:14bunch of other keywords, okay?,that we
25:16can go down into using these tools we
25:18have connected, okay? So, step two of
25:22this, once we have the seed keywords,
25:24would be to classify them as either
25:26informational or transactional. What
25:30does this mean? Transactional ones are
25:32those with which we generate business.
25:34Someone searching," I want to hire a
25:36labor lawyer in Madrid, "is
25:38transactional. That person arrives at
25:40the page, tries to close a sale, a form
25:42, a purchase in a store, whatever it
25:43may be. Informational queries are, for
25:46example—so you understand—blog
25:47pages, those pages that provide
25:49information, which are the first ones
25:51that have been stolen from us with AI
25:53Overviews and the whole ChatGPT thing,
25:55okay? So, there is a gap here, okay?
25:58Because AI Overviews officially
26:00appeared, I think it was in March 2025,
26:02if I recall correctly. That month, all
26:04my clients saw a 30%drop in
26:06informational traffic across the board.
26:09Do you know what they noticed? Nothing.
26:12Nothing, because it wasn't traffic that
26:14converted at a business level. They
26:16didn't notice anything. Why? Because it
26:18has also been proven that traffic
26:19coming from ChatGPT converts four times
26:21more than traffic coming from Google.
26:23So, that small portion of traffic that
26:26I can scrape from ChatGPT is converting
26:28four times better than on Google, which
26:30balances the scales, and no matter how
26:32much informational traffic I lose, my
26:35business doesn't feel the impact. And
26:37that’s why people say," Oh, well, I
26:39want to be on ChatGPT. "Now, we'll see
26:41that, okay? So, I prefer to work on
26:45less competitive keywords rather than
26:47generic keywords. If you have a real
26:49estate agency, the classic question is,
26:51" How do I compete against Idealista if
26:53they have all the keywords? "They don't
26:55have them all. They don't even look at
26:56the small ones. You're going to pick up
26:59the crumbs, because 100, 200, or 1,000
27:01crumbs are worth more than one loaf of
27:04bread, okay? In this sector. So that is
27:07where we need to work. So, you can do
27:10all this with the same little trick, eh
27:12? With the same skill that I am going
27:16to send you, you can tell Claude:" Hey,
27:18take the skill that was shared with me
27:20for doing audits and, since you have
27:22tools connected, build me a skill for
27:24doing keyword research whenever I ask
27:26you questions. "And that will help you
27:28generate a keyword research and see
27:29where you need to create the different
27:31sections. Okay? I have a tool that also
27:34does this, which I'll show you later,
27:36and it's also very, very fun. Okay,
27:40let's continue. This is the key point.
27:43Everyone pay close attention because
27:45some of you are going to have your
27:47minds blown here, okay? And I will
27:50explain it the best way I can so it's
27:52understood, and if there are any doubts
27:54, write them down and we'll look at
27:55them later. Since it's a topic that's
27:58going to blow your minds, okay? I want
28:00you to hang in there as long as
28:02possible. I'm going to jump for a
28:05second to point three, excuse me, point
28:07four, on what the keys are to get
28:09content that ranks using artificial
28:11intelligence, okay? Does anyone, does
28:16anyone believe, does anyone think and
28:18claim—it’s okay, these are just
28:20opinions—that working with
28:22AI-generated content gets you penalized
28:25on Google? Or that we risk being
28:29penalized on Google? As long as you say
28:31" me "or give a thumbs up when I ask a
28:34question, we’re good, okay? No, not
28:37if it's quality content. Very good,
28:39Fran. I don’t think so, it depends on
28:41the quality. You don't want to commit,
28:43do you? The most famous answer from an
28:45SEO is" it depends. "Okay, I see that
28:47Ana, see? It depends, you’re already
28:49getting the hang of it, huh? Not if
28:51it's quality. That's right. Okay, in
28:53fact, Google published official
28:54documentation explaining that the
28:56content it penalizes is content that is
28:58garbage, okay? But that garbage is the
29:00same today whether made with AI or
29:01yesterday without AI. But what happens?
29:03That before we were used to working
29:05with journalists who informed
29:07themselves, analyzed, did research,
29:09looked things up, and created unique
29:11and truthful content for you. Nowadays,
29:13people just throw it at the AI and
29:14whatever it gives them, they publish
29:16and that’s it. And that gets
29:17penalized. Hmm, it’s not because of
29:19the content or the...it's just that
29:20it's crap. I mean, it's because of the
29:22content, not because of the...So, let
29:23that be very clear. Okay? So, what are
29:25the keys? Quality and unique, I mean,
29:29how much...I mean, what is it looking
29:32for? I mean, let’s see. Google has
29:34always sought to respond as best as
29:36possible to a user. So, the better that
29:39answer is, the better. And it should be
29:42unique. If you have 100 people
29:43answering the same thing, there is much
29:45more competition and much less
29:47probability that you are the person who
29:49will be in front of the user, right?
29:51Right? So, how do we make how do we
29:54create good content with AI? The first
29:58thing we have to do is provide context
30:00about our business here. Let's see, if
30:04anyone here isn't using AI yet in any
30:06way, put it down, put a" not me. "Okay.
30:11And and I see what we do, okay? Don't
30:13let them leave either. Don't let them
30:15leave just yet, maybe maybe they’ll
30:16learn a few things, okay? So, what’s
30:18the topic? On whatever day you have,
30:20whatever you use to get things done,
30:23open a project, open a chat, and tell
30:25it," Look, I’m going to ask you to
30:27create some content for me, okay? "And
30:29it will say," Very well, what do you
30:31want it to be about? "" But first, I
30:34want you to really learn the context of
30:36my business, so you can get an idea. "
30:39When I created the context for my
30:41business back in the day, I did it on a
30:43day when I was extremely pressed for
30:44time. I had just hired a salesperson
30:47for the agency, and I had to explain
30:49the ins and outs of the agency to him,
30:51so I said:" Look, I'm really swamped, I
30:53have to go to Girona tomorrow, okay? "A
30:56little over an hour from Barcelona."
30:57Come with me, and I'll explain things
30:59to you. "So I had him get in the car
31:01with me, and I went to Girona, an hour
31:03and 20 minutes, a bit further up, okay?
31:05An hour and 20 minutes of talking, an
31:07hour and 20 minutes of talking on the
31:09way back. I took advantage of the time,
31:11and while I was explaining it to him, I
31:12had the voice recorder on my phone
31:14running. I took that recording, ran it
31:16through Turboscribe—if you don't know
31:18it, it's a hell of a tool for
31:20transcribing, and you get three free
31:21transcriptions a day. And with that
31:23transcription, I said:" Look, these are
31:25the ins and outs of my agency. "And
31:27what was I explaining to him there? I
31:28told him," What is the agency? "" Who
31:31makes up the agency? "I talked to him
31:33about every member of the agency team,
31:34I explained how many years I've been
31:36with the agency, why I founded the
31:38agency, how the agency works, what kind
31:40of clients the agency has, who the
31:42agency's competition is, what the
31:43agency does well, what the agency
31:45charges, and what the agency does
31:47poorly so he would know not to say it.
31:49Okay? Uh, everything I could think of:
31:52what is the history of the agency? Why
31:54did it come about? Where is it at? How
31:55did it get there? What is the
31:57philosophy? Everything. Okay, that’s
31:59the context. The next thing we have to
32:03give it is a content instruction, or
32:05what's known as a content proposal. And
32:09how do I come up with content proposals
32:11? With a hell of a tool. Okay, is it
32:13still, is it still visible, right? Yes,
32:16because you have, you have the whole,
32:18you have the whole—Thanks. Thanks,
32:20Gonzalo. Yeah, yeah, yeah. The first
32:22thing I do is look at you to see if
32:23everything is okay. Okay. Uh, let's see
32:25. It would be, uh, this one right here,
32:28okay? I go to projects, I go to my page
32:31, okay? And here I have a section
32:34called content, okay? Where I have my
32:37content proposals. Let's see if things
32:38move aside a bit, otherwise you won't
32:40see, since you see all the little
32:42things here, okay? It's this right here
32:44, okay? It's a content proposal for my
32:46website for the SEO tools section, okay
32:48? What this tool does is review which
32:51keywords to work on, it reviews which
32:53keywords the competition is working on,
32:56it reviews what that page needs to rank
32:58well, and explains to me how that page
33:00should be built. Okay? Notice that it
33:03tells us, uh, who is my competition for
33:05this keyword? Okay? Or with this
33:08content. Better like this. It might
33:12look a little small, huh? There are a
33:14lot of older people here like me who
33:15can't see, uh, without glasses anymore.
33:17Come on, uh, the competition I was
33:19telling you about, okay? What is it?
33:21And here it tells you what the website
33:23strength is for each competitor so we
33:25can see a bit who we're up against,
33:27okay? Down here we have, uh, which
33:29keywords they use and how many times
33:32they are used, okay? So we can see a
33:34little bit where they are strongest in
33:36terms of keyword prominence level.
33:38Where does it put the main keyword for
33:40SEO tool? Well look, 9 out of 10, title
33:42in Google, title on the page, sections,
33:45first paragraph, uh, rest of the page,
33:4810 out of 10. Okay, what is stopping
33:50this search? It doesn't block anything
33:52of yours, etc. What your page counts,
33:54what the web strength is, the technical
33:56part, what to do? Title such, first
33:58paragraph, new sections, call to action
34:00, link to your page, other changes. So,
34:03you can do this by looking here and
34:05doing it by hand, but it's as easy as
34:08taking this, export here. You export it
34:11and give it to the AI, I mean, you give
34:13the AI, uh, the context I mentioned
34:15about the company and this here, and it
34:18makes you content ready to copy and
34:19paste onto your web. Copy and paste,
34:21then do little things to it that we'll
34:23see later. I mean, I mean, if it's a
34:26blog post, adding a, a, a photo, I mean
34:28, there are things we still need to
34:30polish, okay? But even the most
34:32advanced ones, depending on the system
34:35you have set up, can even grab an image
34:37from a website, a stock photo directory
34:39, and upload it automatically. Okay? So
34:42this is what's missing everywhere. When
34:44they tell you," Make content about this
34:46, "okay, but how do I structure it,
34:48what do I talk about? This is how it
34:50should be done, okay? I'll explain a
34:52little more about how to access this
34:53tool later, okay? But this is how we
34:55work on content at the agency, okay? We
34:57work in many ways. This is the easiest
34:59and most direct way not to miss the
35:01context that makes us unique, and this
35:03allows us to create content that stands
35:05above the competition. Okay? Let's
35:08continue. Okay? So, having said that,
35:13I'm going here, okay? Uh, I mean, so we
35:18understand each other, uh, in Google,
35:23no matter how much it isn't explained,
35:25and now with LLMs, uh, there has always
35:27been talk of domain authority, okay?
35:30Especially in Google, about how strong
35:32your domain is compared to the
35:33competition, okay? The more authority
35:36you have, the better your ability to
35:38position or rank in a place. It's as if
35:42that authority were built based on
35:43recommendations from other pages to
35:45your domain or your website. Is that
35:47clear so far? Okay, what is emerging
35:50now is more of a subject of brand
35:52entity, okay? Of, of how, what is the
35:55digital footprint of your business on
35:57the internet, okay? And this is what is
36:00most trending today and what confuses
36:02many people. So, what is very easy to
36:05understand is that a footprint, the
36:07footprints, the more the better; I mean
36:09, the more signals we give to the bugs,
36:11to the bots that enter our website and
36:14review us from top to bottom, which
36:16we'll see now, the better. I mean, you
36:19have to create content on the web, on
36:21LinkedIn, that indexes in Google, on
36:24YouTube, on TikTok, on Instagram. I
36:27mean, if you come here to the, to the,
36:29I invite you to search for it. In this
36:32case, I'll search for myself, okay?
36:34Look up Peterlitad and you'll search
36:35for the content here, you'll see my
36:37profile and my website, but go over to
36:39images and you'll also see photos of me
36:41, okay? Come over to short videos and
36:43you'll see my videos too, come here to
36:45long videos and you'll see my videos.
36:47Come over to news and you'll see news
36:49about me. Come over to books and you
36:50won't see any because I haven't written
36:52one yet, okay? But all I'd need to do
36:54is put the book here on Amazon like
36:55many people do. So, all of these are
36:57signals. The more signals you give the
36:59algorithm, the better. And the good
37:01thing for you is that many people are
37:03afraid to give signals, they're
37:04embarrassed to put themselves out there
37:06, and those are the rules of the game.
37:08You either take them or leave them,
37:09okay? So, this, sorry, this was a small
37:12parenthesis, okay? The meat of it is
37:14next, in fact, I'll stay here because
37:16I'm going to use my computer. So, do
37:18you remember what I told you before
37:20about how being chosen is not the same
37:22as being eligible? Okay? So, how many
37:25of you can confirm with a" me "or a
37:28fire emoji? that if I have top
37:31positions on Google for my website,
37:33it's much more likely that when I ask
37:36ChatGPT, it will mention my website.
37:40I'll give you a few seconds to answer.
37:44Me or little fires, it depends. No, me.
37:47Fernando, very good. I don't think so.
37:49Sara, very good. Be careful. Not me.
37:52Ricardo says me. Juan Carlos says me.
37:54Carles, no. John's iPhone, damn,
37:57iPhones talk now. says," Me, it's quite
38:00close, okay? Me and no, okay, the quick
38:04answer is that, uh, I mean, no, I mean,
38:07it doesn't matter. "What is the
38:11confusion here? When you search on
38:13ChatGPT, right? It says searching the
38:15internet and you say, well, if it
38:17searches the internet, when it finds my
38:20page in positions 1, 2, and 3 it will
38:24mention me. Well, no, okay. The point
38:29is, if ChatGPT finds you on the
38:31internet, you're eligible, you're
38:32already there at the starting gate, and
38:35then you have to do things so that it
38:37says," You're the one. "And that"
38:40you're the one "isn't done with
38:42traditional SEO. Watch out, it's done
38:45by doing things that include
38:47traditional SEO, but not in the same
38:49order, not with the same strategy. Okay
38:51? So, how do we check if our website is
38:56eligible? Does anyone still know how to
39:00see if their website is eligible for
39:02ChatGPT? Beyond" let's see, "if you
39:04search for yourself in ChatGPT and you
39:07find yourself, then you're eligible,
39:09right? Because they have you on their
39:10radar, but if you don't find yourself,
39:12how can we know if I'm eligible?
39:14Because there's a gap there, right? Of"
39:16I just search for myself and find
39:17myself. "Does anyone know? No, SEO
39:20tools don't usually tell you in such a
39:23direct way. Wikipedia, well, I take
39:27that with a grain of salt, okay?
39:29Robots.txt, well, I take that with a
39:32grain of salt. I'd like to show you a
39:34more effective and free method right
39:35here, right now. Directories, no, that
39:37doesn't guarantee it for you. It's a
39:39step, you have to do it, but it doesn't
39:41guarantee it. Okay, I'm going to show
39:43you, okay? So that your website is
39:47eligible for ChatGPT and LLMs, you have
39:50to do three things, okay? The first
39:55thing, sign up for Google Search
39:57Console, okay? Does anyone not have
40:03Google Console? Google Search Console
40:06is Google's free tool to see how our
40:08website is indexed. Okay? So, is it
40:13true that our website can be found by
40:15both Google and LLM bots if we don't
40:18have ChatGPT? Oh, sorry, if we don't
40:21have Google Console. We agree, but with
40:24Google Search Console what we are doing
40:26is speeding up them finding us. That's
40:31one thing, okay? And on the other hand,
40:34data. This data you see on my screen
40:36from my website, which I have no
40:37secrets about—what pages I see,
40:39keywords I see, how my site is found,
40:41on which pages—I can't see any of
40:43this if I have zero clicks. Hold that
40:45thought, I'll explain why in a moment.
40:48All of this I can't see if I don't have
40:50Search Console. And you also have Bing
40:53Webmaster Tools, which I don't know if
40:55I have logged in here—actually, yes,
40:57I do. That once you have Search Console
41:01, you go to Bing Webmaster Tools and
41:02migrate your Console, and you have that
41:05information moved here into Bing, okay?
41:08About what's happening on the Bing
41:10search side, okay? So, another thing
41:12you have to do is sign up for Google
41:14Maps to have your listing on Google
41:16Maps, because those get indexed too.
41:18And the same for Bing Places, import
41:20the information from Google Maps to
41:22Bing Places. Okay, this is point number
41:24one. If anyone doesn't know how it's
41:26done or whatever, ask me at the end and
41:28I'll show you, okay? Because I know
41:29there are many people here who do know
41:31and all this is going to bore them.
41:32Point number two. Two, okay? The topic
41:36of schemas, of structured data, okay?
41:39There are a lot of gurus who tell you
41:41that to appear in ChatGPT you have to
41:43have the schemas set up right, okay?
41:46That is not true. That is not true.
41:48Schemas facilitate, uh, schemas with
41:51yes. Okay. Structured data. Structured
41:57data is the literal translation, okay?
42:00What we do with this is give it
42:02information, it's very much like a
42:03car's technical specs, okay? Well, our
42:06content is the same; AI and Google can
42:08already read it, but with structured
42:10data, we give it a kind of technical
42:12spec sheet. This is what's inside, okay
42:14? And that makes it easier for bots to
42:17read the information. It doesn't mean
42:20it counts as a positive point so that,
42:23oh, this one has schemas, bring it in,
42:25right? The schema has a function
42:27similar to what we do with Google
42:29Search Console. Is it 100%necessary?
42:32For me, yes, but technically no,
42:34because it can still find it, but with
42:36the schema you make it easier with the
42:38structured data, okay? And I'm going to
42:40demonstrate it to you, I'm going to do
42:42a small practical exercise, okay? Uh,
42:47I'm going here, okay? Uh, you're out
42:49and I'm going to search, for example,
42:52let's see, let's start here. I'm going
42:55to search for SEO agency in Madrid,
42:57okay? I'm going to click, for example,
43:03wait, we are in books, okay? Here in
43:05all. I'm going to go to the first
43:07agency I find, okay? I'll go to Poster,
43:10well look, I'll go to Porter, okay?
43:12Positer. And here we have agency Madrid
43:15or Poster, right? I like him, I don't
43:17want to, I don't want to mess with Luis
43:19Villanueva's biceps. Let's take this
43:21one here, okay? We take it, we copy the
43:23link, okay? We copy the link, we come
43:25to this page here which is Itabicho.
43:27It's this one, not this one, this one
43:30here, okay? Which is a page used to
43:32validate what the schemas on our
43:34website are, okay? We run the test and
43:37it tells us what structured data our
43:39website has. Take a look at this one
43:41here. I'm showing you this example
43:43because yesterday on the train to
43:44Madrid, it showed up first, and I
43:46remembered it. I said," Hey, this one
43:47was first the other day. "Well, look
43:50here, this person who is third for SEO
43:52agency Madrid has structured data, okay
43:55? The organization data, okay? We can
43:58all see it on the screen, right? On the
44:00right, it tells me we have organization
44:01. Okay, let's see if I look for SEO
44:04agency, eh, ah, it was SEO agency
44:06Madrid. Okay, here it does show up, it
44:09does show up first, okay? It's this one
44:11here. I've already picked the first one
44:12. Now I'll go here and search for SEO
44:14agency Barcelona, okay? And I'll pick,
44:16uh, for example, let's see, the first
44:18one, this one here, random, okay? I
44:20don't know why it's here because it's
44:22strange, right? That it's here in first
44:24place. So I'm going to copy the link of
44:26this Peterlit website and put it in the
44:29same place, okay? And I'll say," Very
44:31well. "Now check this one, this
44:33weirdo's one, okay? And we'll put it in
44:35. I'll explain how to do this now, okay
44:44? The issue of the schemas, look: 1, 2,
44:483, 4, 5, 6. Six schemas, okay? I mean,
44:53I'm first in Barcelona with six schemas
44:55and the other guy is first in Madrid
44:57with one schema. So, where is the trick
44:59here? Why isn't someone else who has I
45:01don't know how many schemas first? Okay
45:03? So, that is the issue with schemas,
45:06okay? That's why it's very important
45:08that you don't obsess over schemas,
45:09that's not what matters most to me;
45:11other things matter more, okay? So,
45:13this, okay? And point number three is
45:17the robots issue. Does anyone not know
45:20what a robots.txt is? Liliana, ask me
45:25later. I don't know what robots.txt is,
45:29okay? Don't worry. The robots.txt is a
45:33file on your server, okay? Which says
45:38if your website lets bots in or not. In
45:41other words, when the Google bot or
45:44Google spider enters your site and
45:46wants to search, it finds a door, a
45:48security guard, which is the robots.txt
45:51file." Uh, who are you? "" I am the
45:53Google bot. "Let's see, the list.
45:55Google bot is not allowed. You cannot
45:57enter. What happens if you can't enter?
45:59That Google won't review your site, it
46:01won't be able to index it, and it won't
46:03be able to rank it. The same thing
46:05happens with ChatGPT and any LLM. They
46:07have their bot. If your bot, if their
46:10bot reaches your website's door and
46:12runs into the bouncer, which is that
46:14robots.txt file that tells it it can't
46:16enter, it won't be able to index it or
46:18rank it. So you can work with that file
46:22to allow who can enter and who cannot
46:24enter. They are usually open, but some
46:27hostings have some closed by default,
46:28and sometimes people get pissed off," I
46:30don't know why I'm not showing up, "" I
46:32don't know why I'm not showing up, "and
46:34it turns out the bot can't enter. So,
46:36how can we check if this robot is okay
46:38or not okay? For those of you with
46:41WordPress, all these things with Rank
46:43Math, a plugin called Rank Math—I'll
46:45put it right here, Rank Math SEO—you
46:47can work with the robots, you can work
46:50on a lot of things easily, okay? For
46:53those who don't have WordPress or have
46:55something else, here in the Catapulta
46:57tool itself, we have a section that is,
46:59let me see if I can move you aside. Can
47:01you see your faces too? No, you see
47:03yourself, Gonzalo, right? On the screen
47:05here, hogging the camera, for heaven's
47:07sake. Part of this here. Okay, if I
47:09come here to my audit that I've done,
47:11which can also be done in this tool,
47:14one of them is robots.txt, okay? I'll
47:16put it here a little bit more like this
47:18. As you will see here, it tells me
47:20which bot is found in the file and if
47:21they are allowed. So, with a simple
47:24glance at the tool, I can see if the
47:26bots are able to enter or not. Okay? So
47:29, if I have my page indexed in Google,
47:32in Bing, in Google Maps, in Places, and
47:35the schemas set up—although that's
47:37not the priority—and I also have the
47:39bot that can enter my web pages, I am
47:46eligible, okay? But that doesn't mean I
47:51am the chosen one, okay? And I'll prove
47:55this to you later with a practical case
47:57study. So, how do we check, and if we
48:01are being—I mean, without this, we
48:03won't be eligible. So, how can we
48:07really know for sure if we are truly
48:09being eligible? Okay? There’s a trick
48:11, the old" Almendruco "trick, okay? And
48:14listen up, this is very important. So,
48:17everyone here should have a server, a
48:19hosting provider, where you store your
48:21website. In my case, I’m going to do
48:24this with SiteGround, which is my
48:26trusted server. Okay? On SiteGround,
48:28like on most servers, even if it
48:30doesn't look easy, they have a log. A
48:34log is a file that records the accesses
48:36being made to the server, which isn't
48:39the same as visits; they are accesses,
48:41requests. In that log, we can see what
48:45requests the different bots are making.
48:47So, how are we going to do this? If you
48:50have SiteGround, it’s very easy;
48:51you’ll see it here. If you don’t
48:53have SiteGround, look for a similar
48:55function or ask Claude to tell you
48:57which function to use, the same one
48:59this geek just used here in the tool,
49:01okay? In the session. So, I come here,
49:03find my project, and go to Site Tools,
49:06okay? And I come here—in this case,
49:09SiteGround stores the logs directly in
49:11the server root. So, I go here to the
49:14left menu and click on" Websites. "I go
49:17to the file manager, and right here, I
49:20have the logs from the last 30 days.
49:23You just have to do something as easy
49:25as downloading these logs and then go
49:27to Claude and ask it to review the logs
49:29. Okay? Uh, here it is. So, uh, this
49:35too. Well, there’s nothing here to
49:37pass. Basically, look, this is an
49:39access log from this server. I want to
49:41know if any LLM bot has entered or if
49:43the llms.txt file has been consulted.
49:46Another trick question. Now let's go to
49:48LLMs, right? We're going to do it now.
49:50How many of you are familiar with the
49:52famous llms.txt file? Go ahead and send
50:00red balloons and tell me" I know it, I
50:02know it, "and if you add" I know it and
50:04it doesn't work "or" I know it and it
50:06works great. "And that way we open the
50:11debate, okay? Because I’m going to
50:15show you live what happens with this
50:16file, okay? Me, but I don't know what
50:20it does. I do, and it doesn't work. I
50:22didn't know about it, okay? I know it,
50:24but I don't know if it works. Me, but I
50:26don't know what it does. Look, just as
50:30I've told you about a robots.txt file
50:32that controls access to the server,
50:34there is a file you can put into the
50:37server automatically, and in fact, the
50:39same tool I'm using does it too, okay?
50:45It's a kind of detail here in the part
50:47that it also analyzes. Here we have a
50:51button. Where is it? Here, I already
50:52have it, but there is a button. If it
50:54doesn't find it, there's a button to
50:56generate it. Rank Math has it too. Okay
50:58, what this does is create a huge
51:00schema, a huge structured data set that
51:02encompasses the entire website, its
51:05information, and puts it in a file so
51:07that when the bot comes, it's easier to
51:09read the web. You have LinkedIn packed,
51:14packed with posts from people who claim
51:16to know and be SEO experts saying to
51:18include this file because it works,
51:20okay? And this is very serious, because
51:24what we can certainly affirm is that we
51:27have no damn idea what this file does,
51:29and we put it in just in case. I'm
51:35going to show it to you live, because
51:37it's very easy to see, but since they
51:39don't know how to do it, they prefer to
51:41spread misinformation and leave it at
51:42that. Okay? So, what is the issue? We
51:45download the log files, we come to
51:47Claude, and we tell it," Look at my log
51:50files. "So, before you see technical
51:53things, okay? In ChatGPT and most LLMs,
51:56there are three bots, three different
51:59bots, okay? A bot that checks your
52:02website to put it in its database and
52:04keep it in its memory, that's one bot.
52:07Another bot for the index. Have you
52:09noticed that in ChatGPT, when you
52:11perform a search, it lists it for you
52:13and gives you some links next to the
52:14results, right? The mentions. Those
52:16links are there because those websites
52:18are in the ChatGPT index. And there is
52:21another one, which is the user one,
52:23which is when a user queries direct
52:25information about your website, GPT
52:28comes and grabs your webpage. Okay? All
52:31three are important. If we have logs
52:33and access from any of the three, it
52:35means ChatGPT has you on its radar, but
52:37if we don't have logs from any of the
52:38bots, it means they don't have you on
52:40their radar. Okay? So, it's that we are
52:43missing something from the schemas, the
52:45files, and what I told you before, okay
52:47? So, I'm going straight to the point
52:49here, okay? I go here to this table and
52:52it says," Look, Peter, I don't like
52:54this one, I like the final table better
52:57, it's much more explicit. "Let's see,
53:01scrolling here, scrolling here,
53:03scrolling here. Let's see, where are
53:09you? Where is it further down? Here it
53:12is. Let's look here. Okay, okay.
53:22There's a very relevant piece of data
53:24here that I saw, which says, look at
53:26all the requests my server gets, okay?
53:30Eh, look at these here, 7,000, 6,000,
53:3332,000, more than 32,000 are tools
53:37querying my site. Have many of you used
53:40Screaming Frog? Using tools that
53:41analyze the web and extract things,
53:43like the Catapulta I showed you, they
53:45enter the site and review it from top
53:47to bottom. That's the bulk of the
53:49requests the server receives. It's
53:51quite a thing, okay? So, if we come
53:53further down here, we find this famous
53:55table. Well, not famous, because you
53:57don't see it anywhere, okay? Look, here
54:00it tells me the bots it found in the
54:01log and what they've done. Amazon bot,
54:05500 requests. Good. Cloudbot, so many
54:08requests. ChatGPT user, the one that
54:10talks about me, I'll go see the site.
54:13399 requests. The searchbot, the one
54:17used later to list my site, when
54:19someone searches for different things,
54:21it doesn't have to be mine directly,
54:23okay? And the GPT training bot, so many
54:26searches, I am eligible. Okay, has
54:28anyone noticed what the column on the
54:30right here is saying? It says," No, in
54:33all the LLM bots, no, no, no, no. ""
54:37LLMs.txt request, okay? "There isn't a
54:41single LLM bot querying the llms.txt
54:43file, so as of today, this file is
54:45useless, no matter what they tell you,
54:48it's useless today. Okay? So, another
54:52very interesting thing for those of you
54:54who want to know a little more, you can
54:56even tell it, because they know this,
54:58where these different bots go to query,
55:00okay? Also, here it explains the
55:02differences between each bot, you can
55:04ask it that. The interesting thing
55:06about this is that here it tells me
55:08which are the main pages the bot is
55:10querying. And this is very interesting.
55:12Look at this blog, the most important
55:14part of my site, the Web Agency
55:16Barcelona page, the Barcelona Agency
55:18page, they are the ones with the most
55:20requests and this is very relevant to
55:22understand what is happening with SGE/
55:24GPT on our page. Okay? So, are we good
55:29so far? Are we doing okay? Are you
55:31enjoying the session or am I being a
55:33bit—tell me," oh, this is a bit dense
55:35, eh, lower the level. "I am making an
55:37effort so that everyone understands it.
55:39And later you can ask me whatever you
55:41want, okay? Everything's fine, or
55:46rather, very good. Okay, now comes the
55:51next part, which is how we get our
55:53website to be chosen. Okay? And this is
55:59much, much simpler than what people
56:00tell you. Look. I'm going to open Chat
56:04and I'm going to do a very simple test.
56:06Okay. Okay. Do you remember what we
56:10said before about, well, if you are
56:13first on Google, you are first on Chat
56:15GPT, it's not related. Okay, let's do
56:17another test. Okay, I'm going to search
56:21here and put" Google Ads agency
56:23Barcelona, "okay? And I click. I search
56:27here and I look for the first one. Okay
56:29, here. Damn, there's this bastard.
56:32This, this guy is first everywhere all
56:35day long. Okay, what a wretch. Okay, so
56:38I take this, I copy the link. No, I'm
56:41not copying the link. What I am going
56:43to do now is go to Chat GPT. I know I
56:45am first on Google, okay? I go to Chat
56:48GPT and I tell it," Tell me, well, tell
56:50me, no, actually I have it right here,
56:52okay? "" Uh, best agencies or agencies
56:55Barcelona. "Okay, I already have this
56:57set up here so you don't have to wait
56:59for me to do the search. Okay, this is
57:02from Tuesday, eh? And here it tells you
57:05, okay, look, number one, I'm not there
57:08, two, I'm not there, three. Hey, go on
57:14, go on, go on. It went here. You're
57:19still here, right, Gonzalo? Are you
57:21still with me? No. Phew! What a scare,
57:24what a scare at the critical moment and
57:26I almost dropped this thing. Okay, I'm
57:28not there, I'm not there. Okay, let's
57:31do another test. Okay, let's do the SEO
57:34agency Barcelona test. Okay, we saw
57:37this one before, right? This isn't
57:39necessary, okay? You saw before that it
57:41was also ranked first, right? I don't
57:43know where it was. Here it is. I'll do
57:45the same. I'm going to tell it, I'll go
57:46here to ChatGPT and I'll say," Hey, I
57:48actually have it saved here too, okay?
57:50So I don't have to wait right now. Hey,
57:52tell me the best SEO agencies in
57:54Barcelona. Look here at the first one.
57:56So, how can it be that even though I'm
57:58first on Google Ads, ChatGPT doesn't
58:01even mention me, and being first in SEO
58:03, it does mention me? Damn, it's
58:05because I've worked on it, because I've
58:07done things. I've done things. Look,
58:10the SEO is impeccable on the first two,
58:12great content. The SEO one is more of a
58:15pain in the ass. The one from Wel, I've
58:17had it placed there for a while. Why
58:19doesn't ChatGPT show me if I'm doing
58:21SEO? Of course, because I do some
58:23different SEO things that we have to
58:25keep in mind. So, whoever doesn't want
58:27to see it, well, let them enjoy being
58:28stuck on the second page of Google,
58:30okay? And not being mentioned by
58:32ChatGPT. So, how do we do this? The
58:34exercise is very easy. It's very easy.
58:37I search here for the best SEO agencies
58:39in Barcelona, okay? And what I have to
58:42do here is check. Let's see, here,
58:45these ones, look, do you see them? The
58:47links I see here from the different
58:49sections are the links I explained to
58:51you before, which are here because they
58:54appear in ChatGPT's index, because the
58:56bot, the search bot, has indexed them.
58:59What I did to rank this on ChatGPT was
59:01to ask ChatGPT and say, "Okay, let me
59:04see what ChatGPT is showing. And when
59:07it generated the list and I didn't show
59:09up, it gave me another list and I asked
59:11," Where did it get the list from? "
59:14That is, look, for it to put Social Web
59:17here, it tells me," I put it here
59:19because I found it in there, "okay? And
59:23what do I want to do? Show up in there.
59:26And Social Web is another digital
59:28marketing agency. And what do I do the
59:31next day? I pick up the phone, I call
59:33Alvaro, the CEO, I have a relationship,
59:35we are competitors, I have a
59:37relationship," Alvaro, I want to be in
59:39there. "And what did he do? Well, we
59:41reached an agreement, he told me," You
59:42put me on yours, I'll put you on mine.
59:44"And who appears here in the list of
59:46the best agencies from the competition?
59:48Me, okay? And I did this with all the
59:51links that ChatGPT told me it was
59:53considering to choose the candidate. I
59:56was already eligible, but it wouldn't
59:58select me. Why? Because it couldn't
1:00:00find me in the reference links that are
1:00:02important to it. And that is where the
1:00:05magic of what we have to do in GeoP
1:00:07lies. Well, do things a little
1:00:09differently, but notice it's not that
1:00:11hard, okay? So, by doing this, I manage
1:00:15to appear in these lists here, you know
1:00:17? And with this, we manage to be
1:00:20eligible. What's more, I have another
1:00:22one; do you want another trick or not?
1:00:24I have a great trick. I have the
1:00:26ultimate trick on how to manipulate the
1:00:28selection in ChatGPT. You'll freak out.
1:00:32Okay, so it's not just about being
1:00:34chosen, I want you to choose me when it
1:00:36suits me. Okay, so I'm going to put it
1:00:39in context for you. I think I was one
1:00:41of the first agencies, if not the first
1:00:43. I haven't verified it, but one of the
1:00:44first because I went on podcasts and
1:00:46they told me so, okay? You go here to
1:00:48Barcelona agency, okay? I have a
1:00:51pricing section where I show my prices,
1:00:54okay? Here, uh, here transparent, okay?
1:00:58You come here, you look at the SEO
1:01:00service, okay? And you won't see any
1:01:03price below € 960, none, okay? So, if
1:01:07I go here to ChatGPT, I return and I
1:01:09ask it here, uh, let's see, in fact the
1:01:12price is right here. Let's see. Here,
1:01:17SEO agency, look. Recommend an SEO
1:01:20agency in Barcelona that charges me
1:01:22less than € 500 a month. Okay, less
1:01:24than € 500. Look, first AIMA, Disweb,
1:01:28Italia, Geo. Do you see me here? No,
1:01:30how can that be if I'm first in one and
1:01:33not here? Because I've told it that I
1:01:35don't charge for a service below €
1:01:37980 a month. And the critter knows this
1:01:40—I say the critter—because I told
1:01:42it so. If you don't list your prices,
1:01:44it has nothing to filter with to say,"
1:01:46Here yes, and here no. "But look, if I
1:01:48ask it now: tell me agencies that are
1:01:51between € 800 and € 1100, this
1:01:53interests me. I don't want people
1:01:56coming to me who can't pay what I need
1:01:58to charge to work. So, how do I achieve
1:02:00this? By giving real information to the
1:02:03system. Prices, how we work, if you
1:02:05take cards or not, if you take cash
1:02:07under the table, everything. Because if
1:02:09I'm paid under the table and don't want
1:02:11credit cards, when asking agencies to
1:02:13pay by card, I don't want people who
1:02:14are going to pay with a card. I don't
1:02:16get paid under the table, okay? But so
1:02:17you understand the example, do you get
1:02:19the trick, is it cool or not? It’s
1:02:20good, right? These are things that very
1:02:22few people, that very few people
1:02:23explain. I’m here, if there are
1:02:24people from the competition in here,
1:02:26tomorrow they'll be destroying me, you
1:02:27know? Keep that in mind. Sure, here I
1:02:29am talking about my, about my secrets,
1:02:31and then the competition is here taking
1:02:33notes and doing their thing. Okay, okay
1:02:35. Uh, has anyone seen it? Don't mess
1:02:41with me, okay? Okay. Uh, I'm going to
1:02:45return to the topic, since we got so,
1:02:48so hyped up with this. Okay, okay. Uh,
1:02:52ready, ready for this, ready for this.
1:02:57Later, the promises I told you, later
1:03:00at the end I'll share the, the topic of
1:03:02the audit so you can do it yourselves.
1:03:05I will share a skill regarding the
1:03:06proposal topic. I haven't told you this
1:03:08yet, have I? I've made a skill with the
1:03:10content proposal you've seen, the tool,
1:03:12etc. I've made a skill for you so that
1:03:13later you can take advantage of it and
1:03:15use it in your businesses, okay? I'll
1:03:16also tell you how to get access to the
1:03:18tool, but if you don't want to, I'll
1:03:19give you the skill so you can do it
1:03:20with what you already have, okay? I'm
1:03:22such a kind guy and I'm a guy who gives
1:03:24things away, and you always get value
1:03:26and little gifts here, you really can't
1:03:28ask for more. Okay, okay. Do you
1:03:34remember I told you this exercise is
1:03:36starting to get cool? Okay, we had, I
1:03:39told you I would select three websites
1:03:41by draw and so on. There's one thing, I
1:03:44mean, I'm going to analyze three
1:03:46websites, okay? There are two that I
1:03:48already have here, you can see them on
1:03:50the screen. Once I have it, is the
1:03:52person from Pin Pam in here? Let them
1:03:57speak up. Let them speak up. They
1:04:05aren't here. Okay, well, they haven't
1:04:07spoken up, okay? No, okay. Those of you
1:04:10who are here, I'm going to analyze two,
1:04:12you get it, right? I'll select the
1:04:15third one from all the ones you put in
1:04:16here, so if you want to, start putting
1:04:18them in and I'll select it later. Okay?
1:04:22Okay, so what I've done so I don't bore
1:04:24you too much with all this, is I've put
1:04:26these things into the fantastic tool I
1:04:29was showing you before, Catapulta, okay
1:04:31? If you look, I already have it here
1:04:33in projects and I have the Pin Pam one
1:04:35here, okay? So, Pin Pam, what's going
1:04:38on here? Let's see, I'm going to hide a
1:04:41few things that later, okay. This audit
1:04:47is one you won't see in any other tool,
1:04:49and the concept is very simple: we
1:04:51don't just dump data and tell you,"
1:04:54Here's the data, drink it up, goodbye,
1:04:56and figure it out yourselves, "right?
1:05:00We show you the important data here and
1:05:02what you need to do with it, okay? In
1:05:04this case, for our friends at Pin Pam,
1:05:06we can already see here it tells us,"
1:05:08Hey, you have some problems here. ""
1:05:10All of this right here is pretty good.
1:05:12"Okay, we have your sitemap with the
1:05:14pages, we have the link here, we have
1:05:16the robots, it's correct, the languages
1:05:19are fine, it's secured with HTTPS, all
1:05:21of that is good, okay? But page titles,
1:05:24these here are very short, they need
1:05:26work, okay? What's more, if you can't
1:05:29be bothered to work on them, you have a
1:05:31wonderful button here that will
1:05:32generate them for you, okay? Well,
1:05:34since we're at it, let's just let it
1:05:36give them to us and forget about
1:05:38spending tokens in your own tools, okay
1:05:39? So this isn't the one that worries me
1:05:42the most because, look, the contact
1:05:44page matters less to me, okay? Mini
1:05:46skirts, well, now we're getting into
1:05:47content that can actually rank and that
1:05:49I'm interested in. So, look here, it
1:05:51already gives us a proposal that's a
1:05:53bit more fitting, right? Instead of
1:05:54just" let's talk "and that's it, it's a
1:05:56bit more like," hey, contact us here on
1:05:58the contact page, "and so on, okay?
1:06:00Here we have the, uh, duplicate titles,
1:06:02okay? It's important that titles are
1:06:05unique, okay? So, original waterings
1:06:08made such and such, duplicated with
1:06:10this part here, okay? So, we should fix
1:06:13it, okay? We can even see the
1:06:15duplicates here, and well, because they
1:06:17are these two here, okay? And we can
1:06:20fix it, and it tells us why here, okay?
1:06:23In this case, here are the very short
1:06:25ones, it tells us," Hey, uh, try this,
1:06:27what the tool has is a panel on the
1:06:29right that constantly tells you what
1:06:31you're finding, what's wrong, and how
1:06:33you should fix it, okay? "You click
1:06:35here for more info and it tells you
1:06:36what you need to do to fix it. And this
1:06:38is very good because many times we're
1:06:39given information and we don't know
1:06:41what to do with it, okay? So, here we
1:06:42also have, for example, the meta
1:06:44description section. It tells us" no
1:06:46meta description. "Hey, this is what we
1:06:48were saying before, the" talk to us, ""
1:06:50clearance, "" about us "pages, I care
1:06:52less about those, but these ones here,
1:06:54we have to work on them, okay? No
1:06:56description? Well, generate one. And
1:06:58here it tells you the importance of
1:07:00working with the page description, okay
1:07:02? Well, the word count limit, etc. Okay
1:07:05? It's like a, not a, an agent, right?
1:07:08An assistant that tells you," Look,
1:07:10this is wrong, fix it like this. "And
1:07:11some things, it even fixes for you,
1:07:13okay? And here we can go down to
1:07:15duplicates and if any is too long, so
1:07:17long that it should be reviewed because
1:07:18it won't fit in the SERPs later. Okay,
1:07:20then we have the headers section, which
1:07:22is very cool because you click here and
1:07:24it tells you what the hierarchy is and
1:07:25where there are potential errors, okay?
1:07:27And here it tells me that I have
1:07:29multiple H1s that I need to correct,
1:07:31okay? In this case here, here it is,
1:07:33okay? We have one H1 here that is"
1:07:35elastic skirt clearance "and another H1
1:07:37here that is" we'll give you a hand. "
1:07:39Well, I don't want a hand because
1:07:40you're screwing up my page. Okay, we
1:07:42remove this H1 and leave only the"
1:07:45elastic skirt clearance "part. A quick
1:07:48note, okay? Headers are like a book's
1:07:51table of contents. They are the most
1:07:54important and contextualized
1:07:55information on the page, okay? So,
1:07:58prices, not as headers; prices as text,
1:08:01but not as headers, and definitely not
1:08:04H2s, okay? Prices, nothing; sizes, uh,
1:08:07neither, it could be a bit, uh," small
1:08:10skirt, "yes, but" of the, "no. Okay, so
1:08:15try not to overuse H-headers with
1:08:17information that is neither relevant
1:08:19nor contextualized, okay? Then here it
1:08:23even tells you," No H1. "A huge mistake
1:08:26, all pages must have one, and only one
1:08:29, H1. And it even tells you here," more
1:08:31info, "and explains it to you, okay?
1:08:33Which is great to say," Hey, but what
1:08:35do I have to do here, and why? "And
1:08:36here you can see it. Okay, regarding
1:08:38the setting, here it is, here is what I
1:08:41was telling you, okay? Whether we are
1:08:43eligible or not. Here we have the big
1:08:45picture. We have the robots part on one
1:08:47hand, we also have the robots section,
1:08:49and this does a review and tells us if
1:08:51you don't have the robots.txt, which
1:08:54you can generate just in case. We've
1:08:56already seen that it's useless today,
1:08:57and then you have to upload it because
1:08:58it generates it for you but doesn't
1:09:00have access to the web, so it doesn't
1:09:01upload it for you, okay? And here it
1:09:03tells us how we're doing in terms of
1:09:04schemas. Here it tells us you have the
1:09:06corporate schema, but checking the page
1:09:08, we see you're missing FAQs, for
1:09:10example, and credibility authority,
1:09:11okay? Person schema. It doesn't mean
1:09:13you have to do it. It tells you," Hey,
1:09:15this is important, take a look at it
1:09:17and check that you have frequently
1:09:18asked questions and FAQ topics. "Okay?
1:09:22So, uh, that's what you have to do so
1:09:24far, there's no need to take up the
1:09:26whole masterclass for one website, okay
1:09:29? What you have to check, get to work
1:09:31—it's not serious—but get your act
1:09:32together with the headings and such,
1:09:34because by correcting this, you'll see
1:09:36your positions shift a little, you'll
1:09:37surely scrape some spots higher. Okay?
1:09:40Then we have, let's see if this comes
1:09:42up, I don't know what was next. I don't
1:09:44know if I have the other one ready here
1:09:46or if I have to run it again. Let's see
1:09:48, no. This is what I asked you for, to
1:09:51catch me by surprise, and I'm going to
1:09:52review it. Okay. Uh, moving on. The
1:09:57next page I had here was, let's see,
1:09:59this one, okay? Corporate Rebels. You
1:10:04have a few more things, okay? You have
1:10:06your page in English and there are
1:10:07things here that also need to be looked
1:10:08at, whether we need to or not. Okay,
1:10:10the part—let's start from the bottom
1:10:12so we have it fresher. The A part is
1:10:14more of the same. You have the bots
1:10:16part well-allowed, you don't have the
1:10:18robots.txt, I don't care, it's not
1:10:20serious, but you should work more on
1:10:22schemas like frequently asked questions
1:10:24, authority, and so on. Okay? So, the
1:10:27topic of languages, okay? What we see
1:10:31here is that for corporate travels,
1:10:33terms and conditions, you’ve declared
1:10:35your page is in English, but it has
1:10:37detected it as French, okay? Look,
1:10:40sometimes language detection can fail;
1:10:42the tool might glitch depending on when
1:10:44it captures it, okay? So, if you see
1:10:46that this is actually fine—I haven't
1:10:48checked—you can just ignore it and
1:10:50say," I'm not interested in this, I
1:10:52don't care. "Okay? And here it tells
1:10:55you what can happen if the language
1:10:57isn't correct, okay? In fact, if I take
1:11:00this URL, I'm going to check it just to
1:11:02be sure. Eh, we come here, okay? And we
1:11:06remove this. This page, for the moment,
1:11:10looks English. Let's see what happened,
1:11:13what it picked up. And in principle,
1:11:17this page should be fine, okay? Because
1:11:21the page is in English and it's also
1:11:22selected here as the English language.
1:11:25What can happen sometimes, for example,
1:11:27is that at the moment of tracking the
1:11:28page, a popup might appear, a simple
1:11:30popup in another language, and tell you
1:11:31," Hey, watch out, I've detected a
1:11:33language here that isn't the page's
1:11:34language, "okay? But hey, we check it
1:11:36and it's fine, so great, we can rest
1:11:38easy, okay? Next, we have the headers
1:11:40section. Here it shows us level jumps,
1:11:42like we mentioned before, okay? You
1:11:44can't have an H3 under an H1 without an
1:11:47H2 above it, okay? So, you have to
1:11:50respect the header hierarchy. Yes, this
1:11:52is very easy to do. You have to go into
1:11:54your website and change these here to
1:11:56an H3 and this one here to an H2. And
1:11:58wait, this one also has duplicate H1
1:12:01content, okay? This one here and this
1:12:03one here should be just a single one,
1:12:05okay? Here it tells you that in pricing
1:12:07the header is missing, and here you
1:12:09have some with multiple headers, okay?
1:12:11You should review that, okay? And meta
1:12:13descriptions are a bit of the same. You
1:12:15have some without a meta description,
1:12:17like academia courses—damn, that
1:12:19should be there. I care less about the
1:12:21newsletter or the press kit, but these
1:12:23ones here, which must be training
1:12:25courses that are relevant to you, it's
1:12:27important that you have everything well
1:12:29completed, okay? Same with the page
1:12:31titles, the about page. Well, look, I
1:12:33say" well "because to me it’s not
1:12:35relevant, but if you have nothing else
1:12:37to do, take the chance and fix it
1:12:39because you give more context to bots
1:12:41when they enter, okay? And once you
1:12:44have it fixed, click ignore here. I
1:12:46have it. Okay. Canonical pages, okay?
1:12:49This one here indicates there is a
1:12:52canonical page that is sign in, uh,
1:12:54pound sign, mail, and sign in. No
1:12:57problem here. Here, I mean, the topic
1:13:00of canonicals is important, uh, it is
1:13:02important to highlight that many times
1:13:04it is not a problem, but rather a
1:13:06warning. So have it here and come here
1:13:10and see if it is or isn’t. That's it.
1:13:13Okay. And here, important, broken links
1:13:15, which we didn't find in the other one
1:13:17. Important, we cannot have 404 links
1:13:19that are wrong. Okay? And here you have
1:13:22it below, the thing is this block here
1:13:24is is is bothering me, okay? In the
1:13:27more information section to see how to
1:13:29fix them and what implications they
1:13:30have, okay? So well, Corporate Rebels,
1:13:34take this, fix it, it’s not bad, you
1:13:36just have to polish it and it will go
1:13:38even better for you. Okay, let's move
1:13:42on to the review of one of yours. Let's
1:13:45see. Eh, damn, you filled this up with
1:13:47...Let's see, I'm going to go to the
1:13:49beginning. My goodness. My goodness.
1:13:56Okay, let's see, let's do a little"
1:13:58where the mouse lands, "eh? Since we
1:14:00don't have time here to spend on
1:14:02different things. Let's see if I scroll
1:14:04a little, a little. Let's see, if I
1:14:07scroll down like this, then I scroll up
1:14:10a bit, then I scroll down a bit, I
1:14:12scroll up a bit, a bit down, okay? And
1:14:15this ends here at persianas WS. Okay,
1:14:18we copy the link. Oh, the rest, thank
1:14:20you very much for participating. Let's
1:14:22see, it was difficult, eh, there are a
1:14:24handful of websites, okay? But I'm not
1:14:25going to put this one into Catapulta.
1:14:27I'm going to take a slightly more
1:14:28visual look at this one because
1:14:29sometimes little things escape and I
1:14:30want to see them. Okay, we go in here,
1:14:32okay? Since I'm sharing my screen. The
1:14:34good thing is that also, damn, my
1:14:35goodness, you will see the tools I am
1:14:37using. Okay, my my eyes are already
1:14:39bleeding, eh? Who was the one who sent
1:14:41this? My eyes are bleeding. Okay, uh,
1:14:44let's see how to how to fix this. For
1:14:47me, there are two indispensable tools
1:14:49you have. One is this one here to see
1:14:51that the page is correctly indexed. We
1:14:54have everything allowed. I'll minimize
1:14:56it. That's it. Okay, I go here to SEO
1:14:59Meta in 1 Click and it tells me the
1:15:01title. Blinds or curtains, don't choose
1:15:04like Angelina and Brad Pitt, okay?
1:15:08Think about one thing, blinds or
1:15:10curtains is a question, it's not a
1:15:12product presentation. So you have to
1:15:14keep in mind what you are, okay?
1:15:17Experts in blinds and curtains, okay?
1:15:21If you want to use the Angelina slogan,
1:15:23put it on the website, don't put it in
1:15:25the title, the description, or a header
1:15:27. And this is very simple because I
1:15:30haven't looked, but I highly doubt
1:15:32anyone is saying" what blinds do
1:15:34Angelina and Brad Pitt have "so that
1:15:36you show up there. So don't use it here
1:15:38, use it later within the content. Okay
1:15:41, look here, uh, sorry, this is title,
1:15:44this is description, okay? Your new
1:15:47home more beautiful, blinds or curtains
1:15:49. Let's go back to what we said before,
1:15:52okay? Use Cloud as we did before in the
1:15:55keyword research. You have a keyword
1:15:57research problem. You haven't looked at
1:15:58what people are searching for. You have
1:16:00to complete your main information with
1:16:02what people are searching for. Okay?" I
1:16:04want my new home to be more beautiful.
1:16:06"It's a keyword, it's a search that,
1:16:08even if it is searched, doesn't
1:16:10interest you at all because it's a
1:16:12completely lost customer who doesn't
1:16:13even know what they want and will waste
1:16:15your time. What you want is to use
1:16:19keywords related to blinds and curtains
1:16:21. Okay? Let's go to the headers. First,
1:16:26blinds or curtains. No, I have blinds
1:16:29and curtains. And then the H2s,
1:16:31different types of curtains. Here it's
1:16:34good, simple or intense curtains, it
1:16:36depends. If neither simple nor intense
1:16:39is searched for, don't put it in an H2,
1:16:41put it as information later and add
1:16:43more details. Be careful here, the
1:16:45headers cannot skip from an H2 to an H5
1:16:48. Remember, this here must come with an
1:16:50H3, okay? Modern curtains, well, if"
1:16:53modern curtains "is searched for, I'll
1:16:55buy that. Blinds 50/50. Well, if it's
1:16:58searched for, perfect. So, I think you
1:17:01have quite a few things here on the
1:17:03home page, okay? You should use the
1:17:06content proposal skill I shared with
1:17:08you and tell it," Hey, review my home
1:17:10page, check if the content is correct,
1:17:12look at what the competition is doing,
1:17:14and tell me what I need to do, okay?
1:17:17What you’re most likely going to have
1:17:19to do, I'll tell you now, is create a
1:17:21blinds page and a curtains page. Why?
1:17:24Because they are different search
1:17:25intents. You have people looking for
1:17:27curtains and people looking for blinds.
1:17:29And when someone searches for blinds,
1:17:30you don't talk to them about curtains,
1:17:32you talk to them about blinds. And when
1:17:34someone searches for curtains, you talk
1:17:36to them about curtains and don't
1:17:37mention blinds. Well, that's true.
1:17:41Let’s see. Damn. Why didn't you
1:17:46include the home page? Come on, I'm
1:17:47going to quickly review this here. That
1:17:50page works for me anyway. You divide it
1:17:53in two, okay? The curtains page and the
1:17:56blinds page. That content doesn't seem
1:17:59bad if you put it on the home page,
1:18:01right? But not the stuff about Angelina
1:18:03Jolie, all that, you can still put that
1:18:05on the home page—in fact, that's the
1:18:07kind of content the home page should
1:18:09have—but the specific info about
1:18:10blinds and curtains should be on their
1:18:12corresponding pages. You have to divide
1:18:14that page because otherwise, remember
1:18:16that every page needs to have a search
1:18:18intent, okay? I mean, who is behind it?
1:18:22Well, behind blinds or curtains, there
1:18:24is someone looking for blinds or
1:18:26curtains, right? You have to think
1:18:28about the person looking for curtains
1:18:30and then the person looking for blinds,
1:18:31okay? So here in the blinds section,
1:18:34you'd be missing the part where you say
1:18:36if you actually do both blinds and
1:18:38curtains, like you mentioned on the
1:18:40other page, you should put a summary of
1:18:42what you do here. Company specializing
1:18:46in blinds and curtains, okay? Not just
1:18:49Gabin Blinds in León GTO, okay? And
1:18:52here it's the same, you talk about
1:18:53blinds and curtains. Here you don't
1:18:55talk about curtains. So, if you also do
1:18:57curtains, mention them here too, okay?
1:18:59Regarding the headings, it's a bit more
1:19:01of the same, okay? You have an H1, an
1:19:03H2 here, this is fine, but for the
1:19:05different ones, for example, this bit
1:19:07here about how to choose the best
1:19:09blinds for your house, I wouldn't leave
1:19:11that as an H2 heading on the home page;
1:19:13I would leave it as an FAQ at the
1:19:15bottom of the page. Frequently asked
1:19:17questions, and that's where you put, "
1:19:19How to choose the best blinds for your
1:19:21house?" And you answer it there, and
1:19:24you also write a blog post talking
1:19:26about and explaining well how to choose
1:19:28blinds for your home, and then at the
1:19:30end of the blog you tell them, "And if
1:19:32you want a great-looking blind, click
1:19:34here," and you send them to your blinds
1:19:36page, not to the home page. Is this
1:19:39understood? So this part here, you also
1:19:41need to make it a bit more visual, okay
1:19:43? Because this right here, this doesn't
1:19:45look good. I mean, you have to be very
1:19:47careful with the user experience. It
1:19:49shouldn't be that I enter a page and
1:19:50find a phone number here, a WhatsApp
1:19:52here, a cut-off title, and an empty
1:19:54image. Okay? You all need to study this
1:19:56better. And we'll fix the colorful form
1:20:01here, okay? In your case, it's a matter
1:20:03of structure. Do the keyword research,
1:20:05make the right page where it belongs,
1:20:07and create a correct structure as the
1:20:09skill I'm going to send you tells you.
1:20:11Okay? Come on, let's continue. Okay,
1:20:24and the extra step I haven't told you
1:20:25is that the most important thing in all
1:20:27this is to keep learning. And that's
1:20:31why it took me—those of you who know
1:20:33me and have seen me lately—it took me
1:20:36almost two years to make another new
1:20:37SEO course, because of the amount of
1:20:39things that have been appearing with AI
1:20:41and the accelerator it hit, which made
1:20:43the videos I was updating become
1:20:45obsolete every month. And I said, "Look
1:20:48, I'm going to wait, I'm going to
1:20:50analyze, I'm going to understand, and
1:20:52when I know exactly how it works, I
1:20:54will explain it." And here we are. And
1:20:56the day has arrived, the moment you
1:20:58were all waiting for. Now, truly, after
1:21:01a year and a half, I am here to present
1:21:03to you the fourth edition of Peter's
1:21:08SEO method, okay? It has been an
1:21:10arduous job. And what is this? Peter's
1:21:13SEO method can be very brief, okay?
1:21:16It's time for you to apply it.
1:21:18Everything I have shown you previously
1:21:20is part of a methodology that I have
1:21:22worked on for 16 years and that I apply
1:21:25to my clients, and I am making it
1:21:27available so that you can do the same
1:21:29in your businesses, in your projects,
1:21:31with your clients, both for SEO, search
1:21:33positioning, and for GEO so that you
1:21:35are mentioned in LLMs, okay? It is 100%
1:21:38practical, and this is what
1:21:39differentiates it from other training
1:21:41programs. You won't find something as
1:21:43practical as this. And it is so
1:21:45practical that the key is that we take
1:21:47a project from the beginning, follow a
1:21:49methodology, and you crush it with that
1:21:51project. If you have more, just pick
1:21:53one, crush it with that, and then
1:21:55replicate it for the other projects,
1:21:57okay? And what better way than doing it
1:21:59with real projects, and if you don't
1:22:01have one, ask your friends or someone
1:22:03you know who has a business that needs
1:22:04to improve their SEO. Three months of
1:22:06implementation at your own pace for
1:22:08about four hours a week is more than
1:22:10enough, and you can combine it with
1:22:12work, family, or whatever, because I
1:22:14also have other things and I know how
1:22:16important it is to balance it, okay?
1:22:19There are live sessions with me,
1:22:21personally with me every two weeks,
1:22:23where we will look at the progress of
1:22:25your projects, and I will ensure that
1:22:27you are applying the methodology as it
1:22:29should be applied and that you succeed
1:22:31in your projects, okay? And I'm not
1:22:34alone, but I'm also with the person who
1:22:37knows the most about SEO on my team,
1:22:39besides me, which is Marcos. The
1:22:41important thing, the special and
1:22:43beautiful thing is that Marcos is the
1:22:45person I worked with to refine this
1:22:47methodology, and I said: "Marcos, you
1:22:49have to be in here teaching people."
1:22:52And why? Because there are things—I
1:22:53mean, you know that experts can't be
1:22:55experts at everything, okay? So, I am
1:22:57an SEO expert and I explain some things
1:22:59very well. There are other things that
1:23:01I know, but Marcos explains them much
1:23:02better. And I say, "Marcos, man, you
1:23:04have to explain this; people are going
1:23:06to love it," and that's why he's here.
1:23:08Okay? We are going to teach you the
1:23:12step-by-step process so you can do it
1:23:14yourselves with or without experience.
1:23:17Okay? We have the block zero startup.
1:23:20For all those who said, "No, I don't
1:23:22know, I don't even have a website,"
1:23:24I'll show you how to make one in 20
1:23:26minutes, plus with AI so you don't have
1:23:29any headaches, okay? For those who
1:23:32don't, you just take a look at the SEO
1:23:35fundamentals part so you have clear
1:23:37concepts, and then we move on to the
1:23:39audit and diagnosis, okay? Watch out,
1:23:41this is very important, and I have
1:23:43taught you how to do quick audits with
1:23:46AI, okay? The point here is that I show
1:23:48you three modalities. One, doing it
1:23:51manually, because the key is for you to
1:23:54stop downloading tools that experts
1:23:56tell you to use, claiming that if you
1:23:58use one tool, you'll crush it in SEO,
1:24:00okay? Pure crap, pure crap, because if
1:24:04it does it right, you won't know why,
1:24:06you'll just applaud and that's it. And
1:24:07if it does it wrong, you won't know why
1:24:09and you won't be able to fix it. So,
1:24:11the important thing is that you learn
1:24:13how to do it manually and understand
1:24:15how it works. And then you'll be able
1:24:18to use the other version we've prepared
1:24:20for you, a bit more, let's say,
1:24:21complete than the one I showed you in
1:24:23the challenge for how to do cool audits
1:24:25with AI. And then you have the catapult
1:24:28part, where you press a button and it
1:24:29gives you something simple so you can
1:24:31start moving. Okay, you have those
1:24:33three options. Then we have block three
1:24:35, fixing errors, like the review I gave
1:24:37you earlier, the three websites, how we
1:24:38fix the errors the audit points out so
1:24:40things start working better and we
1:24:42start ranking as soon as possible. Then
1:24:44we have block four, first external
1:24:46mentions. This one is very important
1:24:48because you could confuse it with the
1:24:50famous link building or buying links,
1:24:52okay? We put it here because of the
1:24:54exercise I showed you earlier about
1:24:56seeing in the LMS which links it
1:24:58recommends putting our website on. Well
1:25:00, this is important to do here. to
1:25:02start giving it signals so it shows us
1:25:04and we are eligible and chosen. Okay?
1:25:06Then we have block 5 on keyword
1:25:08research and architecture. Sorry for
1:25:11the interruption, okay? When people
1:25:13talk to you about keyword research,
1:25:15what do you imagine? Keywords, right?
1:25:18Keywords everywhere, having to sort
1:25:20them, organize them. And then, what do
1:25:23we do with them? Does anyone know when
1:25:25we do a keyword research and we have
1:25:27hundreds of keywords that people search
1:25:29for in our business? What do we have to
1:25:31do with them? Does anyone know? Yes.
1:25:38You do, don't you, Gonzalo? He knows.
1:25:41Does he know? You'll introduce them
1:25:46into the content. Yes, of course. But,
1:25:48but, how? Which ones? Content. You'll
1:25:53apply it to the web. Yes. Titles, blogs
1:25:56. We have to define a structure, okay?
1:26:00Take a look at what we've done so you
1:26:02understand what a well-done keyword
1:26:04research is and to have it done right.
1:26:06Same thing, two versions, manual way so
1:26:09you understand it. And look, sorry for
1:26:11being repetitive with the tool because
1:26:13this thing is a beast. Okay, here in
1:26:15the keyword research part, let's see,
1:26:17I'll go to mine, which I already have
1:26:19done, so I don't have to wait. It won't
1:26:23give me keywords. It won't give me
1:26:24keywords. It’s going to give me pages
1:26:26. It tells me what pages my website
1:26:28needs to have. It tells me if the page
1:26:30already exists, if it's okay or if I
1:26:32need to improve it, and if I don't have
1:26:35it, that I need to create it. Look here
1:26:37, "Meta Ads Agency" tells me, you need
1:26:39to create it, okay? And, and what? Why?
1:26:42Well, it's because here you have a
1:26:44potential of 170 searches. And why?
1:26:46Look, it tells me the reason. It tells
1:26:48me the related keywords. You will see
1:26:50these keywords in the keyword research.
1:26:52And what do we do with them? A Meta Ads
1:26:54agency page. And what should the page
1:26:56have? All of this right here. This is
1:26:59something no other tool has, not
1:27:01SEMrush nor Ahrefs. They show you
1:27:04keywords, they are very pretty and all
1:27:06that. But what do I do with them? This,
1:27:08this does it backwards, okay? It’s,
1:27:10your website must have this because of
1:27:12this right here that we’ve found,
1:27:13okay? So that you understand the
1:27:15importance and what we explain, the
1:27:16ease with which we explain the keyword
1:27:18research topic. Okay, okay, done. I’m
1:27:22going to share the...again. Okay,
1:27:31let’s continue. No, not this one here
1:27:34. Okay, there are more blocks, huh? And
1:27:38there are also surprises, eh,
1:27:40transactional content. How do we do
1:27:42content that sells properly? Those of
1:27:45you who have e-commerce sites, those
1:27:47who have service pages, how should we
1:27:49build them? How should we build the
1:27:52blog or informational content, okay?
1:27:54How to structure them, what structured
1:27:56data to add to them, etcetera. Content
1:27:59optimization block. This is very
1:28:02important because when we make a page
1:28:04and we see it’s not ranking or it has
1:28:06errors, we have to optimize it. And
1:28:08what is an optimization? What we just
1:28:10saw right now in the keyword research.
1:28:12There were pages that said, "Peter,
1:28:14this needs to be improved." Why?
1:28:16Because it reviewed it and this needs
1:28:17to be optimized a little better. Okay?
1:28:21SEO block, the eight factors that I
1:28:23believe and am seeing are relevant for
1:28:25ranking in the, imagine the lecture I
1:28:27gave you before, the one I'm going to
1:28:29give you here, okay? Because this could
1:28:33go on for days, okay? Then we have the
1:28:35local SEO and Google Maps part. Those
1:28:37of you who have local businesses are
1:28:39obligated to work on your Google Maps
1:28:41listing. And this course is not a full
1:28:43local SEO course, but I do explain how
1:28:45to have your listing optimized and work
1:28:48on it so it also ranks in the top
1:28:49positions on Google Maps. Okay?
1:28:51Analysis tracking. What do we do with
1:28:53this? How do we make decisions? How
1:28:55many of you have clients who ask you
1:28:57for information and you don't know how
1:28:59to give it to them? Well, here we
1:29:01explain from the agency what we do to
1:29:03justify our work and how we visualize
1:29:05and measure what we are doing in the
1:29:07organic part, which is sometimes a bit
1:29:09difficult, okay? Then we have the link
1:29:12building part, buying links, how to
1:29:14generate authority, okay? If any of you
1:29:16don't know what that is, ask me later
1:29:17and I'll explain it to you because it's
1:29:19very simple; sometimes the word is
1:29:21scary, okay? This is something we don't
1:29:23usually do until later because it
1:29:25requires buying, it requires paying,
1:29:27and the later we pay, the better. Okay?
1:29:30Then we have beyond Google. What's
1:29:31going on? What's going on with YouTube?
1:29:33What about TikTok? Is there SEO beyond
1:29:36Google SEO? Well, a lot, okay? And I
1:29:39want to mention it, International SEO;
1:29:41what about those projects where we work
1:29:42with different languages, different
1:29:44markets? How do we approach that?
1:29:46Because sometimes we stick to what we
1:29:47know, but how do we go beyond? Well, we
1:29:49have a block dedicated solely to how to
1:29:52do international SEO, okay? Then we
1:29:54have advanced techniques, I love this,
1:29:56techniques like how to work, for
1:29:58example, with Seobox, with CTRBX, which
1:30:00are strategies that people don't really
1:30:02know how they work or think, "oh, this
1:30:05is black hat," no, no, no, nothing like
1:30:07that. I explain to you how to do it
1:30:09right so nothing happens to you, and
1:30:10how to do it well and productively so
1:30:12it benefits you, okay? The
1:30:13follow-the-leader strategy. These are
1:30:15strategies I’ve invented, which I
1:30:17explain to people so they can apply
1:30:19them, and it’s very simple to do and
1:30:21quite, quite, quite pleasant, okay? And
1:30:23then we have a block, the star block
1:30:25we've added this year, that many of you
1:30:27who said you work in agencies and work
1:30:29as freelancers for other clients, when
1:30:31you train with me, you say: "Okay,
1:30:33Peter, but you have an agency, you're
1:30:35already an old hand at all this, client
1:30:37management, pricing, and so on." How do
1:30:39we learn more about all of this? Well,
1:30:41here is a block on the SEO business,
1:30:44okay? How to set prices, how to create
1:30:46a 9-month roadmap for the client, how
1:30:47to communicate with the client, how to
1:30:49do prospecting, and how to go from
1:30:51freelance to agency. We cover all of
1:30:52this in this module, which is something
1:30:54people have demanded a lot, and when
1:30:56people ask me for things, I provide
1:30:58them; that’s why I do training, okay?
1:31:02Very important, you don't need any
1:31:03prior knowledge; we will give you the
1:31:06step-by-step, okay? And everyone can
1:31:08apply it at the level they need. Period
1:31:10. The step-by-step to take your
1:31:13businesses to the top positions on
1:31:15Google and ChatGPT, just as I’ve
1:31:17shown you, as I’ve done with my own
1:31:19agency. I already have the methodology,
1:31:20I just have to explain it so you can do
1:31:22the same with your businesses. Okay?
1:31:25The Peter method doesn’t give you an
1:31:27official degree; I give you a title, a
1:31:29certificate of my own, okay? What
1:31:30matters are the results. What’s
1:31:33important here are, let's say, the
1:31:35people you will find building community
1:31:37, the class, my direct assistance, the
1:31:40live sessions; this is what really
1:31:42matters, okay? To support each other
1:31:44and improve together. You also have
1:31:46free access to all the tools we’ve
1:31:48used during the course, okay? There’s
1:31:50one thing I work really hard on, I’ll
1:31:52give myself credit for this. When
1:31:54brands call me and say they want to
1:31:56work together, I say: "Look, let’s do
1:31:58whatever you want, but for my students
1:32:00—my guys and girls, my people in the
1:32:02course—you give them everything for
1:32:04free so they don't have to spend a dime
1:32:06while taking the SEO course, and that's
1:32:08that, okay?". Tools like SEOC, Coya, LM
1:32:10Puls, SEOX, and in this case Catapulta,
1:32:13which you’ve just seen, you also have
1:32:16them without limits, okay? Key dates:
1:32:19October 8th, official opening of
1:32:21master's spots; October 26th, start of
1:32:23the course; content unlocked
1:32:25progressively over 3 months so we all
1:32:27go at the same pace and can help each
1:32:29other. Otherwise, this would be a total
1:32:31mess, okay? Live session every two
1:32:33weeks with me to resolve doubts, and in
1:32:36January the course ends—the master's,
1:32:38in this case, okay? It’s designed so
1:32:40you can balance it with your job, your
1:32:42life, your family, with whatever you
1:32:44need, okay? Yeah, yeah, yeah, we
1:32:46understand we’re all busy, okay? Also
1:32:49, I have a surprise, today we have Foco
1:32:52here from Elche, who started as a
1:32:54freelancer and now has an agency. Foco,
1:32:56show yourself, raise your hand. Also
1:32:59from the first edition. Pocondrio, are
1:33:02you around? Poco. Oh, damn, you scared
1:33:07me. How you make me suffer, you rascal!
1:33:10Come on, let me reactivate the audio.
1:33:12How are you, Foco?
1:33:13>> Hello there. How's it going?
1:33:15>> Good. I can hear you clearly, introduce
1:33:17yourself. Who are you? What do you do?
1:33:20>> Well, I'm Foco, and when I started the
1:33:22course, it was just my partner and me,
1:33:25and now we have an agency with seven
1:33:27people.
1:33:30>> Okay? And how, I mean, what doubts did
1:33:33you have before joining the course?
1:33:38Basically, I didn't have a methodology
1:33:41for working on SEO, I mean, I did
1:33:43everything a bit haphazardly, and
1:33:45that's basically why I joined the
1:33:47course, the first edition.
1:33:52>> And how, I mean, why? I mean, why me
1:33:56and not someone else? Well, basically,
1:34:00I work in SEO thanks to you. I've told
1:34:04you this before, I started out thinking
1:34:06SEO was just writing blogs, which I
1:34:08didn't like. That's why we didn't do
1:34:12SEO. We started following you on social
1:34:15media when you began with all your
1:34:17videos, well, when you started. I
1:34:21started doing what you explained, I saw
1:34:23it brought results and I started doing
1:34:25SEO, basically; and that's when I
1:34:27started, well, I asked you if you had
1:34:29any training. At that time you didn't,
1:34:32you released it a year or two later.
1:34:34>> So you were already working in SEO then
1:34:36, right?
1:34:37>> You had already started working in SEO.
1:34:39Exactly. Yes. I started working in it
1:34:41because of your videos and once I
1:34:43joined, I definitely had clients.
1:34:44>> And as a freelancer?
1:34:46>> As a freelancer, yes.
1:34:47>> How much, if I may ask? How much were
1:34:50you billing before joining? Like, look,
1:34:52>> before joining the course, we were at
1:34:54about
1:34:56>> between 4,000, 7,000, 8,000. Yes,
1:35:00around there. Between 4,000 and 8,000,
1:35:02we can say.
1:35:03>> And what did you achieve afterward? I
1:35:04mean, did it help you scale and bill
1:35:06more or?
1:35:08>> Yes, of course. I mean, it basically
1:35:11helped me have a methodology. I mean,
1:35:14to have a plan that has, in fact,
1:35:16evolved over time, but well, that's
1:35:18just a matter of time. And above all,
1:35:23thanks to the community and thanks to
1:35:25the support that you gave us, we have
1:35:27grown, well, quite a lot, quite a lot.
1:35:31>> Now you have become an agency. Now we
1:35:34are an agency and we are, well, we are
1:35:36eight people on the team.
1:35:38>> Well, not bad at all, eh?
1:35:40>> Not bad at all, honestly.
1:35:44>> What would you say to someone who is in
1:35:46the focus of 2024, looking for how to
1:35:48do things and surviving the market and
1:35:51AI? Basically, what I tell everyone—
1:35:56since many clients come to me who don't
1:35:59have the capacity, I mean, the
1:36:00financial capacity to pay for a service
1:36:02, but they do have the time to do it
1:36:04themselves because they might be just
1:36:06starting out. I tell them to take your
1:36:10course directly, I mean, because in the
1:36:12end a more practical SEO course than
1:36:16this one, I haven't seen any, and I've
1:36:19taken well, close to 10 courses,
1:36:23including the most important masters.
1:36:28Eh, and I'm telling you it is the
1:36:30>> You've seen that I'm not doing a promo,
1:36:32right?
1:36:32>> There it is. Eh, and it is the most
1:36:38practical course I've ever taken, eh,
1:36:40it's been this one, and then the
1:36:42community and everything it brings you,
1:36:44because you meet a ton of people that
1:36:46you can either refer to other jobs, or
1:36:48they refer work to you that they can't
1:36:50do. Very good. Hey, well, that's great.
1:36:57So much success. Well, in the end, very
1:37:00good, very good. I'm very glad and
1:37:02thank you very much for giving the
1:37:03feedback. The truth is that for me it
1:37:05is very useful, and I suppose it will
1:37:07also serve others to see a bit of the
1:37:09reality of what happens when you do
1:37:10things well, right?
1:37:12>> It will seem like it was scripted, but
1:37:15I can assure you that, come on, this—
1:37:17I mean, what I'm saying is reality.
1:37:20They have it in the official gazette,
1:37:21right? Also, if someone wants to see
1:37:24what Verco does, check the official
1:37:26records.
1:37:27>> Exactly.
1:37:28>> Okay, Foco. Well, thank you very much,
1:37:30see you soon.
1:37:31>> No problem, thanks to you.
1:37:32>> Take care.
1:37:33>> Bye. Bye.
1:37:37>> Okay, so I've already seen the great
1:37:39Foco. Let's see, I'm going to We have
1:37:44another surprise. This is not all. We
1:37:46also have among us Renato from
1:37:48Guadalupe, Mexico, from the second
1:37:50edition. I hope he is already up and
1:37:52around here in the chat. We are in
1:37:54different time zones. Raise your hand,
1:37:57Renato. Are you there? Renato for all
1:38:03the countries in the world. Are you
1:38:06there? Ah, damn, man, you guys make me
1:38:09sweat, huh? Those those silences where
1:38:11suddenly no one is there to raise their
1:38:13hand. Damn, man.
1:38:17>> How's it going, Renato? How are you?
1:38:20>> What's up? How are you, Peter?
1:38:21>> Very well, here we are with more gray
1:38:24hair than last month, but hey, as long
1:38:26as my hair doesn't fall out, we're good
1:38:28.
1:38:29>> Okay.
1:38:30>> What's new?
1:38:30>> Eh,
1:38:31>> how's it going for you? Introduce
1:38:32yourself, who you are, what you do.
1:38:34Okay. Well, basically, I am an SEO
1:38:37freelancer. I'm an SEO consultant and,
1:38:40really, before all this...well, I'm a
1:38:42finance guy. I didn't have, I mean,
1:38:44when I bought the course, about two
1:38:46years ago more or less, in the second
1:38:48edition, I think, when I bought the
1:38:49course, I wasn't going to do this for a
1:38:51living. Actually, I have a business
1:38:53with my father which is, it's several
1:38:55hardware stores; so, I wanted to
1:38:56implement an e-commerce and that's why
1:38:58we really bought the SEO course. But in
1:39:00the end, I started to like it, I
1:39:02started to like it more and, as of
1:39:04today, well yes, I'm an SEO freelancer
1:39:06and I also do a few things in Google
1:39:08Ads with other clients.
1:39:09>> Mm, you make a living from SEO.
1:39:12>> Yes, yes, yes.
1:39:15>> And and why why did you trust me and
1:39:16not others? Well, I think it's because
1:39:21of your, I don't know, to me, your very
1:39:23disruptive branding always kind of
1:39:25connected a lot with my personality,
1:39:27with being that type of person. I don't
1:39:30know, you see that here in Latam, SEO
1:39:33isn't as evolved perhaps.
1:39:36>> Yes, no, but here in Mexico there are
1:39:38almost no SEO consultants. In Chile
1:39:41there are several, I mean, in South
1:39:42America I meant to say,
1:39:44>> but in Mexico, Mexico no, there really
1:39:46aren't any. So, I said, "Well, you
1:39:48showed up on my Instagram, I remember,
1:39:51in in Peter Reit
1:39:53>> and that was it, I started watching the
1:39:56videos, I talked to my father and we
1:39:58bought the course."
1:40:00>> What would you tell the young Renato
1:40:02from two years ago who is there with
1:40:04his father and says, "Hey Dad, we have
1:40:05to do this and I like this SEO stuff"?
1:40:09>> Eh, what what would I tell him? I would
1:40:13tell him that I don't know, maybe like,
1:40:16well in in how was the question, answer
1:40:18it, Renato, please. Uh, what would you
1:40:21tell the the people the people the
1:40:23people in Mexico in Latin America, who
1:40:25are in your situation two years ago, to
1:40:27the Renato of two years ago in Latin
1:40:28America there
1:40:29>> uh, with your mindset? What would you
1:40:32tell them? Hey, uh, I would tell them
1:40:36that here in Mexico, many people don't
1:40:38really have a culture of investing in
1:40:40courses. They think you're going to get
1:40:42scammed or something like that, and, I
1:40:44mean, yes, there are scams, but I would
1:40:46tell them to take a risk. I took a risk
1:40:47, in my whole life I've taken risks
1:40:49with many decisions and honestly,
1:40:51everything has turned out very well for
1:40:52me. I would tell them to take a risk
1:40:55and invest in your knowledge. That,
1:40:56that's what I would tell them. And and
1:40:58better here at this house, right?
1:41:00>> Oh, yes, of course.
1:41:02>> Okay, okay.
1:41:03>> Actually, before buying this course I
1:41:05was going to buy another one, but I
1:41:07chose you because of the, because of
1:41:08Instagram, because all the content
1:41:10seems like very, very cool. Good, good.
1:41:14The the risk was was accurate. It was
1:41:16accurate.
1:41:16>> Oh, yes, without a doubt. Sure.
1:41:19>> Okay, Renato. Well hey, well thank you
1:41:21very much for the for the for the
1:41:22feedback and and for I'm glad that
1:41:24everything that everything is going
1:41:25well for you, man, that's what makes me
1:41:27most excited.
1:41:28>> Perfect, thanks.
1:41:29>> Take care, Renato. See you soon. Bye.
1:41:32Bye. Okay, so you've seen that I don't
1:41:36make things up, right? Okay, Foco and
1:41:38Renato took the course as freelancers,
1:41:41uh. But the method, the SEO method,
1:41:43doesn't just teach freelancers, but
1:41:45also company owners who want to evolve,
1:41:46who want to learn the methodology,
1:41:48marketing departments that also want to
1:41:50work better with their clients or, even
1:41:52, freelancers with many clients who are
1:41:54already billing, but want to learn the
1:41:56methodology that is working for others.
1:41:58This is for you, and notice that Foco,
1:42:00damn, is the clearest example: he
1:42:02starts, learns with my videos, then
1:42:04gets interested in SEO, is a freelancer
1:42:06, bills, then moves to an agency and is
1:42:08there making bank. The guy who, who
1:42:10lives well...the glasses he wears, what
1:42:12the guy is wearing, the guy...I think
1:42:14the guy is doing well, uh, doing well,
1:42:16doing well. Look at him, look at how
1:42:17well-groomed he is. Okay, the only
1:42:20thing left for me to say is the price,
1:42:22how much this training costs, the price
1:42:24and the little gifts, that after all
1:42:26this you also have the cloud skills,
1:42:28the consultations and so on, okay? So,
1:42:30hang in there, hang in there because
1:42:32there's very little left, everything
1:42:34here is free, but just by listening to
1:42:36me for a bit, you've got it, okay? Okay
1:42:38, after these three editions I can tell
1:42:40you one thing, and you've already seen
1:42:42it with Renato and Foco, okay? The
1:42:44value depends on the person who takes
1:42:45advantage of it. If you join and don't
1:42:47apply anything, this is useless. But if
1:42:50you join and do what I tell you, this
1:42:52is priceless. This is worth 50 times
1:42:55more or whatever it takes. I mean, the
1:42:57profitability that Foco has gotten out
1:42:59of this course is off the charts, and
1:43:01the fixed cost has already been diluted
1:43:03by all the money he's invoiced. So,
1:43:06keep that very much in mind, okay?
1:43:08People often forget that this is an
1:43:10investment, it's not an expense, it's
1:43:11an investment, okay? And it's up to you
1:43:13to make it profitable, right? Not the
1:43:15market or the stock exchange, okay? All
1:43:17this is what you get. 100%online,
1:43:19certification, 3 months, 17 modules,
1:43:22student community, support team,
1:43:25support team, okay? I'll give you a
1:43:28hand so everything goes well, free
1:43:30tools, downloadable material, Q&A, and
1:43:33so on. Okay, there will be limited
1:43:36spots as in all my editions. This is
1:43:38always because it's my way of ensuring
1:43:41that whoever gets in, gets in, and we
1:43:43do it right. If we put 700 people in
1:43:46here, I can't attend to them, okay?
1:43:48That's why we limit them. You have
1:43:51three options. General course, for
1:43:53anyone who wants to learn to apply the
1:43:55method, complete, includes three months
1:43:57of training, okay? The three months
1:43:59we've already talked about, the entire
1:44:01Peter SEO method, downloadable
1:44:02materials and resources, live sessions
1:44:05with Peter every two weeks for 3 months
1:44:07, private student community. This point
1:44:09right here is awesome because that's
1:44:11where relationships arise. Community,
1:44:13I've already mentioned this, free
1:44:15access to the tools included in the
1:44:17course, and one year of access to the
1:44:19training. That's more than enough, if
1:44:20it's three months, then you have plenty
1:44:22of time if you do it later to get it
1:44:24done. Okay. Professional course for
1:44:27those who master SEO and want to turn
1:44:29it into a service that grows their
1:44:30business. It includes everything the
1:44:32general one includes plus access to the
1:44:35additional business module that I
1:44:36explained before for pricing and such,
1:44:39to get more clients, professionalize
1:44:41services, and so on. And also an
1:44:43in-person meeting in Barcelona with
1:44:45Peter and other professionals to build
1:44:48connections, work on strategies, and
1:44:50grow your business in a one-on-one,
1:44:52hands-on workshop, okay? And lifetime
1:44:56access to the content. And then we have
1:44:59the Premium program, which includes
1:45:01everything in the professional one plus
1:45:03three individual one-on-one sessions
1:45:05with me and Marcos to provide
1:45:06personalized follow-up and ensure
1:45:08you’re doing the work exactly as you
1:45:10should. Some people benefit from having
1:45:13a little more guidance and attention,
1:45:15and also, since I know you struggle a
1:45:18lot with LMS topics, a very important
1:45:20topic is external mentions. So, for all
1:45:22of you who sign up for the premium
1:45:24program, you will get an exclusive
1:45:26mention from Peter in an article in La
1:45:28Vanguardia, which is a......quite
1:45:32renowned newspaper here in Spain, okay?
1:45:35And also online, which has its reach in
1:45:37the rest of the world as well. So, the
1:45:40prices are these right here, the
1:45:43general course is € 1,500, those are
1:45:45the base prices, okay? € 1,500 for
1:45:48the general course, € 2,500 for the
1:45:51premium program, only five spots, okay?
1:45:55But since we are in the fourth edition
1:45:57and it’s special, there is a special
1:45:59price, okay? The price ends up with a
1:46:0336%discount, general course at € 995,
1:46:07professional course at € 1,495,
1:46:10premium course at € 2,995. Only five
1:46:13spots, 100 spots in total across all of
1:46:16them. Okay, the in-person event, just
1:46:20to emphasize that a bit more. I invite
1:46:23you to my office so we can spend a
1:46:25whole day together working hand in hand
1:46:26. I suppose I’ll have to feed you as
1:46:28well, because we'll have to eat and
1:46:30drink something and spend some time
1:46:32together, and above all, work and learn
1:46:34, okay? It will also be available on
1:46:37demand, only for people who, well,
1:46:39personally......in the professional
1:46:48mode and premium mode. Okay. Okay. If
1:46:51you want results like these, Paulo
1:46:53Durán, who at the time was doing
1:46:55terribly, couldn't get anything right,
1:46:57we all supported him. Plus, the class
1:46:59really rallied behind him, and look,
1:47:01from being at absolute zero, check out
1:47:02how the guy turned his graph around,
1:47:04okay? And the guy left extremely happy;
1:47:06he started from scratch and the guy has
1:47:08thousands—well, not him, his client
1:47:09—thousands of visits, okay? Paulo
1:47:11ended up extremely happy, okay? Very
1:47:14important, next hour bonus. For
1:47:17everyone who signs up within the next
1:47:19hour, you'll get an extra live session
1:47:21with Peter—that's me—on SEO
1:47:23positioning through social media, okay?
1:47:27Bonus two, for those who sign up in the
1:47:29next 24 hours, you'll have 3 months of
1:47:32free access to SE Ranking. If you don't
1:47:34know SE Ranking, it’s a direct
1:47:36competitor to Semrush that offers very
1:47:38similar features, at three times the
1:47:41price. Well, here you have it for free
1:47:43to use during the course without
1:47:44spending a single euro. Okay. Well,
1:47:47what about it? Are you ready for me to
1:47:49open up the spots or what? Should I
1:47:51share the access QR code, yes or no?
1:47:53While you tell me yes, because if not,
1:47:55I'm not opening it. Let me explain four
1:47:57quick things, okay? The first is that
1:48:00you can add your VAT ID if you have an
1:48:01intra-community one at the time of
1:48:03purchase. Otherwise, you can request an
1:48:07invoice later, uh, once you put in your
1:48:09, I mean, you pay, you make the
1:48:11purchase, and then you request the
1:48:13invoice, okay? You can finance it, uh,
1:48:16everyone can, okay? You have payment
1:48:18plans of up to 12 installments in
1:48:20different countries, okay? And this
1:48:21part here is not visible. Uh, in case
1:48:24of questions, I’ve also shared a
1:48:26phone number so you can ask me about
1:48:28any issues or doubts you have, and
1:48:30we'll resolve them instantly, okay? So
1:48:32you have no excuses. Should we open it
1:48:34or what? Should we open it or what? Yes
1:48:37. Let's see. I can't see, I can't see.
1:48:38Yes. Come on, let's go. Yes, come on.
1:48:40You're pushy. Okay, okay, sorry, sorry.
1:48:42I didn't mean to bother anyone, eh?
1:48:44Okay, so come on, let's get on with it.
1:48:45Three, two, don't run, one. Ta-da! Here
1:48:52is the QR code. Okay, a reminder: for
1:48:54the next hour, those who sign up before
1:48:57—it's 8: 50—those who sign up
1:48:59before 10, there's an extra session
1:49:01with me on SEO positioning through
1:49:04social media and free access to SE
1:49:06Ranking. Okay, here is also the phone
1:49:08number where you can call if you have
1:49:10—no, call, write via WhatsApp with
1:49:12any problem or question you have. And
1:49:14here you have, uh, a reminder of the
1:49:16financing options in the different
1:49:18countries. Any questions, just write to
1:49:20me. I'm coming, I'm coming with the
1:49:22gifts, I'm coming. Come on, stay alert,
1:49:24scan the QR code and we’ll continue
1:49:26with the other things, okay? And now,
1:49:28as promised, the Claude project I use
1:49:30for my audits so you can use it for
1:49:32yourselves or your clients, and a
1:49:34Claude skill to help you with content
1:49:36creation. Here you go, for those
1:49:38opportunists who've been waiting here
1:49:40just for this QR. Take it and drink it
1:49:42up. Come on, okay, okay. Look, if you
1:49:46want to write to me on WhatsApp because
1:49:48you have any little thing, this is the
1:49:51number, okay? Write to me and I'll be
1:49:54happy to help you, okay? QR to buy the
1:49:58course, the bonus for the next hour.
1:50:00You have two. If you buy within two
1:50:02hours, the social media bonus goes away
1:50:04and we're left with free access, okay?
1:50:07And starting tomorrow, well, whatever
1:50:09was already there. Okay, okay. Go ahead
1:50:12, doubts, questions, whatever you want,
1:50:14about what you've seen, the course,
1:50:17whatever you need. Now, truly, I am at
1:50:20your disposal. Uh, oh, you want to see
1:50:35the cloud QR again? You'll have to,
1:50:37you'll have to join the course, right?
1:50:39No, I'll put it up for you now. I'll
1:50:41put it up for you now, huh? Yes. Let's
1:50:44see, Catapulta is closed. Catapulta,
1:50:48the only way to access it today is by
1:50:50joining the course and getting, let's
1:50:52say, a paid account so you can use it
1:50:55for free during the course. That's the
1:50:58only way, right? There's no other way.
1:51:00Okay. Uh, okay. Google Reviews also
1:51:06counts for SEO, uh, yes, especially for
1:51:09local SEO. Okay. Uh, Juan Carlos, if
1:51:12you can put your question in the chat,
1:51:14because if I keep giving people the
1:51:16floor, if I see it gets complicated
1:51:17later, I'll give you the floor. The
1:51:19thing is, if we keep giving people the
1:51:21floor, no, it'll go away, it'll go away
1:51:23. Thanks. Uh, uh, okay, Jose, it can be
1:51:29financed through, well, go ahead, there
1:51:32are options for everyone, and if not,
1:51:34write to me on WhatsApp. Okay. Uh, I'm
1:51:39a beginner, can I follow the course? I
1:51:41come from, but I'm a freelancer and I
1:51:42want to enter others. Without a doubt,
1:51:44without a doubt. I already explained
1:51:46that it's done, it's a step-by-step
1:51:48method for everyone to apply. Even,
1:51:51notice how easy it is that I even made
1:51:53a module for you to build a website if
1:51:54you don't have one. And you, I imagine
1:51:57from what you say, you even have a
1:51:59website, so you're already one step,
1:52:01one step ahead. Look at Renato, who had
1:52:04no idea about SEO, and look where he is
1:52:06now, making a living from SEO. Uh,
1:52:09let's see. Uh, I'm starting out as a
1:52:11web development freelancer and I know
1:52:13very basic SEO things. Should I start
1:52:15with the general course? Are you going
1:52:18to work in SEO? If you ask me if you
1:52:21are working in SEO and if it is useful
1:52:23for you to learn strategies for pricing
1:52:25, to manage yourself better, bill more,
1:52:27and earn your

About this transcript

This page contains the full transcript of Masterclass Pon al día tu SEO | Apertura oficial 4a edición del Método SEO de Peter by Peter Raventós, generated from the public captions YouTube serves with the video. The transcript has 20,267 words across 2,843 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

What you can do with it

Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to choose a caption track available on the video.

Free YouTube transcript tool

YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, caption language selection, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.