Master the Art of Storytelling in 8min — Transcript

Full transcript

1. 0:00Ever wondered how the biggest creators
2. 0:02keep you hooked while others lose you
3. 0:04within seconds? Well, I've studied
4. 0:07thousands of their videos and I found
5. 0:08that their stories follow the same six
6. 0:11steps. In this video, I'll break them
7. 0:13down so that you can use them to tell
8. 0:15insanely good stories. Step one,
9. 0:18mission. The best stories start with a
10. 0:21clear mission. Not just here's a video,
11. 0:23but instead here's what I'm trying to
12. 0:26do. Come along for a ride. Watch how
13. 0:28Matt Devela kicks it off in this video.
14. 0:30I'm going to quit caffeine for 30
15. 0:33days. Yeah.
16. 0:36[Music]
17. 0:39Or Brian Tran. My goal, become the most
18. 0:42famous person in the metaverse because
19. 0:44that person right now is definitely Mark
20. 0:45Zuckerberg. Not for long, Marky. And as
21. 0:48I took my last look at the real world.
22. 0:49Okay, that's a bit weird, but I'm in. Or
23. 0:51check out this one from Nicholas
24. 0:53Crystal. Nine weeks ago, I decided to
25. 0:56commit to the hardest physical challenge
26. 0:58of my whole life. Running a marathon.
27. 1:01Boom. Now you're like, "Wow, I need to
28. 1:03know whether he made it." That's the
29. 1:06magic of having a strong mission. It
30. 1:08opens this loop. You have to keep
31. 1:11watching to see what happens. So, think
32. 1:13of when you're planning your next video,
33. 1:16ask yourself, "What's that big goal that
34. 1:18I'm chasing?" Or, "What's that big
35. 1:20problem that I'm trying to solve?" and
36. 1:23then say it right away. That's your
37. 1:25hook. Step two, context. Now, once
38. 1:28you've shared your goal, take a step
39. 1:30back and give us some context. This is
40. 1:32where you answer two simple but pretty
41. 1:35powerful questions. Who are you? And why
42. 1:38does this matter to you? Let your
43. 1:40audience get to know you and actually
44. 1:41care for you. Watch how Nicholas Crystal
45. 1:43does it in his video. Right after he
46. 1:45says that he's going to run a marathon,
47. 1:47he explained that he used to hate
48. 1:49running, but that changed when he
49. 1:51finished his first half marathon. And
50. 1:53since then, he's actually been dreaming
51. 1:55about finally going to for this full
52. 1:58one. Now, this part is key. That makes
53. 2:00us care. Now, we're not just watching,
54. 2:03we're rooting for him. There is a
55. 2:05sentence that I love to use in my
56. 2:07stories to give that context. I say, "I
57. 2:10was the type of person who boop boop
58. 2:13boop." And then I add this kind of very
59. 2:15specific detail. For example, instead of
60. 2:17saying I was anxious, say I was the type
61. 2:21of person who rehearsed saying hi to the
62. 2:23cashier any time that I went into the
63. 2:26supermarket. Or instead of saying I was
64. 2:28disorganized, say I was the type of
65. 2:31person who walked myself out in front of
66. 2:34my apartment like five times just in one
67. 2:36week. Now those small details, they make
68. 2:39your story feel real, relatable, more
69. 2:42human. So, give us this glimpse into who
70. 2:45you are and why your goal matters so
71. 2:47much to you. But I guess don't spend too
72. 2:49much time on this because there's just
73. 2:51one more thing that you want to do to
74. 2:53raise the stakes. Step three, plan. So,
75. 2:56you've got this big goal. We know why it
76. 2:58matters to you. Now, it's time to tell
77. 3:00us how you plan to get there. So, what's
78. 3:02your what's your game plan? What are the
79. 3:05steps? Check out how Leon Hendris does
80. 3:07it where he shares his plan of cutting
81. 3:10all the distractions for 30 days.
82. 3:12Starting the day with no snoozing,
83. 3:14putting the phone away, meditating, a
84. 3:15cold shower, no social media
85. 3:16distraction. Eat from 1:00 to 6:00 p.m.
86. 3:18No cheat meals. 1 hour of podcast a day.
87. 3:20Tell my grandma I love her that was a
88. 3:21joke. Haha. Although I should work out
89. 3:23three times a week. No flippy floppy the
90. 3:25bing bong, if you know what I mean. And
91. 3:26at 9:00 p.m. wind down. I know, super
92. 3:29specific, right? A little funny. Totally
93. 3:31visual. and it instantly makes us think,
94. 3:34"Okay, this sounds cool, but will it
95. 3:36actually work?" And that's exactly what
96. 3:38you want. But keep the plan simple,
97. 3:41clear, and specific. But keep in mind,
98. 3:43those first three steps of the story,
99. 3:45they shouldn't take too long. You want
100. 3:47to move into the main part of the story
101. 3:49as quickly as possible. Step four,
102. 3:52rising action. All great stories are the
103. 3:55stance between progress and setback.
104. 3:58First the character moves a little bit
105. 4:00forward, but then this problem appears.
106. 4:02Then they recover from that, take
107. 4:03another step forward, but then again
108. 4:05some obstacle happens. This back and
109. 4:07forth is what keeps your audience
110. 4:09hooked. And the best storytellers do
111. 4:11that all the time. If we take Ryan
112. 4:13Tran's video about spending 100 days in
113. 4:16the metaverse, this is what he does
114. 4:18early on. He meets Clay. Now Clay is his
115. 4:21new best friend in the metaverse. But
116. 4:23then he loses touch with Clay and he
117. 4:25feels lost. But then he gets an
118. 4:27unexpected invite by his best friend.
119. 4:29The reunion is emotional. They dance
120. 4:32together. They play together. They're
121. 4:33they bond. But then another problem
122. 4:36comes up and it goes on like this
123. 4:38throughout the video. Progress, setback,
124. 4:41progress, setback, progress, setback.
125. 4:43Now, ideally, you want to make sure that
126. 4:44those setbacks that they actually get
127. 4:47bigger and bigger as the story moves
128. 4:49forward. So for your story, think what
129. 4:52are the setbacks that you've encountered
130. 4:54on your way towards aiming for that
131. 4:56goal. Now those setbacks can be anything
132. 4:59right can be a physical challenge like
133. 5:01maybe an injury, an illness, a burnout
134. 5:04or I guess an inner struggle like fear,
135. 5:07doubt or an insecurity or also any
136. 5:10external setback like losing a job or
137. 5:13running out of money. even other people
138. 5:15like I don't know your mom getting upset
139. 5:17or that coworker betraying you. Even
140. 5:20some time pressure like only having
141. 5:22maybe like two hours to finish this
142. 5:24massive task. Your job is to show the
143. 5:27ups and downs until you hit the biggest
144. 5:29turning point of your story. Step five,
145. 5:32climax. This is the peak of your story.
146. 5:36All the pressure builds up to this one
147. 5:38final moment. Now, this is where the
148. 5:41audience finds out, did you reach your
149. 5:44goal? Nicholas, for example, he brings
150. 5:46us into this final moment by showing a
151. 5:48few shots of how the marathon starts. We
152. 5:51can sense like the excitement in the air
153. 5:53and we are on the edges of our seats
154. 5:56wanting to find out if he actually makes
155. 5:58it. And a few minutes later, he does it.
156. 6:01He runs through the finish line reaching
157. 6:04his big goal. Now, this is the final and
158. 6:07most important part of the story. This
159. 6:09this is the moment of transformation.
160. 6:12Whatever your challenge was, now we can
161. 6:14see how you transformed. If for example
162. 6:16at the start you were nervous, well now
163. 6:18you're confident. If let's say you were
164. 6:20broke at the start, now you're rich. If
165. 6:23you feared public speaking, now you're
166. 6:25thriving on stage. Show us that change.
167. 6:28Let us feel how far you've come. Up
168. 6:30until now, the story has been mostly
169. 6:33about you. Right? It's your journey,
170. 6:35your goal, your challenges. In that
171. 6:37final step, it becomes about your
172. 6:39audience. Step six, reflection. This is
173. 6:43where you share what you learned. This
174. 6:45is your chance to make your story
175. 6:47meaningful for your viewer, to leave
176. 6:49them with something that they actually
177. 6:51remember, something that makes them
178. 6:53think or act differently. Let's actually
179. 6:56look at how Matt Devela does this in his
180. 6:58video after going, I think, 30 days
181. 7:01without coffee. As this 30-day
182. 7:03experiment comes to a close, would I do
183. 7:05it again? Absolutely not. Definitely
184. 7:09not. While I learned that I don't need
185. 7:10coffee, I learned that I really want it.
186. 7:13I love it as a part of my day, as a part
187. 7:15of my routine. Though, I will say that
188. 7:17doing this 30-day detox did allow me to
189. 7:20gain a greater appreciation for the
190. 7:22beverage that we love so much. You see
191. 7:24it right? It's a short, honest
192. 7:26reflection. What you want to do is do
193. 7:28the same in your video. Wrap it up by
194. 7:30sharing one clear takeaway. Now, what's
195. 7:33the one thing you learned through that
196. 7:35experience? And I know we're often
197. 7:36tempted to have multiple takeaways, but
198. 7:38focus on one single takeaway, something
199. 7:41that might inspire listeners to try out
200. 7:44something new, maybe look at a problem
201. 7:45differently, or take action in their own
202. 7:48life. That's it. Those are the six steps
203. 7:51that creators use to keep you hooked
204. 7:52from start to finish. But I guess
205. 7:55there's one thing. Here's the thing.
206. 7:57There are quite a few more juicy
207. 7:59storytelling techniques that we haven't
208. 8:00covered today. If you want to go even
209. 8:02deeper and learn some of my favorite
210. 8:05storytelling techniques, you may want to
211. 8:06check out this next video. See you
212. 8:09there.
213. 8:13[Music]