Marketing Secrets AI — Find the one big domino — Transcript
Full transcript
- 0:00big domino statement is all about
- 0:01understanding that your job is not to
- 0:03convince somebody of a whole bunch of
- 0:04different things to get them to buy
- 0:05something. It's figure out what is the
- 0:06one thing that you can convince them. If
- 0:08they believe that one thing, then
- 0:09they're they're going to buy no matter
- 0:10what. Okay? It's the it's the domino. If
- 0:12I can if I can push down this domino,
- 0:14it's going to knock down all the other
- 0:15dominoes and they're going to have to
- 0:16buy my product, my service, right?
- 0:21[music]
- 0:25Look at this.
- 0:28Look at this.
- 0:31Yeah, let's go.
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