Marketing is just fishing: Are you doing it wrong? 🤔 #marketingstrategy #businessgrowth #tips — Transcript

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1. 0:00Everything that you can learn about
2. 0:01marketing, you can learn from fishing.
3. 0:03We put a hook here and we would just
4. 0:05wait. This is the bottom. And you know
5. 0:07what kind of fish you catch here?
6. 0:08They're called bottom fish. They eat
7. 0:10whatever garbage is down there. It's not
8. 0:11prize fish. And when you pull them up,
9. 0:13you never know what you're going to get.
10. 0:15Can you relate with your marketing? You
11. 0:17don't know, you don't care, you throw
12. 0:18something out, eventually something gets
13. 0:20on the line, you pull it in and it's
14. 0:21like,
15. 0:22"I want to put you back." Then I go
16. 0:24salmon fishing and there's a very
17. 0:26specific technique. And it turns out
18. 0:28predatory fish only feed what's on top
19. 0:32of them. So if I'm a foot below this
20. 0:34fish, it's not going to see it, it's not
21. 0:35going to eat it. This is really, really
22. 0:37important. Once the fish hits the line,
23. 0:40they don't do what you think. So they
24. 0:42hit it and your line goes like that. And
25. 0:44if you don't know what you're doing, you
26. 0:44reel it up and there's nothing there cuz
27. 0:46you didn't give it time to hook itself.
28. 0:48So what you want to do is it taps and
29. 0:50then now you kind of get ready because
30. 0:51it's going to take that line. So when
31. 0:53the fish is ready, it lets you know when
32. 0:54it's ready to come in. Cuz you learn to
33. 0:56read the signals. How does this relate
34. 0:58to marketing? Well, first of all, who's
35. 1:00your target fish? Are you there where
36. 1:02they where they feed? Are you presenting
37. 1:04something to them where they can see,
38. 1:06visibility, and that they want? This is
39. 1:08all very important, right? And if you're
40. 1:10on the sales call cuz you have a bite
41. 1:13and you try to bring him in too fast,
42. 1:14line's going to break.