Manipulation Expert: How to Control Any Conversation & Spot Their Biggest Insecurity │Jack Neel — Transcript
Full transcript
- 0:00Chase Hughes, welcome to the Jack Neil
- 0:03podcast.
- 0:03>> Hey Jay.
- 0:05>> So, since we've just met each other and
- 0:06had a few minutes, I have a notepad
- 0:08here. And since you're a behavior
- 0:10expert, I was wondering if you could
- 0:12maybe write a few predictions about me
- 0:14just from interacting with me briefly in
- 0:16the past few minutes.
- 0:17>> What if I write down three of your
- 0:19biggest insecurities?
- 0:21>> That's a good one.
- 0:22>> And you don't have to read them on
- 0:23camera. You just got to say if they're
- 0:24accurate or not.
- 0:25>> Okay.
- 0:26>> And we'll we'll open it at the end. For
- 0:27the record, we have spoken for
- 0:29approximately 15 minutes.
- 0:31>> All right, there's number one. Number
- 0:33two, give me specific and I'll give you
- 0:36um give me a situation that you're in
- 0:38and I'll give you an insecurity in that
- 0:40situation.
- 0:41>> Um car.
- 0:42>> Uh for the third one, I'll write down
- 0:46the way that I know already that you use
- 0:49to escape from these first two. Yeah, we
- 0:52go for that. No one's ever done this.
- 0:56>> All right.
- 0:58and I'll sign it.
- 1:00>> We can just put that right there.
- 1:02Awesome. So, yeah, Chase has just made
- 1:04three predictions about my insecurities
- 1:07and uh one was how I deal with those
- 1:09insecurities and you haven't really
- 1:12asked me any questions uh to be able to
- 1:14know that. So, I'll be interested to see
- 1:16at the end of the podcast uh how that
- 1:17turns out. So just so you know just us
- 1:21talking right now um there's a lot that
- 1:24you can see on human beings and we can
- 1:26dig into that if you want to. I can tell
- 1:28you the methods uh that are apparent on
- 1:32most people.
- 1:33>> What can you tell about a person just by
- 1:34looking at their face?
- 1:37>> Quite a bit. So we spend most of our
- 1:39time in conversations looking at
- 1:41people's faces. Right. So that's that's
- 1:43where we always want to start teaching
- 1:44any kind of behavior reading or body
- 1:47language behavior profiling. The first
- 1:49thing that you you want to notice about
- 1:51a person's face is what are the lines
- 1:53that are etched into their face. So if
- 1:55you see somebody and this happens by the
- 1:57age of like 18 19, so it's not like
- 1:59lines from aging. This is lines from
- 2:02expression. So if someone's smiling all
- 2:04the time, I guarantee you've met people
- 2:06before. You'll see these little crows
- 2:08feet from a natural smile that are kind
- 2:10of etched because they live that life
- 2:12and they're kind of happy all the time.
- 2:15If somebody's angry all the time, you're
- 2:18going to see these two little muscles
- 2:20right here pulling together. This called
- 2:22the gloella. You're going to see kind of
- 2:23an etching right there. If somebody's
- 2:25really social, you're going to see more
- 2:27lines on the forehead develop because
- 2:29this our forehead is our social
- 2:31billboard and that's how we communicate
- 2:32emotion. So people are less likely to
- 2:36trust someone just instinctively if
- 2:38their forehead is covered up like your
- 2:40hair. But uh this is how we communicate
- 2:44like I enjoy your presence. Hello, good
- 2:47morning. If you raise your eyebrows when
- 2:50you talk to a person and you could try
- 2:51this as an experiment today. You're
- 2:53going in an airport here in a couple
- 2:54hours.
- 2:56If you just raise your eyebrows when you
- 2:58say hello, 90% of people will reflect
- 3:01back that eyebrow raise without knowing
- 3:03that they even did it. It's so
- 3:04instinctively programmed into human
- 3:06beings. So, you can see people who are
- 3:07naturally more social from the forehead,
- 3:09more enjoyment, uh, happiness driven
- 3:12from the crow's feet and the corner of
- 3:14the eyes. You can see anger right here.
- 3:16But one of the most profound things that
- 3:19I ever discovered was
- 3:22if you make a skeptical facial
- 3:24expression,
- 3:26the first thing it does is it raises
- 3:28your cheeks and compresses your lower
- 3:30eyelid. Like give it a shot really
- 3:32quick. Like somebody's feeding you
- 3:34[ __ ] It raises this up and kind of
- 3:35wrinkles the skin right here.
- 3:38So I thought if someone's spending a
- 3:40lifetime like thinking they're getting
- 3:42lied to or they're really skeptical
- 3:44that's going to etch onto the face. So I
- 3:47started experimenting with it and I
- 3:49thought this there's probably 20%
- 3:52effectiveness but it's more like a
- 3:54hundred and then I gave this information
- 3:57to two guys who are comedy hypnotists
- 4:00and maybe you've seen like a show or
- 4:02something. Um, but you know, they go on
- 4:04stage and bring people up and make them
- 4:06do crazy [ __ ] and all that. Um, and they
- 4:09have tested it with like between five to
- 4:1110,000 people and they said it's 100%.
- 4:14That people who wind up staying on stage
- 4:16and being highly suggestible have really
- 4:18smooth lower eyelids.
- 4:20>> Like I'm extremely suggestible to
- 4:22hypnosis and all that stuff. Look, see
- 4:24my eyelids have are totally smooth right
- 4:27there. you have somebody um your age,
- 4:31you still have like a le lower level of
- 4:33suggestability. So that would be factor
- 4:36two in the paper that we put together to
- 4:38write up on this. Um and that one we're
- 4:41still kind of figuring out, but so far
- 4:43it's between 90 and 100% accurate. Like
- 4:45the more suggestible someone is, the
- 4:46smoother their lower eyelids are going
- 4:48to be. And keep in mind there's this is
- 4:50not some published science. I haven't
- 4:52done any research. Well, scientific
- 4:54research on it, but it's anecdotal and
- 4:55I've seen so much proof, thousands and
- 4:58thousands of of repetitions.
- 5:00>> Is that something I have?
- 5:02>> You have an what would be called an LEF,
- 5:05lower eyelid factor 2, which means
- 5:07you're mildly suggestible. So, you have
- 5:10slight wrinkling there from kind of that
- 5:13expression over time.
- 5:15>> Interesting. So the next thing is and
- 5:18the most important thing that you can
- 5:19spot and this is for anybody if you're
- 5:22pitching, if you're negotiating, you can
- 5:24see it on a Zoom call is watching how
- 5:27often someone blinks. And this is one of
- 5:30the most powerful superpowers that you
- 5:32could you could ever have. So we call
- 5:35this blink rate and this is like how
- 5:38many times per minute a person is
- 5:39blinking and the average blink rate is
- 5:41between like 15 to 17 in a conversation
- 5:44for humans.
- 5:46If your blink rate starts going up,
- 5:48you're seeing stress in a person. So if
- 5:52we're in a conversation, let's say
- 5:53you're pitching a company or something
- 5:55and somebody asks you about your
- 5:56financial projections and your blink
- 5:58rate starts going through the roof as
- 5:59you're talking about all this money,
- 6:01that's a high stress response and that
- 6:04could be deceptive. But keep in mind,
- 6:06there's no behavior in human beings for
- 6:08deception. None. What we're looking for
- 6:10is a change or stress most of the time.
- 6:14So if I watch a person's blink rate go
- 6:17up, what I really want to understand is
- 6:19what's the context? What is what was
- 6:21just mentioned or talked about that that
- 6:23is making this change happen?
- 6:27So in a high stress scenario, you can
- 6:28see blink rate above 80 per minute. And
- 6:32in a low blink rate scenario, that's
- 6:35where we have focus. So, if someone's
- 6:38genuinely interested in a conversation,
- 6:40you'll see their blink rate drop almost
- 6:42to 3 to four per minute, which is a
- 6:45massive difference from four per minute
- 6:47to 80 per minute. And you can spot it
- 6:49from like 20 yards away. So, it's it's
- 6:53so easy to see stress and focus on a
- 6:56person. So, the last time you were
- 6:59really focused on like a movie that was
- 7:01really great, your blink rate was
- 7:02probably three or four. And the last
- 7:04time you were maybe doing something
- 7:06stressful like taking a math exam or
- 7:09doing something in school that stressed
- 7:10you out that your blink rate was
- 7:12probably 70 or 80. The cool thing is
- 7:16we're almost never aware of how often
- 7:20we're blinking. So it's so outside of
- 7:22our conscious awareness that we don't
- 7:24keep it under natural control all the
- 7:26time. And it's hard to control. So, I
- 7:28can look at any conversation like if you
- 7:30you look across an airport or a
- 7:32restaurant at two people talking, you
- 7:35can see who's more relaxed than the
- 7:36other person right away. And that's just
- 7:38looking at the eyes. So, we're just
- 7:39looking at face. This is not even the
- 7:41rest of the body. So, now we can see not
- 7:44just he has a high blink rate or a low
- 7:46blink rate. What we're really wanting to
- 7:48look for, if I'm teaching you to do this
- 7:50as a trial consultant or you're about to
- 7:52go select a jury or help a lawyer select
- 7:54a jury, you want to look for change. You
- 7:58don't want to look for, oh, it's high.
- 7:59Oh, it's low. I'm what I'm in the
- 8:02business of is spotting changes. So,
- 8:04this person behaved this way a few
- 8:06minutes ago and it just shifted to
- 8:08something else. So, if if I'm doing
- 8:10public speaking, I'm speaking on stage a
- 8:12lot and stuff like that.
- 8:14I'm making eye contact with people that
- 8:17are out in the crowd, the people that
- 8:18are sitting out there in the audience.
- 8:20And as I'm doing that, I'm looking at
- 8:23eyeballs so I can average the entire
- 8:25room's blink rate.
- 8:28So my job as a public speaker is to keep
- 8:30low blink rate as possible. That means
- 8:33focus is happening. So I'm looking out
- 8:35around the crowd and I see blink rates
- 8:38starting to go up. I'm seeing people
- 8:39blink more often. I know instantly that
- 8:42I'm losing attention. They're getting
- 8:44stressed out. They're thinking about
- 8:46lunch. So I'll raise my voice up higher.
- 8:48I'll walk to the other side of the
- 8:49stage. I'll clap my hands really loud or
- 8:51change the subject and automatically I
- 8:53start seeing blink rate go back down
- 8:54again because I've regenerated focus.
- 8:58And you can spot that in any
- 9:00conversation. And think about like if
- 9:02you want to ask someone a question about
- 9:04something that should not cause them
- 9:06stress, but you're seeing that blink
- 9:08rate goes up. That's a big deal. You're
- 9:10seeing it change to this high blink
- 9:12rate. So we teach this in jury selection
- 9:16and all that kind of stuff, but you
- 9:17don't have to count. And that's where
- 9:19that stresses a lot of people out. Like
- 9:21I'm sitting here counting how how often
- 9:23somebody's blinking. You practice just
- 9:25looking how often someone's blinking and
- 9:27saying that that looks pretty normal.
- 9:29That looks pretty slow. That looks
- 9:31pretty fast. So your job after that is
- 9:33is it increasing or decreasing. And if
- 9:36you want to persuade someone, you want
- 9:38to influence someone, your goal is to
- 9:41get them to blink less and less often.
- 9:43That means that they're gener you're
- 9:44generating more and more focus in them
- 9:47subconsciously.
- 9:48>> Does that make sense?
- 9:49>> Yeah.
- 9:50>> And the second thing is uh shutter
- 9:52speed. And the shutter speed is the
- 9:55speed of the eyelid closing and then
- 9:57opening back up again. So we see an
- 10:01increase in shutter speed with fear and
- 10:03we see a decrease in shutter speed with
- 10:05comfort.
- 10:07So when somebody is fully comfortable,
- 10:09let's say we start a conversation and
- 10:11all of a sudden I start talking about uh
- 10:14unpaid bills and I see someone's shutter
- 10:16speed increase and their blink rate
- 10:18starts going up. I know that that is a
- 10:20really hot topic for that person. I
- 10:21can't read their mind, but I know that
- 10:24I'm seeing a reaction based off of
- 10:26subject matter. Does that make sense?
- 10:29So, with the face, like just a couple of
- 10:31the things that you need to be on the
- 10:32lookout for, especially if you're
- 10:34dealing in business, negotiations, women
- 10:37going out on dates with like
- 10:38manipulative dudes and they need to spot
- 10:40it way sooner so that they don't get
- 10:42like sucked into some horrible vortex
- 10:46is lip compression. And this one is
- 10:49really easy to spot and it's a very
- 10:52universal thing across all cultures.
- 10:56Lip compression is when someone squeezes
- 10:58their lips together, you'll see like
- 11:00like that. And it usually means almost
- 11:03all the time withheld opinions.
- 11:07So like if we're talking and you're
- 11:09like, "Uh, Chase, how do you like the
- 11:10new thing that you that you just
- 11:12bought?" I'm like, "Oh, it's great."
- 11:15So you're seeing somebody withhold some
- 11:17kind of opinion. Not deception. It's not
- 11:19lying, per se. It's obviously based on
- 11:21the context, but it's really important
- 11:23to be able to say, "Oh, there's
- 11:25something being held back." It doesn't
- 11:26mean you need to dig it out or anything,
- 11:28but it's good as a data point to know
- 11:30that there's something here. If I'm in
- 11:32sales and I see lip compression, I know,
- 11:34look, I'm just not going to talk about
- 11:35that [ __ ] anymore. I'm not going to
- 11:36bring that that topic up anymore. If I'm
- 11:39in u an interrogation, I know I'm I may
- 11:43need to ask more questions about that
- 11:44thing. But it's very powerful to notice
- 11:48if you see when a topic's bringing being
- 11:50brought up, someone's listening and they
- 11:53do this lip compression behavior, it's
- 11:55most often withheld opinions or
- 11:57something being withheld emotion. And
- 12:00the other variation of this is lip
- 12:03retraction.
- 12:04And this is when the lip goes past the
- 12:06barrier of the teeth. So when you see
- 12:08the lip go like into the mouth or you
- 12:10see a finger go into the mouth,
- 12:12something passes the barrier of the
- 12:13teeth, it's a need for reassurance most
- 12:16of the time. So, and you'll see that
- 12:19like um I'll be calling someone up on
- 12:22stage or I'll do uh some kind of thing
- 12:25where I'm talking to a person and you'll
- 12:27see them do some kind of thing where
- 12:28something's going into their mouth. I'll
- 12:30you right away I know that that person
- 12:32needs some kind of reassurance and it is
- 12:34so powerful. It could it could
- 12:36drastically change how you react to
- 12:38people and how you communicate to
- 12:39people. It can make you a much better
- 12:40communicator. As you start seeing blink
- 12:43rate go up, I know I'm going to change
- 12:44the conversation to something cuz I know
- 12:46you're being stressed out. If I bring
- 12:48something up, I see lib compression. I
- 12:49know that there may be something there
- 12:51or I need to move off of this topic. Or
- 12:53if I'm in an interrogation, I need to
- 12:55dig in this topic. So that's just just
- 12:58looking at the face. Those are just a
- 13:00few things that we can start looking
- 13:01for.
- 13:03What else do you suspect uh you can tell
- 13:07but might not be 100% certain? You'd
- 13:10mentioned the eye thing wasn't proven
- 13:12through data, but is there anything
- 13:13else? Like uh I've heard a lot of people
- 13:16talk about physiogamy. Yeah. Like being
- 13:20able to tell based on like jaw structure
- 13:22and like nose structure, like tilt of
- 13:24eyes, like that type of stuff. Is that
- 13:26all [ __ ] or
- 13:27>> I think most of it's been discredited
- 13:29and disproven. And I think if it was
- 13:33if it was even proven to be 20%
- 13:36reliable, I would be like on I'd be on
- 13:38board. I'd say let's let's learn it and
- 13:41and add that to my stack of data.
- 13:43Because when I'm looking at a person,
- 13:44I'm not looking for one thing. I'm
- 13:46looking for a cluster of different
- 13:48things that will tell me one piece of
- 13:49information. Does that make sense?
- 13:51>> Yeah.
- 13:52So physomy started back u 17 I think in
- 13:57the late 1700s and they would make these
- 14:00models of the human head and based on
- 14:03where the lumps are on the skull they
- 14:05would say oh this is a high intelligence
- 14:07and this is a low intelligence and then
- 14:09they went into facial shapes and
- 14:11structures and
- 14:13I think 99% of that stuff has been
- 14:15discredited completely discredited but I
- 14:18will I will say as a caveat if I want to
- 14:21simulate. I want to do research on
- 14:23highstakes intelligence interrogations
- 14:26where we have like a detainee and an
- 14:27interrogator and I give a couple of
- 14:30college kids a lunch voucher to come up
- 14:33here and volunteer for an experiment and
- 14:35then they pronounce like, oh, we did
- 14:37research on interrogation. There is
- 14:39nothing
- 14:41nothing that a college can simulate that
- 14:44would be even remotely close to an
- 14:46intelligence interrogation scenario
- 14:48where their person's sleepdeprived.
- 14:50they're facing the death penalty if they
- 14:52give out information. You can't
- 14:54replicate a lot of human behavior in
- 14:57some college basement somewhere doing an
- 14:59experiment. So, it's very hard to
- 15:01quantify. And I think a lot of people
- 15:04make a terrible mistake of thinking that
- 15:07human behavior is a science and not just
- 15:09and not an art form because every human
- 15:11being is a little bit different.
- 15:13Everybody's got different background and
- 15:15different culture and different [ __ ]
- 15:16from their childhood kind of still kind
- 15:18of running the the little programs and
- 15:20stuff in the background. So treating it
- 15:23like it's geometry where we can just
- 15:25accurately predict everything and like
- 15:28relying solely on one psychology
- 15:30textbook and that's the source that's
- 15:32ground truth about every human being in
- 15:34the world. I think that that is a
- 15:36mistake. But I do think it is a blend of
- 15:39art and science. And I think what I do
- 15:41when it comes to behavior profiling is a
- 15:43lot like uh being a meteorologist. I
- 15:46have all these little data points. So
- 15:48this is likely what's going to happen.
- 15:51So we kind of we deal in likelihood
- 15:53instead of like this is the pronounced
- 15:55actual thing.
- 15:56>> What's the easiest way to make someone
- 15:57feel comfortable around you?
- 15:59>> Man, that's fantastic. Um,
- 16:03one of the fastest ways that a person
- 16:04gets to feel comfortable, there's a few
- 16:07different ways. Number one is that they
- 16:10see you as predictable and reliable.
- 16:14And so that starts with like this person
- 16:17a is not a threat. So not being a threat
- 16:20means I'm not facing a person headon.
- 16:23Like the way you and I are facing right
- 16:24now is nonadversarial.
- 16:27our brains are kind of wired to be a
- 16:29little bit more competitive when people
- 16:30are sitting directly facing head-on to
- 16:33each other. This is why uh in the bars
- 16:36back in even in the Old West, they they
- 16:38knew this. They didn't know really why,
- 16:41but they knew that I'm going to sit a
- 16:42bunch of dudes at a bar who are getting
- 16:44drunk.
- 16:46For them to be able to talk to each
- 16:47other, they have to see each other. So,
- 16:49let's put up a huge mirror on the back
- 16:52of the bar where they can look at each
- 16:53other without facing each other. So it
- 16:55it lowered the likelihood of fights
- 16:57taking place. So that would be number
- 17:00one is like am I in some kind of
- 17:02nonverbal position that creates some
- 17:05kind of adversarial
- 17:07thought process in their mamalian part
- 17:09of their brain.
- 17:10>> Is that specific to men though or
- 17:12>> Oh no no like if you uh women have the
- 17:16exact same uh fight orflight response.
- 17:18So like when another human, a woman or a
- 17:21man comes up and like facing directly
- 17:23onto that person, it triggers our brain
- 17:25to say this might be a conflict or
- 17:28confrontation. This might be something I
- 17:30have to deal with physically. So let me
- 17:32just explain like our brain
- 17:36has not changed in about 200,000 years.
- 17:39And we do not have a part of the brain
- 17:41dedicated a hierarchical structure of
- 17:44the brain dedicated to language. None.
- 17:49This is why like it takes babies years
- 17:51to start talking and speaking. We have
- 17:53to learn that. But a baby can walk. A
- 17:56baby can learn this sign language like
- 17:58milk and I want more. And we can do all
- 18:02of that because we have hierarchical
- 18:04structures for those things. But we do
- 18:06not for language. Language is relatively
- 18:08new to our species. So we rely on a lot
- 18:12of non-verbal communication, but we read
- 18:14other people at this gut level. or if
- 18:17it's a woman, it would be reading people
- 18:18with like some intuition or women's
- 18:21intuition is way better than men's in my
- 18:24opinion. But we read these micro
- 18:25movements first and the mamalian brain
- 18:27is what's truly in charge of a human
- 18:30being. So if I'm thinking I need to make
- 18:32someone comfortable, what most people
- 18:33would think is what are the words I need
- 18:35to say? And language is always above and
- 18:40beyond the least important thing uh in
- 18:42persuasion and influence. Least
- 18:44important. It's the last part of our
- 18:46brain that evolved. So, it's the least
- 18:48important thing. So, if you think of
- 18:53any sales team in the world, and I'm
- 18:56sure you've dealt with a lot of dudes
- 18:57who do like online sales, they have a
- 19:00sales team. Like our mutual friend
- 19:02Marcel has his own sales team. One of
- 19:05the biggest mistakes I've seen in since
- 19:07I've retired from the military and now I
- 19:09train a lot of sales teams around the
- 19:11country is they want a better sales
- 19:14script. That's it. So I show up and
- 19:16they're like, "Oh, we need different
- 19:17words." And I say, "If you paid me $10
- 19:21million and I developed the best sales
- 19:23script on planet Earth in the history of
- 19:25humankind and gave it to one of your
- 19:28salespeople that has social anxiety,
- 19:30it's the crappiest sales script in the
- 19:32world, and you're going to blame it on
- 19:34the script. I can give you every single
- 19:36word to say, but if you're not
- 19:38communicating the right signals
- 19:40nonverbbally,
- 19:42those words are meaningless. they're
- 19:44they have no effect. So it's so
- 19:46important that we understand my ability
- 19:49to make another person comfortable is
- 19:52nonverbal. 90% non-verbal. So it's how
- 19:55am I approaching that person?
- 19:58So making someone comfortable and making
- 20:00someone trust you about the same thing.
- 20:03And then we get into authority. Are you
- 20:04an authority figure? So you can be
- 20:07dominant but not doineering.
- 20:10You could be in control but not
- 20:12controlling.
- 20:13But you do this all non-verbbally. Are
- 20:15you in charge of yourself? Do you have
- 20:17high self-confidence? Do you uh present
- 20:20a non-threatening uh body language and
- 20:22and demeanor? And one of the the best,
- 20:25most powerful ways to start
- 20:28communicating that is by communicating
- 20:30with your palms open. And this is
- 20:32proven. There's even a TED talk about it
- 20:35by a good friend of mine named Mark
- 20:36Bowden. And uh he's on the Behavior
- 20:39Panel YouTube channel with us. We cover
- 20:41a lot of true crime body language
- 20:42breakdowns and stuff. If you watch this
- 20:44TED talk, it's fascinating. But as a as
- 20:46a quick post-it note summary of what
- 20:49this means is while you're speaking, if
- 20:52you're speaking with your arms and hands
- 20:55at naval height, so like even with your
- 20:57belly button and your palms open, when
- 20:59you're making these important points in
- 21:02what you're saying, people are like 10x
- 21:04more likely to believe you and trust you
- 21:06and trust in what you say just by having
- 21:09these open poems. And you can
- 21:11demonstrate it so quickly and so easily.
- 21:14Like even in a seated position, if I'm
- 21:16sitting here like this and I'm covering
- 21:17my genitals right now, which is a fear
- 21:19response when people lie or when they're
- 21:22scared or when they're really fearful
- 21:23about what they're saying or what
- 21:25they're experiencing, right? And I say,
- 21:27"Jack, you can trust me. It feels
- 21:30weird."
- 21:31>> So if I cover my abdomen, because we
- 21:33don't have bones right here to protect
- 21:34organs, right? So one of the things we
- 21:36do when we're fearful is put bones where
- 21:38there aren't any bones. So, we'll kind
- 21:40of cover this abdomen. Women are more
- 21:41likely to do it. But I say, "Jack, you
- 21:43can trust me." Or if we're talking like
- 21:45this, and I say, "Jack, you can trust
- 21:47me." It It feels different in your brain
- 21:51cuz we have this hard wiring to see this
- 21:53openness, this open non-verbal
- 21:56communication. It feels completely
- 21:57different. And Mark Bowden calls this
- 21:59the truth plane where people are just
- 22:01way more likely to accept what you say
- 22:04or believe you. And in reality, making
- 22:07someone comfortable is about having
- 22:10confidence that's actually contagious.
- 22:13That when somebody has confidence that's
- 22:15artificial, it makes other people feel
- 22:17small. If your confidence is genuine and
- 22:20you're you're not faking confidence out
- 22:22of ego, that's what makes people small.
- 22:25But if I'm truly confident, it should
- 22:27make other people confident. even if
- 22:29they have social anxiety, even if
- 22:30they're stressed out, I have a calm
- 22:32demeanor and enough composure that my
- 22:35confidence I have enough that I can
- 22:37transfer to other people. If you talk
- 22:39about persuasion and influence, whether
- 22:41you're a cult recruiter or an
- 22:43interrogator or a parent uh trying to
- 22:46raise a kid, you want your confidence to
- 22:48be contagious. Your number one goal is
- 22:50to transfer my level of confidence to
- 22:53that other person so they can make a
- 22:55decision. I want to increase their
- 22:57confidence. So that's the number one
- 22:59thing is having confidence to the point
- 23:01where it's transferable to the other
- 23:03person.
- 23:04>> I wanted to touch on what you said a
- 23:05minute ago about the uh like crotch
- 23:07exposure. Uh just because there was this
- 23:10interview a few days ago with Trump and
- 23:11Zalinsky and people were commenting on
- 23:13the fact that uh Trump was kind of
- 23:15covering his genitals and Zillinsky was
- 23:17like sitting like this. So like what
- 23:19does that mean? like uh like you're
- 23:22hiding something if you're covering your
- 23:23crotch or like what what's kind of the
- 23:25thing there?
- 23:25>> There's going to be a lot of body
- 23:26language experts out there. Somehow I
- 23:28got voted the number one body language
- 23:30expert in the world on this like global
- 23:32gurus thing. They stopped put they
- 23:34stopped that category. I think maybe a
- 23:36lot of the votes were my mom going on
- 23:38there. But in reality, what a lot of
- 23:41these experts are going to say are he
- 23:44did this so this might mean this. But
- 23:48what you won't hear them say is talking
- 23:50about changes, which we already talked
- 23:53about. When did that happen? How long
- 23:56did it stay that way? And when did it
- 23:58open back up again? So, what was the
- 24:00moment that happened when the movement
- 24:01took place of that genital protection
- 24:04behavior? And there's probably a few
- 24:07still frames you could get where
- 24:08Zilinsky is covering his abdomen,
- 24:11covering his crotch. There's you can get
- 24:13still shots to to mean anything that you
- 24:16want them to mean.
- 24:17But what we really need to pay attention
- 24:19to is the change. So I didn't I actually
- 24:23haven't watched it. It's just stressful
- 24:24and I just choose not to watch anything
- 24:27negative or weird. I just don't expose
- 24:29my brain to it. But in any situation,
- 24:32you can cherrypick little pieces of data
- 24:35until you turn on the job of I'm looking
- 24:38for changes to behavior. And that's the
- 24:41number one thing. So it it I would say
- 24:44that there's some people out there that
- 24:46will say, "Oh, Zalinsky was confident.
- 24:48Trump was not." Maybe the whole
- 24:50interview didn't look like that. I don't
- 24:51know. If the whole interview was like
- 24:53that and his hands were like covering
- 24:54his crotch the whole time, I would say
- 24:56there's some insecurity. Men will will
- 24:58kind of do this behavior of covering
- 25:00their their genitals. And women during
- 25:03three key periods, that's feeling
- 25:04vulnerable, feeling threatened, or
- 25:06feeling insecure. Those three. And women
- 25:09instead of covering the crotch will
- 25:11usually put an arm across their abdomen
- 25:14and they'll cover the uterus.
- 25:16And you'll see this that um I can't
- 25:19remember where this was this research
- 25:20was done but uh young girls going to
- 25:24college for the first time. So they're
- 25:25in this new environment.
- 25:27Uh the first like 8 to nine days I think
- 25:30of school they would carry their books
- 25:32and stuff in front of their abdomen. And
- 25:34the more socially comfortable they got
- 25:36with everybody, the books will be
- 25:37carried a little bit lower and lower and
- 25:38lower and then down at the side.
- 25:40>> Uh, and men are likely to do the same
- 25:43thing. So, we'll kind of pull our arms
- 25:44in when we're feeling those moments. But
- 25:47always think about the change like when
- 25:50is it happening? So, the movement.
- 25:51There's so many body language experts
- 25:53out there that speak about body language
- 25:56like it's a still image. And I've never
- 25:59understood that because of when I first
- 26:01started learning, I thought, "Oh, this
- 26:03is a I learned by looking at pictures in
- 26:04a book. I'm like, still image, still
- 26:06image." And I know what that means if I
- 26:08see it. I don't I need to look for the
- 26:10change to that behavior when someone
- 26:13moves to that behavior. So, if if you
- 26:15see Trump covering his genitals the
- 26:17whole time, I would say there's a pretty
- 26:20good bet there's vulnerable, threatened,
- 26:21or insecure. It's one of those three
- 26:23things. I mean, you've been on a lot of
- 26:25podcast and and a lot of high stakes
- 26:27negotiations. How do you get what you
- 26:29want out of an interaction?
- 26:31>> Okay. So, number one, I need to figure
- 26:34out what my desired outcome is. So, I
- 26:37need to go in there with an outcome in
- 26:40mind. And a lot of people don't. And
- 26:42every conversation, you should have an
- 26:44outcome. I want this person to feel
- 26:45great. Could be an acceptable outcome.
- 26:48But right off the bat, you want to get
- 26:51them to start making identity
- 26:53agreements. And this is just kind of a
- 26:55little micro class of things that you
- 26:57can do. Identity agreements means that
- 27:00you get them to either verbally or in
- 27:02their own head say, "I am the type of
- 27:05person who fill in the blank."
- 27:08So what I've teach in sales and even in
- 27:11interrogations is
- 27:14if we start a conversation and I say,
- 27:18you know, Jack, there are so many
- 27:20podcasters out there who are just have
- 27:22this rigorous structure that they have
- 27:24to follow and it's kind of nauseating to
- 27:28be on the podcast. So I'm glad I'm in
- 27:29here with you today. I didn't say
- 27:31anything about you, but I got you to
- 27:33mentally agree that you are not one type
- 27:36of person.
- 27:37Do you see how quickly that starts to
- 27:39that can start compounding really quick?
- 27:42So, if I walked in here like that, I
- 27:44could I might be able to get you to not
- 27:46pull out your iPad, to not do anything.
- 27:48Does that make sense so far? So, I've
- 27:52just say there's so many people who do X
- 27:54behavior. I'm glad that it's you and me
- 27:57here today. I'm glad that you and I are
- 27:59talking. I'm getting you to agree that
- 28:02you are not that type of person.
- 28:05And imagine if I had come in here and
- 28:08I'll just use you and me as an example
- 28:09if that's all right with you.
- 28:10>> Yeah, for sure.
- 28:12>> Imagine if I like uh when I came into
- 28:14the studio today, I was down in this
- 28:16little parking lot area. You were up
- 28:18this up the stairs and as I was walking
- 28:21up the stairs, I said, "Dude, I was just
- 28:22watching your podcast. It is so
- 28:26refreshing to see somebody who is a
- 28:30podcaster and can still do whatever I
- 28:33say. I can make sure that you'll
- 28:35probably do that or act that way on the
- 28:37show because I've I didn't get you to
- 28:39agree to an idea. I got you to agree to
- 28:42an identity.
- 28:44>> And identity is the strongest way to
- 28:46influence a human being to get them to
- 28:47agree to who they are as a person. So
- 28:49let's say I wanted you to be more open
- 28:52and vulnerable about yourself. So, I
- 28:54walk I'm walking up these stairs and I'm
- 28:56like, "Dude, I just finished watching
- 28:58your podcast and like so many podcasters
- 29:00are so closed off and just they push
- 29:04these barriers up and they they try to
- 29:05fake every fake their way through
- 29:07podcast." So, it's really rare to see
- 29:08somebody who is just genuinely open and
- 29:11authentic. So, I really appreciate it. I
- 29:13didn't say that that was you,
- 29:16but your head said it was you. But if I
- 29:19say you are this kind of person and you
- 29:21and I give you these direct compliments,
- 29:23your brain feels like it's being
- 29:25influenced. Your brain feels like
- 29:26there's some manipulation going on. But
- 29:28if I take that out, I'm taking away your
- 29:30ability to really scrutinize what I'm
- 29:32saying because I'm just making a
- 29:33generalized statement
- 29:36even though I'm getting you to say yes,
- 29:38that is me. Does that make sense?
- 29:40>> Yeah. And another way, and this is just
- 29:43like the first beginning of a
- 29:44conversation,
- 29:46and let's say I said, you know, Jack, I
- 29:47just watch your watched your podcast. I
- 29:49I got to tell you, man, as a behavior
- 29:52guy, I'm wondering like, how did you get
- 29:54this open and just completely raw and
- 29:57able to share all your feelings at at
- 30:00your age? I think I was like 30 until I
- 30:02got that open with other people. And the
- 30:04moment that you start answering that
- 30:06question,
- 30:07you're agreeing to an identity verbally.
- 30:10Now I've got you to verbally agree to an
- 30:11identity. And most of the time, like if
- 30:14you just memorize that one phrase, if
- 30:16like you want a quick oneliner, which I
- 30:18hate uh these little scripts and stuff,
- 30:20but ask somebody like how did you get
- 30:24this open with other people? Have you
- 30:26always been this way or is this
- 30:27something you had to work on? I know I
- 30:29had social anxiety. I had to work on it.
- 30:32So, I'm curious about something and then
- 30:34I make an admission
- 30:36and it makes the admission look more
- 30:38honest if I touch my chest.
- 30:41>> And you probably notice the feeling of
- 30:42like this looks a lot more genuine. My
- 30:44eyebrows going up. I'm kind of touching
- 30:46my chest, making an admission. And the
- 30:49moment that you start answering that,
- 30:50I'm I'm I'm nailing down what you're
- 30:53allowed to do with me in the future.
- 30:56So, I'm I'm removing the possibility
- 30:58that you're going to be more holding
- 31:01back. I'm not completely eliminating it,
- 31:04but I'm lessening that likelihood. So,
- 31:06every moment in a conversation is about
- 31:09crafting the likelihood of the behaviors
- 31:11that are going to follow.
- 31:12>> Yeah. I I I'm really interested in the
- 31:14identity thing. I will say like
- 31:16researching you uh the past couple
- 31:19weeks, I've like that's been my biggest
- 31:22takeaway by far. like that seems to be
- 31:24the root of most conflicts between
- 31:26people. Like uh essentially if you have
- 31:29an opinion that I disagree with, it's
- 31:31more so I don't want to have the
- 31:33identity of the person that would agree
- 31:35with that opinion. And that's where we
- 31:36see like this uh like bifurcation of
- 31:40politics like between liberals and
- 31:41conservatives. It's more so that people
- 31:43want to identify with that side of the
- 31:46aisle more so than actually live out
- 31:49what that opinion looks like. Um, I
- 31:52guess what I want to ask you about
- 31:54utilizing the identity or just in terms
- 31:56of getting what you want out of a
- 31:57conversation, say this podcast for
- 32:00instance, uh, I might have to, uh, cut
- 32:04it a bit short in a couple hours because
- 32:06I have a flight to make. How would you
- 32:09kind of go about, uh, if you really
- 32:12wanted to be on here for like 5 hours
- 32:13with me? like how would you steer the
- 32:15conversation in a way without like any
- 32:17sort of bribe or anything to make that
- 32:19happen?
- 32:20>> Yeah. So, let's start from the me being
- 32:21in the parking lot like I was this
- 32:23morning. So, for reference, like we're
- 32:25on the second floor of a building,
- 32:26there's an outdoor staircase. I'm
- 32:28standing out there and you kind of came
- 32:29out and said, "Hey," and that was like,
- 32:31"Let's start with that." So, the moment
- 32:34I'm walking up the stairs, I say I'll
- 32:37say the exact same intro. and say,
- 32:39"Jack, I just watched a couple of your
- 32:41podcasts yesterday to get ready for
- 32:42this, and I was just on the on the way
- 32:44over here. I was watching this one with
- 32:47this other guy, and I got to say, man,
- 32:49this is there are so many podcast hosts
- 32:52out there who just rush and rush to get
- 32:55something over with. And it's it's kind
- 32:58of disgusting because it's like this
- 32:59mechanistic process where people just
- 33:01want to churn out content where they've
- 33:03got [ __ ] to do, so they end the podcast
- 33:05early and they do all these things. they
- 33:07don't really prioritize their guest and
- 33:08you do like it's amazing that I I I go
- 33:12on so many podcasts and there's nobody
- 33:14that really prioritizes getting
- 33:15everything that they can from a guest
- 33:17and I really appreciate that you do
- 33:18that. So it was framed as a compliment
- 33:21but you you've agreed that you are a
- 33:23certain type of person at this moment.
- 33:26>> That would have at least got you 15 more
- 33:27minutes. [laughter]
- 33:29>> And that's just the beginning.
- 33:31Um, and so right away that so I didn't
- 33:35get you to agree to an idea. I got you
- 33:37to agree that you're a certain type of
- 33:39person. And this is in the first 30
- 33:42seconds. Uh, influencing someone long
- 33:46term is more is not just like, hey, let
- 33:48me just keep hacking away at this
- 33:50identity. There's ideas that come in
- 33:52there, too. And what I did there is
- 33:55called a negative dissociation. So, and
- 33:58this is part of a NCI, the system that I
- 34:00teach government and and people all over
- 34:03the world is called NCI, neurocognitive
- 34:05intelligence. And one of the methods in
- 34:07there is called negative dissociation.
- 34:10So, I I don't want you to have a certain
- 34:12trait. And so, all I'll do is talk
- 34:14negatively about a certain group of
- 34:16people and how they have this trait.
- 34:18Right? So, let's let's say now we're
- 34:21inside. Uh, I've already said that first
- 34:24thing to you. And then I say like,
- 34:27you know, you've been doing podcasts a
- 34:29while. You've got a million subscribers
- 34:30now on uh YouTube. And
- 34:34I'm just amazed at how many douchebags
- 34:37there are out there hosting podcasts
- 34:39nowadays. And I'm really excited to come
- 34:42here because every time I've sat with
- 34:44one of these people, I've been on a lot
- 34:45of podcasts. Every time I sit down with
- 34:47one of these people, it's like they have
- 34:49a clock ticking down and they have to
- 34:52just pay attention to the clock and it's
- 34:54almost like I'm sitting with a doctor
- 34:56who doesn't give a [ __ ] about me. So now
- 34:58I've given you a scenario that that your
- 34:59brain has automatically got a relation
- 35:01to, right? So I've putting a picture in
- 35:03your head, a negative one, and it's just
- 35:07really mechanistic. And I've seen so
- 35:10many of your shows and I it's good to be
- 35:12with somebody who is willing to stick
- 35:14around and like get the full story when
- 35:16they need to do that. Now that's
- 35:18identity again. So you could keep going
- 35:21down a hill and if you keep doing it
- 35:25over and over using the same technique,
- 35:27it's going to be very obvious and it's
- 35:28going to be like, "Oh, why is he why
- 35:30does he keep saying this shit?" So from
- 35:33identity, I want to go to expectancy.
- 35:37So if if you have confidence and you
- 35:39have authority, you can create
- 35:40expectancy.
- 35:41So priming is another the identity and
- 35:45then priming. So priming is setting the
- 35:48stage every moment of
- 35:51a conversation. We're getting the
- 35:52person's brain ready for the next thing
- 35:54that's going to happen. And a lot of
- 35:56people are like, I'm just going to read
- 35:57the script and then the sale is going to
- 35:59happen. The sale happens like in starts
- 36:01at the first 5 seconds, right? So the
- 36:04next one is priming. I'm going to start
- 36:06putting in small seeds of thoughts in
- 36:09your head and to to discuss this like to
- 36:12understand the concept of priming. They
- 36:15did uh and I'm no expert on this study
- 36:18or anything. I'm going to probably
- 36:19butcher this. They did this study where
- 36:22people were taking a word search puzzle
- 36:25and in the group they put these words in
- 36:29the puzzle that were in that were
- 36:31loosely related to old age.
- 36:34Florida, wrinkle, pain, retirement, all
- 36:38of this. Like there's probably 10 or 15
- 36:40words in there. I can't remember them
- 36:41all. But just after taking just after
- 36:45being exposed to those words for a few
- 36:47minutes, the speed that they exited the
- 36:50testing room and walked down the hallway
- 36:52was reduced by like somewhere near 30
- 36:5440%. So they started walking slower just
- 36:58cuz they were exposed to these words.
- 37:00And
- 37:02if you have an outcome in mind, the
- 37:04number one thing you need to do is prime
- 37:06that person to think of that outcome.
- 37:10Does that make sense?
- 37:11>> Yeah.
- 37:11>> So we're
- 37:14none of these techniques work very well
- 37:16unless you have authority and you have
- 37:17confidence.
- 37:19So when we're talking about these
- 37:21techniques, these are language like we
- 37:22talked about. It's the least least
- 37:24important thing. And
- 37:28so right after that, I would ask if
- 37:30you're on the clock and then how
- 37:31flexible you are. And I would talk about
- 37:33time and how time can be flexible. And I
- 37:36would I would mention how I changed my
- 37:37flight just a few days ago and it was
- 37:39really easy and it didn't really impact
- 37:41my trip very much. Just bringing these
- 37:44subjects up on a very regular basis.
- 37:46There's a ton of techniques we could
- 37:48talk about if we have like a specific
- 37:50scenario, anything or or interrogation
- 37:52if you want to, but
- 37:54there are so many things that go back to
- 37:57non-verbal behavior and authority that I
- 38:00would I feel like just talking about the
- 38:02linguistics, which we could all day
- 38:04long. We could go way into linguistics
- 38:06and how to use confusion and
- 38:07deliberately confuse somebody's brain
- 38:09and all of that kind of stuff. But the
- 38:11base of that pyramid, the base of
- 38:13whether or not I accomplish what I want
- 38:15to do is going to be a a result of
- 38:19do I have authority? Do I have uh enough
- 38:22confidence and and presence to get that
- 38:26thing done? And if you want to, we can
- 38:28break down the linguistics or the
- 38:30authority. I'll let you choose where you
- 38:31want to go.
- 38:31>> Linguistics.
- 38:32>> Okay. So, let's talk about um how
- 38:36linguistics work in the brain. We we
- 38:39don't have an evolutionary part of our
- 38:40brain for language. We have these two
- 38:42things in our brain called the Broca's
- 38:43area and the Warick's area where we kind
- 38:45of process language. When it comes to
- 38:48linguistics,
- 38:49the first thing that you want to be
- 38:51aware of is how we're directing that
- 38:54person's attention. So, can I capture a
- 38:57person's focus and can I lead a person's
- 38:59focus? If I'm speaking in a way that is
- 39:02not direct and doesn't capture focus,
- 39:04then I'm already losing persuasion. you
- 39:06could read all these cool scripts, all
- 39:07these cool books. If you don't have the
- 39:09social skills to speak well and and
- 39:11really captivate somebody's attention,
- 39:13you're not going to do it. So, one of
- 39:16the most common that people learn when
- 39:19it comes to linguistics is these
- 39:22statements that are called Milton
- 39:24statements or salad statements or
- 39:26whatever, but they're kind of
- 39:28presumptive. So, a person can is a
- 39:32beginning of one of those. I can insert
- 39:35anything I want after that and help your
- 39:37brain to start picturing it and
- 39:38imagining it. So if I'm communicating in
- 39:41a way that is vivid, then I'm painting
- 39:43pictures in your head, which means that
- 39:46the mammal part of your brain can
- 39:47understand it. If my words are not
- 39:49creating pictures in your head and I'm
- 39:51not interesting enough or I'm not
- 39:53generating enough focus, then I don't
- 39:54translate what I'm saying into the
- 39:56mamalian brain. So, a person can let's
- 39:59say I want you to forget about the time
- 40:02and you could just put that into a
- 40:05sentence and I want I want to kind of
- 40:07start injecting these thoughts into your
- 40:09head earlier on without you knowing that
- 40:11it's happening. I would say some kind of
- 40:13phrase where I could inject that into a
- 40:15sentence. So, a person can So, let's say
- 40:17I was uh I walk in here, we're talking
- 40:20about you were asking me about the you
- 40:22know the Joe Rogan podcast and I was
- 40:24like, "Yeah, man. It's amazing how fast
- 40:26a person can completely lose track of
- 40:28time.
- 40:30Or I could say it's amazing how it's so
- 40:33easy to just completely forget about the
- 40:35time for a few hours.
- 40:37So what I did was a I inserted a small
- 40:40pause before I told you what I wanted
- 40:42you to do. U and you could ask me
- 40:44anything. So let's say I wanted you to
- 40:46extend the podcast a few hours or cancel
- 40:48your flight or whatever, which we can't
- 40:49do because I've got an appointment a
- 40:51little bit later. I want to insert those
- 40:53phrases and if I say completely forget
- 40:57about the time. Let's say that that's
- 40:58what I want you to do. Completely forget
- 41:00about the time. As I'm talking, I'm
- 41:03saying like m just name any random
- 41:06subject and I'll show you exactly how
- 41:07you can weave it into any conversation.
- 41:09Any subject you want technology.
- 41:12>> All right. And I was in Best Buy the
- 41:13other day looking at these laptops and
- 41:15they're making so many of these advances
- 41:17and they have so many things that you
- 41:19can look at. It's amazing how easy it is
- 41:21to completely lose track of time.
- 41:26Make sense so far?
- 41:27>> Mhm.
- 41:27>> Okay. [clears throat]
- 41:28Um, and now to get you to want to have
- 41:32the podcast with me longer, we'll we'll
- 41:34cover another technique and this and you
- 41:36can this is called embedded commands
- 41:38that a lot of you you can look it up
- 41:40anywhere on the internet. So the before
- 41:42we move to this next technique is the
- 41:44rules of the this embedded command
- 41:46technique where you're hiding language
- 41:48inside of language is I'm going to pause
- 41:51before and after and the command itself
- 41:55like what I'm injecting or hiding into
- 41:56my language has to be able to stand
- 41:59alone as a sentence. So
- 42:02for example I can't say it let's say I
- 42:05want you to
- 42:07I want to get you to relax. That's it. A
- 42:10lot of people would say, "Yeah, it was a
- 42:11really completely relaxing journey."
- 42:15Completely relaxing is not a sentence.
- 42:18Completely relax is a sentence. It's a
- 42:21statement of telling someone to do
- 42:23something. So that's the difference. So
- 42:25the biggest mistake most people make is
- 42:26that they don't pause and they're using
- 42:29ing words when they should be using
- 42:32direct commands. Mhm.
- 42:34>> And ideally, if if you get more advanced
- 42:37at this, you should be able to clip the
- 42:39sound bite of someone saying the hidden
- 42:41part, and it should sound like they're
- 42:43speaking an independent sentence. Does
- 42:46that make sense? So, it should be a
- 42:48command hidden within it. And then, uh,
- 42:51we get into like ambiguities.
- 42:54Uh, so let's dive into ambiguities and
- 42:56then gestures and how gestures can can
- 42:58play into this. Um, so give me something
- 43:01you would want someone to feel like. Uh
- 43:03let's go into
- 43:05connection. Okay.
- 43:08So give me any random scenario and I
- 43:11will show you how we can in inject
- 43:13language into that scenario using this
- 43:15phrase of uh feeling connected.
- 43:20>> Um you go to Starbucks and order with
- 43:23your barista.
- 43:25>> Yeah. Okay. And what are we talking
- 43:28about? Give me any topic and I'll show
- 43:30you how easy it is to weave into
- 43:32anything just on the fly.
- 43:34>> Like what new coffee they have at
- 43:36Starbucks.
- 43:36>> Okay.
- 43:37>> Yeah.
- 43:38>> Um so the first thing I'll my time is
- 43:41limited with this barista. So the first
- 43:44thing is I want to establish her focus.
- 43:47So I'm going to do one small thing and
- 43:50I'm going to say something like you know
- 43:51it's absolutely fascinating. And very
- 43:54covertly I'm pointing at myself as I'm
- 43:56saying the word fascinating to start off
- 43:58the sentence to try to associate myself
- 44:00with the word fascinating so I can just
- 44:02buy myself a tiny bit more focus so that
- 44:05she'll bite onto the next sentence. So
- 44:08when time is super limited it's a lot
- 44:11more difficult. But u we're at
- 44:14Starbucks. We're talking about all the
- 44:15is it coffees that you said? All the
- 44:17coffees. Yeah. So there's so many
- 44:18coffees here to choose from. I I
- 44:20remember watching this documentary
- 44:22about these coffee makers and it is
- 44:25incredible how much they take care of
- 44:27each other. It's a rare moment when
- 44:29somebody can feel completely connected
- 44:32to another person.
- 44:35So, did you hear that piece? Feel
- 44:37completely connected. And if you cut the
- 44:38audio out of what I just said, it sounds
- 44:40like I'm saying an independent sentence.
- 44:43On top of that, my hand as I was saying
- 44:45the word feel completely connected was
- 44:47going back and forth between you and I.
- 44:49Does this make sense so far?
- 44:51>> Yeah. I just I I want to comment that it
- 44:53feels very hypnotic. Uh and I've noticed
- 44:56that about your speech this whole time
- 44:58and I know you're trained in hypnotism,
- 44:59but spending time with Marcel is just I
- 45:02I'm picking up on like I'm getting into
- 45:04trance just listening to you speak.
- 45:06>> Have people commented about that?
- 45:09>> Yeah. Yes. But most of the most of the
- 45:11time it's people who have listened to
- 45:12these MP3s that I have. They're for free
- 45:15to make your confidence better, to
- 45:17increase your uh mental well-being and
- 45:19all of that kind of stuff. So they
- 45:21they're like going to sleep every night
- 45:22listening to my voice doing like very
- 45:25overt hypnosis like to get them to
- 45:28sleep. And then I've noticed they come
- 45:30to like a training session or something
- 45:32with me in person. I've got a little mic
- 45:34on. There's speakers in the room and
- 45:35I'll say just the word like sleep.
- 45:37>> Yeah. I've almost felt it on that. I was
- 45:40hoping that you wouldn't do it.
- 45:41[laughter]
- 45:43>> Uh and like I've my first time I ever
- 45:45did it, there was a guy who'd been
- 45:46listening to me for like nine months
- 45:48straight every time he went to bed and I
- 45:50said that swword uh and he just just
- 45:53fell out fell out of his chair. Uh so I
- 45:57had to be really careful. So let's add
- 45:59on to this technique a little bit.
- 46:02So, whatever we're talking about, we can
- 46:04talk about picking out carpet and how
- 46:06someone can feel completely connected.
- 46:08And I could be talking about an
- 46:10electrician coming to my house and
- 46:11fixing wires. And it's amazing when that
- 46:14connection finally happens when he's
- 46:17putting these wires together. But I'm
- 46:18saying the words independently and I'm
- 46:20saying them with this back and forth
- 46:22gesture as I'm talking about connection.
- 46:24But now I want to say I want to hide the
- 46:26sentence uh feel completely connected
- 46:30now with me. And I want to disguise that
- 46:33in speech. Have you ever heard this
- 46:34before?
- 46:35>> It's pretty bizarre.
- 46:37>> But I'm going to I'm going to be
- 46:38ambiguous about where the period is and
- 46:40where the comma is in these sentences.
- 46:43So in essence, I'm going to say the
- 46:45sentence like feel completely connected.
- 46:48Period. Now, with me when I start
- 46:52exploring things, but I'm going to I'm
- 46:54going to tie those together. So, give me
- 46:56another topic and I'll and I'll roll
- 46:58with it. Random
- 46:59>> toothbrush.
- 47:00>> Okay. Uh I always use my toothbrush and
- 47:03I cuz I remember this dentist I had when
- 47:05I was a kid. He was the only guy that
- 47:07really genuinely cared about me. He was
- 47:10the most kind person uh that I ever met.
- 47:13And it's so rare when you can feel
- 47:16completely connected. Now with me, the
- 47:19way I see it is we develop relationships
- 47:22differently, especially as kids. And
- 47:24then I'll just roll off on another
- 47:26sentence. But if you clipped out what I
- 47:28said, feel completely connected now with
- 47:31me. And I isolated that in my speech.
- 47:35Make sense so far? Um,
- 47:39there was a thing back in the '9s where
- 47:42these guys would kind of come up with a
- 47:44lot of these ambiguities and stuff and
- 47:49they are powerful, but they become
- 47:51powerful not not because someone uses
- 47:53them in isolation.
- 47:55You're not going to just say u you're
- 47:58not going to sneak the phrase buy this
- 47:59Bugatti uh like into a paragraph and
- 48:02somebody's magically going to go spend a
- 48:04bazillion dollars on a car. They have to
- 48:07be paired with confidence, authority,
- 48:09and and leadership and a a true belief
- 48:12in what you're saying and self-esteem
- 48:15and all of that. If you use all these
- 48:17language techniques and you have
- 48:19crippling self-doubt and all of this
- 48:21stuff, you have to work on that other
- 48:22stuff first. A lot of people get wrapped
- 48:25around these little language techniques
- 48:27because it it gives you a placebo. It's
- 48:30like, "Oh, I know I know a trick now." M
- 48:32>> u but they're not that effective unless
- 48:35you're using them in a really I would
- 48:37say a really confident way. So to expand
- 48:40on the the language aspect of this. So
- 48:43confidence is probably one of those
- 48:46things that's such a critical element
- 48:48and if we could dip into confidence
- 48:50really quick. The number one mistake in
- 48:53my lifetime training these CEOs, the
- 48:56intelligence folks, all of these people
- 48:58to develop confidence. It has nothing to
- 49:00do with your standing o over anyone
- 49:03else. It has nothing to do with other
- 49:06people. The moment that you make it
- 49:08about how it like it how it deals with
- 49:10other people, it's not confidence
- 49:11anymore. It's hierarchy. And those are
- 49:14two different things. So people think
- 49:16about confidence and it's like, oh, I
- 49:17have to be more than other people. The
- 49:20biggest mistake is comparing me to other
- 49:22people. And that's that what I call
- 49:25hierarchical thinking. And the people
- 49:27make these mistakes because they view
- 49:30themselves as, well, if I'm confident, I
- 49:32need to be above this person. Or they're
- 49:34scanning the room to see who's in
- 49:35charge, who's subordinate. And what's
- 49:37truly powerful about this, and this
- 49:39sounds like it's a like a hippie bumper
- 49:42sticker, but are you willing to get to a
- 49:44point where you treat everybody the
- 49:46same, that you meet you go to meet a a
- 49:50business billionaire for a a sales pitch
- 49:53or you're talking to your Uber driver
- 49:54and you're the exact same. You have the
- 49:57same level of confidence because you're
- 49:59never thinking in hierarchy and status.
- 50:02And as Americans, especially living in
- 50:04the west, we are programmed to see
- 50:06hierarchy and status. And the two main
- 50:09goals of advertising, number one is to
- 50:11make you compare yourself to other
- 50:12people. Number two is to make you think
- 50:14I am not enough. So get that statement
- 50:16into your head. The identity statement
- 50:18of I am not enough.
- 50:20So we get programmed from such a young
- 50:23age with these commercials and
- 50:24advertising and now it's social media is
- 50:26just insane.
- 50:29If you kind of back your way out of that
- 50:31hierarchical thinking and comparing
- 50:32yourself to other people, you have the
- 50:35most transformative experience when it
- 50:37comes to confidence because confidence
- 50:39has nothing to do with anyone else. It's
- 50:43not about anybody else. It's about me.
- 50:46It's about do I have confidence in this
- 50:49situation?
- 50:50And the fastest way that I've ever seen
- 50:53to develop confidence and I have a a
- 50:55free hypnosis on our website you can
- 50:57download. It's you can listen to it
- 50:59every night. I have thousands of
- 51:01testimonials that has changed people's
- 51:03life. But the fastest way to develop
- 51:06confidence is to develop a comfort with
- 51:09the possibility of social injury.
- 51:13And that's just am I willing to be
- 51:16embarrassed? Am I willing to say
- 51:17something um that's on my mind that
- 51:20might might cause some judgment?
- 51:22Someone's going to judge me. So that
- 51:24fear of judgment is also kind of
- 51:27hierarchical thinking like they are
- 51:30going to judge me which will put put me
- 51:31down. So if your confidence is coming
- 51:34from how your environment is then you're
- 51:37going to always need something that
- 51:39which is not confidence at all at all.
- 51:42So when we're talking about confidence
- 51:43it's self-confidence not not environment
- 51:46confidence not Jack confidence Jack
- 51:48doesn't help me to feel confident. Um,
- 51:51but we're we become no longer dependent
- 51:54on the environment or who we're around
- 51:56or what happened. We just become
- 51:58comfortable with that injury.
- 52:01>> And the second element is I develop this
- 52:05this mindset, this world view of things
- 52:08are generally going to work out fine.
- 52:10Things are probably going to be okay.
- 52:12And if I if I'm my genuine belief is and
- 52:16not just a thought that I have, not like
- 52:18a post-it note I put on my bathroom
- 52:20mirror and read as an affirmation every
- 52:22day, but I develop this hardcore
- 52:24internal belief that things will work
- 52:26out pretty much okay. Number two is this
- 52:29fundamental worldview shift of I'm okay
- 52:32to receiving social injury and I'm not
- 52:34I'm never using hierarchy and status to
- 52:37look at the world ever again. It is such
- 52:39a drastic change and you're it's
- 52:42exhausting living in the other reality
- 52:44where I'm I'm
- 52:47deeply concerned with the environment
- 52:49and I need things to be perfect for me
- 52:51to feel confident or to feel okay with
- 52:54with talking or saying something that's
- 52:56on my mind or being vulnerable around
- 52:58another person.
- 52:59>> So, does confidence come from
- 53:01competence?
- 53:03>> I don't think so at all. If you watch um
- 53:07what is that movie? Catch me if you can.
- 53:09Have you seen it?
- 53:10>> I think so. I think I know what you're
- 53:11talking about.
- 53:12>> It's a Leo DiCaprio playing a guy uh
- 53:16Frank Abagnail is his real name. It's
- 53:18It's a true story where he like puts on
- 53:21this pilot outfit and starts flying free
- 53:24around the entire country. Um, it's a
- 53:28fabulous movie and I don't know if you
- 53:31do like overlays when people are talking
- 53:32about stuff, but a couple of these
- 53:34scenes like he's walking with all these
- 53:36uh flight attendants
- 53:38uh then he pretends to be a doctor like
- 53:41a surgeon. Then he pretends to be a
- 53:43lawyer. So he kind of assumes all these
- 53:45identities. He has zero competence.
- 53:49Zero. Uh but everyone believes him
- 53:52because he is so self- assured. He's not
- 53:55looking to other people for his
- 53:56confidence. It's it's an internal thing.
- 53:59And that's where the term con man came
- 54:01from. It's confidence. So their
- 54:04confidence was so high that it became
- 54:06contagious. So I believe it so much that
- 54:09you start to believe it. Um and that's
- 54:13con man is kind of a bad bad way to
- 54:15compare these things and say that's
- 54:17where you need to be in life. But you
- 54:19need to have the confidence where like
- 54:21this is not a big deal. No matter what's
- 54:23happening, it's not a big deal because
- 54:26your your worldview is things are going
- 54:28to be fine. Everything's going to work
- 54:29out. I'm open to being socially injured.
- 54:31That's that's just part of living as a
- 54:33human being on this planet.
- 54:34>> And define social injury.
- 54:36>> Social injury is judgment most of the
- 54:39time.
- 54:39>> Okay.
- 54:39>> Judgment. And the judgment, if I'm
- 54:42relying on the outside world, causes
- 54:44shame. And let me give you the third
- 54:47pathway of confidence here since we're
- 54:50just throwing random [ __ ] around. um
- 54:53getting so forgiving of yourself and
- 54:56your own past that for anyone else
- 54:59looking at it, you would be delusional
- 55:01or crazy.
- 55:02Like unlimited self forgiveness. And
- 55:05this sounds like some self-help
- 55:06[ __ ] but it's just like I don't
- 55:09care what anyone thinks about anything
- 55:12that I've ever done. I am so
- 55:14self-forgiving that everything is
- 55:16forgiven that I've done and I don't
- 55:18accept any judgment from anybody else.
- 55:20I'm radically delusionally forgiving
- 55:23about everything that I've ever done,
- 55:25which kind of just helps to delete what
- 55:28keeps most people back, and that's
- 55:30shame. So, I'm hiding shame. I'm hiding
- 55:33guilt. And I'm also concealing this fear
- 55:36of I might get judged by somebody.
- 55:39And opening that up and just, it sounds
- 55:43crazy, but like we're training like
- 55:46Jason Bourne type of dudes. And the best
- 55:49way that we can train them is like
- 55:51getting them to live with like an open
- 55:53heart and just wide open where I'm open
- 55:57to getting that social injury. So if I
- 56:00can if I have that much confidence then
- 56:02these little language techniques and
- 56:04stuff that we're talking about are 10
- 56:06times more powerful. So a couple more
- 56:10techniques if you want to go back to
- 56:11them um are these gestures that I was
- 56:14talking about.
- 56:14>> Yeah. So, if I want something between
- 56:17you and I, like I say the word
- 56:19connection or I say the word um if I'm
- 56:22talking to uh somebody that I want to
- 56:24date, I might say the word attraction
- 56:26and go like this back and forth between
- 56:27us two. I don't know if my hands in the
- 56:29camera or not, but
- 56:31I'm I want to use my gestures on purpose
- 56:34instead of on accident. Is that maybe
- 56:36they have a 5% effect on how someone
- 56:38perceives something, but it's an effect.
- 56:40There's some kind of effect going on.
- 56:43And if I say something and I want it to
- 56:46be associated with me and I'm really
- 56:47trying to generate a lot of your focus,
- 56:49I would say like, you know, it was just
- 56:51I'm seeing so many of these things. It's
- 56:53just a really fascinating when you get
- 56:56to the point where you discover
- 56:57something new. And I'm just pointing at
- 57:00myself saying fascinating.
- 57:03And so think of like the words that you
- 57:06would want to say if you wanted to kind
- 57:09of control another human being or like
- 57:10get to an outcome.
- 57:12>> Yeah. Yeah.
- 57:12>> Um, so let's go back to your example of
- 57:14of me wanting you to what was it like
- 57:18extend
- 57:19>> extend the podcast out for 5 hours,
- 57:21right?
- 57:22>> Um,
- 57:24let's say we're standing out there in
- 57:25the green room and we're getting ready
- 57:28to kind of come in here and record and I
- 57:30say, "Jack, you know, it's fascinating.
- 57:32Um,
- 57:33it's amazing like so many people I was I
- 57:36was working with. I was at this doctor's
- 57:37office the other day getting this brain
- 57:39scan done here while I'm in LA and it is
- 57:42just awesome that he was willing to just
- 57:46stop and spend extra time with me doing
- 57:52these brain scans
- 57:54and I would say that so I'm saying spend
- 57:56extra time with me and I'm pausing
- 57:58before I'm pausing afterwards
- 58:01to where if you clipped it out in audio
- 58:03that would be its own statement
- 58:06It's fascinating. It's kind of a cool
- 58:08placebo, but it's only a placebo of
- 58:11skill unless the confidence is there and
- 58:13you can back all that stuff up.
- 58:16And there's so much you can do with
- 58:18language.
- 58:20But it's only as good as how you're
- 58:22influencing the mamalian brain. So if I
- 58:26have zero, like imagine if a third
- 58:27grader came up to you and said that or
- 58:31you it would have no impact on you. If a
- 58:33third grader came up to you and insulted
- 58:35you, it would have no impact. So there
- 58:38needs to be authority present and
- 58:40authority not over others, but authority
- 58:42over self.
- 58:44>> Like I'm in control, I'm not
- 58:45controlling. And you know, we you've
- 58:48probably seen me go through the five
- 58:50factors of authority and what makes
- 58:52authority possible. But we've proven in
- 58:55so many experiments that authority
- 58:56matters more than any possible word that
- 58:59you will ever say in your lifetime. like
- 59:00the Mgrim experiment which is uh famous
- 59:04people got talked into killing another
- 59:06person or they thought they did in in
- 59:09under an hour. And more and more we're
- 59:12discovering is I need to be more Caesar
- 59:15Milan and less Tony Robbins. I need to
- 59:19think about controlling that mamalian
- 59:21brain and because that's what really
- 59:23makes the decisions. If somebody thinks
- 59:25oh well the human the neoortex is more
- 59:27advanced so it makes more decisions. No,
- 59:29it's not like you you can't hold your
- 59:31breath until you die. Your your malian
- 59:34brain is going to take over and knock
- 59:36your ass out or going to make you just
- 59:38open your mouth and breathe again. So
- 59:40that is the brain that makes a lot of
- 59:42our decisions from an emotional
- 59:44perspective. And that's the where you
- 59:46establish someone's focus. You have
- 59:48authority and you say something that
- 59:50triggers this tribal response and
- 59:52emotion. Those are the four things that
- 59:54influence mammals. Focus, authority,
- 59:56tribe, and emotion. Those four things.
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