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Manipulation Expert: How to Control Any Conversation & Spot Their Biggest Insecurity │Jack Neel — Transcript

by Jack Neel · 11,030 words · 1,599 segments · language en · Watch on YouTube

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  1. 0:00Chase Hughes, welcome to the Jack Neil
  2. 0:03podcast.
  3. 0:03>> Hey Jay.
  4. 0:05>> So, since we've just met each other and
  5. 0:06had a few minutes, I have a notepad
  6. 0:08here. And since you're a behavior
  7. 0:10expert, I was wondering if you could
  8. 0:12maybe write a few predictions about me
  9. 0:14just from interacting with me briefly in
  10. 0:16the past few minutes.
  11. 0:17>> What if I write down three of your
  12. 0:19biggest insecurities?
  13. 0:21>> That's a good one.
  14. 0:22>> And you don't have to read them on
  15. 0:23camera. You just got to say if they're
  16. 0:24accurate or not.
  17. 0:25>> Okay.
  18. 0:26>> And we'll we'll open it at the end. For
  19. 0:27the record, we have spoken for
  20. 0:29approximately 15 minutes.
  21. 0:31>> All right, there's number one. Number
  22. 0:33two, give me specific and I'll give you
  23. 0:36um give me a situation that you're in
  24. 0:38and I'll give you an insecurity in that
  25. 0:40situation.
  26. 0:41>> Um car.
  27. 0:42>> Uh for the third one, I'll write down
  28. 0:46the way that I know already that you use
  29. 0:49to escape from these first two. Yeah, we
  30. 0:52go for that. No one's ever done this.
  31. 0:56>> All right.
  32. 0:58and I'll sign it.
  33. 1:00>> We can just put that right there.
  34. 1:02Awesome. So, yeah, Chase has just made
  35. 1:04three predictions about my insecurities
  36. 1:07and uh one was how I deal with those
  37. 1:09insecurities and you haven't really
  38. 1:12asked me any questions uh to be able to
  39. 1:14know that. So, I'll be interested to see
  40. 1:16at the end of the podcast uh how that
  41. 1:17turns out. So just so you know just us
  42. 1:21talking right now um there's a lot that
  43. 1:24you can see on human beings and we can
  44. 1:26dig into that if you want to. I can tell
  45. 1:28you the methods uh that are apparent on
  46. 1:32most people.
  47. 1:33>> What can you tell about a person just by
  48. 1:34looking at their face?
  49. 1:37>> Quite a bit. So we spend most of our
  50. 1:39time in conversations looking at
  51. 1:41people's faces. Right. So that's that's
  52. 1:43where we always want to start teaching
  53. 1:44any kind of behavior reading or body
  54. 1:47language behavior profiling. The first
  55. 1:49thing that you you want to notice about
  56. 1:51a person's face is what are the lines
  57. 1:53that are etched into their face. So if
  58. 1:55you see somebody and this happens by the
  59. 1:57age of like 18 19, so it's not like
  60. 1:59lines from aging. This is lines from
  61. 2:02expression. So if someone's smiling all
  62. 2:04the time, I guarantee you've met people
  63. 2:06before. You'll see these little crows
  64. 2:08feet from a natural smile that are kind
  65. 2:10of etched because they live that life
  66. 2:12and they're kind of happy all the time.
  67. 2:15If somebody's angry all the time, you're
  68. 2:18going to see these two little muscles
  69. 2:20right here pulling together. This called
  70. 2:22the gloella. You're going to see kind of
  71. 2:23an etching right there. If somebody's
  72. 2:25really social, you're going to see more
  73. 2:27lines on the forehead develop because
  74. 2:29this our forehead is our social
  75. 2:31billboard and that's how we communicate
  76. 2:32emotion. So people are less likely to
  77. 2:36trust someone just instinctively if
  78. 2:38their forehead is covered up like your
  79. 2:40hair. But uh this is how we communicate
  80. 2:44like I enjoy your presence. Hello, good
  81. 2:47morning. If you raise your eyebrows when
  82. 2:50you talk to a person and you could try
  83. 2:51this as an experiment today. You're
  84. 2:53going in an airport here in a couple
  85. 2:54hours.
  86. 2:56If you just raise your eyebrows when you
  87. 2:58say hello, 90% of people will reflect
  88. 3:01back that eyebrow raise without knowing
  89. 3:03that they even did it. It's so
  90. 3:04instinctively programmed into human
  91. 3:06beings. So, you can see people who are
  92. 3:07naturally more social from the forehead,
  93. 3:09more enjoyment, uh, happiness driven
  94. 3:12from the crow's feet and the corner of
  95. 3:14the eyes. You can see anger right here.
  96. 3:16But one of the most profound things that
  97. 3:19I ever discovered was
  98. 3:22if you make a skeptical facial
  99. 3:24expression,
  100. 3:26the first thing it does is it raises
  101. 3:28your cheeks and compresses your lower
  102. 3:30eyelid. Like give it a shot really
  103. 3:32quick. Like somebody's feeding you
  104. 3:34[ __ ] It raises this up and kind of
  105. 3:35wrinkles the skin right here.
  106. 3:38So I thought if someone's spending a
  107. 3:40lifetime like thinking they're getting
  108. 3:42lied to or they're really skeptical
  109. 3:44that's going to etch onto the face. So I
  110. 3:47started experimenting with it and I
  111. 3:49thought this there's probably 20%
  112. 3:52effectiveness but it's more like a
  113. 3:54hundred and then I gave this information
  114. 3:57to two guys who are comedy hypnotists
  115. 4:00and maybe you've seen like a show or
  116. 4:02something. Um, but you know, they go on
  117. 4:04stage and bring people up and make them
  118. 4:06do crazy [ __ ] and all that. Um, and they
  119. 4:09have tested it with like between five to
  120. 4:1110,000 people and they said it's 100%.
  121. 4:14That people who wind up staying on stage
  122. 4:16and being highly suggestible have really
  123. 4:18smooth lower eyelids.
  124. 4:20>> Like I'm extremely suggestible to
  125. 4:22hypnosis and all that stuff. Look, see
  126. 4:24my eyelids have are totally smooth right
  127. 4:27there. you have somebody um your age,
  128. 4:31you still have like a le lower level of
  129. 4:33suggestability. So that would be factor
  130. 4:36two in the paper that we put together to
  131. 4:38write up on this. Um and that one we're
  132. 4:41still kind of figuring out, but so far
  133. 4:43it's between 90 and 100% accurate. Like
  134. 4:45the more suggestible someone is, the
  135. 4:46smoother their lower eyelids are going
  136. 4:48to be. And keep in mind there's this is
  137. 4:50not some published science. I haven't
  138. 4:52done any research. Well, scientific
  139. 4:54research on it, but it's anecdotal and
  140. 4:55I've seen so much proof, thousands and
  141. 4:58thousands of of repetitions.
  142. 5:00>> Is that something I have?
  143. 5:02>> You have an what would be called an LEF,
  144. 5:05lower eyelid factor 2, which means
  145. 5:07you're mildly suggestible. So, you have
  146. 5:10slight wrinkling there from kind of that
  147. 5:13expression over time.
  148. 5:15>> Interesting. So the next thing is and
  149. 5:18the most important thing that you can
  150. 5:19spot and this is for anybody if you're
  151. 5:22pitching, if you're negotiating, you can
  152. 5:24see it on a Zoom call is watching how
  153. 5:27often someone blinks. And this is one of
  154. 5:30the most powerful superpowers that you
  155. 5:32could you could ever have. So we call
  156. 5:35this blink rate and this is like how
  157. 5:38many times per minute a person is
  158. 5:39blinking and the average blink rate is
  159. 5:41between like 15 to 17 in a conversation
  160. 5:44for humans.
  161. 5:46If your blink rate starts going up,
  162. 5:48you're seeing stress in a person. So if
  163. 5:52we're in a conversation, let's say
  164. 5:53you're pitching a company or something
  165. 5:55and somebody asks you about your
  166. 5:56financial projections and your blink
  167. 5:58rate starts going through the roof as
  168. 5:59you're talking about all this money,
  169. 6:01that's a high stress response and that
  170. 6:04could be deceptive. But keep in mind,
  171. 6:06there's no behavior in human beings for
  172. 6:08deception. None. What we're looking for
  173. 6:10is a change or stress most of the time.
  174. 6:14So if I watch a person's blink rate go
  175. 6:17up, what I really want to understand is
  176. 6:19what's the context? What is what was
  177. 6:21just mentioned or talked about that that
  178. 6:23is making this change happen?
  179. 6:27So in a high stress scenario, you can
  180. 6:28see blink rate above 80 per minute. And
  181. 6:32in a low blink rate scenario, that's
  182. 6:35where we have focus. So, if someone's
  183. 6:38genuinely interested in a conversation,
  184. 6:40you'll see their blink rate drop almost
  185. 6:42to 3 to four per minute, which is a
  186. 6:45massive difference from four per minute
  187. 6:47to 80 per minute. And you can spot it
  188. 6:49from like 20 yards away. So, it's it's
  189. 6:53so easy to see stress and focus on a
  190. 6:56person. So, the last time you were
  191. 6:59really focused on like a movie that was
  192. 7:01really great, your blink rate was
  193. 7:02probably three or four. And the last
  194. 7:04time you were maybe doing something
  195. 7:06stressful like taking a math exam or
  196. 7:09doing something in school that stressed
  197. 7:10you out that your blink rate was
  198. 7:12probably 70 or 80. The cool thing is
  199. 7:16we're almost never aware of how often
  200. 7:20we're blinking. So it's so outside of
  201. 7:22our conscious awareness that we don't
  202. 7:24keep it under natural control all the
  203. 7:26time. And it's hard to control. So, I
  204. 7:28can look at any conversation like if you
  205. 7:30you look across an airport or a
  206. 7:32restaurant at two people talking, you
  207. 7:35can see who's more relaxed than the
  208. 7:36other person right away. And that's just
  209. 7:38looking at the eyes. So, we're just
  210. 7:39looking at face. This is not even the
  211. 7:41rest of the body. So, now we can see not
  212. 7:44just he has a high blink rate or a low
  213. 7:46blink rate. What we're really wanting to
  214. 7:48look for, if I'm teaching you to do this
  215. 7:50as a trial consultant or you're about to
  216. 7:52go select a jury or help a lawyer select
  217. 7:54a jury, you want to look for change. You
  218. 7:58don't want to look for, oh, it's high.
  219. 7:59Oh, it's low. I'm what I'm in the
  220. 8:02business of is spotting changes. So,
  221. 8:04this person behaved this way a few
  222. 8:06minutes ago and it just shifted to
  223. 8:08something else. So, if if I'm doing
  224. 8:10public speaking, I'm speaking on stage a
  225. 8:12lot and stuff like that.
  226. 8:14I'm making eye contact with people that
  227. 8:17are out in the crowd, the people that
  228. 8:18are sitting out there in the audience.
  229. 8:20And as I'm doing that, I'm looking at
  230. 8:23eyeballs so I can average the entire
  231. 8:25room's blink rate.
  232. 8:28So my job as a public speaker is to keep
  233. 8:30low blink rate as possible. That means
  234. 8:33focus is happening. So I'm looking out
  235. 8:35around the crowd and I see blink rates
  236. 8:38starting to go up. I'm seeing people
  237. 8:39blink more often. I know instantly that
  238. 8:42I'm losing attention. They're getting
  239. 8:44stressed out. They're thinking about
  240. 8:46lunch. So I'll raise my voice up higher.
  241. 8:48I'll walk to the other side of the
  242. 8:49stage. I'll clap my hands really loud or
  243. 8:51change the subject and automatically I
  244. 8:53start seeing blink rate go back down
  245. 8:54again because I've regenerated focus.
  246. 8:58And you can spot that in any
  247. 9:00conversation. And think about like if
  248. 9:02you want to ask someone a question about
  249. 9:04something that should not cause them
  250. 9:06stress, but you're seeing that blink
  251. 9:08rate goes up. That's a big deal. You're
  252. 9:10seeing it change to this high blink
  253. 9:12rate. So we teach this in jury selection
  254. 9:16and all that kind of stuff, but you
  255. 9:17don't have to count. And that's where
  256. 9:19that stresses a lot of people out. Like
  257. 9:21I'm sitting here counting how how often
  258. 9:23somebody's blinking. You practice just
  259. 9:25looking how often someone's blinking and
  260. 9:27saying that that looks pretty normal.
  261. 9:29That looks pretty slow. That looks
  262. 9:31pretty fast. So your job after that is
  263. 9:33is it increasing or decreasing. And if
  264. 9:36you want to persuade someone, you want
  265. 9:38to influence someone, your goal is to
  266. 9:41get them to blink less and less often.
  267. 9:43That means that they're gener you're
  268. 9:44generating more and more focus in them
  269. 9:47subconsciously.
  270. 9:48>> Does that make sense?
  271. 9:49>> Yeah.
  272. 9:50>> And the second thing is uh shutter
  273. 9:52speed. And the shutter speed is the
  274. 9:55speed of the eyelid closing and then
  275. 9:57opening back up again. So we see an
  276. 10:01increase in shutter speed with fear and
  277. 10:03we see a decrease in shutter speed with
  278. 10:05comfort.
  279. 10:07So when somebody is fully comfortable,
  280. 10:09let's say we start a conversation and
  281. 10:11all of a sudden I start talking about uh
  282. 10:14unpaid bills and I see someone's shutter
  283. 10:16speed increase and their blink rate
  284. 10:18starts going up. I know that that is a
  285. 10:20really hot topic for that person. I
  286. 10:21can't read their mind, but I know that
  287. 10:24I'm seeing a reaction based off of
  288. 10:26subject matter. Does that make sense?
  289. 10:29So, with the face, like just a couple of
  290. 10:31the things that you need to be on the
  291. 10:32lookout for, especially if you're
  292. 10:34dealing in business, negotiations, women
  293. 10:37going out on dates with like
  294. 10:38manipulative dudes and they need to spot
  295. 10:40it way sooner so that they don't get
  296. 10:42like sucked into some horrible vortex
  297. 10:46is lip compression. And this one is
  298. 10:49really easy to spot and it's a very
  299. 10:52universal thing across all cultures.
  300. 10:56Lip compression is when someone squeezes
  301. 10:58their lips together, you'll see like
  302. 11:00like that. And it usually means almost
  303. 11:03all the time withheld opinions.
  304. 11:07So like if we're talking and you're
  305. 11:09like, "Uh, Chase, how do you like the
  306. 11:10new thing that you that you just
  307. 11:12bought?" I'm like, "Oh, it's great."
  308. 11:15So you're seeing somebody withhold some
  309. 11:17kind of opinion. Not deception. It's not
  310. 11:19lying, per se. It's obviously based on
  311. 11:21the context, but it's really important
  312. 11:23to be able to say, "Oh, there's
  313. 11:25something being held back." It doesn't
  314. 11:26mean you need to dig it out or anything,
  315. 11:28but it's good as a data point to know
  316. 11:30that there's something here. If I'm in
  317. 11:32sales and I see lip compression, I know,
  318. 11:34look, I'm just not going to talk about
  319. 11:35that [ __ ] anymore. I'm not going to
  320. 11:36bring that that topic up anymore. If I'm
  321. 11:39in u an interrogation, I know I'm I may
  322. 11:43need to ask more questions about that
  323. 11:44thing. But it's very powerful to notice
  324. 11:48if you see when a topic's bringing being
  325. 11:50brought up, someone's listening and they
  326. 11:53do this lip compression behavior, it's
  327. 11:55most often withheld opinions or
  328. 11:57something being withheld emotion. And
  329. 12:00the other variation of this is lip
  330. 12:03retraction.
  331. 12:04And this is when the lip goes past the
  332. 12:06barrier of the teeth. So when you see
  333. 12:08the lip go like into the mouth or you
  334. 12:10see a finger go into the mouth,
  335. 12:12something passes the barrier of the
  336. 12:13teeth, it's a need for reassurance most
  337. 12:16of the time. So, and you'll see that
  338. 12:19like um I'll be calling someone up on
  339. 12:22stage or I'll do uh some kind of thing
  340. 12:25where I'm talking to a person and you'll
  341. 12:27see them do some kind of thing where
  342. 12:28something's going into their mouth. I'll
  343. 12:30you right away I know that that person
  344. 12:32needs some kind of reassurance and it is
  345. 12:34so powerful. It could it could
  346. 12:36drastically change how you react to
  347. 12:38people and how you communicate to
  348. 12:39people. It can make you a much better
  349. 12:40communicator. As you start seeing blink
  350. 12:43rate go up, I know I'm going to change
  351. 12:44the conversation to something cuz I know
  352. 12:46you're being stressed out. If I bring
  353. 12:48something up, I see lib compression. I
  354. 12:49know that there may be something there
  355. 12:51or I need to move off of this topic. Or
  356. 12:53if I'm in an interrogation, I need to
  357. 12:55dig in this topic. So that's just just
  358. 12:58looking at the face. Those are just a
  359. 13:00few things that we can start looking
  360. 13:01for.
  361. 13:03What else do you suspect uh you can tell
  362. 13:07but might not be 100% certain? You'd
  363. 13:10mentioned the eye thing wasn't proven
  364. 13:12through data, but is there anything
  365. 13:13else? Like uh I've heard a lot of people
  366. 13:16talk about physiogamy. Yeah. Like being
  367. 13:20able to tell based on like jaw structure
  368. 13:22and like nose structure, like tilt of
  369. 13:24eyes, like that type of stuff. Is that
  370. 13:26all [ __ ] or
  371. 13:27>> I think most of it's been discredited
  372. 13:29and disproven. And I think if it was
  373. 13:33if it was even proven to be 20%
  374. 13:36reliable, I would be like on I'd be on
  375. 13:38board. I'd say let's let's learn it and
  376. 13:41and add that to my stack of data.
  377. 13:43Because when I'm looking at a person,
  378. 13:44I'm not looking for one thing. I'm
  379. 13:46looking for a cluster of different
  380. 13:48things that will tell me one piece of
  381. 13:49information. Does that make sense?
  382. 13:51>> Yeah.
  383. 13:52So physomy started back u 17 I think in
  384. 13:57the late 1700s and they would make these
  385. 14:00models of the human head and based on
  386. 14:03where the lumps are on the skull they
  387. 14:05would say oh this is a high intelligence
  388. 14:07and this is a low intelligence and then
  389. 14:09they went into facial shapes and
  390. 14:11structures and
  391. 14:13I think 99% of that stuff has been
  392. 14:15discredited completely discredited but I
  393. 14:18will I will say as a caveat if I want to
  394. 14:21simulate. I want to do research on
  395. 14:23highstakes intelligence interrogations
  396. 14:26where we have like a detainee and an
  397. 14:27interrogator and I give a couple of
  398. 14:30college kids a lunch voucher to come up
  399. 14:33here and volunteer for an experiment and
  400. 14:35then they pronounce like, oh, we did
  401. 14:37research on interrogation. There is
  402. 14:39nothing
  403. 14:41nothing that a college can simulate that
  404. 14:44would be even remotely close to an
  405. 14:46intelligence interrogation scenario
  406. 14:48where their person's sleepdeprived.
  407. 14:50they're facing the death penalty if they
  408. 14:52give out information. You can't
  409. 14:54replicate a lot of human behavior in
  410. 14:57some college basement somewhere doing an
  411. 14:59experiment. So, it's very hard to
  412. 15:01quantify. And I think a lot of people
  413. 15:04make a terrible mistake of thinking that
  414. 15:07human behavior is a science and not just
  415. 15:09and not an art form because every human
  416. 15:11being is a little bit different.
  417. 15:13Everybody's got different background and
  418. 15:15different culture and different [ __ ]
  419. 15:16from their childhood kind of still kind
  420. 15:18of running the the little programs and
  421. 15:20stuff in the background. So treating it
  422. 15:23like it's geometry where we can just
  423. 15:25accurately predict everything and like
  424. 15:28relying solely on one psychology
  425. 15:30textbook and that's the source that's
  426. 15:32ground truth about every human being in
  427. 15:34the world. I think that that is a
  428. 15:36mistake. But I do think it is a blend of
  429. 15:39art and science. And I think what I do
  430. 15:41when it comes to behavior profiling is a
  431. 15:43lot like uh being a meteorologist. I
  432. 15:46have all these little data points. So
  433. 15:48this is likely what's going to happen.
  434. 15:51So we kind of we deal in likelihood
  435. 15:53instead of like this is the pronounced
  436. 15:55actual thing.
  437. 15:56>> What's the easiest way to make someone
  438. 15:57feel comfortable around you?
  439. 15:59>> Man, that's fantastic. Um,
  440. 16:03one of the fastest ways that a person
  441. 16:04gets to feel comfortable, there's a few
  442. 16:07different ways. Number one is that they
  443. 16:10see you as predictable and reliable.
  444. 16:14And so that starts with like this person
  445. 16:17a is not a threat. So not being a threat
  446. 16:20means I'm not facing a person headon.
  447. 16:23Like the way you and I are facing right
  448. 16:24now is nonadversarial.
  449. 16:27our brains are kind of wired to be a
  450. 16:29little bit more competitive when people
  451. 16:30are sitting directly facing head-on to
  452. 16:33each other. This is why uh in the bars
  453. 16:36back in even in the Old West, they they
  454. 16:38knew this. They didn't know really why,
  455. 16:41but they knew that I'm going to sit a
  456. 16:42bunch of dudes at a bar who are getting
  457. 16:44drunk.
  458. 16:46For them to be able to talk to each
  459. 16:47other, they have to see each other. So,
  460. 16:49let's put up a huge mirror on the back
  461. 16:52of the bar where they can look at each
  462. 16:53other without facing each other. So it
  463. 16:55it lowered the likelihood of fights
  464. 16:57taking place. So that would be number
  465. 17:00one is like am I in some kind of
  466. 17:02nonverbal position that creates some
  467. 17:05kind of adversarial
  468. 17:07thought process in their mamalian part
  469. 17:09of their brain.
  470. 17:10>> Is that specific to men though or
  471. 17:12>> Oh no no like if you uh women have the
  472. 17:16exact same uh fight orflight response.
  473. 17:18So like when another human, a woman or a
  474. 17:21man comes up and like facing directly
  475. 17:23onto that person, it triggers our brain
  476. 17:25to say this might be a conflict or
  477. 17:28confrontation. This might be something I
  478. 17:30have to deal with physically. So let me
  479. 17:32just explain like our brain
  480. 17:36has not changed in about 200,000 years.
  481. 17:39And we do not have a part of the brain
  482. 17:41dedicated a hierarchical structure of
  483. 17:44the brain dedicated to language. None.
  484. 17:49This is why like it takes babies years
  485. 17:51to start talking and speaking. We have
  486. 17:53to learn that. But a baby can walk. A
  487. 17:56baby can learn this sign language like
  488. 17:58milk and I want more. And we can do all
  489. 18:02of that because we have hierarchical
  490. 18:04structures for those things. But we do
  491. 18:06not for language. Language is relatively
  492. 18:08new to our species. So we rely on a lot
  493. 18:12of non-verbal communication, but we read
  494. 18:14other people at this gut level. or if
  495. 18:17it's a woman, it would be reading people
  496. 18:18with like some intuition or women's
  497. 18:21intuition is way better than men's in my
  498. 18:24opinion. But we read these micro
  499. 18:25movements first and the mamalian brain
  500. 18:27is what's truly in charge of a human
  501. 18:30being. So if I'm thinking I need to make
  502. 18:32someone comfortable, what most people
  503. 18:33would think is what are the words I need
  504. 18:35to say? And language is always above and
  505. 18:40beyond the least important thing uh in
  506. 18:42persuasion and influence. Least
  507. 18:44important. It's the last part of our
  508. 18:46brain that evolved. So, it's the least
  509. 18:48important thing. So, if you think of
  510. 18:53any sales team in the world, and I'm
  511. 18:56sure you've dealt with a lot of dudes
  512. 18:57who do like online sales, they have a
  513. 19:00sales team. Like our mutual friend
  514. 19:02Marcel has his own sales team. One of
  515. 19:05the biggest mistakes I've seen in since
  516. 19:07I've retired from the military and now I
  517. 19:09train a lot of sales teams around the
  518. 19:11country is they want a better sales
  519. 19:14script. That's it. So I show up and
  520. 19:16they're like, "Oh, we need different
  521. 19:17words." And I say, "If you paid me $10
  522. 19:21million and I developed the best sales
  523. 19:23script on planet Earth in the history of
  524. 19:25humankind and gave it to one of your
  525. 19:28salespeople that has social anxiety,
  526. 19:30it's the crappiest sales script in the
  527. 19:32world, and you're going to blame it on
  528. 19:34the script. I can give you every single
  529. 19:36word to say, but if you're not
  530. 19:38communicating the right signals
  531. 19:40nonverbbally,
  532. 19:42those words are meaningless. they're
  533. 19:44they have no effect. So it's so
  534. 19:46important that we understand my ability
  535. 19:49to make another person comfortable is
  536. 19:52nonverbal. 90% non-verbal. So it's how
  537. 19:55am I approaching that person?
  538. 19:58So making someone comfortable and making
  539. 20:00someone trust you about the same thing.
  540. 20:03And then we get into authority. Are you
  541. 20:04an authority figure? So you can be
  542. 20:07dominant but not doineering.
  543. 20:10You could be in control but not
  544. 20:12controlling.
  545. 20:13But you do this all non-verbbally. Are
  546. 20:15you in charge of yourself? Do you have
  547. 20:17high self-confidence? Do you uh present
  548. 20:20a non-threatening uh body language and
  549. 20:22and demeanor? And one of the the best,
  550. 20:25most powerful ways to start
  551. 20:28communicating that is by communicating
  552. 20:30with your palms open. And this is
  553. 20:32proven. There's even a TED talk about it
  554. 20:35by a good friend of mine named Mark
  555. 20:36Bowden. And uh he's on the Behavior
  556. 20:39Panel YouTube channel with us. We cover
  557. 20:41a lot of true crime body language
  558. 20:42breakdowns and stuff. If you watch this
  559. 20:44TED talk, it's fascinating. But as a as
  560. 20:46a quick post-it note summary of what
  561. 20:49this means is while you're speaking, if
  562. 20:52you're speaking with your arms and hands
  563. 20:55at naval height, so like even with your
  564. 20:57belly button and your palms open, when
  565. 20:59you're making these important points in
  566. 21:02what you're saying, people are like 10x
  567. 21:04more likely to believe you and trust you
  568. 21:06and trust in what you say just by having
  569. 21:09these open poems. And you can
  570. 21:11demonstrate it so quickly and so easily.
  571. 21:14Like even in a seated position, if I'm
  572. 21:16sitting here like this and I'm covering
  573. 21:17my genitals right now, which is a fear
  574. 21:19response when people lie or when they're
  575. 21:22scared or when they're really fearful
  576. 21:23about what they're saying or what
  577. 21:25they're experiencing, right? And I say,
  578. 21:27"Jack, you can trust me. It feels
  579. 21:30weird."
  580. 21:31>> So if I cover my abdomen, because we
  581. 21:33don't have bones right here to protect
  582. 21:34organs, right? So one of the things we
  583. 21:36do when we're fearful is put bones where
  584. 21:38there aren't any bones. So, we'll kind
  585. 21:40of cover this abdomen. Women are more
  586. 21:41likely to do it. But I say, "Jack, you
  587. 21:43can trust me." Or if we're talking like
  588. 21:45this, and I say, "Jack, you can trust
  589. 21:47me." It It feels different in your brain
  590. 21:51cuz we have this hard wiring to see this
  591. 21:53openness, this open non-verbal
  592. 21:56communication. It feels completely
  593. 21:57different. And Mark Bowden calls this
  594. 21:59the truth plane where people are just
  595. 22:01way more likely to accept what you say
  596. 22:04or believe you. And in reality, making
  597. 22:07someone comfortable is about having
  598. 22:10confidence that's actually contagious.
  599. 22:13That when somebody has confidence that's
  600. 22:15artificial, it makes other people feel
  601. 22:17small. If your confidence is genuine and
  602. 22:20you're you're not faking confidence out
  603. 22:22of ego, that's what makes people small.
  604. 22:25But if I'm truly confident, it should
  605. 22:27make other people confident. even if
  606. 22:29they have social anxiety, even if
  607. 22:30they're stressed out, I have a calm
  608. 22:32demeanor and enough composure that my
  609. 22:35confidence I have enough that I can
  610. 22:37transfer to other people. If you talk
  611. 22:39about persuasion and influence, whether
  612. 22:41you're a cult recruiter or an
  613. 22:43interrogator or a parent uh trying to
  614. 22:46raise a kid, you want your confidence to
  615. 22:48be contagious. Your number one goal is
  616. 22:50to transfer my level of confidence to
  617. 22:53that other person so they can make a
  618. 22:55decision. I want to increase their
  619. 22:57confidence. So that's the number one
  620. 22:59thing is having confidence to the point
  621. 23:01where it's transferable to the other
  622. 23:03person.
  623. 23:04>> I wanted to touch on what you said a
  624. 23:05minute ago about the uh like crotch
  625. 23:07exposure. Uh just because there was this
  626. 23:10interview a few days ago with Trump and
  627. 23:11Zalinsky and people were commenting on
  628. 23:13the fact that uh Trump was kind of
  629. 23:15covering his genitals and Zillinsky was
  630. 23:17like sitting like this. So like what
  631. 23:19does that mean? like uh like you're
  632. 23:22hiding something if you're covering your
  633. 23:23crotch or like what what's kind of the
  634. 23:25thing there?
  635. 23:25>> There's going to be a lot of body
  636. 23:26language experts out there. Somehow I
  637. 23:28got voted the number one body language
  638. 23:30expert in the world on this like global
  639. 23:32gurus thing. They stopped put they
  640. 23:34stopped that category. I think maybe a
  641. 23:36lot of the votes were my mom going on
  642. 23:38there. But in reality, what a lot of
  643. 23:41these experts are going to say are he
  644. 23:44did this so this might mean this. But
  645. 23:48what you won't hear them say is talking
  646. 23:50about changes, which we already talked
  647. 23:53about. When did that happen? How long
  648. 23:56did it stay that way? And when did it
  649. 23:58open back up again? So, what was the
  650. 24:00moment that happened when the movement
  651. 24:01took place of that genital protection
  652. 24:04behavior? And there's probably a few
  653. 24:07still frames you could get where
  654. 24:08Zilinsky is covering his abdomen,
  655. 24:11covering his crotch. There's you can get
  656. 24:13still shots to to mean anything that you
  657. 24:16want them to mean.
  658. 24:17But what we really need to pay attention
  659. 24:19to is the change. So I didn't I actually
  660. 24:23haven't watched it. It's just stressful
  661. 24:24and I just choose not to watch anything
  662. 24:27negative or weird. I just don't expose
  663. 24:29my brain to it. But in any situation,
  664. 24:32you can cherrypick little pieces of data
  665. 24:35until you turn on the job of I'm looking
  666. 24:38for changes to behavior. And that's the
  667. 24:41number one thing. So it it I would say
  668. 24:44that there's some people out there that
  669. 24:46will say, "Oh, Zalinsky was confident.
  670. 24:48Trump was not." Maybe the whole
  671. 24:50interview didn't look like that. I don't
  672. 24:51know. If the whole interview was like
  673. 24:53that and his hands were like covering
  674. 24:54his crotch the whole time, I would say
  675. 24:56there's some insecurity. Men will will
  676. 24:58kind of do this behavior of covering
  677. 25:00their their genitals. And women during
  678. 25:03three key periods, that's feeling
  679. 25:04vulnerable, feeling threatened, or
  680. 25:06feeling insecure. Those three. And women
  681. 25:09instead of covering the crotch will
  682. 25:11usually put an arm across their abdomen
  683. 25:14and they'll cover the uterus.
  684. 25:16And you'll see this that um I can't
  685. 25:19remember where this was this research
  686. 25:20was done but uh young girls going to
  687. 25:24college for the first time. So they're
  688. 25:25in this new environment.
  689. 25:27Uh the first like 8 to nine days I think
  690. 25:30of school they would carry their books
  691. 25:32and stuff in front of their abdomen. And
  692. 25:34the more socially comfortable they got
  693. 25:36with everybody, the books will be
  694. 25:37carried a little bit lower and lower and
  695. 25:38lower and then down at the side.
  696. 25:40>> Uh, and men are likely to do the same
  697. 25:43thing. So, we'll kind of pull our arms
  698. 25:44in when we're feeling those moments. But
  699. 25:47always think about the change like when
  700. 25:50is it happening? So, the movement.
  701. 25:51There's so many body language experts
  702. 25:53out there that speak about body language
  703. 25:56like it's a still image. And I've never
  704. 25:59understood that because of when I first
  705. 26:01started learning, I thought, "Oh, this
  706. 26:03is a I learned by looking at pictures in
  707. 26:04a book. I'm like, still image, still
  708. 26:06image." And I know what that means if I
  709. 26:08see it. I don't I need to look for the
  710. 26:10change to that behavior when someone
  711. 26:13moves to that behavior. So, if if you
  712. 26:15see Trump covering his genitals the
  713. 26:17whole time, I would say there's a pretty
  714. 26:20good bet there's vulnerable, threatened,
  715. 26:21or insecure. It's one of those three
  716. 26:23things. I mean, you've been on a lot of
  717. 26:25podcast and and a lot of high stakes
  718. 26:27negotiations. How do you get what you
  719. 26:29want out of an interaction?
  720. 26:31>> Okay. So, number one, I need to figure
  721. 26:34out what my desired outcome is. So, I
  722. 26:37need to go in there with an outcome in
  723. 26:40mind. And a lot of people don't. And
  724. 26:42every conversation, you should have an
  725. 26:44outcome. I want this person to feel
  726. 26:45great. Could be an acceptable outcome.
  727. 26:48But right off the bat, you want to get
  728. 26:51them to start making identity
  729. 26:53agreements. And this is just kind of a
  730. 26:55little micro class of things that you
  731. 26:57can do. Identity agreements means that
  732. 27:00you get them to either verbally or in
  733. 27:02their own head say, "I am the type of
  734. 27:05person who fill in the blank."
  735. 27:08So what I've teach in sales and even in
  736. 27:11interrogations is
  737. 27:14if we start a conversation and I say,
  738. 27:18you know, Jack, there are so many
  739. 27:20podcasters out there who are just have
  740. 27:22this rigorous structure that they have
  741. 27:24to follow and it's kind of nauseating to
  742. 27:28be on the podcast. So I'm glad I'm in
  743. 27:29here with you today. I didn't say
  744. 27:31anything about you, but I got you to
  745. 27:33mentally agree that you are not one type
  746. 27:36of person.
  747. 27:37Do you see how quickly that starts to
  748. 27:39that can start compounding really quick?
  749. 27:42So, if I walked in here like that, I
  750. 27:44could I might be able to get you to not
  751. 27:46pull out your iPad, to not do anything.
  752. 27:48Does that make sense so far? So, I've
  753. 27:52just say there's so many people who do X
  754. 27:54behavior. I'm glad that it's you and me
  755. 27:57here today. I'm glad that you and I are
  756. 27:59talking. I'm getting you to agree that
  757. 28:02you are not that type of person.
  758. 28:05And imagine if I had come in here and
  759. 28:08I'll just use you and me as an example
  760. 28:09if that's all right with you.
  761. 28:10>> Yeah, for sure.
  762. 28:12>> Imagine if I like uh when I came into
  763. 28:14the studio today, I was down in this
  764. 28:16little parking lot area. You were up
  765. 28:18this up the stairs and as I was walking
  766. 28:21up the stairs, I said, "Dude, I was just
  767. 28:22watching your podcast. It is so
  768. 28:26refreshing to see somebody who is a
  769. 28:30podcaster and can still do whatever I
  770. 28:33say. I can make sure that you'll
  771. 28:35probably do that or act that way on the
  772. 28:37show because I've I didn't get you to
  773. 28:39agree to an idea. I got you to agree to
  774. 28:42an identity.
  775. 28:44>> And identity is the strongest way to
  776. 28:46influence a human being to get them to
  777. 28:47agree to who they are as a person. So
  778. 28:49let's say I wanted you to be more open
  779. 28:52and vulnerable about yourself. So, I
  780. 28:54walk I'm walking up these stairs and I'm
  781. 28:56like, "Dude, I just finished watching
  782. 28:58your podcast and like so many podcasters
  783. 29:00are so closed off and just they push
  784. 29:04these barriers up and they they try to
  785. 29:05fake every fake their way through
  786. 29:07podcast." So, it's really rare to see
  787. 29:08somebody who is just genuinely open and
  788. 29:11authentic. So, I really appreciate it. I
  789. 29:13didn't say that that was you,
  790. 29:16but your head said it was you. But if I
  791. 29:19say you are this kind of person and you
  792. 29:21and I give you these direct compliments,
  793. 29:23your brain feels like it's being
  794. 29:25influenced. Your brain feels like
  795. 29:26there's some manipulation going on. But
  796. 29:28if I take that out, I'm taking away your
  797. 29:30ability to really scrutinize what I'm
  798. 29:32saying because I'm just making a
  799. 29:33generalized statement
  800. 29:36even though I'm getting you to say yes,
  801. 29:38that is me. Does that make sense?
  802. 29:40>> Yeah. And another way, and this is just
  803. 29:43like the first beginning of a
  804. 29:44conversation,
  805. 29:46and let's say I said, you know, Jack, I
  806. 29:47just watch your watched your podcast. I
  807. 29:49I got to tell you, man, as a behavior
  808. 29:52guy, I'm wondering like, how did you get
  809. 29:54this open and just completely raw and
  810. 29:57able to share all your feelings at at
  811. 30:00your age? I think I was like 30 until I
  812. 30:02got that open with other people. And the
  813. 30:04moment that you start answering that
  814. 30:06question,
  815. 30:07you're agreeing to an identity verbally.
  816. 30:10Now I've got you to verbally agree to an
  817. 30:11identity. And most of the time, like if
  818. 30:14you just memorize that one phrase, if
  819. 30:16like you want a quick oneliner, which I
  820. 30:18hate uh these little scripts and stuff,
  821. 30:20but ask somebody like how did you get
  822. 30:24this open with other people? Have you
  823. 30:26always been this way or is this
  824. 30:27something you had to work on? I know I
  825. 30:29had social anxiety. I had to work on it.
  826. 30:32So, I'm curious about something and then
  827. 30:34I make an admission
  828. 30:36and it makes the admission look more
  829. 30:38honest if I touch my chest.
  830. 30:41>> And you probably notice the feeling of
  831. 30:42like this looks a lot more genuine. My
  832. 30:44eyebrows going up. I'm kind of touching
  833. 30:46my chest, making an admission. And the
  834. 30:49moment that you start answering that,
  835. 30:50I'm I'm I'm nailing down what you're
  836. 30:53allowed to do with me in the future.
  837. 30:56So, I'm I'm removing the possibility
  838. 30:58that you're going to be more holding
  839. 31:01back. I'm not completely eliminating it,
  840. 31:04but I'm lessening that likelihood. So,
  841. 31:06every moment in a conversation is about
  842. 31:09crafting the likelihood of the behaviors
  843. 31:11that are going to follow.
  844. 31:12>> Yeah. I I I'm really interested in the
  845. 31:14identity thing. I will say like
  846. 31:16researching you uh the past couple
  847. 31:19weeks, I've like that's been my biggest
  848. 31:22takeaway by far. like that seems to be
  849. 31:24the root of most conflicts between
  850. 31:26people. Like uh essentially if you have
  851. 31:29an opinion that I disagree with, it's
  852. 31:31more so I don't want to have the
  853. 31:33identity of the person that would agree
  854. 31:35with that opinion. And that's where we
  855. 31:36see like this uh like bifurcation of
  856. 31:40politics like between liberals and
  857. 31:41conservatives. It's more so that people
  858. 31:43want to identify with that side of the
  859. 31:46aisle more so than actually live out
  860. 31:49what that opinion looks like. Um, I
  861. 31:52guess what I want to ask you about
  862. 31:54utilizing the identity or just in terms
  863. 31:56of getting what you want out of a
  864. 31:57conversation, say this podcast for
  865. 32:00instance, uh, I might have to, uh, cut
  866. 32:04it a bit short in a couple hours because
  867. 32:06I have a flight to make. How would you
  868. 32:09kind of go about, uh, if you really
  869. 32:12wanted to be on here for like 5 hours
  870. 32:13with me? like how would you steer the
  871. 32:15conversation in a way without like any
  872. 32:17sort of bribe or anything to make that
  873. 32:19happen?
  874. 32:20>> Yeah. So, let's start from the me being
  875. 32:21in the parking lot like I was this
  876. 32:23morning. So, for reference, like we're
  877. 32:25on the second floor of a building,
  878. 32:26there's an outdoor staircase. I'm
  879. 32:28standing out there and you kind of came
  880. 32:29out and said, "Hey," and that was like,
  881. 32:31"Let's start with that." So, the moment
  882. 32:34I'm walking up the stairs, I say I'll
  883. 32:37say the exact same intro. and say,
  884. 32:39"Jack, I just watched a couple of your
  885. 32:41podcasts yesterday to get ready for
  886. 32:42this, and I was just on the on the way
  887. 32:44over here. I was watching this one with
  888. 32:47this other guy, and I got to say, man,
  889. 32:49this is there are so many podcast hosts
  890. 32:52out there who just rush and rush to get
  891. 32:55something over with. And it's it's kind
  892. 32:58of disgusting because it's like this
  893. 32:59mechanistic process where people just
  894. 33:01want to churn out content where they've
  895. 33:03got [ __ ] to do, so they end the podcast
  896. 33:05early and they do all these things. they
  897. 33:07don't really prioritize their guest and
  898. 33:08you do like it's amazing that I I I go
  899. 33:12on so many podcasts and there's nobody
  900. 33:14that really prioritizes getting
  901. 33:15everything that they can from a guest
  902. 33:17and I really appreciate that you do
  903. 33:18that. So it was framed as a compliment
  904. 33:21but you you've agreed that you are a
  905. 33:23certain type of person at this moment.
  906. 33:26>> That would have at least got you 15 more
  907. 33:27minutes. [laughter]
  908. 33:29>> And that's just the beginning.
  909. 33:31Um, and so right away that so I didn't
  910. 33:35get you to agree to an idea. I got you
  911. 33:37to agree that you're a certain type of
  912. 33:39person. And this is in the first 30
  913. 33:42seconds. Uh, influencing someone long
  914. 33:46term is more is not just like, hey, let
  915. 33:48me just keep hacking away at this
  916. 33:50identity. There's ideas that come in
  917. 33:52there, too. And what I did there is
  918. 33:55called a negative dissociation. So, and
  919. 33:58this is part of a NCI, the system that I
  920. 34:00teach government and and people all over
  921. 34:03the world is called NCI, neurocognitive
  922. 34:05intelligence. And one of the methods in
  923. 34:07there is called negative dissociation.
  924. 34:10So, I I don't want you to have a certain
  925. 34:12trait. And so, all I'll do is talk
  926. 34:14negatively about a certain group of
  927. 34:16people and how they have this trait.
  928. 34:18Right? So, let's let's say now we're
  929. 34:21inside. Uh, I've already said that first
  930. 34:24thing to you. And then I say like,
  931. 34:27you know, you've been doing podcasts a
  932. 34:29while. You've got a million subscribers
  933. 34:30now on uh YouTube. And
  934. 34:34I'm just amazed at how many douchebags
  935. 34:37there are out there hosting podcasts
  936. 34:39nowadays. And I'm really excited to come
  937. 34:42here because every time I've sat with
  938. 34:44one of these people, I've been on a lot
  939. 34:45of podcasts. Every time I sit down with
  940. 34:47one of these people, it's like they have
  941. 34:49a clock ticking down and they have to
  942. 34:52just pay attention to the clock and it's
  943. 34:54almost like I'm sitting with a doctor
  944. 34:56who doesn't give a [ __ ] about me. So now
  945. 34:58I've given you a scenario that that your
  946. 34:59brain has automatically got a relation
  947. 35:01to, right? So I've putting a picture in
  948. 35:03your head, a negative one, and it's just
  949. 35:07really mechanistic. And I've seen so
  950. 35:10many of your shows and I it's good to be
  951. 35:12with somebody who is willing to stick
  952. 35:14around and like get the full story when
  953. 35:16they need to do that. Now that's
  954. 35:18identity again. So you could keep going
  955. 35:21down a hill and if you keep doing it
  956. 35:25over and over using the same technique,
  957. 35:27it's going to be very obvious and it's
  958. 35:28going to be like, "Oh, why is he why
  959. 35:30does he keep saying this shit?" So from
  960. 35:33identity, I want to go to expectancy.
  961. 35:37So if if you have confidence and you
  962. 35:39have authority, you can create
  963. 35:40expectancy.
  964. 35:41So priming is another the identity and
  965. 35:45then priming. So priming is setting the
  966. 35:48stage every moment of
  967. 35:51a conversation. We're getting the
  968. 35:52person's brain ready for the next thing
  969. 35:54that's going to happen. And a lot of
  970. 35:56people are like, I'm just going to read
  971. 35:57the script and then the sale is going to
  972. 35:59happen. The sale happens like in starts
  973. 36:01at the first 5 seconds, right? So the
  974. 36:04next one is priming. I'm going to start
  975. 36:06putting in small seeds of thoughts in
  976. 36:09your head and to to discuss this like to
  977. 36:12understand the concept of priming. They
  978. 36:15did uh and I'm no expert on this study
  979. 36:18or anything. I'm going to probably
  980. 36:19butcher this. They did this study where
  981. 36:22people were taking a word search puzzle
  982. 36:25and in the group they put these words in
  983. 36:29the puzzle that were in that were
  984. 36:31loosely related to old age.
  985. 36:34Florida, wrinkle, pain, retirement, all
  986. 36:38of this. Like there's probably 10 or 15
  987. 36:40words in there. I can't remember them
  988. 36:41all. But just after taking just after
  989. 36:45being exposed to those words for a few
  990. 36:47minutes, the speed that they exited the
  991. 36:50testing room and walked down the hallway
  992. 36:52was reduced by like somewhere near 30
  993. 36:5440%. So they started walking slower just
  994. 36:58cuz they were exposed to these words.
  995. 37:00And
  996. 37:02if you have an outcome in mind, the
  997. 37:04number one thing you need to do is prime
  998. 37:06that person to think of that outcome.
  999. 37:10Does that make sense?
  1000. 37:11>> Yeah.
  1001. 37:11>> So we're
  1002. 37:14none of these techniques work very well
  1003. 37:16unless you have authority and you have
  1004. 37:17confidence.
  1005. 37:19So when we're talking about these
  1006. 37:21techniques, these are language like we
  1007. 37:22talked about. It's the least least
  1008. 37:24important thing. And
  1009. 37:28so right after that, I would ask if
  1010. 37:30you're on the clock and then how
  1011. 37:31flexible you are. And I would talk about
  1012. 37:33time and how time can be flexible. And I
  1013. 37:36would I would mention how I changed my
  1014. 37:37flight just a few days ago and it was
  1015. 37:39really easy and it didn't really impact
  1016. 37:41my trip very much. Just bringing these
  1017. 37:44subjects up on a very regular basis.
  1018. 37:46There's a ton of techniques we could
  1019. 37:48talk about if we have like a specific
  1020. 37:50scenario, anything or or interrogation
  1021. 37:52if you want to, but
  1022. 37:54there are so many things that go back to
  1023. 37:57non-verbal behavior and authority that I
  1024. 38:00would I feel like just talking about the
  1025. 38:02linguistics, which we could all day
  1026. 38:04long. We could go way into linguistics
  1027. 38:06and how to use confusion and
  1028. 38:07deliberately confuse somebody's brain
  1029. 38:09and all of that kind of stuff. But the
  1030. 38:11base of that pyramid, the base of
  1031. 38:13whether or not I accomplish what I want
  1032. 38:15to do is going to be a a result of
  1033. 38:19do I have authority? Do I have uh enough
  1034. 38:22confidence and and presence to get that
  1035. 38:26thing done? And if you want to, we can
  1036. 38:28break down the linguistics or the
  1037. 38:30authority. I'll let you choose where you
  1038. 38:31want to go.
  1039. 38:31>> Linguistics.
  1040. 38:32>> Okay. So, let's talk about um how
  1041. 38:36linguistics work in the brain. We we
  1042. 38:39don't have an evolutionary part of our
  1043. 38:40brain for language. We have these two
  1044. 38:42things in our brain called the Broca's
  1045. 38:43area and the Warick's area where we kind
  1046. 38:45of process language. When it comes to
  1047. 38:48linguistics,
  1048. 38:49the first thing that you want to be
  1049. 38:51aware of is how we're directing that
  1050. 38:54person's attention. So, can I capture a
  1051. 38:57person's focus and can I lead a person's
  1052. 38:59focus? If I'm speaking in a way that is
  1053. 39:02not direct and doesn't capture focus,
  1054. 39:04then I'm already losing persuasion. you
  1055. 39:06could read all these cool scripts, all
  1056. 39:07these cool books. If you don't have the
  1057. 39:09social skills to speak well and and
  1058. 39:11really captivate somebody's attention,
  1059. 39:13you're not going to do it. So, one of
  1060. 39:16the most common that people learn when
  1061. 39:19it comes to linguistics is these
  1062. 39:22statements that are called Milton
  1063. 39:24statements or salad statements or
  1064. 39:26whatever, but they're kind of
  1065. 39:28presumptive. So, a person can is a
  1066. 39:32beginning of one of those. I can insert
  1067. 39:35anything I want after that and help your
  1068. 39:37brain to start picturing it and
  1069. 39:38imagining it. So if I'm communicating in
  1070. 39:41a way that is vivid, then I'm painting
  1071. 39:43pictures in your head, which means that
  1072. 39:46the mammal part of your brain can
  1073. 39:47understand it. If my words are not
  1074. 39:49creating pictures in your head and I'm
  1075. 39:51not interesting enough or I'm not
  1076. 39:53generating enough focus, then I don't
  1077. 39:54translate what I'm saying into the
  1078. 39:56mamalian brain. So, a person can let's
  1079. 39:59say I want you to forget about the time
  1080. 40:02and you could just put that into a
  1081. 40:05sentence and I want I want to kind of
  1082. 40:07start injecting these thoughts into your
  1083. 40:09head earlier on without you knowing that
  1084. 40:11it's happening. I would say some kind of
  1085. 40:13phrase where I could inject that into a
  1086. 40:15sentence. So, a person can So, let's say
  1087. 40:17I was uh I walk in here, we're talking
  1088. 40:20about you were asking me about the you
  1089. 40:22know the Joe Rogan podcast and I was
  1090. 40:24like, "Yeah, man. It's amazing how fast
  1091. 40:26a person can completely lose track of
  1092. 40:28time.
  1093. 40:30Or I could say it's amazing how it's so
  1094. 40:33easy to just completely forget about the
  1095. 40:35time for a few hours.
  1096. 40:37So what I did was a I inserted a small
  1097. 40:40pause before I told you what I wanted
  1098. 40:42you to do. U and you could ask me
  1099. 40:44anything. So let's say I wanted you to
  1100. 40:46extend the podcast a few hours or cancel
  1101. 40:48your flight or whatever, which we can't
  1102. 40:49do because I've got an appointment a
  1103. 40:51little bit later. I want to insert those
  1104. 40:53phrases and if I say completely forget
  1105. 40:57about the time. Let's say that that's
  1106. 40:58what I want you to do. Completely forget
  1107. 41:00about the time. As I'm talking, I'm
  1108. 41:03saying like m just name any random
  1109. 41:06subject and I'll show you exactly how
  1110. 41:07you can weave it into any conversation.
  1111. 41:09Any subject you want technology.
  1112. 41:12>> All right. And I was in Best Buy the
  1113. 41:13other day looking at these laptops and
  1114. 41:15they're making so many of these advances
  1115. 41:17and they have so many things that you
  1116. 41:19can look at. It's amazing how easy it is
  1117. 41:21to completely lose track of time.
  1118. 41:26Make sense so far?
  1119. 41:27>> Mhm.
  1120. 41:27>> Okay. [clears throat]
  1121. 41:28Um, and now to get you to want to have
  1122. 41:32the podcast with me longer, we'll we'll
  1123. 41:34cover another technique and this and you
  1124. 41:36can this is called embedded commands
  1125. 41:38that a lot of you you can look it up
  1126. 41:40anywhere on the internet. So the before
  1127. 41:42we move to this next technique is the
  1128. 41:44rules of the this embedded command
  1129. 41:46technique where you're hiding language
  1130. 41:48inside of language is I'm going to pause
  1131. 41:51before and after and the command itself
  1132. 41:55like what I'm injecting or hiding into
  1133. 41:56my language has to be able to stand
  1134. 41:59alone as a sentence. So
  1135. 42:02for example I can't say it let's say I
  1136. 42:05want you to
  1137. 42:07I want to get you to relax. That's it. A
  1138. 42:10lot of people would say, "Yeah, it was a
  1139. 42:11really completely relaxing journey."
  1140. 42:15Completely relaxing is not a sentence.
  1141. 42:18Completely relax is a sentence. It's a
  1142. 42:21statement of telling someone to do
  1143. 42:23something. So that's the difference. So
  1144. 42:25the biggest mistake most people make is
  1145. 42:26that they don't pause and they're using
  1146. 42:29ing words when they should be using
  1147. 42:32direct commands. Mhm.
  1148. 42:34>> And ideally, if if you get more advanced
  1149. 42:37at this, you should be able to clip the
  1150. 42:39sound bite of someone saying the hidden
  1151. 42:41part, and it should sound like they're
  1152. 42:43speaking an independent sentence. Does
  1153. 42:46that make sense? So, it should be a
  1154. 42:48command hidden within it. And then, uh,
  1155. 42:51we get into like ambiguities.
  1156. 42:54Uh, so let's dive into ambiguities and
  1157. 42:56then gestures and how gestures can can
  1158. 42:58play into this. Um, so give me something
  1159. 43:01you would want someone to feel like. Uh
  1160. 43:03let's go into
  1161. 43:05connection. Okay.
  1162. 43:08So give me any random scenario and I
  1163. 43:11will show you how we can in inject
  1164. 43:13language into that scenario using this
  1165. 43:15phrase of uh feeling connected.
  1166. 43:20>> Um you go to Starbucks and order with
  1167. 43:23your barista.
  1168. 43:25>> Yeah. Okay. And what are we talking
  1169. 43:28about? Give me any topic and I'll show
  1170. 43:30you how easy it is to weave into
  1171. 43:32anything just on the fly.
  1172. 43:34>> Like what new coffee they have at
  1173. 43:36Starbucks.
  1174. 43:36>> Okay.
  1175. 43:37>> Yeah.
  1176. 43:38>> Um so the first thing I'll my time is
  1177. 43:41limited with this barista. So the first
  1178. 43:44thing is I want to establish her focus.
  1179. 43:47So I'm going to do one small thing and
  1180. 43:50I'm going to say something like you know
  1181. 43:51it's absolutely fascinating. And very
  1182. 43:54covertly I'm pointing at myself as I'm
  1183. 43:56saying the word fascinating to start off
  1184. 43:58the sentence to try to associate myself
  1185. 44:00with the word fascinating so I can just
  1186. 44:02buy myself a tiny bit more focus so that
  1187. 44:05she'll bite onto the next sentence. So
  1188. 44:08when time is super limited it's a lot
  1189. 44:11more difficult. But u we're at
  1190. 44:14Starbucks. We're talking about all the
  1191. 44:15is it coffees that you said? All the
  1192. 44:17coffees. Yeah. So there's so many
  1193. 44:18coffees here to choose from. I I
  1194. 44:20remember watching this documentary
  1195. 44:22about these coffee makers and it is
  1196. 44:25incredible how much they take care of
  1197. 44:27each other. It's a rare moment when
  1198. 44:29somebody can feel completely connected
  1199. 44:32to another person.
  1200. 44:35So, did you hear that piece? Feel
  1201. 44:37completely connected. And if you cut the
  1202. 44:38audio out of what I just said, it sounds
  1203. 44:40like I'm saying an independent sentence.
  1204. 44:43On top of that, my hand as I was saying
  1205. 44:45the word feel completely connected was
  1206. 44:47going back and forth between you and I.
  1207. 44:49Does this make sense so far?
  1208. 44:51>> Yeah. I just I I want to comment that it
  1209. 44:53feels very hypnotic. Uh and I've noticed
  1210. 44:56that about your speech this whole time
  1211. 44:58and I know you're trained in hypnotism,
  1212. 44:59but spending time with Marcel is just I
  1213. 45:02I'm picking up on like I'm getting into
  1214. 45:04trance just listening to you speak.
  1215. 45:06>> Have people commented about that?
  1216. 45:09>> Yeah. Yes. But most of the most of the
  1217. 45:11time it's people who have listened to
  1218. 45:12these MP3s that I have. They're for free
  1219. 45:15to make your confidence better, to
  1220. 45:17increase your uh mental well-being and
  1221. 45:19all of that kind of stuff. So they
  1222. 45:21they're like going to sleep every night
  1223. 45:22listening to my voice doing like very
  1224. 45:25overt hypnosis like to get them to
  1225. 45:28sleep. And then I've noticed they come
  1226. 45:30to like a training session or something
  1227. 45:32with me in person. I've got a little mic
  1228. 45:34on. There's speakers in the room and
  1229. 45:35I'll say just the word like sleep.
  1230. 45:37>> Yeah. I've almost felt it on that. I was
  1231. 45:40hoping that you wouldn't do it.
  1232. 45:41[laughter]
  1233. 45:43>> Uh and like I've my first time I ever
  1234. 45:45did it, there was a guy who'd been
  1235. 45:46listening to me for like nine months
  1236. 45:48straight every time he went to bed and I
  1237. 45:50said that swword uh and he just just
  1238. 45:53fell out fell out of his chair. Uh so I
  1239. 45:57had to be really careful. So let's add
  1240. 45:59on to this technique a little bit.
  1241. 46:02So, whatever we're talking about, we can
  1242. 46:04talk about picking out carpet and how
  1243. 46:06someone can feel completely connected.
  1244. 46:08And I could be talking about an
  1245. 46:10electrician coming to my house and
  1246. 46:11fixing wires. And it's amazing when that
  1247. 46:14connection finally happens when he's
  1248. 46:17putting these wires together. But I'm
  1249. 46:18saying the words independently and I'm
  1250. 46:20saying them with this back and forth
  1251. 46:22gesture as I'm talking about connection.
  1252. 46:24But now I want to say I want to hide the
  1253. 46:26sentence uh feel completely connected
  1254. 46:30now with me. And I want to disguise that
  1255. 46:33in speech. Have you ever heard this
  1256. 46:34before?
  1257. 46:35>> It's pretty bizarre.
  1258. 46:37>> But I'm going to I'm going to be
  1259. 46:38ambiguous about where the period is and
  1260. 46:40where the comma is in these sentences.
  1261. 46:43So in essence, I'm going to say the
  1262. 46:45sentence like feel completely connected.
  1263. 46:48Period. Now, with me when I start
  1264. 46:52exploring things, but I'm going to I'm
  1265. 46:54going to tie those together. So, give me
  1266. 46:56another topic and I'll and I'll roll
  1267. 46:58with it. Random
  1268. 46:59>> toothbrush.
  1269. 47:00>> Okay. Uh I always use my toothbrush and
  1270. 47:03I cuz I remember this dentist I had when
  1271. 47:05I was a kid. He was the only guy that
  1272. 47:07really genuinely cared about me. He was
  1273. 47:10the most kind person uh that I ever met.
  1274. 47:13And it's so rare when you can feel
  1275. 47:16completely connected. Now with me, the
  1276. 47:19way I see it is we develop relationships
  1277. 47:22differently, especially as kids. And
  1278. 47:24then I'll just roll off on another
  1279. 47:26sentence. But if you clipped out what I
  1280. 47:28said, feel completely connected now with
  1281. 47:31me. And I isolated that in my speech.
  1282. 47:35Make sense so far? Um,
  1283. 47:39there was a thing back in the '9s where
  1284. 47:42these guys would kind of come up with a
  1285. 47:44lot of these ambiguities and stuff and
  1286. 47:49they are powerful, but they become
  1287. 47:51powerful not not because someone uses
  1288. 47:53them in isolation.
  1289. 47:55You're not going to just say u you're
  1290. 47:58not going to sneak the phrase buy this
  1291. 47:59Bugatti uh like into a paragraph and
  1292. 48:02somebody's magically going to go spend a
  1293. 48:04bazillion dollars on a car. They have to
  1294. 48:07be paired with confidence, authority,
  1295. 48:09and and leadership and a a true belief
  1296. 48:12in what you're saying and self-esteem
  1297. 48:15and all of that. If you use all these
  1298. 48:17language techniques and you have
  1299. 48:19crippling self-doubt and all of this
  1300. 48:21stuff, you have to work on that other
  1301. 48:22stuff first. A lot of people get wrapped
  1302. 48:25around these little language techniques
  1303. 48:27because it it gives you a placebo. It's
  1304. 48:30like, "Oh, I know I know a trick now." M
  1305. 48:32>> u but they're not that effective unless
  1306. 48:35you're using them in a really I would
  1307. 48:37say a really confident way. So to expand
  1308. 48:40on the the language aspect of this. So
  1309. 48:43confidence is probably one of those
  1310. 48:46things that's such a critical element
  1311. 48:48and if we could dip into confidence
  1312. 48:50really quick. The number one mistake in
  1313. 48:53my lifetime training these CEOs, the
  1314. 48:56intelligence folks, all of these people
  1315. 48:58to develop confidence. It has nothing to
  1316. 49:00do with your standing o over anyone
  1317. 49:03else. It has nothing to do with other
  1318. 49:06people. The moment that you make it
  1319. 49:08about how it like it how it deals with
  1320. 49:10other people, it's not confidence
  1321. 49:11anymore. It's hierarchy. And those are
  1322. 49:14two different things. So people think
  1323. 49:16about confidence and it's like, oh, I
  1324. 49:17have to be more than other people. The
  1325. 49:20biggest mistake is comparing me to other
  1326. 49:22people. And that's that what I call
  1327. 49:25hierarchical thinking. And the people
  1328. 49:27make these mistakes because they view
  1329. 49:30themselves as, well, if I'm confident, I
  1330. 49:32need to be above this person. Or they're
  1331. 49:34scanning the room to see who's in
  1332. 49:35charge, who's subordinate. And what's
  1333. 49:37truly powerful about this, and this
  1334. 49:39sounds like it's a like a hippie bumper
  1335. 49:42sticker, but are you willing to get to a
  1336. 49:44point where you treat everybody the
  1337. 49:46same, that you meet you go to meet a a
  1338. 49:50business billionaire for a a sales pitch
  1339. 49:53or you're talking to your Uber driver
  1340. 49:54and you're the exact same. You have the
  1341. 49:57same level of confidence because you're
  1342. 49:59never thinking in hierarchy and status.
  1343. 50:02And as Americans, especially living in
  1344. 50:04the west, we are programmed to see
  1345. 50:06hierarchy and status. And the two main
  1346. 50:09goals of advertising, number one is to
  1347. 50:11make you compare yourself to other
  1348. 50:12people. Number two is to make you think
  1349. 50:14I am not enough. So get that statement
  1350. 50:16into your head. The identity statement
  1351. 50:18of I am not enough.
  1352. 50:20So we get programmed from such a young
  1353. 50:23age with these commercials and
  1354. 50:24advertising and now it's social media is
  1355. 50:26just insane.
  1356. 50:29If you kind of back your way out of that
  1357. 50:31hierarchical thinking and comparing
  1358. 50:32yourself to other people, you have the
  1359. 50:35most transformative experience when it
  1360. 50:37comes to confidence because confidence
  1361. 50:39has nothing to do with anyone else. It's
  1362. 50:43not about anybody else. It's about me.
  1363. 50:46It's about do I have confidence in this
  1364. 50:49situation?
  1365. 50:50And the fastest way that I've ever seen
  1366. 50:53to develop confidence and I have a a
  1367. 50:55free hypnosis on our website you can
  1368. 50:57download. It's you can listen to it
  1369. 50:59every night. I have thousands of
  1370. 51:01testimonials that has changed people's
  1371. 51:03life. But the fastest way to develop
  1372. 51:06confidence is to develop a comfort with
  1373. 51:09the possibility of social injury.
  1374. 51:13And that's just am I willing to be
  1375. 51:16embarrassed? Am I willing to say
  1376. 51:17something um that's on my mind that
  1377. 51:20might might cause some judgment?
  1378. 51:22Someone's going to judge me. So that
  1379. 51:24fear of judgment is also kind of
  1380. 51:27hierarchical thinking like they are
  1381. 51:30going to judge me which will put put me
  1382. 51:31down. So if your confidence is coming
  1383. 51:34from how your environment is then you're
  1384. 51:37going to always need something that
  1385. 51:39which is not confidence at all at all.
  1386. 51:42So when we're talking about confidence
  1387. 51:43it's self-confidence not not environment
  1388. 51:46confidence not Jack confidence Jack
  1389. 51:48doesn't help me to feel confident. Um,
  1390. 51:51but we're we become no longer dependent
  1391. 51:54on the environment or who we're around
  1392. 51:56or what happened. We just become
  1393. 51:58comfortable with that injury.
  1394. 52:01>> And the second element is I develop this
  1395. 52:05this mindset, this world view of things
  1396. 52:08are generally going to work out fine.
  1397. 52:10Things are probably going to be okay.
  1398. 52:12And if I if I'm my genuine belief is and
  1399. 52:16not just a thought that I have, not like
  1400. 52:18a post-it note I put on my bathroom
  1401. 52:20mirror and read as an affirmation every
  1402. 52:22day, but I develop this hardcore
  1403. 52:24internal belief that things will work
  1404. 52:26out pretty much okay. Number two is this
  1405. 52:29fundamental worldview shift of I'm okay
  1406. 52:32to receiving social injury and I'm not
  1407. 52:34I'm never using hierarchy and status to
  1408. 52:37look at the world ever again. It is such
  1409. 52:39a drastic change and you're it's
  1410. 52:42exhausting living in the other reality
  1411. 52:44where I'm I'm
  1412. 52:47deeply concerned with the environment
  1413. 52:49and I need things to be perfect for me
  1414. 52:51to feel confident or to feel okay with
  1415. 52:54with talking or saying something that's
  1416. 52:56on my mind or being vulnerable around
  1417. 52:58another person.
  1418. 52:59>> So, does confidence come from
  1419. 53:01competence?
  1420. 53:03>> I don't think so at all. If you watch um
  1421. 53:07what is that movie? Catch me if you can.
  1422. 53:09Have you seen it?
  1423. 53:10>> I think so. I think I know what you're
  1424. 53:11talking about.
  1425. 53:12>> It's a Leo DiCaprio playing a guy uh
  1426. 53:16Frank Abagnail is his real name. It's
  1427. 53:18It's a true story where he like puts on
  1428. 53:21this pilot outfit and starts flying free
  1429. 53:24around the entire country. Um, it's a
  1430. 53:28fabulous movie and I don't know if you
  1431. 53:31do like overlays when people are talking
  1432. 53:32about stuff, but a couple of these
  1433. 53:34scenes like he's walking with all these
  1434. 53:36uh flight attendants
  1435. 53:38uh then he pretends to be a doctor like
  1436. 53:41a surgeon. Then he pretends to be a
  1437. 53:43lawyer. So he kind of assumes all these
  1438. 53:45identities. He has zero competence.
  1439. 53:49Zero. Uh but everyone believes him
  1440. 53:52because he is so self- assured. He's not
  1441. 53:55looking to other people for his
  1442. 53:56confidence. It's it's an internal thing.
  1443. 53:59And that's where the term con man came
  1444. 54:01from. It's confidence. So their
  1445. 54:04confidence was so high that it became
  1446. 54:06contagious. So I believe it so much that
  1447. 54:09you start to believe it. Um and that's
  1448. 54:13con man is kind of a bad bad way to
  1449. 54:15compare these things and say that's
  1450. 54:17where you need to be in life. But you
  1451. 54:19need to have the confidence where like
  1452. 54:21this is not a big deal. No matter what's
  1453. 54:23happening, it's not a big deal because
  1454. 54:26your your worldview is things are going
  1455. 54:28to be fine. Everything's going to work
  1456. 54:29out. I'm open to being socially injured.
  1457. 54:31That's that's just part of living as a
  1458. 54:33human being on this planet.
  1459. 54:34>> And define social injury.
  1460. 54:36>> Social injury is judgment most of the
  1461. 54:39time.
  1462. 54:39>> Okay.
  1463. 54:39>> Judgment. And the judgment, if I'm
  1464. 54:42relying on the outside world, causes
  1465. 54:44shame. And let me give you the third
  1466. 54:47pathway of confidence here since we're
  1467. 54:50just throwing random [ __ ] around. um
  1468. 54:53getting so forgiving of yourself and
  1469. 54:56your own past that for anyone else
  1470. 54:59looking at it, you would be delusional
  1471. 55:01or crazy.
  1472. 55:02Like unlimited self forgiveness. And
  1473. 55:05this sounds like some self-help
  1474. 55:06[ __ ] but it's just like I don't
  1475. 55:09care what anyone thinks about anything
  1476. 55:12that I've ever done. I am so
  1477. 55:14self-forgiving that everything is
  1478. 55:16forgiven that I've done and I don't
  1479. 55:18accept any judgment from anybody else.
  1480. 55:20I'm radically delusionally forgiving
  1481. 55:23about everything that I've ever done,
  1482. 55:25which kind of just helps to delete what
  1483. 55:28keeps most people back, and that's
  1484. 55:30shame. So, I'm hiding shame. I'm hiding
  1485. 55:33guilt. And I'm also concealing this fear
  1486. 55:36of I might get judged by somebody.
  1487. 55:39And opening that up and just, it sounds
  1488. 55:43crazy, but like we're training like
  1489. 55:46Jason Bourne type of dudes. And the best
  1490. 55:49way that we can train them is like
  1491. 55:51getting them to live with like an open
  1492. 55:53heart and just wide open where I'm open
  1493. 55:57to getting that social injury. So if I
  1494. 56:00can if I have that much confidence then
  1495. 56:02these little language techniques and
  1496. 56:04stuff that we're talking about are 10
  1497. 56:06times more powerful. So a couple more
  1498. 56:10techniques if you want to go back to
  1499. 56:11them um are these gestures that I was
  1500. 56:14talking about.
  1501. 56:14>> Yeah. So, if I want something between
  1502. 56:17you and I, like I say the word
  1503. 56:19connection or I say the word um if I'm
  1504. 56:22talking to uh somebody that I want to
  1505. 56:24date, I might say the word attraction
  1506. 56:26and go like this back and forth between
  1507. 56:27us two. I don't know if my hands in the
  1508. 56:29camera or not, but
  1509. 56:31I'm I want to use my gestures on purpose
  1510. 56:34instead of on accident. Is that maybe
  1511. 56:36they have a 5% effect on how someone
  1512. 56:38perceives something, but it's an effect.
  1513. 56:40There's some kind of effect going on.
  1514. 56:43And if I say something and I want it to
  1515. 56:46be associated with me and I'm really
  1516. 56:47trying to generate a lot of your focus,
  1517. 56:49I would say like, you know, it was just
  1518. 56:51I'm seeing so many of these things. It's
  1519. 56:53just a really fascinating when you get
  1520. 56:56to the point where you discover
  1521. 56:57something new. And I'm just pointing at
  1522. 57:00myself saying fascinating.
  1523. 57:03And so think of like the words that you
  1524. 57:06would want to say if you wanted to kind
  1525. 57:09of control another human being or like
  1526. 57:10get to an outcome.
  1527. 57:12>> Yeah. Yeah.
  1528. 57:12>> Um, so let's go back to your example of
  1529. 57:14of me wanting you to what was it like
  1530. 57:18extend
  1531. 57:19>> extend the podcast out for 5 hours,
  1532. 57:21right?
  1533. 57:22>> Um,
  1534. 57:24let's say we're standing out there in
  1535. 57:25the green room and we're getting ready
  1536. 57:28to kind of come in here and record and I
  1537. 57:30say, "Jack, you know, it's fascinating.
  1538. 57:32Um,
  1539. 57:33it's amazing like so many people I was I
  1540. 57:36was working with. I was at this doctor's
  1541. 57:37office the other day getting this brain
  1542. 57:39scan done here while I'm in LA and it is
  1543. 57:42just awesome that he was willing to just
  1544. 57:46stop and spend extra time with me doing
  1545. 57:52these brain scans
  1546. 57:54and I would say that so I'm saying spend
  1547. 57:56extra time with me and I'm pausing
  1548. 57:58before I'm pausing afterwards
  1549. 58:01to where if you clipped it out in audio
  1550. 58:03that would be its own statement
  1551. 58:06It's fascinating. It's kind of a cool
  1552. 58:08placebo, but it's only a placebo of
  1553. 58:11skill unless the confidence is there and
  1554. 58:13you can back all that stuff up.
  1555. 58:16And there's so much you can do with
  1556. 58:18language.
  1557. 58:20But it's only as good as how you're
  1558. 58:22influencing the mamalian brain. So if I
  1559. 58:26have zero, like imagine if a third
  1560. 58:27grader came up to you and said that or
  1561. 58:31you it would have no impact on you. If a
  1562. 58:33third grader came up to you and insulted
  1563. 58:35you, it would have no impact. So there
  1564. 58:38needs to be authority present and
  1565. 58:40authority not over others, but authority
  1566. 58:42over self.
  1567. 58:44>> Like I'm in control, I'm not
  1568. 58:45controlling. And you know, we you've
  1569. 58:48probably seen me go through the five
  1570. 58:50factors of authority and what makes
  1571. 58:52authority possible. But we've proven in
  1572. 58:55so many experiments that authority
  1573. 58:56matters more than any possible word that
  1574. 58:59you will ever say in your lifetime. like
  1575. 59:00the Mgrim experiment which is uh famous
  1576. 59:04people got talked into killing another
  1577. 59:06person or they thought they did in in
  1578. 59:09under an hour. And more and more we're
  1579. 59:12discovering is I need to be more Caesar
  1580. 59:15Milan and less Tony Robbins. I need to
  1581. 59:19think about controlling that mamalian
  1582. 59:21brain and because that's what really
  1583. 59:23makes the decisions. If somebody thinks
  1584. 59:25oh well the human the neoortex is more
  1585. 59:27advanced so it makes more decisions. No,
  1586. 59:29it's not like you you can't hold your
  1587. 59:31breath until you die. Your your malian
  1588. 59:34brain is going to take over and knock
  1589. 59:36your ass out or going to make you just
  1590. 59:38open your mouth and breathe again. So
  1591. 59:40that is the brain that makes a lot of
  1592. 59:42our decisions from an emotional
  1593. 59:44perspective. And that's the where you
  1594. 59:46establish someone's focus. You have
  1595. 59:48authority and you say something that
  1596. 59:50triggers this tribal response and
  1597. 59:52emotion. Those are the four things that
  1598. 59:54influence mammals. Focus, authority,
  1599. 59:56tribe, and emotion. Those four things.

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