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MANAGEMENT CONSULTING PRESENTATION - How consulting firms create slide presentations (Ex-McKinsey) — Transcript

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0:00- During the six years I worked in consulting at McKinsey,
0:02I created literally thousands of PowerPoint slides,
0:06while working on several client presentations.
0:09By doing that, I learned lots of little tips and tricks,
0:11specific elements
0:12that consultants use to give their
0:14presentations the special professional look that makes it
0:19ready for board room and just distinctive.
0:21When I flip through a presentation, I can directly
0:24tell you if this is a presentation from an MBB
0:27consulting firm.
0:28So from McKinsey, BCG or Bain,
0:30or if it's not.
0:31In this video, I'd like to share the little things with you.
0:34The little tips and tricks, the little elements that top
0:37consulting firms use to make their presentations
0:41look like the way they do.
0:43I trust this will really help you improve your presentations
0:47as well, and give them the professional touch
0:49and feel that you're looking for.
0:51Hi guys, my name is Heinrich and welcome to another
0:54coffee break with Firm Learning.
0:56If you're new to this channel, on this channel I try to
0:58help you become successful in the first years of your
1:03career by teaching you both the soft skill
1:05and the hard skill to excel in your first business role.
1:08One of the things I frequently talk about on this channel,
1:11is how you can excel you skills in both
1:13PowerPoint and Excel.
1:15Because, the truth is that especially PowerPoint is one
1:17of the tools you will use most frequently in most
1:20business roles out there.
1:22So, if you're taking any value out of this video at all,
1:25please let's destroy the like button for the
1:26YouTube algorithm and also let's leave a comment below.
1:31And of course, please subscribe to this channel and hit
1:34also the notification bell to stay up-to-date on all the
1:37content I have planned for you.
1:38I will release at least one video for you
1:41every single Saturday,
1:42and on many weeks there are going
1:44to be two videos coming out for you.
1:46If you're not following me on Instagram yet,
1:48my Instagram handle is @firmlearning as well.
1:51On Instagram I'm releasing new content every single day.
1:54Just giving you a bit of a behind the scenes
1:55into my personal life and how
1:58I prepare all this content for you.
2:00And on my Instagram I share even more content that will
2:03help you succeed in the first years of your career.
2:05Today, I am talking to you about lots of little tips
2:08and tricks that I learned as a consultant working
2:10at McKinsey for six years.
2:12I share design principles that consultants apply for
2:14literally every single presentation that they use.
2:17Little elements that typically appear on slides that
2:20almost every consultant use every day,
2:22but that I rarely see on presentations outside of the
2:25consulting world.
2:26So if you're interested to learn lots of little tips
2:29and tricks that you can use for your
2:31slide presentations as well.
2:32Look at this video until the end.
2:34And if you're one of those people that are
2:36really interested to take your slide presentation
2:39game to the next level,
2:40I even released a multi-hour course and all the
2:43tips and tricks that I learned at McKinsey on how you make
2:46top management style presentations.
2:48There are already over 10,000 students
2:51taking the course.
2:52If you're interested in that,
2:53I leave a link to the course in the
2:55description down below.
2:56So, if you'd like to learn more about that
2:58and also read lots of student reviews,
3:00feel free to have a look and check out the course.
3:02But, now let's dive into that.
3:04I prepared a bunch of slides for you that just
3:06illustrate my points.
3:08Let's now switch to my computer to have a look
3:10how this looks like.
3:11Alright, let's jump into it.
3:13So let's start with some basics.
3:15Some basic elements that should be included
3:17on every single page.
3:18So let's start here on the bottom.
3:20What you see here is the date.
3:21The current date.
3:22And pretty frequently you put here the date
3:24either when the presentation happened,
3:26where you present your pages,
3:27or when you created a document.
3:29Because what you will also find is that many documents
3:33in professional contexts,
3:34many presentations, many slides,
3:36are not actually created for actual presentation,
3:39but rather as a document that is then circulated,
3:41sent around in a company.
3:42And a date is just important,
3:44because when in retrospect,
3:45you're able to actually know,
3:47to understand when the document was created.
3:49Which of course, is important in many ways.
3:51The second thing that you'll include on
3:54pretty much every page,
3:56is a page number.
3:57This of course, is very useful if you sit
4:00in a meeting and just a colleague wants
4:02to refer to a specific page.
4:03Then to be able to say okay,
4:05this is a page 18 and then everybody knows
4:08what page 18 exactly is,
4:10because there is a page number included on the document.
4:13Then of course, is very important.
4:15Next thing you should look at is the source.
4:17So here you can include a source,
4:19such as Firm Learning.
4:21Of course, you can even then include, just your name
4:23or your department as a source,
4:25but even better would be especially if you refer to a
4:27specific data, then also give the source of the data.
4:31So what date are you using?
4:33Where is the data coming from?
4:34When was the date collected?
4:35Some specific information on what data you're using
4:39is what you can likely include here in the source.
4:41The next element that you can use are footnotes.
4:43So, footnotes, one, two, three, this is just a part where
4:46you can give specific details on certain things.
4:48But maybe just not fit in the
4:51regular text on your page.
4:53Then you would just include it in the footnote
4:55to give you some extra space,
4:56because it's often a smaller font size
4:58than the main page.
5:00Just to show additional remarks.
5:01And of course,
5:02one of the most important elements
5:04of every page is the action title.
5:06The action title is the title of the page.
5:09And creating a good action title is an art form itself.
5:14Now, I will not go into much of detail
5:16in this video, what a good action title looks like,
5:18because, I already created a specific video
5:20only focusing on action titles.
5:22The video even includes an exercise how you can
5:25improve your action title creation skills.
5:28If you're interested in that,
5:29have a look.
5:31I will include a link to the video above
5:34so that you can directly look into it.
5:35So far, so good.
5:36So this was some just really bare basics
5:39that should be included in every page.
5:40Let's jump into something else.
5:41And this is the creation of charts.
5:44So what you will see in consulting,
5:45is that almost every slide that you use,
5:49contains a chart.
5:50So some kind of diagram where you depict data.
5:53The reason is that in consulting,
5:55very frequently, your argumentation will be based on data.
5:59You can just expect from you,
6:01that you will back up your findings
6:02and your recommendations with some date-driven analysis.
6:05And if you do these kind of data analysis,
6:08of course, you will frequently use charts to then
6:10show the results of your analysis.
6:12And these are just the charts that you can create
6:14with the think-cell expansion.
6:16If you do not know think-cell,
6:17it's a plugin that very frequently is used
6:19by consulting firms to create the charts.
6:22So, almost every consulting firm uses it.
6:24Of course, if you do not have it,
6:26you can just also work with the regular
6:28PowerPoint built-in charts.
6:29If you have the opportunity to use think-cell,
6:31I can highly recommend it,
6:32because it really improves your workflow.
6:34If you now go over this chart tiles,
6:36many of them you will already know
6:37and probably frequently use yourself.
6:39Such as, stacked bar charts, or the 100% bar charts,
6:42clustered bar charts, and so on.
6:44Right now, I'd just like to put your attention to
6:46the waterfall chart type.
6:48So the waterfall chart type is a chart type
6:51that in consulting,
6:52especially at McKinsey, you will use all of the time.
6:54So, there's almost no presentation
6:56without a waterfall present.
6:58But, outside of consulting, I really rarely see it.
7:01Just from my observation.
7:03The fact alone that a presentation includes a
7:05waterfall chart, very often is a clear, telltale sign
7:08that a MBB consulting firm worked on it.
7:11And actually, most of the cases, it has been McKinsey,
7:14because, for whatever reason,
7:15waterfall charts are just so commonly used
7:18by McKinsey consultants.
7:19So, let's look at an example.
7:20So, this is just a basic example
7:22of what a waterfall chart looks like.
7:24And I'd just like to use this example to show to you
7:27what I believe the waterfall charts can just be so
7:30helpful in so many business presentations.
7:33So, this of course is just a stylist chart,
7:35an illustrative chart, so let's not
7:37care about the specific numbers.
7:38But, this is now a bridge chart.
7:41Actually, many people, instead of using waterfalls,
7:43they also just call them bridges.
7:45So, bridge chart.
7:46Because, waterfall charts are very helpful
7:47to show a bridge.
7:49To show how one number relates to another number.
7:52One way that this is frequently used
7:54is to show bridges between financial figures.
7:56So, here we compare the EBITDA.
7:58So, the earnings before interest text depreciation
8:01amortization of 2019. To the EBITDA in 2020,
8:05and we like to understand the difference.
8:07And if you just look at the numbers,
8:08here it has been 1.59, and here it has been 1.67.
8:12So, at first glance, it could look like the numbers
8:15are pretty similar.
8:16So you could infer,
8:17that actually the company has been quite stable,
8:20there were many things that actually changed.
8:22If you don't break down the difference of these
8:24two numbers, into all the effects,
8:26that actually changed,
8:28from 2019
8:29to 2020.
8:31You'd see that there are quite
8:32some things going on.
8:34So here was one effect that if you use
8:36the EBITDA by 700,
8:38but then this is compensated by another effect
8:41that increased it by 730.
8:42And there's another positive effect,
8:44further increasing it by 450.
8:46And a reduction by 650,
8:48and then another increase in 250.
8:50So what you can see is that the waterfall chart
8:52really enables you to breakdown
8:54something into the different sub components
8:57that were driving it.
8:58And then enable it to make changes visible,
9:00that were just not visible.
9:03Just looking at the total difference
9:05between two numbers.
9:06Let's now look into another
9:06very ambiguous chart element.
9:09This is a so-called, callout.
9:12This is this element right here.
9:14So, this is an element that you can just
9:16include in a chart.
9:18Gives details about this specific element.
9:21So as I wrote here, it can include remarks
9:22on specific elements of a chart or other relevant
9:25contributions that you wanna make.
9:27A callout is something that you can easily use,
9:29just add details,
9:30add information,
9:31add context to one specific element.
9:33This is a frequent way how you can do it.
9:36So, this element just consists of one line,
9:38and then another line with a special ending.
9:40So, if you has never created this yourself.
9:42I just broke down here the elements here,
9:44you see the line and that this is just
9:46another line, then it's you can know in the line settings,
9:49you can just add also such an endpoint to it.
9:51Then if you combine it, this is what it looks like.
9:54So, this is just an easy way to create
9:55this kind of callout elements.
9:57And believe it or not, but, callouts like this
9:59will be used in pretty much every single
10:01consulting presentations that you see.
10:03Another element that might have catched your
10:05attention is something that is called a sticker.
10:07And this is what you see here in the top right.
10:09So, a sticker is a qualification of the
10:12page that you use.
10:13Here, you see the preliminary sticker.
10:15So, let's now just go over some examples of stickers
10:18that are frequently and commonly used.
10:20Then what the context is how you use them,
10:22in the consulting context.
10:24So, for discussion sticker,
10:26the preliminary sticker,
10:27highly preliminary, indicative,
10:28and then illustrative.
10:31So, these are probably the five
10:33most commonly used stickers.
10:35Of course, you could write other things as well.
10:37And stickers are elements that are
10:39pretty much used to protect yourself.
10:41So, why could this be important?
10:43Why would you need to protect yourself?
10:44So, let's imagine you make an analysis,
10:46which might be a bit controversial,
10:48you know that their resides,
10:50will not please everybody.
10:52And what you can do is,
10:53to include such a for discussion sticker,
10:55then if you walk into a meeting,
10:57then you realize that your analysis sparks
10:59some discussion, and then yet you can say,
11:01well, "Yes, of course, this is not the final result."
11:04"This is just for discussion."
11:06As you also wrote here.
11:07"So let's just have a discussion about it."
11:08"I'm interested to hear your opinion."
11:10"What is your view of it?"
11:11"Why do you believe this is true?"
11:13"What is your opinion?"
11:14So, this is how you frequently use
11:15such a for discussion sticker.
11:17Preliminary and highly preliminary,
11:20this is just something to make clear,
11:22that the results that you're showing,
11:23the analysis that you are doing,
11:25are not the final ones.
11:27And here again, this just, is a way to protect yourself,
11:30that then if later it comes out that
11:32maybe your were missing some data.
11:34That there additional information that you
11:35would need to take into consideration.
11:37You can just say, "Yes, of course, this analysis that"
11:40"we did here was only preliminary."
11:43"This was not the final version."
11:44This is also again to protect yourself,
11:46because, otherwise, it could happen,
11:48and these things happen, right?
11:50That there is a hostile client,
11:52that then just points out a page that you created,
11:55maybe in the first weeks of your engagement,
11:57that you were just learning,
11:58trying to understand the data.
12:00And the page you labeled, you just did, was complete BS,
12:03because this analysis that you created,
12:05was just obviously not correct.
12:07Right?
12:08And maybe he was right, maybe it just wasn't correct,
12:10because you didn't have the full picture.
12:12But, then you can say, "Yes, Mister, this is true, you are"
12:15"right, but as you can also read here, this was not a final"
12:18"version of the analysis."
12:19"This was just a preliminary version."
12:21And incidents like that happen.
12:23And this is why you put the preliminary sticker on it.
12:25That's similar, but different is the indicative sticker
12:27and also the illustrative sticker.
12:29So, an indicative sticker, you can use just to make
12:31it clear that a certain analysis that you make,
12:33maybe has some flaws,
12:35maybe has some drawbacks.
12:37So, the numbers that you show,
12:38should not be taken that serious.
12:41But, it gives a good direction,
12:43so that you believe that the analysis,
12:44the results that you show, are at least are
12:46indicatively right,
12:48and these show the right direction,
12:49the right picture,
12:50even thought the specific numbers that you use
12:53might not be accurate.
12:54And, this of course can happen in any situation.
12:56You need to work with the incomplete data sets,
12:59where you're lacking certain information
13:00that you just were not able to use.
13:02Then, you might want to make it clear that the
13:04analysis that you're showing is just indicative.
13:06Illustrative goes kind of even further than indicative.
13:10And, it's sometimes also used a bit, in a dirty way,
13:14in the sense that you can show a whole chart of very
13:17specific information, very specific graphs,
13:20then you can put an illustrative sticker on it.
13:22You can make it clear that actually
13:23the numbers are not true.
13:25That you just made up the whole chart, right?
13:27Maybe, the whole chart doesn't contain
13:29any real numbers at all.
13:32But, you just wanted to show a certain relationship,
13:33how you believe that it is from your experience,
13:36or maybe from other information that you have.
13:38So, you're just drawing this chart,
13:41which maybe not even contains any real numbers at all,
13:44but illustratively, this is the chart you believe
13:48it looks like.
13:48So, this is how you put the illustrative sticker on it.
13:51So, if you see the illustrative sticker on a presentation,
13:53pretty frequently, you can assume that actually,
13:56the numbers are not real.
13:57The numbers are not actual numbers.
13:59But, this chart pretty much just was made up
14:01by the consultant who used it.
14:03So, now another element that you can frequently use,
14:06is something that is called a takeaway box.
14:09So, takeaway boxes are something
14:11like this that you include below your chart.
14:14It includes an important overall remark.
14:16So, while the callout you saw earlier,
14:19usually is used for just given information on
14:21a specific element of the chart.
14:23If you ever have genuine information,
14:25that is relevant to the whole chart,
14:26you can just include such a takeaway box,
14:28below the chart that you are showing.
14:30In the takeaway box, you can just include the main insight,
14:33the main piece of information,
14:35that you want the reader, the viewer, the listener,
14:38to takeaway from the chart that you are showing.
14:41Another element that you can use that looks similar,
14:44but is often used in a slightly different way.
14:45It is something that you would call a bubble.
14:48So bubble is sometimes also called a sticker,
14:50and it's included in a chart in some way like that,
14:53so you purposely make it look like this,
14:56just included in front of something else.
14:59It looks a bit less informal, than for instance,
15:01a takeaway box.
15:02And, a bubble you often use to include
15:03some kind of limitation
15:05to the analysis that you are showing a
15:07limitation to the data that you are showing.
15:09And, a bubble is called a bubble,
15:11because sometimes, instead of a rectangular form,
15:14you can also use a circular form of the text that
15:15you are showing.
15:16So, that the text is included in a circle,
15:19instead of a rectangular form.
15:20From the standpoint, bubbles are so important,
15:22you need to put yourself into the shoes
15:24of a consultant.
15:25Because, very frequently, you receive certain data sets,
15:29certain informations from your clients.
15:31And then you take several days,
15:32or maybe even weeks to then conduct the analysis,
15:35and then to come up with some kind of a result.
15:37Then very often, what happens, is that then,
15:39the last days, some anxious hours before
15:41the big presentation,
15:43where you then want to show the results,
15:44you receive some new information,
15:46maybe you realize that now some new data came out,
15:49maybe now, the next month's finished,
15:51and now you put, re-do all the analysis,
15:53with all the data from the new time period,
15:56from the new month.
15:57In these situations, you're very frequently faced with
16:00the decision to whether you want to re-do now,
16:02all the analysis,
16:03to incorporate this new information, or whether,
16:06will you leave all the analysis as-is?
16:08And, then just include a bubble on the page,
16:11stating the limitation, or stating what has not
16:14yet been included in the analysis.
16:17Bubbles are so important, because very frequently,
16:19instead of re-doing the whole thing, re-doing analysis,
16:22re-creating all kinds of pages.
16:24Problems like that, you can frequently use with the bubble.
16:27And, this is why there is a magic saying in consulting,
16:31and this goes like, "If in trouble use a bubble!"
16:34So, if you are struggling with something,
16:36something just isn't right.
16:38You just need to use this statement,
16:40just need to make some corrections,
16:42in the end, if you're in trouble,
16:43most of the problems you can just use with a bubble.
16:46Just stating the specific things that you want to change.
16:49Now, some other frequently used elements
16:51are circles with numbers.
16:54This, again, is something that I very frequently
16:56see in consulting presentations,
16:58but I rarely see lines of circles with numbers like that in
17:03presentations that are being done by non-consulting people.
17:05So, how do you use these things.
17:08So, you can use these kinds of number circles, whenever,
17:11you want to include another layer of data.
17:14Another dimension of numbers,
17:16which is not directly part of the chart.
17:19So, let's look at this stylized chart.
17:21So, what do we see here?
17:22So, these are the revenue figures of a business.
17:24But, not the absolute figures,
17:26but the difference to the previous year.
17:29So, we look into these calendar weeks,
17:30and we look into how the business performed
17:33against the previous years.
17:34So, here, so this would mean that in the calendar
17:36week seven of the year,
17:38the business had revenues that were by a 100 million higher
17:41than in the previous year.
17:43You have 200 million higher, 250 million higher,
17:46here a 100 million less, and so on.
17:49Of course, in this context, if you look at this,
17:51it would be interesting and important to us,
17:53to include what the absolute amount,
17:55what the revenue was in the current year 2020.
17:58In situations like that, where you just want to include as
18:01a second point of data, second point of information,
18:04circles of numbers like that are just very commonly used.
18:08So, here you would now include information,
18:10that in the calendar week seven,
18:12you make now the revenues of 900 million,
18:16and this was 100 million more
18:18than you made in the previous year.
18:20Then, regarding the legend, what you do is,
18:22the main legend that you state in the chart title,
18:25the main legend always refers to the
18:27numbers in the main chart.
18:29And, for the circles, you can include a sub-legend,
18:32then explain what is shown and depicted in these circles.
18:36And, if you're interested to learn more about how to set up
18:39consulting style charts, like that.
18:41I created a whole other video just discussing
18:44how you should set up the chart title,
18:46then also the subtitle, and things like that.
18:48So, if you haven't seen that yet,
18:50I believe this is also highly relevant,
18:52and something that you need to know,
18:53if you work in consulting,
18:55or want to create presentations that meet the
18:56standards of consulting firms.
18:58I will leave it above here for you,
19:00check it out if you'd like to see it as well.
19:02Next concept I would like to talk about is also a
19:05very, very important one.
19:07And, it's the concept of clotheslines.
19:09More specifically, of avoiding clotheslines.
19:13So, what do we call clotheslines in consulting?
19:16Clotheslines are referred to as just long lists of things,
19:21and specifically in the context
19:22of creating PowerPoint presentations,
19:25just long lists of bullets.
19:27So, what you will always never see in
19:29consulting style presentations,
19:31is just the list of bullets like that,
19:33where you just randomly list all kinds of thoughts,
19:36or other explanations that you want to.
19:38So, why is this bad?
19:40So, if you just use a list of thoughts like this,
19:42what you're missing, what you're not showing,
19:45what you're not doing, is giving it some kind of structure.
19:49If you present things like that,
19:50it looks completely random.
19:53The person looking at it,
19:54can have no trust at all that actually the things
19:57that are mentioned here are complete,
19:59that all the relevant aspects
20:00have been discussed and addressed by you.
20:02But, it just seems like a completely random
20:04unstructured list of points.
20:07In such an unstructured list of points,
20:09is what you would call a clothesline.
20:11And, you want to avoid clotheslines.
20:13So, what is now used in consulting to avoid
20:16clotheslines like that?
20:17And, very frequently,
20:19what you do is to use structure elements.
20:21So, here again, just in the illustrative page,
20:23this could be out of, for instance, an M&A transaction,
20:27a merger's and acquisition transaction.
20:28Where one company aims to buy another company.
20:31Another company is showing how the purchasing price
20:35that they want to offer for a company splits down
20:38to the different assets that the company has,
20:40and that the company is selling.
20:42Here again, this is now,
20:43another frequent use of a waterfall chart,
20:45that you now have the total purchasing price.
20:47Now you show how this breaks down into the different
20:51subelements of the company.
20:53Now, here you have the different assets that the company
20:55has to offer us, so here, property, plant and equipment.
20:58Then, of course, there could be a whole lot of other
21:00assets that the company offers,
21:02for instance, inventory, and so on.
21:04Now, a clothesline would be just to state all these assets,
21:07just in a random list of bullets.
21:09Now, to avoid clotheslines,
21:11what you often use is structure elements.
21:14So, what you try, is to define buckets,
21:16to define groups of elements,
21:19then you can use to organize the different subelements,
21:23that are from bullet points that you have.
21:25Now, here just a simple example is to use gray bars,
21:28that you include in front of the elements,
21:31then the company you will often distinguish the
21:33fixed assets from the current assets.
21:36This is now a structure that I defined,
21:38in that, in this structure,
21:39now I can use a different bullet points.
21:42And, I hope you now understand, that this is superior
21:44to other ways of structuring the points.
21:45Because, now, by having to use the structure,
21:47fixed assets, and current assets,
21:49I already have some kind of guarantee,
21:51that if I now look at these two types of assets,
21:55I will catch all the assets
21:56that are included in the company.
21:59Because, this way, now I have covered
22:01the whole balance sheet of the company.
22:02And, I can be sure that I will have covered all
22:06the assets within these two groups.
22:08So, always use structure elements,
22:09avoid at all costs, using clotheslines,
22:13because, this is just completely unprofessional.
22:14This is probably one of the first points of feedback
22:17that you will get as a young consultant.
22:19If you created a page just using
22:21a list of bullet points like this.
22:22So, this concludes my little list of tips and tricks
22:25of elements that you can use to
22:27improve your PowerPoint pages as well.
22:29I hope you found this was useful.
22:31If you have any questions about that,
22:33feel free to leave me a comment below
22:35in the comment section.
22:36I will answer every single comment,
22:38and I also like to hear from you,
22:40what are your little tips?
22:41What are the things that you've frequently use
22:43to improve your presentations?
22:45Let's have a conversation here from which
22:47everybody can benefit.
22:48Again, if you took any value out of this video at all,
22:51please hit the like button for the YouTube algorithm.
22:54This would really help me and my channel to improve,
22:57to grow, and to tell the YouTube algorithm that this
22:59is a video worthwhile for other distributing.
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23:29in the first years of your career,
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23:32So, thank you for watching,
23:33I'm Heinrich from Firm Learning.
23:34I really enjoyed making this video for you.
23:36I hope you took something out of it as well.
23:38Thanks again and have a good day and stay safe.

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