Manage Opt-Outs | Odoo Marketing — Transcript

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1. 0:05welcome back o doers when it comes to
2. 0:07email marketing it's always best to
3. 0:09establish a sense of trust with your
4. 0:10audience you don't want to bombard them
5. 0:12with Bland boring messages that do
6. 0:14nothing but clog up their inboxes that's
7. 0:16why it's important to be strategic with
8. 0:18every email you send however even with
9. 0:20the best intentions there are times when
10. 0:22recipients are ready to unsubscribe from
11. 0:24a mailing list or even Blacklist
12. 0:25themselves from future communications
13. 0:27entirely it's never ideal but hey it
14. 0:30happens and you don't want to make it
15. 0:32hard for the recipient to do because
16. 0:33that doesn't reflect well on your
17. 0:34company as a whole so making the
18. 0:36unsubscribing and blacklisting process
19. 0:38easy for them is the best way to go it
20. 0:40helps your business appear more genuine
21. 0:42and less spammy fortunately ODU is well
22. 0:45aware of that fact and our email
23. 0:46marketing application makes it super
24. 0:48simple to manage all unsubscriptions and
25. 0:50blacklists and who knows maybe if you
26. 0:52allow them to leave on good terms they
27. 0:54may just resubscribe one day never know
28. 0:57so let's jump into our database to see
29. 0:59how to handle just such thing with Odo
30. 1:01email marketing let's start off on our
31. 1:03email marketing settings page from here
32. 1:05we want to make sure that the Blacklist
33. 1:07option is enabled that setting allows
34. 1:09our recipients to Blacklist themselves
35. 1:11whenever they'd like as you can see
36. 1:13we've already taken care of that but if
37. 1:14you haven't already be sure to check
38. 1:16that box and hit save before continuing
39. 1:19but with that setting locked and loaded
40. 1:20let's see what it's like to unsubscribe
41. 1:22from one of our mailing lists to do so
42. 1:24we'll jump over to our mailing list page
43. 1:27and click on new to open a new email
44. 1:29form
45. 1:31first it should be noted that an
46. 1:32unsubscribe link appears at the bottom
47. 1:34of all mailing templates except the
48. 1:36start from scratch template if the start
49. 1:38from scratch template is used you have
50. 1:40to manually add a specific unsubscribed
51. 1:42Link in the body of the email or use a
52. 1:44block from the footer section of the
53. 1:45building blocks which includes an
54. 1:47unsubscribe link there's more
55. 1:48information about that in our
56. 1:50documentation on unsubscribing so I'll
57. 1:52leave a link to that in the description
58. 1:53below for this video Let's click on a
59. 1:56random template and see what that link
60. 1:57looks like how about we click on the
61. 1:59welcome message
62. 2:01template obviously like any other
63. 2:03template this can be designed and
64. 2:05customized in any other way we'd like
65. 2:07but today we're solely focused on the
66. 2:09unsubscribed link which you can see is
67. 2:11already present at the bottom of the
68. 2:13template now let's see what it looks
69. 2:15like on the recipients end so let's hop
70. 2:17over to another tab with one of these
71. 2:18emails open in the recipients inbox
72. 2:21scroll down and click that unsubscribe
73. 2:24link this is what unsubscribing
74. 2:27recipients see at the top it'll show the
75. 2:29mail subscriptions that the recipient
76. 2:31belongs to along with the one they just
77. 2:33unsubscribed from below that ODU informs
78. 2:37them that they've successfully been
79. 2:38unsubscribed from the mailing list they
80. 2:40can choose one of the preconfigured opt
81. 2:42out reasons to let us know why they made
82. 2:44this decision I'll show you more about
83. 2:46those in just a moment these opt out
84. 2:48reasons are useful because we can use
85. 2:50their selected reasons to learn how to
86. 2:52avoid additional unsubscriptions from
87. 2:53happening in the future if they're over
88. 2:56just everything and want to Blacklist
89. 2:58themselves they could click the excl
90. 2:59exclude me button to have their email
91. 3:01address added to the blacklist which
92. 3:03prevents any further Communications from
93. 3:05reaching their inbox you'll notice that
94. 3:07once this is clicked ODU informs the
95. 3:10recipient that their email will no
96. 3:11longer receive any more mailings but if
97. 3:14they change their mind and think that
98. 3:15might be too drastic they can click the
99. 3:18come back button The Blacklist is then
100. 3:20lifted and their email addresses is
101. 3:22resubscribed to the previously attached
102. 3:24mailing list however for this video
103. 3:27Let's click the exclude me again because
104. 3:30I want to show you a couple more things
105. 3:31in the
106. 3:32database so when we hop back into our
107. 3:35database and go to configuration and
108. 3:37select blacklisted email addresses we'll
109. 3:40find a list of people who've made a
110. 3:41similar decision including the email
111. 3:43address we were just
112. 3:45using and if we click into that email
113. 3:48address you'll notice that we can
114. 3:50unblacklist them with this button
115. 3:52here when we click this unblacklist
116. 3:55button we're presented with a quick
117. 3:57popup window where we can enter reason
118. 4:00for why this new decision has been made
119. 4:02like let's say they changed their minds
120. 4:06and then click
121. 4:07confirm and boom this email address is
122. 4:10archived from The Blacklist page and
123. 4:12they're ready to receive emails from us
124. 4:14again also remember those opt out
125. 4:17reasons I mentioned before to create or
126. 4:19modify any of those you'd have to go to
127. 4:22configuration then select opt out
128. 4:25reasons here you can even change the
129. 4:27order of how they appear on the mailing
130. 4:29subscriptions page page to edit one
131. 4:31you'd simply click it and change it to
132. 4:33whatever reason you'd like or click new
133. 4:36to create a new
134. 4:37one and let's create a new one and the
135. 4:40reason is other
136. 4:44reason and then we can also tick the
137. 4:46checkbox to allow feedback meaning they
138. 4:48can select the opt out reason and
139. 4:51elaborate on why they're making their
140. 4:53decision for even more in-depth analysis
141. 4:56and if we go back to the opt out reasons
142. 4:58page via the breadcrumbs
143. 5:01we'll find our new Option at the bottom
144. 5:03of the list and like I mentioned we can
145. 5:05select the icon on the left and drag it
146. 5:08anywhere on the list like the very tippy
147. 5:10top for example perfect and there you
148. 5:13have it OD doers that's how you quickly
149. 5:15and easily manage unsubscriptions and
150. 5:18blacklisted emails with Odo email
151. 5:20marketing application see you next time
152. 5:22my party people