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Making $40,000 with Rank & Rent SEO (Course + Plugin) — Transcript

by Vasco's SEO Tips · 12,269 words · 1,667 segments · language en · Watch on YouTube

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0:00Rank and Rent SEO. It is probably one of
0:03the oldest SEO strategies that has ever
0:06existed, but yet people still constantly
0:09search for it and still want to learn
0:11about it. And the main reason is because
0:13it is very effective, hyper
0:15beginnerfriendly, and honestly has
0:17little to no risk. And so in this free
0:20rank and rent SEO course, I want to go
0:22over everything. I want to go over your
0:24keyword research, choosing the right
0:25niches, going over how much to charge,
0:27how much not to charge, how to do the
0:29actual SEO to rank the site on top of
0:31Google, and also give you some case
0:32studies of when I used to do rank and
0:33rent. And quick spoiler, just with this
0:35one site in the plastic surgeon niche,
0:38we made over $40,000. And so again, I
0:40want to go over every single thing so
0:42that if you after you watch this video
0:44all the way through, you have all the
0:45tools you need to succeed in the rank
0:48and rent space. In specific, you have
0:50all the tools you need to take a new
0:52site, rank it on top of Google for
0:54multiple keywords, and then rent out
0:56that site to local businesses in your
0:58area. By renting, I mean either they pay
1:00you a monthly fee or you sell them
1:02calls. But again, we'll dive into all
1:04this in the video. So, with that being
1:06said, let me just jump straight into my
1:07computer so I can go over all this
1:08boring stuff step by step. So, stick
1:10around. It's going to be fun. And yeah,
1:12let's go. Okay, we're here. We have a
1:14lot to cover, so let's just get going.
1:16the rank and rent SEO with AI uh the
1:20updated course for 2025. Now, first
1:22things first is proof because I can yap
1:25about all this stuff all the time, but
1:27uh how can I teach something if I
1:30haven't really made money with it? Well,
1:31here's proof that I have. These are like
1:33So, I'm from Portugal. I used to do this
1:35for Portuguese clients. And here's the
1:36whole story. You can just pause the
1:37video and read it because I won't read
1:38through it all. It's kind of boring. Um
1:41I might. Who knows? But uh point being
1:43is that uh these are like real like uh
1:45revenue receipts I guess we call these
1:47uh I don't know how you call them in
1:48English uh like pay slips I guess uh
1:51€1,000 700 like €500 €200 700 uh €600.
1:56So these are all pay slips from these uh
1:59plastic surgery clinic which was the
2:01client or the niche I started with um by
2:04me sending them leads. Now, because you
2:05rank and rent, I'll go over what it is
2:07in specific and there's ways to do it,
2:09but in essence, you are going to rank
2:11your and I'll go over this step by step.
2:12Don't worry. You're going to rank your
2:14site first and then you're either going
2:16to sell calls to the business, sell
2:18leads, or like rent out your site's
2:20pages for a monthly retainer. For this
2:23client specific, I just sold them leads.
2:25Okay? And as you can imagine with a
2:27plastic surgery clinic, right, it's a
2:29very high ticket industry, right? Uh, I
2:31wouldn't do rank and rent for a florist
2:33or for a coffee shop because the ticket
2:36the price the average um the AOV the
2:39average order value is like I don't know
2:4010 $15 maybe with a plastic surgery it's
2:43around four five 6K and the good thing
2:45about plastic surgery good thing about
2:47this niche is that it's a very complex
2:50type of service right if I go and do a a
2:53nose job right and it goes well well
2:56usually and this is told to me by the
2:58surgeon people who do cosmetic surgeries
3:01They don't just do one-offs, right? They
3:03do multiple surgeries all throughout
3:04their life. Just like tattoos, right?
3:06When you do a tattoo, right? Most likely
3:07get more, right? Most people, okay? And
3:10so with surgery, right? If I do my nose,
3:12I might go and do, I don't know, put
3:14some some fake tits, right? Who knows?
3:17Uh, and so because I'm sort of addicted
3:19to this, right? Well, if I went to this
3:22XYZ clinic and it went well, well, why
3:24would I find a new clinic? Well, I'll
3:25just go to that one because I know it's
3:27safe. I like trust the people there. So,
3:28I'm going to go there over and over
3:29again. The lifetime value for these
3:31leads is insane. Not only is the ticket,
3:34the AOV, the average order value,
3:36insanely high, but the LTD, the lifetime
3:38value, right, I is out of this world.
3:41It's very high. Um, this lawyers,
3:44dentists, right? So, there you go.
3:46That's why I chose this niche. And I
3:48urge you that when you're choosing a
3:49niche, go for high ticket. Okay? I think
3:51I made a video on this. If I have, I'll
3:52link it down below the description. Um,
3:54go for high ticket stuff. Lawyers,
3:56health related stuff. Okay? Don't go for
3:58coffee shops. Uh don't go for
4:00electricians. I used to do plumbers as
4:02well, which was quite nice because
4:03there's a lot of lead flow, lead volume,
4:05right? For plastic surgery, there's not
4:06a lot of people doing it every single
4:08day for a plumber. But there's a lot of
4:10much more much more turnover. So you can
4:12make money both ways. Okay. So now with
4:15that out of the way and the whole story
4:17right here, you can pause the video and
4:18you can you can uh screenshot this if
4:20you want to learn. I guess I I'll run
4:21you through real quick, right? 40k extra
4:23revenue in 2019 with SEO alone. rank
4:26them first for a bunch of keywords like
4:27randoplasty leisbon. Sorry, excuse me,
4:28not rank them first. I ranked my own
4:30site because that's what what rank and
4:32rent is about. You you take your own
4:33site, you rank it, right? And then you
4:35rent it out. Um because you own the
4:37asset. But again, more on that later on.
4:39Um rhinoplasty Lisbon, Lisbon
4:40rhinoplasty, rhinoplasty pricing,
4:42Lisbon, breast augmentation, a bunch of
4:43the surgeries names, prices, bunch of
4:46keywords, right? And then the location,
4:47Lisbon, capital of Portugal. And yeah,
4:50there you go, right? And here's the
4:51proof of that. Now again, let's dive
4:52deep into what is rank and rent.
4:54You don't own a business. You do not own
4:56a business, right? What you do is you
4:57rank your site, right? You own the asset
5:00and then rent it out to businesses,
5:02right? And they will pay you if you're
5:04able to drive traffic to them. It's
5:05basically it. So, your goal is to rank
5:07the other site higher. Excuse me, your
5:08site higher. Keyword your because again,
5:10the site is yours higher on Google and
5:12get them leads. Here's a visual
5:14representation. Let's say your site,
5:17let's you you buy the domain, you rank
5:19it first, and we'll go over how to do
5:20it. Don't worry. Uh you rank your site
5:21first on Google. Boom. There you go.
5:23Right? So use your site ranking first.
5:25And so what you do is you simply
5:27overlay, right? This this is this is
5:29your client, right? This let's say this
5:30a potential client, right? They rank
5:3220th. Okay, this is your site. This is
5:34their site. What you do is you take
5:37their site and overlay it on top of
5:39yours, right? So now, right, your site
5:42was ranking and your site is still
5:43ranking number one because the domain is
5:45the same, but you just overlay their
5:47site on top of yours. And I'll show you
5:50a plugin that does this for WordPress
5:52that allows you to do all this. So just
5:53a click of a button. Actually, I'll show
5:54you right now. Why not? I'm going to
5:56play a clip right now on how this works,
5:57how plugin works. But in essence, it
5:59allows you to do overlay sites on top of
6:00yours. So play the clip. Let's say, for
6:02example, right here, I go to this my my
6:04WordPress site. It's just a test site.
6:05Don't worry about it. Right? And let's
6:06say, for example, I go here, I search
6:08plumber Dallas, and I scroll down to
6:10find actually, let me just do um Dallas
6:14lawyer Dallas. Okay? And I scroll down
6:16to find one down here. that's not
6:19getting a lot of clients because they're
6:20like ranking very very down. I take my
6:23my page right here. Let me just do for
6:25example this page. Let me just view what
6:26it is. Let's say for example this is my
6:28page. Don't worry about what's on here.
6:29Let's say this is my page about that
6:31ranks for a lawyer in um in Dallas.
6:34Right. I go here. I just paste in the
6:36URL right here. Right in this my rank
6:39and run plugin. I hit publish update.
6:43And now if I refresh the page right
6:44here, refresh it. their site is going to
6:48be overlaid on top. There you go. And
6:50it's interactive. I can click stuff,
6:52right? I can I can go through the menus,
6:53right? The only thing that doesn't
6:55change is the URL, right? The URL is
6:56mine, but their site is here. People can
6:58come in, they can schedule a call, they
6:59can they can click anywhere. Like
7:00everything works, right? So, what I did
7:02is just in a few seconds, literally
7:03using this plug-in, in a few seconds,
7:05literally just overlaid these guys sites
7:07on top of mine, right? I literally just
7:09did just did this in a few seconds. So,
7:12now I can call them and say, "Hey,
7:13listen." Uh, I can say whatever I just
7:15said before. I can just say, "Hey,
7:16listen guys, do you mind searching for
7:18lawyer Dallas on Google and click the
7:20first site?" And so that's a a
7:22impressive thing you can you can you can
7:24hook them on because they can see, oh,
7:26oh, we're ranking first. Yeah, you guys
7:27are ranking first because I overlaid
7:28your site on top of mine, right? And
7:30that's like a a conversation starter,
7:32right? So, you can go that route, too.
7:34There you go. It's pretty cool, right?
7:35And then, of course, you can if the site
7:37has multiple pages, you can overlay
7:39individual other sites in each one of
7:41these pages. So if your site has is
7:43ranking for multiple pages, so we can
7:45overlay different businesses in the same
7:47industry. So multiple plumbers but for
7:49different locations, different cities,
7:50different countries, who knows on these
7:53different pages. So this is the call the
7:55so-called multilocation rank and rent.
7:57But the premise is the same. You own the
7:59site, okay? You own the site and then
8:00you overlay client side on top of yours.
8:03Now, of course, right, let's say again
8:05you overlay this guy side on top of
8:06yours, right? by overlaying the site,
8:08right? You can't really track calls,
8:10meaning that people will just call their
8:13number right here. And so what you do
8:14with this method is you just rented out
8:17the page of the whole site for a
8:19specific uh monthly retainer. Okay? Now,
8:21if you choose not to overlay, right, a
8:25client site on top of yours. So yours is
8:27like this, add a add a proper team, make
8:29it look plumber plumberlike, right?
8:31Create create this fake brand and then
8:33the phone number you have on the site,
8:34right? redirects to the phone number on
8:36their side. So then you can record the
8:38calls of course with consent and you can
8:40track on a Google sheet how many calls
8:42the business get boom got these calls
8:44this month there these are all answered
8:46these weren't answered right so all
8:48these calls let's say 100 leads and then
8:50you um figure out a number on how much
8:52this guy pay per lead okay so these are
8:54the two things you can do so in terms of
8:55how much money you can make well depends
8:57what you do depends if is depends if you
8:59rent out the site as a whole depends is
9:02if you have multiple location pages and
9:04you rent each one of these location
9:05pages to a different business okay or
9:07depends in if you just don't overlay the
9:09side on top of yours, right? And you
9:11just have the phone number there and
9:13redirect it to the their phone number
9:15and then you track the calls in Google
9:16Sheets with Zapier. It's pretty easy to
9:18do. I mean, I guess you can set up a
9:21number with callfire. This what I used
9:23callfire.com, right? They give you a
9:25phone number, right? They free a
9:27tool-free phone number where they can
9:28also schedule and track the calls and
9:30track how many people call from where,
9:31right? Then we're using Zapier, right?
9:34put connect callfire with Zapier, right?
9:37And so when any call when any person
9:39calls your call fire number that's on
9:41your site, right? It will automatically
9:42go through Zapier, which Zapier allows
9:44you to basically connect two apps. You
9:46connect CallFire with Google Sheets. So
9:48every single time a call gets called
9:50from that callire number, right? It's
9:52logged into Google Sheets. So now you
9:54have these Google Sheets where that you
9:56can share with the business, right? So
9:58they can see, okay, these this week 100
10:01people called, right? pay us how much
10:03however much you wanted to pay us for
10:04lead. Now the price per lead well you
10:06got to speak with them but of course it
10:08will vary. For a plumber it's going to
10:09be a bit lower than for example for a
10:10plastic surgeon because ticket for the
10:12plastic surgeon is much higher. Okay
10:14that being said plumbers at least here
10:15in Portugal are willing to pay I've seen
10:18uh values upwards of 200 per lead uh or
10:21I'll say 80 to $200 per lead dollar
10:25that's the same thing per lead. So they
10:26they they'll happily pay because of
10:28course they know that there's also a
10:30lifetime value, right? When someone
10:32calls a plumber and it goes well, well,
10:34most likely if they have another issue,
10:35they'll call the same one. Okay? So
10:37there's lifetime value in in the client.
10:39So again, I can't say for sure the
10:41number because you have to speak with
10:42them and see which one is best. If you
10:45don't want to worry about that, just
10:46overlay their site on top of yours and
10:47just charge them a monthly retainer.
10:48It's quite easy. You don't have to track
10:49the calls, etc. It's easier like that.
10:51You can do both ways. Um now, how much
10:53money I made with rank and rate? Well,
10:55again, you saw it before. This is the
10:57whole story right here. And this is the
10:58proof. I don't think they're all here.
11:00Honestly, I think there's a lot missing.
11:01A lot a lot of them missing, but these
11:03are just the pay slips in Portuguese for
11:04the tax tax man to to check. Uh this is
11:07was a while ago. Um again, I a bit of um
11:11important thing here is that uh at least
11:13I like to meet my clients. So, when I
11:15was doing this, right, I I called up all
11:18the clinics and this we'll talk about
11:19this right here on how to get clients. I
11:21guess we we can start talking about it
11:22right now because we've talked about
11:24this before the multilocation rank and
11:25rent. It's just rank and rent just
11:27targeting multiple locations because if
11:28you have location pages on your site,
11:29you can just rent them out individually
11:31to businesses targeting multiple
11:32locations. It's pretty straightforward.
11:33If you have any questions, just drop
11:34them down below in the comments. I I'll
11:36get to them. But how do you get rank and
11:37earn clients? Well, it's pretty simple.
11:39It's hard, but it's simple. Simple, not
11:40easy, I guess. So, let's say you have a
11:42site, and again, we we'll go over how to
11:44do it, but let's assume you have have it
11:46all set up, right? Okay. You have a
11:48plastic you're in the plastic surgery
11:49niche. Well, what you do is just search
11:51up all all of your keyword or your main
11:53keywords on Google and then make a list
11:55of 20 businesses who are ranking below
11:58the fifth position. In other ways,
12:00they're not getting any leads most
12:02likely. Okay? Make a list of them and
12:04then call them up. Say, "Hey, my site
12:06ranks first for plastic surgery in XYZ.
12:10A bunch of these plastic surgery related
12:12keywords and I get a ton of traffic and
12:14a ton of people calling my phone and
12:15emailing me. That said, I don't have a
12:17plastic surgery business. So, I'm
12:18calling all calling up all the business
12:20in the area, seeing who wants to take me
12:22up and who wants to take who wants to
12:24acquire or sorry, who wants to um get
12:26these leads for free because again, I
12:28don't have a business, so can I just
12:30send these leads over to you? And if you
12:32just say this stuff, it's a irrefutable
12:34offer. Who who would not want to take
12:36any in any leads, right? And this is
12:38more or less the script I used to use. I
12:40just in Portuguese, I just say, "Hey, I
12:41have this ranking first. I get I get a
12:42ton of leads, but I have nowhere to send
12:44them. Can I can I send them your way?"
12:46And it's like they never said no. Okay.
12:49They say, "Uh, sure. This this is
12:51interesting. Yeah, sure. Tell me a bit
12:52more about it." And then you start the
12:53conversation. But the very first hook is
12:56a yearable offer, right? Because you're
12:57already ranked first. You're already
12:58getting all this traffic and um you have
13:01all these leads. So, I mean, you just
13:03and the fact that you're saying, "Hey,
13:04I'm calling up all the businesses in the
13:06area to see who wants to take these
13:07leads in. They know the competitors
13:10exist and they don't want you to call up
13:12their competitors and send them the
13:14leads. They want to get the leads
13:15themselves. So this is a bit of a little
13:17thing you can use as well. And that's
13:18how you get the foot in the door. That's
13:19how you that's how you start
13:20conversations. Now I used to then go in
13:22and meet them in real life because I
13:24think it's important that if you can to
13:25go meet the people, sit down with them,
13:26explain what you do, how you can like
13:28create a partnership. Um that's what I
13:30used to do. You don't need to do it. You
13:31can just speak over the phone or email.
13:33But I used to sit down with them. And um
13:35this is the basically it. Don't over
13:37complicate this. It's super simple. Just
13:39call them up volume. Most of them are
13:41not going to pick up. Some of them are
13:43going to say no. A lot of them are going
13:44to say [ __ ] off. A very few of them are
13:46going to say maybe. Some of them are
13:47going to say yes and then not do it. And
13:51a small minority are going to say yes
13:53and then actually do it. Okay? So it's
13:54going to take some work. Okay? Because
13:56these businesses get blasted every
13:58single day with offers. Now the good
14:00thing about this is that it is sort of
14:01irrefusable offer because your site is
14:03already ranking ideally getting leads
14:05and calls and so um it's easier for them
14:08to take this offer. Now, uh the
14:10WordPress plugin, you saw it before I
14:12worked, so I won't go over this again.
14:13Now, this is basically the intro of what
14:15is rank and rent, how much money you can
14:17make, how much money I made, how how to
14:18get clients. It's pretty
14:19straightforward. Don't over complicate
14:21this. Don't think you need some weird
14:23strategy. Don't get too caught up in the
14:25weeds, right? Just just do it. Just go
14:26forward with it. Just take some action,
14:28right? And if you don't know which path
14:30to take, either ask it in the comments
14:31or just take one. If you have two paths,
14:33okay? Don't just stand right here
14:35forever. Just take one. This one doesn't
14:36work well, don't go to then go to the
14:38other. go back and do go to the other.
14:40Okay. And so now the interesting part
14:41and you might notice that I'm in a
14:43different scenario. It's because I
14:44recorded the whole thing and uh yeah,
14:46the file got corrupted. So doesn't
14:48matter. Let's uh let's just get going.
14:49How to do the actual rank and rent in a
14:51couple steps. Now the the very first one
14:54and it's because rank and rent is mostly
14:56associated with uh uh local SEO, right?
15:00Is to not neglect Google Maps. Okay? And
15:03I have this video right here. I'll leave
15:04it in the description. It's a 2hour
15:0614-minute local SEO course and this in
15:09essence goes over um anything and
15:11everything you need to do and know about
15:13how to rank um your um site and listing
15:17in Google Maps. Okay. Now, the thing is
15:19that because you're doing rank and rent,
15:21right, your your listing is going to be
15:22fake. So, if I go here to for example
15:24plumber Dallas, okay, uh again, that
15:26course teaches you how to do how to
15:28position your um your listing uh right
15:31here. Okay? because I mean for local
15:32business this is where you're going to
15:34get a lot of your leads from this and of
15:36course the classic um search but a lot
15:39of them will come from the listings okay
15:40Google maps right and so it's key right
15:43for a proper I mean if you want to get
15:45more leads you you can neglect this if
15:47you like but to get more leads in you
15:49got to do this okay and that video
15:51teaches how I'll link it in the
15:52description um but uh point being is if
15:55you have a rank and rent business it's
15:57fake right because then again you you
15:59have the site right the site links links
16:01to and and sends the leads to a real
16:04business, right? But this site is not
16:06associated necessarily with business. I
16:08mean, if you do the overlay, yes, right?
16:11But if you don't do the overlay, right,
16:13the site isn't really a business. But
16:14regardless if you do the overlay or not,
16:16right? If you want to create a a listing
16:19right here, a local business listing,
16:21right? You have to provide a site. Now,
16:22there's not an issue with providing a a
16:24a site that doesn't really
16:27associate the listing with a real
16:29business, right? There's not an issue
16:30with that. Uh you still to verify your
16:32listing, you're going to have to do a a
16:34postcard verification. So Google will
16:36send you a physical postcard to your
16:38business location, right? To prove that
16:40this is a real business location. Now,
16:43people have a bunch of black hat uh
16:44strategies for this to send postcards to
16:47like these fake houses or to send
16:49postcards to their grandmother's house,
16:52etc. I mean, you can do all this stuff.
16:54Um way back when I did this, right? I I
16:57associated a my some of my friends or
17:00family houses with uh with the business.
17:03So the address that was right here,
17:04right? The address wasn't really the
17:06address of the business, right? It was
17:08the address of this random place that
17:09had nothing to do with the plastic
17:11surgeon or with the clinic or the or the
17:13plumber, right? But honestly, people
17:15don't really care, right? People don't
17:16really go here and see and check, okay,
17:18where is this located at? Let me just
17:20click this. Is this a real business or
17:21like a house? Okay, people don't really
17:23see this. People just go here and say,
17:24okay, this looks good. Let me read the
17:25reviews. go to the side or call up the
17:27business. That's all they do. They don't
17:28triple check. Now, sometimes like maybe
17:31one in a thousand, they will go into the
17:32actual place and and like knock on the
17:36door, but most people won't do that.
17:38Okay? So, all this to say that yes, you
17:40need to set up Google Maps and work on
17:42your Google Maps SEO, which again, that
17:43course teaches you how to do. Uh, but
17:45don't be afraid, don't think, oh, don't
17:47overthink stuff. As always, don't over
17:49don't overthink stuff. Again, it's not
17:51ideal. Not ideal that you're going to be
17:53creating a fake GMBB, right? Or GBP.
17:56It's not ideal, but it's part of the
17:58process. Okay? Um, I'll leave it at
18:00that. Again, if you have any questions,
18:01let me know and I'll I'll answer them in
18:02the comments. Okay? But don't neglect
18:04Google Maps if you want that those extra
18:05leads. Second thing is register an EMD.
18:09Okay? ND stands for exact match domain.
18:12Here's a couple of examples. You can
18:13just do the easiest one is niche
18:15pluscity.com. So, plumbernenyc.com or
18:17rhinoplasty.com. Now, of course, these
18:19are are most likely already already
18:21registered because this is a super
18:22valuable domain, right? But you can like
18:24be a bit creative. Randomly Dallas, for
18:26example, or the random Dallas, right?
18:28Um, again, if you go for something like
18:30this, uh, brothersplumber.co, co uh
18:33you're creating a brand, okay, which not
18:35necessarily bad, but for rank and rent
18:37where the goal is to rank fast, having
18:39an exact match domain helps you rank
18:41faster because SEO is all about um not
18:44all about but some of it is about
18:46sprinkling in your keywords in as in as
18:48many places as you can. Be it the
18:50domain, right? Be it the the meta title,
18:54the metad descriptions, right? uh be it
18:57the the business name all of these
18:59people right here I can assure you that
19:00these guys their official business name
19:03isn't this right is not doesn't include
19:06this it's most likely just this right
19:07here though what a lot of people do to
19:10like sort of game the system and have
19:11yet another place where they sprinkle in
19:13their keywords to have it rank higher is
19:15to put the business name slashexact
19:19match keyword right Dallas emergency
19:21plumbers and this is sort of against
19:23Google terms of service and it's a risk
19:25you take And I again I go over that in
19:26the course um because people can report
19:29you and all that. Um but yeah, everyone
19:32does it. Okay, these guys don't these
19:34guys don't really do it. But just know
19:36that
19:37going back here to the exact match
19:39domain, having exact match domain,
19:40having your GBP listing where it has the
19:42business name dash or the brand name, I
19:44guess dash the the exact match keyword.
19:47And honestly, if you're if you're going
19:49to use an EMD, an exact match domain,
19:51right, your business name will be your
19:53exact match domain name. So, it's a best
19:55of both worlds. Again, just a point of
19:57making it easier on you when you're
19:59getting started to rank faster is by
20:01doing this. Exact match domains still
20:02work regardless of what people say out
20:04there. They don't work. It is easier to
20:07rank an exact match domain than a
20:08non-exact match domain. Okay. Now, some
20:12of the downsides will be that it's kind
20:14of tacky. It's kind of weird how like I
20:16mean it's hard to convey a lot of trust
20:20from an EMD than it is from a like
20:22classic business brand name. That said,
20:24as I said before, people just don't
20:26really read this stuff. They click, they
20:27go to the site, the site looks good.
20:28They don't even look at the domain,
20:30right? They just see site look like site
20:31looks good, excuse me, and they just
20:33call up the business or send an inquiry.
20:35Okay? So, don't worry too much about
20:36this. Doesn't really matter. Don't get
20:38too stuck in the weeds or those just to
20:40rank. Okay? Um that's that's it. Again,
20:43two very very important steps. This one
20:45very important and this one important as
20:46well to um get things in faster. Now,
20:50the the third step is um to use the the
20:52WordPress plug-in that I showed you
20:54before uh to automate the overlay. Okay.
20:57Um again, this is um a nice to have in
21:00case you want to overlay. You don't
21:01necessarily need to overlay. You can
21:02just have the the phone number on your
21:03site. So, the site looks like your site
21:06and has the your phone number there that
21:08when people call them, it redirects to
21:10the the other guy's phone. So, it's not
21:12necessarily, but I do recommend it
21:14because I mean I I don't recommend it
21:16necessarily. I'd say test it out. Test
21:18to see which one has the highest
21:19conversion rates. There you go. Okay.
21:21Whether that be for converting the
21:23people you want to rent your site to or
21:27the actual customers going to the site.
21:28Okay? Because the overlay plug-in is is
21:31a great way is a great sales tactic to
21:33sell people or businesses to have to pay
21:36you to rent out the pages. Okay? Now,
21:38let's get into the meat of it. Um, step
21:40four, keyword research. And if you've
21:42watched this channel before and if you
21:43know anything about SEO, this this right
21:45here is key, right? It's in the name,
21:47right? Um, before anything else, right,
21:50is key research. In fact, I would say
21:51there's even a step right here before,
21:53which is your um your ICP, right? Your
21:55ideal client profile, okay, nailing down
21:57who your clients are will allow you to
22:00generate the keywords that these clients
22:02could potentially be searching for on
22:04Google. So, let's keep with the same
22:06example of of plastic surgery, right?
22:08Let's say we want to focus on a specific
22:11subniche within the plastic surgery
22:13niche, which is um a mommy makeover. So,
22:16let's just do mommy makeover surgery,
22:20which is basically what some women do
22:22after being um having a child. Um which
22:26is I don't tucking up the belly and and
22:28putting up the breasts up. Again, if you
22:30ask me how I know all this, it's because
22:32I I worked in this niche for a long
22:33time. Again, it's very popular. Okay?
22:35And so the SCP would be of course women
22:38I would say um 25 or 30 plus years old,
22:44right? And um yeah, this this basically
22:47this let's just deal with this. Okay.
22:49And so we know that this is RCP women
22:52who recently had a baby or two,
22:53whatever, and they're between this age
22:55or at least this age, right? Um and so
22:58okay, now let's put ourselves in their
23:00shoes. What could these people be
23:02searching for on Google, right? The of
23:04course they could be searching for like
23:05exact match keyword. So mommy makeover
23:08surgery, right? But this is maybe a bit
23:10too competitive, right? Um or even too
23:13broad because people searching for this
23:15might not necessarily want to do the
23:16surgery, might just be interested in
23:18seeing what it is. Okay, so something
23:20else you could be a bit more bottom of
23:21the funnel is mommy makeover surgery
23:27price. Okay, so most likely someone
23:29looking at the price is interested in
23:31doing one. Okay. Something else could be
23:37plastic surgery clinics for right there.
23:42You go. You get the point right here.
23:43The point is we we shouldn't necessarily
23:46focus on traffic, right? Let's assume
23:49these long longtail keyword has 10
23:53people a month searching for it, which
23:55is not much. Let's say this one has like
23:56maybe maybe 50. I don't know, right?
23:58Doesn't really matter, right? It might
23:59seem small, but the goal isn't to get
24:01traffic. Traffic is a vanity metric,
24:03right? Just because you have one billion
24:05people accessing your site every month
24:06doesn't mean, right? There's no
24:08correlation between that and making more
24:11money, right? It's not about the
24:12traffic. It's about the intent of the
24:13traffic. It's about going for high
24:15buying intent keywords. And I I've
24:17talked about this before, but if we draw
24:18a matrix where in the y-axis we have the
24:22uh buying intent, so the intent behind
24:25the purchase of the keyword, right? And
24:26the in the x-axis we have traffic which
24:29usually for a certain keyword the higher
24:31the traffic that keyword has the higher
24:32the competition. Okay, buying intent
24:35right here. Um again I'll give you an
24:37example before I go with this. So let's
24:39say I have an iPhone repair shop. Okay I
24:42repair iPhones but people before they
24:44come into my shop they come into my
24:45site. So this is my website right?
24:46People come in and they can come in for
24:48searching for keywords like how to
24:49repair an iPhone. But they can also come
24:51in for search from searching for
24:52keywords like um uh where to repair an
24:54iPhone or how much does it cost to
24:56repair an iPhone. Now we could say that
24:57the the keyword how has 10,000 searches
25:00a month. But the the sum of the volume
25:02of these keywords where or how much has
25:04only 1,000, right? That being said, if
25:07you were just to look at the traffic,
25:08we'd go for the wrong keyword because
25:10someone searching for how most likely
25:12they want to do it themselves, right?
25:14While someone searching for where or how
25:15much, well, most likely they want to pay
25:17someone to do it for them, right? So
25:19it's not about the traffic. Traffic can
25:20be a vanity metric. It's about the
25:22buying intent behind set search query.
25:25Okay. Now, of course, it's not to say
25:27that you can't convert these people. Of
25:28course, you can convert some of the
25:30people searching for how. Let's say for
25:31example, you rank like this amazing step
25:3310step guide on how to fix your iPhone
25:36step one with a video with a couple like
25:39proper proper amazing guide. And at the
25:41end, you say, "Hey, listen. You can do
25:42it for you can do it yourself or you can
25:44just come into our store and we'll do it
25:45for you." Right? Maybe you can convert
25:47some of these people because they'll try
25:48it and say, "It's too complicated, too
25:49dangerous. I don't want to mess it up.
25:50I'll just come into your to your store
25:52and do it and have you do it for me."
25:54So, yes, you can convert some of these
25:55people, right? But it's much more of a
25:58competitive keyword and much more of a a
26:01long conversion journey, right? Where
26:03these ones because they have le less
26:04traffic, right? They're less
26:06competitive, meaning easier to rank for,
26:08and the conversion journey is much
26:10shorter, right? Because they're actively
26:12looking to buy something. I mean the
26:14highest buying intent keyword is buy
26:17chair buy something online of course now
26:20going back to this again to the keyword
26:21matrix where again buying intent in the
26:23y- axis traffic competition in the
26:25x-axis when you have all your keywords
26:26right a list of your keywords right you
26:28just sprinkle them here right just
26:30sprinkle them here according to what
26:32they their stats I guess and you don't
26:34go for keywords here nor here why
26:36because these two quadrants mean low
26:38buying intent this is the worst one low
26:40buying intent high traffic not only is
26:41it hard to rank for those keywords but
26:42if you rank for them most likely to make
26:43$0 off of them, right? You should go for
26:45this one and this one. These two
26:47quadrants have high buying intent,
26:48meaning people searching for it are
26:50likely to buy whatever it is you're
26:52selling. Okay, so this is the exercise I
26:54make um when when going for keywords,
26:56it's going for intent in specific buying
26:59intent, not necessarily um search
27:01traffic. And you can use tools like
27:02AdSaf
27:05is paid though. Um let's just do for
27:07example, mommy makeover surgery. There
27:11you go. is set to Portugal to United
27:14States. And by the way, I mean, you can
27:15do this in in so many languages. I I
27:18won't even touch upon uh the
27:20international non-English-sp speakaking
27:21SEO. I've talked about this many many
27:23times. It is insane how untapped the
27:25non-English-speaking markets are in
27:27terms of SEO, right? Because more people
27:29speak more people don't speak English
27:31than ones who do speak English. So,
27:33there's a lot of untapped markets to
27:35capture traffic from non-English
27:37speaking customers. It is insane. It is
27:38way less competitive and there's a lot
27:40of money to be made there. Regardless,
27:41we can we can speak that about that
27:43another time. I think I made a video on
27:44that. I'll link it below in the
27:45description because it is just insane.
27:47In fact, quick plug right here. I'll
27:48even do a quick plug um to a case study
27:52of who we use our this is our software
27:53by the way, Arvo. He he had a he's a
27:56French guy. He owns a a French marketing
27:58agency. I think yeah, it's this one
27:59right here where he he took right here.
28:01He took a bunch of um a bunch of YouTube
28:04videos. Okay. He took a bunch of YouTube
28:06videos that were in English. Okay. In
28:09English. He took them, he converted them
28:12into blog posts in French. So he
28:16converted the medium of consumption from
28:18video to written format and from English
28:22to French. And he was able to gather
28:24almost 6,000 6,000, excuse me, in
28:26monthly organic search traffic just off
28:28of this. This is by the way using one of
28:30these features uh right here, video to
28:32blog post, which converts videos into
28:34blog posts. Now, he converted the
28:36medium. He converted the video to
28:37written. You you didn't even need to
28:39convert the medium. Now, I'll I'll go
28:41here on YouTube real quick to show you a
28:42video that I made a while back that goes
28:44over this guy right here. It took from
28:48literal zero to excuse me from Norway.
28:51100% of his traffic comes from Norway,
28:52right? Zero to 4,000 a month in no time.
28:56All these are based AI based posts. So,
28:59all all the content is AI based. Again,
29:01I'll leave a link for this as well in
29:02the description. Point being is to show
29:03you that if he were to rank for these
29:05keywords in the English speaking market,
29:06he wouldn't even get close to those 4K,
29:093K, right? Again, of course, the English
29:11based market has more money, right? But
29:13the in terms of um ratio effort or ROI,
29:17ROI to effort, it's very high if you
29:20target non-English speaking markets. But
29:21again, this could be a video in itself.
29:23We'll we'll talk about that another
29:24time. Going back here, um you can use
29:27RGR for keyword research. I mean this is
29:28great to find commonly asked questions
29:30to produce content for terms how much
29:32does it cost uh location again have a
29:34great other keyword someone looking for
29:36surgery name in location most likely is
29:38looking to do one uh let's see here what
29:40else we have um I mean you get the point
29:43uh near me let's see what else uh is it
29:46safe before and afters how long does it
29:48does it take again all keywords people
29:50searching for most likely want to do one
29:52uh but again you can also use uh Google
29:54keyword planner Google has this Google
29:56keyword planner which is a free tool by
29:58from Google to use and find keywords in
29:59their volumes or if you just search for
30:01something out here you scroll down
30:02Google gives you another terms people
30:03also search for so there's free ways to
30:05do any of this don't need to use paid
30:06tools even even arro which is again my
30:09software which people use to see all the
30:11the case studies you saw before anything
30:13this does you can do manually okay this
30:15isn't magic arvo is not a magic software
30:18anything this does right here a human
30:20can do this just saves you a ton of time
30:22because it does it all for you
30:23automatically which is pretty cool in
30:25fact I mean since we're here again you
30:26guess you can you can skip this part if
30:28you want. Uh here's the best example I
30:30can show you of how AI is utilized in in
30:32this just to save you a bunch of time.
30:34This site optimizer just click here to
30:35add your site, right? Add your site, add
30:37your language, add how many pages you
30:38wanted to crawl. What it does is it
30:40analyzes in this case 50 pages on my
30:43site, right? And it analyzed my
30:45technical SEO. It analyzed my page
30:47titles, my meta descriptions, my canonic
30:49URLs, my image all text, my internal
30:51links, my schema, which we'll talk a
30:52bit, right? I think you talked about
30:53already. And it basically gives me
30:55recommendations. For example, uh it says
30:58uh my page style for this right here for
31:00let's see for my Shopify page. Let's
31:02just open it right here.
31:03arvel.com/shopify,
31:04which is a simple page, right? Just a
31:06page of of the integration. Okay, pretty
31:08straightforward. If you mean if you're a
31:09local business, this would be like a a
31:11service page or a location page. If you
31:13were a um e-commerce store, this would
31:15be your product page. We're just we're a
31:17software. That's why it's this right
31:18here. It's a feature page. Uh but it
31:20says, "Hey, listen. This is your current
31:21page style. We recommend you change it
31:23to this and here's why." So it gives you
31:25the reasoning as to why it thinks you
31:26should change it from this to this. And
31:28if you just hit hit apply, right, the AI
31:30will jump onto your site, right? Change
31:31your meta title just like that without
31:33even you having to log in to change it.
31:36And it does this. I mean, you can apply
31:37or discard certain changes based on what
31:38you agree or disagree. And the AI will
31:40learn for future recommendations. Same
31:42thing for meta descriptions, can URLs,
31:43even image all text, which I can assure
31:45you, by the way, if you try this now,
31:46you'll have a bunch of images with all
31:48text. Okay, internal links. It's pretty
31:50cool, right? Again, all of this humans
31:52can do, but uh let's say you have a
31:53bunch of pages on your site, a bunch of
31:55them, okay? Your homepage, right? Your
31:59blog page one, blog post two, your
32:01services page, your your product page,
32:04your location page, your about I mean
32:06all these page about us page, right? It
32:08is very important for SEO purposes that
32:09there's a proper internal linking
32:11structure between all these pages in a
32:14way that makes sense. Now it is very
32:16painful to okay let me figure out well
32:19what all the pages on my site are let me
32:21go through all them and let me see okay
32:22which ones should I be interlinking to
32:24and then what would be the anchor text
32:26that I would need to use the little text
32:28you click in to go with a link for each
32:30page and then actually logging in into
32:32your CMS WordPress Shopify weeks
32:35whatever to do all those changes takes a
32:37lot of time what this does is it
32:39automates the whole process for example
32:40right here it's suggesting we link this
32:42page to this one using this anchor text
32:45And here's why. And then if you hit
32:46apply, the JI will jump in, add the
32:49link, boom, there you go. So again, all
32:51this does you can do manually. It just
32:54saves you a bunch of time. Okay, this
32:55schema as well, FAQ schema. I mean, if
32:57you saw before, um, let me show you a
33:00perfect example of schema. Schema is
33:01just a little snippet of code you can
33:02add to your site that gives you extra
33:04things, I guess, in these search engine
33:06ranking pages. For example, this right
33:07here, these little star rings right
33:09here. These are done with schema, schema
33:11markup in specific. And these little
33:13things, sometimes you have pictures
33:14right here. I'm sure you saw like some
33:15image right here. This is done with
33:16schema. Okay, schema markup. Again, I'll
33:19leave a link for a video talks about
33:20this uh down below in the description.
33:22Okay, it's all going to be tagged so you
33:23know which videos are that I'm
33:24mentioning. Um, this is very important
33:27because this not only gives you more
33:28pixels, okay, so more chances of eyeball
33:30seeing it, but also I mean it is a
33:33pretty uh unique thing that that not not
33:35most of these results have. So your eyes
33:37are drawn to this, even the ones with
33:38images, right? This is done with schema
33:40start product schema or starting schema
33:42image based schema local business
33:43schema. There's all these schemas for
33:45example um can dogs eat strawberries
33:48right this right here which again is a
33:50big section the sites will show up here
33:53show up here for a reason because they
33:55have FAQ schema right on their pages
33:58okay most of them. So it's very
34:01important as well. But again going back
34:03here a bit of a detour. Um going back to
34:06keyword research. Uh again you can use
34:08paid tools or free tools. Just make sure
34:09that you follow this um this thought
34:12process. Again my whole goal of this
34:13series is to teach you my thought
34:14process from the ICP to the keyword
34:16finding to why we find certain keywords.
34:18Why we don't focus on search volume. We
34:20focus on intent. Okay. That's basically
34:21it. And um I mean to know and to find
34:24keywords. Yeah, you can use tools, but I
34:25think the best way is to think of
34:27yourself and put yourself in your
34:28customer's shoes and think, okay, what
34:29what would I be searching for if I had
34:31this pain and need what what would I be
34:33searching for on Google? And and then
34:35you can use tools to validate your your
34:36thesis. Now, number five, and actually
34:40before number five, let me just go over
34:42something which I think is very
34:43important because when you talk about
34:44SEO, right, we you have to talk about
34:47the the the three main pillars of SEO,
34:49which are the onpage SEO, right?
34:52everything that happens on your site,
34:54off-page SEO, which is everything that
34:56happens off your site, and then
34:58technical SEO, which is the boring
35:00stuff. Uh, I guess we'll start with
35:02technical SEO, which is what this little
35:03thing helps you do, right? The page
35:05titles, the meta description, metatitle,
35:07because I mean, if we go here to the
35:10same example, Alammer, right? It is very
35:12important to choose a proper metatitle
35:15and a proper metad description for two
35:17reasons. First for SEO purpose, excuse
35:19me, in the sense that you need to
35:20sprinkle your keywords onto your
35:22metadata title and onto your metad
35:23description and then for CTR purposes,
35:25click through rate purposes, okay?
35:28Because it has to be a non- boring title
35:31and to the point, right? This one is
35:33much more um clickable. I would even
35:37argue that this one has high ISDR
35:39because it's easier to read. There's not
35:41enough there's no fluff. It's pretty
35:42straightforward. Let me show you. This
35:44one is a bad example, right? It is too
35:46long. the the medium recommendation is
35:48only 60 characters because if you write
35:49more well you get this and so anything
35:51right after that it's it's pointless
35:53doesn't don't no need to and it's just
35:55too long right it's too long right this
35:57one I don't think it makes makes much
35:59sense it's just a waste of time why is
36:00the word home written here doesn't make
36:02any sense it's not enticing enough this
36:04one is great voted the best plumbers in
36:06Dallas great one okay amazing right
36:09there's even some people who add their
36:10phone numbers like at the front which
36:13could be even in in and of itself Excuse
36:16me. Because if you add your phone number
36:17right here, you could argue that people
36:19don't have the need to click. They just
36:21call up the number so get you get less
36:22CTR, so you get ranked a bit down. I
36:25mean, yeah, there you go. Right. Um, but
36:28point being is that these need to be
36:29optimized. This is not a good idea.
36:31These need to be optimized both for both
36:33for SEO, excuse me. So, sprinkling in
36:35your main keywords in the title and the
36:36description and so for CTR. Okay. And by
36:39the way, something else that helps with
36:40CTR is schema, right? The little star
36:41ratings, uh, the images that sometimes
36:43appear here. There you go. This is
36:45sponsored, but you can do this without
36:46being sponsored. The images, all this
36:48stuff. Okay, it it does help with CTR.
36:51Okay, so that second technio, all this
36:54this stuff right here, internal linking
36:55structures, uh image alt text, all this
36:57stuff, all the boring stuff. And also,
36:59of course, uh for example, site speed,
37:01uh you can be ranking first, but if your
37:03site takes like 10 seconds to load,
37:04well, people click it and then they're
37:06just going to click off because I mean,
37:07who want who wants to wait 10 seconds?
37:09And this will eventually impact you uh
37:12later down the line because Google sees
37:14that you're ranking first, right? People
37:16are clicking your site, going to it, but
37:18then going back, bouncing, right?
37:19Eventually, you're going to drop off and
37:21these guys are going to outrank you. So,
37:22all this is the boring stuff of SEO,
37:24technical SEO. Then we have off-page
37:26SEO, which is basically building back
37:27links. So, link building. And uh I'll
37:29leave a link as well for free 100% free
37:31course. Um I mean, actually, I'll just
37:33show you what video it is. It's quite
37:34simple. Just go to my channel, Vasos SEO
37:37Tips. Just type in
37:40just type in backlinks. Okay, and it's
37:44this video right here. Okay, there you
37:47go. It's this basically teaches you
37:48everything every single thing I know
37:50that you need to know about how to build
37:52backlinks step by step without hiding a
37:54single thing. Off pages is basically
37:55that basically building backlinks and
37:56that course teaches you how many
37:58backlinks to build, which ones to build,
38:00what's a good backlink, what's a bad
38:01backlink, anchor text rotations, all
38:03this all this stuff. Okay. Then finally
38:05on on pages here which which is
38:07everything that happens on your site,
38:09how you write things, how like what you
38:12write etc. Everything happens on the
38:13site which is related with um step
38:16number three or step number five, excuse
38:17me, which is now we have done all this
38:20stuff preparing for this. We've done the
38:22key research. Now it's time to produce
38:23content, right? SEO is is content
38:25marketing, right? We have to make sure
38:27that Google knows, okay, these guys this
38:28domain is relevant for these keywords
38:30because they pump out content about
38:31these keywords. And that's where uh
38:33where blog posts um come in. Now, don't
38:35think about blog posts as an outpat
38:37strategy. A blog post doesn't
38:39necessarily need to be the classic
38:40boring blog post. Not at all. Right? It
38:42can be something that that's of pure
38:44value. Okay? And so, and I'll go over
38:47that in a bit, right? Uh but we have to
38:50produce we have to produce blog posts or
38:52content, right, around the niche, right?
38:54Our whole goal is for Google to
38:56understand that our domain right here is
38:58the go-to, is the most relevant source
39:00for any info on, for example, plastic
39:02surgery in in in Dallas, right? We are
39:04the go-to guys for anything and
39:06everything related with mommy mommy
39:08makeover. Okay? And by the way, if
39:10you're doing um for example plastic
39:12surgery niche, I recommend you niche
39:14down a bit. So don't do plastic surgery
39:16Dallas. do um breast augmentation Dallas
39:19or do um rhinoplasty dials or do go a
39:22level down because it's going to be
39:23easier, right? Because the keyword
39:26specific keyword has less competition
39:28than the main keyword. So go go a level
39:30down if you're just getting started. I
39:31would advise you to do that because it's
39:33going to be easier. Okay? And then it's
39:35going to be easier because when you have
39:36a domain that's generic like
39:37rhinoplasty, you excuse me like a like
39:40plastic surgery on that domain you're
39:42going to have to cover all these
39:43different surgeries, right? So it's
39:45going to be harder for Google to put you
39:46in a box if you just talk about
39:47rhinoplasty, right? Then you are easily
39:50it's easier to become the authority in
39:52the niche for rhinoplasty than for these
39:53guys that talk about rhinoplasty, breast
39:56augmentation, mom makeover. So it's
39:58going to be easier and faster for you to
39:59do it than than if you just started with
40:01the higher up higher up niche. Hopefully
40:04that made sense. Okay, so now how you do
40:06this? Well, again, I mean you can use AI
40:08or not. I recommend you use AI because
40:10it's just way faster. Um just produce
40:12content. Okay, produce content. Again,
40:15you can use my software and I'll show
40:16you how to use this, how we do it with
40:18this, but again, anything this does,
40:21again, I'll repeat, anything this does,
40:23you can do manually. Okay, everything.
40:25This is not a magic tool at all. Just
40:28saves you a ton of time. So, I'll show
40:29you how we do it in this, but you can
40:30take this and do it manually. Okay, two
40:33things. First is the the content and
40:35then I want to talk about uh how you
40:38produce it and why you produce it. So
40:39it's basically looking at what the
40:41competition is doing and doing the same.
40:43Okay. So for example, this is all done
40:44with AI. Again, you can do this is you
40:46can do this. Anyone can do this, right?
40:48This is for a dealership in tax for
40:50example. And the this is the if you're
40:53doing this uh blog post. I want you to
40:55follow this structure. Quick intro, key
40:57takeaways, and then you start the
40:58content. In the content, make sure you
41:00have of course your keywords need to be
41:01sprinkled in in the in the titles, the
41:03H2, right? Audrey textes, right? And the
41:06content itself. Okay. Then add in
41:08article images. Add internal links,
41:10links to other pages on your site. Add
41:12external links, linking out to external
41:14authority sources like Wikipedia. For
41:15example, if you're writing an article
41:17about finance, link out to Investopedia,
41:19um Bloomberg, Techrunch, all these
41:21authorative publication in Google's eyes
41:24for finance related topics. Okay? Add um
41:27bullets, tables, quotes, add in article
41:29videos that add relevancy to your video.
41:30Again, this is all done with the AI knew
41:32what the article was about and all the
41:33images and even the videos, right, are
41:35relevant for for this topic in specific.
41:37Okay, add videos, right? And then I have
41:39an FAQ section down at the bottom. Okay,
41:42this is the classic uh blog post
41:44structure which if you use Arvo and you
41:46do it with this um the output's going to
41:48be this the classic the standard
41:50standardized blog post which is this
41:52because it's the best for both rankings
41:55and user experience. Here's why. When I
41:57go into an article, let's say I don't
41:59have any of this, right? It is a pain in
42:01the butt to have to go through it and
42:04find where does this article actually
42:06talk about what I want to know. Does it
42:08not? Having a simple intro and a key to
42:10ex key takeaway section, excuse me,
42:12tells me right off the bat. And by the
42:13way, a table of contents as well, which
42:14you can have at the left hand side or
42:16the top gives the user the ability and
42:19improves their user experience because
42:20they know, okay, do they talk about the
42:22okay, they do, okay, let's go, right?
42:23It's much more friendly for the user.
42:26Also, by the way, add a featured image.
42:27Don't forget about this, okay? And if
42:29you're using this, by the way, and
42:30there's anything you don't like, you can
42:31just speak with it back and forth and
42:32say, "Uh, I don't like the intro. It's
42:36too beginner friendly.
42:39Write it more tailored for existing Audi
42:43owners, right? And you can just as if
42:45you're using Chach, right? You can speak
42:47back and forth with this and change
42:48things around. You can say add an image
42:51of a dog or add a a link to Wikipedia on
42:57the third paragraph." I mean, you can do
42:58anything you want. Add a table comparing
43:00these two brands. I mean, literally
43:02anything you want, you can do. You can
43:03speak back and forth with it. Um, which
43:06I don't think you can do with GPT. Maybe
43:08you can. Not too sure. Again, I'm just
43:09showing you this. Just showing you this.
43:10Excuse me. Because if you're using AI
43:12regardless if it's this or another one,
43:14right? You have the ability to speak
43:15back and forth and you can in this case
43:17except for the client to the article and
43:19change things around. Or you can just
43:20select things and say uh add links, add
43:22keywords. So, another way to sprinkle in
43:23more of your keywords here, rewrite
43:25things, make it simple, make it longer,
43:26make it short. custom AI prompts. Point
43:28being that if you're using AI,
43:29regardless if it's this one or another
43:31one, right? Don't just take the output
43:33of the AI as default, right? Read
43:34through it, see if it's good, and then
43:36iterate and change some things. Maybe
43:37it's a good way to add more keywords
43:39because it hasn't sprinkled in all the
43:41right keywords in. Maybe it's a good way
43:43to add a custom prompt. Maybe it's a
43:44good way to add the table, make it even
43:45more user friendly. Maybe add an image.
43:47So, don't just take the default AI
43:49prompt. Again, could be the default AI
43:51prompt from GPT, Grock, Perplexi,
43:54Orville, doesn't matter. whichever you
43:56use, if you want to pay me or the other
43:58big corporations, doesn't really matter
44:00or do it yourself, right? Revise what
44:02the output is, okay? Don't just blindly
44:04post uh AI basic. I mean, you can, it
44:06does work and even works better for non-
44:09English speaking niches. Uh it's the
44:10it's insane the amount of results we see
44:13with this. And by the way, they're all
44:14on the Arles website right here in the
44:15case studies um tab. But yeah, um again
44:19going back here, um the the second thing
44:22is to uh okay, how do I know what the
44:25type of content I should be producing?
44:27Well, the easiest way to know this is to
44:29Google it. So, let's just say for
44:31example, mommy makeover surgery uh
44:34taxes, right? We have to see, okay, what
44:37type of content is Google ranking for
44:39these keywords? Okay, because this tells
44:42me, okay, Google is wants to serve
44:45customers, right? this type of content,
44:48right? Google thinks that these guys
44:50have the the content that's on these
44:53sites satisfy the user search intent the
44:55best for this keyword in specific. And
44:57so we look at this. Okay, H1 right here.
45:00I'm guessing this is an H1. Let me see
45:02here. H1. Okay, this is an H2. So
45:04there's no H1 on this page, which is
45:06interesting. Okay, they should have an
45:07H1. Maybe I'm missing it, but I don't
45:09see it right here, which is weird.
45:10Should be an H1. This is ranking first,
45:12by the way. And then, excuse me. What
45:14content do we have here? Okay. Be a
45:16paragraph. What keywords does it
45:17include? Okay. Talks about the doctor.
45:19Okay. Has a before and after right here.
45:21Um, is it for me? Request consultation,
45:24real patient, etc. What it is, right? A
45:27bunch of FAQs right here. A couple of
45:30links to other internal links to other
45:31surgery.
45:39What is Google valuing for this keyword
45:42in specific? What does Google think it's
45:44the most relevant search result for
45:46people searching for this keyword? Well,
45:49it is this. And so when I'm producing
45:51content, right, whether I'm using Arvo
45:53or not, I want to emulate I want to take
45:55this and make it better. Even by the
45:58way, again, sorry to promote Arvo over
46:01and over again. But you can just go
46:02here. I think this is free by the way,
46:04still. So you can just go here and say
46:06editor, uh, start from a link. Boom.
46:08Boom. And you can create a draft based
46:10off of an existing competitor's uh
46:13content and then you can edit it if you
46:15want. You can add images. You can again
46:16speak with the assistant to say hey uh
46:19mention my brand. You put your brand
46:22remove all mentions from the brand and
46:26just copy this for the brand. Boom.
46:29Right here. Okay. Uh etc. You get the
46:32point. You can speak back and forth with
46:33it. I mean you can say ask it to add
46:35more tables, add more images. Point
46:36being is you can take their existing
46:37content as a draft because we are basing
46:39our content off of what Google is
46:41already valuing as the content it
46:43satisfies the user search intent the
46:45best. Hopefully all that made sense.
46:47Again this is all what is cover etc blah
46:50blah this hasn't got my okay has a
46:52couple of content you get the point
46:53right? So look at what's ranking and try
46:55to emulate the content to make sure that
46:57we can provide and satisfy the search
47:00intent the best. Okay that's in essence
47:04that that's basically it. And again,
47:05don't don't overthink stuff, okay? Just
47:08start doing it. I know you have a bunch
47:10of questions in your mind most likely.
47:13Don't don't just just do it, okay? And
47:15because as you do it, you're going to
47:16find a lot of your questions are going
47:18to be like, "Oh, okay. That question
47:20really didn't really make much sense."
47:23So, but regardless, if you have any
47:24questions, just drop them down below and
47:25I I'll I'll answer them. Excuse me. Even
47:27if this video was posted like a year
47:28ago, I I'll still answer them. So, don't
47:30don't be shy. Ask ask anything you want.
47:32Uh, again, I'm here to help because
47:33being full transparent, the whole goal
47:35why I publish this stuff is to teach you
47:37every single thing I know about SEO so
47:39that eventually you you'll pay me to do
47:41it for you or use my software. It's
47:43basically it. So, I have no interest in
47:44hiding anything from you or not
47:45answering your questions. Okay. Now, by
47:48the way, quick tangent right here. uh
47:50when I say can be info no issue is
47:53because nowadays with LLMs right when
47:55you search for example for what is a
47:57mommy makeover surgery right most likely
48:01Google AI overviews are going to answer
48:03this or Google AI mode or I can just
48:05drop this into chatbt or let's super
48:07plexi for now and it's going to answer
48:09me real quick I don't need to like open
48:11up a blog post I mean I can because
48:14maybe it's bit more convenient has a
48:16video has images right but I can just
48:18right here just takes it from here. Now,
48:21when I say there's no issue is because
48:24this mode or the AI overviews, this is
48:27not this is not the AI mode. It's the AI
48:28overview. The AI mode is something new
48:30that's only rolled out in the US, in
48:31India, I think. Uh AI mode is like
48:33basically Google's version of chatb.
48:35It's basically chat embedded on Google.
48:37It's a little tab that shows up right
48:38here. And if you're in the US, you've
48:40you already used it. uh regardless right
48:42when I say there's no issue in producing
48:44info based content for generic keywords
48:45and I know I talked about producing
48:47content for um bottom of the funnel
48:48which is very important but there's not
48:50a ne there's not necessarily an issue
48:52about producing top of the funnel ones
48:54information based ones because these are
48:56always going to link out to the sources
48:58always and then some people right are
49:01not even going to click it but one could
49:03argue that the people that click it
49:04click it excuse me are the people who
49:06want to know more and are the people
49:08actually going to buy the product or
49:09service. Okay, right here, for example,
49:11these are all coming from well-known
49:13sources where people can go in and read
49:15more. And this could be your site. This
49:17could be your practice. So, it only you
49:19only show up here in the AI search if
49:21you produce content. And I urge you to
49:23again going back here on YouTube to
49:25watch this video right here, which goes
49:26over how to do LM SEO, which basically
49:29tells you in a in a long long manner
49:33that, and I'll link it in the
49:35description. It's this one right here.
49:36tells you okay to show up on these LMS
49:38CHP perplexity rock et doesn't matter
49:41you have to be producing content because
49:43these none of this is made up this is
49:46all taken from multiple sources same
49:47thing with chd same thing with
49:48perplexity and then they link out to the
49:51sources so to show up here you have to
49:53produce content to be cited that's it
49:55okay if again I recommend you watch this
49:57right here uh it boils down in this one
49:59as well how to do uh LM SEO uh which is
50:02which is key nowadays okay but by the
50:05way if you're already doing the classic
50:06SEO, you'll be doing LM SEO by default.
50:09Okay. Now, uh number six, and I guess
50:12before number six, uh maybe you have
50:14this question in mind. Uh your your
50:16structure should look something like
50:17this, right? You you have your your
50:19homepage. Okay. Boom. Your homepage.
50:21Okay. Then you're going to have your uh
50:23your your service page, services. You're
50:26going to have your blog pages, which
50:28you're going to have your your basic
50:30content. There are a bunch of blog
50:31pages, a bunch of blog posts. Okay.
50:33You're going to have your your contacts
50:35page, okay? You're going to have your uh
50:37your about us page. Again, it's going to
50:38be sort of a fake business, so doesn't
50:40really matter too much. Just make it
50:42look real. Um and just follow the
50:46structure of a competitor you're trying
50:49to beat. Don't overthink this, okay?
50:51Look at the site in the same niche as
50:52you, right? See what pages they have and
50:55create the same pages, okay? The same
50:57structure of the site, if that makes
50:58sense. Maybe a a before and after
51:00section. Okay? This, of course, if you
51:03overlay someone else's site on top of
51:04yours, you won't necessarily necessarily
51:07need to do pages like this because a
51:09before and after page section is more
51:12for customer experience than Google
51:14rankings. Okay? Uh you still need the
51:17bot page regardless and a contact page
51:19because even with the overlay, right? If
51:21you do an overlay, all this stuff will
51:23be hidden for people, not for Google.
51:25Okay? So, you still need this stuff. But
51:27again, in terms of site structure, just
51:29copy what's working for other businesses
51:31in the similar niche as you. Okay?
51:34Again, I'm trying to cover as many edge
51:35cases and questions you could possibly
51:37have. Still, if you have some, just
51:38please comment down below. I'll answer
51:40any questions. Even if it's like 10
51:42years later that I posted this video,
51:43I'll still be here. Okay. Now, uh number
51:46six, and actually number six as well as
51:49number seven and number eight. Okay.
51:52I've uh went through these three because
51:54this is a almost an hourong uh subject.
51:57I went through these three in uh in this
51:59video right here which again I'll link
52:01below is 50 minutes. It goes over all
52:03these uh in depth. Now it is applied to
52:06um to software but the principles are
52:09all the same. Okay? And please please go
52:12watch this. Okay? Again this is applied
52:13to software. So again this is applied to
52:16an SEO strategy for a software company
52:18in specific Arvo. Okay? this right here.
52:21That being said, the exact same
52:24principles will apply to local SEO.
52:27Okay? So, go watch that. Okay? And then
52:30and then come here just to like see the
52:33small nuances. For example, in this
52:35case, the comparison pages would be for
52:37town and city. And if you have if you
52:39need ideas for comparison comparison
52:41pages, ask GBT for ideas. Okay? And um
52:45this is a great one. I I even think that
52:47in this video right here, I do give a
52:49local SEO example for this one. Again,
52:52what I'm saying right now probably isn't
52:53making much sense in your mind. So,
52:55please go watch that and then please
52:56come here and watch these three. Again,
52:57key key three key steps that honestly
53:00will uh will make you much more
53:02successful in this uh rank and rent uh
53:05endeavor. Okay, so that's uh almost all
53:08of it uh from start to finish. Please do
53:10check all the resources in the
53:11description. This one, there's going to
53:12be a bunch more. check them all because
53:14this is a holistic strategy. It's it's
53:17part of it to watch multiple resources,
53:19but more importantly than watching is to
53:21take action. As cliche as cringey as
53:23that sounds, um the most important thing
53:26is to take action, okay? Just go out and
53:27do it. And I'll just to finish off um I
53:29I'll leave a link for for my free
53:31training uh that teaches you how to rank
53:33on Google and being on rank on LM. um
53:36the do on page SEO, building back links,
53:38technical SEO, much more a lot of
53:40in-depth learning about this stuff, but
53:41more in depth. Uh and also gives you 12
53:44months access to Arvo right here. You
53:45get 12 months full access to Arro, all
53:47the features, which I didn't went over
53:49all them right here, but there's a bunch
53:50of cool stuff, which by the way, again,
53:52not try to flex on you, right? Uh it has
53:55gotten a bunch of of insane result,
53:57which I'll I'll update here the case
53:59studies tab when we have we do have a
54:01couple of more. I need to actually write
54:02them down. There you go. So there's
54:04there's a bunch of them here. Um, and
54:06even the AI editor, which which is
54:08insane, that you saw, which not only
54:10allows you to write the content, but
54:11then you can add the edit, excuse me,
54:13using AI. So with the free training you
54:14watch, it get you get a bunch of value
54:16on how to rank on these site changes,
54:17how to do SEO, how to build back, all
54:19this stuff, plus 12 months access to
54:21ARO, plus lifetime access to the rank
54:24and rent SEO plugin. So the overlay
54:26plugin, the one that you just saw in the
54:28beginning of the video, you get
54:29unlimited licenses, right, just by
54:31watching it and going all the way
54:32through the end, right? You get the
54:34plug-in, 12 months access to Arvo, and a
54:37bunch more training and cool stuff. So,
54:38we watch. It's going to be the very
54:39first link in the description. Thank you
54:40so much for watching. If you could do me
54:42a huge favor before you click that link
54:44is comment the words rank and rent SEO.
54:47That would be amazing if you could do
54:48that because YouTube uh more than likes,
54:51more than subscriptions, right? The
54:54thing that Google YouTube values the
54:55most, excuse me, is comments. And so if
54:57you if you could help me push this video
54:58out to more people, uh if you could
55:00comment the words uh rank and rent SEO
55:02as a thank you for uh almost these two
55:04hours I think of of value for free that
55:07that would be amazing. So Rank and Rent
55:08SEO, thank you so much. Please comment
55:09those words and uh yeah, click the link
55:12the very first link in the description
55:13to get the the free training and get
55:14access to the plug-in plus 12 months
55:16access to the software. Once again,
55:17thank you so much and I'll see you in a
55:19bit. Just

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