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Mándale esta auditoría GRATIS a un negocio con pocas reseñas y cóbrale $297 al mes — Transcript

by Rubén S Chowell · 3,731 words · 546 segments · language en · Watch on YouTube

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0:00There are businesses that rank first on
0:02Google Maps and still lose customers
0:04every day, and it shows in one single
0:06number: 22 reviews. This business might
0:08be excellent, but anyone comparing it
0:10to those below it will choose the one
0:11with hundreds or thousands of reviews.
0:13The owner probably doesn't even know
0:15what's happening. Today I'll show you
0:16the free report you can send to this
0:18business, five sentences that turn it
0:20into a $ 297/month offer, and how to
0:22close it in writing without a single
0:24call. It's three steps. Find the
0:26business, read the report as the owner
0:27would, and send them the price. Let’s
0:29start by finding the business. What is
0:31the goal of this video? How to get
0:33Google review clients without making a
0:35single call? I’m going to show you
0:37the whole process in three very simple
0:38steps and give you messages ready to
0:40copy and paste, so you don't even have
0:42to think about what to say. You’ll
0:43replace the text in brackets with your
0:45potential client's data, and I'll teach
0:47you how to generate a super specific,
0:49spot-on report for the business you're
0:50talking to. So, step one will be
0:52finding a business and asking for
0:54permission. Step two will be reading
0:55the report and writing five sentences
0:57for that business. And step three will
0:59be sending the report plus your price
1:00and closing in writing. Why does it
1:02work without calls? Because before the
1:04owner even replies, you’ve already
1:05explained the problem and the solution,
1:07and they can verify it directly on
1:08Google Maps. The report itself isn't
1:10what gets you the client. What gets you
1:12the client is being able to look at 22
1:13reviews versus 1,686 and explaining in
1:15one sentence why that is costing them
1:17customers. And well, it works best in
1:18industries where no one decides without
1:20seeing reviews: an auto shop, a dentist
1:22, a locksmith, a restaurant—wherever
1:23reviews decide, the report will hit
1:25harder. Here it goes. For step one, we
1:27have to find a business, right? One
1:29that has few reviews compared to those
1:30around it in the city or the
1:32neighborhood. There are two ways. The
1:33first is the manual way. It’s going
1:35into Google Maps, just like I just did.
1:37I’m in Mexico City, and as you can
1:38see, there are tons of businesses with
1:401,400 reviews, 1,600 reviews, 7,800
1:41reviews. Well, this one is very famous,
1:43right? That’s why it’s justified.
1:45But if you look closely, the number of
1:46reviews is extremely high. And looking
1:48a little further down, I found the
1:49traditional "Cazuelas de Guisado,"
1:51which has five stars but very few
1:52reviews, just 22 reviews. It has good
1:54reviews, they say it’s a good place
1:56to eat, uh, there are photos, you can
1:57tell it's a good spot, but it has very
1:59few reviews. So, this is our ideal
2:01prospect. And another thing we can
2:03notice is that no one is responding to
2:04the reviews. I mean, we have reviews
2:06from customers, but the business isn't
2:07responding to them. So, this could even
2:09be another service that we can offer.
2:11Automatically responding to all Google
2:12reviews and being able to interact much
2:14more with our customers and encourage
2:15the topic of reviews. But anyway, at
2:17the end of this video, I'm going to
2:18tell you how we can automate the
2:19process of generating more reviews. So,
2:21it could be a great business, it could
2:22be a great business with happy
2:23customers, but whoever is comparing
2:25when looking for where to eat doesn't
2:26see that; they simply see 22 reviews
2:27versus 1,600, so I'm going to go with
2:29the one with 1,600 reviews. Now here in
2:30HighLevel, we also have a tool called
2:32prospecting, and this is basically the
2:34same thing but much faster, much more
2:36automated. Before showing you how it
2:38works, I want to tell you that it does
2:39cost money. So, here it tells me to
2:41unlock premium, and we have a free plan
2:43where we get five premium reports per
2:44month, 50 basic reports, and the
2:46premium plan gives us unlimited premium
2:48reports and a bunch of other features.
2:49It costs an extra $ 29 a month. I would
2:52advise you to obviously use the free
2:54plan if you see that sending premium
2:55reports works for you and you close
2:57clients, you can easily pay the $ 29 a
2:59month plan to get more clients. I am
3:01happy to pay for what I know will
3:02generate more money for me in the
3:04future, but first, obviously, try with
3:05the free one, then upgrade to the paid
3:07one. Now then, how does the prospecting
3:09tool within HighLevel work? HighLevel
3:10is the software that I use to provide
3:12automation services, build websites,
3:13and digitize a business as such. I'll
3:15tell you a little more about HighLevel
3:17later, but here it's basically clicking
3:19"add lead," and we're going to search
3:20for restaurants, location: Mexico City,
3:22and let's say a 20 km radius. We hit
3:24search and that's it, it gives me this
3:26area, I scroll down, and if you notice,
3:28there is a rating next to each business
3:30. Basically, the higher the score, the
3:32more likely this business will be
3:33interested in the services you offer,
3:35because the system found more problems
3:37with their Google profile, so you have
3:39more to fix. It even tells you whether
3:41or not they have a website, so we can
3:42also offer a website service to this
3:44business. But anyway, let's go with one
3:46that has 59%, let's say this one,
3:48Yellow Monkey. The main mistake most
3:49people make is that they click here,
3:51fill out all of this, and hit add
3:52prospect. Don't save the prospect yet.
3:54First you ask for permission, then you
3:56generate the report. Why ask for
3:57permission first? Because you can
3:59generate the report in one to two
4:00minutes. And remember that we have five
4:01premium reports on the free plan, so we
4:03don't want to waste them on someone who
4:04isn't even interested. And well, here
4:06we can see the report. This is the
4:08business score; it's the rating for the
4:10owner. The one we saw at 59%is our
4:12conversion rate. How likely are we to
4:14convert that business depending on the
4:16flaws it has that we can correct? Which
4:18are two different things. And well,
4:19here you can see all the details there
4:21are. It says there is a solid
4:22foundation with the most room for
4:23improvement in tech stack, company
4:25details, and ads. What we have right is
4:26the local SEO creator maps. The Google
4:28Business Profile is very well
4:30positioned, and their reputation is
4:31also good. Everything that is missing.
4:33Chat widget, enabled business phone
4:34number, website hosting, review
4:36responses. There are also no Google
4:37campaigns, no Meta pixel, etcetera,
4:39etcetera, etcetera. Everything
4:40regarding Google My Business, or the
4:42profile on Google Maps, is fine, but as
4:43you can see, there is a lot to improve.
4:45So, who to write to is what will take
4:47up the most of your time. Finding your
4:48ideal prospect, telling them you have a
4:50report, and I'm going to tell you
4:51exactly what you're going to write to
4:52them. And as you can see, the report
4:54itself is lightning fast and extremely
4:56complete. Now, how do we ask that
4:58prospect for permission? It's rule
4:59number one: we aren't going to sell
5:01anything. We only ask for permission to
5:02send a free report, and this is the
5:04message you are going to send. Hello [
5:05Name], good day. I was looking for
5:07restaurants in Mexico City and I found
5:09yours. It looks like you have happy
5:10customers. Something caught my
5:12attention. You appear with 22 reviews,
5:13while the businesses next to you have
5:15many more—thousands of reviews. On
5:17Google, people tend to choose the one
5:18they see as more backed, even if the
5:19other one works just as well or better.
5:20I prepared a short report, free of
5:22charge, with some simple adjustments to
5:23close that gap. Can I ask for your
5:24permission to send it to you, or may I
5:26send it to you? Now, how should you
5:27send it? If the Google profile has
5:28WhatsApp or a phone number, send a
5:29one-on-one WhatsApp message written by
5:31you, from a regular or WhatsApp
5:32Business account. You can also call
5:33them. If there is no number, use the
5:34email from their listing or their web
5:36form—subject, name, and a quick
5:37question. If not, you can also find
5:39their SMS or email with the premium
5:40plan directly in the High Level
5:42prospecting tool, send them a direct
5:43WhatsApp, or find them on social media
5:45and message them there as well. Be
5:47careful with your number; do not send
5:48mass messages through the WhatsApp app
5:49to people who haven't given you
5:50permission. WhatsApp requires prior
5:51consent for messages initiated by a
5:53business, and it is the fastest way to
5:54get your number blocked. So, just a few
5:55messages a day. If you can use your
5:57personal WhatsApp, go ahead. Later on,
5:59if you want to automate this process or
6:01do it in bulk, go ahead, but always
6:02protect your number and follow all the
6:04rules that WhatsApp sets for us. Now,
6:06all of this—finding the businesses,
6:07automating their reviews, building
6:09websites, among other services—I do
6:11with High Level, which is a white-label
6:12system, so I can put my own name and
6:14URL on it. To offer this same service
6:16yourself, open your free account. You
6:17get 30 days for free with the link I've
6:19left below. The link is
6:20ghl.nonnlememosystem.com. Let’s move
6:23on to how to interpret the report and
6:24what you're going to tell your client,
6:26because you won't tell them everything
6:27I taught you before; you'll tell them
6:28exactly the data that will have the
6:30most impact so they want to close with
6:31you. So, let's open this report for
6:33Yellow Monkey, let's look at the report
6:34, and the first thing we're going to
6:36explain is their overall score. A
6:37business owner doesn't ask how they did
6:39on SEO; they don't even know what SEO
6:40is. They only ask one thing: Is this
6:42costing me clients? And the answer is,
6:44yes. If your overall score is 49%, it
6:46is costing you customers because they
6:47are going to a very similar restaurant
6:49nearby with a better rating and a
6:50better overall score. And we explain
6:52that there is a large margin for
6:53improvement. Which sections are we
6:54going to skip? Specifically, going into
6:56too much detail about business data,
6:57tech stack, and listings, which remain
6:59in the report. Here is the technology
7:00stack, Google Business Profile, but we
7:02are not going to include them in the
7:03sentences we send to the business.
7:04Having covered these topics, what are
7:06the five sentences we are going to send
7:07the business? And I have them ready for
7:08you here. First, the Google profile. It
7:10is good. Your Google profile is well
7:12put together, photos, hours, phone
7:13number, and address are complete. I
7:14wouldn't change anything there. We
7:15build trust, we say what is being done
7:17well, we make the other four credible.
7:18You are someone who really took a look,
7:20not just a salesperson. Local SEO heat
7:22map. When someone searches for the
7:23service near you, you already appear
7:24among the first. They find you, but
7:26they don't choose you. Let's look at
7:27that heat map. We can see that your
7:29ranking is number three. In fact,
7:31Yellow Monkey has 4,000, almost 5,000
7:33reviews. So, it is very well positioned
7:35. Returning to the sentences, we can
7:37tell them, "Your heat map is very good,
7:38" explaining that it’s when someone
7:40searches for the service near you. We
7:41separate two problems that the owner
7:43thinks are one: being found and being
7:44chosen. Now, the topic of online
7:46reputation, and here I messed up
7:47because I took another case, let me
7:49remind you. I took "Las Tradicionales
7:50Cazuelas" which has 22 reviews, but
7:52here in the prospecting topic, we took
7:53Yellow Monkey which has 5,000 reviews.
7:55So, don't make my mistake and choose
7:57just one prospect. But let's say we are
7:58talking to the cazuelas, let's see if
8:00we can find it. And I found it. Here
8:02are Las Tradicionales Cazuelas. I
8:03simply searched for it just as I found
8:05it on Google Maps in Mexico City,
8:06within a 5 km radius; it has no website
8:08and, in fact, this one is 68%more
8:09likely to convert. Remember, this is
8:11for us the conversion rate of this
8:12prospect. I am going to add it. I'm
8:14going to burn through all my reports
8:15here because I want to teach you
8:16properly how this is done. It says
8:17correct, satisfactory. Let's look at
8:19that report and we will base ourselves
8:20on this report to continue the video.
8:22And here we have the report. It's much
8:23better because it's much lower, 27%
8:25compared to I think 49%that the Yellow
8:27Monkey business had, so this would be
8:29an even better business to convert.
8:30Let's just out of curiosity check the
8:32SEO heatmap. Yellow Monkey, if we
8:34recall, was at spot number three. This
8:36one is in position number seven based
8:37on the area. So, it's not that bad. And
8:39look, with 22 reviews it is at spot
8:41number seven. I honestly don't
8:42understand how that works. Let's go
8:44back to our phrases. The next one is
8:46online reputation. It has 22 Google
8:47reviews and those appearing below have
8:49well over 10,000. Actually, we see here
8:5133,000, 4,300, 7,000, 7,000, 3,500,
8:544,000. So it's in the big leagues and
8:56rubbing shoulders with them. Uh, next
8:57to them you look like the riskier
8:59option, even if your work is the same
9:00or better. And this is the selling
9:01point, you don't tell them they are bad
9:03, you tell them how they look. And we
9:04have another alternative. If there are
9:06unanswered reviews, you have x amount
9:07of reviews without a response. Respond
9:09to them. It tells Google and the
9:10customer who compares that the business
9:12is active, and in fact, this one, Las
9:13Cazuelas, has 22 unanswered reviews.
9:15Phrase number four, website performance
9:16if it crashes or is slow or if they
9:18don't have one. When I checked your
9:19website it didn't load, it took too
9:20long, or there is no website, I
9:21couldn't see your information, your
9:23menu, your hours, etcetera. I suggest
9:24you try it from your cell phone and if
9:25it's still the same, let whoever made
9:26it know. And if they don't have a
9:28website, another selling point. Hey,
9:29I'll build you a very simple, very nice
9:30website, I don't want to charge you
9:31anything, I want to show it to you and
9:32if you like it, we can talk about
9:33prices. And finally, the phrase, the
9:35fix. The review thing has a simple fix.
9:37I'll take care of it, I'll keep your
9:38profile up to date, automatically
9:39respond to new reviews, and set up a
9:41system that asks every client for
9:42reviews via WhatsApp so that anyone who
9:43compares you no longer has a reason to
9:45move on. So, we convert the problems
9:46into a monthly service. We now move on
9:48to the third step, which is sending the
9:50report and closing your prospect by
9:51script. So, what you are going to tell
9:52them is, here is your report. Your
9:54Google profile came out at 39%, 57%,
9:55whatever it came out as. This is what I
9:57found. You give them the five phrases.
9:59If you want me to handle it, it’s $
10:01297 a month or the equivalent amount in
10:02pesos. And if at the end of the first
10:04month you don’t have more reviews,
10:05you won’t pay me. No contract, you
10:06can cancel whenever you want; review it
10:08calmly and if you’re interested,
10:09reply to me right here. I’ll send you
10:10the payment link and two steps so you
10:12can give me admin access to the profile
10:13. Now, what are you going to send them?
10:14The report. I say PDF here, but I think
10:16it’s better to send it as a link. So,
10:18here I am in my prospecting window, I
10:19have my prospects. I’ll choose this
10:21one from the traditional ones, view
10:22report, and it will take me here, right
10:23? I’m here in the report and "share
10:24report" pops up. I click on "share
10:26report." It asks me for the language,
10:28in Spanish. And we simply copy the link
10:29. That’s what we’re going to send
10:31the client and they’ll be able to see
10:32this. If you have the premium plan—I
10:33have this premium report—your company
10:35name, your website, and your info
10:36appear; they can contact you directly
10:38and see the entire full report. Now we
10:40offer a fixed monthly fee, no packages,
10:41and no setup fees. When there is only
10:43one option, there is nothing to compare
10:44, it’s easy. It costs this much and
10:46I’m going to do this, yes or no? Yes,
10:47potentially. If they say yes, you tell
10:49them perfect, I’ll send you the
10:50payment link and the instructions to
10:51give me admin access to your Google
10:52profile. When you’re ready, I’ll
10:53start with the adjustments and send you
10:55the before and after. There are some
10:56who might want to have a video call
10:57with you. You send them a link to
10:58schedule on your calendar and you have
10:59the video call, guiding them through
11:01the steps to make you an administrator
11:02of their account, opening their High
11:03Level account—although they don’t
11:04need to see you opening their account,
11:06just say: I already have an account
11:07opened for you to automate this whole
11:08process. When they tell you "I’ll
11:09think about it," you say, "Sure, take
11:11your time." While you think about it,
11:12will you let me send a review request
11:13to your last 10 clients? It takes me
11:15about 20 minutes and it doesn’t cost
11:16you anything, it’s free. If a few
11:17arrive, they will see them on their
11:19profile before deciding anything. So,
11:20we are already taking action even
11:21before they pay and they can see
11:23results even before they pay. And that
11:24will help us close that prospect. You
11:26know, it works because the owner has to
11:27give their contacts and no one hands
11:28over their list to someone they don’t
11:29trust at least a little bit. Once the
11:31reviews start coming in, they stop
11:32thinking and start seeing that it works
11:33. If they say no, you still win because
11:35a real business with new reviews is
11:36your first before-and-after. And if
11:37they don't respond, follow up once or
11:38twice during the week and move on to
11:40the next one. It’s not the only
11:41business in your city. Now, a Google
11:42rule is to send the same message and
11:44the same link to everyone, never just
11:45to those you think are happy. That is
11:46review gating, and Google forbids it
11:48and punishes it quite severely. So, use
11:50only the customer contacts that the
11:51owner gives you. Now, how is the
11:53service delivered? You enter as a
11:54profile admin, complete photos,
11:55description, and answer old reviews,
11:57which is just scratching the surface;
11:58that's not improving their Google, they
12:00already have that. The magic happens
12:01when we automate the process of asking
12:03for reviews. So, it says here, "Answer
12:05new reviews and keep the profile up to
12:07date." But we do exactly this
12:08automatically with HighLevel using
12:10workflows. I won't explain it in this
12:12video, but I’ll leave the video here
12:13and linked at the end where I do
12:14explain how to build these workflows so
12:16everything runs on autopilot. And if
12:18you use my link below to start your
12:19free trial of GoHighLevel, I’ll gift
12:20you this Google Reviews snapshot so you
12:22can simply copy and paste it into your
12:24account and do the same for all your
12:25clients. Copy and paste into your
12:26account. Copy and paste into your
12:28account. You just change the business
12:29name and the messages, but I’ve
12:31already done the workflows and they are
12:32my gift to you. Or you can watch my
12:33video so you can build it yourself by
12:35following along. You already know that
12:36the prospecting tool is free to start
12:38and the premium one costs $ 29 a month.
12:39I recommend you start with the free one
12:41and pay for the premium when you see
12:42it’s necessary. And you also have the
12:44cost of your HighLevel plan, which
12:45starts at $ 97 a month. I recommend the
12:47next one up, which is $ 297 a month,
12:49because it’s the agency plan. You can
12:51have unlimited accounts on this plan.
12:52So your cost remains $ 297, but you
12:54could have 100 clients paying you $ 100
12:56each. Three warnings before we finish.
12:58Promise the work, not the ranking. You
12:59control completing the profile,
13:00installing the system, answering
13:01reviews, and reporting numbers. But
13:03Google controls the ranking, and the
13:04customer decides whether to leave a
13:05review or not. That you cannot control.
13:07Number two, you don't need 10 clients.
13:09One is enough: a workshop, your dentist
13:10, a store, a restaurant; you make the
13:12adjustment, activate the system, and
13:13save screenshots from before and a
13:15month later. That before and after is
13:16what you show the next client, and this
13:18process of getting clients becomes much
13:19easier. And number three, do not expose
13:21the businesses. What you show is public
13:22information from Google, and the
13:23message is always: their business could
13:25be excellent, it’s just not
13:26noticeable. So, everything we are
13:27showing, including what I showed in
13:28this video, is public on Google;
13:29everyone can see it. To finish up,
13:30I’ll just remind you to start your
13:32free trial of High Level with my link:
13:34gh.nonnomsystem.com. I’ll leave the
13:35link down below. In addition to the 30
13:37free days, I give you biweekly calls
13:38and one-on-one calls with my technical
13:39team to help you install everything you
13:40need in your account and get started. I
13:42give you access to my community called
13:43highwoodbrotherhood.com. There I have
13:45the training from 0 to 100 so you can
13:47master High Level, know how to sell it,
13:48and how to configure workflows and the
13:50services we provide. And also, when you
13:51are an active affiliate—meaning
13:53you're paying—you get a ton of
13:54snapshots, websites, and benefits,
13:56including the Google Reviews snapshot.

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