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Low GPA, 5 GMAT Attempts & a PR Career — Yet She Got Into Wharton — Transcript

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  1. 0:02Hello everyone, welcome, welcome,
  2. 0:03welcome. Thank you so much for joining
  3. 0:06this session. Now today we have uh
  4. 0:11joining us here today. A little about
  5. 0:14today's session. Now if you're breaking
  6. 0:17into an ultra elite MBA programs like
  7. 0:20Wharton, Booth, and Yale, you know that
  8. 0:23it's a challenge for anyone. Uh, but
  9. 0:26doing so with a low GPA, a
  10. 0:29non-traditional background in public
  11. 0:30relations, and no fancy recommendation
  12. 0:33letters, well, that's almost unheard of.
  13. 0:36So, today I'm joined by Exena, a global
  14. 0:39senior communications manager at Opera,
  15. 0:42who defied the odds to earn admits from
  16. 0:44some of the world's top MBA programs.
  17. 0:47Now, journey is inspiring. From working
  18. 0:50full-time during undergrad to earning a
  19. 0:53scholarship for her masters at Bonei,
  20. 0:56she's overcome countless challenges.
  21. 0:58We'll discuss how she crafted a standout
  22. 1:01application, tackled obstacles like a
  23. 1:04lowprofile industry and multiple GMAT
  24. 1:07attempts and what drives her passion for
  25. 1:10a US MBA. So, let's get started. Cena,
  26. 1:14thank you so much for joining us here
  27. 1:16today. It's lovely having you here. Um,
  28. 1:18and yeah, let's just give a quick little
  29. 1:21intro and dive right into the questions.
  30. 1:24>> Yeah, sure. So, hi everyone. Thank you
  31. 1:26so much for having me here today and for
  32. 1:28listening to all my blah blah. I got a
  33. 1:29lot for you. So, get ready for that. As
  34. 1:32said, my name is Cassia. I'm originally
  35. 1:34from Russia, but for the past quite some
  36. 1:36years, I have been living abroad.
  37. 1:38Currently based in Dubai, United Arab
  38. 1:40Emirates. That's a short overview. I'm
  39. 1:42happy to walk you through my entire
  40. 1:44experience, but I'll give you a chance
  41. 1:45to be to ask me questions. Awesome.
  42. 1:49Lovely place you're staying there. By
  43. 1:50the way, I love Dubai. [laughter]
  44. 1:52>> Yeah, nice.
  45. 1:54>> It's definitely nice. Um, okay. Let's
  46. 1:56just talk a little bit maybe about your
  47. 1:58background and your earlier journey. So,
  48. 2:02can you share a bit about the
  49. 2:04background, your undergrad experience
  50. 2:06and what it was actually like balancing
  51. 2:08your full-time work with studies?
  52. 2:12>> Yeah, sure. So as I said I'm coming from
  53. 2:14Moscow and I was studying in Linos of
  54. 2:16Moscow State University which is like
  55. 2:18number one university in Russia and I
  56. 2:20think it's top 75 in the world currently
  57. 2:23very competitive environment and I was
  58. 2:25doing economics coming from
  59. 2:27mathematically focused school so I
  60. 2:29thought that's going to be my journey
  61. 2:30but then uh when I was admitted I was
  62. 2:32only 17 we do it quite early in Russia
  63. 2:34so I was really young to make like you
  64. 2:36know this life-changing decision what
  65. 2:38I'm going to do in life when I grow up
  66. 2:40so it turned to be I chose a little bit
  67. 2:42wrong and I realized it quite soon. So I
  68. 2:45decided not to waste four years of my
  69. 2:47life by studying something that probably
  70. 2:49I won't use fully in my career and I
  71. 2:52actually like knocked on the doors of
  72. 2:54probably every single public relations
  73. 2:56marketing creative agency there was in
  74. 2:58Moscow and begged them to give me unpaid
  75. 3:02internship just to like be a coffee girl
  76. 3:04anything just give me a job and um for
  77. 3:07the first three months I was working in
  78. 3:09the summer for the PR agency and I
  79. 3:11managed to you know showcase what I can
  80. 3:13do. I was really like working 16 hours a
  81. 3:15day to prove that I deserve this spot
  82. 3:18and I was offered in the end uh to have
  83. 3:20a proper position. So I was studying and
  84. 3:22working doing bachelors which was more
  85. 3:25common in Russia than it is in the
  86. 3:27states or I would say in Europe but
  87. 3:29still not so common. It was quite
  88. 3:33daunting experience to be honest and
  89. 3:35that's where I got my horribly low GPA
  90. 3:39because classes were attendance based
  91. 3:41and participation based and well I
  92. 3:43wasn't attending I was working so
  93. 3:45>> that was the year but yeah balancing was
  94. 3:48hard but I also needed to support
  95. 3:50financially myself and my family since
  96. 3:52I'm not coming from let's say fancy
  97. 3:54background so I had to start earning
  98. 3:57money quite soon as I think quite some
  99. 3:59of the viewers today that happens And
  100. 4:02nothing bad about it like you can still
  101. 4:04make it work. Look, it happens.
  102. 4:06>> That was the reality.
  103. 4:09>> Yeah. So that can be your obstacle. You
  104. 4:12don't have to put it as one. And then
  105. 4:14after graduating, I already had like
  106. 4:16three years of experience which was
  107. 4:18compared to zero of my peers was quite
  108. 4:20something. So I decided to proceed with
  109. 4:24getting masters at Bonei. Proni is like
  110. 4:26one of the leading European schools and
  111. 4:29also one of the leading European MBAs. I
  112. 4:32was getting masters in marketing
  113. 4:33management there and I got 100%
  114. 4:35scholarship.
  115. 4:36>> Oh wow.
  116. 4:37>> So I was studying there for free
  117. 4:39basically and uh there I already started
  118. 4:42to work with Ketchum which is like
  119. 4:45leading PR agency in the world and I was
  120. 4:46managing Google's PR and social media in
  121. 4:49Russia for quite a while. Um, and
  122. 4:51currently I'm at Opera managing over 15
  123. 4:54markets with like global communications
  124. 4:56and also some marketing and social media
  125. 4:58support. And yes, I'm apparently going
  126. 5:00to one of the top MBAs quite soon.
  127. 5:04>> I like just crazy. And by the way, guys,
  128. 5:08got what 2.9 GPA in undergrad. And you
  129. 5:11said it's lower than that. If you go
  130. 5:12into like exact numbers,
  131. 5:15>> it's like I think it was something like
  132. 5:172.86
  133. 5:18or [laughter]
  134. 5:20So like with such a low GPA, you managed
  135. 5:23to get into like one of these tops. So
  136. 5:26nothing nothing is impossible guys, you
  137. 5:28know, like even like let your scores not
  138. 5:30be like your downfall like you can make
  139. 5:33things work. But the fact that you like
  140. 5:36literally got three years of workex uh
  141. 5:39during your undergrad, immediately went
  142. 5:41for masters is crazy. And how long did
  143. 5:44you work for um after you were done with
  144. 5:47your masters?
  145. 5:48So I think currently I have like seven
  146. 5:50years of experience
  147. 5:52>> which I' say it's a little bit maybe too
  148. 5:56much for an MBA. So I would suggest to
  149. 5:58like apply maybe a little bit earlier
  150. 6:00than I thought of this but to my defense
  151. 6:02I did apply last year and I didn't get a
  152. 6:04single interview. So I'm also a relicant
  153. 6:06everyone. So there are like many things
  154. 6:08that went wrong with my candidacy but
  155. 6:11here we are again. Nothing is
  156. 6:12impossible.
  157. 6:13>> Exactly. Well, let's talk uh a little
  158. 6:16bit actually about um the lowinccome
  159. 6:19side. So, you you said that you come
  160. 6:20from a lowinccome family and also that
  161. 6:24you come from like and this is what I
  162. 6:26mean I I've known about like you come
  163. 6:27from a non-traditional industry such as
  164. 6:30public relations. So, did you ever feel
  165. 6:33discouraged about like applying to top
  166. 6:35MBA programs and how actually did you
  167. 6:37keep yourself motivated throughout this?
  168. 6:40>> Yes. So it was tough you know when I
  169. 6:43applied first time last year I didn't
  170. 6:45know that MBAs are apparently for like
  171. 6:48all these consulting and fintech dudes
  172. 6:50like I had no idea about that. I thought
  173. 6:52MBA is just you know logical step in
  174. 6:54your career if you ever dream to become
  175. 6:55some C-level professional. I really like
  176. 6:58so that you know that didn't discourage
  177. 7:00me back then because I just didn't know
  178. 7:02you know the rules of the game and after
  179. 7:05being rejected I reached out to a couple
  180. 7:07of MBA consultancy firms and all of them
  181. 7:10like as one told me you don't stand the
  182. 7:13chance like close warden close Stanford
  183. 7:16Harvard like M7 just close the schools
  184. 7:19you go to like top 20 max that's your
  185. 7:21best case scenario and like no no way
  186. 7:24and the main reason was that apparently
  187. 7:26PR people don't get into MBA's problem
  188. 7:29programs and like again here we go I'm
  189. 7:32really happy about that because you know
  190. 7:33I think all of you guys who are applying
  191. 7:35you hear like so many things your GPA is
  192. 7:37too low your GMA is too low you have
  193. 7:39like I don't know coming from very
  194. 7:41competitive country like let's say India
  195. 7:43or I don't know something is wrong
  196. 7:45without your portfolio your CV like so
  197. 7:47many things are wrong about you trust me
  198. 7:49everything was wrong about me and like
  199. 7:51it still works I think that what is
  200. 7:54important if you are coming from
  201. 7:56non-standard background. So not
  202. 7:59consulting or finance.
  203. 8:00>> Mhm.
  204. 8:01>> You need to make sure that like
  205. 8:03throughout all your application you
  206. 8:05focus on business outcomes. So you
  207. 8:08should make sure that like it's clear
  208. 8:10what you do business- wise because if I
  209. 8:13start talking about how many amazing
  210. 8:15press releases I wrote that again
  211. 8:17doesn't give any understanding of me as
  212. 8:19a leader in the future. So try to find
  213. 8:21some kind of like tangible outcomes of
  214. 8:23your work as much as you can. M I
  215. 8:26understood. So I mean do you think like
  216. 8:29I mean with your work experience and
  217. 8:31like in your application the way you how
  218. 8:34exactly would you have did you position
  219. 8:36your experience to show value in your
  220. 8:39applications other than what you just
  221. 8:40mentioned?
  222. 8:42>> Yes. I think first of all add numbers
  223. 8:46everywhere and um you can take a book
  224. 8:49let's say Harvard best essays there is a
  225. 8:51book like that and every essay is like
  226. 8:52oh my god it's so romantic it's breaking
  227. 8:54your heart it's such a story
  228. 8:56>> well you don't necessarily have to do
  229. 8:58that I know a bunch of people who got in
  230. 9:01including myself whose essays were not
  231. 9:03like breaking anyone's heart but they
  232. 9:05were very like focused on details and on
  233. 9:07data so put in your mind that like the
  234. 9:11person on the other screen they members,
  235. 9:12they don't know your industry at all and
  236. 9:15they don't really care about every
  237. 9:17single tiny detail, but they want to see
  238. 9:19that your work was bringing some value
  239. 9:21to the company, to the society, to
  240. 9:24whoever you take. So try to focus on
  241. 9:26those like big picture results and for
  242. 9:30example within CV when you put your
  243. 9:32bullet points like ensure everyone has
  244. 9:34some kind of number. I'm coming from
  245. 9:36public relations. That's basically like
  246. 9:38again media relations, social media,
  247. 9:40like events and stuff. So, it's really
  248. 9:43hard to find numbers there. But I would
  249. 9:45put anything. I would put like event
  250. 9:47that had that budget and that number of
  251. 9:49attendees. I don't know. I got this
  252. 9:50number of likes. Like my management
  253. 9:53approval ranking went from 75% to 95%.
  254. 9:56So like try to find any single number
  255. 9:58you can especially if you're coming from
  256. 10:00like the poets side of poets and cos
  257. 10:03that's your ticket.
  258. 10:05justify your results and try to like
  259. 10:07measure them even if you think they're
  260. 10:09unmeasurable. Like you really have to
  261. 10:10come up with some idea on how your work
  262. 10:12is like positively returning on the
  263. 10:14investment.
  264. 10:15>> That's true that I mean you this thing
  265. 10:18and I I mean we have I've done I've
  266. 10:20talked about this in a lot of other deep
  267. 10:22leaves like quantifying your work is the
  268. 10:24best
  269. 10:26>> that works for any job experience uh
  270. 10:28even if it's in public relations or any
  271. 10:30other
  272. 10:30>> Exactly. And the same applies to
  273. 10:33leadership overall. So like again you
  274. 10:36can be a leader even if you I don't know
  275. 10:37bake donuts.
  276. 10:39>> It can be your job and you can still be
  277. 10:41leader. You don't have to be sea level
  278. 10:43management to be a leader. Maybe I don't
  279. 10:45know you helped avoiding some kind of
  280. 10:46conflict. Maybe you led some
  281. 10:48negotiations. Maybe I don't know in some
  282. 10:50tiny tiny aspect you gained the
  283. 10:52authority and managed to like recommend
  284. 10:54your idea to sea level management. It
  285. 10:56can be like as little as I don't know
  286. 10:58the font of the press release. Literally
  287. 11:00just try to find somewhere where you
  288. 11:02showed this leadership and again if you
  289. 11:05are applying to an MBA most likely you
  290. 11:07did because you seem to be very kind of
  291. 11:09ambitious individual.
  292. 11:11>> Exactly. Exactly. And someone here
  293. 11:13commented very talented which I
  294. 11:15completely agree. I think [laughter]
  295. 11:18>> uh and guys if you're watching this of
  296. 11:20course like and subscribe to our
  297. 11:22channel. This helps reach the I mean
  298. 11:24help helps this video reach a wider
  299. 11:25audience. And also if you have any
  300. 11:28questions foria during this session,
  301. 11:30just feel free to post them in the
  302. 11:32comments even after the session ends and
  303. 11:34will of course respond to them. Um,
  304. 11:37okay. So we talked about your work
  305. 11:39experience a little bit regarding your
  306. 11:41application. Let's also uh go back to
  307. 11:44your GPA. Now with a 2.9 GPA, what steps
  308. 11:48did you take to address that weakness in
  309. 11:50your application?
  310. 11:52So I think I had to prove that I wasn't
  311. 11:55dumb when I was studying. So it wasn't
  312. 11:58because I was I don't know lazy or head
  313. 12:01in the clouds. It was like I had a solid
  314. 12:03reason. So first of all I knew this is
  315. 12:05like a very big shortcoming of mine. So
  316. 12:08I addressed it in additional essay
  317. 12:09section. I literally said like hey guys
  318. 12:11I know I have this low GPA. I'm not
  319. 12:13blind. You're not blind. We all see
  320. 12:14that. So here in really don't be afraid
  321. 12:17of your weaknesses and most likely at
  322. 12:20will see them. So like don't try to hide
  323. 12:22them. They will see them. Just find a
  324. 12:23good explanation. And I had that
  325. 12:25explanation. I said, "Yeah guys, I
  326. 12:27actually screwed up there. I was
  327. 12:28working. I didn't do them classes. My
  328. 12:30GPA went really low. It happens." But
  329. 12:34here comes my GPA for masters, which was
  330. 12:36really good. Again, it's not that
  331. 12:38valuable for at home because they
  332. 12:40consider undergrad GPA. But still, I was
  333. 12:42like, see, I found the field I'm
  334. 12:44interested in marketing. And here I was
  335. 12:46like top performer. And second is GMAT.
  336. 12:49Of course, I think GMAT is super
  337. 12:52important and I think that is like the
  338. 12:54only part of your application that is
  339. 12:56well fully transparent and fully under
  340. 12:58your control. You don't know how your
  341. 13:00essays are going to be perceived or
  342. 13:02recommendation letters. GMAT is easy.
  343. 13:03Like it's basically a number. You just
  344. 13:05need to get a good number and
  345. 13:08>> I would definitely recommend with a low
  346. 13:10GPA to focus on like really good GMAT
  347. 13:12score to prove that you know you can
  348. 13:14handle like rigorous education and you
  349. 13:15have this mental capability. M and when
  350. 13:19did you take your GMAT? Last year I
  351. 13:21presume, right?
  352. 13:23>> Uh yeah, so I took two attempts when I
  353. 13:26was applying to masters which was like
  354. 13:27five years ago and I got to 710 old
  355. 13:30scale. I think that was like 10% 10
  356. 13:32percentile that's the word. So which was
  357. 13:36really good back then but for MBA well
  358. 13:40not so good. So this year uh in spring I
  359. 13:44took three attempts and I got to 695
  360. 13:49which is two 98 percentile for GMAT
  361. 13:52focus
  362. 13:54since the scales also changed so it's
  363. 13:56like a mess. I think it's something like
  364. 13:57750 old scale.
  365. 14:00>> Yeah. Yeah. It's a definitely a good
  366. 14:02score. So you said you got a 695.
  367. 14:05>> Yeah.
  368. 14:06>> And you attempted it thrice la last
  369. 14:08year.
  370. 14:09>> This year. Yeah. I I had first attempt
  371. 14:11which was online. I do not recommend to
  372. 14:13take GMAT online. That's much more
  373. 14:15stressful than than physical GMAT.
  374. 14:18>> Yes, it was a horrible experience in
  375. 14:20many ways and like
  376. 14:22>> I think it just puts so much extra
  377. 14:24stress on you that they like I don't
  378. 14:26know take your chair and put it up so we
  379. 14:28can check what's behind the chair and
  380. 14:30like I don't know and it happens every
  381. 14:31every section of GMAT. So you're kind of
  382. 14:34out of control. You cannot solve. You're
  383. 14:35like too stressed.
  384. 14:37>> That's true. the proctor is having a lot
  385. 14:39of trust issues with you. So you've
  386. 14:40[laughter] got
  387. 14:41>> Exactly. So like if you want to avoid
  388. 14:43this extra level of precise attention
  389. 14:46put right into you every second like if
  390. 14:49you want to be more chill I would
  391. 14:50recommend to go into the test center but
  392. 14:53regarding GMAT yeah I took many attempts
  393. 14:56so I would suggest in my opinion I would
  394. 15:00suggest to like solve solve I don't
  395. 15:02think there is any other way to do that
  396. 15:05that's like any standardized test you
  397. 15:07just have to solve if you don't know
  398. 15:10what's going on if you won't understand
  399. 15:12something again here comes gymat club or
  400. 15:14your friends reach out to others ask
  401. 15:16them to explain to you but I don't
  402. 15:19recommend to spend three months reading
  403. 15:20books like spend a day understand the
  404. 15:23basics go and solve and there is nothing
  405. 15:25better than that
  406. 15:27>> and what materials did you use by the
  407. 15:29way I I mean other than GMAT club and
  408. 15:31solving questions
  409. 15:33>> yeah I I think like the only book that I
  410. 15:35read was like reading
  411. 15:37comprehension/critical
  412. 15:38reasoning bible it's called this way I
  413. 15:40think it's really good start because
  414. 15:42it's explaining the logic behind GMAT
  415. 15:45and
  416. 15:46>> I would say for non-American people this
  417. 15:49logic is not always logical. [laughter]
  418. 15:51So you you you have to like really get
  419. 15:54into the way of thinking that they use.
  420. 15:56We didn't have like critical reasoning
  421. 15:58at school. Let's say I have no idea what
  422. 16:00to do that. So it takes time to
  423. 16:03comprehend what's going on. But then
  424. 16:05after that I basically just bought like
  425. 16:07a bunch of practices among like mba.com
  426. 16:10all practices they had and all kind of
  427. 16:12like training exams that you can take
  428. 16:15and so on and so forth. And then it just
  429. 16:17solved. So, I would spend like one hour
  430. 16:20per day solving. You just get there and
  431. 16:23put a timer on and like do that. That's
  432. 16:25it.
  433. 16:26>> I see. You know, I haven't actually had
  434. 16:27the chance to ask you, but what did you
  435. 16:30study in an English medium back in
  436. 16:32school and undergrad or like this was
  437. 16:35something you like learned along the
  438. 16:37way? Because taking the GMAT, you your
  439. 16:39English skills like are different,
  440. 16:41right? And coming from like Russia, I
  441. 16:44don't know. I mean I haven't come across
  442. 16:46but like it the kind of English you need
  443. 16:48is you need a lot of knowledge or a lot
  444. 16:50of practice from like a young age. So
  445. 16:52did you have that or you kind of learned
  446. 16:55along the way?
  447. 16:57>> I think mostly it was learning along the
  448. 16:59way and then of course my masters abroad
  449. 17:01helped me because when you are you know
  450. 17:04studying English talking to people who
  451. 17:06are foreigners and don't speak a word of
  452. 17:08Russia you kind of have to learn you
  453. 17:09know there is no other way for you left.
  454. 17:11So exposure is important but I also
  455. 17:14think GMAT is not that much about like
  456. 17:17like I is not about grammar knowledge or
  457. 17:19anything but mostly about trying to read
  458. 17:22between the lines and like even if you
  459. 17:25don't understand what they're talking
  460. 17:26about you still should be able to answer
  461. 17:28the question somehow.
  462. 17:31>> So the logical reasoning like you kind
  463. 17:33of mastered that and really helped you
  464. 17:35to get a good score.
  465. 17:36>> Exactly. And I would also suggest that
  466. 17:40don't apply with low GMAT score
  467. 17:42especially if you are coming from very
  468. 17:43competitive background such as let's say
  469. 17:45India like really don't do that it's
  470. 17:48better to take another year apply to the
  471. 17:50second round but I applied with a low
  472. 17:53GMAT score didn't get anywhere so don't
  473. 17:55do that won't do you any favors and it's
  474. 17:58better just like
  475. 18:00>> take time and get ready
  476. 18:02>> that's true that's true well we talked
  477. 18:05about like the GMAT and the GPA. Let's
  478. 18:07talk about I think the other main
  479. 18:10components of your application which is
  480. 18:13the essays and the recommendations. Now
  481. 18:15of course those were definitely critical
  482. 18:17to your story. Um what was the toughest
  483. 18:20part about crafting those and how did
  484. 18:22you ensure that they reflected your
  485. 18:24strengths?
  486. 18:26>> Yes, I would as I said just to repeat
  487. 18:28like ditch the idea that it has to be
  488. 18:30emotional poem. I thought so. I thought
  489. 18:32it should be heartwarming, unbreaking.
  490. 18:34And my first basis were like three
  491. 18:36paragraphs about my hard upbringing.
  492. 18:39Apparently that doesn't work. So, so try
  493. 18:41to focus instead on like strong
  494. 18:43narrative throughout. So, I would say
  495. 18:45that all your essays should convey one
  496. 18:48key theme and idea. For me, it was
  497. 18:50social impact. And I walked through it
  498. 18:53like in different aspects. So I told the
  499. 18:55stories how I helped the communities I
  500. 18:57was born in, how I helped the student
  501. 19:00communities I was studying in, what
  502. 19:02volunteering work do I do, what social
  503. 19:04projects that I lead and at the same
  504. 19:06time I also highlighted those ideas
  505. 19:08within my work experience.
  506. 19:11>> So it was about very different stories
  507. 19:13but it all came together about like
  508. 19:16corporate social responsibility and
  509. 19:17social impact which are my long-term
  510. 19:19goals. So trying not to talk about very
  511. 19:23different things. So try not to be like
  512. 19:24feminism, environment, AI. You should
  513. 19:27have a general idea and it should be
  514. 19:29also the idea that you prove proof proof
  515. 19:33I hope that's the verb to yourself and
  516. 19:37to others that you know how to deal with
  517. 19:38that. So like you cannot say I'm all
  518. 19:40about feminism. I want to do that my
  519. 19:42entire life and then you have like zero
  520. 19:44examples from your entire experience how
  521. 19:46you supported this goal of yours.
  522. 19:48>> So it should be something that you
  523. 19:50already worked on. You're not coming to
  524. 19:52MBA with this like fancy new idea.
  525. 19:55>> And I would generally say that like try
  526. 19:57to avoid very basic fancy topics as I
  527. 20:00just named like sustainability,
  528. 20:02environmental friendly, that's all cool,
  529. 20:04but everyone is going to do that. So
  530. 20:05unless you have a really solid track of
  531. 20:08record in this field,
  532. 20:09>> don't do it just because it's fancy and
  533. 20:11it sounds like in the agenda.
  534. 20:13>> No, for sure. Um, also, I mean, I'm just
  535. 20:16going to bring up like a few live
  536. 20:17questions here and guys feel free to ask
  537. 20:19more. Um, someone said here, inspiring
  538. 20:22journey. Wish you the best. How did you
  539. 20:24handle rejections and failures last year
  540. 20:27and come back with such great outcomes?
  541. 20:31>> Oh, you know,
  542. 20:33didn't handle that well. I mean,
  543. 20:34[laughter] I I never give up. I think
  544. 20:36that's my rule in life. Like, if I
  545. 20:38really want to do something, I'm not
  546. 20:39going to give up. But to be honest with
  547. 20:41you, my rejections came in when I was
  548. 20:43like on a very important event with all
  549. 20:46sea level management of my company. and
  550. 20:48like I had to run to the bathroom to cry
  551. 20:50a couple of times. So, it wasn't pretty
  552. 20:52honestly. [laughter]
  553. 20:53But I guess it's okay. It's just yeah,
  554. 20:57it hurts. But I think it's really really
  555. 20:58important for yourself to know that no
  556. 21:01can tell you what you can do. There is a
  557. 21:04saying on some like fancy Instagram
  558. 21:05quotes that goes if someone tells you
  559. 21:08can't do it, do it twice and take
  560. 21:10pictures. And like really [laughter] so
  561. 21:13so you know as long as you know that you
  562. 21:17are worthy like yeah it takes time maybe
  563. 21:19it wasn't the right time maybe it wasn't
  564. 21:21the right school you never know but I
  565. 21:23believe everything is for the best and
  566. 21:24if you work hard enough everything is
  567. 21:27going to be fine just like ensure you
  568. 21:28put the maximum effort you can like work
  569. 21:31on your maximum potential and then it's
  570. 21:33going to be all right against the odds
  571. 21:34like here I am living example of against
  572. 21:36the odds thing the game
  573. 21:38>> exactly and you know fall uh like a
  574. 21:40followup to this. What do you think
  575. 21:42exactly worked for you though? Um I mean
  576. 21:45obviously there were a lot of like
  577. 21:47negatives but what were the positives in
  578. 21:49your application that made you stand
  579. 21:51out?
  580. 21:52>> Yeah, I think a couple of things. First
  581. 21:56of all, consistency. Again, consistency
  582. 21:58is the key. And I managed to find
  583. 22:02stories supporting my passion about
  584. 22:05social impact throughout my entire
  585. 22:07journey which helped to build this
  586. 22:10narrative. Then second I had very clear
  587. 22:12goals. So initially when I applied I had
  588. 22:15a goal of something like I'm just going
  589. 22:16to be cool like sea level manager at
  590. 22:19Google. You know that's all fun and nice
  591. 22:22but MBA want some like tangible results
  592. 22:25again. So I worked through the entire
  593. 22:28like application of mine and I built the
  594. 22:30goal which was much more tangible which
  595. 22:32is like related to let's say improving
  596. 22:35digital access and internet penetration
  597. 22:37across some specific region in the world
  598. 22:38and I had backup why I came up with this
  599. 22:42idea. So I traveled there I talked to
  600. 22:44people I did a lot of projects there and
  601. 22:45that's how I saw the need in the market.
  602. 22:48>> So it was all like a logical flow in
  603. 22:50there. It wasn't just a random as I said
  604. 22:53don't do random ideas. I I initially
  605. 22:54wanted to do that. I was like, I'm gonna
  606. 22:56write about feminism now.
  607. 22:57>> Oh, really?
  608. 22:59>> That doesn't work this way. So, like
  609. 23:01don't just come up with something that
  610. 23:03you read in other essays or something
  611. 23:05that you randomly see online. Try to
  612. 23:08>> understand what's important within you
  613. 23:10because even if you go through this part
  614. 23:12and like you write this amazing, let's
  615. 23:14say, environmental essay, you're going
  616. 23:16to crack on the interview in five
  617. 23:18seconds. So, it's not going to work. If
  618. 23:19you don't believe in that, like it's not
  619. 23:21going to work.
  620. 23:22>> That's true. And I think this is the
  621. 23:23most important thing you should just ask
  622. 23:25yourself, analyze, and it takes time.
  623. 23:27It's not easy figuring it out.
  624. 23:30>> It's not something you you know about
  625. 23:31and you're like, "Okay, now I'm going to
  626. 23:32do the MBA." Like you really have to
  627. 23:34think about this. Um
  628. 23:36>> but yeah, also like regarding your
  629. 23:38international background um or like the
  630. 23:41[snorts] experience with um managing
  631. 23:43communications for global brands such as
  632. 23:45like you said Google and Opera, like how
  633. 23:48did that like play a significant role in
  634. 23:50your application?
  635. 23:53I'm not so sure about that because
  636. 23:55honestly these brands are again like
  637. 23:58well Google yes but this was again in
  638. 24:00Russia then Opera is great company but
  639. 24:03that's not like BCG or McKenzie or Mata
  640. 24:06in your CV so I didn't have that like
  641. 24:08screaming big companies but what was
  642. 24:11important is that you might not have
  643. 24:13such a great company in your CV but
  644. 24:15within my let's say rather small company
  645. 24:18I have much higher role and more
  646. 24:20responsibilities is so like let's say in
  647. 24:22mata there will be I don't know 300 PR
  648. 24:25managers and in my company it's going to
  649. 24:27be like two so the responsibilities that
  650. 24:30you get in the way of like exposure to
  651. 24:33let's say investment relations
  652. 24:34partnership management governmental
  653. 24:36relations like 15 markets across the
  654. 24:38globe can you imagine like in meta some
  655. 24:41lowlevel manager literally managing 15
  656. 24:44markets that's like a lot and I think if
  657. 24:47you're coming from the company that's
  658. 24:49not so fancy and so big You might even
  659. 24:51gain something from that if you really
  660. 24:53had a lot of responsibilities and you
  661. 24:55managed to prove yourself as a leader in
  662. 24:57that environment because honestly it's a
  663. 24:59little bit easier to thrive in this
  664. 25:02environment than in like three billion
  665. 25:04people company.
  666. 25:06>> Yeah. As long as you you've made some
  667. 25:08impact in your work, I think like
  668. 25:11>> that's the best thing that stands out
  669. 25:13for sure.
  670. 25:14>> Exactly. [snorts]
  671. 25:14>> Um okay. Um someone here also asked like
  672. 25:18regarding your experience of the
  673. 25:21interviews which was something I was
  674. 25:22going to come to. So um how was your
  675. 25:25interview? Actually we mentioned like
  676. 25:27your why don't you actually tell us
  677. 25:29where all you got admitted and where all
  678. 25:31you applied to and then talk about like
  679. 25:33each interview process.
  680. 25:35>> Uh absolutely. So I was reapplicant at
  681. 25:38Harvard and I didn't get again in and I
  682. 25:40was like well that Harvard loss I guess
  683. 25:43so I wouldn't be too sad about that you
  684. 25:45know um but yeah I also interviewed at
  685. 25:49Warden Yal Booth and MIT and I'll tell
  686. 25:52you about the experiences right away. I
  687. 25:54just wanted to like do a very short
  688. 25:58summary of what is working when you have
  689. 26:00like low GPA low profile industry no
  690. 26:04connections and all that. I kind of put
  691. 26:07a couple of bullet points that I think
  692. 26:09would be helpful. So I just want to
  693. 26:10summarize it real quick. So yeah, first
  694. 26:12of all, hi GMAT really really that's
  695. 26:15something under your control. So work on
  696. 26:17that. Make it really high. I would say
  697. 26:19if you're coming from competitive
  698. 26:20country like India, you probably should
  699. 26:23aim like top 3%. So 97 97 percentile.
  700. 26:27Yeah. And if you're coming from less
  701. 26:28competitive, let's say Europe, then
  702. 26:30maybe top five 8%. But that's like to
  703. 26:33make sure you make the maximum out of
  704. 26:35your GMAT score. I wouldn't suggest to
  705. 26:37apply with lower scores unless you have
  706. 26:40some like incredible background and I
  707. 26:41don't know you in bed the Tesla. But
  708. 26:45second I think important to quantify the
  709. 26:48results as we discussed. So everywhere
  710. 26:49you can CVS essays especially if you're
  711. 26:52coming from poets side of this equation
  712. 26:55please make sure to quantify everything
  713. 26:57like as much as you can make sure that
  714. 26:59there is an impact and I think third is
  715. 27:03try to find like the inner passion so
  716. 27:06again make sure that you don't come up
  717. 27:09with a random fancy story but try to
  718. 27:11find something that speaks to you and it
  719. 27:13goes through your entire life
  720. 27:15educational and professional like all
  721. 27:16your experience
  722. 27:18>> and coming to the interview interview.
  723. 27:20So first of all guys breathe in, breathe
  724. 27:23out. Everyone is super friendly like
  725. 27:25literally [laughter]
  726. 27:26I had amazing experience with every
  727. 27:28interviewer. It was like chill and nice
  728. 27:32and fun. And my number one advice would
  729. 27:34be well
  730. 27:37ensure you're yourself. I know that many
  731. 27:40of you me too want to like write down
  732. 27:43the stars, memorize the replies. I'm
  733. 27:46gonna be like perfect right now. And I
  734. 27:48did a couple of trial runs with friends
  735. 27:50and I started that. I'm like, "Hi, my
  736. 27:51name is D." And they're like, "Who are
  737. 27:54you?" You know, so they said, "You have
  738. 27:57this like drive, you know, you're funny,
  739. 28:00you're like talkative, you're energetic,
  740. 28:03and you just killed it. You just like
  741. 28:04took and like killed it in a second."
  742. 28:07>> Yeah. because you you try to and
  743. 28:09especially like I'm young. I'm looking a
  744. 28:11little bit like
  745. 28:13doll style. So, I wanted to be
  746. 28:15professional. You know, my goal was like
  747. 28:16I'm going to be very professional. I'm
  748. 28:18going to wear a suit. I'm going to speak
  749. 28:20straight without smiling. And that's how
  750. 28:22I almost ruined my interviews. So, I
  751. 28:24didn't do that, guys. And I don't
  752. 28:26recommend you to do that. Like, close
  753. 28:28all those notes. Close all those
  754. 28:30thousands of replies that you prepare in
  755. 28:32advance and just be yourself. Try to
  756. 28:34show the personality. Try to show if
  757. 28:35you're like maybe curious or maybe shy
  758. 28:37or maybe funny or maybe like too
  759. 28:40talkative or maybe I don't know you
  760. 28:42raise some important questions in life
  761. 28:43you're very philosophical that's great
  762. 28:45to show who you are and that's like the
  763. 28:47best you can be all other roles are
  764. 28:49taken so cliche be yourself that's the
  765. 28:52only role you get [gasps] so generally
  766. 28:55speaking interviews were really nice
  767. 28:57then what is important I think prepare
  768. 29:01your like screw-up stories um couple of
  769. 29:04my interviews asked for many of those
  770. 29:06stories. So I would give a perfectly
  771. 29:08prepared story and it would be like
  772. 29:10another one and I'd be like, okay, I'm
  773. 29:13scratching my brain. It's like, okay,
  774. 29:14this is the one. I'm like, okay, great.
  775. 29:16Give me another one. So [laughter] try
  776. 29:18to make sure that you have great scrub
  777. 29:21stories. And by that I mean be honest
  778. 29:23about that. Like don't try to say once I
  779. 29:26sent an email and there was like a tie
  780. 29:28point there. No one is going to believe
  781. 29:30that. I mean, you must be really bad at
  782. 29:32work. If that's like the only mistake
  783. 29:33you've ever made, you you're probably
  784. 29:35not doing anything. So, try to find like
  785. 29:38literally kind of screw-ups that you
  786. 29:41made, be open about them. The only
  787. 29:43important part is like always have a
  788. 29:44learning. So, I did that, that went
  789. 29:47really bad. Like now I don't do this
  790. 29:49anymore. And that's the steps that I
  791. 29:51take further not to repeat that mistake.
  792. 29:53Tada.
  793. 29:54>> But be ready to speak about bad stories.
  794. 29:57That's important. That's
  795. 30:00>> And I would also add to that that if you
  796. 30:03find their stories, try to make them
  797. 30:04funny. Try to like, you know, bring this
  798. 30:06person with you into that situation like
  799. 30:08tell oh my god and they were looking for
  800. 30:09me at that corner and like I see this
  801. 30:11CFO coming my way and because you know
  802. 30:15they're not going to remember every
  803. 30:16single part of every story, but they're
  804. 30:17going to remember the emotions you gave
  805. 30:19them. So try to make them laugh, try to
  806. 30:21make them relax, try to chat with them.
  807. 30:24And on that note, to add up, prepare
  808. 30:27eight questions minimum for the
  809. 30:28interviewer. You would probably say,
  810. 30:30"Eight questions, that's too many." But
  811. 30:33you see how talkative I am, and I still
  812. 30:35had time to ask eight questions. You're
  813. 30:37going to have time. Try to find
  814. 30:40questions that speak into their
  815. 30:42experience that are like really thought
  816. 30:44through.
  817. 30:45>> I definitely do not recommend something
  818. 30:47like,
  819. 30:48"What is your favorite club? What is
  820. 30:50your favorite class?" Like, try to be
  821. 30:52more creative than that.
  822. 30:54And I think I wanted to add something
  823. 30:57else here. Uh yeah, what worked for me
  824. 31:00amazingly and what all my interviewers
  825. 31:02kind of like picked up that was really
  826. 31:04great is try to predict their questions.
  827. 31:07So always are going to be questions.
  828. 31:09Why? Why now? Why yell? Shortterm,
  829. 31:12long-term goal, how is it all fitting
  830. 31:14together? That's five questions right
  831. 31:16there. You can just take and make like a
  832. 31:18full reply to them all. That's what I
  833. 31:20did. So I created a very clear story. I
  834. 31:23was like, my short-term goal that I miss
  835. 31:26those skills, this is how I'm going to
  836. 31:28take them at Yale. My long-term goal is
  837. 31:30that those skills I need for that and
  838. 31:32that's how I'm going to take them from
  839. 31:34Yale. This shows like basically you just
  840. 31:37take the speaking time for yourself. So
  841. 31:39you don't allow for too many dig deeping
  842. 31:41questions because like you're speaking
  843. 31:42here and on top of that obviously that's
  844. 31:45your story. It's ready. It's like
  845. 31:47polished. you named amazing clubs and
  846. 31:49societies and professors and you sound
  847. 31:52so well prepared that they're like the
  848. 31:54puzzle is in their head. They're like
  849. 31:56that makes sense and that exactly what
  850. 31:58happened at all my interviews like all
  851. 32:00interviewers were like
  852. 32:01>> wow you really thought this through that
  853. 32:03makes sense like the program is really
  854. 32:05faked for you you know so yeah
  855. 32:07[laughter]
  856. 32:08>> that that's what you want about it but
  857. 32:10that's a really good way of uh summing
  858. 32:12it up at least with the way you prepared
  859. 32:14for your interviews like best way um but
  860. 32:17of course
  861. 32:18>> uh the interview process I think was a
  862. 32:20little different for each school
  863. 32:22especially Wharton because Wharton has
  864. 32:25Uh, so how was that experience like?
  865. 32:29>> Okay, Warden, I'm really happy that you
  866. 32:31admitted me. I'm so sorry I have to take
  867. 32:33it. I hated it. [laughter]
  868. 32:35I hated team based discussions and that
  869. 32:38was because it's very unpredictable
  870. 32:40environment which I think doesn't really
  871. 32:43reflect how it works like in usual
  872. 32:46workplace because you don't have any
  873. 32:47seniority and you have very limited
  874. 32:50amount of time. you don't know each
  875. 32:52other and in my TVG everyone was like me
  876. 32:55so everyone was blah blah blah blah blah
  877. 32:57and they were like six people blah blah
  878. 32:59blah blah blah and that was tough I you
  879. 33:04probably won't have the role that you
  880. 33:05want I know that you think I'm going to
  881. 33:08keep time I'm going to write down ideas
  882. 33:10like you blink the roles are taken
  883. 33:12literally like it takes five seconds and
  884. 33:16um you probably won't be able to share
  885. 33:17all those amazing ideas you thought of
  886. 33:20maybe not even 5% % of them but my life
  887. 33:23hack what I would recommend a definitely
  888. 33:26take practice sessions I had three they
  889. 33:28were none of them were similar to
  890. 33:30reality but [laughter]
  891. 33:32uh but I think what helped me is that I
  892. 33:34realized my gap so for example I didn't
  893. 33:36know water resources well and then I
  894. 33:38spent like a day literally studying all
  895. 33:41water resources and doing my real TBD I
  896. 33:44turned out to be almost the only one who
  897. 33:45knew them and like I managed to take the
  898. 33:48conversation on this part and I was like
  899. 33:50Okay, I know everything about wood and
  900. 33:52resources now. Like we go. [laughter]
  901. 33:54So I think it gives you like a chance to
  902. 33:57understand your gaps and feel them and
  903. 33:59you never know when you're going to use
  904. 34:00them. That helped me a lot. That was the
  905. 34:02only chance to speak for me during like
  906. 34:04the entire TBD. Second, try to show
  907. 34:08something different. So for me it was
  908. 34:09again I was like the funny one, you
  909. 34:11know, so everyone was really stressed. I
  910. 34:13was just making some jokes and I was
  911. 34:14like, "Oh, come on guys. It's going to
  912. 34:15be all right. Let's do that. Let's do
  913. 34:17this." So maybe I didn't contribute to
  914. 34:20the discussion that meaningfully, but I
  915. 34:22definitely contributed to the vibe. So
  916. 34:23it was more like everyone was laughing.
  917. 34:26Um, and then you get 10 minutes after
  918. 34:28for one-on-one session with the
  919. 34:30interviewer. And I think that also what
  920. 34:32helped me a lot because I am not sure I
  921. 34:35was initially that liked by
  922. 34:37interviewers. So I honestly I didn't
  923. 34:39think I did well during TBD. But these
  924. 34:4210 minutes I used them like nine minutes
  925. 34:45of those I used to ask questions and I
  926. 34:48had very detailed and very like creative
  927. 34:51questions.
  928. 34:52>> So
  929. 34:53>> the interviewer who was with me
  930. 34:55initially came with a little bit like
  931. 34:58>> but in the end
  932. 34:59>> they were smiling and laughing and
  933. 35:01sharing their experience passionately.
  934. 35:03So that's something you can also do you
  935. 35:06know if you don't feel so good about
  936. 35:07yourself try to build that connection
  937. 35:09try to like bring the person into better
  938. 35:11mood and
  939. 35:12>> let them speak about themselves happily
  940. 35:14>> and yeah the fact that you were able to
  941. 35:16do that in 10 minutes like is really
  942. 35:18like incredible especially with the fact
  943. 35:20you got an admit afterwards means you
  944. 35:22did something amazing. Um and yeah like
  945. 35:26just a disclaimer and this is mainly for
  946. 35:28our users here in GMAC club. If you guys
  947. 35:30are going to get an interview invite and
  948. 35:33you have no idea what to do, we are
  949. 35:34having a session which you'll know about
  950. 35:36next week where we are literally giving
  951. 35:38free interview prep uh advice for every
  952. 35:41school including the schools that got
  953. 35:43>> so nice. I paid money. [laughter]
  954. 35:46So guys, use that free.
  955. 35:49>> Yeah, this is completely free and you
  956. 35:50get to do mock interviews as well like
  957. 35:52what you did with people. So this is a
  958. 35:54great opportunity for those who might um
  959. 35:58but yeah this was majorly about
  960. 36:00interviews. Um anything else about
  961. 36:03interviews that sort of stood out for
  962. 36:04you that you feel like sharing? I feel
  963. 36:06like you did cover a lot about uh the
  964. 36:09interview process.
  965. 36:11>> Yeah, I think that I would add that if
  966. 36:13you are not a native speaker, accents
  967. 36:16can be hard guys really.
  968. 36:19So if you think that there are some
  969. 36:21particular accents that are really hard
  970. 36:23for you to comprehend, I do recommend
  971. 36:26you to find practice groups with those
  972. 36:28people. So that's what I did. I found
  973. 36:30some accents that were like really hard
  974. 36:32for me and I literally jumped into their
  975. 36:35TBDs being like the only one person who
  976. 36:37is not that that accent was having that
  977. 36:40accent and that helped me a lot you
  978. 36:42know. So like
  979. 36:44>> if you have this problem, if you're
  980. 36:45non-native speaker, try to find people
  981. 36:47with accent and practice with them. Not
  982. 36:49to be in an awkward situation during the
  983. 36:51real TV like what what what did you say
  984. 36:53again? So [laughter] yeah, no, that's a
  985. 36:56really good point. Um but I mean it's
  986. 36:58not something you know you can fix like
  987. 37:01like you know in a go like this is part
  988. 37:03of you, right? So you just have to wing
  989. 37:05it and do your best. Uh
  990. 37:07>> yeah, exactly. But that helps you to
  991. 37:09understand others because
  992. 37:11>> yeah, you know, if others speak with
  993. 37:14accents that you don't really understand
  994. 37:16well really take time to practice
  995. 37:18because it might be a little bit
  996. 37:20confusing during TBD if you find a
  997. 37:22person from the part of the world that
  998. 37:23you've never heard of and let's say
  999. 37:25they're random. Let's say they're
  1000. 37:26Australians and you're like
  1001. 37:28>> what was that again? [laughter] So yeah.
  1002. 37:31>> No, for sure. Well, okay. I mean, we
  1003. 37:33managed to cover at least the
  1004. 37:35application part of things. Um now I
  1005. 37:37think coming to like the question that I
  1006. 37:38actually was wanted to ask you before
  1007. 37:41this live session started but now I'd
  1008. 37:43like to ask that now. Why US? Like you
  1009. 37:46mean you did your masters in Europe. Um
  1010. 37:50and you know of course like this is
  1011. 37:52common knowledge but with the
  1012. 37:53geopolitical issue with like your
  1013. 37:56country and the US
  1014. 37:58why you wanted to go there anyways what
  1015. 38:00was your motivation to do that?
  1016. 38:04>> Yeah. Yes. First of all, I already had
  1017. 38:06the degree from European business
  1018. 38:08school, so I knew how it's like and I've
  1019. 38:10spent quite some years in Europe, so
  1020. 38:13this is pretty kind of common for me
  1021. 38:16already. I want to try something new. I
  1022. 38:18guess the perk of the US MBAs is that
  1023. 38:21you can equally be accepted with them
  1024. 38:23into like top positions both in Europe
  1025. 38:25and US and with the European business
  1026. 38:27school. You kind of going to lose for
  1027. 38:30like candidates who had MBA in the US.
  1028. 38:33So I would say that in that sense it's
  1029. 38:35kind of better. So it fits both worlds.
  1030. 38:38Maybe the exception will be LBS but
  1031. 38:42apart from that I wouldn't say that much
  1032. 38:44at least from like what I gathered so
  1033. 38:46far. And then on top of that I'm really
  1034. 38:49interested in working for like leading
  1035. 38:51tech companies who are mostly based in
  1036. 38:54AI and Silicon Valley. So this is the
  1037. 38:57perfect market and like the perfect way
  1038. 38:58to enter that market for me.
  1039. 39:00>> Oh no. Gotcha. Gotcha. Gotcha. Well,
  1040. 39:02[snorts] okay. Um, and regarding uh the
  1041. 39:06experience, so was there a specific
  1042. 39:10aspect other than what you mentioned of
  1043. 39:12the USMBB experience that appealed to
  1044. 39:14you more than the European alternatives
  1045. 39:18other than you know the being in the
  1046. 39:19tech like getting into that tech side of
  1047. 39:22things? Mhm. [clears throat] I would say
  1048. 39:24that generally, you know, the network
  1049. 39:27because if you look at, let's say,
  1050. 39:28Wharton, they have what, like 200,000
  1051. 39:32graduates. So, I mean, that's quite a
  1052. 39:34lot. And also the class sizes and
  1053. 39:36everything. So, if you really want to
  1054. 39:38build this huge network of like best out
  1055. 39:40of the best, I think that's a great
  1056. 39:42opportunity for that. European schools
  1057. 39:44are more niche. And again let's say I
  1058. 39:47wouldn't expect many Americans to go to
  1059. 39:49European schools especially if we take
  1060. 39:50like more traditional you I mean
  1061. 39:52European Union like ashes or sad or
  1062. 39:55bakonei and I was studying masters in
  1063. 39:57bone and I think my class was like 90%
  1064. 40:00Italians and it was English like English
  1065. 40:02taught masters program
  1066. 40:04>> so I wouldn't expect that much of
  1067. 40:06diversity in Europe and for me it was
  1068. 40:09also interesting to work and study with
  1069. 40:11people who are coming like literally
  1070. 40:12from all over the world. M understood.
  1071. 40:16Um also I mean um once you're done with
  1072. 40:19your MBA are you planning to then stay
  1073. 40:22in the US? Like what are your postmbba
  1074. 40:25goals?
  1075. 40:27>> So my postNBA goals well as I said I'm
  1076. 40:29generally interested in corporate social
  1077. 40:31responsibility and integrating it as a
  1078. 40:33core department in the company so that
  1079. 40:35companies think of how to help the
  1080. 40:38others in terms of both like investments
  1081. 40:40and technological aspects.
  1082. 40:42But short term I want to learn more
  1083. 40:44about product development within tech
  1084. 40:46companies and B2C products because I
  1085. 40:48think that if I want to bring those
  1086. 40:50technologies to underserved regions
  1087. 40:52across the world then well I need to
  1088. 40:54know at least how they function and I
  1089. 40:55need to make sure that I can improve
  1090. 40:57them I know how to build them better to
  1091. 40:59serve the regions that are not let's say
  1092. 41:01US or Europe those who got like 90%
  1093. 41:03internet access rate because if you take
  1094. 41:05let's say Kenya it's like
  1095. 41:08>> 30% internet access rate you know so
  1096. 41:10things are different across the globe up
  1097. 41:12and that's what I want to do short term
  1098. 41:13and long term I want to do I want to
  1099. 41:15become a CMO and basically lead
  1100. 41:17corporate social responsibility at um
  1101. 41:19tech direct
  1102. 41:20>> oh how nice um but uh also like how what
  1103. 41:23has your experience in uh communications
  1104. 41:27like prepare you for this career that
  1105. 41:29you want in product development in big
  1106. 41:31tech
  1107. 41:32>> yeah I think generally communications I
  1108. 41:35think I think it was Warren Buffett who
  1109. 41:37said that if I was down to my last
  1110. 41:38dollar I would spend it on PR I actually
  1111. 41:40agree with that Because PR is like
  1112. 41:43company reputation and I mean you can be
  1113. 41:45building reputation for decades and then
  1114. 41:47let's say their Samsung phone burns
  1115. 41:50somewhere and like your reputation is
  1116. 41:52tanking this very second and depends on
  1117. 41:54how you handle that situation like the
  1118. 41:57future of your entire company depends on
  1119. 41:59that. So I think it's really important
  1120. 42:02to be able to always think of the aspect
  1121. 42:05of how you're perceived as a brand
  1122. 42:07>> and I think it's really helpful from
  1123. 42:09what I learned before. But generally
  1124. 42:11working with tech companies, you also
  1125. 42:12get a better understanding of like the
  1126. 42:14world of technologies work and different
  1127. 42:16regulations and government relations and
  1128. 42:18so on and so forth. So I think I should
  1129. 42:21be doing fine in product development.
  1130. 42:24[laughter]
  1131. 42:25>> Awesome. Well, I mean we mostly covered
  1132. 42:27everything here. I guess my uh last few
  1133. 42:30questions would most mostly be now
  1134. 42:32advice that you personally have for
  1135. 42:36people who are applying. Um so what
  1136. 42:38would you what kind of advice would you
  1137. 42:40give you know for those who feel like
  1138. 42:42they don't have like the perfect profile
  1139. 42:44uh or a high GPA or even a traditional
  1140. 42:47background?
  1141. 42:48>> Sure. I have a list of those guys. I'm
  1142. 42:50ready. So first of all, yeah,
  1143. 42:54>> make sure that you believe in yourself.
  1144. 42:56Try to find someone who also does like
  1145. 42:57that's really important. Try to find a
  1146. 42:59friend, a family member, an MBA
  1147. 43:01consultant. Like it doesn't matter who
  1148. 43:03it's going to be. It should be someone
  1149. 43:04who believes in you really much. And
  1150. 43:07when you don't believe in yourself, that
  1151. 43:09person going to stand by you and say
  1152. 43:10like, "Yeah, you can do that." And I
  1153. 43:12mean, I wouldn't be able to do it
  1154. 43:13without people who supported me in this
  1155. 43:15way like you know, not by reading my
  1156. 43:17essays, but like literally saying you
  1157. 43:18can do it. So again, if you need me,
  1158. 43:20feel free to reach out. I'm going to
  1159. 43:21tell you you can do it in case you're
  1160. 43:22ever not. Then
  1161. 43:25>> find like 20 30 people who did it and
  1162. 43:28ask how. That's my first rule in
  1163. 43:29everything in life. That can be career,
  1164. 43:31that can be open your own company, that
  1165. 43:33can be I don't know getting a permit or
  1166. 43:34stay in Dubai. Doesn't matter. Find
  1167. 43:36people who did that. Ask them how they
  1168. 43:38did it. Very simple rule. Then focus as
  1169. 43:41we said data results. Did emotional
  1170. 43:44feel. You can have a little bit of that.
  1171. 43:46But like first of all it should be
  1172. 43:47tangible results of your entire journey
  1173. 43:50like what did you do well? What was your
  1174. 43:52value ever
  1175. 43:53>> in university when you're working I
  1176. 43:56don't know in the community you're
  1177. 43:57serving like what's your value to this
  1178. 43:59world in general
  1179. 44:01>> then GMAT again is the only predictable
  1180. 44:04part of this application. So that's
  1181. 44:07something you know how it's going to be
  1182. 44:08perceived. You don't know about anything
  1183. 44:10else about your essay about like
  1184. 44:12nothing. GMAT is something a you can
  1185. 44:14change. It's not a GPA. you can still
  1186. 44:15change it and B it depends like 100% on
  1187. 44:18you. So please put all the efforts you
  1188. 44:20have into GMAT. It's really important
  1189. 44:22and like stupid to lose that because
  1190. 44:25that's something that's just like 100%
  1191. 44:27under your control. Then recommendation
  1192. 44:30letters I think in my honest opinion I
  1193. 44:33think they're like 20 25% of the success
  1194. 44:37and I would tell you that like please
  1195. 44:40put effort there. Uh don't write your
  1196. 44:43own. I know everyone tells you that.
  1197. 44:45They're like, "Oh my god." But like,
  1198. 44:46come on. Who will know? They will know.
  1199. 44:48And they will know not because they're
  1200. 44:49sneaky people, but because it's really
  1201. 44:51clear to see what's your writing style.
  1202. 44:53And I'm coming from public relations, so
  1203. 44:55I'm telling you. We see that. We know
  1204. 44:57when it's AI. We know when it's copied.
  1205. 45:00We know like we know. I'm not even any
  1206. 45:02ATCOM member, but I still know when
  1207. 45:04people do that. So, don't do that. And
  1208. 45:06try to find the advocates who can speak
  1209. 45:08for you and like do really extensive
  1210. 45:11prep with them. So I did like
  1211. 45:13recommendation guides. I did like hund
  1212. 45:16rules of good recommendation letters. So
  1213. 45:18I really prepared them for that and I
  1214. 45:22took many calls. I sent like thousands
  1215. 45:24of thank you letters. I sent flowers and
  1216. 45:26wines to my recommeners. So you know you
  1217. 45:29kind of have to go all in in that and
  1218. 45:31try to ensure that those are people who
  1219. 45:34can speak warmly about you. I think it's
  1220. 45:36more important than anything is that
  1221. 45:39they really should be rooting for your
  1222. 45:40success. So if it's someone who may be
  1223. 45:43more senior but will write something
  1224. 45:45like senior is an amazing candidate for
  1225. 45:46the MBA program. I highly recommend her.
  1226. 45:49That's not the recommendation letter. So
  1227. 45:51better find someone who maybe not that
  1228. 45:54senior but someone who like really cares
  1229. 45:56about you. Someone who can be like oh my
  1230. 45:58god you're not going to believe what did
  1231. 46:00during her amazing journey at opera. She
  1232. 46:03was like the star. So you want that
  1233. 46:05vibe. Try to find out. It took me a
  1234. 46:07while but try to find out really.
  1235. 46:10>> Then uh next
  1236. 46:14I know you probably don't expect that
  1237. 46:16that but it is going to take a bunch of
  1238. 46:19time for you to fill all the fields in
  1239. 46:21the application. So don't think it's
  1240. 46:23going to be recommendation CV uh essays
  1241. 46:26and that's it. There are like a thousand
  1242. 46:29other things in there. They're like your
  1243. 46:31salaries from all the years. I don't
  1244. 46:32know the context of other people who
  1245. 46:34need to be your references,
  1246. 46:36recommenders. There are extra essays,
  1247. 46:38short-term goals, long-term goals, video
  1248. 46:40essay questions, behavioral assessment.
  1249. 46:42So, you cannot complete the application
  1250. 46:44when they have never opened them before.
  1251. 46:47>> Try to put enough time to like complete
  1252. 46:50all these sections that probably are not
  1253. 46:53as basic as like essay or whatever you
  1254. 46:55already know is in there.
  1255. 46:57>> And I think I have like a couple of last
  1256. 46:59ones out. So if you reapply as I did,
  1257. 47:03improve each aspect. I am
  1258. 47:06>> not kidding. Improve each aspect of your
  1259. 47:08application. So take it step by step.
  1260. 47:10>> Retake GMAT, do some important project
  1261. 47:12at work, re- choose recommenders,
  1262. 47:14rewrite essays from scratch, not not
  1263. 47:16just rewriting.
  1264. 47:18So really try to work on every single
  1265. 47:20aspect of your application. Try to
  1266. 47:22improve like at least a little bit every
  1267. 47:24single one of them. That what I think
  1268. 47:25helps. then don't prolong ex your
  1269. 47:28applications unless you expect some
  1270. 47:30crazy major improvements. So there is no
  1271. 47:32need to apply next year if nothing is
  1272. 47:34going to change in your life and like
  1273. 47:36you'll get I don't know plus 10 points
  1274. 47:38on GMAT. So
  1275. 47:40>> don't prolong your experience. Seven
  1276. 47:42years is too much in my opinion. Try not
  1277. 47:45to just like scratch that as much as you
  1278. 47:47can. Uh be yourself on interviews that I
  1279. 47:49think we already discussed. And last but
  1280. 47:52not least, don't apply to one two
  1281. 47:54schools. Don't be like I'm only
  1282. 47:55[clears throat] going to Harvard. I did
  1283. 47:56that. That doesn't work. So, [laughter]
  1284. 47:58so don't do that. Choose like reasonable
  1285. 48:01amount of schools, different variety.
  1286. 48:03Even if you're not, let's say you apply,
  1287. 48:06I don't to Berkeley and you don't want
  1288. 48:08to go there, then you can use it as
  1289. 48:09negotiation for other schools and
  1290. 48:10scholarships. So,
  1291. 48:12>> just always apply for at least some
  1292. 48:14number of schools, not like one or two.
  1293. 48:17>> Exactly. Well, someone here said, "Your
  1294. 48:19journey is a perfect portrayal of not
  1295. 48:21giving up, which
  1296. 48:25Well, yeah. I mean, also I mean you
  1297. 48:27you've definitely given a lot of solid
  1298. 48:29advice. Um is there something that you
  1299. 48:32would have done differently uh if you
  1300. 48:34had a chance um in your MBA application
  1301. 48:36process?
  1302. 48:38>> I think first round of course yes like
  1303. 48:41last year and that's why I did a lot of
  1304. 48:43things differently but I would say that
  1305. 48:46I wouldn't be stressing that much. I
  1306. 48:48know it sounds like impossible to do but
  1307. 48:50I didn't sleep I didn't eat. I made
  1308. 48:51myself feel horrible like don't do that
  1309. 48:55really especially about the interviews.
  1310. 48:57So I understand application process is
  1311. 48:59harsh but interviews I promise you guys
  1312. 49:01they're all real nice people. They all
  1313. 49:03care about your journey. They all are
  1314. 49:06like fun, engaging, smiley. So it's at
  1315. 49:10all not an interrogation. They don't
  1316. 49:11like and this year this month what did
  1317. 49:14you do at 2 p.m. you know? No, there is
  1318. 49:16nothing like that. So just at least for
  1319. 49:19the interviews don't stress out that
  1320. 49:21much like not worth it really. It's
  1321. 49:23going to be great.
  1322. 49:25>> Yeah. You shouldn't show you should be
  1323. 49:27you should feel confident as well.
  1324. 49:28Right.
  1325. 49:29>> Exactly. [snorts]
  1326. 49:30>> If I if I would have given an interview
  1327. 49:32I would personally be like okay this is
  1328. 49:33just any other conversation I'm having
  1329. 49:35with a person.
  1330. 49:37>> True.
  1331. 49:37>> Breathe and calm down. [laughter]
  1332. 49:40>> Exactly. One thing I feel like also
  1333. 49:42students should know is if a school
  1334. 49:44doesn't take you, it's not as if you're
  1335. 49:46not good enough. Maybe you're just not
  1336. 49:48the right fit for that school for that
  1337. 49:50particular year. So schools always look
  1338. 49:53for candidates. So don't feel bad if you
  1339. 49:56didn't get in. I think that's the
  1340. 49:58>> exact like don't ever feel bad because
  1341. 50:01honestly I mean there's going to be a
  1342. 50:03great school for you. Don't you worry
  1343. 50:04about that. And maybe that's again the
  1344. 50:06sign from the universe. I don't know if
  1345. 50:08the stars are in the right position or
  1346. 50:09whatsoever. Like whatever you believe
  1347. 50:11in, but maybe that's just not the right
  1348. 50:13school for you, man. Maybe by rejecting
  1349. 50:16you, they actually redirect you to much
  1350. 50:18better school that will be a better fit.
  1351. 50:22>> Exactly. Oh, okay. [laughter]
  1352. 50:25You finished the sentence. Okay.
  1353. 50:26Awesome. Well, um I think the last bit
  1354. 50:28that I would ask was uh for, you know,
  1355. 50:30for applicants from countries with, you
  1356. 50:33know, unique geopolitical challenges, uh
  1357. 50:36what would you say is the key to
  1358. 50:38overcoming those barriers?
  1359. 50:42>> As bad as it sounds in some way, like
  1360. 50:44it's good to have international
  1361. 50:45experience. That's true. So if you're
  1362. 50:47coming from the country that is let's
  1363. 50:49say not perceived as economically
  1364. 50:50thriving or politically thriving country
  1365. 50:53in the states then maybe it's really
  1366. 50:55good to try to expose yourself a little
  1367. 50:57bit internationally at least within your
  1368. 50:59own region even like not focus on not
  1369. 51:01like was born in one city raised in one
  1370. 51:03city graduated in one city never ever
  1371. 51:05moved anywhere. So at least like travels
  1372. 51:07or experience exchange programs whatever
  1373. 51:10like internships whatever you can take
  1374. 51:11try to do that and then again show that
  1375. 51:14you know how to work with people from
  1376. 51:15different backgrounds and I think that's
  1377. 51:18what MBA programs are looking for you
  1378. 51:20should be able to work from people all
  1379. 51:22over the world and you shouldn't be
  1380. 51:24having any issues with that so try to
  1381. 51:26find those like tiny pieces in your
  1382. 51:28experience that can prove it maybe I
  1383. 51:29don't know you mentored a foreign
  1384. 51:30student in the university or you had a
  1385. 51:32foreign colleague coming for internship
  1386. 51:34in your office and you helped them to
  1387. 51:35settle So try to find a little bit of
  1388. 51:37this like cultural aspects that can help
  1389. 51:40show that you are an international
  1390. 51:41candidate after all.
  1391. 51:43>> No, that's solid advice. Um well CI
  1392. 51:46managed to cover pretty much everything.
  1393. 51:48Of course it will been awesome to get
  1394. 51:50more questions guys. I can see you guys
  1395. 51:52are watching but you guys are always so
  1396. 51:54shy to ask your stuff. So no worries. Uh
  1397. 51:57you guys can obviously comment even when
  1398. 52:00the session ends. And if you want to
  1399. 52:02reach out to SA on LinkedIn, uh we will
  1400. 52:05definitely put it somewhere in the
  1401. 52:06description and in the comments as well
  1402. 52:08so that you can find her LinkedIn
  1403. 52:10profile. Uh but yeah, I mean thank you
  1404. 52:12so much SA for doing this. Uh it was
  1405. 52:15incredible. I wish the best with your
  1406. 52:17MBA journey in the US. Um and yeah, this
  1407. 52:21was amazing. Also um just FYI guys,
  1408. 52:24we're having a live GMAT quiz right
  1409. 52:27after this. So, hop on to our channel if
  1410. 52:29you want to solve GMAT questions and get
  1411. 52:31an incredible score.
  1412. 52:33>> You better do, [laughter] guys.
  1413. 52:37>> But yeah, thanks. Thanks once again, SA.
  1414. 52:39And yeah, just good luck and best of
  1415. 52:42luck for your journey.
  1416. 52:44>> Thank you. Thank you so much for having
  1417. 52:45me. Feel free to ask any questions,
  1418. 52:47reach out in case you need any help or
  1419. 52:49like you want someone to look at your
  1420. 52:50essay. Always here to help. So, good
  1421. 52:54luck. You're going to make it. And thank
  1422. 52:55you, Si, for taking the time. Yeah, of
  1423. 52:58course. Thank you so much. Take care.
  1424. 53:00Bye. Bye.

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