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(LIVE REPLAY) AI in Laundromats Q & A with Ernesto Cullari — Transcript

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0:00Hey, hey, everybody. We, I believe, are
0:04live and in person here.
0:07Hey, what's up? I'm Jordan with
0:08Laundromat Resource and I'm going to
0:10pull up the chat right now
0:12and see if we're going. So, if you're
0:13out there and you can hear me, uh let me
0:16know. Let me know. Like War of the
0:18Worlds.
0:19If anybody can hear me. If anybody can
0:21hear me. Are you out there? Uh yeah.
0:24Yeah, let us know and welcome. Also, let
0:26us know where you're where you're
0:27chiming in from
0:28around the world. I currently am
0:32I'm in Hawaii and I am staring at a
0:35really good wave right now that I've
0:36been dying to get on all day. It'll
0:38probably Yeah, it'll probably flatten
0:40out by the time I finish up for the day,
0:42but uh
0:43Yeah. Uh here with Ernesto from Celerity
0:46and Wardell, recent guest on the
0:47podcast. We've got a lot of stuff to
0:50talk about today and we had a lot to
0:51talk about on that podcast interview,
0:54but Ernesto, why don't you introduce
0:56yourself real quick and and then we can
0:58jump into it. And real quick, if you
1:00caught that episode and you're here and
1:01you're actually out there and you have
1:03question
1:05regarding AI or marketing for your
1:07laundromat, throw in the chat and we'll
1:09get to those questions here in a little
1:10bit. But, while we're waiting for those
1:12to roll in, Ernesto, who are you, man?
1:14Give us an intro.
1:15>> So, I'm Ernesto Celerity. I'm a partner
1:18at Celerity and Wardell. We are a
1:20geofencing ad agency and we are also a
1:23full-service AI lab. So, geofencing, if
1:27you don't know, is the use of satellites
1:30to track mobile devices and it's
1:33basically we use we draw polygons around
1:36your competitors. We capture all the
1:38devices inside of those polygons and
1:41then over the course of 90 days we send
1:43them ads to come to your laundromat. And
1:46when they do, the satellite pings us
1:48letting us know that a new visit has
1:50taken place. And over the last few
1:53years, we have been integrating AI. So,
1:55I'm a full-time AI architect and we've
1:59been integrating AI automation into our
2:03systems. And so far we have 100
2:05deployments uh which is 100
2:08um platforms in use. We built one
2:11platform, it's called Luke for the
2:13telehealth uh world. And that's where
2:16clinicians are writing for peptides.
2:19They may not see their patient in
2:21person. And our Luke platform is a
2:24HIPAA-compliant platform that enables
2:26them to write prescriptions and
2:28prescription gate peptides that need
2:31blood work. And we've developed a
2:33handful of tools for the laundromat
2:36industry. And so I know last time we
2:39were talking we went over a lot of we
2:42did a lot of talking. We didn't do much
2:44of showing. So uh other than sort of
2:48recapping what we talked about last time
2:49to catch everybody up I thought this
2:51time it would be really good to show
2:53applications in use because uh AI is no
2:57AI is more than equipped and more than
3:00ready for the laundromat industry.
3:02Meaning uh there are mature systems out
3:05there and they're reliable systems. And
3:08as I said, you know, and actually we
3:10have a new client coming on um private
3:12aviation. So if it works in private
3:15aviation and it's reliable for them for
3:17them and it works in telehealth and it's
3:20reliable for that, it's more than tried
3:21and true
3:23for the laundromat industry.
3:25>> Yeah. Yeah, we were kind of joking uh
3:27before about uh
3:31you guys testing it out on a
3:32insignificant industry like health care
3:35and now it's ready for the big time over
3:37here in the
3:37>> That's right. That's right. Nobody died,
3:38so we're good to go.
3:40>> That's right.
3:40>> That's how we do case studies. Like no
3:42one died, awesome. We're ready to go for
3:43people.
3:44>> We're good. Yeah, that's right. That's
3:46right. Uh
3:47we don't test on animals. We just test
3:48straight straight to people.
3:50>> Yep.
3:50>> Uh straight to people there. Yeah. Uh
3:53well, awesome. And uh thank you guys in
3:54the chat for letting me know that you're
3:55there. Uh Walid is in the chat out there
3:58in New York City. And Eric, what's going
3:59on, man? And C. Bennett, uh
4:02love it, guys. Thank you guys for for
4:04jumping in. And again, we want to make
4:06sure we're answering questions. We want
4:07this to be super practical. But I'm also
4:09I'm also super excited to see um see
4:12some stuff in in action
4:14uh today. So, um real quick, elephant in
4:18the room,
4:19uh you know, Barbara is not here. And
4:23uh the overall looks bar has been
4:27lowered because she's not here. So, and
4:30uh and maybe the intelligence bar as
4:32well and all the other bars.
4:34Uh so, but anyway, she's feeling sick.
4:36So, uh you know, hope you get better out
4:39there, Barbara. And
4:40>> say turn up your mic.
4:42>> Oh. And did she?
4:44>> Why we need her?
4:45>> Yeah, I know. I know.
4:46>> Not just to bring our IQ level up and
4:48our looks level up, but there she is.
4:50>> There she is, bringing the heat. All
4:52right, there's some
4:53>> He's making sure that we're
4:55uh we're well represented, so.
4:57>> That's right. That's right. That's
4:58right. Well, hey, uh let's let's kick it
5:01off and uh talk a little bit about what
5:03you're doing
5:05um
5:05with Hey, Joe Dan Reed is in the house
5:07as well. What's up, Joe Dan? And Kelly,
5:09probably. Um
5:11>> Yeah, awesome.
5:12>> I mean, you mentioned AI is ready for
5:15for laundromats. Why don't you
5:17um
5:17you know, just give us some ideas of of
5:19how this is being used and how you guys
5:21are using it. And then maybe if we can,
5:22you know, see some stuff, that'd be
5:23awesome as well. And like I said, if
5:25you're
5:26uh if you're joining us here and you got
5:27some questions about AI, marketing,
5:29laundromats in general, uh throw them in
5:31the chat. We'll try to make sure we get
5:32to those as well.
5:33>> Sure. So, one of the things we spoke
5:35about last time is that laundry in
5:38business in general, we have AI tools.
5:41So, on your desktop right now, everybody
5:43probably has ChatGPT, Claude, Gemini.
5:47They may have an AI agent on their
5:50website, they may be toying and
5:52tinkering with a phone agent to manage
5:56calls, but none of these things are
5:57really connected. So, and there's
6:00different reasons for that. Part of the
6:02reason is is people are really worried
6:03about um
6:05you know, how my employees going to
6:06think if we start using AI, people are
6:08worried about losing their job. One of
6:11the thing One of the things I want to
6:12cover is that AI is a unifying plat- uh
6:17technology, so therefore all your tools
6:19should be unified. But, the other thing
6:22is that it's a force multiplier for your
6:25people. So, if you have really good
6:28customer service and a well
6:31uh a well-tuned system where your chat
6:34agent for your website and your phone
6:36agent uh for your phone, if it's
6:39integrated into your point of sale,
6:41these things working together make your
6:43employee more efficient and makes their
6:46job at the front desk that much better.
6:49Because why? They can be paying
6:51attention to, you know, if a machine's
6:54broken or if a customer's frustrated
6:56with a machine or if there's some
6:58language barrier issue that they're
6:59dealing with. You don't want them a
7:02dealing with the phone at the same time
7:05as they're dealing with people that are
7:07in the laundromat. So,
7:10what I want what we talked about last
7:11time is making sure your AI tools are
7:14unified. And we have built systems where
7:17your AI agent communicates through your
7:21website, it communicates through your
7:23ads, it communicates through your Wi-Fi
7:26system, and it communicates through your
7:28phone. And what I wanted to get to today
7:31is how AI should be active and not
7:34passive and how it's a force multiplier
7:37and not a job killer. So, um and then I
7:41said, you know, we should show some
7:42examples. So, let me see if I can pull
7:45one up for you.
7:46>> Yeah, while you're doing that, like I
7:47love the
7:50you know, I've been I've been a couple
7:51mastermind groups are talking about AI
7:52and using them in our businesses and
7:53stuff. And you know, one of the one of
7:55the good things about AI is that, you
7:57know, it can be really good at ideation
8:00and helping you organize your thoughts
8:01and stuff. But, you know, a lot of times
8:04right now, for me at least, I don't need
8:07more ideas. I don't need more theory. I
8:10don't need more to-dos. I need, you
8:13know, I need something to help me
8:15accomplish this stuff, right? And AI has
8:17gotten to a point now where
8:19it can actually do some stuff for you.
8:22And I think that's a huge a huge leap.
8:24And I think still probably the majority
8:26of people using AI are using it more,
8:30you know,
8:31as like a thought partner, which is
8:33great. It can be a great thought
8:34partner, but it can do a whole lot more
8:36than that, too, which is
8:37amazing.
8:38>> Absolutely. So, ever since we met, we
8:42have been talking about not giving away
8:44your Wi-Fi for free. So, and you know,
8:48we're also saying how sometimes the best
8:50solutions are the most embarrassing
8:52solution because they're such
8:53low-hanging fruit and they're so
8:55obvious. It's like, well, why didn't we
8:56implement this a long time ago? So, if
8:59you're operator like Joe Dan, and you
9:01have Wi-Fi in all 30 of your locations,
9:04this is something he would not want to
9:06give away for free. So, here's an
9:07example of a Wi-Fi router, and it's a
9:11capture page. So, this is what we use
9:15for our our clients. And basically,
9:18instead of giving your way your free
9:19Wi-Fi, you are getting them to opt in to
9:22receive texts text messages and emails,
9:26and you're also getting a Google review
9:30out of it. All in one stop shop. And
9:34this is really if you want to if you
9:37want to provide a good experience and
9:39you want to be able to manage your
9:42business end-to-end, it should start
9:45once someone walks in your door. So,
9:47pretty much the first thing that anyone
9:49asks for um is access to your Wi-Fi. And
9:53a lot of business owners, it doesn't
9:55matter what business you're in, they're
9:57just simply giving it away for free
9:58without any getting anything in return.
10:01And this is as soon as they walk in the
10:03door, an opportunity to get them to
10:06leave you a Google review, which will
10:08help you in terms of boosting your
10:10Google ranking, your Google business
10:12profile ranking, and you're setting
10:14yourself up to control your data and to
10:18make use of your data. And if you think
10:20about what makes a business useful, what
10:24makes it really valuable, and what
10:26enables a business to grow in terms of
10:28profitability, is the use of its own
10:30information. So,
10:33um if you think about just like your own
10:34email, how much do you go through your
10:36own email, Jordan? And you're thinking
10:38about conversations you had, um and
10:41you're you're trying to remember where
10:42you were in a sales cycle, or if you're
10:45consulting someone, you know, where you
10:47were
10:48helping them along the way. So, if
10:50you're a laundromat owner, you want to
10:51know like, all right, um
10:54what's going on with my Tuesdays and
10:55Wednesdays, and how can I take control
10:57of that? And right from moment one when
11:01they walk into your laundromat,
11:03capturing their information through the
11:05Wi-Fi router is the best way to do it.
11:07So, what we do is we plug this into
11:10um sending text messages on behalf of
11:12our clients. And also, we set this up to
11:14send emails on key instances on behalf
11:17of our clients.
11:19>> Yeah, that's I'm I'm curious I got some
11:21questions about that, but I'm curious
11:23anybody watching right now or listening,
11:25anybody using something like this in
11:27your laundromat? And if so,
11:29I'm curious how how you're using it.
11:33You know, obviously like gathering the
11:35information is is step one and then like
11:39Ernest is saying,
11:41you know, you can actually use that
11:42information to to
11:45help you run your business. So I'm
11:45curious if anybody out there is using
11:47something like this
11:48uh and and if so, what you're doing with
11:50that information.
11:52But you know,
11:54onto the question here is uh number one,
11:58how how difficult is this to set up? Cuz
12:01you know, I think there's probably a lot
12:03of people watching this saying, man, I
12:05have no idea how you'd even set
12:06something like this up. So how how
12:08difficult is this and and then what
12:10happens on the back end as well? Like
12:12where does that information go?
12:14>> Sure. So there are
12:15there are custom integrations, which we
12:18do, and there are also automated
12:20integrations, which is what we do. But
12:22you can if you don't want to use us, you
12:23can use Beambox, which we recommended
12:26forever. Beambox will send you a
12:29physical router and then that physical
12:32router has everything you need to get
12:34started. The important thing though is
12:38for a system like ours, it's integrated
12:41into everything. So therefore,
12:43you you know, you have power over your
12:45you can send emails from it, you can
12:47send text messages from it. Beambox, I
12:49haven't used it in a while, but um I
12:53don't remember
12:54all the tools that they have. Um but
12:58it's a great service. For sure. So
13:00either you can have a custom integration
13:02like ours where we look at your entire
13:04operation and your entire operations
13:06communications and we can implement this
13:09into if you don't have a CRM, ours has a
13:11CRM built into it. Um but there are
13:14options and Beambox, b e a m b o x, I
13:19believe they're out of Ireland. They are
13:20a very good option that's been around a
13:22long time.
13:23>> Yeah, awesome. And you know,
13:26so I appreciate you kind of giving a
13:27couple different options there. But one
13:29of the things that you're talking about
13:30which I actually love also is not having
13:33a whole bunch of different tools. So I
13:35like that you've it's integrated into
13:37what you guys are doing
13:39there as well. But if you need another
13:41option, I like I appreciate you bringing
13:43that up.
13:44>> Absolutely. So a lot of times you want
13:45to experiment with something and being
13:47boxes is there one of the options out
13:49there that are pretty reliable and and
13:51you know, the hardware is good. Um but
13:54yeah, it's it's a good point. Everything
13:55that we're talking about today, we've
13:57integrated into one unified system so
14:00that all your data and all your
14:02relationships live in one place. You can
14:04easily export them. And part of the
14:07issue with you know, dealing with um
14:11siloed platforms and walled gardens like
14:15um
14:15Facebook and Meta and Instagram only and
14:18and LinkedIn is they pretty much own
14:21access and and even Jordan we complain
14:23about this. You know, YouTube has too
14:26much control of our access to our
14:28audience. And anytime you can get your
14:31hands on platforms like ours which allow
14:33you to control your own data, build your
14:37own relationships, control those
14:38relationships and those communication
14:41cadences, that's really what's best.
14:43>> Yeah, absolutely. Absolutely. Eric Eric,
14:46you know desktop laundromats? Eric must
14:48know desktop laundromats.
14:49>> Sure, sure. Yeah. So
14:51this is a good example. It's a good
14:53segue. We were talking also last time
14:55about language detection. And what it
14:58it's again, it's embarrassingly
15:00low-hanging fruit. But if you think
15:03about it,
15:05if you're in Seattle, if you're in
15:07Vancouver, Canada, you know, you're
15:09going to need more than English and
15:11Spanish. You're going to be able you're
15:13going to have the need to deliver your
15:15ads and your website in more than one
15:17language. So what we've developed at
15:19Clarion Wordell is language detection.
15:22So therefore, every one of our sites,
15:24every one of our ads, every one of our
15:26chat agents, they are able to speak
15:29multiple languages and they're detecting
15:32from moment in interaction one, they're
15:35detecting the language that you speak.
15:37So, if you think about it, uh well, you
15:40know, my Spanish is awful at the moment
15:42cuz I don't have enough friends that we
15:43we practice Spanish together. But, um
15:46you know, when I'm in Colombia, I want
15:48to see my ads in Spanish. I want to I
15:51want to practice. I want to feel uh like
15:54I'm improving and every ad I see I I
15:56would want in Spanish. But, when I'm
15:58back in America, I want to see my ads in
16:00English. And I don't want to actively
16:03decide what language I want to see my ad
16:06in. And the benefit to language
16:07detection is neither do your customers.
16:11And what language detection does, it
16:12detects the browser that they're using,
16:15it detects the language that they're
16:17reading and consuming media and the news
16:20in, and it automatically delivers their
16:23landing page, the website, their ads,
16:26the chat agent, the phone agent in the
16:28language that they speak.
16:30>> Dude, so
16:31>> Which is, yeah, which is incredible.
16:33>> This is just an example of that. Um but
16:36again, just like the Wi-Fi router, it's
16:38low-hanging fruit.
16:40>> Yeah, and man, I I just feel like
16:44uh there's there's so much to be gained,
16:47you know, I I just think of like when
16:49when you can communicate with somebody
16:51in a language that not necessarily even
16:53like an actual language, but in a way
16:55that that that they identify with and if
16:58that is actually their language, uh it
17:01just it there's something there's
17:03something that triggers in us, right?
17:04When somebody's speaking to us in a way
17:06that we can hear them and understand
17:08them and and relate with. And uh like
17:11you said, I mean, the technology is
17:13crazy. Like this is unfathomable like 2
17:15years ago that we could do something
17:17like this and to have that capability
17:19for a small business without like an
17:23army of
17:24you know
17:25people who speak all these different
17:26languages like it's incredible that we
17:28can utilize something like this and I
17:30almost feel silly because you know this
17:34seems more and more just like
17:36commonplace and kind of run-of-the-mill
17:38but I
17:39I I like to remind myself like it was
17:41not that long ago this was not even a
17:43thought like this is not even a poss
17:45ibility for us and it's pretty cool that
17:47we can we can do stuff like this.
17:49>> Right. Um, so
17:51Wi-Fi controlling a relationship mount
17:54rather
17:55managing your relationship with people
17:57from the very um
17:58moment they start interacting with you.
18:00Interacting with people in their own
18:02language makes us feel seen and it makes
18:06us feel appreciated. It's like um, you
18:07know, I go into my one of my favorite
18:09places AP rooftop. I walk in maybe this
18:12is not good but I sit down and they
18:15recognize that you know, they know what
18:17I want to drink. So it's nice. It makes
18:20you feel like okay, I feel welcome and
18:22when we get a an ad and or we're greeted
18:26by someone in our own language that's
18:28great and that's also part of what's
18:29great about America is that it's a
18:31melting pot of the world. So
18:34um it's a nice thing for people to be
18:36seen. And then we also spoke last time
18:39about geolocation. I can show an example
18:42of geolocation and it is it's like I
18:47don't know how to word it but it's it's
18:49completing the circle perhaps is the
18:51best way to the best way to to say it
18:54because
18:56you want to be able to greet people you
18:58want to be able to build that
18:59relationship you want to be able to
19:01address people in the language they
19:03speak and you want to be found where
19:05you're at and you want to make it easy
19:07for
19:08for people to find you. So like uh
19:12geolocation should be built into
19:14everything you do. Geolocation could be
19:17built into your landing pages, and
19:18geolocation could be built into your
19:20websites. So, the technology is really
19:24elegant. So, say you have 30, 40, 50
19:26locations. Geolocation
19:29allows you to know the location nearest
19:31you. So, I'm about five uh 400 miles
19:35away from from this location, but this
19:38is one of our buddies, one of our
19:39clients, and um but they have multiple
19:42stores, and this store on 12th Street
19:44happens to be the one closest to me. So,
19:47uh that's pretty much how the the
19:49technology works. You can have as many
19:52You can have a you know, more You can
19:53have the infinite locations. But, what
19:57you don't want is for your client, your
19:59customer, to be looking through and
20:01trying to figure out physically which
20:04one is closest to them. So, these are
20:07three things that are solved right off
20:09the bat right off the bat. It's
20:11language, it's location, and it's
20:14building that relationship right from
20:17the start. And if you've been around for
20:213 days or 30 years in any industry, if
20:24you have a brick-and-mortar location,
20:26this is exactly how you want to go about
20:28doing it.
20:29>> Yeah, what is crazy and I mean, I think
20:30the traditional way of doing this is
20:31having, you know, a list of all your
20:34laundromats and their addresses at the
20:36bottom of your website, and then maybe
20:38even have one kind of landing page for
20:41each location stuff, but you got to go
20:42through and see, okay, which one am I
20:44closest to? But, having something like
20:46this that says, "Hey, this is the
20:48closest one to where you're at right
20:49now, and it's only 389 miles away. So,
20:53why aren't you on your way there now?"
20:55Um
20:56>> Right.
20:56>> No, but but but, you know, uh but
20:59seriously, being able to say, "Hey, you
21:00know, this one's half a mile away." I
21:02mean, how much more likely if somebody
21:03lands on that page and is like, "Okay,
21:05this looks like these guys know what
21:07they're doing. I'd love to go to one of
21:08these locations.
21:10If they're having to search through 10,
21:1212, 15, 30 locations to find the one
21:14that's closest to them, they're probably
21:16just going to go to Google and Google
21:18Maps and
21:19find a location of whatever laundromat's
21:22closest to them, right? But if you can
21:23just say, "Hey, which one's closest to
21:24me now?" and it's going to tell you
21:26which one of your locations. I mean, I
21:28just think that that is
21:29um meeting a hot lead right where
21:33they're at and bringing them right to
21:34your site.
21:35>> I would I would imagine the conversion
21:37rate on something like that is is
21:40massive.
21:41>> Yeah.
21:41>> Massive. But you think about the
21:42businesses you love, like do you have do
21:44you have Jersey Mike's out there in
21:46Hawaii?
21:46>> Yeah, sandwich place. Yeah.
21:47>> Yeah.
21:48>> I don't know if they're in Hawaii,
21:49actually. But they're in California, I
21:50know that.
21:51>> Okay. So, they're from they're from down
21:53the street here and uh they're great and
21:56I noticed this when I was in Texas a
21:58couple months ago. I was like, there I
22:01can by looking on my phone, I can see
22:03there are a bunch of uh Jersey Mike's
22:06and but I had to go to Google first. Had
22:08I been there had I received an ad
22:11and then through a landing page or been
22:12on their website and been shown, it
22:14would have saved me that extra step. So,
22:17um and then having to figure it out
22:19myself. But it it certainly comes in
22:21handy.
22:22>> Yeah, when you can see and you don't you
22:24know, here's the thing is like I well,
22:26you tell me if this is wrong, but I
22:27would assume like you don't have to have
22:28a 30 locations. Even if you have three
22:31or four locations,
22:33you run an ad to a landing page that
22:35says, "Hey, here's what we're all about.
22:37You know, come check us out. Here's a
22:38promo or whatever your landing page
22:41says, you know, come check us out, which
22:43you know, here we'll tell you which
22:44one's closest to you."
22:45Uh that is
22:47you know, you talk about
22:49um
22:49you know, the the customer experience
22:51all the way through and just kind of
22:52making it easy. You're meeting them
22:53where they're at with it with an ad. The
22:56website's in their language and then you
22:58say, "Hey, you know, here's the closest
23:00one of us to you, you know, come check
23:02us out right now. Maybe here's a
23:03promotion or whatever
23:05uh the deal is and they come and have a
23:07great experience at your store. Like I
23:08can just I really see the power uh of
23:11having a capability like that. It's
23:13pretty cool.
23:14>> Yeah. And then a lot of AI can tend to
23:18be sort of like a fancy thing we add to
23:20our business and then don't really We're
23:23not really making the most out of it.
23:25So,
23:26AI that is that that can actually do
23:29real-world things like manage a problem
23:32and hand it off to a person. That is
23:35pretty invaluable. Um I was mentioning
23:38how I was mentioning last time we spoke
23:40how our AI agents keep a log of all the
23:45conversations they have with people and
23:47then we're able to review them to find
23:49out, you know, what are what are
23:51laundromat users what are laundromat
23:54customers asking the AI agent about. And
23:57the number one thing we found was what
24:00is my balance on my card? So, with our
24:03agents, if your point of sale system
24:06allows integration, we can empower the
24:09agent to interact with your point of
24:11sale, look up a customer's uh balance on
24:14their card, and then respond in real
24:16time. Same thing with our phone agent.
24:19Um you want to be able to get beyond
24:21vanity AI and AI that just looks fancy
24:25and you want to be able to use AI that
24:27can actually do a job. So, that real
24:29people so we can become people
24:31multipliers and force multipliers,
24:33people can do their job even better.
24:36We're removing things like the busy work
24:38and we're off we're we're putting that
24:41onto AI. And then when it's time to
24:43escalate back to a person, we're then
24:46handing it off to a person. But in terms
24:48of like dealing with point of sale um
24:51and and with balance on cards,
24:54um we're more than capable of doing that
24:57for you. Um I don't know I know we have
25:00full integration with CleanCloud. I'm
25:01not really sure
25:03um if any other companies or you could
25:05reach out to us if Sense wants to reach
25:07out to us.
25:08Um we've built a um a relay system that
25:11works with Sense,
25:12uh Laundry Works, pretty much any kind
25:14of uh system. Our agents can query your
25:18system on behalf of the client uh
25:20securely and determine what the balance
25:23is. But there's a difference between
25:25passive AI, which is vanity and useless.
25:29It I'm sorry, it's vanity and less
25:30useful as opposed to active AI, which
25:33you can give it a job and it can then
25:35turn it back to a person, put a human
25:38back in the loop when it's necessary.
25:40>> Yeah. Yeah, well, it's interesting how
25:41you how you put it cuz it reminded me
25:44of exactly like kind of our sales pitch
25:47when we have a pickup and delivery
25:49business, our sales pitch to other
25:50businesses where we say, you know,
25:54basically, "Hey, listen, your you know,
25:57we're not we're not trying to, you know,
26:00put your your employees out of business
26:02by coming to do your laundry. We're
26:04coming to do your laundry so you don't
26:06have to worry about it and you can focus
26:08on the part of your business that makes
26:10you money, right? That's what we say to
26:12like a salon or a gym or whoever, you
26:15know, we're trying to do is like, "Your
26:17Your Your employees' time's better
26:18spent, you know, doing the business and
26:21you're, you know, don't don't worry
26:22about it. We'll We'll take care of the
26:23laundry, right?" And that's kind of what
26:24you're saying we're doing with the AI,
26:26right? It's like, "Hey, your your
26:28business you're better off spending time
26:30growing your business, you know, let the
26:32AI tell people how much money's on their
26:34card. That's super easy, you know, for
26:36AI to do."
26:37>> Absolutely.
26:38Um I had a couple other demos. Did We
26:40have any questions from uh
26:42>> Yeah. Uh yeah, yeah. So, one question
26:45that came in is
26:47um what is the
26:50uh
26:50what is the process like? Uh, oh, this
26:53is kind of more general, but what is the
26:56process like to actually start
26:57integrating this stuff into the
27:00business? Like, is it a Is it I'm
27:02assuming like, is it time-consuming?
27:05What What needs What do you What would
27:06you need from a client to be able to
27:10actually put that into a laundromat
27:13business? Uh, I'm
27:15I'm assuming they have multiple
27:16locations as well.
27:18>> Did my mom ask that question because of
27:20the Wi-Fi?
27:21How do I set my son up for a home run
27:23here? It sounds like my mom is watching,
27:24but
27:26it's probably not. But, let's see here.
27:27I'll
27:28I'll show you how. Pretty It's pretty
27:30simple and uh
27:31straightforward. So, we have built, no
27:35matter what platform you're you're what
27:37pricing structure you're using, uh, we
27:40made it super easy. So, basically, right
27:42after you pay, you hit continue. And it
27:46we have a I guess it's gated. So, we
27:49have an onboarding wizard. So, in six
27:51steps or nine steps, you're live. It's
27:54all auto It's all automated so that you
27:57enter your website information, and then
27:59basically, we build your business from
28:01there.
28:02So, it's pretty simple. It's It's
28:04basically nine steps. You choose what
28:07level of support you want, whether you
28:09want just the Wi-Fi router and the CRM,
28:12or do you want all the way up to running
28:16geofencing ads? Do you also want, uh,
28:19all your communications unified? But,
28:22it's it's all done with an onboarding
28:24wizard that I created. So, um it's
28:27pretty simple. We made it simple so that
28:29Barbara Barbara and I, when we look at
28:30it, we're like, "Oh, okay. If If we
28:32could do this, any Anybody can do it."
28:35If we can understand it, anybody can
28:36understand it. So, it's a nine-step
28:39process. But, it's It takes 10 minutes.
28:41>> Well, I mean, I think that's awesome,
28:43too. And I I think, uh, where a lot of
28:45people go wrong when they're building AI
28:47empowered tools is it can very easily
28:50get complicated and what you want is
28:53simple for the dummies like me who can
28:57navigate and then robust under the hood,
29:00right? Where you know, powerful things
29:02are happening but I have no idea what's
29:04going on behind the scenes, right? It's
29:06not a It's not a wizard from The Wizard
29:08of Oz, it's actually, you know, an
29:11actual wizard back behind the curtain
29:12pulling some magic off that I don't even
29:14know what's going on.
29:15>> Yeah, we spent six months just on the
29:18wizard in terms of what what we would
29:22need to get our own business off the
29:24ground in under 10 minutes. So,
29:29when we do it custom by hand,
29:32we could look anywhere on the web you
29:33are. Like there are other businesses
29:35where
29:37So, I'm dealing with a political
29:38consultant that
29:39deals with presidents. So, you know, I'm
29:42scraping the entire web history of this
29:45person's business and their public
29:47persona to build
29:50a knowledge base so that when people
29:51speak to his AI agent, it can it can
29:54tell you everything about George. So,
29:57but for Laundromat, basically put your
30:00website in, we build a knowledge base
30:02off of all your existing services.
30:05You answer a couple questions of what
30:07you want your call to action to be and
30:10then in under 10 minutes, it starts
30:12building the knowledge base and then
30:14sometimes there's issues with how your
30:16website was built, your old website was
30:18built or your new website how it was
30:20built because if there's any kind of
30:23if there's anything that blocks building
30:25a knowledge base from it, then I do it
30:27manually. So, it could take 10 minutes
30:29or it could take a couple days to
30:30otherwise, you know, we don't mind it
30:33and it's it's easy to set up, so.
30:35>> Yeah, and then what about like ongoing?
30:37So, let's say I sign up, I do my nine
30:39steps, I'm I'm good to go. What do I
30:42need to do ongoing as a like as an
30:45owner?
30:46>> So, what's really important is that
30:49whatever assets you have are working for
30:52you actively and not passively. So, um
30:55last time we were talking, um let me see
30:57if I can find it. We were talking about
31:00how ChatGPT
31:02is more in use or more and more in use
31:05rather than uh Google. And um so as a
31:10result, you know, people open their
31:12phone, they're asking ChatGPT, "Where
31:13should I get a haircut? What's the best
31:15restaurant in Memphis? Uh what's what
31:17laundry place does pick up and delivery?
31:19What laundry place does um
31:22drop off?" So, you want to you want to
31:26be able to have on an ongoing basis, you
31:28want your website and you want uh your
31:31tools
31:33to be working for you actively. And that
31:35means um Here, let me see if I can share
31:38my screen again.
31:40>> There was a dash struggled with
31:41PowerPoint, so it's it's very liberating
31:44that I could uh I know how to do all
31:46this stuff now. Yeah, anything with
31:48PowerPoint.
31:48>> You can have AI create those slides for
31:50you, too, while you're at it.
31:52>> Well, absolutely.
31:53>> Yeah. So, long-term, this is sort of
31:55what you want. You want data that AI can
32:00read. So, most websites, I can guarantee
32:03you, almost 100% of laundromat websites
32:05are not built with this schema in mind.
32:09So, every So, we're all doing the
32:11fundamentals, which we should. We should
32:13be doing SEO, we should be be doing
32:15keywords. Those things are fundamental.
32:18But more and more, AI is um replacing
32:22traditional search. Traditional search
32:24doesn't go away. What happens now is
32:26that there are more options to be found.
32:29And AI agents increasingly are in that
32:32loop. So, you need a large language
32:34model text file on your site. So, if
32:37that's not there and if that's not on
32:39your landing pages, then you are missing
32:43the first thing that you should you
32:45should have. That's you know, on an
32:47ongoing basis, this is something that
32:49you always need. Um
32:52JSON file is just a type of script and
32:55that enables when ChatGPT comes to your
32:57site, it's looking for two things. It's
32:59looking for that large language model uh
33:01text file and it it's looking for for um
33:06data in a certain format and then it's
33:08looking for these JSON files. And those
33:11are files that ChatGPT can easily read.
33:14So, everything beyond that is what we
33:19do, which is the future and the present.
33:22And we came up with our own method of
33:25GEO, which actually is it's going back
33:29to the the point I was making earlier.
33:32Passive anything is not good necessarily
33:36when it comes to communications or or
33:38business. At least not from an
33:40advertising marketing standpoint. So,
33:43active passive GEO and passive SEO is
33:47waiting for someone to go to their phone
33:50and ask about Jersey Mike's in Seaside
33:54Heights, New Jersey. They're asking
33:56about what laundromat is in Myrtle
33:58Beach. So, that is passive because then
34:03based on how you play that game,
34:06you may or may not show up on the first
34:08page, right? You may or may that may or
34:10may not be there. Active GEO is more
34:14than just doing this uh large language
34:17model text and JSON file. The way we do
34:20it and the way businesses and companies
34:23will start to do this more and more is
34:25that we build an agent that greets
34:28ChatGPT. So, when ChatGPT, Perplexity,
34:32Claude comes to one of our sites, we
34:34have an AI agent standing by that's able
34:37to answer questions on behalf of
34:40the one posting the query. So, if
34:42someone goes into ChatGPT and asks about
34:45a laundromat near me, we have an AI
34:47agent on our sites standing by to answer
34:50questions. And why that's important, and
34:52why that's better than just SEO, and
34:55better than just the standard GO, is
34:58because you want a confidence score, a
35:00high confidence score. So, with an
35:02active agent there answering questions,
35:05um your your confidence score is much
35:08higher. And then the way we do it, which
35:10is also the future, is we have when our
35:14one of our sites are updated, our site
35:17then sends a webhook, so think of that
35:19like uh
35:20a lasso, where we're corralling in Bing
35:25and other
35:27um other technologies that will then
35:29crawl the site. But instead of waiting
35:31for Google to do it in 3 weeks, we're
35:33doing it we're having it done
35:34automatically. So, Bing knows
35:36automatically that the site was updated.
35:39And then we built um the answer engine,
35:42I guess I I spoke about that already.
35:45And then MCP server, so MCP server
35:48probably is not for the average
35:49laundromat, but we we make that
35:51available because it's also part of the
35:53future. And MCP server is if you have a
35:55tool on there uh that needs to be used
35:58and that you're offering it to the
36:00public, it has an endpoint uh that could
36:03be called, it has a service that could
36:04be called. Um so, that service can be
36:07accessed by some by third party, by
36:09another AI uh most likely. So, this is
36:13uh what should be done on an ongoing
36:16basis. And by the way, so whether you
36:19own one location or you own a hundred,
36:22th- these things, I believe, objectively
36:25I believe, um that you're going to need
36:27this in the future anyway. You're going
36:29to need, uh, a good SEO ground game and
36:33you're going to need a GEO ground game.
36:36And what we invented is called active
36:38GEO, where our agents are there waiting
36:41to answer questions and then our agents
36:43are out there lassoing being and saying,
36:45"Hey, read me."
36:46>> Yeah. Yeah, man. And I mean, you can see
36:49how this can easily and very quickly get
36:52over my head. You know, like we're we're
36:56we're in deep waters when it comes to
36:57most of us understanding,
36:59you know, what's going on behind the
37:00scenes with these AIs and how do we
37:03position ourselves
37:05to, uh, to show up. And I don't know if
37:07you've tried this, uh, I mean, I'm sure
37:09you tried it, but if you're out there
37:10listening, I don't know if how many of
37:12you tried this,
37:13uh, but try using Chat GPT or Claude or
37:16or something like that to,
37:18um, see what it knows about your
37:20business and how
37:21your business stacks up against the
37:23other laundromats in the area. And see,
37:27you know,
37:28if if
37:29you or a friend or you you know, use a
37:31friend or a neighbor or somebody's
37:33account and and ask them what's the best
37:36laundromat in your town and see, you
37:39know, if you show up and where you show
37:41up and,
37:42um, I think that, you know, like you
37:44said, I think there's a lot of things
37:47happening behind the scenes and and
37:48things that are in the future that are
37:49important that we're not even a thing
37:51until recently, last couple years or so.
37:55Uh, so So, all that to say, like, I I
37:57just, you know, as you start stacking
37:59these things up, you know, it's sort of
38:02that compounding effect of, "Okay, you
38:05know, you're you're running ads, you're
38:07running geofencing ads or you're, uh,
38:09you know, just running whatever ads and
38:11you're running into a page, uh, landing
38:14page where it's speaking somebody's
38:15language and then it tells them exactly
38:17where to go and how to get to your
38:18location and how far far it is. And, you
38:22know, or somebody's using, you know,
38:24chat GPT or Claude, and they're looking
38:27for a laundromat location. It's funny
38:28you mentioned haircuts because, you
38:30know, I just chopped my hair not that
38:31long ago,
38:32and it was pretty long. And, I actually
38:35went to chat GPT, and I was like, "Hey,
38:38I'm thinking about cutting my hair. I
38:39don't know. What do you think? What
38:41should I do? What should I tell the
38:41barber?" And it gave me like
38:43step-by-step like technical instructions
38:46on what how to instruct the barber,
38:49which I didn't do because I didn't know
38:50what I was talking about. But, but I
38:52went for the haircut, right? Like I I
38:54did go to chat GPT for that, right? And
38:57so, it is happening more and more. It's
38:58not just me
39:00doing that. It's happening more and
39:01more. So, positioning ourselves in all
39:04these small areas adds up very, very
39:08quickly to And And I've been saying this
39:11for a while, like if we're not paying
39:13attention to what's going on out here
39:15technologically, I mean, I
39:17you know, it for a long time it was like
39:18payment systems and, you know, things
39:21like software systems to help us manage
39:22our business, professionalize our
39:23business, but there's a whole 'nother
39:25level of this. If we're not paying
39:27attention to what's going on, we're
39:28tomorrow's zombie mats, right? There are
39:31people, like the people who are watching
39:33this right now, who are sophisticated
39:34business owners, sophisticated investors
39:36coming in. These are the kinds of things
39:39that these businesses are doing to stay
39:41ahead of the game and to win win the
39:43business of their clientele.
39:46So,
39:47I love that you guys are doing this,
39:48man, cuz there's not not too many other
39:51people, if anybody else, doing this in
39:53our industry right now.
39:54>> Um, you know, we we want to stay ahead
39:57of technology. One, if you like, you
39:59know, Sears catalog and Popular
40:01Mechanics, what those are the things we
40:03had when we were growing up. And it was
40:06always my dream to like come up with
40:08cool stuff. So, Barber and I working
40:10together has afforded me that ability to
40:12just come up with some really cool
40:14stuff. Um, we were talking last time. I
40:17said, "Jordan,
40:18um, what are some what are the some of
40:20the needs that you think you might see?"
40:22And and in having that conversation with
40:25you, uh, got me thinking. So, do you do
40:28you watch the show The Office?
40:29>> Yeah. Yeah, yeah, yeah.
40:31>> Yeah. So, uh, you got Michael Scott, is
40:34that, uh, man you know, that zany
40:36manager you have, um, at Dunder Mifflin.
40:41You have, um, Pam who's the front desk
40:45or the receptionist. Everyone has uh
40:46everyone who has a a
40:48uh, fully attended store probably has
40:50someone at their front desk who's trying
40:51to piece it all together and keep keep
40:54everything duct taped together in terms
40:55of, uh, relationships and, customer
40:58service and, um,
41:00they're juggling a lot. And then you
41:02probably have, um, someone in your
41:04laundromat or someone in in your
41:06organization that's like a Jim What's
41:08his name? Jim Halpert? Halpert, is that
41:10his name?
41:10>> Yeah, Halpert.
41:12>> So, so Jim is out there, um, Jim's out
41:15there, you know, trying to bring in more
41:18business and keep everything sane. So,
41:21uh, Barbara and I came up with Scribe.
41:23And this is what we use for ourselves.
41:25So, but I I used the cast of The Office
41:28so we wouldn't show you, uh, private,
41:30uh, conversations of our own. But,
41:33Scribe is something that laundromat
41:36owners, uh, whether you're a
41:38three-person team or a 30-person team,
41:42this is something that we built first
41:44for ourselves. And, uh, second, that
41:47will help, uh, the laundromat owner
41:49manage their communications. So, the
41:51first thing is is I was saying to you
41:53earlier, you know, if you're if you're
41:55going in your email right now, Jordan,
41:57as a business owner and you're going to
41:59look and you're like, "So, where was I
42:01when I was talking to Walid about this
42:04topic?" Or where was I with Jordan or or
42:07Barbara or Ernesto when I was talking
42:08about this topic? So, if you remember
42:11the cast of The Office, this is how our
42:14internal platform works that we're soon
42:17to make available to to other business
42:20owners. So, we have a sender profile.
42:22So, everyone that sends us an email has
42:25a sender. So, if you guys remember Pam
42:27Beesly, she's she's the receptionist and
42:29her and Jim had this this romance going
42:31and
42:33um
42:33Pam was the foil to Michael. So, Michael
42:36Scott would come up with all these zany
42:37ideas and then Pam would either
42:40uh put the kibosh on them or if she felt
42:43sorry for Michael, she'd make them
42:44happen.
42:45Uh Andy Bernard is I don't know if you
42:47remember Bernardster. Oh, yeah. Andy
42:50Bernard. Uh I don't remember who's Mose.
42:53>> Oh, Mose is Dwight Schrute's, the
42:56assistant to the regional manager's
42:58friend. Do you remember Mose?
43:00>> I No, but yeah. No, I don't.
43:04>> And then there's Jan Levinson. She was
43:07uh she was having a relationship with
43:08Michael Scott. She was his boss.
43:10>> That's right.
43:10>> So, yeah. So, every person that sends
43:13Barbara or I an email, we have their
43:17sender profile. So, I don't need a
43:19reminder of who this person is. What I
43:22have in my When I wake up every day, I
43:24have a sender profile that lets me know
43:26who's emailed me and what is my
43:28relationship with them. The other thing
43:30I get every morning is a digest
43:34of So, I don't know if you remember, but
43:37Jan and Michael had a child together,
43:39Michael Scott and Jan had a child
43:40together, Astrid. And uh apparently I I
43:44didn't remember this from the show, but
43:46uh Michael Scott, I guess he was always
43:48broke and he owed Jan
43:51uh money for Astrid's preschool. So, so
43:54apparently Jan emailed Michael Scott six
43:56times for uh for an update on on the
43:592,400 for Astrid's preschool. So, what I
44:02get every morning when I wake up and
44:04what Barbara gets every morning is
44:06context. And this is the most important
44:10thing. So, when you're running a team,
44:12when you're running operations, and you
44:15really don't want to spend 2 hours every
44:18morning on email. It is a joy killer, it
44:21is a productivity killer. So, what we
44:23built sits right on top of your Gmail,
44:26sits right on top of your Outlook. It
44:29summarizes everything. It summarizes the
44:32emails in my inbox, and it also so
44:35summarizes who the senders are. But
44:38then, one of the most important things
44:41is I'll run this live now for the Dunder
44:43Mifflin team. It lets me know who I owe
44:46what to. So, if I were Michael Scott,
44:49cuz I'm in Michael Scott's account right
44:51now, I owe Pam Beesly uh feedback on the
44:55Pam Pong metal sketches. I know I owe
44:59the Bernardster um I need to confirm
45:02whether he retained those three clients.
45:05And Jan Levinson, I'm reminded again
45:07that my ex-girlfriend I owe her money
45:10for Astrid's school. And I don't know if
45:12you remember, I think David Wallace was
45:15the boss's boss. So, uh I need to
45:18provide the boss's boss with head count
45:21justification and Q3 sales pipeline
45:24numbers. So, we built a platform that
45:26sits on top of your Gmail, that sits on
45:30top of your Outlook. We happen to run
45:32Clarify Media. We happen to run our
45:34email, even though it's
45:35clarifymedia.com,
45:36[email protected].
45:39It's still a Gmail, we're still running
45:41a a Gmail system. And everything we do,
45:44we put Scribe on top to create context
45:48for teams and projects as we manage
45:50them. So, the projects are viewable,
45:54what you owe is viewable. You wake up
45:56every morning to see um
45:59what is Oh, these are drafts. But uh
46:02what's owed in terms of what's owed and
46:04digest gives you a rundown of everything
46:08that's in your inbox. And what this then
46:10does, again, this is a product for
46:13team leaders and business owners. And by
46:16the way, this is context between all
46:17mailboxes for everyone that's opted into
46:20this.
46:21So, if you're managing 30 managers, you
46:24already know what context they have. And
46:26if a manager leaves your team, you're
46:28you maintain context of where they were
46:31with that account. And this is a people
46:34multiplier because it gets me and you
46:37out from behind the computer and allows
46:40us to
46:42manage people in terms of manage our
46:44relationships person to person because
46:46now we don't have to do two hours of
46:48email. In the amount of time that I just
46:50gave you this demo for Dunder Mifflin,
46:54that is the amount of time it would take
46:56you every morning to look at everything
46:58that's in your box, look at every sender
47:01that sent you a a message. And then, in
47:04terms of projects, it gives you context
47:06across everyone's email
47:09of where we are. So,
47:12this is what you could do with AI as
47:14opposed to passive AI where you're just
47:17waiting for for people to engage at.
47:20Now, we're building platforms and other
47:23architects are building platforms that
47:25empower people to do things so that we
47:28as human beings can spend more time with
47:30other human beings and less time in
47:32front of our computers.
47:34>> Yeah. Yeah, that's amazing. And I mean,
47:36I think we need, you know, tools like
47:38this to help us, like you said, be more
47:40productive. And we're all we're all busy
47:42and we're trying to grow our businesses.
47:44And a lot of times we get stuck in the
47:45weeds of the businesses. So, having a
47:48tool like this, one of the things AI is
47:49really great at is, you know, when we
47:52get stuck
47:53looking and working in our business, it
47:56can help us kind of pull back a little
47:59bit and uh and help us work on our
48:01business and also it can help make our
48:03working in the business more efficient,
48:05more effective. Uh looks like that's
48:08that's something that that uh the scribe
48:10is doing uh as well and especially with
48:12the email and helping keep track of
48:14clients, customers, uh emails with
48:17colleagues and things that you got going
48:19on, which is pretty cool. Pretty cool
48:21feature.
48:21>> If you don't mind, I forgot to mention
48:23two things that I actually use every
48:25day. Do you mind if I show you again?
48:27>> Oh, yeah. No, for sure.
48:28>> So, one of the things I always ask is uh
48:32I ask my email questions. So, that is
48:36also a feature. This is done This is
48:37still Dunder Mifflin in Michael Scott's
48:40uh account. So, he doesn't actually have
48:42He's a fictional character, so he
48:44doesn't actually have uh emails to
48:46query. But, um I I an important thing
48:49would be like, "All right, what did I
48:50promise uh
48:52Jordan? What did I promise Barbara I
48:54would do?" Uh check my email and then
48:57let me know what what I what I have to
48:59do. If that doesn't appear in your ode,
49:02you can come over and ask a question of
49:04your email. And then, scribe will then
49:07go through your email and look up what
49:10oh
49:12yeah, what you're asking for. But, the
49:13great thing about it is then it will
49:15cite. So, we I don't want my platform to
49:18hallucinate. So, what it must do on my
49:21behalf is then cite what email that was.
49:25And then, I can physically go back and
49:27look at that email if I'm uncertain. Uh
49:30and then, the other thing is we can
49:33email Jim Halpert, but it sits in your
49:36draft. So, one of the things that we
49:39don't want to do when we're using email
49:41is sound like we're AI. And what we want
49:46is we want to then put our eyes on a
49:48draft once it's drafted. So, if I were
49:51Michael, I were emailing Jim, I would
49:53then have to go to my Outlook or or to
49:55my Gmail draft section. I'd have to
49:57re-proof read it, and then I might want
50:00to remove an M dash, which is actually a
50:02rule of mine. There is no M dashes in
50:04our in our emails. But, um
50:07but you want to
50:08you want to empower yourself to write
50:11more professional emails. Scribe will
50:13help you do that, but still the burden
50:16is on you. So, you still have to go back
50:18to your drafts. You still have to make
50:20sure, is this in my voice? Yes, it is or
50:23not. Actually, Scribe learns your voice
50:25over time. So, that that's a great
50:27thing. But, we still want humans in the
50:29loop because we what we do want is
50:31better communication and better quality
50:33time with each other. What we don't want
50:35to do is replace each other, right?
50:37That's that's not the best use of AI.
50:39The best use of AI is making Jordan and
50:42Ernesto better communicators with each
50:44other, and Scribe will allow you to do
50:47that. But, it sits in your draft, and
50:49you will have to send that yourself.
50:52>> Yeah.
50:52>> Yeah, I like that. And that sort of that
50:54accountability
50:56that you got there. And
50:58dude, it's amazing. I don't know, dude.
50:59I'm always I'm continually blown away by
51:01what AI can do to help us, you know, get
51:03more done with less. And that's kind of
51:05your point from the beginning that I
51:07have a force multiplier
51:09is what it is. It's not getting rid of
51:10the work. It's not taking people's jobs
51:13so much, at least not in our industry
51:14right now. It's more helping us be able
51:16to get more done with the resources that
51:18we do have.
51:19>> Um it's pretty cool.
51:21>> I would say in 6 months I've done 3
51:23years worth of human work. And that is a
51:27blessing because, you know, it's the
51:31more productive we could be, the more
51:32quality relationships we could build,
51:35the better results that we can give
51:37people, the better people's quality of
51:39life is. And um
51:42there's all these different articles out
51:44there about AI and and, you know, you
51:46have open AI with one philosophy. It's
51:49like give them all the tech we can give
51:51them, right? So that they're quickly
51:52releasing models and letting you the
51:54consumer decide how to use it. And then
51:57you have weirdos at Claude and Anthropic
51:59that think their AIs are really human
52:02beings and you should talk to them
52:03nicely. Uh and you should hear me talk
52:06to my AI. I'm not very nice to
52:09>> I'm always nice cuz I'm afraid of when
52:10they take over the world, I want them to
52:12remember me as being nice.
52:13>> Oh, I don't care. I absolutely if I'm
52:15going to go out like that, I'm I'm going
52:17out like a belligerent human. I'm not
52:18going to be nice. So, um so you have all
52:21these different philosophies about AI.
52:24But I think one thing that OpenAI and
52:27and Anthropic would agree on is that
52:29it's a quality of life builder, a
52:32quality of life enhancer, and uh it it's
52:36not this job killing thing uh that we
52:40would think it'd be any more than the
52:41personal computer was. You know, no one
52:43hires typists
52:45anymore, but those typists are now doing
52:48higher skilled jobs with their typing
52:50skills. If if there are still people at
52:53that
52:54>> Yeah, I'm sure there are, yeah.
52:55>> So.
52:56>> Yeah. No, yeah yeah, it's absolutely
52:58right. That's absolutely right. Well,
53:00listen, I I'm I want to make sure uh as
53:02people listen to this and they're like,
53:03"Man, I I there's a lot to do for my
53:06business. There's a lot I need to catch
53:08up on, a lot I need to integrate in my
53:09business. I want to utilize these tools.
53:11What's the best way for these guys to
53:13get a hold of you? Um and uh have a
53:16conversation about whether it's a good
53:17fit for their business or not."
53:18>> cwagency.com.
53:21C as in Charles, W as in William,
53:25or actually C as in Calary.
53:26cwagency.com.
53:28You can just Google our names. You'll
53:30you'll be able to find us.
53:31>> Yeah, I'll throw it in the chat there
53:33>> Awesome.
53:34>> as well. That way you guys have it.
53:37Ernesto, man, this has been awesome.
53:39Again, like I what I appreciate about
53:41you guys and why I like doing these
53:42things with you guys uh is that you guys
53:45are pushing the bounds for our industry
53:48of what we have and you know I've said
53:50this before to you guys some of the
53:52stuff we have now and some of the tools
53:54and resources we have now and the
53:56capabilities we have now were only
53:58accessible to huge businesses like very
54:02recently
54:03until very recently and so I appreciate
54:06what you guys are doing you're always
54:07pushing the bounds and putting tools in
54:10our hands to help us grow our businesses
54:12and that's you know that's what it's all
54:13about right is you guys succeed when
54:16when laundromat owners succeed
54:19with their businesses right so I
54:21appreciate you guys I appreciate you
54:22thinking innovatively and bringing you
54:25know things that are being used in other
54:27industries to our industry and I
54:29actually just I was literally earlier
54:31today I was on another podcast somebody
54:33else's podcast and we're talking about
54:35technology in our industry and I said
54:37you know we we used to be uh
54:40I mean lagging behind was like a
54:43generous
54:44way of putting it for our industry I was
54:46like but now we're starting to we're
54:48starting to ride the front of that wave
54:50now we're starting to push the wave a
54:51little bit here and some of the tools
54:54and capabilities that we have and some
54:55of the things that we can do and you
54:57know a big part of that is you guys and
54:59and what you guys are putting together
55:00and thinking up and dreaming up and
55:02spending time working on and building
55:05and I really appreciate that and again
55:08if you're out there and you're
55:09interested in in checking out Ernesto
55:12and Barbara's
55:13services cwadagency.com
55:16>> Thanks Jordan
55:17>> Yeah no problem guys thank you guys for
55:20for jumping in hopefully you got
55:21something good out of that and
55:24reach out to those guys reach out to me
55:26if you got questions about laundromats
55:27you got questions about um you know ads
55:30or or AI or really anything tech related
55:34these are your guys right here so
55:36appreciate it and we'll have to we'll
55:38have to do a follow-up here pretty soon
55:40and do you know, this stuff is all
55:41changing so quickly. There's so much new
55:44stuff happening
55:45left and right that
55:47man, we got to do another one of these
55:48things soon.
55:49>> Absolutely. There's tons of stuff we
55:51could talk about point of sale that
55:53I was like, yeah, that's probably a
55:54separate episode.
55:55>> Yeah, I know. It it it is like that
55:58right now where there's a whole lot of
55:59things that we could do whole episodes
56:01on.
56:02Yeah, so I maybe we should just start
56:04checking them off the list
56:06and do an episodes on them. So,
56:08appreciate it. Appreciate you guys for
56:10for joining us and go out there and you
56:12know, again, I say this all the time,
56:14but none of this stuff helps you at all
56:17unless you take some action on it and
56:19put it into practice and you know, turn
56:21it loose on your business and
56:23you know, that's what it takes. So, go
56:25out there take some action, grow your
56:26businesses and we'll see you at the next
56:29whatever Q&A or podcast or whatever we
56:32see you next.

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