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LinkedIn's BIG Update Just Changed Everything for Small Creators — Transcript

by Saarim Asady · 3,201 words · 464 segments · language en · Watch on YouTube

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0:00LinkedIn has completely just changed its
0:02algorithms. So, if you've been posting
0:04content recently and noticed a big
0:06decline in your views and impressions,
0:09you're not imagining it. There's new
0:10rules to the way the LinkedIn algorithms
0:12work, and that's exactly what I'm about
0:14to show you. So, recently LinkedIn
0:16released a nine-page report talking
0:18about the algorithm update. Now, here's
0:20what they said. They didn't change it,
0:22they didn't tweak it, they replaced it.
0:24And it is all replaced now with AI. So,
0:28the old rules of what you might have
0:30been following before do no no longer
0:32apply. You need to understand the new
0:34way the algorithm works, especially if
0:36you're trying to get buyers, if you're
0:37trying to get in front of the right
0:38people so that you can sell your
0:40services. So, here's how this video's
0:41going to be structured. Number one, I'm
0:43going to summarize the nine-page report
0:45so you know exactly how the new
0:47algorithms work. Number two, we're going
0:49to go over how this affects your
0:50business and what you should be focusing
0:52on. And number three, I'm going to teach
0:54you how to understand the algorithms to
0:56figure out whether it's working for you
0:58or whether it's working against you. So,
1:00what did this nine-page report actually
1:01say? Well, first, the entire algorithm
1:04now is AI. Before, it was just a bunch
1:07of developers who made a set of rules
1:10that everyone had to follow. They would
1:11make it like this, if X user does this,
1:14here's the reaction, which made it
1:16really easy for us to figure out, and
1:18that's why people were manipulating the
1:19algorithms. That's why engagement pods
1:21were a big thing. That's why people were
1:23posting content and getting incredibly
1:24viral views. Now, it's no longer the
1:26case. Now, the AI studies your LinkedIn
1:30profile and your LinkedIn activity as a
1:31whole. It's no longer just
1:33individualized things. Now, the LinkedIn
1:35AI is studying, okay, who are you
1:37actually connected with? Okay, what kind
1:39of content are you posting? And it will
1:40no longer just look for keywords. The AI
1:43has the actual ability to read your
1:45entire post and then determine who would
1:48be the best fit for it. Now, this is
1:50actually massively beneficial for you
1:53because you don't need thousands of
1:54people looking at your content,
1:56especially if you're trying to sell
1:57something, what you need to focus on is
1:59the right targeting. If you get the
2:01right messaging dialed in in your
2:02content and the AI understands who
2:05you're trying to show your content to,
2:06the algorithms will just put it in front
2:08of those people. So, even though you
2:09might actually have lower impressions or
2:11lower views than before, your business
2:14results are going to shoot up. The most
2:16important thing is just knowing how to
2:18tell the AI algorithms who you're
2:21targeting. So, here's how the new
2:22algorithm works. The moment you press
2:25publish on your LinkedIn post, the AI
2:27will read your post and determine who it
2:30is for. Then, it will immediately start
2:33distributing your content to who they
2:35think it is for. And if that group of
2:38people starts to engage with your post,
2:41then the AI gets the trigger, "Okay,
2:44that was a correct assumption. Let's
2:46show it to more of those people." And if
2:48more of those people engage, then the
2:50algorithms continue to show it to more
2:51and more. That's why targeting is now
2:54incredibly more important than ever
2:56before. And that's why you need to have
2:57your business set up properly if you
2:59want to take advantage of these new
3:01algorithms. So, what does this all mean?
3:02It means that LinkedIn is now doing your
3:05prospecting for you. Before, if you
3:07wanted to get in front of your buyers,
3:09you had to optimize for maximum reach.
3:11You would have to publish content, hope
3:13it went massively viral, and then
3:16hopefully your ideal buyers would see
3:18it, engage with you, all of that. Now,
3:21it's the reverse. You don't need to
3:22worry about views so much because if
3:24your messaging is dialed in, the buyers
3:26will come to you. So, this is great news
3:27because now LinkedIn is your personal
3:29prospecting tool. Before, when you were
3:31creating content, you had to hope in a
3:33sea of thousands and thousands of people
3:35your ideal buyers would find you. Now,
3:37LinkedIn is trying to help you out.
3:39LinkedIn's trying to get your right
3:40buyers to see you all organically, too.
3:43So, let's go through an example here.
3:44So, let's say you're a career coach and
3:46you create a post about five tips to get
3:49a salary raise and a promotion. Well,
3:52now here's the problem. The AI will see
3:54this post and because it's so broad,
3:56they're going to say, "Hmm, we don't
3:58know who to share this to." So, now
3:59they're going to try and share it to
4:00multiple people who are probably not the
4:03buyers you're trying to attract, which
4:05is going to kill the reach of the post
4:07and you're going to lose both ways.
4:08You're going to get less engagement,
4:10less views, and your buyers are not
4:12going to see you. Now, let's say we took
4:14that same post and added specificity to
4:17it. Let's say we made the post about how
4:19senior tech leaders trying to get into
4:22executive positions can get that role
4:25and get the salary raise. Now, the
4:27algorithms know exactly who you're
4:29targeting and they will show it to those
4:31people. Obviously, the post itself needs
4:33to be engaging. Just because your
4:34targeting is right doesn't automatically
4:36entitle you to like all of your ideal
4:38buyers, but assuming the post is set up
4:40correctly, it's written in an engaging
4:42way, then yes, the algorithms will
4:43happily show it to those people. It's a
4:45win-win, right? Because remember this,
4:46LinkedIn is a publicly traded company
4:48and its value is based on its stock.
4:51Now, one of the most important key
4:52metrics that affects the stock price is
4:55retention, retention on the website. So,
4:58if you start creating good content
4:59specific to your ideal buyer, specific
5:01to a person that's engaging, guess what?
5:04You are then keeping more people on the
5:06LinkedIn platform. So, LinkedIn is
5:08saying, "Wow, you're helping us increase
5:10our retention rate, which is going to
5:11bring up our stock price, which is going
5:13to make all the shareholders more money.
5:15So, yeah, of course, we're going to give
5:16you more reach." It's a mutually
5:17beneficial relationship. So, here's the
5:19thing though, on paper, it might look
5:22like your post is actually doing worse
5:23than before, but it's not. Just because
5:26your impressions are down does not mean
5:28that it's not going to bring you more
5:29buyers or anything. In fact, like I said
5:31before, you have to understand that it's
5:33a new game we're playing. Yes, the reach
5:35and views are down, but the targeting is
5:37up. So, focus on getting your targeting
5:40right. Don't focus on the impressions.
5:42They're no longer cause and effect
5:44relationship anymore, right? Before,
5:46yes, more impressions, more views meant
5:49a higher chance of more buyers. That's
5:50just not the case anymore. Now, this is
5:52really valuable for new creators on the
5:54platform. Even if you have a small
5:55audience now, LinkedIn is no longer
5:57looking at your follower count to for
5:59distribution. They're looking at the
6:01content itself for the distribution and
6:04who they should show it to. So, if
6:05you're new to LinkedIn, you're starting
6:06to post content, you have a smaller
6:08audience, this algorithm update is the
6:10best thing that could have possibly
6:11happened to you. Now, here's the thing I
6:13want you to remember. As a LinkedIn
6:15business coach myself, the posts that
6:17bring in the most money, the posts that
6:19bring in your best clients, are the ones
6:22that don't look like they're working at
6:24all. Look at my screen right now, I'll
6:25show you an example. Okay, so come look
6:27at this post over here. On paper, it
6:28just looks like a regular post. As you
6:30can see, 16 likes, 846 impressions,
6:34nothing crazy at all. In fact, I'll read
6:36it to you. I said, "Smart people
6:38struggle in business the most. School
6:39trained them perfectly. From elementary
6:41school, there was always protocol.
6:43Follow the steps and you would get good
6:44grades. Good grades mean good
6:46opportunities. Most people think
6:47business is the opposite. False.
6:49Business is the same game. There's
6:51protocol and structure, a way things
6:53need to be done if you want the outcome.
6:55The problem is, most coaches on LinkedIn
6:57are posting content without
6:59understanding the system behind the
7:00platform. So, they work hard, but the
7:02buyers never show up. This Thursday at
7:044:00 p.m. Eastern Time, I'm hosting a
7:07live LinkedIn group coaching call where
7:09I'm breaking down exactly how the
7:11LinkedIn algorithms work in 2026 and the
7:13type of content that attracts
7:15high-ticket buyers. I'm also going to
7:17evaluate the content of attendees so
7:19they learn how to get more buyers. Small
7:21room, it'll be 11 people total. If you
7:23want one of the seats, just like this
7:25post and I'll send you the details.
7:26Seems like a normal post, right? Well,
7:28this post made me $15,000,
7:30and I'll show you exactly how. So, at
7:32the end here, if you notice my call to
7:33action said, "Just like this post and
7:35I'll send you the details." Well, as you
7:37can see, 15 people liked the post. Of
7:39the 15 people that liked the post, we
7:41invited them to the webinar. Of the 15,
7:4411 of them actually accepted. I believe
7:46eight showed up, four ended up booking
7:48calls, three people purchased. They
7:51bought at a $5,000 package, and guess
7:53what? 15k generated from a single
7:56LinkedIn post. Now, here's the beauty of
7:58all this. Because of the new algorithms,
8:01I didn't need that many impressions. As
8:03you can see, only 846. I've had posts
8:06with 200 impressions that still brought
8:08me buyers. Why? Because the algorithms
8:11hyper-targeted my ideal buyers. It was
8:14the career coaches looking at me. It was
8:15the executive coaches. It was the
8:16leadership coaches. All the people I
8:18wanted to see my content were looking
8:20right at me. Because the way I set my
8:23post up, I talked about who the training
8:24was for. I talked about who the post was
8:26for. I set up my content the right way,
8:29so that when the AI read it, it said,
8:31"Okay, cool. I know exactly who to show
8:32it to." And then, boom. What ended up
8:35happening? Three new clients enrolled in
8:37the program, cash collected, organic
8:39post. The same can be done for you if
8:41you do your content correctly. Now, let
8:43me show you another example that was the
8:45exact opposite result. So, over here,
8:48this is a meme I found. I found this on
8:50Instagram and I reposted it, and I said,
8:52"There's no way this can be real." And
8:54it says, "Hi Ryan, I noticed you headed
8:56out a little early yesterday 4:57 p.m.
8:58While we appreciate your work, we need
9:00to make sure we are being fair to the
9:01rest of the team who stay until the end
9:03of the work day. To make up for the
9:04short time deficit, you can either take
9:06a slightly shorter lunch today or stay
9:08until 5:03 p.m. this evening. Let's make
9:10sure we are watching the clock a bit
9:11more closely moving forward. We are a
9:13team. Thanks." This post got over
9:15100,000
9:16impressions, hundreds of likes, tons of
9:19engagement and comments, reposts and
9:22all. Do you know what this post
9:23generated for me? Zero.
9:25Zero leads, zero clients, zero
9:28everything. In fact, it probably put me
9:29in a worse position because I confused
9:31the algorithms. Now, the algorithm
9:33doesn't know who to show my content to.
9:34It's like, "Oh, well, he's been posting
9:36for coaches, consultants, people like
9:38that on LinkedIn, and now all of a
9:39sudden all these other people are liking
9:41his post." So, this post, despite it
9:43getting all these awesome views, hurt me
9:45more than it helped me. This is what I'm
9:47trying to tell you, don't worry about
9:48the views, forget about them. Focus on
9:51your targeting, that's all the new
9:52algorithm is about. Now, here's the
9:54second part of the algorithm updates
9:56that we haven't discussed yet, and it's
9:57arguably even more important. Now,
10:00imagine you are a career coach, and you
10:02help women in tech get promotions. And
10:05you start creating content on that.
10:07Well, your ideal buyer, that woman in
10:09tech, is not going to like or comment on
10:11your post. They don't want their boss to
10:12see that they're trying to get a
10:14promotion, or they're trying to leave
10:15their job. They just won't do it, but
10:17they won't engage in the post. Now,
10:19before with the old algorithms, that was
10:21detrimental, because if they didn't
10:23engage with your post, that meant, "Oh,
10:25well, they're not interested, we're not
10:26going to show it to anyone." The new
10:28algorithms are not basing it on the
10:30likes and comments anymore. They want to
10:32know how long did someone actually spend
10:35reading your post. Did they actually
10:37read it? Because they can track the
10:38scroll, they can track that you stopped,
10:40looked at the post, read through it.
10:42That is massive. Now, what this means is
10:46that what you really need now is a good
10:48end-to-end client acquisition system.
10:51You know that your ideal buyers are most
10:52likely not going to engage with your
10:54post, right? There's a difference in
10:55behavior between followers and buyers.
10:58You saw it in the last example I showed
11:00you, right? That meme post, bunch of
11:02followers, they'll like it, they'll
11:03comment, do all that. Buyers, not so
11:06much. Buyers stay in the shadow until
11:08they see an opportunity to move forward
11:11throughout the actual buying process.
11:13So, you want to set up a legit client
11:16acquisition system so that you can take
11:18your ideal buyer and bring them closer
11:21towards getting on a phone call with
11:22you, learning about your services, and
11:24actually paying you to start working
11:26with you. Now, to help you with that, I
11:28actually filmed a 1-hour training video
11:32teaching exactly how to get three to
11:34five clients from LinkedIn every single
11:36month organically. If you want to get
11:38that training, I've put the link in the
11:40description below. You can just click
11:41that right now, download it, and it is
11:44yours. So, now let's go into whether the
11:46LinkedIn algorithms are working for you
11:47or against you. And it starts with your
11:50LinkedIn profile. Come look at my
11:52LinkedIn profile over here. If you look
11:53at my headline here that I've
11:54highlighted, what does it say? LinkedIn
11:56business coach for career and executive
11:59coaches. Build 20 to 30,000 dollar per
12:02month coaching business. This is
12:04incredibly important. What am I doing?
12:06I'm signaling to the algorithms, "Okay,
12:09this is exactly who I help, and this is
12:11the end result I help them get." I'm not
12:13talking about my accolades. I'm not
12:15talking about how I have a master's
12:16degree or how I achieved this or any of
12:19that. No, no, no. What I'm saying is,
12:21"This is who I help. This is the end
12:22result I help them get." This helps the
12:24algorithms figure out, "Okay, this is
12:27who we want to target." It's not just
12:29your content that the AI is scanning.
12:31It's scanning everything now. It's
12:33scanning your LinkedIn profile. Yes,
12:35it's scanning your content. It's looking
12:37at every piece it can get so that it can
12:39make the most targeted decision towards
12:42getting you in front of your ideal
12:44buyers. So, make sure you have your
12:46LinkedIn profile set up correctly. In
12:47fact, I just recorded a video last week
12:50showing you in depth how to set up your
12:52LinkedIn profile. If you want to go
12:54watch that, it's literally the previous
12:55video before this one. I'll put it right
12:57here as well if you want to save it for
12:58later. So, one of the easiest ways to
13:00determine if the LinkedIn algorithms are
13:01working for you or against you is to see
13:04who's viewing your profile. So, come
13:05look at mine over here. So, if you go
13:07down to premium features, this is a
13:09LinkedIn premium feature, by the way,
13:11and you go to see profile viewers. Just
13:13look. So, I'm looking at mine right
13:15here. Obviously, I'm targeting career
13:17coaches, executive coaches, business
13:18coaches. Right away, two hours ago,
13:21Soma. Hopefully, I'm saying her name
13:22right. Award-winning career coach and
13:24podcaster. Great. Who else is looking at
13:27me over here?
13:28Sherry, career coach, 14 hours ago.
13:31Got it. Who else is looking at me?
13:34Executive coach, Angelo. Right? You can
13:36see the list goes on and on and on and
13:39on. Why? Because Right here, Maria,
13:41leadership burnout advisor. The reason
13:43these people are looking at me and
13:45finding me and checking out my LinkedIn
13:46profile is because I've set all of the
13:48pieces up correctly. My content, my
13:51profile, my messaging, all of those are
13:54working harmoniously to tell the new AI
13:56algorithms, "Hey, this is who I am, this
13:58is who I help, and this is who I want
14:00looking at me." And then, boom, as you
14:02can see, it's a great mutually
14:04beneficial relationship between me and
14:06LinkedIn together. And it's the same for
14:08you. Make sure you have all three set
14:10up, and it's not really much of a wait
14:12time. You'll see quite quickly, quite
14:15immediately rather, how much the
14:17algorithms are going to start putting
14:18you in front of the right people. So, I
14:20want you to do something really
14:21important right now. I want you to go
14:23look at your profile and see who is
14:25looking at you. And if it's not the
14:27right buyers, that immediately means
14:30that there is a disconnect in your
14:32content, in your messaging, in your
14:34LinkedIn profile, and it is something
14:35you need to fix immediately. Now, if you
14:37don't have LinkedIn Premium yet, okay,
14:40fair enough. Go look at the people
14:41engaging with your content. That you can
14:44still see even on a free profile. If the
14:46people engaging with your content, at
14:47least 50% of them are not your ideal
14:50buyers, are not the ideal people you're
14:52targeting, again, it means there is a
14:55disconnect in the algorithm and you.
14:58There's The algorithm is not
14:59understanding who you are trying to
15:01target, and that is something you need
15:02to fix immediately. So, quick recap on
15:04everything. The new LinkedIn AI
15:06algorithms, they are not our enemy. They
15:09are our friends. We just need to know
15:11the new rules of them. So, watch this
15:13video again, go through it, take notes,
15:15and then go and apply it. Because if you
15:18get this right, this can massively boost
15:20your business. This can massively get
15:22you in front of more of the right people
15:24and get you towards your goals of what
15:25you're trying to achieve on LinkedIn.
15:27So, thanks again for watching. I'll see
15:29you in the next video. Take care.

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