LinkedIn Is About To Change Forever (Do This Before It Does) — Transcript

Full transcript

1. 0:00Hey guys, I've just heard some news
2. 0:01that's going to change the LinkedIn
3. 0:02algorithm and how people go viral on it
4. 0:05forever. And there's a massive
5. 0:06opportunity for people on LinkedIn like
6. 0:08you, like me, who move on this first,
7. 0:10which is why I've worked super quickly
8. 0:12to try and get this video together for
9. 0:13you as quick as possible. So, here is
10. 0:15what's happening. This September,
11. 0:17LinkedIn's Chief Product Officer, Harry
12. 0:19Srinivasan, posted about a new tab that
13. 0:21is going to be added to the LinkedIn
14. 0:22feed. Yes, a whole new tab. The tab
15. 0:25[music] is called Network and it's going
16. 0:27to show you posts on that feed of only
17. 0:29people in your first network. So, people
18. 0:31you're first connections with or people
19. 0:33you follow. Right now, it's in testing
20. 0:35phase, so only a small group of users on
21. 0:37LinkedIn actually have access to this
22. 0:39tab as we're talking right now. But,
23. 0:41it's heavily rumored that later in the
24. 0:42year this tab is going to be pushed out
25. 0:44to everyone on LinkedIn, which is why I
26. 0:46want you to start acting now so you're
27. 0:47primed and ready to go as soon as that
28. 0:49launches. LinkedIn has over 1.2 billion
29. 0:52users on the platform right now. Their
30. 0:54feed is becoming every day more
31. 0:56saturated, more crowded, and there is a
32. 0:58big need for LinkedIn to take action to
33. 1:00separate out what people are seeing and
34. 1:02how they're seeing it, and this is their
35. 1:03approach to do just that. [music] In
36. 1:05this video, I'm going to give you five
37. 1:06things you can start doing today so that
38. 1:09you're so well positioned to win when
39. 1:11that update comes out. If you do these
40. 1:13five simple things, you will be in such
41. 1:15a good position later in the year when
42. 1:17the update comes out. Everyone else is
43. 1:18shocked, but you're primed to win
44. 1:20>> [music]
45. 1:20>> already because you did these things.
46. 1:22Let's get into it.
47. 1:27So, let's quickly just go through
48. 1:28exactly what we know about this new
49. 1:30update. So, like I said, there will be
50. 1:31the introduction of the network tab,
51. 1:33which means LinkedIn's feed is now
52. 1:34probably going to work something like
53. 1:35TikTok's, where you have For You and
54. 1:38Network, which means you'll still have
55. 1:39access to the old LinkedIn feed, where
56. 1:41you see people from outside your
57. 1:42network, but it will be sat alongside
58. 1:44another one, which is only people inside
59. 1:46your network. When speaking about this
60. 1:47new tab, here's what the LinkedIn team
61. 1:49had to say. They said, "We all want real
62. 1:51connection with real people, and we hope
63. 1:53this plays a small part in rebuilding
64. 1:56that world." And I think this is to
65. 1:57largely combat what is becoming a more
66. 1:59irrelevant feed by the day. Engagement
67. 2:01pods means some poor content's being
68. 2:02pushed over good content. AI slop is
69. 2:04dominating everyone's feeds, including
70. 2:06my own. And my feed is becoming less
71. 2:08relevant to me and to what I am
72. 2:10interested in. So, the LinkedIn team are
73. 2:12desperately trying to address these
74. 2:13issues. And their solution is building
75. 2:15this new tab, the network tab, so you
76. 2:18can see concentrated quality content
77. 2:20from people you know in the industry,
78. 2:22friends, family, or anyone else. Why
79. 2:24does this matter to you and why is there
80. 2:26such a big opportunity to win with this
81. 2:28new update? Well, just think about how
82. 2:29people post today. You write something,
83. 2:32click publish, hope it's going to land
84. 2:33with strangers, but let's be honest, you
85. 2:35have no idea. With the introduction of
86. 2:36the network tab, that uncertainty
87. 2:38becomes a lot, lot less because you know
88. 2:40who's going to see those posts. It's not
89. 2:42random anymore. The people who follow
90. 2:43you and the people you're connected
91. 2:45with. There's no longer this hit and
92. 2:46hope of pushing a post out there and
93. 2:48perhaps no one is going to see it. Or
94. 2:50you don't even know exactly who's going
95. 2:51to see it, so you don't know who to
96. 2:52write it for. But the crucially,
97. 2:54remember your post is also going to
98. 2:55exist in the other tab, the for you tab,
99. 2:58which is what the current feed is at the
100. 2:59moment where it can go beyond your
101. 3:00connections and following. So, that
102. 3:01means your post can do well within your
103. 3:03network cuz people know who you are, you
104. 3:05exist, they could like and engage in it,
105. 3:07and then it's going to do well in the
106. 3:08for you tab, too. So, actually your post
107. 3:10has a much better chance of going viral
108. 3:12because now those two different tabs in
109. 3:14the feed exist. So, the question is no
110. 3:16longer scratching our heads, how do I go
111. 3:18viral? It's how can I engage the people
112. 3:21in my network because I know they're
113. 3:22going to see my posts. And once they
114. 3:24engage with it, it's then going to be
115. 3:25pushed out to wider audiences on the
116. 3:27other tab. Here's how you do that in
117. 3:29five simple moves. Number one is max out
118. 3:31your connections on a weekly basis. Now,
119. 3:34this is a really, really big one.
120. 3:36Naturally, with the introduction of the
121. 3:37network tab, the only people that see
122. 3:39your posts in that tab are going to be
123. 3:40your network. So, you want to make that
124. 3:42audience as big as possible by maxing
125. 3:44your connections on a weekly basis so
126. 3:45that there's going to be more and more
127. 3:46people seeing your posts in that tab.
128. 3:48Now, LinkedIn does have limits as to how
129. 3:50many people you can connect with every
130. 3:51week. This number depends on your SSI
131. 3:53score, which is unique to every person
132. 3:55based on how warm and engaged your
133. 3:57LinkedIn profile is. But, you're very
134. 3:59safe in actually connecting with as many
135. 4:01people as you can until LinkedIn says to
136. 4:02stop. I do this every single week from
137. 4:04my own LinkedIn profile, so there's
138. 4:06definitely no risk attached to you
139. 4:07pushing the limits of your own LinkedIn
140. 4:08profile as far as you can. Despite lots
141. 4:10of people are very worried about that,
142. 4:12and I'm just probably getting some
143. 4:13comments on this video saying, "No, no,
144. 4:14you shouldn't do that." Trust me, I've
145. 4:16done it for years. Yes, you can. Let's
146. 4:17say you can add 200 people to your
147. 4:19connections every single week. In a
148. 4:21year, that's 10,000 people added to your
149. 4:23network that's going to be seeing your
150. 4:25posts on their new feed. Game changer.
151. 4:31Now, before I get into move two, I want
152. 4:32to quickly call out that if you are
153. 4:33enjoying this video, please do like and
154. 4:35subscribe. This is just one video I'm
155. 4:36doing on a massive series on how to win
156. 4:38on LinkedIn. I do deep dives every week,
157. 4:40and I publish three videos a week on how
158. 4:42to go viral on LinkedIn, how to sell on
159. 4:44LinkedIn, how to find leads on LinkedIn.
160. 4:45Whatever you're trying to achieve on
161. 4:46LinkedIn, this is the channel where you
162. 4:47find out how to do it. I'm trying to
163. 4:49build the biggest online community of
164. 4:50people like you, like me, that are
165. 4:52trying to win on LinkedIn, and I want
166. 4:53you to be a part of it. So, make sure
167. 4:54you subscribe so you don't miss out on
168. 4:55any of that exciting content, and let's
169. 4:57get back to the vid.
170. 5:01Now, the second move for you to do is
171. 5:03also to do with those connections. So,
172. 5:04you're going to be building up your
173. 5:05audience because you're maxing out your
174. 5:07connections per week, but now you need
175. 5:08to be very particular about who you're
176. 5:10connecting with. Because remember, you
177. 5:11now finally have control as to what
178. 5:14people are going to see your posts. If
179. 5:16these people engage with your post, it's
180. 5:17going to do much better on the other
181. 5:18tab, the For You tab. So, it's critical
182. 5:20that you get your audience right.
183. 5:22Connect with the right people that your
184. 5:23content's made for, they'll engage with
185. 5:25it, and it's going to do better and
186. 5:26better in the algorithm. So, really sit
187. 5:28down and work out exactly who your ICP
188. 5:30is. Once you know it, make sure you're
189. 5:32only connecting exclusively with your
190. 5:34ICP on a weekly basis. This means your
191. 5:36network's going to be getting bigger
192. 5:37every week, but bigger with the right
193. 5:39people who are going to engage with your
194. 5:40post when they see it on that new
195. 5:41network tab. Move number three is around
196. 5:43your LinkedIn profile. So, what I want
197. 5:45you to do is to go through your LinkedIn
198. 5:46profile and audit it and make sure
199. 5:48you're speaking directly to your ICP.
200. 5:50Remember these are new groups of people
201. 5:52you've connected with in the previous
202. 5:53steps are going to be viewing your
203. 5:54content and your profile and deciding if
204. 5:56you're someone they want to do business
205. 5:57with. If you do this right, two things
206. 5:59are going to happen. One, your
207. 6:00connection request acceptance rate is
208. 6:02going to go up. So remember you're
209. 6:04maxing your connection request every
210. 6:05single week. If they look at your
211. 6:07LinkedIn profile, which they almost
212. 6:08always will before they accept your
213. 6:09connection request, and they're
214. 6:10impressed and they see that you're
215. 6:12relevant, they understand why you're
216. 6:13connecting, then absolutely that request
217. 6:15rate is going to skyrocket. Secondly,
218. 6:17they're then much more likely to engage
219. 6:19with your post in the algorithm because
220. 6:20you're relevant to them, you're speaking
221. 6:22to them. So it's going to help you
222. 6:23increase your network and get more
223. 6:24engagement from your network. It's
224. 6:26twofold. The final benefit is the
225. 6:27LinkedIn algorithm also reads your
226. 6:29LinkedIn profile when assessing how good
227. 6:30your LinkedIn post is. The algorithm is
228. 6:32trying to determine who your post is for
229. 6:34so we can show it in the for you tab to
230. 6:36the right people. Make the algorithm's
231. 6:37job as easy as possible by making it
232. 6:39abundantly clear who you're writing your
233. 6:41post for in your profile. Move number
234. 6:42four is for the actual LinkedIn post
235. 6:44content and it's to write directly to
236. 6:47the ICP audience that you're now
237. 6:48connected with and you have goodwill
238. 6:50with. When coming up with topic ideas
239. 6:52for your posts, ask yourself directly,
240. 6:54what challenges does my ICP have that I
241. 6:57can help them solve? What pain points do
242. 6:58they have at a personal level and a
243. 7:00company level? Write to those pain
244. 7:02points, that's going to get you massive
245. 7:03engagement from those people that you're
246. 7:05now connecting with on a weekly basis.
247. 7:06Do that correctly, you should now see
248. 7:08that there is a thread of relevance
249. 7:09developing through your whole LinkedIn
250. 7:11profile. Your page, your posts, your
251. 7:13connections, your network all are
252. 7:15relevant to the same person. The
253. 7:17algorithm absolutely adores this and is
254. 7:19going to reward you when it comes to
255. 7:20virality and engagements. Spread the
256. 7:22relevance through everything you put out
257. 7:23on LinkedIn and you will see results.
258. 7:25Now the final tip is probably the most
259. 7:26important for going viral under this new
260. 7:28system. So remember the engagement you
261. 7:30get in the first hour of your LinkedIn
262. 7:32post going live is going to determine
263. 7:34whether it goes viral or it goes flat.
264. 7:36The first four steps of the video, we've
265. 7:37helped you develop that initial
266. 7:39engagement because you're speaking to
267. 7:40the right people, there's lots of those
268. 7:41people in that audience because you're
269. 7:43connected with new people on a weekly
270. 7:44basis and they're enjoying and
271. 7:45appreciating the content within the
272. 7:47posts. So, you're going to start seeing
273. 7:48initial engagements. You can capitalize
274. 7:50on that by being very active in the
275. 7:51golden hour. Here's what I mean. So, in
276. 7:53that first hour of your post going live,
277. 7:55every comment that you get to your
278. 7:56LinkedIn post, I want you to reply
279. 7:58instantly so that comment with another
280. 8:00question. That is one, adding more
281. 8:01engagement to your post, but also
282. 8:03enticing them to then respond to that
283. 8:05comment, which again adds even more
284. 8:06engagement. You're creating a web of
285. 8:08engagement from your network in the
286. 8:10network tab. What's that going to do?
287. 8:12Well, it's going to tell the algorithm
288. 8:13that your post is very, very valuable to
289. 8:15the people in your network tab. So, it's
290. 8:16then going to start expanding your post
291. 8:18in terms of impressions to new people in
292. 8:20the for you tab. And I think this
293. 8:21fundamentally is how I want you to view
294. 8:23these new two feeds. The network tab is
295. 8:25what you have control over. Try and get
296. 8:27as much engagement as possible in that
297. 8:29network tab from your own connections
298. 8:30and followers. If you do that, you'll
299. 8:32then perform much better in the side you
300. 8:34don't have control of, which is the for
301. 8:36you tab, where the LinkedIn algorithms
302. 8:37are either going to reward you or punish
303. 8:39you.
304. 8:43That's it. So, that is how to win under
305. 8:44the new algorithm that sees the feed
306. 8:46split into for you and network. It'll be
307. 8:49very interesting. As soon as I hear more
308. 8:51on this, I will let you know because we
309. 8:52are still in the early stages of this
310. 8:54being launched. Like I said, I think it
311. 8:55probably will be launched at the end of
312. 8:56the year, but definitely you can start
313. 8:57implementing these things today so that
314. 8:59you're primed to do just that. Now, what
315. 9:01we've gone through in this video is
316. 9:03around LinkedIn virality, the LinkedIn
317. 9:05algorithm, how to do well, which is
318. 9:06actually a small part of a system we've
319. 9:08built at Leader, which is called the ROI
320. 9:11system. This is the system behind every
321. 9:13successful influencer, company, business
322. 9:16owner. This is fundamentally the full
323. 9:18system on how to win on LinkedIn. You
324. 9:20build recognition, outreach, and inbound
325. 9:22machines. Three pillars are done by
326. 9:24everyone who is winning on LinkedIn.
327. 9:25It's the system we deploy for ourselves
328. 9:27on my own personal LinkedIn and for the
329. 9:29LinkedIns of clients that we take on.
330. 9:30I've built a free assessment for you
331. 9:32watching this video right now. It's
332. 9:33linked in the description and and called
333. 9:35the ROI scorecard. You answer just a few
334. 9:37questions and you can find out where you
335. 9:39are right now when it comes to those
336. 9:40three pillars: recognition, outreach,
337. 9:42and inbound. You'll get scored on each
338. 9:44one of those three pillars to find out
339. 9:46where you're strong and where you're
340. 9:47weak on LinkedIn right now. There are
341. 9:49also some questions outside of LinkedIn
342. 9:50that can help you assess your wider
343. 9:52marketing strategy. It's completely free
344. 9:54and you'll get a personalized PDF on
345. 9:55completion with some actionable next
346. 9:57steps on how you can start improving
347. 9:58your scores. Go and take it and let me
348. 9:59know in the comments how you got on. I
349. 10:01hope you found this video useful. If you
350. 10:03did, please like and subscribe. As
351. 10:05always, have a great day. Thanks for
352. 10:06watching. See you on the next one.