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LinkedIn founder: how to get ahead while others lose their jobs | Reid Hoffman @reidhoffman — Transcript

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0:00what's going on like should we be afraid
0:02I always recommend hope versus fear do
0:04you think we'll come to a world where we
0:05don't need that many people
0:08working do you think In Our Lifetime
0:10look it's possible today I'm sitting
0:11down with Reed Hoffman co-founder of
0:13LinkedIn and someone who's on the
0:15Forefront of building and using new AI
0:17tools I wanted to have a conversation
0:19with someone who's deep in it about what
0:21our future is going to look like when AI
0:23is going to be even more adopted in the
0:25world will AI take over our jobs will
0:27robots replace Us in the near future
0:30what will the world look like when
0:31machines grow smarter faster and more
0:33capable than ever before what should we
0:35be doing right now and what tools do we
0:37need to stay ahead let's dive deep into
0:40this conversation with Reed Hoffman hey
0:42guys welcome to silicone valir I have
0:44one of the most exciting guests today
0:46Reed thank you so much for being here my
0:48pleasure you're amazing LinkedIn is one
0:51of the platforms where I'm very active
0:53and uh readed founded LinkedIn and now
0:56you're all about AI you created an AI
0:58version of yourself read AI introduce
1:00yourself to everyone hello everyone I'm
1:02thrilled to be here today I'm an AI
1:04generated version of Reed Hoffman his
1:06digital twin a lot of people watch my
1:08channel actually really worried I'm
1:09worried as well sometimes when I look at
1:11the content AI generated you know some
1:13people are getting replaced like editors
1:15used to cut those short videos now we
1:16use an app to do that what's going on
1:19like should we be afraid I always
1:21recommend hope versus fear and and
1:24curiosity and optimism versus you know
1:26paranoia but it doesn't mean that it
1:28isn't painful to do the transition so
1:31yes AI tools will be available in a
1:34small number of years for everything and
1:36there'll be AI tools for not just the
1:38thing I've created with re AI but like
1:41real time interaction with read Ai and
1:43all the rest of that and that will
1:44happen but what we should be doing is
1:45figure out how do we add our own
1:48creativity I mean you're one of the
1:50creators and every else how do we add
1:51our own creativity and amplify ourselves
1:53with the tools so like for example of
1:56course you could have an AI just do all
1:57your short editing I bet you the AI
1:59doing your short editing is not as good
2:01as the AI plus a human doing it and a
2:04human using it can now do a whole bunch
2:06more than they before and they might be
2:08able to say let's create 15 different
2:11versions and like test them to see which
2:14are good and do that and all of a sudden
2:15you have that acceleration of superpower
2:17so fear is generally best converted to
2:20curiosity that doesn't mean it won't be
2:23difficult and that won't doesn't mean
2:24that you won't be learning new things CU
2:26AI will be learning new things and
2:28becoming better and better exactly but
2:30it's part of the reason why I encourage
2:31people to go play with it go try it
2:33because as they realize it they go oh I
2:35can still do these things using AI so
2:38you know for example if I'm writing an
2:40essay as opposed to starting with a
2:42blank page I'm probably going to start
2:45with a gbd4 prompt right and say hey I'm
2:48think about this this this this and this
2:49I got this okay now this is what I'm
2:51going to start working from in terms of
2:53how to do it and that by the way just
2:54accelerates me and makes my ability to
2:56bring in my intelligence supposed to
2:58having to type a lot and stare at the
2:59blank page I can move faster and get to
3:02more interesting things and so it's a
3:05it's a be curious and hopeful but
3:09doesn't mean don't expect you know
3:12potholes transitions
3:15difficulties those will be there too
3:17there are some skills that we need to
3:19learn in the next couple years to not be
3:21left behind obviously like testing apps
3:23but also I've heard from someone that
3:26it's getting a lot easier to code like I
3:28can learn just some basic things and
3:30that use the co-pilot tools and they
3:32will help me would you suggest doing
3:33that or just wait another couple years
3:35when we don't even need coding and we
3:36just talk to well so I think within this
3:41year 2025 it will quickly become that
3:44every engineer is using at least one
3:45co-pilot agent and that's part of what
3:47professional is and I think perhaps by
3:50the end of next year
3:522026 all of us will have a lightweight
3:55coding assistant that doesn't mean it'll
3:57code the great iPhone app for you or it
4:01will you know invent that that game that
4:04you've been thinking of um but it will
4:07help you do things like research like
4:09you say hey bring these multiple
4:11information sources and documents and
4:13put them all together and generate a
4:15list of questions and then generate some
4:17provisional answers and it will help you
4:18with that and then the coding element
4:20will help pull all that stuff together
4:22and that will be part of superpow that
4:24you and I will now have in that
4:26generally speaking AI I don't suggest
4:27waiting because part of what you want to
4:30be doing you know just like any new
4:32technological Revolution whether when
4:34YouTube was happening when the
4:36internet's happening the folks who go
4:38and adopt and play with it early then
4:40have a differential Edge in the change
4:43that it means in the industry and their
4:45society and so even though three years
4:48from now the coding tools will be and
4:50agents will be much better than they are
4:52now the people who started playing with
4:54them now will probably be the people who
4:57know how to use them and deploy them
4:58much more comfortably early I want to
5:01quickly pause here and say that I love
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6:24sponsoring this video we're talking
6:26about like 2 years yes of course AI will
6:28not be able to come up with an app
6:30but I'm thinking that in 15 years I will
6:33tell AI like come up with a business
6:34idea code an app or a website start
6:37selling figure out the marketing
6:38strategy like what should I tell my
6:40daughters uh what should they be
6:42learning now should they be acquiring
6:44academic knowledge or just learning
6:45social skills because this is what we'll
6:47have left for like well I think it's
6:49always good to learn social skills but
6:52for example take that thing over where
6:53you say say everyone was going to gbd4
6:55and say give me an idea for a lemonade
6:58stay in business well it'll give them
7:00all the same idea but it has the memory
7:02feature so it's well but it has the
7:03memory feature for you it's not
7:05necessarily taking that memory feature
7:06for other folks it depends a little bit
7:08and depends on how the learning and
7:09training but generally speaking say all
7:12million 5-year-olds were equally
7:14provisioned with
7:15gbd4 which lemonade stands are going to
7:18work well the the 5-year-olds who think
7:21oh I should make my lemonade stand with
7:24Hello Kitty right like I I I know I know
7:26my neighborhood I know my people really
7:28like Hello Kitty so so I'll go in and
7:30I'll prompt it for what would a Hello
7:32Kitty you know lemonade standby and so
7:34that engagement and learning how to use
7:36the tool just like learning how to use
7:39an iPhone or learning how to use you
7:41know a computer learning how to use you
7:43know kind of and obviously you know
7:45Photoshop and everything else are now
7:46going to be much easier because one of
7:48the things AI is is it's like the meta
7:50tool and so it'll as opposed to having
7:52to learn all the details of Photoshop
7:55you can just use the AI to say well I'm
7:57really thinking about something that has
7:58this kind of look can this kind of light
8:00effect can you do that and it'll figure
8:01out how to do that for you yeah um as
8:03opposed to all the mechanics so that
8:05kind of um uh visual thinking um or you
8:09know creativity or tool use is the thing
8:11that you also want to be instilling with
8:14a kind of a a direction of always be
8:16learning but fundamentals like
8:18mathematics uh basic coding you still
8:21it's still going to be I think that the
8:23coding mindset is still useful I I don't
8:26think yes I don't think it's all about
8:27the mindset and the way we think yes
8:29exactly it's a little bit like you know
8:31people were terrified when calculators
8:32came up that people would stop learning
8:34math and it's like no no no but you stop
8:37learning the okay you know I have this
8:39whole process of how I carry the one and
8:41do all the rest of I understand how it
8:42works but I use the calculator or now
8:45the computer or the phone to do the math
8:47but I still understand math I still need
8:48to understand math I still think about
8:50math in different ways I'm just I'm not
8:53um like the job of what I am is a human
8:57calculating machine that job doesn't
8:59exist yeah do you think we'll come to a
9:01world where we don't need that many
9:03people
9:04working you know it's possible um I
9:08don't think it's actually in fact any
9:09near uh any near time we see the trends
9:13like silon Valley working four days
9:15people are Wednesday they're like
9:17already preparing for the weekend well
9:20none of the compan what I've seen like
9:21in bars Etc they're full Wednesdays and
9:24Thursdays well uh the bars may be full
9:28but none of the the uh companies that
9:31I'm uh working with are working less
9:34than 80 hour weeks okay but those those
9:36are startups or yeah yes but like bigger
9:39companies but I think bigger companies
9:41are also working their way back through
9:42the pandemic it's part of the reason why
9:44they return to office and all the rest
9:46of this in terms of it and and I think
9:49that the you know for example Germany is
9:51an example of an industrialized society
9:53that went to a very rigorously
9:55maintained number of hours work week and
9:57I think it's possible but I think that
10:00because you know human beings tend to
10:04want to go do epic things work really
10:06hard sometimes make themselves wealthy
10:09you know spend a whole bunch of time on
10:10a YouTube channel etc etc that I think
10:13that that a large number of people will
10:15still be very engaged so I don't think
10:16it's it's necessarily a uh a quick
10:20General Retirement so you're not think
10:22because my thought was like if it if AI
10:24continues to develop that fast we're
10:25going to have Universal basic income and
10:28then some people are going to work and
10:29some people are going to just enjoy
10:30lives do you think that's that might be
10:32reality I think people like uh competing
10:36for things look it's possible like if
10:39you got to a point where you had enough
10:42you know kind of this science fiction
10:44Star Trek kind of future where you had
10:45enough you know kind of robots that were
10:48producing everything produced you know
10:50all of our material needs robots who put
10:52your kids to bed do you hungry and it's
10:55possible but by the way if you even if
10:56you think about like how long it will
10:58take to build all those robots well like
11:02I don't know it's so fast like I've been
11:04in Sil Bella for 10 years San Francisco
11:06full of self-driving cars 10 years ago
11:08couldn't imagine that yes although
11:10there's still a limited number of those
11:11cars that are Whos there's still many
11:13more Ubers and many more lifs I'm just
11:15saying there's physical constraints in
11:17the creation of that world that's one of
11:19the reasons why people are like cuz I I
11:21talk to the same Silicon Valley people
11:22you do and it's like we're GNA have
11:24Universal basic income in five years
11:26like no chance okay so do you think In
11:29Our Lifetime not
11:32impossible look in one hand is like all
11:35the physical constraints of building all
11:36everything that matters you know cars
11:38and clothing and houses and you know all
11:40the rest of the stuff but then also it
11:42gets to you know part of what you know
11:46kind of the human impulse is like we
11:48compete as you know when a lot of people
11:50we work with and work alongside here you
11:54know aren't just content to say well
11:56I've got a house that's in you know
11:59downtown Berlin game that's you know two
12:01bedrooms you know I want the big house
12:03in Aon you know and so that kind of
12:05competing still happens and so people
12:07will still have that as kind of an
12:09impulse and want that in various ways U
12:12and you see it not just in economics but
12:13also of course in sports teams and and
12:16all the rest of this and and the
12:18intention economy and all of this and so
12:20I I tend to think that like there's also
12:23this human factor that isn't the oh I'm
12:25I'm just going to be happy you know kind
12:27of U reading book books gardening Etc
12:31and so I I I tend to think that the that
12:34the the kind of We Are All One Nation of
12:38retirees or one species of
12:41retirees I think that's almost certainly
12:44not the future the question is how does
12:45It Blend between it and obviously the
12:47people who are who are working hard want
12:49to have a differential reward for it
12:50they want something that that plays into
12:52it that doesn't necessarily mean that
12:53there isn't Ubi but like um you may even
12:57need to be what is called CBI which is
12:59conditional basic income because in
13:01order to still be engaged in society
13:03it's like well no you can have a Ubi but
13:05you have to spend at least 10 hours a
13:07week doing community service doing
13:09something that you know helps the local
13:11seniors or helps the local schools or
13:13something that so you're engaged in
13:14society and you're investing it's really
13:16important for longevity yes exactly so
13:19what the shape is I think is still very
13:21very TBD and further out than most of
13:24the technology Visionaries will have
13:26that makes me you know feel better okay
13:29let's talk about entrepreneurship yeah
13:30what I noticed like my startup we build
13:32a search engine for study Brad programs
13:35if you ask me now like would I build
13:36something like this in 2025 of course
13:38not I was just build build an AI bot so
13:41it looks like a lot of business ideas
13:42especially online there's you only have
13:45like two or three months before uh open
13:48AI comes up with another model that
13:49solves your problem yes do you think
13:52there's a chance to build like a company
13:54that's bigger than the mega 7 oh uh
13:57almost for sure uh I can continue to
13:59invest um I continue looking uh to do
14:02that um and I think there will be I
14:04think we're you know whatever count you
14:07have five seven I think there will be 10
14:09to 15 over the next 5 to 10 years I
14:12think we're broadening out that way now
14:14you don't do it by building a company
14:17that is like I'm going to build the new
14:20iPhone company like I just have a new
14:21idea for an iPhone like it isn't well
14:24once a company is really established in
14:26its position you don't actually take it
14:28from behind
14:29what you do is the technology gives you
14:31a different angle and you start building
14:33from something else like who would have
14:35who would have thought five to 10 years
14:37ago that Nvidia would be the oh yes oh
14:41yeah right so it's different angles by
14:43which it happens now um and the fact
14:47that you know there's you know going to
14:50be a limited number of what are called
14:51Frontier models you the largest scale AI
14:55models doesn't mean that there aren't
14:57room for Mega AI startup companies
15:00because it's not only the technology
15:01model is not the only thing that matters
15:03it's kind of like how is it productized
15:05how is it integrated into people's lives
15:07what's your go to market strategy how do
15:09those things work and you can still
15:11create businesses that have Network
15:12effects marketplaces other kinds of
15:14things that can be in fact very big and
15:17so um and so I you know we at Greylock
15:21um myself we're kind of looking at all
15:23of the things that uh could create the
15:26next big Mega companies and that's gener
15:29speaking what you're looking invest in
15:30now that being said if someone came
15:32along now and said I'm going to try to
15:35build the next open AI from scatch right
15:37now he like well there is an open AI
15:39That's doing a really really good job
15:41what should entrepreneurs look at what
15:42industries the thing that I had
15:44predicted you know 15 months ago when I
15:47was talking to my partners at grock is
15:48that we were going to see a whole bunch
15:49of Enterprise apps we're going to see um
15:52you know kind of workflow productivity
15:54coding apps um uh legal assistance
15:57medical assistance tutors
15:59all that all is great and look I'm happy
16:01to invest in a bunch of these things
16:02it's not a billion doll company well
16:05things don't start as a billion dollar
16:06company it's the question of of where
16:08how big and strategic and economic do
16:11these businesses get and so now for
16:15me I tend to like to be surprised by the
16:18entrepreneur who's thinking in a new
16:20direction that most people aren't
16:21thinking it was like one of the reasons
16:22I like the first investment that I
16:24brought to Greylock was Airbnb right cuz
16:26it's similar things like every like
16:28literally like my partners I was like
16:30people are going to rent a room or a
16:32house from other people like is this
16:34real and that kind of thing and so I
16:37similarly like to look for those kinds
16:38of things with an AI it's like what's
16:40something about the use of AI that most
16:43of the entrepreneurs who are all heading
16:45towards doing coding Assistance or
16:47productivity apps or new security
16:50paradigms haven't quite gotten that's
16:53like that new way of thinking and it's
16:54one of the reasons why like for example
16:56when we're talking about your daughter
16:57is the the role for creativ ity the role
16:59for you know kind of uh human you know
17:03understanding Humanities and so forth is
17:04still actually in fact very important
17:06because predicting what those markets
17:09might be what people might want at scale
17:12is extremely important and that's the
17:13kind of feeling of like the markets uh
17:16some that would be like completely
17:18changed by Ai and that's the opportunity
17:20oh um look an an obvious one is kind of
17:24looking at the set of different
17:27categories that people aren't
17:29you know per se thinking about you know
17:31whether it's marketplaces or networks of
17:34VAR human networks of various sorts and
17:35saying hey can AI do something
17:37interesting here and you know I don't
17:39usually when I'm ideating on ideas say
17:42them and a okay of course my top videos
17:46are like top 10 business ideas whatever
17:48but like it's just interesting where
17:49you're looking like healthcare or
17:51education in general like we're talking
17:53not about even entrepreneurship but like
17:54in general where do you feel like the
17:56biggest change is going to happen with
17:58AI like what's going to be transformed
18:00I'm hoping Healthcare well I think
18:02healthcare is an obvious and very
18:04important one think about um we have the
18:07technology today to have a medical
18:10assistant on your smartphone that's
18:12better than your average doctor that's
18:14available
18:1624x7 to everyone a smartphone that runs
18:19it under you know call it a couple
18:21dollars an hour in terms of compute cost
18:23to run it we should get that as soon as
18:26possible that doesn't mean doctor's out
18:28of work there all kinds of things for
18:29doctors to do because among other things
18:31the app may say hey these are the three
18:33things in most probability from these
18:35things but then the doctor knows oh
18:37these are the things that I'm seeing in
18:39the symptom that you didn't tell the AI
18:41that's actually really important that we
18:42need to do there's all kinds of and and
18:44a doctor can spend more time with
18:46patients because the a like hey look I
18:47had this whole conversation with my
18:49medical assistant and here's what I came
18:51up with and goes oh well let's spend
18:52more time on this one and spend some
18:54time because that's all faster given the
18:56economics of it so I think that is
18:59clearly gonna happen should happen
19:01should happen as fast as possible
19:03another one is a tutor for every subject
19:05on every age and to make this kind of
19:07like a personal comment like I've always
19:10been curious to understand quantum
19:12mechanics better because you know we
19:14have this whole new world of quantum
19:15Computing and I'm trying to understand
19:17it and I can repeat the stories that you
19:19know we read but but understanding it in
19:21some depth is one of the things I've
19:23always wanted to do well now I have a
19:24tutor that's infinitely patient they can
19:27say oh here here's the thing that you
19:29need to understand these are the
19:30questions you have about what the
19:32observer effect in quantum mechanics is
19:34and here are some of the ways to think
19:35about it yeah that makes sense okay I'm
19:37going to wrap up with two final
19:39questions can you tell me what are your
19:41three favorite AI
19:43apps my three favorite AI apps
19:47um I will say four okay all right um in
19:52part because you know my own inflection
19:54Pi has to be one of them so all three in
19:57addition um chat gbt um from kind of
20:00like a a research assistant a mid
20:03Journey from the creation and thinking
20:06of bringing me into kind of visual
20:09imagination and um and kind of being
20:12able to create things visually which I
20:14never was able to do before and then you
20:17know partially because I've been
20:19thinking a lot about we as everyday
20:22people are all going to have a coding
20:23co-pilot so I've been playing a lot with
20:26Microsoft's co-pilot and coding and
20:28getting myself back into that to
20:30understand how this is going to
20:31transform everyone's use of phones and
20:34computers yeah and the fourth is yours
20:36yes inflections pie which part of it was
20:39training uh a chatbot to be as good at
20:42EQ as it is at IQ to be kind of engaged
20:46and warm in the conversation and and I
20:49think we've actually had a great
20:51industrywide uh impact because I think
20:53as people have looked at it they've gone
20:55oh that's really important we're going
20:56to add some of that into what we're
20:57doing okay and the last question is
20:59because you're doing uh the AI version
21:02of you which looks really realistic now
21:04that I see in real life because then
21:06showed me all the videos should everyone
21:07think about creating an AI version of
21:10themselves and have you thought about
21:12like have you have your opinion of your
21:14legacy changed once you've created uh
21:16the AI because it can live longer than
21:19you can live for years although at the
21:21moment my AI agents live shorter than me
21:24because we're revising them so a so so
21:26right now they're actually it's it's
21:28shorter but you know I do think that
21:31everyone ultimately should consider it I
21:33mean especially if you you know you have
21:35kids and they have grandkids and there
21:36may be something that's kind of it's
21:38like Generations talk to each other now
21:40yes exactly so like that could be a very
21:43human enhancing case um obviously folks
21:46who are doing stuff in media like you
21:47are like I am that's very useful in
21:49various ways and we've had read AI give
21:52you know Keynotes at conferences and
21:54other kinds of things yeah I was just at
21:56that conference exactly and so I think
21:59that's another thing your front end is
22:01not the phone directly calling you but
22:03you could imagine like like your front
22:05end is your AI agent I'm trying to
22:07remember are we like they oh yeah I I
22:09remember who you are and it's like oh
22:10are we meeting for uh coffee tomorrow 2
22:12or 3 oh it's 3 and okay and that could
22:15all happen with the agent or I really
22:17need to get to read right now what's the
22:19issue let's talk about oh wait a minute
22:22this does sound important let me see if
22:23I can get them on the phone that's
22:25awesome even like adopting someone's
22:27mindset cuz I sometimes ask chbt can you
22:29think like this person yes exactly
22:32that's very useful thank you so much
22:33Reed uh you gave me a lot of Hope
22:35actually because I was like oh my God
22:37taking over everything but it's actually
22:39enhancing us and this is what your new
22:41book is about right yes and and we're
22:42doing all kinds of little AI things to
22:45also you know enhance and promote it
22:47that's awesome thank you so much you
22:49thank you

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