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Lewis Howes: The Belief Keeping You Broke Without You Knowing — Transcript

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0:00Your first point here is make money
0:02easy.
0:02>> Yes.
0:03>> And so when I ask you, when someone's
0:05coming at money, our relationship with
0:07money is already at a place kind of like
0:09finding love. We're desperate for it.
0:12We're stressed by it. We're paralyzed by
0:15it. We feel the pressure for it. What do
0:17you do when you're feeling all of that?
0:19What's the first thing you need to do?
0:21>> Step one is you need awareness. And
0:22again, you probably say this so often
0:24and people probably heard this so
0:25frequently, but if you don't have
0:27awareness on your attachment style
0:30towards money and how your nervous
0:32system is when you receive money or when
0:35money leaves you. When you have to pay
0:37your bills or give money away.
0:39I want people to create just a scenario
0:42of awareness around how you feel and how
0:45you think when you receive money, when
0:47you pay money, when you look at your
0:49bank account, when you open your purse
0:51or your wallet, and just notice, how do
0:53I feel?
0:54>> Mhm.
0:54>> Do I have shallow breathing? Do I feel
0:56relaxed? Do I feel anxious? Do I feel
0:59scarce? Do I feel abundant? Just step
1:02one is have awareness on, how do I feel
1:05and how do I think about my money? The
1:08money I have, the money that's coming
1:10in, and the money that's going out.
1:12>> Yeah.
1:12>> That's step one. And when you can just
1:14have awareness around it, you can start
1:16to say, is my relationship the one that
1:19I want to be having? Do I feel really
1:20secure around money? If not, okay,
1:24what's something I can think about?
1:26First, let me think about my money
1:27story.
1:29The story of my life around money. We
1:31grow up as kids and we
1:34watch our parents
1:36in their relationship and we tend to
1:38develop the relationship style of our
1:40parents unless we learn how to heal as a
1:42teenager and have some type of
1:44breakthrough.
1:45We're creating some type of attachment
1:46style based on what we see with our
1:47parents.
1:48But think about all the conversations
1:50your parents had around money. And if
1:52your parents didn't have a secure
1:53relationship, if they fought, did they
1:55fight about money? Were you involved in
1:58the conversation about how expensive
1:59things were? About your school or sports
2:02or programs that they had to pay for
2:03that they couldn't afford? Did they
2:05argue? Did they have challenges? Did
2:07they get divorced?
2:09Money is one of the biggest reasons
2:10people get divorced. It's one of the
2:11biggest arguments in marriage as well.
2:14So, just notice, is my nervous system,
2:16is my body, is my energy, are my
2:18thoughts stressed out around money? Do I
2:21feel scarce or do I feel abundant?
2:25That's kind of step one, and then step
2:27two is understanding your money story.
2:29Because when you can reflect on your
2:30money story, you can see what your money
2:33personality style is today.
2:35And for many years,
2:37and we can talk about both of us
2:38thinking about our past. For many years,
2:41I didn't understand money growing up. We
2:44didn't have a lot growing up. We weren't
2:46completely poor, but
2:48I wasn't as, you know, well-off as the
2:49other kids in my class. So, I always
2:51felt a little bit beneath everyone else.
2:53And so, my belief system was around
2:55that. I'm a just a little bit under
2:56everyone else. Everyone else is doing a
2:57little bit better than us.
2:59Sure, we have a home and I'm going to
3:00school, but everyone's got rollerblades,
3:02I'm in sneakers. People have Nintendo, I
3:05don't have one. I'm reading a book.
3:06Whatever it is. It was like I was a
3:07little bit beneath. And that started to
3:09shape my story, my personality style.
3:11So, I felt very insecure around money.
3:14And when I got it, I got really excited,
3:16but I didn't know what to do with it.
3:17So, I was also like afraid, I was
3:19insecure, and I was just unsure of it.
3:22And it really started to shape my
3:24personality style. Now, when I was in my
3:26teen years, my dad started to make more
3:28money and started to teach me a little
3:30bit, but I was still like just I want to
3:32be a teenager. I don't want to think
3:33about this stuff. It seems confusing. I
3:35just want to have fun.
3:37In my 20s, when I got done playing
3:41football, I I went to go pursue
3:42football, got injured, and I was on my
3:44sister's couch for a year and a half,
3:46and I had no money. And I just felt
3:48like, how am I going to make this work?
3:50How am I going to make money? I don't
3:52know what my skills are. I don't know
3:53what my talents are. This is in 2008
3:55when the economy was crashing. So, it
3:57kind of felt like it is right now with
3:59inflation going up so much right now and
4:01people worried about money in the
4:02future. I didn't understand.
4:05And I needed to find money mentors to
4:08start teaching me how to learn about how
4:10I can receive money and spend it in a
4:13more efficient way.
4:14>> Yeah, I think what I'm thinking about
4:15when I'm hearing you is if me and you
4:17went back to a place in our life where
4:20we really didn't have money.
4:22>> Yes.
4:23>> And you think about someone who's in
4:24that position who's listening to us
4:26right now
4:27and in their head they're thinking, "But
4:29how do I
4:30become abundant
4:32>> Mhm.
4:32>> when I don't have Well, like my natural
4:34thing is like I'm just struggling to pay
4:36my next bill. And me and you have both
4:38been in those situations. I remember
4:40when I was growing up, I grew up in a
4:42house where we had just enough. Like
4:45that was the language my parents used.
4:46We have just enough.
4:48And my parents would often argue about
4:50money. I remember I wasn't allowed to
4:52buy cool shoes and stuff. I'd have like
4:54the the knockoff cheapest brand from
4:56whatever, which was I actually didn't
4:57have an issue with that. I didn't have
4:58an issue with with any of it because we
5:00had food and that was my normality. But
5:02it's really interesting because the
5:03amount of times growing up, I started
5:05working when I was 14.
5:08And I think that gave me a really
5:10interesting sense of how hard it was to
5:13make money. Because I started working at
5:1514. I used to get paid £2 per street
5:19that I delivered newspapers.
5:21>> Wow.
5:21>> So, imagine there's 100 houses, it's
5:23going to take me like
5:24>> Not per house?
5:25>> No, no, no.
5:26>> Per street?
5:26>> Per street. So, I did five streets. And
5:29so, I'd get £10 at the end of the week
5:31>> Wow.
5:31>> if I did five streets. And each street
5:33would take me at least an hour. Maybe I
5:36don't know, something like that. And so,
5:37I'd walk around. I'd pull this thing and
5:40I'd deliver it. And I got an
5:41understanding of how hard it was to make
5:44money.
5:45But then that became a story for me
5:47going to your point.
5:48>> Making money is hard.
5:49>> Making money is hard.
5:50>> Mhm.
5:51>> And that there's only a certain amount
5:53of money you're allowed to make at this
5:55level. Like you're a 14-year-old. Then I
5:57worked in retail, I stacked shelves at a
5:59grocery store. I worked at a store
6:01called Morrison's, which is like working
6:03at Walmart.
6:04And there I remember I got paid like £5
6:07an hour. And then you get like time and
6:09a half if you work the weekends and the
6:11evenings.
6:12All of this to say that I probably spent
6:15my whole life only seeing zero in my
6:17bank account because everything that
6:19would come in would pay for my phone
6:21bill, my car insurance that I paid for,
6:24whatever it was that I was taking care
6:25of, so I wasn't relying on my parents
6:27apart from I lived in their home,
6:28obviously.
6:30But I always felt like money came in,
6:31money went out. And my story around
6:34money was people who have money are
6:37doing something bad. So I lived in a
6:40home whenever we went to a friend's home
6:42and they had a nice home, my family
6:44would always say, "Oh yeah, but they do
6:46dodgy stuff to make money." All the
6:47language around money was people with
6:49money are doing bad stuff. So in my head
6:51it was like, "Oh, if you have money,
6:52then you must be doing shady stuff
6:55because we don't have money and we're
6:56not doing any shady stuff."
6:57>> Right, right. You must be hurting people
6:58to make money.
6:59>> Correct. In some way, exploiting
7:01>> Taking advantage of people.
7:02>> advantage, whatever. So everything
7:04you're saying is so true
7:06because then when I got to a point in my
7:08life where I was just trying to do good
7:10and I had something like 150, 200
7:13million views on content.
7:14>> You had no money.
7:15>> I was 4 months away from being broke.
7:17>> I met you at this time.
7:18>> met you around this time.
7:19>> you at this time, yes.
7:20>> And it was really interesting to me
7:21because that was the time that I was
7:24actually doing this work, which is why
7:26this book is so powerful, because I
7:28realized that I couldn't, even with 150,
7:31200 million views, it wasn't that that
7:33made money because my story and my
7:37personality style was anxious. I felt
7:40like it was wrong to make money. Like
7:42that's actually what it was. I felt like
7:44making money was bad.
7:45>> The first thing I think you need to be
7:47aware of is that your beliefs dictate
7:50your behaviors. So, if you believe that
7:53money is bad or people who make a lot of
7:57money are bad and take advantage of
7:59others. And therefore, me having lack
8:02right now means I'm a good person. And I
8:03don't want to become a bad person. Then
8:05that belief is going to dictate your
8:06behaviors and you're going to stay in
8:08lack. You're going to stay in scarcity
8:11and you're going to see opportunities
8:12that only give you just enough as
8:14opposed to opportunities that could
8:16create incredible wealth for yourself
8:18financially, but also an emotional
8:20wealth that you've never had before.
8:22So, that's one of the things you want to
8:24understand. It's first that your beliefs
8:26dictate your behaviors.
8:27>> That's a big one by the way. That's
8:28huge. Like that I just want to point
8:30that out for people. Like that's so
8:31huge.
8:31>> your belief
8:32>> Yeah, that's huge.
8:33>> Your belief got you to a place of I am
8:36impacting hundreds of millions of people
8:38from these these videos that I created
8:40with my talents.
8:41But I don't know how to make money with
8:42them and I don't know if I actually
8:44should because then I could be bad and
8:46wrong or people could perceive me as I
8:48did something bad to make this money.
8:51>> And I'm a [snorts] spiritual person. I'm
8:53a monk. I've done all these things. I
8:55don't want to have that life.
8:57>> Yeah.
8:57>> But I want to make an impact and I don't
8:58want to be poor. So, I think a lot of
8:59people are struggling with that mindset.
9:02>> What are the other ones you hear? What
9:03are the other focusing on that beliefs
9:05here? What are you hearing from people
9:07about that That's my belief
9:08>> Yeah.
9:09>> and that's very much my history and
9:11story as you said. What other stuff do
9:13you hear from people?
9:14>> The biggest shift that will create
9:17abundance in your life
9:18is a mindset habit in unlocking wealth
9:21for yourself. And one of the big lies or
9:24one of the big blocks that holds people
9:26back from financial opportunity is that
9:29I I cannot be generous with my time, my
9:33wisdom, my knowledge, or my secrets to
9:36others cuz if I am, they will take it
9:39and run with it and I will be left with
9:41nothing. So therefore, I'm going to
9:42hoard my energy, I'm going to hoard my
9:44time, my knowledge, and only keep it to
9:47me so that others don't have good ideas
9:50or have my help. And from all the
9:52different billionaires and millionaires
9:55and financial leaders in the world that
9:56I've interviewed, I know you've
9:58interviewed a lot of them.
9:59There is a question I would always ask
10:02individuals who've made incredible
10:03amounts of money.
10:05And
10:06that keeps helping them create more
10:08wealth year after year.
10:10And they all say the same thing. Those
10:12who have had a sustainably good heart in
10:14the process.
10:15Is that you have to have a generous
10:16mindset. So the mindset habit is the
10:19first thing that you have to think about
10:20when creating abundance with your money,
10:22but also feeling abundant internally.
10:25And it's coming with generosity. So if
10:26you feel like you're stuck right now, if
10:28you feel like you have nothing. This was
10:30what you were at 8 years ago when I met
10:32you. This was where I was at 15 years
10:35ago when I was on my sister's couch. I
10:36had no money. I was in student loan
10:39debt. Was sleeping on her couch. I
10:41didn't think I had any skills. I didn't
10:43have a college degree yet. I was like,
10:45how am I going to make money if I don't
10:46know how to make money and I don't have
10:48any talent or skill and I'm in debt. I
10:50didn't understand it. It felt
10:51impossible.
10:53And the thing that I shifted when I
10:55started to meeting money mentors is I
10:57needed to learn the first habit, which
10:59is the mindset habit, which is a habit
11:01of generosity and gratitude.
11:03>> So what did that look like then? What
11:04was the practical step?
11:05>> What it looked like was how do I meet
11:08money people? People who have money,
11:09people who have success, people can
11:11teach me knowledge. I needed to come
11:13with the sense of energy, of curiosity,
11:16of possibilities, and of joy. I
11:18literally wrote a list down of all these
11:20different things that I thought were my
11:22talents. I go, how can I make money? I
11:23don't have any skills. I played football
11:26and now I'm injured. What can I do for
11:27people?
11:28But I was like, well, I'm really
11:29curious. Maybe I can just ask people
11:31questions. And never did I think in a
11:33million years that I could have a
11:3512-year-old podcast just asking
11:37questions and make millions of dollars a
11:39year. I never thought that was possible.
11:41I was in my early 20s, and I was like,
11:43you know what? I've got a lot of energy.
11:45I've got a lot of passion. So, let me
11:47bring passion and energy to other people
11:49and excitement. And that energy was
11:52infectious. And there's a currency
11:54that's tied to that energy of passion,
11:56joy, excitement, curiosity. That
11:58currency may not look like money, but
12:01for those who are older, who have no
12:03more passion, they're burnt out, they're
12:05exhausted, it is the highest form of
12:08currency. They want that. They crave
12:10that energy. They've burnt themselves
12:12out for decades. They want to feel young
12:14again. They want to feel curious again.
12:16They want to feel excited again. And
12:18when you come to someone with that
12:19energy, you are bringing a different
12:21mindset. So, the mindset of curiosity,
12:24joy, passion, presence, like just
12:27connecting with someone and asking them
12:28a question
12:30is such a valuable currency. So, we have
12:32to look into these untapped skills,
12:35talents, currencies inside of us that
12:37are hidden to others, but inside of us,
12:40they can create magic.
12:42That's one of them. Another one is just
12:43being generous with your time, with your
12:46resources, with your ideas, and helping
12:50others succeed.
12:51>> I love that because I didn't even know
12:53that then, but I was doing it
12:54unconsciously.
12:55>> Yes, you were.
12:56>> So, I really wanted to interview
12:59incredible people, but I didn't have a
13:01platform at the time when I met you. And
13:04so, I'd partnered up with Nasdaq. And by
13:06the way, just to be really clear with
13:07everyone, I didn't get paid to do this.
13:09So, Nasdaq had something where
13:11everyone's using Facebook Live, and I
13:13said, "Hey, could I have an hour in the
13:15Nasdaq building whenever I have an
13:17amazing guest that says yes, so that I
13:19can interview them on Nasdaq Live?" And
13:23they would put the picture up on the
13:25middle of Times Square.
13:26>> billboard.
13:27>> So, now I could reach out to people I
13:28looked up to.
13:29>> That's the reason why I went on the
13:30show.
13:30>> Exactly.
13:31>> didn't know who you were until I saw,
13:32"Hey, I can get you on a billboard on
13:34Times Square." I go, "That's value to me
13:36right now."
13:37>> generous and I'm trying to find a way
13:39because I don't have anything to offer,
13:41but I admire you. And it was all people
13:42I admired. It was yourself, it was Ryan
13:44Holiday said yes. Me and Ryan had met
13:46maybe once before that, but Ryan came on
13:48that show. And there were a bunch of
13:49other authors. Deepak Chopra came on
13:51that show with me. And it was all people
13:53that I'd admired, looked up to for a
13:55long time.
13:56And exactly that. That's how First of
13:58all, we became great friends off of it.
14:00But the point is, it's exactly what
14:02you're saying that even though I felt I
14:04had nothing to offer, I had to find a
14:06way to create something to offer someone
14:09of value. I didn't get paid for it for
14:11that show. I didn't get paid to run it.
14:13I didn't make any money from it. But it
14:15created an opportunity for me to connect
14:17with friends, to connect with people
14:19that were doing incredible things. And
14:21of course, allowed me to showcase my
14:22talents so that then I could show it to
14:24other people. I remember I had Ryan
14:26Harwood on the show who founded PureWow.
14:30And he just sold it to Gary V.
14:31>> Yeah.
14:32>> And that's how I met Gary. So Ryan came
14:34on my show and he was just like, "Jay, I
14:36love you. You're a great interviewer.
14:37Like, you have such great energy." He
14:39was He really liked my passion. And he
14:41said, "You got to come meet Gary." And I
14:42was like, "No way. Like, I love Gary."
14:44And so he took me to meet Gary for the
14:46first time. We had a meeting in his
14:47office and that's how I built my
14:49relationship with him. It was all thanks
14:50to Ryan. And so when you think about it
14:52now, like when I'm I've never thought
14:54about it until what you're saying.
14:55>> Yes.
14:56>> Now when I look back, Ryan's been on the
14:57podcast like four times now, whatever. I
14:59love his books. So many relationships
15:02came out of that. And so I think when
15:04you live in a world of I have nothing to
15:05offer and I don't have anything, it
15:08becomes really hard to create.
15:10>> And most people think when I have
15:11nothing, I need to take from someone
15:14else.
15:14>> Yes.
15:15>> I don't have anything, so I can't give
15:18anything if I don't have it. So I need
15:19someone to give me money right now cuz
15:21I'm broke, I'm poor, I'm stuck, I'm
15:23stressed, I'm anxious. I can't think out
15:26of myself. And this first habit is
15:28really gratitude and generosity is the
15:31gateway to abundance.
15:33And it may not mean you're going to make
15:35money right away. You didn't make money
15:37by having me on the show right away. But
15:39we became friends, I helped you, you
15:41helped me, over time we helped each
15:43other create more abundance together.
15:45Not only financially, which we've done
15:47together, but a type of richness that
15:51isn't about money.
15:53And this book, again, it's it's a money
15:55book, but it's really like it doesn't
15:57matter how much money you have if you
15:59don't feel like you have a rich life
16:00inside of you.
16:01>> That's real.
16:02>> It does not matter how much is in your
16:04bank account, how big your net worth is,
16:07if you don't feel like you have an
16:08abundant life, if you're stressed, if
16:10you're overwhelmed, if you're anxious,
16:12if you're constantly in drama, that is
16:15not abundance.
16:17A high net worth does not mean you are
16:20free. And the goal is for us to feel
16:23free every moment of our lives as often
16:26as possible, and allow money to be a
16:28tool to create incredible opportunities,
16:31memories, moments, where you can be
16:33generous with it, with the people you
16:35care about, the causes you care about,
16:38the institutions you care about, to
16:39serve more people,
16:41and feel good about doing it, not feel
16:44bad about doing it. And that's part of
16:46this process. Most people, when they
16:48lack money, they want to take from
16:50others. They want someone to help them.
16:53And you need to flip it on its head and
16:55say, "How can I help others? Even when I
16:56have nothing." That is the time to be
16:59more generous
17:00and in more gratitude, and say, "Thank
17:02you for this opportunity." Even if you
17:04have to just lie to yourself for a
17:05moment say, "I'm stuck, I'm on my
17:07sister's couch, I have no money, I'm 4
17:09months in 4 months I'm going to be out
17:10of an apartment, and I don't know where
17:12the money's coming."
17:13Just say, "Thank you, God. Thank you,
17:15universe, for this opportunity to learn.
17:17This opportunity
17:17>> to grow cuz I'll never be here again. I
17:20interview I don't know if you've had Ken
17:21Honda on, but he wrote
17:23>> Happy Money, but I haven't had him on.
17:24>> Dude, he's so cool. I love this approach
17:26to this. And he's talking similar style
17:29about how do you just live a rich life
17:31irrelevant of whether you have money or
17:33not. And again, this is the what I want
17:34people to get to. When you are poor,
17:37when you're broke, when you're
17:37struggling financially, it feels really
17:40hard to feel abundant and rich.
17:43And we want to start shifting our
17:45thoughts, our emotions, and our energy
17:46on
17:47"Okay, I know I'm in this financial
17:49situation. It doesn't feel good, but in
17:51order to get out of it, it's not feeling
17:54worse about it.
17:55It's starting to feel better about me,
17:57better about my values, my character, my
18:00kindness, my generosity, and seeing how
18:02can I add value to others?"
18:05And that's the first thing we need to be
18:06thinking about, how can I get into a
18:07richness inside of me to serve others
18:11and take care of me at the same time?
18:14And one of the practices are these
18:16social experiments or exercises similar
18:18to you that Ken has is that whenever
18:20money comes to him, whether it's a
18:22check, whether it's a Venmo payment,
18:24whatever it might be, he just says thank
18:26you to that money. He looks at that
18:28number, if it's a penny, if it's a
18:30million dollars, if it's your your
18:32normal check you get coming in in the
18:34mail every 2 weeks, he looks at it and
18:36says, "Thank you." And literally opens
18:38his heart
18:39and loves that money that comes to him.
18:42He says, "Thank you.
18:43Where do you want to go?
18:45Do you want to go to my bank account? Do
18:47you want to go to my savings? Do you
18:48want to go to investments? Do you want
18:49to go towards paying off debt? Do you
18:51want me to give you away?"
18:52And it might be a weird kind of like
18:54>> like it. Yeah.
18:54>> exercise, but I love this approach
18:59to just being mindful of money when it
19:01you pay bills, when you pay off debt,
19:03say thank you as well.
19:05"Thank you for allowing me to pay off
19:06this debt. Thank you for paying my cell
19:09phone bill so I can call my friends and
19:10family that I love. Thank you for the
19:12ability to live a richer life.
19:16>> Yeah.
19:16>> And when we start to approach money in
19:18that way,
19:20it doesn't mean money's going to fall
19:21from the sky and come to us abundantly.
19:24But we're going to start to feel more
19:26rich and abundant internally, which that
19:28energy is what will attract more
19:30opportunities. Those opportunities could
19:33lead to millions. This hostess that came
19:36to you, she brought that thankful
19:38energy, that present energy, that
19:40loving, joyful, curious energy, and it
19:43created an abundance of opportunities.
19:46>> Yeah.
19:47>> And connection. When you have no money,
19:49when you're broke, when you feel
19:51stressed out, overwhelmed, burnt out,
19:53you lost your job,
19:54you feel like you need help. And you may
19:57need help.
19:58And the best way to create abundance
20:01is to go from helplessness to
20:04helpfulness. So instead of saying, "I
20:07feel helpless. I don't know what to do."
20:09You've got to flip and say, "How can I
20:10be helpful? How can I help myself but by
20:13also helping someone else? How can I
20:15shift out of this negative energy into
20:17an energy of abundance?" Which is so
20:19hard to do when you have nothing. I
20:21remember for a year and a half feeling
20:23trapped on my sister's couch with no
20:25money, thinking, "How am I going to do
20:26this?"
20:27And there just got to be a decision
20:29where you say, "I'm going to get up and
20:31I'm going to get out of this funk, out
20:32of this energy, and choose and decide to
20:35bring energy to someone else without
20:37asking for anything in return." When you
20:39do that, you'll start to build momentum.
20:42And that's what's going to help you get
20:42to the next level.
20:43>> [snorts]
20:43>> The biggest trap is when you feel scarce
20:47and you start making money and you still
20:49feel trapped. When you see everyone else
20:52having fun with money and going on that
20:54trip with their girlfriends or buying
20:56that expensive car to show off to their
20:58guy friends or getting the nice watches
21:00or having the cool shoes and you're
21:02thinking, "Oh, if I could really have
21:04money, then I I have these things that
21:05would make me feel cool or feel better.
21:08But if we can approach life and just be
21:11like, "Man, life is so good with what I
21:14have." That is true wealth. I asked
21:17them, you know, if money walked in and
21:19you were at a party, how would you
21:21respond?
21:22And they said, "I would run to the bar.
21:25I would not make eye contact. I would
21:27gossip behind their back to other people
21:29there about money. Uh I would look down
21:31at them, but then I would use them and
21:33abuse them because I would really need
21:35money.
21:35>> [music]
21:36>> And I would ghost them afterwards."
21:38>> Wow.
21:39>> And I go, "Wow." And they were like,
21:40"Yeah, I know. It's really bad." But
21:42they were being honest.
21:42>> Yeah.
21:43>> So I want people to be honest. Like,
21:44what is your relationship with money?
21:46And just imagine
21:47>> That's crazy.
21:47>> if you were money and someone treated
21:50you that way.
21:51>> I remember [snorts] the day after I
21:52realized I was 4 months away from being
21:53broke. I must have emailed a thousand
21:56people saying, "I will do anything. Here
21:59are my skills."
22:00>> Consulting, right?
22:01>> videos. I will consult. I'll run your
22:04social media. Those weren't things I
22:06wanted to do with my life.
22:08But I needed to create a foundation from
22:10which I could then invest that into what
22:12I wanted to do. And actually that year,
22:14everything I made, I invested into
22:16starting this podcast.
22:17>> Yes.
22:18>> So everything [clears throat] I made
22:19this year went into launching On Purpose
22:21because that's not what I wanted to do.
22:23I didn't want to edit other people's
22:24videos. I didn't want to launch social
22:27media profiles. I didn't want to coach
22:29and consult. But I had those skills.
22:32>> Yes.
22:32>> this is one of the things sometimes is
22:34that we all have skills that are
22:36valuable somewhere. And they may not be
22:39the skills that you want to do for the
22:40rest of your life.
22:41>> Now, but the season of life you need to
22:43do that.
22:43>> of life and I think there's something to
22:44be said for that because we all want to
22:47be paid for what we love doing. But even
22:50my life today, I have there's a lot of
22:51things I have to do.
22:53>> Yes.
22:53>> And there's a lot of things I love to
22:54do. And that's life.
22:56>> Yeah, and like you said, the seasonal
22:57side of things. Like, when I was just
22:59getting started making money, this was
23:01in 2008, 2009, 2010. I was using
23:04LinkedIn as a platform and a tool to
23:07meet
23:08CEOs, executives, and business leaders.
23:11And I was helping them originally with
23:12their LinkedIn profile. To then just
23:14saying, "Hey, how can I help you
23:15optimize your profile? I see that it's
23:18missing some things here. I'll do it for
23:19free." And I did this to build
23:21relationships with them. And through
23:23that, they just all wanted to help me
23:24and give back to me. And then eventually
23:26someone said, "Hey, I'll pay you for
23:27this. This is really helpful." I was
23:29like, "Oh, I can make money on
23:30LinkedIn." It's not what I wanted to do,
23:32but I had a skill to do it right then.
23:34So, I did that for a few years, and once
23:37I had that foundation, I used that money
23:39to launch The School of Greatness as
23:40well, because I had a couple years of
23:42runway now.
23:43And I didn't want to do that forever,
23:45but I did it for the season. I got
23:47skills, I made money, and I created a
23:49sense of freedom for myself to do what I
23:52really wanted to do later.
23:53>> Yeah. What about this idea of
23:56I want to make money quick. Like I just
23:58want to make a million dollars in a
23:59week. I want to find that hack that
24:02solves my money problems. Like what's
24:03your take on that? Is that possible?
24:05>> I've got money wounds, and it's because
24:07I wanted to make easy money in my past.
24:10Not make money easy.
24:12And I don't know anyone that doesn't
24:14want to make easy money. Like
24:17our ego wants it to come to us now. And
24:19we want to find the quick hack or the
24:21the quick investment that's going to 10x
24:23in 2 months.
24:24Sure, there's always outliers that
24:26figure out a way to do that. But every
24:28time I've tried to do that, I've lost my
24:30money. And it's been painful. And I'm
24:32like, "Okay, I think I've learned that
24:33lesson." But there's this new like quick
24:35easy money opportunity.
24:37And every time I do it again, I'm like,
24:39"What was I thinking?"
24:40>> Yeah.
24:41>> You see that others acts like there's a
24:43way to do it so easy. If you just invest
24:46in crypto, if you just invest in this,
24:48if you just do this thing, you're going
24:49to make quick and easy money.
24:51I don't know anyone who's made hundreds
24:53of millions, millions, or billions who's
24:56lived that way.
24:57They might have invested and gone all in
25:00on one business and created generational
25:03wealth or maybe they went all in on
25:05investing in one main stock that ended
25:08up 10 or 20 x in over time.
25:10But going the quick make easy money way
25:14doesn't usually work and it's painful
25:16lessons you have to live afterwards.

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