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Lecture 11 - The Influence of Environmental Design on Social Interaction — Transcript

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  1. 0:11hi everybody. So,
  2. 0:14uh, picking up on last week's lecture
  3. 0:17where we were talking about
  4. 0:19environmental
  5. 0:20stressors and we talked about social
  6. 0:22networks being very positive for health.
  7. 0:25Can you think of any social networks
  8. 0:26that might be negative for health? I
  9. 0:29mean, are social networks always a great
  10. 0:31thing or is it contextual? Does it
  11. 0:33depend on, you know, what type of
  12. 0:34network you're in, who's in the network,
  13. 0:36what you're doing. So, Haruna, will a
  14. 0:38bureaucracy be a social network?
  15. 0:41Bureaucracy. Yeah, that can be a kind of
  16. 0:43a stalifying social network. What other
  17. 0:46kind of networks might not be so good
  18. 0:47for the spirit or behavior or health?
  19. 0:50What's your name? In a gang. Being in a
  20. 0:52gang. So, that might lead you into some
  21. 0:54pretty tricky situations that aren't so
  22. 0:56safe or helpful.
  23. 0:58other kinds of networks, prison systems.
  24. 1:02Yeah, you can think of others. You know,
  25. 1:04we we saw those networks on obesity. So,
  26. 1:08if in your network people are getting
  27. 1:10heavier, there's a tendency you're going
  28. 1:11to get heavier. So, there there are some
  29. 1:13situations where social networks per se
  30. 1:15are not going to be the ticket in terms
  31. 1:17of good health. So, we want to go over
  32. 1:18some of uh issues like that. Um but
  33. 1:22first I want to get go through the
  34. 1:23material today and yesterday I mean last
  35. 1:28uh Tuesday we were talking about
  36. 1:30responding to the environment. How
  37. 1:31people respond to environmental
  38. 1:33stressors like temperature, extreme
  39. 1:36heat, residential
  40. 1:38relocation, work overload overtime,
  41. 1:42uh natural and technological disasters.
  42. 1:44So there are a lot of stressors that put
  43. 1:46strain on our immune systems and on our
  44. 1:48physiology. So we were talking about
  45. 1:50those kind of responses last Thursday.
  46. 1:53Today we're talking about how people
  47. 1:56respond to environmental design and how
  48. 1:59that affects social interaction. So
  49. 2:00that's a different kind of response to
  50. 2:02the environment. And we can look at
  51. 2:04different levels of environmental
  52. 2:06design. So we've got facilities design
  53. 2:08like a building. This classroom is a
  54. 2:10facility. Neighborhood design which is
  55. 2:12more of a messo or intermediate scale.
  56. 2:15and then urban design or urban planning
  57. 2:17where you have the layout and the plan
  58. 2:20for a whole community. So how does
  59. 2:22design at these different levels affect
  60. 2:24our social behavior, our social
  61. 2:25interactions? Now some of these slides
  62. 2:28again will be a bit of a review. We'll
  63. 2:30pick up on some things we talked about
  64. 2:32in earlier lectures. We talked about
  65. 2:33environmental determinism which is the
  66. 2:37philosophy or the assumption that
  67. 2:39environments have direct and invariant
  68. 2:41relationships on us. So we get exposed
  69. 2:44to a germ, we get sick. That's the germ
  70. 2:46theory. Or you live close to people in a
  71. 2:48residential setting, you become friends.
  72. 2:49That's proximity determines friendship.
  73. 2:52And we have that study at at MIT by
  74. 2:56Festinger and his colleagues. And we
  75. 2:58have Winston Churchill uh emphasizing
  76. 3:00that point there. And going back to my
  77. 3:03experience as a college student at the
  78. 3:04University of Chicago, my first dorm was
  79. 3:07this high-rise here called Pierce Tower.
  80. 3:10And it was quite different than some
  81. 3:13dorms I lived in later, which is this
  82. 3:15one here, Burton Judson Courts, which
  83. 3:17was more of a low-rise Gothic kind of
  84. 3:19environment, you know, really old style
  85. 3:23uh dining rooms and nice courtyards. And
  86. 3:26I have to say that in this environment
  87. 3:28here, when you read that paper by
  88. 3:30Halahan about what it's like to live in
  89. 3:33high-rise dormitoies, that was it for
  90. 3:35me. It was a very crazy place. We uh had
  91. 3:38a lot of noise at all hours of the
  92. 3:40night. Sometimes we would roll the piano
  93. 3:41into the elevator and get a wash tub
  94. 3:44bass and somebody on the guitar and we
  95. 3:46go up and down at three in the morning
  96. 3:47playing music and the door would open
  97. 3:49and people would say, "Oh, who's making
  98. 3:51all that noise?" And the door would
  99. 3:52close. We'd be on to the next floor. So,
  100. 3:55and even crazier, some people when they
  101. 3:58were in various states of inebriation
  102. 4:00would actually go out that window and
  103. 4:03walk around the outside window and come
  104. 4:05in the other side. they could actually
  105. 4:07do this. And once in a while people fell
  106. 4:09and that wasn't so good. Uh but it was a
  107. 4:11very, you know, active, noisy, very
  108. 4:14social dormatory. When I moved into this
  109. 4:17place, it was more subdued, not as much
  110. 4:20noise, um a little bit more laid-back
  111. 4:22kind of environment. So question is, do
  112. 4:25these dormatory structures really have
  113. 4:27deterministic effects on us? And one of
  114. 4:30the themes that comes out a lot in this
  115. 4:31course is that the physical and the
  116. 4:33social environment are highly
  117. 4:35interdependent. What goes on in the
  118. 4:37physical realm often affects the social
  119. 4:39realm. We see that in the study by
  120. 4:41Appleard today on traffic volume going
  121. 4:43through a neighborhood in San Francisco
  122. 4:45and how that affects people's
  123. 4:47neighboring patterns. For example, we
  124. 4:48see that in the Hollahan study in terms
  125. 4:50of the uh number of stories that a
  126. 4:53college dormatory has at the University
  127. 4:54of Texas and how students are feeling
  128. 4:57about dorm life whether they're living
  129. 4:59on the top floors or the bottom floors.
  130. 5:01So question is are there there these
  131. 5:03deterministic effects of the physical
  132. 5:05environment on social behavior? So we'll
  133. 5:07see some examples of where that comes
  134. 5:08out.
  135. 5:10So this is the study by Hollahan and it
  136. 5:13was done at the University of Texas with
  137. 5:16110 freshmen. They wanted freshmen
  138. 5:19because they didn't want students that
  139. 5:20had had a lot of choice in living in
  140. 5:23kind of their preferred dorms. They
  141. 5:24wanted people that were assigned to the
  142. 5:26highrises, the lowrises, and then to see
  143. 5:28what happened. Can anybody summarize
  144. 5:30just quickly what the key findings of
  145. 5:33that study were? Yes. Your name again?
  146. 5:37Michelle.
  147. 5:39Yes. So, the lower floors, if you were
  148. 5:40living on the lower floors, when
  149. 5:43students filled out these questionnaires
  150. 5:44on their evaluations of residential life
  151. 5:47and the social climate scales that we
  152. 5:49talked about, Rudy Moose, uh, developed,
  153. 5:51and we'll see, we'll we'll go over that
  154. 5:53again today. They were more positive if
  155. 5:55they're on the lower floors than on the
  156. 5:57higher floors. What about women and
  157. 6:00men's students? Any differences there?
  158. 6:02Yes, Leslie.
  159. 6:04Yeah, generally the females uh were
  160. 6:07reacting more positively to the social
  161. 6:10opportunities of the dorm, to the
  162. 6:12relationship opportunities and personal
  163. 6:14development that the dorm afforded
  164. 6:16compared to the males. So that was
  165. 6:17another trend that they found. What
  166. 6:18about the differences between the
  167. 6:20high-rise 13story dormitories like I was
  168. 6:22living in that dorm at Chicago versus
  169. 6:25the low-rise dorms which might have had
  170. 6:27three or four stories? Anybody remember
  171. 6:29what happened there?
  172. 6:32Yes, your name Dave. Dave again the the
  173. 6:36people living in those high-rise dorms
  174. 6:39less positive college experience or
  175. 6:41residential experience. So these are
  176. 6:44some of the dimensions that they ask
  177. 6:46students about on the university
  178. 6:49residence uh residence environmental
  179. 6:53survey and one dimension is about how
  180. 6:56social relationships get established
  181. 6:58among members of a particular residence
  182. 7:00hall.
  183. 7:01Does that residence hall provide for
  184. 7:03your personal development and encourage
  185. 7:04it? Remember we talked about smaller
  186. 7:06behavior settings sort of cultivating or
  187. 7:08enhancing people's personal development
  188. 7:10in terms of leadership style. So
  189. 7:12depending on the size of the facility
  190. 7:14you can have very different outcomes in
  191. 7:15terms of development and also does the
  192. 7:18organization emphasize maintenance
  193. 7:21staying static or does this emphasize
  194. 7:23change and there are a lot of companies
  195. 7:25in our uh industrial world that are very
  196. 7:28focused on sort of maintenance uh you
  197. 7:32know some of the the blue chip utility
  198. 7:34stocks uh that are on Wall Street are
  199. 7:36all about sort of maintaining that sort
  200. 7:39of blue chip constancy
  201. 7:41and reliability. Whereas other companies
  202. 7:43are very much into sort of capturing the
  203. 7:46moment and current trends, whether that
  204. 7:48be Google or Facebook. Uh so their
  205. 7:50environments reflect that emphasis on
  206. 7:52change. They're very flexible
  207. 7:54environments and they have a a different
  208. 7:56feel or ambiance or social climate we
  209. 7:58would say than companies that have more
  210. 8:01rigid kinds of work environments. So
  211. 8:03these are some of the social climate
  212. 8:06dimensions that were affected by the
  213. 8:08physical features of the the residence
  214. 8:11halls. Now when we start talking about
  215. 8:13social climate we need to go back to
  216. 8:16this exemplar of a dysfunctional
  217. 8:18environment Puitiggo in St. Louis where
  218. 8:2233 11story buildings were constructed on
  219. 8:24this 57 acre site in St. Louis near
  220. 8:27north side and originally the uh Puit
  221. 8:33buildings were going to be for
  222. 8:34African-American residents and the IGO
  223. 8:38complex was going to be for white
  224. 8:39residents and they were named after like
  225. 8:42Wendell uh Puit was an African-American
  226. 8:45uh World War II pilot and Igo was a
  227. 8:49congress US congressman. But when
  228. 8:52segregation was ruled
  229. 8:54unconstitutional, they merged uh the you
  230. 8:57know the racial composition of those
  231. 8:58buildings and a lot of people at that
  232. 9:02time felt uncomfortable with that. But
  233. 9:03more than that, the structure of those
  234. 9:05buildings uh really discouraged what has
  235. 9:09been called defensible space. People
  236. 9:11feeling like they have a kind of
  237. 9:12security or defensibility of their
  238. 9:14environment. One of the things that
  239. 9:16happened is because revenues were very
  240. 9:18tight u during the time these were
  241. 9:21built. It was 1951 to
  242. 9:231956. Um a lot of amenities from those
  243. 9:26buildings were cut out. So rather than
  244. 9:28having the elevators stop at every
  245. 9:29floor, they stopped on the fourth floor,
  246. 9:32the seventh floor, the 10th floor. They
  247. 9:33had these skip stop elevators and they
  248. 9:36thought that would be more efficient.
  249. 9:37Plus, they had these sort of public
  250. 9:39areas, internal public areas outside the
  251. 9:42elevator where you had different
  252. 9:43apartments opening onto them. But what
  253. 9:45this did is it brought a lot of
  254. 9:47different strangers to each floor who
  255. 9:49didn't really live on that floor. So,
  256. 9:51you had less recognizability of the
  257. 9:54residents at each floor. It made it a
  258. 9:56more kind of unpredictable environment,
  259. 9:58if you will. And a lot of the crime that
  260. 10:01happened in those buildings were in
  261. 10:02these interior spaces near the elevators
  262. 10:04where you have people getting off from a
  263. 10:06lot of different floors. They don't know
  264. 10:07who's who. And so that defensible space
  265. 10:10factor was very low in those buildings.
  266. 10:13And you have a lot of graffiti. You have
  267. 10:14a lot of vandalism. And the way these
  268. 10:16buildings are cited to the street,
  269. 10:19there's very little opportunity of the
  270. 10:21residents knowing if someone comes in
  271. 10:23along here to this entry point, did they
  272. 10:25belong to this building, that building?
  273. 10:27Uh there were close to 3,000 residential
  274. 10:30apartments in Puitigo. So you wanted to
  275. 10:33give people kind of that transition
  276. 10:35space when we talk about intimacy
  277. 10:36gradients going from very public to
  278. 10:38semi-public semi-private to private
  279. 10:40apartments. You want to give people that
  280. 10:42transition so they can recognize who
  281. 10:44belongs who doesn't. Pruitigo was was
  282. 10:47pretty bad on those different
  283. 10:48dimensions. Now we're going to show you
  284. 10:50a film that was developed around the
  285. 10:52time Puitigo was being constructed and
  286. 10:55after it was constructed in the 1950s.
  287. 10:58As you know, in 1972, that whole project
  288. 11:00had to be demolished. It was so
  289. 11:02dysfunctional, no one would live there,
  290. 11:04and there was so much crime, so much
  291. 11:06vandalism that people just checked out
  292. 11:08and and the city had to demolish the
  293. 11:10whole thing. So, they wasted millions of
  294. 11:11dollars on that project, even though
  295. 11:13initially it was heralded as a great
  296. 11:16architectural solution to low-income
  297. 11:17housing.
  298. 11:20These developments are run by the St.
  299. 11:21Louis Housing Authority. This is a far
  300. 11:24cry from the crowded collapsing
  301. 11:26tenementss that many of these people
  302. 11:27have known here in bright new buildings
  303. 11:30with spacious grounds they can live. It
  304. 11:33was a very beautiful place like a big
  305. 11:35hotel resort. I'd say it was like an
  306. 11:38oasis in the desert. All this newness. I
  307. 11:42never thought I would live in that kind
  308. 11:45of a surrounding. What happened?
  309. 11:49Well, one day we woke up and it was all
  310. 11:50gone.
  311. 11:52We pulled up with the moving van. I knew
  312. 11:55at that point that it was hell on earth.
  313. 11:57Puanigel looks like a battleground.
  314. 11:59Vandalism and neglect have left fear
  315. 12:01among the remaining occupants. In the
  316. 12:03middle 50s, St. Louis thought it had
  317. 12:05solved its lowcost housing need, but
  318. 12:07instead a monster was created. The
  319. 12:09experiment had gone terribly arrive. It
  320. 12:12was just uncontrollable.
  321. 12:19[Music]
  322. 12:22Prudigo is such a symbol that we tend to
  323. 12:25forget that it is no different than the
  324. 12:27city that surrounded it. What happened
  325. 12:29to St. Louis was tragic, but that's
  326. 12:32simply not how we've told the story.
  327. 12:35Puitigo was always fighting against this
  328. 12:40terrible rip tide of destruction in the
  329. 12:43midst of an economy that was dying.
  330. 12:48the strong, tightlyknit communities and
  331. 12:51families in which I grew up had begun to
  332. 12:53shatter and it wasn't there. It was one
  333. 12:55of the most tragic things I've I've
  334. 12:59seen. It seemed to me that we were being
  335. 13:02penalized for being poor. That caused so
  336. 13:07much anger.
  337. 13:10Persons that don't have a decent place
  338. 13:11to stay are willing to take these kind
  339. 13:13of chances. where we live. We're taking
  340. 13:16chances. This is it. This is out of
  341. 13:20control and we are no longer going to
  342. 13:21put up with it. We're not going to
  343. 13:23tolerate this anymore.
  344. 13:25I'm saying as tenants, we've got to draw
  345. 13:28a line and say no more.
  346. 13:31No more.
  347. 13:33[Music]
  348. 13:51The destruction of Pruadigo was heralded
  349. 13:54as the end of modernist architecture by
  350. 13:56some architectural critics. And the
  351. 13:59architect who developed the plans for
  352. 14:01Puitigo was the same architect who uh
  353. 14:04designed the World Trade Center in New
  354. 14:06York. and he was very much influenced by
  355. 14:09the high density design philosophy of
  356. 14:12corbusier lake kobusier in France and uh
  357. 14:16next next week when we start talking
  358. 14:17about urban design in more detail we'll
  359. 14:20see what those sort of principles were
  360. 14:22of modernist modernist architecture but
  361. 14:25that kind of shows you what was
  362. 14:26happening at crew Iigo and and what did
  363. 14:28in that whole investment and that whole
  364. 14:31project yeah your name Kevin Kevin do
  365. 14:34you think the demolition of the building
  366. 14:36would have happened if it was built in a
  367. 14:38different location with a different
  368. 14:39culture in a different area. That's a
  369. 14:41good question. I think uh u one of
  370. 14:45the observations of Prudiggo is that it
  371. 14:47was built in a an area that was already
  372. 14:49somewhat stigmatized in St. Louis as
  373. 14:52being poor u and being dangerous. And
  374. 14:57also you had the flight away from the
  375. 14:59city. There were a lot of people that
  376. 15:00didn't want to live in the downtown
  377. 15:01core. And Puitigo was intended to try to
  378. 15:04bring people back to the the central
  379. 15:06city just like in New York and Manhattan
  380. 15:09you had these really large uh public
  381. 15:11housing authority u apartment complex is
  382. 15:14multi-story but St. Louis was a
  383. 15:16different kind of environment and people
  384. 15:18were less keen to live in the center of
  385. 15:20the city. So when you site these kind of
  386. 15:22buildings in places that already have
  387. 15:24some things going against them some
  388. 15:26cards stacked against them they're less
  389. 15:28likely to be successful. So that's a
  390. 15:30good point.
  391. 15:34Now, some of the research that came out
  392. 15:36of Puadigo by people interested in
  393. 15:38environment behavior emphasized the
  394. 15:40design features of those structures that
  395. 15:43made it difficult to establish
  396. 15:45defensible space or bringing the
  397. 15:48environment under occupants control of
  398. 15:50it. The feeling that they have some
  399. 15:52control over what goes on in that
  400. 15:54environment. And one of the major
  401. 15:57proponents of defensible space was Oscar
  402. 16:00Newman, an urban sociologist. Uh this is
  403. 16:03his book on defensible space. And these
  404. 16:05are some examples of the projects that
  405. 16:07he studied in New York and in other
  406. 16:09cities. These are from New York. The
  407. 16:11Tilden buildings. Uh these low-rise uh
  408. 16:15Brownville houses and the Van Djk
  409. 16:17buildings here. And then u a development
  410. 16:21called Brookallin which was more
  411. 16:23low-rise. and then this van Djk uh these
  412. 16:26kind of buildings here where you see
  413. 16:28that same kind of pattern as Puitigo you
  414. 16:30have these geometrically arranged uh
  415. 16:33mega structures but it's very hard for
  416. 16:35people to establish any kind of
  417. 16:37secondary territory in here uh or
  418. 16:40transition between public street and
  419. 16:42private apartments it's a kind of a no
  420. 16:44man's land and that's one of the
  421. 16:46problems with these low defensible space
  422. 16:50environments now what Newman found is
  423. 16:53that If you compared the buildings that
  424. 16:56had six or less stories with those that
  425. 16:59were greater than six stories and these
  426. 17:00buildings here have 14 stories and then
  427. 17:03you cross that variable with project
  428. 17:05size number of residential units per
  429. 17:07building less than a thousand or greater
  430. 17:10than a thousand apartments.
  431. 17:12What happens is this mean of 67 here in
  432. 17:16terms of the number of cases of crime uh
  433. 17:20is highest where you have the highstory
  434. 17:22buildings and the very dense uh large
  435. 17:26number of apartment residences. So you
  436. 17:28get that jump in crime there number of
  437. 17:30crimes per thousand residents uh when
  438. 17:33you combine the the height of the
  439. 17:35building and the density of the
  440. 17:36building. So that was a key finding uh
  441. 17:39from his research. Now he found some
  442. 17:41other things that were pretty
  443. 17:42interesting. Um when he plotted the
  444. 17:45building height in the number of floors
  445. 17:47and these are height bracket here
  446. 17:49different categories of buildings with
  447. 17:51two stories, four stories, six, eight.
  448. 17:53He found this linear relationship
  449. 17:55between robberies per thousand families
  450. 17:58and building height, number of stories.
  451. 18:00So this looks like environmental
  452. 18:02determinism, right? You you the more you
  453. 18:04go up in height, the more robberies. So
  454. 18:06there's something about that density and
  455. 18:08height that's breaking down the social
  456. 18:10fabric where people can't recognize each
  457. 18:12other, they don't care about each other
  458. 18:13as individuals, and it's more of a
  459. 18:15jungle almost.
  460. 18:17Another thing that Newman found is that
  461. 18:19when you broke down and disagregated
  462. 18:22where the crime happened
  463. 18:24uh in the the threetory buildings, the
  464. 18:28uh mid-rise 6 to sevenstory or 13 to 30
  465. 18:31story buildings. Certainly in these
  466. 18:34categories here inside the apartments
  467. 18:36and on the outside grounds, you had
  468. 18:38somewhat of a jump higher numbers for
  469. 18:40the higherrise buildings. But where you
  470. 18:42really see the jump is in the interior
  471. 18:45public spaces. And these are those
  472. 18:47unprotected spaces around the elevators
  473. 18:49where people really didn't recognize
  474. 18:52each other and it was kind of a a very
  475. 18:55low defensible kind of situation and
  476. 18:57that's where you get uh the greatest
  477. 18:59increase because of the height of the
  478. 19:01building or the number of stories. So
  479. 19:02that was a pretty interesting finding
  480. 19:04that he came up with and in general he
  481. 19:07uh concluded that there are certain
  482. 19:10factors that enhance defensible space.
  483. 19:13So one is to provide clear definitional
  484. 19:16territorial definition of space which is
  485. 19:18to say give people those intimacy
  486. 19:21gradients that are clearly visible
  487. 19:22between the public to the semi-public to
  488. 19:25the private. Don't go immediately from
  489. 19:27the public to the private. Like in
  490. 19:30engineering plaza uh the tall
  491. 19:33engineering building the original
  492. 19:34engineering building you have a a public
  493. 19:37plaza out there and then you go into an
  494. 19:38elevator and you go right up to where
  495. 19:40the offices are. There's no lobby.
  496. 19:42there's no transition between the plaza
  497. 19:45and some kind of entry into that
  498. 19:47engineering building here on our campus.
  499. 19:49So that's what he means by sort of
  500. 19:50breaking out that transition between
  501. 19:52public to private and defining the
  502. 19:55territory. Remember we talked about
  503. 19:56territoriality and personal space and
  504. 19:58how you define territories whether it's
  505. 20:00a dorm room or some other kind of
  506. 20:02environment by personalizing it by
  507. 20:04putting up evidence of group identity
  508. 20:06and things like that. positioning
  509. 20:08windows so that residents can survey
  510. 20:10interior and exterior public spaces.
  511. 20:13Newman was really big on surveillance.
  512. 20:15If people can look out their window and
  513. 20:18know who belongs and who doesn't belong,
  514. 20:20that puts eyes on the street in a sense
  515. 20:22so that it's less likely that somebody's
  516. 20:24going to be there and sort of be
  517. 20:26unrecognized as not belonging and
  518. 20:28therefore be able to commit some kind of
  519. 20:30a crime that if they were recognized
  520. 20:32wouldn't have happened.
  521. 20:34adopt building forms that avoid
  522. 20:35perceived stigma and vulnerability. And
  523. 20:38there are certain building forms that we
  524. 20:40see repeating in the Newman defensible
  525. 20:43space research puit Cabrini Green in
  526. 20:45Chicago which was another dysfunctional
  527. 20:48residential complex where you have these
  528. 20:50mega structure high-rise buildings with
  529. 20:52no sort of semi-public semi-private
  530. 20:54space adjacent to them and that conotes
  531. 20:58that reads sort of poor lowincome not
  532. 21:01defended. So there's certain symbolic
  533. 21:03meanings of those building forms that
  534. 21:05have to be avoided according to Newman.
  535. 21:08And then finally, uh, as we were saying
  536. 21:10before, try to locate those buildings in
  537. 21:12areas that don't always already have
  538. 21:14some stigma attached to them. So people
  539. 21:16are going to be biased against living
  540. 21:18there or going there in the first place.
  541. 21:20And areas of environments do acquire
  542. 21:23these symbolic meanings. Uh, for
  543. 21:26example, South Central LA after the
  544. 21:28riots there, uh, people riding on the
  545. 21:31freeway through that area were very
  546. 21:32reluctant to stop and have a hamburger,
  547. 21:34for example. They didn't want to have
  548. 21:35fast food there. Um, I had a I worked
  549. 21:38with a graduate student who did a
  550. 21:40dissertation where she photographed
  551. 21:42various areas in South Central LA in
  552. 21:44other parts of LA like Westwood,
  553. 21:46Burbank, and she put different labels on
  554. 21:48them. She took a South Central LA uh,
  555. 21:51image or photograph and called it
  556. 21:53Westwood. people were much more positive
  557. 21:55about that environment even though it
  558. 21:56was actually in South Central LA. So
  559. 21:58people develop these biases and these
  560. 22:00prejudices based on the history of
  561. 22:02what's happened in those
  562. 22:06environments. Now from an environmental
  563. 22:08psychology point of view and an urban
  564. 22:10design or facilities design point of
  565. 22:12view, there are strategies we can use to
  566. 22:15enhance defensible space. So that's what
  567. 22:17I want to talk about next. you know what
  568. 22:19are some design strategies we can use to
  569. 22:23create a stronger sense of personal
  570. 22:24space. One of them or stronger sense of
  571. 22:27defensible space. One strategy is to use
  572. 22:29color and enclosure. So here you've got
  573. 22:32this recreational sort of semi-public
  574. 22:34semi-private area attached to these
  575. 22:36buildings by virtue of the fact that
  576. 22:38you're repeating this color scheme here
  577. 22:40in this outside environment. The same
  578. 22:42color scheme that's on the front door.
  579. 22:44So it's sort of tying that space to that
  580. 22:47environment.
  581. 22:48So people that are in that space are
  582. 22:50presumed to be residents or visitors of
  583. 22:52the residence. Another thing that we
  584. 22:55want to try to do is go back to Chris
  585. 22:57Alexander's notion of intimacy
  586. 22:59gradients. Uh he claimed in this book a
  587. 23:02pattern language that it's important to
  588. 23:04lay out buildings or neighborhoods
  589. 23:06according to a sequence that begins with
  590. 23:08the public entrance and leads into
  591. 23:11slightly more private areas and finally
  592. 23:12to the most private domain. So, even in
  593. 23:14these low-income apartments, you give
  594. 23:17the residents at least a symbolic porch
  595. 23:19where anybody going from the sidewalk
  596. 23:21onto the porch is entering a kind of
  597. 23:23semi-public semi-private zone. So, it's
  598. 23:25a transition into the more private part
  599. 23:28of the the uh apartment. And also in a a
  600. 23:31work environment here you might create
  601. 23:34this sort of social space buffer zone
  602. 23:36semi-public semi-private for team
  603. 23:38interaction where the individual can go
  604. 23:40into the private workspace pull this
  605. 23:42door closed and have more solitude. So
  606. 23:44you want these intimacy gradients as
  607. 23:46much as possible in in various kinds of
  608. 23:48environments. Now I'm going to uh go to
  609. 23:50the other slides for a minute and show
  610. 23:51some examples of these strategies.
  611. 23:55So, here we are back at Puitigo before
  612. 23:57it was torn down. And you can see the
  613. 24:00lack of an intimacy gradient here.
  614. 24:01You've got the public street and you go
  615. 24:04right into the guts of the building. Uh
  616. 24:06you not really defining this area as
  617. 24:08attached to the building in a meaningful
  618. 24:11way. Lot of graffiti in the interior
  619. 24:13public spaces around the elevators and
  620. 24:15the
  621. 24:16stairwells. Uh you had play areas that
  622. 24:19were kind of minimalist. They they had
  623. 24:21to cut out of those projects the
  624. 24:23original plans. They had to cut out
  625. 24:25gardens. They had to cut out the more
  626. 24:27enhanced play areas and playgrounds and
  627. 24:29they gave people some hoops and some
  628. 24:31areas to uh play raetball. But basically
  629. 24:34the parents had a hard time keeping
  630. 24:36surveillance of over where their kids
  631. 24:37were because they were so high up on the
  632. 24:40top floors. So eventually this whole
  633. 24:42thing had to be torn down. And if we go
  634. 24:45into some of the strategies that can
  635. 24:47help enhance defensible space, one of
  636. 24:49those strategies is elevation. So I'm
  637. 24:52going up the stairs now. And that
  638. 24:54doesn't necessarily take me to a more
  639. 24:56private area of this room. But in this
  640. 24:58space, as you go up the stairs, you go
  641. 25:01from the public parking lot to these
  642. 25:04different landing zones here, these
  643. 25:06different levels, and finally, you get
  644. 25:07up into the private apartment. So you're
  645. 25:09making a transition as you go through
  646. 25:11this landscape. So you can use
  647. 25:13elevation, you can use landscaping to
  648. 25:15conote that you're moving from a public
  649. 25:17to a private area. You're trying to beef
  650. 25:18up those those uh intimacy gradients.
  651. 25:22Okay? You can do that again with color.
  652. 25:24You can try to tie this public sidewalk
  653. 25:27to the uh residential structures by
  654. 25:30bringing those colors up on the wall
  655. 25:31here, just as they did in that other
  656. 25:33slide I showed you where they're
  657. 25:34bringing the color uh to match the
  658. 25:36doors, the front door colors. And here
  659. 25:39again, they're using that colored
  660. 25:40asphalt to define this outside area as
  661. 25:43attached to this residential facility.
  662. 25:46So that people who are out here are
  663. 25:47assumed to be part of that community. So
  664. 25:50it helps sort of communicate through the
  665. 25:53environment who belongs, who doesn't,
  666. 25:55and that increases more defensible
  667. 25:57space. Another strategy you can use is
  668. 26:00site planning. So in this particular
  669. 26:02instance, the designers created a kind
  670. 26:04of L-shaped block and they created a
  671. 26:08buffer zone that was bounded by these
  672. 26:10two sides of the apartment building so
  673. 26:12that residents could look out of their
  674. 26:14windows here on this buffer zone which
  675. 26:16is you know attached to these buildings
  676. 26:18only and that provides the transition
  677. 26:21from the public street into the
  678. 26:23semi-public semi-private play area here
  679. 26:25or sitting area and then into the
  680. 26:27apartments. So you create this kind of
  681. 26:29buffer zone for the different entries of
  682. 26:32that building. So that's using site
  683. 26:33planning. By by you know citing the
  684. 26:35building in a geometric way, you create
  685. 26:37that greater defensible space
  686. 26:38surveillance opportunities.
  687. 26:42And here again is that apartment
  688. 26:43building uh in Maryland where they're
  689. 26:46creating these small porches and they
  690. 26:48look very minimal, but at least they're
  691. 26:50giving the residents some inclination
  692. 26:53that they have this transition from
  693. 26:55public to
  694. 26:57private. Here in Baltimore, uh you have
  695. 27:00those porches again signified by some uh
  696. 27:03plant decorations to give give that
  697. 27:06community some social identity that
  698. 27:08people care about that community that
  699. 27:10there's a sense of sort of uh
  700. 27:12jurisdiction over that place by the
  701. 27:14families that live there. And one other
  702. 27:16strategy that's been used, and we'll
  703. 27:18talk more about this when we get into
  704. 27:20the role of nature in human behavior,
  705. 27:23but uh some low-income communities in
  706. 27:25New York and other large cities have run
  707. 27:27gardening programs for the residents
  708. 27:29where they give the residents some
  709. 27:31gardening supplies, some seeds, some
  710. 27:34tools, and they have a contest at the
  711. 27:36end of the summer to see who grows the
  712. 27:37best vegetables and who wins that
  713. 27:39contest. And these these programs are
  714. 27:42very uh helpful in sort of bringing the
  715. 27:45residents together. Sometimes gang
  716. 27:46members will get involved to protect the
  717. 27:48gardens and there's a whole kind of
  718. 27:49synergy that happens uh to create more
  719. 27:53positive social climate, more defensible
  720. 27:55space. So you try to create activities
  721. 27:57near those environments that accomplish
  722. 28:00that. Okay. So just recapping the
  723. 28:03examples that I've talked
  724. 28:05about, these are some strategies that
  725. 28:09you can use as a designer to enhance
  726. 28:12defensible space. Color coding of
  727. 28:14secondary territories to attach them
  728. 28:16more clearly to primary territories. The
  729. 28:17primary territories are the apartments
  730. 28:20themselves. Site planning of buildings
  731. 28:22to create natural buffer zones that can
  732. 28:24be surveyed by the residents. using
  733. 28:27elevation and landscaping to mark
  734. 28:29transitions between public and private
  735. 28:31areas. Establishing interaction spaces
  736. 28:34like gardens for residents adjacent to
  737. 28:37apartment buildings. So what you can do
  738. 28:40is you can capitalize on these different
  739. 28:42strategies to take an environment that
  740. 28:44might be low-inccome, it might have some
  741. 28:46limitations to it, but through
  742. 28:48environmental
  743. 28:49design enhance the social climate, the
  744. 28:52social properties of that environment.
  745. 28:56Now we said that physical and social
  746. 28:59environments are highly interdependent.
  747. 29:01They influence each other in major major
  748. 29:03ways. This is a great example. This
  749. 29:06study that was assigned for today by Don
  750. 29:08Appleard. How many of you have read
  751. 29:11Appleard's work before? Any of
  752. 29:14you? Well, he's a really influential
  753. 29:17urban designer uh who taught at the
  754. 29:19University of California, Berkeley for
  755. 29:20many years and he unfortunately died
  756. 29:23very early in an automobile accident.
  757. 29:26But some of his signal contributions to
  758. 29:29the field were to study the effects of
  759. 29:32traffic and traffic volume on social
  760. 29:34behavior. And he did this really
  761. 29:36interesting study in San Francisco where
  762. 29:38he com he took the same basic
  763. 29:40neighborhood with the same racial
  764. 29:41composition and so socioeconomic status
  765. 29:45but some of the streets had 2,000
  766. 29:47vehicles going through them per day. The
  767. 29:49moderate traffic streets had 8,000
  768. 29:51vehicles per day and the heavy traffic
  769. 29:53streets had 16,000 vehicles today. So
  770. 29:56you've got a lot more traffic volume in
  771. 29:58that bottom situation there. And he then
  772. 30:01asked people to draw their home
  773. 30:03territory. what did they regard as their
  774. 30:05home territory in those different
  775. 30:07environments, those different streets?
  776. 30:09And what he found is in the lightly
  777. 30:10traveled streets, people referred to
  778. 30:14their their territory as the whole
  779. 30:16block. I feel that my home extends to
  780. 30:18the whole block. Street life doesn't
  781. 30:20intrude into the home. Only happiness
  782. 30:22comes in from the street. That's a
  783. 30:24pretty positive comment. Uh I definitely
  784. 30:26think of my of this whole building as my
  785. 30:28home. I feel a sense of responsibility.
  786. 30:31These are some of the comments that his
  787. 30:33respondents made when he surveyed them
  788. 30:35about their neighboring behavior. Who
  789. 30:37did they neighbor with? How broad was
  790. 30:39their conception, their cognitive map of
  791. 30:41their territory? On the moderately
  792. 30:44traveled street, you had u a more
  793. 30:47shrunken notion of social territory. You
  794. 30:51had people not as many people drawing
  795. 30:53the whole block. Some were drawing the
  796. 30:54whole building. Some were drawing just
  797. 30:55their immediate apartment.
  798. 30:58And uh in the heavy traffic street,
  799. 31:00that's where you saw the most contrast
  800. 31:02with the lightly traveled street. So
  801. 31:04people here are saying it's impersonal
  802. 31:05and public. Noise comes from from the
  803. 31:08street and intrudes into my home. My
  804. 31:11territory is just this apartment, not
  805. 31:12even that. So what happens in these
  806. 31:15neighborhoods, these streets, is that
  807. 31:16fewer kids are outside playing. It's a
  808. 31:18less walkable environment because of the
  809. 31:20pedestrian safety concerns. And you see
  810. 31:23this kind of deficit at the social level
  811. 31:27created by the higher traffic volume. So
  812. 31:29you've got the physical environment
  813. 31:30knocking down and diminishing the social
  814. 31:33interaction and neighboring. So it's a
  815. 31:35it's it looks like a pretty
  816. 31:36deterministic effect. And it might be
  817. 31:39different depending on certain
  818. 31:41contextual features of neighborhoods,
  819. 31:43but generally high volume traffic does
  820. 31:46tend to do that to neighborhoods. It
  821. 31:47makes them less sa safe. It makes them
  822. 31:49less child-friendly and less sociable.
  823. 31:52Now when we look at pedestrian safety, I
  824. 31:54was talking about, you know, children
  825. 31:56not playing on those heavily traveled
  826. 31:58streets. Uh when you look at these
  827. 32:01different types of transit and deaths
  828. 32:03per 100 million miles
  829. 32:05traveled, driving is associated with 1.4
  830. 32:09uh deaths per 100 million miles
  831. 32:11traveled. Flying just 0.2. So flying
  832. 32:13tends to be a lot safer than driving,
  833. 32:15but walking is associated with nearly 50
  834. 32:18deaths per 100 million miles traveled.
  835. 32:20So pedestrians have a a harder go of it
  836. 32:23in our cities, especially in some
  837. 32:26freeway dominated cities like Houston,
  838. 32:28Miami,
  839. 32:30LA. So in the next part of the lecture,
  840. 32:33I'm going to give you a little break
  841. 32:34now. In the next part of lecture, as we
  842. 32:36finish up, I want to go through traffic
  843. 32:37calming strategies. How do you take a
  844. 32:39neighborhood and calm down the traffic,
  845. 32:42slow it down so it's safer for
  846. 32:44pedestrians, but also make the
  847. 32:45neighborhood more walkable so that it
  848. 32:47provides more amenities for people to
  849. 32:49actually be out in the neighborhood and
  850. 32:51walking around? So, take about a 5m
  851. 32:53minute break. Okay, we're back.
  852. 32:57Next thing we're going to do is we're
  853. 32:58going to see a um a short video by
  854. 33:01Donald Appleard that was made using the
  855. 33:04Berkeley Environmental Simulation
  856. 33:06Laboratory and it demonstrates how he
  857. 33:09developed some ideas about traffic
  858. 33:11calming. So it's a pretty good
  859. 33:13indication of how the research developed
  860. 33:14at Berkeley. So I'd like you to see this
  861. 33:17and it's kind of a cross between
  862. 33:19environmental assessment research and
  863. 33:21simulation research as well as traffic
  864. 33:24calming.
  865. 33:32Nearly everyone lives on a street.
  866. 33:34People have always lived on streets.
  867. 33:37They are the only true public places in
  868. 33:39our cities. Here is a residential street
  869. 33:41in San Francisco where many families
  870. 33:44with children live. It's late afternoon
  871. 33:47after school and the children are all
  872. 33:49out on the street. They play around
  873. 33:52between the cars for the street is
  874. 33:54almost the only open space
  875. 33:55available. But traffic here is light.
  876. 33:59Not too many cars can drive through. In
  877. 34:02fact, it's quite a unique street. On
  878. 34:04most streets in San Francisco, the
  879. 34:06traffic has all but suppressed this kind
  880. 34:08of street life. Now, this film is going
  881. 34:11to show a few ways in which more livable
  882. 34:14streets can be created. We will do it by
  883. 34:16bringing a street into the laboratory.
  884. 34:19Here it is. A two-way street with
  885. 34:22parallel cars parked on each side. Quite
  886. 34:25dangerous because children can dart out
  887. 34:27from behind
  888. 34:29them. Now, the first thing we can do is
  889. 34:31this. We can group the parked cars.
  890. 34:34Right angle parking stacks them more
  891. 34:36compactly and makes some room for other
  892. 34:38resident
  893. 34:40activities. A street corner plaza can be
  894. 34:43created in front of the market.
  895. 34:45The wider sidewalk along the houses can
  896. 34:47be used for individual front gardens and
  897. 34:51residents can come out on the
  898. 34:53street. The street is narrower and one
  899. 34:56way. Parking is a little difficult. All
  900. 34:59helping to slow the
  901. 35:20cars.
  902. 35:27[Music]
  903. 35:32Another solution is diagonal parking.
  904. 35:36This makes the sidewalk wider.
  905. 35:43Children who are hidden behind other
  906. 35:45kinds of parking stand a better chance
  907. 35:48to see and be seen by passing cars. But
  908. 35:52we could make a more effective change by
  909. 35:54turning the end of a street into a
  910. 35:56carac. The parking spaces lost are
  911. 35:59placed along the end of the street,
  912. 36:02leaving enough space for a communal
  913. 36:04garden.
  914. 36:23While reducing and narrowing the traffic
  915. 36:25space is one way of increasing resident
  916. 36:28space, sharing the street space is a new
  917. 36:32alternative. In the Netherlands, such a
  918. 36:34street is called a vonf. W O N E RF, and
  919. 36:40that means residential yard or a garden
  920. 36:43street. Here, pedestrians have the legal
  921. 36:45right of way. Car drivers are allowed
  922. 36:48into the space, but only if they drive
  923. 36:51under 15 mph.
  924. 36:59A curb or ramp must be passed over on
  925. 37:02entry and the sidewalks are expanded to
  926. 37:04take in the whole
  927. 37:07street. We have accommodated the same 18
  928. 37:10cars that were in the other
  929. 37:12alternatives. Naturally, empty parking
  930. 37:14spaces will be used by children and they
  931. 37:16have been found to play more in the
  932. 37:18street space. These streets have become
  933. 37:21so popular in Holland that over 800 Von
  934. 37:24Evan have now been
  935. 37:26constructed in the late afternoon hours.
  936. 37:29This street could become alive with
  937. 37:31people and yet remain a peaceful
  938. 37:33sanctuary away from the
  939. 37:37[Music]
  940. 37:47traffic. In this film, we have started
  941. 37:50to redesign the inner city street. Our
  942. 37:54next film will take a look at the future
  943. 37:56residential street as energy
  944. 37:59conservation becomes more urgent. For
  945. 38:02example, smaller, more energyefficient
  946. 38:04cars. Here is the first one on the
  947. 38:07block. What if everyone had one? They
  948. 38:10require about 1/4 of the space of a
  949. 38:12current American car. And the moving
  950. 38:14lanes could be much narrower, all
  951. 38:17opening up more space for resident use.
  952. 38:24Now, the redesign of streets and cars
  953. 38:27can not only protect residents and
  954. 38:29children from the negative effects of
  955. 38:31traffic, they can make the city a place
  956. 38:34where people might really like to live.
  957. 38:47[Music]
  958. 39:08Go. Another one.
  959. 39:14[Music]
  960. 39:20So that's a great example of using an
  961. 39:23environmental simulation lab. In that
  962. 39:26case, it's a scale model dynamic
  963. 39:28simulator that they built in the
  964. 39:30basement of Worcester Hall, which is the
  965. 39:32architecture and planning building at
  966. 39:33Berkeley to simulate different chunks of
  967. 39:36San Francisco, Marin County for these
  968. 39:38kinds of studies. and they've used it
  969. 39:40extremely
  970. 39:42effectively. It also ties back to a
  971. 39:44theme we mentioned when we were talking
  972. 39:46about sustainability, the green roofs
  973. 39:47movement u and the whole idea of
  974. 39:50bringing nature into the city on our
  975. 39:52roofs on the street level. And we're
  976. 39:55going to see this theme over and over as
  977. 39:57we get into the urban design part of the
  978. 39:59course. We talk about the effects of
  979. 40:01nature on behavior and health. Now what
  980. 40:04Appleard was showing you there were some
  981. 40:06design strategies to slow down or calm
  982. 40:08the traffic. So these are elements like
  983. 40:11speed bumps, median strips, narrow road
  984. 40:13widths, pedestrian safety signals that
  985. 40:16reduce speed of vehicular traffic. And
  986. 40:19he talked about Holland, the verfs or
  987. 40:22street gardens. And these are some of
  988. 40:24the things that typify them. They use
  989. 40:26these kind of posts to protect the areas
  990. 40:29near the buildings uh for children to
  991. 40:31play in here. The streets are very
  992. 40:33narrow. Uh the parking is such that you
  993. 40:36can't cram as many cars in there. Uh
  994. 40:39they sometimes uh put a little bend in
  995. 40:42the street so you can't go as fast and
  996. 40:44there's a lot of signage. So these are
  997. 40:46all elements that are used to try to
  998. 40:48slow down the traffic. And I want to
  999. 40:50show you some uh 35 millimeter slides
  1000. 40:53here of strategy that strategies that
  1001. 40:55have been used in other u areas in
  1002. 40:58Europe and the US. So this is Holland
  1003. 41:02again and uh they use narrow streets.
  1004. 41:06They use these sort of roundabout
  1005. 41:07elements to slow down traffic and u they
  1006. 41:12often close off their public squares.
  1007. 41:14This is Delft, Netherlands, where they
  1008. 41:16they've closed off this whole central
  1009. 41:18area of the city for uh mostly
  1010. 41:21pedestrian activity and festivals and
  1011. 41:23fairs. So, it's a very pedestrian safe
  1012. 41:26uh defensible kind of
  1013. 41:28environment. This is Fuel Hall in
  1014. 41:31Boston. And again, it's a a very large
  1015. 41:34urban area where they're using trees,
  1016. 41:36they're using a lot of amenities like uh
  1017. 41:39restaurants along here, benches where
  1018. 41:41people can sit uh to create a sociable
  1019. 41:44space. So, even though you're in the
  1020. 41:46heart of Boston there, you've got a kind
  1021. 41:48of protected area for pedestrians,
  1022. 41:50you're making it very walkable and uh
  1023. 41:53very low impact from traffic along the
  1024. 41:55adjacent streets there, even though it's
  1025. 41:57very close to the the downtown uh
  1026. 41:59commercial district.
  1027. 42:01How many of you have been here? Anybody
  1028. 42:03been here? Yeah. What your name? Susan.
  1029. 42:06Susan. Yeah. I was just Wait, was that
  1030. 42:08is that part of Boston? What you were
  1031. 42:10just showing? Uh this this here though.
  1032. 42:11Well, yeah, the previous one was Boston.
  1033. 42:13No, I was in Boston two weeks ago. Oh,
  1034. 42:15okay. So, you did you go to Fanuel Hall?
  1035. 42:17Yeah. Yeah, it's a nice area. Anyone
  1036. 42:20know where this
  1037. 42:22is? So, this is Seattle. It's called
  1038. 42:25Pioneer Square. And again, they've used
  1039. 42:29the trees. say they've used some
  1040. 42:30protected area here for meal space, lot
  1041. 42:34of walkability in this kind of
  1042. 42:35environment. Uh and it becomes a very
  1043. 42:38attractive place for tourists and for
  1044. 42:40residents alike. Now, closer to home,
  1045. 42:42you all have probably seen this street
  1046. 42:45uh near
  1047. 42:46UCI. Even in Irvine, there's been an
  1048. 42:48investment in street trees. So, you've
  1049. 42:50got this planting here and these wide
  1050. 42:53sidewalks that make that area a little
  1051. 42:55bit safer for pedestrians, a little bit
  1052. 42:57more amendable for walking. Uh, here on
  1053. 43:00Michaelelsson, you have a kind of
  1054. 43:02pedestrian device that's set up where
  1055. 43:04you push the button here and basically
  1056. 43:07the street lights up when the pedestrian
  1057. 43:09goes through so cars can see them. So
  1058. 43:11these are all strategies to slow down
  1059. 43:13the traffic, make that environment a
  1060. 43:15little safer, safer and more walkable uh
  1061. 43:18for people living in the
  1062. 43:20area. Now in Zurich, you see another
  1063. 43:24European kind of convention and that is
  1064. 43:26to put a lot of emphasis on bikes, on
  1065. 43:29rail transit. So, they've got an
  1066. 43:31incredible tram system there where you
  1067. 43:33can get anywhere in the city really
  1068. 43:34quickly. And you get on one of these
  1069. 43:36trams and they give you a really good
  1070. 43:37picture, a cognitive map of the next
  1071. 43:40stop coming up. And uh you can cover a
  1072. 43:42lot of ground. Even though those running
  1073. 43:44right through the middle of the city, uh
  1074. 43:46they go pretty fast. This is the Zurich
  1075. 43:48train station. And the the train system
  1076. 43:50in Switzerland and Italy and Europe in
  1077. 43:52general is a lot more developed than
  1078. 43:54what we've got over here. And then you
  1079. 43:56go through European cities like Zurich
  1080. 43:58and you see this prepundonderance of
  1081. 43:59bicycles. So people
  1082. 44:01are through their culture they're sort
  1083. 44:04of reinforced to ride bikes to walk and
  1084. 44:07to be less dependent on automobiles than
  1085. 44:09we are over here. That's another way of
  1086. 44:12of slowing down the traffic. Now this
  1087. 44:15term walkability of neighborhoods comes
  1088. 44:17up a fair amount and I want to sort of
  1089. 44:18go into what exactly we mean by a
  1090. 44:20walkable neighborhood. So, this is that
  1091. 44:23area in University Park with those nice
  1092. 44:25trees along the sidewalk. The school is
  1093. 44:27over here, University Park Elementary,
  1094. 44:30and you've got this median strip that
  1095. 44:32was put in at great expense to kind of
  1096. 44:34slow down the traffic on Michaelelsson
  1097. 44:36Drive. Now, by walkability, we mean
  1098. 44:40overall support for pedestrian travel in
  1099. 44:43an area. It takes into account quality
  1100. 44:45of pedestrian facilities, roadway
  1101. 44:47conditions, land use patterns, community
  1102. 44:50support, security, and comfort for
  1103. 44:52walking. You know, do you give
  1104. 44:53pedestrians benches to sit down on? Uh
  1105. 44:57do you give them other kinds of
  1106. 45:00facilities like those signals that they
  1107. 45:02can push to alert people that they're
  1108. 45:04crossing the street? So, specific
  1109. 45:06factors that enhance walkability of a
  1110. 45:08neighborhood would be the presence and
  1111. 45:11quality of sidewalks and crosswalks. If
  1112. 45:13you give people, you know, specific
  1113. 45:14places to walk and you don't put them
  1114. 45:16right up on the street, for example, and
  1115. 45:18where you have lower traffic volumes and
  1116. 45:20speeds,
  1117. 45:22u how safe do people feel when they're
  1118. 45:23walking? That's an important component,
  1119. 45:25a subjective component of walkability.
  1120. 45:28Do you give them street trees, water
  1121. 45:30elements, other natural elements that
  1122. 45:31people are naturally drawn
  1123. 45:33to? Connectivity between streets. A grid
  1124. 45:36system like in Manhattan is very
  1125. 45:39connected. All of those north, south,
  1126. 45:41east, west streets are interconnected,
  1127. 45:42so you can walk around that city and get
  1128. 45:46your services very quickly. However, if
  1129. 45:48you live in a culde-sac neighborhood
  1130. 45:49like Woodbridge or some other area of
  1131. 45:53Irvine or Newport Beach like East Bluff,
  1132. 45:56you go into one of those neighborhoods
  1133. 45:57and you've got these lot very curvy
  1134. 45:58streets and that's great for separating
  1135. 46:01people from high traffic, but it doesn't
  1136. 46:03make the neighborhood as walkable
  1137. 46:04because you can't get to the grocery
  1138. 46:05store as easily or you can't get to a
  1139. 46:07restaurant as easily. So mixed use
  1140. 46:10planning uh and clustering land uses
  1141. 46:12together in different ways uh in a high
  1142. 46:15density situation is more promotive of
  1143. 46:18walkability than these culde-sac sprawl
  1144. 46:20situations. Even though some people like
  1145. 46:22the suburbs, they like to get away from
  1146. 46:24traffic. It it does cut down certain
  1147. 46:26aspects of walkability and it gives them
  1148. 46:29less proximity to valued destinations.
  1149. 46:31So areas that have mixed uses, you could
  1150. 46:33do a lot of things in a square mile.
  1151. 46:35Whereas in another neighborhood, you've
  1152. 46:36got to like if you live in Turtle Rock
  1153. 46:38Irvine, you've got to drive down Turtle
  1154. 46:39Rock Drive to get to the Safeway or the
  1155. 46:41Cleaners or anything else. So these are
  1156. 46:43some walkability
  1157. 46:45dimensions. And here we're comparing a
  1158. 46:47grid street structure with a sprawling
  1159. 46:51suburb. And this makes the point that in
  1160. 46:53this culde-sac in Belleview, Washington,
  1161. 46:56there are very few shops and services
  1162. 46:58within walking distance. So you can get
  1163. 47:00a nice contact with nature and walk
  1164. 47:02around your neighborhood, but in this
  1165. 47:04situation, you're going to have a lot
  1166. 47:05more proximity to mixed residences and
  1167. 47:08businesses. So this becomes a more
  1168. 47:10walkable place. And you can go to a a
  1169. 47:12website online called
  1170. 47:15walkscore.com and plot any neighborhood
  1171. 47:18and see the walkability coefficient. So
  1172. 47:21the next slide shows actually it's one
  1173. 47:23of the later slides. U yeah this this
  1174. 47:26shows the walkability of UC Irvine. uh
  1175. 47:28they're saying that we have a
  1176. 47:30walkability score of 77 out of a
  1177. 47:32possible 100. So it's a very walkable
  1178. 47:34environment from you know sort of near
  1179. 47:36the best range. Uh so the campus is
  1180. 47:39pretty walkable. A lot of services
  1181. 47:40nearby in the marketplace you can get to
  1182. 47:42quickly. But if you go into one of the
  1183. 47:45residential villages or neighborhoods of
  1184. 47:47Irvine, much less walkability. So you
  1185. 47:49can try plotting walkability of Turtle
  1186. 47:51Rock in Irvine or Northwood. You're
  1187. 47:53going to see less of that walkability.
  1188. 47:56Let's go back to the earlier. So these
  1189. 47:58are some more specific features of
  1190. 48:00walkability um that promote it. So they
  1191. 48:04say picture a walkable neighborhood. You
  1192. 48:05lose weight every time you walk to the
  1193. 48:07grocery store. You stumble home from
  1194. 48:09last call without having to wait for a
  1195. 48:11cab. You spend less money on your car or
  1196. 48:13you don't even own a car. When you shop,
  1197. 48:15you support your local community
  1198. 48:17economy. You talk to your neighbors. So
  1199. 48:19it creates more social support, social
  1200. 48:21climate. What makes a neighborhood
  1201. 48:23walkable? Well, it has a center usually
  1202. 48:25that draws people together. Uh, it has
  1203. 48:28higher density. Lower density
  1204. 48:30environments aren't as walkable
  1205. 48:31generally because they don't have that
  1206. 48:33mixture of land uses. So, mixed income,
  1207. 48:36mixed use of land, uh, tends to promote
  1208. 48:39walkability. Parks and public space that
  1209. 48:42bring people together for recreation,
  1210. 48:44pedestrian centric design where you're
  1211. 48:46looking out for the needs and comforts
  1212. 48:48of pedestrians, and nearby schools and
  1213. 48:51workplaces. Those these are all factors
  1214. 48:53that enhance
  1215. 48:54walkability. And there's a whole
  1216. 48:56movement now called the complete street
  1217. 48:58movement, which is to make city
  1218. 49:00streets complete in the sense that they
  1219. 49:02serve not only motorists, but they also
  1220. 49:04serve pedestrians. They serve vendors.
  1221. 49:07There's a lot of things going on on
  1222. 49:08those streets. So, they're accessible.
  1223. 49:10They serve people that may have
  1224. 49:11disabilities. They have these uh street
  1225. 49:14furniture for people that need them.
  1226. 49:16shade, well-connected streets, uh not
  1227. 49:19too fast in terms of the traffic, and
  1228. 49:22very comfortable in terms of protected
  1229. 49:24bus shelters, crosswork, crosswalk
  1230. 49:26timers, bike lanes, things like that.
  1231. 49:28So, these are some features that enhance
  1232. 49:30walkability of neighborhoods. So, we're
  1233. 49:32looking at how things like defensible
  1234. 49:35space, walkability, pedestrian safety
  1235. 49:37can enhance the social climate, and the
  1236. 49:40healthfulness of a neighborhood where
  1237. 49:42people are going to interact more
  1238. 49:43positively and more regularly and create
  1239. 49:45those sort of neighborly bonds that make
  1240. 49:47for a strong
  1241. 49:49community. Now, environmental
  1242. 49:51psychologists have gotten very precise
  1243. 49:55in measuring what are features of
  1244. 49:57neighborhoods that contribute to
  1245. 49:58walkability. So these are some surveys
  1246. 49:59that were designed by a UCI team,
  1247. 50:02Mariela Alfonso, who got her PhD in PPD,
  1248. 50:05Chris Day and Marlon Bornett. And
  1249. 50:08they've developed these different uh
  1250. 50:11guidelines for different types of
  1251. 50:13crosswalks. So you've got the white
  1252. 50:15painted lines, you've got the color
  1253. 50:16painted, the zebra striping, different
  1254. 50:18road surfaces and textures. So you can
  1255. 50:20rate an environment as to whether it has
  1256. 50:23any of those particular amenities. Also,
  1257. 50:25you can look at it in terms of
  1258. 50:26pedestrian crossing signs and signals.
  1259. 50:29Uh, and you you can rate it as to
  1260. 50:32whether it has a pedestrian activated
  1261. 50:34signal like I showed you on
  1262. 50:35Michaelelsson or underpass, overpass for
  1263. 50:39pedestrians. So, these are all features
  1264. 50:40that make it easier for people to walk
  1265. 50:43through their communities as well.
  1266. 50:45Sidewalks, green belts, trails, paths.
  1267. 50:48Some communities not only have the
  1268. 50:49traditional street, but they have these
  1269. 50:51side trails or scenic vista areas uh
  1270. 50:55where pedestrians are drawn because of
  1271. 50:57the the views and the kind of sociable
  1272. 50:59quality and the natural quality of those
  1273. 51:02environments. So you can rate the
  1274. 51:04environment. Does it have those kind of
  1275. 51:05green built amenities? Street trees are
  1276. 51:07very important. You have some of these
  1277. 51:09neighborhoods that look like gardens,
  1278. 51:12uh, overarching trees where it provides
  1279. 51:14a kind of canopy, uh, very natural feel
  1280. 51:17compared to this kind of monolithic
  1281. 51:19concrete in some neighborhoods. And
  1282. 51:21that's what we're talking about, the
  1283. 51:22Bonaventure Hotel. And I'll show you
  1284. 51:24some sides of that in the next part of
  1285. 51:25the course. Outdoor dining and meal
  1286. 51:28spaces tend to humanize a space. And
  1287. 51:30Pioneer Square, that example I showed
  1288. 51:32you in Seattle is a good example of
  1289. 51:35that. Um in Europe you see a lot of
  1290. 51:37sidewalk cafes to have people occupy
  1291. 51:42these social spaces adjacent to the
  1292. 51:43building so that they can you know
  1293. 51:45relax. These are called third places.
  1294. 51:48And when we get into the next part of
  1295. 51:49the course we'll talk about the
  1296. 51:51importance of having communities with a
  1297. 51:53rich array of third places. First places
  1298. 51:55are homes. Second places are workplaces
  1299. 51:59and schools. But third places are these
  1300. 52:01relaxed like Pete's Coffee, a bookstore,
  1301. 52:04a lounge where you can go to hang out
  1302. 52:06with people, strangers or friends, and
  1303. 52:08let your hair down and just kind of
  1304. 52:09relax. And and the best cities tend to
  1305. 52:11have a lot of these interesting third
  1306. 52:13places. Irvine doesn't have so many
  1307. 52:15third places actually. You know, the
  1308. 52:17night life here is pretty restricted
  1309. 52:19after about 10 p.m., right? So if you go
  1310. 52:21to a place like Laguna Beach or
  1311. 52:23Westwood, you got a lot more of those
  1312. 52:24third places that are active throughout
  1313. 52:26all hours. street furniture, you know,
  1314. 52:29are you providing sitable spaces for
  1315. 52:32people that want to use that area or
  1316. 52:34covered shelters here in case it rains,
  1317. 52:36bike racks, things like
  1318. 52:38that. So, looking ahead to the next part
  1319. 52:42of the course, we've gone through these
  1320. 52:45different ways that people relate to
  1321. 52:46their environments through cognitive
  1322. 52:48mapping, personality in the environment,
  1323. 52:50attitudes and assessment,
  1324. 52:52um sustainable behavior, human spatial
  1325. 52:55behavior. We've talked about
  1326. 52:56environmental stressors, how those
  1327. 52:58affect us. We've talked about social
  1328. 52:59interaction, the impacts of behavior
  1329. 53:01settings on people developing leadership
  1330. 53:03skills. So, these are all representing
  1331. 53:06these interpretive, operative,
  1332. 53:08evaluative, and responsive ways of
  1333. 53:10dealing with the environment. And
  1334. 53:11obviously, they're not exclusive. People
  1335. 53:13are using these different strategies all
  1336. 53:15the time. And when they're able to not
  1337. 53:18just react to things, but also operate
  1338. 53:20on the environment, we call that
  1339. 53:21optimization. they're able to try to
  1340. 53:23bring the environment into line with
  1341. 53:25what they want to be more attuned to
  1342. 53:27their goals and needs. When they're just
  1343. 53:29stuck in the reactive mode here, they're
  1344. 53:32adapting passively, but they're not able
  1345. 53:33to optimize. They're not able to change
  1346. 53:35the environment in a way that reflects
  1347. 53:37what they want. So, as we've gone
  1348. 53:39through these different areas of
  1349. 53:40research in environmental psychology,
  1350. 53:42now the question is, can we translate
  1351. 53:44them into principles of design, whether
  1352. 53:46that be classrooms,
  1353. 53:48workplaces, health care centers, urban
  1354. 53:51neighborhoods, how do we take these
  1355. 53:54design findings and these environmental
  1356. 53:56behavioral findings and translate them
  1357. 53:58into improving our environments? We call
  1358. 54:00that translational science or action
  1359. 54:03research, research in the service of
  1360. 54:04action, trying to make the community
  1361. 54:06better. So, that's where we're going. We
  1362. 54:07we've kind of reviewed some of the basic
  1363. 54:10findings, basic science and
  1364. 54:11environmental psychology. Now, we want
  1365. 54:13to apply it and that's the next part of
  1366. 54:14the course. Now, before we do the
  1367. 54:17midterm review, since we're talking
  1368. 54:19about environmental assessment of
  1369. 54:22streets today and street quality, I
  1370. 54:23thought I'd play one more segment of the
  1371. 54:25pothole patrol and then uh we'll do some
  1372. 54:28midterm term reviewing. Well, at six.
  1373. 54:32Now, we all know that this year
  1374. 54:33Halloween falls on a Friday, but the
  1375. 54:34pothole patrol, a Wednesday tradition,
  1376. 54:37simply couldn't wait. Following your
  1377. 54:40emails, the crew went to Berkshire
  1378. 54:42Street today where the tricks and treats
  1379. 54:44came two days early.
  1380. 54:47[Music]
  1381. 54:53Oh
  1382. 54:54dear. Captain, look at this.
  1383. 54:58Let's call me
  1384. 54:59Mateies. Oh, there she blows.
  1385. 55:08Hello out there. I love children,
  1386. 55:11animals, and Halloween. It's everyone's
  1387. 55:13favorite holiday, and the pothole
  1388. 55:15patrols bringing the noise and the hot
  1389. 55:17mix to this quiet Shreveport street.
  1390. 55:20I've been going around it long enough.
  1391. 55:23How long? Well, I don't know for sure.
  1392. 55:26Are you scared of the camera? Well,
  1393. 55:28don't You're not scared of pandas, are
  1394. 55:30you? No, I'm not scared of you. It's
  1395. 55:32just me. Don't let the costumes fool
  1396. 55:34you. This is Henry and this is
  1397. 55:37Trinity. We're still doing our thing.
  1398. 55:39This street needed fixing the
  1399. 55:43potholes. I hardly expected this.
  1400. 55:46Michael definitely loves him. Yeah, we
  1401. 55:49know. We just like to stay in character.
  1402. 55:51Hello, sir. Hey, Patrick. How you doing,
  1403. 55:53sir? Doing all right. What do you think
  1404. 55:54about this pothole crew? Well, I think
  1405. 55:57they're doing a good job. This is
  1406. 55:58something I've been out here about nine
  1407. 56:00years and uh this is something been I
  1408. 56:02think the customers really appreciate a
  1409. 56:03little more out here. Pleasing the
  1410. 56:04citizens. It's my job. Face down in the
  1411. 56:09ple of the mixes and black. He's a big
  1412. 56:13strong man with an alligator head. Don't
  1413. 56:15you take his boots
  1414. 56:18away. From the pothole patrol to you,
  1415. 56:21have a safe and happy Halloween.
  1416. 56:28All right. So, let's let's do some uh
  1417. 56:31questions. Midterm reviews, uh study
  1418. 56:34guide. Some of you were puzzled by
  1419. 56:35questions on the study guide. Somebody
  1420. 56:37asked on the a message board, what's
  1421. 56:39meant by the user needs gap? What's the
  1422. 56:42user needs gap? Anybody remember that?
  1423. 56:45What's the
  1424. 56:49gap? Yeah, Haruna. Okay. So, Haruna is
  1425. 56:52saying it's a communication gap. The
  1426. 56:54designers talk to the developers who are
  1427. 56:56paying them to design an environment.
  1428. 56:58And a lot of times the developers don't
  1429. 57:00know what their endusers are going to
  1430. 57:02need like the office workers or the
  1431. 57:04students that occupy a classroom. The
  1432. 57:06university administrator uh commissions
  1433. 57:08a classroom but they haven't necessarily
  1434. 57:10done an assessment to know what the
  1435. 57:12students want or what they prefer. So
  1436. 57:14there's a gap there's a communication
  1437. 57:15gap between the end users and the
  1438. 57:18designers and developers. So that's what
  1439. 57:19we mean by that gap that has to be
  1440. 57:21bridged by doing this type of research
  1441. 57:24which alerts the designers to some of
  1442. 57:26the uh congruence issues. How do you
  1443. 57:29make an environment more congruence or
  1444. 57:30better fitted to what uh the occupants
  1445. 57:33need? Other questions that came up um
  1446. 57:37somebody
  1447. 57:38asked why would a highly legible
  1448. 57:42environment in terms of um Kevin Lynch's
  1449. 57:45notion of environmental legibility
  1450. 57:47cognitive mapping why why might a highly
  1451. 57:49legible environment might not not be
  1452. 57:50good in all circumstances anybody know
  1453. 57:52why that would be this gets back to what
  1454. 57:55Dr. Misra lectured on environmental
  1455. 57:58cognition. Somebody take a guess. Okay,
  1456. 58:01Aruna. Okay, so there's some value in
  1457. 58:03mystery and serendipity. And when
  1458. 58:05everything is too grid-like and too
  1459. 58:07predictable, people get bored. That's
  1460. 58:09one of the wraps on Irvine. It's too
  1461. 58:10predictable. It's too stayed. It's not
  1462. 58:13interesting. It's so planned that
  1463. 58:16there's no happen stance or serendipity
  1464. 58:18here. So the extreme legibility is where
  1465. 58:21you have boredom. But the extreme
  1466. 58:23illegibility is where you have people
  1467. 58:25getting lost and confused and stressed.
  1468. 58:27So you want that happy medium. Uh where
  1469. 58:30you don't want either
  1470. 58:32extreme urban image. Can you elaborate a
  1471. 58:35little bit more on urban imageability?
  1472. 58:37Yes. Yeah. App um Kevin Lynch in image
  1473. 58:42of the city, one of the uh paperback
  1474. 58:45books for the course talks about two key
  1475. 58:48characteristics of environments based on
  1476. 58:50the design. One is legibility. Can you
  1477. 58:53find your way? Is it clear how to get
  1478. 58:55from point A to point B? Imageability is
  1479. 58:58simply does it evoke and create strong
  1480. 59:01memories? Is it easy to remember because
  1481. 59:03something strikes you there that's
  1482. 59:05really interesting. So it's not so much
  1483. 59:08navigability, how do you get point A to
  1484. 59:09B, which is legibility and coherence,
  1485. 59:12but rather imageability. How strong of
  1486. 59:14an image does that create in you? And
  1487. 59:16how do we create using design features?
  1488. 59:19How do we create stronger imageability?
  1489. 59:20So you can put a landmark near an
  1490. 59:23intersection and a node and by putting
  1491. 59:25those different elements together create
  1492. 59:27more imageability. So, you've got the
  1493. 59:29Handcock building on Lakeshore Drive in
  1494. 59:31Chicago. And as you come around that
  1495. 59:32bend and you see that tall building and
  1496. 59:35the edge of the lake, it's a very vi uh
  1497. 59:38visual imageable kind of scene and it
  1498. 59:40makes a kind of iconic image of Chicago
  1499. 59:43just like the Sydney Opera House is a
  1500. 59:46highly imageable representation of the
  1501. 59:48city of Sydney, Australia. So, that's
  1502. 59:50what we mean by imageability. Okay.
  1503. 59:53Amber's saying, "Why are you
  1504. 59:55distinguishing between urban
  1505. 59:56imageability and just plain old
  1506. 59:57imageability?" And imageability is the
  1507. 59:59more general term, but you can apply it
  1508. 1:00:01to a city, you can apply it to a suburb.
  1509. 1:00:04Yeah. Yeah. The last walk technique in
  1510. 1:00:07the Mgrim and Jodlay study was uh you
  1511. 1:00:11know, they were trying to come up with
  1512. 1:00:12different ways of assessing people's
  1513. 1:00:14cognitive maps of their neighborhoods or
  1514. 1:00:15their cities. So one way you assess
  1515. 1:00:18cognitive map is you ask people to draw
  1516. 1:00:19a sketch map and you see how accurate it
  1517. 1:00:22is or you see how many elements which
  1518. 1:00:24elements show up in that map. So they
  1519. 1:00:26looked at Parisian's maps and they saw
  1520. 1:00:28that the Eiffel Tower shows up in just
  1521. 1:00:30about every map. The river, the Sen
  1522. 1:00:32River shows up in just about every map,
  1523. 1:00:33but there were certain other elements of
  1524. 1:00:35Paris that didn't show up so much. So
  1525. 1:00:37they wanted to come up with some other
  1526. 1:00:38ways of measuring people's cognitive
  1527. 1:00:40maps. So one way of doing that is to
  1528. 1:00:43assess what areas of Paris mean the most
  1529. 1:00:45to them. They're most sentimentally
  1530. 1:00:47attached. Remember we talked about place
  1531. 1:00:49attachment, place identity. So they
  1532. 1:00:52asked people to do the last walk
  1533. 1:00:53technique. If this was your last day in
  1534. 1:00:55Paris, where would you walk? What's your
  1535. 1:00:57most favorite part of the city where
  1536. 1:00:58you'd want to spend the day? And most
  1537. 1:01:01people chose the Shanzel
  1538. 1:01:03uh that beautiful treelined area to
  1539. 1:01:05walk. So they used it as a kind of
  1540. 1:01:07measure of sentimental attachment to
  1541. 1:01:09Paris, favorite parts of Paris.
  1542. 1:01:12cognitive mapping research really came
  1543. 1:01:14out of some studies of rats. And what
  1544. 1:01:17they found in those studies is that if
  1545. 1:01:20you trained up a rat to run a maze like
  1546. 1:01:23an L-shaped maze where they go from the
  1547. 1:01:25starting point to a top left hand
  1548. 1:01:28compartment where they get food pellets
  1549. 1:01:30and then you put them in a different
  1550. 1:01:32kind of maze where let's say it's radial
  1551. 1:01:34and they have 16 different routes that
  1552. 1:01:36they can travel and you put those
  1553. 1:01:38trained up rats who learn the L-shaped
  1554. 1:01:40map how to get food in the L-shaped and
  1555. 1:01:42go to the northeast and you put them in
  1556. 1:01:44this new radial maze design. The vast
  1557. 1:01:47preponderance of the rats choose the
  1558. 1:01:49route going to the northeast. They don't
  1559. 1:01:51go to the southwest. They go to the
  1560. 1:01:52northeast. So Edward Tolman, who was a
  1561. 1:01:55psychologist at UC Berkeley, and they've
  1562. 1:01:57named their psychology building Tolman
  1563. 1:01:59Hall because he was a pretty famous
  1564. 1:02:01psychologist. He discovered that even
  1565. 1:02:03rats had the ability to develop spatial
  1566. 1:02:06uh representations of their environments
  1567. 1:02:08to find their way around. And a lot of
  1568. 1:02:12his experimental psychology colleagues
  1569. 1:02:13thought that was crazy that rats don't
  1570. 1:02:15have mental maps. And so that term was
  1571. 1:02:19sort of out of favor for many years. But
  1572. 1:02:21then Kevin Lynch at MIT who was an urban
  1573. 1:02:23planner came along and said, you know, I
  1574. 1:02:25can do research on people's cognitive
  1575. 1:02:27maps and he started interviewing people
  1576. 1:02:29in Boston, New York, Philadelphia about
  1577. 1:02:33their images of their cities and what
  1578. 1:02:35they recall about their cities and why
  1579. 1:02:37they're highly imageable. So, uh, Beth
  1580. 1:02:39has put up this slide here, uh, where
  1581. 1:02:41you've got in the Tolman study, the rat
  1582. 1:02:44is running from, uh, point A to point B,
  1583. 1:02:49and then in the next maze after they're
  1584. 1:02:51trained up to do
  1585. 1:02:52that. Okay, so that's this is the
  1586. 1:02:55radial. So then they put them in this
  1587. 1:02:56radial maze and they close off the route
  1588. 1:03:00to D because that's sort of the obvious.
  1589. 1:03:02Okay, I'm just going to go forward. But
  1590. 1:03:04they found that that uh path six going
  1591. 1:03:08to the northeast point B was the most
  1592. 1:03:10frequently traveled route. So if you
  1593. 1:03:12wait go over which leverage point
  1594. 1:03:14leverage point. Yeah leverage point
  1595. 1:03:17means that there are certain behaviors
  1596. 1:03:19that exert high leverage on how much
  1597. 1:03:21energy we use for example. So when Beth
  1598. 1:03:24talked about finding the high leverage
  1599. 1:03:26efficiency behaviors, we want to find
  1600. 1:03:28the behaviors that account for most of
  1601. 1:03:30the energy use like in a household that
  1602. 1:03:32might be the kind of car people purchase
  1603. 1:03:34or it might be the kind of air
  1604. 1:03:36conditioning and heating system they
  1605. 1:03:37have. Um so we want to try to influence
  1606. 1:03:40those behaviors or we want to try we
  1607. 1:03:42want to try to find decision makers who
  1608. 1:03:44are making energy conservation decisions
  1609. 1:03:46for their companies uh that affect
  1610. 1:03:48hundreds of people. They are in a high
  1611. 1:03:50lever position because they're choosing
  1612. 1:03:52products that might be energy star rated
  1613. 1:03:55or not, more efficient or not. So, we
  1614. 1:03:57want to leverage our efforts at changing
  1615. 1:03:59behavior on those behaviors or people
  1616. 1:04:01that make the most difference.

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