Lecture 07 : International Logistics — Transcript
Full transcript
- 0:01[Music]
- 0:22[Music]
- 0:26so hello dear friends so welcome back to
- 0:29uh npt online course on Logistics and
- 0:31Supply Chain management so uh now uh
- 0:35we'll spend maybe a couple of sessions
- 0:38on discussing the international
- 0:40Logistics uh I'm Dr vikas takur
- 0:42assistant professor of Department of
- 0:44humanities and social sciences IIT
- 0:47kakur so uh uh in this session we'll try
- 0:51to address uh the basic concepts under
- 0:55International Logistics and then we'll
- 0:57see what are the key components we'll go
- 0:59for what are the uh we'll divide this uh
- 1:02whole uh lecture into two parts first
- 1:04we'll talk about very important that is
- 1:07uh your crossborder transactions how the
- 1:10financial transactions will happen what
- 1:12are the different methods what are the
- 1:14steps what are the challenges because
- 1:16many stakeholders are involved in that
- 1:18Supply Long supply chain so we'll talk
- 1:21about those uh uh transactions right and
- 1:24then major stakeholders in international
- 1:26Logistics Consignments and then we'll
- 1:28talk about small case right so let's
- 1:31start with the the international
- 1:33Logistics so you can see that
- 1:36International Logistics is an
- 1:37increasingly important discipline for
- 1:39the global economy as more companies uh
- 1:42leverage it to reduce cost and take
- 1:45advantage of Highly specialized
- 1:47capabilities in different regions
- 1:49countries right worldwide and when we
- 1:52are saying that it's it's one part where
- 1:55we can take the advantage so just I will
- 1:59uh elaborate a little bit on this if you
- 2:02see the initially also we divided this
- 2:06total supply chain into three major
- 2:09stakeholder one is your suppliers
- 2:12another one is your
- 2:14manufacturers and then finally we have
- 2:17customers now we are saying that this is
- 2:21international Network right so when we
- 2:24are saying that International networks
- 2:26so obviously minimum we will be having
- 2:29two countries or more than two countries
- 2:32so let's talk about the perspective for
- 2:34international logistics for suppliers
- 2:36for manufacturers for customers so first
- 2:39suppliers so I told initially that this
- 2:42is not one supplier this can be layer of
- 2:44suppliers where there may be suppliers
- 2:47of suppliers right who is supplying the
- 2:50first raw material to the second one
- 2:52second one is supplying that uh
- 2:54processing that raw material and again
- 2:57at at its final product it is providing
- 2:59as a raw material maybe the for the next
- 3:01supplier so this is how it is going on
- 3:04right so as a international suppliers
- 3:08maybe we have why we are going for
- 3:11international supplier this is first
- 3:13question so first maybe there is raw
- 3:16material
- 3:17availability right so easily you are
- 3:20getting the raw material that's why you
- 3:21are getting going there maybe you are
- 3:24getting cheap raw material then you are
- 3:26going that maybe resources whatever
- 3:28resources we are using using for
- 3:30processing that material for generating
- 3:33that raw material we are getting easy
- 3:35resources in terms of let's say uh you
- 3:38talked about uh your uh
- 3:41material you are getting easily you talk
- 3:43about your Manpower maybe cheap Manpower
- 3:46you are getting there so then you want
- 3:48to go there right maybe in terms of
- 3:51Technology as
- 3:53well in terms of market right so when
- 3:58you are going overseas these are few
- 4:00reasons why you are going overseas so my
- 4:03suppliers let's say there are pros and
- 4:06cons right if I'm having localized
- 4:09suppliers anything happens wrong in the
- 4:11distribution Network right so even if
- 4:14I'm having local suppliers still I can
- 4:16ensure the supply smoothly supply of
- 4:18that raw material but because it is very
- 4:21near to me and we can Implement just in
- 4:23time as well no need to maintain the
- 4:25inventory safety stocks at that cost
- 4:27also we can reduce right but if your
- 4:30supplier is overseas that means in
- 4:33advance you need to plan the inventory
- 4:36let's say it is taking 10 days for any
- 4:38shipment for completing that
- 4:40replenishment cycle when your inventory
- 4:42is reaching to your store it is taking
- 4:4410 days right and if anything goes wrong
- 4:47in between those 10 days anything can
- 4:50happen right so then your whole
- 4:53production will be stopped so this is
- 4:55one very crucial point when you are
- 4:57going for overseas suppliers but other
- 4:59hand let's say I'm looking for some
- 5:02lighting solutions and you know Chinese
- 5:04market is well known for lighting
- 5:06solutions and I'll get the fair quality
- 5:10at very very reasonable price right and
- 5:13if I'll say compare with the local
- 5:15vendors so they are charging very high
- 5:18obviously their cost of production is
- 5:20very you know that uh uh High because of
- 5:24the technology they are not using at
- 5:26that efficient level or Manpower
- 5:28resources skills required they are not
- 5:30using at that uh level right so this is
- 5:34the plus point when we will go overseas
- 5:37maybe the quality of raw material we are
- 5:38getting overseas is better than the
- 5:40local one right these are some of the uh
- 5:43pros and cons when we are saying when we
- 5:45are going for overseas suppliers let's
- 5:47say manufacturer manufacturer is also
- 5:49not single manufacturer there may be uh
- 5:51so many co-manufacturers also in that
- 5:54right so let's say these co-
- 5:56manufacturer now why uh any us apparel
- 6:01industry wants to set up their you know
- 6:04manufacturing uh Hub somewhere in uh
- 6:08maybe Pakistan or maybe Bhutan or
- 6:10Bangladesh Nepal why they are picking
- 6:12those strategic location the very basic
- 6:15reason is first is raw material
- 6:16availability then the skills required
- 6:18then the third thing is cheaply they are
- 6:21getting all these resources as manpow as
- 6:24raw material and then they are
- 6:25processing it and this is how Walmart is
- 6:28making it happen that with $5 t-shirt
- 6:33they are sending selling that $5 t-shirt
- 6:36in US market right you you just imagine
- 6:39they are crossing so many countries the
- 6:42distribution cost is there Logistics
- 6:44cost is there but still they are able to
- 6:46manage that that they can process
- 6:49overseas and again sell back to their
- 6:52country right so this is not only one
- 6:54example so many other uh companies are
- 6:56also doing like that only then the next
- 6:59thing is and in that process
- 7:01manufacturing maybe sometimes a
- 7:03technology if we talking about
- 7:06automobile industry so japanes are known
- 7:08for their technology for their quality
- 7:10products Right Toyota who can forget
- 7:12about Toyota manufacturing system right
- 7:15so their T TPS production system so they
- 7:19are well known for their quality
- 7:20standard production uh systems they have
- 7:23set up over the time and the concepts
- 7:26they have developed in that industry
- 7:28right so if you you are getting that
- 7:30technology somewhere from Japanese
- 7:32technology this is this was the very
- 7:33basic reason for Hero Honda Venture
- 7:36right so Honda was having technology
- 7:38hero was having vast Network
- 7:40distribution Network within country
- 7:42India so they started joint vuring that
- 7:45organization they came into two wheelers
- 7:47right and this is how they started Al
- 7:50although there there is another story
- 7:52how it ended up but this was the basic
- 7:55reason uh why they came into that joint
- 7:58venture right there is a another reason
- 8:00why uh usually organizations are going
- 8:02for overseas now customer like I'm
- 8:05having access to foreign expertise
- 8:08foreign technology foreign resources
- 8:10same way I'm having now access to uh the
- 8:14foreign customer as well so in that way
- 8:16my market is now more open right so but
- 8:19Market is more open I'm getting more
- 8:21customers my brand is growing right so
- 8:25that visibility is there so if I'll say
- 8:28uh if my app is there let's say uh I'm
- 8:32using Ola so Ola is promising you
- 8:35wherever any corner of the world you
- 8:38will go you just install this app you
- 8:41need food you'll get that Ola is not
- 8:43providing food Uber is providing food
- 8:45right but let's say Ola right so you'll
- 8:48you want Taxi we'll provide you taxi at
- 8:50the fair rates right and this is one
- 8:54stop solution you'll get everything in
- 8:55that right you can make the payment
- 8:57still using your own currency
- 8:59and that will be automatically converted
- 9:01and will be you know credited to the uh
- 9:04the partner who will be giving you the
- 9:06services so obviously every customer
- 9:09will feel safe if you are going in the
- 9:11foreign countries obviously you are
- 9:13little worried about the transportation
- 9:15the hotels restaurants how you'll take
- 9:18care of all those things if any player
- 9:20is providing you onetop solution and you
- 9:23are familiar with that player right you
- 9:25will feel more comfortable right you
- 9:27will not be worried about your financial
- 9:29transactions investing into that right
- 9:32so this is the concept why International
- 9:34Logistics is required so when I'm saying
- 9:37sourcing hiring and delighting customer
- 9:40around the world sourcing around the
- 9:42world obviously your Logistics network
- 9:44will ensure that your suppliers around
- 9:47the world are providing you the raw
- 9:49material to your manufacturing unit
- 9:52right so that is only possible when your
- 9:55International Logistics is there you can
- 9:58hire man
- 9:59you can again even you can your Manpower
- 10:04you can transport from one point to
- 10:06other point right and then customer
- 10:08around the world I told you very small
- 10:10example of Ola or Uber where one
- 10:12platform is providing you all the
- 10:14solutions right so it's not only about
- 10:18the movement of you know your physical
- 10:21movement of the product right it talk it
- 10:24talks about your movement of money and
- 10:27information this is important that's why
- 10:29I told you when you are making online
- 10:31transaction and if you are in UK us or
- 10:34some other country so if you are using
- 10:36still Ola or Uber right Uber is there so
- 10:39if you still you are using in India Uber
- 10:41you are using there as well Uber so
- 10:44you'll feel more comfortable even if
- 10:46something goes wrong you are not getting
- 10:47the taxi that amount is debited debited
- 10:51from your account even then it will be
- 10:53credited later on so that promise that
- 10:56faith is there when so International
- 10:58Logistics this is again very important
- 11:00part not only Logistics we talked about
- 11:03not only the physical movement of the
- 11:05goods but also the money and the
- 11:07information right so obviously when you
- 11:10are spending more than two countries so
- 11:12International Logistics will be there
- 11:14why we are going for that already we
- 11:16just I discussed on the very first slide
- 11:19first is cost efficiency there are
- 11:22challenges because when you are going
- 11:24overseas multiple tax structure is there
- 11:27tariffs Duties are there
- 11:29long distance cost will be there right
- 11:32these all cost will add up then you need
- 11:35to take care of regulatory Frameworks
- 11:37right complex system you need to so that
- 11:40means all these challenges will add up
- 11:42to the cost where you will talk about
- 11:44cost efficiency but still because I told
- 11:47you there are so many companies are
- 11:50doing like that okay uh I remember uh if
- 11:54you talk about sunflower oil or other
- 11:56raw material which we are producing in
- 11:58India we are sending sending to some
- 11:59African countries and again importing
- 12:02the finished product in India and that
- 12:05is cheaper than what we are processing
- 12:07the same material here in India and
- 12:09selling back to Indian market right so
- 12:12there are so many examples that uh we
- 12:16can if you'll go overseas obviously the
- 12:18market will open up for us and we can
- 12:22leverage on those efficient resources
- 12:24and we will be cost efficient in the end
- 12:27if you talk about reliability
- 12:29there is misconception about this local
- 12:31rule that if something goes wrong how
- 12:35you will tra Trace even if shipment is
- 12:38coming and on the way something goes
- 12:40wrong right so your whole lot is gone
- 12:43this is not only the lot is gone maybe
- 12:45your your next shipment is awaited for
- 12:48next maybe 20 days so for 20 days what
- 12:51you will do right so that reliability
- 12:54how you can rely on the foreign sources
- 12:58in terms of raw material in terms of
- 13:00foreign market so then there are
- 13:02challenges sometime maybe there is
- 13:04demand from the foreign market so you
- 13:06are prepared for that and you can
- 13:07mitigate those all those things are
- 13:09there but what if there is no demand so
- 13:12then we need to pick which uh uh
- 13:15strategy we'll go for that when we are
- 13:18exploring the international markets
- 13:20right we have different strategies if we
- 13:22have continuous demand we should you
- 13:24know start our own distribution Network
- 13:27when we are not sure about the demand
- 13:29and it is fluctuating then we can
- 13:31Outsource somewhere right now this much
- 13:33we can understand right when we talk
- 13:36about relationships so reliable
- 13:38efficient operation it's easier to build
- 13:41friendships and making friends in many
- 13:43places right so now instead of your in
- 13:46your manufacturing plant you are not you
- 13:49know focusing only on one vendor now we
- 13:53have vendor 1 vendor 2 vendor three
- 13:55vendor five vendor n right so if
- 13:59anything goes wrong in this part of the
- 14:01world or in this part of the world still
- 14:04we have these many vendors we can
- 14:06survive our sub with our distribution
- 14:08Network right so in some cases and
- 14:12international Logistics may be one
- 14:14competitive advantage that attract
- 14:16International customers right and uh
- 14:20maybe uh when we are having low
- 14:24differentiation in terms of USPS when we
- 14:26are talking about then we can do fairly
- 14:29well in in these International markets
- 14:31right so just to give you that
- 14:34experience of international market so
- 14:36here I have included some uh video links
- 14:39you guys can just quickly go through
- 14:41these videos and then we'll uh continue
- 14:43our uh discussion on the
- 14:46topic right so this you can see as uh uh
- 14:51many players stakeholders are involved
- 14:53and then the very uh you know timely
- 14:57solution is there provided by uh your
- 15:00Amazon Global Logistics so let's uh try
- 15:03to understand what they are saying and
- 15:06uh we can see just they have highlighted
- 15:08we have let's say uh here we have
- 15:11manufacturer one or supplier one
- 15:13supplier two supplier three right these
- 15:16all are providing the product and we are
- 15:19keeping it in some Warehouse or you can
- 15:21say the Fulfillment center
- 15:26right and from fulfillment center we are
- 15:29maybe this is we are talking about
- 15:31International Logistics the next player
- 15:33will come into maybe we will ship it so
- 15:37some shipping agent shipping agency or
- 15:40company will be there then shipping
- 15:42carrier will be there who will be
- 15:44transporting it to another Warehouse or
- 15:47fulfillment center near to the customer
- 15:50and then finally the last mile delivery
- 15:52again will happen to customer 1 customer
- 15:552 customer 3 right so you can just see
- 15:58how many different players are involved
- 16:00in that okay so suppliers are there then
- 16:03here also Logistics uh your
- 16:05transportation come into picture
- 16:07fulfillment of Center is there then
- 16:09there is shipping agency will ship from
- 16:11this port to this port again the
- 16:13logistics or distribution Transportation
- 16:16network will work will uh you know take
- 16:19that inventory to nearest fulfillment
- 16:21center right and then you can see from
- 16:25that fulfillment center the finally the
- 16:27demand is met uh uh this is how
- 16:29International Logistics is working now
- 16:32you just imagine working with those so
- 16:35many different stakeholders players and
- 16:37internationally so this managing all
- 16:40that long chain is is a big challenge
- 16:43right so with Amazon solution you can
- 16:45easily manage that so let's go through
- 16:48what are the key components as discussed
- 16:50key customer clearance so when you are
- 16:53exporting to you know different
- 16:55countries there are uh you know uh some
- 16:59taxes are there Customs are there Duties
- 17:02are there so you need to you know be
- 17:04aware about what type of structure they
- 17:06are following so maybe in one country
- 17:08one kind of uh maybe services are
- 17:10completely free in another country maybe
- 17:12up to some level it is free and then
- 17:14after that they are charging some taxes
- 17:16in India also recently uh we have
- 17:19implemented GST so you need to take care
- 17:22what are the goods coming in first
- 17:23category second third fourth and
- 17:25accordingly that will be there so
- 17:27keeping track of all those things and
- 17:29also not fixed this tax structure is not
- 17:31fixed right maybe like we are revising
- 17:35other countries are also revising so who
- 17:37will be taking care of all those things
- 17:39right so this is one big concern in
- 17:41international Logistics talking about
- 17:43supply chain visibility somehow up to
- 17:46some extent RFID iot sensors still we
- 17:50are not fully utilizing but RFID has
- 17:53made our life very easy you might have
- 17:56seen when we are visiting onstop
- 17:58solution Market uh like your big Bazar
- 18:01or Vishal Mega or any type of Spencer
- 18:04stores right so they are just tracking
- 18:06with that tracking gun they are tracking
- 18:08the product that barcode and reading
- 18:10that and full information is provided
- 18:12the inventory number what is the uh
- 18:14inventory level Left Behind when the
- 18:17product is being consumed the pricing
- 18:19information how much inventory is left
- 18:21on the Shelf in the store in the
- 18:22warehouse right so that information
- 18:24digitally you know shared with all the
- 18:27stakeholders with the manufacturer that
- 18:29this much inventory is depleted today I
- 18:31need to prepare for that much inventory
- 18:33for the next day at the same point of
- 18:36time the raw material supplier will also
- 18:38get the information that these many
- 18:40products are consumed so we need to
- 18:42prepare the raw material for next
- 18:44Consignment right so this this is how we
- 18:47can ensure the tracking of the inventory
- 18:49and we can Implement GPS tracking for
- 18:52tracking the you know when inventory is
- 18:54moving on the road so we want that
- 18:56realtime visibility and tracking so that
- 18:59we can effectively manage mitigate and
- 19:02optimize the logistics operations
- 19:04right again Inventory management in
- 19:07international Logistics like I told you
- 19:10that uh see this is international market
- 19:13so like we are facing fluctuations in
- 19:16demand in the local market same way we
- 19:18can say uh face the demand there as well
- 19:21so then how much inventory we keep
- 19:24internationally that also may be the is
- 19:27little cost clear right when we are
- 19:29keeping inventory uh on the ports maybe
- 19:32little high cost is there so that we
- 19:35need to maintain because throughout the
- 19:37channel at any point you talk about we
- 19:40are keeping some some inventory at every
- 19:42point right so if you are holding maybe
- 19:44average maybe for two hours or maybe two
- 19:47days so if you are asked for maybe
- 19:50holding it for maybe another one day so
- 19:53that will charge high for you so how we
- 19:55can maximize this Services level and
- 19:57inventory turn over that also we need to
- 20:00keep in mind so inventory uh turnover is
- 20:03the total sales how you are making daily
- 20:06total sales and the average cost of the
- 20:09inventory you are keeping that is the
- 20:10formula to calculate the uh your
- 20:13inventory turnover and average inventory
- 20:15you can calculate what is your beginning
- 20:17inventory what is your ending inventory
- 20:19divided by two you can sum up these two
- 20:21inventory and just you can calculate the
- 20:24average then risk management with
- 20:27International Logistics
- 20:29uh like what can be the risk
- 20:31geopolitical instability if there is
- 20:33political instability then also there
- 20:35will be risk complete shutdown is there
- 20:37elections are going on or some
- 20:39hesitation is going on or something
- 20:41means kind of events are going on so
- 20:44that inst stability is there currency
- 20:46fluctuation is also there so we need to
- 20:48understand this currency uh fluctuation
- 20:50how it will impact let's say I'm
- 20:53importing for uh uh let's say 100 rupees
- 20:58or maybe in Euro so let's say the price
- 21:01of euro is 1 euro is equal to 100 rupees
- 21:06so today I imported uh one Euro product
- 21:09so I have been charged 100 rupees
- 21:12tomorrow this our currency value
- 21:14depreciated now it has increased to 105
- 21:17but still I'm purchasing for1 so that
- 21:20means importing for same product same
- 21:24amount I'm paying 5 rupees
- 21:27extra same is the case with exporting
- 21:30let's say I'm now exporting 1
- 21:33euro and will give me 100 rupees but
- 21:36tomorrow if it is depreciated for same
- 21:41uh export now I will be getting 5 rupees
- 21:43extra right and if it is appreciating
- 21:47the effects will be reversed so this
- 21:49currency fluctuation we need to keep in
- 21:51mind when we are doing the Import and
- 21:54Export business so these rates can
- 21:56affect your profit margins
- 21:59uh up to longest extent right so then
- 22:03what are the international trade
- 22:05barriers natural disaster supply chain
- 22:08disruptions local supply chain
- 22:09disruptions also you need to take care
- 22:12when you are let's say if you are coming
- 22:13to Indian market then you need to
- 22:15understand the Indian uh you know uh
- 22:18geopolitical scenario and the disruption
- 22:20in the supply chain what uh kind of
- 22:24disruptions can happen in India or uh
- 22:27what can be the effect of that right so
- 22:29those many things you need to take
- 22:32care so next key component of
- 22:34international Logistics is inot terms so
- 22:37International commercial terms are there
- 22:40so we need to ensure the rights and
- 22:43responsibilities of buyers and sellers
- 22:45so there can be so many issues when you
- 22:48are making the delivery something goes
- 22:50wrong in terms of quantity in terms of
- 22:52quality if something goes wrong with the
- 22:54transportation some incident happened in
- 22:56the transportation then what will you
- 22:59will do who will be responsible so risk
- 23:02is either with the buyer or with the
- 23:04supplier so that also we need to you
- 23:07know negotiate with the international
- 23:09suppliers so what if even after
- 23:12recording every aspect and even then
- 23:15there is some you know dispute so where
- 23:18we will handle that dispute if the buyer
- 23:21is from Indian market suppliers is from
- 23:23Chinese market where we will set up uh
- 23:26settle that dispute right so you need to
- 23:28take care of the crosswater regulations
- 23:30as well when we are transporting already
- 23:32we talked about the regulations
- 23:34Transportation environment product
- 23:36safety features maybe uh you know uh you
- 23:39need to take care so uh yeah so then
- 23:44local culture and language consideration
- 23:46also so you might have seen I think the
- 23:48latest ad by OA or Rapido so the if
- 23:52foreign tourist is coming to Indian you
- 23:54know uh India so even they can book the
- 23:58taxi or Auto or whatever and they can
- 24:01speak in their language and our drivers
- 24:04can speak in their language and with AI
- 24:07enabled solution we can you know ensure
- 24:10that the talk is happening in the
- 24:11perfect way right how so this is a kind
- 24:14of thing very simple solution but this
- 24:17will you know uh make you comfortable
- 24:19even when you are uh away from your home
- 24:23so this will happen only when you have
- 24:25very strong Global Supply Chain Network
- 24:27okay including your suppliers
- 24:28manufacturer Distributors customers
- 24:31across multiple countries and then you
- 24:33need to ensure the collaboration and
- 24:35coordination among those uh players only
- 24:38then you can optimize your Logistics
- 24:41cost right and then you can optimize the
- 24:43inventory as well when you are having
- 24:46strong collaborations so if we talk
- 24:48about sustainability then uh obviously
- 24:53worldwide now awareness is being created
- 24:55about the sustainability measures and
- 24:57customers are also so creating but in
- 24:59some countries like we talked about the
- 25:01French survey right in France people are
- 25:02more aware about that now in India also
- 25:05we are talking about that we should not
- 25:06use uh the single uh Ed plastic and it
- 25:10should be banned and people are you know
- 25:13start they are starting using Juke bags
- 25:15or they are carrying their own bags so
- 25:17in Market also there are customers who
- 25:20are you know aware and conscious about
- 25:21all those things so if you are coming
- 25:23with those kind of uh measures
- 25:26sustainability measures obviously you
- 25:27will be taken as a positive thing right
- 25:30and people will uh you know uh react in
- 25:33that way but if you are still you know
- 25:35using the other way around so then your
- 25:38project uh product can be rejected in
- 25:40the market so you need to go
- 25:42eco-friendly packaging and energy
- 25:44efficient
- 25:46operations so uh this is the concept I
- 25:49was talking about the cross water
- 25:50transaction it can be easy as we are
- 25:53doing as customer to customer or you can
- 25:56make it as difficult as B2B right
- 25:58transactions that that depends upon uh
- 26:02what is the local scenario so if we talk
- 26:04about the value of crossb transaction is
- 26:07to forecast reach will reach it by maybe
- 26:09$250 trillion by 2027 and if we'll see
- 26:14it it is more than1 trillion rise in one
- 26:18decade right so this is as big
- 26:20opportunity and why what are the factors
- 26:23because international trade and
- 26:24e-commerce now there is no concept of
- 26:27Indian market whole world is One Market
- 26:29you can buy from anywhere you can sell
- 26:31anywhere right manufacturers are also
- 26:34expanding their supply chain across the
- 26:35borders as I talked about that if you
- 26:38are getting some cheap raw material
- 26:40cheap um Tech or maybe efficient
- 26:42technology or resources cheap resources
- 26:45you will shift your manufacturing Hub
- 26:47overseas right so then we are talking
- 26:49about global investment and asset
- 26:51management globally we are managing our
- 26:53assets right in a proper way and now
- 26:56people sitting in the village they are
- 26:58also accepting the salaries from
- 27:01International Players right so
- 27:04International Workforce International
- 27:06Market so this whole Market is One
- 27:09Market it is being treated like this so
- 27:12these are some of the factors which are
- 27:13pushing us for this right let's quickly
- 27:16go through what are the steps for
- 27:18crossborder transaction first is
- 27:20purchase and initiation this is how it
- 27:22is happening right so we'll start the
- 27:24purchase cycle okay and uh uh we'll
- 27:28start the transaction then rooting and
- 27:29processing so the payment information
- 27:32transaction is sent by an encrypted
- 27:34Gateway and your bank is connected with
- 27:36that Gateway right so transaction is
- 27:39processed quickly and efficiently if
- 27:41your bank is connected with that common
- 27:43Gateway right then payment verification
- 27:46is being done it is verified and
- 27:48approved or maybe sometimes declined by
- 27:50the receiving bank if you are not having
- 27:52sufficient funds in your account right
- 27:55because not only if you are transferred
- 27:58maybe transferring 500 the cost is
- 28:01somewhere around let's say 45,000 so you
- 28:04need not to maintain only 45,000 there
- 28:06are some transaction charges maybe you
- 28:08you'll end up with paying maybe 48,000
- 28:11or 49,000 somewhere around 50,000 so
- 28:14that transaction charges are also there
- 28:16then transaction confirmation happens
- 28:18and it is approved right in the next
- 28:20stage so or maybe declined then you'll
- 28:23get the message that it is declined then
- 28:25transaction fulfillment will happen
- 28:27between the two parties right so still
- 28:30that digital uh you know transfer has
- 28:33not happened but yes it is approved
- 28:37because digal transfer will only happen
- 28:39through you know Global automate uh
- 28:42automated Clearing House which will
- 28:44which may take maybe two to five
- 28:45business days to clear that but yes once
- 28:48it is approved your order fulfillment
- 28:51can start so this is how the financial
- 28:54transactions happen when whenever we are
- 28:57going for this and in the end tracking
- 28:59is one thing you can track the status of
- 29:02transaction reconciliation and
- 29:04settlement because it will take time now
- 29:06what are the challenges see we have
- 29:10talked about seven steps and seven
- 29:12different stakeholders are involved in
- 29:14that seven different players every stage
- 29:18like first player is here second player
- 29:20is here third player is here so that
- 29:23means every stage we are making small
- 29:25small HS which is time cons consuming
- 29:28right and not only time consuming they
- 29:31are charging as well even if we are
- 29:34verifying the account they are charging
- 29:35for that verification we are
- 29:37transferring the fund they are charging
- 29:39for that right so this is more expensive
- 29:43than domestic uh transaction so this is
- 29:46Again One Challenge and how we can
- 29:48mitigate that challenge uh again uh
- 29:51Amazon wallet will help you to do that
- 29:53right so challenges with crossborder
- 29:55transactions already talked about high
- 29:57fun fing cost right because that much
- 30:00fund you need to maintain in advance
- 30:03like I told you if your €500 you are
- 30:06calculating at 45k maybe you will not
- 30:09only reserve the 45k maybe you will
- 30:12Reserve 50k because of the transaction
- 30:15cost will be there right this is one
- 30:18example transaction fees are very high
- 30:21because of so many intermediat stages
- 30:24are there Bank fees they are also
- 30:26charging Merchant Bank fee they are also
- 30:28charging so this will increase the
- 30:30transaction cost ex currency exchange
- 30:33rate already I explained you if what
- 30:36will happen if your currency will
- 30:37appreciate or depreciate if your
- 30:39currency value is increasing or if your
- 30:42rupees value is increasing or decreasing
- 30:45so for same quantity whatever you are
- 30:47buying maybe earlier you were paying 100
- 30:49rupees now you are paying 105 rupees
- 30:51right so this depends upon just two
- 30:54slides before I explained how this will
- 30:56affect the uh International Trade right
- 31:00long transaction chains are there why
- 31:03because uh obviously so many uh players
- 31:07are there in the network multi-currency
- 31:09crossborder transactions if you are
- 31:11dealing with more than two currencies
- 31:13then so you can just multiply keep on
- 31:15multiplying the steps and then every
- 31:18time you are making transaction actually
- 31:20transaction will happen only with the
- 31:21first party and end party but in between
- 31:24so many transactions are happening every
- 31:26time you are processing that transaction
- 31:28you are paying extra for that right so
- 31:31and then obviously sale tax is there and
- 31:34uh as per that local structure you need
- 31:37to understand that and every time you
- 31:39are you know selling you kind of if 15
- 31:41players are involved 15 times you are
- 31:43selling the same product let's say
- 31:45initial cost was 10 Rupees at 15 stages
- 31:48you have added up that maybe 0.5 rupees
- 31:51or one rupee or in the end you are
- 31:53landing up with maybe 18 or 20 rupees in
- 31:55the end right this is the next
- 31:58implication The Limited banking hours
- 32:01maybe right now we have processed the uh
- 32:04transaction 24 hours you can digitally
- 32:06you can transfer but it will be settled
- 32:08reconciled only when the usual working
- 32:11hours are going on in that particular
- 32:13bank right so if you talk about uh the
- 32:16foreign market where uh the foreign
- 32:19maybe where the time lag is more than
- 32:21maybe somewhere 10 hours 12 hours even
- 32:24right so that much delay will be there
- 32:26when you'll be uh your our final
- 32:28transaction will be
- 32:30reconciled then fragmented and truncated
- 32:32data formats different formats we are uh
- 32:35recording the data even your addresses
- 32:38sometimes spelling mistakes or
- 32:39formatting anything goes wrong it will
- 32:41be declined right and so every time we
- 32:45are kind of encoding and decoding the
- 32:47data only so this is a again big problem
- 32:51how we can solve this only one stop
- 32:52solution uh Amazon Global uh market
- 32:56right Logistics and then Legacy
- 32:58technology platforms so you might have
- 33:00seen uh in Indian Banks if you visit any
- 33:03bank they have the uh you know counting
- 33:07machines even they are counting in that
- 33:09machine twice even then after that
- 33:11manually they are counting the how many
- 33:12notes are there in that particular youo
- 33:14Bund so this is how we are carrying the
- 33:17uh old technology and we are uh slow
- 33:20slow slowly we are adopting the new
- 33:22technology so that is another reason why
- 33:25it is taking so much time when we are
- 33:26talking about po order transactions
- 33:29right this is again one limitation and
- 33:31then complex compliance checks are there
- 33:35because it is international trade so you
- 33:37need to check against fraud sanctions
- 33:39and financial crime so that is there so
- 33:42see if my name is vikas if I'm
- 33:45transferring fund and let's say even if
- 33:49with that bank foreign bank if any
- 33:52person with the name becauseas has done
- 33:54anything wrong automatically it will be
- 33:56declined right so just if the ma names
- 33:59are matching without verifying anything
- 34:02else it will be declined so then again
- 34:03you will go for details and then it will
- 34:05take more time in that way right so this
- 34:07is one simple example you guys can just
- 34:09quickly go through these videos and then
- 34:11we'll uh continue our uh discussion on
- 34:14the topic so uh the right solution is
- 34:18right away there okay so Amazon wallet
- 34:21will control you right in every
- 34:23situation quickly we'll go through the
- 34:25major stakeholders in international
- 34:27Logistics already we talked about first
- 34:29is exporter who will be selling the
- 34:31product importer who will be importing
- 34:33the product fright forward who will be
- 34:35coordinating and monitors all the
- 34:37necessary operations for transport and
- 34:39international flight Logistics right so
- 34:42maybe sometimes some value adding
- 34:43activities are also done related to
- 34:45packaging or any kind of communication
- 34:47some custom agents will be there who
- 34:49will be taking care of all the documents
- 34:51uh formalities whatever inspections are
- 34:54required and clearance of goods any
- 34:56documentation you need to prepare
- 34:58related to that shipping company is the
- 35:01legal owner of the bessels you will be
- 35:03booking those bessels and then you will
- 35:05be transporting using those vessels to
- 35:07the foreign country shipping agent will
- 35:10be there actually it is a another legal
- 35:13representative of the shipping company
- 35:15at any given Port right so uh uh this
- 35:19agent organizes administrative task
- 35:22related to you know in that particular
- 35:24Port so this is how it uh handles your
- 35:27or merchandise and related documents and
- 35:30then consolidator is there this
- 35:32consolidator actually selling the vessel
- 35:35space right if the Bessel space is not
- 35:37fully occupied by one player it may sell
- 35:39to multiple players right so this is the
- 35:41work of the consolidator carrier is who
- 35:43is actually transporting the product
- 35:46then Insurance again very important if
- 35:47something goes wrong they are charging
- 35:49some premium for each you know
- 35:51transaction and uh uh then in that way
- 35:55you can ensure the safe delivery and
- 35:57obviously banks are responsible for this
- 35:59International thing because banks will
- 36:02ensure the transaction so that is uh
- 36:06these all are the uh players
- 36:09stakeholders involved in the
- 36:10international stakeholder uh
- 36:12International Logistics so we can
- 36:14conclude that uh because challenges are
- 36:16there uh because many stakeholders are
- 36:19there and many stages are there so we
- 36:21need to somewhere compromise between
- 36:23cost is one thing and then your time is
- 36:26another thing right so that lack whe
- 36:29whether we can afford or not so what is
- 36:32the you know replenishment time we need
- 36:34to replenish the inventory and you you
- 36:37you meet uh need to meet the customer
- 36:39Demand right and then we need to take
- 36:41care of the cost so what is that one
- 36:43platform which can maybe if I'm selling
- 36:46product from here kakur and it is going
- 36:48to somewhere in let's say in US market
- 36:51so how as one player Amazon can you know
- 36:55handle everything he is picking from
- 36:57here delivering there and I'm getting
- 36:59one single invoice because transactions
- 37:01can be minimized in that way so that's
- 37:03all from this we'll continue this uh uh
- 37:07session uh with what are the different
- 37:10options how we can go for international
- 37:12uh markets how we can expand into
- 37:14International Market in the very next
- 37:16session thank you very much
About this transcript
This page contains the full transcript of Lecture 07 : International Logistics by NPTEL IIT Kharagpur, generated from the public captions YouTube serves with the video. The transcript has 5,906 words across 879 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.
What you can do with it
Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to translate the transcript into 100+ languages.
Free YouTube transcript tool
YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, translation to 100+ languages, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.