Lecture 02 : Logistics Stakeholders and Modern Logistics Concepts — Transcript
Full transcript
- 0:01[Music]
- 0:22[Music]
- 0:25so hello dear friends so welcome again
- 0:28to nptl online certification course on
- 0:31Logistics and Supply Chain management so
- 0:33I'm Dr vikas takur assistant professor
- 0:36Department of humanities and social
- 0:38sciences IIT Kapur so uh in the first
- 0:41lecture we discussed about the basic
- 0:44concepts related to Logistics and then
- 0:48what are the uh different elements in
- 0:50the logistics right and we try to uh
- 0:54somehow we try to relate and we try to
- 0:56differentiate as well uh the logistics
- 0:59versus Supply management so today we'll
- 1:02continue uh next is the stakeholders in
- 1:05logistics right so this is uh all all
- 1:10the elements and stakeholders uh
- 1:13included in the logistics so you can see
- 1:17here uh if we'll start with the one end
- 1:21where our suppliers are there so this is
- 1:25not only the one layer of suppliers
- 1:27right like I I uh discussed discussed
- 1:30about the very basic example from where
- 1:33we are getting the raw material from for
- 1:35baking the bread and then we ended up
- 1:38with the uh with one organization who is
- 1:41extracting ore from the uh core and
- 1:45maybe some mining industry right from
- 1:47where we are getting the steel and then
- 1:49that steel is used as buyer in the tire
- 1:52manufacturing and we are getting Rubber
- 1:54and we are getting all other engines and
- 1:56other other kind of components we are
- 1:57using in the uh tractor right and so
- 2:02this is completely if you'll say so
- 2:04different so many layers are there so
- 2:06suppliers of suppliers are there in the
- 2:08logistics Network right so from these
- 2:12suppliers we need to uh actually we need
- 2:15to negotiate with these supplies related
- 2:18to the
- 2:20product related to the
- 2:23quantity related to the
- 2:25price related to the delivery
- 2:30right so these all functions are there
- 2:32when we are dealing with the suppliers
- 2:34right
- 2:35so uh as a manufacturing unit I need to
- 2:40uh ensure that there are sufficient
- 2:42number of suppliers for supplying these
- 2:45uh different P of components now there
- 2:48is always a uh debate is going on
- 2:51whether we should focus on single
- 2:53supplier versus multi suppliers so
- 2:56basically uh but my my personal opinion
- 3:00is if we are going for too many
- 3:02suppliers for the same component then
- 3:04also this is a problem if we are
- 3:06focusing only on one supplier then also
- 3:08there is a problem so we'll discuss this
- 3:11in detail but for now if we are focusing
- 3:15on only single supplier so let's say
- 3:17something goes wrong with that supplier
- 3:19it's not only some disaster is happening
- 3:21natural or man-made sometime maybe the
- 3:24equipment are not working sometime maybe
- 3:26there is Strike sometime different
- 3:28issues can be there and if we we we are
- 3:31just uh uh just relying on the simple uh
- 3:35when very single supplier so then there
- 3:37will be problem right our raw material
- 3:39supplier will uh Supply will be
- 3:41interrupted so in that case I should
- 3:45advise that we should have two three
- 3:47vendors or four vendors depending upon
- 3:49the criticality of the raw material if
- 3:51that raw material frequently facing some
- 3:55problem issues related to Quality
- 3:57related to delivery or maybe the raw
- 3:59material used for making that component
- 4:01is not readily available or other issues
- 4:04are there so maybe that number can
- 4:07increase to 5 to 7 but again too many
- 4:10vendors it's very difficult to retain
- 4:12all those vendors for a longer period of
- 4:14time the first point is whether you are
- 4:17able to give them large number of orders
- 4:21because if order quantity is also less
- 4:23how you will negotiate with respect to
- 4:26price if that quantity is not there
- 4:29obviously they will not be able to
- 4:31Target economies of scale so obviously
- 4:33they will be least interested doing
- 4:36business with the kind of organization
- 4:38which is not feeding them large orders
- 4:41right so so these are some of the issues
- 4:44with you know multi uh vendors but then
- 4:48there are pros and cons we'll discuss in
- 4:50detail in the later sessions right so
- 4:52this is you need to maintain a
- 4:53relationship with the suppliers as a
- 4:55logistics partner then procurement then
- 4:58procurement obviously will happen with
- 5:00the suppliers this is a process where
- 5:03you will be negotiating uh with respect
- 5:05to your order quantity order frequency
- 5:09volume and price right and then this is
- 5:12supplied to manufacturer where the final
- 5:15assembly of your final product is
- 5:18happening this is a kind of production
- 5:20line you can say or assembly line where
- 5:23we are usely converting our raw material
- 5:25into fgs finished
- 5:28goods okay so as a manufacturer this is
- 5:32not only one again like we have
- 5:35multi-layers in suppliers we can be
- 5:37having multi-layers in manufacturer as
- 5:40well there may be co-manufacturer there
- 5:42may be uh manufacturer who who are
- 5:45preparing sub assemblies for that right
- 5:48so let's say if I'm manufacturing any
- 5:50home appliances right home appliances uh
- 5:53let's say we are manufacturing AC so we
- 5:56are not we are manufacturing AC so but
- 5:58we are not very good good with the
- 6:00handling of electronic componet whatever
- 6:02motherboard we are inserting inside
- 6:04programm control array we are inserting
- 6:06inside or electronic components whatever
- 6:08we are using inside right so because we
- 6:11are not good with that shouldering
- 6:12process embedding those electronic
- 6:15components on the board so what we can
- 6:17do is we can Outsource this to some co-
- 6:19manufacturer and that will be producing
- 6:21the sub assembly and will be giving one
- 6:24motherboard which we will be placing or
- 6:26fixing in the final casing of that AC
- 6:29right so there can be so many
- 6:31manufacturer in this finally this is
- 6:33that beautiful thing for which we all
- 6:36are fighting and we we are struggling
- 6:39day and night and making this beautiful
- 6:41thing happen and readily available for
- 6:44the customers so this product again how
- 6:48you are designing the
- 6:51features so obviously that information
- 6:54is also coming from the your Logistics
- 6:57partner depending upon the customer
- 7:01preferences then inventory you need to
- 7:03keep so that you can ensure the
- 7:06continuous supply to the market now this
- 7:10Supply to Market obviously depends upon
- 7:13demand as well so somewhere you need to
- 7:16meet the equilibrium between demand and
- 7:18supply and because always there is Gap
- 7:20so you need to maintain the inventory so
- 7:23we although we are focusing on zero
- 7:26inventory but yes that is something is a
- 7:29big question and where we can focus for
- 7:32zero inventory specifically so that also
- 7:35we'll discuss now the other player in
- 7:38the logistics uh management is your uh
- 7:43retail industry now Indian retail or
- 7:45other retail industry foreign retail
- 7:47industry also it's not always we are
- 7:49getting the organized retail sector
- 7:51right so we have organized retail
- 7:55industry as well and we have the
- 7:57fragmented retail industry small small
- 7:59small shops are are there right so as a
- 8:03logistics partner it is not important
- 8:06only that you are supplying to organized
- 8:08retail industry because they are the
- 8:10major players carrying the maximum share
- 8:12Indian market they are not carrying the
- 8:13maximum share because maximum share is
- 8:14taken by the fragmented retail shops
- 8:17right so uh but yes you need to meet the
- 8:20demand of the both right whether you are
- 8:23going for a local shop through local
- 8:24shop or you are going through some
- 8:26organized
- 8:28store so multibrand store onetop
- 8:31solution Market kind of things are there
- 8:33so next important thing which is
- 8:36contributing around 50 to 55% to your
- 8:39cost is your transportation and when
- 8:41we'll talk about transportation in
- 8:43detail so we will be talking about
- 8:45different modes of transportation
- 8:47whether you are going through air
- 8:49whether you are going through Road or
- 8:51you are going through ship or you are
- 8:53going to three right all these modes you
- 8:57will pick depending upon first is
- 8:59availability of infrastructure then if
- 9:01all are available then you'll see ship
- 9:04is maybe efficient economically maybe
- 9:07train is efficient economically but then
- 9:10you need to have that much
- 9:12infrastructure right you need you need
- 9:14to ensure the delivery also fast
- 9:16delivery so then if you are talking
- 9:18about same day delivery something air
- 9:20which is very expensive can be expensive
- 9:22so you have to go by air as well and
- 9:25road because this is taking the maximum
- 9:27share but it is not efficient it is not
- 9:30efficient because of the two reasons
- 9:32because the distance we are covering
- 9:34obviously the fuel cost and all that if
- 9:36we'll consider that is also very high
- 9:38but the other thing which is Major point
- 9:41is while we are going through Road
- 9:43Transportation there are so many delays
- 9:45there are so many planned unplanned
- 9:48delays we are depending upon the road
- 9:49condition accidents are happening
- 9:52weather conditions and then there is uh
- 9:56for documentation or clearing the
- 9:58boundaries from one state to other state
- 10:00all those documents you need to uh maybe
- 10:03text structure and all that very rigid
- 10:06text structure is there so you might
- 10:08have seen long cues of trucks standing
- 10:11on the uh border right so just waiting
- 10:14for clearance so this road
- 10:17Transportation since taking the maximum
- 10:19share but so many challenges are there
- 10:21as far as this Transportation mode is
- 10:23concerned talking about distribution
- 10:25Network already I told you whether you
- 10:27want your customer should visit to your
- 10:30retail shop or you want to deliver the
- 10:33your product to directly to the customer
- 10:36doorstep that is up to you which model
- 10:39you are offering which model your
- 10:41industry is offering you have to be
- 10:42competitive in that way so you have to
- 10:44take
- 10:46that so talking about these small terms
- 10:49already uh I have discussed quickly
- 10:51we'll go through order placement which
- 10:53customer will place the order right for
- 10:55goods or services highlighted on your uh
- 10:58website your portal or whatever
- 10:59interactive medium you platform you have
- 11:01provided to the customer order is
- 11:04processed as a seller you will uh record
- 11:07the order and you will start processing
- 11:08the order then Inventory management
- 11:11obviously to avoid the stock stock out
- 11:13rate and also the excess inventory is
- 11:17also avoided right and then whenever you
- 11:21are reaching that let's say this is the
- 11:24inventory level and then you start
- 11:26depleting your inventory because you are
- 11:27meeting the demand so in entry will
- 11:29start depleting so you need to decide
- 11:32which one is the Safety stock at this
- 11:34Safety stock again you need to place the
- 11:36order and you need to replenish the
- 11:38inventory at this level so again
- 11:40inventory will start replenishing uh
- 11:42sorry depleting so then that means again
- 11:44you need to replenish this so this
- 11:46customer this cycle will keep on going
- 11:50right and we'll ensure uh that inventory
- 11:54is always there to meet the either your
- 11:58expected demand or unexpected demand
- 12:01warehousing is another very very
- 12:03important element why I'm saying because
- 12:05it is strategic location we are defining
- 12:08how many warehouses should be there
- 12:10right so because we are storing that and
- 12:14the other concept is we should locate
- 12:16warehouses maybe near to our final
- 12:18customer so that we can easily and
- 12:21speedily deliver the end uh the product
- 12:24to the End customer right but then again
- 12:27the efficiency is one part if we have so
- 12:29many different facilities so cost will
- 12:31be there in warehouses instead of one we
- 12:34have five warehouses so obviously that
- 12:36much Manpower is required obviously
- 12:38those many instruments are required that
- 12:40much infrastructure is required and
- 12:42obviously inventory level will also
- 12:44increase because instead of maintaining
- 12:46inventory at one level now we are
- 12:48maintaining inventory at five different
- 12:50locations and why this is strategic
- 12:52location once you start investing into
- 12:55this kind of decision this is a
- 12:57long-term decision you cannot withdraw
- 13:00overnight right because this includes
- 13:02uge investment is there in terms of when
- 13:05you are making investment into your
- 13:07fixed assets then picking and packing
- 13:10obviously your order will be picked from
- 13:12the inventory and your Distributing
- 13:14partner will be Distributing to the End
- 13:17customer so Transportation so
- 13:20transportation of packed orders from
- 13:22warehouses to the destination will be
- 13:24ensured and again as I told you mode of
- 13:26transportation are important so deliv
- 13:29dely that depends upon whether you are
- 13:30going for last mile delivery or
- 13:33customers are visiting your location
- 13:35right so as per whatever customers are
- 13:37recording their addresses so usually you
- 13:40might have seen when we are going on
- 13:42Amazon website or flip cart so you can
- 13:44quickly check the availability whether
- 13:46that availability is there in your PIN
- 13:48code or not right so that is another
- 13:50service point which is being evaluated
- 13:52for any e-commerce player whether you
- 13:55are uh uh giving your services in that
- 13:58area or not not right so obviously they
- 14:00are trying to cover up as many PIN codes
- 14:03as possible but yes so this is not one
- 14:07day game so when these e-commerce
- 14:09website they started operating in India
- 14:12so firstly they started collaborating
- 14:14with the other players which are
- 14:16traditionally not into this kind of
- 14:18business but they have the network like
- 14:21Indian post office because Indian post
- 14:23office is a kind of uh delivery can be a
- 14:26kind of delivery partner which is having
- 14:29office in almost all the PIN codes they
- 14:31they are covering all the PIN codes
- 14:33right so if you want the uh delivery to
- 14:36every End customer so then obviously the
- 14:39best uh maybe strategic decision maybe
- 14:43you can collaborate but then how much
- 14:44control you have speed quality those all
- 14:48things are there so they uh these all
- 14:50e-commerce player they started
- 14:52developing their own uh Network
- 14:54distribution Network right so then order
- 14:57tracking is something now if you go for
- 15:00Indian uh Postal Services they are also
- 15:03providing you tracking ID earlier it was
- 15:06not there but now you can also track
- 15:07that but you just imagine the tracking
- 15:10speed or the information provided with
- 15:13the Amazon or flip cart or eBay or
- 15:16Mantra any any e-commerce player or
- 15:18zomato when you are using your daily uh
- 15:22items from there right so though that
- 15:25much level you cannot expect from uh
- 15:28this very traditional kind of speed post
- 15:31services or the normal uh maybe post
- 15:34Services
- 15:35right so order tracking is something
- 15:38these days is very very important the
- 15:40customers are just clicking the order
- 15:42placing the order and they just want to
- 15:44get the information whether the order
- 15:46has been accepted whether the order has
- 15:48been processed dispatched if dispatched
- 15:51where it is right now because as a
- 15:54customer we have limited time and we are
- 15:56keeping the things for the last hour and
- 15:58then for last hour only who are giving
- 16:01us all those services and making all
- 16:04those promises that will deliver you
- 16:06within 30 minutes we'll go for only
- 16:08those players right and then customer
- 16:11service I talked about all the services
- 16:14which are providing the product or
- 16:15services to your doorstep but this is
- 16:17something after sales returns so returns
- 16:20can happen because of two three reasons
- 16:23F first is you simply did not like the
- 16:25product and then again one click and you
- 16:28are sending it back back so this is a
- 16:30big big challenge for us but yes with
- 16:33one click you can send it back another
- 16:35thing is if the product is not
- 16:37functioning properly so it is under
- 16:40warranty Guaranty period again we need
- 16:42to provide the spare parts we need to
- 16:44pick the product we need to repair the
- 16:45product or maybe the engineer is
- 16:48visiting the customer site right or the
- 16:51third thing is which is leading towards
- 16:54sustainability so what is happening in
- 16:57the end stage of of life so end of life
- 17:02what you are doing with that product if
- 17:04you are promising something with the
- 17:06customer at the end stage we'll take
- 17:08your product we'll be compensated in
- 17:10somewhere maybe right or we'll try to
- 17:13maybe again renovate that product
- 17:16will'll try to because any product life
- 17:19if you talk about AC if you talk about
- 17:21refrigerator you are using if you talk
- 17:23about fan if you talk about all those
- 17:25appliances you are using only majorly 3
- 17:28four five components are there depending
- 17:30on the product which are age limited
- 17:32right rest if you talk about all other
- 17:34components screw inside you are using
- 17:36you can use for years together the
- 17:39casing body plastic parts you are using
- 17:41you can use years together the wire you
- 17:43are using here so the only limited age
- 17:47product uh components you need to
- 17:49identify maybe the motor of the uh that
- 17:53appliances or whatever product you are
- 17:55using maybe the capacitor maybe the
- 17:58other very crucial components right so
- 18:01how you can extend the life of those
- 18:03components or maybe you can simply
- 18:06replace those uh uh those products who
- 18:09are failing because of their age so you
- 18:12can simply replace those many components
- 18:14may not be again we can apply 020 rule
- 18:17so those 20% of the components you can
- 18:20easily replace then feedback and
- 18:22Improvement you might have seen after
- 18:25every packet we are delivering to you so
- 18:28again you customers are being asked
- 18:30whether the delivery was okay whether
- 18:32you you were served the hot food quality
- 18:35of food all those things even if I'm not
- 18:38responsible for uh the food quality even
- 18:41then I will be rated for that right so
- 18:44that is something uh some parameters are
- 18:46beyond control but if I'm taking only
- 18:48this as logistic partner right if I'm
- 18:52only the logistics uh means the delivery
- 18:55partner right if I'm taking it this as
- 18:57complete system so that
- 18:59uh that that complete feedback is
- 19:01important
- 19:03right so now the logistics management if
- 19:07we'll talk about it is uh the planning
- 19:10implementation and control of the
- 19:12movement and storage of goods services
- 19:15and related information already we
- 19:16discussed about it and when we are
- 19:19talking about the movement it should be
- 19:21efficient and effective flow of material
- 19:24we have to ensure the smooth Supply
- 19:27right and then it entails strategizing
- 19:30executing and overseeing the flow and
- 19:33storage of goods and services and
- 19:35related information across the supply
- 19:37chain so obviously in the end we once
- 19:40the system is set up then we'll go for
- 19:42the optimization of this movement of
- 19:45goods or the flow of information
- 19:48whatever we are capturing through that
- 19:51Network so Logistics management plays a
- 19:54pivotal role in uh maintaining the
- 19:57seamless operation of Supply chains and
- 20:00empowering business to attain their
- 20:02operational and strategic goals right so
- 20:04if quickly we'll talk about the
- 20:06advantages if we are managing our
- 20:08Logistics effectively first is
- 20:10efficiency obviously uh efficiency will
- 20:13be improved because we will if we have
- 20:16proper planning we have the
- 20:19uh plan a plan B plan C we can uh reduce
- 20:23the impact of the interruptions that
- 20:25interruptions can be in terms of
- 20:27disaster natural disaster floods
- 20:29earthquakes can be anything or maybe
- 20:31man-made disasters like or maybe
- 20:34shutdowns right because of recent
- 20:36covid-19 pandemic so those all things we
- 20:39can manage efficiently if we have that
- 20:42strong network of suppliers
- 20:45manufacturers and our the next
- 20:47stakeholders delivery Partners so we can
- 20:49always reach to our customer efficiently
- 20:53cost reduction obviously if I can
- 20:55optimize the Transportation Route so
- 20:57best route as per traffic best route as
- 21:00per distance right as per road condition
- 21:03as well so if I'll pick the best route
- 21:05obviously I will be cost efficient I'll
- 21:07be saving time as well during the
- 21:09transportation then obviously Warehouse
- 21:11operation and inventory levels this
- 21:13Warehouse operation and inventory levels
- 21:15I'll show we'll discuss in detail about
- 21:18this but now we are going towards where
- 21:21these warehouses will be totally
- 21:23man-free there will be no human being
- 21:25involved in the warehouse operation
- 21:27Roberts will be working we'll be
- 21:29maintaining the inventory we'll be
- 21:31updating the inventory so in that way we
- 21:34can utilize the maximum space within the
- 21:37warehouse because that only space will
- 21:40be left out the minimum space for the
- 21:42movement of those robots right or we
- 21:45have the lifts automatically lifts right
- 21:47so those we can use and we can uh reduce
- 21:51the cost Manpower cost as well and 24
- 21:54into 7 the uh those machines can work
- 21:57obviously customers satisfaction if they
- 21:59are manually we are handling the
- 22:01products we may damage the products
- 22:03right always we are not able to take the
- 22:06uh precautions right if electronic
- 22:08components sometime we are handling or
- 22:10fragile components we are handling we
- 22:12may break so that happens in the
- 22:14inventory also this comes under material
- 22:16handling cost where we are damaging
- 22:18while handling we are damaging the
- 22:20products as well right so that is also
- 22:22cost and sometime these damaged products
- 22:25are finally shipped to the End customer
- 22:27so then there is a big question for
- 22:30customer satisfaction right so with that
- 22:32quality of product timely delivery of
- 22:34the goods so efficient Logistics
- 22:37management will lead to your customer
- 22:40satisfaction and obviously if they are
- 22:42satisfied they will be uh loyal
- 22:45customers to us and will help us
- 22:48providing the Competitive Edge over the
- 22:50others because we are superior in terms
- 22:52of providing the services we are
- 22:54providing the fastest delivery possible
- 22:57and we are also very efficient right so
- 23:00these are some of the advantages then
- 23:02risk management if we have the proper
- 23:05planning Logistics management we have
- 23:07inventory in the warehouses so that risk
- 23:11of stockouts we can avoid Transportation
- 23:14delay if raw material is coming on the
- 23:17way something goes wrong right so even
- 23:19we have that Safety stock we can still
- 23:22continue the production line we don't
- 23:24want that 500 workers who are working on
- 23:28that one production line they will just
- 23:30sit idle just because of we we are not
- 23:32having one screw or maybe we are not
- 23:35having the other component glass we are
- 23:37using inside the car steering wheel we
- 23:39are not having or gearing gear box we
- 23:42are not having maybe the component is
- 23:44very small but until we'll plug that
- 23:46component in the final product we cannot
- 23:48say that this is finished right and if
- 23:50it is a kind of uh uh product kind of
- 23:54layout is there so if let's say we are
- 23:57falling short of inventory at 15th stage
- 24:00so all the stages after 15th stage will
- 24:02be interrupted because if we'll not
- 24:04perform that operation we cannot go for
- 24:06the next one because all other are
- 24:08depending on the preceding one so that
- 24:11way also we can avoid the risk and then
- 24:14resource optimization we'll go for
- 24:16proper management we can resources in
- 24:19terms of vehicles because now we have
- 24:22proper routing plans so we can uh
- 24:25optimize the vehicles in the proper way
- 24:28warehouse space we can manage if we have
- 24:30automation kind of system Manpower we
- 24:33can optimize these resources we can
- 24:36optimize efficiently and profit uh
- 24:39profitability so the next point is
- 24:42Market
- 24:44expansion so Market expansion is one
- 24:47thing if you are going for your product
- 24:50is only possible when you have Logistics
- 24:53distribution Network up to that market
- 24:54this is as simple as that if you don't
- 24:56have shop to the end point point there
- 24:58is no point of expanding the market or
- 25:01maybe ad advertising your product to
- 25:03that particular Market because you those
- 25:06people don't have the access to your
- 25:08product so first to advertise that
- 25:11product in a particular area you should
- 25:13have your distribution Network that's
- 25:15why so many collaboration in India also
- 25:18happened just because of uh foreign
- 25:21companies they came here they wanted to
- 25:23set up their manufacturing hubs here but
- 25:26because this this because huge network
- 25:29is required to Distributing the product
- 25:31to the End customer that's why the
- 25:34reason is the collaboration between
- 25:35hiroa maruti Suzuki so Honda was very
- 25:39good with the technology uh in two
- 25:41wheelers hero already they were into uh
- 25:44hero Cycles so they were having worst
- 25:47network to cover almost all uh reasons
- 25:51in India so Honda thought it's good
- 25:54opportunity we can collaborate with hero
- 25:56we can just exploit their or utilize
- 25:59their distribution Network so this is
- 26:01how you can go for the Market
- 26:05expansion so then comes the part of
- 26:07logistics designing and management so
- 26:11again when we are saying designing and
- 26:13management so obviously we need to take
- 26:15care of the first stakeholder who
- 26:18suppliers how many suppliers you want is
- 26:20the first point then how many
- 26:22manufacturing plants will be there let's
- 26:25say we are having two manufacturing
- 26:26plants now maybe the same model whatever
- 26:30model M1 we are manufacturing here we
- 26:32are manufacturing M1 here as well right
- 26:35so whatever raw material for M1 is
- 26:37required let's say this raw material is
- 26:39coming from supplier one so this raw
- 26:42material will go to uh from supplier one
- 26:46will go to your plan two as well right
- 26:50so that means you need to design the
- 26:53distribution Network you need to take
- 26:55care of your the first two uh
- 26:58stakeholder first is your supplier and
- 27:01which supplier is going to supply which
- 27:03plant plant means the manufacturing
- 27:05facility once you are ready with your
- 27:08finished goods now they are ready to be
- 27:10shipped so here you are loading those uh
- 27:14uh final product and now they are ready
- 27:17to ship to the Final Destination and
- 27:19final destinations are your warehouses
- 27:22now again this distance how you will
- 27:25cover is important right this distance
- 27:29which mode you will pick to cover this
- 27:31distance will Define your cost function
- 27:34your quality your speed everything we
- 27:36discussed earlier so now these are the
- 27:40warehouses again because strategic
- 27:42location we have done for uh deciding
- 27:45the warehouse facilities and not only
- 27:48the location but also the capacity of
- 27:52that warehouse because again we want to
- 27:56utilize the maximum
- 27:59capacity so maximum capacity utilization
- 28:03we need to
- 28:06ensure right so uh what is the customer
- 28:10potential in the different markets
- 28:12depending upon that we'll assign that
- 28:15these location will be served using this
- 28:17Warehouse right so this is overall
- 28:20distribution network but again uh we
- 28:24have separate session on designing
- 28:26distribution Network we'll take care of
- 28:28all the elements in that right so
- 28:31Logistics design and management again
- 28:33involves the strategic planning
- 28:35coordination and execution of various
- 28:37processes within the supply chain to
- 28:39ensure the efficient flow of good
- 28:41information and resources from the point
- 28:43of oron to the point of consumption it
- 28:47passes the activities such as inventory
- 28:49management warehousing Transportation
- 28:52order processing and
- 28:54distribution so effective Logistics
- 28:57design we'll say only when we are able
- 28:59to minimize the cost customer
- 29:01satisfaction is maximized and we are
- 29:03taking care of the sustainability
- 29:05parameter and we can uh mitigate all the
- 29:08risks right on the way already we
- 29:10discussed little bit about what can be
- 29:12the risks right we need to analyze the
- 29:14demand patterns and accordingly we need
- 29:16to decide the transportation mode we
- 29:19need to define the inventory level at
- 29:21different warehouses because that demand
- 29:24patterns will help us to find out uh how
- 29:26much inventory we need to
- 29:28uh place at particular storage location
- 29:32and obviously tracking when you are
- 29:33tracking and monitoring continuously
- 29:35you'll come up with the feedback kind of
- 29:37thing and then we can go for the further
- 29:40Improvement in the overall supply chain
- 29:43so now Logistics design and management
- 29:46let us explore some key core elements in
- 29:48that so already we talked about
- 29:50strategic planning because it's a
- 29:51longterm planning how you will set up
- 29:53your facilities warehouses mode of
- 29:56transportation that all is a call for
- 29:59your top level management and you need
- 30:02to align your business strategies
- 30:04whether you are going for expansion if
- 30:06you're going for expansion so you need
- 30:08to expand your warehouses your
- 30:10facilities right in that way so
- 30:12Inventory management is another key
- 30:14element and that we already discussed
- 30:16about we need to balance the supply and
- 30:19demand how we can do that we need to
- 30:22forecast properly and we'll see what are
- 30:24the different forecasting techniques in
- 30:26the subsequent sections and we'll try to
- 30:28optimize and be cost effective in
- 30:31managing your stock obviously warehouse
- 30:33management we need to uh manage the
- 30:37capacity of the warehouse more
- 30:39efficiently and maximum utilization of
- 30:42the capacity should be
- 30:44insured and
- 30:46Transportation uh depending upon
- 30:48infrastructure depending upon the uh
- 30:51mode of delivery how much fast delivery
- 30:54is required for particular item how much
- 30:57cost you can bear for that quality level
- 31:00required so that will decide your
- 31:03transportation order processing once you
- 31:07enter the order from the customer side
- 31:09you will start processing and you will
- 31:10start Distributing to last mild delivery
- 31:13using your fastest Network and
- 31:16minimizing the cost right and then
- 31:18obviously to ensure that you should be
- 31:20equipped with the latest technology and
- 31:22in that you'll talk about RFID uh this
- 31:26this is a huge you know intervention
- 31:28technological intervention RFID where
- 31:31you can quickly scan the product barcode
- 31:35and then you can just locate the where
- 31:37the item is whether the item is depleted
- 31:41on the inventory shelf or you need to
- 31:43produce more so that you can
- 31:46easily uh track with the help of
- 31:48technology so I talked about UAB UNM
- 31:51aial Vehicles where you can deliver your
- 31:54uh uh uh packets uh through airspace and
- 31:59uh within 30 minutes that is possible
- 32:01using this and then GPS enabled services
- 32:04to optimize to monitor uh the movement
- 32:08of your goods through the network so
- 32:10continuous Improvement obviously when
- 32:12we'll talk about all these parameters
- 32:14elements factors we'll develop some kpis
- 32:17and then we can identify those kpis and
- 32:19we'll work on those kpis there are some
- 32:22Modern Logistics Concepts so we'll not
- 32:25discuss in detail in this SE session but
- 32:28yes just brief introduction about that
- 32:30we can go for first very important is
- 32:33and obviously requires our detailed
- 32:36observation on that but quickly lean
- 32:39Logistics is one concept where we'll try
- 32:42to reduce the waste in the logistics
- 32:45part waste of extra Transportation waste
- 32:48of inventory waste of extra movement of
- 32:51the material waste of overprocess waste
- 32:54of over production waiting time so
- 32:57anything these kind of waste we'll
- 33:00discuss in detail and then we'll try to
- 33:03make our Logistics as lean as possible
- 33:06only will minimize the waste will add
- 33:09directly to the profit this is for sure
- 33:11the second concept is uh which is not
- 33:14very new quite old now just in time but
- 33:17again we need to Define what are those
- 33:19items for which we can go for just in
- 33:21time kind of system right maybe if there
- 33:24are small components and the price is
- 33:26not very high you can store those
- 33:28components right but if components are
- 33:31very costly right and adding maybe only
- 33:33those 20% components which are adding
- 33:36again 8020 rule which are adding towards
- 33:3880% of the cost right so then you can go
- 33:42for up to some extent you can go for
- 33:44just in time so for ensuring just in
- 33:47time you need to align your uh suppliers
- 33:51near to your manufacturing unit right
- 33:54and in that way your demand prediction
- 33:57should be very very uh accurate and then
- 34:01only you can design kind of system right
- 34:03where you are not thinking of of keeping
- 34:06any inventory the next concept is aile
- 34:09logistics which is again the evolution
- 34:11of uh your Logistics function where we
- 34:14are talking about the flexibility and
- 34:16responsiveness right so we need to have
- 34:19Dynamic Supply
- 34:20chains how we can have Dynamic supply
- 34:23chain when we are continuously feeding
- 34:26the information to to the supply chain
- 34:29stakeholders who are taking the
- 34:30decisions based on that information only
- 34:33then we can quickly response right if
- 34:35anything goes wrong at the customer end
- 34:37we should record it why the customer
- 34:39received the damaged packaging why the
- 34:42customer is not happy with the product
- 34:44delivered why the customer is not happy
- 34:47with the returns right so this this is
- 34:50only possible when we have quick system
- 34:53of information sharing right and any
- 34:56disruption is happening we have the
- 34:58second plan right so only then we can
- 35:01say we can explore the opportunities and
- 35:03we can grab those opportunities the next
- 35:06concept the modern concept is Green
- 35:08Logistics because uh the customers now
- 35:11not uh yeah there are some restrictions
- 35:15from the uh so many regulator regulatory
- 35:18authorities are there who are
- 35:19continuously focusing on uh uh going for
- 35:24green products green supply chain and
- 35:26Green Logistics and obviously we need to
- 35:29minimize the carbon footprint that is
- 35:31the sole purpose right so in that
- 35:35campaign many customers the common man
- 35:38is also finding theirself very relevant
- 35:42only then they can contribute towards
- 35:44reducing the total carbon footprint
- 35:45right so they also want to uh you know
- 35:49minimize this is the latest one Cas
- 35:51study I have gone through where in if
- 35:53you talk about European market US market
- 35:56DW Nations C customers are preferring
- 35:59the delivery Partners or the e-commerce
- 36:01players who are doing the last mile
- 36:04delivery using any electronic vehicle or
- 36:07Cycles so they are placing more orders
- 36:09with those kind of players right so in
- 36:12that way we have to be maybe
- 36:14eco-friendly when we are using fuels
- 36:17Vehicles maximum utilization should be
- 36:19there and renewable energy sources we
- 36:21should be using the ne next thing is
- 36:24collaborative Logistics so obviously
- 36:27because
- 36:28so many interaction points are there
- 36:30between different stakeholders like we
- 36:32explore the supply chain of uh bread
- 36:35right how you are manufacturing bread so
- 36:39this only possible when you are having
- 36:41collaborative Logistics Network right so
- 36:43that is another Point collaborative
- 36:46collaboration cooperation can only be
- 36:48ensured when you have very strong
- 36:50relationship with the suppliers not only
- 36:53suppliers but all the stakeholders in
- 36:54the supply chain right for that you
- 36:57should be having very quick in sharing
- 36:59the information so one complete channel
- 37:02of information sharing should be shared
- 37:04with all the stakeholders Omni Channel
- 37:06Logistics there we are now we cannot say
- 37:08that we'll sell our product using our
- 37:11own website right so if Indigo will say
- 37:13this that we'll sell our tickets through
- 37:15only Indigo website that thing will not
- 37:18work right so indigo is selling through
- 37:20make my trip indigo is selling through
- 37:22go aivo through exigo through their
- 37:25personal website through IRCTC through
- 37:27through so many different platforms
- 37:29right so when demand is so segregated
- 37:32coming from anywhere right so in the end
- 37:35as service provider you are limited with
- 37:37the capacity maybe seats are 130 seats
- 37:40are there in one plane right how you are
- 37:42then meeting the demand coming from
- 37:44different channels so in that way your
- 37:47information system has to be very very
- 37:49strong right how you are tracking the
- 37:51things should be very very strong so
- 37:53this will happen only when you have the
- 37:56input from the market you have proper
- 37:58inventory with you seats number of seats
- 38:00you have and then you have flexible
- 38:02fulfillment options right and these are
- 38:05ensured through synchronized Logistics
- 38:09process then reverse Logistics is next
- 38:12concept when the customers are not happy
- 38:15with the uh products so they can return
- 38:18and I told you the two three things they
- 38:21can return just because they are not
- 38:23liking the product they can return
- 38:25because it is damaged or maybe is not
- 38:28working properly or once it is used
- 38:30fully they want to recycle remanufacture
- 38:34or reuse that so in that way how you can
- 38:36help that so that it can be uh uh as as
- 38:41a maybe circular economy kind of concept
- 38:44we can Implement for that in the end
- 38:46we'll talk about the supply chain
- 38:48visibility and towards the end of this
- 38:51uh uh whole course we'll be seeing that
- 38:54there are so many different platforms
- 38:57and uh uh latest technological
- 39:00developments which we we need to be uh
- 39:03updated with those technology uh in with
- 39:06those technological interventions only
- 39:08then we can survive in the market right
- 39:11so for getting quick
- 39:13information if you have that latest
- 39:15information you can manage all your
- 39:18Logistics all around right your you can
- 39:21manage your distribution part your
- 39:22transportation part how much you need to
- 39:24store in the bearhouse which model you
- 39:26need toore store right what are the
- 39:28preferences if you talk about the
- 39:30reasonal basis if you have that
- 39:32information close connection with the uh
- 39:35customer and then once you start
- 39:37supplying the product that visibility
- 39:39throughout the supply chain customer
- 39:41wants they want to track where my packet
- 39:44is right now right so that visibility
- 39:47you can only offer if you have the uh
- 39:50latest technological intervention within
- 39:53you so in the end we can conclude that
- 39:55Logistics design and manage ment is a
- 39:58dynamic field requiring meticulous
- 40:00planning and execution to facilitate the
- 40:03smooth flow of goods information and
- 40:06resources among the various stakeholders
- 40:08so all the stakeholders we need to take
- 40:11care we need to integrate and then we
- 40:13need to ensure that not only the
- 40:16resources or product is passing through
- 40:19smoothly through all those stakeholders
- 40:21but that information should also pass so
- 40:24that we can take the you know
- 40:26information supported decision for
- 40:29further making the further deliveries so
- 40:31uh these are the some of the latest
- 40:34development when we talk about uh uh uh
- 40:37Logistics management and uh I have tried
- 40:41including one session on each of this
- 40:44because it is very important as far as
- 40:46the the latest trends in the industry
- 40:48concerned and as well as the research
- 40:51going on right so these are some of the
- 40:54uh uh reference books you can refer and
- 40:57and uh uh already I have uh named these
- 41:00books and the content has been prepared
- 41:02from uh these slides so thank you very
- 41:05much
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