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Lecture 02 : Logistics Stakeholders and Modern Logistics Concepts — Transcript

by NPTEL IIT Kharagpur · 6,304 words · 955 segments · language en · Watch on YouTube

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  1. 0:01[Music]
  2. 0:22[Music]
  3. 0:25so hello dear friends so welcome again
  4. 0:28to nptl online certification course on
  5. 0:31Logistics and Supply Chain management so
  6. 0:33I'm Dr vikas takur assistant professor
  7. 0:36Department of humanities and social
  8. 0:38sciences IIT Kapur so uh in the first
  9. 0:41lecture we discussed about the basic
  10. 0:44concepts related to Logistics and then
  11. 0:48what are the uh different elements in
  12. 0:50the logistics right and we try to uh
  13. 0:54somehow we try to relate and we try to
  14. 0:56differentiate as well uh the logistics
  15. 0:59versus Supply management so today we'll
  16. 1:02continue uh next is the stakeholders in
  17. 1:05logistics right so this is uh all all
  18. 1:10the elements and stakeholders uh
  19. 1:13included in the logistics so you can see
  20. 1:17here uh if we'll start with the one end
  21. 1:21where our suppliers are there so this is
  22. 1:25not only the one layer of suppliers
  23. 1:27right like I I uh discussed discussed
  24. 1:30about the very basic example from where
  25. 1:33we are getting the raw material from for
  26. 1:35baking the bread and then we ended up
  27. 1:38with the uh with one organization who is
  28. 1:41extracting ore from the uh core and
  29. 1:45maybe some mining industry right from
  30. 1:47where we are getting the steel and then
  31. 1:49that steel is used as buyer in the tire
  32. 1:52manufacturing and we are getting Rubber
  33. 1:54and we are getting all other engines and
  34. 1:56other other kind of components we are
  35. 1:57using in the uh tractor right and so
  36. 2:02this is completely if you'll say so
  37. 2:04different so many layers are there so
  38. 2:06suppliers of suppliers are there in the
  39. 2:08logistics Network right so from these
  40. 2:12suppliers we need to uh actually we need
  41. 2:15to negotiate with these supplies related
  42. 2:18to the
  43. 2:20product related to the
  44. 2:23quantity related to the
  45. 2:25price related to the delivery
  46. 2:30right so these all functions are there
  47. 2:32when we are dealing with the suppliers
  48. 2:34right
  49. 2:35so uh as a manufacturing unit I need to
  50. 2:40uh ensure that there are sufficient
  51. 2:42number of suppliers for supplying these
  52. 2:45uh different P of components now there
  53. 2:48is always a uh debate is going on
  54. 2:51whether we should focus on single
  55. 2:53supplier versus multi suppliers so
  56. 2:56basically uh but my my personal opinion
  57. 3:00is if we are going for too many
  58. 3:02suppliers for the same component then
  59. 3:04also this is a problem if we are
  60. 3:06focusing only on one supplier then also
  61. 3:08there is a problem so we'll discuss this
  62. 3:11in detail but for now if we are focusing
  63. 3:15on only single supplier so let's say
  64. 3:17something goes wrong with that supplier
  65. 3:19it's not only some disaster is happening
  66. 3:21natural or man-made sometime maybe the
  67. 3:24equipment are not working sometime maybe
  68. 3:26there is Strike sometime different
  69. 3:28issues can be there and if we we we are
  70. 3:31just uh uh just relying on the simple uh
  71. 3:35when very single supplier so then there
  72. 3:37will be problem right our raw material
  73. 3:39supplier will uh Supply will be
  74. 3:41interrupted so in that case I should
  75. 3:45advise that we should have two three
  76. 3:47vendors or four vendors depending upon
  77. 3:49the criticality of the raw material if
  78. 3:51that raw material frequently facing some
  79. 3:55problem issues related to Quality
  80. 3:57related to delivery or maybe the raw
  81. 3:59material used for making that component
  82. 4:01is not readily available or other issues
  83. 4:04are there so maybe that number can
  84. 4:07increase to 5 to 7 but again too many
  85. 4:10vendors it's very difficult to retain
  86. 4:12all those vendors for a longer period of
  87. 4:14time the first point is whether you are
  88. 4:17able to give them large number of orders
  89. 4:21because if order quantity is also less
  90. 4:23how you will negotiate with respect to
  91. 4:26price if that quantity is not there
  92. 4:29obviously they will not be able to
  93. 4:31Target economies of scale so obviously
  94. 4:33they will be least interested doing
  95. 4:36business with the kind of organization
  96. 4:38which is not feeding them large orders
  97. 4:41right so so these are some of the issues
  98. 4:44with you know multi uh vendors but then
  99. 4:48there are pros and cons we'll discuss in
  100. 4:50detail in the later sessions right so
  101. 4:52this is you need to maintain a
  102. 4:53relationship with the suppliers as a
  103. 4:55logistics partner then procurement then
  104. 4:58procurement obviously will happen with
  105. 5:00the suppliers this is a process where
  106. 5:03you will be negotiating uh with respect
  107. 5:05to your order quantity order frequency
  108. 5:09volume and price right and then this is
  109. 5:12supplied to manufacturer where the final
  110. 5:15assembly of your final product is
  111. 5:18happening this is a kind of production
  112. 5:20line you can say or assembly line where
  113. 5:23we are usely converting our raw material
  114. 5:25into fgs finished
  115. 5:28goods okay so as a manufacturer this is
  116. 5:32not only one again like we have
  117. 5:35multi-layers in suppliers we can be
  118. 5:37having multi-layers in manufacturer as
  119. 5:40well there may be co-manufacturer there
  120. 5:42may be uh manufacturer who who are
  121. 5:45preparing sub assemblies for that right
  122. 5:48so let's say if I'm manufacturing any
  123. 5:50home appliances right home appliances uh
  124. 5:53let's say we are manufacturing AC so we
  125. 5:56are not we are manufacturing AC so but
  126. 5:58we are not very good good with the
  127. 6:00handling of electronic componet whatever
  128. 6:02motherboard we are inserting inside
  129. 6:04programm control array we are inserting
  130. 6:06inside or electronic components whatever
  131. 6:08we are using inside right so because we
  132. 6:11are not good with that shouldering
  133. 6:12process embedding those electronic
  134. 6:15components on the board so what we can
  135. 6:17do is we can Outsource this to some co-
  136. 6:19manufacturer and that will be producing
  137. 6:21the sub assembly and will be giving one
  138. 6:24motherboard which we will be placing or
  139. 6:26fixing in the final casing of that AC
  140. 6:29right so there can be so many
  141. 6:31manufacturer in this finally this is
  142. 6:33that beautiful thing for which we all
  143. 6:36are fighting and we we are struggling
  144. 6:39day and night and making this beautiful
  145. 6:41thing happen and readily available for
  146. 6:44the customers so this product again how
  147. 6:48you are designing the
  148. 6:51features so obviously that information
  149. 6:54is also coming from the your Logistics
  150. 6:57partner depending upon the customer
  151. 7:01preferences then inventory you need to
  152. 7:03keep so that you can ensure the
  153. 7:06continuous supply to the market now this
  154. 7:10Supply to Market obviously depends upon
  155. 7:13demand as well so somewhere you need to
  156. 7:16meet the equilibrium between demand and
  157. 7:18supply and because always there is Gap
  158. 7:20so you need to maintain the inventory so
  159. 7:23we although we are focusing on zero
  160. 7:26inventory but yes that is something is a
  161. 7:29big question and where we can focus for
  162. 7:32zero inventory specifically so that also
  163. 7:35we'll discuss now the other player in
  164. 7:38the logistics uh management is your uh
  165. 7:43retail industry now Indian retail or
  166. 7:45other retail industry foreign retail
  167. 7:47industry also it's not always we are
  168. 7:49getting the organized retail sector
  169. 7:51right so we have organized retail
  170. 7:55industry as well and we have the
  171. 7:57fragmented retail industry small small
  172. 7:59small shops are are there right so as a
  173. 8:03logistics partner it is not important
  174. 8:06only that you are supplying to organized
  175. 8:08retail industry because they are the
  176. 8:10major players carrying the maximum share
  177. 8:12Indian market they are not carrying the
  178. 8:13maximum share because maximum share is
  179. 8:14taken by the fragmented retail shops
  180. 8:17right so uh but yes you need to meet the
  181. 8:20demand of the both right whether you are
  182. 8:23going for a local shop through local
  183. 8:24shop or you are going through some
  184. 8:26organized
  185. 8:28store so multibrand store onetop
  186. 8:31solution Market kind of things are there
  187. 8:33so next important thing which is
  188. 8:36contributing around 50 to 55% to your
  189. 8:39cost is your transportation and when
  190. 8:41we'll talk about transportation in
  191. 8:43detail so we will be talking about
  192. 8:45different modes of transportation
  193. 8:47whether you are going through air
  194. 8:49whether you are going through Road or
  195. 8:51you are going through ship or you are
  196. 8:53going to three right all these modes you
  197. 8:57will pick depending upon first is
  198. 8:59availability of infrastructure then if
  199. 9:01all are available then you'll see ship
  200. 9:04is maybe efficient economically maybe
  201. 9:07train is efficient economically but then
  202. 9:10you need to have that much
  203. 9:12infrastructure right you need you need
  204. 9:14to ensure the delivery also fast
  205. 9:16delivery so then if you are talking
  206. 9:18about same day delivery something air
  207. 9:20which is very expensive can be expensive
  208. 9:22so you have to go by air as well and
  209. 9:25road because this is taking the maximum
  210. 9:27share but it is not efficient it is not
  211. 9:30efficient because of the two reasons
  212. 9:32because the distance we are covering
  213. 9:34obviously the fuel cost and all that if
  214. 9:36we'll consider that is also very high
  215. 9:38but the other thing which is Major point
  216. 9:41is while we are going through Road
  217. 9:43Transportation there are so many delays
  218. 9:45there are so many planned unplanned
  219. 9:48delays we are depending upon the road
  220. 9:49condition accidents are happening
  221. 9:52weather conditions and then there is uh
  222. 9:56for documentation or clearing the
  223. 9:58boundaries from one state to other state
  224. 10:00all those documents you need to uh maybe
  225. 10:03text structure and all that very rigid
  226. 10:06text structure is there so you might
  227. 10:08have seen long cues of trucks standing
  228. 10:11on the uh border right so just waiting
  229. 10:14for clearance so this road
  230. 10:17Transportation since taking the maximum
  231. 10:19share but so many challenges are there
  232. 10:21as far as this Transportation mode is
  233. 10:23concerned talking about distribution
  234. 10:25Network already I told you whether you
  235. 10:27want your customer should visit to your
  236. 10:30retail shop or you want to deliver the
  237. 10:33your product to directly to the customer
  238. 10:36doorstep that is up to you which model
  239. 10:39you are offering which model your
  240. 10:41industry is offering you have to be
  241. 10:42competitive in that way so you have to
  242. 10:44take
  243. 10:46that so talking about these small terms
  244. 10:49already uh I have discussed quickly
  245. 10:51we'll go through order placement which
  246. 10:53customer will place the order right for
  247. 10:55goods or services highlighted on your uh
  248. 10:58website your portal or whatever
  249. 10:59interactive medium you platform you have
  250. 11:01provided to the customer order is
  251. 11:04processed as a seller you will uh record
  252. 11:07the order and you will start processing
  253. 11:08the order then Inventory management
  254. 11:11obviously to avoid the stock stock out
  255. 11:13rate and also the excess inventory is
  256. 11:17also avoided right and then whenever you
  257. 11:21are reaching that let's say this is the
  258. 11:24inventory level and then you start
  259. 11:26depleting your inventory because you are
  260. 11:27meeting the demand so in entry will
  261. 11:29start depleting so you need to decide
  262. 11:32which one is the Safety stock at this
  263. 11:34Safety stock again you need to place the
  264. 11:36order and you need to replenish the
  265. 11:38inventory at this level so again
  266. 11:40inventory will start replenishing uh
  267. 11:42sorry depleting so then that means again
  268. 11:44you need to replenish this so this
  269. 11:46customer this cycle will keep on going
  270. 11:50right and we'll ensure uh that inventory
  271. 11:54is always there to meet the either your
  272. 11:58expected demand or unexpected demand
  273. 12:01warehousing is another very very
  274. 12:03important element why I'm saying because
  275. 12:05it is strategic location we are defining
  276. 12:08how many warehouses should be there
  277. 12:10right so because we are storing that and
  278. 12:14the other concept is we should locate
  279. 12:16warehouses maybe near to our final
  280. 12:18customer so that we can easily and
  281. 12:21speedily deliver the end uh the product
  282. 12:24to the End customer right but then again
  283. 12:27the efficiency is one part if we have so
  284. 12:29many different facilities so cost will
  285. 12:31be there in warehouses instead of one we
  286. 12:34have five warehouses so obviously that
  287. 12:36much Manpower is required obviously
  288. 12:38those many instruments are required that
  289. 12:40much infrastructure is required and
  290. 12:42obviously inventory level will also
  291. 12:44increase because instead of maintaining
  292. 12:46inventory at one level now we are
  293. 12:48maintaining inventory at five different
  294. 12:50locations and why this is strategic
  295. 12:52location once you start investing into
  296. 12:55this kind of decision this is a
  297. 12:57long-term decision you cannot withdraw
  298. 13:00overnight right because this includes
  299. 13:02uge investment is there in terms of when
  300. 13:05you are making investment into your
  301. 13:07fixed assets then picking and packing
  302. 13:10obviously your order will be picked from
  303. 13:12the inventory and your Distributing
  304. 13:14partner will be Distributing to the End
  305. 13:17customer so Transportation so
  306. 13:20transportation of packed orders from
  307. 13:22warehouses to the destination will be
  308. 13:24ensured and again as I told you mode of
  309. 13:26transportation are important so deliv
  310. 13:29dely that depends upon whether you are
  311. 13:30going for last mile delivery or
  312. 13:33customers are visiting your location
  313. 13:35right so as per whatever customers are
  314. 13:37recording their addresses so usually you
  315. 13:40might have seen when we are going on
  316. 13:42Amazon website or flip cart so you can
  317. 13:44quickly check the availability whether
  318. 13:46that availability is there in your PIN
  319. 13:48code or not right so that is another
  320. 13:50service point which is being evaluated
  321. 13:52for any e-commerce player whether you
  322. 13:55are uh uh giving your services in that
  323. 13:58area or not not right so obviously they
  324. 14:00are trying to cover up as many PIN codes
  325. 14:03as possible but yes so this is not one
  326. 14:07day game so when these e-commerce
  327. 14:09website they started operating in India
  328. 14:12so firstly they started collaborating
  329. 14:14with the other players which are
  330. 14:16traditionally not into this kind of
  331. 14:18business but they have the network like
  332. 14:21Indian post office because Indian post
  333. 14:23office is a kind of uh delivery can be a
  334. 14:26kind of delivery partner which is having
  335. 14:29office in almost all the PIN codes they
  336. 14:31they are covering all the PIN codes
  337. 14:33right so if you want the uh delivery to
  338. 14:36every End customer so then obviously the
  339. 14:39best uh maybe strategic decision maybe
  340. 14:43you can collaborate but then how much
  341. 14:44control you have speed quality those all
  342. 14:48things are there so they uh these all
  343. 14:50e-commerce player they started
  344. 14:52developing their own uh Network
  345. 14:54distribution Network right so then order
  346. 14:57tracking is something now if you go for
  347. 15:00Indian uh Postal Services they are also
  348. 15:03providing you tracking ID earlier it was
  349. 15:06not there but now you can also track
  350. 15:07that but you just imagine the tracking
  351. 15:10speed or the information provided with
  352. 15:13the Amazon or flip cart or eBay or
  353. 15:16Mantra any any e-commerce player or
  354. 15:18zomato when you are using your daily uh
  355. 15:22items from there right so though that
  356. 15:25much level you cannot expect from uh
  357. 15:28this very traditional kind of speed post
  358. 15:31services or the normal uh maybe post
  359. 15:34Services
  360. 15:35right so order tracking is something
  361. 15:38these days is very very important the
  362. 15:40customers are just clicking the order
  363. 15:42placing the order and they just want to
  364. 15:44get the information whether the order
  365. 15:46has been accepted whether the order has
  366. 15:48been processed dispatched if dispatched
  367. 15:51where it is right now because as a
  368. 15:54customer we have limited time and we are
  369. 15:56keeping the things for the last hour and
  370. 15:58then for last hour only who are giving
  371. 16:01us all those services and making all
  372. 16:04those promises that will deliver you
  373. 16:06within 30 minutes we'll go for only
  374. 16:08those players right and then customer
  375. 16:11service I talked about all the services
  376. 16:14which are providing the product or
  377. 16:15services to your doorstep but this is
  378. 16:17something after sales returns so returns
  379. 16:20can happen because of two three reasons
  380. 16:23F first is you simply did not like the
  381. 16:25product and then again one click and you
  382. 16:28are sending it back back so this is a
  383. 16:30big big challenge for us but yes with
  384. 16:33one click you can send it back another
  385. 16:35thing is if the product is not
  386. 16:37functioning properly so it is under
  387. 16:40warranty Guaranty period again we need
  388. 16:42to provide the spare parts we need to
  389. 16:44pick the product we need to repair the
  390. 16:45product or maybe the engineer is
  391. 16:48visiting the customer site right or the
  392. 16:51third thing is which is leading towards
  393. 16:54sustainability so what is happening in
  394. 16:57the end stage of of life so end of life
  395. 17:02what you are doing with that product if
  396. 17:04you are promising something with the
  397. 17:06customer at the end stage we'll take
  398. 17:08your product we'll be compensated in
  399. 17:10somewhere maybe right or we'll try to
  400. 17:13maybe again renovate that product
  401. 17:16will'll try to because any product life
  402. 17:19if you talk about AC if you talk about
  403. 17:21refrigerator you are using if you talk
  404. 17:23about fan if you talk about all those
  405. 17:25appliances you are using only majorly 3
  406. 17:28four five components are there depending
  407. 17:30on the product which are age limited
  408. 17:32right rest if you talk about all other
  409. 17:34components screw inside you are using
  410. 17:36you can use for years together the
  411. 17:39casing body plastic parts you are using
  412. 17:41you can use years together the wire you
  413. 17:43are using here so the only limited age
  414. 17:47product uh components you need to
  415. 17:49identify maybe the motor of the uh that
  416. 17:53appliances or whatever product you are
  417. 17:55using maybe the capacitor maybe the
  418. 17:58other very crucial components right so
  419. 18:01how you can extend the life of those
  420. 18:03components or maybe you can simply
  421. 18:06replace those uh uh those products who
  422. 18:09are failing because of their age so you
  423. 18:12can simply replace those many components
  424. 18:14may not be again we can apply 020 rule
  425. 18:17so those 20% of the components you can
  426. 18:20easily replace then feedback and
  427. 18:22Improvement you might have seen after
  428. 18:25every packet we are delivering to you so
  429. 18:28again you customers are being asked
  430. 18:30whether the delivery was okay whether
  431. 18:32you you were served the hot food quality
  432. 18:35of food all those things even if I'm not
  433. 18:38responsible for uh the food quality even
  434. 18:41then I will be rated for that right so
  435. 18:44that is something uh some parameters are
  436. 18:46beyond control but if I'm taking only
  437. 18:48this as logistic partner right if I'm
  438. 18:52only the logistics uh means the delivery
  439. 18:55partner right if I'm taking it this as
  440. 18:57complete system so that
  441. 18:59uh that that complete feedback is
  442. 19:01important
  443. 19:03right so now the logistics management if
  444. 19:07we'll talk about it is uh the planning
  445. 19:10implementation and control of the
  446. 19:12movement and storage of goods services
  447. 19:15and related information already we
  448. 19:16discussed about it and when we are
  449. 19:19talking about the movement it should be
  450. 19:21efficient and effective flow of material
  451. 19:24we have to ensure the smooth Supply
  452. 19:27right and then it entails strategizing
  453. 19:30executing and overseeing the flow and
  454. 19:33storage of goods and services and
  455. 19:35related information across the supply
  456. 19:37chain so obviously in the end we once
  457. 19:40the system is set up then we'll go for
  458. 19:42the optimization of this movement of
  459. 19:45goods or the flow of information
  460. 19:48whatever we are capturing through that
  461. 19:51Network so Logistics management plays a
  462. 19:54pivotal role in uh maintaining the
  463. 19:57seamless operation of Supply chains and
  464. 20:00empowering business to attain their
  465. 20:02operational and strategic goals right so
  466. 20:04if quickly we'll talk about the
  467. 20:06advantages if we are managing our
  468. 20:08Logistics effectively first is
  469. 20:10efficiency obviously uh efficiency will
  470. 20:13be improved because we will if we have
  471. 20:16proper planning we have the
  472. 20:19uh plan a plan B plan C we can uh reduce
  473. 20:23the impact of the interruptions that
  474. 20:25interruptions can be in terms of
  475. 20:27disaster natural disaster floods
  476. 20:29earthquakes can be anything or maybe
  477. 20:31man-made disasters like or maybe
  478. 20:34shutdowns right because of recent
  479. 20:36covid-19 pandemic so those all things we
  480. 20:39can manage efficiently if we have that
  481. 20:42strong network of suppliers
  482. 20:45manufacturers and our the next
  483. 20:47stakeholders delivery Partners so we can
  484. 20:49always reach to our customer efficiently
  485. 20:53cost reduction obviously if I can
  486. 20:55optimize the Transportation Route so
  487. 20:57best route as per traffic best route as
  488. 21:00per distance right as per road condition
  489. 21:03as well so if I'll pick the best route
  490. 21:05obviously I will be cost efficient I'll
  491. 21:07be saving time as well during the
  492. 21:09transportation then obviously Warehouse
  493. 21:11operation and inventory levels this
  494. 21:13Warehouse operation and inventory levels
  495. 21:15I'll show we'll discuss in detail about
  496. 21:18this but now we are going towards where
  497. 21:21these warehouses will be totally
  498. 21:23man-free there will be no human being
  499. 21:25involved in the warehouse operation
  500. 21:27Roberts will be working we'll be
  501. 21:29maintaining the inventory we'll be
  502. 21:31updating the inventory so in that way we
  503. 21:34can utilize the maximum space within the
  504. 21:37warehouse because that only space will
  505. 21:40be left out the minimum space for the
  506. 21:42movement of those robots right or we
  507. 21:45have the lifts automatically lifts right
  508. 21:47so those we can use and we can uh reduce
  509. 21:51the cost Manpower cost as well and 24
  510. 21:54into 7 the uh those machines can work
  511. 21:57obviously customers satisfaction if they
  512. 21:59are manually we are handling the
  513. 22:01products we may damage the products
  514. 22:03right always we are not able to take the
  515. 22:06uh precautions right if electronic
  516. 22:08components sometime we are handling or
  517. 22:10fragile components we are handling we
  518. 22:12may break so that happens in the
  519. 22:14inventory also this comes under material
  520. 22:16handling cost where we are damaging
  521. 22:18while handling we are damaging the
  522. 22:20products as well right so that is also
  523. 22:22cost and sometime these damaged products
  524. 22:25are finally shipped to the End customer
  525. 22:27so then there is a big question for
  526. 22:30customer satisfaction right so with that
  527. 22:32quality of product timely delivery of
  528. 22:34the goods so efficient Logistics
  529. 22:37management will lead to your customer
  530. 22:40satisfaction and obviously if they are
  531. 22:42satisfied they will be uh loyal
  532. 22:45customers to us and will help us
  533. 22:48providing the Competitive Edge over the
  534. 22:50others because we are superior in terms
  535. 22:52of providing the services we are
  536. 22:54providing the fastest delivery possible
  537. 22:57and we are also very efficient right so
  538. 23:00these are some of the advantages then
  539. 23:02risk management if we have the proper
  540. 23:05planning Logistics management we have
  541. 23:07inventory in the warehouses so that risk
  542. 23:11of stockouts we can avoid Transportation
  543. 23:14delay if raw material is coming on the
  544. 23:17way something goes wrong right so even
  545. 23:19we have that Safety stock we can still
  546. 23:22continue the production line we don't
  547. 23:24want that 500 workers who are working on
  548. 23:28that one production line they will just
  549. 23:30sit idle just because of we we are not
  550. 23:32having one screw or maybe we are not
  551. 23:35having the other component glass we are
  552. 23:37using inside the car steering wheel we
  553. 23:39are not having or gearing gear box we
  554. 23:42are not having maybe the component is
  555. 23:44very small but until we'll plug that
  556. 23:46component in the final product we cannot
  557. 23:48say that this is finished right and if
  558. 23:50it is a kind of uh uh product kind of
  559. 23:54layout is there so if let's say we are
  560. 23:57falling short of inventory at 15th stage
  561. 24:00so all the stages after 15th stage will
  562. 24:02be interrupted because if we'll not
  563. 24:04perform that operation we cannot go for
  564. 24:06the next one because all other are
  565. 24:08depending on the preceding one so that
  566. 24:11way also we can avoid the risk and then
  567. 24:14resource optimization we'll go for
  568. 24:16proper management we can resources in
  569. 24:19terms of vehicles because now we have
  570. 24:22proper routing plans so we can uh
  571. 24:25optimize the vehicles in the proper way
  572. 24:28warehouse space we can manage if we have
  573. 24:30automation kind of system Manpower we
  574. 24:33can optimize these resources we can
  575. 24:36optimize efficiently and profit uh
  576. 24:39profitability so the next point is
  577. 24:42Market
  578. 24:44expansion so Market expansion is one
  579. 24:47thing if you are going for your product
  580. 24:50is only possible when you have Logistics
  581. 24:53distribution Network up to that market
  582. 24:54this is as simple as that if you don't
  583. 24:56have shop to the end point point there
  584. 24:58is no point of expanding the market or
  585. 25:01maybe ad advertising your product to
  586. 25:03that particular Market because you those
  587. 25:06people don't have the access to your
  588. 25:08product so first to advertise that
  589. 25:11product in a particular area you should
  590. 25:13have your distribution Network that's
  591. 25:15why so many collaboration in India also
  592. 25:18happened just because of uh foreign
  593. 25:21companies they came here they wanted to
  594. 25:23set up their manufacturing hubs here but
  595. 25:26because this this because huge network
  596. 25:29is required to Distributing the product
  597. 25:31to the End customer that's why the
  598. 25:34reason is the collaboration between
  599. 25:35hiroa maruti Suzuki so Honda was very
  600. 25:39good with the technology uh in two
  601. 25:41wheelers hero already they were into uh
  602. 25:44hero Cycles so they were having worst
  603. 25:47network to cover almost all uh reasons
  604. 25:51in India so Honda thought it's good
  605. 25:54opportunity we can collaborate with hero
  606. 25:56we can just exploit their or utilize
  607. 25:59their distribution Network so this is
  608. 26:01how you can go for the Market
  609. 26:05expansion so then comes the part of
  610. 26:07logistics designing and management so
  611. 26:11again when we are saying designing and
  612. 26:13management so obviously we need to take
  613. 26:15care of the first stakeholder who
  614. 26:18suppliers how many suppliers you want is
  615. 26:20the first point then how many
  616. 26:22manufacturing plants will be there let's
  617. 26:25say we are having two manufacturing
  618. 26:26plants now maybe the same model whatever
  619. 26:30model M1 we are manufacturing here we
  620. 26:32are manufacturing M1 here as well right
  621. 26:35so whatever raw material for M1 is
  622. 26:37required let's say this raw material is
  623. 26:39coming from supplier one so this raw
  624. 26:42material will go to uh from supplier one
  625. 26:46will go to your plan two as well right
  626. 26:50so that means you need to design the
  627. 26:53distribution Network you need to take
  628. 26:55care of your the first two uh
  629. 26:58stakeholder first is your supplier and
  630. 27:01which supplier is going to supply which
  631. 27:03plant plant means the manufacturing
  632. 27:05facility once you are ready with your
  633. 27:08finished goods now they are ready to be
  634. 27:10shipped so here you are loading those uh
  635. 27:14uh final product and now they are ready
  636. 27:17to ship to the Final Destination and
  637. 27:19final destinations are your warehouses
  638. 27:22now again this distance how you will
  639. 27:25cover is important right this distance
  640. 27:29which mode you will pick to cover this
  641. 27:31distance will Define your cost function
  642. 27:34your quality your speed everything we
  643. 27:36discussed earlier so now these are the
  644. 27:40warehouses again because strategic
  645. 27:42location we have done for uh deciding
  646. 27:45the warehouse facilities and not only
  647. 27:48the location but also the capacity of
  648. 27:52that warehouse because again we want to
  649. 27:56utilize the maximum
  650. 27:59capacity so maximum capacity utilization
  651. 28:03we need to
  652. 28:06ensure right so uh what is the customer
  653. 28:10potential in the different markets
  654. 28:12depending upon that we'll assign that
  655. 28:15these location will be served using this
  656. 28:17Warehouse right so this is overall
  657. 28:20distribution network but again uh we
  658. 28:24have separate session on designing
  659. 28:26distribution Network we'll take care of
  660. 28:28all the elements in that right so
  661. 28:31Logistics design and management again
  662. 28:33involves the strategic planning
  663. 28:35coordination and execution of various
  664. 28:37processes within the supply chain to
  665. 28:39ensure the efficient flow of good
  666. 28:41information and resources from the point
  667. 28:43of oron to the point of consumption it
  668. 28:47passes the activities such as inventory
  669. 28:49management warehousing Transportation
  670. 28:52order processing and
  671. 28:54distribution so effective Logistics
  672. 28:57design we'll say only when we are able
  673. 28:59to minimize the cost customer
  674. 29:01satisfaction is maximized and we are
  675. 29:03taking care of the sustainability
  676. 29:05parameter and we can uh mitigate all the
  677. 29:08risks right on the way already we
  678. 29:10discussed little bit about what can be
  679. 29:12the risks right we need to analyze the
  680. 29:14demand patterns and accordingly we need
  681. 29:16to decide the transportation mode we
  682. 29:19need to define the inventory level at
  683. 29:21different warehouses because that demand
  684. 29:24patterns will help us to find out uh how
  685. 29:26much inventory we need to
  686. 29:28uh place at particular storage location
  687. 29:32and obviously tracking when you are
  688. 29:33tracking and monitoring continuously
  689. 29:35you'll come up with the feedback kind of
  690. 29:37thing and then we can go for the further
  691. 29:40Improvement in the overall supply chain
  692. 29:43so now Logistics design and management
  693. 29:46let us explore some key core elements in
  694. 29:48that so already we talked about
  695. 29:50strategic planning because it's a
  696. 29:51longterm planning how you will set up
  697. 29:53your facilities warehouses mode of
  698. 29:56transportation that all is a call for
  699. 29:59your top level management and you need
  700. 30:02to align your business strategies
  701. 30:04whether you are going for expansion if
  702. 30:06you're going for expansion so you need
  703. 30:08to expand your warehouses your
  704. 30:10facilities right in that way so
  705. 30:12Inventory management is another key
  706. 30:14element and that we already discussed
  707. 30:16about we need to balance the supply and
  708. 30:19demand how we can do that we need to
  709. 30:22forecast properly and we'll see what are
  710. 30:24the different forecasting techniques in
  711. 30:26the subsequent sections and we'll try to
  712. 30:28optimize and be cost effective in
  713. 30:31managing your stock obviously warehouse
  714. 30:33management we need to uh manage the
  715. 30:37capacity of the warehouse more
  716. 30:39efficiently and maximum utilization of
  717. 30:42the capacity should be
  718. 30:44insured and
  719. 30:46Transportation uh depending upon
  720. 30:48infrastructure depending upon the uh
  721. 30:51mode of delivery how much fast delivery
  722. 30:54is required for particular item how much
  723. 30:57cost you can bear for that quality level
  724. 31:00required so that will decide your
  725. 31:03transportation order processing once you
  726. 31:07enter the order from the customer side
  727. 31:09you will start processing and you will
  728. 31:10start Distributing to last mild delivery
  729. 31:13using your fastest Network and
  730. 31:16minimizing the cost right and then
  731. 31:18obviously to ensure that you should be
  732. 31:20equipped with the latest technology and
  733. 31:22in that you'll talk about RFID uh this
  734. 31:26this is a huge you know intervention
  735. 31:28technological intervention RFID where
  736. 31:31you can quickly scan the product barcode
  737. 31:35and then you can just locate the where
  738. 31:37the item is whether the item is depleted
  739. 31:41on the inventory shelf or you need to
  740. 31:43produce more so that you can
  741. 31:46easily uh track with the help of
  742. 31:48technology so I talked about UAB UNM
  743. 31:51aial Vehicles where you can deliver your
  744. 31:54uh uh uh packets uh through airspace and
  745. 31:59uh within 30 minutes that is possible
  746. 32:01using this and then GPS enabled services
  747. 32:04to optimize to monitor uh the movement
  748. 32:08of your goods through the network so
  749. 32:10continuous Improvement obviously when
  750. 32:12we'll talk about all these parameters
  751. 32:14elements factors we'll develop some kpis
  752. 32:17and then we can identify those kpis and
  753. 32:19we'll work on those kpis there are some
  754. 32:22Modern Logistics Concepts so we'll not
  755. 32:25discuss in detail in this SE session but
  756. 32:28yes just brief introduction about that
  757. 32:30we can go for first very important is
  758. 32:33and obviously requires our detailed
  759. 32:36observation on that but quickly lean
  760. 32:39Logistics is one concept where we'll try
  761. 32:42to reduce the waste in the logistics
  762. 32:45part waste of extra Transportation waste
  763. 32:48of inventory waste of extra movement of
  764. 32:51the material waste of overprocess waste
  765. 32:54of over production waiting time so
  766. 32:57anything these kind of waste we'll
  767. 33:00discuss in detail and then we'll try to
  768. 33:03make our Logistics as lean as possible
  769. 33:06only will minimize the waste will add
  770. 33:09directly to the profit this is for sure
  771. 33:11the second concept is uh which is not
  772. 33:14very new quite old now just in time but
  773. 33:17again we need to Define what are those
  774. 33:19items for which we can go for just in
  775. 33:21time kind of system right maybe if there
  776. 33:24are small components and the price is
  777. 33:26not very high you can store those
  778. 33:28components right but if components are
  779. 33:31very costly right and adding maybe only
  780. 33:33those 20% components which are adding
  781. 33:36again 8020 rule which are adding towards
  782. 33:3880% of the cost right so then you can go
  783. 33:42for up to some extent you can go for
  784. 33:44just in time so for ensuring just in
  785. 33:47time you need to align your uh suppliers
  786. 33:51near to your manufacturing unit right
  787. 33:54and in that way your demand prediction
  788. 33:57should be very very uh accurate and then
  789. 34:01only you can design kind of system right
  790. 34:03where you are not thinking of of keeping
  791. 34:06any inventory the next concept is aile
  792. 34:09logistics which is again the evolution
  793. 34:11of uh your Logistics function where we
  794. 34:14are talking about the flexibility and
  795. 34:16responsiveness right so we need to have
  796. 34:19Dynamic Supply
  797. 34:20chains how we can have Dynamic supply
  798. 34:23chain when we are continuously feeding
  799. 34:26the information to to the supply chain
  800. 34:29stakeholders who are taking the
  801. 34:30decisions based on that information only
  802. 34:33then we can quickly response right if
  803. 34:35anything goes wrong at the customer end
  804. 34:37we should record it why the customer
  805. 34:39received the damaged packaging why the
  806. 34:42customer is not happy with the product
  807. 34:44delivered why the customer is not happy
  808. 34:47with the returns right so this this is
  809. 34:50only possible when we have quick system
  810. 34:53of information sharing right and any
  811. 34:56disruption is happening we have the
  812. 34:58second plan right so only then we can
  813. 35:01say we can explore the opportunities and
  814. 35:03we can grab those opportunities the next
  815. 35:06concept the modern concept is Green
  816. 35:08Logistics because uh the customers now
  817. 35:11not uh yeah there are some restrictions
  818. 35:15from the uh so many regulator regulatory
  819. 35:18authorities are there who are
  820. 35:19continuously focusing on uh uh going for
  821. 35:24green products green supply chain and
  822. 35:26Green Logistics and obviously we need to
  823. 35:29minimize the carbon footprint that is
  824. 35:31the sole purpose right so in that
  825. 35:35campaign many customers the common man
  826. 35:38is also finding theirself very relevant
  827. 35:42only then they can contribute towards
  828. 35:44reducing the total carbon footprint
  829. 35:45right so they also want to uh you know
  830. 35:49minimize this is the latest one Cas
  831. 35:51study I have gone through where in if
  832. 35:53you talk about European market US market
  833. 35:56DW Nations C customers are preferring
  834. 35:59the delivery Partners or the e-commerce
  835. 36:01players who are doing the last mile
  836. 36:04delivery using any electronic vehicle or
  837. 36:07Cycles so they are placing more orders
  838. 36:09with those kind of players right so in
  839. 36:12that way we have to be maybe
  840. 36:14eco-friendly when we are using fuels
  841. 36:17Vehicles maximum utilization should be
  842. 36:19there and renewable energy sources we
  843. 36:21should be using the ne next thing is
  844. 36:24collaborative Logistics so obviously
  845. 36:27because
  846. 36:28so many interaction points are there
  847. 36:30between different stakeholders like we
  848. 36:32explore the supply chain of uh bread
  849. 36:35right how you are manufacturing bread so
  850. 36:39this only possible when you are having
  851. 36:41collaborative Logistics Network right so
  852. 36:43that is another Point collaborative
  853. 36:46collaboration cooperation can only be
  854. 36:48ensured when you have very strong
  855. 36:50relationship with the suppliers not only
  856. 36:53suppliers but all the stakeholders in
  857. 36:54the supply chain right for that you
  858. 36:57should be having very quick in sharing
  859. 36:59the information so one complete channel
  860. 37:02of information sharing should be shared
  861. 37:04with all the stakeholders Omni Channel
  862. 37:06Logistics there we are now we cannot say
  863. 37:08that we'll sell our product using our
  864. 37:11own website right so if Indigo will say
  865. 37:13this that we'll sell our tickets through
  866. 37:15only Indigo website that thing will not
  867. 37:18work right so indigo is selling through
  868. 37:20make my trip indigo is selling through
  869. 37:22go aivo through exigo through their
  870. 37:25personal website through IRCTC through
  871. 37:27through so many different platforms
  872. 37:29right so when demand is so segregated
  873. 37:32coming from anywhere right so in the end
  874. 37:35as service provider you are limited with
  875. 37:37the capacity maybe seats are 130 seats
  876. 37:40are there in one plane right how you are
  877. 37:42then meeting the demand coming from
  878. 37:44different channels so in that way your
  879. 37:47information system has to be very very
  880. 37:49strong right how you are tracking the
  881. 37:51things should be very very strong so
  882. 37:53this will happen only when you have the
  883. 37:56input from the market you have proper
  884. 37:58inventory with you seats number of seats
  885. 38:00you have and then you have flexible
  886. 38:02fulfillment options right and these are
  887. 38:05ensured through synchronized Logistics
  888. 38:09process then reverse Logistics is next
  889. 38:12concept when the customers are not happy
  890. 38:15with the uh products so they can return
  891. 38:18and I told you the two three things they
  892. 38:21can return just because they are not
  893. 38:23liking the product they can return
  894. 38:25because it is damaged or maybe is not
  895. 38:28working properly or once it is used
  896. 38:30fully they want to recycle remanufacture
  897. 38:34or reuse that so in that way how you can
  898. 38:36help that so that it can be uh uh as as
  899. 38:41a maybe circular economy kind of concept
  900. 38:44we can Implement for that in the end
  901. 38:46we'll talk about the supply chain
  902. 38:48visibility and towards the end of this
  903. 38:51uh uh whole course we'll be seeing that
  904. 38:54there are so many different platforms
  905. 38:57and uh uh latest technological
  906. 39:00developments which we we need to be uh
  907. 39:03updated with those technology uh in with
  908. 39:06those technological interventions only
  909. 39:08then we can survive in the market right
  910. 39:11so for getting quick
  911. 39:13information if you have that latest
  912. 39:15information you can manage all your
  913. 39:18Logistics all around right your you can
  914. 39:21manage your distribution part your
  915. 39:22transportation part how much you need to
  916. 39:24store in the bearhouse which model you
  917. 39:26need toore store right what are the
  918. 39:28preferences if you talk about the
  919. 39:30reasonal basis if you have that
  920. 39:32information close connection with the uh
  921. 39:35customer and then once you start
  922. 39:37supplying the product that visibility
  923. 39:39throughout the supply chain customer
  924. 39:41wants they want to track where my packet
  925. 39:44is right now right so that visibility
  926. 39:47you can only offer if you have the uh
  927. 39:50latest technological intervention within
  928. 39:53you so in the end we can conclude that
  929. 39:55Logistics design and manage ment is a
  930. 39:58dynamic field requiring meticulous
  931. 40:00planning and execution to facilitate the
  932. 40:03smooth flow of goods information and
  933. 40:06resources among the various stakeholders
  934. 40:08so all the stakeholders we need to take
  935. 40:11care we need to integrate and then we
  936. 40:13need to ensure that not only the
  937. 40:16resources or product is passing through
  938. 40:19smoothly through all those stakeholders
  939. 40:21but that information should also pass so
  940. 40:24that we can take the you know
  941. 40:26information supported decision for
  942. 40:29further making the further deliveries so
  943. 40:31uh these are the some of the latest
  944. 40:34development when we talk about uh uh uh
  945. 40:37Logistics management and uh I have tried
  946. 40:41including one session on each of this
  947. 40:44because it is very important as far as
  948. 40:46the the latest trends in the industry
  949. 40:48concerned and as well as the research
  950. 40:51going on right so these are some of the
  951. 40:54uh uh reference books you can refer and
  952. 40:57and uh uh already I have uh named these
  953. 41:00books and the content has been prepared
  954. 41:02from uh these slides so thank you very
  955. 41:05much

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