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Learn 97% of Google Ads in Under 25 minutes — Transcript

by Sabri Suby · 5,048 words · 704 segments · language en · Watch on YouTube

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0:00I spent over 122 million dollars on
0:02Google Ads to generate my clients over
0:0410.2 billion dollars in sales in over
0:071,000 different niches. And these are
0:10the six Google Ad hacks that I wish I
0:12knew sooner. Starting with hack number
0:15one. When it comes to Google Ads, most
0:17people do it all wrong. They set up
0:19their Google Ads campaign, they go into
0:21Google Keyword Planner, they populate
0:24their campaigns with pretty much all of
0:26these irrelevant keywords because they
0:28only doing it based on the cost per
0:30click. Now, what you must understand is
0:32that in any Google Ads campaign that
0:34there are 20% of keywords that move 80%
0:37of the freight, meaning they get you 80%
0:39of the leads, 80% of the ROAS. And what
0:42most people don't realize is that the
0:4480/20 principle [music] is actually
0:46fractal. And what that means in other
0:48words is that you get 4% of keywords
0:51that drive 64%
0:53of the results inside of your campaigns.
0:55And if you don't believe me, just look
0:57inside your Google Ad campaign right
1:00now. Do an export of all of the keywords
1:02and you will realize that 20% of your
1:04keywords drive 80% of the [music]
1:06traffic. And consequently, 4% of the
1:09keywords drive 64%
1:12of your results. And once you do this
1:14exercise, you will see that there is a
1:17handful of keywords that I call Coliseum
1:20keywords. It is the one keyword that you
1:23pretty much can build your entire
1:25business around. And this is what all of
1:27the pros do. They identify what are the
1:30few keywords inside their campaigns and
1:32their industries that really is the
1:34lever that drives most of the growth for
1:36their business. So, instead of running
1:38around thinking about how do I get the
1:39most amount of traffic for my monthly
1:41budget? Instead, you want to look at it
1:43through a different lens and think about
1:45[music] how do I make the most amount of
1:47money from my budget every month. And I
1:50realized this early on in my career. I
1:52actually cold called a huge insurance
1:55company through their call center and it
1:57ended up closing them. It was still to
1:59this day one of the biggest deals that
2:00I've ever closed in my life. And I never
2:02forget logging into their campaign and
2:05seeing that there was a few keywords in
2:06there, like the word life insurance,
2:08that was a hundred and eighty-two
2:11dollars a click. And this company was
2:13spending around two million dollars a
2:15month on this single keyword alone.
2:18After running their campaign for over
2:20six months, we identified that the word
2:23life insurance was driving 64%
2:27of their results. And we found out that
2:29while we obviously needed to have a
2:30whole bunch of other keywords [music] in
2:32the campaign, unless we were performing
2:34very, very well for that one keyword,
2:36our sales and our leads would suffer
2:38dramatically. So, the way that you want
2:40to be thinking about your coliseum
2:41keywords for your own business is
2:43transactional [music]
2:44keywords. I.E. keywords that have a lot
2:47of intent behind them. Don't look at
2:49them at just based on how much search
2:51volume that they get, or on basically
2:53how much they cost to get that as a
2:55click. Instead, you want to put yourself
2:57in the shoes of the buyer and think
2:59about when you're looking at every
3:01single keyword on that list, do I think,
3:03using my discretion, [music] that
3:05somebody typing that would be looking to
3:07buy my service? For instance, if you're
3:09an accountant and you're in New York
3:11City, going for the word accountant,
3:13that's a single keyword, it's going to
3:14get a shitload of volume, the CPCs will
3:17be cheaper, because there's not much
3:19purchase intent behind it. Instead, if
3:21you were going over bookkeeping
3:23accountant New York City, there is more
3:25queries in that, the CPC is going to be
3:27higher, but there's going to be a lot
3:29more buyer intent behind that. And you
3:30want to make sure that a vast majority
3:33of your budget is only focused on
3:35keywords that [music] have a high
3:37transaction ratio. So, this is how to
3:39apply this in your business. If you're
3:40running Google Ads right now, go into
3:42your Ads Manager, export all of your ad
3:45spend by keywords, and add all the
3:47additional columns on there, whether
3:48it's cost per lead or ROAS, and get that
3:51number, feed it into Clawed, and
3:53basically say which of the keywords are
3:56driving 80% of the results. And then it
3:58will give you the list of keywords, and
4:00then you're going to find out that
4:01there's probably four or five keywords
4:03in your ad account that are literally
4:05driving 64% of your results. And I'm
4:07going to tell you in a moment exactly
4:09what you want to do with those four to
4:11five keywords. And that is hack number
4:13one, coliseum keywords. And this isn't
4:17theory, I'm not some armchair expert, so
4:19this is literally the stuff that I use
4:21to go from cold calling businesses in my
4:24bedroom making $150 a day to then taking
4:27that money, investing it into ads and
4:29traffic and Google Ads, and it
4:31ultimately landed me a seat on Shark
4:33Tank. So now you know exactly how to
4:35find the most valuable keywords in your
4:37market. Now I'm going to show you how to
4:39actually write ads that grab your
4:41prospects by the throat and demand their
4:43attention, which brings us to hack
4:46number two. So when it comes to Google
4:48Ads, 2% of advertisers literally get 50%
4:52of the traffic. And half of all Google
4:54searches result in the user not clicking
4:57on any ad at all. And the reason that
4:59that is is that most people's ads are
5:02limp, boring, and vanilla. And what you
5:05will notice very, very quickly [music]
5:06is that everybody does the same
5:09They just take that keyword, they stick
5:11it as the opening headline, and then
5:12they write a limp description, and then
5:14they're kind of done. Or they commit the
5:16worst cardinal sin of all, and they try
5:19to sell people their product or service
5:21from the ad itself. People can't buy
5:23from your ad, so why try to sell it?
5:26Instead, what your ad must be doing is
5:28simply selling the click. You must load
5:31up your ad with a huge benefit. Yes, you
5:33must include the keyword, but there must
5:35be a level of intrigue. Intrigue and
5:38curiosity is one of the most powerful
5:40human emotions that exist, and all we're
5:42trying to do is to steal the vast
5:45majority of people's attention on that
5:47Google search page to get them [music]
5:49to click to our ad. So, the way that we
5:51do that is by understanding what's
5:53behind the [music] click. When you use
5:54Google, you use it because you're
5:56searching for information. But, most
5:58people, they don't think about that when
6:00they're writing their ads. They think,
6:01"Well, this is an advertisement, so I
6:03must sell my thing." But, what people
6:04want is information. So, we must promise
6:06them from the ad itself that they are
6:08going to get the information that it is
6:09that they're looking for by clicking on
6:11our ads. Sounds pretty elementary, but
6:13you'll be absolutely surprised with how
6:15many people ignore this basic
6:17fundamental. So, how do you write a good
6:19Google ad? Well, first of all, we don't
6:22sit down with a blank piece of paper and
6:24try to come up with a great ad. That is
6:26what amateurs do. What we do is we do
6:28something called the Halo strategy. We
6:30take your Coliseum keyword and we jump
6:33onto Google. And we start looking around
6:35in forums, on Quora, on Reddit. And we
6:38start to populate the Halo strategy
6:40worksheet that has all of their hopes,
6:42fears, pains, and dreams. We don't want
6:45to guess what our market wants. We want
6:47to enter a conversation that is already
6:49taking place in their mind. And then I
6:51want you to open up your Google Ads
6:53Builder. And I want you to completely
6:55unleash hell. I want you to write as
6:58many headlines as you possibly can. And
7:00then I want you to whittle it down to
7:02the 20 best headlines of all. And the
7:04way that we think about headlines on
7:06Google Ads, we first must deliver on the
7:08click. We want to take our Coliseum
7:10keyword and we do need to more often
7:12than not include that somewhere in the
7:14ad. So, let's say that you're a divorce
7:16lawyer. You jump on the Google, you type
7:17it in, you can see four ads that come up
7:19on the screen. Divorce lawyers in
7:21Lilydale, professional divorce lawyers,
7:23separation experts. Like, they've all
7:25got the keyword directly at the start of
7:28the ad. Instead, what we want to do is
7:30we want to sell the click. Somebody that
7:32is typing in divorce lawyers, they have
7:34got questions that they need answers to.
7:36So, what we're going to do is going to
7:37go around in all these forums, look at
7:39all these divorce books. We're going to
7:40do all of the hard gruntwork to find out
7:43the emotionally charged ad copy that we
7:46can put together that is going to make
7:47it next to impossible for somebody not
7:50to click our ad. So, check this out. A
7:52top divorce lawyer's secret checklist
7:55finally revealed. 22 tip-offs your
7:58husband may be cheating on you. Nine
8:00foolproof ways to discover if your
8:02husband is hiding money. This is really
8:05understanding the psychology of that
8:07marketplace. If you go around and you
8:09look at online, you'll find out that
8:11most divorces happen because there is
8:14some infidelity happening within the
8:16marriage. And then you can see who are
8:18the people that mostly are searching for
8:20divorce lawyers, you'll see that there
8:22is a skew towards women. That's why we
8:24use the husband line on there. So, it's
8:26really understanding the market to write
8:28an ad that is irresistible for people
8:30not to go out and actually find the
8:32answers to these questions that we're
8:34posing to them. And especially when
8:35you're competing with all the
8:36advertisers that are all doing the same
8:38thing, you got to zig while everybody
8:40else zags. And this is how you get
8:42disproportionate returns from every
8:44dollar that you spend. You can come up
8:46with endless ads that literally come
8:49into any market and wipe the floor with
8:51the competition by just applying just a
8:53little bit of creativity. And that is
8:55hack number two. Sell the click. And if
8:58you're enjoying this, you're getting
9:00value out of it, make sure that you are
9:02subscribed cuz your boy is going to be
9:03dropping way more sauce in the coming
9:06weeks. So, when it comes to actually
9:08bidding on these keywords, what most
9:10people do is they just hand the keys to
9:12Google and they let this thing run
9:14rampant and just ding ding ding on your
9:16credit card. So, instead, let me show
9:18you exactly what I would do if I had a
9:20samurai sword to my neck and I would be
9:23beheaded unless my Google Ads campaign
9:26was profitable. Which brings us to hack
9:28number three. So, when it comes to
9:30building out Google Ads campaigns,
9:31there's typically two different
9:33approaches. One approach is what I call
9:35the fishing [music] trawler approach.
9:36Where there's a fishing trawler, They
9:37cast out a big net and they run them all
9:40in there and then over time they
9:42basically throw out the fish that they
9:43don't want. AKA the keywords [music]
9:46that are unprofitable for them. It
9:47sounds okay, but it is a very costly
9:50exercise because you need to buy all the
9:52data and you end up spending a huge
9:55amount of money on clicks that were
9:57never going to be profitable for you in
9:58the first place. And the next way is
10:00what I call the knife to the neck
10:02approach. And it's if you had a knife to
10:04your neck, this was your last $2,000 and
10:07this campaign absolutely positively had
10:10to work, otherwise you would be
10:11beheaded. And this is exactly what I
10:13recommend that you do. Is you sit down
10:15and you look at your [music] Coliseum
10:17keywords and you scrutinize every
10:19keyword on there and you say, "What is
10:21the nature of that click? What do I
10:23think that someone would be looking for
10:25when they do [music] search that?" Does
10:26it have a high transactional intent
10:29behind it? And if the answer is no, it
10:31doesn't make it on our list. So, we're
10:33going to populate our ad campaign only
10:35with those keywords. And every single
10:37day we're going to log in and we're
10:39going to see, are we hitting our daily
10:41budget based on these keywords? [music]
10:43And if we're not, we're going to keep on
10:44increasing our bid by 10 to 20% per day
10:47until our ad is guaranteed to be at the
10:50top of the page and we are spending our
10:52budget. And if we still do that exercise
10:54and we still [music] haven't hit our
10:55budget, only then are we going to start
10:58adding other keywords in until we hit
11:01our daily budget. This way you're really
11:04controlling that your ads show up for
11:06and you can be way more intentional. And
11:08then every single day you want to look
11:10at what are the keywords that are
11:12hitting KPI or aren't hitting KPI. And
11:14the KPI for you will [music] either be
11:16cost per lead or ROAS. And then over
11:19time, like a bonsai tree, we want to
11:21trim and prune this thing where we're
11:23removing keywords that aren't getting us
11:25the results so the keywords that we do
11:27have in there are getting more budget
11:28and then the results just compound and
11:30get better and better [music] over time.
11:31So, here's how to specifically apply
11:33this for your own business. Every single
11:35day, try to identify five keywords that
11:37have high transactional intent you can
11:39add to your campaigns. Then, you want to
11:41look for about 15 to 20 negative
11:44keywords, meaning you do not want your
11:46ads showing for these keywords, and add
11:48these to your campaigns. So that over
11:50time, you're spending 10 to 20 minutes
11:53per day in refining and trimming this
11:55bonsai tree, and basically making sure
11:58that you are spending more money on the
12:00things that are working and less money
12:02on the things that aren't working. And
12:04that's how you drive profitability
12:05long-term. And that is hack number
12:07three, the bonsai tree. Okay, so that's
12:10how you make sure that your campaigns
12:11are profitable. But now, let me show you
12:13the dirty little secret on why I bid as
12:17high as humanly possible on my most
12:20valuable keywords, which brings us to
12:22hack number four. Most people think
12:25their job is done once their ads are
12:27showing up on page one. They do a little
12:29bit of hygiene check as they do a couple
12:30of Google searches. Yeah, there my ads
12:32are. Look, look, there I am at position
12:34three, I'm at position four. This is an
12:36amateur move, because Google's own stats
12:38show that position one in the ads is
12:41double the amount of traffic from
12:43position number four. And that first ad
12:46literally steals 70 to 80% of all the
12:50clicks on the ads. So, think about that,
12:52right? You are literally able to grab
12:55the lion's share and market share of all
12:57the traffic by ensuring that you are
12:59paying one position number one. So, what
13:02we are going to do is we are going to
13:03find out not one of the cheapest leads,
13:05but not one of the cheapest clicks, but
13:07what are the leads that drive the most
13:10revenue for our business. So, you can
13:12set this up with a tracking platform
13:14like Wicked Reports or Hiros or a whole
13:17slew of other tracking reports, where
13:19effectively we get the actual data of
13:23what leads came into our business and
13:25what keywords they actually searched for
13:27to become a lead. And then what you want
13:29to do is you want to jump into your ads
13:31manager and you want to see what your
13:33search impression share is for that
13:35[music] keyword. All search impression
13:37share is is the amount of share that you
13:39are taking up when people do those
13:41searches. So let's just say that you
13:43have a 50% impression share, that means
13:45if 10 people were to jump onto Google
13:47and search for that keyword, your ad
13:49would only show up five out of 10 times.
13:51[music] And what I have found from
13:53spending hundreds of millions of dollars
13:55on Google Ads is the sweet spot of where
13:57you want to be operating is between 80
13:59[music] and 85% impression share.
14:02Because when it comes to positions of
14:04the ads, the results aren't linear, they
14:06compound. You want to make sure that you
14:08are literally taking the lion's share of
14:11your marketplace by bidding the most
14:13aggressively. [music] So after we've
14:15achieved this for our Coliseum keywords
14:17and we've got an 85% in search
14:19impression share, we've kept on
14:20increasing our budget and there's no
14:22more traffic to buy for those keywords,
14:25that's where we start to add other
14:26keywords on that might have less intent
14:29behind them, but are going to ultimately
14:31fuel our strategy and also drive more
14:34traffic over time. But the thing that
14:35you want to make sure that more so than
14:37anything is that 80% of your budget are
14:40going to those Coliseum keywords that
14:43you know have the highest LTV. You don't
14:45want to treat all keywords equally.
14:47[music]
14:48So I recommend splitting up your budget
14:50and having 80% in a campaign with just
14:53your Coliseum keywords and then the
14:55other 20% for all of these keywords that
14:57go a little bit further outside [music]
14:59from the bull's-eye and might be a
15:01little bit more informational, a little
15:03bit more research-based queries and not
15:05so much transactional queries. So let's
15:08wrap all this up into the action steps
15:10and how you can deploy this right now in
15:12your business. You want to go through
15:14and make sure that for your top four to
15:16five Coliseum keywords that you have an
15:1980 to 85% impression share for them.
15:21Keep on increasing the bids until you
15:23achieve this. And the only way that you
15:25can do this is if you have the data to
15:27do it. So then, block out a 1-hour
15:29meeting with yourself on the first
15:31Monday of every single month, sit down,
15:34look at all the sales that you did in
15:36your company, and then have on that also
15:38all the keywords that those people
15:40specifically typed in in order to become
15:44a lead, and then make sure that your
15:45media buyers know, "Yo, yo, yo. Spend
15:48[music] 80% of our budget on these
15:51keywords cuz they brought us the [music]
15:53biggest, fattest, juiciest clients each
15:55and every month." And that is hack
15:57number four, position number one or
16:00nothing. And now look, the moment that
16:02you do this and your ad account starts
16:04printing money, a little ding, ding,
16:06ding is going to go off in the fine
16:08headquarters of Google, and the Google
16:10reps are going to start calling you. And
16:12they're going to tell you certain things
16:14to activate in your ad account that is
16:16going to burn your profit margins to the
16:18ground. So, I'm going to tell you
16:19exactly what to do when that phone
16:22starts ringing, which brings us to hack
16:25number five. So, every single month
16:27you're going to be getting emails and
16:28you're going to be getting calls from
16:29the fine folks over at Google. And
16:32they're going to call you up and say,
16:33"Hey, Sabri, I was just looking at your
16:35account here, and I can see that you
16:36don't have these features turned on, and
16:38you don't have PMAX on, and you don't
16:39have AI max, and you don't have all of
16:41these little whistles added onto your ad
16:42account that you should really add
16:44because you're missing out on all this
16:45traffic." Then you're going to be
16:47tempted. You're going to be like, "This
16:48is Google. They're calling me. They're
16:50telling me these are the things I need
16:51to do in my ad account. Surely they have
16:54my best interest at heart." And then you
16:55do those changes to your ad account, and
16:58lo and behold, you spend a lot more
17:00money, but you don't make a lot more
17:02money. You don't get a lot more leads,
17:03but you do get a bigger bill at the end
17:06of every single month. And you see, the
17:08fine folks at Google, they have
17:10commission based on the amount of
17:12features that you have enabled in your
17:15account that you must hit. They want to
17:17learn on your money. They want you to
17:19enable all of the features so that they
17:21can see what is working and what isn't.
17:22So, we are going to ignore their calls.
17:25We are going to block their numbers. We
17:27are not going to listen to their advice
17:29cuz the most advanced thing that you can
17:31do is to do the fundamentals and that's
17:34exactly what I have been giving you in
17:36this video so far. And how do I know
17:38this? How do I know that this is the
17:41case? Cuz I've been lured into this
17:43many, many times. And I say, "Hey, this
17:45sounds great and I can count on one hand
17:49the times that these things have
17:50actually [music] worked. And even when
17:52they do work, they are not mega needle
17:55movers. They haven't geometrically
17:56changed my business. [music] So,
17:58instead, I learned the hard way. I spent
18:01all the money. I have the battle scars
18:03to prove it and now I just focus on the
18:05fundamentals. Do I have the best ads?
18:07[music] Are those ads the most relevant
18:10to the landing pages that I'm sending
18:11them to? Do I do all the tracking that I
18:13need to do know exactly what are the
18:15keywords that are making the most money?
18:17Am I spending 80% of my budget on those
18:19keywords? And I repeat that [music]
18:21cycle. And do not be tempted by shiny
18:23object syndrome. I keep to the
18:26fundamentals. So, the way that you can
18:27specifically apply this to your business
18:30right away is by having the auto apply
18:33recommendation off, to have Google's
18:35number blocked in your phone so you do
18:37not get tempted to pick it up and to try
18:40any of these features and you say to
18:41yourself, "I'm not going to do anything
18:43else until I know what my four to five
18:46Coliseum keywords are and until they are
18:48spending 80% of my budget and I [music]
18:50have a dedicated landing page for every
18:52single one of them, then I will start to
18:54experiment." And the key rule is that
18:57you don't roll out any new features
18:59until you are spending your entire
19:02budget, you have 85% search impression
19:05share. So, you're mainly focused on
19:07search. At the end of the day, their
19:09core product is search and that's what
19:11remains [music] to be the most
19:12profitable thing on Google. And that is
19:14hack number five. Do not take the
19:17[music] reps' call. So, you've protected
19:19your account from the Google rep. You
19:21are page one, position one for your most
19:24valuable keywords. Now, it is time to
19:27break the legs of your competition in
19:30front of the eyes of your prospect,
19:32which brings us to the sixth and final
19:35hack. So, on Google, you can actually
19:37bid on your competitors' brand names.
19:39Now, it's a little bit of a dirty thing.
19:41People don't really like to talk about
19:42it. Everyone does it, but everyone does
19:45it the wrong way, cuz they are lazy
19:48marketers. And what they do is they take
19:50their landing pages, and they just go,
19:52"Oh, like there's 100, there's 2,000,
19:54there's 5,000 searches for this biggest
19:57competitor in my marketplace. Let me
19:58build a competitor ad group, add my
20:00competitors' brand names in there, and
20:03then basically send that traffic to my
20:04landing [music] page." Look, you are
20:06going to get traffic. You are going to
20:08get leads. You are going to get sales
20:10for a result of it. But, more often than
20:11not, these are the least profitable
20:14parts of most people's campaigns. It's
20:16cuz they do it in the shitty, lazy way.
20:18Instead, if you haven't already been
20:21picking up what I'm putting down, we're
20:22going to do things the hard way, but the
20:24right way, so we can have more dineros
20:26in our bank account each and every
20:28month. So, what I want you to do is I
20:29want you to highlight the five to 10
20:31biggest competitors in your market. I
20:33want you to populate their brand names
20:35into Google Keyword Planner. That's
20:37going to show you the amount of searches
20:39that those competitors get. And that's
20:40going to tell you which are the ones
20:42that are getting the most traffic, and
20:43they're going to get most of the
20:44attention when we're building out our
20:46ads. And instead of just having a basic
20:48landing page that gets all of the
20:50traffic from our whole campaign, and
20:51setting our competitor campaigns, we're
20:53going to be building specific ads that
20:56again kick the bruised knee of our
20:59prospect. They're searching for a
21:00competitor, we want to put a seed of
21:02doubt in their mind, and get them to
21:04click through to our landing page. And
21:05then what we are going to do is we're
21:07going to have a dedicated landing page
21:09for each and every competitor that we're
21:11going up against, and we want to say all
21:13the pros and cons of doing business with
21:15us and doing business with them. We
21:17don't want to leave it by chance. We
21:19don't want to just hijack their traffic.
21:21We want to break the legs of this
21:23competitor in front of the eyes of the
21:25prospect. [music] So they know
21:27unequivocally,
21:28100%, we are the business to do business
21:32with. And the reason that this works is
21:33that people are naturally going to be
21:35comparing other people. It's very rare
21:37that if you're selling something that's
21:39expensive, that somebody is just going
21:41to come through, do a Google search, and
21:43do business with you, and not get
21:45comparative quotes. [music] But
21:46depending on where you are in the world,
21:48it is actually illegal to include that
21:50competitor's brand name in your [music]
21:52ad if their brand name is trademarked,
21:55which most people are. So you need to
21:56get a little bit creative with the way
21:59that [music] you actually still get
22:00clicks, but don't mention their name.
22:02You can bid on their brand name, you
22:04just can't in the ad itself. [music] So
22:06there are a few ways to do that. A great
22:08way is to get a second opinion, or I
22:10suggest that you see this before hiring
22:13them. It doesn't name them, but it
22:15brings up enough curiosity to make them
22:17want to come through and check you out.
22:19And this isn't the case in every market,
22:21but you want to check this out so you
22:22don't get in any hot water. Then once
22:24they arrive on the landing page, this is
22:26when you want to do all the selling that
22:28needs to be done. I'm talking about
22:29comparative tables showing the
22:31differences, the pros and the cons. I
22:33don't like on competition. I
22:36like building myself up and showing all
22:39the proof elements of why people should
22:40do business with me, more so than why
22:42they shouldn't do business with the
22:44other person. Depending on how
22:45aggressive that you want to be, you can
22:47go very hard in the paint here. Here's
22:49how to apply this specifically for your
22:50business in your industry. I want you to
22:52find three of your biggest competitors,
22:54and make sure that they are also the
22:56ones that are getting the most amount of
22:58search traffic. Then what I want you to
23:00do is to build three dedicated landing
23:02pages specifically addressing your
23:05service offering versus the competition.
23:07If you want to get sneaky, you can talk
23:09about prices, you can bring out reviews,
23:11you can do all of that kind of stuff,
23:13depending on how hard that you want to
23:14go. Then I want you to shave off 5 to
23:1610% of your overall search budget on
23:18going on bidding on your competitor's
23:20brand names and scoop up all those
23:22low-lying cherries that are out there in
23:24the orchard. And that is hack number
23:26six, break their legs. So, everything
23:29that I've shared with you in this video
23:31is the fundamentals. And the most
23:33advanced thing that you can do is to
23:34follow the fundamentals. Make sure that
23:36you master these things before mucking
23:38around with P-Max or A-Max or any of
23:41these fringe features. [music] And if
23:43you're wondering, "Sabri, you're on
23:44Shark Tank, you're making all these
23:45millions. Why are you giving us all the
23:47sauce? Why are you producing all of this
23:49content?" Well, I made a promise to
23:51myself. I was raised by a single-parent
23:53mother. I was raised in a house with not
23:55an abundance of money. And I said, "If I
23:57ever make it, I am going to do
23:59everything in my power to put out
24:01content to help people [music] not
24:03experience that pain." And my way of
24:05doing that is by making this content and
24:07sending the elevator back down to you
24:10guys that are just on the come up. And
24:12so, if this content can change just one
24:14person's life that is out there watching
24:17it, all the efforts, all the content
24:18that I put out is worth every single
24:21second that I spend [music] doing it.
24:22And if you liked this video, you're
24:24going to absolutely love this one that I
24:26put together on how to become
24:27disgustingly good at digital marketing.
24:30Like, subscribe, and I'll see you in
24:32[music] the next one.

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