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Laundromat Valuation: Assets, Leases, and Real Estate — Transcript

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  1. 0:03[music]
  2. 0:08>> Hello and welcome to the Laundromat
  3. 0:10Ownership [music] Podcast. I'm your host
  4. 0:12Ian Gollahon. Me and my business partner
  5. 0:14Brian Henderson own a chain of
  6. 0:17laundromats in
  7. 0:18Tulsa, Oklahoma named Liberty Laundry.
  8. 0:21In 2025, that small chain of three
  9. 0:24stores did $2.5 million
  10. 0:26top line revenue.
  11. 0:28But we are also the founders of
  12. 0:30Wash-Dry-Fold POS, which is the original
  13. 0:33point of sale system
  14. 0:35for laundromats. Over the last 10 years
  15. 0:37in that company, I've talked to over
  16. 0:393,000 laundromat owners. And I've
  17. 0:41learned a lot of really interesting
  18. 0:42stuff, some of which I'll be able to
  19. 0:43share with you on the podcast today. And
  20. 0:46some of which I vowed never to speak of
  21. 0:47again.
  22. 0:49So, this episode is going to be a little
  23. 0:51bit of a throwback to our first episode,
  24. 0:53which was on laundromat valuation
  25. 0:55metrics.
  26. 0:56And that episode got a lot of interest.
  27. 0:58The first article is out now on
  28. 1:02we've made it into essentially a
  29. 1:04four-part um
  30. 1:06series in the Full Cycle magazine. Now,
  31. 1:11for those of you that aren't familiar
  32. 1:12with the laundry industry,
  33. 1:14uh Full Cycle is the
  34. 1:16laundry magazine of the CLA. It used to
  35. 1:19be called Planet Laundry, but it
  36. 1:20recently has gone from a monthly
  37. 1:23magazine called Planet Laundry to a
  38. 1:26uh
  39. 1:27essentially a quarterly um multimedia
  40. 1:32uh brand called Full Cycle.
  41. 1:35And
  42. 1:36one of the reasons that this
  43. 1:39talk was kind of adopted into this
  44. 1:42you know, it's it's going to be
  45. 1:43essentially an eight-page four part
  46. 1:45series is because
  47. 1:47it is actually pretty complicated how
  48. 1:49you value businesses, right? Um
  49. 1:52you know, if you know anything about the
  50. 1:53stock market and and how there's usually
  51. 1:55some correlation to earnings um with the
  52. 1:58value of a stock, but we also know that
  53. 2:01that's not the only thing that values a
  54. 2:03company, either public or private. There
  55. 2:05are a lot of
  56. 2:07pieces of it. Um and so,
  57. 2:10we're going to talk about how you arrive
  58. 2:13at a
  59. 2:14good market valuation for a laundromat,
  60. 2:17whether you're buying it or selling it,
  61. 2:19or just trying to assess it in your own
  62. 2:21portfolio. What is it actually worth?
  63. 2:23What's funny is if you go to someplace
  64. 2:26like let's call it a Facebook group. I
  65. 2:28sometimes I see people post, "Hey, I'm
  66. 2:30buying my first laundromat. What is it
  67. 2:31worth?" And it's essentially a race to
  68. 2:34who says
  69. 2:36"The only thing that matters is
  70. 2:38just take some multiple of net
  71. 2:40earnings." But in a laundromat, your net
  72. 2:43income is the amount that you get taxed
  73. 2:47on.
  74. 2:48And so, there are quite a few incentives
  75. 2:50to reinvest in the business
  76. 2:52instead of claiming all of that revenue
  77. 2:55as net income.
  78. 2:57And we will go over that in depth, but I
  79. 3:00just wanted to address the first thing,
  80. 3:02which is everyone says, "Oh, it's worth
  81. 3:04some some type of multiple of net
  82. 3:06income." If you don't understand the
  83. 3:07different levels of earnings, you're
  84. 3:10really not going to
  85. 3:12even know what number to start with to
  86. 3:14give a multiple.
  87. 3:16And so, I'm going to just show you here
  88. 3:17based on the the chart real quickly,
  89. 3:20you know, gross revenue, a lot of times
  90. 3:22you'll hear people say, you know, one to
  91. 3:24two times gross. SDE is what most
  92. 3:26brokers actually use. It's seller
  93. 3:28discretionary income.
  94. 3:30That's typically when you buy a
  95. 3:31laundromat, what it's based on.
  96. 3:33EBITDA, we'll get into that, but it is
  97. 3:36uh typically a reduction of SDE um
  98. 3:39because you're essentially saying, "I'm
  99. 3:41going to hire someone to run and manage
  100. 3:43this laundromat for me. I'm not going to
  101. 3:45be the person that runs and manages it."
  102. 3:47And then of course, uh free cash flow,
  103. 3:49that is really more of a banking metric
  104. 3:52that banks use. And then uh net income
  105. 3:55is what you get taxed on, right? And
  106. 3:57that's that that little circle there.
  107. 3:58So, uh we're going to go over all these
  108. 4:00throughout the
  109. 4:02uh
  110. 4:03life of this series.
  111. 4:05But I wanted to really kind of pace it
  112. 4:07along with Full Cycle
  113. 4:09because it's a great place that gives
  114. 4:11you news and articles and also
  115. 4:13inspiration about uh maybe ideas that
  116. 4:16you could implement in your stores and
  117. 4:17technologies. There's a lot of uh you
  118. 4:20know, when there's a big announcement
  119. 4:21about either an acquisition or new
  120. 4:23product or something like that, it
  121. 4:25typically ends up in Full Cycle. I want
  122. 4:27to kind of walk you through
  123. 4:29what we're going to focus on today,
  124. 4:30which is
  125. 4:32the meaning of the asset sale.
  126. 4:35And then how the assets are actually
  127. 4:37purchased and
  128. 4:40either depreciated or expensed on the
  129. 4:43balance sheet.
  130. 4:45And we'll really talk mostly about that,
  131. 4:48and then we'll also talk a little bit
  132. 4:49about the lease or the property. Because
  133. 4:53again,
  134. 4:54you know, the laundromat could be making
  135. 4:56$0 in net income or negative amount in
  136. 4:58net income. But if you're on a $2
  137. 5:00million piece of real estate, obviously
  138. 5:02the the real estate is valuable too. And
  139. 5:05same thing, it could be very profitable,
  140. 5:06but if you have a terrible lease and
  141. 5:08there's 1 year left in it,
  142. 5:10it's worth zero. There's nothing that
  143. 5:12you should pay to buy that business. And
  144. 5:13so, um I am going to go through this
  145. 5:16stuff and
  146. 5:17kind of explain this is really where you
  147. 5:20start when you're trying to evaluate
  148. 5:22either your own property or a property
  149. 5:25that you you want to look at purchasing.
  150. 5:28So,
  151. 5:29um again,
  152. 5:30uh just a quick review. There's a lot of
  153. 5:33different types of earnings.
  154. 5:35And we're going to get into that, but
  155. 5:37first we're going to focus on
  156. 5:40assets. So,
  157. 5:42anytime you buy a laundromat, I say
  158. 5:45anytime, but it's probably 99% of the
  159. 5:47times.
  160. 5:49What you're buying is considered asset
  161. 5:51sale.
  162. 5:53And people hear that and they think,
  163. 5:56"Oh, that just means I'm buying the
  164. 5:57assets of the laundromat."
  165. 6:00Not really. No, you're still buying um
  166. 6:02the earnings. The asset sale is how you
  167. 6:05are buying the earnings.
  168. 6:08You want to be able to depreciate every
  169. 6:10asset at the
  170. 6:12price of what you purchased it.
  171. 6:14And if you were to go in and buy the
  172. 6:16company that owns the laundromat,
  173. 6:19right? And so, that would be like a
  174. 6:20corporate acquisition. So, if
  175. 6:22you know, Liberty Laundry LLC owns
  176. 6:25Liberty Laundry. And so, if you came in
  177. 6:26and buy Liberty Laundry LLC,
  178. 6:29what you would also be buying is all the
  179. 6:31books
  180. 6:32>> [snorts]
  181. 6:32>> on Liberty Laundry. And if you bought
  182. 6:34those books, you would see that we've
  183. 6:36already taken all the Section 179 uh
  184. 6:40elections on all the equipment. And so,
  185. 6:42you now have to pay taxes on all the
  186. 6:44profit, but you don't get any of the um
  187. 6:49benefit of all the money that was spent
  188. 6:51on the equipment. So, that would be very
  189. 6:53foolish. You want to buy the assets,
  190. 6:55bring them into a new business entity,
  191. 6:57whether it's an LLC, an LLC filing as an
  192. 7:00S corp,
  193. 7:01or an incorporated,
  194. 7:03whatever it is, you want to bring in
  195. 7:06fresh assets so that you can depreciate
  196. 7:08them at the value that you paid for
  197. 7:09them. The first thing that people ask is
  198. 7:11like, "Well, how old are the machines?"
  199. 7:14Why would you ask this? Well,
  200. 7:16if you have machines that are 20 years
  201. 7:17old or or even older, and they are
  202. 7:20breaking all the time,
  203. 7:22they are really not worth much because
  204. 7:24you're going to have such a hard time
  205. 7:26keeping those machines going.
  206. 7:29They're worth something, sure, but when
  207. 7:31you hear the zombie mat, a lot of times
  208. 7:33what they're talking about is the
  209. 7:34machines are just total junk. So, if we
  210. 7:36can all agree then
  211. 7:39that the assets are worth something
  212. 7:41aside from the business, no matter if
  213. 7:43the business is generating revenue or if
  214. 7:46it's negative in the revenue because of
  215. 7:48some mismanagement or some choice of
  216. 7:50management, machines are worth
  217. 7:51something, right? A modern laundromat
  218. 7:53typically has half a million dollars
  219. 7:55worth of relatively new machines in it.
  220. 7:57And so, those are worth something,
  221. 7:58right? My advice to you as a buyer or
  222. 8:01seller,
  223. 8:03or as just an owner,
  224. 8:05understand what your washers and dryers
  225. 8:07are actually worth.
  226. 8:09Now, they're not worth as much as the
  227. 8:10day that you bought them.
  228. 8:12And if they're 20 years old, they're not
  229. 8:13worth $0.
  230. 8:16But
  231. 8:171 year old, they're worth most of what
  232. 8:18you paid for them. And 20 years old,
  233. 8:20they're worth
  234. 8:22nearly nothing, or they're worth 10% of
  235. 8:24what you paid for them. Think about a
  236. 8:261-year-old car. That's almost the same
  237. 8:28as a new car as long as it's been well
  238. 8:29taken care of. If you look at a
  239. 8:3120 or 30-year-old car, you know that
  240. 8:34thing is just going to be a money pit,
  241. 8:35right? So,
  242. 8:37it's going to break down all the time.
  243. 8:38It's going to cause more trouble than
  244. 8:39it's worth.
  245. 8:41One of the first things you'll look at
  246. 8:43is what are the machines worth, and I
  247. 8:45think you should write it all down,
  248. 8:48put a value on it, and then keep that
  249. 8:50value in mind because you're going to at
  250. 8:52least going to manipulate the earnings
  251. 8:53based on that. And that is what brokers,
  252. 8:55buyers, and sellers all do. So, it's
  253. 8:57going to help you keep track of the
  254. 8:59transaction in your own head.
  255. 9:02So,
  256. 9:03when we talk about a balance sheet, and
  257. 9:05you might have a buyer
  258. 9:08um ask you for your balance sheet,
  259. 9:10what they want to see
  260. 9:12are all the assets in the business.
  261. 9:15But if you bought washers and dryers and
  262. 9:18Section 179 elected to expense them out,
  263. 9:22which means instead of a like a 10-year
  264. 9:24or 15-year straight line or accelerated
  265. 9:26depreciation, any of that, you're just
  266. 9:28saying, "Hey, these washers and dryers,
  267. 9:30that was a $300,000 expense, and I want
  268. 9:32the full tax write-off today."
  269. 9:34Great, that's what Section 179 is for.
  270. 9:37It's it's the industry standard. It's
  271. 9:39why we use it.
  272. 9:40But then you want to maintain the value
  273. 9:43in the year that they were purchased on
  274. 9:45your balance sheet, so you can see,
  275. 9:46"Okay,
  276. 9:48these washers were $500,000
  277. 9:505 years ago.
  278. 9:52And now maybe they're worth 300,000 or
  279. 9:55something like that.
  280. 9:57But that won't be on the balance sheet.
  281. 9:58It would just show the original purchase
  282. 10:00price and then it probably show minus
  283. 10:02$500,000 section section 179 deduction.
  284. 10:06And so, that will be on the balance
  285. 10:08sheet to help you understand when the
  286. 10:09machines were purchased. Even though
  287. 10:11they're technically have already been
  288. 10:14fully depreciated out of that business.
  289. 10:15So, they're on the balance sheet as a
  290. 10:17record, but they're not literally worth
  291. 10:20anything on the balance sheet.
  292. 10:22But, there's some other stuff you might
  293. 10:23notice on the balance sheet as well. Um
  294. 10:26like you might see a trade name. And why
  295. 10:28would that be on the balance sheet?
  296. 10:30But, it is worth something if you have a
  297. 10:32brand. Like in in Tulsa laundries a
  298. 10:34great brand people go to if one of our
  299. 10:36laundromats is closed, they'll go across
  300. 10:38town to the other laundromat under the
  301. 10:39same name and they'll pass five or six
  302. 10:41laundromats on their way because they
  303. 10:42have loyalty to our brand
  304. 10:45and our style of managing the business.
  305. 10:47They know it's safe. They know all the
  306. 10:49machines are going to work. They know
  307. 10:50there's kind ladies there to help them.
  308. 10:52And they have the loyalty card from from
  309. 10:54our um store as well. There's things on
  310. 10:56the balance sheet that you might see
  311. 10:58that are going to be depreciated. You'll
  312. 11:00see things like goodwill or covenant not
  313. 11:02to compete. Let's say you get a lawyer
  314. 11:03involved
  315. 11:05and the lawyer wants you to break down
  316. 11:06all these assets that you're buying from
  317. 11:09the seller and she says,
  318. 11:11"Okay, you're going to pay X amount for
  319. 11:12goodwill.
  320. 11:14You're going to pay X amount for uh
  321. 11:15covenant not to compete."
  322. 11:17You might see the trade name on the
  323. 11:19balance sheet. There's going to be line
  324. 11:21items that the lawyer is going to ask
  325. 11:23you to do and you might be tempted to
  326. 11:24say, "Well, I don't need to buy a
  327. 11:26covenant not to compete. The owner's
  328. 11:27retiring, whatever."
  329. 11:29That's really not the point.
  330. 11:31The point is that you are buying the
  331. 11:33earnings, but you're buying the earnings
  332. 11:35through an asset sale.
  333. 11:37And so, every piece of that earnings has
  334. 11:40to be associated with an asset.
  335. 11:43And so, the asset that you might be
  336. 11:45buying might just be goodwill, which is
  337. 11:47essentially just a bucket of saying,
  338. 11:49"These are the earnings. We're going to
  339. 11:51put the earnings in the goodwill bucket
  340. 11:52and saying like,
  341. 11:54Yeah, it's goodwill because I just
  342. 11:56assume that people will keep on coming
  343. 11:59to this laundromat, right? It's kind of
  344. 12:01a you know, an intangible asset that you
  345. 12:04would be purchasing. But,
  346. 12:07you're not really purchasing it. You're
  347. 12:08really just allocating that part of the
  348. 12:10earnings to those uh intangible assets.
  349. 12:16So, a quick summary on this.
  350. 12:19Laundromats are not just a value of
  351. 12:22their assets, but I do think the assets
  352. 12:25have value to them and you should
  353. 12:26calculate that value. In the case of a
  354. 12:28bad lease agreement or in the case of,
  355. 12:30you know, there's certain situations
  356. 12:32where they might be less than the assets
  357. 12:34that they have. If the machines are
  358. 12:36worth $10,000,
  359. 12:37it would cost you $10,000 to move them.
  360. 12:40So, they might be worth more or less
  361. 12:42than the assets. Um but, finding the
  362. 12:44assets, I think that value is the first
  363. 12:47step to valuing the laundromat. Just
  364. 12:49write down on on the page what you think
  365. 12:52the machines and the assets in the
  366. 12:53building are worth.
  367. 12:56Um when we did this, when we closed on
  368. 12:58our laundromat,
  369. 13:00I got too focused on, "Okay, how much is
  370. 13:02goodwill? What is the covenant not to
  371. 13:05compete? What value should we
  372. 13:09uh ascribe to each name of each asset?"
  373. 13:13And then we're like, "Oh, the machines,
  374. 13:15maybe they're worth $200,000." Okay, so
  375. 13:16the these all seem like arbitrary
  376. 13:18decisions in the moment when you're
  377. 13:20buying it because you've already
  378. 13:21probably agreed on the price. We'll get
  379. 13:23into how you agree on the price later.
  380. 13:25But, then you you break everything out
  381. 13:27through the assets. So, you break out
  382. 13:29all the earnings. You you apply some to
  383. 13:30machines. You apply some to goodwill,
  384. 13:34whatever it is.
  385. 13:35That actually makes a difference on your
  386. 13:37tax returns in the future because if
  387. 13:39it's machines, you can section 179
  388. 13:41deduct it
  389. 13:43and make your net income zero the first
  390. 13:44year even if you've made a million
  391. 13:46dollars in profit, net income still
  392. 13:47shows zero because all that profit went
  393. 13:51into equipment.
  394. 13:53So, kind of a kind of an edge case that
  395. 13:55might not happen often, but I'm kind of
  396. 13:58hearkening back to why net income is not
  397. 13:59the thing that you should be looking at
  398. 14:01when you when you buy or sell a
  399. 14:02laundromat. The assets to which you
  400. 14:05apply the earnings to are important
  401. 14:09because they are all depreciated at
  402. 14:11different rates. So, you might have a
  403. 14:1415-year straight line and so so it takes
  404. 14:16that number away from your profit each
  405. 14:19year. So, you pay that much less taxes
  406. 14:21each year.
  407. 14:23Or if it's equipment, you recoup all
  408. 14:26that the first year with the section 179
  409. 14:28election.
  410. 14:30So, what I would do instead of obsessing
  411. 14:31about the names, I would actually
  412. 14:34research
  413. 14:35how fast you can depreciate something
  414. 14:38and then you can kind of have an idea of
  415. 14:41how much do you want in each bucket. And
  416. 14:44then you can approach it from that
  417. 14:46perspective.
  418. 14:47So, we haven't even gotten to the
  419. 14:49earnings yet, the different types of
  420. 14:51earnings you can get into. We've just
  421. 14:52gotten into the assets.
  422. 14:54We're not actually going to touch on all
  423. 14:55the earnings today cuz the second thing
  424. 14:58that's most important
  425. 15:00is the leasing or the real estate,
  426. 15:03right?
  427. 15:04And so, obviously, if you can buy the
  428. 15:07building and the laundromat,
  429. 15:10do it, right? Because
  430. 15:12real estate is just one of the most
  431. 15:14stable
  432. 15:15one of the best investments, but most
  433. 15:17importantly, you get a subsidized loan
  434. 15:19to buy real estate. So, if you get an
  435. 15:22SBA loan, they'll give you a loan at a
  436. 15:25lower interest rate just for the real
  437. 15:26estate than if you got an SBA loan
  438. 15:30for the equipment. It's actually a
  439. 15:31longer loan that you can repay as well.
  440. 15:33So,
  441. 15:34if you can do it, do it
  442. 15:37as long as it's not totally unreasonable
  443. 15:39because
  444. 15:41that becomes clear because of what we're
  445. 15:43about to get into, which is the
  446. 15:46the lease.
  447. 15:48Now, an ideal lease, let's just start
  448. 15:50with
  449. 15:51Okay, what's a good lease? What's a bad
  450. 15:53lease? Let's just start with ideal lease
  451. 15:55when you're you're going in to buy uh a
  452. 15:58laundromat.
  453. 16:00Ideally, you want a 25-year lease, but
  454. 16:04it's not just a straight 25-year lease.
  455. 16:06It's in five arms of five years.
  456. 16:10Um my friend Dan Brynderson uh really
  457. 16:13helped me understand this. He buys a lot
  458. 16:15of laundromats in the California market.
  459. 16:18He owns Express Coin Laundry. Really
  460. 16:21nice guy, very knowledgeable.
  461. 16:23But, the reason you would do five sets
  462. 16:26of five
  463. 16:27is because let's say you buy it, you put
  464. 16:29the equipment in there and it just
  465. 16:32doesn't produce revenue. There's no
  466. 16:34demand.
  467. 16:36Maybe uh there's some big franchise
  468. 16:38store next door that you have to compete
  469. 16:40with that you didn't know was going to
  470. 16:41be built there.
  471. 16:42Who knows what it is?
  472. 16:44But, you want to be able to get out in
  473. 16:46that first five years. You don't want to
  474. 16:47be stuck there for 25 years.
  475. 16:50It is essentially a 25-year lease, but
  476. 16:53every five years there's an out for you.
  477. 16:56Now, those arms are your option, not the
  478. 17:00landowner's option. So, it's not like
  479. 17:02they can kick you out every five years.
  480. 17:04That's not what we're talking about
  481. 17:05here. So, it's a five-year initial lease
  482. 17:07with your option to extend it four more
  483. 17:09times for a total of 25 years.
  484. 17:12That is the ideal lease that you're
  485. 17:14going after.
  486. 17:16Now, I said that sometimes a laundromat
  487. 17:18is worth less than the assets in the
  488. 17:20building.
  489. 17:21Why would that be? Why would it be worth
  490. 17:23less than the assets?
  491. 17:25What if the the owner of that building
  492. 17:31already has plans, already has a
  493. 17:32contract in place to have a new business
  494. 17:36in that building that is the laundromat.
  495. 17:40If that's the case, then the laundromat
  496. 17:42owner now,
  497. 17:44he knows that he's going to be out in 12
  498. 17:46months, right?
  499. 17:48And
  500. 17:49the equipment in there is not really
  501. 17:50worth that much. Maybe the brand if it's
  502. 17:53if it's a single store owner, which is
  503. 17:54typical,
  504. 17:56maybe the brand really isn't worth much.
  505. 17:58I mean, it really is the location and
  506. 17:59the store, the physical laundromat is
  507. 18:01where all the value is, right?
  508. 18:03And so, if that's going away, if the
  509. 18:05physical location is going away, even if
  510. 18:07the machines in there are worth
  511. 18:09let's call it $100,000 and there's 12
  512. 18:11months left,
  513. 18:12I would say that is worth zero. Zero.
  514. 18:15And the reason I would apply no value to
  515. 18:18that is because
  516. 18:20you go through the whole transaction,
  517. 18:22you spend all this time.
  518. 18:24It typically these transactions take
  519. 18:26like six months at least, right? So,
  520. 18:27it's not like you just buy it today and
  521. 18:29then you get to cash flow tomorrow.
  522. 18:31That's not what's That's that is not
  523. 18:33what is going to happen.
  524. 18:34So, once you go through the whole
  525. 18:37transaction,
  526. 18:39then you've got the remainder of that
  527. 18:40lease
  528. 18:41to just get some recoup some of your
  529. 18:44cash.
  530. 18:45And then at the end of it, how are you
  531. 18:46going to sell those machines? Maybe you
  532. 18:47can sell them for $20,000 because
  533. 18:49someone has to come uninstall all of
  534. 18:51them and then install them in a new
  535. 18:52location and they do break when you do
  536. 18:54that. So, you're not going to they're
  537. 18:55not going to be in the same condition
  538. 18:56when they get installed. In that
  539. 18:58situation, if you have old machines in a
  540. 19:01location that is not going to be
  541. 19:03renewed, there is no reason to buy that
  542. 19:06laundromat.
  543. 19:07I don't think you're going to arbitrage
  544. 19:09that deal. Um what happens in that
  545. 19:12situation is the owner
  546. 19:14just gets as much cash out of it as he
  547. 19:16can. Maybe he sells the machines before
  548. 19:18he's he has to get out of the building.
  549. 19:20And that's how that winds down. There's
  550. 19:22there's no way that you go in there and
  551. 19:24you somehow succeed there. So, the lease
  552. 19:27is very important.
  553. 19:29So, you want to understand have an
  554. 19:30understanding in a contract in place
  555. 19:32with the landlord.
  556. 19:34So, let's get into the caveats of that
  557. 19:36contract. So, when you look at the the
  558. 19:40new lease that you're signing with the
  559. 19:41landlord,
  560. 19:43the first thing we talked about was the
  561. 19:44term, which we talked about a five-year
  562. 19:45initial term with four options for the
  563. 19:48laundromat owner to renew another five
  564. 19:51years each time, which is a 25-year
  565. 19:52total.
  566. 19:54In that lease negotiation
  567. 19:57with the standard term plus the options
  568. 19:59to renew,
  569. 20:00the landlord will
  570. 20:03want to have price increases to keep up
  571. 20:05with even just inflation. That's a very
  572. 20:07fair and and normal thing for them to
  573. 20:08ask for.
  574. 20:10Go ahead and negotiate it now. Give them
  575. 20:12a 3% price increase every year.
  576. 20:16That's
  577. 20:17probably below real inflation,
  578. 20:19right?
  579. 20:20And then it gives you some
  580. 20:21predictability on the location. The last
  581. 20:24thing you want to have is no agreement
  582. 20:26on the price increase and then they bump
  583. 20:29it up 5%, 10%, 15%. They could bump it
  584. 20:32up 100% if there's nothing in the
  585. 20:34contract against that. And so, if you're
  586. 20:37committing to 5 years, you want to know
  587. 20:39what the price is on year two and three
  588. 20:41and four and five. And so, negotiating a
  589. 20:443% annual price increase at the time
  590. 20:48of the agreement is a good way to go.
  591. 20:50Probably the second place that you want
  592. 20:52to look after that would be in the um
  593. 20:55personal guarantee.
  594. 20:57And a personal guarantee is very common.
  595. 20:59Every landowner is going to ask for it.
  596. 21:02What a personal guarantee is, to just
  597. 21:04explain real quick, is they're saying,
  598. 21:06"Okay, sure, your LLC, which, you know,
  599. 21:08let's take um
  600. 21:10Washington's Laundry. So, Washington
  601. 21:12Laundry LLC,
  602. 21:14you're going to buy equipment, you're
  603. 21:15going to get loans, you're going to put
  604. 21:17in machines. Maybe the machines are
  605. 21:18already there, you're just going to keep
  606. 21:19them up or replace them and and repair.
  607. 21:23But that LLC is going to be operating
  608. 21:25that building.
  609. 21:27And if that LLC goes to zero,
  610. 21:32you still are responsible for some of
  611. 21:34the rent on the building because you
  612. 21:36can't just say like, "Hey,
  613. 21:38uh we're going bankrupt next month.
  614. 21:40Sorry.
  615. 21:41Um we'll be out of the building and
  616. 21:42you'll have zero revenue to the
  617. 21:44landlord."
  618. 21:46They're not going to like that. And they
  619. 21:47they typically won't sign that kind of
  620. 21:48deal.
  621. 21:49They're going to have you personally
  622. 21:50guarantee some amount on that space so
  623. 21:54that even if you do something crazy with
  624. 21:56Washington's Laundry LLC,
  625. 21:59you're still on the hook for the monthly
  626. 22:01payment of that rent.
  627. 22:03What they will do by default is just a
  628. 22:05full personal guarantee. What you should
  629. 22:06actually do is
  630. 22:08tell them, "Hey,
  631. 22:11if I need out of this, I'll give you a
  632. 22:137-month personal guarantee. So, once I
  633. 22:16notify you that we're going out, I'm
  634. 22:18closing the business, the LLC is going
  635. 22:20away,
  636. 22:21even if that happens, I'll stay on the
  637. 22:23hook for the next 7 months worth of
  638. 22:26the rent." Obviously, they if they take
  639. 22:28no personal guarantee, that's better for
  640. 22:30you. If you can go without a personal
  641. 22:32guarantee, do it every time.
  642. 22:34It's just that a lot of times they won't
  643. 22:35accept that. And so,
  644. 22:38you don't want a full personal
  645. 22:39guarantee,
  646. 22:41especially if you're not able to
  647. 22:42negotiate those options to renew. What
  648. 22:44if it's a 25-year lease, just 25 years
  649. 22:46straight,
  650. 22:47and then
  651. 22:49you're personally guaranteeing that
  652. 22:50whole 25 years. That's crazy. You don't
  653. 22:53want to be in that kind of a legal mess.
  654. 22:56And so, what you want to do is give them
  655. 22:57a 7-month out.
  656. 22:58And this is not a foreign idea. Imagine
  657. 23:00that you're renting a house,
  658. 23:03and let's say that you just renew
  659. 23:04automatically every year in that rental
  660. 23:06house,
  661. 23:07but then when you're ready to move out,
  662. 23:09you have to give the landlord a certain
  663. 23:11time notice. Let's say it's 90 days.
  664. 23:13That gives them 90 days to find a new
  665. 23:15person for the house. Well, commercial
  666. 23:17real estate is harder to find a new
  667. 23:19tenant, and so you need to give them
  668. 23:21about 7 months is usually the the
  669. 23:23typical minimum that they would accept.
  670. 23:25Let's say you've got a 7-month personal
  671. 23:26guarantee,
  672. 23:28you know the location is not working.
  673. 23:30Let's say you're 24 months into it. So,
  674. 23:32obviously, you're not going to take any
  675. 23:33of your options to extend the lease, but
  676. 23:35you're 2 years into it and you're
  677. 23:36saying, "Man, this is just a nightmare."
  678. 23:39So, I'm going to notify my landlord and
  679. 23:41I'm going to tell him, "Hey, I'm
  680. 23:42invoking the the 7-month personal
  681. 23:44guarantee clause. I'm going to cover the
  682. 23:45next 7 months
  683. 23:48through the laundromat, right? You're
  684. 23:49still personally guaranteed, but I need
  685. 23:51you to start looking for another tenant
  686. 23:53now."
  687. 23:54And if he finds that tenant in month
  688. 23:56two, you got to get out of there. Once
  689. 23:58he has the new tenant in there, that
  690. 23:59that releases you because what it really
  691. 24:02is is a promise that someone will pay
  692. 24:05that rent. If you're not there as a
  693. 24:08business, typically, they're not going
  694. 24:10to ask you to pay for it. So,
  695. 24:12what you would essentially do is say,
  696. 24:13"Hey, I'm giving you 7 months' notice to
  697. 24:16find a new tenant."
  698. 24:18And that reduces your personal liability
  699. 24:22on that business because
  700. 24:24most landlords will want to pierce the
  701. 24:26veil. They will not care
  702. 24:29that, you know, your LLC is making a
  703. 24:32deal with them. They want a personal
  704. 24:33guarantee on top of that. And that's
  705. 24:35very standard, especially in places like
  706. 24:36California. So, the next thing, so we
  707. 24:38talked about
  708. 24:39the length of the agreement, 5-year
  709. 24:41initial period with four
  710. 24:44options to renew another 5 years, so 25
  711. 24:46total.
  712. 24:48Then we talked about
  713. 24:50limiting the personal guarantee to a
  714. 24:51maximum of 7 months.
  715. 24:54The third gotcha to look out for is
  716. 24:56called CAM. You always talk about people
  717. 24:58call CAM, CAM.
  718. 25:00And what that is common area
  719. 25:02maintenance.
  720. 25:03And so, maybe you're not the only tenant
  721. 25:05in that building. The landlord has to
  722. 25:07take care of the
  723. 25:09um parking lot, right? That needs to get
  724. 25:11resurfaced. They got to take care of the
  725. 25:14shrubs and the bushes and they got to
  726. 25:15mow. They have to maintain that
  727. 25:17property.
  728. 25:18And they're going to pass those costs
  729. 25:20onto you as the tenant. So, the CAM
  730. 25:23fees,
  731. 25:25you want to either negotiate these as a
  732. 25:27flat rate that maybe has a price
  733. 25:29increase just like your rent does,
  734. 25:32or you want to negotiate it as just a
  735. 25:34percentage of the monthly fees. So,
  736. 25:37let's say you're paying $5,000 for the
  737. 25:39location. Let's say you want the CAM to
  738. 25:41be no more than $500 a month.
  739. 25:45That's pretty reasonable thing to put in
  740. 25:46the contract. The lower you can get
  741. 25:48that, the better. Obviously, it's going
  742. 25:50to depend on the region,
  743. 25:52um the requirements of that building.
  744. 25:54Maybe you're in a really high-traffic
  745. 25:55area and there there actually is
  746. 25:58a a legitimate reason to have a higher
  747. 26:00CAM. That's okay, but what you're
  748. 26:03wanting to do is putting something in
  749. 26:05the contract that protects you
  750. 26:08from the landlord making your CAM
  751. 26:10ridiculous, right? Because
  752. 26:13if you're paying for the CAM, they have
  753. 26:14no
  754. 26:16incentive
  755. 26:18to make sure the lawn guys aren't
  756. 26:19charging them three times as much, to
  757. 26:21make sure the exterminator isn't
  758. 26:23charging them three times as much.
  759. 26:25The parking lot, when that gets
  760. 26:26resurfaced, that's really expensive. And
  761. 26:28so,
  762. 26:29if that's going to be $10,000 versus
  763. 26:31$100,000, you want them to be
  764. 26:35aligned with your interests in getting
  765. 26:37those
  766. 26:38things done for the lowest price but
  767. 26:40best quality possible.
  768. 26:42And so, a good way to align those
  769. 26:44interests is to put a cap, either as
  770. 26:47just a fixed rate that increases every
  771. 26:48year,
  772. 26:49or um you do it as just a percentage of
  773. 26:53the
  774. 26:54um lease and the lease is increasing
  775. 26:56annually anyway. So, just to summarize,
  776. 26:59when we talked about the lease,
  777. 27:00you want to get at least 25 years for a
  778. 27:03new lease. The way you want to structure
  779. 27:05that is an initial term of 5 years with
  780. 27:07four extensions of 5 years each.
  781. 27:10You want to lower the personal guarantee
  782. 27:14of the lease
  783. 27:16as much as you can. If you can get zero
  784. 27:18personal guarantee,
  785. 27:20congratulations. Most of us can't. So,
  786. 27:22you want to lower that to maybe a
  787. 27:257-month personal guarantee. Don't
  788. 27:27personal guarantee the whole 25 years.
  789. 27:28And then the third the third thing is
  790. 27:30the CAM or the common area maintenance.
  791. 27:33You want to put some kind of cap or some
  792. 27:34kind of clause in there that aligns your
  793. 27:37interest with the landlord so that
  794. 27:40they're not using the most expensive
  795. 27:42guys for every single thing and then
  796. 27:44passing all of that expense onto you.
  797. 27:47You want a 3% annual rate, go ahead and
  798. 27:50negotiate it now.
  799. 27:52And then same thing with the CAM, let's
  800. 27:53say it's a 3% annual increase, negotiate
  801. 27:56it now. There's very few existential
  802. 27:58risks of owning a laundromat. One of
  803. 28:00them is that the laundromat burns down,
  804. 28:03but one of them is that the landlord
  805. 28:04just doesn't renew your lease.
  806. 28:06And when that happens, it's very hard to
  807. 28:08retain the value that you built in that
  808. 28:10business. And so, if you own that
  809. 28:12property, even if you have to take out a
  810. 28:14loan for it, not only will the value of
  811. 28:16that real estate likely increase.
  812. 28:18Historically, we can go back and say,
  813. 28:20"Yeah, real estate's a pretty good
  814. 28:21investment." Um but also,
  815. 28:24it
  816. 28:25it substantially de-risks your business.
  817. 28:28I would say more than anything else. You
  818. 28:29just buy the property and then you can
  819. 28:32own a laundromat on that property for as
  820. 28:33long as you want to. Um I will have a
  821. 28:35link to this and we'll do three more
  822. 28:38episodes about this, but next time we
  823. 28:40are going to start getting into the
  824. 28:41earnings multiples and really trying to
  825. 28:44figure out, besides the assets, besides
  826. 28:46the lease,
  827. 28:48the earnings and what does that add to
  828. 28:50the value of the business, whether
  829. 28:52you're buying it, owning it, or selling
  830. 28:54it.
  831. 28:56Thanks so much for joining me today,
  832. 28:57and I'll see you next time.
  833. 28:59>> [music]

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