Laundromat Valuation: Assets, Leases, and Real Estate — Transcript
Full transcript
- 0:03[music]
- 0:08>> Hello and welcome to the Laundromat
- 0:10Ownership [music] Podcast. I'm your host
- 0:12Ian Gollahon. Me and my business partner
- 0:14Brian Henderson own a chain of
- 0:17laundromats in
- 0:18Tulsa, Oklahoma named Liberty Laundry.
- 0:21In 2025, that small chain of three
- 0:24stores did $2.5 million
- 0:26top line revenue.
- 0:28But we are also the founders of
- 0:30Wash-Dry-Fold POS, which is the original
- 0:33point of sale system
- 0:35for laundromats. Over the last 10 years
- 0:37in that company, I've talked to over
- 0:393,000 laundromat owners. And I've
- 0:41learned a lot of really interesting
- 0:42stuff, some of which I'll be able to
- 0:43share with you on the podcast today. And
- 0:46some of which I vowed never to speak of
- 0:47again.
- 0:49So, this episode is going to be a little
- 0:51bit of a throwback to our first episode,
- 0:53which was on laundromat valuation
- 0:55metrics.
- 0:56And that episode got a lot of interest.
- 0:58The first article is out now on
- 1:02we've made it into essentially a
- 1:04four-part um
- 1:06series in the Full Cycle magazine. Now,
- 1:11for those of you that aren't familiar
- 1:12with the laundry industry,
- 1:14uh Full Cycle is the
- 1:16laundry magazine of the CLA. It used to
- 1:19be called Planet Laundry, but it
- 1:20recently has gone from a monthly
- 1:23magazine called Planet Laundry to a
- 1:26uh
- 1:27essentially a quarterly um multimedia
- 1:32uh brand called Full Cycle.
- 1:35And
- 1:36one of the reasons that this
- 1:39talk was kind of adopted into this
- 1:42you know, it's it's going to be
- 1:43essentially an eight-page four part
- 1:45series is because
- 1:47it is actually pretty complicated how
- 1:49you value businesses, right? Um
- 1:52you know, if you know anything about the
- 1:53stock market and and how there's usually
- 1:55some correlation to earnings um with the
- 1:58value of a stock, but we also know that
- 2:01that's not the only thing that values a
- 2:03company, either public or private. There
- 2:05are a lot of
- 2:07pieces of it. Um and so,
- 2:10we're going to talk about how you arrive
- 2:13at a
- 2:14good market valuation for a laundromat,
- 2:17whether you're buying it or selling it,
- 2:19or just trying to assess it in your own
- 2:21portfolio. What is it actually worth?
- 2:23What's funny is if you go to someplace
- 2:26like let's call it a Facebook group. I
- 2:28sometimes I see people post, "Hey, I'm
- 2:30buying my first laundromat. What is it
- 2:31worth?" And it's essentially a race to
- 2:34who says
- 2:36"The only thing that matters is
- 2:38just take some multiple of net
- 2:40earnings." But in a laundromat, your net
- 2:43income is the amount that you get taxed
- 2:47on.
- 2:48And so, there are quite a few incentives
- 2:50to reinvest in the business
- 2:52instead of claiming all of that revenue
- 2:55as net income.
- 2:57And we will go over that in depth, but I
- 3:00just wanted to address the first thing,
- 3:02which is everyone says, "Oh, it's worth
- 3:04some some type of multiple of net
- 3:06income." If you don't understand the
- 3:07different levels of earnings, you're
- 3:10really not going to
- 3:12even know what number to start with to
- 3:14give a multiple.
- 3:16And so, I'm going to just show you here
- 3:17based on the the chart real quickly,
- 3:20you know, gross revenue, a lot of times
- 3:22you'll hear people say, you know, one to
- 3:24two times gross. SDE is what most
- 3:26brokers actually use. It's seller
- 3:28discretionary income.
- 3:30That's typically when you buy a
- 3:31laundromat, what it's based on.
- 3:33EBITDA, we'll get into that, but it is
- 3:36uh typically a reduction of SDE um
- 3:39because you're essentially saying, "I'm
- 3:41going to hire someone to run and manage
- 3:43this laundromat for me. I'm not going to
- 3:45be the person that runs and manages it."
- 3:47And then of course, uh free cash flow,
- 3:49that is really more of a banking metric
- 3:52that banks use. And then uh net income
- 3:55is what you get taxed on, right? And
- 3:57that's that that little circle there.
- 3:58So, uh we're going to go over all these
- 4:00throughout the
- 4:02uh
- 4:03life of this series.
- 4:05But I wanted to really kind of pace it
- 4:07along with Full Cycle
- 4:09because it's a great place that gives
- 4:11you news and articles and also
- 4:13inspiration about uh maybe ideas that
- 4:16you could implement in your stores and
- 4:17technologies. There's a lot of uh you
- 4:20know, when there's a big announcement
- 4:21about either an acquisition or new
- 4:23product or something like that, it
- 4:25typically ends up in Full Cycle. I want
- 4:27to kind of walk you through
- 4:29what we're going to focus on today,
- 4:30which is
- 4:32the meaning of the asset sale.
- 4:35And then how the assets are actually
- 4:37purchased and
- 4:40either depreciated or expensed on the
- 4:43balance sheet.
- 4:45And we'll really talk mostly about that,
- 4:48and then we'll also talk a little bit
- 4:49about the lease or the property. Because
- 4:53again,
- 4:54you know, the laundromat could be making
- 4:56$0 in net income or negative amount in
- 4:58net income. But if you're on a $2
- 5:00million piece of real estate, obviously
- 5:02the the real estate is valuable too. And
- 5:05same thing, it could be very profitable,
- 5:06but if you have a terrible lease and
- 5:08there's 1 year left in it,
- 5:10it's worth zero. There's nothing that
- 5:12you should pay to buy that business. And
- 5:13so, um I am going to go through this
- 5:16stuff and
- 5:17kind of explain this is really where you
- 5:20start when you're trying to evaluate
- 5:22either your own property or a property
- 5:25that you you want to look at purchasing.
- 5:28So,
- 5:29um again,
- 5:30uh just a quick review. There's a lot of
- 5:33different types of earnings.
- 5:35And we're going to get into that, but
- 5:37first we're going to focus on
- 5:40assets. So,
- 5:42anytime you buy a laundromat, I say
- 5:45anytime, but it's probably 99% of the
- 5:47times.
- 5:49What you're buying is considered asset
- 5:51sale.
- 5:53And people hear that and they think,
- 5:56"Oh, that just means I'm buying the
- 5:57assets of the laundromat."
- 6:00Not really. No, you're still buying um
- 6:02the earnings. The asset sale is how you
- 6:05are buying the earnings.
- 6:08You want to be able to depreciate every
- 6:10asset at the
- 6:12price of what you purchased it.
- 6:14And if you were to go in and buy the
- 6:16company that owns the laundromat,
- 6:19right? And so, that would be like a
- 6:20corporate acquisition. So, if
- 6:22you know, Liberty Laundry LLC owns
- 6:25Liberty Laundry. And so, if you came in
- 6:26and buy Liberty Laundry LLC,
- 6:29what you would also be buying is all the
- 6:31books
- 6:32>> [snorts]
- 6:32>> on Liberty Laundry. And if you bought
- 6:34those books, you would see that we've
- 6:36already taken all the Section 179 uh
- 6:40elections on all the equipment. And so,
- 6:42you now have to pay taxes on all the
- 6:44profit, but you don't get any of the um
- 6:49benefit of all the money that was spent
- 6:51on the equipment. So, that would be very
- 6:53foolish. You want to buy the assets,
- 6:55bring them into a new business entity,
- 6:57whether it's an LLC, an LLC filing as an
- 7:00S corp,
- 7:01or an incorporated,
- 7:03whatever it is, you want to bring in
- 7:06fresh assets so that you can depreciate
- 7:08them at the value that you paid for
- 7:09them. The first thing that people ask is
- 7:11like, "Well, how old are the machines?"
- 7:14Why would you ask this? Well,
- 7:16if you have machines that are 20 years
- 7:17old or or even older, and they are
- 7:20breaking all the time,
- 7:22they are really not worth much because
- 7:24you're going to have such a hard time
- 7:26keeping those machines going.
- 7:29They're worth something, sure, but when
- 7:31you hear the zombie mat, a lot of times
- 7:33what they're talking about is the
- 7:34machines are just total junk. So, if we
- 7:36can all agree then
- 7:39that the assets are worth something
- 7:41aside from the business, no matter if
- 7:43the business is generating revenue or if
- 7:46it's negative in the revenue because of
- 7:48some mismanagement or some choice of
- 7:50management, machines are worth
- 7:51something, right? A modern laundromat
- 7:53typically has half a million dollars
- 7:55worth of relatively new machines in it.
- 7:57And so, those are worth something,
- 7:58right? My advice to you as a buyer or
- 8:01seller,
- 8:03or as just an owner,
- 8:05understand what your washers and dryers
- 8:07are actually worth.
- 8:09Now, they're not worth as much as the
- 8:10day that you bought them.
- 8:12And if they're 20 years old, they're not
- 8:13worth $0.
- 8:16But
- 8:171 year old, they're worth most of what
- 8:18you paid for them. And 20 years old,
- 8:20they're worth
- 8:22nearly nothing, or they're worth 10% of
- 8:24what you paid for them. Think about a
- 8:261-year-old car. That's almost the same
- 8:28as a new car as long as it's been well
- 8:29taken care of. If you look at a
- 8:3120 or 30-year-old car, you know that
- 8:34thing is just going to be a money pit,
- 8:35right? So,
- 8:37it's going to break down all the time.
- 8:38It's going to cause more trouble than
- 8:39it's worth.
- 8:41One of the first things you'll look at
- 8:43is what are the machines worth, and I
- 8:45think you should write it all down,
- 8:48put a value on it, and then keep that
- 8:50value in mind because you're going to at
- 8:52least going to manipulate the earnings
- 8:53based on that. And that is what brokers,
- 8:55buyers, and sellers all do. So, it's
- 8:57going to help you keep track of the
- 8:59transaction in your own head.
- 9:02So,
- 9:03when we talk about a balance sheet, and
- 9:05you might have a buyer
- 9:08um ask you for your balance sheet,
- 9:10what they want to see
- 9:12are all the assets in the business.
- 9:15But if you bought washers and dryers and
- 9:18Section 179 elected to expense them out,
- 9:22which means instead of a like a 10-year
- 9:24or 15-year straight line or accelerated
- 9:26depreciation, any of that, you're just
- 9:28saying, "Hey, these washers and dryers,
- 9:30that was a $300,000 expense, and I want
- 9:32the full tax write-off today."
- 9:34Great, that's what Section 179 is for.
- 9:37It's it's the industry standard. It's
- 9:39why we use it.
- 9:40But then you want to maintain the value
- 9:43in the year that they were purchased on
- 9:45your balance sheet, so you can see,
- 9:46"Okay,
- 9:48these washers were $500,000
- 9:505 years ago.
- 9:52And now maybe they're worth 300,000 or
- 9:55something like that.
- 9:57But that won't be on the balance sheet.
- 9:58It would just show the original purchase
- 10:00price and then it probably show minus
- 10:02$500,000 section section 179 deduction.
- 10:06And so, that will be on the balance
- 10:08sheet to help you understand when the
- 10:09machines were purchased. Even though
- 10:11they're technically have already been
- 10:14fully depreciated out of that business.
- 10:15So, they're on the balance sheet as a
- 10:17record, but they're not literally worth
- 10:20anything on the balance sheet.
- 10:22But, there's some other stuff you might
- 10:23notice on the balance sheet as well. Um
- 10:26like you might see a trade name. And why
- 10:28would that be on the balance sheet?
- 10:30But, it is worth something if you have a
- 10:32brand. Like in in Tulsa laundries a
- 10:34great brand people go to if one of our
- 10:36laundromats is closed, they'll go across
- 10:38town to the other laundromat under the
- 10:39same name and they'll pass five or six
- 10:41laundromats on their way because they
- 10:42have loyalty to our brand
- 10:45and our style of managing the business.
- 10:47They know it's safe. They know all the
- 10:49machines are going to work. They know
- 10:50there's kind ladies there to help them.
- 10:52And they have the loyalty card from from
- 10:54our um store as well. There's things on
- 10:56the balance sheet that you might see
- 10:58that are going to be depreciated. You'll
- 11:00see things like goodwill or covenant not
- 11:02to compete. Let's say you get a lawyer
- 11:03involved
- 11:05and the lawyer wants you to break down
- 11:06all these assets that you're buying from
- 11:09the seller and she says,
- 11:11"Okay, you're going to pay X amount for
- 11:12goodwill.
- 11:14You're going to pay X amount for uh
- 11:15covenant not to compete."
- 11:17You might see the trade name on the
- 11:19balance sheet. There's going to be line
- 11:21items that the lawyer is going to ask
- 11:23you to do and you might be tempted to
- 11:24say, "Well, I don't need to buy a
- 11:26covenant not to compete. The owner's
- 11:27retiring, whatever."
- 11:29That's really not the point.
- 11:31The point is that you are buying the
- 11:33earnings, but you're buying the earnings
- 11:35through an asset sale.
- 11:37And so, every piece of that earnings has
- 11:40to be associated with an asset.
- 11:43And so, the asset that you might be
- 11:45buying might just be goodwill, which is
- 11:47essentially just a bucket of saying,
- 11:49"These are the earnings. We're going to
- 11:51put the earnings in the goodwill bucket
- 11:52and saying like,
- 11:54Yeah, it's goodwill because I just
- 11:56assume that people will keep on coming
- 11:59to this laundromat, right? It's kind of
- 12:01a you know, an intangible asset that you
- 12:04would be purchasing. But,
- 12:07you're not really purchasing it. You're
- 12:08really just allocating that part of the
- 12:10earnings to those uh intangible assets.
- 12:16So, a quick summary on this.
- 12:19Laundromats are not just a value of
- 12:22their assets, but I do think the assets
- 12:25have value to them and you should
- 12:26calculate that value. In the case of a
- 12:28bad lease agreement or in the case of,
- 12:30you know, there's certain situations
- 12:32where they might be less than the assets
- 12:34that they have. If the machines are
- 12:36worth $10,000,
- 12:37it would cost you $10,000 to move them.
- 12:40So, they might be worth more or less
- 12:42than the assets. Um but, finding the
- 12:44assets, I think that value is the first
- 12:47step to valuing the laundromat. Just
- 12:49write down on on the page what you think
- 12:52the machines and the assets in the
- 12:53building are worth.
- 12:56Um when we did this, when we closed on
- 12:58our laundromat,
- 13:00I got too focused on, "Okay, how much is
- 13:02goodwill? What is the covenant not to
- 13:05compete? What value should we
- 13:09uh ascribe to each name of each asset?"
- 13:13And then we're like, "Oh, the machines,
- 13:15maybe they're worth $200,000." Okay, so
- 13:16the these all seem like arbitrary
- 13:18decisions in the moment when you're
- 13:20buying it because you've already
- 13:21probably agreed on the price. We'll get
- 13:23into how you agree on the price later.
- 13:25But, then you you break everything out
- 13:27through the assets. So, you break out
- 13:29all the earnings. You you apply some to
- 13:30machines. You apply some to goodwill,
- 13:34whatever it is.
- 13:35That actually makes a difference on your
- 13:37tax returns in the future because if
- 13:39it's machines, you can section 179
- 13:41deduct it
- 13:43and make your net income zero the first
- 13:44year even if you've made a million
- 13:46dollars in profit, net income still
- 13:47shows zero because all that profit went
- 13:51into equipment.
- 13:53So, kind of a kind of an edge case that
- 13:55might not happen often, but I'm kind of
- 13:58hearkening back to why net income is not
- 13:59the thing that you should be looking at
- 14:01when you when you buy or sell a
- 14:02laundromat. The assets to which you
- 14:05apply the earnings to are important
- 14:09because they are all depreciated at
- 14:11different rates. So, you might have a
- 14:1415-year straight line and so so it takes
- 14:16that number away from your profit each
- 14:19year. So, you pay that much less taxes
- 14:21each year.
- 14:23Or if it's equipment, you recoup all
- 14:26that the first year with the section 179
- 14:28election.
- 14:30So, what I would do instead of obsessing
- 14:31about the names, I would actually
- 14:34research
- 14:35how fast you can depreciate something
- 14:38and then you can kind of have an idea of
- 14:41how much do you want in each bucket. And
- 14:44then you can approach it from that
- 14:46perspective.
- 14:47So, we haven't even gotten to the
- 14:49earnings yet, the different types of
- 14:51earnings you can get into. We've just
- 14:52gotten into the assets.
- 14:54We're not actually going to touch on all
- 14:55the earnings today cuz the second thing
- 14:58that's most important
- 15:00is the leasing or the real estate,
- 15:03right?
- 15:04And so, obviously, if you can buy the
- 15:07building and the laundromat,
- 15:10do it, right? Because
- 15:12real estate is just one of the most
- 15:14stable
- 15:15one of the best investments, but most
- 15:17importantly, you get a subsidized loan
- 15:19to buy real estate. So, if you get an
- 15:22SBA loan, they'll give you a loan at a
- 15:25lower interest rate just for the real
- 15:26estate than if you got an SBA loan
- 15:30for the equipment. It's actually a
- 15:31longer loan that you can repay as well.
- 15:33So,
- 15:34if you can do it, do it
- 15:37as long as it's not totally unreasonable
- 15:39because
- 15:41that becomes clear because of what we're
- 15:43about to get into, which is the
- 15:46the lease.
- 15:48Now, an ideal lease, let's just start
- 15:50with
- 15:51Okay, what's a good lease? What's a bad
- 15:53lease? Let's just start with ideal lease
- 15:55when you're you're going in to buy uh a
- 15:58laundromat.
- 16:00Ideally, you want a 25-year lease, but
- 16:04it's not just a straight 25-year lease.
- 16:06It's in five arms of five years.
- 16:10Um my friend Dan Brynderson uh really
- 16:13helped me understand this. He buys a lot
- 16:15of laundromats in the California market.
- 16:18He owns Express Coin Laundry. Really
- 16:21nice guy, very knowledgeable.
- 16:23But, the reason you would do five sets
- 16:26of five
- 16:27is because let's say you buy it, you put
- 16:29the equipment in there and it just
- 16:32doesn't produce revenue. There's no
- 16:34demand.
- 16:36Maybe uh there's some big franchise
- 16:38store next door that you have to compete
- 16:40with that you didn't know was going to
- 16:41be built there.
- 16:42Who knows what it is?
- 16:44But, you want to be able to get out in
- 16:46that first five years. You don't want to
- 16:47be stuck there for 25 years.
- 16:50It is essentially a 25-year lease, but
- 16:53every five years there's an out for you.
- 16:56Now, those arms are your option, not the
- 17:00landowner's option. So, it's not like
- 17:02they can kick you out every five years.
- 17:04That's not what we're talking about
- 17:05here. So, it's a five-year initial lease
- 17:07with your option to extend it four more
- 17:09times for a total of 25 years.
- 17:12That is the ideal lease that you're
- 17:14going after.
- 17:16Now, I said that sometimes a laundromat
- 17:18is worth less than the assets in the
- 17:20building.
- 17:21Why would that be? Why would it be worth
- 17:23less than the assets?
- 17:25What if the the owner of that building
- 17:31already has plans, already has a
- 17:32contract in place to have a new business
- 17:36in that building that is the laundromat.
- 17:40If that's the case, then the laundromat
- 17:42owner now,
- 17:44he knows that he's going to be out in 12
- 17:46months, right?
- 17:48And
- 17:49the equipment in there is not really
- 17:50worth that much. Maybe the brand if it's
- 17:53if it's a single store owner, which is
- 17:54typical,
- 17:56maybe the brand really isn't worth much.
- 17:58I mean, it really is the location and
- 17:59the store, the physical laundromat is
- 18:01where all the value is, right?
- 18:03And so, if that's going away, if the
- 18:05physical location is going away, even if
- 18:07the machines in there are worth
- 18:09let's call it $100,000 and there's 12
- 18:11months left,
- 18:12I would say that is worth zero. Zero.
- 18:15And the reason I would apply no value to
- 18:18that is because
- 18:20you go through the whole transaction,
- 18:22you spend all this time.
- 18:24It typically these transactions take
- 18:26like six months at least, right? So,
- 18:27it's not like you just buy it today and
- 18:29then you get to cash flow tomorrow.
- 18:31That's not what's That's that is not
- 18:33what is going to happen.
- 18:34So, once you go through the whole
- 18:37transaction,
- 18:39then you've got the remainder of that
- 18:40lease
- 18:41to just get some recoup some of your
- 18:44cash.
- 18:45And then at the end of it, how are you
- 18:46going to sell those machines? Maybe you
- 18:47can sell them for $20,000 because
- 18:49someone has to come uninstall all of
- 18:51them and then install them in a new
- 18:52location and they do break when you do
- 18:54that. So, you're not going to they're
- 18:55not going to be in the same condition
- 18:56when they get installed. In that
- 18:58situation, if you have old machines in a
- 19:01location that is not going to be
- 19:03renewed, there is no reason to buy that
- 19:06laundromat.
- 19:07I don't think you're going to arbitrage
- 19:09that deal. Um what happens in that
- 19:12situation is the owner
- 19:14just gets as much cash out of it as he
- 19:16can. Maybe he sells the machines before
- 19:18he's he has to get out of the building.
- 19:20And that's how that winds down. There's
- 19:22there's no way that you go in there and
- 19:24you somehow succeed there. So, the lease
- 19:27is very important.
- 19:29So, you want to understand have an
- 19:30understanding in a contract in place
- 19:32with the landlord.
- 19:34So, let's get into the caveats of that
- 19:36contract. So, when you look at the the
- 19:40new lease that you're signing with the
- 19:41landlord,
- 19:43the first thing we talked about was the
- 19:44term, which we talked about a five-year
- 19:45initial term with four options for the
- 19:48laundromat owner to renew another five
- 19:51years each time, which is a 25-year
- 19:52total.
- 19:54In that lease negotiation
- 19:57with the standard term plus the options
- 19:59to renew,
- 20:00the landlord will
- 20:03want to have price increases to keep up
- 20:05with even just inflation. That's a very
- 20:07fair and and normal thing for them to
- 20:08ask for.
- 20:10Go ahead and negotiate it now. Give them
- 20:12a 3% price increase every year.
- 20:16That's
- 20:17probably below real inflation,
- 20:19right?
- 20:20And then it gives you some
- 20:21predictability on the location. The last
- 20:24thing you want to have is no agreement
- 20:26on the price increase and then they bump
- 20:29it up 5%, 10%, 15%. They could bump it
- 20:32up 100% if there's nothing in the
- 20:34contract against that. And so, if you're
- 20:37committing to 5 years, you want to know
- 20:39what the price is on year two and three
- 20:41and four and five. And so, negotiating a
- 20:443% annual price increase at the time
- 20:48of the agreement is a good way to go.
- 20:50Probably the second place that you want
- 20:52to look after that would be in the um
- 20:55personal guarantee.
- 20:57And a personal guarantee is very common.
- 20:59Every landowner is going to ask for it.
- 21:02What a personal guarantee is, to just
- 21:04explain real quick, is they're saying,
- 21:06"Okay, sure, your LLC, which, you know,
- 21:08let's take um
- 21:10Washington's Laundry. So, Washington
- 21:12Laundry LLC,
- 21:14you're going to buy equipment, you're
- 21:15going to get loans, you're going to put
- 21:17in machines. Maybe the machines are
- 21:18already there, you're just going to keep
- 21:19them up or replace them and and repair.
- 21:23But that LLC is going to be operating
- 21:25that building.
- 21:27And if that LLC goes to zero,
- 21:32you still are responsible for some of
- 21:34the rent on the building because you
- 21:36can't just say like, "Hey,
- 21:38uh we're going bankrupt next month.
- 21:40Sorry.
- 21:41Um we'll be out of the building and
- 21:42you'll have zero revenue to the
- 21:44landlord."
- 21:46They're not going to like that. And they
- 21:47they typically won't sign that kind of
- 21:48deal.
- 21:49They're going to have you personally
- 21:50guarantee some amount on that space so
- 21:54that even if you do something crazy with
- 21:56Washington's Laundry LLC,
- 21:59you're still on the hook for the monthly
- 22:01payment of that rent.
- 22:03What they will do by default is just a
- 22:05full personal guarantee. What you should
- 22:06actually do is
- 22:08tell them, "Hey,
- 22:11if I need out of this, I'll give you a
- 22:137-month personal guarantee. So, once I
- 22:16notify you that we're going out, I'm
- 22:18closing the business, the LLC is going
- 22:20away,
- 22:21even if that happens, I'll stay on the
- 22:23hook for the next 7 months worth of
- 22:26the rent." Obviously, they if they take
- 22:28no personal guarantee, that's better for
- 22:30you. If you can go without a personal
- 22:32guarantee, do it every time.
- 22:34It's just that a lot of times they won't
- 22:35accept that. And so,
- 22:38you don't want a full personal
- 22:39guarantee,
- 22:41especially if you're not able to
- 22:42negotiate those options to renew. What
- 22:44if it's a 25-year lease, just 25 years
- 22:46straight,
- 22:47and then
- 22:49you're personally guaranteeing that
- 22:50whole 25 years. That's crazy. You don't
- 22:53want to be in that kind of a legal mess.
- 22:56And so, what you want to do is give them
- 22:57a 7-month out.
- 22:58And this is not a foreign idea. Imagine
- 23:00that you're renting a house,
- 23:03and let's say that you just renew
- 23:04automatically every year in that rental
- 23:06house,
- 23:07but then when you're ready to move out,
- 23:09you have to give the landlord a certain
- 23:11time notice. Let's say it's 90 days.
- 23:13That gives them 90 days to find a new
- 23:15person for the house. Well, commercial
- 23:17real estate is harder to find a new
- 23:19tenant, and so you need to give them
- 23:21about 7 months is usually the the
- 23:23typical minimum that they would accept.
- 23:25Let's say you've got a 7-month personal
- 23:26guarantee,
- 23:28you know the location is not working.
- 23:30Let's say you're 24 months into it. So,
- 23:32obviously, you're not going to take any
- 23:33of your options to extend the lease, but
- 23:35you're 2 years into it and you're
- 23:36saying, "Man, this is just a nightmare."
- 23:39So, I'm going to notify my landlord and
- 23:41I'm going to tell him, "Hey, I'm
- 23:42invoking the the 7-month personal
- 23:44guarantee clause. I'm going to cover the
- 23:45next 7 months
- 23:48through the laundromat, right? You're
- 23:49still personally guaranteed, but I need
- 23:51you to start looking for another tenant
- 23:53now."
- 23:54And if he finds that tenant in month
- 23:56two, you got to get out of there. Once
- 23:58he has the new tenant in there, that
- 23:59that releases you because what it really
- 24:02is is a promise that someone will pay
- 24:05that rent. If you're not there as a
- 24:08business, typically, they're not going
- 24:10to ask you to pay for it. So,
- 24:12what you would essentially do is say,
- 24:13"Hey, I'm giving you 7 months' notice to
- 24:16find a new tenant."
- 24:18And that reduces your personal liability
- 24:22on that business because
- 24:24most landlords will want to pierce the
- 24:26veil. They will not care
- 24:29that, you know, your LLC is making a
- 24:32deal with them. They want a personal
- 24:33guarantee on top of that. And that's
- 24:35very standard, especially in places like
- 24:36California. So, the next thing, so we
- 24:38talked about
- 24:39the length of the agreement, 5-year
- 24:41initial period with four
- 24:44options to renew another 5 years, so 25
- 24:46total.
- 24:48Then we talked about
- 24:50limiting the personal guarantee to a
- 24:51maximum of 7 months.
- 24:54The third gotcha to look out for is
- 24:56called CAM. You always talk about people
- 24:58call CAM, CAM.
- 25:00And what that is common area
- 25:02maintenance.
- 25:03And so, maybe you're not the only tenant
- 25:05in that building. The landlord has to
- 25:07take care of the
- 25:09um parking lot, right? That needs to get
- 25:11resurfaced. They got to take care of the
- 25:14shrubs and the bushes and they got to
- 25:15mow. They have to maintain that
- 25:17property.
- 25:18And they're going to pass those costs
- 25:20onto you as the tenant. So, the CAM
- 25:23fees,
- 25:25you want to either negotiate these as a
- 25:27flat rate that maybe has a price
- 25:29increase just like your rent does,
- 25:32or you want to negotiate it as just a
- 25:34percentage of the monthly fees. So,
- 25:37let's say you're paying $5,000 for the
- 25:39location. Let's say you want the CAM to
- 25:41be no more than $500 a month.
- 25:45That's pretty reasonable thing to put in
- 25:46the contract. The lower you can get
- 25:48that, the better. Obviously, it's going
- 25:50to depend on the region,
- 25:52um the requirements of that building.
- 25:54Maybe you're in a really high-traffic
- 25:55area and there there actually is
- 25:58a a legitimate reason to have a higher
- 26:00CAM. That's okay, but what you're
- 26:03wanting to do is putting something in
- 26:05the contract that protects you
- 26:08from the landlord making your CAM
- 26:10ridiculous, right? Because
- 26:13if you're paying for the CAM, they have
- 26:14no
- 26:16incentive
- 26:18to make sure the lawn guys aren't
- 26:19charging them three times as much, to
- 26:21make sure the exterminator isn't
- 26:23charging them three times as much.
- 26:25The parking lot, when that gets
- 26:26resurfaced, that's really expensive. And
- 26:28so,
- 26:29if that's going to be $10,000 versus
- 26:31$100,000, you want them to be
- 26:35aligned with your interests in getting
- 26:37those
- 26:38things done for the lowest price but
- 26:40best quality possible.
- 26:42And so, a good way to align those
- 26:44interests is to put a cap, either as
- 26:47just a fixed rate that increases every
- 26:48year,
- 26:49or um you do it as just a percentage of
- 26:53the
- 26:54um lease and the lease is increasing
- 26:56annually anyway. So, just to summarize,
- 26:59when we talked about the lease,
- 27:00you want to get at least 25 years for a
- 27:03new lease. The way you want to structure
- 27:05that is an initial term of 5 years with
- 27:07four extensions of 5 years each.
- 27:10You want to lower the personal guarantee
- 27:14of the lease
- 27:16as much as you can. If you can get zero
- 27:18personal guarantee,
- 27:20congratulations. Most of us can't. So,
- 27:22you want to lower that to maybe a
- 27:257-month personal guarantee. Don't
- 27:27personal guarantee the whole 25 years.
- 27:28And then the third the third thing is
- 27:30the CAM or the common area maintenance.
- 27:33You want to put some kind of cap or some
- 27:34kind of clause in there that aligns your
- 27:37interest with the landlord so that
- 27:40they're not using the most expensive
- 27:42guys for every single thing and then
- 27:44passing all of that expense onto you.
- 27:47You want a 3% annual rate, go ahead and
- 27:50negotiate it now.
- 27:52And then same thing with the CAM, let's
- 27:53say it's a 3% annual increase, negotiate
- 27:56it now. There's very few existential
- 27:58risks of owning a laundromat. One of
- 28:00them is that the laundromat burns down,
- 28:03but one of them is that the landlord
- 28:04just doesn't renew your lease.
- 28:06And when that happens, it's very hard to
- 28:08retain the value that you built in that
- 28:10business. And so, if you own that
- 28:12property, even if you have to take out a
- 28:14loan for it, not only will the value of
- 28:16that real estate likely increase.
- 28:18Historically, we can go back and say,
- 28:20"Yeah, real estate's a pretty good
- 28:21investment." Um but also,
- 28:24it
- 28:25it substantially de-risks your business.
- 28:28I would say more than anything else. You
- 28:29just buy the property and then you can
- 28:32own a laundromat on that property for as
- 28:33long as you want to. Um I will have a
- 28:35link to this and we'll do three more
- 28:38episodes about this, but next time we
- 28:40are going to start getting into the
- 28:41earnings multiples and really trying to
- 28:44figure out, besides the assets, besides
- 28:46the lease,
- 28:48the earnings and what does that add to
- 28:50the value of the business, whether
- 28:52you're buying it, owning it, or selling
- 28:54it.
- 28:56Thanks so much for joining me today,
- 28:57and I'll see you next time.
- 28:59>> [music]
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