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La NUEVA ERA de YouTube acaba de EMPEZAR (y casi nadie está preparado) — Transcript

by Mario Ruiz · 3,154 words · 461 segments · language en · Watch on YouTube

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0:00Look, in this video I want to be
0:01completely frank with you. In a few
0:03months, the requirements to monetize
0:04your YouTube channel will double. Right
0:06now you need 4,000 watch hours, and on
0:09February 1st, 2025, you'll need 8,000.
0:11But does this mean it will take double
0:13the effort, twice as hard to monetize
0:14your channel? The reality is no. Things
0:17on YouTube are changing, and in this
0:18video I'm going to tell you exactly the
0:20step-by-step process you need to follow
0:22to understand, perfectly, what is
0:23happening and what will happen in the
0:25market over the next few months, even
0:27years, to be among the first to adapt.
0:29And this video will be especially useful
0:30for those of you who want to turn making
0:32YouTube videos, whether created with
0:34artificial intelligence or by showing
0:35your face like I am doing, into turning
0:37your passion into a real business.
0:39So, let's make an effort before we get
0:41into it, which is to try to wipe
0:42everything you have in your head that
0:43you've seen about YouTube and start this
0:45video from scratch.
0:46Things are truly changing, and I’m not
0:48just saying that because now is the
0:49perfect time. Actually, the perfect
0:51moment to start never exists, and you
0:52probably know this since many of you
0:54have surely had some momentum or have
0:56already done certain things on YouTube.
0:57The reality is that the technical side
0:59is becoming easier and easier. Before,
1:01there was a very significant barrier,
1:03and I want you to grasp this concept:
1:05the barrier to entry. What is that? It’s
1:07a kind of step you have to jump over to
1:09gain access, right? For example, the
1:11barrier to entry to open a bank for me
1:12is very big. Why? Because I don't know
1:14how to open a bank. I have no
1:15information, I surely don't have the
1:17money, nor do I have the licenses or
1:19agreements to be able to open a bank.
1:21The barrier to entry is very high, but
1:22for example, opening a hair salon is
1:23very simple. Why? Because I just rent a
1:25space, if I have the money, I hire
1:27someone or I start cutting hair myself,
1:28and I'd just need three or four licenses
1:30that can be obtained in a week. Surely,
1:32the barrier to entry is lower. Before,
1:34to make these types of animated videos
1:35like the ones you're seeing on screen,
1:36the barrier to entry was extremely high
1:38. Why? Because you literally had to hire
1:40, well, not hire, you had to find an
1:41animator, conduct interviews with
1:43animators, find a good one, make sure
1:45you have the budget to pay them, that
1:47they deliver good work, deliver it on
1:48time, and that it actually works well.
1:50The barrier to entry was immense. Now,
1:52with artificial intelligence, it is
1:54being reduced to the maximum. I mean, I
1:55created this video and I have no idea
1:57how to animate, nor do I have any idea
1:58how to do motion graphics.
2:00I’ve been making YouTube videos for 14
2:02years, and I have learned and used all
2:04the editing programs like Premiere,
2:05After Effects, Sony Vegas, Cinema 4D,
2:07and even Blender; I’ve managed all these
2:09animation and video editing programs.
2:11I might have watched three or four
2:13tutorials and done basic things, but now
2:15I can do things 1,000 times more
2:16advanced in much less time, with much
2:18more ease, and on top of that, I don't
2:20have to rely on other people. So,
2:21obviously, now considering that
2:23monetization policies on YouTube are
2:25going to get stricter, this shouldn't
2:26matter to you at all. Why?
2:29Because literally now, artificial
2:30intelligence edits videos for you and
2:31writes scripts for you, so the entire
2:33technical aspect is literally being
2:34drained away.
2:35Anyone could do it. If I teach my father
2:38how to use Cloue, he could literally
2:40edit videos for me, even though my
2:41father has no idea how to do anything.
2:44He’s a mechanic, he has no clue what
2:45video editing even is, but he can do it
2:47. He can produce certain things that,
2:48hey, actually make sense. So, what does
2:50this mean? That right now, there is much
2:52more competition in the market than you
2:54can even imagine, literally. So you’ll
2:56tell me, "Mario, but doesn't this mean
2:58the business is already saturated and
2:59it’s pointless?" You have to understand
3:01one thing: the more competition there is
3:03, the more the market grows on its own
3:04as well.
3:05And considering that now television—and
3:07this is no news to you—is the platform
3:08most consumed after YouTube, we are, or
3:10you are, participating in a business
3:11that competes directly with television,
3:13and even beats it.
3:15You are in the biggest business of all:
3:17attention, which is the currency of 2026
3:18, 2027, and has been for all these last
3:20few years—people's attention.
3:22Where before you needed to combine the
3:24technical aspect with the creative
3:26aspect, and bring them together—that’s
3:28when successful channels emerged—but now
3:30that’s not necessary, as the technical
3:31side is practically being drained away.
3:34All you need is obviously four or five
3:36technical things so you know, hey, I'll
3:38put the effort here, I won't overwork.
3:41What matters most is the technical and
3:43strategy side. That is what really works
3:45. Imagine this. Okay, we are in an apple
3:47orchard and we have to find the most
3:49unique apple in the world. We have 100
3:52people, okay? And we are in an apple
3:53orchard. Anyone can go to a tree, pick
3:55an apple, and have it. This is what
3:56happens. Anyone can edit a video now.
3:58And if you don't know how to do it, I
4:00recommend you watch my videos so you can
4:01do it. Anyone can do it. It’s another
4:03thing entirely if it’s a good apple,
4:05knowing how to identify if this apple
4:06has the right acidity or not, or the
4:08firmness or the level of ripeness. All
4:10those kinds of things, okay? Those are
4:11the things you need to learn 100%. And
4:13then, obviously, it’s the way you
4:14present the apple to the jury.
4:16Whether you hand over the apple like
4:18that or you deliver it in a box wrapped
4:19with a poem and storytelling, those are
4:21the things that matter on YouTube.
4:24And you don't care about the number of
4:25people, it literally doesn't matter how
4:26many people are looking for apples, if
4:28you know and are clear on the theory to
4:29make a good delivery of a good apple,
4:31that's when you'll win the game.
4:33You don't care about all the competition
4:35out there.
4:36So, I want you to understand this
4:37perfectly, and that is to stop racking
4:39your brain with technical aspects,
4:40literally, and it's what I always say,
4:42try to be a bit slower.
4:44I tell all my students, you overthink
4:46things and you're locked in the lab all
4:48day wanting to automate certain things,
4:49trying to find the wonderful program
4:51that does all the content for you. And
4:53literally, what always works best in
4:55this technical aspect, which is now
4:57becoming much easier, is the boring
4:58stuff. Yes, yes, the boring stuff, the
5:00things you say, "Ugh, what a drag to do
5:01this, I'll try to find a workaround." No
5:02, no, don't look for shortcuts,
5:03literally do that and then you can do
5:05other more fun things, but do the thing
5:07that works. You literally have no excuse
5:10anymore to enter this business model in
5:12which you are going to dominate the
5:14media. This sounds a bit strange,
5:16honestly, but literally if you know how
5:18to create content that people watch and
5:20retain, and you have several channels
5:21positioned in different niches or within
5:23the same niche, but with different
5:25variations.
5:26I’ve convinced my partner to stop
5:27watching Netflix and stop watching that
5:29, and start creating or watching content
5:30created with artificial intelligence,
5:32but done well.
5:33The good thing about it all is that we
5:34no longer really know—a few months ago
5:36we did, but now we don’t know if an AI
5:37created it or not—literally, just to
5:39give you an idea of the potential all
5:40this has.
5:42At night, my partner and I sit down to
5:43watch TV and we watch mysteries of the
5:45Amazon, the Mariana Trench, or
5:46mega-ships, for example, right?
5:49And all of this is created with
5:50artificial intelligence. Instead of
5:51watching Netflix or instead of watching
5:53shows, we literally watch these videos
5:54because, on top of that, we learn so
5:55much more. So, just imagine, all these
5:57people are exactly like you, who are
5:59literally doing that and who often had
6:01those doubts like, "Hey, will this work
6:03?" And no. They’ve stopped making those
6:06excuses and started producing videos,
6:07like the countless success stories and
6:09results we have with our students, who
6:10regardless of the technical side or not
6:12, have stepped up and started working on
6:14this for real.
6:15So look, forget everything you’ve seen
6:17out there on the internet about the best
6:19time to start.
6:20There will never be a better time to
6:21start.
6:22I’m sorry if this video has caused a
6:24sort of urgency for you to get in,
6:25because, literally, it’s true that
6:27things are changing and evolving, and
6:28I’m telling you how to advance as much
6:30as possible, forgetting about the
6:31technical stuff and focusing on strategy
6:33, and above all, thinking that it’s
6:34never the perfect time, literally.
6:36There are many people who get frustrated
6:38because they see they have no results,
6:39they’ve learned certain things, and they
6:40see their channels aren't growing. In
6:42fact, that often happens to our students
6:43as well.
6:45They’ve learned 200,000 technical things
6:46, which is where you put your effort
6:47into learning, okay?
6:50And then you don't see the results
6:51working, and it's because you have to
6:52measure the results for yourselves.
6:54The technical progress, mental growth,
6:56development, or learning you’ve had has
6:59nothing to do with the results you are
7:01currently getting. This comes as it
7:03accumulates, it accumulates, it
7:04accumulates. You are going to understand
7:06perfectly. All this is a domino effect.
7:08Why? Because imagine a tub of water,
7:11okay? with a hole at the bottom and you
7:12start throwing in Lego pieces, you start
7:14throwing in a lot of Lego pieces. I am
7:15sure that the Lego pieces won't fall one
7:17by one, but will start to clog, okay?
7:18They will start to clog and it will end
7:20up being obstructed. What happens?
7:23That all those Lego pieces are knowledge
7:24or things that you learn along the way,
7:26but suddenly a moment will come when you
7:27remove one piece and they all start to
7:29fall.
7:30Okay? That is the click, the famous
7:32click that I call it.
7:33And that is not sought, that click
7:35doesn't just happen where you say, "Wow
7:36, I finally understand everything," that
7:38click is not sought.
7:39And that click is what you have to try
7:41to ignore and you have to know from the
7:43start that a moment will come when it
7:44clicks and you understand everything.
7:46Yes, a moment will come, but that click
7:47does not have to be sought. Trust me and
7:49think that once you know the whole
7:51strategy to follow, you have it in
7:52200,000 videos on my channels. You will
7:54also have it down in the description.
7:56There you will know where to put your
7:57focus, because most people also, hey,
7:59they start doing things and working many
8:01hours and then suddenly, since you don't
8:03know the things that really make your
8:04channel advance, then they don't work.
8:07it is about knowing how to push in the
8:09right direction and doing the things you
8:10have to do. So from now on you know
8:12where to focus. And the second thing is
8:14that I want to give you a little gift,
8:15which is the strategies that I would use
8:16on my YouTube channel or that I would
8:18start doing, which are a little more
8:19advanced to really get more results.
8:21knowing that the first thing right now
8:23is to be simple and that there will be a
8:24lot of competition doing this, is to
8:26focus on the rabbit hole, which is a
8:27rabbit hole.
8:28It's like a kind of rabbit trap where
8:30suddenly a user enters and doesn't stop
8:32jumping or I don't stop leading them to
8:33places where I am interested in them
8:35going, that is to say, that they enter a
8:37kind of vicious circle, you could say.
8:38What does this mean?
8:40That I make seasons or series that are
8:42all aligned with the same format,
8:44meaning the first video leaves the
8:45viewer satisfied, but wanting to know
8:47more about it.
8:49It's like, for example, right? If I
8:50watch a video about the most mysterious
8:52island in the world and I talk about
8:53Sentinel Island, right? And then
8:54suddenly I do one about the most hidden
8:56tribe in the world and I specify a
8:57little more there. There I talk about
8:59the island, that there is a tribe that
9:00doesn't exist, that there is a tribe
9:02that is dangerous and so on, but then in
9:03the next video, I've left the viewer
9:05from the first video wanting to know
9:06more about the tribe.
9:07I'm going to make a specific video about
9:09the tribe and then I'm going to make
9:10another one about the tribe or maybe
9:11another about the habits they have and
9:12so on.
9:13So, from one video or from the same idea
9:15, I can get several videos.
9:16So, it's a series of videos where I
9:18reveal things and keep building hype for
9:20the next video.
9:21So, I'm going to put those videos on
9:22auto-play so that when that person
9:24watches that video, YouTube
9:25automatically recommends the second and
9:26recommends the third.
9:28That way, by getting one view, I've
9:29achieved three. Meaning, I practically
9:31triple my revenue. Obviously, it's not
9:33times three. In all this, you already
9:35understand how there are strategies;
9:36it's not flipping a coin in the air to
9:37see how it works, to go rotating from
9:38one side to the other. And not only that
9:40, but when I already have my videos
9:41uploaded, I'm going to make a
9:43compilation of those videos, okay? and
9:44I'm going to put all the videos I've
9:46made together into one, into a 5-hour or
9:476-hour video. And you'll say, "But does
9:49this work, Mario? Let me show you." When
9:50I tell you that things work, it's from
9:52personal experience, literally, because
9:54I know they work. I am, I believe, the
9:55only person literally in the entire
9:57Hispanic market who can tell you this. I
9:59mean, if I go, I already have this
10:00channel abandoned, it still gives me
10:02recurring income, but if I look back to
10:03the beginning, I am surely the only
10:05person who with a single channel has
10:06billed almost half a million euros
10:08telling stories and showing you content
10:10. So, if I go here to the playback order
10:12, okay? What I was telling you about is
10:14these video compilations. I had a series
10:16that was hunting hackers on my server,
10:17okay? I have a server, I have several
10:19projects, one of them is a gaming server
10:21where people connect to play and all I
10:23used to do there was hunt cheaters. So,
10:25it is literally a 2-hour compilation
10:27video of the best-performing videos.
10:30This video has 6 million views.
10:32It cost me € 50 to make because all it
10:33was, hey editor, in this case Ángel who
10:35now has his own YouTube channels, take
10:37all the videos that worked best and put
10:38them together and change the intros so
10:40they flow into each other and make them
10:42like episodes. In a 2-hour video, €
10:448,300 in revenue from this video alone.
10:46Why? Because it lasts 2 hours. The
10:48average view duration is 35 minutes. And
10:50YouTube sees this and says, "Hey, hey,
10:51I'm going to put it here." Why? Because
10:53ads appear here just as they do here.
10:55Look, this one, for example, 3 hours and
10:5740 minutes, has generated € 5,800 for me
10:59. Why? Because the average duration of
11:01this video is an hour and 10 minutes.
11:03Where will YouTube want to send traffic
11:04? If YouTube had to recommend a video to
11:05you, which one would it be? Obviously
11:06this one. Why? Because YouTube already
11:08knows that everyone who watches this
11:09video watches it for an hour on average
11:10. Where do more ads fit? In a video with
11:12a 2-minute average or a one-hour video?
11:14In a one-hour video. YouTube earns more
11:16from this and so do I. So between the
11:18compilations and the rabbit hole, that
11:19is, content series one after another,
11:21literally, knowing that you can now edit
11:22videos with AIs and on top of that the
11:24strategy you have below in the
11:25description, what else do you have to do
11:27? You have nothing else to do. You have
11:29no more excuses, just get to work with
11:30us and let us literally guide you
11:32through the process like all the success
11:34stories and all the results we are
11:35having with our students. In fact, a
11:37picture is worth a thousand words. I
11:38have literally come here to the student
11:40wins channel and we can see that Lázaro
11:42has just monetized his second channel,
11:43proving that the first one wasn't luck,
11:45but everything learned here plus the
11:46whole community congratulating him. Also
11:48over here, tick tock, another person.
11:50Velen Miguel just monetized his channel
11:51, he is almost going to reach the
11:52monetization requirements. And here, for
11:54example, Pa just monetized his YouTube
11:56channel, I mean, I could go on for hours
11:58: a second plaque, first victory for an
12:00English channel; I mean, I could bring
12:02up another monetization, the
12:04prerequisites for monetization.
12:06I could literally spend hours and hours
12:08and hours here showing all the content,
12:09not just all the content or the success
12:11stories, but also the entire community
12:13inside and the support to achieve all
12:14this, so that you all have the same goal
12:16and we don't get in each other's way.
12:19This, this is like comparing it to
12:20assembling Ikea furniture. You can watch
12:21tutorials on how to put in screws, how
12:23to use nails, or, well, how to use a
12:25screwdriver. Okay, great, that's what
12:27happens with YouTube, but a strategy and
12:29instructions to put it all together
12:31aren't free, and they have to be
12:32tailored to you. So, if you've reached
12:34this point in the video and you are 100
12:35%committed to joining us and letting us
12:37help you with this, below in the
12:38description there is a website where you
12:40can sign up, you can schedule a call
12:41with a consultant; in fact, I have him
12:42right here next to me and you can get
12:44started hand-in-hand with all of this.
12:45So, see you in the next one. Bye. Bye.

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