L'UOMO PIÙ DESIDERATO DALLE DONNE: dentro la scuola di seduzione n.1 al mondo🇬🇧 — Transcript

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1. 0:04I want to share a different perspective.
2. 0:07Visually, I say she's a 10, but I don't know anything about her.
3. 0:10So let's start her at a 5.
4. 0:12If you're saying, "Oh my God, she's a 10," you've elevated her up there and minimized yourself.
5. 0:17Great. Well, let’s hit it out of the park, guys.
6. 0:22When you work with me, you're going to get 100% success.
7. 0:26Excuse me, I just wanted to come over and say that I saw you across the road and found you really pretty.
8. 0:31Okay...
9. 0:33Well done.
10. 0:34Thank you.
11. 0:34Let's keep going.
12. 0:36How much does the "7 Days and 7 Nights" course cost for a student?
13. 0:39£10,500. It starts at £10,500. ($14.118)
14. 0:41So what we want to do...
15. 0:43Yeah.
16. 0:43...when we open and they don't stop, we don't want to keep following them.
17. 0:47Okay.
18. 0:48Okay?
19. 0:50I've had a couple of dates.
20. 0:52They haven't gone well, because... most of the time the girl would leave.
21. 0:56I've still not slept with a woman yet.
22. 0:58It does feel a little shit, I'm not going to lie.
23. 1:02Are you on Instagram?
24. 1:03Yes.
25. 1:03I got this one. Look.
26. 1:05What do you think?
27. 1:05Oh, she's cute. Is she your type of woman?
28. 1:09She's a 5, right? We don't know anything about her yet.
29. 1:24My name is Giuseppe and I have a mission:
30. 1:28to explore the most remote corners of the planet
31. 1:31to meet keepers of ancient secrets,
32. 1:34women and men with extraordinary stories
33. 1:37and lives capable of inspiring us and making us see the world through different eyes.
34. 1:42And I will ask each of them the most important question of all:
35. 1:46"What is happiness to you?"
36. 1:49A question so powerful that it reveals the deepest essence of humanity.
37. 1:57Welcome to "PROJECT HAPPINESS".
38. 2:06Darcy and Lucy.
39. 2:07Are you on Instagram?
40. 2:08Yes.
41. 2:11Oh, no shit. She's actually pretty cute.
42. 2:23Do you see that guy?
43. 2:25Well, he is the global master of seduction.
44. 2:33Most people think science is a mystery.
45. 2:37It’s not.
46. 2:39It’s a science.
47. 2:41And I just so happen to mastered it.
48. 2:47We have turned love into a game.
49. 2:50Swipe right, swipe left, wait for a notification, and it is a match.
50. 2:54A small reward.
51. 2:55A dopamine hit.
52. 2:56And then you start again.
53. 2:58Again, again and again.
54. 3:00It has become a kind of dating slot machine.
55. 3:03A video game where people are profiles and emotions are levels to get through.
56. 3:08The problem is that the more we play, the more we forget how to do it in real life.
57. 3:12In fact, consider that the new generations are so afraid of confrontation
58. 3:17that the percentage of men over 30 who have never had an intimate relationship
59. 3:22has risen dramatically.
60. 3:24And this is exactly where something new begins.
61. 3:26The fear of ending up alone becomes a gigantic business.
62. 3:30Love academies, seduction schools and courses on how to become an attractive man.
63. 3:34Men teaching other men how to talk, how to move and how to be liked.
64. 3:39But among all of them, there is one who is considered a true legend.
65. 3:44For over 20 years, he has been helping men from all over the world:
66. 3:47executives, celebrities, ordinary guys.
67. 3:50And he promises one very simple thing:
68. 3:52100% success.
69. 3:56His name is Johnny Cassell.
70. 3:58And we flew all the way to London to enter his world,
71. 4:01to understand what really happens behind these promises,
72. 4:05but above all, whether learning how to seduce can truly teach you something bigger:
73. 4:10how to be happy.
74. 4:19There are only two languages I know:
75. 4:21English and body language.
76. 4:25Body language!
77. 4:27For example, something that's quite interesting: when you're in an interaction,
78. 4:31if you look at what direction someone's feet are pointing, it's normally a reflection of what their mind is on.
79. 4:38Mm-hmm.
80. 4:39So if you're in a conversation that's a bit boring and her feet are pointing out, you know she's thinking,
81. 4:45"I want to go."
82. 4:46Yeah.
83. 4:47So it's an important thing to pick up on.
84. 4:49Yeah.
85. 4:50Why do you think men need someone like you today?
86. 4:53I think now more than ever, someone working in this field as a practitioner is so needed.
87. 5:00Everyone's working from home. People are getting sucked into feeding their attention to AI.
88. 5:05The women that are open to romantic opportunities
89. 5:11are striving to be approached the right way and they are frustrated.
90. 5:17So the more people like myself can help men, giving them guidance and confidence,
91. 5:24the more women we're going to see happy.
92. 5:26Mm-hmm.
93. 5:27You know?
94. 5:28I crossed the continent to meet you because you’re considered one of the most important,
95. 5:32one of the best dating strategists in the world.
96. 5:36Thank you.
97. 5:37What makes you the best one?
98. 5:39When you work with me, you're going to get 100% success.
99. 5:42Mm.
100. 5:43And I'll tell you why.
101. 5:44Because you know what you were doing yesterday, and it's not going to be what we're going to be doing together.
102. 5:51We're going to push you further and further.
103. 5:53Success isn't how many women can I sleep with.
104. 5:56If you're really facing resistance right now with holding frame and having a solid conversation,
105. 6:05one that she would like to revisit, you can do that now.
106. 6:09That's success.
107. 6:11If you can fight the demons in your head when you see an attractive person,
108. 6:15you go over there and start the conversation, and you weren't doing that before, that's success.
109. 6:21And of course, the marriages and all that kind of stuff, the family, that's all success.
110. 6:25But you've got to be realistic as to where you are.
111. 6:28You're going to fail if you do nothing.
112. 6:31And no one I work with chooses to do nothing.
113. 6:35Well, I have to admit,
114. 6:36I came here thinking I already knew what I would find.
115. 6:39But instead, Johnny's first words make me think that maybe this story could surprise me
116. 6:45or maybe he is simply using his techniques on me too.
117. 6:48But to really understand that, we will attend a theory lesson on how to approach a woman
118. 6:53with two clients of Indian origin who have been living and working in London for years.
119. 6:57I’m an engineer.
120. 6:58Yeah.
121. 7:00My entire life, since I was born in India,
122. 7:02has always been studies, education, career, studies, education, career.
123. 7:06I never got the chance to explore the other side of me,
124. 7:10like being a man, approaching people and approaching women, per se.
125. 7:14I was always shy and under confident, to be honest.
126. 7:17Now I'm getting a lot of matches on dating apps,
127. 7:19meeting a lot of women in public, able to talk to them, having confidence.
128. 7:23So it has a lot of value for me in terms of how I manage my situation,
129. 7:27how do I get my confidence up.
130. 7:29All right, guys. So first of all, we're going to start off with what I think is the most important thing, which is the mindset.
131. 7:34Because we can go out there, we can do all the interactions,
132. 7:37but if she doesn't feel that your frame is solid, then it's all going to fall apart.
133. 7:42Women are very good at seeing straight through this.
134. 7:45And rightfully so. For them, it's about partner selection.
135. 7:49Now, we've got to just quickly mention about rejection because objectively,
136. 7:54that is commonly what is known to be man's biggest fear when it comes to...
137. 7:59Yeah.
138. 8:00...making the move, right?
139. 8:01I want to share a different perspective. Rejection cannot exist if you know what you want.
140. 8:06Because if you know what you want, then you're going over to see if they have these qualities about them.
141. 8:13So visually, I say she's a 10. I don't know anything about her.
142. 8:16So let's start her at a five.
143. 8:17Yeah.
144. 8:18If you're visually triggered,
145. 8:20you need to quieten that inner chatter down in your head in order for you to take action and go forward.
146. 8:27If you're saying, "Oh my God, she's a 10," you've elevated her up here and minimized yourself,
147. 8:31and she doesn't want that version of you.
148. 8:33You might be the best candidate for her,
149. 8:36but she is not going to have the best version of you in that moment in time to make the right assessment.
150. 8:41Make sense?
151. 8:42Mm-hmm.
152. 8:43How many times you've been to the bar and you're like, "God, look at her. Look, God."
153. 8:47And then you go, "Oh, I got to approach, do it, do it." But you delay, and you delay, and you delay.
154. 8:52"I'll do it when I go to the bathroom. I'll do it after this drink."
155. 8:55And then you take two steps forward, and you watch this smooth Italian guy just go over and approach her.
156. 9:00It's always the Italians, eh?
157. 9:01Always!
158. 9:02Always the Italians!
159. 9:04It's an example, guys.
160. 9:05It's an example.
161. 9:06To umbrella all that, I want to give you the phrase here of to go through life and obtain what you want.
162. 9:17You're going to be challenged on so many different levels throughout your life, and you're going to face this resistance.
163. 9:23This object is going to, or this task, this thing, this being, this relationship is going to appear,
164. 9:31and you're either going to choose to be the observer and watch someone else get that thing that you wanted,
165. 9:38or you're going to choose to step up and realize the universe is sending you a signal,
166. 9:44and it's up to you just to step forward and grab it.
167. 9:47So how many are you going to approach today? Go.
168. 9:4910?
169. 9:50Let's do it.
170. 9:51Fantastic.
171. 9:5110, here we go.
172. 9:52All right, cool. 10's a good number.
173. 9:54All right. All right. That's good.
174. 9:55Great. Well, let’s hit it out of the park, guys.
175. 9:59Once the theory is over, only one thing remains: going out into the street and really trying it.
176. 10:04Do a couple of easy ones to warm up first, yeah? Like ask for a little direction.
177. 10:09How you stop someone, how you slow them down, is to go, "Excuse me."
178. 10:13Then you're thinking, right? They're waiting for you to like, "What does he want?"
179. 10:17It takes the pressure off the situation.
180. 10:20"Do you know where... Covent Garden is?"
181. 10:23Can you tell me where Covent Garden is?
182. 10:25Covent Garden?
183. 10:26Yeah.
184. 10:27It's basically this way and that way.
185. 10:29Straight ahead?
186. 10:29So you go, yeah, you go straight to Piccadilly, and then on your right, that direction.
187. 10:34Cool. Thank you.
188. 10:36Slow it down.
189. 10:37Okay.
190. 10:37If you're speaking very fast, it's like, "W w what's..." You know?
191. 10:40Right.
192. 10:41But if I'm speaking slowly and speaking like this, "Excuse me..."
193. 10:45Yeah.
194. 10:46A bit more relaxed. You know? Like, "Oh, what's happening? He seems okay."
195. 10:50Remember we said the other day, the number one thing a woman wants is safety.
196. 10:53She wants to feel safe.
197. 10:54Yeah.
198. 10:58Legionaries are the strongest soldiers in the world and we are here to find out why.
199. 11:02If you do not want to miss this episode, subscribe to the channel.
200. 11:05We are witnessing a real live lesson from Johnny.
201. 11:09He is explaining a bit to Sid how to approach the girls he meets in the street.
202. 11:13Let us see what happens.
203. 11:14You've got the girl with the glasses,
204. 11:17across the road.
205. 11:19Yeah.
206. 11:21I could start with a funny conversation.
207. 11:22"Isn't it too sunny to wear glasses at the moment?"
208. 11:26Because it's not sunny anymore.
209. 11:27No, don't say that.
210. 11:28Don't say that. We're not saying that.
211. 11:31Go and say, "I saw you over there. I just had to come over and say hello."
212. 11:34She's already walked...
213. 11:35"It's Sid, by the way."
214. 11:35Go for it!
215. 11:36It doesn't make sense to run after someone and then ask them for directions, so you have to go direct.
216. 11:40Pick up some momentum.
217. 11:42Excuse me... Hi, I saw you over there and wanted to come and say hello.
218. 11:46Okay...
219. 11:46Are you new to London or...?
220. 11:48No, no, no, I don't live here. I live in LA.
221. 11:51Oh, you do?
222. 11:52Do you want me to take a video of you? I saw you taking a video over there.
223. 11:54No.
224. 11:55Are you sure?
225. 11:58Okay, look.
226. 11:59That's okay. Well done for doing it.
227. 12:01What I'll say is this: the reason I said "Let's pick up the momentum" is because the longer you leave it,
228. 12:09the more that conversation, that inner chatter, starts to kick in.
229. 12:12We need to shorten the time down from seeing to doing.
230. 12:15To approaching.
231. 12:16Okay?
232. 12:16Yeah, okay.
233. 12:17Now, another feedback we can look at there.
234. 12:19What side did you approach her from?
235. 12:22The left.
236. 12:22Her left.
237. 12:23What side was her bag on?
238. 12:26Her right, I think. Yeah.
239. 12:27No, it was on her left.
240. 12:28Yeah, so I was on the right side.
241. 12:30We talk about the nervous system being triggered.
242. 12:33That thought will be in her mind as well if you approach from the side of the bag, okay?
243. 12:37And yeah, I just think you need to do it a bit quicker next time.
244. 12:39Faster, yeah, yeah.
245. 12:40Got it.
246. 12:41Well done.
247. 12:41Thank you.
248. 12:42Let's keep going.
249. 12:43When we walk past a shop, let's get a coffee or something to carry.
250. 12:47Yeah.
251. 12:47What I'm saying is that it'll soften your image a bit on the approach.
252. 12:50Okay.
253. 12:51You know? I mean, there's a lot going on in a woman's mind.
254. 12:53She's trying to understand the whole story of what's going on.
255. 12:55Yeah.
256. 12:56So if she sees you with something in your hand, she'll think, "Oh, he just popped out for a coffee," or,
257. 13:00"He was just out doing a bit of shopping today."
258. 13:02Yeah.
259. 13:02But if you've got nothing on you, it's like...
260. 13:04It makes sense, yeah.
261. 13:05..."What's he up to?" You know?
262. 13:07Yeah, makes sense.
263. 13:07"Is he going to grab my bag, or what's he up to?"
264. 13:10There's a lot going on on the street.
265. 13:11Yeah, true.
266. 13:12And again, this always backs up that we've got to make someone feel safe.
267. 13:15Yeah?
268. 13:16All right, let's go.
269. 13:17It would seem like a casual walk through central London to look for the best girls to approach,
270. 13:22but in reality Johnny knows very well where we are going.
271. 13:25He explained to me that every area of London, for him, corresponds to a certain type of girl.
272. 13:29He is trying to take Sid to the places, to the areas where he might find the right girl for him.
273. 13:35This is very interesting because nothing is left to chance.
274. 13:39For this stage of learning, we want volume.
275. 13:41Yeah.
276. 13:42You would choose to be in the areas of high volume, which generally are those touristic areas.
277. 13:47You're looking at Covent Garden, Piccadilly, Leicester Square, these places, Oxford Street. They're very common places.
278. 13:52They're dense with people.
279. 13:55And that's a good sort of playground to build up your skill level and get numb to this.
280. 14:01Right?
281. 14:03And then you can be a bit more refined in where your locations are going to be based on the demographic
282. 14:07that you've made yourself aware of, that you like.
283. 14:10We've now got to start to think, well, "what locations are those people going to be in?"
284. 14:15Yeah.
285. 14:16"Where would they work? Where would they go to pick up their coffee?"
286. 14:19"How would they commute to work? What shops do they shop in?"
287. 14:25Hi girls, excuse me.
288. 14:26Can you tell me the direction to Covent Garden?
289. 14:29Covent Garden? Yeah, it's that way.
290. 14:30Ohh.
291. 14:32So, if you keep walking in that direction, you’ll get to Covent Garden.
292. 14:36Okay, cool. Thank you.
293. 14:38Yeah. So success on the opener.
294. 14:40We need a transition.
295. 14:42Okay.
296. 14:42So, "what's the story today? Best friends or sisters? What's going on?"
297. 14:46It must be said, though, that the effort Sid is making is admirable,
298. 14:49because not only is there the pressure of his teacher's expectations,
299. 14:54but there are also our cameras, which can make all of this more complex.
300. 14:59It is fascinating, though, to see that he is not giving up,
301. 15:01he believes in it because Johnny is watching him.
302. 15:05So he wants to make a good impression.
303. 15:06How is Sid going?
304. 15:08Yeah, look, you've got to give it perspective. It's his first time doing this, okay?
305. 15:12So we're just getting those three interactions just to warm up, getting used to it.
306. 15:17He needs to now focus on the transition, and this is where a lot of people get stuck. They get stuck on the opener.
307. 15:23Mm-hmm.
308. 15:24The opener becomes successful, and they're like, "Well, what do I do now?"
309. 15:29And then they're looking for them for the answers. Well, they don't know why you're there!
310. 15:33So that's why you've got to have direction and navigate it to where it needs to go.
311. 15:37One, two, three, let's go.
312. 15:39Hello. Excuse me.
313. 15:40Can I stop you for a second?
314. 15:43I guess she wasn't interested.
315. 15:44Okay.
316. 15:45So what we want to do...
317. 15:47Yeah...
318. 15:47...when we open and they haven't stopped, we don't want to keep following them.
319. 15:51Okay.
320. 15:52Okay.
321. 15:52We actually do the opposite.
322. 15:54So it might be like:
323. 15:55"Hey, I was just on my way over there."
324. 15:59And because I'm still talking, they do actually stop, and they're like,
325. 16:03"Oh, I'm being rude. What did you want?"
326. 16:06But if you carried on pursuing it, you're chasing an unwanted interaction.
327. 16:12Okay. Yeah.
328. 16:12Does that make sense?
329. 16:13Yeah.
330. 16:13Excuse me, girls.
331. 16:14Can you tell me the direction to Covent Garden?
332. 16:16It's there.
333. 16:18The tube... there.
334. 16:20Okay. You guys are from around here?
335. 16:22No, sorry.
336. 16:24Okay.
337. 16:25But what information have we now got to play with?
338. 16:27They have a Russian accent or somewhere in the that...
339. 16:29Right. Did we get to that?
340. 16:31That's why I asked her, where are you from, kind of thing, and then she...
341. 16:33No, no, not "where are you from."
342. 16:35"Which part of Russia are you from?"
343. 16:36"We're not from Russia. We're from here."
344. 16:38Oh okay.
345. 16:39It gives you the information to play with. Gives you stuff to relate to.
346. 16:41Yeah.
347. 16:42Excuse me. I just want to come and say that I saw you across the road, and I found you really pretty.
348. 16:47Okay...
349. 16:51You're like boxing them in here.
350. 16:52They're in a bloody bush.
351. 16:55Yeah, yeah.
352. 16:55So if you've got a situation like that, you open, you take a step back.
353. 17:00Give them some breathing room.
354. 17:01Okay.
355. 17:02Damn, I can assure you it is not easy at all even just watching all those noes.
356. 17:07From the outside they might look like one defeat after another, but talking to Sid,
357. 17:11I understand that for him, staying there, continuing to try and not running away from discomfort is already a huge victory.
358. 17:20I've had a couple of dates. They haven't gone well, because...
359. 17:23most of the time the girl would leave after an hour or so,
360. 17:28two hours or so, because she wasn't enjoying the date or...
361. 17:30Really?
362. 17:30...maybe because I wasn't coming across in the right way.
363. 17:34I think after joining him, or after building my confidence up,
364. 17:38all my dates have been pretty successful.
365. 17:40They've gone on for eight hours, nine hours.
366. 17:41We thought it would only be a three hour date, but then we ended up at her place watching Netflix and...
367. 17:47Really?
368. 17:47Yeah.
369. 17:47And what are you looking for now? Fun, a relationship or...?
370. 17:51Oh, I don't mind where it goes.
371. 17:54Potentially, I'm looking for something long term
372. 17:56and I'm obviously dating and looking at people exclusively for that purpose,
373. 18:01but at the same time, if there's some fun along the way, I wouldn't mind it, obviously.
374. 18:04I've still not slept with a woman yet, but hopefully that works out well.
375. 18:08How old are you now?
376. 18:09I'm 27.
377. 18:10How does it feel to have never...
378. 18:12To be left out? Yeah.
379. 18:13Yeah.
380. 18:13It does feel a little shit, I'm not going to lie.
381. 18:16But at the end of the day, from where I was to where I am, what I am now,
382. 18:22from not having a date at all in life to going on multiple dates
383. 18:25at least making out with women, or just reaching some kind of intimacy,
384. 18:28is a big success for a person like me, who never had any interaction with women in my life.
385. 18:34Obviously, some people have better success than me.
386. 18:37But they might be successful at some things and not at others, right?
387. 18:40I measure success based on what you achieve in your life and in your goals.
388. 18:43So if you have a goal in life and you achieve it, that's when I consider a person successful.
389. 18:48It is important to say that growing up without knowing how to approach happens much more often than we think.
390. 18:54It is just that almost no one admits it.
391. 18:57While Sid surprised me because he did it with great confidence.
392. 19:00In front of us and, of course, in front of all of you too,
393. 19:03he chose to expose himself with courage and tell us about one of his vulnerabilities.
394. 19:07And let me say that, to me, this brings him far more honor than any street approach.
395. 19:19Sid, though, is a bit overwhelmed now.
396. 19:21He needs a jolt and a bit of confidence.
397. 19:24To still believe that it is not impossible.
398. 19:26And so Johnny, like a true master, steps in,
399. 19:29to show him that one day that confidence could be his too.
400. 19:33What is your name, by the way?
401. 19:34Darcy.
402. 19:35Darcy.
403. 19:35Nice to meet you.
404. 19:36Pleasure.
405. 19:36Lucy.
406. 19:37Darcy and Lucy.
407. 19:38Yes.
408. 19:39Are you on Instagram?
409. 19:40Yes.
410. 19:40Okay.
411. 19:42I did Darcy's as well.
412. 19:44Okay. All right. Well, we're super connected. Maybe it could be a nice group outing.
413. 19:47There you go.
414. 19:47Yeah.
415. 19:49I'm impressed.
416. 19:50Yeah?
417. 19:51I'm really impressed, actually.
418. 19:52You liked that?
419. 19:53Yeah.
420. 19:53I picked this one up. Look.
421. 19:55What do you think?
422. 19:57Oh, she's cute. Is she your type of woman?
423. 20:01She's a five, right? We don't know anything about her yet.
424. 20:04This really seems made for the occasion.
425. 20:05We are in Piccadilly Circus, Johnny's favorite playground
426. 20:09and right in the center of the square there is a statue that everyone mistakes for Cupid.
427. 20:13In reality, though, it is the Greek god of requited love.
428. 20:17Johnny, however, has his own very personal interpretation.
429. 20:20It's the Greek god of love, procreation and desire.
430. 20:24I don't know, maybe one day they'll replace that one with me.
431. 20:30The lesson is about to end.
432. 20:31Sid is a bit tired, you can see it.
433. 20:33But Johnny has not given up yet.
434. 20:36To him, Sid can make it.
435. 20:38He is missing just one thing.
436. 20:40Trying again.
437. 20:43I like your pink hair.
438. 20:44Thank you.
439. 20:46When do you get off work?
440. 20:484:00.
441. 20:49What are you doing after that?
442. 20:51Going...
443. 20:52Going...?
444. 20:53Going back home.
445. 20:54Going back home?
446. 20:55All right.
447. 20:56It was nice talking to you. I really liked your vibe.
448. 20:58Is there any way we can get in touch post your work session, maybe someday?
449. 21:02No.
450. 21:03Okay, no problem. Thank you.
451. 21:07Okay. The problem you said there is, "Is there?" "Is there any?"
452. 21:10So you're giving the option to say no.
453. 21:12Okay.
454. 21:12Okay.
455. 21:13So of course, it's completely on them to say no, no matter what,
456. 21:19but in terms of language, it's not the strongest way to frame it.
457. 21:23Okay.
458. 21:23Okay?
459. 21:24Okay.
460. 21:24So what would be better is, "What's the best way to stay in touch?" Or, "Are you on Instagram?"
461. 21:30Okay? Instagram is a bit softer.
462. 21:33Yeah.
463. 21:33Yeah?
464. 21:35Are you guys tourists or do you stay here?
465. 21:37We stay here.
466. 21:38Oh, you stay here. What do you do?
467. 21:40We're just graduating and we're about to travel.
468. 21:43Oh, wow. That's great.
469. 21:44So you like home around here or what do you do?
470. 21:49We're in media.
471. 21:50Media?
472. 21:51That's really good.
473. 21:52Right. Okay. Anyways, I've got to go.
474. 21:54Is there any way I can catch up to you later, like Instagram, WhatsApp, anything like that?
475. 21:59Yeah, we can exchange numbers.
476. 22:01Sure?
477. 22:02Okay.
478. 22:06He did it.
479. 22:08I think he did it!
480. 22:10It's like if your business is doing pretty shit, you've got a sales problem, right? You've got a lead problem.
481. 22:17You've got enough leads coming into the system.
482. 22:19So the more leads we've got to work with, the higher possibility we can convert.
483. 22:26So this is our lead generation right now.
484. 22:28Yeah.
485. 22:28You understand?
486. 22:31Well done, man.
487. 22:32He did it!
488. 22:34In the end he did it.
489. 22:35But for Johnny, this small success is only the result of the techniques he teaches in his most famous course.
490. 22:41"7 Days and 7 Nights" is our signature program.
491. 22:47It's an immersive experience.
492. 22:49Because a lot of men just haven't got the repetition. They haven't exposed themselves.
493. 22:54A lot of men think they've got a confidence problem. They haven't got a confidence problem.
494. 22:58They've got an exposure problem.
495. 22:59If you're out seven days, seven nights, and you are speaking to women in all sorts of situations,
496. 23:06art galleries, museums, on the streets, coffee shops, bars, restaurants, hotels,
497. 23:11you're going to have an incredible amount of reference.
498. 23:14Typically, someone would probably approach about 100-120 women.
499. 23:19Most men haven't done that in their life.
500. 23:21How much can a course like "7 Days and 7 Nights" cost for a student?
501. 23:26£10,500. It starts at £10,500. ($14.118)
502. 23:29Yeah, yeah.
503. 23:36Ah!
504. 23:37That is a serious amount, right?
505. 23:38But it must be said that these are also considered elite courses.
506. 23:41And yet over the years I have understood that it is not about how much you earn, but how you manage what you set aside.
507. 23:47In fact, I decided to invest my savings with "Scalable".
508. 23:50And now I will explain better how it works.
509. 23:52For years I thought: "Better not to take risks, I will just keep them sitting in the bank."
510. 23:56Then I realized that between inflation and zero bank interest, I was letting them lose value every day.
511. 24:03So I changed my approach.
512. 24:05I started using "Scalable".
513. 24:06And I set up a simple plan.
514. 24:08No stress or incomprehensible charts.
515. 24:11Every month, automatically, I set aside an amount and invest it in ETFs.
516. 24:15This way, with a single click, I spread my savings across thousands of companies around the world.
517. 24:20And not only that, because with "Scalable", I also earn interest on the money I do not feel ready to invest
518. 24:25and just want to set aside.
519. 24:27And today this is exactly my strategy.
520. 24:30To have the freedom one day to keep traveling or simply to be able to stop and enjoy my happiness.
521. 24:36Everything you need to get started is in the link in the description or by scanning this QR code.
522. 24:41And now let us get back to our adventure.
523. 24:44The session with Sid ends here, but for Johnny it is only the beginning.
524. 24:48He is considered the best because each of his clients is followed by a team of experts who work on every detail:
525. 24:54posture, voice, image, photos, clothes and even the furniture in your home.
526. 24:59The idea behind this concept is very simple:
527. 25:02change everything to change the result.
528. 25:05We're off to meet Dale. He's the team stylist.
529. 25:07Yeah.
530. 25:08He's been working with us for years, doing amazing transformations.
531. 25:12I'm looking forward to you meeting him.
532. 25:14So all of your clients do the styling session with Dale?
533. 25:18Not all, only if we feel it would advance them.
534. 25:22Looks do matter...
535. 25:23Of course.
536. 25:23...at the end of the day, and people are very quick to judge.
537. 25:27And you know what? If you're showing that you can put it together, it makes it easier for the conversation to begin.
538. 25:34It's the language women understand.
539. 25:36Once you understand visual language, you can mirror what you want to attract.
540. 25:42What would you say is your signature chat up line?
541. 25:46I think men's biggest downfall is actually overthinking what the magic thing is to say.
542. 25:52When in actual fact, if you ask the right questions, women give you all the material to talk about.
543. 25:59We just need to be better listeners.
544. 26:04For me, styling is taking the lead and becoming the expectation.
545. 26:07I say that to all my clients.
546. 26:09We usually work with a mood board already in place.
547. 26:12Mm-hmm.
548. 26:12With a set of questions about your social lifestyle.
549. 26:16What films do you watch?
550. 26:19What music do you listen to? Okay? What's your favorite season of the year, right?
551. 26:25What fragrances do you like? Citrus, spicy, what? How does it go?
552. 26:28Because all these things define your gait when you actually put a garment on.
553. 26:34How does it feel on you? Are you wearing the garment, or is the garment wearing you?
554. 26:39It's all about rhythm, all about harmony.
555. 26:41You're a fairly good looking chap. You've got that Italian thing going on. You've got the curly hair.
556. 26:47You might want to do a bit of a Mafioso thing. I don't know. That pinstripe is a little too broad.
557. 26:52I would go for something a little slimmer, but I think a nice pinstripe suit would work for this kind of thing.
558. 26:57It really feels like being in one of those movies where the main character completely changes his look
559. 27:02and becomes another person.
560. 27:05Well, let us put it this way...
561. 27:06Saying I felt comfortable in that suit would be a bit of a lie.
562. 27:10But who am I to contradict the king of style?
563. 27:14So what changed?
564. 27:15Well, he's given you purpose now, hasn't he?
565. 27:17Before your mouth even opens and you see a young lady at the table, she's already assessed you.
566. 27:23Your whole stance becomes different. You're elevated. It's a power move.
567. 27:28Style is power.
568. 27:30And after learning more or less how to make a good first impression in person,
569. 27:34Johnny wants to teach me how to do it online too, through a photo posing lesson.
570. 27:40How to stand in front of a camera, how to pose, how to communicate something without saying a word.
571. 27:45Because by now, as Johnny says: "It is not enough to be, you also have to know how to show it."
572. 27:50We don't have to think we're in the studio, we have to think about the social situation.
573. 27:53Camera comes out, we crack a smile.
574. 27:55That picture lives somewhere now, right? Social media.
575. 27:58It becomes part of your promotion to the outside world.
576. 28:01So we've got to think: what are we thinking when that camera comes out?
577. 28:05So you've got to think, "Well, what do I want to project?"
578. 28:07Maybe you can think of something a bit naughty.
579. 28:10Mm.
580. 28:10You know?
581. 28:11Like flirting with the camera.
582. 28:12Yeah, be a bit flirty with the camera.
583. 28:13Sort of look down the lens and be like, "All right, okay."
584. 28:15And the thing that you have to project in your mind is the most incredible time you had sex.
585. 28:21All right.
586. 28:21You start to think of that, and as you start to think of that...
587. 28:27I was really...
588. 28:27You see?
589. 28:28It works, it works, because what you think is what you project.
590. 28:31All right.
591. 28:32So back into the zone of taking the picture. What you think is what you project.
592. 28:37All right.
593. 28:37And that is what the audience reads from you.
594. 28:40All right, let's see what we got, man.
595. 28:44And now turn your head toward the camera.
596. 28:47You see, you want to look approachable.
597. 28:49You want to do some eye contact with the camera, smile and be approachable.
598. 28:55Mm-hmm.
599. 28:59Your head towards the camera.
600. 29:02Turn your body to your left, please.
601. 29:05That's great. Thank you.
602. 29:11I've lost count of how many times I've walked down the street over the years with clients.
603. 29:16This is why London is the dating capital of the world.
604. 29:20There's so much density here.
605. 29:23Yeah.
606. 29:24We've got around eight, nine million people, right?
607. 29:28You've got so many different nationalities. Whatever flavor you're into, you can taste it on the menu.
608. 29:35Yeah.
609. 29:35I guess you're not using dating apps.
610. 29:38Look, dating apps are a path, okay?
611. 29:41We know that these apps only really work for 20% of people,
612. 29:46and that 20% are those people that really understand image and branding
613. 29:52and status signaling in the right way.
614. 29:54For a lot of us, that's still an unknown space on how to advance in.
615. 29:59It's much more easier to approach the same girl at a bar or on the street like this
616. 30:06rather than hoping that you get selected on an app.
617. 30:10Your self-esteem and confidence should not be measured
618. 30:15by something that is gamified against you.
619. 30:18It's much more empowering, as I say, to get out here, have the courage to give someone that movie experience.
620. 30:25You've got to remind yourself, it's a story they're going to keep on telling their friends.
621. 30:28"Oh, how did you guys meet?"
622. 30:30"Well, I met him on an app."
623. 30:33"Oh, cool."
624. 30:34"How did you guys meet?"
625. 30:35"You know what? I just nipped out of the office for a coffee."
626. 30:39"This guy comes out of nowhere, tells me how beautiful I am, and we've been dating ever since."
627. 30:45Now all the other girls are thinking, "I want that story."
628. 30:51"Bitch."
629. 30:54Yeah... who knows how many connections we lose every day.
630. 30:58How many glances, how many possible connections we do not make just because we are afraid.
631. 31:03Afraid of seeming a little strange, of making a mistake or of being rejected.
632. 31:07And so we choose the safer path,
633. 31:09the one behind a screen, where you can overthink it and where you can disappear whenever you want.
634. 31:14And maybe on this, Johnny really is right.
635. 31:18And the final chapter of this journey into the world of seduction is at his home.
636. 31:23The master's den.
637. 31:25The place where, ideally, courtship is supposed to end.
638. 31:29Just think, it was designed by an architect from his team to subconsciously influence the guest's choices.
639. 31:36What do you see in that painting?
640. 31:41It's a trick question, whatever I say.
641. 31:43But it could be the three stages of the evening.
642. 31:47Mm-hmm.
643. 31:48You could play with.
644. 31:49I feel like an insect in the spider net.
645. 31:54Yeah, yeah.
646. 31:55I was speaking to an old acquaintance, and catching up with her,
647. 32:01and she goes, "No, Joey, I'm not coming over to your cave."
648. 32:06Oh, because...
649. 32:07Yeah.
650. 32:09I was like, fair enough.
651. 32:10Yeah.
652. 32:10You can lose a lot of time there.
653. 32:13Mostly, and what's kept me in the lane that I've been in for so long,
654. 32:18is the joy that I receive of people breaking through.
655. 32:23Continually in that cycle of seeing what people are able to do with the work that we've done together,
656. 32:31the marriages, the long-term relationships, the improved relationships that they're having with people,
657. 32:38and I think that's quite a universal rule.
658. 32:40Helping your fellow man should just be something that we do.
659. 32:44I'd say the quickest way to experience happiness is to make someone else happy.
660. 32:49Mm.
661. 32:49Not in a people-pleasing way, but just how can you elevate someone?
662. 32:55What does make a man happy?
663. 32:59When men come to me, right, and this is the misconception with maybe the work that I do.
664. 33:05Maybe people think like, "Oh, okay, he helps the men to get laid."
665. 33:09There are cheaper ways to do it.
666. 33:10In actual fact, men don't come to me to get laid. Okay?
667. 33:15They come because they're seeking companionship.
668. 33:19They've got to a place in their life and they want to have these shared life experiences.
669. 33:24That is obviously a lot of joy.
670. 33:27Men are seeking happiness in that lane.
671. 33:31And there's a lot of things in society that's been going on that are increasingly making that a bit difficult.
672. 33:36There's some confusion in society.
673. 33:38But I can say that consistently, that is what men are looking for when they seek out me.
674. 33:44Have you ever felt lonely giving all this energy and all this time to other people
675. 33:51so they can find another person to be with?
676. 33:55It's a difficult one to answer, because...
677. 34:01...I get.. I get a lot of joy out of it, you know?
678. 34:08I'd say because of that decision,
679. 34:10I've probably sacrificed my own personal relationships at times because I've got more love for the work.
680. 34:18If I had probably taken myself out of this some time ago,
681. 34:23then I probably would have had healthier long term relationships, I'd say.
682. 34:32In the end, maybe this report was not really about seduction.
683. 34:37It was about loneliness.
684. 34:39The loneliness of those who do not know how to get close,
685. 34:41of those who would like to be loved but are afraid to try
686. 34:45and of those who feel a little behind, a little wrong and almost out of time.
687. 34:49But then there is Johnny,
688. 34:50a man who has built an entire life teaching others how to connect,
689. 34:55to feel stronger, more desirable and perhaps happier.
690. 34:59But helping others find happiness sometimes means sacrificing pieces of your own.
691. 35:05And deep down, I think this is exactly the most human paradox of this story.
692. 35:10That we spend our whole lives looking for the right way to be liked by others,
693. 35:14when perhaps the real point is much simpler, but a little more difficult.
694. 35:19Finding someone with whom we do not have to pretend to be better,
695. 35:23someone in front of whom we can finally lower our guard
696. 35:27and feel, even just for an instant, less alone.