Kenny Brady Scammer and Dishonest Deposition (FULL) — Transcript
Full transcript
- 0:04we are going
- 0:06on record
- 0:08the time is 9
- 0:1044 am
- 0:12the date is february 25th
- 0:142020 this is the video deposition of
- 0:18kenny
- 0:19brady
- 0:20volume 1
- 0:22taken on behalf of defendants
- 0:25in the matter of state of washington
- 0:28versus llr inc
- 0:31in the state of washington
- 0:33king county superior court
- 0:36case number one nine
- 0:39two zero two
- 0:41three two five two
- 0:43s e 8
- 0:45this deposition will be held at
- 0:485220
- 0:49campus drive
- 0:51newport beach california
- 0:5392660
- 0:57my name is kirill davidoff from view
- 1:00reporting
- 1:01real-time reporting
- 1:03this office is located at one three two
- 1:06five
- 1:07fourth avenue
- 1:08seattle washington nine eight one zero
- 1:11one
- 1:12phone number two zero six two eight
- 1:15seven
- 1:16nine zero six six
- 1:18the quarter porter is john brown
- 1:21this is the start of volume one disc one
- 1:25council
- 1:26if you would introduce yourself in this
- 1:28state
- 1:29you're affiliated please
- 1:31i could if i could make one quick
- 1:32correction i think you might have said
- 1:34that this has been taken out of
- 1:36defendants it's actually going to happen
- 1:38in the state of washington
- 1:40yes um and for appearances um
- 1:42tiffany lee for the state of washington
- 1:44i'm joined by my colleague joe canada
- 1:47here
- 1:48in the deposition and by brina bruce on
- 1:50the phone
- 1:52john scolnick for mr brady and for
- 1:54defendants
- 1:57william floradis for the same
- 2:02uh would the reporter please swear in
- 2:04the witness
- 2:06would you raise your right hand please
- 2:08you do solemnly stayed under penalty of
- 2:10perjury that the evidence you shall give
- 2:12in this matter will be the truth the
- 2:13whole truth and nothing but the truth
- 2:15yes
- 2:16thank you
- 2:17um can you state and spell your name for
- 2:19the record
- 2:22kenneth brady
- 2:24k-e-n-n-e-t-h
- 2:26b-r-e-d-y
- 2:28have you been deposed before never
- 2:31um so i just want to
- 2:32uh
- 2:33let you know about what we'll be doing
- 2:35here today
- 2:36the first thing is that our court
- 2:38reporter here will be typing down
- 2:40everything
- 2:41we say and so it's really important that
- 2:44we let each other finish and not talk
- 2:46over each other
- 2:48also because she is typing down
- 2:49everything
- 2:50um it's important that you give verbal
- 2:52answers so you know head nods gestures
- 2:56etc um she's not going to be able to get
- 2:58down
- 2:59um
- 3:00so you understand that you are under
- 3:02oath
- 3:03here today and that you will tell the
- 3:04truth
- 3:06yes okay
- 3:07um and if you need a break today you can
- 3:10ask for one um but my only request that
- 3:12if there's a question pending that you
- 3:14um
- 3:15you finished answering that question
- 3:17before you ask for the break
- 3:19is there any reason today that you
- 3:21cannot testify fully and truthfully no
- 3:25how did you prepare for this deposition
- 3:29i
- 3:31got notice of the deposition
- 3:33and i met with
- 3:35my counsel
- 3:37which council did you meet with i met
- 3:39with
- 3:40both john and bill did you meet with
- 3:42anyone else
- 3:44no okay
- 3:45um how long was the meeting
- 3:49three hours
- 3:51uh did you look at any documents
- 3:53i did
- 3:54what documents did you look at i can't
- 3:56recall
- 3:57did you look at any videos
- 3:59no okay
- 4:01um
- 4:02after receiving your deposition notice
- 4:04did you discuss your deposition with
- 4:05anyone
- 4:06no
- 4:08um let's talk about your background um
- 4:11what's your educational background
- 4:15i went to elementary school
- 4:18i graduated high school
- 4:20i took a couple classes at local
- 4:23community colleges
- 4:25and that's the extent of my education
- 4:28what type of classes did you take
- 4:30i took
- 4:31general education
- 4:33and also advertising and business
- 4:37did you obtain any associate's degree or
- 4:39other degree
- 4:41no um what's your prior work experience
- 4:44before you joined the world
- 4:49starting one
- 4:50um let's
- 4:52start with what you did right before you
- 4:54joined the ground worker way backwards
- 4:56i owned a post-production company
- 4:58for
- 5:00about four to five years
- 5:03prior to that i
- 5:06did construction managing construction
- 5:09doing all things
- 5:10on the construction site that you can
- 5:12imagine whether it's daily
- 5:14day laboring or
- 5:17anything with construction
- 5:19for about five years
- 5:21during that time as well started a
- 5:25catering company for about a year so
- 5:27don't
- 5:27off and on
- 5:30prior to that i
- 5:33was a sales rep
- 5:34for a skateboard company
- 5:38prior to that
- 5:39i was a
- 5:42sales associate at a
- 5:45skateboard shop for about two years
- 5:49and prior from that i was on a church
- 5:52mission
- 5:54um the production company was that photo
- 5:56fafa
- 5:57correct okay and did you found it i did
- 6:00um
- 6:01[Music]
- 6:02what did what does that um what does
- 6:05vodafone offer
- 6:06post-production for photographers
- 6:09um
- 6:11in any of your prior roles prior to
- 6:13lularoe were you involved in sales
- 6:16yes
- 6:17marketing
- 6:18yes
- 6:21um when did you join lularoe
- 6:24i believe
- 6:26um
- 6:28sometime in 2000
- 6:30[Music]
- 6:3213 maybe
- 6:3413 or 14. how did that come about
- 6:38my parents
- 6:40started the company and they needed help
- 6:42and so i offered my help
- 6:45when you first joined little row what
- 6:47kind of roles
- 6:49and responsibilities did you have
- 6:52all types
- 6:54we held many hats
- 6:55so it would be
- 6:56sometimes i had to
- 7:00i had to take calls those calls came in
- 7:02sometimes i had to
- 7:04pick boxes and ship them sometimes we
- 7:07would do paperwork sometimes we would
- 7:08set up calls sometimes we would
- 7:12meet
- 7:15sweep the floor um
- 7:17you
- 7:18put in the internet lines for not you're
- 7:21not yeah for
- 7:22for uh
- 7:23the cabling
- 7:24uh whether it's for wi-fi or whether
- 7:27it's for
- 7:31it was the beginning of a business so we
- 7:33kind of
- 7:34tried to do as much as we could
- 7:37right then and there
- 7:39so it sounds like at the beginning of
- 7:40your time at lularoe you
- 7:43or many hats
- 7:45yeah yeah okay um
- 7:47yes at any point did you
- 7:50start focusing in one area of the
- 7:52business
- 7:54in particular um
- 7:57yeah
- 7:59um what part of the business was that
- 8:01i started focusing more in on
- 8:04leadership development
- 8:06when did you start focusing more on
- 8:07leadership development i can't recall
- 8:14did you assume any other
- 8:15responsibilities aside from leadership
- 8:17development
- 8:19some of the hats still be worn until
- 8:21other
- 8:23individuals were hired on
- 8:25to take on those roles
- 8:28the main focus was leadership
- 8:29development
- 8:31and so when um
- 8:33other folks who were hired started to
- 8:35take on some of those leadership
- 8:37development roles
- 8:38what role did you fall into still
- 8:40leadership development okay
- 8:42um what's your current title uh vpsls
- 8:47how long have you been vp of sales i
- 8:49can't recall
- 8:54how did you come about that role
- 9:11um
- 9:12they thought i'd be the best person
- 9:15who's they
- 9:16um
- 9:17those that were involved in the company
- 9:18at the time
- 9:20was that mark and diane
- 9:22yes anyone else
- 9:25yes
- 9:26who
- 9:26art
- 9:27terrell
- 9:30justin
- 9:31michael
- 9:34austin
- 9:43the folks that you just named
- 9:49did they serve the function of an
- 9:51executive team earlier on
- 9:53um no there wasn't an official executive
- 9:55team early on
- 9:58when did the executive team first form i
- 10:01can't recall were you a part of it yes
- 10:05what was your role on the executive team
- 10:07the eps sales
- 10:11did you have weekly meetings
- 10:14as much as we could
- 10:21um what was the role of the executive
- 10:23team
- 10:25to support our retailers
- 10:27in helping them have
- 10:29successful businesses
- 10:36are you still on the executive team yes
- 10:45what are your current responsibilities
- 10:47as vp of sales
- 10:52in what way
- 10:54how would you describe
- 10:56what your
- 10:57[Music]
- 10:59day-to-day looks like
- 11:03no days is the same
- 11:06are you in charge of managing are you
- 11:08still in charge of leadership management
- 11:11sorry leadership development yes
- 11:14are there any other
- 11:15[Music]
- 11:16functions that fall
- 11:20under your responsibilities
- 11:22no
- 11:24what do you mean when you say leadership
- 11:26development
- 11:29in what way
- 11:34what are you referring to when you say
- 11:36leadership development
- 11:38helping retailers
- 11:40be responsible for their business
- 11:58in your responsibilities
- 12:00involving leadership development
- 12:03do you have direct communications with
- 12:05independent fashion retailers you do
- 12:08how do you communicate with them
- 12:12many ways
- 12:13do you communicate by email
- 12:15yes
- 12:16do you communicate by phone
- 12:19yes
- 12:22do you communicate
- 12:23with them by text message
- 12:25yes
- 12:26uh do you ever use imessage
- 12:29yes so you have an iphone
- 12:32yes
- 12:33do you ever use imessage from a computer
- 12:36yes
- 12:38um do you
- 12:40communicate with ifrs via video
- 12:42conferences conferencing
- 12:45um
- 12:46what programs do you use for video
- 12:48conferencing
- 12:51zoom
- 12:54any others
- 12:56i can't recall
- 12:57have you ever used blue jeans
- 12:59yes
- 13:00have you ever used skype escape
- 13:04i can't recall okay are there any other
- 13:06services that you recall using for video
- 13:09conferencing with ivars
- 13:11i can't recall
- 13:13um do you use social media services
- 13:16um in your
- 13:18leadership development role
- 13:20i don't
- 13:21have you ever used them
- 13:23i have
- 13:24have you used facebook
- 13:26yes
- 13:27what
- 13:29handles have you used
- 13:31in your official capacity working for
- 13:34lularoe
- 13:36on facebook
- 13:38i can't recall
- 13:40have you used your own personal account
- 13:43yes
- 13:44what is the handle for that
- 13:49i don't know
- 13:54i think so
- 13:56um have you ever um
- 14:04use lularoe's official facebook account
- 14:06in your role at the library i don't
- 14:08recall
- 14:12have you ever used the vimeo
- 14:18in what way
- 14:19um in communicating with ivers
- 14:24i can't recall
- 14:26um have you ever used youtube in
- 14:28communicating with others
- 14:31i have not
- 14:36have you ever used twitter to
- 14:37communicate with divers no
- 14:41have you ever used instagram to
- 14:42communicate with ifrs
- 14:45yes
- 14:48um do you use instagram's direct
- 14:50messaging
- 14:51capability to communicate with ivers
- 14:55no
- 15:00um do you use periscope to communicate
- 15:03with ifrs oh
- 15:05are there any other social media
- 15:07services that you have used to
- 15:09communicate with
- 15:11not that i recall
- 15:17have you ever been asked to post
- 15:19something
- 15:20for diane
- 15:22on instagram or facebook
- 15:25yes
- 15:26how often
- 15:28have you been lost
- 15:32are you aware of any other
- 15:35employees at lularoe who have been asked
- 15:37to post something
- 15:39for mark or diane
- 15:40on social media
- 15:42i don't know
- 15:47let's talk about
- 15:49what programs you use for your
- 15:50day-to-day work on your computer do you
- 15:52use computer for work
- 15:55yes
- 15:56um do you use microsoft office
- 16:00for work
- 16:01like word excel
- 16:05[Music]
- 16:06yes do you use
- 16:09google suite for work
- 16:12for example like google docs yes
- 16:15do you use any
- 16:16file transfer sites for work
- 16:20like dropbox
- 16:22no
- 16:24are there any other
- 16:27software programs that you use for your
- 16:29day-to-day work
- 16:32yes
- 16:33what software programs
- 16:45what's that
- 16:49mailbox for
- 16:51apple
- 16:59salesforce
- 17:03for crm management
- 17:05yeah
- 17:07um
- 17:10our back office
- 17:14um
- 17:16domo
- 17:17what's jomo
- 17:19it's an analytic site
- 17:22are there any other
- 17:24tools you use for analytics
- 17:26i don't know
- 17:34as vp of sales
- 17:36is part of your responsibility to help
- 17:38create marketing materials
- 17:40yes
- 17:41what programs do you use to create
- 17:43marketing materials
- 17:45i don't create marketing materials who
- 17:47creates marketing materials at lularoe
- 17:48the marketing department
- 17:51do you have access to materials that
- 17:53they create yes
- 17:55where are they stored i don't know
- 18:11so let's talk about your
- 18:13responsibilities
- 18:14as vp of sales
- 18:16were part of your responsibilities to
- 18:18coach and mentor independent fashion
- 18:20retailers
- 18:22yes
- 18:27did you play any role in overseeing the
- 18:30creation of materials for the ifr
- 18:32program
- 18:36can you restate that statement
- 18:38can you repeat it
- 18:40did you play any role in overseeing the
- 18:42creation of materials for the ifr
- 18:44program
- 18:45i mean can you say it in a different way
- 18:50what about it is confusing
- 18:51i don't understand retailer material
- 19:05are there materials that ifrs
- 19:08receive when they participate
- 19:10in the ifr program they purchased what
- 19:13when they participate in the ifr program
- 19:15for example like marketing materials or
- 19:17training materials yes
- 19:21did you play any part
- 19:23in creating those materials
- 19:25yes
- 19:26what was your role
- 19:28feedback
- 19:31who would you provide feedback to
- 19:34marketing department
- 19:35and others that are involved
- 19:40have you ever been involved in
- 19:42maintaining back office
- 19:47not that i recall
- 19:55were you involved in creating the
- 19:57retailer map
- 20:01yes
- 20:03what was your goal
- 20:06the retailer map so you made it
- 20:08i
- 20:10tried to
- 20:11how did you try to
- 20:13try to find a program that worked best
- 20:16at the time when it was first recreated
- 20:19was the retailer not your idea
- 20:21no whose idea was it i can't remember
- 20:26what
- 20:27programs did you use to try to create
- 20:29the retail amount here
- 20:32today do you help maintain the regellar
- 20:34mouth i don't
- 20:36do you oversee
- 20:40any
- 20:42person or
- 20:43team
- 20:45who maintains the regional amount no
- 20:47who does
- 20:48i don't know
- 20:49would it be the i.t department
- 20:52i don't know have you ever updated the
- 20:53rape jail or not
- 20:57when
- 20:58at any time
- 21:00in
- 21:04at some point did that responsibility
- 21:06move to someone else
- 21:08yes who did it move to i don't
- 21:14remember do you have any employees
- 21:17whom you manage
- 21:19yes how many
- 21:30four
- 21:31what are their names
- 21:33ben christian
- 21:36aaron
- 21:37will
- 21:40um when you say ben are you referring to
- 21:42bin ward yes
- 21:45what is christian's last name
- 21:48white
- 21:50uh what is aaron's last name
- 21:52lewis
- 21:54what is will's last name
- 22:05i'm sorry
- 22:06my mind's blank on it okay um i'm sorry
- 22:09does will have a
- 22:10title i don't know his title what does
- 22:13he do
- 22:15internal culture
- 22:19what does aaron do
- 22:24he
- 22:26does leadership development
- 22:30he
- 22:32organizes
- 22:35our tour stops
- 22:36he oversees our outreach team
- 22:42what does christian do
- 22:45he also is leadership development
- 22:49and also
- 22:52works with our marketing department
- 22:57what does ben do
- 22:59he does leadership development
- 23:03was jordan brady ever on your team
- 23:06yes
- 23:09when did he leave your team
- 23:11i can't recall what did jordan do
- 23:13leadership development
- 23:18so he would have reported directly to
- 23:19you yes
- 23:30aside from jordan have there been other
- 23:34direct reports that you've had in the
- 23:36past are no longer entertained
- 23:38yes
- 23:40when
- 23:42um let's start in
- 23:452014.
- 23:50no one
- 23:512015
- 23:58ben ward
- 24:002016.
- 24:06uh ben ward
- 24:09jarrett
- 24:10ingram
- 24:13sam schultz
- 24:17and jordan
- 24:19yeah
- 24:20i don't know if it was that year when
- 24:22jordan started but maybe jordan brady
- 24:25um what was jared ingram's role i can't
- 24:28recall
- 24:29what was sam schulzeball i can't recall
- 24:36in 2017
- 24:38who are your direct reports
- 24:42ben ward
- 24:44christian white
- 24:47jordan brady
- 24:50and
- 24:51aaron lewis
- 24:54and will
- 24:56yeah i still can't remember his name
- 24:58that's okay
- 24:59i'm not testing you
- 25:00um why did sam schultz leave
- 25:03i don't know
- 25:05did he leave
- 25:07on good terms
- 25:11no
- 25:16what's your understanding of
- 25:18um what those terms were
- 25:20i really don't know
- 25:22but you knew they weren't good
- 25:25yes
- 25:26sorry
- 25:31currently
- 25:32do your direct reports
- 25:34oversee any other employees
- 25:37yes
- 25:40overall what's the size of your entire
- 25:42team direct reports and in direct
- 25:44reports
- 25:48so those four are direct reports
- 25:51and then aaron
- 25:54he
- 25:55has
- 25:57i think
- 26:00i think three people on the outreach
- 26:02team
- 26:05and then i believe he also
- 26:08is
- 26:09um
- 26:10his team
- 26:11he oversees the rewards and recognitions
- 26:14team
- 26:14[Music]
- 26:15i believe
- 26:17the consumer services team
- 26:21and
- 26:28oh
- 26:30onboarding team
- 26:32and team management
- 26:37what is the rewards what i'm sorry
- 26:40what does the rewards and recognitions
- 26:42team do
- 26:45they keep track of data
- 26:47of retailers that may be
- 26:51seeing improvements
- 26:54and maybe
- 26:56growing a team
- 26:58and maybe
- 27:00increasing their sales
- 27:01maybe they're just
- 27:04good retailers in the community giving
- 27:06of their time and service
- 27:07things that we can recognize them in a
- 27:09positive way
- 27:12um does the rewards and recognition team
- 27:15play any part in administering the
- 27:17leadership bonus program no
- 27:22what does the consumer services team do
- 27:25i don't know
- 27:29are they involved in responding to
- 27:32consumer calls for example i don't know
- 27:36what does the onboarding team do
- 27:39they onboard new retailers
- 27:42what does the team management team do
- 27:46they manage
- 27:49teams
- 27:52within the company or outside the
- 27:53company retailer teams
- 27:57is the team management team involved in
- 27:59administering the leadership bonus plan
- 28:02no
- 28:03what
- 28:04department at lularoe administers the
- 28:06leadership bonus plan
- 28:09i don't know
- 28:18functionally who do you report you
- 28:22lauren simpson
- 28:25how long
- 28:27have you reported to lauren simpson
- 28:39nine months
- 28:42prior to lauren being your uh boss
- 28:45who did you report you
- 28:47art mccracken
- 28:51how long was he your boss for
- 28:57years
- 29:04do you recall roughly when
- 29:06you first
- 29:07started reporting john
- 29:12i can't recall you can give an estimate
- 29:23two thousand
- 29:27yes
- 29:28maybe
- 29:29was art your first boss at lularoe
- 29:34no
- 29:34who was your first boss at little round
- 29:38we never really had a boss
- 29:40because we held many hats and so
- 29:44kind of just
- 29:45fulfilled the needs as it came up
- 29:49at some point did lularoe implement a
- 29:51more formal management structure
- 29:55yes when was that
- 29:57i can't recall
- 30:01let's go back to the rewards and
- 30:02recognition team
- 30:04for a second
- 30:06what types of data does the rewards and
- 30:08recognition gene use
- 30:11sales data
- 30:14when you say sales data are you
- 30:16referring to
- 30:18retail sales data or wholesale sales
- 30:20data your retail sales data
- 30:24how do they measure improvement
- 30:27increase in retail sales
- 30:30per retailer
- 30:34has that always been the case yes
- 30:38has lularoe always
- 30:43kept track of retail sales to end
- 30:45consumers
- 30:48as long as we had the technology
- 30:50to track it when did lularoe first adopt
- 30:53the technology to track retail sales to
- 30:55end consumers
- 31:01i can't recall the exact date
- 31:27why did
- 31:28lauren become
- 31:29your boss
- 31:58to fulfill a vacancy at the executive
- 32:01level the c-suite executive level
- 32:06had someone filled lauren's
- 32:10vacancy previously or was it a new
- 32:15position that was created there was
- 32:17always a vacancy
- 32:22before
- 32:25lauren simpson
- 32:27filled
- 32:28the vacancy at the executive level that
- 32:31we just discussed
- 32:33who performed
- 32:36the function that he currently performs
- 32:37now
- 32:40me and justin
- 32:44so what was art's role
- 32:48as your boss
- 32:51healed many hats
- 32:54so i don't know his specific roles
- 32:59but he did not
- 33:02fill the hat that lauren currently feels
- 33:05no
- 33:08is justin lyon or pure
- 33:10yes what's his
- 33:12title
- 33:15i don't know his official title
- 33:17what does he do
- 33:20in the marketing department
- 33:28who made the decision
- 33:30um to fill the vacancy that lauren
- 33:32simpson now fills
- 33:35i don't know
- 33:36would that even work
- 33:38i don't know
- 33:41were you given an explanation as to why
- 33:46lauren was put in that position
- 33:48yes what was the explanation
- 33:56to continue to support
- 33:58our retailers
- 34:03who gave you that
- 34:04explanation mark stidham
- 34:11were you surprised
- 34:12no
- 34:15why not
- 34:22because i don't have ego
- 34:25fair enough
- 34:29are you a member of the sales executive
- 34:31team
- 34:36no okay so that that phrase is not used
- 34:39at the laurel
- 34:42no
- 34:43sorry
- 34:52in general what responsibilities did the
- 34:56executive team have at lularoe
- 34:58i don't know
- 34:59you were on it right
- 35:01yes
- 35:24okay sorry oh they're tapping yeah oh
- 35:27sorry don't tap
- 35:34louder
- 35:35okay
- 35:36i can do that
- 35:40i'm marking exhibit
- 35:42203
- 35:45which the court reporter will hand you
- 35:51thank you
- 36:07did you ever help plan the agenda
- 36:10for the executive team meetings
- 36:16yes
- 36:18who else was involved in helping to plan
- 36:20the agenda for executive team meetings
- 36:23art
- 36:30in 2015
- 36:32typically who would attend the executive
- 36:34meetings
- 36:42i can't recall
- 36:50who would run the meetings
- 36:52i can't recall did you ever run an
- 36:55executive team meeting yes
- 37:00how many did you run i can't recall
- 37:02more than 10.
- 37:04i can't recall
- 37:06can you give me an estimate
- 37:08i can't recall there's too many to
- 37:10remember
- 37:11i i wouldn't take that inference
- 37:14away from that he said he can't recall
- 37:16didn't say it's too many to remember
- 37:20you might ask another question or is
- 37:22that is that the question you want
- 37:23that's the question i want to ask what's
- 37:25the question the question is did you is
- 37:27the reason you can't remember is that um
- 37:30you ran too many executive team meetings
- 37:32for you to remember the exact number
- 37:34no
- 37:48so if you look at the document that the
- 37:50court reporter just handed you
- 37:55the email appears to
- 37:58be an email from you to justin lyon
- 38:01asking him to add agenda items to the
- 38:04executive meeting agenda is that right
- 38:08let me read it
- 38:45oh
- 39:05so
- 39:16okay
- 39:33so
- 40:06just thinking about this
- 40:15can you repeat the question
- 40:17um
- 40:18john can you repeat the question
- 40:22so if you look at the document that the
- 40:24court reporter just handed you the email
- 40:26appears to be an email from you to
- 40:28justin lyon asking him to add agenda
- 40:31items to the executive meeting agenda is
- 40:33that right yes
- 40:37do you know what bonus checks in email
- 40:39means
- 40:44i can't recall
- 40:55so these agenda items
- 40:57um in the email recap training bonus
- 40:59checks and email do you see that list
- 41:03yeah i see it says did you draft those
- 41:07topics
- 41:10i would assume so it's my email and it's
- 41:13yeah
- 41:14um
- 41:15if you look where it says audrey better
- 41:16report
- 41:17genealogy with monthly numbers entire
- 41:20team search
- 41:21do you know what genealogy with
- 41:24monthly numbers is
- 41:26i can't recall
- 41:28did you recall raising concerns to the
- 41:30executive team
- 41:31about developing
- 41:35certain functions
- 41:37i can't recall
- 41:42have you heard the term
- 41:44effective duplication
- 41:48until now
- 41:50not until now
- 41:58in your time at lularoe
- 42:02do you ever recall did you ever discuss
- 42:05effective
- 42:06duplication
- 42:08with others
- 42:09he just said he's never heard of it
- 42:10until now
- 42:12so what is there to ask let me rephrase
- 42:15um
- 42:19have you heard of the concept of
- 42:20leadership duplication or leadership
- 42:22replication
- 42:24i don't
- 42:27so you don't ever recall discussing that
- 42:28concept with anyone don't recall
- 42:47it's been previously matched
- 42:51i just keep this
- 42:53uh yes please keep it in a pile um as
- 42:55we'll be needing them later
- 43:01okay perfect
- 43:04um so i've just handed you a document
- 43:06that was previously marked as exhibit
- 43:08161.
- 43:20and if you look on the attachment to the
- 43:22document
- 43:24that says leadership sorry lularoe
- 43:26president's council web meeting
- 43:30okay
- 43:32um towards the bottom of a page there's
- 43:34a paragraph that starts with the number
- 43:35two corporate initiatives
- 43:37okay and then there's a bully point
- 43:39bullet point that says fishbowl
- 43:40collaboration and then how's your name
- 43:43does that refer to you
- 43:45yes
- 43:54uh a couple lines down from that it says
- 43:56main benefit to the field
- 43:58less errors in shipping
- 44:00demographic pick packs do you know what
- 44:02demographic pick packs are i don't
- 44:05no
- 44:13the last bolt says compensation plan
- 44:15testing
- 44:16what's compensation testing
- 44:18i don't recall
- 44:22in 2014
- 44:25was there an executive
- 44:27leadership team
- 44:34what do you mean leadership team
- 44:39sorry let me rephrase in 2014 was there
- 44:42an executive team at lularoe
- 44:48i can't recall
- 44:54but from this email it appears that you
- 44:56did attend a president's council web
- 44:58meeting
- 44:59in 2014. um what was the role of the
- 45:02president's council at that time
- 45:09the role of president's council
- 45:11was to better understand
- 45:13how we can serve
- 45:15our retailers
- 45:17the best in the best way
- 45:20was the president's council involved in
- 45:23giving
- 45:24lularoe feedback on
- 45:31how it was running its
- 45:34retailer program
- 45:38i can't recall
- 45:45um if you look on the next page ending
- 45:47in two five two four five seven zero
- 45:52where it says three
- 45:55in the second bullet
- 45:56communication to the field do you see
- 45:58that yes
- 46:01um and in the last line it says uh pc
- 46:04engagement in this process kim to assist
- 46:06with this does this refer to kim roy
- 46:08lynch
- 46:09i can't recall
- 46:11was there another kim at lularoe
- 46:19so looking under closing comments um
- 46:24do you see where it says your name kenny
- 46:25brady no comment
- 46:27i do do you recognize
- 46:29the names under your name on this list
- 46:32yes
- 46:33who's chelsea lawson a retailer
- 46:36brittany comp a retailer
- 46:39kelly fraught a retailer did kelly fraud
- 46:43ever work at lularoe yes
- 46:45in what capacity
- 46:48on boarding
- 46:49and
- 46:51answering phones
- 46:53does she still work at lularoe no
- 46:57do you know the circumstances of richard
- 46:59departure
- 47:01no
- 47:02and moving on to the next page who's
- 47:04sadie thompson
- 47:06retailer
- 47:08who's jillian ortner the retailer
- 47:12who's meegan parker a retailer
- 47:16kim roy lance a retailer
- 47:20and then tory
- 47:22messes
- 47:24a retailer okay
- 47:26did any of these individuals that we
- 47:28just discussed
- 47:29hold
- 47:31a role at lularoe other than retailer
- 47:35repeat that again
- 47:40did any of these individuals that we
- 47:42just discussed hold a role at lularoe
- 47:45other than
- 47:46retailer
- 47:50only kelly fought when she was not a
- 47:52radio killer
- 48:02the individuals that we just discussed
- 48:08are all the mentors
- 48:13not at this time
- 48:16did they achieve
- 48:19the mentor rank at some point
- 48:28yes
- 48:54okay
- 48:55i'm handing you an exhibit that has been
- 48:58previously marked as exhibit 164.
- 49:09thank you
- 49:17all right
- 49:19as long as it's not cold
- 49:21yeah maybe half hot and half cold
- 49:29um
- 49:32are you a recipient on this email
- 49:40yes
- 49:44who else is a recipient on this email
- 49:48it says
- 49:50johndeal
- 49:53dk
- 49:55my dire.com isn't that danny kane
- 49:59uh
- 50:00i believe so
- 50:02did you ever meet danny king
- 50:04yes
- 50:05who's shawn jill
- 50:10you know i don't know
- 50:15kenny brady
- 50:16john dale kenny brady
- 50:19mccracken austin stood on
- 50:21art mccracken awesome stidhum
- 50:24and if you look at the presentation
- 50:26that's attached to that email
- 50:28it says advisory board meeting november
- 50:3015.
- 50:35okay
- 50:36did you attend this meeting
- 50:43yes
- 50:45what do you recall about the meeting
- 50:52specifically just what do you remember
- 50:55about it
- 50:58i'm sorry you're gonna have to be more
- 51:00specific um so
- 51:03do you remember who attended the meeting
- 51:06um taylor transf
- 51:09mark stidham
- 51:11dan stidham
- 51:14alan ayers
- 51:16noel knighton
- 51:20myself
- 51:21jeff thompson
- 51:24jordan brady
- 51:26justin lyon
- 51:31dan king
- 51:40james
- 51:42lee
- 51:43who's james lee
- 51:45i believe it's an associate of jane of
- 51:48dan and then there's one other
- 51:51individual that's associated with dan
- 51:53assault with my dyer
- 51:58can't recall his name what was the
- 52:00purpose of the meeting
- 52:03to see how we can best serve our
- 52:05retailers as we're growing
- 52:08was it did you just did terrell give
- 52:09this presentation at the meeting
- 52:11i don't recall
- 52:13did anyone present at the meeting
- 52:23um
- 52:24jeff thompson
- 52:26what did he present
- 52:27i don't recall
- 52:32did he present on finances
- 52:36um i don't recall
- 52:42so
- 52:45are you for referring to
- 52:47changing
- 52:49the model as to how it was running no
- 52:51what were you referring to
- 52:53the lularoe model what's a little role
- 52:55model
- 52:56that we provide clothing
- 52:59the consumers would want to buy an
- 53:01affordable
- 53:03retail price
- 53:05that retailers can
- 53:07therefore
- 53:08sell at a retail
- 53:10and make money to provide for their
- 53:12families
- 53:46in your time at lularoe
- 53:49did anyone ever ask you for your
- 53:51feedback as to
- 53:53how to
- 53:59structure
- 54:01how
- 54:03wholesale merchandise was distributed to
- 54:05retailers
- 54:12oh
- 54:15do you know what low libero's current
- 54:18wholesale distribution model is
- 54:23yes what is it
- 54:25it's the same that i described earlier
- 54:30currently
- 54:32are retailers permitted to
- 54:35select particular prints
- 54:38when they order wholesale no
- 54:41have they ever been allowed to no
- 54:53who made that decision
- 54:56at lularoe to
- 54:58not permit retailers to pick their own
- 55:00prints it was organic
- 55:04what do you mean by organic
- 55:07organically
- 55:10not
- 55:11that wasn't a plan
- 55:13have you ever heard of the term scarcity
- 55:15model
- 55:17uh
- 55:19no
- 55:42so
- 55:55so
- 56:05am i done with this one uh yes
- 56:18i just the court reporter just handed
- 56:20you a document that is marked as exhibit
- 56:22204
- 56:26so earlier we discussed that you were
- 56:28you are on the executive team is that
- 56:30still the case
- 56:31yes
- 56:34um
- 56:35today how often are executive meetings
- 56:37held
- 56:39once a week
- 56:41are they held on a particular day one
- 56:43day
- 56:46what's typically
- 56:48discussed at executive meetings
- 56:50in what way
- 56:52sort of are there specific types of
- 56:53topics that are discussed like marketing
- 56:55finance
- 56:57are there routine topics that are
- 56:59discussed yes what are those routine
- 57:01topics
- 57:02marketing finance
- 57:06sales
- 57:10legal
- 57:15um
- 57:18positive stories of retailers
- 57:24production
- 57:28support retailers and their sales
- 57:35has the leadership bonus plan
- 57:38ever been a topic of discussion at an
- 57:41executive meeting yes
- 57:44so if you look at the document i just
- 57:46handed you do you play any role in
- 57:48product design
- 57:49no
- 57:50do you give any feedback
- 57:52yes
- 57:54um what type of feedback have you been
- 57:56asked for in terms of product design
- 57:58just view
- 57:59what do you mean by view just here's
- 58:02some product
- 58:04does it look good
- 58:05and i'll say
- 58:07i'm not a lady
- 58:09i would ask them
- 58:17who designs sorry who runs the product
- 58:20team at lularoe today
- 58:25michael brady
- 58:29does he design the product
- 58:31no who designs the product i don't know
- 58:36does lularoe have product designers
- 58:40yes
- 58:42are they their own employees i don't
- 58:44know
- 58:57um we've been going about an hour now do
- 58:58you want to take a short break i'm good
- 59:00okay i would
- 59:02okay he would
- 59:04yes we'll take a break
- 59:06we are going on the record at 10 34 a.m
- 59:17we're back on record at 10 46 a.m please
- 59:21continue
- 59:26um so kenny what was your role in
- 59:29forming the independent fashion retailer
- 59:31program
- 59:34explain that
- 59:35like earlier you said you were part of
- 59:38the executive team
- 59:41in coming up for example with the
- 59:43policies and
- 59:44procedures of
- 59:46the the independent fashion retailer
- 59:49program what was your rule did you serve
- 59:50as an advisor
- 59:52were there parts of it for example that
- 59:54you were in charge of
- 59:55coming up with and thinking about and
- 59:57drafting just trying to understand where
- 59:59broadly and what your goal is
- 1:00:01objection like foundation but you can
- 1:00:03answer
- 1:00:06i don't recall
- 1:00:08did you ever provide
- 1:00:10feedback
- 1:00:13as a member of the executive
- 1:00:15team
- 1:00:17on the policies and procedures
- 1:00:21of the
- 1:00:22ifr program
- 1:00:29when
- 1:00:30in 2014
- 1:00:36yes
- 1:00:38what about 2015
- 1:00:46i don't recall
- 1:00:482016.
- 1:00:52i don't recall 2017.
- 1:01:04yes
- 1:01:052018
- 1:01:16yes
- 1:01:182019
- 1:01:29yes
- 1:01:3020 20.
- 1:01:39no
- 1:01:55am i done with this
- 1:01:57yes
- 1:02:06the court reporter just handed you
- 1:02:09exhibit
- 1:02:11205
- 1:02:13llr-wa00023249
- 1:02:23the email says it's from lularoe
- 1:02:26but i'm going to represent to you
- 1:02:28that the metadata
- 1:02:30associated with this particular email
- 1:02:32lists you as the custodian which means
- 1:02:35it came from your files
- 1:02:37um
- 1:02:38and it's signed with your name kenny
- 1:02:41brady
- 1:02:42um
- 1:02:43so you mentioned kelly fro
- 1:02:46i'm sorry let me just interrupt you
- 1:02:48because you made a representation does
- 1:02:50it does it represent
- 1:02:52are you representing that this email
- 1:02:54came from
- 1:02:56his email account within the company
- 1:02:59um he is listed as a
- 1:03:01he's a custodian and then the metadata
- 1:03:03okay so this but it also appears from
- 1:03:05the signature lane that he
- 1:03:08drafted this email okay so so the
- 1:03:10metadata only shows that it came from
- 1:03:12that he was a custodian of the document
- 1:03:15okay yep all right
- 1:03:19sorry
- 1:03:21um and so at
- 1:03:23some point did you use
- 1:03:26um the email address i mean just says
- 1:03:28lularoe i don't recall
- 1:03:32um did you drop this email
- 1:03:35i don't recall
- 1:03:37is there any looking at the document is
- 1:03:40there any reason to doubt that you are
- 1:03:42the author of this email
- 1:03:50only that it doesn't say my name from
- 1:03:54it says lularoe
- 1:03:57is your
- 1:03:59signature
- 1:04:03you mean his
- 1:04:05type name and and email address
- 1:04:08okay
- 1:04:10yes
- 1:04:16in 2014 were you involved in
- 1:04:20reviewing
- 1:04:22the lularoe consignment program
- 1:04:24application and agreement
- 1:04:36i don't recall were you involved in
- 1:04:40drafting or reviewing the lularoe
- 1:04:41independent consultant application
- 1:04:43agreement
- 1:04:52i don't recall
- 1:04:57what was kelly fought role kelly fox
- 1:05:00role in
- 1:05:012014 at lularoe
- 1:05:13i don't recall
- 1:05:23why did you send these documents to
- 1:05:25kelly
- 1:05:26[Music]
- 1:05:31i don't recall can you look at or others
- 1:05:40and your role at lularoe
- 1:05:44did any retailer ever ask you
- 1:05:47to
- 1:05:48explain lularoe's
- 1:05:52policies and procedures
- 1:05:59i don't recall
- 1:06:17[Applause]
- 1:06:28in 2014 were you aware of the provision
- 1:06:30that you just read
- 1:06:34i don't recall
- 1:06:37do you recall any discussions with the
- 1:06:39executive team about whether
- 1:06:41a retailer could make an income plan
- 1:06:54i don't recall
- 1:07:23shhh
- 1:07:36i just expected you exhibit number 205
- 1:07:39bates numbered llr-wa
- 1:07:51is your name and email
- 1:07:55typed
- 1:07:56on the signature line of this email
- 1:08:00um this is the wrong exhibit this is
- 1:08:02206.
- 1:08:04oh i'm sorry
- 1:08:06um
- 1:08:10give me a second
- 1:08:18oh sorry i meant 206.
- 1:08:21um
- 1:08:23this is exhibit two sector eight
- 1:08:27was this your problem
- 1:08:28yeah it's the right document
- 1:08:36upstairs design is different
- 1:08:43it's the right document i think it's
- 1:08:44just looks like it's got more stuff i
- 1:08:46just took i just took it i took one of
- 1:08:49the things out
- 1:08:53who has the ability to send email
- 1:08:57from the account lularoe
- 1:09:00i don't know in 2014
- 1:09:03did you have the ability to send
- 1:09:04documents from this account
- 1:09:07yes
- 1:09:09thank you
- 1:09:10did anyone else have the ability in 2014
- 1:09:14to send documents from this email
- 1:09:15account
- 1:09:30i don't recall
- 1:09:34in the document marches exhibit 206
- 1:09:37is your
- 1:09:39name
- 1:09:41and email address
- 1:09:43typed in the signature line
- 1:09:50yes
- 1:09:52do you have any reason to doubt that you
- 1:09:54did in fact
- 1:09:56send this email
- 1:10:00yes what are your reasons
- 1:10:09in the from it says lularoe
- 1:10:12but we just established that in 2014 you
- 1:10:15did have the ability to send emails from
- 1:10:17this account
- 1:10:22yes
- 1:10:23and
- 1:10:24you did just say that your name and
- 1:10:26email address is
- 1:10:28listed at the bottom of this email
- 1:10:34yes
- 1:10:36okay
- 1:10:42so what was your role in updating
- 1:10:46the lularoe consignment program
- 1:10:48application and agreement and the
- 1:10:50lularoe independent consultant program
- 1:10:52application agreement object locks
- 1:10:54foundation
- 1:10:56you can answer if you understand
- 1:11:12repeat that question
- 1:11:14please
- 1:11:18so what was your role in updating the
- 1:11:20lularoe consignment program application
- 1:11:23and agreement and the lularoe
- 1:11:25independent consultant program
- 1:11:27application agreement
- 1:11:37i don't
- 1:11:38recall did you play everyone
- 1:11:50i don't recall
- 1:11:59so
- 1:12:17wow
- 1:12:22earlier you testified that one of the
- 1:12:25programs that you used at work was back
- 1:12:26office is that right
- 1:12:36i don't recall saying that exact term
- 1:12:39do you use back office at work
- 1:12:43no
- 1:12:44who uses back office out there
- 1:12:46i don't know
- 1:12:48do retailers have access to back office
- 1:12:57not that i know of
- 1:13:01so
- 1:13:02i just handed you exhibit 207.
- 1:13:08are you listed as a recipient on this
- 1:13:10email
- 1:13:13yes
- 1:13:14who's the email author by
- 1:13:18from justin lyon
- 1:13:23and what is justin asking you to do
- 1:13:26in this email
- 1:14:06so
- 1:14:18add to the back office
- 1:14:22did you out at the back office
- 1:14:34i don't recall
- 1:14:46in 2014
- 1:14:48did justin
- 1:14:52on occasion ask you to add things back
- 1:14:54office
- 1:15:04i can't recall
- 1:15:06well from the email
- 1:15:07you see one request kenny can you add it
- 1:15:09to back office that's one request right
- 1:15:19so it seems
- 1:15:21um so looking at the attachment
- 1:15:23where is this lularoe fashion consultant
- 1:15:26business overview
- 1:15:28you didn't draft this
- 1:15:30uh document did you
- 1:15:33i'd have to read it
- 1:15:35well you go ahead and take a look at it
- 1:17:19uh
- 1:18:13uh
- 1:18:36so
- 1:19:10um
- 1:19:55repeat the question
- 1:19:59why don't you go ahead and take a look
- 1:20:01at it
- 1:20:03question before that so looking at the
- 1:20:05attachment where it says lularoe fashion
- 1:20:07consultant business overview you didn't
- 1:20:10draft this document did you
- 1:20:14no who would have dropped it
- 1:20:20i don't recall
- 1:20:22but it was sent to you by
- 1:20:24justin lane is that correct
- 1:20:37in general does back office make
- 1:20:39available to ifr's
- 1:20:42training materials
- 1:20:44i don't know
- 1:20:47as vp of sales what would you do if you
- 1:20:48needed to find out
- 1:20:51find out what find out whether
- 1:20:56backoffice has materials
- 1:20:58available to ifrs
- 1:21:01i don't use back office
- 1:21:03who uses back office
- 1:21:05i don't know if you were to wanted to
- 1:21:07find out as vp of sales who use back
- 1:21:09office who uses backoffice what would
- 1:21:12you need to do to find out i don't know
- 1:21:16who's ashley farrow
- 1:21:25a retailer
- 1:21:29is she a leader
- 1:21:33what do you mean like has she ever
- 1:21:35achieved trainer coach or mentor status
- 1:21:46yes
- 1:21:47what rank did she achieve
- 1:21:57trainer
- 1:21:59and coach
- 1:22:03is she still active with the liver
- 1:22:10yes
- 1:22:13so i'm done with that document
- 1:22:34so i just handed you exhibit 208
- 1:22:37wa0028087
- 1:22:47so in this email ashley writes you hi
- 1:22:50kenny i have heard a mixed
- 1:22:52interpretation of the leadership
- 1:22:53compensation plan
- 1:22:55and looking for confirmation
- 1:22:58and then poses some questions do you see
- 1:22:59that
- 1:23:01yes
- 1:23:07so going back to my earlier questions as
- 1:23:09vp of sales did ifrs ever approach you
- 1:23:12with questions regarding the leadership
- 1:23:14bonus plan
- 1:23:18i don't recall does this document that i
- 1:23:21just handed you refresh your
- 1:23:22recollection
- 1:23:35i don't recall it did you respond to
- 1:23:38ashley's email
- 1:23:49i don't recall
- 1:23:50in general
- 1:23:52as vp of sales if you received a
- 1:23:54question from an ifr about
- 1:23:57interpretation of the leadership bonus
- 1:23:59plan would you respond
- 1:24:05i don't recall
- 1:24:07if you wanted to
- 1:24:10well i'm not asking whether you recall
- 1:24:11i'm asking you in general today if you
- 1:24:14received
- 1:24:15a question from an ifr about
- 1:24:17interpretation of the leadership bonus
- 1:24:19plan what would you do
- 1:24:23what specifically
- 1:24:26let's use
- 1:24:28exhibituated
- 1:24:29208 as an example
- 1:24:32so if ifr came to you with the questions
- 1:24:35that ashley has posed in this email
- 1:24:37what would you do today
- 1:24:40i would refer to my brother austin
- 1:24:42stidham what is austin's role at lularoe
- 1:24:47he oversees the leadership bonus plan
- 1:24:52and so
- 1:24:53would austin then respond directly to
- 1:24:56the ifr or would he come back to you
- 1:24:57with an answer for you to respond to the
- 1:24:59ifr
- 1:25:04i don't know
- 1:25:07does austin ever respond
- 1:25:09so are you aware of any instances where
- 1:25:11you have referred an ifr question to
- 1:25:13austin he has responded directly to that
- 1:25:15ifr
- 1:25:22yes
- 1:25:25have there been any instances where
- 1:25:27an ifr has asked you a question
- 1:25:30and you
- 1:25:33have gone to austin and he has provided
- 1:25:35you with the answer to the ifr's
- 1:25:37question to communicate back to the ifr
- 1:25:48yes
- 1:25:49how long has austin overseeing
- 1:25:51the leadership bonus plan
- 1:25:54could you hear that
- 1:25:58how long has austin overseeing the
- 1:26:00leadership bonus plan thank you
- 1:26:11don't recall
- 1:26:18as vp of sales
- 1:26:20what would you do if you needed to find
- 1:26:22out the answer to that question
- 1:26:27i would email it to austin
- 1:26:33when did austin join the route
- 1:26:46i don't know
- 1:26:47did he join before you or after you
- 1:26:59i don't know
- 1:27:02in general what is the role of a leader
- 1:27:04within the leadership bonus program
- 1:27:17what leader
- 1:27:19when i say leader i'm referring to a
- 1:27:23mentor
- 1:27:25coach or trainer
- 1:27:30and what are you asking
- 1:27:31can you repeat the question
- 1:27:36in general what is the role of a leader
- 1:27:38within the leadership bonus program
- 1:27:47i don't recall a cp of sales you don't
- 1:27:50know the answer
- 1:27:57no
- 1:28:01do leaders have the responsibility of
- 1:28:03creating training materials for their
- 1:28:05downlines
- 1:28:16that's up to them
- 1:28:20does lularoe
- 1:28:21prohibit leaders from creating training
- 1:28:24materials for their downlines
- 1:28:34i don't know
- 1:28:35are leaders permitted to use the liberal
- 1:28:38logo
- 1:28:39on materials that they create for their
- 1:28:41downlines
- 1:28:51i don't know
- 1:29:05thank you
- 1:29:18so
- 1:29:29how do you pronounce the um name
- 1:29:32of the author of this email where is
- 1:29:35this from is it tori
- 1:29:36messick's
- 1:29:39macy's macy's
- 1:29:42and you mentioned earlier that torrey is
- 1:29:44a mentor is that correct
- 1:29:50currently
- 1:29:54um
- 1:29:56no
- 1:29:57what do you mean no
- 1:29:58don't qualify as a mentor currently
- 1:30:01but at some point she did achieve mentor
- 1:30:02status yes
- 1:30:05um in this email it appears that she
- 1:30:08is emailing
- 1:30:10you and others
- 1:30:12a graphical guide that she and her hubby
- 1:30:16put together
- 1:30:20did you receive this email
- 1:30:28it appears i did
- 1:30:31so in 2014 you were away aware that
- 1:30:36tori macy's had created this
- 1:30:41graphical guide to the lularoe
- 1:30:43compensation plan
- 1:30:44is that right
- 1:30:51you can look at the document if you need
- 1:30:52to look at the title i don't recall
- 1:30:58in general do you read all your emails
- 1:31:05no
- 1:31:07in 2014 did you read your emails
- 1:31:16tried to
- 1:31:18um is the email address
- 1:31:22email address
- 1:31:27yes
- 1:31:36in 2014 did you have any concerns
- 1:31:40about
- 1:31:45retailers creating their own training
- 1:31:47materials for their downlines
- 1:32:01i don't recall
- 1:32:02in 2014 did lularoe have a policy where
- 1:32:06retailer created materials for their
- 1:32:09downlines would have to be
- 1:32:11reviewed and approved by lularoe
- 1:32:18i don't recall what about 2015
- 1:32:23i don't recall 2016.
- 1:32:29don't recall 2017
- 1:32:36i don't recall
- 1:32:382018
- 1:32:46don't recall 2019.
- 1:32:54i don't recall 2020
- 1:33:02not that i know of
- 1:33:16in the time you've been at lularoe
- 1:33:20has lularoe ever had
- 1:33:23a process where
- 1:33:26someone at lularoe would have to review
- 1:33:28and approve
- 1:33:30materials created by
- 1:33:33retailers
- 1:33:35that would be used with other retailers
- 1:33:48i don't recall
- 1:33:56if there were such policy
- 1:33:58who would who at least the road today
- 1:34:00would know about it
- 1:34:11i don't know
- 1:34:16are you involved in planning any
- 1:34:19[Music]
- 1:34:20events or trainings for retailers
- 1:34:34yes
- 1:34:36what events and trainings are you
- 1:34:38involved in helping to plan
- 1:34:57our annual convention
- 1:35:02any others
- 1:35:10our leadership events
- 1:35:14any others
- 1:35:24our tour
- 1:35:26stops do you help plan any weekly calls
- 1:35:35yes
- 1:35:37have you ever helped plan
- 1:35:39an opportunity call
- 1:35:47i don't recall
- 1:35:50have you ever been involved with an
- 1:35:52opportunity call
- 1:36:03yes
- 1:36:06roughly how many
- 1:36:14i don't recall
- 1:36:23in general who at lularoe
- 1:36:29leaves opportunity halls
- 1:36:35we don't do opportunity calls
- 1:36:40are you saying you don't do opportunity
- 1:36:42calls today
- 1:36:50correct has the row ever done
- 1:36:53opportunity calls
- 1:37:00yes
- 1:37:00when did lularoe stop doing opportunity
- 1:37:03calls
- 1:37:11i don't recall
- 1:37:16do you know why the liver stopped doing
- 1:37:17opportunity calls
- 1:37:25i don't know
- 1:37:26no one ever gave you an explanation as
- 1:37:28to why those opportunity calls stopped
- 1:37:35i don't recall
- 1:37:37do you ever participate
- 1:37:39sorry
- 1:37:41are you involved in
- 1:37:45weekly update calls
- 1:37:50what do you mean by weekly update calls
- 1:37:55is there a call where
- 1:37:57lularoe
- 1:37:59gives an update to all retailers
- 1:38:05no
- 1:38:06did there used to be such a call
- 1:38:15yes
- 1:38:17what was the call called
- 1:38:23the weekly update call
- 1:38:25who planned those
- 1:38:28calls don't recall
- 1:38:31as vp of sales
- 1:38:34was it part of your role
- 1:38:37or anyone on your team's role to help
- 1:38:39plan weekly update calls
- 1:38:54you repeat that
- 1:38:56please as vp of sales was it part of
- 1:38:59your role or anyone on your team's role
- 1:39:02to help plan weekly update calls
- 1:39:06to help yes
- 1:39:09who are on your team helped
- 1:39:17i don't recall
- 1:39:21what's your management style
- 1:39:30teach them correct principles and let
- 1:39:32them govern themselves
- 1:39:34so you're not a micromanager
- 1:39:42no
- 1:39:47in general
- 1:39:51if someone on the executive team came to
- 1:39:53you with a request
- 1:40:00and you can delegate that request to one
- 1:40:02of your team members
- 1:40:06would you just
- 1:40:08ask somebody to perform it
- 1:40:11for you or would you follow up and sort
- 1:40:13of oversee how they're executing that
- 1:40:15task
- 1:40:18so it's hypothetical
- 1:40:20i mean trying to understand what your
- 1:40:21management style is
- 1:40:24what specifically
- 1:40:26so for example if
- 1:40:30mark came to you
- 1:40:32and wanted someone on your team to help
- 1:40:35with a train the trainer's call
- 1:40:39would you
- 1:40:41help that person
- 1:40:45execute that task or would you just sign
- 1:40:47it out
- 1:40:50mark who
- 1:40:51mark zutum
- 1:40:59depends on the task
- 1:41:02for the train the trainer's calls in
- 1:41:04general
- 1:41:09did your team members
- 1:41:11have to run their agendas by you before
- 1:41:15they ran the calls
- 1:41:17when
- 1:41:19say in 2015.
- 1:41:32not all the time
- 1:41:33what about in 2016
- 1:41:41the same
- 1:41:432017.
- 1:41:52the same
- 1:41:55what about with coaches calls
- 1:41:59did you require the same
- 1:42:02level of
- 1:42:10oversight
- 1:42:12sorry i mean i'm gonna rephrase
- 1:42:20were you involved
- 1:42:22sorry were you or anyone involved sorry
- 1:42:26you or anyone on your team
- 1:42:28involved in
- 1:42:32coaches goals
- 1:42:36when
- 1:42:37in 2015
- 1:42:44i don't recall
- 1:42:462016
- 1:42:52i don't recall 2017.
- 1:42:59yes
- 1:43:012018
- 1:43:09yes
- 1:43:15in 2017 and 2018
- 1:43:18who within your
- 1:43:22organization was involved in coaches
- 1:43:25calls
- 1:43:33i don't recall
- 1:43:40as vp of sales what would you do if you
- 1:43:41needed to find out the answer to that
- 1:43:43question
- 1:43:49like right now to find that question
- 1:43:51yeah
- 1:43:52i have no clue
- 1:43:55did you ever participate in a coach's
- 1:43:57call
- 1:44:02yes
- 1:44:04who at lularoe plans mentor schools
- 1:44:11when
- 1:44:12uh start with 2015.
- 1:44:17we didn't have them then
- 1:44:192016.
- 1:44:23we didn't have them 2017.
- 1:44:31it wasn't an official call what about
- 1:44:342018
- 1:44:37and who would what
- 1:44:39can you read
- 1:44:45lularoe plans mentors calls
- 1:44:51how about
- 1:44:522018. okay
- 1:44:58many individuals
- 1:44:59can you name some of those individuals
- 1:45:02ben ward
- 1:45:04christian white
- 1:45:05aaron lewis
- 1:45:06myself
- 1:45:08deanne stidham
- 1:45:09mark stidham art mccracken
- 1:45:13and so when
- 1:45:15someone wants to host a mentor call
- 1:45:18they wouldn't necessarily come to you
- 1:45:20for help
- 1:45:27not necessarily
- 1:45:29are you aware of instances where
- 1:45:31[Music]
- 1:45:32marx did um or deanne brady wanted to
- 1:45:35host a mentor call
- 1:45:37and went directly to somebody on your
- 1:45:39team
- 1:45:40for help
- 1:45:47yes
- 1:45:48so the requests wouldn't have
- 1:45:50necessarily
- 1:45:51had to have come
- 1:45:54through you if
- 1:45:56mark or diane wanted to help on a mentor
- 1:45:58school
- 1:46:04yes
- 1:46:18so you mentioned earlier that the
- 1:46:20marketing team is a different team
- 1:46:24than your team is that right
- 1:46:31yes just
- 1:46:38as vp of sales
- 1:46:46did you ever have to review and approve
- 1:46:49marketing materials
- 1:46:58review yes
- 1:47:02and so you
- 1:47:04did not have to approve marketing
- 1:47:06materials
- 1:47:18i was consulted with marking materials
- 1:47:24is there someone at lularoe
- 1:47:26who has the responsible of improving
- 1:47:28marketing materials
- 1:47:34when
- 1:47:35let's start with 2015.
- 1:47:39i can't recall
- 1:47:422016.
- 1:47:47i can't
- 1:47:48recall 2017
- 1:47:55justin lyon
- 1:47:572018
- 1:48:05justin lyon
- 1:48:152019
- 1:48:27you see 2018 or 19.
- 1:48:29uh 2018.
- 1:48:31justin lyon
- 1:48:332020
- 1:48:362019 part of the year justin lyon
- 1:48:40part of the year lauren simpson
- 1:48:52so today
- 1:48:54prior to any marketing
- 1:48:58materials being
- 1:49:00distributed
- 1:49:03lauren simpson would have to approve
- 1:49:04them
- 1:49:11today yeah today yes
- 1:49:25who's bob allender
- 1:49:36why are you laughing
- 1:49:38because i like bob
- 1:49:43um he
- 1:49:45works for lularoe
- 1:49:47in one capacity
- 1:49:58um
- 1:50:00events
- 1:50:02does he help plan
- 1:50:04the annual retailer conference
- 1:50:15yes
- 1:50:17and you mentioned earlier that
- 1:50:20in the past you have helped
- 1:50:22to plan and execute
- 1:50:24the annual retailer conference is that
- 1:50:26right
- 1:50:34yes
- 1:50:35have you ever helped planned
- 1:50:38plan specific sessions or panels
- 1:50:51yes
- 1:50:53have you ever
- 1:50:55hosted your own panel at a leadership
- 1:50:57conference
- 1:51:01what do you mean
- 1:51:03for example have you
- 1:51:04ever come up with a topic and then
- 1:51:07presented
- 1:51:09on a specific topic to
- 1:51:11a group of retailers are you asking me
- 1:51:13specifically me specifically you yes
- 1:51:15okay not that i recall okay
- 1:51:18um so what is your involvement
- 1:51:21generally
- 1:51:22in
- 1:51:25helping to plan and execute specific
- 1:51:28sessions
- 1:51:33my team
- 1:51:37topics
- 1:51:40when you see your team do you mean
- 1:51:42managing your team
- 1:51:44together as a team okay
- 1:51:47i never work silo
- 1:51:53and you mentioned topics do you mean
- 1:51:56that
- 1:51:57you and your team
- 1:51:59will come up with proposed topics
- 1:52:02proposed from retailers
- 1:52:04so retailers come up with topics
- 1:52:08is that right
- 1:52:10most of them yes
- 1:52:15do those topics have to be approved by
- 1:52:17someone at little room
- 1:52:27yes
- 1:52:28who at lularoe has the authority to
- 1:52:31approve such topics
- 1:52:41many
- 1:52:42people is one of those people yourself
- 1:52:49yes
- 1:52:52what about ben word
- 1:52:58would he have authority to approve
- 1:53:01a proposed
- 1:53:03topic by a retailer to present
- 1:53:06uh elderly relevant
- 1:53:09if i gave him that authority
- 1:53:11or delegated it to them
- 1:53:14who else within your organization
- 1:53:18has the authority to approve retail or
- 1:53:20proposed training topics
- 1:53:26if delegated
- 1:53:29would be ben
- 1:53:31anyone else christian white
- 1:53:34anyone else can run with
- 1:53:39oh us
- 1:53:40not delegated
- 1:53:42mark and dan
- 1:53:50you mentioned previously
- 1:53:53that sam schultz
- 1:53:55jared ingram and
- 1:53:58jordan brady
- 1:54:00were also on your team at some point is
- 1:54:02that right
- 1:54:06yes
- 1:54:07did you ever delegate
- 1:54:09the authority
- 1:54:11to approve retail or proposed
- 1:54:14topics
- 1:54:15for lularoe trainings
- 1:54:17to any of them
- 1:54:23i don't recall
- 1:54:26is it possible
- 1:54:33i don't recall
- 1:54:44in your time at lularoe
- 1:54:47aside
- 1:54:48from you
- 1:54:50mark and dan
- 1:54:54and the instances we talked about in
- 1:54:56which
- 1:54:57you occasionally delegated authority to
- 1:55:00specific individuals has anyone else at
- 1:55:02lularoe
- 1:55:03had the authority to approve retail or
- 1:55:05proposed topics for little road
- 1:55:07trainings
- 1:55:16can you repeat that long question
- 1:55:21in your time at lularoe
- 1:55:24aside from you mark and deanne and the
- 1:55:26instances we talked about in which you
- 1:55:28occasionally delegated authority to
- 1:55:31specific individuals has anyone else at
- 1:55:33lularoe have the authority to approve
- 1:55:37retailer proposed topics for lularoe
- 1:55:40trainings
- 1:55:45yes who
- 1:55:52art mccracken
- 1:55:54anyone else
- 1:56:03no
- 1:56:25have you ever rejected
- 1:56:27a retailer proposed topic for a lularoe
- 1:56:30training
- 1:56:38i don't recall
- 1:56:42there any topics
- 1:56:44today
- 1:56:45that would be
- 1:56:47not acceptable topics for retailer
- 1:56:49proposed training
- 1:56:53i don't know
- 1:56:57does lularoe have any written criteria
- 1:57:01for how to evaluate
- 1:57:04and approve
- 1:57:05a retailer proposed topic for the liver
- 1:57:08training
- 1:57:17no
- 1:57:23do you recall any instances where
- 1:57:26a retailer gave a training on the
- 1:57:29leadership bonus plan
- 1:57:40i don't recall
- 1:57:42so in exhibit 210
- 1:57:45you appear to forward a presentation
- 1:57:52that was created by lula bro retailers
- 1:57:54to bob ollander
- 1:57:58why would you have forwarded this
- 1:58:00presentation to bob
- 1:58:05i have to read it
- 1:58:54so
- 1:59:05so
- 2:00:03so
- 2:00:40uh
- 2:01:36um
- 2:02:08so
- 2:02:37so
- 2:03:54this
- 2:04:19oh
- 2:04:28do you mind repeating the question
- 2:04:33so in exhibit 210 you appear to forward
- 2:04:35a presentation that was created by
- 2:04:37lularoe retailers to bob olander
- 2:04:42why would you have forwarded this
- 2:04:43presentation to bob
- 2:04:45okay
- 2:04:56so
- 2:05:36is this the first time that you're
- 2:05:37reviewing this talking
- 2:05:39i don't recall this document
- 2:05:43in general would you have
- 2:05:47reviewed
- 2:05:48a presentation like this before you
- 2:05:50forwarded dodge bump
- 2:05:53i don't recall
- 2:05:55so it's possible that you just forwarded
- 2:05:57it without looking at it
- 2:06:03that's speculation
- 2:06:05well i'm asking you if it's possible
- 2:06:07that
- 2:06:07they have
- 2:06:08presentations to bob without reviewing
- 2:06:10them i don't recall
- 2:06:13as vp of sales
- 2:06:16i'm still reading
- 2:06:29what was that question
- 2:06:34the original question yeah
- 2:06:44asking you if it's possible that you may
- 2:06:46have forwarded presentations to bob
- 2:06:48without reviewing them
- 2:06:50so i don't recall
- 2:06:54listen i'll withdraw my original
- 2:06:55question um
- 2:06:57so
- 2:06:58in general when you received a
- 2:06:59presentation that was prepared by a
- 2:07:01retailer
- 2:07:03did you always review those
- 2:07:05presentations
- 2:07:07before
- 2:07:08you know
- 2:07:10before they were used to trainings i
- 2:07:12don't recall
- 2:07:15were there instances where
- 2:07:20you didn't
- 2:07:21review
- 2:07:23retailer retailer materials before
- 2:07:26you distributed them to others without
- 2:07:28within the room
- 2:07:30i don't recall
- 2:07:50this
- 2:08:13hmm
- 2:08:34so i just had to do exhibit
- 2:08:36212
- 2:08:38which is a printout of metadata that's
- 2:08:42associated with some of the exhibits
- 2:08:43that we looked at earlier
- 2:08:48and so if you look at the number where
- 2:08:49it says beg baits
- 2:08:52the number ending in two three two four
- 2:08:54nine
- 2:08:59the top three
- 2:09:01the top six rows correlate with
- 2:09:04exhibit 205
- 2:09:06and starting at two three three one six
- 2:09:09to the end of the chart that correlates
- 2:09:11with exhibit 206. okay
- 2:09:14and so earlier you know we talked about
- 2:09:16there was some confusion
- 2:09:18as to whether or not
- 2:09:21these emails were
- 2:09:23sent from your account
- 2:09:25and if you see in the from line
- 2:09:27although the name says in all capsule of
- 2:09:29the row
- 2:09:46yeah yes so at least in points of
- 2:09:502014
- 2:09:52it appears that you were
- 2:09:56sending
- 2:09:58emails from your lularoe email address
- 2:10:00with the name
- 2:10:04is that right
- 2:10:08i mean
- 2:10:09you assembled this document right
- 2:10:12so metadata was provided by i understand
- 2:10:14but you you assembled the document
- 2:10:16correct we extracted the metadata and
- 2:10:18it's printed on this document
- 2:10:20okay
- 2:10:22i'm i'm taking it that you assembled
- 2:10:24this document this is the way a document
- 2:10:26came from lularoe correct okay
- 2:10:29all right
- 2:10:30you can answer that go ahead
- 2:10:34i assume so
- 2:10:35in 2014 did anyone else
- 2:10:39have access to
- 2:10:48i don't recall
- 2:10:50have you ever given anyone else at
- 2:10:53lularoe access to
- 2:11:04yes
- 2:11:05who
- 2:11:18marky
- 2:11:20who's marky
- 2:11:26she was an assistant
- 2:11:28what's your last name
- 2:11:34martinez
- 2:11:37in 2014 was she authorized to send
- 2:11:39emails from your account without your
- 2:11:41permission
- 2:11:49she was an employee in
- 2:11:51when did she become your assistant
- 2:11:57she was never my assistant
- 2:12:02when did she first
- 2:12:04have the ability to potentially access
- 2:12:162018.
- 2:12:20prior to 2018 did anyone
- 2:12:23else have the authority to access
- 2:12:27your email account
- 2:12:30without your permission
- 2:12:37not that i know of
- 2:12:40put that into it aside
- 2:13:00yeah you're getting wet from the drip
- 2:13:02from the when you uh
- 2:13:05can you put the uh if it's on the other
- 2:13:07side i just don't want to go nice
- 2:13:16there's a tissue in that box yeah
- 2:13:30[Music]
- 2:13:40let's rock and roll okay
- 2:13:44unless you guys are like dying no no
- 2:13:46okay
- 2:13:50how about we let you call it then if you
- 2:13:52need to
- 2:13:54yeah you're going to call it you're the
- 2:13:55only one working here
- 2:13:58i just handed you exhibit 213.
- 2:14:10earlier i think you testified that you
- 2:14:14were involved advising
- 2:14:17on the leadership bonus plan in
- 2:14:242014 did you help to come up with the
- 2:14:27minimum requirements as sponsor trainer
- 2:14:30and the requirements for leadership pool
- 2:14:32in 2014
- 2:14:45no
- 2:14:47who came up
- 2:14:49with requirements
- 2:14:58i don't know
- 2:14:59were you asked to provide feedback
- 2:15:02on the requirements for minimum
- 2:15:04requirements of sponsor trainer
- 2:15:06or the leadership pool in 2014.
- 2:15:16not that i can recall
- 2:15:19whose email address is
- 2:15:29that's nicola
- 2:15:31is that michael brady
- 2:15:33nicola
- 2:15:34uh who is that
- 2:15:37she was
- 2:15:39our
- 2:15:40graphic designer
- 2:15:42marketing graphic designer
- 2:15:48so is it possible
- 2:15:50that you were sending her
- 2:15:53these requirements so that she could
- 2:15:55help
- 2:15:57design materials about the leadership
- 2:15:59bonus then
- 2:16:08i don't know
- 2:16:11why else would you have
- 2:16:12why would you have forwarded her
- 2:16:15miss email
- 2:16:17sorry why would you have sent her this
- 2:16:19email
- 2:16:20so you're saying i sent this email
- 2:16:22because of the lularoe there
- 2:16:24yeah and i think we've established um
- 2:16:27from the last
- 2:16:29document that only you had access in
- 2:16:322014
- 2:16:34to the
- 2:16:35lularoe
- 2:16:37name email address
- 2:16:42i i disagree with that
- 2:16:44that basis of the statement so who else
- 2:16:47would have written could have written
- 2:16:49this email if not you
- 2:16:51i don't recall
- 2:16:52i don't know
- 2:16:54do you have any basis for believing that
- 2:16:56you didn't write it
- 2:16:58i don't know
- 2:17:14um
- 2:17:15can you give me a list of all the emails
- 2:17:17that you've used for official lularoe
- 2:17:19business since you joined at lularoe
- 2:17:23any others
- 2:17:32any others
- 2:17:37no
- 2:17:42of the accounts that you just listed
- 2:17:44which accounts were
- 2:17:46personal and which accounts were shared
- 2:17:54it was personal
- 2:17:55i don't recall
- 2:17:57i don't recall
- 2:18:19um
- 2:18:45so
- 2:18:53i handed you exhibit 214 lularoe w a 0 0
- 2:18:580
- 2:18:5945 sorry 41 526
- 2:19:10and this email has been sent to
- 2:19:13markey martinez and bob allender
- 2:19:18you mentioned that markie martinez
- 2:19:20became
- 2:19:22your assistant at some point is that
- 2:19:23right
- 2:19:25an assistant an assistant who did she
- 2:19:27assist
- 2:19:29myself
- 2:19:32the leadership development team
- 2:19:34and art mcgrecken
- 2:19:36when you say leadership development team
- 2:19:39are you referring to the team that we
- 2:19:41discussed earlier that included ben
- 2:19:43christian
- 2:19:45and will yes
- 2:19:49nick mullen
- 2:19:50that's his last name
- 2:19:52well
- 2:19:52mcmullen okay just came in line
- 2:19:56i couldn't think of it earlier
- 2:19:58proud of myself good work
- 2:20:00oh thanks
- 2:20:10so in this email
- 2:20:15it appears to be a draft email that will
- 2:20:17be sent to
- 2:20:19community class speakers what are what
- 2:20:21are community classes
- 2:20:23i'd have to read this email
- 2:20:33so
- 2:21:03so
- 2:21:17community classes were
- 2:21:19breakout sessions at envision
- 2:21:21or at our
- 2:21:24yep says vision setting
- 2:21:27in the subject line
- 2:21:32so these would be class top books
- 2:21:35and so these
- 2:21:38youtube videos that are linked below
- 2:21:41are those
- 2:21:43materials that lularoe created
- 2:21:46i don't know
- 2:21:48and
- 2:21:49under presentation about the third
- 2:21:52bullet down bob allender's email is
- 2:21:56listed
- 2:21:58in general
- 2:22:00if a retailer presentation retailer
- 2:22:03prepared presentation came into you
- 2:22:09and you forwarded it to bob allender
- 2:22:11could that have been for
- 2:22:13the purpose of
- 2:22:16having it presented at a
- 2:22:19event
- 2:22:24yes
- 2:22:32and the very last topic on the second
- 2:22:34page ending in 41527
- 2:22:37it lists a youtube video
- 2:22:41that appears to have the title
- 2:22:43leadership replication
- 2:22:45we discussed leadership replication
- 2:22:48earlier um
- 2:22:52in general did lularoe
- 2:22:56train
- 2:22:57or make available trainings to ifrs on
- 2:23:00leadership replication
- 2:23:12i don't recall
- 2:23:29what was kim roy lance's involvement
- 2:23:32in advising on the leadership bonus plan
- 2:23:46i don't know
- 2:23:49do you recall any instances where she
- 2:23:51provided information
- 2:23:56for you or others to loop at lularoe
- 2:24:00to
- 2:24:01use in
- 2:24:06marketing or training materials
- 2:24:12can you repeat that question
- 2:24:16do you recall any instances where she
- 2:24:18provided information for you or others
- 2:24:20at lularoe
- 2:24:22to use in marketing or training
- 2:24:23materials
- 2:24:28i don't recall
- 2:24:49oh
- 2:25:04so
- 2:25:10i'm marking as exhibit 214
- 2:25:14this is 2 15. sorry 2 15.
- 2:25:17thank you
- 2:25:19llr-wa00023329
- 2:25:28is
- 2:25:32your email address
- 2:25:36it's a personal email address
- 2:25:38why would
- 2:25:40this email have been forwarded to your
- 2:25:42personal email address
- 2:25:54i don't recall
- 2:25:55did you ever forward emails from your
- 2:25:58work email address to your personal
- 2:26:00email address so that you could work at
- 2:26:02things
- 2:26:03at home for example
- 2:26:12i don't recall
- 2:26:16did you ever use
- 2:26:28if i did it wasn't purposeful
- 2:26:33if you look at the second page of the
- 2:26:35email
- 2:26:36llr wa000-23330
- 2:26:42there's a section that says from kim
- 2:26:45is that kim gordon's
- 2:26:49i don't know
- 2:26:52in 2014 are you aware of any other kim's
- 2:26:56who are involved in the river business
- 2:26:58as a retailer or as an employee
- 2:27:10i don't
- 2:27:14recall are there any other kims
- 2:27:18who are mentors aside from kim vrylance
- 2:27:32no
- 2:27:43who's doug rylance
- 2:27:54kim's husband kim roy lance's husband
- 2:27:58and kim roy lance is a mentor right
- 2:28:06yes is doug roy lance
- 2:28:11officially registered as an ifr or does
- 2:28:14he just participate as a spouse of an
- 2:28:16ifr in lularoe
- 2:28:20spouse of an ifr
- 2:28:23have you met drunk
- 2:28:33yes
- 2:28:42did kim or doug roy lance
- 2:28:46ever
- 2:28:47serve as an advisor to lularoe
- 2:28:51on the
- 2:28:55independent fashion retailer program
- 2:29:05i don't know
- 2:29:23i the court reporter has handed you
- 2:29:25exhibit 216
- 2:29:28llr-wa002397
- 2:29:31[Music]
- 2:29:40did you receive this email from douglas
- 2:29:48i don't recall
- 2:29:54did he ask you to send
- 2:29:56did you ask him to send this monthly
- 2:29:59compensation plan document to you
- 2:30:06remember the name of the tour
- 2:30:11i think this was one of our first stops
- 2:30:15nobody ever did it was our first kind of
- 2:30:18educational seminar
- 2:30:20um
- 2:30:22who else aside from
- 2:30:24you
- 2:30:26kim and doug
- 2:30:28do you recall
- 2:30:29attending that educational
- 2:30:32tour stop seminar
- 2:30:34couple retailers
- 2:30:36justin lyon
- 2:30:38mark and dan is there was there anyone
- 2:30:41else from home office who attended
- 2:30:45no
- 2:30:49and was this particular
- 2:30:52educational tour stop
- 2:30:54only for
- 2:30:55current
- 2:30:56active retailers
- 2:30:59or was it also for
- 2:31:01people who might want to become a
- 2:31:03retailer
- 2:31:06current active retailers
- 2:31:09aside from spouses
- 2:31:11of current active retailers do you
- 2:31:13recall
- 2:31:15any other non-retailers
- 2:31:19or non-lularoe employees attending this
- 2:31:22particular educational
- 2:31:24tour seminar
- 2:31:33no
- 2:31:36i think we're at a good breaking point
- 2:31:38what time is that
- 2:31:39it is 12 36 we're going record at 12 46
- 2:31:45pm
- 2:31:59we are back on the record at 1 26
- 2:32:04p.m please continue
- 2:32:10so earlier today we talked about your
- 2:32:13involvement
- 2:32:16in
- 2:32:17helping to plan some trainings for
- 2:32:18retailers
- 2:32:20um do you recall ever giving a training
- 2:32:22on social media
- 2:32:28i don't recall
- 2:32:37thank you
- 2:32:48the court reporter has
- 2:32:51handed you exhibit 218 llr wa
- 2:32:5500023084
- 2:33:00and if you turn to the second page
- 2:33:04of the email which you appeared to email
- 2:33:06to yourself um
- 2:33:11around one o'clock it says social media
- 2:33:13the importance of social media by kenny
- 2:33:16and justin
- 2:33:1820 minutes does this refresh your
- 2:33:20recollection as to whether you ever gave
- 2:33:23a training on social media
- 2:33:26no it doesn't
- 2:33:29do you
- 2:33:30know what this
- 2:33:32january 24 kickoff agenda is
- 2:33:42i don't recall
- 2:33:48as vp of social media sorry as vp of
- 2:33:52sales
- 2:33:55is social media
- 2:33:58an important aspect of marketing
- 2:34:02and selling the real product
- 2:34:05at this time i was not dps sales
- 2:34:07sure but today
- 2:34:09is that your opinion that social media
- 2:34:12is an important
- 2:34:14tool that retailers can use to market
- 2:34:17and distribute their product
- 2:34:20yes
- 2:34:25in january
- 2:34:262014
- 2:34:29were there others at lularoe
- 2:34:32who were more knowledgeable than you
- 2:34:34about social media
- 2:34:41yes who
- 2:34:48justin lyon
- 2:34:55did justin spearhead lularoe's social
- 2:34:58media
- 2:34:59strategy
- 2:35:06i don't know
- 2:35:09i don't i don't recall
- 2:35:11do you know who
- 2:35:13in the early days would have been in
- 2:35:15charge of developing lularoe's social
- 2:35:17media strategy
- 2:35:26uh just a lion
- 2:35:29and at least from it appears from this
- 2:35:31email that you may have
- 2:35:37participated in a discussion
- 2:35:41or training about the importance of
- 2:35:43social media is that right
- 2:35:49i don't recall
- 2:35:52do you have any reason to doubt that
- 2:35:54this
- 2:36:02session on the importance of social
- 2:36:04media actually occurred
- 2:36:08so
- 2:36:12who are the rose customers
- 2:36:16i don't know
- 2:36:19you don't know
- 2:36:21who the company
- 2:36:23typically sells wholesale
- 2:36:25merchandise to
- 2:36:28oh i mean
- 2:36:29retailers
- 2:36:31are lularoe's customers also
- 2:36:34and consumers who purchase
- 2:36:37product from
- 2:36:39retailers
- 2:36:44i'm going to reject i
- 2:36:46i don't
- 2:36:47you're asking him for his view on who
- 2:36:49customers are or are you asking is a
- 2:36:51technical term
- 2:36:53i'm asking from his perspective
- 2:36:56in his view
- 2:36:57whether and consumers
- 2:37:00are the lero's customers
- 2:37:03you're asking
- 2:37:05if end consumers are lularoe's customers
- 2:37:08yes
- 2:37:13did you ever participate
- 2:37:15with art
- 2:37:17mccracken on any calls
- 2:37:19to leaders
- 2:37:23like individual calls to leaders
- 2:37:25yes
- 2:37:27how frequently did that occur
- 2:37:32i don't recall
- 2:37:34was it a routine
- 2:37:38task that you did like for example on a
- 2:37:40weekly basis
- 2:37:43it's as needed basis
- 2:37:46when you say as needed
- 2:37:48what would precipitate a need
- 2:37:51for you and art to have a call
- 2:37:54with retailer
- 2:37:55i would have to say as a requested
- 2:37:58basis
- 2:37:59as requested by whom
- 2:38:04retailers
- 2:38:06so you and art would
- 2:38:08call retailers at their request
- 2:38:13yes
- 2:38:17and you know generally speaking
- 2:38:20what types of topics did you discuss
- 2:38:22with retailers on these calls
- 2:38:31how they can strengthen their business
- 2:38:34[Applause]
- 2:38:36did you ever address
- 2:38:39problematic conduct with retailers
- 2:38:42on these schools
- 2:38:53sometimes
- 2:38:55um what kind of behavior
- 2:38:58would you qualify as
- 2:39:00problematic that would precipitate a
- 2:39:02call
- 2:39:04i don't recall
- 2:39:07would for example not attending
- 2:39:09leadership
- 2:39:11be a reason to have a call with a leader
- 2:39:21yes
- 2:39:23and why was that a problem
- 2:39:38because they
- 2:39:40were taught to teach and help those
- 2:39:43retailers that they brought into the
- 2:39:44business
- 2:39:46to help them to succeed
- 2:39:48in their retail business
- 2:39:51and at those leadership events
- 2:39:53there were education
- 2:39:55and resources given
- 2:39:57that would best help them
- 2:40:00help those retailers
- 2:40:02that they are responsible
- 2:40:04for let's talk about the responsibility
- 2:40:09of leaders for a minute
- 2:40:11um
- 2:40:13lularoe has a
- 2:40:15leadership bonus plan right
- 2:40:20yes
- 2:40:22and as part of that leadership bonus
- 2:40:24plan there are certain
- 2:40:28are there any written requirements that
- 2:40:30leaders are required to abide by
- 2:40:41i don't know
- 2:40:42i don't recall
- 2:40:50what type of education
- 2:40:53and resources
- 2:40:57does the liberal provide to leaders
- 2:41:01let's say leadership principles
- 2:41:04what do you mean by leadership
- 2:41:05principles
- 2:41:07principles to help them serve
- 2:41:10help them
- 2:41:11[Music]
- 2:41:13help the retailers
- 2:41:14help them
- 2:41:17help others not themselves
- 2:41:20um so so when you say serve can you
- 2:41:23explain
- 2:41:24that to me a little bit more
- 2:41:26so when i think of
- 2:41:29if i'm going to serve you
- 2:41:31i want to get to know you better
- 2:41:33understand what your desires are
- 2:41:36what your needs are
- 2:41:38if i can be at any service to help you
- 2:41:40get
- 2:41:41what your desires are and what you need
- 2:41:43and so in little row
- 2:41:45if there's a retailer
- 2:41:47that has a desire to choose lularoe to
- 2:41:49be a business for some kind of reason
- 2:41:52as a leader
- 2:41:54i want to get to know that and see how i
- 2:41:56can assist
- 2:41:57in helping you
- 2:41:59achieve your goal
- 2:42:00and what you hope
- 2:42:02to achieve
- 2:42:03as you choose it
- 2:42:04into the row so does serving
- 2:42:08also involve training
- 2:42:11or providing guidance
- 2:42:13it could
- 2:42:16um are the what else could it involve
- 2:42:19aside from training and guidance
- 2:42:25community
- 2:42:26camaraderie
- 2:42:29support support
- 2:42:32anything else
- 2:42:36nothing that comes to mind right now
- 2:42:40i'm sorry
- 2:42:42keep moving it's okay it's a long day
- 2:42:45i'm good
- 2:42:54can you tell me what the make good
- 2:42:56program is
- 2:42:59i don't recall
- 2:43:01do you recall what the happiness policy
- 2:43:03is
- 2:43:08i don't recall
- 2:43:11did the make good program have to do
- 2:43:13with
- 2:43:17addressing defective product
- 2:43:22i don't recall
- 2:43:28you mentioned earlier that sometimes
- 2:43:32as vp of sales and as a member of the
- 2:43:35executive team
- 2:43:36you're asked asked for input is that
- 2:43:39right
- 2:43:42yes
- 2:43:57um you had mentioned earlier that
- 2:44:00sometimes you helped planned
- 2:44:02the agenda for leadership
- 2:44:04um
- 2:44:06in may 2017
- 2:44:10did you help plan the agenda
- 2:44:12for leadership
- 2:44:17i don't recall
- 2:44:25on the next page you'll see a text in
- 2:44:27green this is on the page ending in
- 2:44:29eight three six nine nine
- 2:44:32it appears that mark writes can you come
- 2:44:34to wyoming wednesday afternoon
- 2:44:37and return thursday
- 2:44:39when he first served wyoming is he
- 2:44:41referring to the
- 2:44:44ranch i don't know
- 2:44:48um
- 2:44:49and then later on in the second bubble
- 2:44:52he says austin and mike are already
- 2:44:54coming
- 2:44:55do you have any idea who mike is
- 2:45:01i don't
- 2:45:04um
- 2:45:04could austin be austin's denim
- 2:45:11i
- 2:45:13do you know of any other
- 2:45:15mics who work at bularo
- 2:45:22yes
- 2:45:24can you name them
- 2:45:27not all of them
- 2:45:31do you have any idea which mic this
- 2:45:33might be
- 2:45:37i don't
- 2:45:43so if you look at the page ending in
- 2:45:45eight three seven zero zero
- 2:45:48there's a tax chain starting below the
- 2:45:50date tuesday may 16 2017.
- 2:46:04do you see it
- 2:46:06it appears
- 2:46:10do you recall what was discussed on this
- 2:46:14conference call with austin
- 2:46:17and mark
- 2:46:21i do not recall
- 2:46:43jesus
- 2:46:57can you give me some more water
- 2:47:00no this one should be fine right now
- 2:47:02they haven't put any more ice in it
- 2:47:06thank you
- 2:47:25giving us two things yes i am throwing a
- 2:47:28monkey wrench in the process
- 2:47:30okay
- 2:47:41so i've just handed you two documents
- 2:47:44one is
- 2:47:46a document that has been previously
- 2:47:48marked as exhibit 20.
- 2:47:50and the document with the binder clip
- 2:47:54i am marking as exhibit 223
- 2:48:06if you turn to the second page
- 2:48:09of the exhibit
- 2:48:1120.
- 2:48:22there appears to be
- 2:48:24several charts
- 2:48:26of rankings
- 2:48:29of ifrs is that right
- 2:48:35it appears so
- 2:48:52in 2015
- 2:48:54do you know what metric was used to
- 2:48:56determine
- 2:48:58who
- 2:49:00was the top overall
- 2:49:09i don't recall
- 2:49:14who
- 2:49:15at lularoe would know
- 2:50:13i don't know
- 2:50:15um if you turn to document that i've
- 2:50:18merged as exhibit 223
- 2:50:21if you turn to the page ending in one
- 2:50:24two one three seven
- 2:50:26are you done with this
- 2:50:27uh
- 2:50:28i'm done with that one yes
- 2:50:35where am i going um to the sixth page
- 2:50:37which ends in one two one three seven
- 2:50:50there's three it appears that there are
- 2:50:52three different
- 2:50:54acknowledgements on this page one says
- 2:50:56top earners
- 2:50:57one says ordered most and one says top
- 2:51:00recruiters
- 2:51:02do you have any idea as to what the
- 2:51:04metrics are
- 2:51:06to determining
- 2:51:08who the top earner is who ordered most
- 2:51:12and who the top recruiters
- 2:51:14are
- 2:51:30no
- 2:51:34um so the email that we're looking at is
- 2:51:36from january 23 2015.
- 2:51:39the one we looked at previously in
- 2:51:42exhibit 20 is from june 22 2015.
- 2:51:46are you aware of any changes
- 2:51:49in the way
- 2:51:51lularoe determined who its top retailers
- 2:51:54were in that period
- 2:51:57no
- 2:52:10so
- 2:52:14are you done with these yeah
- 2:52:43i've marked it as exhibit
- 2:52:45224
- 2:52:48llr-wa00010916
- 2:53:01i want to look at the
- 2:53:03bottom email first
- 2:53:05dated january 26 2018 at 3 19 pm from
- 2:53:09christian w do you see that
- 2:53:13yes is christian w christian white
- 2:53:20yes
- 2:53:21and
- 2:53:23he reported you at this time in 2018 is
- 2:53:25that right
- 2:53:32no
- 2:53:33who did he report to
- 2:53:38ben ward
- 2:53:41did ben ward report to you
- 2:53:46yes
- 2:53:49and christian writes hello per kenny's
- 2:53:51request i plan to post this to the
- 2:53:54mentor page
- 2:54:04and then there's a message that's listed
- 2:54:05underneath that
- 2:54:17was
- 2:54:21do you know what the mentor page is
- 2:54:24the facebook page
- 2:54:27is it a facebook page that's run by
- 2:54:28lularoe
- 2:54:53you repeat that real quick
- 2:54:55please is it a facebook page that's by
- 2:54:58lularoe
- 2:55:00yes
- 2:55:03do you use the facebook page sorry does
- 2:55:06lularoe use the facebook page
- 2:55:09that we just mentioned to communicate
- 2:55:11with mentors
- 2:55:19to communicate some things yes what
- 2:55:22kinds of things
- 2:55:25does it use the facebook
- 2:55:28mentors page to communicate
- 2:55:31i like this message here
- 2:55:36and is this a message
- 2:55:38sorry how would you characterize
- 2:55:40or categorize this type of message
- 2:55:43is it a training message
- 2:55:47i would categorize as
- 2:55:52we are seeking their involvement and
- 2:55:55help
- 2:56:01does lularoe have
- 2:56:06pages similar to this mentors page
- 2:56:10for coaches
- 2:56:15yes
- 2:56:16um do is there a separate
- 2:56:19page that's similar to this mentors page
- 2:56:21for trainers
- 2:56:26yes
- 2:56:30is there
- 2:56:31a page that is similar to this mentors
- 2:56:34page for all retailers
- 2:56:40no
- 2:56:48so
- 2:56:49who's aaron lewis
- 2:56:53[Music]
- 2:56:54i established that earlier
- 2:56:56sorry i forgot can you remind me he's on
- 2:56:58my team he's on your team okay and a
- 2:57:00direct report
- 2:57:02yes
- 2:57:10did you ask him to run these numbers on
- 2:57:12coaches
- 2:57:15i'd have to look at these numbers
- 2:58:11uh
- 2:58:29and i already have a question pending
- 2:58:31but i have another question now that
- 2:58:33you're looking at the spreadsheet
- 2:58:35about what
- 2:58:37it means when it says active under
- 2:58:39customer status
- 2:59:10so
- 2:59:16repeat the first question please
- 2:59:21did you ask him to run these numbers on
- 2:59:24coaches
- 2:59:55it's okay if you don't remember
- 2:59:57i don't remember okay
- 2:59:59um
- 3:00:00hold the record
- 3:00:01at 2 42 pm
- 3:00:13back in record at 2 51 p.m please
- 3:00:16continue
- 3:00:28at some point
- 3:00:30around 2015 or 2016 did the liberal
- 3:00:32experience an increase in defective
- 3:00:35clothing
- 3:00:40i don't recall
- 3:00:42if lularoe had experienced an increase
- 3:00:45in defective clothing how would have
- 3:00:46that affected your job at lularoe
- 3:00:53calls for speculation relax foundation
- 3:00:57go ahead and answer if you're able yeah
- 3:00:59i don't i wouldn't know
- 3:01:01in general
- 3:01:02how
- 3:01:03as vp of sales
- 3:01:05how does defective clothing affect
- 3:01:10brand
- 3:01:14same rejection
- 3:01:18let me try again
- 3:01:24in your roles vp of sales
- 3:01:27is part of your
- 3:01:29role
- 3:01:30the branding of the little merchandise
- 3:01:31and creating the vulnerable brand
- 3:01:36no
- 3:01:37okay whose job at lularoe
- 3:01:41is it to focus on branding
- 3:01:46marketing
- 3:01:48marketing is led by justin lyon is that
- 3:01:50right
- 3:01:51currently by lauren simpson okay and so
- 3:01:55justin reports to lauren
- 3:01:58yes
- 3:02:01um prior to lauren joining who handled
- 3:02:04branding at lularoe
- 3:02:07justin lyon
- 3:02:10are you aware of anyone else who played
- 3:02:12a role in branding at lularoe aside from
- 3:02:14justin lyon and lauren simpson
- 3:02:20justin's team
- 3:02:22do you know who justin's direct reports
- 3:02:25are
- 3:02:27no
- 3:02:28is there anyone who worked on your team
- 3:02:31who also worked
- 3:02:32at any point on justin's team
- 3:02:38no
- 3:02:55hmm
- 3:03:13so
- 3:03:33so i want to go back to
- 3:03:36tracking retail
- 3:03:37earlier you talked about lularoe's
- 3:03:39capability
- 3:03:41of tracking
- 3:03:42retail sales to consumers
- 3:03:45and so i just want to make sure i have a
- 3:03:46correct understanding of when
- 3:03:49lularoe
- 3:03:51was able to
- 3:03:52track retail sales to consumers um so in
- 3:03:562013 did lularoe make any effort to
- 3:03:59track retail sales to consumers
- 3:04:02okay just so we're clear
- 3:04:05earlier you were saying that the
- 3:04:08definition of consumers was
- 3:04:11retailers so now you're talking about
- 3:04:13using end users sorry let me rephrase
- 3:04:15that and
- 3:04:17have you heard of the term permanent
- 3:04:19breakaway
- 3:04:22in the context
- 3:04:24of a team
- 3:04:28what do you mean by team
- 3:04:30a retail team for example
- 3:04:38i don't recall that term
- 3:04:41um what happens to
- 3:04:45a retailer's team
- 3:04:48if a leader leaves lularoe
- 3:04:54object calls for speculation
- 3:04:57pardon me last wax foundation
- 3:05:03do you want to ask it a different way
- 3:05:05do you understand the question
- 3:05:09you can repeat that question
- 3:05:12what happens to a retailer's team if a
- 3:05:15leader leaves lulu
- 3:05:19when
- 3:05:24um
- 3:05:25let's start with today
- 3:05:29same objection
- 3:05:38let's talk about the cruise for a moment
- 3:05:43what is the lularoe cruise
- 3:05:46um
- 3:05:48we have a cruise it's an incentive trip
- 3:05:51for those that
- 3:05:54achieve it
- 3:05:55how do you achieve
- 3:05:57the cruise
- 3:05:59when
- 3:06:00um let's start in 2014.
- 3:06:04i don't know if we had a cruise in 2014.
- 3:06:07if we did i didn't i don't recall
- 3:06:10your document
- 3:06:12if there was i wasn't on it
- 3:06:17what's the first cruise you remember
- 3:06:18attending
- 3:06:20actually the first cruise that i
- 3:06:21remember i was i was the one holding
- 3:06:23down the fort at the row
- 3:06:26my wife was pregnant
- 3:06:28so we couldn't go
- 3:06:30fair enough yeah
- 3:06:33so that was the one i remember
- 3:06:35but i believe there may have been one
- 3:06:37before that one was that
- 3:06:39was that in
- 3:06:402015 i'll see my son's turning five this
- 3:06:44year so it'd be 2015 yeah
- 3:06:49nope he's turning six this year so it'd
- 3:06:51be 2014.
- 3:06:53so 2014 is likely the one that you
- 3:06:55skipped yes
- 3:06:57yes
- 3:06:58yeah because he was born in march
- 3:07:00and when does the cruise typically occur
- 3:07:02march april
- 3:07:03february march april
- 3:07:05around that time of year wouldn't be
- 3:07:07good to deliver a baby on a vote
- 3:07:11no
- 3:07:11[Music]
- 3:07:14thank you
- 3:07:16what number is that
- 3:07:17227
- 3:07:19so i've just handed you exhibit
- 3:07:22227 llr dash wa000
- 3:07:27oh there it is
- 3:07:28two four one
- 3:07:45um
- 3:07:56so
- 3:08:12228.
- 3:08:14i'm marking exhibit 228 which is dates
- 3:08:18numbered llr-wa00027230
- 3:08:31do you know who lula wrote tina toth is
- 3:08:38i don't recall
- 3:08:47um based on the context of an email
- 3:08:50it appears that she may have been in ifr
- 3:08:52is that right
- 3:08:54let me read the email sure
- 3:09:23so
- 3:09:38so
- 3:09:48i would assume
- 3:09:57i want to talk for a moment about some
- 3:09:58of the expectations of being a mentor
- 3:10:02aside from the written requirements
- 3:10:05of achieving certain metrics
- 3:10:08what
- 3:10:09other responsibilities
- 3:10:12does a mentor have with regards to their
- 3:10:14team
- 3:10:20we would hope
- 3:10:22that they would take an interest
- 3:10:24in each team member
- 3:10:26as much as they're capable of
- 3:10:29as i get to know them
- 3:10:31as an individual
- 3:10:33i know why they chose little row
- 3:10:35in this business
- 3:10:36and what they want to achieve and what
- 3:10:38their goal is
- 3:10:39and in doing so
- 3:10:41how they can assist help support
- 3:10:44any way possible
- 3:10:46to help that retailer
- 3:10:47achieve those goals
- 3:10:50is the requirement that you
- 3:10:52sorry is what you just described
- 3:10:54also the expectation
- 3:10:57of
- 3:10:58coaches
- 3:11:00i would hope that that would be for
- 3:11:03anyone willing
- 3:11:04to
- 3:11:07that wants to have a team
- 3:11:09that they have an interest
- 3:11:11and
- 3:11:13their retailers
- 3:11:14in helping them
- 3:11:16in this business
- 3:11:18um so that hope or expectation that you
- 3:11:20just described it would
- 3:11:23you would hope that
- 3:11:24all leaders would
- 3:11:26be interested in
- 3:11:28that of course
- 3:11:40as part of that responsibility
- 3:11:44our leaders
- 3:11:46responsible for answering the questions
- 3:11:52that someone on their downline or team
- 3:11:54might have about
- 3:11:56the independent fashion retailer program
- 3:11:59if they offer it
- 3:12:05are leaders ever responsible for
- 3:12:07communicating
- 3:12:10official messages from lularoe to their
- 3:12:13downlines
- 3:12:17we rely on our leaders
- 3:12:19to be able to share information
- 3:12:22that would be a benefit to all retailers
- 3:12:25to be able to help everyone to succeed
- 3:12:28we don't have a middle management
- 3:12:30department
- 3:12:31and so therefore we rely on those
- 3:12:33leaders
- 3:12:34and their bonuses
- 3:12:36are paid for them
- 3:12:37to help
- 3:12:38their team in any way possible
- 3:12:41whether it's communication whether it's
- 3:12:44education
- 3:12:45whether it's an interest in them
- 3:12:48and somehow to help them and what they
- 3:12:50want to achieve
- 3:12:51here at lularoe
- 3:12:57have you heard the term getting water to
- 3:13:00the end of the road yes
- 3:13:03what does that term
- 3:13:04mean to you
- 3:13:09i think of a farmer
- 3:13:11i think of a farmer planting corn
- 3:13:15you receive corn
- 3:13:17there's rows and rows of corn
- 3:13:19in each row you have to you have to
- 3:13:21water every single
- 3:13:24stalk of corn
- 3:13:26and so you open
- 3:13:28the water gates at a certain point
- 3:13:31and eventually the water starts going
- 3:13:33down each row
- 3:13:35hopefully to the end of each row
- 3:13:38to that very last stalk
- 3:13:40of
- 3:13:40corn and in the same way
- 3:13:44we think of that as communication
- 3:13:47hoping that
- 3:13:48as we communicate maybe with retailers
- 3:13:51or leaders or whoever
- 3:13:54mainly leaders i would say
- 3:13:56in this case
- 3:13:58that they would therefore communicate
- 3:14:00those same things to the very
- 3:14:04down the line to each retailer to the
- 3:14:05very last retailer
- 3:14:07and therefore the concept of getting
- 3:14:10water to the end of the row
- 3:14:14are you aware of any
- 3:14:16instances at your time at lularoe
- 3:14:19in which
- 3:14:21messaging didn't make it from leaders
- 3:14:25to
- 3:14:27the
- 3:14:28end of the row i don't recall
- 3:14:32did you ever have concerns about
- 3:14:36the messages that for example mentors
- 3:14:38were supposed to communicate
- 3:14:40getting
- 3:14:43distorted as they were getting
- 3:14:44communicated
- 3:14:46down to
- 3:14:47downline retailers
- 3:14:49not that they recall
- 3:14:57has lularoe ever considered
- 3:15:05doing other channels of
- 3:15:07messaging aside from using mentors
- 3:15:12to communicate
- 3:15:13for example changes to policies
- 3:15:16we always have
- 3:15:18what kinds of
- 3:15:21communication methods have you used
- 3:15:24email
- 3:15:27webinar
- 3:15:29phone calls
- 3:15:33facebook group pages
- 3:15:37anything retail the back office
- 3:15:43communication places
- 3:15:46to get multiple channels for each
- 3:15:48retailer to know
- 3:15:49any updates changes
- 3:15:52communications
- 3:15:53daily weekly
- 3:15:56it doesn't just throw go through
- 3:15:59leaders it never does never has
- 3:16:50[Music]
- 3:16:52thank you
- 3:17:04so i'm marking as exhibit 229
- 3:17:10llr-wa
- 3:17:26so i want to ask you about that first
- 3:17:27text from lauren simpson
- 3:17:34when lauren
- 3:17:36do you know what the sales and
- 3:17:37leadership team is
- 3:17:43yes
- 3:17:44what is it
- 3:17:47it's the sales and leadership team
- 3:17:50are you a member of the sales and
- 3:17:51leadership team
- 3:17:54i am
- 3:17:55does lauren lead the sales and
- 3:17:57leadership team
- 3:18:04a part of it
- 3:18:08who else leads it
- 3:18:15i do
- 3:18:21take a quick break
- 3:18:24we're going on the record at 3 49
- 3:18:27pm
- 3:18:37back on record at 3 58 pm please
- 3:18:41continue
- 3:18:47so earlier we talked about your role in
- 3:18:502014
- 3:18:51and how it was very fluid
- 3:18:54and
- 3:18:55you did
- 3:18:57what you needed
- 3:18:58to
- 3:19:00help start the business
- 3:19:02is that right correct
- 3:19:05and so in 20 in 2014
- 3:19:10never mind
- 3:19:13okay
- 3:19:22[Applause]
- 3:19:27so
- 3:19:40why are you laughing in philadelphia
- 3:19:43that was one of the emails you mentioned
- 3:19:45right
- 3:19:49do you still use that email address
- 3:19:53not that i know of
- 3:19:59so i just handed you exhibit 230 llr-wa
- 3:20:04000-23618
- 3:20:15and this email mentions
- 3:20:20the lularoe business opportunity hall
- 3:20:24whose idea was it to do the lularoe
- 3:20:26business opportunity hall
- 3:20:30mark stem dan stidham
- 3:20:34did they occasionally ask for your help
- 3:20:37in helping to
- 3:20:39run it
- 3:20:41to set it up
- 3:20:48and according to this email in
- 3:20:51april 2014
- 3:20:53it appears that they were approximately
- 3:20:5715 minute calls hosted every tuesday and
- 3:21:00thursday at 4 pm pacific standard time
- 3:21:02is that correct
- 3:21:05what appears here yes
- 3:21:11do you recall
- 3:21:13sorry do you know if lularoe
- 3:21:18ever started hosting these calls
- 3:21:20less frequently than twice a week
- 3:21:26i believe so
- 3:21:28i don't remember when though
- 3:21:30don't recall when it when that happened
- 3:21:33but you do remember
- 3:21:34the calls becoming less frequent yes
- 3:21:37um and do you recall what the change to
- 3:21:40frequency was like did it go for example
- 3:21:42to once a week or once every other week
- 3:21:44yeah i don't recall okay
- 3:21:50as your role grew
- 3:21:55and the business
- 3:21:57grew
- 3:22:00did your role with respect to business
- 3:22:02opportunity calls change
- 3:22:08yes
- 3:22:08how did it change
- 3:22:12i don't recall
- 3:22:29okay
- 3:22:46you organized it
- 3:22:49looks good
- 3:22:51i think i'm moving this
- 3:22:54off
- 3:22:58so i apologize i only have one copy of
- 3:23:00this email so i'm just going to give it
- 3:23:01to you honey
- 3:23:03this has been previously marked
- 3:23:05as exhibit 31
- 3:23:09and it is an email from
- 3:23:11you
- 3:23:12to lindsay wheeler
- 3:23:19can you tell me what you are asking
- 3:23:22of lindsay in this email
- 3:23:25let me see if i can find it
- 3:23:34you can take a moment to review
- 3:23:36the exhibit once your console is done
- 3:23:38okay
- 3:24:10sorry can you repeat my question
- 3:24:16can you tell me what you are asking of
- 3:24:18lindsay in this email
- 3:24:23it appears to host the opportunity call
- 3:24:27um so it appears that you're asking her
- 3:24:29to host the opportunity call in 2015
- 3:24:34yes
- 3:24:38you can put that document aside
- 3:24:58i just handed you exhibit 231
- 3:25:01llr dash wa
- 3:25:04zero zero zero two three four
- 3:25:07three eight
- 3:25:10is jody keach
- 3:25:12a retailer
- 3:25:17yes
- 3:25:19and then in this email are you asking
- 3:25:22her
- 3:25:22to participate in an opportunity hall
- 3:25:31well it's not from me but at salutations
- 3:25:33says it's me
- 3:25:41so i don't recall
- 3:25:52um this email also says i attach our
- 3:25:55updated lularoe fashion consultant
- 3:25:58business overview document overview
- 3:26:00document for your reference
- 3:26:03and there's a document attached that's
- 3:26:05dated
- 3:26:07march 6 2014.
- 3:26:12was this a document that you typically
- 3:26:14circulated to
- 3:26:16retailers who were asked to participate
- 3:26:20in lularoe opportunity pulse
- 3:26:32i don't recall
- 3:26:35um prior to a retailer participating in
- 3:26:38an opportunity call
- 3:26:40um
- 3:26:41did you
- 3:26:42do anything to help them prepare for the
- 3:26:44opportunity called
- 3:26:46object blacks foundation
- 3:26:49i don't recall
- 3:26:52in general
- 3:26:55before you or someone on your jeans
- 3:26:59have someone participate in an official
- 3:27:02little brook hall
- 3:27:04purchase a lularoe call
- 3:27:06sorry let me let me rephrase okay
- 3:27:13in general
- 3:27:18when you or someone on your team ask
- 3:27:20someone
- 3:27:21to participate in a little call
- 3:27:24do you do anything to prepare them for
- 3:27:26that call
- 3:27:27objection likes foundation
- 3:27:32no
- 3:27:34so you never
- 3:27:36have you ever helped
- 3:27:37prepare someone
- 3:27:40for
- 3:27:40an official liberal call
- 3:27:45not that i recall
- 3:27:57so you mentioned earlier that
- 3:27:58your team handles leadership development
- 3:28:04does leadership development
- 3:28:06involve
- 3:28:08helping to plan calls for retailers
- 3:28:13no
- 3:28:20what does it involve
- 3:28:25what does what involve leadership
- 3:28:26development both
- 3:28:30it involves
- 3:28:32helping
- 3:28:33those retailers
- 3:28:35that have a team
- 3:28:38to learn how to best serve those team
- 3:28:40members
- 3:28:42at what they want to achieve in this
- 3:28:44business
- 3:28:45to get to know them to understand them
- 3:28:48and to support in any way possible if
- 3:28:51that's what that retailer would like
- 3:28:53from that leader
- 3:28:54got it so when i say leadership
- 3:28:55development you have a very specific
- 3:28:57definition
- 3:28:58okay thank you for clarifying um
- 3:29:05does your team
- 3:29:07help facilitate
- 3:29:09opportunity calls
- 3:29:13no
- 3:29:14has your team ever helped facilitate
- 3:29:16opportunities
- 3:29:20yes
- 3:29:23in those instances where your team in
- 3:29:26the past has helped facilitate
- 3:29:27opportunity calls
- 3:29:32how typically
- 3:29:34has your team prepared
- 3:29:37retailers
- 3:29:39who were asked to participate in those
- 3:29:41calls to host those calls
- 3:29:47you repeat that please
- 3:29:49in those instances where your team in
- 3:29:51the past has helped facilitate
- 3:29:53opportunity calls how typically has your
- 3:29:56team prepared retailers who were asked
- 3:29:59to participate in those calls to host
- 3:30:01those calls
- 3:30:08i don't know
- 3:30:12when did lularoe stop doing opportunity
- 3:30:14calls
- 3:30:20i don't recall
- 3:30:22but at some point they did stop
- 3:30:30yes has the function of an opportunity
- 3:30:32called been replaced by another
- 3:30:35type of call or video or broadcast
- 3:30:42no
- 3:31:01thank you
- 3:31:11i've marked exhibit 32
- 3:31:13[Music]
- 3:31:14llrwa00023496
- 3:31:22232.
- 3:31:24sorry 232.
- 3:31:36is hud just in line
- 3:31:40yes
- 3:31:41is that his nickname
- 3:31:45um he's my brother-in-law
- 3:31:48and so
- 3:31:50that is his nickname
- 3:31:51why do you call
- 3:31:52mud he was given that name long before i
- 3:31:56knew him and so when he first became a
- 3:31:59part of our family
- 3:32:01that was his name and
- 3:32:03once we found out that his name was
- 3:32:05justin we're like
- 3:32:07no your hud you don't we don't know you
- 3:32:09as justin someone said hey justin he's
- 3:32:11like what
- 3:32:13he has a funny story about it
- 3:32:16it's okay i don't need to know the story
- 3:32:17you don't want to
- 3:32:24um and it appears in this email you're
- 3:32:26asking
- 3:32:27justin to review
- 3:32:29an email is that right
- 3:32:32it appears
- 3:32:37are we down there
- 3:32:38yeah i mean i kind of want to know the
- 3:32:40inside joke but i'm not going to ask so
- 3:32:42maybe after
- 3:32:43off off
- 3:32:45the record
- 3:32:48and you've never had any other
- 3:32:50interactions with triangle capital llc
- 3:32:53nope
- 3:33:10the time
- 3:33:40in 2016 did you organize a call to
- 3:33:43action meeting in scottsdale arizona
- 3:33:49when
- 3:33:50in august of 2016.
- 3:33:55what meeting
- 3:33:57a call to action
- 3:33:59from mark and jam call to action
- 3:34:03okay
- 3:34:05yeah
- 3:34:21i've marked exhibit
- 3:34:232
- 3:34:2534.
- 3:34:29llrwa00014607
- 3:34:40does this refresh your recollection as
- 3:34:43to whether you in
- 3:34:45august 2016 helped organize a call to
- 3:34:48action
- 3:34:49meeting in scottsdale arizona
- 3:34:52let me read this
- 3:34:54sure please
- 3:35:48will you please
- 3:35:55does this refresh your recollection as
- 3:35:57to whether you in august 2016 help
- 3:36:00organized a call to action meeting in
- 3:36:02scottsdale arizona
- 3:36:05yes um what was your role in the meeting
- 3:36:11to send this email out
- 3:36:14who asked you to send that email out
- 3:36:18mark and diane stidham
- 3:36:22so they called the meeting
- 3:36:26yes
- 3:36:28why was the meeting a closed session
- 3:36:33i don't recall
- 3:36:39who from the executive team attended the
- 3:36:41meeting
- 3:36:44i don't recall
- 3:36:47were mentors ostrich on the meeting
- 3:36:52i think some
- 3:36:55and if you ever see her she's really
- 3:36:56good
- 3:37:03i've heard she's lost a lot of weight
- 3:37:05recently oh yeah
- 3:37:08mark
- 3:37:10thank you
- 3:37:13this was previously marked as exhibit
- 3:37:15101
- 3:37:27when did ben ward join your team
- 3:37:36i do not recall the exact date
- 3:37:38would it have been based on this email
- 3:37:41would it have been sometime around 2016.
- 3:37:44or do you think it was earlier or later
- 3:37:50i really don't recall
- 3:37:54who hired him
- 3:37:56i did
- 3:38:01what role did you hire him for
- 3:38:08to help retailers
- 3:38:10and their businesses
- 3:38:12did he have particular experience or
- 3:38:15training that made him
- 3:38:18an attractive candidate for your team
- 3:38:21yes what was that
- 3:38:24a lot of things
- 3:38:26can you describe some of them
- 3:38:29yes
- 3:38:32he comes from years
- 3:38:35of experience
- 3:38:37don't know specifically yours
- 3:38:40of door-to-door sales
- 3:38:42specifically
- 3:38:44of
- 3:38:48security systems around the us
- 3:38:51he's had tremendous experience in
- 3:38:53building
- 3:38:54teams of thousands of door-to-door
- 3:38:57salesmen
- 3:38:59in
- 3:39:00training them in leading them
- 3:39:02in leadership development
- 3:39:04in
- 3:39:06effective communication psychology
- 3:39:12and
- 3:39:13he was deemed a good candidate that
- 3:39:16would be a asset
- 3:39:18for our retailers to learn and to be
- 3:39:20guided and coached by
- 3:39:30how are we doing
- 3:39:32we're at uh six hours and ten minutes do
- 3:39:34you need a break no
- 3:39:36rock and roll power through
- 3:39:39joe good
- 3:39:41morning
- 3:39:45oh
- 3:39:46um we can take it why don't we take a
- 3:39:47quick break and then
- 3:40:02back on record at five zero two pm
- 3:40:05please continue
- 3:40:21what's university
- 3:40:26what are you talking about what do you
- 3:40:27mean university
- 3:40:30are you talking about like college no no
- 3:40:32y o u
- 3:40:34n i v
- 3:40:36e r s i h e
- 3:40:37university
- 3:40:39what are you referring to okay i think
- 3:40:42i'm
- 3:40:44quite
- 3:40:44i'm introduced um exhibit to
- 3:40:4837 lr w38 oh got it sorry 238. thank you
- 3:40:59three llr-w80013
- 3:40:59three
- 3:41:07and do you see that
- 3:41:10in the email that justin lyon
- 3:41:12sends
- 3:41:13about four lines down
- 3:41:17below i have attached links to some
- 3:41:19videos we shot last year called
- 3:41:21university videos
- 3:41:24do you know what university is
- 3:41:30i don't recall
- 3:41:32could they be training videos for ifrs
- 3:41:37i don't recall
- 3:41:41when um
- 3:41:43you it looks like in this email you
- 3:41:45emailed justin yo have you received any
- 3:41:48feedback from these videos yet
- 3:41:51do you see that
- 3:41:53yes
- 3:41:55why were you following up on these
- 3:41:56videos
- 3:41:58i don't recall
- 3:41:59do you know if these videos were ever
- 3:42:01shared with fields
- 3:42:04what's the field
- 3:42:06by field i mean retailers
- 3:42:09i don't recall
- 3:42:21as the vp of sales who would you go to
- 3:42:23if you needed to find out whether any of
- 3:42:25these videos were ever shield
- 3:42:28any of these videos were ever shared
- 3:42:30with retailers
- 3:42:31i don't know
- 3:42:33would you go to justin
- 3:42:39i mean he's here i could ask him
- 3:42:42is there a department that manages
- 3:42:46back office
- 3:42:49i don't know
- 3:42:53does your anyone within your
- 3:42:56organization manage back office
- 3:42:59i don't know
- 3:43:12so
- 3:43:38i'm marking as exhibit 239
- 3:43:40llr-wa00072081
- 3:43:53so
- 3:43:55this email in the first sentence refers
- 3:43:58to a top 100 zoom call
- 3:44:01that happened between the top 100
- 3:44:04sellers in lularoe and home office
- 3:44:06do you know what this call is
- 3:44:10i don't recall is this a recurring call
- 3:44:12that happens on a weekly
- 3:44:14basis no
- 3:44:19were you involved
- 3:44:21in the call
- 3:44:25i have to read
- 3:44:26this call
- 3:44:28do you remember anything about this call
- 3:44:33i'd have to read this whole transcript
- 3:44:36have you ever deleted
- 3:44:43a recording of a call
- 3:44:45during your time at lularoe
- 3:44:50not that i recall
- 3:45:09okay
- 3:45:20i just marked as exhibit 240
- 3:45:25zero llr-wa0 zero
- 3:45:27six one six zero four
- 3:45:43and this appears to be
- 3:45:46a chat log from a top 100 webinar is
- 3:45:49that right
- 3:45:53it appears to be
- 3:45:58i saw you looked back at the previous
- 3:46:00email
- 3:46:01um
- 3:46:02if you look at that email the subject is
- 3:46:04top 100 call
- 3:46:06in late summer and fall of
- 3:46:102018 did the liberal host top 100 calls
- 3:46:15i don't recall
- 3:46:21looking at the date of this
- 3:46:24email that i
- 3:46:26handed you to you
- 3:46:30do you recall anything from this
- 3:46:31particular call i'd have to read the
- 3:46:34entire transcript
- 3:46:45so if you look on page and the page
- 3:46:47entering in 61614
- 3:46:50it's a few pages from the end in your
- 3:46:52document
- 3:47:01we talked earlier about a comment that
- 3:47:12i'm marking as exhibit 241
- 3:47:16llr-wa0
- 3:47:23is jill nielsen your wife
- 3:47:25she is
- 3:47:29and it looks like in this email
- 3:47:33she may have been helping you with the
- 3:47:35holiday letter is that right
- 3:47:38i'd have to read this
- 3:47:40why don't you take a quick look at it
- 3:47:55okay
- 3:49:18so you repeat the question please
- 3:49:24and it looks like in this email she may
- 3:49:26have been helping you with the holiday
- 3:49:28letter is that right
- 3:49:30it appears though
- 3:49:32he hasn't shiny
- 3:49:40let's do it first
- 3:50:14so
- 3:50:28this one's remarked ready
- 3:50:54i've handed you two exhibits that have
- 3:50:56been previously marked as exhibits
- 3:50:5911 and 12.
- 3:51:03these are the same
- 3:51:10oh
- 3:51:13it's a continuous message yes okay got
- 3:51:16it
- 3:51:18sorry
- 3:51:19it's a continuous message
- 3:51:23um in exhibit 12
- 3:51:28do you know who lularoe lindsey wheeler
- 3:51:30is
- 3:51:31yes who is it
- 3:51:34a retailer okay is that
- 3:51:36the retailer lindsey wheeler
- 3:51:41um
- 3:51:46so there's multiple lindsay wheelers
- 3:51:50okay but
- 3:51:51it's a lindsay wheeler okay um
- 3:51:56looking at
- 3:51:58the picture that's posted in exhibit 11.
- 3:52:07do you see the picture of the two checks
- 3:52:10that she's posted in this instagram post
- 3:52:14yes
- 3:52:25is it against lularoe's policies to post
- 3:52:28pictures of checks from lularoe
- 3:52:36not that i know of
- 3:52:40and if you look at exhibit 12
- 3:52:44these are likes from the same post
- 3:52:51is the hand
- 3:52:54is that your instagram account
- 3:52:58yes
- 3:53:12so
- 3:53:28i'm handing you a document that has been
- 3:53:31previously marked as exhibit
- 3:53:33eighteen
- 3:53:35are you aware of the
- 3:53:38launch of the noir line in 2017
- 3:53:41yes
- 3:53:44do you recall any allegations
- 3:53:47that lularoe was unfair
- 3:53:50in the way it distributed
- 3:53:52the noir merchandise
- 3:53:54amongst retailers
- 3:53:57no
- 3:54:01are you aware of any allegations from
- 3:54:04any retailer
- 3:54:06that lularoe
- 3:54:08seemed to be
- 3:54:11providing certain retailers with the
- 3:54:14more saleable
- 3:54:16prints no
- 3:54:21as vp of sales if you were made aware
- 3:54:25of complaints about unfairness
- 3:54:28in the distribution of inventory what
- 3:54:30would you do
- 3:54:34last foundation or calls for speculation
- 3:54:36that's
- 3:54:37incomplete hypothetical
- 3:54:39can you repeat the question
- 3:54:42as vp of sales if you were made aware of
- 3:54:45complaints about unfairness and the
- 3:54:47distribution of inventory what would you
- 3:54:49do
- 3:55:10are you waiting on me to answer this oh
- 3:55:12yeah it was just a foreign so you can
- 3:55:14answer if you understand
- 3:55:15it again
- 3:55:18sorry
- 3:55:19first time it's okay
- 3:55:24as vp of sales if you were made aware of
- 3:55:27complaints about unfairness in the
- 3:55:29distribution of inventory what would you
- 3:55:31do
- 3:55:32tried to remedy it
- 3:55:35how
- 3:55:37i think i guess it depends
- 3:55:39it's circumstances exactly that depend
- 3:55:41on the circumstance which you haven't
- 3:55:43described for him
- 3:55:46so um i want to go back to
- 3:55:48meetings
- 3:55:49um did you
- 3:55:51attend a meeting in salt lake city
- 3:55:55with high level leaders in the summer of
- 3:55:572017.
- 3:56:08i may have
- 3:56:14i don't recall i mean
- 3:56:17yeah
- 3:56:26do you recall a meeting
- 3:56:28in salt lake city with high level
- 3:56:30leaders during the summer of 2017
- 3:56:33where the refund policy was discussed
- 3:56:36i don't recall
- 3:56:52what are the yellow sun and you 70 truss
- 3:56:56i do not know okay were you involved in
- 3:56:59creating the dress
- 3:57:01no
- 3:57:03are you an indirect owner of the laurel
- 3:57:08that's an indirect objection likes
- 3:57:10foundation
- 3:57:12you can answer a few i don't know
- 3:57:14are you an owner of the laurel
- 3:57:19no
- 3:57:21are you aware
- 3:57:22that llr inc and lularoe
- 3:57:25lc are owned by two trusts called the
- 3:57:28yellowstone and yosemite trusts no
- 3:57:50it's
- 3:58:04i'm introducing
- 3:58:09i've handed you
- 3:58:10an exhibit that has been previously
- 3:58:13marked as exhibit 58
- 3:58:29we'd ask you a question that's not
- 3:58:30related to this document
- 3:58:33other than your salary has lularoe ever
- 3:58:35paid transferred or loaned you money
- 3:58:40no
- 3:58:45have you received
- 3:58:50any payments
- 3:58:52transfers
- 3:58:54or loans
- 3:58:55from any of the companies on exhibit 58
- 3:58:59in relation
- 3:59:00to your work with lularoe
- 3:59:03i'm going to instruct you not to answer
- 3:59:07i'm asking him if he's received jenny
- 3:59:09i'm not going to allow him to answer so
- 3:59:11what can you please state your basis for
- 3:59:13knowledge answer for that sure it's an
- 3:59:15invasion of his privacy and it's totally
- 3:59:17irrelevant to this case
- 3:59:21uh
- 3:59:22just because you phrased the question in
- 3:59:23terms of his job
- 3:59:25i i'm telling you that is a ruse and i'm
- 3:59:28not going to let him answer it so
- 3:59:31if you want to file a motion on it file
- 3:59:33a motion on it i'm not going to let him
- 3:59:34answer
- 3:59:36what is your salary
- 3:59:40objection don't answer
- 3:59:43what's your basis for same thing there's
- 3:59:45no you don't have any right to his
- 3:59:47salary
- 3:59:52aside
- 3:59:54are you following your counsel's
- 3:59:56instruction not to answer the last few
- 3:59:57questions
- 3:59:58yes
- 4:00:02hey let's take a break i'm just going to
- 4:00:03look through my notes and see if there's
- 4:00:04anything else well they occurred at 5 36
- 4:00:08pm
- 4:00:15back in record at 5 41 p.m please
- 4:00:18continue
- 4:00:20thank you for your testimony today i
- 4:00:22don't have any further questions john do
- 4:00:23you have further questions i don't have
- 4:00:24any questions we're done thank you
- 4:00:27this concludes the deposition of uh
- 4:00:30kenny brady the number of media used was
- 4:00:33one
- 4:00:34going on the record the time is 5 41 pm
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