Kafeye gitmeyi neden bıraktım ? — Transcript

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1. 0:06You guys have really driven yourselves
2. 0:09crazy over a cup of coffee. I haven't
3. 0:25gone to a cafe to drink coffee for a
4. 0:27long time. The issue has nothing to do
5. 0:30with money or whether outside food is
6. 0:32healthy or not. It is entirely a social
7. 0:36issue. Since I first started
8. 0:39architecture school, what I have
9. 0:41learned is how a space should be
10. 0:43constructed for people or other living
11. 0:46beings. When we design a space, we even
12. 0:50consider how people will move there,
13. 0:52what they will feel, and what they will
14. 0:54do when they wake up in the morning.
15. 0:57Involuntarily, as a professional
16. 0:59deformation, I can perceive why and how
17. 1:02external spaces are constructed, and
18. 1:05after a point, I don't enjoy it at all.
19. 1:08Even if the coffee I drink outside is
20. 1:11the best in the world, it just feels
21. 1:13like any other coffee to me. Spinoza
22. 1:16says that even if a person is conscious
23. 1:18of what they do, they think they are
24. 1:20free because they do not know the
25. 1:22reasons behind their actions. This is
26. 1:25exactly the situation we are in. Have
27. 1:27you ever asked yourself why you go out
28. 1:29and drink coffee? Or why you go out and
29. 1:32eat out every single day? Fifteen years
30. 1:35ago, was drinking coffee or eating out
31. 1:38every day a part of your life? This has
32. 1:42nothing to do with the economy,
33. 1:44economic freedom, or people with lower
34. 1:47incomes spending all their money on
35. 1:49daily pleasures. It has become a
36. 1:52completely psychological and
37. 1:53sociological situation. The concept of
38. 1:56social decay, which has been quite
39. 1:58popular lately, is triggered by
40. 2:00architecture. When we assign a concept
41. 2:03to a space, the people who go to that
42. 2:06space turn into the character of that
43. 2:08concept. If a space is too minimalist,
44. 2:11the people who go there are usually
45. 2:14dressed in very simple, chic, white,
46. 2:17beige, basic, or nude tones. If you go
47. 2:21to a rock cafe, you can see more fun
48. 2:23and cheerful people. We can give an
49. 2:26example like this. For instance, it’s
50. 2:28like hippie style becoming fashionable
51. 2:31again, but hippies paying five times
52. 2:33the price of regular pants for a pair.
53. 2:36I mean, hippies in the 70s wore clothes
54. 2:39they found in the trash or elsewhere
55. 2:41because they were truly broke. Because
56. 2:44they didn't care about material things
57. 2:46at all, it didn't bother them to wear
58. 2:48someone else's clothes. But when we
59. 2:51look at the hippies in the 2000s, there
60. 2:54were people paying 4-5,000 in 2000s
61. 2:57currency for baggy pants. Just like
62. 3:01people who constantly drink coffee and
63. 3:03eat out right now. So what does it
64. 3:05matter to us? You could say, "If you
65. 3:07don't eat out, then don't; if you don't
66. 3:09drink, don't," and you would be right.
67. 3:12In fact, after this statement, Spinoza
68. 3:14says that when you think this
69. 3:16unconscious act, done without knowing
70. 3:18the reason, is freedom, you shouldn't
71. 3:20feel guilty about it. That which is
72. 3:23unconscious is innocent. The point here
73. 3:26, and what I want to talk about, is
74. 3:27being fully conscious of this. Humans
75. 3:31have five senses. We actually use these
76. 3:34five senses together wherever we go,
77. 3:37but it is as if architecture and
78. 3:39designing spaces are only talked about
79. 3:42in terms of sight. Actually, the sense
80. 3:45of sight is the last concept to be
81. 3:47addressed in a space. Before seeing,
82. 3:50there is feeling, touching, hearing,
83. 3:53and smelling. These are the things that
84. 3:56truly guide people in that space. The
85. 3:59final thing that reveals the space is
86. 4:01seeing. The sense of sight. But we are
87. 4:04taught and habituated to act as if the
88. 4:08only sense that matters is sight. And
89. 4:11when you do something too much, it
90. 4:13becomes dull; you become blinded.
91. 4:17Speaking of social decay, people, or
92. 4:19rather modern man's daily life, aren't
93. 4:21even aware of what they are doing or
94. 4:24how. You don't know why you go to a
95. 4:27cafe. You don't know why you eat a meal
96. 4:29. You don't even know why you share a
97. 4:31photo of your coffee at the coffee shop
98. 4:33. Because this was imposed on you as a
99. 4:36rule, and you fell for it. You got lost
100. 4:38, you got trapped. You lost your own
101. 4:41character. There are even Google
102. 4:43searches for outfits to wear when going
103. 4:45to a coffee shop. I mean, why am I
104. 4:47putting together an outfit to go to a
105. 4:49coffee shop? Have you ever asked
106. 4:50yourself this? The point of a coffee
107. 4:53shop is to provide you with a comfort
108. 4:56zone and to manage the time spent there
109. 4:58. Let me give you another example. When
110. 5:01you go to a fast-food restaurant, you
111. 5:03sit for as short a time as possible,
112. 5:06eat your meal, and leave. Because the
113. 5:08space is already designed for that. The
114. 5:11chairs in the place are uncomfortable;
115. 5:13they aren't meant for long-term seating
116. 5:15. A fast-food restaurant owner wants to
117. 5:17make money through high volume. People
118. 5:20should come, eat, drink, and leave. It
119. 5:23is not a place to sit and chat anyway.
120. 5:27But when you look at a coffee shop, dim
121. 5:29lights, home-style armchairs, and
122. 5:31chairs are created—areas where you
123. 5:33won't get up for 5 hours once you sit
124. 5:36down. Because it is ensured that this
125. 5:39turns into a constant cycle. Get your
126. 5:41coffee, sit, chat, look at your phone,
127. 5:44get another coffee. Are you bored? Get
128. 5:47tea, get lemonade, get a sandwich. Pay
129. 5:49500 for a tiny sandwich. Keep sitting.
130. 5:53Why? Because you are at a coffee shop.
131. 5:55Look, I'm underlining this again here.
132. 5:57It's never about the money. It's about
133. 6:00selling you time. At a fast-food
134. 6:03restaurant, you fill your stomach, but
135. 6:05when you go to a coffee shop, you fill
136. 6:07your time. There is a huge difference
137. 6:09between the two. Or let me give you an
138. 6:11example from somewhere else. When you
139. 6:13go to a nightclub or a bar, the chairs
140. 6:16there are also uncomfortable. There are
141. 6:19high stools and so on. Only the VIP
142. 6:22areas are comfortable. The reason that
143. 6:25area is comfortable is so you feel like
144. 6:27the owner of the place and spend all
145. 6:30the money you have as if there is no
146. 6:32tomorrow. The reason other areas are
147. 6:34uncomfortable is that you will be the
148. 6:36commoners who liven up the place.
149. 6:39Instead of sitting at a bar stool for 5
150. 6:41hours, you will stand up and dance. In
151. 6:44fact, you turn from someone using the
152. 6:47space into someone serving the space
153. 6:50and energizing it. And you do it with
154. 6:53your own money, just to listen to some
155. 6:55music or have fun; you become just
156. 6:57another object livening up the place.
157. 7:01If a place consisted only of what we
158. 7:04see, how would the visually impaired
159. 7:06live in a place, in a house? Have you
160. 7:09ever thought about this? If four of our
161. 7:12five senses were really irrelevant and
162. 7:14only our visual perception was
163. 7:15important to experience a place, could
164. 7:18the visually impaired live comfortably
165. 7:20in a house? It seems like I've been
166. 7:22constantly giving examples through
167. 7:24cafes. It's like I've become obsessed
168. 7:26with coffee. But I am actually someone
169. 7:27who loves drinking coffee very much. I
170. 7:29make it at home and drink it. Drinking
171. 7:32it outside seems very meaningless to me
172. 7:34. It might seem meaningful or enjoyable
173. 7:36to others. The reason I am using cafes
174. 7:39as a specific example is that they
175. 7:41completely shape the private life,
176. 7:44character, and appearance of the modern
177. 7:46individual in their daily life, as well
178. 7:49as the character and appearance of
179. 7:51society itself. You might say, "You're
180. 7:55exaggerating, you're getting too
181. 7:57philosophical about a coffee shop," but
182. 7:59there is a major problem lying here.
183. 8:02These things happen very quietly and
184. 8:04very innocently. You find yourself
185. 8:07wanting to constantly spend time in an
186. 8:09incredibly comfortable atmosphere. But
187. 8:12I wonder about this. Can't you provide
188. 8:14this comfort in your own home? For
189. 8:17instance, we do. I mean, for the most
190. 8:20part, we even provide more than that.
191. 8:23Then why do we spend most of our time
192. 8:25in cafes? Because this is perception
193. 8:27management, this is behavioral
194. 8:29engineering. These are things that what
195. 8:32we call architecture designs,
196. 8:34constructs, and makes you do
197. 8:35unconsciously, eventually turning into
198. 8:37the character of society. I can give an
199. 8:40example from here as well. For instance
200. 8:43, how did the older houses, with their
201. 8:46very narrow streets, windows close to
202. 8:48each other, and bay windows, affect
203. 8:51society? Have you ever thought about
204. 8:53this? There were neighbors and
205. 8:56neighborhood friends who would talk to
206. 8:58each other from bay windows and were
207. 9:00forced to interact with one another
208. 9:01unintentionally. Because the space was
209. 9:04constructed that way. The city itself,
210. 9:07the center of the city, was built with
211. 9:09neighborliness and a traditional
212. 9:11mindset. Since you were so close to
213. 9:14your neighbor, you couldn't shout, yell
214. 9:16, or fight in your house. You couldn't
215. 9:18do things in your home that were
216. 9:20frowned upon or not socially accepted.
217. 9:23Because the space was constructed that
218. 9:25way. Now, go ahead and do whatever you
219. 9:28want in places with housing complexes
220. 9:30and blocks of 200 or 300 buildings. Who
221. 9:33cares, anyway? I mean, people from a
222. 9:35neighborhood in that era are already
223. 9:37crammed into an apartment building and
224. 9:39no one even sees anyone else's face.
225. 9:41The houses I mentioned are the most
226. 9:43innocent part of it. When we come to
227. 9:46commercial businesses, since money is
228. 9:49indirectly involved, people are never
229. 9:51left to their own devices here. People
230. 9:54have to be managed there. Nothing can
231. 9:57be left to chance. If it is left to
232. 10:00chance, that business cannot be
233. 10:02operated in the long run. If you cannot
234. 10:04make the customer feel how long they
235. 10:06should sit or how they should behave as
236. 10:09an operator in a space, that space will
237. 10:11not function in the long term and will
238. 10:14be closed. Architects actually offer
239. 10:16this exactly to their clients. So, what
240. 10:18we call analysis is an analysis that is
241. 10:21not just material, but also spiritual.
242. 10:24To put it simply, you are given very
243. 10:27limited data. When you sit outside, you
244. 10:30are told you will do this, you will eat
245. 10:32and drink this in this space, and this
246. 10:34is marketed to you as comfort. A person
247. 10:37no longer just exists within a space.
248. 10:41They are also unconsciously taught how
249. 10:43to behave there. And here, the issue
250. 10:46connects to this. Do I exist in this
251. 10:48space? Did I choose this place myself?
252. 10:51Or is the space dragging me into a
253. 10:53behavior that isn't me? You need to ask
254. 10:55yourself these questions. Even if you
255. 10:58feel happy when you go to a place, even
256. 11:01that happiness is actually imposed upon
257. 11:04you. Buying that coffee or eating that
258. 11:07meal is reflected to you as if it were
259. 11:09an obligation. Now, do you think all of
260. 11:12this has to do with the price of coffee
261. 11:15, or is it related to the change in
262. 11:17individual character before the
263. 11:19character of society?