YT YouTube2Text

YouTube2Text → Transcripts → John Lee: Do This to Turn Your Content Into Income

John Lee: Do This to Turn Your Content Into Income — Transcript

by Vishen · 9,084 words · 1,418 segments · language en · Watch on YouTube

Open in transcriber Summarize with AI Download SRT/VTT

Full transcript

0:00Well, you can't stop it. Eventually,
0:01everything on social media will be AI.
0:03But here's the funny thing. If I look at
0:05my avatars, they're actually
0:06outcompeting my own videos. You know
0:08what they say? I know it's AI, but I
0:09don't care cuz the information's good.
0:11>> Okay, so you just completely demolished
0:13one of my arguments. I never believed
0:16that video that was so obviously AI
0:18would take off. Yeah. The man I'm
0:20sitting with, John Lee, is simply one of
0:22the smartest minds I've ever
0:25encountered.
0:26>> Well, I speak a lot of events around the
0:27world for the last 20 years.
0:28>> I'll introduce my guest, John Lee.
0:30>> John is a man who's created an army of
0:32AI that are going viral. If you've ever
0:36wondered how to take your Instagram or
0:38your social media [music] and convert it
0:41into a machine that actually generates
0:43sales, this conversation is for you.
0:45>> So 1.2 million views that video. And
0:47here's the thing, generated over 4,000
0:49leads.
0:50>> 4,000 leads.
0:52>> And that video was created [music] in
0:53how many minutes?
0:54>> That was created in less than 5 minutes.
0:55Dean, today's world vision, people don't
0:58want to pay for education anymore. They
0:59want to pay for outcome.
1:00>> Now, I want you to observe what just
1:01happened. He's going from an AI [music]
1:04avatar to a $75,000
1:07product.
1:07>> And you can just prompt it, and then you
1:09can animate it. But that's not where the
1:11magic is, Vision. The magic is in
1:18>> If you've ever wondered how to take your
1:20Instagram or your social media and
1:22convert it into a machine that actually
1:25generates sales and revenue, this
1:27conversation is for you. I'm sitting
1:29with the best-selling author of Money
1:32Unlocked. And the man I'm sitting with,
1:34John Lee, is simply one of the smartest
1:37minds I've ever encountered. From taking
1:40a viewer on Instagram
1:42and taking that viewer down a funnel of
1:45conversion that turns that viewer into a
1:48customer who buys over and over and over
1:51and over again. Nobody I know has built
1:53a system so elegant as this man, John
1:56Lee. Let me share a couple of things
1:58about John. Firstly, John started out in
2:01filmmaking. This guy literally worked in
2:04special effects. This gave him a unique
2:07edge in today's world where AI is
2:09creating videos. [music]
2:11Watch these two sample videos of
2:15characters that John created online
2:17>> [music]
2:17>> and observe the view count.
2:19John is not just John. John is a man
2:22who's created an army of AI that are
2:25going viral.
2:27This viral army is generating leads into
2:31his events [music] where he packs 4,000
2:34people into a room to teach them social
2:37media monetization. He's able to get
2:39people so captivated that many sign up
2:43for $75,000 [music]
2:45to $125,000
2:49deep immersions where he completely
2:51transforms their business.
2:53He's going
2:55from an [music] AI avatar to a $75,000
2:59product. Some people may say it it
3:01almost feels unrealistic, but John is
3:04proving [music] this. And his book,
3:06Money Unlocked, has also recently become
3:09a New York Times bestseller. John shows
3:12that when you get [music] the model
3:14right, social media can absolutely blow
3:18up your brand, make you a New [music]
3:20York Times bestselling author, but also
3:22make you insanely wealthy.
3:25So, welcome to an incredible podcast
3:28episode with John Lee. Now, I'm going to
3:29ask you for one favor before we begin.
3:32Number one, I want you to go to Amazon,
3:34type this in right now, and add the book
3:37to your cart because this man does not
3:40share these secrets freely.
3:42He's smarter than that. He's generous
3:44with his time, but I convinced John to
3:47sit down with him by also letting him
3:48know that we're going to send buyers to
3:52his book. And like every author, they
3:56want to get their book out. It's their
3:58mission getting out to the masses. So,
4:00open up Amazon right now, add this to
4:02your shopping cart. Second favor, click
4:04follow on this episode because I'll be
4:08doing a follow-up episode sharing with
4:11you what happens to my revenue when I
4:14start acting on John's advice. And I'm
4:17going to share everything whatever works
4:20and even what does not work. So, if
4:23you're ready, let's get started now with
4:25the brilliant mind of John Lee. John,
4:29welcome.
4:30>> Thank you so much for having me. This is
4:31amazing.
4:32>> Well, well, firstly, your background
4:33story is so fascinating. Before we get
4:35started, I'd love for you to share that
4:37background with our audience here.
4:39>> Well, first started working in my mom's
4:40Chinese takeaway as a dishwasher. And
4:42then I started going to university, but
4:44I wasn't great at uni, right? I'm
4:45dyslexic. So, I found a lot of
4:47difficulty getting grades, trying to do
4:49well at school, but the problem is I
4:51just I didn't couldn't couldn't read.
4:52Even till recently, trying to read even
4:55trying to even read this audiobook was
4:56one of the hardest things I've ever
4:57done. So, went to university, didn't get
5:00great great grades, and then started
5:02working as an animator. Worked for a
5:03company called Framestore and also EA
5:05Games. And that's kind of where where I
5:08got this creativity. Oh, it's funny
5:09because when you learn these skills, you
5:11don't think you're going to need them in
5:12the future, but of course now we're
5:13living in the in the creator economy.
5:16>> And what what fascinates me about you,
5:18John, is firstly, working as an
5:20animator, working in Framestore. That
5:22that's fascinating. I'd love to play
5:24some of the social media videos that
5:25you've generated. And I just want to
5:27share with the audience the time it took
5:29to generate this because this is crazy.
5:31Let's play that video off the old
5:34advisor, that old man advisor, role
5:37clip.
5:39How many um views did that video get?
5:41And tell us about that video.
5:42>> So, 1.2 million views that video. And
5:44here's the thing, you got to find out
5:46what works, but also not only that, you
5:48generated over 4,000 leads. 4,000 leads.
5:52Okay, what is a lead worth to you? So, a
5:53lead is first name, last name, email
5:55address, telephone number. So, these
5:56people come in and each lead normally,
5:59if you're spending money on marketing,
6:00is about 20 to 30 pounds per lead.
6:03>> Wow. So, 4,000 leads would be uh 4,000 *
6:0620. We're We're talking about 80,000.
6:08>> That's right. From one video with
6:10impressions that's not even a real
6:12person.
6:12>> And that video was created in how many
6:13minutes?
6:14>> That was created in less than 5 minutes.
6:16>> A 5-minute video creating $80,000 worth
6:19of leads.
6:19>> Yes. That's right. That's how much it
6:21would have cost me if I'm spending that
6:23money.
6:23>> Okay, but but here's the wild thing. You
6:25then created
6:26an artificial wife of this AI avatar and
6:29it's obvious this is an AI avatar. It's
6:30not misleading in any way.
6:32But I would never have guessed this
6:34would work and and and the and the wife,
6:36the imaginary wife with video, got how
6:38many?
6:39>> So, that So, that one total, each video
6:42is averaging anything from 10,000 to
6:45300,000 views per video.
6:47>> Why is this working?
6:48>> So, we took the scripts of David Chen.
6:50David Chen is the Chen in Chinese means
6:52money. So, my old wise, you know,
6:54grandfather. And then we took the things
6:57that worked and we transcribed those
6:59into and we put into Claude and we said,
7:00"Reword this for, you know, a female
7:02audience." It's exactly same script and
7:04now it's from a female perspective. And
7:05so, when we created Diana Carter, it's
7:08David Chen's ex-wife. So, then again,
7:10both videos are pulling.
7:12>> And people know this is AI?
7:14>> People even state in the air, but you
7:16know what they say? "I know it's AI, but
7:17I don't care cuz the information's
7:18good."
7:19>> I see. Okay, so you just completely
7:22demolish one of my arguments. I I never
7:24believed that video that was so
7:26obviously AI would take off.
7:28>> Yeah. I mean, think about it.
7:30I mean, people even when people see
7:32things on social media now, it's like
7:34they have to go, "Is it AI or is it not
7:35AI? Is it real or is not real?" So, if
7:38they're already questioning it, you may
7:39as well put it on there, right? Well,
7:40you can't stop it. Eventually,
7:41everything on social media will be AI.
7:44That's why in real life is going to be
7:46so much more valuable. That's why being
7:47here at Mindvalley U and and feeling the
7:49energy with with hundreds of packed
7:51rooms, that's where the magic and
7:53connection is.
7:53>> Now, what about videos featuring you?
7:56Are those working?
7:57>> Yes.
7:58But, here's the funny thing. If I look
7:59at my avatars, they're actually
8:00outcompeting my own videos. Why? Because
8:03the script is better. What's an avatar?
8:05>> [snorts]
8:05>> So, an avatar is a fake character, a
8:08fictional character that you make up and
8:10>> David Chen.
8:10>> Like David Chen. So, I would say, "Make
8:12me a old, wise, Chinese man who's got
8:15glasses. He looks wise, well-dressed."
8:18And he'll just create it. And I can you
8:19can create that through any, you know,
8:20Nano Banana Pro. Takes 2 seconds. And
8:23you can just prompt it. And then you can
8:25animate it. But, that's not where the
8:27magic is, Vision. The magic is in
8:29actually what already works. You know
8:30what people do? They go to Claude and
8:32they say, "Write me some scripts. Write
8:33me some hooks." It doesn't work. Why?
8:36Because it's slop. It has no wisdom
8:38behind it. So, what we do is we actually
8:40go and look at what actually works. We
8:41transcribe the videos. We put that into
8:43a knowledge base. And we can pull from
8:45that with proven, tried, and tested
8:46hooks. And that's why the first 3
8:48seconds of the video means whether your
8:51whether your video will get reach or
8:52not.
8:53>> Wow. So, there's a there's there's a
8:54method to this. You're not just using
8:56Claude to generate this content.
8:58So,
8:59what I find really fascinating about
9:01this is that people obviously know this
9:03is AI. And it seems that people nobody
9:04cares anymore.
9:05>> No. They don't care.
9:06>> They care about the content. But, let's
9:08break this down for someone who wants to
9:09do the same. How do you create David
9:12Chen? How would you create your own AI
9:15avatar step-by-step? What tools and what
9:17process?
9:18>> So, easiest one, Higgsfield. You go to
9:20Higgsfield and you just you you
9:22literally just describe your avatar,
9:24right? So, you know, Dinah Carter was,
9:26you know, old old lady, very
9:29posh-looking, looks rich, dresses in
9:32nice clothes, and it will do it for you.
9:34Okay, that's you've got the first one.
9:36Next thing, this is the most important
9:37one, voice design. So, we use something
9:39called 11 Labs. You go to 11 Labs, it
9:41says voice design, you you take you copy
9:43and paste the description, and you see
9:45what it gives you. And then and they'll
9:46give you three variations. And what I do
9:48is I look at the picture, I close my
9:50eyes, and I pray I play the voice. Does
9:51that sound like this person?
9:53>> Right.
9:53>> Right? Or I'll look at the picture, and
9:55then I'll I'll play the sound and go,
9:56"Does that sound like the person?" And
9:58when you feel it does, you use that as
10:00the voice.
10:00>> So, you save the voice, you have the
10:02image of David Goggins, you have the
10:04voice, you blend it together using
10:07>> So, we use something like HeyGen and
10:08Synthesia 2.0.
10:10>> Okay.
10:10>> So, HeyGen's probably one of the best
10:11for this. Also, um because the video
10:13generator makes it look really well. Or
10:15you can just use standard They have
10:17Avatar 5 now. So, Avatar 5 is pretty
10:19good.
10:19>> And what is Avatar 5?
10:21>> 5 is HeyGen's cloning avatar um
10:25generation, but it can do longer
10:26versions of it. If you use Avatar 5, you
10:28can go for like 2 minutes. If I use
10:30Synthesia, I can only go for for 15
10:32seconds. So, I have to keep generating
10:34and
10:35>> and it's sticking together. So, you
10:36recommend that people use Avatar Sorry,
10:38Avatar 5
10:39>> Five.
10:39>> to create a 2-minute video.
10:41>> That's right.
10:41>> Oh, that's really wonderful. Okay, so
10:42now these videos are providing great
10:46hooks, great ideas to the world. But
10:49from a video, how do you now get all of
10:51these leads?
10:52>> So, we have to put a call to action in
10:53there. So, at the end we'll say, "If you
10:55want to learn more, comment the word
10:56AI." Like if you go to any of my social
10:58media and you comment AI or event or
11:01learn, we have all these different call
11:02to actions and and points. And so, when
11:04people comment, they'll all send them a
11:05message, but
11:07I mean, most people know how to do that
11:08through ManyChat. What they're missing
11:09is a new feature. Do you know
11:12based on all the How many people have
11:13followed you in the last
11:1530 days?
11:16>> Maybe 80,000.
11:17>> 80,000. Imagine if every 80,000 people
11:20that follow you, every single person
11:23got a message from you.
11:25A lot of people don't know that. You can
11:26trigger an automation based on how
11:28people follow you. So, if you hit the
11:29follow, they get a message from me to
11:31say, "Hey, thanks for following me. By
11:33the way, I've got this book. Click here
11:35to check it out." Right. So, you just
11:36activate that. Now, you generate more
11:38leads.
11:38>> That's I did not even know that existed.
11:42>> [laughter]
11:42>> So, okay. So, now you have the people
11:44following you. You start generating
11:46leads. Let's talk about leads for a
11:48moment. How are you What is that initial
11:51offer? Now, I know that for that reply
11:54tool, you're using ManyChat.
11:55>> Yes.
11:56>> Okay. And ManyChat allows you to create
11:58a code word on your Instagram, and then
12:00it replies to that code word. So, the
12:02code word could be send info, or the
12:04code word could be webinar, and then it
12:07replies, "Here's the link to your
12:08webinar."
12:09>> That's right.
12:09>> Right?
12:10>> Yeah.
12:10>> But, what do you find that you that we
12:13need to drive people to to ensure that
12:15we're actually getting a lead?
12:17>> So, first of all, your content's got to
12:19be good. I mean, you cannot not have
12:21good content. Content has to either wow
12:23people, it's got to teach them something
12:25they've never knew, and it's always got
12:27to be new stuff. So, that's why research
12:29is important. So, we use things like
12:30Manas, right? And we And we go into a
12:33specific field, and we say, "Do all the
12:34research on this. Find all the white
12:36papers. Find out all the case studies.
12:38Find out what people are complaining
12:39about, what people like." We gather full
12:41research. We put that as context in
12:43something like Lord, and that now gives
12:45you extra wisdom on top of the things
12:47that you're already doing. So, your
12:48content's got to be like that. Once you
12:51have a content that pulls, so we look at
12:53anything that the
12:55the overall retention curve.
12:56If in 3 seconds the retention curve is
12:58dropping to an L, which means you're
13:00losing 90% of your views in 3 seconds,
13:03we don't run it. But, if it So, we keep
13:06editing the video until that curve
13:08becomes more flat instead of an L curve.
13:10And I'll show you an example of that a
13:12little bit later.
13:13But, once it goes flat, it means the
13:16flatter the curve is, the more reach you
13:18get for free on social media,
13:20specifically Instagram.
13:21>> So, you find the ones which have a flat
13:24curve, and what do you do?
13:26>> So, then we When people spend money on
13:28marketing, they have to guess if it's
13:30going to work or not. Right? And then
13:31they burn a lot of money. But what if we
13:34could put in an ad and we knew that it
13:36would work? If you create an ad that
13:38looks like an ad, people are not going
13:39to
13:40uh share it. But if you look If I show
13:42you my ads,
13:44right? People share the ads, which
13:45brings down your cost per lead. Because
13:47people are sharing, you get extra reach.
13:49So your ad can't look like an ad. It has
13:51to be content that is shared and posted,
13:53and that in return builds you more
13:55leads. So if Let's say I'll give an
13:56example. Let's say I posted a video. So
13:59I have a I have a video that's got
14:0020,000 comments. So you're generating
14:0120,000 leads.
14:03If I put fuel on the fire, it'll go to
14:0525,000 leads, right? 30,000 leads. And
14:08it will just keep going because it
14:09works.
14:10>> So if a video is doing good, you put
14:12money behind it.
14:12>> Yes.
14:13>> Doesn't that tell So I've heard rumors
14:16that when you do something like that,
14:17it's telling the Instagram algorithm,
14:19"Oh, this person is willing to pay, so
14:21let's suppress his virality so he pays
14:23more." Is that not true?
14:25>> No. It's not I mean, yes and no, but it
14:28doesn't matter now anyway because that's
14:29what they're forcing you to do. That's
14:30why they have um
14:32>> boost.
14:33>> Well, not just boost. You know, Have you
14:34heard of the Meta One platform?
14:36>> No, I haven't.
14:36>> So
14:37Meta One is, you know, if you you have
14:39to pay for the verification, right? You
14:40pay like $20 a month. You get extra
14:42benefits. You get more reach. You get
14:44more analytics. You can speak to someone
14:45at Facebook support.
14:47>> Right? So either way you play it, you
14:49still have to do that anyway. But not
14:51only that, it's not about social media
14:53anymore. It's about interest media. It's
14:54about topic media. It doesn't matter. I
14:57mean, if you look at when you make a
14:59post, how many is actually shown to your
15:00followers versus non-followers. That's
15:03what we're looking for. So in the past,
15:05yes, that used to apply, but not
15:06anymore.
15:07>> So you find a video that's doing well
15:09that has a flat curve, and you boost it.
15:11>> Yes. Well, not boost it. I run ads
15:13behind it with specific targeting.
15:15>> So that video is running as an ad.
15:17>> Yeah.
15:17>> With a specific targeting.
15:19Now, and then in the ManyChat, you're
15:21driving people to a particular outcome,
15:23which is sign up for a webinar or sign
15:25up for an ebook or something like that.
15:27>> calls or a call.
15:27>> Or a call. What did you find? So let
15:29let's talk about that model where you
15:31were generating $80,000
15:33for every uh from a single video. What
15:36were you driving them to from a David
15:38Chen video?
15:39>> So, people want to learn how to make an
15:41AI avatar. So, we would create a
15:44a web class or master class, which would
15:46be 90 minutes long. And in that 90
15:48minutes, we would say this is how you
15:49build it.
15:50Right? And so from there
15:52>> a completely free master class.
15:53>> Free master class. And then from there
15:54people go, "Oh, wow. I've learned how to
15:56do video generation, but what else do
15:58they need?" They need to know how to do
15:59vibe coding. They need to learn how to
16:01build brand. They need to learn how to
16:03create full AI automation workflow. They
16:05need to learn how to incorporate all of
16:08that so it monetizes. So, you teach them
16:10one thing, they get a result. You see in
16:11today's world vision, people don't want
16:13to pay for education anymore. They want
16:14to pay for outcome. What is the outcome?
16:16The outcome is you're going to create an
16:17avatar. Wow, great. Now what? Oh, now
16:20you need to monetize it. Oh, we have a
16:21program for that.
16:22>> Now, I I think you just said something
16:24really profound. People don't want to
16:25pay for education cuz Claude can
16:27basically solve any problem for you.
16:29They want to pay for an outcome. Can you
16:31elaborate on that? What does that look
16:33like from someone who's an expert on
16:35authority?
16:36>> Okay, so let's So, give me an example of
16:38a niche and I'll I'll I'll I'll give you
16:39>> Okay, so let's say um a niche here is um
16:43executive leadership.
16:45>> Okay. So, if you're an executive leader
16:47and you do executive coaching, so what's
16:48the outcome of that? So, what do you all
16:50executive coaches face? Right? They're
16:53dealing with CEOs who are stressed.
16:55They're dealing with CEOs who don't know
16:57how to lead a team. They're They're
16:59dealing with CEOs who are maybe in
17:01hiring problems and issues or maybe
17:03business partner issues. So, what is the
17:05outcome for that? So, you need to have a
17:07different advertising angle on each one
17:10of them. So, once you attract that
17:11person in, if they're an executive
17:12coach, then what is the outcome for the
17:14CEO? To be less stressed, to be less
17:16overwhelmed, to be able to lead their
17:18team effectively. Once you do that, that
17:20is the outcome. So, what is the outcome
17:21of that? Productivity and bottom line.
17:24>> Mhm.
17:24>> I'm going to coach you.
17:25How much you making now? Let's say that
17:26person makes a million. By finished,
17:28you'll be 2 million.
17:29That's the outcome.
17:30>> And how does that translate to an ad?
17:32>> Well, you need to look talk about the
17:34pain.
17:34So, for example, are you a CEO of a
17:37company, but your team doesn't listen to
17:38you? Are you a CEO of your company, and
17:42you're you're [snorts] you're stagnant,
17:43you're not growing? Are you the CEO of
17:45your company, but you can't hire the
17:47right talent? You keep going through a
17:49lot of churn.
17:49>> And the this is the copy on an
17:51advertisement that leads to the video,
17:54or leads to the landing page.
17:55>> That's right. So, video talking about
17:57this. And also, as well, if you look at
17:59the targeting on Facebook, it's also how
18:01long they watch the video for.
18:02>> Yeah.
18:02>> So, they're watching 25% of it, 55%,
18:0595%. Actually, you shouldn't really be
18:08showing someone an ad until they've
18:10watched more than 50%. So, I
18:12>> Yes.
18:12>> But I thought the video was the ad.
18:15>> It organically, yes, but you haven't
18:17paid for it.
18:18>> I see.
18:18>> But now you're when you put money behind
18:20it,
18:21now these people are qualified. So,
18:23therefore, the Because, remember, what
18:25is the end outcome that you want? You
18:26want a conversion.
18:27If someone watches 3 seconds of your
18:29video, that's not a highly qualified
18:30audience, is it? You want someone who's
18:33consumed your content. Once they've
18:35consumed your content, that's going to
18:36become a conversion. Right? If people
18:39like your post, you know the best one?
18:40Saves.
18:42People go, that's a great content.
18:43>> Right.
18:43>> They save it, but they never with a with
18:45the mind of I'll come back to it, and
18:47they never do.
18:48>> Yeah.
18:48>> Right? So, now, what if I can go on to
18:50Facebook and say, find all the people
18:51that watch 50% of my video, that saved
18:54the video, and now they see another ad.
18:56Now, it's going to convert.
18:58>> Wow. Okay. So, now, in a video, like a
19:01David Chen video,
19:03does David Chen invite people to the
19:05webinar, or is that only in the
19:07captions?
19:08>> No. So, he says, comment the word event,
19:11or comment the word and you know what I
19:12did? When we do the script, we've
19:14trained our AI to put that call to
19:16action in there based on the context of
19:18the actual conversation they're having.
19:20So, if we're talking about how to save
19:21more money,
19:22>> Mhm.
19:22>> right? Or how to, you know, keep it and
19:24how to multiply it, it'll be like, "Hey,
19:25if you want to learn how to multiply
19:27your income, comment the word event and
19:28we'll send you a link to our next
19:29training."
19:30>> If you're ready to stop playing small
19:32and start operating at a completely
19:34different level,
19:35comment event below and I'll send you
19:38everything you need to secure your seat
19:40at my upcoming event.
19:42>> And these videos are still going viral.
19:43>> Yeah. Yeah.
19:44>> Amazing. And then you send them the
19:46link, and this link is typically
19:48inviting people to a masterclass. Now,
19:49on the masterclass,
19:51is it you or is it David Chen?
19:53>> So, it's me, but one of the things that
19:55we will be testing is David Chen.
19:57>> I see.
19:58>> So, so, but what we found is if they go
20:00from David Chen to a John Lee page, the
20:03conversion's really low. If they go
20:05from, this is weird, a David Chen to a
20:07David Chen landing page, the
20:09conversion's high. But then when I go
20:11on, it doesn't matter because now it's
20:12me. I say, "By the way, David Chen, I
20:14created David Chen. Here's how Here's
20:16how I did it." Now, that's how we frame
20:18it.
20:18>> That is ingenious.
20:20So, wait a minute, when they come to the
20:22landing page, they know David Chen is an
20:23AI avatar.
20:24>> That's right.
20:25>> They just don't know who's behind it.
20:26>> Mhm.
20:26>> You show up for that webinar and you're
20:28the man behind David Chen.
20:29>> Well, I showed you before. You're like,
20:30"Oh, I've seen that guy before."
20:32>> I was blown away, honestly, John. Like,
20:33I was I was seriously blown away by
20:34this. Now, are these webinars live or
20:37are these webinars pre-recorded?
20:38>> So, what we do is we do them live, and
20:40then we do something called a hybrid.
20:42So, once we get it converting,
20:45like, you know, you do it and then
20:46there's conversions from there. So, then
20:48you don't guess whether it's it's the
20:50Because sometimes you'll you'll run a
20:52webinar, and sometimes it converts,
20:53sometimes it doesn't. And then there's
20:54all these different factors that come to
20:56play. You're like, "Oh, the audience
20:57wasn't right. The time wasn't right. The
20:58day of the week wasn't right. You know,
21:00the World Cup was on."
21:01>> Right.
21:02>> but then if you play the exact recording
21:04that converted last time, then it can't
21:06be the recording. So, what we do, and
21:08this is how we do this,
21:10um
21:11once we got it converting, we top and
21:13tail it. So, the start I come and say,
21:15"Hey, let's say it's Christmas. Hey,
21:16Christmas is coming up. It's amazing.
21:18Hey, hope you got your presents. By the
21:19way, are you guys ready? If you're
21:20ready, okay, go." Then we transition
21:22into a recording and just recording the
21:25whole thing. That's why all of our
21:26webinars, we have them on wholesome
21:29panelists only for the chat. It's not
21:30It's not a public chat. One, because
21:33it's distracting for people, especially
21:34in I mean, our webinars have like You
21:36got like 150,000 people registered.
21:38>> Right.
21:38>> Right? So, we have them off, but
21:40wholesome panelists can see it.
21:42>> I see. So, the the middle of a webinar
21:44is recorded, but the intro you're doing
21:46it live.
21:46>> Yeah, and then the end we do it live,
21:47cuz most of the conversions come in the
21:49Q&A.
21:50>> join these webinars anytime or do you do
21:51it like once a month or once a week?
21:53>> What, for the people joining?
21:55>> Yeah.
21:55>> Um we have it every Wednesday.
21:57>> Every Wednesday. So, every Wednesday
21:58you're going live,
22:00and no matter what day of the week they
22:02sign up, the webinar happens on
22:03Wednesday.
22:04>> That's right, like
22:04>> Do you find that that makes a big
22:06difference versus just having a um a
22:08recording?
22:09>> Once the com Yeah, so so, okay, we we
22:12also run it on Zoom.
22:13>> Yeah.
22:14>> Right? So, Zoom you expect it to be
22:15live.
22:16>> Right.
22:16>> Right? You can't use all the other ones,
22:18cuz it's too obvious.
22:19>> Yeah.
22:19>> Right? And also, you you also need a
22:21live team in there as well. So, when
22:23people chat, they need to
22:25put comments in there. Right? You can't
22:26just have an automated chat either. Cuz
22:28someone says, "Oh, but Oh, can you play
22:30that slide again?" My team will take a
22:31copy of the slide, put it in.
22:34>> I see.
22:34>> Right? So, it it it is live live, but
22:37the presentation is just not live.
22:39>> But it's Exactly, but you're responding
22:41to So, that's so interesting, cuz I
22:43would think, John, that it would make
22:45more sense if the entire thing was
22:46recorded, and you can just watch it
22:48anytime.
22:49>> No, because you still need to build a
22:50rapport at the start and the end.
22:52Right? Because here's the thing, I've
22:54I've And also, when I watch the
22:56retention, I see how many if the numbers
22:58stay or drop. It's It's consistent all
23:00the way to the end until you make your
23:01offer. Right? And then people start
23:02dropping off.
23:03>> Now, what what what's a good number from
23:04people who watch your webinar
23:06>> Mhm.
23:07>> who then purchase?
23:09>> So, we'll have 10,000 people register
23:11for a webinar. The show rate is 25% and
23:13the conversion rate will be about 8%.
23:15>> Okay, and that's 10,000 people per week?
23:17>> Yes.
23:19>> That's insane. 10,000 40,000 people per
23:22month.
23:23>> That's right.
23:23>> And uh so 2,500, so 10,000 show up per
23:26month. And how what's the conversion
23:28rate?
23:28>> 8%.
23:29>> 8% 2,000 people show up uh per month and
23:338% of that would be be 160.
23:35>> Yep.
23:35>> Okay. And these 160 people, what are
23:37they buying?
23:38>> So, they buy a 3-day deep dive into
23:41learning that specific topic.
23:43>> How much?
23:44>> So, 997.
23:45>> 997. [snorts]
23:46>> yeah.
23:47>> And is that also online?
23:48>> Yes.
23:49>> It's also online. So, you're teaching
23:50them anywhere in the
23:51>> teaching them anywhere in the world. And
23:53you do this 3-day deep dive every month.
23:55>> Yes.
23:56>> That's commitment, man. That's
23:57commitment. You're a hard worker.
23:59>> I put in the hours.
24:00>> [laughter]
24:00>> Yeah, yeah, yeah. So,
24:02>> But but sometimes like uh
24:03>> And they're paying what what again?
24:04A thousand dollars?
24:06>> We couldn't we put it under like three
24:07digit 997.
24:09>> Got it.
24:09>> But we tried thousand and 997, somehow
24:11997 always converts better.
24:14>> dollars from that. Okay, now this is
24:16getting fascinating. So, you see how the
24:17funnel starts getting more and more
24:19complex, but now
24:21we're starting to see really good
24:23revenue here. So, 180,000 dollars
24:26in collected fees for a 3-day deep dive.
24:29And this is this 12 hours a day? 10
24:31hours a day?
24:31>> We we typically go like US time zone
24:34from um 2:00. So, those 3 days 2:00 all
24:37the way till 9:00 p.m.
24:39So, it's it's about five or six hours
24:41depending on how many questions people
24:42have.
24:44>> hours.
24:45>> And then also what we do
24:46what a lot of people do in these 3 days,
24:48they'll keep selling people stuff.
24:49Right? You don't want to do that cuz
24:50first of all, people have paid for it
24:52and I have this concept called you need
24:54to earn the right to sell. Earn the
24:56right to sell. So, day one, all content,
24:58no selling. Day two, all content. And we
25:00give an invitation at the end. We say,
25:02"By the way, the event is officially
25:03finished at this time, but if you want
25:05to stay behind and you would love to
25:07learn more, then stay behind." So, then
25:08people don't complain.
25:09>> That's very respectful. Yes.
25:10>> Now, one of the things I've noticed
25:11about you, John, is that you never come
25:14across as salesy. I've never seen John
25:17Lee on stage or John Lee in a webinar.
25:20It's always an invite, and that's
25:21[clears throat] something I've really
25:22respected about you because a lot of
25:23experts and authorities, including
25:25myself, we have a fear of damaging our
25:28brand and credibility by appearing as
25:30salesy or pushy.
25:31>> Mhm.
25:32>> What is the psychology that you uphold
25:34that makes you feel so authentic and
25:37real?
25:38>> First of all, I know that I can really
25:39help people. And it it it it it bothers
25:42me. There's a lot of people out there
25:43teaching stuff that just doesn't work.
25:44Everything I do is proven, tried, and
25:46tested. I can show you the results. I
25:47can say, "Here's the numbers." And
25:49sometimes it doesn't work. But
25:50sometimes, okay, why didn't it work? And
25:52sometimes that's even more powerful
25:53lesson. But you know what I believe is
25:55that if you're on stage, like, to not
25:57make an offer or to not do an invite to
26:00something else is, in a way, being
26:02selfish. Because now they're going to go
26:04away and try and do this stuff
26:05themselves, and they're going to fail by
26:06themselves. But if they have, like,
26:08someone like Mindvalley or if they have
26:09some of your mastery programs, your
26:10masterminds, then that creates
26:12community. And that's what I love about
26:14I just I was just interviewed downstairs
26:16from this event. You know, what do you
26:18think about it? What's magical about
26:19this event? Community, connection. And
26:21what I love about what you've created is
26:23this like no one's got an ego. Like,
26:25you've got people who are doing hundreds
26:26of millions of dollars sat around a
26:27table, and yet everyone's just going to
26:30help each other.
26:30>> Wow.
26:31>> Right? And that's where it comes from.
26:32It's it's this ability to know with a
26:35thousand percent confidence that if you
26:37do what I tell you to do, you will get
26:38results.
26:40There's no qualms about it. Do exactly
26:42what I tell you to. Don't deviate. Be
26:44consistent, and you will get the result.
26:46>> your And in your thousand-dollar
26:48three-day event, you break it all down
26:51for people. You go super deep.
26:54Now, you said you also invite them to
26:55stay back to hear about your next offer.
26:57What is that next offer?
26:59>> So, we have a group coaching because
27:01there's a saying content for free,
27:03implementation for a fee.
27:05>> Right.
27:05>> So, that means okay, we're going to show
27:07you how to do it. You have two choices.
27:08One, go and do yourself and many people
27:10do. But, some people are like, "No,
27:11John, I want a fast track. Right? I want
27:13to collapse time. Like, teach me how to
27:15guide us how to do this." And so, we
27:16also have our team members involved in
27:18that as well. And sometimes we'll have
27:19experts that come in to teach their side
27:22of it. So, that group coaching works
27:24really well. Plus, we we give things
27:25like access to software, access to
27:28ongoing training. I also
27:30>> And and what what is group coaching
27:31looking like? Is this another Zoom
27:33event?
27:34>> So, we call it one-to-one group. It's
27:36like, "John, how can we one-to-one and
27:37group?" So, we limit how many people can
27:39be in there at any one time. And so,
27:41when they come on, they'll raise their
27:44hand, they'll come on stage, then we me
27:45and them. They'll ask me a question. And
27:48then, the good thing about that is when
27:49this person asks the question, everybody
27:51else learns at the same time. So, they
27:52don't ask the question.
27:53>> Well, how many people do you put in
27:54this?
27:55>> 100.
27:55>> 100 people for each group. And what do
27:57they pay?
27:58>> Um 10,000.
27:59>> Wow. So, now you have a million-dollar
28:01product.
28:02>> That's right.
28:02>> 10,000 100 people in this. Is this a
28:04one-day event?
28:05>> No, it's just they just go on um twice a
28:07month uh for about 2 hours.
28:10>> Twice a month for about 2 hours.
28:13>> Mhm. Depending on how many questions
28:14people have. Sometimes people
28:15>> are paying $10,000 for 4 hours with you
28:18a month.
28:19>> That's right.
28:20Well, they normally pay me 5,000 for
28:21one, so it's a good deal for them.
28:23>> Okay, so that's incredible. So, now you
28:25have a million-dollar-a-year product.
28:28What's next? What happens from that?
28:30What is the next level of that?
28:32>> So, naturally, people in group format,
28:34they go, "Well, John, actually, I want
28:35to be able to do more what deep dive."
28:38>> Yeah.
28:39>> So, now it's one-to-one.
28:41So, we take a few of those clients to be
28:43able to go up to the next level. So, the
28:45next level from there will be 75,000.
28:47>> I see.
28:48>> And that's one-to-one.
28:49>> 75,000 one-to-one. And how much time
28:52does that involve?
28:53>> So, typically they'll start off with a
28:54game plan. So, one hour we go through a
28:57game plan and then typically they'll fly
28:59to me and I'll spend a day with them
29:01talking about the entire business for
29:03execution.
29:04And then from there they'll get 10
29:06one-to-one calls. And then in after that
29:09they'll also get access to my AI.
29:11>> Okay.
29:11>> So, I put all my knowledge into one
29:13place and then they also get a retreat
29:14as well.
29:15>> I see. I see. And the retreat is how
29:17many days?
29:17>> Three three days in Bali.
29:19>> Three days. So, let's look at the
29:21numbers here. So, you're making $75,000
29:23as a consultant. They're spending a day
29:25with you. So, that's eight hours.
29:26>> Yeah. Um 10:00 till 4:00. Uh yeah. 10:00
29:29till 4:00.
29:30>> So, that's about six hours and then they
29:31get an additional 10 hours with you.
29:34>> Half an hour sessions.
29:35>> Half an hour. So, that's another five
29:37hours. So, that's about 11 hours quality
29:39time one-on-one and then they get a
29:41retreat.
29:41>> That's right.
29:42>> Right. And that's 75,000.
29:44>> Mhm.
29:44>> That's [clears throat] totally worth it.
29:45It's great value. It can transform
29:46someone's business.
29:47>> It's great value. And actually even when
29:48I do that I don't I don't just want to
29:50pick someone to be able to just do the
29:52consultation because it's not worth the
29:53time.
29:54>> Right.
29:54>> I know it sounds really bad saying that.
29:57But actually you wanted to create a
29:58collaboration from that.
29:59>> Yeah.
30:00>> So, I'll give an example. One of my
30:01clients, he fixes people's pain.
30:03>> Right.
30:03>> So, I have him come to my events and I
30:06say does anyone got pain? He says,
30:07"Yeah. You need to see this person." He
30:09gets business from that and then I'm
30:10almost like an investor in their
30:12business.
30:13>> Oh, wow.
30:13>> Right. So,
30:14>> Right.
30:15>> Do you remember Dr. Mark Leong, the guy
30:16who's taking his company public?
30:17>> Yeah.
30:17>> Right? Remember Whole Foods tried to buy
30:19his company for 72 million?
30:20>> Yeah.
30:21>> And that whole interview that we did?
30:22Same thing with him. He said, "Hey John,
30:24I'm He's selling 6,000 boxes of collagen
30:26on TikTok Shop." And he's like, "John, I
30:28want to teach people how to do this."
30:30So, what is he doing? I bring him to my
30:31audience. I say, "Mark, teach my
30:33community how to use TikTok Shop and now
30:35I have shares in his company." So, when
30:37I'm doing the one-to-one, I do a equity
30:40stake in the company once they can
30:42perform.
30:43>> You You commit to a certain amount of
30:45support for them for an equity stake,
30:47but you don't put in money.
30:48>> No.
30:48>> You put in advice.
30:50>> Yes.
30:50>> That's incredible.
30:52>> And infrastructure. What do you mean by
30:53infrastructure?
30:54>> So, for example, in his case, he's got a
30:55lot of lot of knowledge in his head. But
30:58he has to keep articulating all the
30:59time. So, what if I can take that
31:01knowledge, put it into an SOP, and that
31:04SOP then can help you scale?
31:05>> Wow.
31:06>> Right? So, they they have new employees
31:07coming in, SOP gets them on board. It's
31:10like having an employee that's been
31:11there for like 10 years.
31:13>> That's incredible. Now, what
31:15But where does this fit in? Roll the
31:16clip of John's events, cuz I see you in
31:20front of events in Singapore and Dubai,
31:234,000 people in the room. What is that
31:25product and where does that fit in?
31:27>> So, when I get off stage, you know what
31:28it's like, you get off stage, everyone
31:30starts surrounding you, right? Right?
31:31The question is either going to be can I
31:33learn from more from you, or can you do
31:35it for me?
31:36>> Yeah.
31:36>> So,
31:37when I look at the audience, I don't
31:39think like how can I sell them
31:40something? I think how can I add so much
31:41value to them that they can go and do
31:43this stuff themselves? That's number
31:44one. Number two is I think, well, how
31:47can we collaborate together? So,
31:48effectively, the audience becomes your
31:50workforce. I'll give you an example. I
31:51have 300 people in my AIBGS executors
31:55part of the team, right? What they do is
31:56they
31:56>> So, what is AIBGS?
31:58>> So, AI business growth strategist.
31:59>> Got it.
31:59>> So, they they learn AI, they learn
32:01social media, but they've got consulting
32:03in the top. So, we go in, we consult the
32:05company, and then they go, well, can you
32:07do that for us? And then they do it for
32:09them.
32:09>> Yeah.
32:10>> Right? So, that one person is able to do
32:11that. So, that comes from audiences. I'm
32:13almost I'm recruiting,
32:15you know, people like manpower and
32:17talent from an audience. So, now we can
32:20work together.
32:21>> So, you're driving So, you're building
32:22people who are professionals who develop
32:24this professional skill, and you're
32:25driving them
32:26>> leads.
32:26>> That's right.
32:27>> That's That's That's beautiful.
32:28>> And and and and here's a business model.
32:30Someone comes to me and says, John, can
32:31you build me a chatbot? Sure, it's
32:32$5,000. I don't build it. I use my brand
32:35to collect the money, and then I
32:37give it to one of my AIBGS clients, and
32:39then we do a profit share.
32:40>> I see. I see. I see. So, the events with
32:434,000 people that I've seen you do in in
32:46Dubai, in Singapore, that I'm guessing
32:49that's a version of the 3-day online
32:52seminar that you do, the one that you
32:53charge $1,000.
32:54>> So, they So, they mainly like either
32:55paid keynotes, or sometimes they just
32:57cover my flights and hotels, but if I'm
32:59going there, I'm able to offer a gift.
33:01>> I see.
33:01>> And I say, "Okay, here it is."
33:02>> end of an event, what type of gift do
33:04you offer?
33:04>> So, either a 3-day online event, or I
33:07might say we're running a mastermind. It
33:09depends where I'm so
33:10>> So, when you got off stage here at
33:11Mindvalley, you flashed a QR code, and
33:13you said it's not it's normally a
33:14thousand, but for the Mindvalley
33:15audience, it's free. That is the 3-day
33:17online mastermind. Got it. And for a
33:203-day online mastermind, that's when you
33:22have the
33:23the $10,000 one-on-one.
33:25>> A group, $10,000 group.
33:27>> A $10,000 group, which is $75,000. This
33:30is blowing my mind, and we're going to
33:32come to the book Money Unlocked, but
33:33definitely what I love about what you're
33:35doing is you are unlocking money at
33:37every level. Now, what about the highest
33:40level? Cuz I know your highest ticket
33:42item is $125,000.
33:43What does that look like?
33:44>> called Icon.
33:45>> Okay.
33:46>> So, what is Icon? So, Icon people
33:49is someone with a very powerful message
33:51that they want to fly around the world,
33:52but but they need for example, they want
33:54a book. So, we help them with the you
33:56know, write a book cuz this is coming on
33:57your time to sell. How do we do it? How
33:58do you promote it? How do you put on
34:00your own events? Okay, so to start with,
34:03people not able to do that cuz it's a
34:04big feat, you know, it's I mean, you
34:06know,
34:07>> [laughter]
34:07>> you've put a lot of events. So, what we
34:09do, we provide a stage, right? So, now
34:11you come on my stage,
34:13and I'll put the stage on for you.
34:15Right? And then also, they can fly
34:17around the world with me as well. So, um
34:19so, and again, I don't guarantee it, but
34:21I say, "Look, a lot of the deals I've
34:22done in the green room."
34:24Right? We need to create network
34:25together. So, once they're good enough,
34:27then I can put them forward for things.
34:29>> That's incredible. Yeah.
34:30>> Yeah. I almost become their agent.
34:32>> Yeah. Yeah. I love the empire that
34:34you've built, John. Now, let's talk
34:37about money unlocked. What do you learn
34:41from this book?
34:42>> So, it's how do you keep it? Well, how
34:45do you make it first and how do you keep
34:46it? How do you multiply it? The problem
34:47is how many people do you know who are
34:49wealthy but they're still broke?
34:50Because what happens they're trying to
34:51keep up with the Joneses. They're
34:52spending all this money. They're not
34:53keeping it. You know, the secret to
34:55wealth is actually earning more money
34:57and keeping your lifestyle the same.
34:59>> Yeah.
34:59>> That's actually how it should work. You
35:01know, it's like business. What happens?
35:02They spend that they make all this
35:04money. They pull out all these costs and
35:06they pay for everything. What's left
35:07they save and invest. It should be the
35:09other way around. You make all this
35:11money. You take your profit first on
35:12what you want and what is left you use
35:14that for your costs. That should be
35:16applied to your life as well but people
35:18don't do that. They make money. They
35:19spend it. They make make more more
35:21money. They spend more more money.
35:22>> Mhm.
35:23>> And it's this never-ending loop. And it
35:25starts to build this down spiral. So,
35:28the book is really to change that
35:29mindset. You know, people want to become
35:31a millionaire or billionaire and they
35:32think it's about the numbers. It's not.
35:34A millionaire, the true definition, is
35:37to have impacted a million lives before
35:39you leave this planet.
35:40That's what I really believe a true
35:42definition of a millionaire is. And why
35:44did I write the book? Financial
35:45education. One of One of my beefs
35:48is with the financial education system.
35:50>> And why is that?
35:51>> Because they don't teach you the skills
35:53that is equipped for life. How many kids
35:56graduate from university in debt and
35:58they spend their entire lives paying it
36:00off?
36:00>> Yeah.
36:00>> Right? Why Why was never people been
36:02taught like real estate? If you're going
36:04to send your kids to to university and
36:06they're going to stay in halls of
36:07residence, at least buy a house for
36:09them. Let them stay in it. Let all their
36:11friends stay in it. By the time they
36:12graduate, the thing's paid off. Now they
36:14don't have any debt. They got assets
36:15now.
36:16Right? But they were never taught that.
36:18We never taught we we taught to trade
36:20time for money. We haven't been taught
36:22to invest. For example, save money for a
36:25rainy day. We should invest money for a
36:27rainy day. Pay off your mortgage. That's
36:28actually the worst thing you can do.
36:30Because it your money's not working for
36:31you, right? Have cash in the bank. Cash
36:34is trash.
36:35Cuz it's not growing.
36:36>> Yeah.
36:36>> You need to put it into assets, into
36:38real estate, into things that
36:40appreciate. But we're never taught that
36:42because it's risky. Oh, you shouldn't do
36:43that.
36:44>> So, you know, one of the things I've
36:45always wondered is, if you have a
36:46business, how much do you know as the
36:48founder to remove from the business and
36:50put into assets that appreciate versus
36:53keep it in your business and continue
36:55growing the business.
36:56>> So, in the book I talk about the 30 30
36:5830 10 strategy. Take 30% put it into
37:01your own business. 30% put into other
37:03people's businesses. The other 30% put
37:06into assets and 10% put into a moonshot.
37:09I something very risky. Cuz if it goes
37:11to zero, it doesn't matter.
37:12>> Okay, so 30% you keep it in the
37:14business. Okay, 30% of the cash you you
37:19um put it in you invest in other
37:21people's businesses. 30% would be
37:23assets, so stocks or property.
37:25>> Yeah, correct.
37:25>> And then 10% on a moonshot. This is a
37:27potential new business.
37:29>> New business, high risk.
37:31>> [snorts]
37:31>> Call it crypto, call it stock shares,
37:33whatever it is. Something that
37:35maybe you want to just support your
37:36friends. Like you know it's not going to
37:37do well. Just put it in. You never know.
37:39This is how people need to be thinking.
37:41Like the problem is they have no
37:42allocation.
37:43>> Right.
37:44>> Right? And a lot of businesses don't
37:45have that much runway either.
37:47Right? So So, having this mindset gives
37:49you runway, but it gives you the but
37:51like
37:52I said to someone downstairs, I said,
37:53"Who owns a Tesla here?" And like put a
37:55hand up. "How much did you pay for it?"
37:56"65,000." I said, "Imagine if you put
37:58that 65,000 into Tesla stock in 2020.
38:02How much would it be worth now?" And I
38:03see all these people with Apple
38:04products. I said, "How many of you buy
38:05Apple products every time a new product
38:07comes out?"
38:08And I said, "Look, every year you're
38:09spending $1,000 on a new phone. Imagine
38:12taking that 10,000 that you would have
38:13spent over the 10 years. Put that into
38:15Apple stock. You can buy a million
38:17iPhones now."
38:18>> I I did the math.
38:20If I had taken as much as I put in
38:22iPhones and put it in Apple stock,
38:25I think the number came up to about
38:26$130,000.
38:28>> Amazing. Right? But that's what we call
38:30intrinsic value. Right? I I get I did a
38:33test downstairs. I said, "If I had a
38:34Rolex Daytona here, Patek, who would pay
38:37me 10,000 for it right now?" Two people
38:39out of 800 people put their hand up. And
38:41what does that tell me? It tells me they
38:42don't understand value. Because that
38:44watch has a 10-year waiting list. Even
38:46if you don't like watches, has a retail
38:48value of between 25 and 32,000 pounds.
38:51>> Wow.
38:51>> So you could have bought it and sold it
38:52and flipped it the next day.
38:54But people go, "I don't like watches.
38:55I'm not buying it."
38:56>> Right.
38:56>> But they don't see the value.
38:57>> Mhm.
38:58>> That's what I seen really. That's what I
38:59seen.
39:00>> breaks down the the secret of really
39:03understanding the nature of money, how
39:05to use money.
39:06>> Yes. How to make it, how do you keep it,
39:09how do you multiply it. I think the
39:10first freedom that I talk about
39:12different freedoms there. Free, rich,
39:13and wealthy.
39:15Free is just getting to a point where
39:16you never have to work again.
39:17>> Right.
39:18>> Right?
39:19Rich is now you've got how much you need
39:21and then also now all your things that
39:23you want in life. But wealthy is a
39:25magnification of who you are.
39:27Right? It allows you to do what you
39:29want, when you want, with whoever you
39:30want. An extension of you and your
39:32message and your mission.
39:33>> John, thank you so much. That was a
39:36perfect end point for this interview.
39:39Firstly, thank you for being so open,
39:41for being such a dynamo on stage. I see
39:44how much the audience loves you. And I
39:46also want to thank you for your
39:47generosity in breaking down your funnel.
39:50I know for many of you who dream of
39:51being an expert and authority in your
39:53field, John's funnel
39:55um may not be something you can step
39:56into immediately, but it shows you the
39:59possibility of what you can do when you
40:02start stringing the together things
40:05right. And it also shows you that even
40:07if you feel you're not ready for social
40:08media, with AI skills, you can generate
40:12avatars that actually work. This was the
40:14part that completely blew me away
40:16because I never would have guessed that
40:18this worked. I'm still shocked that this
40:21idea even works. So, John, can we do a
40:23quick recap of how your funnel model
40:25works?
40:26>> Okay, so really simple. Post content
40:28ABC, always be promoting. I talk about
40:30this concept with the 116. One topic,
40:32one platform, post every single day for
40:346 months. Once you've done that, you'll
40:36see which ones are the winners, which
40:38ones are the losers. You take the ones
40:39that are winners and you run some ad
40:41spend behind it cuz you know it's going
40:42to convert. From there, you run a
40:43ManyChat campaign what I call a DM call
40:46to action. So, now comment the word AI,
40:48comment the word event, comment the word
40:49learn. Now you start building a list.
40:52That list you then drive to a webinar or
40:54a masterclass and there you do a
40:55presentation. On that presentation, you
40:57do an invite for the next level. And
40:59from there, people will go from
41:01>> [music]
41:01>> 997 to a 10,000 to a 75,000 to 125,000.
41:07That's how the funnel works.
41:08>> John, thank you so much for being part
41:09of this podcast. Thank you for sharing
41:11so much wisdom with our audience.

About this transcript

This page contains the full transcript of John Lee: Do This to Turn Your Content Into Income by Vishen, generated from the public captions YouTube serves with the video. The transcript has 9,084 words across 1,418 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

What you can do with it

Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to choose a caption track available on the video.

Free YouTube transcript tool

YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, caption language selection, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.