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Joe Rogan Experience #2527 - MrBeast — Transcript

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0:01Joe Rogan podcast. Check it out.
0:04>> The Joe Rogan Experience.
0:06>> TRAIN BY DAY. JOE ROGAN PODCAST BY
0:08NIGHT. All day.
0:12>> It must be very easy to get people to do
0:15your show.
0:16>> Uh well, I mean, yeah, seeing how we
0:18give away millions of dollars, it's
0:20Yeah, usually [laughter] people are very
0:21excited about it. The actual the only
0:24hard part for us is, you know, if it's a
0:25longer one, just the time off work. So,
0:27cuz sometimes like when we shoot like
0:29Beast Games or stuff, you know, it can
0:31go for a month, but besides the work
0:33stuff, of course.
0:34>> Does it are there people that haven't
0:35been able to do the show cuz they
0:37couldn't get a month off work?
0:38>> Oh, yeah. Tons. Of course. So, we always
0:40have like uh even like the day before,
0:42you know, sometimes people get cold
0:43feet. So, if we're doing something with
0:45a hundred people, we usually have 10
0:46backups just because, you know, the
0:49>> I would imagine that the type of person
0:50that would do your show would have a job
0:52that they could quit. [laughter]
0:54>> Well, uh yeah. Yeah. I mean, I guess it
0:56depends, right? Whether it's the YouTube
0:58channel where we're, you know, doing um,
1:00you know, a h 100 families compete for
1:01$250,000 or it's be scams where they're
1:03competing for 5 million. The 5 million
1:05people are way more excited for. Some of
1:07the, you know, the YouTube videos, it's
1:09not as like grand deal. So, they're
1:10like, uh, I don't know if I want to lose
1:11my job for 1% chance of winning 250K.
1:14So,
1:14>> well, how many people when you do beast
1:15games, how many people are competing?
1:17>> Uh, so the newest season we just shot,
1:19we uh, grabbed one person from uh, every
1:21country on Earth. So, it was around 200.
1:23Yeah. which I was actually pretty cool
1:25because you would put them in these like
1:27crazy games and you'd see how someone
1:28from like the Asian, you know, Pacific
1:30countries would react versus like
1:32someone in South America and they play
1:33and think so differently because they
1:35have such different upbringings. So, it
1:36was really cool.
1:38>> Did you have to I mean, you must have
1:39had to thoroughly vet these people,
1:41right? Make sure they're not insane.
1:44Make sure you have a serial killer.
1:46>> We do the psych and background checks,
1:47of course. No,
1:48>> how do you get that information if
1:50you're going I mean, if you have How
1:52many countries are there? First of all
1:53is 190.
1:55>> We went off of whatever the Olympics do.
1:57So it's like 100 something around 200.
1:59Yeah. Plus or minus a couple.
2:01>> So some of them have to have some shitty
2:03infrastructure.
2:04>> Oh, I mean I think one of them has
2:05literally 40,000 people living in it.
2:07Like it was uh what is it? Not the uh
2:10something Sea Islands, not the Cayman
2:12Islands. It was but some island country.
2:14And yeah, I was like wow. Like my town
2:17which has 100,000 people is two and a
2:18half times the population of your
2:19country. Well, I was joking with the
2:21contestant because I was like, if you
2:22win the $5 million, you could
2:24technically give a $200 dividend to
2:26every single person in your country is
2:28like, it's that crazy. It's that little
2:30people living there.
2:30>> Wow. Yeah,
2:32>> that's the kind of country like I wonder
2:33if you could buy that country.
2:36>> I mean, the GDP is probably, you know, a
2:39couple hundred million dollars if I were
2:40>> guess. Like someone like Elon or
2:42something like that could buy
2:43>> Elon. There's probably thousands of
2:44people in America that could I mean, I
2:46feel bad people from that country
2:47listening that say the country. Okay,
2:49true.
2:50>> We're good. We're good. We didn't say
2:51it.
2:51>> Exactly. It's It's yours.
2:53>> They should know what they are. Yeah.
2:54>> They were They're a country of 40,000
2:56people. That's just what it is. Nothing
2:57wrong with that.
2:58>> But it's uh it it is weird how many
3:01countries there are. And if you've got a
3:03person from every country,
3:06what are the odds you're going to get
3:07good data as to whether or not they're a
3:09criminal? Uh well that's why I mean if
3:11you saw like our budgets on what I have
3:14to spend on casting those people it was
3:16ridiculous to be able to get them all
3:17because basically what we did is we
3:19grabbed multiple options for each
3:20country. And what I was worried about is
3:22that like the contestant from blank
3:24country would suck and then uh the
3:26country would be like Jimmy you hate us
3:28and you purposely picked this you know
3:30absolute [ __ ] So we we would pick two
3:32or three from each country and then we
3:33let people from those countries vote on
3:35who should compete.
3:36>> So it wasn't even one. I had to get
3:38multiple from each. So I think I ended
3:40up spending over a million dollars just
3:41on, you know, aggregating and casting
3:43and background checks and everything and
3:45then putting it out there so people
3:46could vote on it. But that way, you
3:48know, whatever, like Georgia and Europe,
3:50if that guy's an absolute [ __ ] it's on
3:51them. They picked them, you know?
3:53>> Right. That's actually very smart.
3:55>> Exactly.
3:55>> How did you come up with the concept for
3:57this show? Like what? First of all, how
3:58the [ __ ] do you have time to do that
4:01show as well as do your YouTube show?
4:04>> Yeah. Uh, I just don't sleep much during
4:06those because like Beast Games basically
4:09is 30 days of just, you know, 18 hours a
4:11day filming. And so, and for people who
4:13might not have heard of it, it's
4:14essentially the largest cash prize of
4:15any show in the world. Uh, at season
4:17one, we had the most contestants of any
4:18show in the world and the largest sets
4:19of any show ever to exist. And I was
4:21just like, what if you take like a
4:23reality show, but you just ramp
4:25everything up to the absolute maximum.
4:27And like uh like season one, we give
4:28away $22 million just in one season,
4:31right? And you know, some of the biggest
4:32game shows in the world right now give
4:34away $250,000. Like, we're giving away
4:36$2 million every episode. Yeah.
4:38>> Look at that. That's wild. All those
4:40That's so crazy. That set's amazing.
4:42>> And then we we build a city. And so
4:44also,
4:44>> holy [ __ ]
4:46>> My my whole thesis behind it with uh
4:48this is, you know, you when you watch
4:50these, you know, game shows or reality
4:51shows, there's a lot of takeaways and
4:53like after the show, they'll put people
4:55in a room and they'll be like, "Hey,
4:56talk about what happened here." And it's
4:58like intercut. And I was like, well,
5:00what if we just have a thousand cameras
5:02and we just let people be themselves and
5:04we kind of just show it in real time.
5:05So, we also like in season one, we broke
5:07the world record of most cameras ever
5:09used in any production of any movie
5:11show, anything ever. So, like this set
5:13right here, there's over 1,200 cameras
5:15in there
5:17>> and and the most
5:17>> that room is so big.
5:19>> Yeah, it's it's bigger than the football
5:20field. And so, there's a thousand
5:22contestants. We have to have an a cam on
5:24all of them. So, there's like a poll on
5:26each of their platforms on them. Plus,
5:27there's hundreds of cameras in the roof
5:29and blah blah. I think there's over
5:301,200 here, which outside of this, the
5:33most ever used for production was 400.
5:34So, like I I literally had to and and
5:37this might seem insane, but this is why
5:39I think the show appeals to quite a few
5:40people because normally in a show, they
5:43would have a story producer walk up to
5:44you, hold a camera, and be like, "All
5:45right, you got three minutes. You're
5:47kind of the bad guy. Say roughly along
5:49these lines, almost basically put words
5:50in your mouth, and then they'd go like
5:52person to person with like one camera."
5:54Whereas I go in the microphone, I go,
5:55"Say whatever the hell you want. We're
5:57recording you for the next 10 hours. I
5:59don't care. Right. And you all have a
6:00dedicated camera on you. So then instead
6:02of like putting words in people's
6:03mouths, they can just do whatever they
6:05want.
6:05>> So do you have someone who actually has
6:07to go back and watch all that footage
6:08and edit it and then put it all out as a
6:11show?
6:11>> Yeah, exactly. Well, this is why
6:12>> How many people do you have doing your
6:14editing?
6:15>> Uh that uh season over 150 editors
6:17worked on it. Yeah.
6:18>> Holy [ __ ]
6:19>> It's crazy. And that's obviously why
6:21people don't do it because it's it's
6:23like basically we had to spend millions
6:24of dollars in cameras. It was the world
6:25record for most cameras ever used. Which
6:27then we also broke the world record for
6:28most camera cables used because it's 27
6:31miles of camera cables. Broke the world
6:32record for largest control room. Each of
6:33these is millions of dollars. And you
6:34have to bring in millions of dollars of
6:36extra editors. And so next thing you
6:38know, you know, to take it from 10
6:40cameras where you just essentially put
6:41words in people's mouths to unlimited
6:43cameras and they can do whatever you
6:45want. You can show who they actually are
6:46as opposed to what you think they should
6:48be. Right. With a story producer, it
6:50costs a lot of money. It's a lot of
6:51effort and time, but it shows through in
6:53the final product because now, you know,
6:54you get more natural like less scripted
6:57things when people are just themselves.
6:59>> You have a great ability to like see the
7:02big picture and a a great ability to put
7:06together things regardless of what the
7:08budget is, like regardless of how much
7:10money you're going to make to do the
7:11best product. Like I always thought that
7:14about you when you were doing when you
7:16first started doing your YouTube show.
7:17I'm like the amount of money and time
7:19and effort involved in this is like
7:22above and beyond what most people are
7:23willing to do. Y
7:24>> and it's it's way more than a
7:27traditional television network where
7:29would ever do because a traditional
7:30television network would look at the
7:32upside. They would look at the money and
7:34they would go, "We're going to spend X
7:36amount of money to make it this much
7:37better, but if we just take it down a
7:40couple notches, we save 80%."
7:42>> Yeah.
7:43>> And they would do that, but you're like,
7:44"Can we make it even cooler? let's put
7:47all the money back into the show which
7:49is very risky man because not just very
7:52risky. Um it's just very you have great
7:56foresight like you really see the big
7:58picture of it. Obviously you have the
8:00number one show in the world like you
8:02have the most watched show on earth you
8:04know your YouTube show is the most
8:05watched show on planet earth
8:07>> so it's obviously working but it's like
8:09that ability to take like to make that
8:13set must have been bananas. That is a
8:16[ __ ] enormous building. Did you have
8:18to build the building?
8:20>> Uh no. So that that's in Toronto, but
8:22it's basically an airport hanger. I
8:23mean, we spent months trying to figure
8:25out how we could make this. That also is
8:27like a thousand trap doors because every
8:30single one of those the trap doors open
8:31when they get eliminated. So that set
8:33alone was like $15 million. I mean, it
8:35was crazy. Go and thousands of people's
8:38time and stuff like that. It's actually
8:39when where we film Beast Games, it's
8:41actually a pretty big deal because it
8:42creates so many local jobs for people.
8:44So Oh, I'm sure.
8:45>> Yeah. Like there it was like pretty wild
8:47every time.
8:48>> Can you say where you film it or you
8:49keep it under wraps? That one was
8:50Toronto, Canada. Um, and uh, every time
8:52I'd walk around on set, people were
8:54loving it because even though we filmed
8:56for 30 days, there's months leading up
8:57to it and months after. So, it gives
8:59people like consistent work for 6
9:00months, whereas like before they're
9:02going project to project every week. But
9:04yeah, back on the going above and
9:05beyond, that's kind of my my whole thing
9:07is like why make content that isn't
9:09great? And uh, we just ask ourselves how
9:11do we make the best content possible as
9:13opposed to, you know, how do we make the
9:14most money possible? Um, and when you
9:16just shockingly go in with that
9:18approach, you just kind of make a lot of
9:20money. [laughter] Yeah. And uh, well,
9:22and also it's uh, I tell my team all the
9:24time too, like a big difference between
9:25us and other media companies is, you
9:27know, um, usually like people at the top
9:29will always shoot down crazy ideas or
9:30tell you it's not possible. Like
9:32whenever you have like these crazy
9:33brainstorming sessions, and I tell the
9:35team, technically anything's possible.
9:36If as humans we really wanted to, we
9:38could technically blow up the moon with
9:40enough nukes. Now, we're not going to do
9:41it because it's not worth the time and
9:42it's not worth spending the money. But
9:44you have to have that frame of mind.
9:45Everything's for the most part possible
9:47if you're willing to spend the time and
9:48spend the money. So, before you do the
9:51work and to figure out what time it
9:52takes and how much money it costs, you
9:54can't say no to something because almost
9:55all the time like we we filmed in the
9:57pyramids and I spent 100 hours living in
9:59the pyramids of Egypt. It was [ __ ]
10:01awesome. And uh you know, for years
10:03everyone's like they're not going to let
10:05you you know live in the pyramids for a
10:07couple days. Like that's crazy. And I'm
10:09like why not? like did you get a no from
10:11the you know the leader of Egypt? No.
10:14Then I'm like well technically it's
10:15possible you know and and after years of
10:17of talking with them and helping them
10:19understand that you know it's going to
10:20be more of an educational type video and
10:22it's not like I'm not going to run up
10:23the pyramids and take my shirt off and
10:25be like a lunatic. It'll be really cool.
10:27Um eventually they came around to it and
10:29they loved the video and it worked
10:30really well and it's literally like I
10:32could go anywhere in the pyramids for
10:34100 hours. I went all the way up to the
10:35top of the the middle pyramid. We went
10:37underneath it. It was it was really
10:38cool. And I like tell my team it's like,
10:40you know, even some of my most veteran
10:42people when we get these crazy ideas,
10:44their default reaction always is to go,
10:46I just don't think it's possible. And I
10:47I go, "Look, it is. Sometimes it's it's
10:49just time and money, you know, and is it
10:52worth the effort?"
10:52>> The pyramid one must have been nuts.
10:54>> Oh, it was crazy. It was one of my
10:55favorite videos.
10:56>> Is that your first time ever being
10:57there?
10:57>> Uh, yeah, actually it was. And so that
10:59made it even more special cuz I was like
11:00learning things at the the same time as
11:03I was just walking around. And um I'm
11:05I'm going to be honest, it was like a
11:06year and a half ago and it's like all a
11:07little fuzzy because I was like so
11:09tired. I was just walking around all
11:10night. But it was pretty crazy and
11:12surreal. And then going down into what's
11:14that tomb called where you go down the
11:16ladder and um like couple hundred feet
11:20uh underneath the pyramid.
11:21>> I don't know. Is that Osiris's sh?
11:24>> Yes. Yes. Osiris's. Yeah. And then uh it
11:26was like flooded and swimming around
11:27under there. It was pretty wild.
11:29>> Yeah.
11:30>> Wow.
11:31>> I feel like you should do something like
11:32that
11:32>> 100%. I I need to go there. I've been
11:35talking about going there for years. I
11:36just for me it's just the time thing. My
11:39time is I so many different jobs. It's
11:42not like one all-consuming job like you
11:44have. With me it's like
11:46>> commentary for the UFC, doing standup
11:48comedy, doing the podcast, and also
11:50married with children. It's like I have
11:52a lot of responsibilities. So, it's
11:53tough to just jet off for a mo. Ideally,
11:57if you're going to go to Egypt, I feel
11:58like you should go for like 10 days.
12:00Yeah. I feel like at least 10 days. Do
12:02you think the Yeah, I feel like they
12:06maybe honestly realistically like five
12:08days you could do it and and like I'm
12:10curious though if they'd let you just
12:11like do a video where you walk around
12:12and go everywhere because
12:14>> I wonder.
12:14>> Yeah, you cuz
12:15>> I've talked [clears throat] a lot of
12:16[ __ ]
12:17>> Exactly. So [laughter] without saying
12:19it, I'm kind of implying I don't even
12:20know if they want you there. Well, I
12:23never have said anything bad about it
12:25about it. I just think that the people
12:27that run it have a very uh narrow-minded
12:31perspective of how all that stuff was
12:33made. And I don't I think I don't think
12:35they really know. And I think there's uh
12:37a lot of uh gatekeeping in terms of, you
12:41know, what the official narrative is
12:43like how it was all made and who made it
12:44and what what it's all about. That's why
12:46they're really um hesitant to accept any
12:50alternative perspectives because they
12:53have a timeline and they attribute all
12:55this construction and there's a lot of
12:57evidence that that timeline doesn't make
12:59any sense. Yeah.
13:00>> Like did did you check out the Sphinx?
13:02>> Uh yeah. And you can you know you can go
13:03underneath it and go in that little
13:05room.
13:05>> Yeah. Did you do that?
13:06>> Yeah. Which that's the stuff I I feel
13:08like it would mean even more if you did.
13:10You've talked to Dr. Zahi, right? Yeah.
13:13Did you have him on the show?
13:14>> Yeah. Yeah, I had him on the show. Yeah.
13:15Okay, good. Yeah. And so, yeah, he's
13:18obviously the guy, so you should just
13:19call him and see.
13:20>> Yeah, I'd rather go with somebody else.
13:22[laughter]
13:23I'd rather
13:24>> I didn't listen to that episode, did
13:25>> I'd rather go hang out with one of the
13:27historians that I know.
13:28>> Graham Hancock.
13:29>> Yeah, Graham Hancock would be the
13:30perfect guy to go with.
13:31>> Yeah, you and Graham Hancock walking
13:33around. Oh, boy. That there'd be some
13:35crazy stuff. So,
13:36>> yeah. Well, whatever happened in that
13:39part of the world during that time frame
13:41is pretty spectacular. And it's kind of
13:44amazing that no one has ever achieved
13:45anything even remotely similar to it
13:47since. Yeah.
13:48>> And it's at least 4,500 years old.
13:51That's just a guess, though. They really
13:53don't know.
13:54>> Yeah.
13:54>> You know, it's it's crazy place. The
13:56fact that you got to film a show there
13:58is nuts.
13:59>> Yeah. I love how you call a show and to
14:00me it's just a YouTube video, but it's
14:02just funny.
14:03>> It's a show.
14:04>> Yeah. I know. Of course. And it makes
14:05sense because you do stuff with the UFC
14:07and then you're old a lot of it's called
14:08shows, but
14:09>> I mean whatever it is is people are
14:10watching it.
14:11>> Yeah, I know. It's just it's just funny.
14:12It's to me u I haven't heard it called
14:14that in years. Um but yeah, that that
14:17one was crazy. And I mean one thing that
14:19I'm really proud of that we did uh for
14:22season 3 of Beast Games, which
14:24>> I like in hindsight, I'm not even sure
14:25how we this one we pulled off. So I I
14:28want to see your reaction to this. So,
14:30um, basically the finale where we have
14:33the $5 million, we have the final
14:35contestants. We, uh, filmed it in the
14:38Roman coliseum.
14:39>> Whoa.
14:40>> Yeah. We we crowned the winner of season
14:423 with the $5 million cash prize in the
14:43middle of the Roman coliseum. [laughter]
14:44Played played the first game there in
14:46over a thousand years.
14:48>> Wow. That's crazy.
14:51>> I know. I'm I'm so grateful. I I like We
14:54just filmed that, too. So I'm like
14:55coming off the high and I just like like
14:57it almost makes like br gives me tears.
14:59Like what we shot was so cool. We had
15:00like a a live orchestra at like the top
15:03ring of there too. So like as the game
15:05got dramatic, we would have them like
15:06play louder music and stuff. It was like
15:09so surreal. Like there's multi because
15:10I've done really crazy things in my
15:12life, but there's multiple moments
15:13during that where I'm just like looking
15:15around in the middle of the coliseum as
15:17we're like filming the show and I'm like
15:19like this doesn't feel real. It was
15:21pretty wild. It doesn't feel I I mean I
15:23went just to visit a few years back and
15:25it didn't feel real. It's so strange to
15:28imagine like what what that was like.
15:31>> Yeah.
15:31>> You know how many thousand years ago?
15:33Two what when what year were they doing
15:35the games in the Roman coliseum?
15:39>> I would guess 1900 years ago.
15:42>> So
15:43I mean what the [ __ ] was it like being
15:46in there while that was happening?
15:47>> And imagine when they flood it and
15:48they'd have to sh like whoa. I know.
15:51>> Crazy.
15:52>> I know.
15:53>> It's just It's nuts that you could go
15:55walk around it and just try to
15:57understand like this used to be a place
15:58where people used to go to see people
16:01die.
16:02>> They used to see see people get hacked
16:03to death by swords, to see people get
16:06killed by lions. Like what the [ __ ] were
16:09>> Well, it's also interesting too because
16:10I did a lot of research, you know,
16:12before we filmed there. And it was also
16:14did a good job of you know back then
16:15they had like the hierarchy and like the
16:17noble people would sit at the bottom and
16:19the poor people be at the top and it
16:20also played like a good role of like
16:22showcasing unity even though there were
16:24all these different people from all
16:25these different you know economic
16:27statuses they would all be in the arena
16:28there but it also remind them where they
16:30are and there's like so many political
16:31implications of it too and so just
16:34everything about it
16:34>> like basketball games
16:36>> right who gets courtside tickets
16:38>> I didn't even I didn't even think about
16:39that yet
16:40>> Jack Nicholson courtside
16:42famous people. Yeah. Courtside tickets.
16:44>> True.
16:44>> Yeah. I mean, it's the same thing. I
16:46think in the coliseum though, that was
16:48the most dangerous seats because like
16:50there was a couple of incidents, I
16:52believe, when either a lion or a tiger
16:55leapt up and got a hold of some people.
16:57Yeah. Well, I I didn't hear about that,
16:59but when I was walking around, you know,
17:00they would have the, you know, uh,
17:02emperor like seat right there, and I was
17:04like, man, if I was the warrior, I could
17:07throw a spear at him. like this is like
17:08this is a killer view, but like how did
17:10no one ever just kill this guy, you
17:11know? It was I was like a that's all I
17:14could think about. I was like this is a
17:14little too close to the battlefield.
17:16>> How close is it?
17:17>> Uh it was like whatever four rows up. It
17:19wasn't like anything too crazy. Uh but
17:22like there's like obviously walls when
17:24you're walking around like little walls
17:25so you can't just, you know, walk into
17:26the stands. So So they're like kind of
17:28trapped in the arena. But it was
17:30definitely within spear throwing
17:31distance. I wonder how long it took to
17:32build that place. Cuz when you're
17:34walking around like this is an epic
17:39piece of real estate. Like [laughter]
17:41you guys built like an insane structure
17:45and they did it, you know, almost 2,000
17:47years ago or whatever it was.
17:49>> Yeah.
17:50>> So it took eight years to build.
17:52>> Wow.
17:53>> From AD72 to AD80.
17:57>> Yeah.
17:57>> Wow. Construction started under
18:00uh Vespasian
18:02between AD70 and 72. It was completed
18:06and inaugurated under Emperor Emperor
18:08Titus around AD79 to 80. So the main
18:12build phase lasted roughly 6 to 8 years.
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19:25July 19th. Terms at dk&ng.co/audio.
19:29>> Yeah, it's it's fascinating, too, cuz I
19:31like to think of like uh something
19:33equivalent now would be like maybe SoFi
19:35Stadium. Like that's such a beautiful
19:37massive stadium. And I wonder if like
19:382,000 years from now, would that still
19:40be there? Like Roman coliseum's like
19:43>> relatively still intact. It's pretty
19:45crazy.
19:45>> That's what's crazy. Well, it's because
19:46it's made out of stone. All of our stuff
19:49like cement will rot out. There's no way
19:51cement lasts a thousand years. All the
19:53glass, all the everything will just get
19:55absorbed back into the earth.
19:56>> Dang.
19:56>> Do you ever see that show? They had a
19:58show like what was it on the History
20:00Channel or something like that where it
20:01was uh after humans, I think it was
20:03called, and it it essentially showed how
20:05long it would take for cities to
20:07completely be absorbed back into the
20:09earth.
20:10>> It's not that long.
20:12>> It's not that long. No, it's like a few
20:13hundred years and there's nothing left.
20:15>> Wow.
20:16>> Yeah. actually seems like a good show.
20:18>> Yeah, it was kind of interesting. You
20:19know, it was a while ago, so it was
20:21probably like shitty AI. It was shitty
20:23CGI. They could probably do it really
20:24good now. Yeah.
20:25>> But I mean,
20:26>> if you go to Detroit, there's houses in
20:28Detroit now that have trees growing out
20:31of the the the basement of the house
20:33through the roof. Yeah.
20:34>> Like they've they've taken over the
20:36house and nature is slowly but surely
20:39absorbing the building. And then
20:41skyscrapers are a bigger endeavor, but
20:43they could still nature could still do
20:45it. It just takes enough time.
20:47>> That makes me where my brain goes to is
20:48it makes me want to do a video where
20:50it's like I bet you there's like a
20:51abandoned uh village or city that's been
20:53overgrown and like doing a video titled
20:55like last human on Earth simulation and
20:58then like living there for a month or so
21:00and and seeing what it's like. That'd be
21:01kind of cool. Kind of like the Will
21:03Smith movie back in the day,
21:05>> right? Yeah. Yeah. Yeah,
21:06>> that'd be so fascinating like to uh or
21:09maybe do it like with a contestant like
21:10hey if you spend one month you know in
21:12this like isolated uh civilization like
21:15I'll give you a million dollars or
21:16something and then seeing how they like
21:18you know use you know hundred-y old
21:19buildings or something. I don't know.
21:20It's got my my brain turning.
21:22>> Oh, it's not a bad idea. Like an I am
21:23legend type deal.
21:24>> Yeah. But real unscripted. Exactly.
21:26>> Right. Real unscripted. But then also
21:28hire people to be zombies and haunt
21:30these people while they're sleeping
21:31brain goes.
21:32>> You know what I mean?
21:32>> Yeah. hire hire people like CGI them up,
21:36scare the [ __ ] out of people.
21:38>> I've been wanting to do that for a
21:39while, but I always get like hung up on
21:41like, okay, we I can make some real
21:43zombies, but the problem is like, how do
21:44they kill them? And then, you know,
21:46>> well, the other problem is what happens
21:48if you if you're not telling these
21:50contestants that zombies are coming?
21:52You're just trying to get a reaction out
21:53of them. What if this guy thinks it's a
21:55real zombie and kills one of the people?
21:57>> Yeah. Well, I we would tell I would have
21:58to say this is a zombie simulation and
22:00you know and then I'd have to set rules
22:02on here's how you kill a zombie. You
22:04don't use a sword, you use this bump and
22:07it's lame, which is why we never got
22:09around to it. But if there ever was a
22:10way, I do think that would be cool to
22:12like recreate a actual zombie apocalypse
22:15and and like let someone try to live in
22:16for a week because it just be cool cuz
22:19everyone's exposure to this is through
22:20scripted shows. But to see someone like
22:22truly live in an unscripted one where we
22:24build rundown gas stations and there's
22:26like food that like we would say this is
22:28set in the year60. So I'd have set
22:30designers and everything design it where
22:31it like only Laffy Taffy is still edible
22:33and stuff and it is like a true
22:35recreation of it. I I've always wanted
22:37to do stuff like that.
22:38>> You could totally do that. There's a
22:39bunch of abandoned towns.
22:40>> No, it's just the one thing we could
22:42never figure out is how does someone
22:43kill a zombie and it's not lame, right?
22:44Because imagine someone with a Nerf
22:46sword hitting a zombie. Now it's like,
22:47okay, this is [ __ ] lame, you know?
22:49>> Yeah. Uh,
22:50>> it may be a paintball type deal.
22:53>> Yeah. And that's where our head goes cuz
22:55we're uh we have a different video,
22:57similar thing. But the problem with
22:58paintball and airsoft is then you have
23:00to wear a mask, right? Because you don't
23:01want people to get shot in the face
23:02obviously and then it kind of kills it
23:05>> or Yeah. Unless the zombie masks
23:11>> were was the protection.
23:13>> Yeah. We put it over top of the people
23:15mask. That's that's poor poor actors.
23:17They're going to
23:18>> Or you just have instead of like a
23:20regular paintball mask, have something
23:22that's just a hard structure that is
23:25like your the shape of your face. So you
23:27make it form fits to your face and then
23:29you know you give them goggles,
23:31something clear so their eyes are
23:32protected and then you do all the makeup
23:34on top of it.
23:35>> Yeah. You know what? I should hit you up
23:36for these zombie things. I could
23:38>> That actually would There you go.
23:40Exactly. That perfect. That's an airsoft
23:43mask.
23:44>> That that that'd be pretty cool. I mean
23:46>> Oh, dude. That's actually dope. Look at
23:48those masks. The the half-faced zombie
23:50ones.
23:51>> Yeah,
23:51>> that's [ __ ] dope. Like you could That
23:53would be terrifying coming at you in the
23:55middle of the night.
23:57>> If anyone listening wants to live in an
23:59abandoned town for 10 days while zombies
24:01try to kill you.
24:02>> I think we're on to something now. Now
24:03that I saw those masks, I'm like, "Okay,
24:06I like it." Cuz that could be the
24:07zombies.
24:08>> Well, where my head goes, because the
24:10videos are so big, right? This is
24:11probably a five10 million dollar
24:13project. probably would build this
24:15abandoned city, do I'm the last man on
24:18the planet and it's like me there for
24:19some time and then afterwards like a
24:21couple months like film then right
24:22afterwards film a video where I give
24:24someone a million dollars they live
24:25there for 10 days but they have to fend
24:26off zombies with their friends so then
24:27we can reuse the set location cuz if I'm
24:30going to completely set deck basically a
24:32whole city oh my gosh that's going to be
24:34a monster but yeah if I did both those
24:36back to back that'd actually be pretty
24:37pretty gnarly and worth the effort. I
24:39think I like the idea now. Yeah.
24:41>> Now that I see those masks and I think
24:44about like paintball or something along
24:46those lines.
24:47>> Well, what I'm picturing too is like
24:49ideally we could find a city with a
24:50skyscraper cuz I want like someone with
24:52a long lens pointed down of like someone
24:54pictured them on a street. It's pitch
24:55black and they have like a fire and it's
24:57them and their three friends and you
24:58know then they hear noise and zombies
25:00and stuff like those shots would be so
25:02beautiful like that. I mean that it
25:04would probably be one of the most
25:05beautiful videos ever. And I'm picturing
25:06we put like vines like on all the
25:08buildings and stuff too. So,
25:10>> well, if you wanted no one around, it's
25:13going to be hard because you're going to
25:14have to do in an abandoned place.
25:16>> Exactly.
25:16>> And you're not going to get an abandoned
25:17skyscraper.
25:19>> Maybe. So,
25:20>> unless you're in Detroit.
25:21>> Well, we also It doesn't have to be in
25:22the US. We did a video 7 days in an
25:24abandoned city where there's like uh
25:26some place in Europe where there was a
25:28city that was like war torn and stuff
25:30like that and it had like hotels and
25:32tall buildings and everything. It was
25:33pretty pretty wild. So, really? Yeah. I
25:35>> And there's no one in it now?
25:36>> No, no one in it. But like tourists go
25:38there or whatever, but they they let us
25:39close it off for a week. It was pretty
25:41crazy.
25:41>> Well, that's the place then.
25:43>> Yeah. I just wonder if they'll, you
25:44know, it's a little bit history there,
25:45so I doubt they'll let me go in and like
25:47set deck everything like crazy. But
25:49>> and also paintball everything.
25:50>> Exactly. Yeah. Well, with those masks,
25:52we could do airsoft, which would be
25:54maybe even easier. Well, actually, no.
25:55The problem with airsoft then is the
25:56trust system. You don't know if they got
25:58hit. So, paintball is probably more
25:59effective.
25:59>> Yeah. You need a paintball. Yeah. You
26:01need paintball and it needs to look good
26:03when it splatters against them.
26:05>> I I just, you know, if someone on my
26:07team's watching this, just clip the last
26:0810 minutes of this and send it to the
26:10creative team. I got you guys. I believe
26:12in you.
26:13>> Is there another way to kill a zombie
26:15other than paintball? That would be
26:17wild. Like, is there something else? Um,
26:20well, one thing we've been working on
26:22because we're we I've always wanted to
26:24like do Hunger Games in real life as
26:26well is so like these like suits where
26:28you could, you know, electronic like uh
26:30laser tag where you could just shoot and
26:32and then it just like lights up. So,
26:34what about shotguns with bean bags,
26:36[clears throat]
26:37you know, cuz they use those for people
26:39to like take out like uh when the
26:42non-lethal loads, you know, they have
26:44like bean bags that they shoot out of a
26:46shotgun. The question I would need is
26:48like if if I shot you with it like 3 ft
26:50away, would you still be fine? If I I
26:52guess you could probably adjust the
26:53pressure and stuff where it's not
26:54>> not really.
26:55>> Okay. Well, [laughter]
26:56>> I mean, you could, but you couldn't bury
26:59it, you know.
26:59>> See, this isn't Fear Factor. This is Mr.
27:02Beast.
27:02>> I understand. But can [laughter] you the
27:04gray It's a gray line.
27:05>> You know, it's so funny. I need to give
27:07you a blunt and let you just help me
27:09click on this video. I I can see this.
27:11>> There's something there. You just have
27:12to figure out an exciting way to kill
27:14them where it doesn't actually hurt the
27:16stunt people or whoever's wearing the
27:18masks, whoever pretends to be a zombie.
27:20It would have to be something. I was
27:22thinking light him on fire. But that's
27:25>> Could you pull up the seven days
27:26abandoned city video? I and just skip to
27:28some random part. I'd love for him to
27:30see like the like how it looks because
27:33that with what you're picturing and that
27:35really would be something you can't find
27:36anywhere else. And that's what like gets
27:38me excited is when it's content you
27:40can't find anywhere else. That's
27:41typically, you know, a huge indicator
27:43that if it's done well, people like it.
27:45>> Have you seen the show from
27:46>> from I don't think so. No,
27:48>> it's great. Great show, but it's about
27:50these people.
27:50>> Wait, look at that shot. Pause it right
27:51there. Look like like or
27:54so that's just one random building, but
27:56you can maybe go to the intro or
27:58something if you want to just show them
27:59like Yeah. This whole place like look at
28:01these buildings.
28:02>> Wow. Oh my god. This is perfect.
28:03>> Yeah. And then like Yeah. If you pause
28:05it there, those are all the buildings in
28:06the city of I mean
28:07>> Oh, dude. This is the spot. Listen, the
28:10show starts at sundown every night,
28:13>> okay?
28:14>> As soon as the sun goes down, that's
28:16when the games begin. It does. Nothing
28:18happens until it gets dark out.
28:19>> Everything is in the dark.
28:21>> And these people have no idea when it's
28:23going to happen, when they're going to
28:24get hit, and so they try to get their
28:26sleep whenever they can. But you keep
28:28them awake during the day with tasks.
28:30You keep them away. So dur during the
28:32day they they have all sorts of
28:36materials, they have supplies, they have
28:38all sorts of things and they have to
28:40figure out how to protect themselves,
28:42how to develop shelter, alarm systems
28:46for when the zombies are close. They you
28:48give them Yeah. Give them time to like
28:51figure out stuff to do to keep the
28:53zombies away and a limited amount of
28:55materials that they can work with and
28:57just let these people get creative and
28:59their ingenuity. But then you keep so
29:00that they'll be busy during the day. So
29:02they're not going to be able to sleep.
29:04So at night time when it gets dark out.
29:07Yeah. Then they don't know when it's
29:08going to hit. So you have these people
29:10sitting around and it might be 7:00 p.m.
29:138:00 p.m. 900 p.m. and then 3 in the
29:16morning [ __ ] starts.
29:17>> 30 zombies coming and they got to shoot
29:19them all paint
29:20>> and they're creeping in. Like they're
29:22creeping in.
29:23>> Bro, you're getting me excited. I mean,
29:25it would be so [ __ ] cool to like let
29:28them build a a structure or something
29:29and then like in Iron Legend where he
29:31has to point the lights cuz they hate
29:32lights. But like at night time like
29:34they'll have to we can uh hide lights
29:36throughout the city that they'd have to
29:37collect and then set up so they have
29:38good vision around their fort and
29:40everything and then they have like, you
29:41know, cycles where they take turns
29:43watching and stuff. And then we only
29:45send the zombies out theoretically at
29:46night or whatever the structure would
29:47be. So they have chill time or maybe
29:50every night 40 zombies are unleashed and
29:52then so they're like they shot like 35
29:54of them but they're like oh [ __ ] there's
29:56five hidden around the city. So that day
29:57while they're walking around they're
29:58like on edge and the tension throughout
30:00the day would be phenomenal. Yeah.
30:02There's so many cool ways to do it
30:04>> and you know you don't have to tell them
30:06that the zombies are only going to come
30:08out at night.
30:08>> Yeah.
30:09>> Just have it that way.
30:11>> I'm excited. We need to stop talking
30:12about this cuz I'm going to leave and go
30:14film it, right? And then [laughter]
30:15>> I'm I'm fighting the urge to go call my
30:17team. This is
30:18>> You also with the zombies, they can come
30:20out in the daytime. Just these people
30:22don't know because they never do it.
30:23>> True. Like the first five days it's only
30:25at night and then day six. Exactly. So
30:28So people get snatched up in the middle
30:30of their house.
30:31>> This company we used before as Gel
30:34Blaster, it's almost like airsoft but it
30:36doesn't hurt as bad.
30:37>> Oh, it shoots water. And these vests
30:39that they have set up are sensors so you
30:42can almost like what you're saying. It's
30:44like VR laser tag
30:45>> so it lights up when you hit it.
30:47>> Yeah. And there's like a little talking
30:48system that says like you have this many
30:49shots left. You have this much.
30:50>> Can we see [clears throat] a video?
30:51>> Yeah. Is this a video?
30:53>> We did this at night at somebody's
30:54house.
30:54>> Oh, you did?
30:55>> Yeah. Yeah. Yeah.
30:56>> When did you do this?
30:57>> A couple months ago.
30:58>> Oh, nice.
30:59>> I don't Oh, [ __ ] It's only coming out.
31:02>> Ah, wait. Actually, now that you music,
31:05but you pointed out I have seen like
31:06Nerf gel blasters. I actually never
31:08thought of that.
31:09>> So that I mean you could just redo the
31:11set the suits so it makes sense.
31:13>> Yeah. And then reskin the guns cuz those
31:14look a little lame. But yeah, that would
31:16be
31:16>> it's kind of lame.
31:17>> I kind of like shotguns with bean
31:19[laughter] bags.
31:19>> I think I could easily picture the
31:22aesthetic you're looking for. I got to I
31:24have to find the blend between Joe's
31:26like recreation of this video and like
31:28what I could actually do. But there I
31:30actually am more inspired than ever. I
31:31think it's very doable.
31:32>> It's very doable. You just have to
31:34figure out a way to make it exciting but
31:36still not hurt anybody.
31:37>> Exactly.
31:38>> Not hurt the zombies. You'd have to like
31:40armor these people up somehow.
31:42>> I mean, well, the the thing too is like,
31:44you know, um, one way one thing that
31:46would help is like if the zombies were
31:47ex-Navy Seals or something, then it's a
31:49little different than if they were like
31:50typical Hollywood actors and things like
31:52that, which so I've learned for like
31:53some of these other things, like it's
31:55also who you cast into it. Like, you
31:56know, the Navy if it was like Navy Seals
31:58dressed up as zombies and I paid them
32:00all, you know, they wouldn't care. It
32:02also it could well it could be like a
32:06zombie army like an army
32:09some some army somewhere got
32:14taken over and turned into zombies
32:17>> and those are the people you're fighting
32:18against. So you could you could put them
32:20with like plate carriers on and you know
32:24you you could armor them up a little bit
32:26so they could take some hits.
32:27>> Have some lore behind it. Yeah.
32:28>> Yeah. You could it would make sense too.
32:32I'm I bro I'm sold. I just got to find
32:35an abandoned city.
32:36>> Give them glowing eyes. [laughter]
32:38That's the only way you know that.
32:39>> This whole podcast is gonna be Joe
32:40helping me figure out how to do zombies.
32:42It's
32:42>> Dude, it would be [ __ ] terrifying.
32:44Imagine just people that are in like
32:47this city. There's no lights, there's no
32:49electricity, and then at night time it
32:51goes dark. And maybe they have
32:53flashlights, but each flashlight only
32:55has like one hour of battery life. And
32:58so you have to like judiciously use that
33:00flashlight throughout the evening. Shine
33:02it around.
33:02>> You shut it off, you know. So you give
33:04like a little extra tension that the
33:06flashlight's going to die because you
33:07only have one hour of flashlight
33:08battery.
33:09>> Yeah.
33:09>> And then you see these red eyes
33:12>> like you give them like a a slightly
33:14glowing red eye.
33:16>> Yeah.
33:16>> And that's how you can find the zombies.
33:18>> True. That would be cool.
33:20>> So you just look out into the woods like
33:22you see the [ __ ] eyes, man. You see
33:24the eyes?
33:24>> That would be crazy. Yeah.
33:26>> And the other thing too would be cuz I I
33:28go to like how do we execute it? We
33:29could do it too where like there's like
33:31a every day at like a certain period we
33:33we pull off all the dead zombies which
33:35are humans and we just swap them with
33:36like uh I can have recreated versions of
33:38them there. So there's like actual
33:40zombie bodies like piling up and things
33:42like that. So as the video progresses
33:44they're like literally stepping over
33:45like mannequins that are set decked
33:47identically how the the people were so
33:49when they die and then they're just like
33:51literally stepping on zombies as they go
33:53building to building. That would be
33:54crazy. That would be crazy,
33:55>> you know. And actually, because if I put
33:56a million
33:57>> chalk outlines around the zombies
33:59>> so you can identify the fact that this
34:01one's a dead zombie.
34:02>> Uh, or no, don't screw it. You know, let
34:05that be the fun part. But then we if we
34:07put like a crazy prize on it, we could
34:08do you only get the pri or maybe the
34:10prize is split amongst everyone who
34:12survives the whole 10 days or whatever.
34:14And then it's like to really build up
34:15like this crescendo at the end, we could
34:17have it where the final day there's a
34:19massive invasion coming or something. So
34:21it's like the whole time it's what if
34:23like every day more and more camp. So
34:25day one it was 10, day two it was 20 and
34:27then 50 and then I'm like you know we're
34:29going to have 400 zombies come on the
34:30final day. So the whole video they're
34:32prepping for this like Game of Thrones
34:33type invasion. Not only that, but the
34:36people that get killed by the zombie, we
34:39think they're out of the game, but they
34:40actually become zombies. So when you
34:42think you won at the end, now the final
34:46game is you're competing against the
34:48zombies. the zombies who can't win
34:50because they're already dead, but they
34:52make you lose.
34:53>> Yeah. And they know you're for it. You
34:54know what actually be even crazier is if
34:56if instead of Well, you know, maybe we
34:58have Navy Seals as the zombies, but also
34:59what if the contestants are like ex-Navy
35:01Seals, too, so they have like real
35:03strategy and stuff like that. That would
35:05be cool.
35:05>> Just get the most badass people that you
35:07can get for this zombie thing. Like
35:09survivalists,
35:11>> martial artists, like
35:14be crazy, dude.
35:16>> Actually, that's not bad. like a, you
35:18know, a UFC champion, uh, Navy Seal,
35:21like Taekwond do, blah, blah, blah. And
35:23it's like, all right, what happens if
35:24you put six experts in different fields
35:26together and simulate a real zombie
35:28apocalypse? You have 50 acres of this
35:30abandoned city sealed off. We set decked
35:32it all and every day a wave of zombie
35:35that gets bigger and bigger until the
35:36big crescendo at the end hits. And if
35:38you survive it all, you split a million
35:40dollars.
35:40>> I think the the really difficult
35:42challenge is figuring out a way to kill
35:44zombies that's not lame.
35:46>> Exactly. And it doesn't hurt anybody.
35:48>> Actually doesn't kill people. [laughter]
35:49>> I love how that's your your second
35:51thought process. But of course,
35:52>> but it has to because if you're hitting
35:54them even with a gel soft, it look kind
35:56of cool, but it's likew
36:00I could add those sounds in post, but
36:02we're big fans of practical. So, I'd
36:03have my team take apart the guns and see
36:05if there's some way they can make it
36:06even though it's shooting the gel, like
36:07make it go bang bang and then add like
36:09the effects and and we'd have to reskin
36:11the guns to look like real guns. It
36:13would have to be some. It doesn't have
36:14to look like real guns cuz it could look
36:16be a gun from the future, you know?
36:18>> Yeah, that's lame. When you think of
36:20zombie apocalypse, you think it has to
36:21look like a gun that they grab from some
36:23dude's tape that they found in a house,
36:25right? That's what a zombie apocalypse
36:26is to me.
36:27>> Yeah, I guess.
36:28>> Yeah.
36:29>> Yeah. So, it would have to look like a
36:32real gun. So, that's why I like the
36:33shotguns with the bean bags. And also
36:35with a shotgun, like you're only going
36:37to get so many shells. Like you like as
36:40long as you don't have one of those big
36:41like taran tactical ones that has
36:43actually a magazine. You can hold like
36:4515 rounds. If you can I think a regular
36:48shotgun like a Benelli. What can you
36:50put? How many shells can you put in one
36:51of those? I think six. I think maybe
36:53six. Something like that is good too.
36:55You have a limited amount of bullets and
36:57reloading is hard. We just got to find
37:00out. Like maybe if it was like 20 gauge
37:03maybe if it was like 20 gauge shotgun
37:05like bird shot with with a bean bag.
37:09Maybe that wouldn't [ __ ] people up but
37:10it would make a big bang.
37:12>> Yeah.
37:12>> And you'd be hitting them and if you
37:15could find a way to light up wherever
37:18they got hit. Like if you could put them
37:20in some sort of a suit where when they
37:24get hit there's like gel packs.
37:26>> There's no way you can shoot shotguns at
37:28people. Yeah. There's just not poss.
37:32He's living in his utopia. Let him I
37:34haven't seen his eyes light up like this
37:36in years. Let him let him
37:38like a gun at a person.
37:40>> Okay. I don't know a lot about shotguns,
37:42so let's um find out.
37:43>> I'm never going to have someone point a
37:45real shotgun at someone else, but yeah.
37:46>> Yeah, you will.
37:47>> Trust me. We're going to we're going to
37:48work [laughter] this out.
37:49>> Oh, you want to you want to help
37:50co-direct it? I want to help.
37:51>> Yeah. You'll see you'll accidentally see
37:53in like the background of one shot Joe
37:55like he's like yeah [laughter] it's like
37:57the Navy Seals are fighting off the
37:58zombie apocalypse. I want to be one
38:00zombie one night. I'll sneak in.
38:02>> Everyone's like, "Who's that bald guy
38:03over there?" That's just [laughter] a
38:04>> [ __ ] yeah.
38:05>> Shotgun damage on a zombie. You have to
38:07blow their head off, right? How would
38:08you
38:08>> Oh god. Get him started. He's going to
38:11be talking about hit damage for 20
38:12minutes forever.
38:13>> Well, it depends on what kind of zombie.
38:14Like Walking Dead zombies are so stupid.
38:16You can stab in the head with a pencil
38:17and they die. Remember, it was just
38:19going through the head cuz they would
38:20shoot him with those crossbows and like
38:23crossbow wouldn't even kill a person
38:25like with those field tips. They're
38:27using field tips. This is basically like
38:29a pencil going through you. It's not
38:31like a broadhead. Like if you shot an
38:33animal with a with a crossbow, you would
38:35use a broadhead, which is a big sharp
38:38blade that cuts a giant channel through
38:40an animal. What those things are using
38:42is target points. Like that dude in
38:45Walking Dead, it would drive me nuts cuz
38:47he would shoot them in the hand. It
38:48would just stick in their head and then
38:49they'd be dead.
38:50>> It's so funny cuz get the [ __ ] out of
38:52here.
38:52>> I I watch the same thing and I'm like,
38:53"Oh, that's cool." [laughter] Different
38:55audience. Well, it's just all it takes
38:57is like one arrow to go into your head
38:59and you're dead if you're a zombie.
39:00>> Yeah, totally. One arrow in the [ __ ] is
39:02this is nonsense.
39:03>> Yeah, right. Guys, watch. Yeah. One
39:05arrow in the head, you'd be Yeah, you
39:06wouldn't die.
39:07>> The thing is, people have lived humans
39:09have lived through arrows through the
39:10head like that, accidentally gotten shot
39:12in the head with a with a bow and arrow
39:14with a a field tip and lived cuz it
39:17basically just it's like a pencil going
39:19through your head. Really? The way
39:20people die from an arrow is hemorrhage.
39:23you die from massive hemorrhage and it's
39:24usually because there's a blade. So like
39:27this like this is what the Native
39:29Americans used to use.
39:30>> But that that's
39:31>> this is actually Yes, that's that's an
39:33actual arrow head. But the thing about
39:35this is when it's attached to a stick,
39:37this is cutting.
39:38>> So it's causing hemorrhage inside the
39:40body. The little field tip doesn't do
39:42that.
39:42>> And the field tip wouldn't puncture
39:44enough veins where you just bleed to
39:45death.
39:45>> Maybe, but most likely not. I mean, if
39:48it went through your heart, yeah, you'd
39:49be dead. But if it just goes through
39:50like this side of your lungs and pokes
39:52out your back, you'll live.
39:53>> Wow.
39:54>> Yeah.
39:54>> Would you want to live?
39:55>> You would be in pain. It would suck.
39:58>> Yeah,
39:58>> it would certainly suck. But it's not
40:00like getting hit with a broadhead. My
40:02point is I don't remember my point, but
40:04if I had a point, it would be got to be
40:07a level of shotgun. That's the What is
40:09the lowest powered shotgun available?
40:12It's not a I I know 20 gauge is light.
40:16I've used those before for like shooting
40:18clay pigeons and I've used 12 gauges.
40:23You don't want to get hit with a 12
40:24gauge, even if it's a bean bag.
40:27>> 10.
40:30>> Uh,
40:31>> smallest gauge equivalent to a 67 GAUGE
40:34SHOTGUN.
40:34>> OH, there we go. Now we're talking.
40:36That's a [ __ ] ass round.
40:39>> Oh god.
40:39>> Let's see what that looks like.
40:41[laughter] You're so
40:42>> shoot a Let's Let's see what a 410 gauge
40:46shotgun or 67 gauge shotgun looks like
40:49when they shoot like a [ __ ] gun. It
40:50looks like it's going to still hurt.
40:51>> No, no, no. You'll be fine.
40:54>> Okay. Can I test it on you?
40:55>> Yeah. Yeah. Just give me a plate carrier
40:58and if you're going to use a bean bag.
41:00Yeah. Cuz that's what I'm thinking. Like
41:01if you have a chest plate, you know, so
41:04a plate carrier is bulletproof.
41:06>> Yeah.
41:06>> Yeah. But what are you going to hit?
41:08Everything you'll cover up. You'll cover
41:10up the shoulders and the arms. You give
41:11them like military style armor, like
41:14body armor
41:15>> because it's not a it's not none of this
41:16is gonna penetrate. So, if it's a bean
41:18bag round, what it is is just like it's
41:22basically a bag that's going to like
41:24>> shoot out of the shotgun and blast you.
41:27But I don't They're not lethal.
41:30>> Um, let me see what it looks like.
41:32>> I don't know which one I'm
41:33>> uh just go to a video just go to a video
41:35of lowest powered shotgun. Oh, that's
41:38>> that's weird looking. That's cool. That
41:40one looks cool.
41:40>> That one does not exactly what that's a
41:42revolver shotgun.
41:43>> Yeah, that's dope. I've never seen one
41:44of those before.
41:45>> Power it says.
41:47>> Interesting.
41:48>> Yeah, the smallest but deadliest shot.
41:51>> Yeah, I think it's smallest in terms of
41:53like the size of it, not uh not the
41:55round itself.
41:56>> Yeah, this [snorts] isn't I did ask for
41:58lowest powered, but it's that's not what
42:00people want to click on videos.
42:01>> I know. I feel like most people who buy
42:03shotguns are looking for shotguns that
42:04don't
42:05>> Well, how about this? Look up 67 gauge
42:08shotgun.
42:08>> I had done that here.
42:09>> And does it show you a video of that?
42:12Okay, let's see what it says. Let me see
42:14what it looks like when it's shooting.
42:18>> It says it's 12 gauge.
42:19>> Oh, that's a big
42:20>> Yeah, that's I'm trying to They're like
42:23modified 12 gauges.
42:25>> That's a lot.
42:26>> I just don't What the point? The shotgun
42:28isn't going to kill a zombie.
42:30>> Yeah, but it could in this game, Jamie.
42:32>> I know. You have to get so close to get
42:34a [ __ ] [laughter] head shot or
42:35whatever. See, it's more fun to like get
42:37snipers and grenades and
42:39>> I don't know if you have to use head
42:41shot.
42:43>> This little kid's going to shoot a
42:44shotgun.
42:45>> Yes.
42:45>> So that Okay, let me see. Can you give
42:47me some volume?
42:49Let me hear this. Put back that up a
42:51little bit.
42:54>> Yeah, that's what we need. We need that
42:56kind of shotgun with like a bean bag
42:58round or rock salt.
43:00>> I got it. The team, they're listening.
43:01They're on it.
43:02>> Yeah. Something where it makes an
43:06impact. There's a sound like a gun going
43:08off, but you can't really kill anybody
43:10with it.
43:11>> Yeah.
43:11>> This is totally possible, dude. You'd
43:13have to have like very strict safety
43:16protocols in the set, though. Because
43:17one of the things when I was in uh when
43:19I first moved to LA in like 1994, there
43:23was a guy that a friend of mine actually
43:25knew who was an actor who was on a set
43:28who uh took a gun that had a blank in it
43:31and thought it'd be funny to just put
43:32the thing to his head and pull the
43:34trigger. And he didn't realize that just
43:36the actual air coming out of the gun, if
43:39you put it right to your head, is
43:40lethal. And he blew his brains out.
43:43>> Oh my gosh.
43:43>> Yeah. With a blank. He just didn't
43:45>> I mean or like the Alec Baldwin
43:47situation.
43:48>> Yeah, that was actually probably
43:50negligence because it seems like
43:53>> it seems like there was an error where
43:55they were using like real rounds and uh
43:58then they would take the same guns. They
44:00would use like real rounds on a range
44:02and take the same guns and bring them to
44:04set and they didn't clear everything.
44:06>> So, I don't know who's responsible for
44:08that. I don't know what ultimately came
44:10out of that, but you're never supposed
44:12to point a gun, even if it's not loaded.
44:15You're never supposed to point a gun at
44:16someone ever. In movies now, like if you
44:19were, you
44:20>> I'm like so hesitant to this whole
44:21shotgun thing. Welcome back to reality,
44:23Joe. [laughter]
44:24>> We're going to be fine. In movies,
44:26you're supposed to like if I was
44:27shooting at you in a movie, I'm really
44:28supposed to shoot over here. And I think
44:30that came out of the movie The Crow
44:33>> because uh Bruce Lee's son died because
44:37there was something that was in the gun
44:39itself. It wasn't even a bullet that
44:41killed him. It was like there was a
44:42particle or something that hit him from
44:45the blank.
44:46>> Well, there's effects in CG and
44:48everything's so good now, too. Like, you
44:50probably don't even have to put a blank
44:51in there. You just overlay the sound
44:52effect and I mean, put the effect in. No
44:54one would even be able to tell
44:55sometimes, too.
44:56>> That's true. But you want something
44:58that's scary for the actual people
45:00>> and the recoil and stuff. Yeah. So it's
45:02it's more real
45:03>> like a really light shotgun.
45:05>> And I guess even if you know it's a
45:07blank like having a gun pointed at you
45:08as an actor makes you, you know, feel
45:10more in this situation too probably.
45:12>> Well, just rock salt. If you have a
45:14really light shotgun, even if it's a 20
45:16gauge with rock salt, it would suck. It
45:19would sting. But if you've got these
45:21guys all protected
45:23>> and you could find a way where when it
45:26hits them, like you have gel packs on
45:28them or something. So if you have them
45:30all, they're in like these like tattered
45:34looking white outfits, right? And when
45:36you hit them, there's red gel packs
45:38underneath and they splatter.
45:40>> Yeah.
45:41>> And you could, you know, if you get a
45:43direct
45:43>> We did something similar when we
45:45recreated Squid Games. We put like
45:46squibs on them when they got eliminated
45:47and blew up. And so Yeah. You would put
45:49like little squibs and then when the
45:50sensors went off it would just and the
45:53liquid would go across your body. Yeah.
45:54>> Yeah. So you could do that. So if you do
45:58that actually you could have blanks and
46:01maybe a laser sight.
46:04>> Exactly. That that's where we went with
46:05the Hunger Game stuff is laser tag and
46:07then it would just trigger squibs if you
46:09pointed at them. And then maybe in a in
46:10post like we'd have a track where the
46:13trajectory of where the bullets were and
46:14we could just overlay like the lasers or
46:16whatever uh in post so you could
46:18visually see it. But obviously in the
46:20time it were actually filming
46:21practically it would just be you know
46:23invisible. You just know if you got hit
46:25if your suit lit up. And it seems like
46:27you could sync up uh a laser tag with an
46:32actual blank round
46:34>> to make.
46:35>> So you can make the boom and then the
46:37laser actually hits the person at the
46:40same time.
46:41>> Okay.
46:41>> Right.
46:42>> Yeah.
46:42>> That wouldn't be hard to do because if
46:44you have lasers, you have guns that
46:46shoot lasers. That's what laser tag is.
46:48That's a pretty simple mechanism. All
46:50you would do is have like sort of a dual
46:52trigger setup where you have as you pull
46:55the trigger back, you get the explosion
46:57from the round going off and you also
46:59get the laser at the same time. And so
47:02the squibs go off, you say the boom and
47:04then the squibs go off and you have it
47:06all coordinated together and then it
47:08looks wild. And so then YOU HAVE THESE
47:10ZOMBIES,
47:12>> BOOM, you shoot them, you see splatter
47:14all over their chest.
47:14>> The only other thing we have to figure
47:16out is where is this going? because of
47:18what's going on my YouTube channel. We
47:19don't usually show gore. [laughter] Um,
47:22so we might have to hit up uh where we
47:24Yeah. where we used to put Fear Factor
47:26and stuff because that that definitely
47:27seems like a more It's going from like
47:28we're usually family friendly to now
47:30this is very rated R. But it
47:32>> family friendly because you're killing
47:34zombies. [laughter]
47:35>> Well, we Yeah, you you know if
47:37something's family friendly or not if
47:39you say eliminated instead of killing.
47:40So you're if you're eliminating zombies,
47:43that's family friendly. If you're
47:44killing zombies, that's rated R. Well,
47:47they're already dead, so you're
47:48eliminating them.
47:49>> Ex. There you go. See, now we're bashing
47:51them. See, they're already dead.
47:52>> And and like you can tell if like a
47:53shows like for 18 plus or like 13 plus
47:56if like before they they shoot the
47:58person or whatever if it cuts away,
47:59right? And like there's all these little
48:01things. Not that we
48:02>> This could be wild.
48:04>> I mean, if some streaming platform was
48:06like, "Yo, here's whatever whatever a
48:08blank check. Just make it happen." Oh my
48:10god.
48:10>> Amazon should do it. They need people
48:12over there anyway.
48:12>> Yeah. or I mean really even Netflix
48:14anyone really like it's it's the biggest
48:16no-brainer in the history of ever like
48:17the actually the fact that no one's
48:19recreated this is kind of absurd when
48:20you think about it but it's also like if
48:22traditional you know independent of like
48:24the shotgun stuff you're talking about
48:25like a traditional people with
48:27traditional world views did this it'd be
48:28so stringent and structured and and
48:30stuff like that whereas like we if we
48:32did it with like the beast games mindset
48:34where it's just like there's cameras
48:35everywhere they can truly do whatever
48:37the hell they want and it's not like
48:39this like guarded thing and it's an
48:40actual abandoned city. Oh my gosh, it
48:43would go crazy.
48:44>> Now, we need a task. We need a goal.
48:48>> The goal would be survival,
48:49>> right? But maybe survival while you're
48:52trying to accomplish something.
48:53>> Okay. Well, then this is like a
48:55mechanism that usually would work well
48:57is the the task every day will grow the
48:59prize pool. And if it's on a streaming
49:00platform, then the prize pool could be
49:02crazy, right? It doesn't have to be a
49:04million dollars. It could grow to 10
49:05million theoretically if they weren't
49:07being cheap. And so then it could be
49:08like every day if you complete the task
49:10I put a million dollars in the prize
49:11pool. Each episode's one whole day. It's
49:1310 episodes 10 days. And so they could
49:15technically grow the prize pool to $10
49:17million. You put some like you know the
49:18UFC people and like you Navy Seals and
49:21like these hardcore people and you tell
49:22them like they could potentially share
49:24$10 million, bro. They would be trying
49:26their butts off those 10 days. The
49:27footage would be crazy. I mean they
49:28would they would probably be like
49:29practicing during the day like their
49:31rotations and everything on like holding
49:33off zombies. It would that would be
49:34really cool.
49:35>> Yeah. They would run training routes.
49:37>> Exactly.
49:37>> You know, it's really interesting. We'd
49:39have to figure out how the zombies get
49:40them
49:41>> because you don't want physical conflict
49:43between the stunt people, the zombie
49:46people, and the contestants. You don't
49:47want them to actually fight. Exactly.
49:49>> Right. So, like you would have to have
49:50rules as to what
49:53>> it would probably be in my default
49:55intuition is if the zombie just purely
49:56touches you, then you're just dead. Like
49:58we wouldn't be able to take it any
49:59further than that, you know? You know,
50:01but if they like
50:01>> right like 28 days later zombies, all
50:03they have to do is like scratch you
50:05>> or breathe in front of you. Yeah,
50:06exactly. But in this case, if they touch
50:08you, that way it's not like the Navy
50:09Seal like pushing and flipping them off
50:11like cuz if you went to push them or
50:13touch them, then you'd be out. So people
50:14be keeping their distance, but even then
50:16it'd get pretty crazy if they're like
50:18cuz they're obviously they would run and
50:19there'd be chase scenes and stuff. So,
50:22>> uh, honestly, like I know some great
50:23stunt choreographers like Ken and a
50:25bunch of other people. I would just call
50:26them and be like, "Yo, how do I do
50:27this?" and and they'd probably be like,
50:28"Oh, here's how I do it." Or whatever.
50:30>> Dude, this could be mad.
50:32>> Yeah,
50:33>> this could be a mad
50:34>> to set the stage. It's like abandoned
50:36city, dozens of acres, sealed off. Like
50:39we I could literally build like a a wall
50:41around it so the seals and whoever the
50:42contestants know like this is the edge.
50:44They're walled in and then uh yeah,
50:46they're walking around and then we have
50:48some of the best set designers in the
50:50like world come in and like basically
50:52we'd pick a time in the future. We'd say
50:54this is 50 years in the future and they
50:56would match exactly what all these
50:57buildings would look like 50 years from
50:58now. They'd put vines on this. If
51:00there's a gas station, they'd go through
51:01and like this is what would happen to
51:03Doritos 50 years from now. They'd
51:04literally mirror it identically across,
51:06you know, a hundred buildings. And then
51:08we drop we'd have a helicopter fly in,
51:10drop them off, and then it's like, you
51:12know, every day like we could have like
51:14an eagle fly over and drop their task of
51:15the day. And then in the middle of the
51:17city's a million. Oh, that's what we
51:18could do. The prize pool in the middle
51:19if the zombies touch it as well, then
51:21they they lose the money. So they're not
51:22only defending themselves but also the
51:23prize pool. So in the middle of the
51:25city, so that's why they have to build a
51:26fort around it. And then every day if
51:28they complete their crazy task, right,
51:30which is distracting them from building
51:31their fort, then I uh a helicopter will
51:33drop another million dollars on their
51:35prize pool. So then it's like, so
51:37episode one, they complete the task
51:39before the zombies come at night. And
51:40then it's like I come in on a
51:41helicopter, we have a rope lowered down.
51:43A million dollars is massive in ones,
51:46right? And then it unhooks. And now they
51:48have $2 million there. Like good luck,
51:50guys. And if there's six of them, then
51:52it's like you're now, if you survive are
51:53all winning over $300,000. And then, you
51:56know, but if you grow the prize pool to
51:58$6 million without getting eliminated,
51:59you're all millionaires in nine days,
52:01bro. That would be crazy.
52:02>> Wow.
52:03>> And then, yeah, the zombies come in. We
52:04figure out the practical guns with the
52:06right sound effects. And
52:07>> yeah, practical guns, right sound
52:09effects, and what what entails you
52:12getting killed by a zombie. Yeah. Like,
52:14how do they
52:14>> And the other thing, too, to make it fun
52:16is if a zombie eliminates one of you,
52:18they get one six of the prize pool or
52:19whatever. So then now the zombies are
52:21incentivized, right, to try to So then
52:23it's like if a zombie touches the Navy
52:25Seal, whatever the way is, it's like
52:27congrats, now you're a millionaire if
52:28it's later on. So then like as it goes
52:30on, things are going to get really tense
52:31on both sides. It'll be really cool.
52:34>> Yeah, dude.
52:36>> Cuz that's how you take it where people
52:37don't want to be zombies to now they're
52:38like excited to be zombies. They're
52:40like, "Oo, I I actually sneak up behind
52:42them and I get a million bucks."
52:44>> People are going to want to be zombies
52:45anyway.
52:45>> True. Cuz it's going to look sick.
52:46>> It's going to be sick. Honestly, I would
52:49want to be a zombie. That just like
52:50imagine walking in a horde and role
52:51playing being a zombie. That'd actually
52:52be a pretty cool be so sick. You're It's
52:54total pitch black. There's no power, no
52:57electricity. You just see red eyes in
52:59the woods.
52:59>> Oh my gosh.
53:00>> While these dudes are sneaking in and
53:02you'd have to have some sort of rules
53:04like how the zombies can move, whether
53:05they can run, whether they can, you know
53:07what I mean? Yeah,
53:08>> cuz like we have to decide are these 28
53:10days later zombies that run at you or
53:13these like Walking Dead zombies that are
53:15like kind of like
53:16>> we probably start off that way, but they
53:18evolve with time. And and I'm a big fan
53:20of like usually when you have like uh
53:23people who are playing certain roles.
53:24They usually end up going rogue. It's
53:25really hard to get hundreds of people to
53:27do like certain things like you know in
53:29an unscripted sandbox environment. So,
53:31we would have to constrict them in a way
53:32where like if we didn't want them to
53:34move past a certain speed, we'd probably
53:35have to figure out some way to put like
53:36a chain around their feet or something
53:38that physically wouldn't allow them to
53:39do it. Or like if you have 300 zombies
53:42going, right, you you can't redo it,
53:43right? Like if if one of those zombies
53:45goes rogue and and Scratch, it's like I
53:47can't reshoot the show, right? That's
53:48what that's what's so high stakes about
53:50things we do in a super world. So, we'd
53:52have to physically make it where they
53:54couldn't do things they're not supposed
53:55to do in a perfect world. Or if you have
53:58300 people, if 2% go rogue, that's still
54:00six zombies going rogue, which is
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55:01United States audience. Yeah, it is
55:04brutal. But I think I think with pro
55:06with proper planning, if you really sit
55:08down and plan out what the what the
55:12zombies task is, what it means, and like
55:16what these people are doing, and what
55:18what what goals are they trying to
55:20achieve while they're there and while
55:22they're defending against zombies, you
55:23got to give them stuff to do during the
55:26day so that they're fully occupied so
55:28they can't sleep.
55:29>> Okay? [laughter]
55:30>> It's really important. Like the more
55:32they do during the day, it optimizes the
55:35amount of money they can win. Like as
55:37they complete tasks, if they stay alive,
55:40they have a higher threshold. Whereas
55:41someone just [ __ ] sleeps all day.
55:43>> Yeah.
55:44>> And doesn't get anything done. Even if
55:45they survive, they can't make any money.
55:48>> Yeah. I get what you're saying.
55:49>> You know what I'm saying?
55:49>> And that that works if these are, you
55:51know, hardcore like people. So it's
55:53good. Like if I normal contestants,
55:54they'd be like, "Oh, this is horrible."
55:56[laughter]
55:56>> That you want that though. You want
55:58people to [ __ ] out. You want a few
55:59people to quit because that there's
56:01always going to be people that won't
56:02>> you are hold to different standards and
56:03I that if I did that there would be
56:05maybe 10 trillion articles written about
56:07how I'm the most evil man on the planet.
56:09But
56:10>> if I made it too hard where people
56:12couldn't sleep or whatever.
56:12>> No, listen. You can't read those
56:13articles. [ __ ] those people. You just
56:15got to make an awesome show. The awesome
56:17show is you keep these [ __ ]
56:18awake
56:20>> and you make it so that they can choose
56:22to sleep if they want. But there are
56:24tasks to achieve. And if you can
56:27complete these tasks, you have the
56:29potential to make a lot of money. But if
56:30you don't complete the tasks, you can't
56:33make any money even if you survive.
56:34>> Prime sold Amazon, Netflix, whoever
56:37wants it, let us know. Like,
56:38>> right, you got to keep these
56:39[ __ ] awake. So that night time
56:41is terrifying. Can you imagine seeing
56:43people sitting there with their shotgun
56:47>> and opening their eyes and looking out
56:49and seeing red eyes in the woods like
56:50[ __ ] We get a tight shot of their faces
56:52and as they're asleep and then one of
56:54the other guys would go zombies and you
56:55hear bang bang and then they wake up and
56:57they grab their gun.
56:57>> Well, that was that's the problem of
56:59people randomly shooting wild while
57:01there's other people around them. So, it
57:03kind of would have to be blanks and
57:05lasers cuz now that I'm thinking about
57:07it, like people are going to spaz out
57:08and accidentally shoot some in the face.
57:10This is where
57:11>> especially if they're tired. I've done
57:13uh I mean obviously you did unscripted
57:14with with pctor but I've done lots of
57:16unscripted stuff with lots of people and
57:18exactly when you were talking about the
57:19shotgun stuff I'm like I you know
57:20there's just no shot in hell that you
57:22would we'd ever be able to it would have
57:24to be like but I love the gel rounds and
57:25we could do it in a way where we set
57:27that the guns where it looks really cool
57:28and we could recreate the sound effect
57:30but then gel rounds like those it's
57:31essentially like the Nerf ones now I'm
57:33remembering them like they're like water
57:34that explodes on impact those would be
57:36perfect honestly. Yeah, but you want
57:37blanks cuz you want the bang. You want
57:40the bang for the people, for the
57:42psychological effect. This the fear.
57:44It's in the middle of the night. It's
57:45dark. You're making a bang go off. The
57:47flash of the bang going off.
57:49>> Yeah.
57:50>> And then maybe to avoid people being
57:53able to shoot each other. Maybe at night
57:55time they're completely separated. Maybe
57:58at night time.
57:59>> No, you want them together. I'm telling
58:00you, like if they built a fort around
58:02the money, what you want in the shots is
58:04you always want to
58:05>> people to be able to tell what they're
58:07competing for and like their why. And
58:09you usually, but you don't want to have
58:10to say it, right? You don't want to have
58:11to say, "Oh, I'm competing for this
58:12money." But if you have the money in the
58:13background of the shot, intuitively
58:14viewers will be like, "That's what
58:15they're competing for." So like a fort
58:17built around it where they have walls
58:19and they're standing on it and you see
58:20the money behind them in the shots. Like
58:22intuitively to a viewer, you're going to
58:23instantly understand the motivation and
58:24it's going to be uh like I mean it will
58:27just be so crazy the shots. Maybe it's
58:29like a super advanced game of hideand
58:31seek at night where the people can't
58:35talk. They have to be very quiet because
58:38the zombies are have like hyper hearing
58:41like you give the zombies like Walker
58:42game ears. You know what those things
58:44are?
58:44>> Uh no.
58:45>> It's like uh do you ever go to a gun
58:46range?
58:47>> Uh yeah.
58:47>> Cuz you know you have those headphones.
58:50You can hear everything else way louder.
58:53But when guns go off it kills volume
58:55above a certain amount of dec.
58:57>> Yeah. So they can hear everything. So if
59:00you hear somebody whisper like that, the
59:01zombies like will be able to key in on
59:04it, they'll know where the people are.
59:06And these people have to [clears throat]
59:08hide from the zombies at night.
59:11>> True. Because I guess the other thing is
59:13if they built a fort around it, how
59:14would the zombies even get to them?
59:16Right. Now they're going to have
59:16elevator.
59:17>> So instead of that, you have people that
59:19are trying to hide. So you got these
59:21zombies slowly creeping through these
59:24abandoned buildings looking for people.
59:26>> Yeah. We'd have to get it to wherein
59:27where the the seals and stuff couldn't
59:29like lock doors or anything, right?
59:30Because,
59:31>> right, no locks. So, basically,
59:32>> no doors have locks. That's what makes
59:33the hideand go seek so good. All the
59:35handles or all the doors are removed.
59:37>> There's no locks.
59:38>> So, every every night maybe we we would
59:41brainstorm it more, but it theoretically
59:42they all have to hide in a different
59:44building or something. They couldn't be
59:45in the same building and then the
59:46zombies scatter across the city and then
59:48wherever you are in the building, people
59:50have to be able to get to the zombies
59:52have to be able to get to you
59:52unrestricted, right? Yeah.
59:54>> And so maybe before we release the
59:55zombies, we'd have a producer just go in
59:57and and walk a path like, "All right,
59:59there's a factual path where you could
1:00:00die to a zombie. This is good." And then
1:00:02we let him lose to make sure there's no
1:00:04cheating.
1:00:05>> There's something. This could be wild.
1:00:07>> This could honestly This is one of those
1:00:09things where I say this to my team quite
1:00:11a bit. It's either going to be like the
1:00:13worst show imaginable that people clown
1:00:14on or it's going to be like the number
1:00:16one show ever. And there's no in
1:00:17between. Like you don't do this like
1:00:19kind of all right where people are like,
1:00:20"I like it." It's either like cringe, we
1:00:22failed, this sucks. Or it's like, this
1:00:24is the greatest thing ever. Why did this
1:00:26not exist before? Like The Walking Dead
1:00:28or what's the HBO show called? The the
1:00:30one with
1:00:30>> The Last of Us.
1:00:31>> Yeah, The Last of Us in real life. Like
1:00:33how has no one done this? You know what
1:00:34I mean? Like like actual true simulation
1:00:36and like if we executed it properly. I
1:00:38really could see it being like a number
1:00:39one show in the world type thing that
1:00:41people would like cuz also you have to
1:00:42think like the world is ran by clips
1:00:44these days. I don't you know on like Tik
1:00:46Tok feeds, Instagram res and YouTube
1:00:47shorts and like it is arguably the most
1:00:49clippable thing ever. Like any 10-second
1:00:52scene of that you could just throw on
1:00:54YouTube shorts and it go viral cuz it's
1:00:55freaking zombies getting shot at.
1:00:57>> And you know how cool they could make
1:00:58those masks look?
1:00:59>> Yeah.
1:00:59>> I mean, get a real special effects guy
1:01:01to work on those masks. Yeah.
1:01:03>> Like one of those expert can you search
1:01:05up Mr. Beast zombies? Uh we have a video
1:01:07on our channel from like I mean God
1:01:09knows how long ago seven years ago where
1:01:10we we did like make like a mini zombie
1:01:12horde but not like in a simulation like
1:01:14this just for fun to see how people in
1:01:16public would react and like the it looks
1:01:18disgusting the things they were able to
1:01:20do. It's pretty crazy.
1:01:21>> Yeah. Special modern special effects and
1:01:23makeup artists. They could do amazing
1:01:25stuff, man.
1:01:26>> Wait. Uh go if you could find like a
1:01:28close-up of my face or like it was like
1:01:30crazy. We we just brought in people.
1:01:33>> Yeah. Like like that kind of stuff. Like
1:01:35look at my face right there. Wait, pause
1:01:36it. It's freaking wild,
1:01:39>> dude. You could totally do something
1:01:41like that on the outside of one of those
1:01:43masks.
1:01:44>> Yeah, 100%
1:01:44>> 100%.
1:01:45>> Exactly.
1:01:47>> 100%.
1:01:48>> Yeah, that that was really all bad.
1:01:49>> That's the look you what yours looks
1:01:51like with like the teeth and everything
1:01:52and [ __ ] up flesh. That is the mask.
1:01:55>> Exactly.
1:01:55>> So, you take that hard airsoft mask and
1:01:58you put that [ __ ] on it.
1:01:59>> Joe, the problem is I want to go work on
1:02:00this now. We [laughter]
1:02:02give me like So, it's it's funny. I have
1:02:04this thing where uh this might sound
1:02:06like crazy to some people, but when I
1:02:09you can you know when you feel your
1:02:10heart rate get elevated. When I talk
1:02:11about an idea and I can feel my heart
1:02:12rate get elevated, I'm usually like
1:02:13that's a good indicator that it's like a
1:02:15good idea cuz it means I'm getting like
1:02:17dude this is a good idea.
1:02:18>> Yeah, I I can literally feel or not
1:02:19anymore but like a couple minutes ago I
1:02:21could feel my heart beating cuz I was
1:02:22getting excited and it's like that
1:02:24usually almost always correlates with
1:02:26people because if I'm getting excited
1:02:28talking about it you have to think like
1:02:30a lot of things right now are because of
1:02:32Tik Tok and reals and stuff they they go
1:02:34viral because of word of mouth and so
1:02:36like if just talking about the idea gets
1:02:37someone excited then that usually means
1:02:40like a lot of people are just going to
1:02:41talk about it and if a lot of people are
1:02:42talking about obviously a lot of people
1:02:43watch it and so that's why I call it
1:02:45kind of like the heart rate effect like
1:02:47that that's like my number and signal
1:02:48that like people are going to talk about
1:02:49this and freaking love it if we turn.
1:02:51>> I can see it. I can see scenes. I can
1:02:54see darkness starting to settle in on
1:02:56the town and I can see the people like
1:02:58trying to figure out where to hide and
1:03:00what to do
1:03:00>> and the eyes at night. That was genius,
1:03:02too.
1:03:02>> Yeah, dude. I can see the eyes.
1:03:04>> And it's interesting because it's like
1:03:05uh combining the vin diagram of us,
1:03:07right? you're kind of representative of
1:03:09the very like uh I don't know your like
1:03:12uh just ability to really think deeply
1:03:14of like what makes it [ __ ] cool and
1:03:16and you're really hyperfixating on what
1:03:18makes the zombies cool and like the
1:03:20realistic nature of it and then I'm
1:03:22hyperfixating on uh just kind of the
1:03:24overall set design and things. There's
1:03:25like a vin diagram in the middle where
1:03:27we combine like the two like obsessions
1:03:29and it really like merges together and
1:03:30makes something beautiful.
1:03:32>> Yeah, man. And you you could also have
1:03:33like
1:03:35not just zombies, you could have like
1:03:37some other things that are out there too
1:03:39that can get people.
1:03:40>> Yo, Jamie, can we get 10 days on his
1:03:42schedule? Can he do one [laughter] of
1:03:43the Well, the Actually, no, because you
1:03:46wouldn't You don't need the money. But
1:03:47it would be cool if you were competing
1:03:48in it because then that would be insane.
1:03:51>> Yeah. I just It's too much time.
1:03:52>> Exactly. I know. Just cancel some
1:03:54podcast.
1:03:55>> I like the idea of it though.
1:03:56>> How about we or never mind. You pick
1:03:58them up in the car to take them to a
1:04:00podcast and they're like, "Oh, whoops.
1:04:01We're in an abandoned city. Oh, here's
1:04:03your shotgun you talked about a year
1:04:05ago, Joe. Wow. Anyway, zombies are
1:04:07coming tonight. What? He's going to
1:04:08leave and not shoot zombies? Come on.
1:04:10>> Have you ever done uh sandbox VR?
1:04:13>> Uh, is that the one where it's like the
1:04:15you just go in and there's random worlds
1:04:17and you can walk around on them?
1:04:18>> Uhhuh. It's It's a warehouse. You go in
1:04:20there and they have fans and stuff, so
1:04:22it like simulates like the wind. And you
1:04:25go in there and you put on a headset and
1:04:27you put on a haptic feedback vest. And
1:04:29one of them is called Deadwood Mansion.
1:04:31That's my favorite one. And you go in
1:04:32there and you shoot zombies. You're in a
1:04:34mansion. You're in this like abandoned
1:04:36mansion and rats come out and zombies
1:04:38and there's guys in the ceiling. It's
1:04:40[ __ ] awesome. You would love it. But
1:04:42you might get some ideas if you do that
1:04:45because
1:04:45>> you mean we we're co-producing this now.
1:04:47You're you're too invested. You just
1:04:48spent 34 minutes on a whatever podcast
1:04:51like ripping on it.
1:04:52>> Well, there's something to it, man. I I
1:04:54just I see it in my head. I'm like that
1:04:56would be an amazing show. I just see
1:04:58these people like in the like in a a
1:05:01parking structure like setting up
1:05:04getting ready and the sun's coming down
1:05:06and they're like, "Look, we got to we
1:05:08have about 20 minutes of daylight left."
1:05:10Yeah.
1:05:10>> And you realize like, "God, I'm so
1:05:11[ __ ] tired."
1:05:12>> Well, and they're like, "There's still
1:05:14$200,000 left we could earn today, but
1:05:17we need to start prepping this." And one
1:05:18guy's just greedy as hell. And another
1:05:19guy's like, "We're going to lose if you
1:05:21do that." and like infighting and stuff
1:05:23as we're getting like dramatic like you
1:05:25know B-roll of it from like wide shot
1:05:27cuz everything too could be shot really
1:05:29far away. So like it's like lenses are
1:05:32punching in and so it's not like there's
1:05:33a camera crew on them
1:05:34>> and you could have each day when it's
1:05:36tasks, right? So you have to accomplish
1:05:38something and the more you accomplish
1:05:39the more money you could potentially
1:05:41make. Each day is an escape room.
1:05:44>> So every day there's new puzzles to
1:05:46solve. There's and then you're getting
1:05:48[ __ ] tired because you're not
1:05:49sleeping. Actually, the escape room is a
1:05:51good uh a good throughway to do the
1:05:52task. It's not like some goofy stuff
1:05:54like move this rock from one side to the
1:05:55other, but like an actual escape room
1:05:58and maybe the million dollars that win
1:05:59each day is inside like uh like so it
1:06:01could be like I drop a vault every day
1:06:03in the middle and then like you have to
1:06:04do a series of things to figure out the
1:06:06combination that are hard and then when
1:06:08you solve it then it goes on the money
1:06:10pile.
1:06:10>> Have you done many escape rooms?
1:06:12>> Uh like I live in Greenville, North
1:06:14Carolina. There's not like many there.
1:06:16>> Me and my family we do them everywhere
1:06:17we go. They're [ __ ] awesome. And the
1:06:19best ones are in Vegas.
1:06:21>> They have insane. They have an IT one in
1:06:23Vegas. It one and It Two. You're in the
1:06:26It's [ __ ] incredible. It's so good.
1:06:28And it's huge. It's like 30,000 square
1:06:30feet this place. And they actually have
1:06:32Penny Wise the clown. They have an actor
1:06:34who wears the [ __ ] suit and looks
1:06:35just like Penny Wise and scares the [ __ ]
1:06:37out of you. It's amazing. But those kind
1:06:40of people, you could recruit those kind
1:06:42of people to design puzzles and things
1:06:45where people have to do every day. And
1:06:47then you're dealing with sleep
1:06:48deprivation and people having to work
1:06:50together and not Oh my god, dude.
1:06:52>> And I know the perfect people for it. We
1:06:54uh did uh for Salesforce, we did their
1:06:56Super Bowl commercial this year. And in
1:06:58the commercial uh I hit a million
1:07:00dollars uh in it. Like basically if you
1:07:01watch the commercial just with your
1:07:03computer in the commercial, you can win
1:07:04a million dollars. And there's like a
1:07:06bunch of random clues and puzzles hidden
1:07:07through it. And uh over and so the first
1:07:10thing it did take took you to a website
1:07:12that just like loosely explained it.
1:07:13Over 60 million people visited that site
1:07:15and attempted it, but it still took
1:07:17weeks for for people to find the million
1:07:19dollars and it was like one of the
1:07:20craziest internet like puzzle hunts ever
1:07:22because it would like take you to this
1:07:24website which would then would take you
1:07:25to this other one where you'd have to
1:07:26call a number and like it's a 4-hour
1:07:28voicemail but like at the very end I
1:07:31would like say like 1 2 3 4 8 blah blah
1:07:33blah and if you weren't recording this
1:07:34you're going to have to listen to all
1:07:34four hours to get hang of and then it's
1:07:36just like sending you everywhere and uh
1:07:38it's basically like a hundred of the
1:07:39most complex puzzles on on the internet
1:07:42and like it took this a group of like
1:07:44really highlevel puzzle solvers almost
1:07:46an entire month to to solve it even with
1:07:47a million dollars on the line and
1:07:49millions of people were trying it and
1:07:50there's a whole subreddit dedicated to
1:07:51it and so I just uh I just basically
1:07:54went on Redd and I got all the like the
1:07:56most cracked out like uh puzzle solvers
1:07:57in the world and I was like if you had
1:07:58unlimited budget how would you make the
1:08:00most insane puzzle ever and then that's
1:08:02what they came up with and it was like
1:08:04it's like hard to even articulate the
1:08:05the steps on it like some of it was uh
1:08:09uh how do I even I don't even know how
1:08:10to describe it was like so complicated
1:08:11like sometimes there's like a page with
1:08:13like a a bunch of buttons on it, like a
1:08:15million buttons, but only one works and
1:08:16like you have to go through and click it
1:08:18all. And so some of them were mundane
1:08:19and then other stuff is like, you know,
1:08:20a paragraph of text and you have to like
1:08:22use some old language like decipher the
1:08:24text to figure out what the words were.
1:08:25And so like each puzzle required like a
1:08:27different skill set to like get through
1:08:28it.
1:08:29>> Wow.
1:08:30>> Yeah. I could I could think of all sorts
1:08:33of different things you could have these
1:08:35people do like during the day. These
1:08:37different tasks, different puzzles that
1:08:39they have to solve.
1:08:41>> Yeah. There's like languages I didn't
1:08:42even know it exists. So like in the
1:08:44commercial I'm wearing a belt that just
1:08:45had different colors on it. But if you
1:08:46put the colors in order, it like
1:08:48translates to this thing. And like I
1:08:50mean I don't even understand what half
1:08:51the things were, but people were able to
1:08:53figure it out eventually. Like they were
1:08:55they were just showing me like oh this
1:08:56represents braille these dots. And so we
1:08:58put them in this wave and then if you
1:08:59combine it with these colors and it got
1:09:01like pretty insane. And so it all ties
1:09:03back to like the Super Bowl commercial
1:09:05and like all every little thing in
1:09:07there. Uh, and like one part of the
1:09:08puzzle is you have to find locations on
1:09:10a map and like in the commercial I hold
1:09:11up a grenade and it's like a one plus
1:09:14question mark equals like whatever and
1:09:17uh it ends up being like uh but the text
1:09:19is yellow and like uh it's like a stone
1:09:22was drawn on it and like it basically
1:09:24meant yellow stone and then you you put
1:09:25in Yellowstone in like this location
1:09:27thing on a different website and then it
1:09:29unlocks this and you had to draw like a
1:09:30circle on a globe. It got like pretty
1:09:32crazy and wow.
1:09:33>> Yeah, I know. which is why like tens of
1:09:35millions of people attempted it, but it
1:09:37took almost a month for someone to win a
1:09:38million dollars. And like that there's a
1:09:40million dollars online and all you
1:09:41needed to win it was your computer. So,
1:09:43it was like pretty cool to see like
1:09:44communities form and like people are
1:09:45doing like daily like podcasts and
1:09:47updates on it of like what what the next
1:09:49like step of the puzzle were cuz what
1:09:51you'll see in these puzzles too is like
1:09:52uh cuz we also did one years ago. I love
1:09:54doing these like online scavenger hunts
1:09:56that with just your computer you can win
1:09:57a bunch of money and you'll see like
1:09:59when some like one person will will
1:10:00solve a thing and then hundreds of
1:10:03people will solve it right afterwards
1:10:04because they'll go post it on Reddit or
1:10:05they're working in groups and so it will
1:10:07be like stand still at like step 42 you
1:10:10know no one's there and then you'll just
1:10:11see one person goes on this website
1:10:13that's step 42 and then tens of
1:10:15thousands of people would go there and
1:10:16but then as you get closer to the end
1:10:18you you stop seeing that effect they
1:10:19start being more secretive and and quiet
1:10:21about it and so it's pretty cool to see
1:10:23like the psychology of how they do it.
1:10:24>> You could have these people completely
1:10:26unarmed in the beginning and the only
1:10:28way they can get guns is to solve
1:10:30puzzles.
1:10:31>> Yeah. Or just find them, right? Because
1:10:32if it's a big enough city, we just go
1:10:34>> Well, maybe that's the puzzle. The
1:10:35puzzle is finding guns. Like if there's
1:10:38some sort of a some sort of a puzzle and
1:10:40if you unlock that, it'll give you the
1:10:43location of where guns are.
1:10:44>> Yeah. Yeah. And maybe uh you know I I
1:10:48also think of like fun stuff too like we
1:10:50could give them like there could be a
1:10:51gun safe or armory in this city but it's
1:10:53like they have to like break into it
1:10:55right and that could just be a thing
1:10:56that takes like a ton of time like uh so
1:10:59they have to like go find you know I
1:11:01maybe one of the contestants we make
1:11:02sure is like uh certified in like
1:11:04explosives and stuff and there's they
1:11:05have to like oh no no no shot stream
1:11:08platform would be okay with this but it
1:11:09would be cool if we let them like
1:11:10there's like mixtures and stuff to make
1:11:12a bomb hidden throughout the thing and
1:11:13they have to go find it and he makes
1:11:15like a mock C4 and puts it on it and you
1:11:17know and then that's how they get in the
1:11:18gun safe. But maybe it's more like a
1:11:20what's it hacksaw or whatever and it's
1:11:22like we make we get a safe where if you
1:11:24hacksaw it for like 10 hours you you can
1:11:26like break the lock on it and get in. So
1:11:27then someone just has to stand there and
1:11:29hold it
1:11:29>> or you give people a stethoscope and uh
1:11:32a book on how to crack safes.
1:11:34>> True.
1:11:34>> And you have like click click click
1:11:36click click try to figure it out.
1:11:38>> Yeah. And someone's just like there for
1:11:40like two days straight. But then if he
1:11:41gets in it's just just straight loaded
1:11:43with ammo and stuff. So, it's like a
1:11:45riskreward.
1:11:46>> There are old school safes that you can
1:11:48do that too. I don't know if they could
1:11:49do it with the new ones,
1:11:50>> but if you have like an old school safe
1:11:52where you can actually hear the tumblers
1:11:54turning, click click.
1:11:56>> Well, we could also just build the the
1:11:57the lock. I mean, the beauty with the
1:11:59team like ours is like it it's possible.
1:12:01Just like get the safe that looks
1:12:03aesthetically how you want and then just
1:12:04replace the lock, right?
1:12:05>> Yeah. Just make it so that it's fix it's
1:12:08solvable, not complicated.
1:12:10>> Yeah. Yeah, that would be cool because
1:12:12then it's like well I'm a big fan of of
1:12:14when they have agency and so it's like
1:12:16you know it's like we could even lay it
1:12:17out there like this will take days to
1:12:19solve and so you could spend days going
1:12:21collecting guns or days making money to
1:12:23grow the prize pool or you could spend
1:12:24days trying to get lucky on this like
1:12:26safe that is doable but there's no
1:12:27guarantee you figure it out and having
1:12:29tons of stuff like that that's what like
1:12:31makes it interesting too for the viewer
1:12:32because you're like uh I love in these
1:12:34kind of reality shows where a viewer can
1:12:36ask what would I do right and and that's
1:12:38what tends to be what like uh people in
1:12:41families when they watch together they
1:12:42love like like in Beast Games when I
1:12:44offer someone a million dollars but you
1:12:45have to eliminate your friends you know
1:12:47sometimes people turn down the million
1:12:48dollar sometimes people take the million
1:12:50dollars eliminate their friends and like
1:12:51that's an interesting thing to go well
1:12:52if I was in their spot I don't care like
1:12:55it's a million dollars the point is to
1:12:56make money that's why I'm on the show
1:12:58take the million but other people see
1:12:59that and they're like no like my
1:13:01integrity is worth you know I wouldn't
1:13:02take a billion dollars over my integrity
1:13:04right and for you know and some people
1:13:05you know even though it's a a game show
1:13:07they're like no I I care you know And
1:13:09so, but giving them like these kind of
1:13:11dilemmas all throughout it, too. So,
1:13:13then as a viewer, I can be like, "Yeah,
1:13:15well, I wouldn't do that. I would just
1:13:16go scavenge, you know? It'd be cool."
1:13:18>> Also, you could make it so that ammo and
1:13:22certain supplies are only available at
1:13:24night.
1:13:26>> So, so they're incentivized to move at
1:13:28>> you have to go out. You have to decide
1:13:30whether or not it's worth getting
1:13:33caught, whether or not you can sneak
1:13:35around and grab the ammo. And then you
1:13:37also have to find it. You have to find
1:13:39the ammo, maybe find food, find
1:13:41supplies. Like supplies are left in
1:13:43duffel bags at night, you know, bro.
1:13:46There's so many ways we could take this.
1:13:48Something that would be cool is every
1:13:49night we move their pile of money into a
1:13:51random building that they don't know,
1:13:53but it's all pre-selected. So it's not
1:13:54we're screwing them. So like we as
1:13:56producers know the 10 buildings each
1:13:58episode. So then night comes, come in,
1:14:01lift up the money, we put like a
1:14:02helicopter literally lifts it up, puts
1:14:04it on top of a different building. So
1:14:05now they have to get set up in this
1:14:06building to defend it. But they they
1:14:08weren't planned on it. So that's why cuz
1:14:10also Yeah, that's the other thing. You
1:14:11have to make where every episode's not
1:14:12the same. So then now every night time
1:14:14would be different because they're in a
1:14:16different building and they don't know.
1:14:17>> Yeah, that's cool.
1:14:19>> Yeah.
1:14:20>> And finding like having like random ammo
1:14:24caches. Maybe during the day
1:14:27>> they have to solve the puzzle that lets
1:14:30them acquire a map and then they have to
1:14:33figure out where these random ammo dumps
1:14:36are and supply dumps are and food dumps
1:14:38are. So they're already hidden.
1:14:40>> Well, actually, you know what?
1:14:41>> But you have to go out at night to find
1:14:43them.
1:14:43>> What would be really cool is if we can
1:14:44find an abandoned city that had like
1:14:47miles away like some other little
1:14:48location that we could like So they find
1:14:50a map and it's like yeah on the other
1:14:52side of those woods but it's like a
1:14:5310-mi hike. You know what I mean? And so
1:14:55could you get there, go grab tons of
1:14:56ammo, and then get back before
1:14:58nighttime, right? And so then that's
1:15:00also like I'm a big fan of like seeing
1:15:01diversity and biodiversity so things
1:15:03don't feel repetitive. So then they're
1:15:04going to a different city, but they're
1:15:05million or whatever the prize pool is
1:15:07still in the other one. So you have to
1:15:08go and then come back to defend it at
1:15:10night. And so it's like now you get like
1:15:12you can like dual cut because you can
1:15:14have the people in the city, you have
1:15:15the people journeying through the woods
1:15:16and it's like interesting to cut back
1:15:17and forth. And then if they go out to
1:15:19that city and they make the journey and
1:15:21they realize this is going to take us 10
1:15:23hours to solve this. By that time it'll
1:15:25be 2:00 in the morning. It's already
1:15:26going to be dark. We should go back now.
1:15:28Look, no, [ __ ] it. We're here.
1:15:29>> Exactly. And agency, right? Do they do
1:15:32they stay and spend the night there and
1:15:33trust their friends and they have no
1:15:35maybe no walkie-talkie so they can't
1:15:36communicate and their friends are like
1:15:38holding down a fort with a million
1:15:39dollars on top and they're like where
1:15:41the heck are they? They're like and we
1:15:43get so many cool shots like that, you
1:15:45know? There's so I mean we've only done
1:15:47this in an hour, right? An hour or so.
1:15:49There's so many different possibilities
1:15:51if you just sat down and worked this. It
1:15:53must be so fun to do what you do, dude.
1:15:55>> Exactly. Well, this is see what we're uh
1:15:57doing right now is we're what I would
1:15:59call blue skying and we're we're not
1:16:00thinking about for the most part
1:16:02restrictions. We're just thinking about
1:16:03what to create content and a lot of
1:16:04that's lost. Like people in a lot of
1:16:06writers room, they'd instantly be like
1:16:07you can't do that or that's not possible
1:16:09or whatever. And it's like we're right
1:16:11now we're just figuring out what is the
1:16:12best show possible and then I'll just
1:16:14have people go figure out what is
1:16:16possible or not. And in reality
1:16:17everything we've said is possible. It's
1:16:19just certain things will require a
1:16:21little bit of time like the safe, you
1:16:22know, using a modern safe but changing
1:16:23the lock. That's possible. What does it
1:16:25cost and how long does it take? Right?
1:16:26And you just go through and you attach
1:16:27all that to everything and you do a very
1:16:29first principles way of going about it
1:16:31and it's just objective. It would take x
1:16:32amount of time. it would cost this much
1:16:34money and then like you know and then
1:16:35you just go through and figure out
1:16:36what's worth it, what's not as opposed
1:16:38to you know every step of the way people
1:16:40being like no you can't do that go ahead
1:16:41and redo it and it's just like a it
1:16:43seems obvious but I'm not really sure of
1:16:45many media companies that approach it
1:16:47like we do which is
1:16:48>> no well the thing about what you've done
1:16:50is you've built it from the ground up
1:16:53with yourself and with your team right
1:16:55so you've never had a bunch of
1:16:57executives telling you what you should
1:16:58be or shouldn't be doing and that's why
1:17:00it's so great
1:17:01>> it's like these a bunch you have
1:17:03creative people and then you have the
1:17:04business people. And the business
1:17:05people, they think they're creative, but
1:17:06they're generally not. And they want to
1:17:08tell the creative people what to do so
1:17:10that they can say, "That was my idea."
1:17:12And so then you get a bunch of people in
1:17:13meetings that give you terrible advice
1:17:15and terrible ideas. And then they also
1:17:17want to compare it to shows that have
1:17:19already been successful. Exactly. Well,
1:17:20we've already done this and why don't we
1:17:22do it this way?
1:17:22>> And then you don't get the purple cow
1:17:23effect, which everyone knows. And you
1:17:25these
1:17:25>> What's the purple cow effect?
1:17:26>> So if if you're driving down the road
1:17:28and you see a cow, who cares? You'll
1:17:29never think of it. But if you're driving
1:17:30around down the world a road and you see
1:17:32a purple cow, you're going to think
1:17:33about it like, "Why was that cow
1:17:35purple?" And it'll stick in your brain.
1:17:36It's the same thing with content. If
1:17:37it's a show you've seen multiple times
1:17:39or a format that's similar, you won't
1:17:40think twice. But if it's a purple cow,
1:17:41if it's something you've never seen,
1:17:43then you'll think about it again. And
1:17:44that's what's counterintuitive to how,
1:17:46like you were saying, most execs think,
1:17:47they think, well, we did this before,
1:17:49did well, repeat it. But it's actually
1:17:50the inverse of how you should look at
1:17:52it. And thankfully, that's why with
1:17:53Beast Games, I work with Prime Video
1:17:55because they just give us creative
1:17:56control and they're like, you know what
1:17:57you're doing, you can do it. But well, a
1:17:59lot everyone sees that creators are
1:18:01growing bigger and bigger audiences and
1:18:02so a lot of you know every platform on
1:18:04earth is trying to work with them and I
1:18:06can't count the amount of times like a
1:18:07creators worked with this streaming
1:18:09platform and then you know what they
1:18:11have is great but then the exact start
1:18:12giving notes and it starts to lose a
1:18:13little bit of the soul a little bit the
1:18:15funny and then it goes from this like
1:18:16amazing thing to like it's all right and
1:18:18it's like uh it's just so frustrating
1:18:20because it's like you're paying them
1:18:22because they get millions of views of
1:18:23video because they have a core audience
1:18:24and then you're stripping the thing away
1:18:26that got them that core audience and
1:18:27it's like why are you even working with
1:18:28them at that point and more and more
1:18:30platforms are like waking up to it but
1:18:32it's just like comical how slow they are
1:18:34to it and like they should just trust
1:18:35them more.
1:18:37>> Well, it's hard for them because they
1:18:38have to put up so much money and not
1:18:39everybody's Mr. Beast. Yeah.
1:18:41>> You know, that's the problem. It's like
1:18:42you have a great vision and you're
1:18:43really good at executing but some people
1:18:45aren't and so if you're going to dump a
1:18:47bunch of money into something, you see
1:18:48them making a disaster, you're like the
1:18:50Joker 2 or something like that, you're
1:18:52like, "Hey, hey, hey, the [ __ ] are you
1:18:54doing?"
1:18:55>> Of course. And that's where it's like
1:18:56well what to an exec might be a disaster
1:18:59to like a creator might be a
1:19:00masterpiece. And so that's obviously
1:19:02where but it it's evolving and I mean I
1:19:04think obviously with Obsession I mean
1:19:06they just gross $400 million. Is
1:19:08>> that crazy? I still haven't seen it but
1:19:09I heard it's amazing.
1:19:10>> What you would love it.
1:19:11>> I know. I just don't go to movie
1:19:13theaters anymore.
1:19:13>> I don't either but like that one as with
1:19:16how well people were talking about it. I
1:19:17had to see it.
1:19:18>> It'll be streaming soon. I think it'll
1:19:19be streaming in July or something like
1:19:21that.
1:19:21>> Yeah. Obsession Back Rooms which made by
1:19:23creator um Amazing Digital Circus.
1:19:24They've been crushing it, Iron Like. So,
1:19:26it's like Hollywood seeing it more and
1:19:28more, but the writing's been there for
1:19:29years. But now that I mean, we just had
1:19:31essentially four hit films made by
1:19:32creators back to back to back to back.
1:19:34>> Well, did you see Talk to Me?
1:19:35>> Uh, no.
1:19:36>> Talk to Me, the horror movie.
1:19:38>> No, it it it was great. These two guys
1:19:40from Australia, they were hilarious.
1:19:41These two brothers, they came in and
1:19:43they they talked to me about it, but
1:19:44they were making YouTube videos.
1:19:46>> Yeah. What was their name again?
1:19:47>> It's called Talk to Me, right?
1:19:48>> No. What's the creator's names?
1:19:50>> Um, Jamie will pull it up.
1:19:51>> Brothers, Michael and Danny Philippu.
1:19:54>> Okay. So, they're so funny. They They
1:19:56were on the podcast. Both of them speak
1:19:58like a million miles an hour.
1:20:00>> Yeah. I'm
1:20:02I can't think of their channel. They're
1:20:04uh
1:20:05>> the
1:20:06>> Rakaraka. Yeah, of course. Yeah. I I've
1:20:08uh
1:20:08>> That movie is great. Have you seen it?
1:20:10>> Oh, no. I haven't seen it. No,
1:20:11>> it's really good. It's really scary and
1:20:13it's very original.
1:20:14>> Wait, when did you have the Rakaraka
1:20:16brothers on?
1:20:16>> A couple years ago.
1:20:17>> Oh, really?
1:20:18>> Two years ago.
1:20:18>> Yeah. They talk fast as hell,
1:20:20>> dude. They're just I'm like trying to
1:20:22corral them. was like, "Hey, I don't
1:20:24know what the [ __ ] you
1:20:25>> They're they're super cool guys. I last
1:20:26time I hung out with them, I uh weirdly
1:20:28enough, I they're really into Uno and I
1:20:31whatever. I I like competitive games."
1:20:32And I played a $1,000 game of Uno
1:20:34against one of them [laughter] and uh uh
1:20:36so we filmed it for like a little short
1:20:38for them and um and I lost. And I was
1:20:41like, "Okay, well, at least this will be
1:20:42funny." And then after they leave to
1:20:44like go back to our show, they're like,
1:20:45"Fuck, the SD card's corrupt." And I was
1:20:46like, "Oh, what?" So, we didn't even get
1:20:48to upload it. So, but it was just funny
1:20:51because it was like we had this like
1:20:52mini set and we were playing like a
1:20:54really intense game of Uno where we were
1:20:56like slapping cards cards corrupt.
1:20:58That's crazy.
1:20:58>> I know. It was like wild and like we
1:21:00were like flipping desks and like going
1:21:02like [laughter] we were just the most
1:21:03batshited game of Uno you've ever seen
1:21:05and it's just funny. The kids came like
1:21:07like taking over top. Yeah, those guys
1:21:08are super cool. Well, they made a movie
1:21:10about a hand. And so it's like this
1:21:13ancient hand that it looks like a
1:21:16sculpture and it's got all this weird
1:21:18cryptic writing on it. And if you put
1:21:20your hand on it, you hold on to it and
1:21:22you say, "Talk to me." Like all of a
1:21:24sudden you get
1:21:27>> possessed by something and you you're
1:21:30supposed to let go within a certain
1:21:31amount of seconds and if you let go
1:21:33within a certain amount of seconds,
1:21:34you're okay. But somebody doesn't
1:21:36Somebody doesn't let go. And the It's I
1:21:38don't want to say anything more. It's
1:21:39really good.
1:21:40>> Is it Is it like scary scary or just me?
1:21:42Okay.
1:21:42>> Yeah. It's a horror movie. All right.
1:21:43It's fun.
1:21:44>> Okay.
1:21:44>> It's really good.
1:21:45>> My My fiance loves horror films. So
1:21:47>> you'll love it. It's really well. And it
1:21:49was like when I saw it, I was like,
1:21:50"This is crazy. These guys, like super
1:21:52young guys, just energetic,
1:21:54enthusiastic, creative guys, just
1:21:56figured out how to make a horror movie.
1:21:58>> And it's all done in Australia." So it's
1:22:00like everyone's driving on the wrong
1:22:01side of the road and they're all
1:22:03Australian people. So it's like it
1:22:04doesn't you don't have to have famous
1:22:06actors to make these amazing movies.
1:22:08>> It's like it's not really necessary.
1:22:10>> Well, like the back rooms I think the
1:22:11the director I think is like 20 years
1:22:12old or whatever. I mean very very young
1:22:14and I think it just crossed 100 million.
1:22:16>> Obsession same thing, right?
1:22:17>> Yeah. Yeah. I think they're a little
1:22:19older, but yeah, in their 20s,
1:22:20YouTubers, and they make like Curry,
1:22:23they like just the silliest, goofiest
1:22:25like skits on TikTok and Instagram
1:22:26reels. And now, you know, and you watch
1:22:28Obsession, it really is like one of the
1:22:29best movies I've seen in a while. And
1:22:31it's just like hilarious to see like the
1:22:32the jump, but when you look backwards,
1:22:34it's kind of like Steve Jobs says, it's
1:22:36hard to connect the dots going forward,
1:22:37but you can connect them looking
1:22:38backwards. When you look back at his
1:22:39skits, they were very well shot and
1:22:41very, you know, like uh beautiful, and
1:22:43you could you can like kind of connect
1:22:44in your dots. I can see how this person
1:22:46made hundreds upon hundreds of these
1:22:48like little scenes on Tik Tok and
1:22:49Instagram and then that led to being
1:22:51able to compile a bunch and and it was
1:22:52like essentially practice for the movie.
1:22:54And uh it's just cool to to see the
1:22:56progression of so many directors going
1:22:57over. And what's interesting though is
1:22:59when you see these things happen,
1:23:01there's obviously a delay, right?
1:23:02Because producing films takes sometimes
1:23:04years. And so like now that you see all
1:23:06these hits bang bang bang coming out of
1:23:08the creator space over in traditional
1:23:09Hollywood then it's not you're not going
1:23:11to see the fact six months from now but
1:23:1318 months from now I bet I would bet
1:23:15money you're going to see dozens of
1:23:16other movies you know made by creators
1:23:18and obviously these people are going to
1:23:19get more funding and because now
1:23:20everyone's eyes are being open to like
1:23:22what should have been open a while ago
1:23:23but that this is what people are
1:23:24watching now like especially people
1:23:26under the age of 30 they grow up
1:23:28watching YouTube and they're spending
1:23:29you know two hours a day flipping
1:23:31through sub 60C vertical feeds of Tik
1:23:32Tok reels and in uh you shorts and this
1:23:35is this is culture for them. This is
1:23:36their world, you know. Like I don't
1:23:38watch besides Christopher Nolan, like
1:23:40I'm not really going to a movie theater
1:23:41for anything, but when a creator drops a
1:23:43movie, I'm like, "Okay, like I want to
1:23:45see what they did." You know?
1:23:46>> I always want to see what new innovators
1:23:48are coming up with. Like people that are
1:23:50just like thinking outside the box, that
1:23:52aren't they're not trapped in that sort
1:23:54of a weird world of like how to make a
1:23:57successful film. They just they're just
1:23:59they have a creative vision and they're
1:24:00just trying to follow it out. And people
1:24:03are not limited to whatever genre you
1:24:04know them from. Just because someone
1:24:06makes like funny TikTok reals doesn't
1:24:07mean they can't make a great horror
1:24:08film.
1:24:09>> Exactly.
1:24:09>> Well, think about like Jordan Peele,
1:24:12right? Make Keem Peele made this comedy
1:24:14sketch show and then all of a sudden he
1:24:17he makes these, you know, like Get Out
1:24:19and you're like, what the [ __ ]
1:24:20>> It seems like uh comedy sketches is the
1:24:22gateway to great horror films. I mean,
1:24:24I'm sure people have connected that
1:24:25dots. I'm probably like two years late
1:24:26to saying that, but I never even
1:24:28realized that. But yeah, Keen and Peele,
1:24:30Curry, Baker, a bunch of the other
1:24:32people. So funny.
1:24:33>> Well, it seems like if you're creative,
1:24:35you can be like most people have a
1:24:37variety of things that are interesting
1:24:38to them. You know, you like comedy
1:24:40movies, you like horror movies, and just
1:24:42because you make comedies, doesn't mean
1:24:44you don't have some good ideas about
1:24:45something that's absolutely terrifying.
1:24:47>> Yeah. And I wonder too, I feel like
1:24:48horror films it's a little easier to do
1:24:50on a smaller budget because it's like a
1:24:52lot of it is like the unknown and you're
1:24:54not necessarily having to show it and
1:24:55suspense and stuff whereas like you know
1:24:57you don't really see like
1:24:58>> I can't really think of like a um sub
1:25:00like couple million dollar action film
1:25:02that like really crush because like
1:25:04obviously those are very expensive. So,
1:25:05it seems like also a good place where
1:25:07you can make something like the
1:25:09difference between a $100 million horror
1:25:11film and like a $10 million horror film,
1:25:13I would argue honestly really isn't that
1:25:15big. Like,
1:25:16>> well, it depends on what you're doing,
1:25:18right?
1:25:18>> But what makes it good is is the the
1:25:21premise behind it, right? Like the the
1:25:22tension and like if the the the thing
1:25:25that's scary like makes you feel that
1:25:27way, but like feelings aren't directly
1:25:28correlated to money spent. And like, you
1:25:30know, you you could have like this
1:25:32monster that doesn't appear to the end
1:25:33and you don't need to like CGI it
1:25:35throughout the whole thing, but if you
1:25:36tell the story in the right way and the
1:25:37constant tension, you can uh feel like
1:25:40phenomenal throughout the whole thing.
1:25:41>> Yeah. And a lot of the older films that
1:25:44didn't have the kind of special effects
1:25:45that they have today in terms of like
1:25:47CGI like there was something better
1:25:50about not seeing the monster very like
1:25:52American Werewolf in London. It's the
1:25:54best example. You barely see it. You see
1:25:56it for like literally a half a second a
1:25:58few times in the early parts of the
1:26:00movie.
1:26:00>> I I haven't seen the movie, but
1:26:01>> Oh, you haven't seen it? Oh my god, it's
1:26:02amazing.
1:26:03>> Speaking of not seeing the movie, I did
1:26:04watch X Machina after the last podcast.
1:26:07How good is it? Yeah. Oh, it was really
1:26:08good. You know, honestly, I was like,
1:26:10uh, it's probably silly, but I'll watch
1:26:12it cuz, you know, Joe told me it years
1:26:14ago. I loved it. I I didn't realize it
1:26:16was that good.
1:26:17>> It's one of my top 10 all-time favorite
1:26:18movies. Also, because it's coming.
1:26:21>> That's coming.
1:26:21>> Oh, now. Yeah. It's more relevant than
1:26:23ever. Did you see the computer
1:26:24electronic show from Vegas this year?
1:26:26>> Computer with the drones
1:26:28>> CES on. Well, they have everything. And
1:26:30one of the things they had was an AI
1:26:31companion. And this AI companion is a
1:26:34hot Asian lady with big boobs. And uh
1:26:37the the lips don't sync up with the
1:26:39mouth, which is with the the way it the
1:26:42sounds coming out, but it's talking to
1:26:44you in AI.
1:26:45>> Yeah.
1:26:45>> So, it literally can have a back and
1:26:47forth conversation with you just like
1:26:49Perplexity can.
1:26:49>> Yeah. or chat GBT or
1:26:51>> it's doing it with a voice. So with a
1:26:53hot voice
1:26:55>> and it's like that's common, dude.
1:26:57>> Well, of course I mean the the language
1:26:59model is already there, right? You can
1:27:00open up Gemini right now and talk to it
1:27:02like a normal human and if you just tell
1:27:03it to respond quick it will talk to you
1:27:05>> and it'll talk to you with slang. It'll
1:27:07talk to you and say that part like it'll
1:27:10say it'll
1:27:11>> Well, one thing that's it's funny I um I
1:27:13play this uh board game a lot called
1:27:15Dune. Whatever. Like a big nerd. But
1:27:17there's like this one
1:27:18>> it's called Dune. Yeah, yeah, it's a
1:27:20recreation. What's funny, I had even
1:27:22seen the movies when I started playing
1:27:23the game. I didn't realize there was
1:27:24movies. I didn't even know there was
1:27:25books. I just was looking for like fun
1:27:27strategy board games that I used to play
1:27:29a lot of katan, but problem is katan.
1:27:31It's like dice roll and you know, if you
1:27:33get unlucky, you don't really win.
1:27:34There's like games where, you know,
1:27:36there's a a skill ceiling where, you
1:27:37know, the best player always wins, which
1:27:39is chess is a perfect example of that.
1:27:40But then it gets to the point of like,
1:27:42well, if you want to be really great at
1:27:43that, it's who spends the most time
1:27:44doing it. So, I don't want one that's
1:27:46100% skill, but I don't want something
1:27:48that's too much randomness. Sorry. I
1:27:49take board games a little seriously
1:27:51because I love strategy games and like
1:27:53uh because if it's too much dice roll,
1:27:54like theoretically Monopoly or Katon,
1:27:56then it's like who cares? It's just
1:27:58whether or not you got lucky. So, that
1:28:00it's like I did a lot of research into
1:28:01like finding a game where there's like a
1:28:03little bit of randomness. So, it's not
1:28:04just devote all your life, but there
1:28:06like has an infinite skill ceiling. And
1:28:07that's where I kind of landed on this
1:28:09game called Dune and I started playing
1:28:10it. And it also had to be a game where
1:28:11enough people played it where I could
1:28:13actually find people play it. and uh I
1:28:14got really hooked into it. But it's
1:28:16ironic because then I I saw like the
1:28:18movies were dropping. I was like, "Oh,
1:28:19that and then all the characters started
1:28:21to make sense after I watched the movies
1:28:22after I've been [laughter] like probably
1:28:23a thousand hours into the game." I was
1:28:24totally backwards on the IP. But uh
1:28:27anyways, because we were talking about
1:28:28talking to AI, one of the top players
1:28:30like um makes YouTube videos on it and I
1:28:33was like kind of curious like uh what he
1:28:35would do if he was like in certain move
1:28:37like positions as me. So, I just took
1:28:39all the transcripts of like a hundred of
1:28:41his YouTube videos and I just put it
1:28:42into Gymni and uh and I was just like,
1:28:45"Hey, you know, uh respond to me based
1:28:47how this person would and talk to me
1:28:48like this person would and like what
1:28:50would this person say in this scenario
1:28:51and then when I was like playing a game,
1:28:53I would just ask a question like the the
1:28:55player's name is Dino, whatever." But,
1:28:56uh and so I called it dino.io. And I'd
1:28:59be like, "What would dino.io do here?"
1:29:01And it was pretty funny because it would
1:29:02respond just like him because it had so
1:29:04many like uh words from all his videos,
1:29:06like dozens of hours. And it it was uh
1:29:08and like uh I know one of Dino's
1:29:10friends, his name is Chay. And I was
1:29:12like, "Would you take a bullet for
1:29:13Chay?" And Dino's like a very analytical
1:29:15guy. And like the AI was like, "Well, it
1:29:18depends. Is it in the foot? Is it in the
1:29:19chest?" And it responded exactly how
1:29:21like my my friend would like to a tea
1:29:23like with his same manurisms and
1:29:24everything. I was like, "This is crazy."
1:29:26Like this is absolutely insane. And um
1:29:28and then so I would put it where it was
1:29:30on a Discord call and like Dino we would
1:29:32be playing and then I'd ask question and
1:29:34I'd be like, "No, actually Dino, don't
1:29:36say anything." and I'd ask Donald.io and
1:29:38it would respond exactly how he would
1:29:39respond in most these situations because
1:29:41it had so much like contextual relevance
1:29:43from all his live streams on his YouTube
1:29:44channel and it was it was pretty crazy
1:29:47and um yeah and so it's uh it was just
1:29:49so surreal. So talking about like the
1:29:51robot thing I just wonder too if like if
1:29:53you put like a pendant around someone's
1:29:54neck and you just recorded them talking
1:29:56for like a week or two and then you just
1:29:58fed that into an LLM and then you were
1:29:59like hey talk to me like this person
1:30:01talks like you could have that you know
1:30:03whatever Asian robot you're talking
1:30:04about. You could have it literally talk
1:30:06to you like some other human, right? Um
1:30:08because it's interesting too because I
1:30:09was like, "Hey, give me a breakdown of
1:30:11Dino's speech." And it was like, "Hey,
1:30:130.15% of his words are um uh around.3%
1:30:17of what he says is like it gave me like
1:30:18a full breakdown of like the last
1:30:19100,000 words he said, what percentage
1:30:21they are, how he typically structures
1:30:22his things. Like if you put him in a
1:30:24stressful situation, he'll like kind of
1:30:26respond more like this, but if it's more
1:30:27chill, he'll use this vocabulary." It
1:30:29was like really cool. Uh, but also scary
1:30:32because I was like, man, I have a lot of
1:30:34me talking, right? Like this podcast.
1:30:36Theoretically, people could just take
1:30:37dozens of hours of this and just make
1:30:38like a little Jimmy.io and it's enough
1:30:41where it can pick up on my speech
1:30:42patterns and how I would respond to
1:30:43certain situations.
1:30:44>> 100%. They could do that easily and then
1:30:46just put you in a robot and now Jimmy
1:30:48lives forever.
1:30:49>> Exactly. Or you could just have your
1:30:51robot be whoever, which is like kind of
1:30:53weird. Like ill.
1:30:54>> That would be very weird. You living
1:30:56with you. Imagine you have a robot and
1:30:59you get the robot to do stuff around
1:31:00your house
1:31:01>> or hiring a housekeeper. You you come
1:31:04home and Jimmy's vacuuming.
1:31:05>> Oh god. Well, more cynic or not even
1:31:07cynically, just sad. It's like, you
1:31:09know, if you lost a loved one or
1:31:10something and then Yeah, I know. But
1:31:12>> that's pet cemetery talk.
1:31:13>> Yeah. But if someone's like really
1:31:14grieving, they might, you know, do it
1:31:16because they want some normality back or
1:31:18something.
1:31:18>> Probably feel empty and hollow and even
1:31:20creepier. You have a robot that's
1:31:22pretending to be your husband
1:31:24>> of Yeah.
1:31:25>> Yeah. [ __ ] off. That's crazy.
1:31:27>> I know. But it's just I don't know.
1:31:28These next few years are going to be
1:31:29crazy, man. Everything's developing so
1:31:31rapidly and it's just I
1:31:34>> Yeah, it's uh 2036 is going to be
1:31:36completely different than 2026.
1:31:38>> I know. Isn't that there's never been a
1:31:40time where the future's so uncertain
1:31:43where no one can give you a really
1:31:44accurate map of what 10 years from now
1:31:46looks like. The difference between 1930
1:31:49and 1940, not much other than world
1:31:52events, you know. Yeah. The difference
1:31:54between like 1,600 and 1700, not much.
1:31:59Not much different. Maybe better boats,
1:32:01you know, maybe better musketss.
1:32:03>> Yeah.
1:32:03>> The difference between 2026 and 2036 is
1:32:07going to be who [ __ ] knows, man.
1:32:09>> I know, man. Full-on Blade Runner.
1:32:11>> I mean, it's just like the some of the
1:32:14people I see working on like, you know,
1:32:16augmented reality glasses and like
1:32:18where, you know, like there's animes
1:32:19where people get trapped in video games
1:32:20and stuff like that. I could really see
1:32:22like, you know, with AI advancing with
1:32:24more and more compute where you could
1:32:25just, you know, put on a headset and
1:32:26live in a video game and you you could
1:32:28literally just gender or generate
1:32:30whatever the the world is you want in
1:32:32literally like, you know, 10 years from
1:32:33now potentially just real time generate
1:32:34the video game you want to be in and and
1:32:36cater to what you like. And just so many
1:32:38possibilities and obviously with
1:32:39humanoid robots just skyrocketing. I
1:32:41mean, it doesn't take a genius to see,
1:32:43well, with intelligence, you know,
1:32:44computer intelligence getting better and
1:32:46humanoid robots, all these just tens of
1:32:48billions dollars pouring into it. there.
1:32:49Obviously, someone's got to figure out
1:32:50how to merge them together. And yeah, I
1:32:52mean, 10 years from now, we're
1:32:53definitely gonna just there's going to
1:32:54be humanoid robots and so many things
1:32:56that now would seem weird as hell, but
1:32:5810 years from now, we'd be like, "Oh,
1:32:59it's normal."
1:33:00>> 10 years from now, you're going to have
1:33:01a show where people have to figure out
1:33:04whether or not someone's a robot or a
1:33:05real person.
1:33:06>> I would say 10 years from now, that
1:33:08would be five years from now, probably.
1:33:1010 years from now, I I feel like that
1:33:11would just be like, you know, is this a
1:33:13rock or an iPhone or whatever. Like, no
1:33:15one would care. they're just going to be
1:33:16normalized to especially like younger
1:33:18people like younger kids who grow up
1:33:20with chat GBT and AI and stuff like
1:33:21that. It's like it's just intuitive to
1:33:23them you know to go use these things or
1:33:26um and as opposed to other means and so
1:33:28it's just like as that generation you
1:33:30know grow once they become a thing then
1:33:32give it a couple years for people to get
1:33:33used to it and normalize to it and then
1:33:34you know it's not going to take that
1:33:35long.
1:33:36>> Yeah. It's going to be very very very
1:33:38weird.
1:33:39>> Yeah it is. It's like and it's also like
1:33:42scary because you don't know the
1:33:43implications like whether it'll be
1:33:44negative positive you know for some
1:33:46people will be negative for other people
1:33:48it will probably be positive right you
1:33:49know um like if you're a VFX artist in
1:33:52media you'll probably be able to spend
1:33:54more time doing cool stuff and creative
1:33:55work and and less time like going frame
1:33:58by frame and like color you know like no
1:34:00one actually enjoys like rotoscoping
1:34:02someone's hair and and like you know so
1:34:03you can you know remove a background
1:34:05shot or whatever. So like for certain
1:34:07people like that ideally, you know, it
1:34:09allow them to, you know, instead of you
1:34:11just, you know, draw a circle around
1:34:13them and then it just collapses on them
1:34:14and AI just figures it out. So you're
1:34:15not going, you know, frame by frame and
1:34:17drawing around their body and it does
1:34:18that and you can spend more time doing
1:34:20actual like creative fun work, you know,
1:34:22and hopefully that's where it goes and
1:34:23not to the point where you just don't
1:34:25even need the person entirely. But it's
1:34:26like anyone's guess where like the puck
1:34:28ends up stopping, you know?
1:34:30>> Yeah, it's going to be real weird, man.
1:34:32Real weird. It's going to be
1:34:34interesting, you know. Hopefully, we'll
1:34:36survive. But [laughter]
1:34:38>> I mean, I'm an optimist. I think we'll
1:34:40survive. But yeah,
1:34:41>> I'm an optimist, too, but I have a
1:34:43feeling that uh we'll have a different
1:34:45role in society.
1:34:47>> That's for sure.
1:34:48>> I don't think we'll be the leaders
1:34:49anymore.
1:34:49>> Oh, that far. Okay.
1:34:51>> Yeah. I think AI is going to take over
1:34:53most things.
1:34:55>> Yeah.
1:34:55>> Including government, including
1:34:57allocation of resources. It's going to
1:35:00probably restrict people's ability to
1:35:02make decisions because we're so
1:35:04destructive.
1:35:05I did I listened to your podcast with uh
1:35:07Mark Andre and and I do like what he
1:35:09said or not like but it's just
1:35:10interesting when he pointed out that
1:35:12like you know AI is the smartest doctor
1:35:14in the world is the smartest blank in
1:35:15the world is the smartest of everything
1:35:16right and typically you know
1:35:18billionaires like him would be only have
1:35:20limited access to these highle
1:35:22professionals in each industry but now
1:35:23essentially democratized that and
1:35:24everyone has access to the smartest
1:35:26person in the world in each of these
1:35:27industries and so it is pretty
1:35:29interesting because if it is omn uh not
1:35:31omnipotent but all knowing and knows all
1:35:33these things like it's like scary
1:35:35because it's like we don't want I as a
1:35:37human I'm like no I don't want it making
1:35:38those decisions but if you like purely
1:35:39take emotion out of it logically it's
1:35:41like well would you rather a human with
1:35:43flaws that could do something fairly bad
1:35:44or this thing that has a lot more
1:35:46context and you know knowledge and
1:35:48experience right you say you want an
1:35:49experienced person making a decision
1:35:50well technically this has the experience
1:35:52of everyone ever in history on the
1:35:53internet right so but it's also
1:35:56>> I don't even know man it's crazy but
1:35:58hopefully for the most part right now at
1:36:01least it seems like it's allowing people
1:36:03to do less less like busy work and less
1:36:05things that they don't enjoy and focus
1:36:07more at least in media what I'm seeing
1:36:08focus more on things they they do enjoy
1:36:11like I was saying like the example of
1:36:12not having to roto every single frame on
1:36:14a body or you know being able to
1:36:15previsualize scenes or or whatever. So I
1:36:18it's like it seems and everything I'm
1:36:20I'm seeing and maybe I live in a bubble
1:36:22on Twitter. It seems like it's it's not
1:36:23killing that many jobs yet. But
1:36:25>> not yet, but it could. But the idea is
1:36:28that it could also provide so much
1:36:31wealth for everybody that we no longer
1:36:33have to think about money in terms of
1:36:35like you need food, you need shelter.
1:36:38Like
1:36:38>> yeah,
1:36:38>> like this is universal high income is
1:36:41Elon's concept. He thinks that literally
1:36:44people are not going to have to work
1:36:46anymore. But then the problem with that
1:36:47is like then you run into human nature
1:36:49problems. And so we have to teach
1:36:51children how to pursue their interests
1:36:53rather than how to just worry about
1:36:55having a job to feed themselves. And so
1:36:57then you have to give them motivation.
1:36:59So you have to explain to them at an
1:37:00early age that going after tasks,
1:37:03completing tasks, doing things that are
1:37:05difficult and challenging is actually
1:37:07exciting and fun. And that's what you
1:37:08should generate. And then we're going to
1:37:10have to reward people based on that. And
1:37:12it's just to figure out like what
1:37:14incentivizes people to do things because
1:37:17if they don't get incentivized and then
1:37:20>> we also have VR and AR and games that
1:37:24you can play all day long that are way
1:37:26more exciting than real life then you
1:37:28don't want to just take your government
1:37:29money and play Call of Duty all day.
1:37:31Especially if it becomes VR Call of
1:37:33Duty.
1:37:33>> Exactly. That's where it's going to get
1:37:34hard because I think of like how
1:37:36addicted to video games I was when I was
1:37:38a kid. I mean, still to some degree now,
1:37:39but like and if it was in a headset in
1:37:42like a completely different world, like,
1:37:44oh my gosh, like my poor mom, like, good
1:37:46luck getting me out of that. like she
1:37:47struggled to get me to stop staring at a
1:37:49screen and making Call of Duty YouTube
1:37:50videos and playing Call of Duty when I
1:37:51was younger and you know uh but if I was
1:37:54like actually in a headset oh and all my
1:37:56friends are on it, you know, and then
1:37:58you take it off and now you you have
1:37:59freaking homework and like real life
1:38:01stuff and like you went from the most
1:38:02overstimulating beautiful different
1:38:05utopia world where everything's amazing
1:38:07and you're with your friends and you're
1:38:09having fun and then you take it off and
1:38:10you're back in like real life which
1:38:12sucks. Like that's like a whole
1:38:13different level of addiction than like
1:38:15current video games would have. And I
1:38:17mean, I don't know what the timeline is
1:38:18on that stuff, but it's it's clear that
1:38:20that's going to happen in our lifetimes.
1:38:22>> That's the Matrix, and that's coming.
1:38:23And there's going to be multiple levels
1:38:25of that. And it's also going to
1:38:26exponentially get better and better with
1:38:28each iteration. Exactly.
1:38:29>> There's no way to stop it. It's going to
1:38:31happen. And that's sandbox VR, but times
1:38:34a million. If you go to play those
1:38:35games, you're in a small room that's
1:38:38like a part of a giant warehouse where
1:38:40they have these things set up. And your
1:38:41room is, you know, like 50 ft by 50 ft.
1:38:45And you move around in there. you do a
1:38:46bunch of stuff. But if this is an actual
1:38:48[ __ ] warehouse, you have physical
1:38:50boundaries that exist like and then
1:38:53you're in a virtual space where as
1:38:55you're walking it looks like the actual
1:38:57ground that you're walking on. Yeah.
1:38:59>> And you're you're involved. You won't be
1:39:01able to tell what's real and what's not
1:39:03real.
1:39:03>> And with those omniirectional treadmills
1:39:05and stuff, when someone cracks the code,
1:39:07it's a I you've probably never heard of
1:39:08it, but there's a popular anime called
1:39:10Sword Art Online. It's where don't it's
1:39:12just a a guy gets uh trapped in a video
1:39:14game and he lives his life through there
1:39:15and I remember watching that when I was
1:39:17younger and uh I remember like when I
1:39:19was really young fresh off of watching
1:39:21that anime I was like man I hope they
1:39:23figure this out in my lifetime so I'm
1:39:24like 80 years old I can just put one of
1:39:25those on and just live in the video game
1:39:27and it's like at first he's scared but
1:39:29then he ends up loving it because it's
1:39:30just like everything's great and um uh
1:39:32and yeah so I think uh yeah there's just
1:39:36>> well the problem is like what's real and
1:39:38what's not real you know is Is it really
1:39:41important for things to happen
1:39:42physically in in the real air quotes
1:39:46real world or will it be just as
1:39:48fulfilling to exist in these virtual
1:39:51worlds?
1:39:51>> Yeah. I mean there I remember when I was
1:39:53younger I would play like this game
1:39:54called Wizard 101. It's like World of
1:39:56Warcraft like an MMO RPG. And like there
1:39:58are definitely times in my life maybe
1:40:00there are short periods where like when
1:40:01I was a young kid like my character in
1:40:03that game definitely mattered like
1:40:05pretty similar to like me in real life.
1:40:07Like I was really hooked you know on
1:40:08that game. And so like I could see it
1:40:10like you know where people like look at
1:40:13people who've dedicated their entire
1:40:14lives to World of Warcraft there's you
1:40:16know probably hundreds of thousands or
1:40:17at least tens of thousands and it's like
1:40:18you know if you could recreate that same
1:40:20effect people would feel that same way
1:40:22if I'm 90 years old and I'm bedridden
1:40:24like I don't care put that headset on me
1:40:26like I'm done let me just live it out in
1:40:28here you know someone come in stretch my
1:40:30my limbs every couple of days like you
1:40:32know put an IV in me I don't even want
1:40:34to take the headset off to eat.
1:40:35>> Well then there's a question of is that
1:40:37already happening right now? So if a
1:40:40simulation exists and it's so good that
1:40:44it's impossible to differentiate
1:40:45>> Yeah.
1:40:46>> between the simulation and real life and
1:40:49you know there's a lot of people that
1:40:51are very intelligent people that believe
1:40:52we are inside of some sort of a
1:40:54simulation currently. Elon's one of
1:40:56them. He said the odds of us not being
1:40:58in a simulation are in billions.
1:40:59>> Really?
1:41:00>> Yeah.
1:41:01>> So something akin to a simulation he
1:41:04believes is running right now. Oh, this
1:41:05is gonna
1:41:06>> So maybe maybe [clears throat] we are in
1:41:08Beast Games, you [laughter] know,
1:41:10>> some me a thousand years in the future,
1:41:12>> the hundth version of Beast Games.
1:41:14>> Yeah, it's it's I mean, yeah, with
1:41:16compute growing and growing, it's it's
1:41:18if someone figured out how to harvest
1:41:19the energy of a single star, that
1:41:21>> maybe that's what this is about. As we
1:41:22grow older, technology becomes crazier
1:41:25and crazier and it reaches some sort of
1:41:27a tipping point while we're alive and
1:41:29this is the end of the game.
1:41:31>> That would be crazy,
1:41:32>> right? It reaches some sort of an event
1:41:34horizon. actual civilizations similar to
1:41:36us, but then they just wanted to they
1:41:38lost, you know, like how we lost a lot
1:41:39of our ancient history, they did too. So
1:41:41there this is a simulation to see how
1:41:42did we come to be with all this stuff
1:41:45and so yeah I mean yeah if you're
1:41:47harvesting the energy of a sun and you
1:41:49have all that compute I mean look at
1:41:50what we're currently able to do with
1:41:51just data centers on the planet like
1:41:52it's not farfetched to think you could
1:41:54put have someone put a headset on or
1:41:56whatever and simulate you know trillions
1:41:58of things. So
1:41:58>> not just that, but then there's the
1:42:00reality of the structure of the universe
1:42:03itself. Like subatomic part particles
1:42:07acting differently when they're observed
1:42:10experiment.
1:42:10>> Yeah. So it's like okay, what what
1:42:12effect is consciousness having on
1:42:14reality itself? And are we limited in
1:42:17our senses and our ability to recognize
1:42:19the impact of it? And do we live in a
1:42:21siloed version of reality that's we're
1:42:24imprisoned by our psy limited senses of
1:42:27sight, smell, touch? Exactly.
1:42:29>> Like there could be way more weird [ __ ]
1:42:32going on around us all the time. We just
1:42:34don't have the ability. And that's what
1:42:36the simulation is.
1:42:37>> Exactly.
1:42:37>> But it's not as simple as like you show
1:42:40up with your lunch pail and you go to
1:42:41work. No, there might be some weird [ __ ]
1:42:44that's going on. Yeah. All along with
1:42:46consciousness. It's uh you know we did a
1:42:49video where we helped a thousand you
1:42:51know blind people or people who couldn't
1:42:52see again with cataract surgeries and I
1:42:54I did think about that it's like
1:42:55fascinating because you know if they
1:42:57didn't have other humans around them
1:42:58they they just would have never known
1:43:00that sight was a thing like they you
1:43:02know if we as other humans didn't tell
1:43:04them I mean they just couldn't see and
1:43:06so it is like is there a sense that we
1:43:08might not be aware of that
1:43:09>> a bunch of them I bet
1:43:11>> yeah who knows I mean but that that is
1:43:13like an interesting thought experiment
1:43:15and like because like to those people.
1:43:17Um it was uh you actually a random
1:43:20memory I just got too, we we also did a
1:43:22video where we helped a thousand deaf
1:43:24people hear again. Um and a lot of them
1:43:26it was just giving them like really
1:43:27really advanced hearing aids and that
1:43:28you know and they just hadn't heard in
1:43:29years. And there's this one scene we did
1:43:31where um a a guy had a newborn child
1:43:34that was like a couple years old but was
1:43:36deaf since the the child was born and
1:43:38had never heard his child. And so we we
1:43:40put it in and it like really really
1:43:41amplified sound where he could actually
1:43:43hear. He hadn't heard sound in god knows
1:43:45how long. And then the first thing um he
1:43:47heard is we we had his child just say
1:43:49daddy and he like lost it. That was the
1:43:51first word he heard in years. And it was
1:43:53the first time he ever heard her. And um
1:43:55I don't even know why that memory popped
1:43:57my head. But yeah, that was that was a
1:43:58like one of the most special things
1:44:00we've we've ever filmed was like
1:44:02>> that moment right there. I was like,
1:44:03"Wow, that's crazy."
1:44:04>> Yeah. We we assume that the senses that
1:44:07we have detect everything that's around
1:44:09us, but we we know that's really not
1:44:11true because they're so limited just in
1:44:14terms of our ability to see things,
1:44:15right? We see more things with a
1:44:17microscope than you can with a naked
1:44:18eye. Exactly.
1:44:19>> And we have no idea what the senses are
1:44:21missing.
1:44:22>> And all you have to do is ask yourself
1:44:23if you were those people and you didn't
1:44:24have other people around you telling
1:44:26you, you wouldn't have known. Like you
1:44:27would have thought that was reality. And
1:44:29it's just Yeah, it's
1:44:31>> you I don't know if we'll ever know, but
1:44:33>> Well, just think about the sense of
1:44:34smell and where that is. There's an
1:44:36invisible thing and when someone farts,
1:44:38you go
1:44:39>> Exactly. And like
1:44:41>> Yeah. It's kind of crazy.
1:44:42>> You have no idea. If you didn't have a
1:44:43sense of smell, you would just be
1:44:45existing just like everybody else. And
1:44:48without a sense of smell, life is not
1:44:50that much different, you know? It's
1:44:52different, but not that much different.
1:44:53Like everything looks exactly the same,
1:44:55but no one can smell anything.
1:44:57>> Yeah. You know, but think of like gases
1:44:59and all sorts of like a gas leak in your
1:45:01house or weird weird [ __ ] that you
1:45:02smell, skunks, all that stuff you'd be
1:45:04missing out on.
1:45:05>> I guess if you had to get rid of one of
1:45:07the five senses, that would be the one.
1:45:08>> Yeah, exactly. Like I feel like that's
1:45:10the least necessary to survival.
1:45:11>> It would suck. Food wouldn't taste as
1:45:13good. Yeah.
1:45:14>> You wouldn't know if you had BO.
1:45:16>> Yeah. But for the most part, your your
1:45:18odds of living are don't really drop
1:45:20that much and like your overall
1:45:21happiness wouldn't change dramatically.
1:45:23>> Yeah. The only thing that would be a
1:45:24problem is uh impact by chemicals. Like
1:45:28you wouldn't be able to smell like
1:45:30horrible chemicals that your body's like
1:45:31rejecting. You know, there's certain
1:45:33things you smell. You go, "Oh, what the
1:45:35[ __ ] is this? I got to get away from
1:45:36that." Because your body's letting you
1:45:37know like this is toxic. Whatever you're
1:45:38breathing in is not normal air. You
1:45:40would that you would environmental
1:45:42poisons would be a problem. But other
1:45:44than that, regular life, if you lived in
1:45:46a contained, safe environment like most
1:45:48cities, most offices, most places that
1:45:51people work, you're it's not that big of
1:45:53a deal to lose your sense of smell.
1:45:55>> Yeah. You know, it's it's funny because
1:45:58uh on the car ride over here, I was
1:45:59listening to a podcast we did whatever,
1:46:01four years ago, and it's like uh
1:46:03essentially like the entire podcast uh I
1:46:05was way younger back then was all about
1:46:07like YouTube data and analytics. I don't
1:46:09know if you remember that. And it's like
1:46:11I do uh like one thing I I've noticed
1:46:14it's interesting because like I I
1:46:15started making videos when I was 11. So
1:46:17my entire life is on the internet,
1:46:19right? And like my puberty every
1:46:21development and stuff and I I look at
1:46:23that our old podcast and like it is so
1:46:26like uh brutal like I have borderline
1:46:28like autism on like this one subject and
1:46:30it it's like I was so onedimensional
1:46:32back then because I was just young and
1:46:33I'd only ever done one thing. It's just
1:46:35so interesting because it's like if uh
1:46:38someone were to theoretically search Mr.
1:46:40Beast Joe Rogan and they you know if
1:46:41they clicked on either one of these
1:46:42podcast it' be two completely different
1:46:44experiences right um
1:46:46>> but you look differently.
1:46:47>> Yeah.
1:46:48>> I mean you look great man. We were I was
1:46:50saying before the podcast you look
1:46:52fantastic. You lost weight. You look
1:46:53really healthy.
1:46:54>> Thank you. Yeah. I was uh telling Joe
1:46:56before the podcast I lost 50 pounds
1:46:57between the last one and this one. Um
1:46:59>> that's awesome man.
1:47:00>> Yeah. And and last time when you would
1:47:01ask me about movies or you asked me
1:47:03about telear all these things every
1:47:04because I was listening to it on 3x be
1:47:06my car right here every single thing I
1:47:08was like I don't know I [laughter] don't
1:47:09know I was like one thing and one thing
1:47:11only I know YouTube and I was like I
1:47:13know nothing else and I I blocked
1:47:15everything else out of my like my world
1:47:17which is interesting because I actually
1:47:18think that wasn't a positive right I
1:47:20think if I consumed more other mediums
1:47:21and culture it would have been better
1:47:22inspiration I would have been a better
1:47:24storyteller so I actually don't think it
1:47:25was a good thing which is why I've like
1:47:27since then opened up and like I let more
1:47:29things into my mind.
1:47:30>> If I could push back on that though, I
1:47:32think it allowed you to be hyper
1:47:33successful because you were so focused
1:47:36on it that I I think it really worked
1:47:38out to your benefit. I don't I don't
1:47:39think it's a bad thing.
1:47:40>> Yeah. No, I think that the hours put in.
1:47:42Yes. But it's like instead of consuming
1:47:44four hours of YouTube a day, allowing
1:47:46like allow myself to occasionally watch
1:47:47a movie. I think I would have been more
1:47:49tapped in and understood how to tell
1:47:50stories.
1:47:51>> When you were younger and you that's a
1:47:53part of the process.
1:47:54>> I know. It's just so funny listening to
1:47:55that podcast cuz I even I as myself I
1:47:58watched that I was on the car. I was
1:47:59like, "Wow, I like seem like borderline
1:48:02like a freak on certain things here
1:48:03[laughter] cuz like you were like you
1:48:05would like change the subject on certain
1:48:06things and then I'd instantly bring it
1:48:08back to the one thing I knew like
1:48:09YouTube data [laughter] and like I I
1:48:11could like tell that I didn't even know
1:48:13and I would just be like, "Oh yeah, that
1:48:15thing." Anyways, retention and it was
1:48:17just so funny uh listening to it. But
1:48:19it's just interesting though because you
1:48:21know I'm sure you see like a lot of your
1:48:23your podcast you do most people consume
1:48:25it through clips on social media, right?
1:48:27That's their exposure to it.
1:48:28>> Most people consume most things through
1:48:30clips.
1:48:30>> Yeah. And what's fascinating though is
1:48:31clips don't have context on the the time
1:48:34range, right? And like you know, so like
1:48:36whatever a clip from the podcast we did
1:48:37years ago, I'll see on my feed or it'll
1:48:40just randomly start going viral, one of
1:48:41them now. And like um and like sometimes
1:48:44it'll be things that like, you know,
1:48:46I've grown up or I don't like
1:48:47necessarily agree with or or whatever. I
1:48:48I speak differently. But because they're
1:48:50not like timestamped, it's like
1:48:52interesting because a clip from
1:48:53something you did years ago can randomly
1:48:55go viral now and people won't even know
1:48:56that it's like years ago. And it's so
1:48:58fascinating because they they just like
1:48:59pop off and it's like more people are
1:49:01going to listen to this podcast through
1:49:03like random clips probably
1:49:05>> 10 15 times folds than like actually
1:49:07going on Spotify or wherever you post
1:49:09it, iTunes. Yeah, probably. And uh it's
1:49:11so interesting because that's like the
1:49:13new form of culture especially for
1:49:15younger people is sub one minuteish
1:49:19vertical content you know that they
1:49:21swipe through the feed.
1:49:22>> Um but it does inspire people to listen
1:49:24to the whole thing and only a certain
1:49:25percentage of them will do that.
1:49:28>> But it's like uh that's a a thing with
1:49:30sporting clips like you see the
1:49:33game-winning touchdown that you you
1:49:35watch that probably gets watched more
1:49:37than the actual full game. I saw a
1:49:39survey of like 56% of people now prefer
1:49:41to watch a sporting event through clips
1:49:43as opposed to like the actual thing.
1:49:44Like they'll just get on their feed.
1:49:46>> I guarantee you that's the case with
1:49:47like the UFC cuz I know for the UFC when
1:49:50they analyze the performance of a show
1:49:53like how many people watched it on
1:49:54Paramount Plus versus how many people
1:49:57consumed it on Tik Tok in
1:50:00>> Yeah.
1:50:01>> It's many manyfold. It's like, you know,
1:50:04they they they get hundreds of millions
1:50:07of views on social media.
1:50:09>> Yeah.
1:50:10>> Of different, you know,
1:50:11>> I haven't watched the fight live in a
1:50:12while, but like, you know, the the the
1:50:14White House one, I mean, I I saw
1:50:16everything on my TikTok feed. I mean, I
1:50:17probably saw 150 clips of it. So, I have
1:50:19like a relatively good grasp of what it
1:50:21looked like and what happened, but I
1:50:22didn't watch it live. You know,
1:50:24>> if you wanted to watch that one live,
1:50:26really, you should have been there. Like
1:50:28that was when you really absorb how
1:50:29bizarre it was to actually be at the
1:50:32White House. It was very bizarre. The
1:50:34whole thing was very surreal. Like me
1:50:36and Daniel Cormier and John Anick, there
1:50:38was so many moments like the day before
1:50:40the event where we were we're
1:50:41rehearsing. So we're standing by the oct
1:50:43and I made a video of it where I put it
1:50:45on DC is like the White House [laughter]
1:50:48and like I'm showing the White House.
1:50:50There's the cage and then the White
1:50:52House is right there.
1:50:53>> Yeah. And the fly over and everything.
1:50:55>> Nuts. But see, that's how what I was
1:50:56telling you about the Roman coliseum
1:50:57before. That's how I felt. But I didn't
1:50:59get the like,
1:51:00>> well, you know, they were going to do
1:51:01Elon Musk versus Mark Zuckerberg in the
1:51:03Roman coliseum, but it was going to cost
1:51:05$150 million just to secure the venue
1:51:08and and set everything up.
1:51:09>> I mean, I could have hooked him up.
1:51:11>> Also, it would have been a terrible
1:51:12fight.
1:51:14>> Would have been destroyed. [laughter] It
1:51:15would have just been a
1:51:16>> He thinks he's big and so that's gonna
1:51:18be enough. But Mark knows how to fight.
1:51:21Mark is like really into it. He trains
1:51:24all the time. I mean, he's obsessed. He
1:51:26brought this this guy that I know, Dave
1:51:28Camaro, who's a worldclass coach who's a
1:51:31Brazilian jiu-jitsu black belt, judo
1:51:33black belt, has been training him. Like,
1:51:35he's training with like hardcore people.
1:51:37>> Well, because I uh I don't think he'd
1:51:39care if I told the story. Like the first
1:51:41time I talked to him years ago, like uh
1:51:44you know, we just shooting the [ __ ]
1:51:45chatting, and then like at the end of
1:51:47it, he's like, "Yo, you want to come
1:51:48train MMA or whatever at at my my lake?"
1:51:50And I was like, "Oh, um, [snorts]
1:51:53no, but I appreciate the [laughter]
1:51:55offer." But it's just like instantly
1:51:57like that I could tell that's like his
1:51:58way of like bonding and and building
1:52:00friendships. And like Yeah. He just like
1:52:02he was being very serious. Like he
1:52:03wanted to roll it. And I've never done
1:52:04that in my life. And I was like, "Uh,
1:52:05I'm
1:52:06>> Yeah. He invited me to go bow hunting
1:52:07with him." [laughter]
1:52:08>> So, it's definitely not fake. Like that
1:52:10was a one-on-one conversation.
1:52:12>> No, I know you know that, but a lot of
1:52:13people think he's just like puts on the
1:52:15facade or stuff, but like Oh, and
1:52:16ironically, like our first time beating,
1:52:18he's just like, "Yeah, let's hang out.
1:52:19Let's do like go roll on some mats and
1:52:21stuff like he was being dead.
1:52:22>> Well, the way you could tell that it's
1:52:23not fake is watching him train
1:52:25>> because there's no way he could be that
1:52:27good if he's not actually putting in the
1:52:29time cuz I watch even his striking, his
1:52:31jiu-jitsu, all that stuff is like it's
1:52:34clear there's many hours been spent
1:52:37working on technique to achieve this
1:52:39level of proficiency. I mean, he doesn't
1:52:40look like a world champion or anything
1:52:42like that, but he looks like a guy who's
1:52:44training a lot.
1:52:45>> Yeah. you know, there's no way you can't
1:52:47be enthusiastic about it and be doing
1:52:49that. So, he's he's definitely really
1:52:50>> I know. Every time uh I listen to
1:52:52whenever you have a podcast and you talk
1:52:54about the UFC and stuff like that, it
1:52:56always makes me like I feel that
1:52:57masculine urge to like go train and do
1:52:59it, but it's like
1:53:01I I wish I could like wish I could fork
1:53:03my life and have like one where I keep
1:53:05going down this path of just grinding 18
1:53:07hours a day and building all these
1:53:08companies and then another where I could
1:53:09like pursue fun stuff like that and like
1:53:11because that would be fun like to
1:53:13>> Well, how old are you, Jimmy?
1:53:14>> 28. Yeah, you're still so young. You
1:53:16could just do this for another 10 years
1:53:18and amass so much money that you can
1:53:20never spend it. And then 10 years from
1:53:22now, you know, just slack off a little
1:53:24bit on that and just go do a bunch of
1:53:26stuff. And not only that, you could
1:53:28create content doing a bunch of stuff
1:53:30like Mr. Beast discovers the world. Like
1:53:32you could you could do anything, man.
1:53:35>> Yeah. I think
1:53:36>> you're so young. Like you have so much
1:53:37time ahead of you.
1:53:38>> Yeah. It's hard to even I I think you
1:53:41you like as humans we like build the
1:53:42patterns and stuff and I've been working
1:53:44so many hours every day for so long that
1:53:46it's like like literally like ingrained
1:53:48in in me that it's hard to ever really
1:53:50imagine a world where like it shuts off
1:53:51because you have to think like I started
1:53:52when I was 11. So basically now all I
1:53:55really do is just you know work whether
1:53:56it's building companies or making
1:53:58content and like another 10 years from
1:53:59now that would be essentially 20 years
1:54:01straight of like training my nervous
1:54:02system of like this is what you do all
1:54:04day every day like constantly being in
1:54:05war mode obsessed with it. So, it's hard
1:54:07to envision a world where I could ever
1:54:08shut it off. But, uh,
1:54:09>> you know what's interesting? You and I
1:54:11have been doing it about the same time.
1:54:13Like, uh, we started this podcast around
1:54:1717 years ago.
1:54:18>> Holy crap.
1:54:19>> Yeah. It'll be won't be 17 years in
1:54:21December, I think. So, right. I think in
1:54:24this December it's 17 years. So, it's
1:54:25basically we've been on these parallel
1:54:27paths.
1:54:28>> Wow. Which is crazy. You know what would
1:54:29be funny? um is if it like envision like
1:54:3217 years ago you had 11-year-old me
1:54:33sitting here and [laughter] then you
1:54:34sitting there and like comped it to
1:54:36today.
1:54:36>> That would be amazing.
1:54:39>> AI is now going to do that.
1:54:40>> So what are you going to do? You're
1:54:41going to do uh a show on YouTube.
1:54:45>> Where'd you get this idea?
1:54:46>> YouTube.
1:54:47>> Did your mom know about this?
1:54:48>> Should you be in school? I'd [laughter]
1:54:50be like I was such a like
1:54:51>> how many hours a day do you spend
1:54:53working on content? Hey man, go outside.
1:54:56>> Go talk to a woman. [laughter]
1:54:58I I mean back then too I was so like
1:55:00introverted and self-conscious like I
1:55:02probably wouldn't have said anything. I
1:55:02would have been like [laughter]
1:55:05uhhuh you know because you have to kind
1:55:07of be a little it's it's interesting too
1:55:09because uh it's like very accepted to be
1:55:11a content creator. It's like cool people
1:55:13love it. It's like even parents now like
1:55:15you know they're like do it and they
1:55:17realize that while being a content
1:55:18creator you learn a lot of different
1:55:19skill sets and it teaches self agency
1:55:21etc. But back then, I mean, it was like
1:55:23you're batshit crazy, very frowned upon.
1:55:26And like, so it's so funny to see how
1:55:27that changes because like, you know,
1:55:29it's the number one most coveted job in
1:55:30in America right now. Like, if you were
1:55:32to go serve survey like a 100 random
1:55:34teenagers,
1:55:35>> a lot of them, a good chunk of them
1:55:36would say they want to be a content
1:55:37creator. Maybe not specifically
1:55:38YouTuber, but between Tik Tok,
1:55:40Instagram, influencer, like, you know,
1:55:42like, and so
1:55:43>> it's probably the number one job that
1:55:44kids want.
1:55:45>> It is factually. Yes. And so, but you
1:55:47know, when I was coming up, heck no.
1:55:50It's like what are you a a weirdo?
1:55:52That's not a job. Like YouTubers don't
1:55:53even make money. How are you going to
1:55:54make money? You're going to be homeless.
1:55:56And so it's so funny to to see how it it
1:55:58changes. Um
1:56:00>> the same thing with podcasts.
1:56:01>> Back then I would tell people I'm doing
1:56:03a podcast and they would be sad like oh
1:56:05poor guy. [laughter] Like what the
1:56:06[ __ ] wrong with you used to be on TV
1:56:08like oh I'm having
1:56:09>> Yeah. You've fallen from grace. And it's
1:56:11so interesting too to see like, you
1:56:13know, as like YouTubers and stuff first
1:56:14got started getting big, like they all
1:56:16used as launch pads to jump to Hollywood
1:56:18and then it's like the ones like me who
1:56:19are just like who really cares, you
1:56:21know, like just stay over here and focus
1:56:22on YouTube are the ones that are the
1:56:23biggest and like just believed in the
1:56:25future. This the same as podcasts as
1:56:27well because there's a lot of people
1:56:28that started off podcast and then their
1:56:30podcast got a little bit of popularity
1:56:31and they went and did a show somewhere
1:56:33and they got and they it sort of stalled
1:56:35them out in the podcast world.
1:56:36>> Exactly. because now you're working for
1:56:38the man air quotes and you're working
1:56:40for some studio or something like that
1:56:42>> and split time and you're not as
1:56:43passionate and stuff. Yeah.
1:56:46Yeah. Well, and it's something I think
1:56:47about too, which is a message I feel
1:56:49like a lot of people need to hear
1:56:50because a lot of people don't realize
1:56:52that, you know, um, you know, not
1:56:55everyone can make tens of millions of
1:56:57dollars or maybe be as successful as
1:56:58like you or I can, but I do believe most
1:57:00people if they, you know, find something
1:57:03they like, put in a a lot of hours, like
1:57:05a ridiculous amount of hours, consume,
1:57:07you know, basically everything's
1:57:08available on the internet now, consume
1:57:09all knowledge available on how to be
1:57:11good at certain things and then, you
1:57:13know, do a thousand iterations on it. um
1:57:15then they can come out the other side
1:57:16and do it for a living. You know what I
1:57:18mean?
1:57:18I feel like but most people aren't
1:57:20exposed to that kind of I mean to be
1:57:22honest rhetoric like they they think
1:57:24still you know their parents went to
1:57:25college that's how you get a job and so
1:57:27a lot of people today because obviously
1:57:28your parents educate you and teach a lot
1:57:30of these things and I'm not saying
1:57:31college is bad just think it's the same
1:57:32pathway and then they get in a lot of
1:57:34debt and they don't fully realize that
1:57:35you know if you just like
1:57:38there are like you know certain content
1:57:39creators that might blow up in two years
1:57:41and there are others like me that take
1:57:4210 years and it's just like a
1:57:43distribution chart and you know probably
1:57:45the average somewhere in the middle and
1:57:46you just have to like there's no like
1:57:48that time frame you can give yourself.
1:57:49But if you're surrounded with other
1:57:50people obsessed with the certain thing
1:57:51you're obsessed over, whatever it is,
1:57:53you're you put in 10,000 hours and in
1:57:54those 10,000 hours you do a thousand
1:57:56iterations and you consume all knowledge
1:57:57available on it, it's like, you know,
1:58:00the better you do it, the further to the
1:58:01right, like the two-year mark you'd be
1:58:03of being able to do it for career. But,
1:58:04you know, it's sometimes it will take
1:58:06longer and you just have to give
1:58:07yourself enough time in it, but
1:58:08eventually you can make it happen. And I
1:58:10think that just more young people need
1:58:11to to hear that really. Um because they
1:58:14they just don't even really the dots
1:58:16don't connect in their mind that that's
1:58:17really even an option, right? Like
1:58:18>> well, it's a completely new career path,
1:58:20right? And the only re the only way that
1:58:22people really can get a map of the
1:58:24territory is from someone like you who's
1:58:26gone through the very early days of it
1:58:28and they could show, hey, not only is
1:58:30this guy successful, he's [ __ ] hyper
1:58:32successful. Like this is not a dream.
1:58:34Like this is a possibility. You just
1:58:36have to figure out your version of what
1:58:38he did. Yeah, and it's a process.
1:58:40>> But I would argue it's not even just for
1:58:41content creation. Like if you want to be
1:58:43an accountant or really anything, it's
1:58:45like just put in a lot of hours, do a
1:58:47lot of iterations, surround yourself
1:58:48with great people, and obsess over it.
1:58:50Stay focused, consume it, and then
1:58:51recognize like you might be like, "Oh,
1:58:53well, this person did it in 10 months.
1:58:54Why is it taking me so long?" It's just
1:58:56it's average and statistics. and just
1:58:58give yourself enough time frame and like
1:59:00it's it's hard to again I'm not saying
1:59:02you'll make tens of millions of dollars
1:59:03but if you want to do that thing for a
1:59:04living it's if you follow those those
1:59:06you know trades like it's it's going to
1:59:08happen eventually um because
1:59:10>> well you have to be processoriented not
1:59:11goal oriented you know the process is
1:59:14getting better at stuff the the goal of
1:59:16being financially secure comes with it
1:59:18eventually but if you think I want x
1:59:20amount of money well that's what you're
1:59:21going to think about you're not going to
1:59:22think about the actual thing you're
1:59:23making so it won't be as good so you'll
1:59:25probably never get there
1:59:26>> bingo
1:59:26>> yeah and this is the, you know, one of
1:59:28the cool things about owning a comedy
1:59:30club is that we've uh set up the club.
1:59:34So, there's a real path like these
1:59:36people understand how you could become a
1:59:38professional because becoming a
1:59:39professional when I first started was
1:59:41this very vague
1:59:44weird thing like you never no one knew
1:59:46how it was done. Like you went to open
1:59:48mic nights, you did open mic night. How
1:59:49do I get paid? How's how do I ever be a
1:59:51professional? Yeah.
1:59:59And that's kind of how we did it. But
2:00:00what we set up at the comedy club,
2:00:02>> we have a real creative director, this
2:00:04guy Adam Egan, who is the creative
2:00:05director at the comedy store, the talent
2:00:07coordinator. He watches all the open
2:00:09micers. He and he finds people that are
2:00:11good. We have two nights of open mic
2:00:13nights. And then we have Kill Tony. So
2:00:15we have Kill Tony the show which is
2:00:16every Monday where these people pull a
2:00:18random name out of a bucket and you have
2:00:21a chance
2:00:21>> phenomenal show. If people don't watch
2:00:23it, it's hilarious.
2:00:24>> The best [ __ ] show ever. And these
2:00:25people get to do one minute of standup
2:00:27and if it blows up and they do well,
2:00:30they get to come back. And if they get
2:00:31to come back, then all of a sudden
2:00:33millions of people have seen them do
2:00:34standup and now they're selling out
2:00:36comedy clubs and they have real careers.
2:00:38And some of these people were just
2:00:39grinding it out. And you know, my friend
2:00:41Dick Flynn, he was out in Atlanta doing
2:00:43it. it. My friend uh Ari Matty was in
2:00:46Estonia and he went to Australia for 10
2:00:48years just grinding trying to make it in
2:00:50comedy. Gets on Kill Tony. Boom. Now he
2:00:53has a career. It's incredible.
2:00:55>> And and I don't recognize those names,
2:00:56but like as me of a case study, right?
2:00:58If they're doing stuff in Estonia or
2:01:00other I never would see it, but if
2:01:01they're on Kill Tony, I'll see it.
2:01:03Right. And there are millions of people
2:01:04like me that we're not like we're casual
2:01:06comedy watchers, right? I don't, you
2:01:08know, maybe I'll watch a Netflix special
2:01:09here or there and I watch Kill Tony. And
2:01:11so like if you don't exist in one of
2:01:12those two things, you just don't exist
2:01:13in my world. And there's so many people
2:01:15like me.
2:01:15>> There's a lot of people now like that
2:01:18particularly. And we wanted to set up a
2:01:21network. We wanted to set up like a real
2:01:23pathway where these people can you could
2:01:26see, hey, other people like like like
2:01:29Cam Patterson, he was a door man at the
2:01:31comedy store and now he's on Saturday
2:01:32Night Live or Dorman at the mothership
2:01:34rather and now he's on Saturday Night
2:01:35Live. started out at the mothership and
2:01:38he was working there as an employee
2:01:39>> and he was funny and I know who he is
2:01:42because of killed Tony.
2:01:42>> Yes. Because of killed Tony. Exactly.
2:01:44>> But there's multiple versions of that
2:01:46now that are coming out of the club. And
2:01:48so we wanted to set it up like that. So
2:01:51>> you still have to do all the work, but
2:01:53we want to like like illuminate the
2:01:55pathway. Exactly. Like there's a clear
2:01:57path.
2:01:57>> Well, because the it's a different skill
2:01:59sets, right? like being able to get
2:02:01attention and get in front of people
2:02:02might be a different skill set than
2:02:04being funny and being able to make them
2:02:05laugh and you know the things that make
2:02:06a great comic. And so it also makes it a
2:02:08little straightforward for people who
2:02:09might be just world class in one comics
2:02:11but they they don't know how to scrge up
2:02:13enough money to travel the world and do
2:02:14all these things and smart enough to
2:02:15figure it out. And so like handling that
2:02:17part because at the end of the day like
2:02:18as a viewer I just want to watch funny
2:02:20people right you know
2:02:21>> there's also you have to be able to see
2:02:23other people who have done it already
2:02:24and how they did it. So because of a guy
2:02:26like Cam Patterson goes from being a
2:02:28doorman at the mothership to now being
2:02:30on SNL, people see it and they go, "Oh,
2:02:33it can be done. What did he do?" Well,
2:02:34he kept killing every time he got on
2:02:36stage. So that's what I got to do. I got
2:02:38to work on my set, really grind it out.
2:02:40And I was with this guy three years ago
2:02:43and now this guy is rich and he's
2:02:45famous. Like this is amazing. He was
2:02:47poor just like me. Like literally
2:02:49working for,
2:02:50>> you know, uh you
2:02:52>> I'm sure you pay well. Yeah.
2:02:53>> Yeah. But I mean, doing road gigs and
2:02:55doing whatever you can, guys are barely
2:02:57getting by. But that's the key. It's
2:02:58like you got to know that it's possible.
2:03:01And before someone like you became, you
2:03:04know, a real content creator, but
2:03:06imagine just trying to explain to
2:03:08someone what your YouTube show, what
2:03:10your goal was, imagine this. Imagine
2:03:1415 years ago, you sitting down with
2:03:17someone when you're 13 years old and
2:03:19trying to explain, "I want the show to
2:03:21have hundreds of millions of
2:03:23subscribers. I want billions of hours
2:03:26consumed worldwide. I want it to be like
2:03:30one of the biggest shows in human
2:03:33history and I'm going to do it on
2:03:35YouTube." They be like, "You're out of
2:03:36your [ __ ] mind." Yeah.
2:03:38>> Right.
2:03:38>> Yeah. And well, and back then like viral
2:03:40videos back then were like 2 million
2:03:42views, right? And so like if you would
2:03:44have said back then I want to get 100
2:03:45million views a video like I mean people
2:03:47would call you the the a lunatic like
2:03:49you're just delusional. Not even
2:03:51delusional like a a certified like
2:03:52lunatic. Like you're not even living in
2:03:54reality.
2:03:54>> But now that you've paved the path and
2:03:57then you've shown people that it can be
2:03:58done, now you see
2:04:00>> everyone's has a lot more confidence to
2:04:02reinvest.
2:04:03>> It's a real career path. It's a real
2:04:04career path if you pursue it the way
2:04:06someone pursues learning how to play
2:04:08guitar and being in a band. Like do it
2:04:10the right way. I want to be a pilot.
2:04:12What do I have to do? I got to go to
2:04:13pilot school. Got to do the work. Put in
2:04:14the go through the process
2:04:15>> like factually or I mean I don't know if
2:04:17it's factually but it's like millions of
2:04:19people over the next 10 years that will
2:04:22you know find a job you know being a
2:04:23creator or working for creators right I
2:04:25know I mean dozens upon dozens of
2:04:26creators who are hiring dozens of people
2:04:28each. I have 150 open racks in my
2:04:30business. I mean they're you know these
2:04:31creators hundreds of thousands of people
2:04:32are going to become creators themselves
2:04:33full-time and those creators are going
2:04:35to hire millions of employees over the
2:04:36next you know decade or so. So even if
2:04:38you which is what I see a lot of people
2:04:40who try to become a creator who end up
2:04:41failing they end up being phenomenal you
2:04:43know partners or employees for uh other
2:04:45creators right and there the space is
2:04:47growing so big and there's just so much
2:04:48demand for it because not everyone who
2:04:50did stuff in traditional Hollywood you
2:04:51know acclimates as well over here so
2:04:53there's just so much like everyone I
2:04:55know just needs like five or six people.
2:04:57So, it's like it's pretty useful thing
2:04:58and it's like almost like the equivalent
2:05:00of getting a college degree, right? If
2:05:01you're a teenager now and you put in
2:05:025,000 hours, 500 iterations, you obsess
2:05:05over this thing, blah blah blah, you
2:05:06come out the other end. Even if you
2:05:07don't make it as a YouTuber, you now you
2:05:09know how to edit. Now you know how to
2:05:10tell a story. Now you have all these
2:05:11character traits and um yeah, some other
2:05:13YouTuber will pick you up in a
2:05:14heartbeat.
2:05:15>> Yeah, for sure. And it's also it's this
2:05:17is the new Hollywood. I mean, this is
2:05:19really
2:05:20>> I mean literally now I mean four of the
2:05:22biggest films came from creators. It's
2:05:24like not even like it it is like a
2:05:26factual thing now. Some of the biggest
2:05:28new IVs are coming out of them. It's
2:05:30where all the viewership is going. I
2:05:31mean, when I was on this podcast last
2:05:32time, I it was probably like whatever
2:05:341.8 billion people use YouTube every
2:05:36month. Now it's over three billion. You
2:05:38know what I mean? It's it's growing and
2:05:39it's not slowing down. It's growing more
2:05:41and more and more, which is what I said
2:05:43would happen, you know, last time I was
2:05:44on here and what I still believe. Like I
2:05:45don't think these things have peaked. I
2:05:47think they're going to keep growing and
2:05:48um you know, it's just what younger
2:05:50people use. they they never watch
2:05:51television, which is obvious to me and
2:05:53you, but you know, but to some older
2:05:55people who still watch, you know, news
2:05:56and get it through there, it still blows
2:05:58their mind that they're like they've
2:05:59never used cable. And it's like like a
2:06:0115-year-old right now outside of like,
2:06:03you know, watching an NBA game or an NFL
2:06:05game has never used cable television.
2:06:06They've never even seen it. They don't
2:06:08like they don't even fully understand
2:06:09like they're like [laughter] like
2:06:11sometimes when I'm talking to like a
2:06:13younger person like um if I'm like
2:06:15trying to get a gauge of what do you
2:06:16think of our new video? Like I'll just
2:06:17ask like, "Have you ever watched cable
2:06:19television to see what they say?" And
2:06:20they're like, "No." And I'll explain to
2:06:21them that there's like two to three
2:06:23minutes of commercial breaks kind of
2:06:24like when you watch NBA, but instead of
2:06:26like a sporting event, it's like
2:06:28entertainment. And they'll be like,
2:06:29"Why? Why would you do that? Why would
2:06:31you like why would you put like three
2:06:33minutes of ads every four minutes? Like
2:06:35what?" And I'm like, "Well, that's just
2:06:36how things were." And they're like,
2:06:37"Why?
2:06:38>> It's so dumb that they still do it that
2:06:40way."
2:06:40>> Yeah.
2:06:40>> It really is so dumb.
2:06:41>> It makes no sense. Yeah.
2:06:42>> It makes no sense. You don't have to do
2:06:44it that way. They could probably make as
2:06:46much money through product placement and
2:06:48having an ad at the beginning
2:06:50>> and and doing it and you'd probably get
2:06:52more retention. You probably get more
2:06:54views. Like no one is going to sit and
2:06:56watch CBS.
2:06:57>> What's even crazier is you would have to
2:06:58pay money to like you'd have to pay like
2:07:01$50 a month for cable to then have like
2:07:0333% of what you consume via ads, which
2:07:06is a higher ratio than when you watch
2:07:07YouTube, which is free. It's like
2:07:08[laughter] it's kind of wild. And then
2:07:10you wonder why people are moving in
2:07:12hundreds of millions of droves over to
2:07:13this uh new form that's just like Yeah.
2:07:16>> And then there's podcast which is like
2:07:18how many podcasts are there now?
2:07:20>> Oh millions obviously but how many
2:07:22successful one? Yeah obviously there's
2:07:24millions but
2:07:25>> but I mean the barrier to entry is the
2:07:27lowest like at least what you're doing
2:07:29is complex. Yeah.
2:07:30>> You know it's I mean you've created a
2:07:32show you have game shows. You have
2:07:34charity shows. You have you're giving
2:07:35away stuff. You have a bunch of crazy
2:07:37things you guys do. You have tasks. You
2:07:39have you have to plan it out.
2:07:41>> Yeah.
2:07:41>> Podcast you're just sitting down like we
2:07:43we talked for five minutes before we
2:07:44started this podcast. Yeah.
2:07:46>> We said hi. Hey, you look great. What's
2:07:47up? Good to see you. Give me a hug.
2:07:49>> You gave me some caffeine to give me
2:07:50cracked out and then let's go. And then
2:07:52that's it. Like so there's zero
2:07:53preparation other than you know the
2:07:56preparation that the host does
2:07:57beforehand. But if the difference
2:07:59between that kind of preparation, the
2:08:00kind of preparation involved in one of
2:08:02your shows is [ __ ] immense. Yeah.
2:08:03>> And so the barrier to entry just to be
2:08:05someone who's a content creator like a
2:08:07podcaster is how many podcasts are
2:08:10there? Let's guess.
2:08:12>> How many How many do you think there
2:08:13are, Jamie?
2:08:14>> Active [clears throat] podcast.
2:08:15>> You have to act.
2:08:17>> How many have been uploaded this week?
2:08:18How like that's what you know?
2:08:20>> Active? Yeah. Still posting on them.
2:08:22>> Yeah. Let's say 7 million or something
2:08:23like that.
2:08:24>> That's crazy.
2:08:26>> Yeah. That's crazy.
2:08:28>> I would guess two active probably one
2:08:30million. Please, please put this. This
2:08:33is what I want to know. How many
2:08:35podcasts were active in 2009?
2:08:38>> Oo. Oh,
2:08:40>> let's guess that.
2:08:41>> Okay.
2:08:42>> Put that into our AI sponsor,
2:08:44Perplexity. Perplexity probably has the
2:08:46answer to that.
2:08:46>> Wait, they sponsor you guys?
2:08:48>> Yeah.
2:08:48>> Is that why you had the the founder on
2:08:50recently?
2:08:50>> Yeah. Well, also because he's cool. I
2:08:52talked to him and we we started talking
2:08:53about uh ancient Hindu mythology. I was
2:08:55like, dude, this guy got to be a cool
2:08:56guest.
2:08:57>> I haven't downloaded I haven't listened
2:08:58yet. is really he's a fascinating guy.
2:09:01We were talking about these temples in
2:09:02India and I've been down these multiple
2:09:05rabbit holes about these temples that
2:09:07they carved out of a single 2009 there
2:09:09were 69,000 podcasts.
2:09:12>> Holy [ __ ]
2:09:12>> But that's not active. That just means
2:09:1469 in Apple's directory. So that means
2:09:17roughly 70,000 people had done one at
2:09:19some point. But then yeah, I would wager
2:09:20a small percentage were actually active
2:09:22at the time.
2:09:23>> Still that's a lot. So that's when I
2:09:25started. Now, what is it now? That I'm
2:09:28curious. Now, in 2026, how many podcasts
2:09:30are there?
2:09:32>> I bet 7 million.
2:09:35>> Yeah, I'm I'm gonna up my guess. I'm
2:09:36going to up mine to 10 million
2:09:38>> worldwide.
2:09:38>> I'm upping mine to 10. What does it say?
2:09:40>> So, since 2009, there were 69,000 versus
2:09:43several million shows today, depending
2:09:45on the database you look at.
2:09:47>> Okay.
2:09:47>> Well, what is the number though? 4.5 to
2:09:504.7 million podcast shows globally as of
2:09:532026. You know what I'd be curious of?
2:09:55How many people uh do content creation
2:09:58full-time? I'm wondering what
2:09:59>> Oh, that's a good question. Okay, let's
2:10:01let's figure that out. How many people
2:10:02make a living frame?
2:10:04>> Let's let's guess. How many people make
2:10:05a living doing content creation
2:10:07>> in 2009 versus now? I would say 2009
2:10:10maybe
2:10:10>> zero.
2:10:11>> Yeah. Or a thousand or [laughter]
2:10:12something. 5. No, I was I was a little
2:10:14kid. I was I'll say 5,000.
2:10:17>> Okay. Maybe five. Content creation is
2:10:20like a very online content creation. But
2:10:23the problem is that's like bloggers and
2:10:25>> yeah through social media. Uh yeah,
2:10:28>> 2009 social media is just coming out,
2:10:29right?
2:10:30>> True. You're right. 5,000 is probably
2:10:31>> So let's let's just think let's just not
2:10:33even think about that. Let's just think
2:10:34about today. How many people are
2:10:36professional content creators today?
2:10:38Let's guess. I say 25 million.
2:10:42>> I I would say lower. Probably eight.
2:10:45Let's see what's
2:10:46>> 8 million. Yeah, that's probably more
2:10:47like
2:10:47>> the barrier to entry you're making me
2:10:49look up here is also tough in the US
2:10:50like taxpayers, people who are like
2:10:52filing or just like kids worldwide. How
2:10:54many people do content creation
2:10:55full-time, right?
2:10:57>> Yeah. Just just how many content
2:10:59creators How many professional content
2:11:02creators are there worldwide? Just let
2:11:04Perplexi try to figure it out.
2:11:07>> I I will, but I'm just like uh it's
2:11:10>> I don't know.
2:11:10>> I know what it's going to do. That's
2:11:11what it's not It's
2:11:12>> What do you think it's going to do?
2:11:13>> It's going to freak out and it's going
2:11:14to say there's a lot [laughter]
2:11:17Let's see what it says, though.
2:11:18>> It's It's going to say the same sort of
2:11:20thing. What does professional mean?
2:11:21>> Okay. People that make a living. They
2:11:23They pay their bills off of content
2:11:25creation.
2:11:27>> It's not a
2:11:29>> I know it's not a great question, but
2:11:30let's just see what it says. Just out of
2:11:32curiosity, it might have an answer. How
2:11:34How would it know really?
2:11:35>> Yeah. You don't file your like guess
2:11:38because it guessed there 4.5 to 4.7
2:11:40million producers.
2:11:42>> It's probably just going to look for any
2:11:43database online. Eight to 12 million
2:11:45professional content creators worldwide.
2:11:47Depress depending upon how professional
2:11:50is defined. Roughly 200 to 300 million
2:11:53people identify as content creators
2:11:55globally in 2026. Holy [ __ ] man.
2:11:58>> Holy [ __ ]
2:11:59>> Are they making money? Are they This
2:12:02seems relatively like it got the gist
2:12:04though.
2:12:04>> Yeah, it got it. It wasn't a problem.
2:12:06Jamie, you were pessimistic.
2:12:07>> No, but we don't have an answer.
2:12:10It's given us rough data. The rough data
2:12:13is 8 to 12 million professional content
2:12:15creators. 200 300 million people
2:12:18identify as content creators. So out of
2:12:21those, which kind of makes sense that,
2:12:22you know, a small percentage of them are
2:12:24going to be able to figure out how to
2:12:25make a living entirely off of it. One
2:12:27analyst estimates that about 4% of
2:12:30creators are professional, meaning they
2:12:32treat content creation as their main job
2:12:35and earn a full-time living. So that
2:12:38that's that makes sense.
2:12:39>> Yeah,
2:12:40>> that seems about right. And that's about
2:12:42right with kind of a lot of things.
2:12:44>> Yeah,
2:12:45>> it's there's a bunch of people that try
2:12:46it and a small amount of people actually
2:12:48like if you think about how many people
2:12:51if you go to an open mic night on in
2:12:53standup comedy and how many people are
2:12:56uh actively participating in open mic
2:12:58nights where they visit one or two open
2:13:01mics a week
2:13:02>> and how many will eventually become
2:13:04professional stand-up comedians and make
2:13:06a living off of it. You're probably in
2:13:07the same range of like 4% or something
2:13:09like that. probably less.
2:13:11>> Yeah, it makes sense. But the
2:13:12interesting part is that number is going
2:13:13to keep skyrocketing year over year. I
2:13:15don't see any signs that any of this
2:13:17stuff is slowing down. And so,
2:13:18>> especially if people see that this is a
2:13:21a real path. This this isn't a pie in
2:13:24the sky dream. There's a lot of
2:13:26>> I mean, at this point, if they don't see
2:13:27it, then I mean, I don't know what to
2:13:29tell you. I mean, I'm literally spending
2:13:30hundreds of millions of dollars a year
2:13:31or investing hundreds of millions of
2:13:32dollars a year into content. And so, I
2:13:34mean, it shows what the upper bounds
2:13:35look like. Well, you're really wise in
2:13:38that regard is that you spend so much
2:13:40money dumping it back into the the
2:13:43business. And by doing that, your
2:13:45content is just so much more advanced
2:13:47than anybody else's. And that's such a
2:13:50big risk because a lot of people would
2:13:51say, "I'm making all this money. Who
2:13:53knows when this is going to end? Let me
2:13:54squirrel this away and make sure that
2:13:56I've got money saved up forever." You
2:13:58just like, "Fuck it. Let's just spend
2:14:00it.
2:14:00>> Go hard." Well, it's it's what I used to
2:14:02call the um creators would uh back in
2:14:04the day reach like 5 million subscribers
2:14:06and then it was a real inflection point
2:14:08that I would notice where they'd either
2:14:10keep growing or that's where they'd
2:14:11start to teeter off because it's around
2:14:13the time where they'd start to make good
2:14:14money and it's either like okay now they
2:14:16have a house, they have a car paid off
2:14:17and like the ones that are really money
2:14:19motivated, they kind of got that
2:14:21security and so that that burning fire
2:14:23that was pushing them to do crazy things
2:14:24like kind of start to die off and like
2:14:27it's like the Fermy paradox like for
2:14:28quite a few people it's around that
2:14:30range is where you see like your
2:14:31favorite creators start to get lazy,
2:14:33upload less, not put as much effort and
2:14:34not care as much. And so, um, but yeah,
2:14:36I never really had any of that. I just
2:14:38like, you know, I mean, like I probably
2:14:40talked about last time we were on here,
2:14:41I used to live in a apartment that I
2:14:42would share that was $720 a month, so
2:14:44like 360 rent. And, um, I drove a 2006
2:14:47Dodge Durango that cost a couple
2:14:48thousand bucks and I just didn't have
2:14:50any liabilities. So, I was just like,
2:14:51screw it. I'll just keep my lifestyle
2:14:53cheap so I can just reinvest it all.
2:14:54And, you know,
2:14:55>> that's so wise. Most people don't do
2:14:57that and most people don't have the
2:14:58discipline to work as much as you do.
2:15:00>> Well, and yeah, and the the harder part
2:15:02too is when you have the pressure of
2:15:03your parents and stuff and I don't know,
2:15:04I'm weird like when my mom would I mean,
2:15:07as sad as it sounds, like she would
2:15:08literally cry sometimes and be like,
2:15:09"Man, I'm just so worried you're going
2:15:10to lose everything." Like, "What if
2:15:12these videos stop getting views?" And I
2:15:14don't know what would come over me, but
2:15:15I'd be like, "It'll be fine, Mom. Don't
2:15:17worry." And I just like very calmly just
2:15:18say it to her. I wouldn't argue with
2:15:20her. I'd be like, "Just just have
2:15:21faith." Like,
2:15:21>> well, you were right. [laughter]
2:15:22>> I know it work great now,
2:15:24>> but it's up to parents. Parents always
2:15:25worry about their kids.
2:15:26>> Exactly. So, I don't think it's like uh
2:15:28she was doing anything wrong, but all
2:15:29purposes like she was doing the right
2:15:31thing. It's just uh so you also have to
2:15:32overcome that pressure as well because
2:15:34there's so many forces around you where
2:15:35even if you believe in yourself, all it
2:15:36takes is one person like saying
2:15:38something like that puts self-doubt in
2:15:39you and then you're like okay, you know.
2:15:41Um but that's where I'm a big believer
2:15:43if you really want it just keep your
2:15:44liabilities low like live below your
2:15:46means and that way it's like you know
2:15:48it's it's a little easier to be riskier
2:15:50if you aren't you know have all these
2:15:51things you got to afford because what
2:15:53really changes if you fail? That's
2:15:54definitely smart. But it's there's
2:15:56something happens also to people where
2:15:59um just the constant grind of work, it
2:16:02diminishes their enthusiasm and they
2:16:04lose their perspective. They lose this
2:16:06perspective of God, you're so fortunate
2:16:08to be able to do this. Yeah.
2:16:09>> You're so fortunate. Exactly. And
2:16:12>> people just get really complacent. It's
2:16:16>> it's so easy for people to just forget
2:16:18how fortunate they are to be able to do
2:16:20what they're doing.
2:16:21>> Yeah. And
2:16:22>> I'll admit it sometimes I I get hit with
2:16:24that where you know it'll be a late day
2:16:26of shooting and I'm in an airport and
2:16:28you know a bunch of people are following
2:16:28me around and filming me and I'm like ah
2:16:30you know and you get those thoughts in
2:16:32your head where it's like is this really
2:16:33the life I wanted and you like start to
2:16:35like be like ah you kind of regret your
2:16:37decisions but then you got to like snap
2:16:38out of it and you're like okay like the
2:16:40small subset of time. Yeah, it might be
2:16:42brutal but for the most part I'm doing
2:16:43dope stuff like I'm in the pyramids. I'm
2:16:45in the Roman coliseum. I'm doing like
2:16:47beautiful amazing things. I get to
2:16:48entertain and and help people. And it's
2:16:50like and you just have to I think it's
2:16:52very important you're around people who
2:16:53like you if you have a a group of people
2:16:55around you who when you get in those
2:16:56negative thought loops encourage it and
2:16:58help you spiral then it's bad. But if
2:17:00you have people who are and which you
2:17:01know not everyone in my SP position has
2:17:03like people who are you know willing to
2:17:05tell them how it is right who are just
2:17:06like bro up like it's fine you know this
2:17:08will be done in 20 minutes and then you
2:17:10know your life's pretty good. like you
2:17:12you don't it's it's like a it's a weird
2:17:14thing like you really cuz like I've had
2:17:15some of those conversations with people
2:17:16where I give them the perspective and I
2:17:18can tell like they haven't had that
2:17:19perspective fed to them in a very long
2:17:20time and you can like see it in their
2:17:22eyes they'll be like yeah you're right
2:17:23and it's like yeah you really need some
2:17:25like better people around you because
2:17:26you feel like you're you're like
2:17:28spiraling in these like really weird
2:17:29thoughts but like if you look at it
2:17:30objectively it's not as bad as you think
2:17:32>> that's the really difficult resource
2:17:34resource to acquire is being around
2:17:37positive people powerful people that
2:17:39really get things done and people that
2:17:41are motiv motivating and people that are
2:17:42really exciting. That's cuz so many
2:17:44people halfass things. So many people do
2:17:47just enough, just barely enough.
2:17:50>> Y
2:17:50>> you're supposed to go all the way, you
2:17:51go threequarters of the way, you know.
2:17:53So many people
2:17:55>> so many people just they don't they and
2:17:57but if you're around someone who really
2:17:59gets after it and really is enthusiastic
2:18:02and really is powerful and very
2:18:03positive, then it's contagious.
2:18:06>> It's It literally is. It's infectious
2:18:07and it makes something mundane,
2:18:09honestly, fun, too. And especially if
2:18:10you respect each other and then it just
2:18:12like it really compounds and so so
2:18:14important like even at this stage like I
2:18:16say for newer younger entrepreneurs or
2:18:18people trying to be content creators or
2:18:19friend groups everything even at the
2:18:20stage I'm at it's really is because you
2:18:22are like you think speak talk act like
2:18:24the people you're around and like like
2:18:25they say show me the five people you're
2:18:26around the most I'll show you what your
2:18:28future is and it it applies at every
2:18:29level you know and so
2:18:31>> my friend Brian Simpson has a great
2:18:32saying he says you can't be your own
2:18:34boss and be a shitty employee.
2:18:38>> Wait, elaborate on that. So if you work
2:18:40for yourself, if like you're the one
2:18:41who's out there doing it, you're like,
2:18:44so you don't work for anybody, but you
2:18:45also can't be a [ __ ] lazy half-ass
2:18:48employee. He's like, you can't be both
2:18:49things. He goes, if you're going to be
2:18:51your own boss, you better be a great
2:18:52employee.
2:18:53>> And I was like, oh [ __ ] Like you can't
2:18:55be your own boss and a shitty employee.
2:18:58Like if you are going to work for
2:19:00yourself, you got to get some [ __ ] done
2:19:02cuz that's a very rare position to be a
2:19:04person that works for themselves. Yeah.
2:19:06>> Do the thing you actually love to do.
2:19:08>> Yeah. And I think one of the things
2:19:10that's really powerful about this time
2:19:11as opposed to any other time in history
2:19:13is that there's so many conversations
2:19:16like this where you get to hear from a
2:19:18guy like you who is doing that. So
2:19:20people, young people who are listening
2:19:22to this right now, they listen to you
2:19:24like [ __ ] Mr. Beast is just getting
2:19:26after it, man. I want to do that. And
2:19:28instead of like
2:19:30>> hanging out with your friend who just
2:19:31gets stoned and plays Call of Duty all
2:19:32day and is always complaining about
2:19:34everything in his life and but meanwhile
2:19:36he doesn't do anything. They're like,
2:19:37"Uh, that's not how I want to think and
2:19:39behave, but that guy is." And so, you
2:19:41get examples outside of your own
2:19:43personal social circle because [snorts]
2:19:45maybe they don't know a Mr. Beast. Maybe
2:19:47they don't know someone who's out there
2:19:49doing whatever they want to do with
2:19:50their life, but they get examples of it
2:19:53online and they can listen to these
2:19:54people talk and they get inspired.
2:19:56Exactly. And if I would assume you have
2:19:58a lot of parents who watch these that,
2:20:00you know, have kids and and I would
2:20:01encourage the the parents to like the
2:20:03last three minutes of what he just said
2:20:05there, like maybe play that for your
2:20:06kids. And I can like go on top of it to
2:20:08say because I agree I don't think enough
2:20:10young people get exposure to this kind
2:20:12of mindset that you know you it really
2:20:14is time friend group you know iterations
2:20:16on certain thing and consuming all
2:20:18knowledge available. It's those four
2:20:19things and do those four things and like
2:20:21you'll make it further than you can
2:20:23imagine and like you know there's
2:20:25outliers like you this is what like
2:20:26skews a lot of people's perception.
2:20:28They'll find an outlier of like well
2:20:29this person became very hyper successful
2:20:31in this thing but they didn't do those
2:20:33four things. And there's there's
2:20:34outliers everywhere. But if you look at
2:20:36statistically the average, right, the
2:20:37person listening to this, you're not
2:20:38going to be this one in a million freak
2:20:40outlier. Statistically, you know, if you
2:20:42want to make a good income doing
2:20:43something you're not currently doing and
2:20:44you're not currently very knowledgeable
2:20:46in it or have much experience. It's just
2:20:47those four things. Find those people,
2:20:49put in the time, do but it's like if if
2:20:51you just listen to every Joe Rogan
2:20:52podcast, you're not going to be a great
2:20:53podcaster. So it's time plus iterations,
2:20:55right? You would have to go do an
2:20:57example of that would be do 500 mock
2:20:58podcasts while also consuming all of Joe
2:21:00Rogan's podcast, right? So you're doing
2:21:02both while also consuming all knowledge
2:21:03available about podcasts while also
2:21:05surrounding yourself with other people
2:21:06who want to be podcasts. And then yes,
2:21:08this podcast might have blown up in a
2:21:09year. But statistically that's not going
2:21:11to happen, right? You have to give
2:21:12yourself like the average might be four
2:21:14or five years. And some people like me
2:21:15take 10 years and you just have to be so
2:21:17in love with the journey that you're
2:21:18cool with it. You're just like, I'm just
2:21:19going to do it till it works out. And um
2:21:21you know, it could be as soon as this.
2:21:23More than likely it'll be here, but
2:21:25there's a chance it could be there. And
2:21:26if that freaks you out and and scares
2:21:28you, then you you probably don't love it
2:21:30enough. But if you're like, "Well, I'll
2:21:31have fun while I'm doing it," then yeah,
2:21:33do those four things over the long
2:21:34horizon and you know, again, I you
2:21:36probably won't make a hundred million
2:21:38dollars, but if you want to make
2:21:39$100,000 a year or whatever, it's not
2:21:41out of the realm of possibility. And
2:21:42just those sentences alone for a young
2:21:45person, they hear it, it opens like a
2:21:46third eye in their mind where they've
2:21:47just been told their whole life, "Go to
2:21:49college, get a job. This this doesn't
2:21:51even exist to them, you know?"
2:21:52>> Yeah. Again, it's like you have to be
2:21:54concerned about the process and doing a
2:21:57thing that you love to do and trying to
2:21:58get better at it. And you know, it's
2:22:00like if you say, let's say you want a
2:22:03million dollars. Well, you could win the
2:22:06lottery. You might win the lottery, but
2:22:08the odds are very low. Or you could find
2:22:10a bunch of people that work really hard
2:22:11and what did they do? Well, they just
2:22:12kept working hard and they figured out
2:22:14what it is they do and they made money.
2:22:15Like, yeah, do that's probably more
2:22:18likely.
2:22:18>> So, just go in the general direction.
2:22:20And who knows, along the way, you might
2:22:22hit it quick. Something might happen
2:22:24really quick or you might figure
2:22:25something out and you might be an
2:22:26outlier. But the point is the process is
2:22:29available and the process is available
2:22:31to anybody. You just keep doing
2:22:32something, you'll get better at it. Be
2:22:34objective, be selfanalytical, like
2:22:37recognize what you're doing wrong and
2:22:38what you're doing right and get better
2:22:40at it and constantly try to improve. And
2:22:42just because something doesn't exist as
2:22:45um um what is your occupation, you know,
2:22:49in a form from 2001 doesn't mean it's
2:22:53not a real job, you know. And just
2:22:54because you can't tell people, you know,
2:22:56if I told people at a cocktail party in
2:22:582009 that uh oh, I'm a podcaster. Like
2:23:01that means zero. You tell them today,
2:23:03they go, oh, amazing. How long you been
2:23:05doing that? You're like, it's a job now,
2:23:07right? So, how did it become a job? a
2:23:08job because people figured out how to
2:23:10make it a job and they did it and it
2:23:11worked. And so there's a process. So
2:23:13that process exists with virtually
2:23:15anything you want to do that somebody
2:23:16does for a living. I don't care if if
2:23:18it's rock and roll star, stand up
2:23:20comedian, novelist, there's a thing out
2:23:22there that you want to do that someone
2:23:24is making a living. But meanwhile,
2:23:26there's going to be people like, "Oh,
2:23:27the odds of you making it and that like,
2:23:29okay, is that what we're doing? Are we
2:23:31just [ __ ] playing odds? The odds of
2:23:33you dying are 100%." So once you uh
2:23:36adopt this mindset though, then the the
2:23:38naysayers go from being um uh brutal to
2:23:42actually being good because now the
2:23:44naysayers are what stop other people
2:23:46from doing the thing you're doing which
2:23:48actually increases your odds, right? So
2:23:49once [laughter] you get over the hump
2:23:50where you know you reach a certain point
2:23:53where you know someone as you're going
2:23:54on the climb like where someone going
2:23:55this is stupid this is unrealistic or
2:23:57whatever where you just like it starts
2:23:59to feel like it goes from like something
2:24:00that makes you nervous and keep you up
2:24:02at night to like you don't even really
2:24:03care anymore because you've just heard
2:24:04it so many times and then it's like but
2:24:06there are people who hear it and they
2:24:07quit and so it's technically a benefit
2:24:09for you. So, I like to always, not
2:24:10always, but on a lot of things, I like
2:24:12to try to spin it as like a positive,
2:24:13too. Like, what this thing that's
2:24:15annoying, well, what's the positive side
2:24:16of it? And the positive is technically
2:24:18it'll make less people do the thing
2:24:19you're doing, which makes it easier for
2:24:20you. But
2:24:21>> I guess it does, but I don't ever think
2:24:23that way. I just think if someone can do
2:24:25it, you can do it. And the problem is
2:24:29>> you have to make sure that you're not
2:24:30spending too much time doing it the
2:24:32wrong way.
2:24:33>> And so, that's where it helps that
2:24:35someone's already paved the path.
2:24:36>> Oh, yeah. I mean, if you can get a
2:24:37mentor,
2:24:38>> here's the real question.
2:24:39So 2009 content creators, there's
2:24:41[ __ ] very few of them, right? What is
2:24:44what are we missing? Like what is what
2:24:46is going to be a a job that no one sees
2:24:49coming?
2:24:50>> That's going to be like a content
2:24:52creator or a YouTube creator 10, 15
2:24:54years from now,
2:24:55>> you know?
2:24:56>> Oh gosh. I mean, it would have to be
2:24:57something with AI that we couldn't even
2:24:59see now.
2:25:00>> So what could it even be? Like what
2:25:02would it be that people are missing that
2:25:04other people are gonna
2:25:07>> It's changing so quick. Like my brain
2:25:09can't even comprehend it.
2:25:10>> Like nobody even thought Only Fans would
2:25:12be a possibility that there'd be a large
2:25:15amount of girls that just show their
2:25:17naked body for a living.
2:25:19>> Yeah.
2:25:19>> I mean, and not even for a living. Like
2:25:22most of them don't even get paid very
2:25:23much, but a lot of them have Only Fans
2:25:25pages.
2:25:26>> Something some crazy number. It's like
2:25:2710% of girls 18 to whatever have Only
2:25:31Fans. Is that in the US? Yeah.
2:25:32>> Yeah. Wow.
2:25:33>> That's a nutty number.
2:25:34>> It's crazy.
2:25:35>> Yeah. And an enormous number of people
2:25:38subscribe.
2:25:39>> Yeah. I think it's like literally half
2:25:41of American males have at one point in
2:25:44time subscribed to Only Fans.
2:25:46>> That can't be real. That's
2:25:47>> Yeah, I think it's like 150 million.
2:25:49>> Holy crap.
2:25:50>> Yeah, I think it's crazy. I think the
2:25:52numbers are crazy high. I mean,
2:25:54[sighs and gasps]
2:25:55I I mean, where my head's going, if
2:25:57we're trying to predict the future,
2:25:58maybe it would be like AI filmmakers or
2:26:00like something like that. But I don't
2:26:01even
2:26:02>> But I mean, what are you doing there?
2:26:03You're doing just recreating
2:26:05>> prompts and making thing like, yeah,
2:26:07>> it's lame.
2:26:08>> But what are we missing? Because the
2:26:09YouTube thing, nobody saw that coming.
2:26:11>> The podcast thing, nobody saw that
2:26:13coming either.
2:26:15>> Fan stuff's not new though. It's just
2:26:16changed the money. Got the money from
2:26:19normal ads to subscription. What also
2:26:21centralized it in like where Playboy was
2:26:25always a thing where you had to get
2:26:27picked by Playboy, you know? Now all you
2:26:29have to do is just take a photo of your
2:26:30box and put it
2:26:32>> there's always the local.
2:26:35>> Yeah. I mean, but it's not centralized
2:26:37like Only Fans is where you go there and
2:26:40there's like thousands and I don't know
2:26:41how many more than that content
2:26:43creators, you know.
2:26:45>> Yeah. I don't know. Time will tell.
2:26:47>> Yeah. Time will tell. But uh it's just
2:26:50just such a fascinating world that we
2:26:52live in where the number one most
2:26:56watched show in the world is yours. Like
2:26:59you have the number one wa Well, if it's
2:27:02on YouTube, then it's the number one
2:27:03most watched show, period.
2:27:04>> Yeah, it's
2:27:05>> in the known universe. Well, right now
2:27:06you're the most watched person in the
2:27:08known universe.
2:27:08>> I I I opened it up on the the way in
2:27:10because I I figured we'd talk about the
2:27:11size of the show. uh in the last 90 days
2:27:14on just just our main channel, it's like
2:27:16around 850 million unique people have
2:27:18watched a video in the last quarter.
2:27:19>> That's so crazy.
2:27:21>> Yeah. So, we're doing around four
2:27:22billion views a month.
2:27:23>> Uh 850 million people is so crazy.
2:27:27>> That's too because we do we did around
2:27:2912 billion views in the last 90 days on
2:27:31just the main channel. And of those 12
2:27:33billion views, like whatever 8% of them
2:27:35are different humans. So, it's like
2:27:37factually like 850 million. Like when I
2:27:39say that, people are like, "Oh, that's
2:27:40850 million views." So like you know 80
2:27:42million but no it's 12 billion views 850
2:27:45million unique. It's just like it's
2:27:47crazy, man. And it's like what's
2:27:49fascinating is you like 10 years ago,
2:27:51like even with cable or whatever, 20
2:27:52years ago, 850 million people didn't use
2:27:55the same platform, right? It's it's like
2:27:56you wouldn't have even been able to
2:27:58reach that many people even if you were
2:27:59the biggest in anything. It's like a
2:28:00very interesting time where essentially
2:28:03as internet usage grows worldwide
2:28:05outside of China so does YouTube usage
2:28:07because if you Google something YouTube
2:28:09pops up or you know now if you're
2:28:10gemining something you know they'll
2:28:12eventually have YouTube or if you buy an
2:28:13Android phone which most phones have
2:28:15their operating system YouTube's there
2:28:16so like everyone just as you use the
2:28:18internet you end up on YouTube and so
2:28:20that's why you know even though it's
2:28:21whatever theoretically 3.2 two billion
2:28:23monthly active users.
2:28:24>> I would be shocked if they didn't hit
2:28:26four billion in a couple years and then
2:28:27keep growing. Like it it shows no signs
2:28:29of stopping as the internet's growing.
2:28:30And so it's like to be number one on
2:28:32this platform that is basically mirrored
2:28:34to the internet is like it's it's like
2:28:36uh it's crazy. It's it's it's a really
2:28:39wild um opportunity.
2:28:41>> And because it's a platform where anyone
2:28:43can upload the the variety of content is
2:28:47extraordinary because there's no
2:28:49gatekeepers. Like a lot of it's trash
2:28:52and nonsense, but there's so many
2:28:54interesting shows.
2:28:56>> Yeah,
2:28:56>> there's so many interesting shows on
2:28:59science, on cosmology, on history, on%
2:29:02fill in the blank. There's so many
2:29:04people that just have a passion for a
2:29:06certain thing and they made a channel
2:29:08and now that channel all of a sudden has
2:29:10>> million pages are very similar probably.
2:29:11I have so many like old history videos
2:29:13where it's like some old guy that's just
2:29:15breaking down World War II battle scenes
2:29:16or whatever. Agreed. And like they go as
2:29:19niche as possible down to like this is
2:29:21like the most, you know, largest fights
2:29:23in history and it like a ranking of like
2:29:25the top 10, you know, deadliest fights
2:29:26or Yeah. Like I would say like a third
2:29:28of my homepage is like just history
2:29:30videos.
2:29:31>> What does it say here? Uh
2:29:33>> uh YouTube uploads uh users upload
2:29:36roughly 500 hours of video every minute.
2:29:39>> Okay. Not to be that guy. That's that's
2:29:41uh very outdated I believe. But maybe or
2:29:44or actually no.
2:29:46Sorry. So people watch a billion hours a
2:29:48day on YouTube, I believe. So this is
2:29:50upload. Never mind. This might be
2:29:51accurate.
2:29:52>> So 500 hours of video every minute.
2:29:55Three 30,000 hours per hour uploaded.
2:29:58720,000
2:30:00hours are uploaded per day. Watching
2:30:03just one day's new uploads would take
2:30:05over 82 years day.
2:30:09Wow.
2:30:11YouTube. YouTube. Well, this is uh the
2:30:1420 million videos uploaded a day. that's
2:30:16quoting that was probably before shorts.
2:30:17I bet you now that so many people are
2:30:19posting, you know, shorts, it's probably
2:30:21like way higher now.
2:30:23>> That's nuts.
2:30:26But I mean the but what's what we're
2:30:28talking about like having a platform
2:30:30like that where anybody can upload
2:30:32anything.
2:30:33>> It just makes the variety so intense.
2:30:35>> Yeah. Like there's anything you want to
2:30:38watch. Any video you want to watch on
2:30:40nature, any video you want to watch on,
2:30:43you have a question about science, just
2:30:45put it in there. And there's some guy
2:30:46who's got a [ __ ] one and a half hour
2:30:48lecture on it. Exactly. It's nuts.
2:30:49>> And that's the the beauty to tie
2:30:51everything together as like a bow.
2:30:54That's why you can learn anything and
2:30:55you can do anything you want for a
2:30:56living for the most part if you allocate
2:30:58the time because it's all there. There's
2:30:59literally on YouTube Harvard classes
2:31:01that are recorded. the same thing you
2:31:03would go into crippling debt to like to
2:31:05attend. It's literally there for free,
2:31:06right? It's all there. All knowledge is
2:31:09available there. And if you, you know,
2:31:10it's it's not easy, right? No one's
2:31:12laying out like like how you're doing
2:31:13with the mothership. Here's uh A to Z on
2:31:15how you could become a Cam Patterson.
2:31:17It's not necessarily there, which is why
2:31:18it's hard. But you can all the
2:31:20ingredients are there. You just have to
2:31:21go collect it, put them together, and
2:31:22put in the work to get A to Z. Z being,
2:31:24you know, the career you want to do. Um,
2:31:26it's because all the knowledge is there
2:31:28ever. Like even I've literally gone on
2:31:30podcast countless times and said
2:31:32everything I know about YouTube with no
2:31:34gatekeeping whatsoever. I've literally
2:31:35had people where was it? I was in some
2:31:37gym. This uh I think it was in LA or
2:31:40whatever in between shoots just working
2:31:41out and a guy literally came up to me
2:31:43and no idea who he is but he's like I
2:31:45have three million subscribers on
2:31:47YouTube. I started like 18 months ago
2:31:49and like I just listened to one of your
2:31:50podcasts and I just did like exactly
2:31:52what you said and I got a friend group.
2:31:54I started obsessing over it and um you
2:31:56know and I did like these analytical
2:31:57things and I just like quit my job a
2:31:59couple months ago and I was like no shot
2:32:01this is like a coincidence. You were
2:32:02like you're like tracking me or
2:32:03anything. He's like no. And he's in gym
2:32:05clothes sweaty. He's like I was just
2:32:06running on the treadmill and I just
2:32:07wanted to tell you that like I literally
2:32:09just quit my job and I'm making more
2:32:10money because I just listen to one of
2:32:12your podcasts. And I was like whoa. And
2:32:14it was it was crazy. But I've had
2:32:15experiences like that countless times
2:32:17where like these these things which is
2:32:19why I'm so passionate about sharing it
2:32:20like opens people's minds. and he's
2:32:22like, "Yeah, I just I didn't realize
2:32:23that was a possibility in life, you
2:32:24know."
2:32:25>> Well, that's you you're you're coming
2:32:27from life with a with a perspective of
2:32:31feast, not famine. And that's the the
2:32:34good thing about it that there's there's
2:32:35enough opportunity for everybody.
2:32:37>> And I have a contrarian view on that
2:32:38because a lot of creators do see other
2:32:40creators as competitors, but I've always
2:32:42been like, like if if someone's doing
2:32:45well, I don't get threatened. I'm like,
2:32:46yo, let's just film together. Like
2:32:47collaborators, not competitors. Like
2:32:49what? There's literally trillions of
2:32:51views going around. If you think this
2:32:52person getting an extra even if they
2:32:54crush a billion views a year has any
2:32:57pack impact on me. Like you're crazy. It
2:32:59has no impact. You know what I mean?
2:33:00There's I mean people are sometimes
2:33:01spending four or five hours, you know, a
2:33:03day consuming content, right? They watch
2:33:04their little 20-minute video, you know,
2:33:06that they upload every two weeks. No
2:33:08impact whatsoever. And so I think it it
2:33:10and I was really the first person to
2:33:12kind of adopt that mindset and more
2:33:14people are doing it now. But yeah,
2:33:15that's why I go and share everything
2:33:16like literally to a te and like I I'll
2:33:18help people make, you know, some people
2:33:20end up making millions of dollars that
2:33:21I've helped mentored and I'm just like
2:33:23yeah, it's just fun, you know, because
2:33:24they always ask me like why are you
2:33:25doing it? I'm like why not? You know
2:33:26what I mean? What's what's the downside?
2:33:27>> It's only positive. It's an abundance
2:33:29mindset and that I think the internet
2:33:31encourages that fortunately cuz uh
2:33:34television is the opposite of that. So
2:33:36television the problem was there was
2:33:37only a certain amount of slots. So if
2:33:39the Mr. B show was on NBC and then there
2:33:41was another guy who was on CBS. He might
2:33:43also be at 8:00 p.m. on Wednesdays.
2:33:45You're like, "Fuck that guy."
2:33:46>> Yeah, true. I'm not going to give him my
2:33:47secrets.
2:33:48>> Yes. You would never. But because of the
2:33:50fact that YouTube is available literally
2:33:52to anybody and the amount of people that
2:33:54are viewing it is so immense. It's an
2:33:56abundance and you treat it like that and
2:33:58it actually just makes you grow.
2:33:59Exactly. It's awesome
2:34:00>> because also if you share with people,
2:34:01they'll share with you. And there's no
2:34:03one who will at this point in my career,
2:34:05you know, be able to go tell me
2:34:06something that will make me 10% better.
2:34:08there are infinite amounts of people
2:34:09that can make me a better storyteller or
2:34:11better you know at like you know leader
2:34:13or better communicator or better at set
2:34:14design and it's like it's more about
2:34:16grabbing those 0.1%s here and there and
2:34:18like adding them together and so like
2:34:19you know sometimes I'll give someone
2:34:21something that you know might
2:34:22fundamentally change everything for them
2:34:24but then they'll teach me something very
2:34:25small and I'm like oh that's actually
2:34:27very useful and if I retain it I can see
2:34:28how you know that would be really cool
2:34:30on like on the set design on how we
2:34:32could do a background or like hey after
2:34:34x amount of feet you don't need as much
2:34:36detail so now we can put more time into
2:34:37like the detailed stuff up front, but
2:34:39you know, and sometimes I was being too
2:34:40particular on things really far. Like
2:34:41it's all these little things that you
2:34:43just accumulate over being around
2:34:44different people with different
2:34:45expertise and you just have to like
2:34:46Absolutely.
2:34:47>> Yeah. You just have to like um some
2:34:49people don't see the value in that kind
2:34:50of stuff. But there you can learn
2:34:52anything or you can learn something from
2:34:53almost anyone and I I do believe that
2:34:55because everyone has like different
2:34:57things and different experiences and
2:34:59stuff like that, especially as a content
2:35:00creator because you're also making
2:35:01content for millions of people. So even
2:35:03just learning, you know, what a normal
2:35:05person is going through or what their
2:35:06life is like is helpful for being able
2:35:08to relate with them and through the
2:35:09content or make something that is
2:35:11interesting to them. So if you approach
2:35:12people like that where it's like I can
2:35:14learn something from you, no matter who
2:35:15it is, it's also I I feel like not many
2:35:18people take that approach either.
2:35:19>> [ __ ] yeah, dude. I think uh your
2:35:22approach is very valuable for a lot of
2:35:24people to hear and very valuable for
2:35:26young people to hear because if they
2:35:28just
2:35:29>> follow those principles and just follow
2:35:32your passion and really be disciplined
2:35:34and focused, you could do a lot of
2:35:35things in this life.
2:35:36>> Exactly.
2:35:36>> You could be like Jimmy.
2:35:38>> You could probably not [laughter]
2:35:39statistically not. But could you
2:35:40statistically not
2:35:41>> Could you be a person with a couple less
2:35:42zeros and all the numbers? Of course.
2:35:44>> Yeah. And also just be enjoying your
2:35:46life cuz you're doing something you
2:35:48want. you're actually creating
2:35:49something. Yeah.
2:35:50>> And something you'll be proud of and
2:35:51something that people enjoy and that
2:35:52makes you feel good that people are
2:35:53enjoying your work.
2:35:54>> Yeah. And and speaking of uh something
2:35:56you're proud of. So since the last time
2:35:58I was on here, a big thing I've been
2:36:00working on is are you aware of how many
2:36:02kids are like working illegal child
2:36:03labor on cacao farms? I think last time
2:36:05I was on here, we talked that about how
2:36:06I sell chocolate.
2:36:07>> Yes.
2:36:08>> Yeah. Do you know that there's over a
2:36:09million kids that work in illegal child
2:36:11labor on cacao farms?
2:36:12>> Wow.
2:36:13>> Yeah.
2:36:13>> Where?
2:36:13>> Uh in West Africa. So, Kotavar in Ghana,
2:36:16which is where like majority of the
2:36:17world's cacao comes from, that's uh
2:36:19there's rampid child labor. You can ask
2:36:20perplexity. I'd love for you to pull up
2:36:22data so we can see it that I'm not just
2:36:23making it up. And when um I think when I
2:36:25last came on here, it was right after I
2:36:27started a chocolate company. And I had
2:36:28no idea like how bad it was. And the
2:36:30last few years I've been trying to
2:36:32figure out how we can build our own
2:36:33supply chain where we can actually get
2:36:35kids out of illegal child labor. And
2:36:36there's it's like really I don't know if
2:36:38you're interested in it, but there's
2:36:39like a lot of stuff I'd love to share on
2:36:40that.
2:36:41>> No, that's very cool.
2:36:42>> Yeah. So um basically if if just ask
2:36:45perplexity how many kids work in child
2:36:47labor in West Africa on cacao farms uh
2:36:49and uh right here uh 1.5 to 1.8 million
2:36:53people or children.
2:36:55>> Wow.
2:36:55>> Yeah. It's uh it's pretty wild and I had
2:36:57no idea. And like it it's like been like
2:37:00this for decades. And so it's so
2:37:02normalized in the chocolate industry
2:37:03that you know when I would talk to other
2:37:05people who work at chocolate companies
2:37:06or execs they're just like yeah it just
2:37:08kind of is what it is. It's how it
2:37:09works. And
2:37:09>> so that's just how they get their
2:37:10chocolate period.
2:37:11>> Yeah. I mean, it's not all the labor.
2:37:13It's around whatever 46% of of the
2:37:15labor, you know. So, if you were to work
2:37:16with uh how it works is like there's
2:37:19well over a million farms in those
2:37:20areas. And you don't buy from farms
2:37:22because they have no leverage. So, farms
2:37:23form cooperatives. So, like these
2:37:25hundred farms will gather aggregate
2:37:27their beans. So, they have a little
2:37:28leverage and they'll sell it to you. So,
2:37:29you buy it from a cooperative. And
2:37:30statistically, you know, 46% of those
2:37:32farms will have child labor. Some won't,
2:37:34some will. And so, you're you're buying
2:37:35at a cooperative level. And so when I I
2:37:38went to all the biggest distributors and
2:37:39everyone, you know, that does all the
2:37:41sourcing for cacao and I was like, "So,
2:37:42is there any way I can pay a premium and
2:37:44not have little kids work on my farms?"
2:37:47And uh it literally didn't exist. And I
2:37:49was just so mind-b blown. And it it
2:37:51really was frustrating because there it
2:37:53just like it's not even did it not
2:37:54exist, like no one really seemed to like
2:37:56even think it needed to exist. I was
2:37:58like, "You guys like these are kids.
2:38:00Like you you have no issue making
2:38:02billions of dollars in profit on little
2:38:03kids working on the farms." It was like
2:38:05a a very weird thing. So, um
2:38:07>> that's crazy. So, that's most chocolate.
2:38:09>> Uh well, majority of the world's cacao,
2:38:11as you saw, comes from West Africa. So,
2:38:13I mean,
2:38:14>> holy [ __ ] man.
2:38:15>> Yeah, I know. And so, that's what I I
2:38:16mean, I'm thousands of hours deep into
2:38:18this. And so, uh I met a different
2:38:19company called Tony's Chocolone, who is
2:38:21like a reporter who, you know, started
2:38:23talking about this. Uh and
2:38:25>> wait a minute, his name is Chocolone.
2:38:26>> Uh Tony, but the chocolate brand is
2:38:28Tony's Chocolone. They did ethical
2:38:30[laughter] sourcing and I I spent a lot
2:38:31of time learning from them and like I've
2:38:33just been on this journey with Fastables
2:38:34is how can we ethically source uh you
2:38:36know Fastables cacao and so we actually
2:38:38this is a fun thing I've never said
2:38:40publicly. So we um we started doing
2:38:42working with certain farms but then I I
2:38:44started around seven months ago a big
2:38:47case study where we went to five
2:38:48villages that um the average child labor
2:38:50there was like 45%. So 45% of the the
2:38:53labor on the farms in these villages was
2:38:54illegal child labor. And we we went on
2:38:56the doors and we collected every single
2:38:58data point. We knocked on every door. We
2:38:59got there's around 10,000 people that
2:39:01live in those five communities. We knew
2:39:03everything from the child labor rates to
2:39:04school attendance to everything. And
2:39:06then um we've throughout the last few
2:39:07years, we've just been collecting tons
2:39:08of data on why kids work in child labor,
2:39:10how you get kids out of child labor,
2:39:12which most of it comes back to poverty.
2:39:13Big Chocolate pays farmers so little
2:39:15that they just can't afford to not use
2:39:18children. So part of it is you you
2:39:19there's this thing called a living
2:39:20income reference price which looks at
2:39:22like the cost to actually live there and
2:39:23you just guarantee your so we guarantee
2:39:25100% of our farmers that we'll pay a
2:39:27living income reference price and then
2:39:28we work with fair trade which uh the
2:39:30cooperatives I was explaining to you
2:39:31sometimes they're not democratically
2:39:33elected right so you can pay more money
2:39:34but if the cooperative is like someone
2:39:36st skimming off money or taking it it
2:39:38doesn't flow through to the farmers so
2:39:39we go through we make sure it's
2:39:41complicated it's like I thought this
2:39:43would be an easier problem to solve this
2:39:44is a multi-year journey for me but we go
2:39:45to the cooperatives which again is just
2:39:47a collection of farms that pull their
2:39:49cacao so they have more leverage so you
2:39:50can't take advantage of them. And we
2:39:52make sure through fair trade that
2:39:53they're democratically elected
2:39:54cooperatives so the farmers actually get
2:39:56the money. We pay a living income
2:39:58reference price and in exchange for
2:39:59doing those things they have to let us
2:40:01audit and remediate the child labor on
2:40:02the farms. And so uh in this five uh
2:40:05village case study that we did there's
2:40:06around 10,000 people living in there and
2:40:09um about 7 months ago there's around 550
2:40:13kids that were in illegal child labor in
2:40:15those communities. And so then we
2:40:16started taking over sourcing from there.
2:40:18So we started doing our sourcing
2:40:19principles and paying the farmers living
2:40:20reference prize. Fair trade came in come
2:40:22in started paying the premium. And now
2:40:24seven months later uh we just got the
2:40:27initial results after we did our our
2:40:29check-ins and and some of the
2:40:30communities we were getting so many kids
2:40:32out of child labor. There literally
2:40:33wasn't a school because kids just worked
2:40:34on the farm. So like some of these we
2:40:36literally built a school so they could
2:40:37go to school because the goal isn't just
2:40:39to get the kids out of child labor. It's
2:40:40also to get them an education so they're
2:40:42not, you know, because if you grow up
2:40:43only working on a cacao farm, you have
2:40:45no education. So then you're basically
2:40:47doomed to work on it your whole life,
2:40:48you know, because you don't you don't
2:40:50know anything else, right? Um and so we
2:40:52just did our recent wave of check-ins
2:40:54where we knocked on all the doors, check
2:40:55school attendance and everything. And so
2:40:577 months ago was 550 kidsish roughly in
2:40:59illegal child labor. What do you think
2:41:01it was now? basically six, seven months
2:41:03later.
2:41:04>> I don't know how many
2:41:04>> we we were able to get a 90% reduction
2:41:06and get it to where there's only uh like
2:41:08around 50 still in child labor with our
2:41:10first check-in. And now we we constitute
2:41:13uh a kid remediate out of child labor
2:41:15with two check-ins. So that was just the
2:41:16first one. So technically by our books
2:41:18they wouldn't be fully remediated
2:41:19because you know there might have been
2:41:20an accident or whatever. So we like to
2:41:21double check it to make sure things are
2:41:23accurate. So we'll do another check-in
2:41:24in the future. So they're not
2:41:25technically officially remediated, but
2:41:27it just shows that like it's possible to
2:41:29reduce the child labor in in these areas
2:41:31like dramatically, right? Like if you
2:41:32were to apply the things we did there,
2:41:34but macroy across the whole country, I
2:41:36mean, you're talking you could get
2:41:37swerves of hundreds of thousands of kids
2:41:38out of illegal child labor. And so my
2:41:40the big way I've been doing or been on
2:41:43is like step one is I have to prove it's
2:41:44possible. So then we can start um you
2:41:47know, I like most people like you, they
2:41:48they just have no idea that there's this
2:41:50much rampid child labor in chocolate.
2:41:52>> I had no idea until you brought it up.
2:41:53>> I know. which is like crazy and it's
2:41:55like it it honestly really frustrates me
2:41:57because no one has any idea and like
2:41:58everyone's just kind of cool with it and
2:42:00I think part of the problem too is if
2:42:01you were to Google it they use like
2:42:03confusing language or they're like yeah
2:42:04this is our ethical sourcing strategy
2:42:06but at the end of the day obviously most
2:42:08cows going to big chocolate and you know
2:42:10they can say they're doing all these
2:42:11things but factually there's all these
2:42:12kids in illegal child labor so it's like
2:42:14I mean I
2:42:15>> and no one's put in the effort that
2:42:16you're doing what you just said that.
2:42:18>> Yeah. And so
2:42:19>> that's amazing man.
2:42:20>> Yeah. And well, that's what I'm uh
2:42:21really excited about and I just wanted
2:42:22to mention it a because obviously the
2:42:24biggest podcast in the world and I just
2:42:25want to educate people on it that it's
2:42:27[ __ ] crazy when you're buying
2:42:28chocolate. And uh yeah, I'm really
2:42:30excited though with what we're doing
2:42:32because I we're essentially with
2:42:33Feastables building one of the most
2:42:35effective like systems for getting kids
2:42:37out of illegal child labor in the world.
2:42:38Like by the more cacao we're sourcing,
2:42:40the more we're able to pay a living
2:42:41income reference price and then audit
2:42:42the farms and then get the kids into
2:42:44schools. And it's like it's pretty
2:42:45interesting like with that village, you
2:42:46know, right now, you know, it went it
2:42:49was a 90% reduction. It went from over
2:42:50500 kids in illegal child labor down to
2:42:5250. And obviously we're not done. We're
2:42:53going to keep over time trying to get
2:42:54those 50 out of child labor. But now
2:42:56imagine that if we can keep sourcing
2:42:58more cacao as we keep growing and we
2:42:59could keep getting more and more kids
2:43:00out of illegal child labor. And then
2:43:01eventually because you know I have over
2:43:03a billion followers across all my
2:43:04platforms, you know, I can show these
2:43:06case studies and then just like, you
2:43:08know, berate big chocolate into
2:43:09switching over because they make
2:43:10billions of dollars a year in profit.
2:43:12you don't have to use child labor and
2:43:13you know and I think step one is showing
2:43:15that it's actually possible to not use
2:43:16it because right now technically there's
2:43:18not really a way you could like you know
2:43:20>> I think what's really important is
2:43:22getting people to understand that that's
2:43:23happening exactly
2:43:24>> and you talking about it right now now
2:43:26people will be aware of it because I
2:43:28think the vast majority of people me
2:43:30included were not aware I know
2:43:31>> so then they hear they go wait hold on
2:43:34what about this company that I'm buying
2:43:36chocolate from are they using child
2:43:37labor and then you know
2:43:39>> and and technically I can never like
2:43:41peaceables. I can't say it's child labor
2:43:43free because, you know, it's not like I
2:43:44have security cameras on the farm. A kid
2:43:45could just walk on it and then, you
2:43:47know, well, he lied, right? So, I want
2:43:49to be able to say
2:43:50>> making
2:43:50>> we're doing everything we can to make it
2:43:51as ethically sourced as possible. And
2:43:53that's why I'm doing these case studies
2:43:54where I can literally factually show
2:43:55like people knocking on the doors, show
2:43:57like without a because obviously I know
2:43:59as I start to talk about this more,
2:44:00there's no doubt in my mind they're
2:44:02going to sue me because obviously Big
2:44:03Chocolate doesn't like the idea that
2:44:05people are learning that there's so many
2:44:06kids in illegal child labor and because
2:44:08my microphone's so big, they're going to
2:44:09want me to be quiet. But in a perfect
2:44:11world, they'd hear these messages and
2:44:13they would have a soul and be like,
2:44:15"You're right. We shouldn't make
2:44:16billions of dollars of profit off the
2:44:17back of little kids. Let's just put a
2:44:19little bit of the money towards getting
2:44:21the kids into school and putting people
2:44:23that, you know, aren't kids on the
2:44:24farms." And so, ideally, that's what
2:44:26comes of it. We'll see in the long run.
2:44:28But right now, I'm just really focused
2:44:29on building these case studies and and
2:44:31really showing like in depth exactly how
2:44:33they could do it. So, then hopefully
2:44:34they just come around to, you know, give
2:44:37them the avenue to go, "Oh, we just
2:44:38didn't know. This is cool. Cool. we'll
2:44:40we'll start doing it. I mean because
2:44:41statically there there isn't really like
2:44:43all these shopping companies are so old
2:44:45like technically the people who built
2:44:46and and grew it like the the the
2:44:48founders they're dead right this is
2:44:50third fourth generation people like some
2:44:51of these people have never built a
2:44:53business from ground up so maybe you
2:44:54could give them a little slack and be
2:44:55like they just don't know any better and
2:44:57they it's a problem they don't know how
2:44:58to solve
2:44:58>> [ __ ] them they know
2:44:59>> I mean they know they have I'm trying to
2:45:01be cooperative because in a perfect
2:45:02world if we could get them all to switch
2:45:04I mean I don't
2:45:05>> well maybe force their hand I mean maybe
2:45:07maybe just making people aware of it
2:45:09will help force their If I wasn't the
2:45:11biggest biggest YouTuber in the world,
2:45:12if if I were here's a crazy sentence
2:45:14that I do believe to be true. If I
2:45:16stopped caring about this issue and did
2:45:17nothing, then 1.5 million kids in
2:45:19illegal child labor, I guarantee you it
2:45:21wouldn't change at all. Like it wouldn't
2:45:22change at all in the next 5 10 years.
2:45:23Like who else? It's been it look like
2:45:26look at how many kids are in illegal
2:45:27child labor in West Africa on cacao
2:45:29farms. Okay, we're back. We're back. Big
2:45:31chocolate sent.
2:45:32>> Yeah, we we've had this issue. You're
2:45:33good. But listen, man, it's just another
2:45:35example that you're an awesome guy and
2:45:39the fact that you don't just care about
2:45:40money and you really care about doing
2:45:42the right thing and that you've decided
2:45:43to do this is just another example of
2:45:45why you're great. Thank you. Well, and I
2:45:47wanted to educate people on that. And
2:45:48another thing I'd also I think is a
2:45:51thing that people should hear is
2:45:52especially in America, do you know that
2:45:54I mean it's probably not going to
2:45:56surprise you, but 40% of food that's
2:45:57produced in America ends up getting
2:45:59thrown away.
2:46:00>> I have heard that.
2:46:00>> Yeah. And it's and so a lot of what
2:46:02we've been doing is working with uh is
2:46:04like working with nonprofits and setting
2:46:05up essentially like you know so many
2:46:07stores and restaurants just throw away
2:46:09perfectly good food or like they'll have
2:46:11things like if something's like within a
2:46:12week of being expired they just toss it
2:46:15out because whatever but it's like it's
2:46:16perfectly edible. There's literally
2:46:17nothing wrong with the food. And we've
2:46:19been uh just setting up like mini uh
2:46:21there's a 501c nonprofit called Sharing
2:46:22Access who crushes at this. and we've
2:46:24been funding and building like these uh
2:46:26small logistics hubs like one in New
2:46:28York. Um you know and we've been through
2:46:30them and then also our food banks we've
2:46:31been able to distribute over uh 40
2:46:33million meals to people in need across
2:46:35America and uh instead of like buying
2:46:38food and taking and storing and
2:46:39distribute it just taking food that
2:46:40would have been thrown away but is
2:46:41perfectly fine and perfectly healthy and
2:46:43just do you know figuring out how in a
2:46:44couple days to just get it to food
2:46:46drives or people in need. And that's
2:46:47another thing, too. I illegal child
2:46:49labor and cacao and that are like two
2:46:51things that I feel like people should
2:46:52just be aware of because it's a very
2:46:54solvable thing. You know what I mean?
2:46:55Like if you work at a retailer, I'm sure
2:46:57a lot of people here do that throws away
2:46:58perfectly good food because they're like
2:47:00you, you know, you never they never want
2:47:02to run a risk of something being bad on
2:47:03the shelf, so they'll preemptively throw
2:47:04it away. Just call a local nonprofit and
2:47:06be like, "Hey, we're this every week. We
2:47:08tend to throw away food around this
2:47:09time. Come pick it up." Like little
2:47:11tweaks like that is like so simple, but
2:47:13would feed so many people in need and
2:47:15save us so much money, you know? And I
2:47:17feel like it's kind of a no-brainer. And
2:47:18I've literally seen it in effect like
2:47:20we're opening up another facility that,
2:47:22you know, over the next 12 months should
2:47:23be able to distribute around 10 million
2:47:24pounds of food. So whatever that is,
2:47:26maybe like 7 million meals. And it's
2:47:28like just taking food that would have
2:47:29been thrown away. And it's kind of like
2:47:30mind-blowing that in America like more
2:47:33people aren't aware of that because it's
2:47:34a very solvable thing to be honest.
2:47:37>> I think there's so many people that are
2:47:39only concentrating on what's going to
2:47:41make them money. And
2:47:42>> of course,
2:47:43>> you know, it it's very rare that someone
2:47:45like you thinks
2:47:47about greater good and and actually put
2:47:50>> in this case. It doesn't even that one
2:47:52doesn't even cost you money. We're just
2:47:53talking about instead of putting in a
2:47:54dumpster, put it in a truck,
2:47:56>> put the effort to to
2:47:58>> Well, maybe one of you if you're a
2:47:59Walmart or I don't even know, some
2:48:01random store owner listening to this,
2:48:02just consider it. Don't throw the food
2:48:04away. Um,
2:48:05>> you're an awesome guy, Jimmy.
2:48:06>> Thank you. Thank you for being here,
2:48:07man. It was really fun. I really
2:48:08appreciate it.
2:48:09>> Yeah. Congratulations. We got to make
2:48:10this zombie show. We'll do it.
2:48:12>> We're doing it.
2:48:12>> Yeah, I think we should do it.
2:48:13>> I'll handle all the work and stuff, but
2:48:14you got to
2:48:15>> I'll think about it some more, too.
2:48:16>> Yeah.
2:48:16>> I'm I'm going to I'm going to bounce
2:48:18this around cuz I got excited. I think
2:48:20there's something to it.
2:48:21>> Next time Next time you see me and Joe
2:48:22together, it's going to be fighting off
2:48:23some zombies.
2:48:24>> All right. Sounds good. Thank you.
2:48:26>> That was awesome. Thanks for having me.
2:48:27>> Oh, my pleasure. Thank you. Bye,
2:48:28everybody.
2:48:34[music]

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