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Как Jessi Jean сделала $7,5 млн на Instagram + автоворонка — Transcript

by Maris Istamov · 9,292 words · 1,652 segments · language en · Watch on YouTube

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0:00There is a trend going on in the West
0:02right now where people are doing "
0:04yapping."
0:05What is yapping? Yap comes from the word
0:07"yap."
0:08It’s when you just take your phone or a
0:11camera and start recording yourself
0:13sharing all your thoughts.
0:15Without any polished editing.
0:19It’s usually just subtitles and a simple
0:22overlay.
0:24And this format is gaining massive
0:27popularity in America right now, as
0:29we’ll see in today’s analysis of Jesse
0:32Jean.
0:34Most likely, in the next breakdown,
0:36we’ll analyze another blogger, Jessica
0:39Carter, and many others.
0:42And the reason I’m analyzing her
0:45specifically is that she did this using
0:47a super simple, maximally simple funnel
0:49on Instagram—reels and stories.
0:52That’s it, there is nothing else. She
0:54made 7.5 million dollars.
0:57And, as is classic, whoever is the first
1:00to rip off content from America and
1:03adapt it for the CIS market, that person
1:06jumps on the bandwagon and becomes
1:08famous and rich.
1:12Right. So today we will break down this
1:15strategy so you can adapt these tools,
1:19tricks, and funnels for your own blog,
1:22for any niche, for any reel format, and
1:26so on.
1:27Let me do it like this. So, she made 7.5
1:30million dollars, as I said, in 10 weeks
1:33according to her Stripe counter, and
1:36these figures appear in her blog and
1:38funnels.
1:41That comes to roughly 25,457 purchases,
1:44meaning sales.
1:48And with a price point of 297 dollars,
1:51she has a flat rate.
1:54Therefore, when we multiply 297 by
1:5825,000, we get 7.5 million.
2:02At the same time, she didn’t spend any
2:04budget on ads. She had zero dollars in
2:07ad spend.
2:08Just reels, just automation through a
2:11funnel, and that’s it.
2:15She did this with just two people,
2:19without a bloated team of 30.
2:23It’s literally just the speaker/expert
2:26and an assistant who helps offload some
2:28tasks.
2:29Exactly.
2:32Initially, Jesse Jean, this girl, built
2:36her personal brand around recovering
2:39from binge eating.
2:42She was a fitness coach and had a total
2:45of 2,500 clients.
2:47As she says in her reels,
2:51about her revenue.
2:53So her old Instagram account had 150,000
2:56followers.
2:58Then she became a mom and shut down that
3:00business, or rather, that Instagram
3:03account, because she lacked the
3:05emotional resources.
3:07And then on November 24th, 2025, she
3:10started a new account from scratch,
3:12where she simply documented her journey
3:15. So, the lessons I'm drawing from a
3:17career crisis at 35.
3:20She started by showing furniture
3:22flipping in the garage, family finances
3:25, and content tips.
3:27In essence, she just gathered and
3:29created the "yapping" format from
3:31scratch.
3:35And right now, she already has 557,000
3:37subscribers on Instagram.
3:41She’s been in Forbes twice, has brand
3:43deals, and her third challenge launch is
3:44on sale right now, which is exactly what
3:46we’ll be breaking down.
3:50So, sales open from October 24th to the
3:5231st, and the start date is already
3:54November 1st.
3:56But right now, the price for this
3:58mini-course is already 397 dollars,
4:01whereas it used to be 297.
4:04But before we dive into the breakdown,
4:06let me tell you a little about myself so
4:08you understand why you should listen to
4:10me.
4:12My name is Maris Istambu.
4:14I have been working for many years as a
4:16producer, which means a marketer on many
4:19large projects.
4:23I have about 90,000 subscribers on Insta
4:25myself, 10,500 in my Telegram channel,
4:28and, accordingly, a lot of revenue has
4:30been generated by my hands, many funnels
4:33have been built, and much training has
4:36been completed.
4:38I didn't start doing this yesterday.
4:42I don't copy someone else's videos like
4:45my competitors do, who take my Reels or
4:47YouTube videos literally word for word,
4:50even taking these whiteboards and
4:53retelling them as if they did it.
4:57So let's move on to this breakdown,
4:59because this isn't some "rah-rah" or
5:01warm-up material, and I'm not selling
5:04you any courses.
5:07Our first block is, yes, the overnight
5:10success story.
5:14Because right now in the West, every
5:17second person is analyzing her, every
5:19second person is talking about her, and
5:21the format she came up with—this
5:23documentation via very simple Reel
5:25formats—is very relevant right now, very
5:28trendy, and everyone is trying to copy
5:30them.
5:32In reality, this success didn't happen
5:35to her overnight, but it was, you know,
5:37an accumulation of all her experience.
5:40I mean, she has been running online
5:42businesses for 10 years in total; as I
5:44said, she was a fitness coach before,
5:47and she started this new account on
5:48November 24th.
5:52She’s been a fitness trainer with online
5:55clients since her early 20s, on social
5:57media since Instagram first appeared—
5:59first gym selfies, then her first online
6:01clients, then 7 years of eating behavior
6:03coaching, selling high-ticket programs
6:05and personal guidance.
6:07These programs were mostly hosted on
6:09Circle. Circle is basically the American
6:11version of GetCourse.
6:13Funnels, email newsletters, your own
6:15podcast, business masterminds.
6:18So, in 7 years, she made $ 2.7 million
6:20in a different niche.
6:23That’s why she basically knew everything
6:26about conversions, the backend, and all
6:27the tech stuff before she became this
6:29girl with a phone.
6:32And a lot of people think she became
6:35successful overnight. But that’s not
6:37true.
6:38It was just the accumulation of all her
6:40experience, and she simply applied it to
6:42a new niche.
6:44She had an old account with 150k, and
6:46every video showing her face lost
6:48followers, as she said.
6:53She mentioned it in her videos.
6:55This is the product she later sold for $
6:577.5 million.
7:00I mean, imagine, in a previous niche on
7:02another account, when she did Reels with
7:04her face and talking head, people would
7:06unfollow her.
7:08And she basically said, people didn't
7:10want to hear or listen to me.
7:12And so, she later turned that into a
7:14product on how to speak on camera and
7:17sold it for $ 7.5 million.
7:20Exactly the skill people didn't want to
7:22hear from her.
7:24Then she became a mother, had a long
7:27break, and a year of side hustles—you
7:30know, testing different things,
7:32reselling furniture, and so on.
7:36And as she said in her Reels, her
7:38business coach told her something.
7:42And in the transformation, where she
7:43shows the "before and after," that's how
7:46she builds hype and sells.
7:49She talks about her business coach, and
7:51the coach told her: "This is the boldest
7:53thing I’ve ever seen from someone with
7:56150,000 followers, just saying, 'Okay,
7:58I’m starting over.'"
8:01Yeah. It’s important to note: everyone
8:04who analyzed Jessie before me, maybe in
8:06the West, tells the story of a girl with
8:08a phone, but behind that girl are seven
8:10years of funnel sales, a 150k account, a
8:12paid marketer, and Circle, which she
8:14used in her previous business.
8:16The account was new, but she wasn't.
8:20And every time I do breakdowns of
8:22experts—for example, Iman Gadzhi, who
8:24made millions in a couple of days—they
8:27have been in this for a very long time.
8:30They didn't start yesterday, and for
8:32some reason, many people see it as a "
8:35get rich quick" scheme.
8:38They think, "Aha, I’ll just jump in, do
8:39a launch for a couple of million, make
8:41money, and fly away."
8:44But in fact, that's not the case; it’s a
8:46real business where you have to grind
8:47for a long time, there's just scaling
8:49involved.
8:51And in the end, she sold a skill that
8:53people didn't want to hear about again,
8:55and that disconnect is what she shows in
8:57her Reels—how I spoke then, and how I
8:59speak now.
9:01So, this is essentially the MVP of her
9:03product.
9:04MVP stands for Minimum Viable Product—a
9:07product created by demand, not recorded
9:10in advance, but sold first and then
9:13recorded.
9:15And that is exactly what an MVP is.
9:17We’re about to get to that right now.
9:19The second block is her content machine
9:21. As we can see, here are her video
9:24formats.
9:26If you want to see them, just go to her
9:28account later, "Jessie Jean Home" or
9:30something like that—that's why it says
9:32that.
9:34Her old account is still there too, see
9:36: "Jessie Jean Home."
9:38That’s because she was flipping
9:40furniture back then, reselling things,
9:41and doing all sorts of side hustles.
9:45So, here are the videos; practically
9:48every single one averages around 100,000
9:52views.
9:53The timeline of her growth: on November
9:5624th, she posted her first video where
9:58she started documenting.
10:04"Lessons I'm learning, lessons I'm
10:07learning while I'm in this career
10:10confusion."
10:13One post a day, a year of
10:14experimentation.
10:16She spent a whole year just
10:18experimenting, trying different formats
10:20, and then, on December 14th of '25, her
10:23first video hit 370,000 views.
10:27She talked about her millennial career
10:29crisis.
10:32Next was an interview with Forbes on
10:34December 29th.
10:36And Newsweek. I'll tell you more about
10:38Newsweek in a moment.
10:41From January to April '26, she’s making
10:43$ 7,000–$ 9,000 a month, selling an
10:45e-book about furniture flipping.
10:49It’s $ 37 plus Amazon Affiliate, she
10:51uses it, you know, puts up links like an
10:53affiliate program, similar to WB, for
10:56example.
10:58It’s like when UGC creators promote
11:01products and leave product codes.
11:05On February 21st, she has a video that
11:08hits 1.5 million views.
11:12It’s about how to talk to the camera
11:15like a pro.
11:1781,000 likes.
11:19By May, she’s at 300k with 136 posts,
11:23June 400k, October 557k. Meaning these
11:26are the average views for the whole
11:29month.
11:32And here are the five pillars she built
11:34through testing these formats,
11:36essentially without a niche, just by
11:39documenting her journey.
11:42The first stage, her first content
11:44pillar, was "document your crisis."
11:47The second pillar is how she handles
11:49these various side hustles, like
11:50flipping furniture.
11:52Uh, next is family money.
11:56Yeah, like talking about our finances in
11:58general, how we manage them.
12:01Then there’s advice on content and
12:03speech.
12:04Ah, because she talks about things she
12:05could talk about for hours.
12:07And some random thing.
12:09Meaning the rotation is this and that;
12:12she constantly tested personal stuff,
12:14training, and sales.
12:16So, that’s everything.
12:17And that’s how her content rotated.
12:22And her producer calls this "no-niche,"
12:26meaning having no niche.
12:29So, there are no specific topics; it’s
12:32held together by pure energy, charisma,
12:34speech, and just the themes in general.
12:37And in these Reels, she actually shares
12:40for free the speech rules that are
12:42essentially part of her paid product.
12:46Like, for example, don't say—yeah, like
12:48don't start with "hi everyone."
12:53Yeah, it's like when you're talking on
12:55FaceTime with a friend.
12:57And there's just one viewer.
13:00And you're talking exactly like you
13:02would to a friend.
13:03And that brings you closer.
13:06You know, you can feel that naturalness
13:08, because many people, for some reason,
13:10when the camera turns on, they
13:12immediately turn into completely
13:14different, stiff people.
13:18Anyway, the biggest insight she shares
13:21in her Reels, and one I 100%agree with—
13:24because when I was producing my very
13:27first expert four or five years ago, he
13:31told me to imagine the camera is your
13:34friend and you're just telling a friend
13:37something.
13:39And it's the same thing here, that is
13:41...
13:43...drop the teacher voice, yeah, just
13:45get rid of that teacher voice entirely;
13:48don't try to lecture the person.
13:51Just talk.
13:54Talk to me like you're talking to your
13:56bro.
13:57There. Explain 80%, leave some room,
14:00talk faster and lower. Don't write
14:03scripts with AI, yeah.
14:13So, the more often you make Reels while
14:16following these rules, the faster you'll
14:19find your format, which will look as
14:21natural as possible and resonate with
14:24people.
14:27Uh, her video structure is generally the
14:29same everywhere; it starts immediately
14:32with a hook in the first sentence, with
14:34no intro or greeting. For example,
14:41...many people are awkward and clumsy on
14:45camera, so here are a few things to fix
14:49that, yeah? And plus, she uses a text
14:51overlay for the hook in a white box,
14:53like right here, for example.
14:56Uh, if you watch Reels periodically to
14:59build your visual experience, you
15:01understand that when there's an overlay
15:04like this right here, showing the topic
15:07of the video, it works really well.
15:11So when you're editing that intro,
15:15a text hook in a white box over the
15:16frame decides in 0.5 seconds if the
15:18person is interested in the topic, and
15:20they'll stop, right?
15:22Even if your hook might be a bit weak,
15:25if that text overlay is interesting to
15:28people, the video can still rack up
15:30views.
15:32Next, she uses it as a topic generator.
15:37This is when you look at currently
15:40trending topics, things you don't just
15:42pull out of your head, because often
15:45what you think is trending actually
15:47isn't, for the most part.
15:51Mostly, those topics are taken from X,
15:55Instagram, or recommendations—basically
15:58by parsing, watching what topics your
16:01direct or indirect competitors are
16:04talking about.
16:08The question she asks herself is: what
16:10do I disagree with that my entire niche
16:13currently believes?
16:15You see, right? She doesn't pull topics
16:17from thin air; she takes a topic that
16:20got a lot of views and thinks, "Okay,
16:22what part of this do I disagree with?"
16:25And that becomes a topic generator, plus
16:31she adds a hook with that white box
16:35overlay and an immediately clear topic
16:40within the first 3 seconds. So,
16:48There.
16:49And in the topic itself, she says
16:57yes, that’s a direct reference to a
16:59personal brand.
17:01People don't follow information; they
17:04follow opinions.
17:07And that’s where opinions really matter
17:09.
17:10For example, if tomorrow—well, it
17:12depends on who you watch—but if someone
17:15you follow and trust shares their
17:18opinion, you'll most likely agree with
17:21them.
17:22That’s why a personal brand comes from "
17:24personal," not from "informational."
17:29The third technique is revealing the
17:31method right on camera; she shows it
17:38and explains why it’s working on you
17:39right at that moment.
17:41It’s like, you know, content as a
17:42product demonstration.
17:43For instance, she talks about a certain
17:45technique at the beginning, then
17:47demonstrates that same technique right
17:49inside the video.
17:51So that’s the actual valuable
17:53information regarding that topic and
17:55that hook.
17:57There.
17:58And after revealing the technique and
18:01providing value, she "plants a seed," as
18:03they call it.
18:05That is, she plants a seed for the next
18:08video. And in marketing, this is called
18:10an open loop, or literally in English
18:13it’s like
18:16yeah, so in the next video I will tell
18:19you pam-pam-pam-pam-pam. That is,
18:23what is hindering more, hooks,
18:25storytelling, editing, sales, shame. So
18:27in tomorrow's video, I'll talk about
18:29such and such a topic.
18:31There.
18:33And that’s exactly how she tests topics
18:35by demand in the comments.
18:38That is, for example, if she says in the
18:40comments, write, like, if you’re
18:42interested, I’ll film about it.
18:44And if she sees that many people are
18:46writing in the comments, it means, like
18:48, aha, okay. And that’s how she tests
18:50two topics within the video itself.
18:53So the audience writes the content plan
18:54ahead for her.
18:57And plus, it leaves, yes, it leaves a
19:00reason to subscribe to her.
19:03There. And right in the comments. So
19:05what people write in the comments, that
19:07is what is relevant. And the fifth is
19:09borrowing someone else’s authority, that
19:11is, editing clips about herself.
19:13What is meant by this?
19:15When she speaks, for example, she
19:17captured attention with a hook, then
19:20talked about some topic, added some
19:22value to this topic, plus planted a seed
19:24for the next video.
19:27And she also adds the authority of
19:29someone else’s opinion to this
19:30information she’s giving.
19:33That is, she inserts or shows some
19:36evidence from others. Iman Gadzhi also
19:39does this in his videos.
19:41He shows, for example, if he’s telling
19:44some strategy on how to get views, he
19:46shows how others get views thanks to the
19:48strategy he’s talking about.
19:51And thanks to someone else’s authority,
19:54he takes this proof, evidence, and trust
19:56for himself.
19:59And onto this evidence, she adds her own
20:01, you know, insecurity. That is, she
20:05adds her own problems, which a person
20:09reads as flaws.
20:11And accordingly, you know, it’s
20:13appealing, yes, it feels like this
20:16parasocial connection and it just builds
20:18trust.
20:20In her videos she says
20:29>> That is, she was so anxious, afraid, and
20:32it was immediately read on an energetic
20:35level, yes, like on
20:41That is, subconsciously, yes, inside a
20:43person, on a psychological level it was
20:46read and such energy immediately repels
20:48, immediately pushes people away.
20:52There. That is, she was diagnosing her
20:55old self, yes,
20:59That is, a raised voice.
21:04That is, when you end your sentences on
21:06a high note, and you should end them on
21:09low notes to, well, sound a little more
21:12confident.
21:15There.
21:17She says that using a teleprompter for
21:20videos is normal, because professionals
21:22also use them to read the news.
21:27Right. So, these are her videos, and she
21:30makes all of them using this exact
21:33structure.
21:35Block three is about how one Reel
21:37eventually became a product.
21:39Look, on February 21st, her first video
21:41takes off, and by February 25th, she’s
21:43already launching her product based on
21:45it.
21:48What’s really cool here is that experts
21:51and bloggers often come to me and say, "
21:54Maris, this video of mine blew up, I
21:56need to make a product immediately."
22:00Exactly.
22:02In that case, you have to launch right
22:05away, sell it, and test that product
22:09without waiting for the reach to drop or
22:12the Reel to stop getting views.
22:16While it's still getting views, you need
22:19to quickly plug it in to test that MVP
22:21product.
22:23And when that video of hers took off,
22:28she basically kept up the same line, the
22:31same format, just from different angles
22:34.
22:35For example, her next video is basically
22:38more or less the same, just with a
22:41different theme, like "stop
22:43over-explaining."
22:46Then, the fear that friends and family
22:48will see it. Then
22:51things, for example, that you need to
22:55talk about.
22:59How I used to speak, and how I speak now
23:01.
23:02And the fear of posting. So, if you have
23:05a fear of posting, give yourself
23:08permission
23:11to, well, suck at it, to put it bluntly
23:14—to be bad at it.
23:17Then
23:20she shows her
23:23equipment that she films with.
23:25And it turns out that every angle that
23:27works becomes a day in the course. For
23:29example,
23:31that represents the foundation of the
23:32course. Then she looks at what other
23:35topics go viral based on the same format
23:37, just from a different angle, and adds
23:40it all to the program.
23:42She says this herself in her Reels.
23:53If you have a post that
23:59that, basically, did well, then milk it
24:02until it stops working.
24:06And
24:09recreate it from every possible angle.
24:15So, four days after the viral hit, she
24:16already has a waitlist.
24:18Right. Plus, she set it up quickly—I
24:22think she set it up, yes.
24:30She was able to immediately capture the
24:33attention that her Reel brought in.
24:38I mean, the Reel was there before, too.
24:42She just renamed it to match the
24:44audience's language.
24:47From there, it's 100 days of videos,
24:48each addressing one objection to a
24:50product that doesn't even exist yet.
24:54And the participant herself even said
24:56that on day 101, meaning up until then,
24:58she didn't know she was going to launch
25:00it.
25:02She thought she was going to launch
25:04different content, well, like a
25:06different course.
25:08Yes, exactly.
25:12But yes, a content course for beginners
25:14, everyone has that, well, every second
25:15person does.
25:17But this—
25:20this one, no one else has. So you see,
25:22right? It's a unique mechanism that
25:25worked perfectly for her content format
25:27.
25:28So, content is basically the product.
25:32Yeah.
25:33That's because the Meta algorithm works
25:36strongly; it's called Andromeda.
25:40Meaning, whoever you talk about is
25:42exactly who you attract. For example, if
25:44I make Reels about fitness coaches, then
25:47fitness coaches subscribe, watch, and
25:49reach out.
25:51If I do them about biohackers, then
25:53biohackers reach out.
25:55If I do a breakdown about
25:59guys on a diet, then naturally, only
26:02they reach out.
26:04So, it works exactly the same way for my
26:07clients. For instance, he films about
26:09peptides, and requests come in purely
26:11for peptides. He films content about
26:13pharma, and he gets inquiries purely for
26:15pharma.
26:16And you get it, right? That's how
26:18Andromeda works.
26:19Whoever you talk about is who you
26:22attract.
26:25So, accordingly, it's all closely
26:27connected here.
26:29Meaning the video that went viral for
26:31her,
26:33that is the product.
26:36And so she kept doing this same product
26:38, this video, from different angles,
26:40testing it, seeing what went viral, and
26:42immediately adding it to the product.
26:45Plus, she launched a waitlist so that,
26:47even before her product was ready, she
26:49could see how many people were signing
26:52up and whether it was even worth making
26:54the product itself.
26:56And if people sign up, then she sells it
26:59.
26:59Yeah. Do you understand what an MVP is
27:02now?
27:03Well, and this whole thing provides that
27:06.
27:06It's when you actually hop on calls,
27:09test your product hypothesis, improve it
27:11, improve the offer, and so on.
27:14But now you can do this without that.
27:16For example, she did it using these
27:19three signals by which she verified
27:21demand.
27:22A post performs disproportionately well
27:25. Comments thanking you for what seems
27:29obvious to you. The list grows on its
27:31own, plus other people's comments. Yeah
27:32.
27:37So she watches which topic goes viral,
27:39and that becomes what's relevant to
27:40people.
27:43At the same time, there's no "nurturing
27:45" in our usual understanding of the word
27:47.
27:49There are just 100 days of videos she
27:51tested, and every angle that worked
27:53became a day of the course, which then
27:55led through the funnel that I'll talk
27:57about now in block four.
28:00The product is built on what people have
28:02already reacted to.
28:05And this is the strongest part, because
28:09many people try to overcomplicate things
28:12, creating products they think should
28:16sell, but in reality, they don't,
28:19because anything you create out of your
28:22own head—content or products—usually
28:26doesn't work well.
28:29Even when I start working with an expert
28:31, we begin with analysis and customer
28:34development, plus we look at which of
28:37their Reels and YouTube videos performed
28:40well, and based on that, we build a
28:43product hypothesis that we then test
28:45without actually filming the product
28:48itself.
28:49We sell it first, and only then do we
28:51film it.
28:52Yeah.
28:53And when we start doing this analysis,
28:56many experts say, "I already know what
28:58they're thinking, what they want, and
29:01what kind of products are needed."
29:04But in the end, we still do the analysis
29:06and realize that what people actually
29:08need is not at all what they thought.
29:12How a Reel becomes a product is clear,
29:14and I hope what her Reel formats are and
29:16what they consist of is also clear.
29:19Now, the automated funnel itself.
29:22Her automated funnel is super simple,
29:23where a person doesn't even have to
29:25leave Instagram, because the more steps
29:27they have to take, the lower the
29:28conversion rate.
29:31Yeah. For example, she uses Reels and
29:33TikTok.
29:35I checked her YouTube; she practically
29:36doesn't run it, just re-uploads videos
29:38there, but as usual, they don't take off
29:39.
29:41If you create expert content and upload
29:43it to YouTube Shorts, most likely it
29:44won't take off either, because only
29:46random nonsense goes viral on YouTube
29:48Shorts.
29:49And here she has 20 subscribers.
29:51But thankfully, there's Reels and TikTok
29:53, where everything takes off. And in
29:55this content, she has a code word there
29:59or it's written in the bio, like
30:04doors are open.
30:05Or you can simply follow the link like
30:07this.
30:09And if a person writes that, accordingly
30:11, for example, I wrote it, she says
30:21She says, "What's your email so I can
30:23send you all the information?"
30:25And I send my email. "Okay, please
30:28confirm your email." I confirm it, and
30:30then she sends the link to the website.
30:33Yeah.
30:35So, Reels, ManyChat, plus collecting
30:38emails to build a contact list—just like
30:41we collect people in Telegram channels,
30:44Americans do the exact same thing with
30:47emails.
30:50They don't use Telegram because they
30:51think it's a terrorist platform, so they
30:53avoid it—they're afraid of it.
30:57Because of that, people there use email
30:59just as often as we use Telegram, for
31:02example.
31:03That’s why they collect emails too.
31:05Meaning, for instance, if you run your
31:08own Telegram channel or have an email
31:11list, no one can take it away from you.
31:15Not Zuckerberg, not the algorithms, not
31:16any bans—no one can take that from you.
31:19It’s yours for life.
31:22That’s why it’s actually really cool,
31:25because, for example, in one project we
31:27made 15 million rubles, and then the
31:29account was just blocked.
31:33And because it was blocked, we couldn't
31:35attract new audiences; we had to create
31:37new accounts, and those new accounts
31:39were also blocked for some reason, but a
31:41very large base remained in the Telegram
31:44bots and the Telegram channel, and you
31:46can essentially keep nurturing and
31:48converting it, so the flow of money
31:50doesn't stop.
31:52But if it had just been Instagram, it
31:54would have been game over.
31:58So, for her emails, she uses ConvertKit
32:01—well, that's what it used to be called
32:03, now it's just Kit.
32:06And so, if the doors are open—meaning if
32:09sales are open—there's a direct payment
32:12link in the DMs, or people can pay
32:14through the website.
32:18Also, two emails a day arrive, and there
32:20are follow-ups in Instagram via ManyChat
32:23.
32:26One launch of hers usually lasts about
32:28two weeks, with a 10-day sales window.
32:31Yeah. So, a person lands on the site, on
32:34this converter, goes through it, reads
32:37all the key points, gets all their
32:39questions answered, and then makes the
32:41payment.
32:43$ 397 or even $ 297 in America is
32:45considered a mini-product, like a 2,000
32:49–3,000 ruble product here in the CIS.
32:54Yeah.
32:56And accordingly, once a person pays, the
32:58onboarding process begins. The person is
33:00taken to Circle, which is like GetCourse
33:02—a GetCourse-style platform.
33:04And the most interesting thing is that
33:07she uses free marketing inside this
33:10product. We'll get to that now, but
33:12first, let's quickly take a look at her
33:15website.
33:16I want to show it to you.
33:18For example, if the doors are closed,
33:20this kind of site appears, yeah,
33:23meaning the doors will open soon.
33:31So, like, there's a waitlist, basically
33:33, just leave your details, and we'll let
33:35you know when it opens.
33:38Right. And if sales are open, then we
33:41land on this site right here. Let me
33:44show you.
33:45Here we can see right away that there's
33:47a timer and the product name.
33:51Oh, and then the product itself.
33:55So, get ready, bro, I'm going to teach
33:57you.
34:02Yeah, get ready, I'll teach you the art
34:04of how to talk well on camera.
34:13That means 40 posts on your account and
34:16...
34:20a repeatable content system so you can
34:24post, you know, consistently and
34:27organically.
34:33Plus communication skills to hold that
34:37online attention for 43 days.
34:42So, it turns out, 3 days are just theory
34:44, and the remaining 40 days are the
34:46actual challenge, where people post
34:49content.
34:51And right here in the subheading it says
34:53.
35:04Like.
35:07She says, "I went from zero to 700,000
35:09followers in the last 11 months, just by
35:12talking to my phone."
35:16So, I'll show you exactly what I did and
35:19...
35:22like.
35:24and I'll make you do the same.
35:32Then, testimonials.
35:35It explains what this product is and
35:38what it's for. Attention is the current
35:41currency, whether we like it or not.
35:50I'll teach you how to capture that
35:54attention and become an annoyingly great
35:57speaker.
36:05Yeah, how to kill your inner cringe and
36:08how to talk on camera in general.
36:12Yeah, an honest story.
36:17I'm not your content guru or a
36:18professional speaker.
36:22Yeah, I'm kind of a work in progress
36:25myself.
36:27She explains why she's doing this.
36:36So, here is everything you get. First is
36:39...
36:41it's like a live workshop.
36:48She fully explains how she did it, her
36:50content strategy, and how she used to.
36:58How not to freeze up when you're filming
37:00.
37:03Your content game plan is already done,
37:06it's pre-recorded.
37:08Then comes the third, also a masterclass
37:10.
37:12And the fourth.
37:19So, from day four to day forty-three,
37:22the daily content drops begin.
37:26Plus she includes some bonuses.
37:33Bonuses like how to edit, what equipment
37:36to use, how to use...
37:41lifetime access.
37:44And the bonuses are worth $ 758 on their
37:47own, so that's like, a value.
37:50Here she talks about how content is a
37:53business.
37:54You can earn money from it.
37:58This is actually a new section she just
38:00added recently.
38:03She says we're not only going to talk
38:06about how to get and hold attention, but
38:09also how to monetize it.
38:12And these are the speakers who will be
38:15inside the product.
38:20For whom it is and what it is not.
38:23Understood.
38:29Anyway, I'll tell you my content plan
38:32for 2027, it's worth $ 497 on its own,
38:34but it's free now.
38:37Well, like, if you join the product.
38:39And
38:42the special guest is exactly
38:47yeah, that is, Callie Prallston, the guy
38:49who's like the most powerful personal
38:51branding expert, who produced Alex
38:52Hormozi and Gary Vee.
38:55Or Leila Hormozi too, obviously.
39:00Yes, so testimonials from the bros and
39:04yes, here is the math.
39:08And again, it goes to where she says
39:10like this workshop itself costs $ 997.
39:14The game plan, the masterclass $ 397,
39:16bam-bam-bam, there, basically a billion
39:18dollars is what it all costs separately
39:20.
39:21But you get a 93%discount today and in
39:24the end, it comes out to $ 397 that you
39:26pay today.
39:28Or yeah, like you can split it, take an
39:31installment plan there.
39:33159 multiplied by three times, well,
39:35yeah, obviously, it will come out to
39:38more.
39:41yeah, that is, the results.
39:48Yes, like warning that it's, it's not
39:51like you just become famous overnight.
39:57Then who the speaker is, here she talks
39:59about the whole, yeah, uh, about her
40:02transformation.
40:05Something there
40:07$ 20,000
40:11on some brand deal
40:15Then
40:19yeah, like this is for you if you and
40:22this is not for you if bam-bam-bam,
40:24understood.
40:26Frequently asked questions.
40:30And here's the P.S. P.S. is, by the way
40:32, also a very important element on the
40:35site, uh, because this P.S., the
40:37postscript, is the most read block on
40:39websites.
40:41This was done, studies were conducted by
40:43American marketers.
40:45So, yeah, that's what her site looks
40:47like.
40:51Uh, and here I was telling you about how
40:55when a person onboards into the product
41:00, they, it turns out, leave the hashtag
41:04here, JJ Yap Challenge, yeah, that is,
41:09Jessie J Yap Challenge.
41:13That is, her repost in stories, again
41:15reels and the next flow.
41:17That is, people, uh, such a referral
41:20loop, a cycle, where, for example, yeah
41:24, here, if you, uh, write JJ Yap
41:27Challenge on Instagram, there are about
41:3040,000 such videos, just clones, as you
41:33can see.
41:36And everyone is doing it, basically,
41:38zero originality.
41:41But okay, everyone is making content
41:43using her structure, and so when people
41:45see, like, "Aha, what's that, what's
41:47that, what kind of challenge is this,
41:50what's the JJ hashtag?"
41:52and then they check out her account, go
41:54through the funnel, and buy. So, yeah,
41:57it's like a referral cycle.
42:02Anyway, here is the funnel in numbers,
42:03real quick. May, the first launch, there
42:06were 350k followers.
42:07Out of those, 10,000 were on the
42:10waitlist, which is 2.9%of the followers
42:12.
42:13Next, 40,000 plus page views—that's for
42:15a different period, not the first launch
42:17.
42:19Uh, waitlist plus Reels, she mentioned
42:21this in YouTube videos, by the way, well
42:23, in podcasts.
42:25Uh, Stories plus bio, they're unique,
42:27about one in ten purchased.
42:29So, 4,500 multiplied by 297 is 1.3
42:32million for the second launch.
42:37That's her figure; she says the page
42:38conversion is over 15%because the
42:40payment link goes directly into the DMs
42:42.
42:47Yeah, so, like, why does she have such a
42:50high conversion rate of over 15 percent
42:52? Because she removed all those
42:55frictions, the switching between
42:57platforms, going somewhere else. And
43:00accordingly, it all happens strictly
43:02within Instagram and the website, which
43:04is why the conversion is high.
43:07In practice, we've used this too, but it
43:10doesn't always work.
43:13It is very important to understand your
43:15niche, your reach, how much your product
43:17costs, and who your ideal customer
43:18profile is.
43:21So there are many important factors you
43:23need to understand to build a funnel
43:24like this.
43:27Therefore, you can test it quickly
43:29yourselves, but it's not a fact that it
43:31will work.
43:33Especially since her audience is
43:34English-speaking, and there, people...
43:38...they have a different mentality. They
43:40love learning, they love buying things
43:42online.
43:44In the CIS, people don't pay online—
43:46well, they do, but they're skeptical,
43:49thinking it's something like "
43:50info-gypsy" scams.
43:53Anyway, that's why...
43:56...there, a mini-product is 397 dollars
44:00. Here, a mini-product is usually 2,000
44:01–3,000 rubles.
44:03And her whole technical setup consisted
44:05of...
44:08...a website, a CRM system, plus emails
44:11...
44:15...well, payments are...
44:19...this video platform.
44:22Plus everything is connected via [
44:25software], and that's it.
44:29Plus, she also says this is a very
44:32important point, because we measured it
44:34ourselves and it really works this way:
44:37when you show transparency in your
44:40funnel, like, "Yes, I will sell to you,
44:42but only if you agree to it, and only if
44:45you need it."
44:48And she has that same transparency in
44:49her automation; in the video, she says
44:51something like
44:55so no one is pretending that she’s
44:57responding personally. And that doesn't
44:59hurt conversion.
45:01I mean, it actually increases conversion
45:03when you explain it with transparency,
45:05pre-framing the person: "Yeah, I'm not
45:07hiding anything, it's just like this."
45:10That also works quite well. Just a quick
45:12tip for you.
45:14Now, block five: what's inside for 397
45:17dollars?
45:18We've gone over the product before, but
45:20let's do a quick recap.
45:22The first day is a pure 2-hour live
45:23session where she talks about her
45:25journey, what she did, and what she quit
45:26.
45:31The second stream is 2.5 hours long,
45:33with over 9,000 people online.
45:37And then day two.
45:40A recorded classroom-style format.
45:46Yes, notebooks.
45:47She explains, basically, but this part
45:49is recorded.
45:51She explains the game plan for content.
45:54Then day three is also a recording, day
45:55four is also a recording.
45:58And in day three, it's the psychology of
46:00communication, hooks, and she breaks
46:01down everything I just broke down for
46:03you.
46:06See, people paid 397 dollars for that,
46:08and you're watching it for free, so
46:09there's a link in the description; you
46:11can message me on Telegram and I'll send
46:13you my card number.
46:16There we go.
46:18So, from day four to day forty-three,
46:24yes, every morning there’s her actual
46:26post, why it worked, the hooks,
46:28structure, the angle.
46:30It's like a community where she explains
46:32why she used that hook, why she chose
46:34that specific structure, why she picked
46:36that topic, where she found the idea,
46:38and so on.
46:39She shows the whole process of filming
46:42and preparation.
46:44Yeah. Plus the Value Stack, I already
46:46mentioned that, that the Value Stack is
46:48a really cool thing if you were buying
46:51everything separately.
46:53It increases the value for the person.
46:58What is the product missing? There's no
47:00VIP level. Uh, yeah. The community, in
47:03general, is turned off.
47:05So, it's not a subscription-based model
47:07.
47:08Hmm.
47:09There’s no feedback either.
47:16There's no upsell either, which is sad,
47:19even though she could have doubled or
47:21tripled her revenue. By offering the
47:23same value and the same results, but
47:26just suggesting some personal coaching
47:28for a higher price.
47:30Yeah. She could have earned a lot more
47:32from that. On the site, she says there's
47:35a guarantee, like within 40 days, "I
47:38don't need your money if you didn't like
47:40it or didn't get results."
47:44Although, in reality, in the footer,
47:46there are terms, like the policy and
47:49conditions, and it says that
47:57like, well, the fact that she isn't
48:00obligated to give you refunds.
48:03Under any circumstances.
48:07Uh, yeah. But on the page she writes
48:09like, if you posted for all 40 days and
48:11got no value, write to us.
48:13The promise
48:16I mean, she also says, like, I can't
48:19promise that you, uh, will grow in
48:22followers there.
48:23Yeah.
48:25In reality, she could have made much
48:27more on this if she had some kind of
48:29upsell.
48:31Yeah. But more experienced folks
48:33understand that these kinds of products
48:35, uh, are made purely as an entry, as a
48:38gateway, as a mini-result that a person
48:40gets.
48:42Yeah, for example, a person joins,
48:44starts posting, uh, and building an
48:46audience, and then you could upsell, for
48:49example, how to monetize that audience
48:52as the next product.
48:54Or maybe, personal coaching. If you want
48:58us to write the whole content plan for
49:00you, we could manage it all for you, and
49:02you just go and film. And we do all the
49:05analysis, preparation, research, editing
49:07, and so on.
49:09Yeah.
49:10And in fact, she would have earned extra
49:11on that.
49:13Well, anyway.
49:16The buyers 'reaction, which she quotes
49:18herself on the website, plus in her
49:19content
49:24like, what the hell, like it's only 297
49:26dollars, so cheap.
49:32Yeah, like, well, day one already paid
49:34for everything.
49:35Her principle, uh, which she often
49:37mentions in her content, like
49:42I mean
49:43sell for less, give more.
49:46Now, block six. The first launch, which
49:49was at 1,300 with an expectation of 100k
49:52.
49:53Like on May 17th where she says, like
50:02yeah, like, manage your expectations.
50:06Well, in short, like really.
50:085,000 comments gathered under the code
50:11word.
50:13In the end, it was, uh, 10,000, because
50:15, well, plus stories, link in bio, and
50:17so on.
50:18Although she told her husband the
50:20forecast was 100-200,000 dollars, but in
50:22the end, sales opened, like 11 days of
50:24the window.
50:26Site and funnel are ready, zero content
50:28.
50:33Yeah, I mean, uh, the content inside the
50:36product wasn't there yet, but, uh, she
50:38already sold for 800,000 in those first
50:4110 days back then. Plus in the last 8
50:43hours before the deadline, uh, a third
50:45of the revenue was reached.
50:47Yes, the page after closing
50:51plus the waitlist form.
50:52Yeah, I mean that's four and a half
50:55thousand buyers, where 1,200—no, 1,300
50:58and change, ended up happening on June
51:0114th.
51:04And she says like 1,200 in 13 days.
51:16So the course was also being built at
51:18the last minute.
51:22The drop at 9:00 came out at 11:00.
51:24Meaning she was even running late with
51:25the course.
51:27At that time, she did her very first
51:29sales windows, her first launches,
51:31without any case studies at all.
51:33That is, purely on her own. There were
51:35no student cases.
51:36She says like
51:39I was the result, the proof.
51:42Like she showed the contrast exactly—
51:44how I spoke then versus how I speak now
51:46.
51:47Plus, a list of the doors that opened.
51:57She taught that you need to show where
52:00they are, that difference between where
52:04a person wants to be and where they are
52:08now.
52:09So, a little insight from her as well,
52:13right, regarding what she says:
52:19Many creators start backward.
52:27They spend so much time building
52:29something, say a course or a product,
52:32and then look for people to sell it to.
52:35And people are like, "No-no-no, dude, I
52:37don't need this," and no one buys. But
52:40it should be the other way around. You
52:42see, right?
52:43First, find people who want to buy, and
52:46then assemble—well, deliver the product
52:48itself.
52:49Block seven is the product itself
52:51becoming the marketing.
52:53As I said, the strongest element of the
52:55funnel after payment is when Jessie
52:57posts content, and a buyer appears for $
53:00297.
53:01Inside the product, they do their
53:03homework plus a post with a hashtag.
53:06And from this comes
53:10and this person clicks on her account,
53:13comments, joins the waitlist, or buys
53:16the next cohort right away.
53:20And this is a, well, a referral cycle,
53:23again.
53:26So, those 4,500 participants of the
53:27first cohort are posting every day. This
53:30assignment, this specific hashtag, was
53:32suggested by the subscribers themselves
53:34. The "YAP challenge" was taken, so the
53:36participants' audience asked
53:41"Is she paying you to post this content
53:43?"
53:44And the participants said
53:48"She doesn't even ask us to promote it,
53:51actually."
53:53And the funny thing is that she realized
53:56this during the product.
53:58People started adding this hashtag on
54:00their own, and she was like "Oh," and
54:02made it part of the product.
54:04Yeah.
54:11Look, invisible is when they buy,
54:13consume it alone, watch it, and no one
54:15finds out about it.
54:18But you need to do it publicly, right?
54:22Visible—they buy, they do something,
54:25apply it, and other people should see it
54:28.
54:30And they will, in fact, sell for you.
54:33So, those 4,500 people
54:38those 4,500 people go out and share
54:41their experience
54:45that is the kind of marketing you cannot
54:47pay for.
54:49Yeah.
54:50Therefore, it’s not just a course launch
54:52, but a product where doing the homework
54:53equals advertising the next cohort.
54:55She didn't plan it, she just noticed it
54:57along the way.
54:59And what's cool about this is that you
55:01always need to refine your product in
55:02the moment.
55:03While many people just build a product
55:06once, launch it, and then think about
55:08what product to build next, it's better
55:11to keep it and constantly tweak and
55:14improve it, so the product's value sells
55:16itself to others.
55:19Yeah. And that's how you scale this
55:21business.
55:23Her second launch also hit a million
55:26dollars, but in just 70 minutes, which
55:28was June 22nd, meaning the second launch
55:31opened 3 weeks after the first one
55:34closed.
55:35Participants from the first cohort were
55:37still posting, but
55:40she says, like
55:46You need to capitalize faster because
55:49virality only lasts 2 seconds. Exactly.
55:53So, 1 million in 70 minutes and 8,075
55:56students in 24 hours—that’s 2.4 million
56:00total in 24 hours, and 1 million in 70
56:03minutes.
56:05And over the 10-day window, that's 4.9,
56:09right? So in total, the second launch
56:12hit 5.5 million.
56:15Plus, I checked her stories, and there's
56:18a constant pitch where she either
56:20reposts participants, answers questions
56:23, or just keeps inviting people to her
56:26product and sharing links.
56:29And she says, like
56:34Like, I'm going to be selling to you
56:37hard right now because I'm in the middle
56:40of a launch.
56:42Rotation, problem, result, case study,
56:43objection, FAQ, behind-the-scenes,
56:45teaser.
56:49People are borrowing your joy.
56:53And right now she's having another
56:56launch, and the price has increased by
56:5934%, right? So that’s 397 dollars.
57:04Plus a new one was added—so instead of
57:06keeping the same price and just adding
57:08an upsell to the product
57:12she just raised the price by 100 dollars
57:15.
57:16Honestly, I wouldn't do that, because
57:18conversions will likely drop
57:20significantly.
57:22Yeah. From the fact that she raised the
57:24price of the initial product.
57:27It turns out the first launch was 1.3
57:30million, the second 6.2, and the third
57:337.5.
57:35Yeah.
57:36Plus Stripe’s commission is about 3%,
57:40which is decent, not like Pradamus and
57:43others that take 10%.
57:47But besides that commission, there are
57:50overall expenses: the
57:51assistant-contractor, her business coach
57:53on a fixed fee, and the producer.
57:58And all their subscriptions like High
58:00Level, Kit, Circle—in short, it costs
58:03about 5,000 dollars a month at most.
58:08Yeah.
58:09So, uh, a reconstruction of a
58:11third-party funnel, right?
58:13For example, if there’s 500k reach, 50k
58:16on the waitlist, 30k on the page, 12k in
58:18the cart, and out of those 4,200
58:20purchases, that comes out to 2.4 in
58:22revenue per subscriber, 2.4 dollars per
58:24subscriber.
58:26I mean, honestly, if I were in her shoes
58:28, I’d already be running cold traffic,
58:31because, as Hormozi says, it’s better to
58:33provide more value to warm traffic, and
58:36with cold traffic, you just go for the
58:38hard sell. Yeah.
58:40It just feels like it would be much
58:43better, because organic traffic is
58:45basically a casino where either your
58:48Reel hits or it doesn’t, and then people
58:51are fluctuating on your waitlist and
58:53your funnel pages.
58:56But cold traffic is always stable and
58:59predictable growth and income.
59:03So that’s how it is.
59:06But I would tweak a lot of things.
59:08For example, first, generally speaking,
59:11if you go to her main page,
59:12jessiejinn.com, you get this 404 error.
59:16Yeah.
59:17I would at least create a main
59:18navigation that tells her story and
59:21leads directly to her product.
59:24Yeah.
59:25Plus, on her page, somewhere it was
59:27written—where was it?
59:31She had placeholder text.
59:33Yeah.
59:34It’s like, when you’re building a site,
59:37just to fill the space with text, it's
59:40called "lorem ipsum."
59:44Then, the terms.
59:47She says she'll refund money, which also
59:49seems a bit strange.
59:52Then, the checkout asks for an address,
59:55yeah, if you start paying, then she has
59:58it right here.
1:00:06For example, I personally wouldn’t pay
1:00:08just because of that crap, because it
1:00:10really annoys me to have to fill that
1:00:13out.
1:00:14For instance, I even canceled my Zoom
1:00:15subscription recently because it asked
1:00:17me to fill all that stuff out. Yeah. I
1:00:20was like, oh, whatever, I’ll just use
1:00:21Google Meet, and that’s it.
1:00:23Yeah. So, even because of things like
1:00:26that, conversion drops quite a bit.
1:00:31Regarding YouTube, the fact that her
1:00:34YouTube isn’t developed and she lacks
1:00:36long-form content actually makes her
1:00:38less competitive, because long YouTube
1:00:40videos sell much better than Reels.
1:00:43For example, she makes, say, 100 Reels,
1:00:45and a certain number of people buy from
1:00:48those 100 Reels, even though she could
1:00:50have just made two YouTube videos, which
1:00:52would be equivalent to those 100 Reels.
1:00:55Basically, all the sales would be coming
1:00:57from YouTube.
1:00:59And that’s a huge amount of trust you
1:01:02can build on YouTube that you just can’t
1:01:06build through Reels.
1:01:10Yeah.
1:01:11Plus, the Reel about ManyChat for 8
1:01:13million in affiliate revenue, where she
1:01:15basically did a ManyChat partnership and
1:01:17explained how her funnel works and how
1:01:19much it brings in.
1:01:22So, that is exactly where the 60,000
1:01:24email list came from.
1:01:27A ManyChat comment for a free month of
1:01:29Pro.
1:01:31Honestly, I wouldn't do an affiliate
1:01:33program.
1:01:34It’s generally okay, I guess.
1:01:36Overall it's fine; it really depends on
1:01:38the individual's personality.
1:01:40Then, the followers came up with the
1:01:41hashtag. There.
1:01:44This is, in fact, the best marketing
1:01:46element of this entire funnel that I’ve
1:01:49looked at.
1:01:51And the followers were the ones who came
1:01:52up with it.
1:01:54So, what from all this can you adapt for
1:01:57yourself?
1:01:59A bot keyword plus collecting contacts
1:02:01directly from Insta—yes, you get the
1:02:03contact in the chat; for her, it’s an
1:02:06email, for us, it’s Telegram, and the
1:02:08payment link is sent there too.
1:02:12That’s why it’s over 15%, compared to
1:02:15the 4-6%market average.
1:02:18I mean, 4-6%is considered a good
1:02:19conversion rate anyway.
1:02:21Next, the following principle:
1:02:26Yes, keep running it until it stops
1:02:27working.
1:02:29For example, for one successful Reel,
1:02:31you can create many different angles
1:02:32under that same Reel.
1:02:35Each angle equals a product module if
1:02:37that angle gets views.
1:02:39So, don't invent new things, just run
1:02:41what works.
1:02:43If a format is already working for you,
1:02:46just do more of it, add that volume to
1:02:49it.
1:02:51And just change the angles you use to
1:02:53create this content.
1:02:56Next is selling before the product, the
1:02:59MVP I’ve been telling you about in this
1:03:02whole breakdown.
1:03:06Yes, homework that is visible, a post, a
1:03:08hashtag, a chat, a group start—clients
1:03:09sell the next cohort themselves.
1:03:12For instance, while many experts launch
1:03:15products and then disappear for a few
1:03:17months—you don't hear from them, you
1:03:20don't see what they're doing, and
1:03:22content stops coming out—it’s better to
1:03:25at least have content that clients
1:03:27generate themselves so people understand
1:03:29: "Aha, she's still active, things are
1:03:32moving, everything is fine."
1:03:36Because when you stop creating content
1:03:40after a launch, it really burns out the
1:03:44trust of your audience.
1:03:50Then, sales windows instead of evergreen
1:03:52—a third of the revenue is made strictly
1:03:54during the deadline she sets.
1:03:57And the window stays open for 10-11 days
1:03:59after closing. Yeah. After closing, the
1:04:01page goes to a waitlist. So she
1:04:03definitely upsells to those people later
1:04:05.
1:04:06Plus, second sales windows—you can
1:04:09re-open launches while UGC and CGC,
1:04:12meaning while clients and students are
1:04:15creating content from the first cohort.
1:04:20So, you need to launch the product again
1:04:22right in that moment, like in 3 weeks.
1:04:25Don't wait six months to do it.
1:04:29And plus, undersell and overdeliver—as I
1:04:31said, give more than you promise.
1:04:34Naming it with a colloquial term, like "
1:04:36Yab," rather than just "master of public
1:04:38speaking."
1:04:39I mean, when her first course was named
1:04:42, uh...
1:04:45well, everyone has those.
1:04:47But something like "Yab" feels like
1:04:48something new.
1:04:50See?
1:04:51So the naming itself was a huge factor,
1:04:54such uniqueness, and people saw a new
1:04:56opportunity in that.
1:04:58What doesn't translate over? A 297
1:05:01low-ticket offer doesn't translate as a
1:05:03mini-product.
1:05:04Here in the CIS, that’s already
1:05:07considered, well, a core product.
1:05:11Also, email as a primary channel? No, a
1:05:13Telegram channel is better.
1:05:15It depends on which country you're in,
1:05:18but if it’s the CIS, then Telegram.
1:05:22Or Max, if you’re in Russia.
1:05:24Right, so you can use a TG channel as a
1:05:27waitlist, or a TG bot as a list, or even
1:05:30just a manager's DM, or simply create
1:05:33forms. Right. And adjusting your price
1:05:36to the market—adapt the price to your
1:05:38market based on audience analysis and
1:05:40segmentation, looking at what people
1:05:42actually earn.
1:05:43Right. And use an average value rather
1:05:46than just guessing or making it up.
1:05:48Like, "Oh, the course will cost this
1:05:50much money."
1:05:52You shouldn't do that; it's better to
1:05:54look at what people are realistically
1:05:55willing to pay.
1:05:58Otherwise, if you just pull a number out
1:06:00of your head, it's unlikely that people
1:06:02will pay.
1:06:03A code word in Reels plus a bot, leading
1:06:06to a pre-registration form, even if your
1:06:08intake is currently closed and you have
1:06:11no other products. Or, if you do have
1:06:13other products, you can certainly build
1:06:16an evergreen funnel for them in parallel
1:06:18.
1:06:19Right. So, one post a day, finding your
1:06:22format, a waitlist straight in DMs,
1:06:25sales before the product, public
1:06:27homework, and the second cohort peaked
1:06:30at 7 to 7.5 million dollars.
1:06:32So, all of this combined was what really
1:06:35made the difference.
1:06:37Now for a bit of a sales pitch.
1:06:41For experts who want a sales system
1:06:43without a team, without webinars,
1:06:45without all that hassle, without endless
1:06:47Stories—where I personally map out the
1:06:50entire funnel for your project: I define
1:06:52your product matrix, offer, lead magnet
1:06:55, TG bot with messages, landing page,
1:06:57follow-ups, and analytics.
1:07:00And you assemble it all yourself
1:07:02following my steps, for example, using
1:07:04Claude in one evening, right?
1:07:06Some of my clients do this in 2-3 hours
1:07:08without contractors you’d have to wait
1:07:10for for ages.
1:07:11Just kidding, a month at most, or a week
1:07:14or two.
1:07:15And on top of that, you’d be paying them
1:07:17money.
1:07:18So you just copied the strategy I laid
1:07:20out, pasted it in, and it actually works
1:07:23.
1:07:25Yeah, the result is a funnel with a
1:07:27conversion rate of eight to 14%,
1:07:29depending on the niche, because the
1:07:32niche can be soft or hard, and the
1:07:34product price point also plays a role.
1:07:38So on average,
1:07:41in our market, a good conversion rate is
1:07:43considered to be between eight and 14%.
1:07:47Plus, there are three guarantees.
1:07:49For example, if you don't understand
1:07:50something, we'll keep at it until you do
1:07:51.
1:07:52If it felt too superficial, no problem.
1:07:55If it’s not applicable, I’ll refund all
1:07:56your money. I really don't
1:07:59enjoy it if you didn't like the result.
1:08:01That's it.
1:08:02And if you also don't hit the numbers,
1:08:04those conversions that I'll outline in
1:08:06the file, then I will personally rebuild
1:08:08the whole system and get you to those
1:08:10figures.
1:08:12That's it.
1:08:13Plus, as a bonus, I give you my entire
1:08:16strategy for creating a content plan, my
1:08:19YouTube strategy, all my structures,
1:08:21video tutorials, content automation via
1:08:24AI, and all the services I use.
1:08:26All of this becomes yours, and that’s
1:08:30how you get stable reach.
1:08:33Stable reach that feeds into the funnel
1:08:35I’ve designed for you, which is already
1:08:36working.
1:08:38So the problems I solve with my service
1:08:41are, for instance, if you don’t know
1:08:43what to build for your niche, I lay out
1:08:45the complete architecture.
1:08:48I think through the entire funnel
1:08:50strategy first, and then I build the
1:08:52whole system and funnel specifically for
1:08:54your product matrix.
1:08:57That's it. If you don't know how to
1:08:59write offers, define messaging, or if
1:09:01your copywriting is weak, don't worry
1:09:03about that either, because I write all
1:09:05of that myself.
1:09:07All the scripts, lead magnets, emails,
1:09:09welcome sequences, and follow-ups—I
1:09:12write it all, you just copy and paste.
1:09:16If you don't have the money for a team
1:09:18or contractors, or don't want to hire
1:09:21anyone, everything is done through a bot
1:09:23step-by-step in 2-3 hours with zero
1:09:26contractors or assistants needed.
1:09:30And if you're afraid that you'll build
1:09:33it and it won't work—like, you didn't
1:09:35break even—I will personally rebuild
1:09:38everything myself.
1:09:40And if you think this is just fluff like
1:09:42everyone else's, or some cookie-cutter
1:09:45garbage, no problem, I'll return the
1:09:47full amount, no questions asked.
1:09:50If you built it and don't know what to
1:09:53fix, that's also covered in the file,
1:09:56plus you have my direct feedback where I
1:09:59analyze everything, provide input, and
1:10:02again, the file explains exactly what to
1:10:05adjust if your numbers are low.
1:10:10If you need traffic but Reels aren't
1:10:12taking off, I also map out content
1:10:14mechanics, Reels, topics, formats, and
1:10:17categories.
1:10:19Before that, I analyze your competitors
1:10:21and outline exactly how to funnel people
1:10:24from these networks.
1:10:28If you don't want to be left alone after
1:10:31our call, that’s covered too.
1:10:35I provide implementation checks and
1:10:37feedback over a long period—about a
1:10:41month or two—though there are no strict
1:10:44limits because I can’t just ignore
1:10:47someone, even a year later.
1:10:50I answer everyone.
1:10:52Yeah.
1:10:54And on top of that, I provide structures
1:10:55and video tutorials as well.
1:10:58That’s why I usually work with three
1:11:00types of clients, the first two being:
1:11:02You have a blog but no funnel, or your
1:11:05funnel is leaking, meaning you have an
1:11:07audience but aren't converting them.
1:11:10I build your product matrix, the entire
1:11:13funnel, content mechanics, and
1:11:15automation via AI, or the third type:
1:11:17you're just starting but you’re a solid
1:11:20expert—not a get-rich-quick type, but
1:11:23someone who really knows their field,
1:11:25knows how to help, solves real problems
1:11:27, and maybe relies on word-of-mouth.
1:11:31So, a "starting from scratch" format.
1:11:34That requires a slightly different
1:11:35strategy: general positioning, brand
1:11:37strategy, and client persona.
1:11:40Based on all that, I map out a content
1:11:42system for viral Reels—Reels that
1:11:45specifically gain views from your target
1:11:47audience—and bring them into your
1:11:50product matrix and funnel.
1:11:53I map all of that out. That follows a
1:11:55slightly different plan.
1:11:57Yeah.
1:11:59I’ve already mentioned the guarantees
1:12:00and bonuses, so the link is in the
1:12:02description.
1:12:04Feel free to click it and message me
1:12:05personally; I answer those myself.
1:12:08Yeah.
1:12:10If you don’t need it, no problem, you
1:12:12can keep enjoying my videos. So, if you
1:12:15liked it, leave a like, write a comment
1:12:17, and I’ll see you in the next video.

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