It Wasn't A Hoax After All — Transcript
Full transcript
- 0:00Hannah, do you remember all the fear
- 0:02around the world ending in 2012?
- 0:05>> I mean, I wouldn't say it was
- 0:06particularly prevalent in my community,
- 0:08but I mean, there's always sort of
- 0:10people getting a bit concerned, aren't
- 0:12they?
- 0:12>> Yeah, they're always concerned about
- 0:13things, but the 2012 one really stuck
- 0:16out. There were great memes. It became a
- 0:18whole thing. Like, General Motors made
- 0:21commercials where their Silverados drove
- 0:23around in post-apocalyptic places. And
- 0:26the Jello Company made commercials that
- 0:28aired here in America. Not here. I'm in
- 0:30New Zealand. But they aired commercials
- 0:32in America where a team of people made a
- 0:35sacrifice of Jello- pudding to the Mayan
- 0:37gods to stop the end of the world from
- 0:40happening.
- 0:40>> Remind me what was the big concern? How
- 0:42were people worried it was going to end?
- 0:44>> So supposedly
- 0:46on December 21st, 2012, the Mayan
- 0:51calendar would end. And so the Mayans,
- 0:55they built this calendar that was really
- 0:57mathematically very interesting because
- 1:00it's so old. It felt kind of magical.
- 1:03And if you looked at it uh well, if you
- 1:07didn't look at it very closely, you
- 1:09could claim that it ended
- 1:12in 2012. So what did they know that we
- 1:15don't? Is the end of the world coming?
- 1:17And like it could be pinpointed to the
- 1:1921st of December, 2012. Well,
- 1:21>> it was a smart civilization. They knew
- 1:23some stuff.
- 1:24>> They did, but they didn't know when the
- 1:26world was going to end because as we all
- 1:28know now, the world did not end in 2012.
- 1:33But what today's episode presupposes is
- 1:37maybe it did. [gasps]
- 1:40[music]
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- 2:51iscience.
- 2:58What a cliffhanger.
- 3:00>> [laughter]
- 3:00>> All right. So, first of all, let's talk
- 3:01about the the origin of the entire thing
- 3:05in the first place. I moved to London in
- 3:072012. All right. So, we were both in the
- 3:09same country at that time. We were both
- 3:11in the UK. And I remember everyone
- 3:13buzzing about it, but it was sort of a
- 3:15joke. Um, there there were books and
- 3:17music. There were entire albums that
- 3:19were all themed around the end of the
- 3:20world is happening.
- 3:22>> I even have a belt buckle. I bought a
- 3:24belt buckle off of a street vendor in
- 3:26London that says 2012 into the world. I
- 3:29don't have it with me. I wish I did. I I
- 3:32will I will send you a photo of it. I
- 3:34thought, okay, either this is a great
- 3:36way to say goodbye to the universe or
- 3:38it's going to be really funny next year.
- 3:41[laughter]
- 3:42And of course, I didn't really believe
- 3:44the world was going to end. But here's
- 3:46here's where it all began. The Mayan
- 3:49civilization
- 3:50existed in Meso America in the Yucatan
- 3:53Peninsula. From there all the way
- 3:56southwest to the Pacific Ocean from like
- 3:592000 BC all the way to 1697.
- 4:04In 1697 they all decided, "Yeah, this
- 4:07was pretty good. Let's move somewhere
- 4:09else." Just kidding. The Spanish Empire
- 4:11colonized the Mesoamerican region. There
- 4:14was a lot of fighting and bad things and
- 4:16the last Mayan city fell in 1697.
- 4:20>> And the Spanish, the Spanish had steel,
- 4:22of course, which we've spoken about
- 4:23before while the Mayans were fighting
- 4:25with obsidian.
- 4:26>> The You're right. The Mayans did not
- 4:28have steel, but they did have a really
- 4:30cool calendar. To be fair, it may not
- 4:32have completely been theirs. It may have
- 4:35come from the Olme who preceded them
- 4:37that were kind of in the little I I keep
- 4:40thinking of it as the armpit of Meso
- 4:42America, but it's not at all. It's
- 4:44actually like the top of the foot of
- 4:47Mexico
- 4:48anyway.
- 4:49>> Like it's like the c the crook of the
- 4:51elbow maybe.
- 4:52>> Well, no. It's more like it's if Mexico
- 4:55is my arm.
- 4:56>> Yeah. Make world maps with your body. My
- 4:58god.
- 4:58>> And you've got like the Tabasco down
- 5:02here, the Yucatan Peninsula up here.
- 5:04Theme were here, the Mayans were here.
- 5:06They were chilling out. Look at all of
- 5:08them.
- 5:08>> Can I just say surprisingly beefy guns
- 5:11there, Michael? I enjoyed that. Are you
- 5:13if this surprises you, I don't know what
- 5:15your expectations for me were, but the
- 5:18point is Mayan mythology stated that the
- 5:21gods created three other worlds before
- 5:24this one.
- 5:25>> And this one was good, so they kept it.
- 5:28But the first three they didn't like.
- 5:30And the third world, the last one before
- 5:33this one began, lasted 13 boktunes. A
- 5:38boon was a unit of time that the Mayans
- 5:41created that lasted 394 years
- 5:44approximately. So 13 of them were 5,125
- 5:50years more or less. You know the the we
- 5:53if you if you've watched the podcast for
- 5:55a while, you know that we've talked
- 5:56about time and calendars and how no one
- 5:59really knows what time it is. But people
- 6:01who wanted to predict the end of the
- 6:04world, they certainly were confident.
- 6:05And they said, "Now wait a second. If if
- 6:08the previous world lasted 13 bok tunes,
- 6:12then maybe this one will only last that
- 6:14long as well." And as it turns out, the
- 6:18the Mayan uh creation stories give a
- 6:21creation date for the world, which in
- 6:23the Gregorian calendar was the 11th of
- 6:27August, 3,114
- 6:29BC.
- 6:30>> I feel like there's a lot of that
- 6:32[laughter] are that raises a lot of
- 6:34questions. the idea that it's like
- 6:35actually on the 11th of August very
- 6:37specific there just all of creation came
- 6:40into being you know where was the first
- 6:42how what happened
- 6:43>> well that's the that's what's so great
- 6:45about the Mayan calendar it was like
- 6:47really specific it was base 20 they
- 6:50discussed dates not just by saying oh
- 6:54you know in the beginning or uh a
- 6:57thousand days is a year to the Lord they
- 7:00just said things like here's this exact
- 7:02number and you can do the math with it
- 7:04and Oh, wow. Okay. So, the world began
- 7:06on August 11th, 3,114 BC. If this fourth
- 7:12world lasts as long as the the one
- 7:15before it, then it should last 5,125
- 7:19years, which means it will end on the
- 7:2121st of December, 2012.
- 7:25Now,
- 7:25>> in a lot of ways,
- 7:26>> no,
- 7:27>> in a lot of ways, I think that it would
- 7:28have been a good time for the world to
- 7:30end. certainly if you're British, you
- 7:31know, it was um the Olympics had just
- 7:34been held in Britain. We'd had the uh
- 7:37the Diamond Jubilee that year as well of
- 7:40of of Elizabeth. It was uh our economy
- 7:43[clears throat] was doing all right, was
- 7:45sort of recovering from from from the
- 7:47financial crash. It was before Brexit
- 7:49came along. I think that was when that
- 7:52was really the glory days. That was
- 7:53really that was really when we peaked. I
- 7:55got a dog, you know. That was
- 7:58>> Oh, no. Really? Well, yeah. I mean, I I
- 8:00I completely agree. And so, I feel
- 8:02really fortunate that I moved to the UK
- 8:05in 2012. Like, I remember flying in and
- 8:09I I I got to Heathrow and it was full of
- 8:11people wearing purple suits who were
- 8:14there to help me.
- 8:15>> They they told me exactly what train to
- 8:17take and cuz they were they were they
- 8:20were there for all the tourists coming
- 8:21in for the Olympics. And I got to go to
- 8:23some Olympic events and there was all
- 8:25the excitement around the Diamond
- 8:26Jubilee. It was really really great. But
- 8:28hold on a second. Did the Mayans
- 8:31actually say that this world, the fourth
- 8:33world, ours will only last 13 bok tunes
- 8:38like the one before? They never did.
- 8:40They never ever did. But in 1966, a guy
- 8:45named Michael D. Stevens, no, Michael D.
- 8:50Co. Michael D. Stevens is me. I just
- 8:53wanted to say it was really cool to
- 8:54read.
- 8:55>> What does the D stand for?
- 8:56>> Mine stands for David. Oh,
- 8:59>> I sort of desperately wanted it to be
- 9:01something really unusual.
- 9:02>> But you know what? I I actually asked
- 9:04>> danger. That's what it should have been.
- 9:06>> I Googled myself yesterday, funny
- 9:09enough, and Google's AI Gemini like
- 9:12tried to answer my question and it said,
- 9:13"Oh yeah, Michael Stevens from Vsauce."
- 9:15And then in parenthesis, Michael J.
- 9:17Stevens and I'm like, "No, no, no. What?
- 9:20I'm not Michael J. Stevens. Where are
- 9:22you getting that?"
- 9:23>> I um I think you should change it.
- 9:25change your name to Michael Danger
- 9:28Stevens. I think that's what the D
- 9:30should stand for.
- 9:31>> I think I won't because Michael David
- 9:34Stevens is an anagram of I'm the cave
- 9:40devil's sand.
- 9:42You can take all the letters in my name
- 9:44and rearrange it to that sentence.
- 9:46>> That's good. And
- 9:47>> that's good.
- 9:47>> Michael Danger Stevens, I haven't
- 9:49checked, but it's probably not as cool.
- 9:52Yeah,
- 9:52>> you can't spell cave devils with with
- 9:54only one B. Come on, Hannah.
- 9:56>> I know.
- 9:56>> Um, so sorry, carry on. Okay, Michael D.
- 10:00Co., go on.
- 10:01>> Yeah, Michael D. Co. So, in 1966, he
- 10:05wrote in his book, The Maya, quote,
- 10:08"There is a suggestion that Armageddon
- 10:11would overtake the degenerate peoples of
- 10:13the world and all creation on the final
- 10:15day of the 13th boon. Thus, our present
- 10:19universe would be annihilated when the
- 10:21great cycle of the long count reaches
- 10:23completion.
- 10:25And people read that and it kind of grew
- 10:29in popularity as like a thing people
- 10:31knew. The X-Files did an episode about
- 10:33it and it started getting referenced in
- 10:36songs and I think people kind of thought
- 10:39it sounded cool and decided not to look
- 10:42any deeper into it because there was no
- 10:44suggestion from the Mayan at all that
- 10:48our current world would be only exactly
- 10:5013 boon long. In fact, if you look at
- 10:54what they wrote, uh you can find that
- 10:56they talk about dates way far in the
- 10:59future. They talk about things that
- 11:01happened in the year 4000 and so on. Um,
- 11:04in fact, their entire culture was very
- 11:06much about looking for promises of
- 11:09continuation
- 11:10that things were going to keep going.
- 11:13They were definitely not looking for the
- 11:15end, which is like a kind of more of a
- 11:17um a more recent or or western
- 11:19obsession. Ooh, the end of the world.
- 11:22When's that going to come? I think it's
- 11:23going to come soon. Oo, that's exciting.
- 11:25And that, you know, we we globbed on to
- 11:27that. I I love that idea, too, because I
- 11:30think it made me think about Stonehinge
- 11:32and how if it helped people
- 11:37notice the winter solstice,
- 11:40that was a really
- 11:43powerful thing to observe because every
- 11:46day for the last few months, the days
- 11:48have been getting shorter and shorter.
- 11:50the sun is spending less and less time
- 11:53shining on you. And that could be
- 11:55terrifying
- 11:56if you were an early human. But then
- 11:59there's this day where it's like, oh,
- 12:02this was the it's going to get better
- 12:04from now on.
- 12:04>> The time
- 12:05>> the sun is going to be up longer
- 12:07tomorrow,
- 12:09>> you know, hallelujah. They wouldn't have
- 12:10said hallelujah, but they would have
- 12:11said whatever. You know, it would could
- 12:13have been really exciting. And so, I
- 12:15mean,
- 12:15>> I suddenly realized I suddenly realized
- 12:17I don't know nearly enough about
- 12:18Stonehenge. Is it I know that it's sort
- 12:21of about the the solstice and sort of
- 12:22paganism and so on, but what happens?
- 12:25How does it how does it mark the the
- 12:27winter solstice?
- 12:28>> I'm not sure there's any agreement
- 12:30completely on this, but it might be that
- 12:32some of the stones align with the sun on
- 12:36that day. Of course, daytoday the sun's
- 12:38position in the sky at the same time is,
- 12:41you know, not that different. It all
- 12:44adds up to something pretty significant.
- 12:46But I don't think there's enough of a
- 12:48consensus on exactly why Stonehenge was
- 12:51made. It probably had multiple purposes
- 12:54over time. But if we imagine that it was
- 12:58related at any in any way to to
- 13:01observing, marking, or predicting cycles
- 13:04in in astronomy, then it kind of makes
- 13:06sense. They're like celebrating the
- 13:09cycles, not the ends, not the
- 13:11apocalypse. And and that I think is what
- 13:14the Mayans were doing too.
- 13:15>> I really like that idea actually that
- 13:17for for almost all of human history,
- 13:20time hasn't been this linear thing. We
- 13:24haven't seen it as like you're moving
- 13:26forwards. We currently have this insane
- 13:28obsession with the future in a way that
- 13:31people just didn't. Exactly as you
- 13:33described it was cyclical, right? Birth
- 13:35and death, spring and summer, you know,
- 13:37night and day. Uh and I think that
- 13:40actually especially when death was so
- 13:42much more a regular part of life. Um I
- 13:45think that actually it's really easy to
- 13:48get trapped into the modern way of
- 13:49thinking. But that wasn't true. Right.
- 13:51Just people did not think about time as
- 13:54as a linear thing.
- 13:56>> That's right. It is a historical anomaly
- 13:58to think of time so linearly and to
- 14:01think about time as a thing that
- 14:04contains a past that is different that
- 14:07is a foreign country. That is an
- 14:09incredibly modern idea. And it's not
- 14:12even hard to see why. It wasn't even
- 14:14that long ago that the tools you used
- 14:16every day were exactly the same tools
- 14:19your grandparents used. M but today the
- 14:22tools, the technology, the television
- 14:24shows that my Gen X wife watched
- 14:28>> are completely alien to millennial me.
- 14:31>> Like it's we may as well be from
- 14:33different planets and we're not that
- 14:36different in age. Whereas it used to be
- 14:38that like you just had the cycles of
- 14:39seasons and you always cut the wheat the
- 14:42same way. You traveled at the same
- 14:44speeds. explosion in change that marked,
- 14:47ooh, the past is was really different
- 14:49and the future therefore will be really
- 14:51different. That's really a modern idea.
- 14:53And so, of course, in 1966, you've got
- 14:56people writing about, oh, the end of the
- 14:58world. It was predicted and it became
- 15:01this huge thing. And then nothing
- 15:04happened. [laughter]
- 15:06>> Nothing happened.
- 15:08>> The world continues to exist and it has
- 15:10been for 14 years since.
- 15:14But in another way, I think there's an
- 15:17argument to be made that the world did
- 15:19end in 2012 or at least a new world
- 15:23began, a fifth world. And here's here's
- 15:27the evidence I have to support this.
- 15:29>> Okay?
- 15:30>> No, the the Earth is still here. Humans
- 15:33did not go extinct. But the world before
- 15:382012 was a very different one than the
- 15:41world since. This is an extraordinary
- 15:43claim, Michael. This is going to require
- 15:45extraordinary evidence.
- 15:46>> It does. And spoiler alert, I don't have
- 15:49it. [laughter] In fact, this entire this
- 15:52entire project was an exercise in biased
- 15:55researching and uh confirmation bias.
- 15:59You're like, okay, how can I somehow
- 16:02prove that 2012 was a special year? Some
- 16:05of them are pretty convincing. others. I
- 16:07just I tried to finagle the way I was
- 16:10wording it to make 2012 work. But I
- 16:12think it's really I think it's really
- 16:13interesting to see how this all happens.
- 16:15>> Okay. So So you you've started backwards
- 16:17here. Basically, you've started with I
- 16:19want to I want to prove that the world
- 16:21ended in 2012. What evidence can I
- 16:23collect? Okay. This is great. This is I
- 16:25like this as as a sort of psychological
- 16:27experiment in in confirmation of bias.
- 16:28This is good. Great.
- 16:29>> Exactly. It's great because first of
- 16:31all, what do you do? You can Google
- 16:33search um significant events in 2012 or
- 16:37statistics that make 2012 look important
- 16:40and you find a bunch. Google doesn't say
- 16:44well it's not any more important than
- 16:45any other year. No, it goes you wanted
- 16:48that. Here you go. And so you're
- 16:50immediately getting confirmation of
- 16:52exactly what you want to find.
- 16:54>> So I think some of these are actually
- 16:56pretty legit. For example, when was it
- 17:01in the United States and the UK that we
- 17:04crossed the threshold where the majority
- 17:07of people had a smartphone?
- 17:11>> Right? That is a new era.
- 17:13>> Not when were smartphones invented. When
- 17:15did it become if not having one meant
- 17:17you were in the minority? We we had
- 17:20moved to a world where the majority the
- 17:22norm is having a smartphone.
- 17:24>> Wait, what year did they come out? What
- 17:25year were they released? It depends on
- 17:27how you define a smartphone.
- 17:29>> Let's say let's say iPhone. Let's say
- 17:31the iPhone.
- 17:32>> The the first iPhone was announced in
- 17:34January of 2007.
- 17:36>> Okay. So, it comes out in 2007.
- 17:40More than half. H.
- 17:44[snorts]
- 17:45I mean, look, the point here is that
- 17:462012 is the turning point, right? So,
- 17:48I'm going to guess 2012.
- 17:50>> You're right. You are exactly correct.
- 17:53That's incredible that it took 5 years
- 17:55for that to happen.
- 17:56>> It took five years. I mean, when you
- 17:59look at these kind of statistics, you
- 18:00notice that there are there's a lot of
- 18:02people who adopt quickly. And if you're
- 18:04a young person, especially, it's kind of
- 18:07everyone, you know, but there are
- 18:08especially older people that adopt
- 18:10things so much more slowly. It does take
- 18:13longer than you think for things that
- 18:14feel ubiquitous to actually even become
- 18:16a majority thing. So in 2012,
- 18:20smartphone penetration crossed that 50%
- 18:23mark. Different question, when in what
- 18:27year
- 18:29were half of Americans and Brits on
- 18:32social media? At least one platform.
- 18:34[sighs]
- 18:36Okay, let's think. Right. So Facebook
- 18:39was started in like 2002, I think 2003,
- 18:44round about then. Yeah, I joined in
- 18:472004.
- 18:49>> Yeah, something like that. Me too.
- 18:50>> Because I was a college student and it
- 18:52was only available to us.
- 18:53>> Hey, me too. Same.
- 18:56>> What was some of the early social
- 18:57networks?
- 18:58>> There was Friends Reunited. Remember
- 19:00that one?
- 19:00>> Facebook was founded in 2004.
- 19:02>> Founded in 2004, right? Okay. Um,
- 19:05>> in fact, in fact, not to brag, but I'm
- 19:08pretty sure I'm like Facebook user
- 19:10number 9,000 or something. I'm not even
- 19:13kidding. Um because I it started in
- 19:172004. I entered college in 2004 and you
- 19:20needed a not only aedu email address but
- 19:23you needed to be in college at one of
- 19:25just a few institutions to get in and I
- 19:27went to Chicago which was included. So I
- 19:31joined and yeah a few years ago I was
- 19:34able to look this up. Maybe you still
- 19:35can. You can look up your actual number
- 19:38of when you joined and I was I was
- 19:40definitely like under 20,000.
- 19:43>> That's pretty cool. That's pretty cool.
- 19:44>> That was pretty cool. When do you think
- 19:47the majority of people, so more than
- 19:49half of Americans and Brits were at
- 19:52least on one social media platform? I'm
- 19:54also including MySpace.
- 19:56>> So I think here I think it's I mean it's
- 19:59not 2012, is it? Is it 2012?
- 20:02>> It's 2012.
- 20:05>> Okay. So as you can see this is this is
- 20:08an inflection point. This is a a a
- 20:11threshold being crossed. No, social
- 20:14media and smartphones didn't start in
- 20:162012, but it became the norm. It became
- 20:19the world that we lived in now. You
- 20:21couldn't say it was a minority or a
- 20:23niche thing anymore. All right. But then
- 20:26here's something different. At what
- 20:28point did digital media sales surpass
- 20:33physical media sales? Are we talking
- 20:35here about sort of movies,
- 20:38songs, that kind of thing?
- 20:40>> Yeah, we're talking about buying songs,
- 20:43movies, any kind of multimedia
- 20:45digitally, either, you know, one off or
- 20:47through a subscription. When did that in
- 20:49total bulk dollars surpass physical
- 20:52media sales, DVDs, CDs?
- 20:54>> Michael, is it 2012?
- 20:56>> It's 2012.
- 20:57>> I'm noticing a pattern going on here,
- 21:00right?
- 21:00>> We immigrated to the digital world.
- 21:03>> Wow. slowly over time, but it became
- 21:06where most of us were in 2012.
- 21:09>> Wow.
- 21:10>> Side note, most of us, by us, I mean
- 21:13people in the Western world.
- 21:14>> Sure.
- 21:15>> Okay. This is actually a really fun
- 21:17statistic. I I'd like to see what you
- 21:18what you think. It might be the case
- 21:20that half of Americans had a smartphone
- 21:23by 2012. When did half of the humans on
- 21:27the planet Earth have a cell phone, a
- 21:30smartphone?
- 21:32So the thing is is that actually I think
- 21:34it probably happened quite quickly. So I
- 21:36mean I've spent quite a lot of time in
- 21:39uh Kenya for example and the thing about
- 21:41um subsaharan Africa is they sort of
- 21:43leapfrogged
- 21:45um technology you know like they may not
- 21:49have had credit cards but they did have
- 21:52mobile money right mobile phones and and
- 21:55I think smartphones too are are I think
- 21:57way more prevalent than you might
- 21:59expect. I I have a feeling in the back
- 22:01of my mind there's a statistic which is
- 22:03more people around the world have access
- 22:06to a smartphone than to a than to a
- 22:08toilet.
- 22:08>> The way I'd heard it was that more
- 22:10humans on earth own a smartphone than a
- 22:12toothbrush.
- 22:14>> And in many ways a smartphone is just
- 22:16how you connect not only with other
- 22:19people uh for your own safety but also
- 22:21for work.
- 22:22>> But um a toothbrush is kind of like you
- 22:25know you can get by in the modern world
- 22:27without a toothbrush.
- 22:28>> Agree. before you can get away with not
- 22:31having internet connectivity. And for a
- 22:33lot of the world, a smartphone is
- 22:35internet connectivity. They don't have
- 22:36like a computer room or a big gaming PC
- 22:38or something or even a laptop.
- 22:41>> Smartphones are so much more portable.
- 22:44But when was it that the entirety of the
- 22:47human population
- 22:49alive was
- 22:52majority smartphone owners? It has
- 22:54happened.
- 22:55>> I reckon later than the western world. I
- 22:57reckon 20
- 23:0116 18
- 23:03>> later
- 23:03>> is it? Go on.
- 23:05>> 2023.
- 23:07>> Really?
- 23:08>> Yeah.
- 23:09>> Wow. That is interesting. The 2023 was
- 23:12the halfway point and now more people
- 23:14have smartphones than toothbrushes.
- 23:16>> Yeah.
- 23:16>> Wow. That is a steep curve.
- 23:18>> Now social media became a majority
- 23:21thing. And this this one's almost more
- 23:23important to me because it feels like
- 23:26Okay. Yeah. having a smartphone. What do
- 23:27you do with it though? Maybe you just
- 23:29text people. But when it comes to
- 23:31actually belonging to an online social
- 23:35network,
- 23:36>> when did the human population cross 50%.
- 23:4050% of us, more than half of us were
- 23:42suddenly living part-time
- 23:45online in social networks on the
- 23:47internet.
- 23:52So I do know that there was a point when
- 23:54Facebook uh was running out of customers
- 23:57running they were sort of chasing growth
- 23:59because it goes back to what you were
- 24:00saying about the the sort of obsession
- 24:02with time as a linear thing that the
- 24:04future should be different from the
- 24:05past. Um and so they started adopting
- 24:09this strategy of essentially uh creating
- 24:13internet connectivity in places like
- 24:16subsaran Africa purely so so that they
- 24:19can get new customers. They were like if
- 24:21we invest in the infrastructure more
- 24:23customers will be there. There's more
- 24:24eyeballs. Facebook can be the the
- 24:26homepage of the internet essentially. Um
- 24:29so I know that that's what they were
- 24:31deliberately doing.
- 24:34And I think if there was sort of an
- 24:35aggressive drive for it. So it happened
- 24:37in 2012 for the Western world. Social
- 24:40media. Do you know what? I think it's
- 24:41later than the smartphone thing. I think
- 24:43it's I think it's like [snorts] 2024 is
- 24:47my guess.
- 24:48>> It was before 50% smartphone
- 24:51penetration. Yeah. 2020.
- 24:53>> Wow.
- 24:54>> Wow.
- 24:55>> When that kind of makes sense because
- 24:57you don't need a smartphone to be on
- 24:59social media. You can you can have a
- 25:00Facebook account that you only access
- 25:02once a week in an internet cafe.
- 25:04>> Yeah, true.
- 25:04>> So So yeah, 2020 is when we estimate
- 25:08that
- 25:09>> our species became a majority part-time
- 25:12online superorganism.
- 25:16Now, those facts are cool, but they kind
- 25:18of like show just how shaky my whole the
- 25:20world as we knew it ended in 2012
- 25:23argument is that I have to be like,
- 25:24well, if you don't count everyone, if
- 25:26you just count uh uh the United Kingdom
- 25:29and America, 2012 comes out to be a
- 25:31special date. But that's fine. Today,
- 25:34we're we're just we're just yapping.
- 25:37Okay. I I'm I'm okay with this though
- 25:39because I think on these on these topics
- 25:41that you're describing essentially it's
- 25:44like there
- 25:47it's an unstoppable train and I think
- 25:50that the biggest pins fall like you know
- 25:53when America falls with a new technology
- 25:56often the rest of the world will come
- 25:58with it just it's sort of a matter of
- 26:00time. I'm with you. I I I'm okay. I'm
- 26:02okay with the fact that this is like
- 26:04this is a really key turning point. I
- 26:06you've persuaded me. My confirmation
- 26:08bias says yes.
- 26:09>> All right. One more question on this
- 26:11topic and it is when do you think it was
- 26:13the case that we crossed a threshold
- 26:17where more than half of Americans got
- 26:21their news digitally?
- 26:26>> Is it 2012? [laughter]
- 26:28>> It's 2012. Yeah. Now, that means that
- 26:32they may have just been reading the New
- 26:34York Times, but they were reading it
- 26:36digitally
- 26:38>> online. It doesn't mean that they were
- 26:39getting it all from social media. That
- 26:41didn't happen until later. In fact, I
- 26:42don't even know it's still a majority uh
- 26:44yet. But yeah, it was a huge it was a
- 26:47huge jump. Okay. So, so we could
- 26:49actually go on and on with little
- 26:51statistics like that. The last one I
- 26:52wanted to mention doesn't really fit,
- 26:55but it's so close. I'm going to put
- 26:57another log on my fire while you think
- 26:59about this because now you know the
- 27:00answer is not 2012. When was peak
- 27:05viewership of linear television? Here's
- 27:09what I mean. Watching things on a screen
- 27:11that were being broadcast to you that
- 27:14you were watching at the same time as
- 27:16everyone else. So that means cable
- 27:18television counts. That means broadcast
- 27:21television counts but not streaming.
- 27:23when did that peak that people were
- 27:25watching stuff for the most part of the
- 27:27day alltogether? So because this is
- 27:30you're not asking here about I mean
- 27:33viewing figures would be a sort of uh a
- 27:36kind of a culdeac here because um you're
- 27:41not talking about one particular show
- 27:43had a really high viewership and I mean
- 27:45I'm pretty sure that like a Super Bowl
- 27:47quite recently that holds the record for
- 27:50the most people watching simultaneously
- 27:51or the Queen's funeral or something. And
- 27:53so then I think it's much earlier. I
- 27:56think it's I think it's much earlier
- 27:58than the digital revolution.
- 28:02Oh, maybe maybe I don't. Maybe I just
- 28:04think it's the '9s. Maybe I think it's
- 28:06the '90s.
- 28:06>> Okay. Well, that's not a that's not a
- 28:08bad guess because I think that there are
- 28:11two things to consider. One is bulk
- 28:14number of viewers and the other is
- 28:17percentage of available eyeballs
- 28:20watching. M. So look at something like
- 28:23the the finale of the television show
- 28:25MASH,
- 28:26>> right? Okay.
- 28:27>> Okay. That was huge. In fact, it was it
- 28:32was watched by so many people. I'll tell
- 28:33you when did it happen? It happened in
- 28:36>> 80s.
- 28:37>> On February 28th of 1983,
- 28:41the television show, the longunning
- 28:43television show Mash ended and its last
- 28:46episode was a two and a half hour
- 28:47special. Fantastic show. By the way, I
- 28:50think like the writing is just
- 28:52incredible.
- 28:53>> I could sit here and quote MASH to you
- 28:55for the whole rest.
- 28:56>> I know almost nothing about it, right? I
- 28:58don't really know what the cast is. I
- 29:00don't I couldn't pick out anyone who was
- 29:02in it out of a lineup, but I do know
- 29:04what happened in that finale. [laughter]
- 29:07>> Exactly. I mean, that's kind of that's
- 29:09kind of where I think we're going to go
- 29:11in this conversation. You you still are
- 29:14kind of a part of it.
- 29:15>> It infiltrated popular the popular
- 29:17psyche, right? It's and it's still there
- 29:19even though it happened before I before
- 29:21I was born or certainly before I was
- 29:22conscious
- 29:23>> and it's still it's still a really good
- 29:25show. In fact, funny enough, I've never
- 29:27actually talked about this, but when I
- 29:28was first making Vsauce videos in the
- 29:31very early years of Vsauce, I was
- 29:33watching a lot of MASH and a lot of the
- 29:35episode ideas came from things that I
- 29:38was inspired to think about because of
- 29:40MASH. Like there's an episode where
- 29:42Hawkeye Alan Alda creates this like fake
- 29:46person in order to get things like done.
- 29:48He he says, "Oh, you know, I forget who
- 29:50it was, like a sergeant he made up. He's
- 29:51like, "Oh, sergeant said it's okay." And
- 29:53then it turns out that like people need
- 29:55this fake character to exist because it
- 29:57gives them hope. And so he has to stage
- 30:00a whole like death of the sergeant
- 30:03because he can't keep the lie going. But
- 30:04he does he doesn't want to ever tell
- 30:06people that that person didn't exist.
- 30:07And I'm like, "Wow, sometimes there are
- 30:09lies that we need."
- 30:11>> Anyway, I love the show and a lot of
- 30:14other people did because in 1983,
- 30:17so many people tuned in to watch the
- 30:20final episode simultaneously. By the
- 30:22way, this isn't like a thing where they
- 30:23like, "Oh, I'll stream it next week."
- 30:25No, they all had to tune in, stop what
- 30:26they were doing.
- 30:2852%
- 30:31of Americans alive on that day were
- 30:34watching the MASH finale.
- 30:37>> That's incredible. That is incredible.
- 30:39>> That's incredible.
- 30:39>> Yeah.
- 30:40>> To be fair, more people watched the um
- 30:45uh the Chiefs Eagles Super Bowl, uh
- 30:47Super Bowl 59, I believe it was. But
- 30:50that's only because the the American
- 30:52population has gotten so much larger
- 30:54than it was in 1983 that even the most
- 30:57viewed American broadcast is still was
- 31:00still viewed by a smaller percentage of
- 31:04available people than the MASH finale
- 31:06was. Um but then if you look at if you
- 31:10look at the percentage of people
- 31:12watching an individual program, of
- 31:13course it goes down after 1983. There
- 31:16are so many more options. Cable
- 31:19television comes around, home media
- 31:22viewing with, you know, VHS and
- 31:25[clears throat] later DVD becomes a
- 31:27thing. People can timeshift what they
- 31:29watch. They're not all watching it at
- 31:31the same time. Basically, after
- 31:34Seinfeld and ER in the '9s,
- 31:37linear television, where everyone
- 31:39watches together has just plummeted.
- 31:44When was the peak? And and let me
- 31:46describe what I mean by this. By peak I
- 31:49mean there was a t time where if you
- 31:52surveyed people and asked them how many
- 31:53hours do you spend per day watching
- 31:57linear TV a shared storytelling amongst
- 32:01you and your your your your fellow
- 32:04citizens? When did people watch the most
- 32:08linear TV every day?
- 32:10>> You said the 90s and you're wrong.
- 32:12>> I'm wrong. Is it late 80s?
- 32:14>> Nope. Is it later?
- 32:16>> Yep.
- 32:16>> Is it linear TV? Really?
- 32:20>> Yep.
- 32:21>> When?
- 32:22>> 2010.
- 32:23>> No.
- 32:25>> Really?
- 32:26>> Yep.
- 32:26>> Well, keep in mind that we had American
- 32:29Idol
- 32:30>> in the early 2000s. There was a real
- 32:33golden age of television at that time.
- 32:36So, Breaking Bad was a show that a lot
- 32:39of people watched as appointment viewing
- 32:42>> because you couldn't really easily
- 32:44stream it. For the 2010 2011 television
- 32:47season, for the first time in decades,
- 32:51viewership of linear TV was lower.
- 32:54>> And then in 2012, our magic year, it
- 32:57continued going down. So, I could say
- 32:592012 was when it stopped being an
- 33:01aberration and became this is the way
- 33:03it's going. two years in a row now it's
- 33:06dropped and it has dropped ever since.
- 33:08Now we're all watching out of time with
- 33:10each other, out of sync with each other
- 33:12and we have so many more options that
- 33:15that nowadays you can just be like, "Oh,
- 33:18hey, have you heard of um Squirtle
- 33:19Town?"
- 33:20>> And someone's like, "No, I literally
- 33:22have not even heard of that show." And
- 33:23you're like, "Oh, I' I spend every night
- 33:25watching it." And we're we're we're
- 33:27really spread apart. Whereas decades
- 33:29ago, if you just randomly knocked on
- 33:32someone's door, one out of three of them
- 33:34were watching Mary Tyler Moore.
- 33:36>> See, the thing is
- 33:37>> the Cosby show was a thing that you
- 33:39could bring up at work and everyone had
- 33:41watched it literally. But today, if I'm
- 33:44even like, "Hey, so what do you guys
- 33:46think of Succession?"
- 33:48>> More than half of the people are like,
- 33:49"Haven't seen it."
- 33:50>> So, I think I I think about this quite
- 33:52often actually, uh, partly because I
- 33:54still make linear TV. [laughter] I'm
- 33:56clinging on, baby. Well, okay. I think
- 33:58two things about this. One is that um I
- 34:01think some people get quite down on
- 34:02linear TV and like, "Oh, well, no one's
- 34:04watching it. No one's watching it." And
- 34:06actually, I just don't think that that
- 34:08is true because when you compare who is
- 34:12watching linear TV who is watching stuff
- 34:15on the internet, right? It's like vastly
- 34:18different. So, you know, I'll have a
- 34:19program, I'll put a program out on BBC 2
- 34:21or whatever, watching live. Couple of
- 34:24million people will watch it live.
- 34:25Imagine if I did a stream on YouTube.
- 34:29You imagine if I did a YouTube stream
- 34:31and I got two million people logging on
- 34:33to sort of uh to watch. It would be
- 34:36wild. I mean, even the biggest YouTubers
- 34:39like would struggle to pull in numbers
- 34:41like that. So, I think for starters,
- 34:42it's sort of the kind of baseline that
- 34:44you're thinking about when it comes to
- 34:46describing linear TV is always in the
- 34:48past. You know, back to like the past
- 34:50being different to the future and not
- 34:52what else is out there. But the other
- 34:54thing I think though about that idea
- 34:55that all of our um attention is sort of
- 34:57fragmented. There's no single town
- 34:59square anymore. No single sort of
- 35:01cultural touch point that has embedded
- 35:03herself into all of our psyche
- 35:04simultaneously. I think that celebrities
- 35:07are really different to to what they
- 35:09were before. I think there's some people
- 35:12who um 10 years ago, 15 years ago
- 35:15apparently in 2010 would have been
- 35:19household names, right? would have been
- 35:21mega mega mega stars. And now actually,
- 35:25I mean, they're still living the same
- 35:27life, right? They're still making the
- 35:28same shows, still doing the same things,
- 35:30still getting to do all the the stuff,
- 35:32but like they get to live a life that is
- 35:35more private because they're not getting
- 35:37mobbed the entire time. There's not the
- 35:39cultural cut through that that you get
- 35:41in quite the same way.
- 35:43>> Yeah. Oh, definitely. Yeah. It feels
- 35:45like there are fewer Tom Cruises
- 35:50And there are fewer Mel Gibson's and
- 35:54Marlon Brandos and there are a lot more
- 35:56Michael Stevens's.
- 35:58>> Yeah.
- 35:58>> Okay.
- 35:59>> Everyone's become you, Michael.
- 36:01[laughter]
- 36:02>> But people who are like phenomenally
- 36:03well known to a smaller to to to their
- 36:06own group of people. It's not like
- 36:07you're small actually, but you know,
- 36:09>> like when I'm recognized in public, it's
- 36:11by like one one person and their friends
- 36:13are all like who? [laughter]
- 36:14>> And they all have to like learn who I am
- 36:17>> because there was one but that's how
- 36:18fractured they are. Even within the
- 36:20friend group, only one of them knows
- 36:22what Vsauce is. So there's today we've
- 36:25got an enormous amount of like cult
- 36:27celebrities,
- 36:29>> but very few blockbuster
- 36:31monoculture celebrities like a Michael
- 36:34Jackson. Now to be fair, the entire
- 36:37notion of a monoculture is controversial
- 36:40because there are still moments that we
- 36:42all share in some way. I think Taylor
- 36:45Swift is arguably for the for for for a
- 36:47lot of the world someone that we're all
- 36:49familiar with. Look at the launch of
- 36:51Barbie and Oppenheimer. Okay, that was
- 36:54that was a thing we all shared. The
- 36:56Titan submarine imploding or at least
- 36:58disappearing that like brought us all
- 37:01together
- 37:02>> and sports continue to bring us all
- 37:04together. The most viewed podcasts are
- 37:07sporting events. It there's there's
- 37:09something there. I don't even know what
- 37:11it is. Tell us in the comments what you
- 37:12think. Well, what does it mean that it's
- 37:15more like news events that bring us
- 37:18together at the same time? But it used
- 37:20to be fictional stories. It used to be
- 37:23MASH and er and Seinfeld and Friends,
- 37:27and now it's what's going to happen,
- 37:29who's going to win, um who's going to
- 37:32slip up in this political debate. People
- 37:34tuned in to watch the Hillary Trump
- 37:36debate in in huge numbers. agree
- 37:38>> that they don't tune in all together to
- 37:40watch Big Bang Theory.
- 37:42>> See, this is this is the thing. I think
- 37:44I actually think the blockbuster
- 37:45celebrities, the Michael Jacksons, the
- 37:47Taylor Swifts, right? I think that they
- 37:48have always existed throughout history,
- 37:50you know, like Byron or I don't know,
- 37:53Gilgamesh, whatever, like all of these
- 37:54people in history that that have the
- 37:56kind of cut through these mega stars. I
- 37:57don't know why I use that as an example,
- 37:58but anyway, that's a hilar I'm just
- 38:01imagining someone going, "Oh my gosh,
- 38:04Teresa, that's Gilgamesh.
- 38:06quick, let's get a stone carving
- 38:08together. [laughter]
- 38:10>> Yeah. And being like, walk and talk,
- 38:12guys. Walk and talk. But I think it's
- 38:14more like the um the sort of the the
- 38:17sort of people who are who are not mega
- 38:19stars, you know, like Angela Ripen,
- 38:21right? Maybe you don't Angela Rippen is
- 38:23or like Michael Parkinson, right? Like
- 38:26people who were household names um and
- 38:29yet were not I don't think mega stars
- 38:32like ordinary people doing a job in the
- 38:34public sphere. The thing is is that
- 38:35actually going back to your Stonehenge
- 38:37comment from earlier, I do sort of think
- 38:40that what we're doing is returning to a
- 38:43much more natural state of being in
- 38:47compared to the history of humanity,
- 38:49right? Because what we used to do is we
- 38:51used to have little clusters. We used to
- 38:52have little communities and then there'd
- 38:54maybe be a mega star here and there
- 38:56where the news would get real cutth
- 38:57through. You know, a a king dies, that
- 38:59news would get real cut through.
- 39:00Everybody would know about it. maybe
- 39:02something sporting if the equivalent is
- 39:05old wars, right? Wars and football kind
- 39:08of [snorts] simultaneous way to like act
- 39:10out your your natural violence. You'd
- 39:12sort of hear about all of that.
- 39:14>> But but actually this idea of like
- 39:16localized communities is is a very human
- 39:18thing. The only thing is now we are
- 39:20localized by topic, not by ge geography.
- 39:25>> You basically just said my conclusion.
- 39:28>> I'm really sorry.
- 39:29>> No, I love it. I love it because we're
- 39:33so much alike, Hannah. Because yeah, I'
- 39:35I've I've looked into this kind of stuff
- 39:36for years and I just got sick of the
- 39:39whole like our attention spans and we're
- 39:42all just looking at screens and I'm
- 39:43like, I get it, but there's more to it
- 39:45than that. And I think that in a lot of
- 39:47ways we are returning to
- 39:51>> the way we used to be before the modern
- 39:53world happened. [snorts]
- 39:54that not only are you're right we're in
- 39:57smaller groups but also we have in a lot
- 40:01of ways that freedom of association that
- 40:03we lost in the modern world. The dawn of
- 40:06everything fantastic book to read and
- 40:08and dear Jarrett wrote supernormal
- 40:10stimuli um she speaks also about this
- 40:14which is that people used to be way more
- 40:18free in a specific way before land
- 40:22ownership. You're in nomadic groups that
- 40:24are small. If you have a problem with
- 40:26people in your group, you just go
- 40:28[laughter]
- 40:29and in the dawn of everything, this is
- 40:31discussed really deeply. That freedom
- 40:34people had to just do their own thing.
- 40:37And that lasted a long time. I mean,
- 40:38even into the modern world, the the
- 40:40pilgrims were like, "Hey, we want to
- 40:42have church in a different way. There's
- 40:44other land we can go to where you cannot
- 40:46do anything about it."
- 40:47>> See, Europe,
- 40:48>> that's not true anymore. Uh good luck.
- 40:51If you want to go form a new country
- 40:53where you do religion in some way that's
- 40:55completely disallowed by any other
- 40:57government, where are you going to go?
- 41:00>> Today, we almost have that in some
- 41:03different form now where you can say,
- 41:05you know what, I'm really into extreme
- 41:07body modification. Hey, look, I'm
- 41:10already on a forum. I'm already within a
- 41:12subreddit or um a Facebook group where
- 41:16everyone is more like me. and I was able
- 41:19to find them and escape and I can be
- 41:21here and yet um no one can stop me. It
- 41:24doesn't make me feel isolated. So, we've
- 41:27changed.
- 41:27>> You know what's nice about this,
- 41:28Michael, is that um I I don't know
- 41:30whether [laughter]
- 41:32our lovely listeners slash viewers have
- 41:34noticed that we've started doing this
- 41:36thing where you prepare an episode and I
- 41:38have no idea what's coming up and vice
- 41:40versa. I don't know if they've noticed.
- 41:42Um but that idea that I just stole
- 41:43Michael's conclusion was not rehearsed,
- 41:45everybody.
- 41:46>> No, it wasn't. Yeah, we're doing a thing
- 41:48where we I I don't know what Hannah's
- 41:49going to do in in the next episode, but
- 41:52you know, I look forward to it and I
- 41:53will react appropriately.
- 41:56However,
- 41:58even though I think that in a lot of
- 42:00ways social media, the internet, digital
- 42:03lives, our immigration to this like
- 42:07different world, it's it's not a utopia,
- 42:10but it's also not a dystopia. I just
- 42:11think of it as a heterotopia. It's
- 42:14another place. Our immigration to this
- 42:17heterotopia, this other place has given
- 42:21us um new ways to be active, new ways to
- 42:25to to learn about the world and
- 42:27associate with people. So, it's made us
- 42:29more like like more human
- 42:32>> but less humus [snorts]
- 42:36where humus means dirt like the
- 42:38physicality is gone. I can I can share
- 42:42stories with people who think the way I
- 42:44do and I can agree and we can we can um
- 42:48you know commune in a certain sense but
- 42:50I can't smell them. I can't hug them. I
- 42:54can't see the pores on their skin when
- 42:57they just do little microexpressional
- 43:01reactions to what I say. I can't like a
- 43:05lot of my communication with them will
- 43:07be disentrained from time. It'll be, oh,
- 43:10they sent me a message. I'm going to
- 43:11read that when I have time. And I don't
- 43:14know what the consequences of losing
- 43:16that are. But it used to be that not
- 43:19only would you could you say stuff and
- 43:21your body language and and the
- 43:23temperature of the room and all of this
- 43:24was shared between you and who was
- 43:27listening, but it it it also kind of
- 43:30disappeared.
- 43:31>> Like exactly what I said was was only in
- 43:35our memories after it was said. But now
- 43:38what that person on the forum said to me
- 43:39last week, I've got a screenshot of it.
- 43:42It's right there with a time stamp and
- 43:44everything for everyone to see and for
- 43:45me to to look at. That
- 43:49>> that's a big change. And I don't know
- 43:50how I feel about that. I don't know how
- 43:53that makes us different now than of
- 43:56course we were when we were um preodern
- 43:59people.
- 44:01>> But that documentation,
- 44:03it's called the documentality of society
- 44:06is definitely a new thing, not a return.
- 44:10>> What was it you said? more human, less
- 44:12human.
- 44:12>> Humus means um the earth. In fact,
- 44:16that's probably where the word human
- 44:17comes from. It comes from like we are
- 44:19from the earth. We are from dirt, right?
- 44:21We are humus. That's like that a really
- 44:25nice kind of it's a kind of dirt kind of
- 44:27soil.
- 44:27>> Is it related to the chickpea snack or
- 44:29um
- 44:30>> it it might be.
- 44:33>> I wish I wish it didn't sound so much
- 44:34like hummus. Humus is spelled with just
- 44:37one M. [snorts]
- 44:38>> Here's the thing about it, right? I
- 44:40think that's such a good description.
- 44:42>> Sorry, I I just want to interrupt
- 44:43because I need to say this, too. Humis
- 44:46is the Latin word for ground or earth.
- 44:48And so, uh, by by immigrating to these
- 44:52digital heterotopias, we have become
- 44:56more human in the like preodern sense of
- 45:00having the freedom of association in
- 45:02smaller groups. But at the same time,
- 45:04we've lost the grounding and the earth
- 45:07of it, the physicality.
- 45:09See, this is the thing, right? I think
- 45:12that ends up making so many of us so
- 45:15unhappy because because we know I think
- 45:20that doom scrolling that being in these
- 45:22online communities when you're in them,
- 45:25it feels like it's scratching the itch
- 45:27that you need to scratch, right? It's
- 45:28sort of it's doing the thing that our
- 45:30species adapted for. We're a cognitive
- 45:33social species. It's like it's thinking
- 45:35and socializing in this way, but because
- 45:39it's only the mind part, because you are
- 45:42tapping into sort of an alternate, what
- 45:44did you call it? A a different version
- 45:46of reality,
- 45:48>> a heterotopia,
- 45:49>> hetererotopia,
- 45:50>> an other place.
- 45:51>> Because you're tapping into this
- 45:52heterotopia,
- 45:54I think that your body, you know, then
- 45:58ends up realizing that it's missing
- 46:00something. You know, all these tech bros
- 46:02are talking now about like, oh, touching
- 46:04grass, right? And and they sort of say
- 46:06it in a very flippant way, but you know
- 46:07what? I think touching the earth, right?
- 46:11Physically touching the earth, I
- 46:13actually think there's something in it.
- 46:14And I think that that's something that
- 46:16um you can't replicate in a digital
- 46:19world.
- 46:20>> I I completely agree. And so I'm going
- 46:22to make a prediction. I think that we
- 46:24will see a lot more in-person
- 46:29association in the future within our
- 46:31lifetimes. It's mainly going to be
- 46:33accomplished by some huge technological
- 46:36innovation in travel. It'll probably be
- 46:38something like, oh yeah, we found a way
- 46:40to not just take an airplane, but
- 46:42literally go suborbital and and be able
- 46:45to go from, you know, New Zealand to
- 46:47London in like half an hour. Then people
- 46:50will be able to say, "Hey, I'm really
- 46:52into this one really specific thing or I
- 46:54like this one kind of specific book. I
- 46:56can that that community that loves that
- 46:58can all get physically together and we
- 47:01can interrupt each other and hear each
- 47:03other's voices and be embodied
- 47:06together." I think that's going to
- 47:08happen in our lifetime. I also think
- 47:10that linear entertainment is going to
- 47:14come back and this is this is it's not
- 47:17going to come back and replace um uh
- 47:19streaming you know uh video on demand
- 47:22but I think it'll come back and this is
- 47:24based purely on the fact that um I was
- 47:26in LA recently in a house where I wasn't
- 47:29logged into any of my streaming services
- 47:31and I had to watch TubeB and I had to
- 47:33watch logged out YouTube where I where I
- 47:36didn't have my premium account so ads
- 47:38were appearing
- 47:39And I actually came to love the
- 47:42commercial breaks. And I even made a
- 47:45rule that I can't pause because that
- 47:47wasn't the way things were when I was a
- 47:49kid. I'm like, I'm going to have
- 47:50commercial breaks and I'm not going to
- 47:51be able to pause it. And the connection
- 47:55it made between me and the program was
- 47:57really strange. I had never been so
- 47:59committed to something. I couldn't pause
- 48:01it and look at my phone. Um, if I needed
- 48:04to go to the bathroom or get a snack, I
- 48:06had to wait for the commercial break. It
- 48:10felt like me and the and the story were
- 48:13together as opposed to I'm in control of
- 48:15you. To not have control made me so much
- 48:19more vulnerable and present for the
- 48:22show. I don't know. I I loved it in a
- 48:24way that I think we're going to all
- 48:28embrace.
- 48:29>> You, Michael, are an optimist. [snorts]
- 48:32[laughter]
- 48:33I love the idea. My concern is that that
- 48:36the the exact opposite might happen that
- 48:38rather than people changing their
- 48:40geography to get with the other people
- 48:42they like, I [laughter]
- 48:45I I rather fear that that people may
- 48:48decide that the people they don't like
- 48:50can't share their geography. [laughter]
- 48:53I'm talking civil war. Anyway, let's um
- 48:55one of those two. One of those two.
- 48:57>> One of those two. Exactly. It's going to
- 48:59be one of those two. And I have an
- 49:01unfortunate piece of evidence that kind
- 49:02of supports what you just said. Go
- 49:04ahead.
- 49:04>> And it's the fact that we we are doing
- 49:07this. We are geographically sort of
- 49:09relocating ourselves because that has
- 49:10become easier to do along ideological
- 49:13lines. And in 2012, 50% of Americans,
- 49:19and ever since then it's gone up, 50% of
- 49:21Americans found themselves living in a
- 49:23county that voted for one presidential
- 49:27candidate over the other by 20 points or
- 49:29more. They're called landslide counties.
- 49:31So, we stopped living
- 49:33>> surrounded by a diversity of people that
- 49:35we kind of had to learn to live with and
- 49:37also like kind of made our own beliefs
- 49:39stronger because we were having to
- 49:40coexist with people who disagreed with
- 49:42them.
- 49:43>> That is eroding away. And I don't know
- 49:46how we solve that because yeah, if I can
- 49:48get together with people that I agree
- 49:49with, who's going to force me to to get
- 49:52a little bit of diversity now and then
- 49:54and get around people who really just
- 49:56don't understand the movies that I like,
- 49:57do not have the same values as me.
- 50:00>> Yeah.
- 50:00>> I'll say the thing that really made my
- 50:02whole 2012 project fall apart was that I
- 50:05really hoped that political polarization
- 50:09somehow like really took off in 2012,
- 50:13but it just didn't. 2012 has there's
- 50:16nothing special about polarization in
- 50:182012. I'll tell you though, it really
- 50:21really took over American society in
- 50:252003.
- 50:26>> Okay.
- 50:27>> So, for for for a long time, Pew
- 50:29Research has been doing this American
- 50:31values survey. It's 48 questions about
- 50:34what you value, uh what's the role of
- 50:37family, the role of government, all
- 50:38these things. and they would track how
- 50:41different people's values were based on
- 50:45their education, their income, their
- 50:48race, their religiosity. When they
- 50:50started doing this in the 80s, all the
- 50:52way from then until 2003, the number one
- 50:55predictor of a value difference in
- 50:57America was race,
- 50:59>> right?
- 50:59>> But in 2003, that changed. And suddenly
- 51:02the biggest predictor that you were
- 51:04going to have different values than
- 51:05someone was what political party you
- 51:07preferred.
- 51:08>> Uh-huh. M is definitely the case.
- 51:10>> That was big.
- 51:11>> And then when they surveyed again in
- 51:142012, the difference was astronomical.
- 51:17It used to be that they were all still
- 51:19pretty clumped, but political party
- 51:21preference was the top. Now, every race,
- 51:24income, education, gender, they're all
- 51:26different by maybe two, three percentage
- 51:28points. Political party, 30%age point
- 51:32difference. I mean, it's it's huge. And
- 51:35so, yeah, something is is still going on
- 51:39and I don't know how that's going to
- 51:40work with the way we consume information
- 51:44together or apart, if it's going to get
- 51:46better or worse.
- 51:47>> The one thing I've seen recently that
- 51:49actually does make me feel quite
- 51:50positive about that is um some evidence
- 51:53around the way polarization is changing
- 51:57large language models. So you've had
- 51:59this era, the 2012 being the tipping
- 52:02point of people on social media, of
- 52:04people finding their own individual
- 52:05communities of of of these bubbles
- 52:08happening, of people spiraling down into
- 52:10more and more and more extreme content.
- 52:12And people were really concerned that if
- 52:14you were talking to large language
- 52:15models, you end up getting the exact
- 52:17same effect. But actually, and there's
- 52:20like the evidence is really emerging on
- 52:22this, but it's it it's looking pretty
- 52:24robust that actually you get the exact
- 52:27opposite effect that people when they
- 52:30are talking to a large language model,
- 52:31not only do they not feel judged or or
- 52:34sort of insulted or looked down on
- 52:36because of their political views, but
- 52:38actually they end up uh asking the
- 52:41questions that they want to ask. And it
- 52:45appears that it's nudging people from
- 52:47both extremes by the way not from one
- 52:48extreme but from both extremes slightly
- 52:51more together than we were before. And
- 52:54it's an effect also actually sorry
- 52:56forgive me because I can't remember the
- 52:57name of the author but there was one
- 52:58study really looked amazing which is
- 53:00where they sat people with quite extreme
- 53:02views down and then they had a
- 53:04conversation with the large language
- 53:04model and they changed their opinion but
- 53:07not only that they went back and spoke
- 53:08to them again a few weeks later and
- 53:11their opinions had remained softened
- 53:13from from earlier.
- 53:14>> We'll we'll we'll do a whole episode
- 53:17because I know exactly what you're
- 53:18talking about. have had this experience
- 53:20and I've seen it from other people where
- 53:23if they talk to someone a a human they
- 53:25disagree with
- 53:27>> they're easy they're able to just
- 53:28psychologically say there's something
- 53:30wrong with you.
- 53:31>> Yeah.
- 53:31>> But if if a language model is is I mean
- 53:34it can be tuned to do the opposite. It
- 53:35can just say you're right and let's
- 53:37let's exacerbate your current feelings.
- 53:39It provides that necessary friction for
- 53:43us to really shape out what it is we
- 53:45really believe. We do get pushed into a
- 53:48more reasonable perspective that that
- 53:51that is aware of his own subjectivity
- 53:53and that we're, you know, that not
- 53:55everyone agrees with us. So gosh,
- 53:58there'll definitely be a role played
- 53:59there. I think in a in a way people look
- 54:02at AI as being just like so smart. these
- 54:05LLMs they they think they they think
- 54:07that they are like
- 54:09>> omnisient basically almost to a fault
- 54:12where someone will say oh well I asked
- 54:15chat GPT and it didn't say that that's
- 54:17true and it's like oh my gosh but it's
- 54:19wrong
- 54:20>> um however they just trust it they don't
- 54:22think it has a personality or ulterior
- 54:24motives they just think that it's like
- 54:27either right or wrong I don't know
- 54:29that's going to be a significant
- 54:30influence on this whole topic in the
- 54:33future
- 54:34>> let's let's definitely do do an episode
- 54:35on that one. But I think you know what I
- 54:37I end up being persuaded. I am persuaded
- 54:39by your arguments here. I think 2012 was
- 54:41a turning point. I think that the world
- 54:43as we knew it did end in 2012. I agree
- 54:46with you.
- 54:47>> And a whole new world began. I mean,
- 54:49look, I'll end with this. I'll say in
- 54:512012, Facebook went public. All right?
- 54:54So, social media became this like ma
- 54:56very mainstream not private thing. Also,
- 55:00what else started in 2012? Tinder. Okay.
- 55:04I think I think it's it's certainly true
- 55:07that 2012 stands out as an important
- 55:10year for this migration to digital
- 55:13heterotopias, but the process has been
- 55:16uh a slow one that's happened over time,
- 55:18and we still don't really know where
- 55:20it's taking us. I think it's taking us
- 55:22together,
- 55:23>> but whether it does that or takes us
- 55:26apart
- 55:28in bad ways is completely up to us.
- 55:33>> Amazing. Like this is this isn't a great
- 55:35like bumper sticker slogan, but we kind
- 55:37of need both. We need to be a part, but
- 55:42also apart.
- 55:43>> We need the freedom to escape, but we
- 55:46also need to be forced into friction and
- 55:49disagreements. So, if we keep that in
- 55:52mind, I think it'll guide us well.
- 55:55>> Okay. Okay. Well, um I'm just writing
- 55:57down your predictions here for um for
- 55:58the future and we will see if they um
- 56:00see if they come true in the next um
- 56:02Back to
- 56:03>> That's a lot of time.
- 56:04>> That's a lot of time. We got to watch
- 56:05>> sometime in the next 394 years. We'll
- 56:08see what happens.
- 56:08>> We'll see what happens. All right. Well,
- 56:10thank you very much for [laughter] for
- 56:11as ever for joining us. Send us your
- 56:13thoughts, your your ideas to the rest of
- 56:15[email protected] and we'll see you
- 56:17next time.
- 56:18>> See you then. Right.
- 56:20[music]
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