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It Wasn't A Hoax After All — Transcript

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  1. 0:00Hannah, do you remember all the fear
  2. 0:02around the world ending in 2012?
  3. 0:05>> I mean, I wouldn't say it was
  4. 0:06particularly prevalent in my community,
  5. 0:08but I mean, there's always sort of
  6. 0:10people getting a bit concerned, aren't
  7. 0:12they?
  8. 0:12>> Yeah, they're always concerned about
  9. 0:13things, but the 2012 one really stuck
  10. 0:16out. There were great memes. It became a
  11. 0:18whole thing. Like, General Motors made
  12. 0:21commercials where their Silverados drove
  13. 0:23around in post-apocalyptic places. And
  14. 0:26the Jello Company made commercials that
  15. 0:28aired here in America. Not here. I'm in
  16. 0:30New Zealand. But they aired commercials
  17. 0:32in America where a team of people made a
  18. 0:35sacrifice of Jello- pudding to the Mayan
  19. 0:37gods to stop the end of the world from
  20. 0:40happening.
  21. 0:40>> Remind me what was the big concern? How
  22. 0:42were people worried it was going to end?
  23. 0:44>> So supposedly
  24. 0:46on December 21st, 2012, the Mayan
  25. 0:51calendar would end. And so the Mayans,
  26. 0:55they built this calendar that was really
  27. 0:57mathematically very interesting because
  28. 1:00it's so old. It felt kind of magical.
  29. 1:03And if you looked at it uh well, if you
  30. 1:07didn't look at it very closely, you
  31. 1:09could claim that it ended
  32. 1:12in 2012. So what did they know that we
  33. 1:15don't? Is the end of the world coming?
  34. 1:17And like it could be pinpointed to the
  35. 1:1921st of December, 2012. Well,
  36. 1:21>> it was a smart civilization. They knew
  37. 1:23some stuff.
  38. 1:24>> They did, but they didn't know when the
  39. 1:26world was going to end because as we all
  40. 1:28know now, the world did not end in 2012.
  41. 1:33But what today's episode presupposes is
  42. 1:37maybe it did. [gasps]
  43. 1:40[music]
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  75. 2:51iscience.
  76. 2:58What a cliffhanger.
  77. 3:00>> [laughter]
  78. 3:00>> All right. So, first of all, let's talk
  79. 3:01about the the origin of the entire thing
  80. 3:05in the first place. I moved to London in
  81. 3:072012. All right. So, we were both in the
  82. 3:09same country at that time. We were both
  83. 3:11in the UK. And I remember everyone
  84. 3:13buzzing about it, but it was sort of a
  85. 3:15joke. Um, there there were books and
  86. 3:17music. There were entire albums that
  87. 3:19were all themed around the end of the
  88. 3:20world is happening.
  89. 3:22>> I even have a belt buckle. I bought a
  90. 3:24belt buckle off of a street vendor in
  91. 3:26London that says 2012 into the world. I
  92. 3:29don't have it with me. I wish I did. I I
  93. 3:32will I will send you a photo of it. I
  94. 3:34thought, okay, either this is a great
  95. 3:36way to say goodbye to the universe or
  96. 3:38it's going to be really funny next year.
  97. 3:41[laughter]
  98. 3:42And of course, I didn't really believe
  99. 3:44the world was going to end. But here's
  100. 3:46here's where it all began. The Mayan
  101. 3:49civilization
  102. 3:50existed in Meso America in the Yucatan
  103. 3:53Peninsula. From there all the way
  104. 3:56southwest to the Pacific Ocean from like
  105. 3:592000 BC all the way to 1697.
  106. 4:04In 1697 they all decided, "Yeah, this
  107. 4:07was pretty good. Let's move somewhere
  108. 4:09else." Just kidding. The Spanish Empire
  109. 4:11colonized the Mesoamerican region. There
  110. 4:14was a lot of fighting and bad things and
  111. 4:16the last Mayan city fell in 1697.
  112. 4:20>> And the Spanish, the Spanish had steel,
  113. 4:22of course, which we've spoken about
  114. 4:23before while the Mayans were fighting
  115. 4:25with obsidian.
  116. 4:26>> The You're right. The Mayans did not
  117. 4:28have steel, but they did have a really
  118. 4:30cool calendar. To be fair, it may not
  119. 4:32have completely been theirs. It may have
  120. 4:35come from the Olme who preceded them
  121. 4:37that were kind of in the little I I keep
  122. 4:40thinking of it as the armpit of Meso
  123. 4:42America, but it's not at all. It's
  124. 4:44actually like the top of the foot of
  125. 4:47Mexico
  126. 4:48anyway.
  127. 4:49>> Like it's like the c the crook of the
  128. 4:51elbow maybe.
  129. 4:52>> Well, no. It's more like it's if Mexico
  130. 4:55is my arm.
  131. 4:56>> Yeah. Make world maps with your body. My
  132. 4:58god.
  133. 4:58>> And you've got like the Tabasco down
  134. 5:02here, the Yucatan Peninsula up here.
  135. 5:04Theme were here, the Mayans were here.
  136. 5:06They were chilling out. Look at all of
  137. 5:08them.
  138. 5:08>> Can I just say surprisingly beefy guns
  139. 5:11there, Michael? I enjoyed that. Are you
  140. 5:13if this surprises you, I don't know what
  141. 5:15your expectations for me were, but the
  142. 5:18point is Mayan mythology stated that the
  143. 5:21gods created three other worlds before
  144. 5:24this one.
  145. 5:25>> And this one was good, so they kept it.
  146. 5:28But the first three they didn't like.
  147. 5:30And the third world, the last one before
  148. 5:33this one began, lasted 13 boktunes. A
  149. 5:38boon was a unit of time that the Mayans
  150. 5:41created that lasted 394 years
  151. 5:44approximately. So 13 of them were 5,125
  152. 5:50years more or less. You know the the we
  153. 5:53if you if you've watched the podcast for
  154. 5:55a while, you know that we've talked
  155. 5:56about time and calendars and how no one
  156. 5:59really knows what time it is. But people
  157. 6:01who wanted to predict the end of the
  158. 6:04world, they certainly were confident.
  159. 6:05And they said, "Now wait a second. If if
  160. 6:08the previous world lasted 13 bok tunes,
  161. 6:12then maybe this one will only last that
  162. 6:14long as well." And as it turns out, the
  163. 6:18the Mayan uh creation stories give a
  164. 6:21creation date for the world, which in
  165. 6:23the Gregorian calendar was the 11th of
  166. 6:27August, 3,114
  167. 6:29BC.
  168. 6:30>> I feel like there's a lot of that
  169. 6:32[laughter] are that raises a lot of
  170. 6:34questions. the idea that it's like
  171. 6:35actually on the 11th of August very
  172. 6:37specific there just all of creation came
  173. 6:40into being you know where was the first
  174. 6:42how what happened
  175. 6:43>> well that's the that's what's so great
  176. 6:45about the Mayan calendar it was like
  177. 6:47really specific it was base 20 they
  178. 6:50discussed dates not just by saying oh
  179. 6:54you know in the beginning or uh a
  180. 6:57thousand days is a year to the Lord they
  181. 7:00just said things like here's this exact
  182. 7:02number and you can do the math with it
  183. 7:04and Oh, wow. Okay. So, the world began
  184. 7:06on August 11th, 3,114 BC. If this fourth
  185. 7:12world lasts as long as the the one
  186. 7:15before it, then it should last 5,125
  187. 7:19years, which means it will end on the
  188. 7:2121st of December, 2012.
  189. 7:25Now,
  190. 7:25>> in a lot of ways,
  191. 7:26>> no,
  192. 7:27>> in a lot of ways, I think that it would
  193. 7:28have been a good time for the world to
  194. 7:30end. certainly if you're British, you
  195. 7:31know, it was um the Olympics had just
  196. 7:34been held in Britain. We'd had the uh
  197. 7:37the Diamond Jubilee that year as well of
  198. 7:40of of Elizabeth. It was uh our economy
  199. 7:43[clears throat] was doing all right, was
  200. 7:45sort of recovering from from from the
  201. 7:47financial crash. It was before Brexit
  202. 7:49came along. I think that was when that
  203. 7:52was really the glory days. That was
  204. 7:53really that was really when we peaked. I
  205. 7:55got a dog, you know. That was
  206. 7:58>> Oh, no. Really? Well, yeah. I mean, I I
  207. 8:00I completely agree. And so, I feel
  208. 8:02really fortunate that I moved to the UK
  209. 8:05in 2012. Like, I remember flying in and
  210. 8:09I I I got to Heathrow and it was full of
  211. 8:11people wearing purple suits who were
  212. 8:14there to help me.
  213. 8:15>> They they told me exactly what train to
  214. 8:17take and cuz they were they were they
  215. 8:20were there for all the tourists coming
  216. 8:21in for the Olympics. And I got to go to
  217. 8:23some Olympic events and there was all
  218. 8:25the excitement around the Diamond
  219. 8:26Jubilee. It was really really great. But
  220. 8:28hold on a second. Did the Mayans
  221. 8:31actually say that this world, the fourth
  222. 8:33world, ours will only last 13 bok tunes
  223. 8:38like the one before? They never did.
  224. 8:40They never ever did. But in 1966, a guy
  225. 8:45named Michael D. Stevens, no, Michael D.
  226. 8:50Co. Michael D. Stevens is me. I just
  227. 8:53wanted to say it was really cool to
  228. 8:54read.
  229. 8:55>> What does the D stand for?
  230. 8:56>> Mine stands for David. Oh,
  231. 8:59>> I sort of desperately wanted it to be
  232. 9:01something really unusual.
  233. 9:02>> But you know what? I I actually asked
  234. 9:04>> danger. That's what it should have been.
  235. 9:06>> I Googled myself yesterday, funny
  236. 9:09enough, and Google's AI Gemini like
  237. 9:12tried to answer my question and it said,
  238. 9:13"Oh yeah, Michael Stevens from Vsauce."
  239. 9:15And then in parenthesis, Michael J.
  240. 9:17Stevens and I'm like, "No, no, no. What?
  241. 9:20I'm not Michael J. Stevens. Where are
  242. 9:22you getting that?"
  243. 9:23>> I um I think you should change it.
  244. 9:25change your name to Michael Danger
  245. 9:28Stevens. I think that's what the D
  246. 9:30should stand for.
  247. 9:31>> I think I won't because Michael David
  248. 9:34Stevens is an anagram of I'm the cave
  249. 9:40devil's sand.
  250. 9:42You can take all the letters in my name
  251. 9:44and rearrange it to that sentence.
  252. 9:46>> That's good. And
  253. 9:47>> that's good.
  254. 9:47>> Michael Danger Stevens, I haven't
  255. 9:49checked, but it's probably not as cool.
  256. 9:52Yeah,
  257. 9:52>> you can't spell cave devils with with
  258. 9:54only one B. Come on, Hannah.
  259. 9:56>> I know.
  260. 9:56>> Um, so sorry, carry on. Okay, Michael D.
  261. 10:00Co., go on.
  262. 10:01>> Yeah, Michael D. Co. So, in 1966, he
  263. 10:05wrote in his book, The Maya, quote,
  264. 10:08"There is a suggestion that Armageddon
  265. 10:11would overtake the degenerate peoples of
  266. 10:13the world and all creation on the final
  267. 10:15day of the 13th boon. Thus, our present
  268. 10:19universe would be annihilated when the
  269. 10:21great cycle of the long count reaches
  270. 10:23completion.
  271. 10:25And people read that and it kind of grew
  272. 10:29in popularity as like a thing people
  273. 10:31knew. The X-Files did an episode about
  274. 10:33it and it started getting referenced in
  275. 10:36songs and I think people kind of thought
  276. 10:39it sounded cool and decided not to look
  277. 10:42any deeper into it because there was no
  278. 10:44suggestion from the Mayan at all that
  279. 10:48our current world would be only exactly
  280. 10:5013 boon long. In fact, if you look at
  281. 10:54what they wrote, uh you can find that
  282. 10:56they talk about dates way far in the
  283. 10:59future. They talk about things that
  284. 11:01happened in the year 4000 and so on. Um,
  285. 11:04in fact, their entire culture was very
  286. 11:06much about looking for promises of
  287. 11:09continuation
  288. 11:10that things were going to keep going.
  289. 11:13They were definitely not looking for the
  290. 11:15end, which is like a kind of more of a
  291. 11:17um a more recent or or western
  292. 11:19obsession. Ooh, the end of the world.
  293. 11:22When's that going to come? I think it's
  294. 11:23going to come soon. Oo, that's exciting.
  295. 11:25And that, you know, we we globbed on to
  296. 11:27that. I I love that idea, too, because I
  297. 11:30think it made me think about Stonehinge
  298. 11:32and how if it helped people
  299. 11:37notice the winter solstice,
  300. 11:40that was a really
  301. 11:43powerful thing to observe because every
  302. 11:46day for the last few months, the days
  303. 11:48have been getting shorter and shorter.
  304. 11:50the sun is spending less and less time
  305. 11:53shining on you. And that could be
  306. 11:55terrifying
  307. 11:56if you were an early human. But then
  308. 11:59there's this day where it's like, oh,
  309. 12:02this was the it's going to get better
  310. 12:04from now on.
  311. 12:04>> The time
  312. 12:05>> the sun is going to be up longer
  313. 12:07tomorrow,
  314. 12:09>> you know, hallelujah. They wouldn't have
  315. 12:10said hallelujah, but they would have
  316. 12:11said whatever. You know, it would could
  317. 12:13have been really exciting. And so, I
  318. 12:15mean,
  319. 12:15>> I suddenly realized I suddenly realized
  320. 12:17I don't know nearly enough about
  321. 12:18Stonehenge. Is it I know that it's sort
  322. 12:21of about the the solstice and sort of
  323. 12:22paganism and so on, but what happens?
  324. 12:25How does it how does it mark the the
  325. 12:27winter solstice?
  326. 12:28>> I'm not sure there's any agreement
  327. 12:30completely on this, but it might be that
  328. 12:32some of the stones align with the sun on
  329. 12:36that day. Of course, daytoday the sun's
  330. 12:38position in the sky at the same time is,
  331. 12:41you know, not that different. It all
  332. 12:44adds up to something pretty significant.
  333. 12:46But I don't think there's enough of a
  334. 12:48consensus on exactly why Stonehenge was
  335. 12:51made. It probably had multiple purposes
  336. 12:54over time. But if we imagine that it was
  337. 12:58related at any in any way to to
  338. 13:01observing, marking, or predicting cycles
  339. 13:04in in astronomy, then it kind of makes
  340. 13:06sense. They're like celebrating the
  341. 13:09cycles, not the ends, not the
  342. 13:11apocalypse. And and that I think is what
  343. 13:14the Mayans were doing too.
  344. 13:15>> I really like that idea actually that
  345. 13:17for for almost all of human history,
  346. 13:20time hasn't been this linear thing. We
  347. 13:24haven't seen it as like you're moving
  348. 13:26forwards. We currently have this insane
  349. 13:28obsession with the future in a way that
  350. 13:31people just didn't. Exactly as you
  351. 13:33described it was cyclical, right? Birth
  352. 13:35and death, spring and summer, you know,
  353. 13:37night and day. Uh and I think that
  354. 13:40actually especially when death was so
  355. 13:42much more a regular part of life. Um I
  356. 13:45think that actually it's really easy to
  357. 13:48get trapped into the modern way of
  358. 13:49thinking. But that wasn't true. Right.
  359. 13:51Just people did not think about time as
  360. 13:54as a linear thing.
  361. 13:56>> That's right. It is a historical anomaly
  362. 13:58to think of time so linearly and to
  363. 14:01think about time as a thing that
  364. 14:04contains a past that is different that
  365. 14:07is a foreign country. That is an
  366. 14:09incredibly modern idea. And it's not
  367. 14:12even hard to see why. It wasn't even
  368. 14:14that long ago that the tools you used
  369. 14:16every day were exactly the same tools
  370. 14:19your grandparents used. M but today the
  371. 14:22tools, the technology, the television
  372. 14:24shows that my Gen X wife watched
  373. 14:28>> are completely alien to millennial me.
  374. 14:31>> Like it's we may as well be from
  375. 14:33different planets and we're not that
  376. 14:36different in age. Whereas it used to be
  377. 14:38that like you just had the cycles of
  378. 14:39seasons and you always cut the wheat the
  379. 14:42same way. You traveled at the same
  380. 14:44speeds. explosion in change that marked,
  381. 14:47ooh, the past is was really different
  382. 14:49and the future therefore will be really
  383. 14:51different. That's really a modern idea.
  384. 14:53And so, of course, in 1966, you've got
  385. 14:56people writing about, oh, the end of the
  386. 14:58world. It was predicted and it became
  387. 15:01this huge thing. And then nothing
  388. 15:04happened. [laughter]
  389. 15:06>> Nothing happened.
  390. 15:08>> The world continues to exist and it has
  391. 15:10been for 14 years since.
  392. 15:14But in another way, I think there's an
  393. 15:17argument to be made that the world did
  394. 15:19end in 2012 or at least a new world
  395. 15:23began, a fifth world. And here's here's
  396. 15:27the evidence I have to support this.
  397. 15:29>> Okay?
  398. 15:30>> No, the the Earth is still here. Humans
  399. 15:33did not go extinct. But the world before
  400. 15:382012 was a very different one than the
  401. 15:41world since. This is an extraordinary
  402. 15:43claim, Michael. This is going to require
  403. 15:45extraordinary evidence.
  404. 15:46>> It does. And spoiler alert, I don't have
  405. 15:49it. [laughter] In fact, this entire this
  406. 15:52entire project was an exercise in biased
  407. 15:55researching and uh confirmation bias.
  408. 15:59You're like, okay, how can I somehow
  409. 16:02prove that 2012 was a special year? Some
  410. 16:05of them are pretty convincing. others. I
  411. 16:07just I tried to finagle the way I was
  412. 16:10wording it to make 2012 work. But I
  413. 16:12think it's really I think it's really
  414. 16:13interesting to see how this all happens.
  415. 16:15>> Okay. So So you you've started backwards
  416. 16:17here. Basically, you've started with I
  417. 16:19want to I want to prove that the world
  418. 16:21ended in 2012. What evidence can I
  419. 16:23collect? Okay. This is great. This is I
  420. 16:25like this as as a sort of psychological
  421. 16:27experiment in in confirmation of bias.
  422. 16:28This is good. Great.
  423. 16:29>> Exactly. It's great because first of
  424. 16:31all, what do you do? You can Google
  425. 16:33search um significant events in 2012 or
  426. 16:37statistics that make 2012 look important
  427. 16:40and you find a bunch. Google doesn't say
  428. 16:44well it's not any more important than
  429. 16:45any other year. No, it goes you wanted
  430. 16:48that. Here you go. And so you're
  431. 16:50immediately getting confirmation of
  432. 16:52exactly what you want to find.
  433. 16:54>> So I think some of these are actually
  434. 16:56pretty legit. For example, when was it
  435. 17:01in the United States and the UK that we
  436. 17:04crossed the threshold where the majority
  437. 17:07of people had a smartphone?
  438. 17:11>> Right? That is a new era.
  439. 17:13>> Not when were smartphones invented. When
  440. 17:15did it become if not having one meant
  441. 17:17you were in the minority? We we had
  442. 17:20moved to a world where the majority the
  443. 17:22norm is having a smartphone.
  444. 17:24>> Wait, what year did they come out? What
  445. 17:25year were they released? It depends on
  446. 17:27how you define a smartphone.
  447. 17:29>> Let's say let's say iPhone. Let's say
  448. 17:31the iPhone.
  449. 17:32>> The the first iPhone was announced in
  450. 17:34January of 2007.
  451. 17:36>> Okay. So, it comes out in 2007.
  452. 17:40More than half. H.
  453. 17:44[snorts]
  454. 17:45I mean, look, the point here is that
  455. 17:462012 is the turning point, right? So,
  456. 17:48I'm going to guess 2012.
  457. 17:50>> You're right. You are exactly correct.
  458. 17:53That's incredible that it took 5 years
  459. 17:55for that to happen.
  460. 17:56>> It took five years. I mean, when you
  461. 17:59look at these kind of statistics, you
  462. 18:00notice that there are there's a lot of
  463. 18:02people who adopt quickly. And if you're
  464. 18:04a young person, especially, it's kind of
  465. 18:07everyone, you know, but there are
  466. 18:08especially older people that adopt
  467. 18:10things so much more slowly. It does take
  468. 18:13longer than you think for things that
  469. 18:14feel ubiquitous to actually even become
  470. 18:16a majority thing. So in 2012,
  471. 18:20smartphone penetration crossed that 50%
  472. 18:23mark. Different question, when in what
  473. 18:27year
  474. 18:29were half of Americans and Brits on
  475. 18:32social media? At least one platform.
  476. 18:34[sighs]
  477. 18:36Okay, let's think. Right. So Facebook
  478. 18:39was started in like 2002, I think 2003,
  479. 18:44round about then. Yeah, I joined in
  480. 18:472004.
  481. 18:49>> Yeah, something like that. Me too.
  482. 18:50>> Because I was a college student and it
  483. 18:52was only available to us.
  484. 18:53>> Hey, me too. Same.
  485. 18:56>> What was some of the early social
  486. 18:57networks?
  487. 18:58>> There was Friends Reunited. Remember
  488. 19:00that one?
  489. 19:00>> Facebook was founded in 2004.
  490. 19:02>> Founded in 2004, right? Okay. Um,
  491. 19:05>> in fact, in fact, not to brag, but I'm
  492. 19:08pretty sure I'm like Facebook user
  493. 19:10number 9,000 or something. I'm not even
  494. 19:13kidding. Um because I it started in
  495. 19:172004. I entered college in 2004 and you
  496. 19:20needed a not only aedu email address but
  497. 19:23you needed to be in college at one of
  498. 19:25just a few institutions to get in and I
  499. 19:27went to Chicago which was included. So I
  500. 19:31joined and yeah a few years ago I was
  501. 19:34able to look this up. Maybe you still
  502. 19:35can. You can look up your actual number
  503. 19:38of when you joined and I was I was
  504. 19:40definitely like under 20,000.
  505. 19:43>> That's pretty cool. That's pretty cool.
  506. 19:44>> That was pretty cool. When do you think
  507. 19:47the majority of people, so more than
  508. 19:49half of Americans and Brits were at
  509. 19:52least on one social media platform? I'm
  510. 19:54also including MySpace.
  511. 19:56>> So I think here I think it's I mean it's
  512. 19:59not 2012, is it? Is it 2012?
  513. 20:02>> It's 2012.
  514. 20:05>> Okay. So as you can see this is this is
  515. 20:08an inflection point. This is a a a
  516. 20:11threshold being crossed. No, social
  517. 20:14media and smartphones didn't start in
  518. 20:162012, but it became the norm. It became
  519. 20:19the world that we lived in now. You
  520. 20:21couldn't say it was a minority or a
  521. 20:23niche thing anymore. All right. But then
  522. 20:26here's something different. At what
  523. 20:28point did digital media sales surpass
  524. 20:33physical media sales? Are we talking
  525. 20:35here about sort of movies,
  526. 20:38songs, that kind of thing?
  527. 20:40>> Yeah, we're talking about buying songs,
  528. 20:43movies, any kind of multimedia
  529. 20:45digitally, either, you know, one off or
  530. 20:47through a subscription. When did that in
  531. 20:49total bulk dollars surpass physical
  532. 20:52media sales, DVDs, CDs?
  533. 20:54>> Michael, is it 2012?
  534. 20:56>> It's 2012.
  535. 20:57>> I'm noticing a pattern going on here,
  536. 21:00right?
  537. 21:00>> We immigrated to the digital world.
  538. 21:03>> Wow. slowly over time, but it became
  539. 21:06where most of us were in 2012.
  540. 21:09>> Wow.
  541. 21:10>> Side note, most of us, by us, I mean
  542. 21:13people in the Western world.
  543. 21:14>> Sure.
  544. 21:15>> Okay. This is actually a really fun
  545. 21:17statistic. I I'd like to see what you
  546. 21:18what you think. It might be the case
  547. 21:20that half of Americans had a smartphone
  548. 21:23by 2012. When did half of the humans on
  549. 21:27the planet Earth have a cell phone, a
  550. 21:30smartphone?
  551. 21:32So the thing is is that actually I think
  552. 21:34it probably happened quite quickly. So I
  553. 21:36mean I've spent quite a lot of time in
  554. 21:39uh Kenya for example and the thing about
  555. 21:41um subsaharan Africa is they sort of
  556. 21:43leapfrogged
  557. 21:45um technology you know like they may not
  558. 21:49have had credit cards but they did have
  559. 21:52mobile money right mobile phones and and
  560. 21:55I think smartphones too are are I think
  561. 21:57way more prevalent than you might
  562. 21:59expect. I I have a feeling in the back
  563. 22:01of my mind there's a statistic which is
  564. 22:03more people around the world have access
  565. 22:06to a smartphone than to a than to a
  566. 22:08toilet.
  567. 22:08>> The way I'd heard it was that more
  568. 22:10humans on earth own a smartphone than a
  569. 22:12toothbrush.
  570. 22:14>> And in many ways a smartphone is just
  571. 22:16how you connect not only with other
  572. 22:19people uh for your own safety but also
  573. 22:21for work.
  574. 22:22>> But um a toothbrush is kind of like you
  575. 22:25know you can get by in the modern world
  576. 22:27without a toothbrush.
  577. 22:28>> Agree. before you can get away with not
  578. 22:31having internet connectivity. And for a
  579. 22:33lot of the world, a smartphone is
  580. 22:35internet connectivity. They don't have
  581. 22:36like a computer room or a big gaming PC
  582. 22:38or something or even a laptop.
  583. 22:41>> Smartphones are so much more portable.
  584. 22:44But when was it that the entirety of the
  585. 22:47human population
  586. 22:49alive was
  587. 22:52majority smartphone owners? It has
  588. 22:54happened.
  589. 22:55>> I reckon later than the western world. I
  590. 22:57reckon 20
  591. 23:0116 18
  592. 23:03>> later
  593. 23:03>> is it? Go on.
  594. 23:05>> 2023.
  595. 23:07>> Really?
  596. 23:08>> Yeah.
  597. 23:09>> Wow. That is interesting. The 2023 was
  598. 23:12the halfway point and now more people
  599. 23:14have smartphones than toothbrushes.
  600. 23:16>> Yeah.
  601. 23:16>> Wow. That is a steep curve.
  602. 23:18>> Now social media became a majority
  603. 23:21thing. And this this one's almost more
  604. 23:23important to me because it feels like
  605. 23:26Okay. Yeah. having a smartphone. What do
  606. 23:27you do with it though? Maybe you just
  607. 23:29text people. But when it comes to
  608. 23:31actually belonging to an online social
  609. 23:35network,
  610. 23:36>> when did the human population cross 50%.
  611. 23:4050% of us, more than half of us were
  612. 23:42suddenly living part-time
  613. 23:45online in social networks on the
  614. 23:47internet.
  615. 23:52So I do know that there was a point when
  616. 23:54Facebook uh was running out of customers
  617. 23:57running they were sort of chasing growth
  618. 23:59because it goes back to what you were
  619. 24:00saying about the the sort of obsession
  620. 24:02with time as a linear thing that the
  621. 24:04future should be different from the
  622. 24:05past. Um and so they started adopting
  623. 24:09this strategy of essentially uh creating
  624. 24:13internet connectivity in places like
  625. 24:16subsaran Africa purely so so that they
  626. 24:19can get new customers. They were like if
  627. 24:21we invest in the infrastructure more
  628. 24:23customers will be there. There's more
  629. 24:24eyeballs. Facebook can be the the
  630. 24:26homepage of the internet essentially. Um
  631. 24:29so I know that that's what they were
  632. 24:31deliberately doing.
  633. 24:34And I think if there was sort of an
  634. 24:35aggressive drive for it. So it happened
  635. 24:37in 2012 for the Western world. Social
  636. 24:40media. Do you know what? I think it's
  637. 24:41later than the smartphone thing. I think
  638. 24:43it's I think it's like [snorts] 2024 is
  639. 24:47my guess.
  640. 24:48>> It was before 50% smartphone
  641. 24:51penetration. Yeah. 2020.
  642. 24:53>> Wow.
  643. 24:54>> Wow.
  644. 24:55>> When that kind of makes sense because
  645. 24:57you don't need a smartphone to be on
  646. 24:59social media. You can you can have a
  647. 25:00Facebook account that you only access
  648. 25:02once a week in an internet cafe.
  649. 25:04>> Yeah, true.
  650. 25:04>> So So yeah, 2020 is when we estimate
  651. 25:08that
  652. 25:09>> our species became a majority part-time
  653. 25:12online superorganism.
  654. 25:16Now, those facts are cool, but they kind
  655. 25:18of like show just how shaky my whole the
  656. 25:20world as we knew it ended in 2012
  657. 25:23argument is that I have to be like,
  658. 25:24well, if you don't count everyone, if
  659. 25:26you just count uh uh the United Kingdom
  660. 25:29and America, 2012 comes out to be a
  661. 25:31special date. But that's fine. Today,
  662. 25:34we're we're just we're just yapping.
  663. 25:37Okay. I I'm I'm okay with this though
  664. 25:39because I think on these on these topics
  665. 25:41that you're describing essentially it's
  666. 25:44like there
  667. 25:47it's an unstoppable train and I think
  668. 25:50that the biggest pins fall like you know
  669. 25:53when America falls with a new technology
  670. 25:56often the rest of the world will come
  671. 25:58with it just it's sort of a matter of
  672. 26:00time. I'm with you. I I I'm okay. I'm
  673. 26:02okay with the fact that this is like
  674. 26:04this is a really key turning point. I
  675. 26:06you've persuaded me. My confirmation
  676. 26:08bias says yes.
  677. 26:09>> All right. One more question on this
  678. 26:11topic and it is when do you think it was
  679. 26:13the case that we crossed a threshold
  680. 26:17where more than half of Americans got
  681. 26:21their news digitally?
  682. 26:26>> Is it 2012? [laughter]
  683. 26:28>> It's 2012. Yeah. Now, that means that
  684. 26:32they may have just been reading the New
  685. 26:34York Times, but they were reading it
  686. 26:36digitally
  687. 26:38>> online. It doesn't mean that they were
  688. 26:39getting it all from social media. That
  689. 26:41didn't happen until later. In fact, I
  690. 26:42don't even know it's still a majority uh
  691. 26:44yet. But yeah, it was a huge it was a
  692. 26:47huge jump. Okay. So, so we could
  693. 26:49actually go on and on with little
  694. 26:51statistics like that. The last one I
  695. 26:52wanted to mention doesn't really fit,
  696. 26:55but it's so close. I'm going to put
  697. 26:57another log on my fire while you think
  698. 26:59about this because now you know the
  699. 27:00answer is not 2012. When was peak
  700. 27:05viewership of linear television? Here's
  701. 27:09what I mean. Watching things on a screen
  702. 27:11that were being broadcast to you that
  703. 27:14you were watching at the same time as
  704. 27:16everyone else. So that means cable
  705. 27:18television counts. That means broadcast
  706. 27:21television counts but not streaming.
  707. 27:23when did that peak that people were
  708. 27:25watching stuff for the most part of the
  709. 27:27day alltogether? So because this is
  710. 27:30you're not asking here about I mean
  711. 27:33viewing figures would be a sort of uh a
  712. 27:36kind of a culdeac here because um you're
  713. 27:41not talking about one particular show
  714. 27:43had a really high viewership and I mean
  715. 27:45I'm pretty sure that like a Super Bowl
  716. 27:47quite recently that holds the record for
  717. 27:50the most people watching simultaneously
  718. 27:51or the Queen's funeral or something. And
  719. 27:53so then I think it's much earlier. I
  720. 27:56think it's I think it's much earlier
  721. 27:58than the digital revolution.
  722. 28:02Oh, maybe maybe I don't. Maybe I just
  723. 28:04think it's the '9s. Maybe I think it's
  724. 28:06the '90s.
  725. 28:06>> Okay. Well, that's not a that's not a
  726. 28:08bad guess because I think that there are
  727. 28:11two things to consider. One is bulk
  728. 28:14number of viewers and the other is
  729. 28:17percentage of available eyeballs
  730. 28:20watching. M. So look at something like
  731. 28:23the the finale of the television show
  732. 28:25MASH,
  733. 28:26>> right? Okay.
  734. 28:27>> Okay. That was huge. In fact, it was it
  735. 28:32was watched by so many people. I'll tell
  736. 28:33you when did it happen? It happened in
  737. 28:36>> 80s.
  738. 28:37>> On February 28th of 1983,
  739. 28:41the television show, the longunning
  740. 28:43television show Mash ended and its last
  741. 28:46episode was a two and a half hour
  742. 28:47special. Fantastic show. By the way, I
  743. 28:50think like the writing is just
  744. 28:52incredible.
  745. 28:53>> I could sit here and quote MASH to you
  746. 28:55for the whole rest.
  747. 28:56>> I know almost nothing about it, right? I
  748. 28:58don't really know what the cast is. I
  749. 29:00don't I couldn't pick out anyone who was
  750. 29:02in it out of a lineup, but I do know
  751. 29:04what happened in that finale. [laughter]
  752. 29:07>> Exactly. I mean, that's kind of that's
  753. 29:09kind of where I think we're going to go
  754. 29:11in this conversation. You you still are
  755. 29:14kind of a part of it.
  756. 29:15>> It infiltrated popular the popular
  757. 29:17psyche, right? It's and it's still there
  758. 29:19even though it happened before I before
  759. 29:21I was born or certainly before I was
  760. 29:22conscious
  761. 29:23>> and it's still it's still a really good
  762. 29:25show. In fact, funny enough, I've never
  763. 29:27actually talked about this, but when I
  764. 29:28was first making Vsauce videos in the
  765. 29:31very early years of Vsauce, I was
  766. 29:33watching a lot of MASH and a lot of the
  767. 29:35episode ideas came from things that I
  768. 29:38was inspired to think about because of
  769. 29:40MASH. Like there's an episode where
  770. 29:42Hawkeye Alan Alda creates this like fake
  771. 29:46person in order to get things like done.
  772. 29:48He he says, "Oh, you know, I forget who
  773. 29:50it was, like a sergeant he made up. He's
  774. 29:51like, "Oh, sergeant said it's okay." And
  775. 29:53then it turns out that like people need
  776. 29:55this fake character to exist because it
  777. 29:57gives them hope. And so he has to stage
  778. 30:00a whole like death of the sergeant
  779. 30:03because he can't keep the lie going. But
  780. 30:04he does he doesn't want to ever tell
  781. 30:06people that that person didn't exist.
  782. 30:07And I'm like, "Wow, sometimes there are
  783. 30:09lies that we need."
  784. 30:11>> Anyway, I love the show and a lot of
  785. 30:14other people did because in 1983,
  786. 30:17so many people tuned in to watch the
  787. 30:20final episode simultaneously. By the
  788. 30:22way, this isn't like a thing where they
  789. 30:23like, "Oh, I'll stream it next week."
  790. 30:25No, they all had to tune in, stop what
  791. 30:26they were doing.
  792. 30:2852%
  793. 30:31of Americans alive on that day were
  794. 30:34watching the MASH finale.
  795. 30:37>> That's incredible. That is incredible.
  796. 30:39>> That's incredible.
  797. 30:39>> Yeah.
  798. 30:40>> To be fair, more people watched the um
  799. 30:45uh the Chiefs Eagles Super Bowl, uh
  800. 30:47Super Bowl 59, I believe it was. But
  801. 30:50that's only because the the American
  802. 30:52population has gotten so much larger
  803. 30:54than it was in 1983 that even the most
  804. 30:57viewed American broadcast is still was
  805. 31:00still viewed by a smaller percentage of
  806. 31:04available people than the MASH finale
  807. 31:06was. Um but then if you look at if you
  808. 31:10look at the percentage of people
  809. 31:12watching an individual program, of
  810. 31:13course it goes down after 1983. There
  811. 31:16are so many more options. Cable
  812. 31:19television comes around, home media
  813. 31:22viewing with, you know, VHS and
  814. 31:25[clears throat] later DVD becomes a
  815. 31:27thing. People can timeshift what they
  816. 31:29watch. They're not all watching it at
  817. 31:31the same time. Basically, after
  818. 31:34Seinfeld and ER in the '9s,
  819. 31:37linear television, where everyone
  820. 31:39watches together has just plummeted.
  821. 31:44When was the peak? And and let me
  822. 31:46describe what I mean by this. By peak I
  823. 31:49mean there was a t time where if you
  824. 31:52surveyed people and asked them how many
  825. 31:53hours do you spend per day watching
  826. 31:57linear TV a shared storytelling amongst
  827. 32:01you and your your your your fellow
  828. 32:04citizens? When did people watch the most
  829. 32:08linear TV every day?
  830. 32:10>> You said the 90s and you're wrong.
  831. 32:12>> I'm wrong. Is it late 80s?
  832. 32:14>> Nope. Is it later?
  833. 32:16>> Yep.
  834. 32:16>> Is it linear TV? Really?
  835. 32:20>> Yep.
  836. 32:21>> When?
  837. 32:22>> 2010.
  838. 32:23>> No.
  839. 32:25>> Really?
  840. 32:26>> Yep.
  841. 32:26>> Well, keep in mind that we had American
  842. 32:29Idol
  843. 32:30>> in the early 2000s. There was a real
  844. 32:33golden age of television at that time.
  845. 32:36So, Breaking Bad was a show that a lot
  846. 32:39of people watched as appointment viewing
  847. 32:42>> because you couldn't really easily
  848. 32:44stream it. For the 2010 2011 television
  849. 32:47season, for the first time in decades,
  850. 32:51viewership of linear TV was lower.
  851. 32:54>> And then in 2012, our magic year, it
  852. 32:57continued going down. So, I could say
  853. 32:592012 was when it stopped being an
  854. 33:01aberration and became this is the way
  855. 33:03it's going. two years in a row now it's
  856. 33:06dropped and it has dropped ever since.
  857. 33:08Now we're all watching out of time with
  858. 33:10each other, out of sync with each other
  859. 33:12and we have so many more options that
  860. 33:15that nowadays you can just be like, "Oh,
  861. 33:18hey, have you heard of um Squirtle
  862. 33:19Town?"
  863. 33:20>> And someone's like, "No, I literally
  864. 33:22have not even heard of that show." And
  865. 33:23you're like, "Oh, I' I spend every night
  866. 33:25watching it." And we're we're we're
  867. 33:27really spread apart. Whereas decades
  868. 33:29ago, if you just randomly knocked on
  869. 33:32someone's door, one out of three of them
  870. 33:34were watching Mary Tyler Moore.
  871. 33:36>> See, the thing is
  872. 33:37>> the Cosby show was a thing that you
  873. 33:39could bring up at work and everyone had
  874. 33:41watched it literally. But today, if I'm
  875. 33:44even like, "Hey, so what do you guys
  876. 33:46think of Succession?"
  877. 33:48>> More than half of the people are like,
  878. 33:49"Haven't seen it."
  879. 33:50>> So, I think I I think about this quite
  880. 33:52often actually, uh, partly because I
  881. 33:54still make linear TV. [laughter] I'm
  882. 33:56clinging on, baby. Well, okay. I think
  883. 33:58two things about this. One is that um I
  884. 34:01think some people get quite down on
  885. 34:02linear TV and like, "Oh, well, no one's
  886. 34:04watching it. No one's watching it." And
  887. 34:06actually, I just don't think that that
  888. 34:08is true because when you compare who is
  889. 34:12watching linear TV who is watching stuff
  890. 34:15on the internet, right? It's like vastly
  891. 34:18different. So, you know, I'll have a
  892. 34:19program, I'll put a program out on BBC 2
  893. 34:21or whatever, watching live. Couple of
  894. 34:24million people will watch it live.
  895. 34:25Imagine if I did a stream on YouTube.
  896. 34:29You imagine if I did a YouTube stream
  897. 34:31and I got two million people logging on
  898. 34:33to sort of uh to watch. It would be
  899. 34:36wild. I mean, even the biggest YouTubers
  900. 34:39like would struggle to pull in numbers
  901. 34:41like that. So, I think for starters,
  902. 34:42it's sort of the kind of baseline that
  903. 34:44you're thinking about when it comes to
  904. 34:46describing linear TV is always in the
  905. 34:48past. You know, back to like the past
  906. 34:50being different to the future and not
  907. 34:52what else is out there. But the other
  908. 34:54thing I think though about that idea
  909. 34:55that all of our um attention is sort of
  910. 34:57fragmented. There's no single town
  911. 34:59square anymore. No single sort of
  912. 35:01cultural touch point that has embedded
  913. 35:03herself into all of our psyche
  914. 35:04simultaneously. I think that celebrities
  915. 35:07are really different to to what they
  916. 35:09were before. I think there's some people
  917. 35:12who um 10 years ago, 15 years ago
  918. 35:15apparently in 2010 would have been
  919. 35:19household names, right? would have been
  920. 35:21mega mega mega stars. And now actually,
  921. 35:25I mean, they're still living the same
  922. 35:27life, right? They're still making the
  923. 35:28same shows, still doing the same things,
  924. 35:30still getting to do all the the stuff,
  925. 35:32but like they get to live a life that is
  926. 35:35more private because they're not getting
  927. 35:37mobbed the entire time. There's not the
  928. 35:39cultural cut through that that you get
  929. 35:41in quite the same way.
  930. 35:43>> Yeah. Oh, definitely. Yeah. It feels
  931. 35:45like there are fewer Tom Cruises
  932. 35:50And there are fewer Mel Gibson's and
  933. 35:54Marlon Brandos and there are a lot more
  934. 35:56Michael Stevens's.
  935. 35:58>> Yeah.
  936. 35:58>> Okay.
  937. 35:59>> Everyone's become you, Michael.
  938. 36:01[laughter]
  939. 36:02>> But people who are like phenomenally
  940. 36:03well known to a smaller to to to their
  941. 36:06own group of people. It's not like
  942. 36:07you're small actually, but you know,
  943. 36:09>> like when I'm recognized in public, it's
  944. 36:11by like one one person and their friends
  945. 36:13are all like who? [laughter]
  946. 36:14>> And they all have to like learn who I am
  947. 36:17>> because there was one but that's how
  948. 36:18fractured they are. Even within the
  949. 36:20friend group, only one of them knows
  950. 36:22what Vsauce is. So there's today we've
  951. 36:25got an enormous amount of like cult
  952. 36:27celebrities,
  953. 36:29>> but very few blockbuster
  954. 36:31monoculture celebrities like a Michael
  955. 36:34Jackson. Now to be fair, the entire
  956. 36:37notion of a monoculture is controversial
  957. 36:40because there are still moments that we
  958. 36:42all share in some way. I think Taylor
  959. 36:45Swift is arguably for the for for for a
  960. 36:47lot of the world someone that we're all
  961. 36:49familiar with. Look at the launch of
  962. 36:51Barbie and Oppenheimer. Okay, that was
  963. 36:54that was a thing we all shared. The
  964. 36:56Titan submarine imploding or at least
  965. 36:58disappearing that like brought us all
  966. 37:01together
  967. 37:02>> and sports continue to bring us all
  968. 37:04together. The most viewed podcasts are
  969. 37:07sporting events. It there's there's
  970. 37:09something there. I don't even know what
  971. 37:11it is. Tell us in the comments what you
  972. 37:12think. Well, what does it mean that it's
  973. 37:15more like news events that bring us
  974. 37:18together at the same time? But it used
  975. 37:20to be fictional stories. It used to be
  976. 37:23MASH and er and Seinfeld and Friends,
  977. 37:27and now it's what's going to happen,
  978. 37:29who's going to win, um who's going to
  979. 37:32slip up in this political debate. People
  980. 37:34tuned in to watch the Hillary Trump
  981. 37:36debate in in huge numbers. agree
  982. 37:38>> that they don't tune in all together to
  983. 37:40watch Big Bang Theory.
  984. 37:42>> See, this is this is the thing. I think
  985. 37:44I actually think the blockbuster
  986. 37:45celebrities, the Michael Jacksons, the
  987. 37:47Taylor Swifts, right? I think that they
  988. 37:48have always existed throughout history,
  989. 37:50you know, like Byron or I don't know,
  990. 37:53Gilgamesh, whatever, like all of these
  991. 37:54people in history that that have the
  992. 37:56kind of cut through these mega stars. I
  993. 37:57don't know why I use that as an example,
  994. 37:58but anyway, that's a hilar I'm just
  995. 38:01imagining someone going, "Oh my gosh,
  996. 38:04Teresa, that's Gilgamesh.
  997. 38:06quick, let's get a stone carving
  998. 38:08together. [laughter]
  999. 38:10>> Yeah. And being like, walk and talk,
  1000. 38:12guys. Walk and talk. But I think it's
  1001. 38:14more like the um the sort of the the
  1002. 38:17sort of people who are who are not mega
  1003. 38:19stars, you know, like Angela Ripen,
  1004. 38:21right? Maybe you don't Angela Rippen is
  1005. 38:23or like Michael Parkinson, right? Like
  1006. 38:26people who were household names um and
  1007. 38:29yet were not I don't think mega stars
  1008. 38:32like ordinary people doing a job in the
  1009. 38:34public sphere. The thing is is that
  1010. 38:35actually going back to your Stonehenge
  1011. 38:37comment from earlier, I do sort of think
  1012. 38:40that what we're doing is returning to a
  1013. 38:43much more natural state of being in
  1014. 38:47compared to the history of humanity,
  1015. 38:49right? Because what we used to do is we
  1016. 38:51used to have little clusters. We used to
  1017. 38:52have little communities and then there'd
  1018. 38:54maybe be a mega star here and there
  1019. 38:56where the news would get real cutth
  1020. 38:57through. You know, a a king dies, that
  1021. 38:59news would get real cut through.
  1022. 39:00Everybody would know about it. maybe
  1023. 39:02something sporting if the equivalent is
  1024. 39:05old wars, right? Wars and football kind
  1025. 39:08of [snorts] simultaneous way to like act
  1026. 39:10out your your natural violence. You'd
  1027. 39:12sort of hear about all of that.
  1028. 39:14>> But but actually this idea of like
  1029. 39:16localized communities is is a very human
  1030. 39:18thing. The only thing is now we are
  1031. 39:20localized by topic, not by ge geography.
  1032. 39:25>> You basically just said my conclusion.
  1033. 39:28>> I'm really sorry.
  1034. 39:29>> No, I love it. I love it because we're
  1035. 39:33so much alike, Hannah. Because yeah, I'
  1036. 39:35I've I've looked into this kind of stuff
  1037. 39:36for years and I just got sick of the
  1038. 39:39whole like our attention spans and we're
  1039. 39:42all just looking at screens and I'm
  1040. 39:43like, I get it, but there's more to it
  1041. 39:45than that. And I think that in a lot of
  1042. 39:47ways we are returning to
  1043. 39:51>> the way we used to be before the modern
  1044. 39:53world happened. [snorts]
  1045. 39:54that not only are you're right we're in
  1046. 39:57smaller groups but also we have in a lot
  1047. 40:01of ways that freedom of association that
  1048. 40:03we lost in the modern world. The dawn of
  1049. 40:06everything fantastic book to read and
  1050. 40:08and dear Jarrett wrote supernormal
  1051. 40:10stimuli um she speaks also about this
  1052. 40:14which is that people used to be way more
  1053. 40:18free in a specific way before land
  1054. 40:22ownership. You're in nomadic groups that
  1055. 40:24are small. If you have a problem with
  1056. 40:26people in your group, you just go
  1057. 40:28[laughter]
  1058. 40:29and in the dawn of everything, this is
  1059. 40:31discussed really deeply. That freedom
  1060. 40:34people had to just do their own thing.
  1061. 40:37And that lasted a long time. I mean,
  1062. 40:38even into the modern world, the the
  1063. 40:40pilgrims were like, "Hey, we want to
  1064. 40:42have church in a different way. There's
  1065. 40:44other land we can go to where you cannot
  1066. 40:46do anything about it."
  1067. 40:47>> See, Europe,
  1068. 40:48>> that's not true anymore. Uh good luck.
  1069. 40:51If you want to go form a new country
  1070. 40:53where you do religion in some way that's
  1071. 40:55completely disallowed by any other
  1072. 40:57government, where are you going to go?
  1073. 41:00>> Today, we almost have that in some
  1074. 41:03different form now where you can say,
  1075. 41:05you know what, I'm really into extreme
  1076. 41:07body modification. Hey, look, I'm
  1077. 41:10already on a forum. I'm already within a
  1078. 41:12subreddit or um a Facebook group where
  1079. 41:16everyone is more like me. and I was able
  1080. 41:19to find them and escape and I can be
  1081. 41:21here and yet um no one can stop me. It
  1082. 41:24doesn't make me feel isolated. So, we've
  1083. 41:27changed.
  1084. 41:27>> You know what's nice about this,
  1085. 41:28Michael, is that um I I don't know
  1086. 41:30whether [laughter]
  1087. 41:32our lovely listeners slash viewers have
  1088. 41:34noticed that we've started doing this
  1089. 41:36thing where you prepare an episode and I
  1090. 41:38have no idea what's coming up and vice
  1091. 41:40versa. I don't know if they've noticed.
  1092. 41:42Um but that idea that I just stole
  1093. 41:43Michael's conclusion was not rehearsed,
  1094. 41:45everybody.
  1095. 41:46>> No, it wasn't. Yeah, we're doing a thing
  1096. 41:48where we I I don't know what Hannah's
  1097. 41:49going to do in in the next episode, but
  1098. 41:52you know, I look forward to it and I
  1099. 41:53will react appropriately.
  1100. 41:56However,
  1101. 41:58even though I think that in a lot of
  1102. 42:00ways social media, the internet, digital
  1103. 42:03lives, our immigration to this like
  1104. 42:07different world, it's it's not a utopia,
  1105. 42:10but it's also not a dystopia. I just
  1106. 42:11think of it as a heterotopia. It's
  1107. 42:14another place. Our immigration to this
  1108. 42:17heterotopia, this other place has given
  1109. 42:21us um new ways to be active, new ways to
  1110. 42:25to to learn about the world and
  1111. 42:27associate with people. So, it's made us
  1112. 42:29more like like more human
  1113. 42:32>> but less humus [snorts]
  1114. 42:36where humus means dirt like the
  1115. 42:38physicality is gone. I can I can share
  1116. 42:42stories with people who think the way I
  1117. 42:44do and I can agree and we can we can um
  1118. 42:48you know commune in a certain sense but
  1119. 42:50I can't smell them. I can't hug them. I
  1120. 42:54can't see the pores on their skin when
  1121. 42:57they just do little microexpressional
  1122. 43:01reactions to what I say. I can't like a
  1123. 43:05lot of my communication with them will
  1124. 43:07be disentrained from time. It'll be, oh,
  1125. 43:10they sent me a message. I'm going to
  1126. 43:11read that when I have time. And I don't
  1127. 43:14know what the consequences of losing
  1128. 43:16that are. But it used to be that not
  1129. 43:19only would you could you say stuff and
  1130. 43:21your body language and and the
  1131. 43:23temperature of the room and all of this
  1132. 43:24was shared between you and who was
  1133. 43:27listening, but it it it also kind of
  1134. 43:30disappeared.
  1135. 43:31>> Like exactly what I said was was only in
  1136. 43:35our memories after it was said. But now
  1137. 43:38what that person on the forum said to me
  1138. 43:39last week, I've got a screenshot of it.
  1139. 43:42It's right there with a time stamp and
  1140. 43:44everything for everyone to see and for
  1141. 43:45me to to look at. That
  1142. 43:49>> that's a big change. And I don't know
  1143. 43:50how I feel about that. I don't know how
  1144. 43:53that makes us different now than of
  1145. 43:56course we were when we were um preodern
  1146. 43:59people.
  1147. 44:01>> But that documentation,
  1148. 44:03it's called the documentality of society
  1149. 44:06is definitely a new thing, not a return.
  1150. 44:10>> What was it you said? more human, less
  1151. 44:12human.
  1152. 44:12>> Humus means um the earth. In fact,
  1153. 44:16that's probably where the word human
  1154. 44:17comes from. It comes from like we are
  1155. 44:19from the earth. We are from dirt, right?
  1156. 44:21We are humus. That's like that a really
  1157. 44:25nice kind of it's a kind of dirt kind of
  1158. 44:27soil.
  1159. 44:27>> Is it related to the chickpea snack or
  1160. 44:29um
  1161. 44:30>> it it might be.
  1162. 44:33>> I wish I wish it didn't sound so much
  1163. 44:34like hummus. Humus is spelled with just
  1164. 44:37one M. [snorts]
  1165. 44:38>> Here's the thing about it, right? I
  1166. 44:40think that's such a good description.
  1167. 44:42>> Sorry, I I just want to interrupt
  1168. 44:43because I need to say this, too. Humis
  1169. 44:46is the Latin word for ground or earth.
  1170. 44:48And so, uh, by by immigrating to these
  1171. 44:52digital heterotopias, we have become
  1172. 44:56more human in the like preodern sense of
  1173. 45:00having the freedom of association in
  1174. 45:02smaller groups. But at the same time,
  1175. 45:04we've lost the grounding and the earth
  1176. 45:07of it, the physicality.
  1177. 45:09See, this is the thing, right? I think
  1178. 45:12that ends up making so many of us so
  1179. 45:15unhappy because because we know I think
  1180. 45:20that doom scrolling that being in these
  1181. 45:22online communities when you're in them,
  1182. 45:25it feels like it's scratching the itch
  1183. 45:27that you need to scratch, right? It's
  1184. 45:28sort of it's doing the thing that our
  1185. 45:30species adapted for. We're a cognitive
  1186. 45:33social species. It's like it's thinking
  1187. 45:35and socializing in this way, but because
  1188. 45:39it's only the mind part, because you are
  1189. 45:42tapping into sort of an alternate, what
  1190. 45:44did you call it? A a different version
  1191. 45:46of reality,
  1192. 45:48>> a heterotopia,
  1193. 45:49>> hetererotopia,
  1194. 45:50>> an other place.
  1195. 45:51>> Because you're tapping into this
  1196. 45:52heterotopia,
  1197. 45:54I think that your body, you know, then
  1198. 45:58ends up realizing that it's missing
  1199. 46:00something. You know, all these tech bros
  1200. 46:02are talking now about like, oh, touching
  1201. 46:04grass, right? And and they sort of say
  1202. 46:06it in a very flippant way, but you know
  1203. 46:07what? I think touching the earth, right?
  1204. 46:11Physically touching the earth, I
  1205. 46:13actually think there's something in it.
  1206. 46:14And I think that that's something that
  1207. 46:16um you can't replicate in a digital
  1208. 46:19world.
  1209. 46:20>> I I completely agree. And so I'm going
  1210. 46:22to make a prediction. I think that we
  1211. 46:24will see a lot more in-person
  1212. 46:29association in the future within our
  1213. 46:31lifetimes. It's mainly going to be
  1214. 46:33accomplished by some huge technological
  1215. 46:36innovation in travel. It'll probably be
  1216. 46:38something like, oh yeah, we found a way
  1217. 46:40to not just take an airplane, but
  1218. 46:42literally go suborbital and and be able
  1219. 46:45to go from, you know, New Zealand to
  1220. 46:47London in like half an hour. Then people
  1221. 46:50will be able to say, "Hey, I'm really
  1222. 46:52into this one really specific thing or I
  1223. 46:54like this one kind of specific book. I
  1224. 46:56can that that community that loves that
  1225. 46:58can all get physically together and we
  1226. 47:01can interrupt each other and hear each
  1227. 47:03other's voices and be embodied
  1228. 47:06together." I think that's going to
  1229. 47:08happen in our lifetime. I also think
  1230. 47:10that linear entertainment is going to
  1231. 47:14come back and this is this is it's not
  1232. 47:17going to come back and replace um uh
  1233. 47:19streaming you know uh video on demand
  1234. 47:22but I think it'll come back and this is
  1235. 47:24based purely on the fact that um I was
  1236. 47:26in LA recently in a house where I wasn't
  1237. 47:29logged into any of my streaming services
  1238. 47:31and I had to watch TubeB and I had to
  1239. 47:33watch logged out YouTube where I where I
  1240. 47:36didn't have my premium account so ads
  1241. 47:38were appearing
  1242. 47:39And I actually came to love the
  1243. 47:42commercial breaks. And I even made a
  1244. 47:45rule that I can't pause because that
  1245. 47:47wasn't the way things were when I was a
  1246. 47:49kid. I'm like, I'm going to have
  1247. 47:50commercial breaks and I'm not going to
  1248. 47:51be able to pause it. And the connection
  1249. 47:55it made between me and the program was
  1250. 47:57really strange. I had never been so
  1251. 47:59committed to something. I couldn't pause
  1252. 48:01it and look at my phone. Um, if I needed
  1253. 48:04to go to the bathroom or get a snack, I
  1254. 48:06had to wait for the commercial break. It
  1255. 48:10felt like me and the and the story were
  1256. 48:13together as opposed to I'm in control of
  1257. 48:15you. To not have control made me so much
  1258. 48:19more vulnerable and present for the
  1259. 48:22show. I don't know. I I loved it in a
  1260. 48:24way that I think we're going to all
  1261. 48:28embrace.
  1262. 48:29>> You, Michael, are an optimist. [snorts]
  1263. 48:32[laughter]
  1264. 48:33I love the idea. My concern is that that
  1265. 48:36the the exact opposite might happen that
  1266. 48:38rather than people changing their
  1267. 48:40geography to get with the other people
  1268. 48:42they like, I [laughter]
  1269. 48:45I I rather fear that that people may
  1270. 48:48decide that the people they don't like
  1271. 48:50can't share their geography. [laughter]
  1272. 48:53I'm talking civil war. Anyway, let's um
  1273. 48:55one of those two. One of those two.
  1274. 48:57>> One of those two. Exactly. It's going to
  1275. 48:59be one of those two. And I have an
  1276. 49:01unfortunate piece of evidence that kind
  1277. 49:02of supports what you just said. Go
  1278. 49:04ahead.
  1279. 49:04>> And it's the fact that we we are doing
  1280. 49:07this. We are geographically sort of
  1281. 49:09relocating ourselves because that has
  1282. 49:10become easier to do along ideological
  1283. 49:13lines. And in 2012, 50% of Americans,
  1284. 49:19and ever since then it's gone up, 50% of
  1285. 49:21Americans found themselves living in a
  1286. 49:23county that voted for one presidential
  1287. 49:27candidate over the other by 20 points or
  1288. 49:29more. They're called landslide counties.
  1289. 49:31So, we stopped living
  1290. 49:33>> surrounded by a diversity of people that
  1291. 49:35we kind of had to learn to live with and
  1292. 49:37also like kind of made our own beliefs
  1293. 49:39stronger because we were having to
  1294. 49:40coexist with people who disagreed with
  1295. 49:42them.
  1296. 49:43>> That is eroding away. And I don't know
  1297. 49:46how we solve that because yeah, if I can
  1298. 49:48get together with people that I agree
  1299. 49:49with, who's going to force me to to get
  1300. 49:52a little bit of diversity now and then
  1301. 49:54and get around people who really just
  1302. 49:56don't understand the movies that I like,
  1303. 49:57do not have the same values as me.
  1304. 50:00>> Yeah.
  1305. 50:00>> I'll say the thing that really made my
  1306. 50:02whole 2012 project fall apart was that I
  1307. 50:05really hoped that political polarization
  1308. 50:09somehow like really took off in 2012,
  1309. 50:13but it just didn't. 2012 has there's
  1310. 50:16nothing special about polarization in
  1311. 50:182012. I'll tell you though, it really
  1312. 50:21really took over American society in
  1313. 50:252003.
  1314. 50:26>> Okay.
  1315. 50:27>> So, for for for a long time, Pew
  1316. 50:29Research has been doing this American
  1317. 50:31values survey. It's 48 questions about
  1318. 50:34what you value, uh what's the role of
  1319. 50:37family, the role of government, all
  1320. 50:38these things. and they would track how
  1321. 50:41different people's values were based on
  1322. 50:45their education, their income, their
  1323. 50:48race, their religiosity. When they
  1324. 50:50started doing this in the 80s, all the
  1325. 50:52way from then until 2003, the number one
  1326. 50:55predictor of a value difference in
  1327. 50:57America was race,
  1328. 50:59>> right?
  1329. 50:59>> But in 2003, that changed. And suddenly
  1330. 51:02the biggest predictor that you were
  1331. 51:04going to have different values than
  1332. 51:05someone was what political party you
  1333. 51:07preferred.
  1334. 51:08>> Uh-huh. M is definitely the case.
  1335. 51:10>> That was big.
  1336. 51:11>> And then when they surveyed again in
  1337. 51:142012, the difference was astronomical.
  1338. 51:17It used to be that they were all still
  1339. 51:19pretty clumped, but political party
  1340. 51:21preference was the top. Now, every race,
  1341. 51:24income, education, gender, they're all
  1342. 51:26different by maybe two, three percentage
  1343. 51:28points. Political party, 30%age point
  1344. 51:32difference. I mean, it's it's huge. And
  1345. 51:35so, yeah, something is is still going on
  1346. 51:39and I don't know how that's going to
  1347. 51:40work with the way we consume information
  1348. 51:44together or apart, if it's going to get
  1349. 51:46better or worse.
  1350. 51:47>> The one thing I've seen recently that
  1351. 51:49actually does make me feel quite
  1352. 51:50positive about that is um some evidence
  1353. 51:53around the way polarization is changing
  1354. 51:57large language models. So you've had
  1355. 51:59this era, the 2012 being the tipping
  1356. 52:02point of people on social media, of
  1357. 52:04people finding their own individual
  1358. 52:05communities of of of these bubbles
  1359. 52:08happening, of people spiraling down into
  1360. 52:10more and more and more extreme content.
  1361. 52:12And people were really concerned that if
  1362. 52:14you were talking to large language
  1363. 52:15models, you end up getting the exact
  1364. 52:17same effect. But actually, and there's
  1365. 52:20like the evidence is really emerging on
  1366. 52:22this, but it's it it's looking pretty
  1367. 52:24robust that actually you get the exact
  1368. 52:27opposite effect that people when they
  1369. 52:30are talking to a large language model,
  1370. 52:31not only do they not feel judged or or
  1371. 52:34sort of insulted or looked down on
  1372. 52:36because of their political views, but
  1373. 52:38actually they end up uh asking the
  1374. 52:41questions that they want to ask. And it
  1375. 52:45appears that it's nudging people from
  1376. 52:47both extremes by the way not from one
  1377. 52:48extreme but from both extremes slightly
  1378. 52:51more together than we were before. And
  1379. 52:54it's an effect also actually sorry
  1380. 52:56forgive me because I can't remember the
  1381. 52:57name of the author but there was one
  1382. 52:58study really looked amazing which is
  1383. 53:00where they sat people with quite extreme
  1384. 53:02views down and then they had a
  1385. 53:04conversation with the large language
  1386. 53:04model and they changed their opinion but
  1387. 53:07not only that they went back and spoke
  1388. 53:08to them again a few weeks later and
  1389. 53:11their opinions had remained softened
  1390. 53:13from from earlier.
  1391. 53:14>> We'll we'll we'll do a whole episode
  1392. 53:17because I know exactly what you're
  1393. 53:18talking about. have had this experience
  1394. 53:20and I've seen it from other people where
  1395. 53:23if they talk to someone a a human they
  1396. 53:25disagree with
  1397. 53:27>> they're easy they're able to just
  1398. 53:28psychologically say there's something
  1399. 53:30wrong with you.
  1400. 53:31>> Yeah.
  1401. 53:31>> But if if a language model is is I mean
  1402. 53:34it can be tuned to do the opposite. It
  1403. 53:35can just say you're right and let's
  1404. 53:37let's exacerbate your current feelings.
  1405. 53:39It provides that necessary friction for
  1406. 53:43us to really shape out what it is we
  1407. 53:45really believe. We do get pushed into a
  1408. 53:48more reasonable perspective that that
  1409. 53:51that is aware of his own subjectivity
  1410. 53:53and that we're, you know, that not
  1411. 53:55everyone agrees with us. So gosh,
  1412. 53:58there'll definitely be a role played
  1413. 53:59there. I think in a in a way people look
  1414. 54:02at AI as being just like so smart. these
  1415. 54:05LLMs they they think they they think
  1416. 54:07that they are like
  1417. 54:09>> omnisient basically almost to a fault
  1418. 54:12where someone will say oh well I asked
  1419. 54:15chat GPT and it didn't say that that's
  1420. 54:17true and it's like oh my gosh but it's
  1421. 54:19wrong
  1422. 54:20>> um however they just trust it they don't
  1423. 54:22think it has a personality or ulterior
  1424. 54:24motives they just think that it's like
  1425. 54:27either right or wrong I don't know
  1426. 54:29that's going to be a significant
  1427. 54:30influence on this whole topic in the
  1428. 54:33future
  1429. 54:34>> let's let's definitely do do an episode
  1430. 54:35on that one. But I think you know what I
  1431. 54:37I end up being persuaded. I am persuaded
  1432. 54:39by your arguments here. I think 2012 was
  1433. 54:41a turning point. I think that the world
  1434. 54:43as we knew it did end in 2012. I agree
  1435. 54:46with you.
  1436. 54:47>> And a whole new world began. I mean,
  1437. 54:49look, I'll end with this. I'll say in
  1438. 54:512012, Facebook went public. All right?
  1439. 54:54So, social media became this like ma
  1440. 54:56very mainstream not private thing. Also,
  1441. 55:00what else started in 2012? Tinder. Okay.
  1442. 55:04I think I think it's it's certainly true
  1443. 55:07that 2012 stands out as an important
  1444. 55:10year for this migration to digital
  1445. 55:13heterotopias, but the process has been
  1446. 55:16uh a slow one that's happened over time,
  1447. 55:18and we still don't really know where
  1448. 55:20it's taking us. I think it's taking us
  1449. 55:22together,
  1450. 55:23>> but whether it does that or takes us
  1451. 55:26apart
  1452. 55:28in bad ways is completely up to us.
  1453. 55:33>> Amazing. Like this is this isn't a great
  1454. 55:35like bumper sticker slogan, but we kind
  1455. 55:37of need both. We need to be a part, but
  1456. 55:42also apart.
  1457. 55:43>> We need the freedom to escape, but we
  1458. 55:46also need to be forced into friction and
  1459. 55:49disagreements. So, if we keep that in
  1460. 55:52mind, I think it'll guide us well.
  1461. 55:55>> Okay. Okay. Well, um I'm just writing
  1462. 55:57down your predictions here for um for
  1463. 55:58the future and we will see if they um
  1464. 56:00see if they come true in the next um
  1465. 56:02Back to
  1466. 56:03>> That's a lot of time.
  1467. 56:04>> That's a lot of time. We got to watch
  1468. 56:05>> sometime in the next 394 years. We'll
  1469. 56:08see what happens.
  1470. 56:08>> We'll see what happens. All right. Well,
  1471. 56:10thank you very much for [laughter] for
  1472. 56:11as ever for joining us. Send us your
  1473. 56:13thoughts, your your ideas to the rest of
  1474. 56:15[email protected] and we'll see you
  1475. 56:17next time.
  1476. 56:18>> See you then. Right.
  1477. 56:20[music]

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