It’s Boring, But It Could Make You Rich in the AI Era — Transcript

Full transcript

1. 0:00I think in 10 years it'll clearly be
2. 0:022036, but it's [music] going to feel
3. 0:03like 2065. And then I think because of
4. 0:06that, the opportunity is to build
5. 0:07businesses like it's 1965. [music]
6. 0:10>> What is one boring business that you
7. 0:13think becomes [music] surprisingly
8. 0:14important over the next 5 years because
9. 0:17of the fact that AI is breaking all of
10. 0:20these things right now. anything that is
11. 0:21inherently analog, landscaping
12. 0:24businesses, restaurants, running clubs,
13. 0:27and like hiking tours, and like ski
14. 0:29instructing. These are tough businesses,
15. 0:31but people are yearning for real life,
16. 0:34and we haven't even begun to [music] get
17. 0:35into the real AI era. If we're booing
18. 0:37now, wait. I think this extreme AI is
19. 0:41going to force balancing into more
20. 0:42analog. I think you're starting to see
21. 0:44the youth gen alpha is already
22. 0:45self-regulating themselves the [music]
23. 0:47technologies and I'm just incredibly
24. 0:50bullish where the world's going but I
25. 0:52think the big winners are analog
26. 0:53businesses. I believe we are going into
27. 0:55society into [music] an extreme barbell
28. 0:57framework. The barbell with weight on
29. 0:59opposite sides is we are going into and
30. 1:02let there be no confusion an extreme
31. 1:05digital revolution grounded in what AI
32. 1:08[music] is about to do. On the other
33. 1:09side though, in all of this AI craziness
34. 1:12[music] and social media craziness and
35. 1:14digital craziness is, and I'm sure
36. 1:16you're starting to sense it cuz you live
37. 1:18in life, the [music] rise of analog and
38. 1:20OG behavior. The reason sports and music
39. 1:23festivals, like I'm literally getting
40. 1:25goosebumps. I don't know if you guys can
41. 1:26see this. I'm pumped about this cuz one
42. 1:29of the reasons I continue to even speak
43. 1:31[music] is I just love people. And I
44. 1:34love that humans are feeling so isolated
45. 1:37and lonely that you're already seeing
46. 1:39[music] the trends of things growing.
47. 1:41Running clubs, festivals, sporting
48. 1:43events are completely out of control.
49. 1:45Like it we're there, right? Like I'm
50. 1:48flying back right after this to New
51. 1:49York. I'll be in Javit Center in New
52. 1:51York City for ComicCon and like 250,000
53. 1:55nerds are going to nerd the [ __ ] out. I
54. 1:57don't know if you're noticing this, but
55. 1:58like humans are starting to do more real
56. 2:00life stuff. Experiential events are up.
57. 2:03M
58. 2:03>> you [clears throat] know why we're
59. 2:04overdigitalizing so we want to go to
60. 2:06concerts we want to go to sporting
61. 2:08events we want to go to like random
62. 2:10inerson attendance to comic con like all
63. 2:13these things exploding as AI creates
64. 2:17more stuff more people will do real life
65. 2:19stuff I'll give you a weird business I
66. 2:22think someone listening right now can
67. 2:23start a business to be a human that
68. 2:26walks with you on a walk in your
69. 2:28neighborhood
70. 2:29>> I think you're right
71. 2:30>> okay let's stick on this one notice how
72. 2:32you responded. I'm going to say it
73. 2:34again. This is a weird one. Let's say
74. 2:35you're like me, very extroverted, in
75. 2:37love with people, not scared. You can
76. 2:39literally start a business right now
77. 2:41that says, "I will walk with you and
78. 2:43talk and hang for 50 bucks for that
79. 2:45hour." Did that job exist 20 years ago?
80. 2:47You would have been laughed out of the
81. 2:48room.
82. 2:49>> And notice how fast you were like, "I
83. 2:51believe." Right?
84. 2:52>> I'm telling you, the rise of technology
85. 2:55will create the counter rise of
86. 2:57humanity. And people don't see it yet
87. 3:00cuz we're still on the up of techn. We
88. 3:01haven't hit the tipping point, but it's
89. 3:03so interesting how you just said, "I
90. 3:06think you're right." So authentically
91. 3:08and so fast.
92. 3:09>> Mhm.
93. 3:09>> Do you understand how silly that job
94. 3:11would have been if you and I thought
95. 3:12about that 20 years ago?
96. 3:14>> But I'm like, what are you talking
97. 3:15about? [laughter]
98. 3:16That's crazy. Gary, watch this story.
99. 3:19So, [music] you're a beauty or fashion
100. 3:20influencer, but you also love running.
101. 3:23You listened to Gary Vee in here and you
102. 3:25started to make running content. Now you
103. 3:27have a whole new world of people that
104. 3:29kind of associate with you [music]
105. 3:31because they do love fashion, but they
106. 3:32also love running. And now you matter
107. 3:34more to them than the other person
108. 3:36that's just fashion. Now you're
109. 3:38building, now this analog world comes.
110. 3:40Now you decide to start a running club
111. 3:42where your fans can run with you and
112. 3:44you're charging them [music] and it's a
113. 3:46business. I'm obsessed with Analog. I
114. 3:49have built successfully in the last 15
115. 3:51years one of the largest independent
116. 3:52global agencies in the world. We are so
117. 3:55far ahead of everyone in making relevant
118. 3:58social creative for these channels.
119. 4:00Meanwhile, in 36 to 48 months, we will
120. 4:03be fully commoditized cuz the platforms
121. 4:05will do it themselves.
122. 4:06>> That's [music] right.
123. 4:06>> So, I spend all my time currently
124. 4:08building on the other side of the world
125. 4:11that I see, which is the barbell.
126. 4:12[music]
127. 4:13Extreme digitalization and extreme
128. 4:15analog. I'm actually incredibly bullish.
129. 4:18Experiential marketing, real world
130. 4:21events, like the real world is going to
131. 4:24rise. Running clubs and events like
132. 4:26this, like being here, I'm incredibly
133. 4:29bullish real world. And [music] so
134. 4:31Veayner as a production company is all
135. 4:35focused on live shopping production cuz
136. 4:37for a while that will have to be not AI
137. 4:39though that will get there [music] and
138. 4:41experiential. This is a hugely good
139. 4:44thing for all of you [music] because
140. 4:45when there's trends that pull from
141. 4:47opposite sides, no one here can make an
142. 4:50[music] excuse. What I mean by that is
143. 4:52if you're the person that's just
144. 4:54obsessed with like I hate technology and
145. 4:57I don't like it and back in my day we,
146. 4:59you know, rode a bike, all [music] that
147. 5:01stuff. Well, good news. You are allowed
148. 5:03whether you're, if you're like so
149. 5:05anti-technology and you don't want to do
150. 5:06social media, you want to send direct
151. 5:08mail [music] like it's 1984, knock
152. 5:11yourself out. But your ability for that
153. 5:13direct mail not to have your face on it
154. 5:15and be like, "I sell homes." No, [music]
155. 5:17that direct mail can say, "Here's my
156. 5:19email. I get 12 to 25 people [music]
157. 5:21together for wine night every Wednesday
158. 5:24at this restaurant. Email me and get on
159. 5:26the like the fact that [music] if you're
160. 5:28old school and you want to network and
161. 5:30you want to PTA it out and [music] you
162. 5:32want to little league it out and you
163. 5:34just want to like knock on doors like
164. 5:36you know and all that good news, you
165. 5:39have an audience. people are more
166. 5:41inclined [music] to get to know you and
167. 5:42just shoot the [ __ ] And then that
168. 5:44becomes the gateway to why you were able
169. 5:46to successfully run and [music] sell
170. 5:48homes. And then on the complete other
171. 5:51side, you've got me who literally has 30
172. 5:54full-time employees [music] to make
173. 5:56social media content and runs a massive
174. 5:58AI infrastructure to post [music] one
175. 6:00more time 931 pieces of content today. I
176. 6:04ironically like both. I like to use my
177. 6:07931 pieces of content to have one-on-one
178. 6:10drinks [music] and dinner because I like
179. 6:12them both. I'm a bridge. I pull really
180. 6:14hard from both sides. The rise of analog
181. 6:18is here. I'm very [ __ ] And I think
182. 6:20people will value [music] real life
183. 6:23access.
184. 6:25You know, if I'm a creator, I'm making
185. 6:27unlimited content to the best of my
186. 6:28ability, AI included, and then I'm using
187. 6:32that to allow my fans to get access to
188. 6:34me [music] on Q&A sessions digitally on
189. 6:37a Zoom or doing a instore book
190. 6:39appearance at a Barnes & Noble. You
191. 6:42know, like it's very clear to me that
192. 6:43digital is the gateway drug to IRL. And
193. 6:45I think that's going to play out for the
194. 6:48best creators.