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Introduction to Business Research — Transcript

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0:00[Music]
0:08[Music]
0:14hello learners i am dr subhad kesharwani
0:16working with india gandhi national open
0:18university in school of management
0:19studies
0:20being a course coordinator of this
0:22particular course called research
0:23methodology and statistical analysis
0:25i am going to talk today on the curtain
0:28is on the preamble part of business
0:29research
0:30which revolves around you know what
0:32exactly the research is
0:33what is business research and what
0:36exactly the research methodology is
0:37because
0:38when you go more into the depth of this
0:39research methodology you
0:41you have to find out that mythology is
0:43nothing but a pedagogy
0:45it's a it's a it's a modus operandi it's
0:47a procedure by which the research is
0:48going to be done
0:50as far as this particular course is
0:51concerned which is
0:53part of our mcom program that is
0:56a master of commerce and the the course
1:00code is
1:00mco3 research methodology and
1:02statistical analysis
1:03so if you go more into the depth of this
1:05particular course
1:06you will find out that that this this
1:09particular
1:10course mco3 talks about research
1:12methodology and
1:13the the various analysis which are
1:16fruitful as far as the research is
1:18concerned because today research is
1:20somewhat more talking about the the
1:22statistics
1:23and you know the literature reviews and
1:25the more use of technology so
1:28technology is something something which
1:30could be
1:32softwares which are which are going to
1:35you know
1:35facilitate the researchers or the
1:37learners in
1:38in building the data and when you
1:42go more into the depth of the data you
1:43will find out that
1:45there are various kinds of data they are
1:46the data which are secondary data
1:49considered to be you know
1:50available and they on the other hand the
1:52first hand data which used to be
1:54collected
1:55by the by the researchers so when you go
1:57more into the depth of this research
1:58methodology you will find out that
2:00this research methodology is going to
2:02talk about various aspects so
2:04when we are going more into the depth of
2:06the business research we
2:08see business research is one of the
2:09ingredients of the research and the
2:11research is something
2:12which is which is uh which is a very old
2:14phenomena and
2:16and it was you know it is a very
2:20long time affairs and and was there from
2:23the from the very first day
2:24so but but uh later at the latest stage
2:27what we observed that
2:28that the business the corporate house
2:30the e-commerce portals
2:31or we talked about you know uh the
2:33academicians
2:34are are now using the research in a more
2:36massive manner
2:37the intention is very clear that
2:39whatever the gap is there on the basis
2:41of the gap
2:42the first and information need to be
2:44extracted and that and
2:45and those first-hand information are are
2:49you know used for the for this purpose
2:52so anyway if we
2:54if you go and talk more about this this
2:56particular
2:58paper that is research methodology in
3:00statistical analysis
3:01it is bifurcated into five blocks and
3:05each block consists of four to five
3:06units so in total we have got
3:08uh 18 to 20 chapters and the the first
3:12block
3:12the first blocks talks about you know
3:14the research and data collection so
3:17when you go and talk more about the
3:18research research is
3:20some someone say it's an art it's in
3:22science so while going into
3:24the detailed definition of the research
3:26you will see how
3:27the research is is changing with the
3:29change of time the
3:30how the technology is changing the
3:31research how technology is you know
3:33facilitating the humans
3:35or you know the computer applications
3:36which are definitely going to add a
3:38feather in a cap
3:39and by that you know the research had
3:41gone in a different shape so
3:43it's when technology enters into
3:45research it's bring a paradigm shift
3:47and how that shift is you know helping
3:49the society by and large
3:51or you know the individual or the
3:52students or the teachers or the
3:54academicians or the education industry
3:56so research is something which is which
3:59is uh need of an r and
4:00everywhere you find out that that this
4:03is uh this is an important ingredient
4:05as far as you know the the footfall of
4:08the
4:09company is concerned or you know the
4:11movement is concerned so
4:12we will we will talk about various
4:14aspects how the research is
4:16what exactly the definition of the
4:18research is and when you are going to
4:20link with the
4:21business how it is going to become more
4:23fruitful
4:24and how it is helping to the corporate
4:26world or you know the business or
4:28to the e-commerce industry because the
4:31commerce industry had changed a lot and
4:34as far as our commerce graduates are
4:36concerned or the common students are
4:37concerned or you know the masters
4:40in commerce students are concerned those
4:41who are pursuing their m com
4:43they they the great use because if you
4:45have a
4:47backbone of research ultimately once you
4:49complete accomplish your
4:51post graduate degree and move into you
4:52know the further studies like you know
4:55the doctoral programs or the anfield or
4:56phd you will find out
4:58that there is a great use of research
4:59because because this
5:01if you have a knack of research
5:02methodology ultimately very easily you
5:04can
5:06you can you know work on it and excel
5:09your research and finally
5:10this can lead to uh to the first hand
5:13information so we will throw a light on
5:15various aspects this is
5:17this is the the preamble chapter which
5:19just talks about the curtain laser of
5:21to business research and gradually you
5:23will find out we are going to talk more
5:24about you know the various aspects
5:26which are which are you know helping and
5:29and facilitating the
5:30the researchers or the technocrats in
5:32doing a research
5:33so the first blocks talks about research
5:35and data collection
5:36and when you talk about the data
5:38collection data collection is could be
5:40you know
5:40the collection of secondary data or the
5:42primary data and when we go more into
5:44the depth of primary data you find out
5:46that this is the data which which need
5:48to be you know need to be in first-hand
5:50manner and
5:50collected from from the respondents and
5:53for that there are certain procedures we
5:55will definitely throw a light on that
5:56that how the data collection procedure
5:58started you know
6:00framing the gap then finding out the
6:01objective and finally you know
6:03putting floating the is to the
6:06respondents and once respondents you
6:07know reciprocate
6:08then we accumulate all those data or
6:10collect the data and finally what happen
6:12then start you know using the data or
6:15reframing the data
6:16or customize the data as per our need
6:18and utility so this is this is where you
6:21find out
6:22the data collection is going to play a
6:23very important role and there are
6:25certain
6:25procedures there are certain modus
6:27operandi which navigate you know
6:29the researchers or the or the individual
6:32to
6:32to collect the data it's not like that
6:35you can just
6:36you know frame the objectives and on
6:39on the basis of that you know put
6:41certain question is because
6:43if you talk in the today's scenario the
6:45data
6:47is very gigantic in nature it's it's
6:49having a you know
6:51a a huge shape so how you're going to
6:54extract the information from that data
6:56because
6:57when you are when you are going to
6:58extract when you are going to narrow
7:00down or
7:01extract the data it's really a very
7:04cumbersome process because
7:05because the data is in in lags in in
7:08thousands or in bull in billions
7:10how we are going to how you are going to
7:12narrow down how you are going to filter
7:14down that is more important so what i
7:15mean to say that uh
7:18this this kind of model need to be taken
7:20care in a quite contemporary manner
7:22that and we are going to definitely
7:24touch on on all those aspects
7:26in a gradual manner because this is a
7:28six credit course of
7:29m.com and in this six credit course we
7:31are roughly having you know
7:3260 lectures which which are going to
7:35touch on the various aspects
7:37starting from you know the data
7:38collection literature review
7:40objectives hypothesis then sampling and
7:42universal is also there because
7:45when you're going to filter down that is
7:47more important because your
7:48your your universal is quite big and and
7:50your sample
7:51size could be something which could be
7:53feasible in nature so how you're going
7:54to do all those things
7:56that need to be taken care on the other
7:58hand there are certain faqs also
8:00which can definitely facilitates the
8:02learners to know
8:04that what are the questions what are
8:06certain questions which comes in their
8:07mind that
8:08how they are going to you know
8:11filter or or hit the particular domain
8:14so
8:14that we are going to touch again and
8:16processing and preservation of data how
8:18are going to preserve the data which is
8:19going to be useful
8:20so they are they are certain you know
8:21the technology which is there because
8:23again
8:24what i was talking about the data and
8:26analysis
8:27or you know the the nomenclature of data
8:30is changing with the change of time
8:31there was a time when data was just you
8:33know
8:33name email or mobile but right now the
8:36data is something over and over to that
8:38data is now real real-time data and when
8:40e-commerce companies or the commerce
8:42portals you know
8:43or you know the business tycoons try to
8:46analyze the consumer's
8:47perceptions in that case you know this
8:50this analysis is going to play a very
8:52important role because
8:53this analysis can provide them a roof
8:54provide them a platform that
8:56how they are going to know the taste
8:58about the consumers
8:59and on the basis of that that is where
9:01you know the business research is going
9:02to play a very important role
9:04because we have already talked in our
9:06preceding lectures
9:07that business is nothing but uh but you
9:10know how to
9:11how to you know and regulate how to
9:13integrate the consumers
9:15and the employees and finally you know
9:17the
9:18in the intention is to generate a profit
9:20so that
9:21the balance sheet of the company goes as
9:23far as the profit is concerned can go up
9:25so these are the ways by which the
9:27things are going relational and trend
9:28analysis
9:29there are certain trend analysis which
9:31are which can be which can known
9:33because future forecasting or you know
9:36the analysis
9:37there and what are the trends which are
9:39going to put the set
9:40because the very good example is the
9:42pandemic stage you know
9:43or the lockdown stage so if you start
9:45you know uh
9:47finding out that uh that the sectors
9:50which
9:50which had been deteriorated or the
9:52economy or the gdp had gone down
9:54what is the reason behind that and how
9:56and and now you see there are certain
9:58industries which are coming up
9:59during this lockdown periods like the
10:01automobile industry the the car industry
10:04market is going up day by day the reason
10:06is that there is no
10:07there is less use of public transport so
10:10people are you know depend on their own
10:13uh this personal transport so
10:16that is where it has had given a boost
10:18to the automobile industry
10:19agriculture industry is coming up in a
10:21in a brick manner and we have seen that
10:23the the sale of the tractors and sale of
10:25the other you know the equipments which
10:27are
10:27interlinked with the with the
10:28agriculture is going up so these are the
10:30relational things which are
10:32going to end so definitely we are going
10:34to talk on certain things
10:35there are certain tools there are
10:36certain parameters which need to be
10:38taken care
10:39and how this this trends are and
10:41relational
10:42analysis are changing that need to be
10:44important so probability and hypothesis
10:47testing is there and
10:48we are going to use and talk about you
10:50know certain probabilistic approaches
10:52and hypothesis testing is there because
10:54either it could be null or or alternate
10:56we will
10:57we will talk about all those things and
10:58then interpretation reporting
11:00that is more important because finally
11:02if you have
11:03started you know learning a literature
11:06or review the literature then
11:08the second part is the research
11:09methodology which talks about that
11:11how you go what could be the pedagogy
11:13and the third is the data collection
11:14then
11:15data interpretation and then putting all
11:17those things in a in a report format
11:20in a in a detailed project report
11:22because if you
11:23if you have done everything if you have
11:24collected a data you have done you know
11:27for
11:27you have uh you have exhaustively work
11:30on the
11:31primary data and collected some
11:33first-hand information but not able to
11:35put that thing in a
11:36in a proper shape in a in a reporting
11:38format or interpret this
11:40again this is not going to you know
11:42fulfill the things and
11:44and so best part is that one should
11:46always
11:47try to follow this this procedure so the
11:49intention behind this research
11:50methodology and strategic analysis is
11:52that
11:53that you know starting on a on a layer
11:56to layer basis the the tier one talks
11:58about research and data collection
12:00the tier two talks about process
12:01processing and preservation of data then
12:03relational and trend analysis
12:05probability in hypothesis testing and
12:07finally interpreting the other things
12:08and then
12:09putting and formulate all those things
12:10in a report format so if you if you see
12:12this particular thing
12:14this uh if you talk about the
12:16methodology
12:17mythology is if you if you go into the
12:20backdrop of this vent diagram you find
12:22out that
12:22philosophy is a system of belief and
12:25knowledge that provides
12:27global influential framework that is
12:28very true and philosophy is more about
12:30abstraction and knowledge
12:32thinking and attitude and if you see the
12:34the bigger circle
12:35starts from you know the philosophy
12:37which is just nothing but a concept
12:39building
12:40when we are going to start a research or
12:42initiate our research
12:43we we are in the inception stage we
12:46just try to explore many things
12:50and as far as exploring like exploring
12:53of literatures the various literatures
12:55if i am going to do my research on on
12:57e-commerce
12:58or so i i will start you know learning
13:01many things about the e-commerce what
13:02could be the pedagogy of e-commerce how
13:04this e-commerce is going to
13:06work and who are the players who are
13:07dominating this e-commerce business
13:10blah blah blah so this is nothing but
13:12you know
13:13give individual about about the basic
13:15framework so philosophy talks about
13:18that basic framework because once you go
13:20through the basic framework then
13:21only you can uh you can able to know
13:24what exactly the scenario is
13:25and when you are able to go into the
13:27depth of scenario
13:29then you started narrow down then you
13:30started filtering the other things
13:32and from there you know the approach
13:33matters and that is where
13:36in the beginning stage as a researcher
13:37when you are going to start your
13:38research
13:39you should you know go through a mug up
13:41you know n number of literatures
13:43and but the literature should be full
13:46full of directions it should not be
13:48directionless so if your research
13:49revolves around e-commerce
13:51or your research revolves around you
13:52know customer uh
13:54habits or consumer behavior then your
13:56research your literature should be in
13:58that
13:59perspective only so this is not going to
14:01give learners
14:02a roof but but you know build
14:05the the basic framework and once the
14:07basic framework
14:09develops then you know the things can go
14:11in a more
14:12more systematic manner because the
14:13system says that first you
14:15go through n number of so starting with
14:17you know 100 literatures or 200 or 500
14:20and then narrow down to 250 or something
14:23which can
14:24which can give the clear glimpse about
14:26that so this could be the pedagogy where
14:31you know a bigger circle and if you see
14:34this
14:35this approach approach is also part of
14:36that philosophy but the the size of the
14:39circle
14:40is quite smaller now as compared to the
14:42philosophy
14:43and you have narrowed down and you are
14:44just you know concentrating on approach
14:46how the interlinkages are there and how
14:49your research is somewhat overlap with
14:50that
14:51so then you know the if you see the
14:53other circle that is called mythology so
14:55this
14:56this mythology is nothing but talking
14:59about
14:59you know a combination of approach and
15:01philosophy so philosophy
15:03is is a broader term approach is little
15:06broader and mythology is
15:07uh a cream of that a filter
15:10a filter of that whatever the so
15:12mythology is an action focus so whatever
15:14the action you are going to
15:16do whatever the execution you are so
15:18research methodology is
15:19is nothing but you know the research the
15:21concept which you have built up
15:23and and the pedagogy you are using the
15:26modus operandi
15:27so then it could be action focused
15:28focused and and
15:30going to give you certain results
15:31because uh if you're not going to narrow
15:34down yourself
15:35uh ultimately uh you know you are not
15:38going to conclude yourself
15:39to the particular results so mythology
15:42can always emphasize always inclined on
15:45on getting the the the result oriented
15:48work so
15:49when you talk about the research
15:50methodology at the end we have seen that
15:52finally you know things would work
15:54certain layers and the final layers
15:55talks about
15:56how the things are going to be done so
15:58anyway if you see this
16:00methodology in a more elaborative manner
16:02you will find out that methodology is
16:04the systematic theoretical analysis of
16:05the methods
16:06applied to a field of study so what we
16:08have observed that
16:11that it is a it is a systematic work
16:13it's not like that
16:16that you have you have started you know
16:18thinking about or reading about certain
16:20things there must be certain mythology
16:21there must be certain
16:23algorithm there must be certain
16:24mathematics behind it so
16:26that is the reason we say that
16:27researches and science and research is
16:29an art or it could be
16:31algorithm or mathematics because when
16:33you are talking about the mathematics
16:34you are more meticulous
16:36and you are going to apply the or
16:38formulate the things in a more
16:39systematic manner
16:40and there are certain systems they are
16:42certain you know the protocols
16:44which need to be maintained so mythology
16:46is a systematic theoretical analysis of
16:48the methods
16:48applied to a field to of study field of
16:51study why i'm talking about because
16:52because when you start you know
16:54exploring uh literatures
16:56exploring a data related to uh vis-a-vis
16:59you know e-commerce
17:00then you get huge number of data and
17:04it could be you know the country centric
17:06it could be you know the judicial
17:07centric it could be
17:08you know having a different format
17:11because every
17:12country have got certain style of
17:13working their way of
17:15procedure is different so how you are
17:17going to uh
17:18apply that is more important so if
17:20somebody is you know doing the research
17:22in an indian perspective
17:24or you know the technological
17:26perspective or
17:27just you know talking about the
17:28consumers of that particular
17:30judiciarians
17:30in that case the literature need to be
17:32you know revolves around that only
17:34if if you are you know talking about the
17:36consumers of india
17:38and and and exploring the data of
17:41of the consumers of the western world i
17:43think this is where you know the
17:45research is going to be dismantled
17:47so when you are talking about the
17:48research when you're talking about you
17:50know
17:50the this aspect you have to be quite
17:53cautious you have to be quite
17:55you know focused that if your research
17:58is
17:59on the indian consumers or the indian
18:00consumer behaviors then only
18:02your research revolves around your data
18:04collection revolves around the
18:06literature revolves around the behavior
18:07of the consumer
18:08or and that too you know vis-a-vis the
18:10indian scenario or
18:12indian perspective so it com so
18:14methodology
18:15always believes in the mathematics or
18:17the analysis
18:18or the modus operandi it comprise the
18:20theoretical analysis
18:22of the body of methods and principles
18:24associated with a branch of knowledge
18:26because and and how it is going to
18:30link and now other part is that since
18:33researchers are are in big numbers and
18:36these researchers are you know
18:38uh are are doing the research in a
18:40different part of the world
18:42so if you if you talk about you know the
18:44indian scenario or
18:46um you find out you know e-commerce is a
18:49upcoming term or the very beginning term
18:52or you know the technological india or
18:54the consumers indian consumers
18:56who are doing shopping through through
18:57internet if you take this kind of
18:59example you find out
19:00this is a very burdening topic and lot
19:02of research is going on in this
19:03particular domain and
19:05and across the board you find out that
19:07every institutions or
19:08or you know the research institutions
19:10you find the the learners
19:12who are who are in the undergraduate
19:15level or graduate level
19:17or you know the postgraduate level or
19:19doctoral student
19:20they are somewhere directly and directly
19:22you know doing the research in that
19:24and some of the research are going to be
19:26overlapped now
19:27so how your research is going to be
19:29different from others
19:30that also need to be taken care because
19:32if you are going to do a stereotype of
19:34research
19:35ultimately what will happen that it is
19:37more like you know
19:38the doing the research of the secondary
19:41data which is
19:42no more fruitful so so that also need to
19:45be taken care and for that
19:47reading a literature is going to play a
19:49very important role when we are going to
19:50talk more about the metallurgies
19:52we will see how this literature choosing
19:55the literature is going to play a very
19:56important role because
19:57uh the genesis behind you know the good
20:01research is the literature
20:02and if your literature is fruitful and
20:06in a right track review of literature
20:09and right track you will you will be
20:10able to know
20:11that how the things are going to be done
20:14so it
20:15encompassed concepts such as paradigm
20:17theoretical model phase and quantitative
20:19or qualitative techniques
20:20we will talk about more about what is
20:22different between quantitative and
20:23qualitative
20:24and then we see that analysis then
20:26modeling then deployment then
20:28prototyping
20:29is there and a lot of technology is
20:32coming up like machine learning
20:33artificial intelligence
20:35blockchain technology something which
20:36was you know which was started with a
20:39with a bitcoin or virtual currencies now
20:42it's going to play a very important role
20:43in research
20:44we will definitely throw a light on that
20:46and internet of thing is there so these
20:48are certain you know
20:49the budgets which are coming up in a
20:51present scenario
20:52and talk about that how the things are
20:54going to be changed and these cutting
20:55edge technologies you observe that
20:57some way it's work as a in enablers and
21:01when you're talking about you know the
21:02use of technology in research oh
21:04you have to you have to you know take in
21:06a very positive manner and you have to
21:08see that how how it is going to help the
21:10researchers it's not
21:12it's and one more important thing that
21:14that that could be required that could
21:16be you know
21:16uh you know known to the researchers
21:19that
21:20that they always think technology is the
21:23enabler it's not like that they
21:24should depend on the technology because
21:27the
21:28the backbone of any research is the
21:30literatures or the
21:31review of literature and if the
21:32literature review is not going to be
21:34done in a proper manner
21:35and there are certain modus operandi
21:37there are certain mythology there are
21:38certain procedures
21:39which can navigate the researchers that
21:41how you are going to review the
21:42literatures because if you start
21:44exploring the literatures on the
21:45particular domain like in consume as far
21:48as the consumer behavior is concerned or
21:49you know the
21:50e-commerce portal is concerned or you
21:52know the research on
21:54on the on the university students
21:57who are you know pursuing their
21:58education through online so
22:00and what their opinion about that how
22:02whether this virtual education is good
22:04or you know the brick and mortar
22:05education is good
22:07or you know it could be having a blended
22:08model so
22:10and the there is a paradigm shift now
22:13and taste about the consumers or taste
22:14about the learners are changing
22:16so somewhere we we are you know we we
22:19think what this virtual education is
22:20going to play a very important role
22:22and somewhere you know this brick and
22:23mortar education is quite good so how
22:26and somewhere even the amalgamation is
22:27very important so how
22:29this combination is going to come that
22:31is that is more important so this
22:33require research
22:34and how the and as far as the teachers
22:37are concerned how the instructors are
22:38going to be linked with the with the
22:40learners that is also more important so
22:42research is is having you know a
22:45different
22:45shape and kind and it could be it could
22:48be you know
22:49of of of various ways so
22:52and that is where the niche is going to
22:54matter because if you are going to do
22:55the research
22:56and if you are going to find the topic
22:58which is quite contemporary in nature
23:00and there is no repetitions
23:01now the million dollar question is that
23:03say i am a researcher
23:05and located in india and and
23:08and somebody else is doing the research
23:10in other part of the word and somewhere
23:11there is synonymity
23:12in the topic and now and i
23:16when i so i am how i am able to know
23:18that that
23:19the research which i am which i am doing
23:22could be
23:22more innovative and it is not going to
23:24redundant in the coming days
23:25so uh this this is where you know the
23:28literature is going to play a very
23:29important role
23:31if you have if you have you know
23:34strategically go through the literatures
23:37or
23:37explore the gap then you can find out
23:40that
23:40who are the people who have written
23:42their articles and and
23:44because today trent talks about the
23:47technology and
23:48whatever you know the writing is there
23:50that is available on the web
23:51so when people write the articles when
23:53people you know float their articles
23:55they put you know their footfall on the
23:58web
23:59which could be cited which could be you
24:00know appreciated by
24:03by the different uh authors or different
24:05leaders so
24:06from there you able to know that the
24:08trend is this
24:09and similar kind research is going on so
24:12in india the biggest challenge is that
24:15still we we believe in the creating the
24:18replica of
24:19what what you know the western world had
24:21done so
24:22uh if you talk about the good
24:23institutions if you talk about you know
24:25the
24:26upcoming institutions we are still
24:29you know uh follow this kind of
24:32procedures where
24:33whatever the contemporary research which
24:35had been done in the western world
24:36we try to create a replica of that that
24:39is no doubt a good thing but
24:40but we have to see how we are going to
24:43do the replica like you know
24:44the e-commerce trend was there in in
24:46western world in
24:48uh maybe a decade back or two decades
24:51back but in india what happened
24:52this is a phenomena which had recently
24:55been started
24:56maybe maybe maybe five years or seven
24:58eight years
24:59so so this this trend had come up now
25:03if you are going to create a replica of
25:05the research which had been done by
25:07by the by the by the foreign
25:10academicians
25:11ah and you will find out that there must
25:13be certain change
25:15there there are you know uh
25:18spending habits which are which are
25:20different from from the western world
25:22we still believe in you know the the
25:24legal tender or the or the paper
25:26currencies
25:26whereas they more believe in plastic
25:28money when we are talking about the
25:30plastic money in india they are talking
25:32about you know the wallets
25:33when we are talking about the wallets in
25:34india they are talking about the virtual
25:36currencies so
25:37what i mean to say that this kind of
25:40trend had
25:41somewhat you know deviate the research
25:43because the habits of the consumers that
25:45the the the inclination of the consumers
25:48towards towards the buying
25:50or you know other things which is
25:53changing with the
25:54with their so this is a trend so if you
25:57if you are going to initiate a research
25:59if you are going to do a research in
26:00this particular domain
26:02you have to see that this kind of habits
26:05also need to be imbibed if if if we are
26:08going to imbibe this kind of habit
26:10ultimately this could be a research
26:13which could be more genuine in nature
26:14so genuinity is is very important
26:16because
26:18because if the if the first-hand
26:19information need to be collected from
26:22the individual it should be collected
26:24from their heart and and when you're
26:26when you're sending
26:27you know the floating the information
26:29when you're floating the questionnaires
26:30to the individuals you find out that the
26:33majority of time you know the
26:34questionnaires are filled by someone
26:36else
26:36so you won't get you know the real time
26:39um
26:40uh information so that is more important
26:42to get the generality the
26:44and when you're in the process of
26:45collecting the first-hand information in
26:46the form of primary data
26:48that that need to be taken care so there
26:50are there are certain
26:52methodologies which are playing a very
26:53important role in the present scenario
26:56and the very good example is the
26:58e-commerce company examples and
26:59when they when they sell any product
27:02from their portal
27:04the usually people used to log in and
27:05buy the product and
27:07when they buy the product they give
27:09their certain opinions
27:10and these opinions are are you know
27:12taken care by them in a very
27:15in a very short span it's not like that
27:17they extract all the information at one
27:19shot
27:20so somewhere what happened that they in
27:22the beginning stage takes
27:24just about what exactly you feel about
27:26the product and
27:27and how was your you know opinion about
27:30the product so this kind of general
27:32questions because
27:33no being a consumer they don't have time
27:35to you know fill
27:3610 not you know 20 or or you know the
27:39numerous questions so
27:40rather than you know putting all the
27:43questions in one shot
27:44they have just focus on two three
27:46questions and gradually they can
27:48take the opinion so this is one of the
27:49way by which the things are going to be
27:51done and
27:52mythology is going to play a very
27:53important role so if you talk about the
27:55metallurgy research
27:56you will find out that mythology
27:57research is a research about the way we
27:59design
28:00conduct analyze report and interpret
28:02research studies
28:04and conducting mythology research
28:05studies will regenerate evidence
28:07improvement in the way we design and
28:09study so mythology research is research
28:11on research
28:12so that is very true because when you
28:14when you start doing your research
28:16and you and the journey started with you
28:19know
28:19reading uh literature which which is you
28:21know uh
28:23research or uh or generated by the
28:26by the academicians or by the authors
28:29then you able to know
28:30that there are certain things which need
28:32to be incorporated or imbibe into it
28:35then finally what happened you start
28:38you know try to put certain terms which
28:41are
28:41judicious based which are you know
28:44the having certain features
28:48from there the this model need to be
28:51done
28:51so this is basically you know the
28:54research which talks about
28:56that problem identification review of
28:58available literature then problem
29:00formulation
29:01writing a research proposal deciding the
29:03methodology then sample selection and
29:05preparation of tools of data collection
29:07collecting the data analyzing and
29:09interpreting the data and writing the
29:10research report so what i
29:12observe what you what what we observe
29:14that research starts with the problem
29:17and end with the end with the end with
29:19the final report
29:20so when you are going to talk about the
29:23final report you find out
29:25that that whatever the research you have
29:28done
29:29on the basis of the the problem which
29:31you have diagnosed
29:32then review of available literature
29:35because
29:36uh this available literature is more
29:37important and
29:39when you're exploring a number of
29:40literature you come to know
29:42uh that there must be certain gaps and
29:45this can give you the gap
29:46and when you go more into the gap you
29:49find out
29:50that that on the basis of the gap
29:54you frame certain objectives and these
29:56objectives are
29:57are somewhere you know converted into
30:00hypotheses and then questionnaires and
30:02finally the things are going to be done
30:05so these procedures definitely we are
30:06going to talk about and
30:08then um sample selection
30:12because today as i talked about the data
30:14is
30:15quite gigantic in nature and it's really
30:16cumbersome to
30:18to talk about the data as a whole
30:21so so that is where you know the
30:23sampling is going to play a very
30:24important role
30:25and how you're going to collect the
30:27sample how you're going to extract the
30:29information from the universal
30:30and um concentrating on on the certain
30:33portions so
30:35there are certain procedures about the
30:36sample and sampling could be
30:38uh done in a in a very systematic manner
30:42so that all the judicials which are
30:43talking about if you're
30:44researching on a parent databases and
30:46you're talking more about the
30:47technological enabled commerce or
30:49e-commerce
30:50then you have to take the you know
30:53certain cities or the states which
30:55revolves around that particular
30:57country so and if you eliminate any of
31:00the cities or
31:01or the state your research would be uh
31:04not fool proof so that is something
31:06which is there in collecting the data
31:08analyzing and interpreting the data and
31:10then research reports so
31:12this is all about research this is just
31:14you know the curtain result to
31:15research and business as such and
31:17definitely we are going to talk more
31:19about in a
31:19in a coming sessions so roughly we have
31:22almost you know
31:24uh 40 to 50 lectures on on this research
31:27methodology
31:28and which revolves around talking about
31:30you know the research
31:31and methodology then all the domains
31:33which which you know
31:34which is part and parcel of research
31:36starting from literature review then
31:38data analysis
31:39interpretation and other other topics
31:42which somewhere you know
31:44going to help the researchers or you
31:46know terminologies you are definitely
31:47going to talk about that
31:48so uh in our second session we will
31:52we will touch more uh aspects of
31:55of of this research and gradually we
31:58will go on and on thank you very much
32:00[Music]
32:13you

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