Intrapreneurship in Established Organizations | Tone Marie Wahlstrom | TEDxBergen — Transcript

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1. 0:10when I was a young girl about five years
2. 0:13old I stole raspberries at my neighbor's
3. 0:17summer house I took the berries into our
4. 0:21annex where I made jam out of it but
5. 0:24just adding sugar and squeezing it
6. 0:27together I went back to my neighbor rang
7. 0:31the door standing there holding a jar
8. 0:35with raspberry jam selling it to them
9. 0:38without them knowing it originally came
10. 0:41from their own garden that was the first
11. 0:44time I earned real money as true
12. 0:47entrepreneur at age five seeing
13. 0:50opportunities around her I was certain
14. 0:54that I would be an entrepreneur when I
15. 0:56grew up but then I woke up one day
16. 1:00realizing that I don't like risky
17. 1:03I don't like risk and I don't want to
18. 1:06have crackers for dinner due to lack of
19. 1:08money
20. 1:09my father is an entrepreneur I am an
21. 1:13intrapreneur our roles in today's
22. 1:16society are equally important but then
23. 1:20why does everyone know what an
24. 1:22entrepreneur is while sinking the
25. 1:24intrapreneurship is a spelling mistake
26. 1:30coming from Norway we talk a lot about
27. 1:33what will be the next big thing after
28. 1:36the oil what will we build our economy
29. 1:38around every corner that we turn we
30. 1:44embrace the entrepreneurs for saving our
31. 1:48future I know for certain that companies
32. 1:53today also how to embrace the
33. 1:56intrapreneurs and I will share now the
34. 2:01next 15 minutes why this is important
35. 2:04and how to make it happen did you know
36. 2:08that according to the fortune 500 list
37. 2:1288 percent of the firm's the last 60
38. 2:16years has either gone bankrupt been
39. 2:20merged or hit by the Schumpeterian
40. 2:23creative destruction which refers to
41. 2:26when technology is used to create new
42. 2:28ways of doing things
43. 2:30and in that process leaving the old ways
44. 2:33behind does this mean that we can assume
45. 2:38that in 2078 almost all firms we see
46. 2:44today will simply be gone
47. 2:47we'll Microsoft Google Facebook
48. 2:51Starbucks still be here
49. 2:55or with the pace of its business is
50. 2:57changing the landscape today can we
51. 3:00assume that maybe they'll be gone in
52. 3:02just 30 years 15 or maybe just 5
53. 3:07there's one thing these companies or at
54. 3:09least one thing they have in common is
55. 3:12that they focus on entrepreneurship I am
56. 3:17working with intrapreneurship a term
57. 3:20which is not very well used in our
58. 3:22society I certainly didn't know what it
59. 3:25was until someone called me an
60. 3:27intrapreneur
61. 3:28I had to go home and google it in
62. 3:33Wikipedia said intrapreneurship refers
63. 3:37to employee initiatives inside an
64. 3:41organization creating something new
65. 3:44without being told to do so that I could
66. 3:48relate to intrapreneurship is actually
67. 3:50just that entrepreneurial minds inside
68. 3:54an organization looking for and
69. 3:56developing opportunities after leading
70. 3:59efforts that goes against the grain the
71. 4:03last two years I have spent my time
72. 4:06building an innovation hub in Norway's
73. 4:09biggest tech company in the hub we work
74. 4:13with disruptive innovations and
75. 4:15technology and our mission is to create
76. 4:20the solutions of tomorrow inside a huge
77. 4:24organization
78. 4:27disruptive innovations they focus on
79. 4:30totally new better and smarter ways of
80. 4:34doing things and they are changing the
81. 4:37way we live and the world we sit down
82. 4:43and we think which problems do we see
83. 4:46and what is our prerequisite of solving
84. 4:49these problems we then throw all ideas
85. 4:53on the table everyone sharing their
86. 4:56views and we find questions and answers
87. 5:00solving these problems we use design
88. 5:05methods such as agile business model
89. 5:09canvas Lean Startup Design Thinking to
90. 5:13make sure that we meet customer needs
91. 5:16we are not customer oriented we are
92. 5:20customer obsessed
93. 5:24the competition in the market today is
94. 5:26so tough if you download an app and you
95. 5:30don't like it simply just delete it and
96. 5:33download another one the threshold of
97. 5:36switching between products and services
98. 5:39is so low so if you don't understand
99. 5:42your customer needs someone else will
100. 5:46win in the hub we never needed a garage
101. 5:52that everyone else is talking about we
102. 5:55simply needed a space for our ideas to
103. 5:59flourish but then you can't just live of
104. 6:03great ideas
105. 6:04now can you we work with innovations in
106. 6:08two different ways you have exploring
107. 6:12innovations or you have exploit
108. 6:15exploring is where you focus on totally
109. 6:19new solutions an exploit is where you
110. 6:22develop the existing products and
111. 6:24services most firms are extremely good
112. 6:28at this base which of course is very
113. 6:31important but it can also be the threat
114. 6:34of bankruptcy if treated as the only
115. 6:37priority Kodak which I think most of you
116. 6:42hopefully have heard about it's a good
117. 6:44example of this together with many other
118. 6:47firms that we have forgot ever existed
119. 6:55did you know that Facebook spent six
120. 6:59years
121. 6:59onyx developing and launching one of
122. 7:03their features the live video your
123. 7:08dinner isn't served on a silver platter
124. 7:10even though you're one of the world's
125. 7:13biggest companies organizations today
126. 7:17struggle with combining these two how do
127. 7:21you keep developing existing products at
128. 7:24the same time as creating new ones we
129. 7:28cracked the code and we did that by
130. 7:32putting together teams consisting of
131. 7:34generation flux gen flux are inspired
132. 7:40disruptive and driven by reinvention and
133. 7:44they are not limited by age they gain as
134. 7:49much knowledge as possible and learn new
135. 7:52skills even though it's not directly
136. 7:55connected to their initial role
137. 8:00diversity in teams are extremely
138. 8:03important for any successful innovations
139. 8:07different age ethnicity gender and
140. 8:10qualities by doing this every problems
141. 8:15will be taken care of holistically and
142. 8:19the solutions that are made will meet
143. 8:23all kinds of people's needs for example
144. 8:28say if I put together it would be
145. 8:30natural to put together team consisting
146. 8:34of business background finance economics
147. 8:36when making the banking of tomorrow but
148. 8:40we have psychology law global studies
149. 8:45history design and developers in our
150. 8:49teams the way these teams work together
151. 8:53is truly inspiring and we see that they
152. 8:57make products and services that will
153. 9:00meet the needs to all kinds of people
154. 9:07I want to share an example where they
155. 9:10actually didn't put together a team
156. 9:12consisting of diversity in 2014 Apple
157. 9:17launched and health app that were
158. 9:20revolutionized the market it measured
159. 9:23for example height weight blood sugar
160. 9:26level and diseases such as asthma and
161. 9:30diabetes it was one feature that they
162. 9:34forgot to include which is very
163. 9:36important for all women
164. 9:38the monthly menstrual cycle the result
165. 9:42of this was that half of the users
166. 9:45received inadequate and incorrect
167. 9:47information how could this happen
168. 9:51well the brains and the developer is
169. 9:54behind the app or only men don't blame
170. 9:58them though but should have been diverse
171. 10:01it is said that there's a lack of women
172. 10:04in tech we're missing an extremely
173. 10:07important force when looking at
174. 10:10statistics we see that women tend to be
175. 10:14more risk-averse
176. 10:15than men most new established firms are
177. 10:19started by men and women tend to start
178. 10:23working in the public sector we have
179. 10:26created an environment where you can
180. 10:29work as an intrapreneur with
181. 10:31technologies and innovations and we see
182. 10:35that this attracts women in the hub we
183. 10:38have 49% women
184. 10:42it sounds easy though just put together
185. 10:45some good teams and shape the future it
186. 10:49doesn't do it by itself what was very
187. 10:52important for us was that we had leaders
188. 10:54that believed in us is the top
189. 10:57management's responsibility to
190. 11:00facilitate and create a culture where a
191. 11:03threshold of coming up with new ideas is
192. 11:06low
193. 11:13intrapreneurship is a mindset that needs
194. 11:16to be incorporated to the organisation's
195. 11:19DNA moving from managerial to
196. 11:23entrepreneurial capitalism is forcing
197. 11:26organizations to rethink how they deal
198. 11:29with their employees look at Telenor
199. 11:33they launched a innovation program
200. 11:36called ignite this would allow employees
201. 11:41to transition napkin ideas into real
202. 11:44products that would actually impact
203. 11:47millions of end-users since April 2016
204. 11:53more than 1,000 employees have applied
205. 11:56for this program and 18 teams have lived
206. 12:00their startup dream so I guess now
207. 12:04you're wondering how do you spot an
208. 12:06intrapreneur in your organization that
209. 12:09will move it forward most leaders and
210. 12:13organizations have unutilized potential
211. 12:16right in front of their eyes without
212. 12:19them noticing it because there's a lack
213. 12:22of environment look around you who acts
214. 12:26and gets things done
215. 12:29he takes the initiative to challenge you
216. 12:32with new ideas and coming up with new
217. 12:34ways of doing things maybe it's you
218. 12:39I was given the frames necessary for me
219. 12:44to act be inspired and create something
220. 12:47new I took the initiative based on a
221. 12:51trust of my leaders it's now my
222. 12:54responsibility to create the same frames
223. 12:57for my employees and unleash their
224. 13:00potential leaders how to rethink and
225. 13:05reprocess the way they deal with are in
226. 13:08place the hierarchy has to flatten out
227. 13:13stagnation is one of the biggest threats
228. 13:15for any ambitious firms think back at
229. 13:20the fortune 500 statistics why did the
230. 13:2488% firms just disappear this is where
231. 13:29the intrapreneurs come in they can with
232. 13:33the right outlook they can create new
233. 13:36and greater value for the organization
234. 13:39by reusing the resources in new and
235. 13:44imaginative ways thank you