INSIDE LVMH 104 Focus on Perfumes & Cosmetics — Transcript

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1. 0:00[Music]
2. 0:11[Applause]
3. 0:13[Music]
4. 0:23hi chrisy Roxy it's so good to see you
5. 0:25great to see you too welcome to the
6. 0:27global headquarters of Benefit Cosmetics
7. 0:29in San Franco can you see the excitement
8. 0:31right now I'm trying to contain myself
9. 0:32I'm such a huge fan of benefit and it's
10. 0:35such an iconic brand I can't wait to
11. 0:37learn everything and of course about
12. 0:39your career and we're going to meet some
13. 0:40early career professionals as well today
14. 0:42right that's right that's right okay so
15. 0:44are we going to get it going let's do
16. 0:46this ready can we go to the brow pencils
17. 0:48first one of my
18. 0:51[Applause]
19. 0:53[Music]
20. 0:55favorites so we're going to start off
21. 0:57talking about benefits business model
22. 1:00I'm super excited for this and from the
23. 1:02finance team we have Abigail that's
24. 1:04going to be joining us so we're ready to
25. 1:06get into it thank you so much for being
26. 1:07here happy to be here all right so here
27. 1:09we go Christy how did you land here at
28. 1:12benefit and What attracted you to be in
29. 1:15the beauty business well I've worked in
30. 1:17retail and merchandise for a long time
31. 1:20but it was always important for me to be
32. 1:22in a feel-good business you know one
33. 1:25that people want to opt into and engage
34. 1:27with a brand so Beauty definitely was
35. 1:30inspiring to me from that perspective
36. 1:33but honestly benefit's a brand that's so
37. 1:35welcoming and engaging and really has
38. 1:38unique positioning so I was excited very
39. 1:40specifically to join benefit within the
40. 1:42beauty industry also lvmh I mean it is a
41. 1:45group that has so many aspirational
42. 1:47Brands really values creativity and
43. 1:50Innovation and believes people make the
44. 1:52difference so I was inspired to join the
45. 1:55industry of beauty but more importantly
46. 1:57benefit and lvmh
47. 2:00so what surprised you most when you
48. 2:01first joined benefit what definitely
49. 2:04surprised me the most was the amount of
50. 2:07time and precision and detail that goes
51. 2:10into development of the products it can
52. 2:13take four years for one mascara to get
53. 2:17the formula right and every bristle on
54. 2:20the brush so that it interacts and is
55. 2:22real high performance product so I
56. 2:25thought that was really interesting to
57. 2:27see how the art meets the science to
58. 2:29make sure that we have incredible
59. 2:30product wow I'm not going to look at a
60. 2:33bottle of mascara the same again that's
61. 2:35so cool to know and the journey of
62. 2:38benefit is a remarkable one back in 1976
63. 2:41I remember those days so well um it
64. 2:44started in 1976 and now it's grown into
65. 2:47such a global Beauty Powerhouse what do
66. 2:50you think is the secret to benefit
67. 2:53success yeah we are very authentically
68. 2:56who we are we make no apologies for our
69. 3:00brand and we stay really true to that so
70. 3:03we actually say we are unapologetically
71. 3:06benefit so I think the brand in and of
72. 3:08itself is one key thing we also are very
73. 3:11consumer Centric we put the consumer at
74. 3:13the center of all of our decision-making
75. 3:15from what products we're deciding to
76. 3:17make to how we connect with them on
77. 3:19social media so so that's also Key to
78. 3:22Our Success we also are Relentless
79. 3:26innovators in product for sure but ALS
80. 3:29Al in ways of working we really think of
81. 3:32ourselves as a disruptive Innovative
82. 3:34brand and then last but absolutely not
83. 3:37least we prioritize team we have the
84. 3:41best team and we care very much about
85. 3:43the team and the culture here I mean so
86. 3:46much so we were just recently certified
87. 3:48a great place to work which we're so
88. 3:49proud of so cool really really cool so I
89. 3:51I would absolutely say brand you know
90. 3:54customer Innovation and team are things
91. 3:57that have really driven our success is
92. 3:58that what you would say makes benefit
93. 4:00unique absolutely absolutely I you know
94. 4:04I think when we think about the unique
95. 4:06positioning of benefit we really we have
96. 4:09four categories of business that are
97. 4:11important to us brows pores lashes and
98. 4:15face color they're not the biggest
99. 4:18categories within the makeup business
100. 4:21but we want to own those four categories
101. 4:23so that so that's unique to us we're
102. 4:25also problem solvers we look to find
103. 4:29something that a consumer wants us to
104. 4:30solve and that's how we go about making
105. 4:33sure that we're making the best solution
106. 4:35to that we're a three AIS brand but not
107. 4:39in the traditional sense we're known for
108. 4:42makeup which is true we're a large
109. 4:44makeup company but we also do have poor
110. 4:47care which is in skin care and we also
111. 4:51have services so we do three accesses of
112. 4:54business just
113. 4:56non-traditional um to how most most
114. 4:58companies would be organized you know I
115. 5:00mentioned services that is probably the
116. 5:04most unique to us we have over 5,000
117. 5:08brow and Beauty experts who are trained
118. 5:10around the world to provide services
119. 5:12every single day they have one-on-one
120. 5:14interactions with our customers every
121. 5:16single day and TR create true engagement
122. 5:19so i' see that was is really what makes
123. 5:21us
124. 5:22unique so I have to know what is so
125. 5:26important about services at benefit well
126. 5:29Services is really authentic to the
127. 5:32roots of the brand our Founders Jean and
128. 5:35Jane have been they were waxing brows in
129. 5:381976 with the first location so it's
130. 5:41it's really true to the Heritage and
131. 5:43we've been waxing brows ever since and
132. 5:44have expanded even Beyond brows so
133. 5:47beyond the fact that it's true to the
134. 5:49roots of the brand though also it really
135. 5:51sets us apart you know the 5,000 brow
136. 5:54and Beauty experts around the world is a
137. 5:57comp competitive advantage that would be
138. 5:59difficult for anybody else to replicate
139. 6:01what do you think is going to be next
140. 6:03for benefit like what are the priorities
141. 6:06for the business yeah we will never stop
142. 6:08being very true and authentic to our
143. 6:10brand we won't stop you know putting our
144. 6:14team and people first we will continue
145. 6:17to innovate and disrupt innovate and
146. 6:20disrupt ourselves even but if I'm going
147. 6:22to call it two like new things one is we
148. 6:26will have a new look and feel to our
149. 6:28stores and brow bars and online that
150. 6:32really pays homage to the roots of
151. 6:35benefit from the beginning and feels
152. 6:37modern and fresh for what will be years
153. 6:40and years to come we're also going to
154. 6:42take connecting to the consumer to a
155. 6:44whole new level you know we have have
156. 6:47Services as I've mentioned before and we
157. 6:49are going to make sure that we
158. 6:51understand our consumer at an even
159. 6:52deeper level through online booking and
160. 6:55other platforms so that we can really
161. 6:57make a personalized experience for every
162. 7:00single customer and client that engages
163. 7:02with us wherever they engage I am so
164. 7:05excited for all future things benefit
165. 7:08Chrissy thank you so much for taking the
166. 7:09time out to speak to us about benefit's
167. 7:11business model and of course Abigail
168. 7:13thank you so much for being here as well
169. 7:14um coming up next we're going to dive
170. 7:16more into benefits unique brand
171. 7:18positioning and we're going to learn
172. 7:19about what exactly makes the beauty
173. 7:21brand so loved so iconic and so Chic in
174. 7:24the
175. 7:28business
176. 7:30[Music]
177. 7:34I'm excited because this conversation is
178. 7:36going to be all about benefit the brand
179. 7:40and joining us in this chat is Jessica
180. 7:43you're an associate manager and
181. 7:44packaging engineer at Kendo so welcome
182. 7:47thanks for entering the chat room over
183. 7:48here this is going to be a lot of fun
184. 7:50Christie off camera I've been talking to
185. 7:53you about benefit the brand benefit the
186. 7:54brand you guys just stand out and like
187. 7:57no other brand what what do you think is
188. 7:59the secret to the success of benefit the
189. 8:01brand we are rule Breakers
190. 8:05Trailblazers when everyone goes left we
191. 8:08go right we Zig when they zag when
192. 8:11benefit launched the brow collection in
193. 8:142016 it was basically a non-existent
194. 8:17category and benefit just saw an
195. 8:19authentic way in it was rooted in the
196. 8:22DNA of the brand and there was a real
197. 8:24consumer need and exploded the category
198. 8:28and now we're the number one worldwide
199. 8:29brow brand that's right number four and
200. 8:31number five are my particular colors if
201. 8:33anybody wants to know but I'm curious if
202. 8:36I were to ask you what is benefit's
203. 8:39Mission yeah what would you say we would
204. 8:42say it's to ignite Joy now whether that
205. 8:46be it puts a smile on your face because
206. 8:48the product is so great or it makes you
207. 8:51laugh because the marketing is clever
208. 8:54it's really about those joyful moments
209. 8:57Beauty should really lift us up not
210. 8:59bring us down and that's how we think
211. 9:01about the brand yeah and how would you
212. 9:03say that benefit shows that in the world
213. 9:07I would say first and foremost it comes
214. 9:10through our people we live and breathe
215. 9:13the DNA of this
216. 9:15brand whether you're in Korea or you're
217. 9:19here in San Francisco or you're in
218. 9:21France through our people you really
219. 9:23really feel the spirit of the brand but
220. 9:26we also you know explode the personality
221. 9:29in all that we do so exuberant fun
222. 9:33unexpected and bold whether that be in
223. 9:36Creative packaging or in our popup
224. 9:39events or anything that we do we really
225. 9:42bring that personality to life so I'm
226. 9:44curious because I'm pretty sure that
227. 9:46there's tons of things that's thrown
228. 9:48your way how do you know when something
229. 9:50is benefit when it is the perfect blend
230. 9:53of innovation and fun it's not one
231. 9:56without the other it's the combination
232. 9:58that makes benefit benefit so we are
233. 10:01Relentless about the Innovation but we
234. 10:03show up in such a playful fun way that
235. 10:06it makes it really unique can you give
236. 10:09us an example of a product or a launch
237. 10:11that truly embodies benefits DNA this
238. 10:14question was for me it wasn't I'm just
239. 10:17playing just we we recently launched the
240. 10:20professional poor care it was rooted in
241. 10:24benefit DNA in Heritage we had a primer
242. 10:28the professional Prime
243. 10:29that was a bestselling primer but we
244. 10:31also saw a real consumer need for a
245. 10:34comprehensive solution for pores so in
246. 10:37real benefit fashion we exploded the
247. 10:40category like we did with brows with
248. 10:43Innovative high performance product that
249. 10:46also was a really fun packaging and a
250. 10:49campaign that was also really fun this
251. 10:51has been such a fun conversation
252. 10:53learning all about benefits DNA Jessa
253. 10:55couldn't have done it without you also
254. 10:57thank you for joining us appreciate it
255. 10:58and coming up next we're going to learn
256. 11:00all about benefits CSR effort sounds
257. 11:06[Applause]
258. 11:08[Music]
259. 11:10great so in this segment Christie we're
260. 11:13going to get into all things relating to
261. 11:15corporate social responsibility and we
262. 11:17have yadir here joining us a supply
263. 11:19program trainee at Sephora thank you
264. 11:21yudira so let's jump right into it
265. 11:23what's benefits philosophy when it comes
266. 11:25to corporate social responsibility I
267. 11:28quite simply it's do the right thing M
268. 11:30we want to make the best possible
269. 11:32decision we can for people and for the
270. 11:34planet as a feel-good beauty brand who
271. 11:37ignites joy we simply have to do that do
272. 11:41the right thing make the best decisions
273. 11:43it's not about a marketing message for
274. 11:45us it's about the choices that we make
275. 11:47every day so how does this philosophy
276. 11:49actually get put into action diversity
277. 11:51Equity inclusion is a big Focus for us
278. 11:54as a global Beauty brand in nearly 60
279. 11:57countries around the world world we have
280. 12:00to be representative of the communities
281. 12:01that we're in so we're very focused on
282. 12:04an internal culture of belonging here
283. 12:06where everyone can show up as their
284. 12:08authentic self we also have Education
285. 12:11and Training for our leaders and teams
286. 12:13around the world we're also focused on
287. 12:16Recruitment and development and beyond
288. 12:18our people goals we want to make sure
289. 12:21that when we put out hero products they
290. 12:23too are representative of the
291. 12:25communities we are in around the world
292. 12:27as are the marketing materials
293. 12:29so how does benefit give back giving
294. 12:33back is really part of the culture here
295. 12:35and from the start of the brand we
296. 12:38really think about it like a global
297. 12:40vision and mission for everyone we have
298. 12:43a platform in which teams around the
299. 12:45world are able to volunteer we give
300. 12:48volunteer days and that's one
301. 12:50organization really thinking about that
302. 12:52in totality what are some of the key
303. 12:55initiatives benefit is currently
304. 12:56involved in both is beautiful is a great
305. 12:59program that was started in 2015 and in
306. 13:02August every year the proceeds from brow
307. 13:05waxes are donated to Charities that
308. 13:08Empower women and girls that can be
309. 13:10through health and wellness or education
310. 13:13or financial
311. 13:14self-sufficiency and to date we have
312. 13:16raised over $25 million us now you
313. 13:19mentioned doing right for not only just
314. 13:21people but also the planet so I'm really
315. 13:23curious what steps has benefit taking to
316. 13:25reduce its environmental impact yeah
317. 13:27we've partnered with LV M to ensure that
318. 13:30we are looking at sustainable raw
319. 13:32materials we also have a reduced and
320. 13:35removed packaging program so minimal
321. 13:38packaging nothing in excess because the
322. 13:41best is to not have it at all exactly
323. 13:44and then when we do we use postc
324. 13:46consumer recycled materials beyond our
325. 13:49raw materials and our formulas you know
326. 13:52Logistics and operations can be the
327. 13:55largest footprint on the earth so we
328. 13:57have a local sourcing program to Ure
329. 13:59that we actually minimize the amount of
330. 14:00Transportation of our raw materials
331. 14:02around the world beyond that we have
332. 14:05sustainable sourcing partners and we
333. 14:07have an environmental impact to audit
334. 14:09looking ahead what are the goals to
335. 14:11continue making an impact and drive
336. 14:13positive change in the future this work
337. 14:16will never end to become a diverse
338. 14:19Equitable inclusive organization one
339. 14:22that gives back and makes the best
340. 14:24decisions for the planet it is a
341. 14:27long-term journey and we have internal
342. 14:29goals against all of those and when we
343. 14:31meet those goals we make new goals so
344. 14:34again it's a journey just that will
345. 14:35never end and be longterm for us yeah
346. 14:39Dar thank you once again for joining us
347. 14:40we really do appreciate it and Christy
348. 14:42thank you for walking us through
349. 14:43benefits commitment to CSR because I do
350. 14:45believe that it's very important for
351. 14:47Brands today to use their platform for
352. 14:50good and since you have an amazing
353. 14:52platform our next segment is all about
354. 14:55career tips and advice from you are you
355. 14:57ready for that Yes sounds
356. 15:02[Applause]
357. 15:04[Music]
358. 15:07good I think that we may have saved the
359. 15:10best for last we have the whole crew
360. 15:13back together and Christy no pressure
361. 15:16but this is your segment and it's all
362. 15:19about career advice and goals that we
363. 15:22can set for ourselves are you ready
364. 15:24ready all right the one that you
365. 15:25probably get the most is what would you
366. 15:29say to young people who are starting out
367. 15:32in their careers and what skills and
368. 15:34qualities do you think are the most
369. 15:36important to succeed because a lot of
370. 15:38people want to be in that CEO bracket of
371. 15:41the world yeah I think the most
372. 15:43important thing to me is to find the
373. 15:46things that give you energy and be
374. 15:49honest with yourself about the things
375. 15:50that don't because there isn't really a
376. 15:53correct clear path to get there and I do
377. 15:56firmly believe that you will be
378. 15:59successful at the things that bring you
379. 16:01energy and it will Propel you and that
380. 16:03it's incredibly difficult to be
381. 16:06successful at the things that don't give
382. 16:08you
383. 16:09energy from a skill set perspective I
384. 16:12mean of course there are hard skills
385. 16:13that are required for different types of
386. 16:15jobs but I think generally speaking
387. 16:18teamwork active listening
388. 16:22curiosity those are the things that I
389. 16:24think will drive you to success in the
390. 16:25long term so is there any advice you
391. 16:27would wish you received early on in your
392. 16:30career trust your gut it will be right
393. 16:33most of the time and don't worry too
394. 16:36much about the small things they're
395. 16:38small I like that now there's always
396. 16:42different challenges that may arise
397. 16:44throughout somebody's journey and path
398. 16:45everyone having a different one of
399. 16:47course so what are some of the
400. 16:49challenges that you faced and how do you
401. 16:50overcome those times yeah I mean it's
402. 16:53hard for us to sit here and not
403. 16:54acknowledge the collective challenge we
404. 16:57all faced which was the Global pandemic
405. 16:59and you know I think being clear on
406. 17:02Vision concise on communicating what
407. 17:06that is and taking on Partners as you do
408. 17:09that is is the path through conflict um
409. 17:12the challenges never go away they just
410. 17:15look different over time and it always
411. 17:18really seems to be those same things
412. 17:20pause be clear about your actions
413. 17:23concise about communicating that and
414. 17:25don't do it on your own take on partners
415. 17:29who inspires you and why I am so
416. 17:32inspired by my team and we've talked a
417. 17:34lot about benefit today but it really is
418. 17:38a wonderful diverse group of leaders and
419. 17:41team members that are performance driven
420. 17:45but also come with new thoughts every
421. 17:47single day and are all really very
422. 17:50supportive of each other so I'm
423. 17:51definitely inspired by my team do you
424. 17:53think there's any secrets to being a
425. 17:56strong effective leader such as yourself
426. 17:58yeah I think you have to have Clarity of
427. 18:01vision and you have to be able to
428. 18:03communicate it simply no points for
429. 18:06confusing anyone so simple and Clear
430. 18:09Vision but beyond that I think it's a
431. 18:11lot of things that are in Balance so
432. 18:14owering your teams but supporting them
433. 18:17at the same time right encouraging
434. 18:20feedback but two-way feedback giving and
435. 18:23receiving
436. 18:24feedback um being an active listener but
437. 18:26also being transparent parent at the
438. 18:29same time and then perhaps most
439. 18:31important is that you empathy and
440. 18:35strength are not in conflict with each
441. 18:36other and so those two things should
442. 18:38live together yeah what is something
443. 18:40that drives you and keeps you going
444. 18:42every day you know this ties back to the
445. 18:46first answer I gave it's the work itself
446. 18:49you know I'm not driven by the the next
447. 18:52step or or where can I go after this if
448. 18:55I have to be really engaged in the work
449. 18:57and and I love the work that I do right
450. 18:59now looking ahead in the future how do
451. 19:02you hope to continue to learn and grow
452. 19:05professionally because a lot of us
453. 19:06sitting on this couch we're like she's
454. 19:07the CEO that's it that's but how do you
455. 19:09keep motivated in setting new goals for
456. 19:11yourself yeah I'm I'm really curious by
457. 19:14Nature I try to find something that
458. 19:16somebody else knows more about than me
459. 19:19every single day so I think learning is
460. 19:22a an active role that you have to take
461. 19:25um I also think take those opportunities
462. 19:27when they arise whether that be
463. 19:29development classes or just talking to
464. 19:31other leaders or cross functional
465. 19:33Partners in different roles um you know
466. 19:36that that learning that you can take on
467. 19:37for yourself I think is really critical
468. 19:40well we have had the best time actively
469. 19:43listening to all of your responses
470. 19:45Chrissy really thank you for sharing
471. 19:47your Insight and your time today with
472. 19:49career advice and all things benefit we
473. 19:53really appreciate you oh thanks to all
474. 19:55of you I appreciate
475. 19:57you
476. 19:59[Applause]
477. 20:01[Music]
478. 20:05thank you for watching I'm absolutely
479. 20:07thrilled and honored to be a part of
480. 20:08this amazing inside lvmh certificate
481. 20:11promotion it's inspiring to see the next
482. 20:14generation of leaders come together to
483. 20:16learn about lvmh and the luxury
484. 20:19industry as a sponsor I'm committed to
485. 20:22owering and supporting these leaders on
486. 20:24their Journey To Success so let's get
487. 20:27ready for a fantastic promotion register
488. 20:30now at insid lvh.com good luck to
489. 20:34all that's a cut come
490. 20:38[Music]
491. 20:45on