Informative Speech Example — Transcript

Full transcript

1. 0:00- this is like a like a convention for
2. 0:03people who are either interested in the
3. 0:05radio or have worked with in the field
4. 0:07of radio so according to Larry Miller in
5. 0:13a 20-17 study an FM radio is in the
6. 0:17midst of a massive drop-off as a music
7. 0:20discovery tool by younger generations
8. 0:22dropping by 50% between 2005 and 2016
9. 0:26now these numbers found sound very scary
10. 0:29to those of us working within the
11. 0:30industry but they don't spell out
12. 0:32doomsday for us they are actually just
13. 0:35part of a long history of the radio and
14. 0:38that is transition the radio is often
15. 0:42within transition and in fact we have to
16. 0:46ask people who are working within the
17. 0:48radio as radio personalities or just
18. 0:50working within the industry itself we
19. 0:52have to be able to adapt to transition
20. 0:55within the field now I have worked both
21. 0:58on-air with like as a radio personality
22. 1:00or behind the scenes at multiple
23. 1:02stations for a number of years and I've
24. 1:04also conducted research deep within the
25. 1:06topic of radio its history and the
26. 1:08transitions that it's gone through so
27. 1:10today I'm going to tell you a little bit
28. 1:13about the history of the transition that
29. 1:15radio has gone through then I will talk
30. 1:18about how there's been changes in
31. 1:19listenership in modern day then finally
32. 1:22I will tell you about how your stations
33. 1:24or you as a radio personality can adapt
34. 1:27to these changes and continue to make
35. 1:29your station relevant so first I'll talk
36. 1:33a little bit about the history of radio
37. 1:34and tell you how its kind of changed and
38. 1:37evolved radio has gone through multiple
39. 1:39changes since its initial conception as
40. 1:42pbs.org says in the 3rd 1930s it was
41. 1:44primarily just a source of entertainment
42. 1:46often playing things like soap operas
43. 1:49news multiple radio shows or even just
44. 1:54popular music
45. 1:55time but it continued to evolve over the
46. 1:58ages and 40s and 50s it remained
47. 2:00primarily an entertainment source but
48. 2:02then in 60s 70s and 80s FM radio began
49. 2:05on the rise and so radio began to focus
50. 2:08more on the music side but during the
51. 2:1180s radio saw a big influence through
52. 2:16this music in fact DJ's had a lot of
53. 2:18influence on what it could be
54. 2:19broadcasted out to people they had
55. 2:22different genres that they could select
56. 2:24from that their stations could focus on
57. 2:26radio is making a lot of money so people
58. 2:28have more creative freedom to work
59. 2:30within so they can have more varying
60. 2:31content and radio stations were popping
61. 2:35up all over the country so then again
62. 2:37they have more creative freedom to work
63. 2:39with them but radio is about to enter
64. 2:42another stage of transition in 1996 with
65. 2:45the Telecommunications Act of 1996 this
66. 2:49act eliminated a cap on nationwide
67. 2:51station ownership and increased the
68. 2:53number of stations one entity could own
69. 2:55in a single market so basically it
70. 2:58removed how many stations that one
71. 3:01corporation or person or entity could
72. 3:04own at a time and this significantly
73. 3:06changed the radio industry as a whole
74. 3:09for example now only about ten parent
75. 3:14companies can control the radio spectrum
76. 3:15radio listenership and revenues that
77. 3:18radio can experience
78. 3:20it's basically an oligopoly where 28 of
79. 3:2430 music formats only four companies
80. 3:27control about 50% of the listenership so
81. 3:31because of this act radio has actually
82. 3:32become more restricted and what it can
83. 3:35play broadcast and how you can work
84. 3:37within the system so now that we've
85. 3:41talked about a little bit of the history
86. 3:42and we've seen how its kind of changed
87. 3:44over time let's examine how listenership
88. 3:46has is changing
89. 3:49there's been a significant change of
90. 3:51numbers in there's been a significant
91. 3:56change in numbers of who's listening to
92. 3:58the radio and this is largely due to
93. 4:00online internet radio stations and
94. 4:03personal music stations that people can
95. 4:05play according to statistic accom there
96. 4:08are over 60 million paid users using
97. 4:11Spotify right now
98. 4:13and according to Miller's report again
99. 4:17AM and FM radio is falling behind by
100. 4:20about 50 percent of young people
101. 4:22discovering the music with YouTube
102. 4:24leading it with over 80 percent of young
103. 4:25people using it followed them behind
104. 4:28behind by Spotify that's 59% of younger
105. 4:31users and a Pandora with 53 perceptive
106. 4:33users and how people can access radio
107. 4:37has also gone through a transitional
108. 4:38phase usually you would think oh when I
109. 4:41get in the car I'll listen to the radio
110. 4:42and most part still do have radios but
111. 4:45newer cars that are being manufactured
112. 4:47are having more digital components put
113. 4:50into them like Wireless and Bluetooth so
114. 4:53now instead of getting into the car and
115. 4:55having your radio is the only option
116. 4:57people of CDs but they can listen to
117. 4:59they can plug their iPhones in there
118. 5:01basically they have more options besides
119. 5:03the radio to listen to and in their
120. 5:06homes it's following the same trend
121. 5:07people can plug their phones into like a
122. 5:11stereo or have Bluetooth playing
123. 5:14radio to play music instead of relying
124. 5:16on the radio like they might have done
125. 5:18in the past so because of these
126. 5:21technological advancements radio is
127. 5:23seeing and listenership are seeing a
128. 5:26kind of transitional phase and how
129. 5:27people are listening to it so now that
130. 5:30we've talked about how technology and
131. 5:32listenership has changed let's talk
132. 5:35about how we can keep up with these
133. 5:37changes how about can we use radio
134. 5:38personalities or people within the
135. 5:40industry stay relevant through this
136. 5:43transition well there are two major ways
137. 5:45the first way is to take your station
138. 5:48online embrace the Internet make sure
139. 5:52your programs are available for people
140. 5:54to listen to online for example the cave
141. 5:57a local Springfield radio station has a
142. 5:59lot of their programming available
143. 6:01online they have their shows you can
144. 6:03listen to they have a streaming service
145. 6:06you can listen to what's being played on
146. 6:07the radio you can make requests on their
147. 6:09website you can see what's already been
148. 6:11played within the hour so they make it
149. 6:13basically so even if you don't have
150. 6:15access to a radio you can still listen
151. 6:16to their station but using the infinite
152. 6:19you can make yourself available to a
153. 6:22wider audience and keep your fan keep
154. 6:25the people who already like listening to
155. 6:26the radio happy and maybe even bring in
156. 6:28some new viewers because in fact there
157. 6:31are even websites dedicated to listing
158. 6:33all stations within a local area so if
159. 6:36you're already online people will be
160. 6:38able to find your station and so they
161. 6:41can have an easy access to what you're
162. 6:43putting out there the second way is to
163. 6:46keep it available to the community
164. 6:48one thing that radio is always done has
165. 6:50had a large community focus in where
166. 6:54they are stationed so as long as you're
167. 6:56keeping that in mind you're still going
168. 6:58to have that strong backbone even
169. 7:00through transitional phases like I said
170. 7:02radio has always given information about
171. 7:04the community
172. 7:04and it still does this day and it's
173. 7:06important to keep it in mind so for
174. 7:08example he's the cave again they'll have
175. 7:10school closings local traffic updates
176. 7:13and they'll get weather reports
177. 7:14basically am i keeping the community in
178. 7:16mind and having your local listeners in
179. 7:19mind you're giving them a reason to
180. 7:21listen to your station and have a
181. 7:23backbone for your station of listeners
182. 7:26so radio will always be an integral part
183. 7:30of the United States and people
184. 7:33listening it's just been so part of our
185. 7:35culture for so long I don't think people
186. 7:37really want to give it up but during
187. 7:39transitional phases I feel like people
188. 7:42sometimes forget about it
189. 7:43so it's important that we understand why
190. 7:47the radio is going through transitions
191. 7:49and how we can adapt to those
192. 7:51transitions so I talked about how radio
193. 7:54in transition throughout the ages how
194. 7:56because of done how acts like the
195. 8:00Telecommunications Act in 1996 changed
196. 8:02the way that radio could operate I
197. 8:04talked about how listenership has
198. 8:06changed through advances in technology
199. 8:09and generational gaps and I also talked
200. 8:12about how to stay relevant by keeping a
201. 8:15focus on your community and by embracing
202. 8:18the technology and so like I said the
203. 8:21radio will always play a large part in
204. 8:22people's lives but it's our job that we
205. 8:25shouldn't just expect everyone to come
206. 8:27to them we have to give everyone a
207. 8:29reason to want to listen to the radio
208. 8:31thank you