INFINITE lipstick shades on L’Oréal's new makeup module — Transcript

Full transcript

1. 0:00[Music]
2. 0:03okay so I don't know about you guys but
3. 0:06I normally buy one lipstick throw it out
4. 0:09get a new shade that's virtually
5. 0:10indistinguishable keep that for about
6. 0:12two years and never use it well
7. 0:14L'Oreal's technology incubator has a
8. 0:16solution if you're like me and you buy
9. 0:18500 products that you can't decide
10. 0:21between they've created this new makeup
11. 0:24and skincare mixing range it actually
12. 0:27takes all of your favorite colors mixes
13. 0:29them all together and creates a perfect
14. 0:31shade just for you so I'm going to show
15. 0:33you these little cartridges go inside
16. 0:36this machine and in there is one lip
17. 0:39color but maybe you want to mix this guy
18. 0:41and let's say it's nice and bright
19. 0:44orange I'm feeling a bit tropical all of
20. 0:46those go inside this machine and you can
21. 0:48use the app to choose the color yourself
22. 0:51so I'll show you how the app works you
23. 0:54can choose it by a trend or maybe you
24. 0:56want to just create your own custom lip
25. 0:58shade all right I'm gonna choose the
26. 1:01palette and I can change it here I'm not
27. 1:03much for like a pink neutral and I
28. 1:05really like that
29. 1:06alright let's go for a deep red once I
30. 1:09press the drop button
31. 1:11down here it dispenses my color
32. 1:16so I chose a pretty heavy red it's given
33. 1:19me a lot of the red but mixed it all
34. 1:22together you can blend it exactly how
35. 1:24you want it
36. 1:28I'm gonna call that shade coral Sam's
37. 1:31over here
38. 1:34they've also got Foundation and skincare
39. 1:37so the same thing applies here
40. 1:39foundation you're probably gonna stay
41. 1:41mostly the same color but say you've
42. 1:43turned over summer I've just come back
43. 1:45from Australia feeling pretty turned
44. 1:47right now so it might choose a different
45. 1:49color range and you can do it all in the
46. 1:51app but my favorite is the skincare so
47. 1:53this takes geolocation information and
48. 1:56it'll tell me the temperature outside
49. 1:59the UV index the weather air quality it
50. 2:02takes all of that data mixes it all
51. 2:04together and tells me exactly what I
52. 2:06want for my skin on a particular day I
53. 2:08can also put in my own analysis here so
54. 2:12take some selfies
55. 2:16side of my face
56. 2:18hideous age spots over here all right
57. 2:21analyzing
58. 2:25all right so it's telling me that I
59. 2:27don't really have a major problem with
60. 2:29deep wrinkles but dullness that's always
61. 2:32been my problem so maybe I'm going to
62. 2:33need something that focuses on dullness
63. 2:35so I can save my progress it's going to
64. 2:38chart it across the app once I'm ready
65. 2:40to go it can show me the cartridges that
66. 2:43are inside so there's normally a mixture
67. 2:45of a serum a moisturizer and a sunscreen
68. 2:51and you can mix and match them so
69. 2:53there's a bunch of different serums
70. 2:54moisturizers and sunscreens to fix all
71. 2:57of your problems each of those go inside
72. 2:59the Machine and then when it I am ready
73. 3:02to blend Oh
74. 3:03[Music]
75. 3:04how has the humidity today okay good it
76. 3:09can also take data from this other
77. 3:10L'Oreal product which is a little skin
78. 3:12sun detector that tells you how much sun
79. 3:14exposure you've got so I'm going to try
80. 3:17mixing this together
81. 3:20now I'm not gonna lie I've been doing
82. 3:24CES for a number of years now if someone
83. 3:27hadn't brought this product to me early
84. 3:29on maybe I wouldn't look so tired and
85. 3:31Haggard as I do now but I feel refreshed
86. 3:33I feel like my fine lines and wrinkles
87. 3:36are just deteriorating and I don't have
88. 3:38any dark spots anymore of course you
89. 3:40know you can't see that in my eyes but
90. 3:42they don't actually have a price for the
91. 3:45cartridges or for the actual machine
92. 3:46itself yet it's still a prototype as I
93. 3:49say it's coming out of L'Oreal's
94. 3:51Technology Innovation Lab but it's the
95. 3:53kind of thing that could show you what
96. 3:55your makeup and skincare looks like in
97. 3:57the future no need to go to some fancy
98. 3:58dermatologist or choose 700 lip colors
99. 4:01you could just choose it all yourself
100. 4:05[Music]