Industrialization: Edison, Carnegie, Rockefeller — Transcript
Full transcript
- 0:00okay so I want to make a recording over
- 0:03industrialization in the United States
- 0:05and I know you're on the uh tip of your
- 0:08chair for this one so basically
- 0:09industrialization 19 in the 18 in in the
- 0:12guilded age and so uh in the video above
- 0:17I feel like I'm in The Brady Bunch I
- 0:18used to love the Brady Bunch
- 0:21Bobby
- 0:23Cindy my favorite episode is when they
- 0:25got lost in the canyon Bobby and Cindy
- 0:27and so basically I talked about the
- 0:28railroads above Brady Bunch above the
- 0:30railroads but I want to talk about oil
- 0:32and steel and
- 0:33electricity the uh the other parts of
- 0:36rows and so I want to start out and
- 0:37these are the things that created
- 0:39basically the foundation of the of the
- 0:41um growth in the United States after the
- 0:44Civil War let me talk about the E for
- 0:47electricity or the E for Edison and I
- 0:50want to do a little bit different with
- 0:52Edison I don't want to go into the fight
- 0:53between Edison and Tesla I know a lot of
- 0:55people were like ah Tesla got screwed I
- 0:58don't want to go into that uh but I do
- 1:00want to talk about Edison a little bit
- 1:01just because Edison maybe to emphasize
- 1:03some of the different aspects of what
- 1:05Edison does obviously a great inventor
- 1:09um obsessed with the telegraph allegedly
- 1:12probably apocryphally uh uh um proposed
- 1:16to his wife using the telegraph as so
- 1:19romantic it's almost as romantic as me
- 1:20who is like literally my wife married a
- 1:23brick and she's been disappointed for 26
- 1:26years now and so basically he he was
- 1:28obsessed with this and
- 1:30uh is able to kind of use his obsession
- 1:32with the railroad and with uh the
- 1:35telegraph pushing himself forward goes
- 1:37to New York City actually New Jersey uh
- 1:40where you can do anything New Jersey
- 1:43sorry if anyone is from New Jersey I I I
- 1:46I don't think I've ever even been in New
- 1:47Jersey oh I flew into New York once uh
- 1:50and so uh creates Bow Park and it's
- 1:54basically this this this this laboratory
- 1:57This research center and he does
- 1:58different things so this none of this
- 2:00like 99% ppir perspiration 1%
- 2:04inspiration he's working with a team
- 2:06he's working with people together to do
- 2:08all these the the these these um
- 2:11experiments over a thousand patents and
- 2:13of course the patents are in his name
- 2:14but it's a team doing this he's building
- 2:17off of the collective effort of a group
- 2:20of people that are working really really
- 2:22hard and he does several things that I
- 2:24think are interesting and I'm going to
- 2:25go really fast over Edison here because
- 2:26he's a fascinating character one of the
- 2:28most important entrepreneurs inventor
- 2:30inventors obviously in American history
- 2:31but a couple things he does is he buys
- 2:33up other patents he was really good at
- 2:35finding other patents and building on
- 2:37these patents so he would go out and buy
- 2:39up other patents as he built the bases
- 2:41for his own patents he had a away with
- 2:42the with the media so when he was making
- 2:44the incandescent light bulb and he was
- 2:46trying to find that filament and he was
- 2:48getting really really close he would
- 2:49bring the media in show them the light
- 2:52bulb get them out of there and then the
- 2:54filament would crack after the media
- 2:56left but they didn't know that he hadn't
- 2:57perfected it yet he was trying to create
- 2:59this this this this idea that it was
- 3:02done he
- 3:04um he he created the the the ability to
- 3:07commercialize his products right he was
- 3:09always trying to figure out ways to get
- 3:11Americans to buy his products on the
- 3:12lower floor of midow Park his laboratory
- 3:15was about
- 3:16commercialization and when I think about
- 3:17Edison I think about Steve Jobs and
- 3:20think about Steve Jobs just just think
- 3:21about Steve Jobs and and and the
- 3:22importance of Steve Jobs and all what he
- 3:24what he did in my own life I remember I
- 3:28used to buy music by buying CD I mean by
- 3:31buy me cassette tapes I was a cassette
- 3:33tape buyer now listen all you people out
- 3:35there that think I was an eight trke
- 3:36buyer back off this guy is way younger
- 3:39than buying eight tracks but I did buy
- 3:41cassettes I would go to a place called
- 3:43Ralph Records and tapes at loveing Texas
- 3:45and I would buy cassettes all the time
- 3:48to use cassettes and then move to CDs
- 3:51but then good old Napster comes and
- 3:53starts stealing music and so out of this
- 3:56and again it's kind of it's kind of it's
- 3:57kind of hazy out of this iTunes and
- 4:00apple music and the iPod and all of a
- 4:02sudden you could buy individual songs
- 4:04for 99 cents you could buy individual
- 4:06songs for 99 cents and it changes
- 4:08everything all of a sudden I like to run
- 4:09I still like to run I'm really really
- 4:11slow what I do is not really running
- 4:13it's kind of shuffling it's really
- 4:15embarrassing but at this age no one
- 4:18notices me so who cares and so basically
- 4:21I will have music on shuffling uh and I
- 4:25remember the first time that I put all
- 4:27this music there onto my little iPod
- 4:29little bitty thing thing it was a little
- 4:30iPod Shuffle and it was wonderful it was
- 4:32just wonderful all of a sudden I didn't
- 4:33have to buy the whole crappy CD for one
- 4:37song it was great and then you have uh
- 4:40the iPhone my gosh the iPhone my wife
- 4:42loves her iPhone probably more than me
- 4:44in fact she's on it somewhere uh it's
- 4:48it's it's embarrassing how little she
- 4:49needs me now and then of course you you
- 4:51have the entire way that we're changed
- 4:53the way our lives are changed with that
- 4:54and then you have the iPad and remember
- 4:56this people thought the iPad at first
- 4:57was going to be a failure it was an
- 4:58iPhone you couldn't call someone right
- 5:01but now I'm recording on an iPad I'm
- 5:02recording on my daughter's iPad and
- 5:04she's angry at me by right now I don't
- 5:07know where my 13-year-old learned those
- 5:09words obviously her mother um but so you
- 5:12you have these things that come out and
- 5:14you create these products that we now
- 5:15need and in some ways Edison is able to
- 5:17do this he creates these products that
- 5:19people want he was always thinking about
- 5:21the consumer as he goes forward he's
- 5:22going to eventually become his company
- 5:24is going to become General Electric the
- 5:25the next thing about about Edison at one
- 5:28point he wants to electrif Electrify a
- 5:30square mile of New York City but to do
- 5:32this he's got to do so many things he's
- 5:34got to basically have the people in this
- 5:37square mile on the Lower East Side
- 5:39basically join a subscription service to
- 5:41have their houses electrified he's got
- 5:43to get permits from the city of New York
- 5:45to dig up the ground to allow the city
- 5:47of New York to do this can you imagine
- 5:48the city of New York saying Hey listen
- 5:50go on in there man and dig this up so
- 5:53that we can't really travel very well
- 5:55he's got to have uh basically invent
- 5:58even new products for this to be used
- 6:01and he's got to appease the moneyman
- 6:03he's got to go raise Capital to do this
- 6:05and so on top of being this inventor
- 6:07he's a CEO and out of this becomes
- 6:09General Electric now again we don't hear
- 6:11about General Electric as much anymore
- 6:13GE we bring good things to life but oh
- 6:16that was pretty good that was pretty
- 6:18good but you have basically the basis of
- 6:21this and the importance of electricity
- 6:23as a foundational aspect of the United
- 6:25States economy thanks in many ways to
- 6:27Edison again it was alternating current
- 6:28versus dual current
- 6:30at one point Edison is doing all kinds
- 6:31of crazy things because he's he's
- 6:33fighting with Tesla so he believes that
- 6:35dual current is the way to go and it was
- 6:37very limited so he thinks Alterna
- 6:39current is so dangerous that he's
- 6:40actually electrocuting animals using it
- 6:43to try to prove how dangerous it is but
- 6:46then he realizes he's wrong and so he he
- 6:48changes over and all of a sudden you
- 6:49have this the foundational structure of
- 6:51American electricity I mean think about
- 6:53how important electricity is for
- 6:54everything we do and in many ways it's
- 6:56just some of the things that Edison does
- 6:58we we we we we bring this back to the to
- 7:00the light bulb and and and his use of
- 7:03electricity but so many other inventions
- 7:06um of Edison so so you have Edison um
- 7:09especially involved in this again
- 7:11oversimplification going super fast but
- 7:13the importance of Edison then you have
- 7:15steel from a guy named Andrew Carnegie
- 7:18from Scotland if it's not Scottish it's
- 7:21clap and uh that's my you and McGregor
- 7:24imitation if it's not is crap and so he
- 7:29is from Scotland he comes to United
- 7:30States pretty young age his dad gets a
- 7:34for whatever reason I've read his dad
- 7:35couldn't get a job basically in the
- 7:38United States he was an old old very
- 7:40traditional textile worker couldn't
- 7:41really couldn't get a job in the United
- 7:42States and so again I know this probably
- 7:45doesn't apply very well to Carnegie but
- 7:47I'm I'm bring this up because it's
- 7:48really something I'm dealing with now
- 7:50what happens when you get old and you
- 7:52can't adapt to technology it's a
- 7:54terrifying subject it's really one of
- 7:55the few reasons I had children I I'm
- 7:57just kidding I'm just kidding I love my
- 7:58children but I at a point I'm I'm I'm
- 8:01not going to tell you how old old I am
- 8:02but I'm to the point where basically I'm
- 8:04having some trouble now when my router
- 8:05goes out or or booking things up I need
- 8:07to call my son right it's embarrassing
- 8:10you know what's embarrassing can I just
- 8:11tell you what's embarrassing I'm just I
- 8:13probably shouldn't talk about this but
- 8:14who cares who cares you know what's hard
- 8:17about social media and all this stuff
- 8:18for an old person there is nothing worse
- 8:20and this is going to happen to maybe
- 8:21everyone watching this class one of one
- 8:23of the days one of these days is when my
- 8:2550-year-old wife had to help her
- 8:2772-year-old father create a dating get
- 8:30on a dating side you want to talk about
- 8:33hard times and dealing with the the
- 8:34movement of Technology well that's what
- 8:37that's that's good that's going to oh my
- 8:38goodness okay let's just say we learned
- 8:40some interesting things that we never
- 8:42ever can unlearn about my father-in-law
- 8:46he was a very good man
- 8:48but can't okay so Carnegie Carnegie is a
- 8:53job at a railroad company and Carnegie
- 8:55somehow and I again he's a young guy
- 8:57he's at the pin Railroad and somehow
- 8:59there is a massive uh
- 9:03train uh where the A train Jam a traic
- 9:07jam with trains I don't know his boss is
- 9:10gone and so basically he will Forge his
- 9:12boss Tom Scott his boss's signature
- 9:14he'll Forge his signature and unjam the
- 9:18trains and the boss doesn't really know
- 9:20what to do with Carnegie if it's not
- 9:22Scottish is clap because he has solved
- 9:25this
- 9:26problem but he forged a signature
- 9:30and so he begins to kind of bring him in
- 9:32he he in to the importance of the stock
- 9:34market this is kind of the beginning of
- 9:35the stock market insider trading was
- 9:36totally totally legal inside our trading
- 9:39is when you know information before
- 9:40anyone else and can make investments
- 9:42based on this money I mean based on this
- 9:43information you can make a lot of money
- 9:45if you know something before the people
- 9:46and so he makes money with this in fact
- 9:48he
- 9:49remembers money on his desk from from
- 9:52Tom Scott it like the goose that laid
- 9:53the golden EG he gets a job moves up
- 9:57within the railroad company eventually
- 9:59is a manager on the railroad has a
- 10:00telegraph at his house he's constantly
- 10:03traveling constantly on The Cutting Edge
- 10:05of Technology the exact opposite of me
- 10:08he's on The Cutting Edge of Technology
- 10:09tries to build uh and by the way he does
- 10:11something really smart he does something
- 10:13really really smart let me if I can tell
- 10:14you one thing if you want to get married
- 10:15I mean if you want to get if you want to
- 10:17if you want to be successful in business
- 10:20just don't don't get married now let me
- 10:21just say this I'm married I've been
- 10:23married for 26 years I got three kids I
- 10:26don't have any money and I don't have
- 10:27any hope but I got married if you don't
- 10:30get if you don't get married or date
- 10:31someone think about the amount of time
- 10:33you can spend on your career think about
- 10:35the amount of time you can devote
- 10:37yourself to what your your passion is
- 10:40and so he he marries late in life but
- 10:42he's able to devote himself basically at
- 10:44first to the railroad and then he's
- 10:46going to try to build an an Iron Bridge
- 10:47across the Mississippi which is barely
- 10:49almost a fiasco he barely gets it
- 10:51done but then he's attracted to the
- 10:53possibility of making steel of making
- 10:56steel out of iron and there's a guy
- 10:58named hry besser who is an artillery
- 11:00expert in New in in in in Great Britain
- 11:03and basically he's figured out a way to
- 11:05to basically oxidize iron heating iron
- 11:08up really hot pushing oxygen through it
- 11:11and then it makes steel which are like
- 11:12my biceps and so basically he's and it's
- 11:16really costly so he's going to take this
- 11:18technology and bring it back to the
- 11:19United States he's going to create a big
- 11:22big big Factory guess where it's where
- 11:24the Steelers play Pittsburgh uh and he's
- 11:28going to create this this this massive
- 11:30factory and mass-produced steel just at
- 11:33this at the exact same time when the
- 11:36railroad is revolutionized the country
- 11:38and when skyscrapers are going to go up
- 11:40it's it's it's it's just at the time
- 11:42when you need steel it's a it's I mean
- 11:45think about there's a little luck in
- 11:46this too right there's some luck in this
- 11:48also it's not I mean what what do you
- 11:50make with still you make still beam you
- 11:51make still plate screws rails whatever
- 11:54and all of a sudden he begins to make
- 11:56this and he becomes incredibly rich now
- 11:57let me to say this about about Andrew
- 11:59Carnegie if it's not Scottish crap I'm
- 12:03not even Scottish man I'm Irish Irish
- 12:07German um but he he he he's going to
- 12:11push his workers man those steel mills
- 12:13were dangerous places he would push his
- 12:15workers he would in the 1890s he's
- 12:17making almost $20 million a year pretty
- 12:19good money I could live on 20 million
- 12:21$20 million a year and the average
- 12:22worker about 1885 1890 the average male
- 12:25makes about $500 a year the average
- 12:28woman makes about $300 a year he's
- 12:30making $20 million a year and he would
- 12:32push his workers really really hard one
- 12:33of the most famous strikes in American
- 12:35history is the Homestead Strike where he
- 12:37basically has his manager John clay frck
- 12:40bust the union up in Homestead
- 12:42Pennsylvania and and Carnegie goes home
- 12:43to Scotland so he doesn't even have to
- 12:45be associated with this so he's kind of
- 12:46known as being a a guy who pushes his
- 12:49his workers really really hard which
- 12:50means that whenever he eventually sells
- 12:52out to us steel and he's got all this
- 12:54money he goes on this
- 12:56reputation Revival and and begins to
- 13:00give away his money to cities including
- 13:03libraries basically the after about 1900
- 13:06his life is about philanthropy and
- 13:08giving libraries I'm a big fan of the
- 13:10Waco Library I go there all the time I
- 13:12have an overdue book right now just one
- 13:14overdue book which I'm proud of because
- 13:17sometimes I have more than one and if
- 13:19you go to the central library in Austin
- 13:22and I go there a lot I I literally
- 13:23probably go to the library the wo Public
- 13:25Library once a week uh if you go there
- 13:27there's a there's a panel inside that
- 13:29courtyard which says Carnegie and I
- 13:31think it's 1907 my assumption is
- 13:32Carnegie gave wo the library building
- 13:35like he did so other so many other
- 13:37people and the City of wo provided the
- 13:38books that's what Carnegie did we know
- 13:40Carnegie Hall Carnegie devotes himself
- 13:42to World Peace which is really
- 13:43ineffective because World War I breaks
- 13:45up and oh well we gave it a shot and so
- 13:47basically you have Carnegie and the
- 13:50importance of Steel and The Importance
- 13:52of Being this entrepreneur behind the
- 13:54mass production of Steel and bringing
- 13:56this technology over from uh Great
- 13:59Britain in the United States so so
- 14:00Carnegie is a really important person
- 14:02along with Carnegie there's John
- 14:04Rockefeller who is all about oil and
- 14:06he's about oil and so Rockefeller is is
- 14:08kind of a different guy Rockefeller
- 14:10grows up in the United States um and uh
- 14:14his dad's a bad guy his dad's a
- 14:15scoundrel in fact in my face Toof face
- 14:17glass I compared rockefeller's dad to
- 14:20the villain Twoface the DC villain two
- 14:23face because I mean I can I can compare
- 14:26Rockefeller to Twoface because his dad
- 14:28is so bad
- 14:29like his dad basically was kicked out of
- 14:31a town forced to leave a town uh because
- 14:35he was accused of rape he was basically
- 14:37a snake oil salesman he would go door
- 14:38too selling these these Goods that were
- 14:41totally fake his dad basically moved his
- 14:44mistress into his wife's house um they
- 14:48hired her as basically the housekeeper
- 14:51but he was basically having an affair
- 14:52with her in in the same roof as his wife
- 14:55evidently Rockefeller grew up with half
- 14:57siblings that he thought were just the
- 15:00housekeepers kids so the dad is kind of
- 15:02the Scout but the mom is incredibly
- 15:04religious brings Rockefeller to church
- 15:07Sunday morning Sunday night Wednesday
- 15:08night I remember the days of Wednesday
- 15:10night church and so basically he brings
- 15:12him to church all the time and so
- 15:13basically Rockefeller is going to have
- 15:15this influence of of both good and bad
- 15:17his whole life incredibly
- 15:18philanthropic giving money away but
- 15:21would do whatever it takes to win in
- 15:22business and in business he basically is
- 15:24going to come into refining the refining
- 15:26process so oil explodes oil becomes a
- 15:29really important
- 15:30commodity not for gasoline and cars not
- 15:33yet but for kerosene because so many whs
- 15:36were being killed that they needed
- 15:37something else to heat these lamps and
- 15:39kerosene is perfect and so what you
- 15:40would do is you would heat up oil and as
- 15:42as a derivative of oil you would make
- 15:43kerosene and basically Rockefeller
- 15:45understood listen you you you you don't
- 15:48know where the oil is is you may drill
- 15:51for your entire life and and if you have
- 15:53my luck if you have Leman luck you're
- 15:56going to have zero money cuz you'll
- 15:58never hit oil but if you use the
- 16:01refining process if you basically come
- 16:03and convert the oil into kerosene you
- 16:06can control that he was a man who had
- 16:08incredible attention to incredible
- 16:11attention to detail and
- 16:13so incred he was known for this this
- 16:16incredible memory let me give you this
- 16:17example so my wife is amazing so here's
- 16:19my wife by the way this is who you want
- 16:21to marry if you get married you want to
- 16:22marry this person back in the day when
- 16:25Wendy's had the 99 cent menu we would go
- 16:28to Wendy's a lot cuz we have a lot of
- 16:29money we go to Wi these and my by by the
- 16:30way the Leman family we're the worst
- 16:32drive-through people in the history of
- 16:34the world like if you are a
- 16:34drive-through person and you do that
- 16:36hard work I just want to say I'm so
- 16:38sorry if ever we come to the
- 16:39drive-through and we've gotten better
- 16:41we've gotten better but we're not we're
- 16:43still not very good people so we would
- 16:46go to the Wendy's on Valley Mills and
- 16:47I'm telling you we would order off that
- 16:49that 99 cent menu we would order like 27
- 16:52things off that thing and basically when
- 16:54we would order we would order like a
- 16:56like a just a hamburger and like we in
- 16:59in in our mind we would like divide the
- 17:01bun into an XY axis and we want mustard
- 17:03and mayonnaise on different parts of the
- 17:05axis it was terrible so so once sorry
- 17:09one time one time Wendy's didn't put
- 17:13cheese in my wife's
- 17:15chili and I'm she's still pissed like
- 17:18she she's still she's still mad so then
- 17:20every time we would go to Wendy's and
- 17:22buy off of that dollar menu we would
- 17:23have to open up every damn sandwich and
- 17:25go through there and make sure that
- 17:27everything and remember we're ordering
- 17:28Maybe 7 to 10 sandwiches right again we
- 17:30like to eat at the lemon house and so
- 17:32basically go so there is a line behind
- 17:36us out into Valley Mills and people are
- 17:39like honking like people are like
- 17:41showing me different signs with their
- 17:42fingers that I don't think are friendly
- 17:45because we're in the line and they're
- 17:46going my wife is going through every one
- 17:48of these things and let me just tell you
- 17:49this is who you want to get married to
- 17:50cuz she's she was very determined that
- 17:53we were not going to get ripped off at
- 17:54Wendy's and we didn't that's kind of who
- 17:57Rockefeller was he was determined to
- 17:59know everything that was going on in his
- 18:02company in his company let me say this
- 18:05too one of the innovations that Andrew
- 18:08Carnegie did the steel magnet Andrew
- 18:10Carnegie if it's not scsh it's clap
- 18:13Andrew Carnegie would basically focus on
- 18:16this time called this thing called
- 18:17vertical integration what that means is
- 18:19he would he would try to control every
- 18:20part of the operation every part of the
- 18:22supply chain operation so that he could
- 18:24if he could control it he could make as
- 18:26much money from it in other words he
- 18:27would maybe control the drilling and the
- 18:29movement of the of the iron the
- 18:30conversion of the iron to steel the
- 18:32selling of the steel he wanted to
- 18:34basically to control as much of every
- 18:37part of as he could and when I think of
- 18:39this when I think of the idea of
- 18:40vertical integration I I which which
- 18:43Carnegie is really going to focus on
- 18:45controlling as much of the steel
- 18:47industry as he could I think in Netflix
- 18:49okay so Netflix so I I love Netflix I
- 18:51love Netflix I I used to remember
- 18:54Netflix when we would get the the the
- 18:55DVDs in the mail and it would be amazing
- 18:57right I don't know the whole history of
- 19:00this but somehow Netflix goes to
- 19:03streaming and I remember I think the
- 19:05early days of streaming on Netflix it
- 19:06was pretty bad it was like shark NATO 47
- 19:08it was not like stuff you really want
- 19:10but then Netflix Netflix becomes more
- 19:11and more popular and all of a sudden
- 19:12they're able to buy these shows from
- 19:14other Studios and then as Netflix buys
- 19:16these other shows from other Studios
- 19:17suddenly their own Studio starts to make
- 19:20shows I think one of the first big shows
- 19:22was house of cards with Kevin spy and it
- 19:26was a big hit and they realized that
- 19:28they could maybe say save some money
- 19:29because they control the rights of those
- 19:30shows forever in other words if they
- 19:32make a show back in 2014 that good
- 19:36chance that shows still on Netflix right
- 19:38they don't have to do anything else they
- 19:39just put it out there and then People
- 19:40Like Us come through and find it that's
- 19:43vertical integration when Netflix does
- 19:44this the the expansion of what they're
- 19:46doing to where they make things in house
- 19:49to maximize the ability to make profit I
- 19:51don't know if that makes sense but but
- 19:53but but but that's kind of the idea of
- 19:55vertical integration controlling
- 19:57production and distribu
- 19:59themselves so that they don't have to
- 20:00buy it from someone else that's vertical
- 20:03integration and that's really what
- 20:05Andrew Carnegie that that's really what
- 20:07he does with the steel industry and let
- 20:08me just say this at first at first
- 20:09Rockefeller is kind of focused on this
- 20:11idea of of horizontal integration he
- 20:13only wants to control he only wants to
- 20:16control uh the refining process I mean
- 20:19that's it he just wants to control
- 20:21refining 90% of the refining process
- 20:24will go through Standard Oil he
- 20:26basically creates a monopoly and and and
- 20:28again I just said the name of the
- 20:29company Standard Oil that's what he
- 20:31called this company Standard Oil because
- 20:33it is the standard it was so good it's
- 20:35the standard now here's the deal as he
- 20:38does this the railroads decide hey wait
- 20:41a second if we're transporting all of
- 20:42your oil and all your kerosene on these
- 20:45railroads then why don't we raise prices
- 20:47up one of the things that early
- 20:48railroads do would do is they would give
- 20:50rebates to certain companies and they
- 20:52would give them kind of a lower price so
- 20:54they would put all of their uh business
- 20:56with that Railroad and so the railroads
- 20:58that they thought they had him hey Hey
- 21:00listen he didn't have another way to
- 21:01move his oil let's bump the price up and
- 21:03let's make some profit here and so
- 21:05rockfeller sicked off and so he goes
- 21:07around the railroad and begins to put
- 21:10his oil in pipelines to transport it and
- 21:13in some ways that's how he moves off of
- 21:15horizontal integration to more vertical
- 21:18integration basically controlling more
- 21:19of the supp to controlling as much of
- 21:21the supply chain as he can let me just
- 21:23say this about
- 21:24Rockefeller Rockefeller his whole life
- 21:27very religious he's going to be uh one
- 21:29of the future crash one of the things I
- 21:31do is on Ida Taro he's going to get
- 21:33busted because of standard and oil
- 21:35because he basically creates what is
- 21:37called a
- 21:38trust and a trust is an organization
- 21:41where he is going
- 21:43to have an affiliation with other
- 21:46companies doing the same thing and will
- 21:48basically pay them in stock and they
- 21:50will basically be under the Standard Oil
- 21:52umbrella and formally through stock
- 21:55prices be controlled by Standard Oil
- 21:58which gives him a basic Monopoly over um
- 22:01over this kerosene it's a basic Monopoly
- 22:04and one of the reasons we don't like
- 22:05monopolies is because higher prices and
- 22:07bad quality and one of the interesting
- 22:09things about Standard Oil is a lot of
- 22:10people like Standard Oil and we're it
- 22:13takes until 1905 until theore Roosevelt
- 22:15and the Justice part department to see
- 22:17this and and the and the role is set to
- 22:20to basically um take standard oil down
- 22:24but in the meantime you have the basis
- 22:27of the modern United stes economy with
- 22:30these three men really the railroad then
- 22:32you're going to have uh Edison all of
- 22:35his inventions you're gonna have Andrew
- 22:37Carnegie Andrew Carnegie if there's no
- 22:39good clap with steel and Rockefeller and
- 22:42then just a quick word I've gone a long
- 22:43time I just want to say something about
- 22:45JP Morgan because JP Morgan might be the
- 22:46most important guy JP Morgan is the
- 22:48money man JP Morgan is the capital guy
- 22:51JP Morgan is the guy who who he's the
- 22:53only of these three men who grew up of
- 22:55these of these men who grew up rich
- 22:58fourth guy he grew up actually really
- 23:00wealthy and he is the investment guy he
- 23:03is the one who says okay I think this
- 23:04company can make it it's he's like the
- 23:06true Shark Tank of the shark tanks right
- 23:08which is a great show I love Shark Tank
- 23:10he's like the true Shark Tank he's like
- 23:12I'm going to invest in this company
- 23:13because I think he going to make it and
- 23:15basically JP Morgan plays a really
- 23:16important role in in in in establishing
- 23:19the economic foundation of the growth of
- 23:21this time period one other thing man I'm
- 23:23going a long time here oh I feel so bad
- 23:25for you guys out there but remember if
- 23:27it's not as good as it's cop I think
- 23:29it's like the eighth time I've said
- 23:32that uh and I don't think I even buy any
- 23:34Scottish
- 23:35products
- 23:37um the uh the the the thing about this
- 23:42is so so so JP Morgan so so the thing
- 23:44about this sorry I kept saying that a
- 23:46lost train of thought you have to think
- 23:47are these men so there's a kind of an
- 23:49ongoing debate robber barons or Titans
- 23:51of ministry and you can make a pretty
- 23:53good com a pretty good argument for both
- 23:55ways Robert Barons they treated the
- 23:57workers terribly they created Trust
- 23:59basically that Ed dishonest practices
- 24:01basically to create a
- 24:03monopoly times of Industry they create
- 24:06the economic foundations for incredible
- 24:08industrial growth which eventually is
- 24:11going to catch up with individuals uh
- 24:14over time and so you have these
- 24:18individuals basically taking advantage
- 24:20of really no regulation um as the
- 24:24American economy significantly grows
- 24:27after the guil age all right thanks for
- 24:30watching
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