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In-Depth GoHighLevel Reputation Management Tutorial (From Someone Who Has ACTUALLY SOLD It) — Transcript

by Clay Lawrence · 5,977 words · 833 segments · language en · Watch on YouTube

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0:00Almost 2 years ago now, HighLevel's
0:02developers reached out to me and said,
0:04"Hey, you're actually one of our top
0:05HighLevel reputation management feature
0:07users in terms of number of accounts and
0:09in terms of number of reviews
0:11generated." And they wanted my feedback
0:13on the HighLevel reputation management
0:14tool. Since then, I've met with them
0:16multiple times and been able to give
0:17them my constructive feedback, and
0:19they've actually made some pretty big
0:20changes. And so today, I'm going to do a
0:22deep dive into HighLevel's reputation
0:23management feature, and this will be the
0:25only video you have to watch to use it.
0:27If you don't know who I am, my name's
0:28Clay Lawrence, founder of Review
0:29Harvester. As you can see, we are an
0:31agency where our main offer is helping
0:32home service business owners get more
0:34Google reviews. You can see it's not
0:35even the end of the month yet. We've
0:36made over $55,000 this month just
0:38helping local business owners get more
0:40reviews and rank higher on Google, and
0:41you can check out our reviews online.
0:43We're legit. So, I actually do this. I'm
0:45actually in the trenches every single
0:47day helping local business owners and
0:48selling review automation services. So,
0:50let's dive into the tool. So, the very
0:52first thing you want to do as like a
0:53prerequisite is go to settings, go to
0:55integrations. You're going to want to
0:56make sure you connect your Gmail account
0:58here, and then you can go ahead and
1:00connect a Google profile. And so, you
1:01can also do this from the launchpad
1:03feature here. This is the old launchpad,
1:05but you can also upgrade to the new
1:06launchpad. Either way, you can connect
1:08to Google Business Profile right here.
1:09You'll need to have this connected if
1:10you want to see all your reviews flowing
1:12through into the reputation tab. All
1:13right. So, now we're going to go into
1:14pretty much every single section of this
1:16reputation management feature. And so,
1:18first when you open up, it's going to
1:19have your stats page. So, this is going
1:21to be from the Google Business Profile
1:22that you already connected previous
1:24step, but you can see all your reviews.
1:25You can see your reviews over time. You
1:27can change the time range here. It also
1:29gives you these reports of like
1:30sentiment analysis, so you can see like,
1:32for example, it'll go read all your
1:33reviews and give you feedback. So, you
1:35can see it'll give you a sentiment
1:36analysis. So, if you have, you know,
1:38negative reviews, it'll see how many are
1:39negative, how many are neutral, how many
1:40positive. It reads into it a little bit
1:42more than just a star rating there,
1:44right? You can see review responses, how
1:45many are, you know, unresponded to,
1:47what's the average response time. You
1:48can see the review requests that have
1:50gone out. You can see the how many have
1:52failed, conversion rate, all that sort
1:53of stuff right here. And then you can
1:55see video testimonials as well, which
1:56we'll dive into that feature here but
1:58you can just scroll through and see kind
1:59of everything that you have turned on.
2:01But, if we go into competitor analysis,
2:03you can see that you're also able to add
2:05competitors. So, if you click here, you
2:06can add their Google Business Profile.
2:08If they are a service area business,
2:10it's a little bit finicky, right? If
2:11they don't have an address listed, you
2:13can see like Review Harvest, for
2:14example, we don't have an address
2:15listed, and so we don't pop up. This is
2:17a different Review Harvest, I guess. And
2:19so, it's a little bit finicky. You have
2:20to go grab their map URL. So, you have
2:22to go to their Google Business Profile,
2:23and you can just uh click here, and then
2:25you just copy the URL up here, and then
2:27you should be able to add it. And it
2:28worked for me the second time when I did
2:29this for Review Harvest. But, when you
2:30do these competitor analysis, you can
2:32basically see side-by-side comparisons,
2:34right? And so, it'll say, "What's the
2:35sentiment analysis of your company
2:37versus theirs?" You can see Tom's
2:38Plumbing versus your business. You can
2:40see here, for example, Tom's Plumbing
2:42has seven negative reviews on Yelp. And
2:44to be totally honest, I never really use
2:45these features at all. I don't think our
2:47clients ever use these features, either.
2:48But, they're there, and so they don't
2:50take away from anything, so all good.
2:51Next thing is requests. So, we'll get
2:53into requests more later, but requests
2:55is basically where you can just see
2:56everybody that's been messaged to leave
2:57a review. Uh you can see the status of
2:59that review, whether it's retried
3:01retried, whether they clicked the link,
3:02all that sort of stuff. And so, if you
3:03click on reviews right here, here's
3:05where it'll pull in all of your reviews
3:07from the Google Business Profile that
3:08you connected. And so, if you connected
3:10multiple Google Business Profiles, it'll
3:11pull it in from all the Google Business
3:13Profiles you connected. And so, then you
3:14can scroll through, you can see the
3:16responses, you can see the reviews. You
3:17can see these are all reviews from our
3:19from Review Harvest, so these are all
3:20reviews from our clients here, and you
3:22can see the response to it, all that
3:23sort of stuff. And you can turn off the
3:24AI summary over here if you want to.
3:26Also, for example, if you're working
3:27with a client and they had somebody say
3:29that they don't want to leave a review
3:31on Google cuz they don't want to be
3:32public, but they are more than happy to
3:34leave private feedback or something, you
3:36could come in here, click on add
3:37reviews, and you could manually add a
3:39review. Now, obviously, you might not
3:41want to add their name, might want to
3:42anonymize their name or something, but
3:44you can add private reviews. And then,
3:46what that'll do is it'll add these
3:47reviews to your widgets and stuff like
3:49that that will show I'll show you here
3:50in a second, but you'll be able to
3:51display them on the site, post them on
3:53social media, all that sort of stuff.
3:55You can see that crispy rating there for
3:56Review Harbor. You can see 253 reviews
3:58zero. You can see 253 reviews, every
4:00single one is a five star, so that's
4:02pretty sick. So that's the reviews tab
4:04here. You can also toggle between like
4:05if you want to look at Yelp pages or
4:07Facebook pages or just Google pages, you
4:09can toggle between all that here which
4:11can be very convenient. If we click on
4:13video testimonials here, this is a newer
4:14feature. You can see it has the tag
4:16there. Basically, this gives you the
4:17ability to send out a link to your
4:19clients customers or to even your own
4:21customers and it makes it really easy
4:23for them to record a video testimonial.
4:25So, let me show you what that kind of
4:27looks like. Let's click on the video
4:29collectors here. You can edit the way
4:31everything looks, right? So, you can
4:33come in here, you can change what the
4:34text says, you can change the questions.
4:36It basically records each question
4:38separately. Then you can have them put
4:40their information in so you can
4:41attribute this video testimonial to them
4:43and then there's a thank you page at the
4:44end, right? And so, this is all very
4:46customizable. You can change You can
4:48change logos, colors, photos, all sort
4:50of stuff. You can see I kind of played
4:51around with it here. But if we go ahead
4:52and click on open this up, it does the
4:54same on mobile version, just a little
4:56bit different. It's obviously not as
4:58wide and stuff. It shows up nice on a
4:59mobile screen. But it says, "Hey, we'd
5:01love to hear from you." Obviously, you'd
5:02want to change the way this looks, but
5:03say, "Let's go ahead and record a video
5:05testimonial." Click on let's go and they
5:07can either upload one or they can
5:08record. You can see the first question
5:10is, "Tell us about your experience." So,
5:11they click on record, takes them through
5:13this process. You put press record here.
5:15The very first time they hop on this
5:18site, it'll ask them for permission to
5:19record their camera and record their
5:21audio. But then they go ahead and do
5:22that. Perfect. And so, then it'll
5:24process. Takes a second to process, but
5:26then they will be able to upload it and
5:28go to the next question. After that,
5:30takes them to the next question, "Would
5:31you recommend us?" Go ahead and click on
5:33record. They can start the video.
5:35Yadadadada. "We'd recommend y'all. You
5:37are the best ever." All that sort of
5:38stuff. Great. Great. Go ahead and press
5:40end recording and they can go ahead and
5:42upload that as well. So, now it's really
5:44easy to upload these video testimonials
5:46to funnels, to websites. And these video
5:49testimonials are more important than
5:50ever. I think that as we get into the
5:52age of AI, written words are going to
5:55mean less and less and less. And
5:57although obviously AI video is a thing,
5:59I think that's probably still a little
6:02bit more proof centric. It still builds
6:04a little bit more trust with a cold
6:06audience than just text on a screen
6:08does, right? Last step here is they can
6:10put their information in and submit the
6:11testimonial. And then from there, what
6:13you'll be able to see if we go back,
6:14these videos will pop up in your video
6:16testimonial section, right? And so you
6:18can see I didn't finish the last section
6:19there of putting my name in. And so it
6:22says that the reviews are anonymous. But
6:24if we go to add these reviews to a
6:27widget, you can see if you click widgets
6:28here, and then we click on create a new
6:30widget here, we can just select the
6:32video testimonial widget. So these
6:34widgets are widgets you can embed on the
6:36site. They dynamically pull all your
6:38reviews from your Google Business
6:39Profile, your Yelp, whatever you have
6:41connected. But if we click on review
6:43type here, and we toggle from reviews to
6:45video testimonials, now those videos
6:47that that we just recorded will pop up
6:49here. And you can still kind of change
6:50the structure of them, how they show up,
6:52make it look like a carousel, make it
6:54look like a slider, whatever looks the
6:56best, you can kind of adjust it with all
6:57these settings here. And then from here,
6:58if you just click save, you can title
7:00it, you know, video testimonials. Now
7:02you just click here, and you can grab
7:04this little embed code right here, copy
7:05the embed code, and you can paste it on
7:07whatever landing page or website you
7:08want to, and you have your video
7:10testimonials. And so that's how easy it
7:12is to send out video testimonials now. I
7:14like this feature. I think as agencies
7:16ourselves, we should definitely be using
7:17this. I mean, even local business
7:19owners, they could use video
7:20testimonials, that helps a lot with
7:21proof. The number one thing that we're
7:23trying to overcome is that a lot of
7:24people have been burned before in the
7:25past by marketing agencies, and so
7:28getting these video testimonials can be
7:29absolutely crucial in terms of your
7:31marketing. If you actually look at
7:32Review Harvest's YouTube page, you can
7:33see that we actually have hundreds of
7:35video testimonials here because of how
7:37important getting video testimonials is
7:39from your clients. And so we have all of
7:41ours listed, we try to get at least
7:42three or four of these every single
7:43week. If you haven't seen my video on
7:45the podcast system that doubled my
7:46agency, that kind of shows you how we
7:48get all this content. So, next thing is
7:49the widget section. So, these widget
7:51sections are meant to be embedded on
7:53funnels, on websites, all that jazz. And
7:55so, if we click on our edit widget here,
7:57you can customize these to look
7:59differently. So, you can make them look
8:01like a slider where they automatically
8:02slide through. You can turn them into a
8:04big grid where it fills up like a whole
8:05page and they can just scroll for days
8:07and days. Or one of my favorite ones is
8:09flash one, right? This flash one you
8:11embed into the header of a site and it
8:13automatically pops up with like, "Hey,
8:15Clay left a review. Carly left a review.
8:17Marshall left a review." in the bottom
8:19corner of the site every couple seconds,
8:21so that no matter where that visitor is
8:23on the site, they're constantly seeing
8:25social proof. And you can configure all
8:27the settings here. So, if you want to
8:28only show five-star reviews, you can. If
8:30you want to override the write a review
8:32link, because if you click on like the
8:33grid right here, you'll see it says
8:35write a review. If you want to override
8:37that with a, you know, a specific Google
8:39Business Profile link, you can. You can
8:40see we only have one Google Business
8:42Profile connected right now. That's why
8:43that one's showing up. But if we had
8:45multiple, you'd be able to change that.
8:46Also, as an agency, you can have powered
8:48by like your agency name turned on. And
8:50so, we have this turned on for all of
8:52ours. It can give you some free
8:53additional exposure. If somebody's like,
8:55"Whoa, this company has so many
8:56reviews." they go to their website, they
8:58see all their reviews there, and then
8:59boom, it says powered by Review Harvest.
9:01That's another great potential customer.
9:03We've probably gotten five or 10
9:04customers just from having that turned
9:06on right there. And then everything on
9:07this widget is is customizable. So, if
9:09you want to change the widget to say
9:10something, you can say turkey. If you
9:12want to put turkey here, you can put
9:13turkey in the description, too. If you
9:15want to turn off the write a review
9:16button, you can do that. If you want to
9:18turn off the total rating, you can do
9:20that. You want to turn off all the total
9:21reviews, you can do that as well. You
9:22can change the colors. You can turn off
9:24the AI summary, as well. If you go here,
9:27and where we go? If you go here, and you
9:30just turn off the AI summary, you can
9:31turn that off if you don't like the way
9:33it looks. And so, it gives you complete
9:34flexibility to make these look however
9:36you want them to look, uh which is
9:37really nice. And then the last thing
9:39after you go ahead and save and publish
9:40a widget, you just grab the code right
9:42here, same as the video testimonials,
9:43and you can go paste it on any website.
9:45If you're building in HighLevel, you can
9:47just go through and toggle on the Just
9:49go and grab the reviews block they
9:50already have, so you don't have to do
9:52the embed code, but either way works.
9:54So, next feature here, if we click on
9:55listings, you can see this is basically
9:56Yext, so citations, all that sort of
9:58stuff. I don't really think it's worth
10:00paying monthly for citations, just me
10:01personally. I I think I've done like
10:03once to test it out, but I you know, we
10:05just get citations typically from either
10:07Page Merchant for $20 a month, and then
10:09we just cancel it after the first month
10:11because they don't remove your citations
10:12like Yext does. I think I thought the
10:14last time I checked they do remove
10:16citations after you quit paying monthly.
10:18And so, Page doesn't do that, but or
10:20we'll go to Fiverr and buy a bunch of
10:21citations from somebody on Fiverr. And
10:23so, if you go to GBP optimization here,
10:26you'll basically be able to see all the
10:27things that are right or wrong with your
10:29Google Business Profile. This is nice
10:30for local business owners. It gives you
10:32a little checklist of how far you are
10:33and like the health of it. want to make
10:35sure you have your name filled out, you
10:36know, SEO optimized description, your
10:38images, all that sort of stuff, and you
10:40can just go through and add these
10:41attributes, which is pretty nice. And
10:43then you can connect social profiles.
10:44So, in terms of ranking on Google,
10:46especially for local business owners,
10:47the more social profiles you add, the
10:49better. Google's just really worried
10:50about spam listings and fake businesses
10:52that aren't actually a local business
10:54getting a Google Business Profile. So,
10:56the more social profiles you give it,
10:58the better. You can obviously see your
10:59reviews here again, if they've been
11:01responded to, all that sort of stuff.
11:03And then you can see scheduled posts, as
11:04well. And so, you can schedule out
11:06Google Business Profile posts, which is
11:07nice. Last, but certainly not least, is
11:10the settings page. So, this is kind of
11:11where the magic happens. This is where
11:12the bulk of your time probably should be
11:14spent. It is in here turning on certain
11:16things and making sure that you have
11:18your settings and your You have your
11:19settings and your messages configured
11:20the way you want them to. If we click on
11:22reviews AI here, one big common
11:24misconception is that you need to pay
11:25for the $99 a month AI employee to use
11:28reviews AI. That is not true. If you
11:29don't pay for the $99 a month unlimited
11:33reviews AI per sub account, it is like 1
11:36cent per review response. And so, it's
11:38pretty inexpensive. You just turn it on,
11:40and then you just pay per usage. You
11:41don't pay for the unlimited account,
11:43right? And so, you just want to make
11:44sure that these are turned on. One thing
11:45you can see here is that you have the
11:47ability to create specific agents. So,
11:49if we click on create an agent here,
11:51let's say that we want Taylor Sailor to
11:53respond to the negative reviews, right?
11:54So, you can prompt her to say, "Hey,
11:56these are negative reviews, you know,
11:58keep it solution-oriented, or whatever.
12:01And there you can play around with her
12:02tone, right? So, we want her to be very
12:04empathetic, optimistic, and from there
12:07we only want her to respond to
12:09three-star reviews or below. And then at
12:11the very bottom of every review
12:12response, we want her to say, "Please
12:14give us a call here." And then you can
12:17put a number in. So, after that, you can
12:19click on generate a preview, and it'll
12:20basically show you how she would respond
12:22or how this agent would respond to a
12:24specific review. And then you click on
12:26save, and now your review responses are
12:28turned on. So, three-star reviews and
12:30below, Taylor Sailor will respond to,
12:32and then you can create another agent
12:33for the four or five-star reviews to
12:35respond in a more positive, up-going
12:37manner. And you can do that for every
12:38single star rating, or you could just do
12:40what I do and just have the same agent
12:41respond to all of them. This is a really
12:43cool feature that they added in. If you
12:45onboard a client who needs a bunch of
12:46reviews or already has a bunch of
12:47reviews, but they haven't responded to
12:49them, you know, if you've done it
12:50before, it can be a pain to go through
12:52and click on AI reply on every single
12:54one and respond to it. And so, now in
12:55this settings feature, you can click on
12:57create a campaign, and you can respond
12:59to reviews in drip mode. Meaning that
13:01you can respond to like five reviews a
13:02day for the next 14 days, and then
13:04eventually you'll respond to all of
13:06their reviews just automatically, which
13:08is a super nice feature to have.
13:09Obviously, I've got all of my reviews
13:11responded to pretty much, so we don't
13:12need to use that. But, click on review
13:14link here, you can see this is where you
13:16can add the link that goes out in the
13:18text and emails here. So, if you wanted
13:20to add a custom link that goes out
13:21through the text and email review
13:22requests through this native feature
13:24here, you can add add link. If you want
13:26to do the Google link, you can add that
13:27here. If you have multiple Google
13:29Business Profiles connected, you could
13:31choose which one you want to point to.
13:33Another cool thing they have is review
13:34balancing. So, I wish they had review
13:37balancing in the sense of you could
13:39basically do two different Google
13:40Business Profiles and go 50/50. I have
13:42other videos in my private community on
13:43how you can kind of sort between and do
13:4550/50. But, if you are to go integrate
13:47more platforms, you can basically say I
13:49want to send 50% of traffic to Yelp, I
13:51want to send 50% of traffic to Google.
13:53By the way, it's against Yelp's terms of
13:54service to request reviews. And so, if
13:56you get a Yelp review, it's probably not
13:57going to show up and stay. But, if you
13:58click on if you're curious about how to
14:00attach more platforms, click on
14:02integrations down here, and then you can
14:03go ahead and connect all these accounts.
14:05All right. And so, if you want to add
14:06more integration and get reviews across
14:08other platforms, you can see HighLevel
14:10has a bunch of different platforms you
14:11can get reviews across. It is important
14:14to note that these reviews and this
14:15integration isn't quite the same as the
14:17Google one. So, for example, a lot of
14:19times on these profiles, you're going to
14:21be pasting in your review link here, and
14:24then every two, three, four days, those
14:27reviews that you might have gotten will
14:28kind of be scraped on that link that you
14:30pasted in there, and then HighLevel will
14:32pull them in. And so, it's not as nice
14:34of an integration and as clean as the
14:36Google ones are. They just tend to show
14:38up a little bit slower, but you can
14:40definitely go ahead and use these links
14:42here to get reviews on multiple
14:44platforms. You can see here, I just went
14:46ahead and connected a Yelp account. So,
14:47all it was is just clicking on plus sign
14:49here, go ahead and pasting in a Yelp
14:51account, just the straight-up slug of
14:53your listing here, and then from there
14:55you just go ahead and click on connect
14:56Yelp account. And you can see the
14:58integration's already live there. And
14:59so, now if we go to review link, once
15:01this Yelp integration loads through,
15:03we'll be able to toggle on the balancing
15:05that we can send 50% to Yelp or 50% to
15:07Google. So, the next thing is SMS review
15:10requests. So, this is part of the
15:11feature that I probably had the most
15:13feedback on because the way they did it
15:15before just wasn't very flexible. This
15:17update has been out for a while now, but
15:19I still just want to kind of show you
15:20how it works. So, we have SMS review
15:22requests turn on. You say customize the
15:24messages sent automatically to review
15:25requests from your customers on a
15:27recurring basis. So, you might be
15:28wondering, how do you automatically send
15:30these review requests? Well, that's a
15:32great question. And so, basically, you
15:34have SMS and email review requests, and
15:36you can click on requests here and click
15:39on send a request, and then you can
15:40manually put in a contact, right? And
15:42then you can send that review request
15:43manually. Or, you can click on
15:45automation here, and click on create a
15:46workflow, start from scratch, and you
15:49can just add this review request action
15:52into whatever workflow you want to do,
15:54right? And so, we can say send review
15:55request. We want to do SMS, email,
15:58WhatsApp, you know, whichever one we
15:59want to do. Let's say we're going to do
16:00SMS. We want it to be the direct
16:03override link, or the review harvest
16:04link, or the Yelp link, whatever we
16:06wanted to do there. And we can go ahead
16:08and save, right? So, now you're sitting
16:10on an SMS review request through the
16:12action. So, now basically, you could
16:13say, you know, payment created or
16:16something like that, payment received.
16:18Typically, this trigger's going to be in
16:20an external CRM, right? So, we work with
16:22home service business owners. So,
16:24typically, they use something like
16:25Housecall Pro or something. And so, we
16:27get integrated into those accounts
16:28either through CRM connector, Zapier,
16:30something like that. Um, I have plenty
16:32other videos on my channel about how to
16:34do a CRM integration into HighLevel. So,
16:36typically, our filter will just be we go
16:38ahead and add the tag customer. So, once
16:40somebody is like a job's completed or
16:41something and they're ready to get a
16:42review request, we'll add the customer
16:44tag. Boom, that'll fire off this
16:47sequence, and then we can send the
16:48review request. From there, like, do
16:49they just send one review request? Do
16:51they send two? How does this process
16:52really work, right? Think of this as
16:54basically starting the SMS review
16:56request process. It's not just sending
16:59one review request. It's starting the
17:00SMS review request process. And so, we
17:02can go ahead and duplicate this action
17:04here, and we can go ahead and paste it,
17:07and we can do the same thing for email,
17:08right? And so, now we have SMS and email
17:10review requests coming out. Obviously,
17:11you'd have to publish that. Um, but if
17:13you wanted to automate the process, you
17:15could do that through here. And so, if
17:17we go into reputation and we go to
17:19settings, we want to go back to kind of
17:20change these again. Obviously, have to
17:22make sure these SMS review requests and
17:25the email review requests are turned on
17:27if you want them to actually work,
17:28right? Even if you have the automation
17:30fire them off and they're not turned on,
17:31they're not going to go out. After
17:32check-in, after you send out that review
17:34request through the automation or after
17:36you either add them manually right here,
17:38how long do you want to wait to request
17:40that review? Do you want to do it
17:41immediately? Do you want to wait an
17:42hour, 2 hours, 4 hours? In our
17:44experience of helping local business
17:45owners get over 100,000 reviews, the
17:47best time to request a review is at that
17:50kind of peak excitement moment. And the
17:52tricky thing is that changes per
17:53industry for every, you know, single
17:54customer. For a cleaning company that
17:56goes and cleans somebody's home, it's
17:58not going to be right after they leave
17:59the house typically because people leave
18:01when their cleaners come. And so, that
18:03means that the owner might not be home
18:04for an hour, 2 hours, 3 hours after the
18:06cleaners leave. Ideally, how can we
18:08request a review right after that or in
18:10that, you know, the next day? And that's
18:11okay, but the closer we can be to that
18:13peak excitement moment, the better.
18:15Right? Which is different than if a
18:16plumber comes to your house because your
18:18toilet's blown up or something and they
18:20fix it and clean everything up, you want
18:21to request that review right away if
18:23you're the plumber cuz they are just as
18:24happy as they'd be their house doesn't
18:25smell like poop anymore or whatever it
18:26is. And so, that's when you'd want to
18:28request that review. And so, you can
18:29kind of adjust the timing of that here.
18:31From there, you can configure how often
18:33you want to repeat the review request.
18:35If they do not click the link to leave
18:36the review, how often do you want to
18:38follow up? Is it every week, every 15
18:40days, month, etc.? So, we follow up
18:43every day, but we only do it a couple
18:45times. So, typically, we wait 1 or 2
18:47days, sometimes 2 days. We'll wait 1 or
18:492 days and we'll follow up two times.
18:52That's what we found gets the most
18:54amount of reviews with the least amount
18:56of bug customers. And so, that's three
18:58review requests only if they don't click
19:00the link and they don't respond to the
19:02text message. If they do leave a review
19:04or if they do respond to the text
19:05message, we quit following up. But if
19:07not, we'll touch them two more times.
19:08And so, from there, you want to set your
19:10SMS templates. So, from here, you can
19:12set your SMS templates order. So, you
19:14can go ahead and create 5, 10, 15
19:16templates and then you can basically set
19:18which one you want to be in which order.
19:20And so, if we go ahead and click on the
19:21actions here, one of the coolest parts
19:23of it, this is something that I worked
19:24directly with them on. Like, I really
19:26was like, "Hey, we got to get this in."
19:28And it is using a custom image so that
19:30we can auto-populate the customer's name
19:32on these review requests. So, instead of
19:34just getting a review request saying,
19:36"Hey, blah blah blah blah." just, you
19:38know, no photo, no nothing, just, "Hey,
19:39please leave us a review." Now, anytime
19:42Clay gets a review request or Sally gets
19:45a review request or whatever their name
19:46is, their name will be auto-populated on
19:48this image to get their attention and
19:50give them a lot better chance of getting
19:52that review. And so, we use Nifty Images
19:53for that. They give you a URL just to
19:55paste right there. If you don't need the
19:57image to be customized every single
19:59time, you'll get a little bit lower
20:00conversion rate. Still better nothing.
20:02You can just upload a normal image here.
20:03And then you can adjust your review
20:05requests right here. Basically, just
20:06like any other template in HighLevel,
20:08you can add your custom fields in here
20:10to add their name, all that sort of
20:11stuff. We found that short, very basic
20:13review request verbage tends to convert
20:15the best. And adding that personalized
20:17image through this link right here can
20:18pretty much double their conversion
20:20rate. All right. So, then you can go
20:21ahead and save the template. And from
20:22there, what you can do is you can create
20:23more. So, we can go ahead and use
20:25pre-built ones or we can select from
20:26scratch. We're going to say this is
20:27follow-up, you know, follow-up one.
20:29We'll go ahead and we typically don't do
20:31an image on the second one because texts
20:33are more expensive to send out when they
20:34have an image. So, we'd say something
20:36along the lines of, "Hey, their name. I
20:38saw you haven't left a review for
20:40business name yet. It takes 20 seconds
20:41to leave us a review and that review
20:43helps us for years to come. This link
20:44makes it easy." Boom. They can click the
20:46link and leave a review. So, we'll go
20:47ahead and save that. And then from
20:48there, you can set the order, right? So,
20:50we can say retry number one, we want
20:52that to be follow-up one. And you can
20:53configure this to your heart's content.
20:55And so, the same exact thing exists
20:56within email requests, right? Very
20:58similar process. It's just now with
21:00these email templates we have HTML
21:01editor, so you can make these more
21:03colorful, stuff like that. Typically,
21:05what we find is that plain text emails
21:07that look like the owner just sat down
21:09at the end of a long day and just typed
21:10them into Gmail, those work the best.
21:12They're most likely to get delivered
21:13into the inbox, less likely to go in
21:15promotion, spam, all that sort of stuff.
21:17They get the highest click-through rate.
21:18Right now, on average, we get about a 7%
21:20click-through rate with our emails,
21:21which is pretty good when we're sending
21:22out hundreds of thousands of emails.
21:24WhatsApp requests, you have to get your
21:26WhatsApp account connected, and then you
21:27have to get the messages approved, but
21:29same process. Reviews QR code, so this
21:31is pretty simple. If you wanted to print
21:32out a QR code to give to the business
21:34owner, you can do that directly through
21:36here. You basically just choose the
21:37review link. You basically just
21:39customize this with their logo, their
21:41colors, stuff like that. You can save
21:42it, and then you can send them that as a
21:44PDF or PNG or something, so they can
21:46print it out. Last thing is you can
21:47automatically report spam reviews. So,
21:50if you get a bunch of reviews come in at
21:52one time that are all bad, that don't
21:54have text, so they're all like hate
21:56speech or something, you can flag that
21:57as spam, get a notification, and the
21:59quicker you report those reviews, the
22:01easier it is to get them removed. And
22:02then lastly, once again, we have the
22:03integration section here. So, you see,
22:05you can connect over 50 different
22:06accounts here. Yeah, if you click on the
22:08review link and you have a Yelp account
22:10or whatever connected, and you configure
22:12the balancing, you can basically figure
22:14out what percentage you want to send
22:16where. So, I want to send 60 to Yelp,
22:18send 50 to Google, you know, whatever it
22:20is. And that way, instead of giving a
22:21consumer this long list of where they
22:23could should leave a review, and them
22:24just like getting overwhelmed and not
22:25leaving a review at all, you can
22:27basically just take turns sending them
22:29directly to a specific review link. Now,
22:30for local business owners, Google
22:32reviews are by far the most important,
22:34especially for home service business
22:35owners. Like I said, if you request
22:37reviews on Yelp, they're most likely
22:38going to pop up under not recommended
22:40reviews, so it's kind of pointless. If
22:42you scroll all the way down to the
22:43bottom, you'll see it says, "If you
22:45request these reviews directly on Yelp,
22:46most likely they'll pop up under not
22:48recommended reviews." Yelp really only
22:50wants their Yelp users that are always
22:52on the platform to be leaving the
22:53reviews, which is kind of funny. That is
22:55the reputation management feature in
22:56HighLevel that should be the only video
22:58you need to figure out what you have to
22:59do. If you want to learn how I make over
23:01$55,000 a month just helping local
23:03business owners get reviews and rank
23:04higher on Google, we do so much more
23:06than what is just in here. And so, feel
23:08free to click the link down below to
23:09join my paid community. If you actually
23:11sign up to HighLevel with my link or
23:13upgrade with my link, you'll get access
23:14to that private community totally for
23:16free. You'll get two coaching calls a
23:18week with me where I'll hop on and meet
23:19you exactly where you are, answer any
23:21questions you might have. You'll get
23:22this link that you can copy and paste
23:24all my templates, all my automations,
23:26all my snapshots exactly into your
23:28HighLevel account just through one copy
23:30and paste link. And at the very least,
23:31you can join a totally free community
23:32down below. Just put your email in and
23:34you'll be added access to that and
23:36you'll get some free goodies as well.
23:37Hope you enjoyed the video. YouTube
23:38thinks you'll like this next one.

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