If your videos get less than 500 views, do this. — Transcript

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1. 0:00So, for weeks, I was uploading videos to
2. 0:02this channel that were getting basically
3. 0:04no views at all. But, after making just
4. 0:06one very simple change, I reached my
5. 0:09first 1,000 subscribers just 8 days
6. 0:12later and hit 10,000 subscribers just 90
7. 0:16days after that. So, in this video, I
8. 0:18want to share the secret of how I made
9. 0:20that happen using that one simple change
10. 0:22and how you can also use it to start
11. 0:24seeing some real growth on your channel
12. 0:26as well. So, here's the thing. When you
13. 0:28are a small channel, one of the biggest
14. 0:31issues that you are going to face is
15. 0:32that you're kind of competing against
16. 0:34all the big, famous channels in your
17. 0:37niche. And when people are browsing
18. 0:39through YouTube, they're going to see
19. 0:40your video next to videos with
20. 0:42potentially hundreds of thousands of
21. 0:44views. And this is a problem because
22. 0:47when people see your video next to a
23. 0:49video with high views, they're going to
24. 0:51assume that the video with higher views
25. 0:54is higher quality. And then, most of the
26. 0:56time, they're going to ignore your video
27. 0:58and click on the video with more views.
28. 1:00And I wish that wasn't the case, but it
29. 1:03is the truth. However, there is a way to
30. 1:05completely sidestep this issue. And I've
31. 1:08used this technique on my own channel
32. 1:10and it worked amazingly well. And I've
33. 1:13also seen this work for countless other
34. 1:15creators that blow up their channels
35. 1:17with just one video. And this all starts
36. 1:20by understanding one thing. And that's
37. 1:22that not all viewers on YouTube behave
38. 1:25the same. So, on YouTube, we have two
39. 1:28main types of viewers. The first group
40. 1:30is people who will only ever really
41. 1:32watch the big channels. They have no
42. 1:34interest in watching anything else and
43. 1:37they would never really click on a video
44. 1:39that doesn't have that many views. Then,
45. 1:41the second group is people who will
46. 1:43absolutely click on a video with low
47. 1:45views if there's a compelling reason to
48. 1:47do so. And I'm actually included in this
49. 1:50second group. So, I will happily watch a
50. 1:52video with 27 views if it's something
51. 1:55that really grabs my attention. So now,
52. 1:58our job is to target these specific
53. 2:00viewers. We need to be targeting people
54. 2:03that will happily click on a video that
55. 2:05doesn't have that many views just yet.
56. 2:07So, how are we going to do this? Well,
57. 2:09again, here is the framework that took
58. 2:11me from literally getting a couple of
59. 2:13views a day to gaining my first 1,000
60. 2:16subscribers just 8 days later. And I
61. 2:19call it the how I effect. So, let me
62. 2:22explain. I have noticed time and time
63. 2:25and time again that when small creators
64. 2:28blow up their channels, it's with a
65. 2:30video that starts with how I and then
66. 2:33something interesting, impressive, or
67. 2:35unique that they've done themselves. And
68. 2:37let me prove to you just how well this
69. 2:40works. So, this is a channel called
70. 2:42Uncomfy and Tammy, the creator, was
71. 2:45posting videos for a while and not
72. 2:48really seeing results. And as soon as
73. 2:50she posted this video with this title,
74. 2:53it got millions of views and now she has
75. 2:55half a million subscribers. And let's
76. 2:58look at a smaller channel. So, Tatiana
77. 3:00got amazing results with a brand new
78. 3:03channel by posting this video right
79. 3:06here.
80. 3:06>> After I posted my sixth long-form video
81. 3:09on my page, I saw a big spike in my
82. 3:12subscriber count.
83. 3:13>> like I said, this worked on my channel
84. 3:15as well. So, when my channel was still
85. 3:17very small, I posted this video and that
86. 3:20video shot up to 150,000
87. 3:24views. So, why is this how I framework
88. 3:27so effective? Well, it immediately sets
89. 3:29your video from other massive channels
90. 3:33in your niche because people are going
91. 3:34to see your video with this title of how
92. 3:38I and then something interesting or
93. 3:40impressive or unique. And even though
94. 3:42the video has no views, they're going to
95. 3:44think, "Oh, this is a personal story.
96. 3:46This might actually show me something
97. 3:48unique that I'm not going to find from
98. 3:50some big, famous channel." And this way,
99. 3:52instead of trying to compete with all
100. 3:54the big YouTubers, we are leaning into
101. 3:57the fact that we are newcomers. We are
102. 4:00leaning into the fact that we are small
103. 4:02channels with a unique story to share
104. 4:05and actually using that to our
105. 4:06advantage. And people will click on your
106. 4:09video if you use this concept because
107. 4:11they're going to think, "Oh, this
108. 4:12creator is just like me. They're a
109. 4:15beginner. They're figuring things out
110. 4:17and they're telling their own personal
111. 4:18story." And if you remember back to
112. 4:20those two types of viewers that I
113. 4:22mentioned earlier, this framework will
114. 4:24really get the attention of that second
115. 4:26group of people that do click on videos
116. 4:29that don't have many views just yet. And
117. 4:31also, just before we dive into how to
118. 4:33apply this framework to your channel
119. 4:35specifically, I've actually just put
120. 4:37together a completely free, 10-step
121. 4:39guide to help you figure out why your
122. 4:41videos aren't getting many views right
123. 4:43now and exactly how to fix it. Okay, so
124. 4:46finally, let's talk about how to apply
125. 4:48this framework to your channel
126. 4:50specifically because, of course, you
127. 4:52can't just upload any video with how I
128. 4:55in the title and expect it to go viral.
129. 4:57We need to think about this in a little
130. 4:59bit more depth. So, step number one, we
131. 5:01need to identify something that your
132. 5:04audience would be naturally curious
133. 5:06about. So, do you have a personal
134. 5:08transformation? Do you have a relatable
135. 5:11story that people would feel compelled
136. 5:14to listen to? Step number two, we craft
137. 5:16titles that are story-driven or
138. 5:19solution-orientated.
139. 5:21For example, how I achieved X result in
140. 5:25this time frame. And by the way, the
141. 5:27title doesn't always have to start with
142. 5:29how I. For example, I had another video
143. 5:32blow up which was called how content
144. 5:34creation completely changed my life in
145. 5:3790 days, which is the exact same idea.
146. 5:40It's promising a personal, relatable
147. 5:42story. But, using how I at the start of
148. 5:45the title is just a really helpful
149. 5:47framework if you're a little bit stuck.
150. 5:50And step three is in the actual video,
151. 5:52lean into your newcomer status. So,
152. 5:55acknowledge the fact that you are a
153. 5:57beginner and acknowledge the fact that
154. 5:59you're a small creator and don't try and
155. 6:01compete with the big channels just yet.
156. 6:04And if you are interested in watching my
157. 6:06video that used this framework to get me
158. 6:09my first 1,000 subscribers in 8 days,
159. 6:12then there should be a little box
160. 6:13appearing on the screen just over here.
161. 6:15So, yeah, click onto that video and I'll
162. 6:17see you there.
163. 6:19[Music]