If You Want to Win, Give One Thing 100 Days — Transcript

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1. 0:00People underestimate how much effort it
2. 0:02takes to stick with one thing rather
3. 0:04than jumping to the next shiny
4. 0:05opportunity every 6 months.
5. 0:08The price of wanting to be good at
6. 0:09everything is being good at nothing.
7. 0:12And so, this happens at all stages in
8. 0:15business. So, being good at everything
9. 0:16versus being good at nothing, typically
10. 0:18you could think about that as a business
11. 0:19owner in terms of the number of
12. 0:21services, the number of products that
13. 0:22you try to provide, the number of SKUs,
14. 0:24because you're like, "Well, they want
15. 0:25this. Well, they want this. Well, they
16. 0:26want this." The thing is is that if you
17. 0:28give customers everything they want,
18. 0:29they will create their own demise.
19. 0:31Nobody wants a thing that has
20. 0:33everything. It doesn't work.
21. 0:35Right? This is where simplicity, this is
22. 0:37where design, this is where elegance,
23. 0:38this is where moving friction. All of
24. 0:40these these things matter, but they are
25. 0:41strategies. They are decisions, and
26. 0:43decisions comes from the Latin which
27. 0:44means dicidere, which means to cut off,
28. 0:47which means which path do we remove when
29. 0:49we make decisions? And when people are
30. 0:52afraid of making decisions, they say yes
31. 0:53to everything, because they're so afraid
32. 0:55of saying no.
33. 0:59And so, the effort that it takes to
34. 1:02compound is the length of time you have
35. 1:05to say no to everything else.
36. 1:07It is the paths untaken, the opportunity
37. 1:10that you believe in your mind
38. 1:11imaginarily that you're missing out on
39. 1:14is the price of getting good at any one
40. 1:16thing.
41. 1:17And most people can't succeed on
42. 1:19whatever they're going for if you just
43. 1:21give it 6 months.
44. 1:22100 days.
45. 1:24That's less than 6 months.
46. 1:26But if you just did one thing for that
47. 1:28period of time, you'd be amazed at what
48. 1:29could happen. There is a company that is
49. 1:31beating Y Combinator in terms of its
50. 1:33returns. It's called HF0. They've like
51. 1:35tripled Y Combinator's returns. Let me
52. 1:37tell you their operating model. So,
53. 1:39first off, of course, they've got a lot
54. 1:40of founders that that that apply because
55. 1:42they now have a reputation, but I think
56. 1:44something they were able to have they
57. 1:45promised like the average uh company
58. 1:47they had like 70% of their companies get
59. 1:49to 2 million in ARR within 12 weeks,
60. 1:51which is pretty crazy, right? 70% very
61. 1:53high success rate. So, how are they able
62. 1:54to do this? This is what they've
63. 1:55operationalized. They operationalized
64. 1:58putting someone in a hole and not
65. 1:59letting anything bother them.
66. 2:01So, this is a residence. People fly out,
67. 2:03founders fly out, they go in these
68. 2:05windowless rooms in the basement, and
69. 2:07they take care of literally everything
70. 2:09that the founder has, and they remove
71. 2:11every distraction.
72. 2:13And so, the only thing that they have to
73. 2:15confront is the work in front of them.
74. 2:17And so, what they have found is that the
75. 2:18compounding effect of having full
76. 2:20context of big, hard problems in your
77. 2:22head, where you don't have to switch
78. 2:24contexts uh because you have to take a
79. 2:26call or do a meeting or someone says
80. 2:28something mean to you online, where you
81. 2:30actually can just wade through and swim
82. 2:32through these complex problems, the
83. 2:34compounding returns that comes from that
84. 2:36time of uninterrupted flow, that is
85. 2:38where huge amounts of value get created.
86. 2:41And it is impossible to do that if every
87. 2:436 months you change your mind.
88. 2:45If you like this video and you're
89. 2:46business owner who wants to break
90. 2:47through your current revenue ceiling, I
91. 2:48just took every lesson from scaling 10
92. 2:50businesses past 10 million and three
93. 2:52businesses past 100 million into a
94. 2:53completely free scaling roadmap that
95. 2:55I've used to go from zero to one, zero
96. 2:57to 10, and zero to 100 plus. And so, you
97. 2:59can click here and you can check it out.
98. 3:00Again, absolutely free, and since you're
99. 3:02business owner appreciates you, and uh
100. 3:04enjoy.