If You Still Separate Content and Ads, You're Behind in 2026 — Transcript

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1. 0:00My name is Alex Kumar. I'm a music
2. 0:02lawyer helping artists close six and
3. 0:05seven figure deals.
4. 0:06>> Okay.
5. 0:07>> Last year we did $487,000
6. 0:10after doing Cash Cow.
7. 0:11>> Yeah, we I was going to say we we did a
8. 0:13Cash Cow episode. So you did 478 470
9. 0:1747k. That's what you did. And what are
10. 0:19you at now?
11. 0:21>> Right now we are doing 30k the current
12. 0:25revenue run rate.
13. 0:26>> That's monthly. Okay, what were you
14. 0:27doing when you got on the when you got
15. 0:29on the show?
16. 0:31>> 83k.
17. 0:32>> Monthly?
18. 0:33>> grew by $400,000
19. 0:36in 1 year.
20. 0:36>> Oh, great. I'm glad my advice worked.
21. 0:39That's good.
22. 0:40So 80k to 480k. So that was worthwhile
23. 0:43to come on
24. 0:45the episode.
25. 0:46>> [laughter]
26. 0:47>> Okay, fantastic. I'm glad we six-xed.
27. 0:50All right, so
28. 0:51what do we do from here?
29. 0:53So what's the problem?
30. 0:54>> The
31. 0:55The thing that is stopping me right now
32. 0:57is qualified leads.
33. 0:59Um
34. 1:00The The serviceable addressable market
35. 1:03this year is going to be 100,000 people.
36. 1:05Um and I'm looking to build
37. 1:07a way to get to those people that have,
38. 1:11you know, life offers
39. 1:13at the right moment at the right time so
40. 1:15they can hire me to help them close
41. 1:17those deals.
42. 1:20>> Okay. Um
43. 1:22there's honestly a load of static
44. 1:23on my side. It's very hard to understand
45. 1:25you. It's not on you. So what do you
46. 1:28need help with?
47. 1:29Just say it in as few words as you can.
48. 1:34>> Qualified leads.
49. 1:35>> Okay, you need more leads. Got it. Okay.
50. 1:37So you need more leads. Now if you
51. 1:38doubled or tripled your lead flow right
52. 1:40now, would you be able to handle it?
53. 1:42>> Yes.
54. 1:42>> Okay, got it. So what are you doing
55. 1:43right now to get more leads?
56. 1:46>> Content.
57. 1:47>> Content. Okay, got it.
58. 1:50And I think what I told you to do was to
59. 1:52send them over to Instagram and then DM
60. 1:54and do a DM funnel. Is that what you're
61. 1:55doing?
62. 1:58>> We're doing that.
63. 1:59>> Wonderful. Okay. So,
64. 2:01um
65. 2:03if you just need more leads, it's going
66. 2:04to be
67. 2:05it's going to be one of two things that
68. 2:07you can control on your own. Um option
69. 2:10one is you start running meta ads.
70. 2:14>> Okay.
71. 2:14>> It's option one. Option two is you just
72. 2:16make more content. And here's the
73. 2:18beautiful part. You can do both of those
74. 2:19things and they accomplish the same
75. 2:20objective.
76. 2:21So, if you if you crank up your content
77. 2:24and then make all of the best performers
78. 2:25your ads, then your ads and your ad
79. 2:28creative Sorry, your content and your
80. 2:29ads creative can merge, which by the
81. 2:31way, for anyone who's listening to this,
82. 2:32is the future of how ads are working.
83. 2:35Like the algorithm for ads and the
84. 2:36algorithm for content are the same.
85. 2:38Like it has merged. And if you think
86. 2:39about what what the platform wants, if
87. 2:41the platform could ever every single
88. 2:43content creator making ads and the ads
89. 2:44are just more content, then that means
90. 2:46the entire platform would be quote
91. 2:48ad-free and still generating revenue,
92. 2:49which is just a superior experience for
93. 2:50the users, which is exactly what the
94. 2:52platform wants. And so, how many pieces
95. 2:55of content are you making right now um
96. 2:57that are
97. 2:59Like what are you making per week right
98. 3:00now?
99. 3:02>> Right now, 12 to 15 on Instagram.
100. 3:05>> Okay. So, two a day?
101. 3:08>> Two or three a day, yeah. Okay.
102. 3:10One to two long on YouTube.
103. 3:13>> Per week?
104. 3:14>> Uh yes, per week and five shorts per
105. 3:17week.
106. 3:19>> Okay.
107. 3:20Um this works. And the five shorts, are
108. 3:22those different than the two per day you
109. 3:23have on on meta?
110. 3:27>> Yes. Well, one of them I do two posts on
111. 3:30Instagram and
112. 3:32and the same short is the is the
113. 3:34carousel on Instagram. So, I cross post
114. 3:37them.
115. 3:37>> Yeah, got it. Okay. So, I think So, big
116. 3:40picture, I mean, you could obviously
117. 3:41make more content, but I mean, I think
118. 3:43your content cadence right now is, you
119. 3:45know, is adequate. What you're probably
120. 3:47going to have to tighten the screws on
121. 3:48is the quality of the content.
122. 3:51So, how much research are you doing on
123. 3:53the hooks, on the scripting? Are Are
124. 3:54they scripted or how are they How are
125. 3:55you making them right now?
126. 3:57The shorts.
127. 3:58>> Uh yeah, I'm I'm doing the
128. 4:01the content uh create the hooks and then
129. 4:04next step or stories and do carousel
130. 4:08uh and infographic.
131. 4:09>> Okay. Do you have any kind of big
132. 4:11accomplishment that you've had happen?
133. 4:15>> Yeah, we helped last year we helped
134. 4:18artists goes over $5 million.
135. 4:20>> Okay, great. So, I would put that front
136. 4:23and center.
137. 4:24Um and I'll probably include it in every
138. 4:26YouTube video that you have. So, when
139. 4:27you introduce yourself to edify you, I'd
140. 4:30say, "Hey, you know, I'm Alex O'Mar. I,
141. 4:32you know, I do this for this type of
142. 4:33person and we've done projects as small
143. 4:36as this all the way to projects as big
144. 4:37as this. Our most recent thing that we
145. 4:39did last year for $5 million. And so, in
146. 4:41this video I'm going to XYZ show you how
147. 4:43blah blah blah blah blah blah works,
148. 4:44right?" Um that's Those are small tweaks
149. 4:47that are going to improve it, but that's
150. 4:49going to like elevate the brand overall.
151. 4:51But right now it's like we just need to
152. 4:52grow the brand from a top end, you know,
153. 4:54content perspective and ads is just
154. 4:57something that you can do to scoop up um
155. 4:59more people
156. 5:01out of the audience you already have.
157. 5:02But the big thing is that you just need
158. 5:04to hit your advertising with an atomic
159. 5:05bomb. Like that's what it is. Like
160. 5:07that's what you need to do. Now, we
161. 5:09could look at pricing stuff, but I think
162. 5:10I already looked at pricing the last
163. 5:11time we spoke. So, we fixed the business
164. 5:14model. We 6x'd it, so that was good. Um
165. 5:16what are your margins right now?
166. 5:19>> 80% is the profit margin.
167. 5:22>> 80%? Love that.
168. 5:24>> Yeah.
169. 5:25>> Yeah. So, um
170. 5:27Yeah, we just need to make a shitload
171. 5:28more content and make better content and
172. 5:30then run the best content as ads. Like
173. 5:32that's it. You have a front end thing.
174. 5:33Like you can double take twice the
175. 5:35number of customers, right? I think I
176. 5:36said that earlier.
177. 5:37>> Yeah.
178. 5:37>> Yeah. That's it. It's a It's a pure
179. 5:39demand thing. And we already fixed the
180. 5:40conversion process and we fixed the
181. 5:42pricing. So, you just need to do more.
182. 5:43So, your focus, first 4 hours of every
183. 5:46day, goes towards this and then you can
184. 5:48start your day.
185. 5:52So, content and ads.
186. 5:55Also, they they hear the same thing I'm
187. 5:56hearing. Yeah. Go ahead.
188. 6:24I mean, if you want, but I would say
189. 6:25like I mean, if you want you can go like
190. 6:27once a month and make sure it's a good
191. 6:28one and see make sure you like can
192. 6:30solicit the audience for business.
193. 6:32But by and large, content is going to
194. 6:34give you a lot more distribution.
195. 6:35So, branding is going to come from the
196. 6:38association. So, if you want to make
197. 6:39associations with people who are bigger
198. 6:40than you, that's fine.
199. 6:43Um I'm not against that.
200. 6:44Uh the big thing's going to matter the
201. 6:46most though is that you have helped
202. 6:47people like them get what they want.
203. 6:51Okay?
204. 6:54Yeah.
205. 6:56First 4 hours of every day goes towards
206. 6:58making more content and then turning
207. 7:00that content into ads. That's it. You
208. 7:01don't need to change anything else.
209. 7:02You're at 500k, that's you go to 3 or 4
210. 7:04million and then we we check back in
211. 7:06then. All right?
212. 7:09Rock and roll, Lex. You're my
213. 7:10congratulations on your 6x.
214. 7:12>> [laughter]
215. 7:13>> All right, brother. Talk soon.
216. 7:15If you are a business owner and you are
217. 7:17not growing as fast as you'd like, I'd
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