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If you see these 5 signs, your channel is about to BLOW UP — Transcript

by Dan the creator · 2,097 words · 310 segments · language en · Watch on YouTube

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  1. 0:00Most people don't realize this, but you
  2. 0:01could be just one or two videos away
  3. 0:03from seeing total success on your
  4. 0:06channel because there's five major signs
  5. 0:08that appear on almost every YouTube
  6. 0:10channel right before the moment it blows
  7. 0:12up. Now, these signs are buried deep in
  8. 0:14your analytics, which is why most people
  9. 0:16never see them. But in this video, I'm
  10. 0:18going to break them down so they're easy
  11. 0:19to spot and easy to understand. And if
  12. 0:22you recognize any of these, it could
  13. 0:23mean that your channel is on the verge
  14. 0:25of something very exciting. Let's get
  15. 0:27into it. Okay, then. So sign number one,
  16. 0:29your returning viewer rate is
  17. 0:31increasing. Now this is a brand new
  18. 0:33metric that was released late last year
  19. 0:35in 2025, but YouTube is now making a
  20. 0:38huge push on this for 2026. It's going
  21. 0:40to be their new main metric to judge
  22. 0:42channel success on. So if you haven't
  23. 0:44really paid attention to it yet or you
  24. 0:46don't know what it is, listen closely
  25. 0:48because this will be one of the most
  26. 0:49important metrics on the platform from
  27. 0:51now on. Now your returning viewer rate
  28. 0:53basically now separates all of your
  29. 0:55viewers into three main categories.
  30. 0:57brand new viewers, casual viewers, and
  31. 0:59regular viewers. So, in other words, it
  32. 1:01shows YouTube how many people are
  33. 1:03discovering your content for the first
  34. 1:05time versus how many people are actively
  35. 1:07choosing to come back and regularly
  36. 1:08watch your content. But to simplify it
  37. 1:10for you, new viewers are people who are
  38. 1:12watching you for the very first time.
  39. 1:14Casual viewers are people who have
  40. 1:16watched one or two of your videos in the
  41. 1:17past, but are not regular viewers. And
  42. 1:19then regular viewers are people who come
  43. 1:21and watch pretty much every video you
  44. 1:23post out. So, in the ideal world, what
  45. 1:25you want is a big solid portion of
  46. 1:27regular viewers who are consistently
  47. 1:29coming back and watching more and more
  48. 1:30of your content because the algorithm
  49. 1:32would see this as a massive positive
  50. 1:34signal. Because look, anyone can get a
  51. 1:37random view on a random video. But
  52. 1:39actually, getting someone to keep coming
  53. 1:41back and watching more of your content
  54. 1:43is now how YouTube will measure loyalty
  55. 1:45and trust. But let's imagine the
  56. 1:46opposite scenario. Let's say the vast
  57. 1:49majority of your viewers are brand new,
  58. 1:51like brand new viewers on every single
  59. 1:53upload, and you have very little or very
  60. 1:55few casual or regular viewers. This
  61. 1:58would tell YouTube that people might be
  62. 2:00clicking on your videos, but nobody's
  63. 2:02actually like coming back and watching
  64. 2:03more. And that would suggest that
  65. 2:05something might be off. Like maybe your
  66. 2:07content isn't giving people enough
  67. 2:09reason to return to you. Now, don't get
  68. 2:11me wrong, you do want a large portion of
  69. 2:13new viewers on every video because
  70. 2:15that's how your channel grows and how
  71. 2:16you gain new subscribers by having new
  72. 2:18eyeballs on your content. But the key
  73. 2:20here is balance. YouTube wants to see
  74. 2:23new viewers coming in, but it also needs
  75. 2:26to see casual and regular viewers
  76. 2:28staying high. And when all three of
  77. 2:30these are moving in the right direction,
  78. 2:32that's when the algorithm really starts
  79. 2:34to trust your channel. So, if you're
  80. 2:36noticing your returning viewer rate
  81. 2:38climbing over time, even if it's just
  82. 2:40slowly, that's one of the clearest signs
  83. 2:43that your channel is about to blow up.
  84. 2:45Then we have sign number two. Your
  85. 2:46impressions are increasing, even if your
  86. 2:48views aren't. Now, this number right
  87. 2:50here is impressions. And this basically
  88. 2:52shows how many times YouTube is
  89. 2:54suggesting your video out to people.
  90. 2:56Now, impressions happen when your video
  91. 2:58appears on someone's homepage or on
  92. 3:00their suggested videos or in their
  93. 3:02subscription feed. like it's YouTube
  94. 3:04putting your title and thumbnail in
  95. 3:06front of someone in a bid to have that
  96. 3:08person click on it and watch it. So if
  97. 3:10your video has let's say 10,000
  98. 3:12impressions, that means YouTube has
  99. 3:15shown your video to people 10,000
  100. 3:18different times. So if you see this
  101. 3:20number start to gradually increase over
  102. 3:22time, it means that the algorithm is
  103. 3:24actively testing your video with wider
  104. 3:27audiences to try and find people who are
  105. 3:29most likely to be interested in it.
  106. 3:31because it basically now thinks that
  107. 3:32your content is good enough to be pushed
  108. 3:34out more. And this only ever happens to
  109. 3:36videos that are of high quality. Like,
  110. 3:39we all know how harsh the algorithm can
  111. 3:41be. Now, if you're getting loads of
  112. 3:43impressions, but you're not getting
  113. 3:44loads of views in return, don't panic.
  114. 3:47That doesn't immediately mean your
  115. 3:48content is bad. It might just mean that
  116. 3:50YouTube hasn't found the right audience
  117. 3:52yet. And this is actually one of the
  118. 3:53hardest jobs the algorithm has to
  119. 3:55perform. But you can help the algorithm
  120. 3:57and YouTube find the right audience much
  121. 3:59faster by improving things like your
  122. 4:01SEO, your titles, your thumbnails. Like
  123. 4:04you need to make it crystal clear who
  124. 4:05your video is for. Now, if you do
  125. 4:07struggle with SEO or titles or
  126. 4:09thumbnails, give this video a watch
  127. 4:10after. I'll cover everything in there.
  128. 4:12But the key thing to understand here is
  129. 4:14this. YouTube will only ever increase
  130. 4:17your impressions if it believes your
  131. 4:19content is good enough to test in the
  132. 4:21first place. like rising impressions are
  133. 4:23a good sign that your channel is about
  134. 4:26to blow up. Trust me. Now, if you're
  135. 4:28starting to see these signs like
  136. 4:29increasing impressions and YouTube
  137. 4:31testing your content more or loads of
  138. 4:33new subscribers coming in, this is
  139. 4:35actually the best time to start thinking
  140. 4:37about your online presence outside of
  141. 4:40just YouTube. Because the truth is, even
  142. 4:42when your channel is doing well, we are
  143. 4:45all like still held hostage by the
  144. 4:47algorithm. Plus, on YouTube, we don't
  145. 4:49actually own our audiences. YouTube
  146. 4:52does. So, if anything ever changes, like
  147. 4:55a really big algorithm update or if your
  148. 4:57channel gets hacked or if your views
  149. 4:59just suddenly drop, then you risk losing
  150. 5:02everything and you'll probably have
  151. 5:04absolutely no way of being able to
  152. 5:07access any of your subscribers that you
  153. 5:09work so hard to get in the first place.
  154. 5:11And that's where Hostinger comes in.
  155. 5:13Because Hostinger's new AI website
  156. 5:15builder makes it ridiculously easy to
  157. 5:18create your own website and actually
  158. 5:20start building a real brand outside of
  159. 5:22YouTube, even if you have like zero
  160. 5:24technical skills. Their AI builder can
  161. 5:27create a fully professional website for
  162. 5:28you in literally under a minute. Now,
  163. 5:31for me, I use my own websites to host my
  164. 5:33online academy, and then I also have
  165. 5:35another landing page that allows me to
  166. 5:37include all of my links to everything.
  167. 5:39But you could build your own website to
  168. 5:41collect emails from your viewers or
  169. 5:43showcase your content or sell digital
  170. 5:45products or courses or even like create
  171. 5:47a work with me page for brand deals. And
  172. 5:50their drag and drop editor as part of
  173. 5:51the AI website builder allows you to
  174. 5:53fully customize the entire thing. Now
  175. 5:56look, having your own website gives you
  176. 5:58total control, something that YouTube
  177. 6:00will never give you. So, if you're
  178. 6:02serious about growing long-term, click
  179. 6:04the link in the description below and
  180. 6:05use code Dan to get an extra 10%
  181. 6:08discount on top of hosting a huge
  182. 6:10January sale. Link is in the description
  183. 6:12below. Go and click it. But anyway,
  184. 6:14let's get back to the signs. Sign number
  185. 6:16three, you're getting more comments than
  186. 6:18your subscriber count would suggest.
  187. 6:20Now, you may have heard of the view to
  188. 6:23subscriber ratio before, which basically
  189. 6:25compares how many views you get per
  190. 6:27video against how many subscribers your
  191. 6:29channel has. Now, for example, if you're
  192. 6:31getting like 2,000 views per video, but
  193. 6:33you only have like 400 subscribers,
  194. 6:35that's a really strong ratio, but this
  195. 6:37also applies to comments, too. So, if
  196. 6:40you find that your videos are generating
  197. 6:41more and more comments compared to your
  198. 6:43subscriber count, that's also a massive
  199. 6:45sign that your content is really
  200. 6:47starting to connect with your audience.
  201. 6:49Because think about it, like leaving a
  202. 6:52comment requires effort. Like, someone
  203. 6:54has to literally care enough to stop
  204. 6:56watching and actually go down there and
  205. 6:58write something. And YouTube knows this.
  206. 7:01So when it sees strong engagement like
  207. 7:03this, especially on small channels like
  208. 7:05yours, it stands out and the algorithm
  209. 7:07notices. Now, this signal tells the
  210. 7:09algorithm that viewers aren't just
  211. 7:11passively watching you, they're actively
  212. 7:13engaging with you. And that's what we
  213. 7:15want. And once YouTube sees enough of
  214. 7:17these signals, which usually happens
  215. 7:19over the course of multiple videos, it
  216. 7:21will start pushing your videos out much,
  217. 7:23much harder because engaged viewers are
  218. 7:26more likely to return. they're more
  219. 7:28likely to subscribe and they're more
  220. 7:30likely to watch more content. So, if
  221. 7:32your comment section is active, even if
  222. 7:34it's just with a small audience, it
  223. 7:35doesn't matter because it's a still a
  224. 7:37really strong indicator that your
  225. 7:39channel is on the verge of something
  226. 7:41big. Then, we have sign four, your view
  227. 7:43to swipe ratio starts consistently
  228. 7:45hitting over 70%. Now, this sign is
  229. 7:48really important, especially if you
  230. 7:49mainly post shorts. And for those of you
  231. 7:51that don't know, your view to swipe
  232. 7:53ratio is basically just how many people
  233. 7:55choose to stop and watch your video
  234. 7:57versus how many people actively swiped
  235. 7:59away. Now, my view to swipe ratio on
  236. 8:01average is around 70 to 30%. Which is
  237. 8:04barely passing. If your view to swipe
  238. 8:06ratio is below 70%, there's a high
  239. 8:09chance that YouTube won't push your
  240. 8:11shorts or your videos out as much
  241. 8:13because it basically means that most
  242. 8:14people are actively swiping away from
  243. 8:16your content as opposed to staying and
  244. 8:18watching it. And that's not a good sign
  245. 8:19for the algorithm. But if you can get
  246. 8:21your view to swipe ratio to like on
  247. 8:22average 80%, which is tough, I know, I
  248. 8:25have to be honest. But if you can do
  249. 8:27this, you'll have every chance of going
  250. 8:29viral with pretty much every short you
  251. 8:31post because anything above 70% is the
  252. 8:34sweet spot. Like one of my shorts on my
  253. 8:36travel channel has over 8 million views
  254. 8:38and my view to swipe ratio is just
  255. 8:40hitting 73.7%.
  256. 8:43Proving to you that anything above 70%
  257. 8:45should make your videos go viral. So, if
  258. 8:48you're seeing some or maybe all of your
  259. 8:50shorts hitting over 70% with the view to
  260. 8:53ratio, it could be the sign you're on to
  261. 8:55something big. Sign number five, YouTube
  262. 8:58starts recommending your videos next to
  263. 9:00bigger creators. Now, this is one of the
  264. 9:02signs that most of you probably won't
  265. 9:04notice at first, and you might actually
  266. 9:06have to rely on other people telling you
  267. 9:07about it. But, if you start to see your
  268. 9:09videos appearing in the suggested
  269. 9:11section or on the home feed next to the
  270. 9:13bigger creators in your niche, that's
  271. 9:16not random. That's now your competition.
  272. 9:18And what this means is YouTube now
  273. 9:20believes your content is good enough to
  274. 9:22sit alongside the bigger channels in
  275. 9:24your niche and you're no longer being
  276. 9:26treated as a small creator. You're now
  277. 9:28being tested directly against
  278. 9:30established players. Now, this is huge
  279. 9:33because it means you're starting to
  280. 9:34solidify your place in your niche and
  281. 9:37YouTube now sees you as someone worthy
  282. 9:39of capturing a larger share of the
  283. 9:41audience's attention. And it also means
  284. 9:43that more and more viewers are being
  285. 9:45exposed to you in the right context.
  286. 9:48Like people start seeing your channel
  287. 9:50next to creators they already trust. And
  288. 9:52then subconsciously they begin
  289. 9:54associating your channel with those
  290. 9:57bigger names. And once that association
  291. 9:59starts forming, growth can accelerate
  292. 10:01very very quickly. So, if YouTube is
  293. 10:04putting you in the same arena as the big
  294. 10:06players, it's a very, very strong sign
  295. 10:08that your channel is much closer to
  296. 10:10blowing up than you might realize. Now,
  297. 10:13look, if you want to take your channel
  298. 10:14to the next step, I have a number of
  299. 10:16different YouTube growth courses that
  300. 10:18start from just $50. My YouTube Academy
  301. 10:21is incredibly popular right now, but
  302. 10:23I've also just released a YouTube web
  303. 10:25accelerator. It's a cheaper course, but
  304. 10:26full of a ton of value that will teach
  305. 10:28you all you need to know about YouTube
  306. 10:30growth. link is in the description
  307. 10:32below. So, come and join us. If not,
  308. 10:34YouTube thinks that this video right
  309. 10:36here is a perfect one for you to watch
  310. 10:37next.

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