If You Have a Personal Brand, Don't Hide It Behind a Company Name — Transcript

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1. 0:00Okay, as someone growing, there we go.
2. 0:01Drake. So, as someone growing and trying
3. 0:03to grow a marketing agency, I'm very
4. 0:05heavily using personal brand in my
5. 0:07content. Is there a way to start to grow
6. 0:08the company branding without me? I would
7. 0:10encourage you to just lean into your
8. 0:11personal brand for now, dude.
9. 0:13Like I just
10. 0:17I mean, dude. Look at Look at
11. 0:19acquisition.com. Look at how many
12. 0:21followers acquisition.com has and look
13. 0:22at me. And we post it on acquisition.com
14. 0:24across a lot of platforms. And the
15. 0:26follower count is not even close, right?
16. 0:28Um
17. 0:29Like you could look at any example out
18. 0:31there. Like people follow people more
19. 0:32than they follow businesses. It's just
20. 0:33like they're faceless corporations. It
21. 0:35doesn't matter what Like it's very, very
22. 0:37hard. And even the businesses that are
23. 0:39like Nike, I think is the best example
24. 0:41of a business that doesn't have a single
25. 0:43personal brand. But what do they do?
26. 0:44They have a load of personal
27. 0:45brands. They just find the goats. That
28. 0:47is literally Nike's strategy. They find
29. 0:49the goat of every single uh sport. They
30. 0:51lock them down for life or to the
31. 0:52greatest degree they can or or for the
32. 0:54entirety of their peak career. And they
33. 0:56say, "That guy wears Nike." Tiger Woods
34. 0:57wears Nike during the entirety of his
35. 0:59peak career. And then he can go start
36. 1:00his own thing, right? MJ, he's with Nike
37. 1:03for the basically his whole career.
38. 1:04LeBron, his whole career, right? And so
39. 1:06they they find these goats. They sign
40. 1:08them up. And they basically they are the
41. 1:09aggregate, the amalgamation of all the
42. 1:11goats. That is how you really do
43. 1:14uh brand right. Um and you can look at
44. 1:17kind of the up-and-coming brands uh like
45. 1:19Gymshark. Um
46. 1:21And First Form's not up-and-coming, but
47. 1:23uh but like First Form
48. 1:25is a great example of somebody who's you
49. 1:27know, with Andy. He's kind of like a
50. 1:28hybrid where like he He has a personal
51. 1:30brand following, but the the company is
52. 1:32much bigger than he is.
53. 1:34Right? So, that's kind of the a good
54. 1:35hybrid situation. But either way, I
55. 1:37would say that since you have your
56. 1:38personal brand, I would not like
57. 1:40Unless you're trying to sell this
58. 1:41company on some very short timeline, you
59. 1:43should lean into the advantage you have,
60. 1:44which is that people like you and you're
61. 1:46going to be making content. There you
62. 1:47go. There's my two cents.
63. 1:48All right. If you like this video and
64. 1:50you're a business owner who wants to
65. 1:51break through your current revenue
66. 1:52ceiling, I distilled every lesson from
67. 1:53scaling 10 businesses past 10 million
68. 1:55and three businesses past 100 million
69. 1:57into completely free scaling roadmap
70. 1:59that I've used to go from zero to one,
71. 2:01zero to 10, and zero to 100 plus. And
72. 2:03so, you can click here and you can check
73. 2:04it out. Again, absolutely free, and
74. 2:06since you're business owner, appreciate
75. 2:07you, and enjoy.