YT YouTube2Text

YouTube2Text → Transcripts → If You Hate Selling, Please Watch This | Scale or Fail

If You Hate Selling, Please Watch This | Scale or Fail — Transcript

by Alex Hormozi · 8,396 words · 1,467 segments · language en · Watch on YouTube

Open in transcriber Summarize with AI Download SRT/VTT

Full transcript

0:00This is Tina, and she's competing for a
0:02chance to win $100,000
0:04and this golden ticket, which gives her
0:05access to an entire year of guidance
0:07from me and the team behind my $250
0:09million per year portfolio. She'll have
0:11the next hour with me, where she'll
0:12explain her business, and at the end,
0:14I'll decide if she'll scale or fail. If
0:16she's chosen to scale, she'll move on to
0:18the finale for a chance to win the grand
0:19prize.
0:20My name is Alex Hormozi, and this is
0:23Scale or Fail.
0:24>> [music]
0:32>> My name is Tina Sue, and I help parents
0:35of children with autism, ADHD, and
0:37speech [music] delay. The reason why I'm
0:39here to get help is because I know that
0:42this mission is so [music] much bigger
0:44than me. It is my vision that in my
0:46lifetime, through this work, getting it
0:49out to as many families [music] as
0:50possible and having so many examples of
0:53children that are healing, so we can
0:54change the mainstream views on how
0:57autism [music] is treated.
1:00>> Hi.
1:01>> Hi. How's it going?
1:02>> Good. Amazing.
1:03>> Excited?
1:03>> Yeah.
1:04>> Ready to rock?
1:04>> Yes.
1:05>> All right.
1:05>> Yeah.
1:06>> Tell me about the business.
1:07>> My name is Tina, Tina Sue, and in the
1:08last 12 months I did $770,000,
1:12and $555,000
1:14is profit.
1:15>> Amazing.
1:16>> 72% profit margin.
1:17>> And you helped a bunch of families.
1:18>> Yep.
1:19>> Okay. So, what do you sell? How do you
1:20make the dollars work?
1:21>> Yeah, so my core product is called Hi
1:24Mama.
1:24>> Okay.
1:25>> And it's a group program that helps
1:27children [music] who have speech delay.
1:29So, for example, non-verbal kids to
1:31speak their first words.
1:32>> Okay.
1:33>> While also at the same time healing,
1:35reducing of autism symptoms as well.
1:38>> Okay. Got it. And the offer you sell is
1:402,500 bucks a year?
1:41>> Uh the offer, so the Hi Mama program is
1:442,500.
1:45>> Uh-huh.
1:46>> And it's for the year with a 3-month
1:48intensive in the beginning, 9 months of
1:50aftercare.
1:51>> Okay.
1:52>> So, once a person is in the program,
1:53then I sell them on to the all-access
1:55pass, which gets them every cohort of
1:58High Mama the 3-month intensive.
2:00>> Cool.
2:00>> So, they can stay in the energy and they
2:02can continue
2:03>> Cool.
2:03>> to move on to the next level of their
2:05children's healing.
2:06>> What do you think stopping you right
2:07now?
2:09>> Me?
2:11>> [laughter]
2:11>> Okay.
2:12>> So, I am doing everything.
2:15>> Mhm.
2:15>> Um I just like I can't let go of
2:18>> You're so busy.
2:18>> so so I have like every single Instagram
2:20conversation. This is how I currently I
2:22don't do sales calls. Uh and I'm in
2:25every piece of marketing. I'm in the
2:26delivery.
2:27>> Yeah.
2:27>> My team handles customer service, but
2:29I'm often in that as well. So, just I
2:31have my hands in everything and at the
2:33end of the day I just don't have time
2:35for anything. [music] So, low-hanging
2:37fruits just doesn't get done.
2:39>> Yeah.
2:40>> Yeah.
2:40>> Understood. Okay. Why does solving this
2:42matter? Why is growing this business
2:44important versus just staying where you
2:45are and making 500 grand a year?
2:46>> Yeah. Yeah. Um
2:48I mean, it's it's it's not about the
2:49money. Um before starting this business,
2:52I had another business and I still have
2:53that business and [music] I had
2:56developed that other business
2:58you know, from nothing like when my son
2:59was a baby between the hours of 8:00
3:02p.m. and 2:00 a.m.
3:03>> Savage.
3:04>> I grew that all the way to $20 million.
3:06>> Amazing.
3:07>> And I had that business when this
3:08happened with my son. And so um so my
3:11son used to have autism, ADHD, and
3:13epilepsy. And [music]
3:16we had done everything conventional
3:17medicine told us to do.
3:18>> Mhm.
3:19>> All the conventional therapies and
3:20medication.
3:21>> Mhm.
3:21>> And [music] my son got worse and at he
3:24was when he was nine.
3:26>> Yeah.
3:26>> The last [music] of his ADHD
3:28>> Mhm.
3:29>> I'm going to cry. Okay.
3:31>> When he was nine, the last of his ADHD
3:34medication stopped working. He had been
3:35on seven at that time.
3:37And they were ready to move him on to
3:39antipsychotics.
3:40>> Yeah.
3:41>> And he stopped [music] sleeping and it
3:42was just hell.
3:43>> Yeah.
3:44>> Yeah. Um
3:45>> And so, you wanted to fix it?
3:46>> And then somebody like just recommended
3:48it's like, "Hey, look into holistic
3:50change what you're eating and the
3:52environment and so I went on this like
3:55holistic journey to helping him.
3:58And
3:59in two years
4:01>> It's okay.
4:02>> Um
4:03>> [music]
4:03>> in two years all of his
4:06symptoms of autism, ADHD, and epilepsy
4:10went into [music] remission.
4:11>> Awesome.
4:12It's amazing.
4:13>> Yeah, and then when he got better
4:15I was like I have to do this.
4:17>> Yeah. Well, congratulations. You did it.
4:20Now you're helping people out. You're
4:22making money doing it.
4:22>> Yeah, so I had to like I just paused
4:24from my other business and like just
4:26went all in and just I just go in with
4:28the attitude [music] of I'm on year
4:29four. I just go in with like I didn't
4:31even look at the numbers. I'm like I
4:32don't even care. [music] I'm willing to
4:33work for free
4:35cuz that's how I started my first
4:36business is literally, you know,
4:39>> [sighs]
4:39>> So, we're going to You can big exhale.
4:43You're good. There you go. You're good.
4:44[laughter]
4:45>> not what I planned on saying.
4:46>> You're fine. Don't worry about it.
4:47You're good. I'll probably challenge you
4:49on a couple things around like the
4:50numbers and making money because I'm
4:54sensing that that will limit the amount
4:56of people that you can help because on
4:58some level and you can correct me if I'm
5:00wrong, it feels like you may have
5:02equated like maybe charging more having
5:05upsells or even having a more
5:06standardized sales process with bad. And
5:10I I don't think that that's going to be
5:13the case and I think the more we can
5:14structure some of these things and know
5:16all of the numbers of the business the
5:17more families you're ultimately going to
5:19help.
5:19>> Yeah. Yeah.
5:20>> Okay, I'll ask this question but I'm
5:22pretty sure I know the answer.
5:23>> Okay.
5:24>> Do you think the business model as it
5:25currently stands will scale?
5:29>> How it is today probably not to the
5:32scale I would want.
5:33>> Okay.
5:34>> But but it can scale to my goal.
5:37>> Okay, so you're open to changing some
5:38things.
5:38>> I'm open. Yes.
5:40>> cool. Let's do it. Let's rock.
5:41>> Wow, Gino seems to be extremely genuine.
5:44Her The of business is needed. [music]
5:46>> I wanted to make it clear that I'm not
5:49in it just for the money.
5:50>> Being a mom myself, I definitely related
5:52to that goal for her and how she's
5:53helping so many other families.
5:55>> I think we have a a similar goal of
5:57helping people and so I I really like
5:58that. I have no doubt that what she's
6:01doing is is going to scale incredibly
6:03well because of the market that she's
6:05in.
6:10>> So, [music]
6:11we're going to fix this in standard
6:13fashion and by standard fashion, I like
6:15doing things back to front.
6:17>> So, we'll fix offer
6:19and then we'll fix the conversion
6:21process and you're like, how's this back
6:22to front? Well, this is the thing you
6:24deliver, right?
6:25>> Mhm.
6:25>> Um and then we'll go to traffic. Okay?
6:29This is kind of our our three-step
6:31approach. Okay, so right now, you
6:32currently don't have like a formal pitch
6:35or webinar that you go through. You do
6:36like a three to four hour like Monday
6:38thing.
6:38>> Yeah, and it's only just because I have
6:40resistance to creating webinars.
6:42>> Yeah, why?
6:43>> Um
6:44>> [sighs and gasps]
6:45>> I just I don't want this to be
6:47sorry for saying this, but like bro
6:49marketing. Like I don't I don't want
6:50people to feel sold to.
6:52>> Mhm.
6:53>> Um so
6:53>> People only feel sold to if it's bad.
6:55>> Oh.
6:56>> A good selling
6:57>> Yeah.
6:58>> feels good.
6:58>> I tried working on a webinar for like a
7:00few weeks and I just like couldn't get
7:01>> about how many things you've bought over
7:03the last month.
7:04How many did you feel sold to?
7:06>> That's true.
7:06>> Probably not many.
7:07>> Yeah.
7:07>> And every one of those purchases,
7:09somebody for sure thought about how to
7:10get you to buy.
7:11>> Yeah.
7:11>> It's just they did a good job.
7:12>> Yeah.
7:13>> All right, so just from a belief
7:14breaking perspective, I agree with you,
7:15should not sell poorly.
7:16>> Yeah.
7:16>> So, you should sell well.
7:18>> Yeah.
7:18>> Yeah? Okay. So, fundamentally, what's
7:21happening is you're probably doing over
7:23three to four hours covering the points
7:25that could be covered in 45 minutes
7:27and you just don't want to be as
7:29structured about it. And if you're just
7:30structured about it, your value per
7:31second will go up for the for the the
7:33parent.
7:34>> Yeah.
7:34>> And if your stated goal is that you want
7:35to help more parents,
7:37having the expectation that they're
7:38going to wait two, three hours before
7:39hearing about how you can help them um
7:41is doing a disservice cuz you're losing
7:43half of them anyways. So, like I think
7:45that does them a disservice
7:46>> Yeah.
7:47>> because of whatever belief that you have
7:48about selling poorly.
7:49>> Yeah.
7:49>> Right?
7:50>> Yeah.
7:50>> So, I think from a this is me actually
7:52getting into conversion, but I'll put
7:54this here, which is
7:56structured
7:58webinar.
7:59And I think one of the things that holds
8:00a lot of people back with webinars is
8:02they think that like webinars have this
8:04very specific
8:05>> Yeah.
8:05>> language pattern. It's No, it's just
8:07it's really clear communication. It's
8:10Let me tell my quick story so that I
8:11have some reason why you should listen
8:13to me. There's going to be a big promise
8:14right before that. That's what you start
8:16with, which is like why the hell are you
8:17here? What it like why is it worth
8:18staying on?
8:19Right? Who am I? And then you say, this
8:22is the main thing that we're going to
8:23talk about, which is then the the call
8:25it your your core you showing what you
8:27shared here was your kind of core
8:30transformation that you went through.
8:31This is the old way, new way. It's a
8:32very classic pitch.
8:34Um I used to do this, this didn't work,
8:36and then I discovered a friend of mine,
8:38guru comes in, shares the secret
8:40knowledge, which was that holistic was
8:41the way. I implemented the stuff, and
8:43then I got this great outcome both
8:44internally and externally. It was
8:45amazing. But it didn't just work for me,
8:47it worked for X, Y, and Z as well,
8:49because then we're going to hit the
8:50different avatars that come up. And so,
8:51the big three biggest concerns that
8:53people have about this is problem number
8:55one, problem number two, problem number
8:56three.
8:57And then you just systematically break
8:59down each of the three problems. And
9:01with each one of them, you're going to
9:02follow a
9:03what they think.
9:05They think this, right?
9:07And then you're going to say
9:09why wrong?
9:10>> [snorts]
9:10>> Why that's not true? Like I used to
9:12believe this, it's not true.
9:14What's right?
9:15And then proof.
9:16And proof can be anything. Proof can be
9:17stats, it can be stories,
9:19um anything that just proves the point
9:20and ideally as many forms of proof as
9:22you can.
9:22>> Okay.
9:23>> Okay? So, if we can just take our 4-hour
9:26marathon and turn it into a 45-minute
9:29more structured presentation with slides
9:31that has visuals to support because some
9:33of them are listening within the
9:34background, all these other things. If
9:36you can have it more visually
9:37stimulating, you'll get a higher
9:38conversion rate. Cuz right now I think
9:40you actually have an avatar that's in a
9:41ton of pain and wants to buy cuz you're
9:43converting like 9% right now, which I
9:45think you could probably convert double
9:46that because you're also selling to a
9:48warm audience. And if you want to scale
9:50it, which you're saying you do,
9:52you have to sell to a cold audience. And
9:54so the ads that you're running right now
9:56are pretty much just targeting your
9:57existing people since most people are
9:58coming in already know who you are. So
10:00we can't sell to people who already know
10:01who you are. You have to sell like they
10:03don't know.
10:04And then you will sell people who don't
10:05know you. But if you sell only like
10:07you're selling to people who do know
10:08you, then no one who doesn't know you
10:10will buy.
10:11>> Got it.
10:11>> So it makes sense? You got to sell like
10:12it's cold to warm and it converts
10:14everything. If you sell like it's warm
10:15to everyone, you'll only convert warm.
10:17>> Got it. Got it.
10:17>> Okay. From an offer perspective,
10:20>> [sighs]
10:21>> do you know what your upsell uh
10:22percentage is from the back end of the
10:24front end?
10:24>> 10.
10:25>> So 10% of people are taking the second
10:26offer?
10:26>> Yeah.
10:27>> Mhm. Any reason you don't just do
10:296-month and have it recurring?
10:32>> That's a good I I've thought about that.
10:34>> and three. Like three months of
10:35intensive, three months of
10:37>> aftercare.
10:37>> aftercare whatever. And so we want to
10:39make the actual conversion to aftercare
10:41before aftercare comes up.
10:43So this is also a conversion thing, but
10:45sell
10:47upsell
10:49during intensive three months. All
10:51right. And ideally ideally you want to
10:53sell at the halfway point
10:55and then at like the two-thirds and then
10:57you do a last chance
11:00at the end. So right now you're only
11:01selling here.
11:02You want to sell here and here as well.
11:04The more times you ask the more likely
11:05they are to take the purchase offer. If
11:06you sell only at the end typically and
11:08you're not even selling, you're like
11:09kind of mentioning it.
11:11>> mentioned it.
11:11>> Right. If you actually if you were
11:13actually just only sell, you'd usually
11:14get about a third. So you're getting
11:15less than that, which is if you just
11:17wait till the end.
11:17>> Got it.
11:18>> If you wait if you go to the halfway
11:19point and the the two-thirds point,
11:21you'll be able to get like half or more.
11:23>> Got it. Got it. I actually sell most to
11:25the people in the aftercare. So when
11:27they're done closer to the 12 month.
11:29>> You want to sell them when they're hot.
11:30>> Yeah.
11:31>> Cuz everyone cools off over time. So you
11:32want to sell when the pain is pain is
11:33still elevated and they're and ideally
11:35from a buying perspective, you want to
11:37sell when they're mid-decision, not
11:38making a new decision.
11:39So, they're still in flight and you're
11:41like, "Hey, let's just keep the party
11:42going." Not, "Okay, we've finished that
11:44thing. Now, do you want to start the
11:45It's a It's a different It's a heavier
11:47sale." And about a third of people will
11:48take that offer, but you can get two
11:49thirds or more if you sell during the
11:51process.
11:52>> Got it.
11:52>> People are always scared of that cuz
11:53they're like, "What's the I'm not done
11:54yet." It's like, "It's okay. They've
11:55already gotten value."
11:56>> paid. I don't want to
11:57>> It's not like that. It doesn't work that
11:58way. If you go for run a marathon and
12:00you buy shoes and the guy's like, "Hey,
12:01do you want, you know, one of those tank
12:03tops to go with it and an iPhone band?"
12:05You're probably like, "Well, well, I
12:06just bought. I'm not buying anything."
12:07It's like, "No, you're still in the
12:08You're still in flight, right?" Now, if
12:10you finish the marathon race and they
12:11say, "Do you want an an iPhone thing for
12:13your wrist?" You're like, "No, I'm I'm
12:14actually pretty good."
12:15You know what I'm saying?
12:16>> Yeah. Okay.
12:17>> Okay.
12:17>> Um
12:19Okay. So, from the offer itself, I think
12:22I think we go $2,500.
12:25Uh basically bi-annually. Hopefully I'm
12:27saying this right. I think it's
12:28bi-annually. If it's not, I'm sure
12:30someone in the comments will correct me.
12:32Okay. So, during the launch, does
12:33everyone buy through checkout?
12:34>> They can buy through checkout, but a lot
12:36of them
12:36>> Do they?
12:37>> Uh about 30% do.
12:39>> so a third of them do. So, what I want
12:40to do, and this might sound like a
12:42little little wild,
12:43>> Yeah.
12:43>> is I want you to have $2,500 checkout
12:46price.
12:46>> Mhm.
12:47>> And want to have a $3,000
12:50uh one-on-one price.
12:54So, if I have to talk to you one-on-one,
12:55it's it's $500 extra. And it's just
12:57because if I were to charge hourly for
12:59me consulting with you, it would be $500
13:01an hour.
13:02>> Yeah.
13:02>> And so, I'll only charge you for 1 hour
13:05um to do that, but
13:07this is if you're like on the fence, let
13:09me just already cover all these issues.
13:10Now, I think part of the reason that
13:11you're getting all these questions is
13:12you don't have a structured webinar.
13:15So, you're not having a structured FAQ
13:16part, right? Which then this is going to
13:18go to conversion. What I want you to do
13:20is if you look at all You already have
13:22all the DMs categorized, right? Or you
13:23have like a big data set of all the all
13:26the DM conversations you've had, right?
13:27>> Yeah. Yeah.
13:28>> I want you to take call it every single
13:30bucket of of FAQ
13:32>> Mhm.
13:33>> and I want you to review it at the end
13:34of the webinar. And I want you to do it
13:36is just pull the question behind you or
13:38pull it up on the screen and then answer
13:40it.
13:40>> Answer it live.
13:41>> Yeah. Okay. Okay.
13:42>> Because because they have the same
13:43questions.
13:44>> Yeah.
13:44>> There's there's no new questions.
13:45There's no new questions.
13:46>> Yeah.
13:47>> So the only reason that like you have to
13:48do this one-on-one is and it's wasting a
13:50ton of your time is we're just not
13:51handling it. Just handle it up front.
13:54So when we have our think what they
13:55think we have our point, you know, intro
13:59our promise
14:02your intro which is your story
14:04origin
14:05and we have point one, two, and three
14:08of the webinar
14:08>> Mhm.
14:09>> then you have your offer
14:12and then you have your FAQ.
14:14>> And then how many questions?
14:15>> As many as there are.
14:16>> Okay.
14:17>> Just think about buckets. Like I mean
14:18there's there's probably six flavors or
14:20eight flavors or nine Whatever how many
14:21questions there are like you answer all
14:22of them.
14:23>> Yeah.
14:23>> As long as they're on, keep answering.
14:25>> Okay.
14:26>> Okay.
14:27>> But
14:27>> Cuz you're used to doing three or four
14:28hours. So like you just keep answering
14:29questions. I'm dead serious. Just keep
14:31answering questions. If they're still
14:32on, keep answering questions.
14:33>> Yeah.
14:33>> But answer the ones that you already
14:34know that represent the big like answer
14:36it in in order of greatest percentage of
14:38questions.
14:39>> Okay.
14:39>> So it's like the majority if I had only
14:41pick one question to answer it'd be this
14:42one and it's going to be 40% of people.
14:43And my number two most asked question is
14:45going to be this which is 25% of people.
14:46And then my number three and then it
14:47goes into the long tail.
14:48>> Got it. Got it.
14:49>> Okay?
14:49>> But the problem with like having the
14:51live parents come here versus my
14:54three-four-hour thing is because they
14:56take a long time and it could be like
14:58I'll invite up to eight parents.
14:59>> Uh-huh.
15:00>> But that might be my own problem. But
15:02cuz that could drag that that could drag
15:03this on like
15:04>> Oh that's cuz you're doing like Zoom
15:05calls. Not like and you're getting 10%
15:08of those people to buy?
15:09>> 10% that come live buy but every time
15:12>> That's insane.
15:13>> Even outside the replay for the
15:15three-four-hour thing, if someone
15:17watches it and they can truly afford it
15:18>> Yeah.
15:19>> they'll they'll reach out to my in my
15:20DMs and be like can I buy? Can I get it
15:22now?
15:22>> Yeah.
15:23>> So this is how I'm converting them.
15:24>> Yeah, we just need to basically your
15:26delivery needs to become your content
15:28and your pitches need to be your
15:29pitches. You're kind of like muddling
15:30the two.
15:31>> [laughter]
15:32>> Right?
15:32>> Yeah.
15:32>> Just sell when you need to sell, deliver
15:34when you need to deliver.
15:35And all that delivery stuff, that
15:37becomes content which I'll get to in a
15:38second when we get to traffic.
15:39>> Okay.
15:39>> Okay?
15:39>> Okay.
15:40>> How does this feel?
15:41>> Um this 3,000 one
15:42>> to have a reason for them to check out
15:43rather than having to DM you.
15:45>> Oh.
15:47>> If you want to have a call with me,
15:48it'll be $3,000. I just add 500 bucks
15:49cuz it it cost my time.
15:51>> So so okay, so when they're checking out
15:53they have these two options. They can
15:54either do
15:55>> you can just check out now and if you
15:56want to talk to me
15:57>> Mhm.
15:58>> then it's $3,000. It's an extra 500
15:59bucks and that's just because it's going
16:01to take my time.
16:01>> Oh, extra $500. Okay, got it.
16:03>> I know this because everyone's and I
16:04would just just state the fact and tell
16:05the truth. Like I can't physically talk
16:07to everyone and this is why you need
16:08more people on those calls. That's why
16:09it's like you're doing eight people at a
16:10time. It's just a waste. Like let's get
16:1250 people or 100 people on the call.
16:13>> Yeah.
16:14>> Have a structured webinar, answer all
16:15the questions, make this offer, more
16:17people will be willing to buy and then
16:18it's like if you were not sure
16:20>> If you're not sure and you want to talk
16:21to me then
16:21>> yeah, go ahead.
16:22>> Okay. But what if it's like too many
16:24people or is that offer there cuz less
16:26people people won't
16:27>> the the goal is that more people don't
16:29want to pay the extra $500. Now if
16:31everyone is wants to pay this, then
16:32great. We raise our prices.
16:34>> [laughter]
16:35>> Cuz I'm like I don't want to do
16:36one-on-one
16:36>> No, great. Yeah, well but like that
16:38they're doing it now for you're doing it
16:39for free right now.
16:40>> Yeah.
16:40>> Right, so like let's at least get paid
16:41for it if you're going to do it but the
16:42goal is to incentivize people to do
16:43this.
16:44>> Got it.
16:44>> And again, we're selling biannually so
16:45automatically this whole thing is going
16:47to switch because they're going to have
16:49to opt out rather than opting in.
16:51>> Got it.
16:52>> Track?
16:52>> Yes.
16:53>> Okay.
16:53>> Yes.
16:54>> So on the conversion process, I think
16:56one of the big one of the big ones is
16:57husband slash it's mostly female buyers,
17:00husband's not there.
17:01So I would just say give a three-day no
17:03sweat
17:04uh guarantee.
17:05>> Okay.
17:06>> Which you're legally have to anyways. Uh
17:08so people get back out of a purchase
17:10which is that if someone changes their
17:11mind, they change their mind. Right? And
17:12so just say, "Hey, no worries. Buy it
17:14and if for some reason in the next three
17:15days you talk to your husband and he's
17:16like, I don't want our kid to get
17:17better. I want him to stay the same and
17:19get worse and like this be a problem
17:21forever." If he says that, no worries,
17:23just let me know refund you.
17:24>> Okay.
17:25>> All right, so that way it's like get in
17:26and then that way um what we want to do
17:29to counteract like potential refunds,
17:31which is not going to be high anyways,
17:32is you want to do your onboarding ASAP.
17:35So, as soon as someone buys,
17:36>> Mhm.
17:37>> do the onboarding like the next day cuz
17:39then the likelihood that they get cold
17:40feet goes down.
17:41>> Got it.
17:41>> Just give them value as fast as you
17:42[clears throat] can.
17:43>> Okay, give value as fast as you can.
17:44>> Cuz if they if they buy and then they
17:45get on board, the likelihood they refund
17:46is really low.
17:46>> Yeah, yeah, yeah.
17:47>> so it's like let's just pull it forward.
17:49>> Got it, got it.
17:50>> Like they have 3 days to do it, but you
17:51can deliver ASAP. Right?
17:53>> So, on my live events currently, I'll
17:55have something like if you buy while
17:57you're on this call, there's a bonus.
17:59So, should I take that out or
18:01>> No, I mean you can do have a price goes
18:03up and there's a bonus. So, this is
18:04cheaper and you get more.
18:06>> Okay.
18:06>> Cool.
18:07>> Yeah.
18:07>> Now,
18:08uh you have this $150 a month thing
18:11for like one-on-one with your
18:13>> It's not with me, yeah. It's my
18:14membership.
18:15>> team.
18:15>> Yeah, with my coaching team.
18:16>> So, if you're going to do that, you need
18:18to make it like five times as expensive
18:20or get rid of it.
18:21>> Oh.
18:21>> It's not priced right.
18:23>> Okay.
18:23>> Yeah, cuz you have one-to-many and then
18:25it's like for twice the price you get
18:26one-on-one, basically. Right? So, it
18:28should be like five times the price.
18:29>> Mhm.
18:30>> [clears throat]
18:30>> So, it's like think like 8,000, 8,000,
18:3210,000 is what it would be if I wanted
18:33to have. People have the money.
18:36I promise, they do.
18:37And that money will allow you to scale
18:39it.
18:40>> [laughter]
18:42>> It just it it like one on it just it it
18:44the math doesn't math.
18:45>> Yeah, but it's not with me.
18:46>> No, I know.
18:47>> It's with my team.
18:47>> I know, it's it's it's it's not about
18:49>> But it's like it's like support.
18:51>> It's buying behavior.
18:52It's buying behavior. So, either include
18:54the like include your base level
18:55support, which is what you have without
18:56one-on-one.
18:57>> Yeah.
18:57>> And then if they want one-on-one, they
18:59have to pay for the one-on-one price.
19:01Many people everybody needs one-on-one,
19:02everything.
19:03>> [gasps]
19:03>> But it just doesn't mean that everyone
19:05can afford it. It's not worth it's
19:07You have a responsibility to the
19:08business.
19:09And the business has a responsibility to
19:10customers. But your responsibility is to
19:12make sure the business survives and
19:13grows.
19:14>> Mhm.
19:14>> And in order for the business to survive
19:15and grow, it has to take care of the
19:16customer. So it's a it's a it's a
19:18circle.
19:19Does that make sense?
19:19>> Yeah. Yeah.
19:20>> Okay. On the delivery part, so this is
19:22on delivery a little bit. Um
19:25you have this Telegram, right? That you
19:26use cohorts in Telegram.
19:28>> Mhm.
19:28>> You can Are you familiar with AI?
19:30>> Mhm.
19:30>> Okay. So what I would do is I'd vibe
19:32code um an agent that
19:36searches the whole Telegram
19:37>> Mhm.
19:38>> uh and looks for past responses that are
19:40similar to the question
19:41and then suggests it to you or your team
19:44and then you can check or exit and then
19:47it sends it.
19:48And that way you're going to
19:49dramatically increase the leverage that
19:50you have for each of your delivery
19:51people.
19:53>> So have the agent send it
19:55automatically?
19:56>> No, so basically you'll vibe code a
19:57dashboard.
19:58>> Yeah.
19:58>> They don't even have to be in Telegram.
19:59>> Yeah.
19:59>> Like your team.
20:00>> Yeah.
20:00>> They have a dashboard. And then people
20:02ask the questions so it's convenient for
20:03them. But you make it convenient for
20:04your team to have them all in one place
20:06where it already has suggested answers
20:07and they just reply or edit.
20:09Single way faster.
20:11>> Got it.
20:12Okay. I can do that. Yeah.
20:14>> How frequently are you running webinars?
20:16>> Once every every time there's a launch.
20:18So so that is
20:20>> So this is what I would consider doing.
20:21>> Yeah.
20:22>> Once a week hold a webinar
20:23>> Uh-huh.
20:24>> for all the people who DM you and say,
20:25"Hey, I'm doing a live thing with other
20:27parents that way you won't feel alone.
20:28Come attend." And then you can just do
20:30the structured webinar once a week and
20:32then mop up everyone that's been in your
20:34DMs
20:34>> Mhm.
20:35>> and just send reminders to them to show
20:36up. That way you don't have to go into
20:37all these long conversations cuz you're
20:38having the same conversation 100 times
20:40in a row.
20:40>> Yeah.
20:41>> Okay.
20:41>> Yeah.
20:42>> And then you still do your launches
20:43that's going to be the paid.
20:44But your your weekly webinar can be
20:45organic.
20:46>> Okay.
20:47>> That That feel okay?
20:48>> only only for the people that are DMing
20:49me or should I
20:50>> No, I would just no. Should I message
20:51the waitlist too?
20:53>> Um I would just do For me I'd rather
20:55just have all the people who are DMing
20:56you. I'd use my waitlist for the
20:57launches.
20:58>> Okay.
20:58>> Cuz it'll be like more razzle-dazzle.
21:00But you're just We're trying to account
21:01for like what happens in between. So big
21:03picture, we're changing from our 3-hour
21:053 to 4-hour marathon to a structured
21:06webinar.
21:07>> Okay. going to follow this structure.
21:09We can bring up the people live to do
21:10the proof for each of the points if you
21:11want to and that's only for your
21:13launches.
21:14We'll still use the same webinar. You
21:15don't have to have the live people. The
21:16upsell timing we're going to shift.
21:18Right? Because we won't even need to cuz
21:20we're going to we're going to be
21:21bi-annually here anyways. So
21:24this might not even be an issue.
21:25>> you don't think it matters whether it's
21:266 month or 12 month.
21:28>> Conversions say that I know.
21:29>> Okay.
21:30>> say.
21:30>> Cuz I thought it was like oh you get a
21:31year might be
21:33>> Let me say it differently.
21:34Do you want to have your tooth pulled
21:35out in 5 minutes or 5 hours?
21:38If you can fix your fix my kid in half
21:39the time, fix my kid in half the time.
21:41>> Yeah.
21:41>> The bi-annual is still happening on a 6
21:43month basis anyway. So that's automatic.
21:45I still want to have a conversion like
21:47push and reminder cuz I don't want to
21:49bug people without them knowing. That's
21:50not the goal.
21:51>> Yeah.
21:51>> But we want to have like it's like we
21:53want to get the legal right to do it
21:54here, but we want to have the
21:55psychological right from here.
21:56>> Got it.
21:57>> track?
21:57>> Got it.
21:57>> Okay.
21:58Uh we're doing this pricing so that we
22:00get more people to not DM you and buy
22:02immediately. So it'll be a cheaper price
22:03and a bonus if they buy on and if they
22:06buy from you one-on-one and you're like
22:07you don't get the bonus and it costs
22:09more. Now if you're on the call you can
22:10be like hey I'm not supposed to do this
22:11but I'll give you the the bonus if they
22:12if they ask for it.
22:13>> Mhm. Got it.
22:13>> We're going to vibe code delivery so you
22:14get way more leverage from your team.
22:17That's all good?
22:17>> Mhm.
22:17>> Okay.
22:19And we're going to include this little
22:20no sweat on the pitch and we're going to
22:21add our FAQs in. That's all conversion
22:23stuff. Okay.
22:25Once we have all this, now we have an
22:26offer that's already renewing. We're
22:28renewing at the right point. We have a
22:29structured conversion process delivery.
22:30You got more leverage. We have our FAQs
22:32covered and we have guarantees so we can
22:34deal with the spouse issue. Now we just
22:36need a more traffic. Okay?
22:37So this is what I want to do.
22:39So how many
22:42So you have like 200 plus testimonials
22:44that you've already captured which is
22:45great.
22:46>> There's like 200 I haven't even posted.
22:47>> Yeah. Yeah. So you have post those. Um
22:51how much Q&A is there in your delivery?
22:54>> A lot.
22:55>> Okay.
22:55>> And they're the same questions every
22:57cohort.
22:57>> That's great. So um you're familiar with
23:00Dave Ramsey?
23:00>> Yes.
23:01>> Yes. Yes.
23:02>> He people on and they say I should
23:04probably spend less than I'm than I'm
23:06spending and I should save more money
23:07and he says that's a great idea.
23:09If you did it for 45 years.
23:10And so even though it's the same
23:12question for you
23:13the audience will not perceive it as the
23:14same question.
23:15And so I want you to take those Q&As and
23:19you can probably have an AI editor just
23:23cut it down. Worst case you can have an
23:24offshore editor do it cuz it's a very
23:26repeatable cutting process.
23:28And I'd love you how many how many How
23:30many Q&As would you say you do per week?
23:31When I say I don't mean sessions, I mean
23:33actual questions that you're answering.
23:35>> Actual questions like on the live calls?
23:37>> Yeah.
23:37>> Probably between 30 to 50.
23:39>> Okay.
23:40>> Yeah.
23:40>> So
23:41to me
23:42that means you get 30 to 50 posts a
23:44week.
23:48Just by capturing and editing them. So
23:50that all of a sudden
23:50>> So So it doesn't matter like what we do
23:52in the program is like being shown out.
23:54Doesn't matter.
23:55>> No, cuz it's going to be so it's going
23:56to be bite-sized. You also have
23:58questions that are coming in from
23:59Telegram, right? And all those
24:00questions.
24:01>> Yes.
24:01>> So the ones that get like uploaded or
24:03have a lot of like engagement around it,
24:05I would do green screen answers.
24:07>> What does that mean?
24:09>> So you pull the question behind you
24:11>> Okay.
24:11>> and you just talk about the question.
24:13>> Okay.
24:13>> You've probably seen reaction videos.
24:15>> Okay.
24:15>> You just react to the question.
24:16>> Okay.
24:16>> This is a question I you know like So
24:18and you can have an AI voice read it and
24:19then you respond or you can read it and
24:21respond. Either way it's fine.
24:22>> Okay.
24:23>> That's right.
24:23>> Yeah.
24:24>> Just don't start with a lot of people
24:25have been asking me this question.
24:26That's a terrible hook.
24:27>> Okay, don't start [laughter] with that.
24:28Okay, got it. Got it. Got it. Got it.
24:29Got it.
24:29>> Okay. Um when you go on these other
24:31platforms, if Instagram is where you're
24:33used to converting everyone, push people
24:35from those platforms to Instagram.
24:37So if you do YouTube shorts, your
24:39description should say DM me on
24:40Instagram.
24:41>> Okay.
24:42>> If people are on TikTok, have your bio
24:44say DM me on Instagram. That way we can
24:46just funnel everything to one conversion
24:47point. And then that pushes people to
24:49webinar.
24:49>> Got it.
24:50>> Okay.
24:51Now we should probably post the 200
24:53testimonials.
24:57>> But I really want to edit all of them.
24:58>> Well, you for all of this you need to
25:01get editing.
25:01>> Yeah.
25:02>> You have the profit.
25:03>> Yeah.
25:03>> You have the profit to do it and that's
25:04not going to cost a lot of money. Now,
25:06on
25:09the ad side,
25:10these content
25:14become ads.
25:16Because if we're if you're if you're
25:18capturing
25:1930 to 40 posts plus your green screens,
25:23we're talking three, four, five posts a
25:25day. That's per platform. So all of a
25:27sudden you're going to like 20, 30 posts
25:28a day per platform. You're going to be
25:29all over the place. Then take the
25:30winners from there and run them as ads
25:33to your thing.
25:34>> To the webinar.
25:35>> To your launch.
25:36>> Yeah.
25:36>> To the wait list or the webinar?
25:38Depending
25:38>> Well, you have you're used to do the
25:39launches I think we do with the ads cuz
25:40you're used to doing that and that's
25:42fine.
25:42Um
25:43this I just want to do fourth organic
25:45for now.
25:45>> Okay.
25:46>> Just so it Now, if all of a sudden we we
25:47find out like maybe this just turns into
25:49a better cycle where you just run ads
25:50every week to a webinar that you do once
25:52a week, I'm fine with it.
25:54>> Okay.
25:55>> But this is your ad strategy.
25:57>> Okay. So then this goes into the wait
25:59list.
25:59>> Mhm.
26:00>> Okay.
26:01Okay.
26:01>> Uh what we found work is having like a
26:033-second delay
26:06on the banner. So if you have like a CTA
26:08um that's like, "Hey, register for
26:11my next whatever, my launch." Wouldn't
26:13say that, but my my thing. Um
26:16just delay the the button by like 3
26:18seconds. Like the banner on the on the
26:20video.
26:21>> At the end.
26:22>> So if it the hook starts 3 seconds, then
26:24put your CTA in and then it can stay
26:26there.
26:26>> Okay.
26:27>> We just found that it gets it's higher
26:28quality traffic.
26:29>> Okay.
26:29>> Just a little tactic.
26:30>> Okay.
26:30>> How's this feel?
26:31>> It feels good. But it's funny, it's not
26:33what I expected. I was expecting like
26:35higher setters.
26:37>> No.
26:38I don't even want you in the DMs.
26:40Ideally.
26:41>> I think you can get one one person to
26:42really just point people over to Yeah.
26:45>> You know, like, "Tina's doing this
26:46thing." Da da da. Okay.
26:47>> Yeah, you can also um hook up uh
26:50AI now to just respond. So that's
26:52already been linked up on Instagram. So
26:53it can just respond right away.
26:54>> that's one of the things when people DM
26:56me, they're like, holy [ __ ] you're a
26:57real person addressing actual prob- you
27:00know, like I don't want that. Them to
27:02feel I'm managing people's feelings
27:04again.
27:05>> Yeah.
27:06I don't respond to everybody who DMs me.
27:08>> That's true.
27:09>> I don't think. And if I did, I wouldn't
27:11be able to help a lot of business
27:12owners.
27:13I'd be DMing all day.
27:15So.
27:16>> That's true.
27:16>> It's your call.
27:17>> Yeah. I could have a human do it.
27:19>> Yeah. But they probably would like I'd
27:20rather them just like I'd rather them
27:23push to you and get a fractionalized
27:26version of you than a whole percentage
27:28of somebody who's not.
27:30>> Got it.
27:31>> Cool?
27:31>> Yeah.
27:32>> I mean, this feels pretty
27:32straightforward. We got a recurring
27:34here. We need to structure the webinar.
27:36We add these elements to the conversion
27:38process. We expand delivery here, and
27:40then we blow the [ __ ] door off the
27:42the front end. Now, one thing I do want
27:43to address is that I think you said
27:46you're self-sabotaging or something like
27:47that. You making more money
27:50means that you are helping more
27:51families.
27:52And you can help all the families who
27:54can't afford it with this.
27:59I have helped a zillion more people
28:01business owners who have not paid me
28:03than the ones who have.
28:03>> Yeah.
28:04>> And that's fine. I want that. Like I can
28:06never I could never possibly
28:07>> Yeah.
28:08>> Right?
28:09So I think if you can just you have to
28:10just separate out the if I charge it's
28:13bad because I know that you also had
28:14some resistance to raising the price.
28:17>> Yeah. I'm I mean, like one of my biggest
28:20fears and I feel silly even saying it is
28:22like I don't want people to think I'm in
28:24it for the money.
28:26And that's like
28:27>> is in it to make money. The business is.
28:29You own the business.
28:31You can be in it for whatever reason you
28:33want. The business needs to make a
28:34profit in order to grow.
28:37And if you want to help more people, it
28:38will like you can help more people and
28:40make more money.
28:41>> Mhm.
28:41>> Rather than or.
28:43Because um uh my friend Taki says this
28:45great thing. He says, either you can be
28:46a starving artist or you can be a
28:47soulless corporation and I think that
28:49the beauty's in the middle.
28:50>> Yeah.
28:51>> And so if we make all this stuff, we're
28:54helping lots of people for free, but for
28:55the percentage of people that want more
28:57help
28:58there's a there's a for purchase option.
29:02>> Okay.
29:02>> Joe?
29:03>> Yeah. Okay.
29:04>> All right?
29:04>> Yeah.
29:06Easy.
29:07>> Easy.
29:07>> Easy.
29:07>> Easy. Okay.
29:09>> All right.
29:10Doable.
29:11>> All right, doable. We did it. [music]
29:13>> Hey Alex, I've got some updates. I've
29:15been working hard implementing on all of
29:17the directives and Alex tasked me with
29:20creating a structured webinar and that
29:23was the first thing I did. If it wasn't
29:24for this show, if it wasn't for what
29:26we're doing here, I don't think I would
29:28have finished the webinar. It was so
29:30painful and I have to say even though it
29:32was really painful, it is finally
29:34working. Like surprise surprise.
29:37>> [laughter]
29:37>> The times I'm spending in DMs have
29:39significantly decreased. I was spending
29:41about 30 hours a week just handholding
29:44every person that comes through. It was
29:46a lot of work. I've since created a new
29:48structure where I'm in there for maybe
29:50three to five hours a week instead, so
29:53significantly reduced by 90%. Uh I've
29:56created a structure where my team can
29:58also help me as well [music] to ask some
30:00of the initial questions and we just
30:02direct everyone to the webinar.
30:04>> [music]
30:08>> All right, let's see where you're at on
30:09the scaling roadmap.
30:10All right, let's see where you at. So
30:12you're at How many employees you have?
30:15>> Uh not including the coaches, seven.
30:18Including the coaches, uh 12.
30:21>> Okay, so you're probably between these
30:22two steps. So team five to nine and 10
30:24to 19 in terms of prioritizing and
30:27productizing.
30:27>> Okay.
30:28>> All right. So we'll probably have a
30:29little bit of a mix here.
30:31So if we're looking at product, you said
30:32yes to anyone who would pay.
30:34>> Yes.
30:35>> Right.
30:35>> [laughter]
30:36>> And you're getting feedback from lots of
30:37different people.
30:37>> Yes.
30:38>> And so we need to be a little bit more
30:39specific about our product and you
30:41already did cut one of them, right? You
30:43had the picky eaters in the in the in
30:44the the high mama.
30:45>> Yeah.
30:46>> We already We already made that
30:47selection, right? So, you're you're
30:49partially graduated from here. From an
30:51unqualified lease perspective, you're
30:52like, "Well, I want to help everyone."
30:53That's what we make the content for.
30:54>> And I got rid of all my lower payment
30:56plans. I had a 12-month and an 8-month.
30:58>> for us. I love this for us. All right.
30:59And then same thing, we got rid of the
31:00one-on-one.
31:01>> Yeah.
31:01>> Or we're pricing it way higher. Those
31:03are options.
31:03>> Okay.
31:04>> Okay? Now, from a sales perspective,
31:06this You have decent tracking.
31:09But I think we might be looking over
31:10here cuz now you're at this level. We
31:12need to create sales aids and materials.
31:15Webinar.
31:15>> Yes. [laughter]
31:16>> Right? Install weekly game tape between
31:18CS, sales, and marketing. Basically
31:19making sure that Well, your process This
31:21happens more when you have a sales team.
31:22So, you don't have to worry about that
31:23as much.
31:23>> Okay.
31:24>> And the refund rate stuff, we're going
31:25to make sure that we're going to onboard
31:26a little sooner. That way, we don't have
31:28to worry about that. All right. So, that
31:29feels like this is about the the the
31:30right thing. Spend more on niche-down
31:32messaging. That's all these little
31:34videos that we're talking about, which
31:35then turns into ads.
31:36>> Mhm.
31:37>> So, that's what we're doing on the on
31:38the marketing side.
31:39>> Okay.
31:39>> And [clears throat] we don't need to
31:40worry about this one for now. And then
31:43uh build proper CS playbook to onboard
31:44and train team answers.
31:47It's going to review all the past ones,
31:48make suggestions, and they can just
31:50approve.
31:50>> Got it.
31:52>> Does these feel like your problems?
31:53>> Yeah. Yes.
31:54>> Yes.
31:55>> [laughter]
31:55>> If you're If you're watching from home,
31:57you can fill out the form and it'll tell
31:59you where you're at and gives tons of
32:00videos for every one of these things in
32:01a lot more detail. And it's free, so go
32:03grab it.
32:03>> I think Tina could scale the most
32:05[music] out of everybody. Tina's
32:06personality and the nature of her
32:08business cuz
32:09>> [music]
32:09>> she literally solves problems.
32:11>> If she continues to be led by her heart
32:13and combines that with data, then
32:15there'll be nothing [music] stopping her
32:16whatsoever.
32:16>> I'm like the queen of execution. Like
32:18you watch me, the next 90 days like
32:21>> Pressure's on.
32:22>> Oh my gosh.
32:26>> [music]
32:29>> All right.
32:32I hate this part. Um
32:36So, I have to decide whether you scale
32:37fail because that's what makes this
32:38interesting. Um
32:41before I tell you the answer,
32:42>> Yeah.
32:43>> um I want to say that
32:45I think
32:46this is a very right down the middle
32:49will work.
32:51The only fear I have is
32:53the emotional side of it for you
32:55>> Yeah.
32:56>> of whether or not
32:57you will actually be able to pull
32:59yourself out because it is like you said
33:01at the very beginning, it's a decision.
33:03You said you have a decision to scale
33:05>> Mhm.
33:05>> which means you have to also have a
33:06decision, which is that I'm not going to
33:08answer every individual DM because I'm
33:10going to take a local cost to have a
33:12global [music] benefit.
33:14And so, it's the same reason that, you
33:16know, Steve Jobs, Elon Musk, or Bezos
33:18can't respond every customer service
33:19request on on Amazon or Tesla or Apple.
33:22It's because they wanted to help more
33:23people.
33:24Um that is probably [music] my biggest
33:26fear around the scaling it. The
33:27mechanics of this are really
33:28straightforward and I think that because
33:30of your affiliate background, you can do
33:31it.
33:32And so, I'm very torn on this one
33:34because
33:35I just don't know enough about the soft
33:37side of Tina of whether or not
33:39>> Yeah.
33:39>> you can draw the line.
33:40Um
33:49How big do you want this to be?
33:51>> Mhm.
33:52Honestly?
33:53>> Give me a year. 12 months.
33:55>> In this 12 months?
33:56>> Mhm.
33:57>> 500 new clients. [music]
34:03And I have plans to do certifications
34:06[music]
34:06and more people. No, no, no.
34:09Really?
34:14>> [sighs]
34:14>> God, I hate this. Um
34:16>> I can execute. [music]
34:17>> No.
34:19Will you actually just do this and not
34:21do anything else?
34:22>> Yes.
34:24>> All right.
34:25Then you have scaled and you will be
34:26scaling. All right, you'll move on to
34:28the next round. Rock and roll.
34:29>> Okay.
34:30>> Okay.
34:31>> [laughter]
34:31>> Oh my god,
34:33it's a
34:35>> Okay.
34:35>> No, I can do it. I can do it. I Yeah.
34:38>> Yeah.
34:38>> You got it.
34:39>> Thank you.
34:39>> Little Ceasar.
34:40>> All right.
34:41Thank you.
34:42>> You got to do this though.
34:43>> I will.
34:43>> Okay.
34:44>> I will. [laughter] So, I'm going to kill
34:46it. I'm going to crush it. And even I
34:48was kind of offended when he was like, I
34:49don't know if like you can separate the
34:51emotions from it. And I was like, dude,
34:54>> [laughter]
34:55>> you have no idea. I can kill it.
34:58It's done. It's in the bag.
35:05>> It was a really tough one.
35:07Um,
35:07I think the big thing was that she had
35:10done affiliate marketing in the past.
35:12And so, I didn't think
35:13she was going to get tripped up on the
35:15technical stuff, which sometimes when
35:17you're a smaller business, that can trip
35:18you up. And so, I think she has skills
35:21that will allow her to actually execute
35:22this.
35:23The big fear that I have is what I said
35:24originally, which is like, I'm not sure
35:26if she's going to emotionally be able to
35:27do it. I was really torn on this one.
35:30But, I'm I'm basically just going to
35:31give her the benefit of the doubt of
35:32like, will she execute this? And I'm
35:34hoping that her global
35:36need or desire to help people outweighs
35:38her local need to
35:41satisfy every person who messages her.
35:43>> I was like really surprised at like how
35:45kind he was. Not to say that he's not
35:46kind, but like he just his demeanor,
35:50it was really shocking. I thought I
35:51would have been a lot more nervous, but
35:53he was just so kind. And I just like it
35:55really allowed me to relax as soon as I
35:57just started talking.
35:59>> All right. And so, that was this episode
36:00of Scale or Fail. Stay tuned for the
36:01next one as they all compete for
36:03$100,000 and a year of working on
36:06scaling.

About this transcript

This page contains the full transcript of If You Hate Selling, Please Watch This | Scale or Fail by Alex Hormozi, generated from the public captions YouTube serves with the video. The transcript has 8,396 words across 1,467 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

What you can do with it

Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to choose a caption track available on the video.

Free YouTube transcript tool

YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, caption language selection, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.