YouTube2Text

If You Ask Claude 5 Questions, It'll Make You Build 10x Faster — Transcript

by Austin Marchese · 5,038 words · 728 segments · language en · Watch on YouTube

Full transcript

  1. 0:00I just interviewed Ryan Oyang, an AI
  2. 0:01engineer at WAP, a startup worth over $5
  3. 0:03billion. And he said something that
  4. 0:05changed how I work.
  5. 0:06>> We've helped millions of people use AI,
  6. 0:08and the fastest builders have all
  7. 0:10answered these five questions.
  8. 0:11>> So, I had Ryan ask me these five
  9. 0:13questions. And it turns out if you use
  10. 0:14Claw to answer these simple questions,
  11. 0:16you will build 10 times faster. So, in
  12. 0:18this video, I'll break down the exact
  13. 0:20questions he asked me, how they change
  14. 0:22what I do, and then the exact prompts
  15. 0:24you can run to answer these questions
  16. 0:25yourself. And at the end of the video,
  17. 0:27I'll share what Ryan said is the most
  18. 0:28common problem people hit after they
  19. 0:30answer these questions.
  20. 0:32>> I'm Ryan O Yang and this is the age of
  21. 0:34AI.
  22. 0:34>> So the first question, what's your
  23. 0:36context and what are your desired
  24. 0:37outcomes? Claude has PhD level general
  25. 0:39knowledge, but it knows nothing about
  26. 0:41your specific situation, your goals,
  27. 0:43your limitations, your restrictions, and
  28. 0:45what winning specifically looks like for
  29. 0:47you. So I asked Ryan how which is
  30. 0:48one of the fastest growing startups on
  31. 0:50the planet, answers these questions
  32. 0:51internally so that they can build
  33. 0:53faster. You can think of as a
  34. 0:55business that helps you run your
  35. 0:58business. If I give Claude the correct
  36. 1:01context about what is and where I
  37. 1:03want to expand, it's it helps me get
  38. 1:07crystal clear on the steps I need to
  39. 1:09like get there. So, for example, we
  40. 1:13have all these different products at
  41. 1:15And we saw that more and more
  42. 1:17agents were trying to use our products.
  43. 1:19And by giving Claude that context, it
  44. 1:21can suggest things like, oh, what it
  45. 1:23sounds like you need to do is build a
  46. 1:26really easy to use CLI.
  47. 1:28>> So, I want to break down what he just
  48. 1:29described. The context provided to
  49. 1:30Claude didn't just make the answer
  50. 1:32better. It pointed Claude at the right
  51. 1:34problem to look at. And in Ryan's case,
  52. 1:36it was about making something that's
  53. 1:38easy for AI agents to interact with. And
  54. 1:40getting this answer right sets the
  55. 1:41foundation for everything that we're
  56. 1:42going to cover in this video. In the age
  57. 1:44of AI, we need to build things that
  58. 1:45solve real problems because that's how
  59. 1:47you provide value. The fastest builders
  60. 1:49don't do the most things. They make the
  61. 1:51biggest impact. And Ryan, he helps
  62. 1:53millions of people use clawed plugins.
  63. 1:55So his context is different from mine
  64. 1:57and yours. And that's totally fine. The
  65. 1:59point isn't to copy his context. It's to
  66. 2:01write down your own. So to establish
  67. 2:03your context, to make sure you're
  68. 2:04actually building the right things, what
  69. 2:06exactly should go into it? The first
  70. 2:07thing that you want to do is tell Claude
  71. 2:10about your current situation as
  72. 2:11accurately as possible. So, what does
  73. 2:14your business do? Who does it target?
  74. 2:16Where are you located? How much effort
  75. 2:19are you putting into your business?
  76. 2:20>> This context informs the direction. And
  77. 2:22notice the one thing that seems
  78. 2:24unnecessary. Where are you located? It
  79. 2:26might feel irrelevant, right? But your
  80. 2:28location, your skills, and how much time
  81. 2:29you have, this all influences what the
  82. 2:32right answer is for your situation. And
  83. 2:34so the second half of this first
  84. 2:35question is your desired outcome. The
  85. 2:36goal itself is usually easy, right? I
  86. 2:38want more customers. I want to save
  87. 2:39time. But the hard part and the most
  88. 2:41effective builders, make it concrete.
  89. 2:43And the second you give Claude the
  90. 2:44correct context, it can better turn that
  91. 2:46abstract goal into one number and one
  92. 2:49deadline. On screen is an exact prompt
  93. 2:51that will force you to provide context
  94. 2:52and then drive you to a desired outcome
  95. 2:54based on these goals. And when
  96. 2:56describing your desired outcome, make
  97. 2:57sure to level it up. So in Ryan's case,
  98. 2:59it wasn't make an AI agent tool. it was
  99. 3:01help our customers interact with our
  100. 3:03tools using AI. If you go a level lower,
  101. 3:06a task gets optimized as an isolated
  102. 3:08job. But when you layer it up, Claude
  103. 3:10can make more strategic decisions. So
  104. 3:12when I was working with Ryan to answer
  105. 3:13this question myself and I provided the
  106. 3:15context around build partner.ai, my
  107. 3:17tool, we use the CLI, which you can
  108. 3:18install by running this command, but
  109. 3:20this effectively allows you to use WOP's
  110. 3:22tools directly in Clawude. And then once
  111. 3:24it's set up, because I have pulling
  112. 3:25my website analytics, it can see all of
  113. 3:27my website visitors. And because has
  114. 3:30industry data from top performing
  115. 3:31websites on its platform, it didn't just
  116. 3:33hand me a number. It was comparing my
  117. 3:35current product to real benchmarks. And
  118. 3:38so that's how I can pull the desired
  119. 3:39outcome, not out of thin air, but based
  120. 3:41on real numbers. And when doing this and
  121. 3:43trying to answer this question on what
  122. 3:44my context and desired outcome was, it
  123. 3:47became clear that even though I wanted
  124. 3:49more monthly recurring revenue, the
  125. 3:50problem I needed to solve was improving
  126. 3:52my conversion rate. So once we provided
  127. 3:54Claude with the right context to make a
  128. 3:56clear desired outcome, what should you
  129. 3:58actually build to get there? Brings us
  130. 4:00to the second question. What's the most
  131. 4:01important thing to build? And this is
  132. 4:03about defining the MVP. So this question
  133. 4:05actually has two parts. The first is
  134. 4:07find what only you can do. And then
  135. 4:09second, find the minimum steps to one
  136. 4:11real result. So to help us answer this,
  137. 4:13I actually asked Ryan how they think
  138. 4:14about it at And listen to how he
  139. 4:16describes your unique ability or your
  140. 4:18secret sauce. And then at the end of the
  141. 4:19clip, I'll describe how you can identify
  142. 4:21your own secret sauce. What we spend our
  143. 4:23time doing is ruthlessly prioritizing
  144. 4:27what is actually unique to our business.
  145. 4:30Like what can WAP do that no one else
  146. 4:34can do? And that's usually like the most
  147. 4:36most most most high lever thing to focus
  148. 4:39on. And for us it's really about our
  149. 4:41ecosystem. the millisecond that you get
  150. 4:43a payment on you can spend it on a
  151. 4:45W ad or you can spend it on your W card
  152. 4:48to maybe pay rent for your office or pay
  153. 4:51a contractor or you know buy something
  154. 4:53that helps you grow your business even
  155. 4:55faster. I think like the web of things
  156. 4:57that you can do after you make money on
  157. 4:59is incredibly important and is part
  158. 5:01of our secret sauce.
  159. 5:02>> So secret sauce is this ecosystem,
  160. 5:04but how do you find your secret sauce?
  161. 5:06So this is a bit abstract, but your
  162. 5:08sauce is your unique ability. That is
  163. 5:10the hard thing that you can do that
  164. 5:11others can't.
  165. 5:12>> Your location, your skills, how much
  166. 5:15time you have to spend on the business,
  167. 5:17like these are all things that make you
  168. 5:18unique. For any operator, for any
  169. 5:20executive, for any just person who wants
  170. 5:23to be more efficient, you should just
  171. 5:24ask yourself questions of like, what do
  172. 5:26I like to do? What am I good at? And
  173. 5:29that you usually get to your sauce
  174. 5:31pretty quickly. A good way to think this
  175. 5:32is actually there's a perfect example in
  176. 5:34Silicon Valley. In the pilot episode,
  177. 5:36Richard's Pied Piper is a forgettable
  178. 5:38music copyright app. Then Julie and
  179. 5:40Peter Gregory spot the compression
  180. 5:42algorithm hitting inside it and then a
  181. 5:45bidding war starts. The value was
  182. 5:46actually in the one thing that only
  183. 5:48Richard could build. That was his unique
  184. 5:50sauce. Now, once you've identified this
  185. 5:51unique sauce for your situation, there's
  186. 5:53actually two ways to implement this
  187. 5:55depending on what you're working on. And
  188. 5:57so, the first is streamline and automate
  189. 5:58what isn't your unique ability. And this
  190. 6:00allows you to focus your human energy on
  191. 6:02what makes you unique. In turn, helping
  192. 6:04you save time on the other things. And
  193. 6:06the second is double down on what makes
  194. 6:08you unique and figure out ways to
  195. 6:09enhance that unique ability to in turn
  196. 6:12increasing the value you provide. For
  197. 6:14either one, this unique ability can
  198. 6:15serve as a measuring stick. So, right,
  199. 6:17are you working on your unique ability?
  200. 6:19If no, how can I speed up these tasks?
  201. 6:21If yes, how can I double down on this?
  202. 6:24This is how you build faster, not by
  203. 6:26doing more, but by pointing your time at
  204. 6:27the things that deliver value faster.
  205. 6:29Now, whichever bucket you fall into,
  206. 6:31your focus needs to be on creating your
  207. 6:33minimum viable product. And so, I asked
  208. 6:34Ryan how he thinks about creating an
  209. 6:36MVP. And he told me about a car
  210. 6:37detailing business he started using
  211. 6:39WOP's own tools.
  212. 6:41>> Let's just start really dumb, right?
  213. 6:42Like, what do I need to do to get my
  214. 6:45first customer? Well, I have to talk to
  215. 6:47someone who has a dirty car. Simplest,
  216. 6:50simple, simplest. I'm gonna put some
  217. 6:52flyers on people's cars. And then how am
  218. 6:54I gonna deliver the service? Well, I
  219. 6:56guess I have to buy a pressure washer. I
  220. 6:58guess I have to buy soap. I guess I need
  221. 7:00to buy like a wash mitten, one of those
  222. 7:02sponge thingies.
  223. 7:04Boom. Now I have a to-do list of like
  224. 7:06things I need to buy from Home Depot.
  225. 7:09And what I have to print and what I have
  226. 7:11to do to get my first customer. And I
  227. 7:13would say that is literally the MVP of a
  228. 7:15car wash business. So with this in mind,
  229. 7:16you can ask yourself, what do I actually
  230. 7:18need at the bare minimum to get one
  231. 7:21result? That's the core of MVP thinking.
  232. 7:23Start with the result you want, work
  233. 7:25backwards, and cut everything that isn't
  234. 7:27necessary to get there. And I do want to
  235. 7:29call out that this isn't just for new
  236. 7:30businesses or new products. MVP thinking
  237. 7:32works on everything you're already
  238. 7:34doing.
  239. 7:34>> If your metric is saving time, well,
  240. 7:37then you ask yourself questions about
  241. 7:39like, where am I wasting time? This is
  242. 7:41just a general process that you can
  243. 7:43constantly do no matter what state
  244. 7:45you're in.
  245. 7:45>> Exactly. Like we help people run their
  246. 7:47business, but you could just as easily,
  247. 7:50you know, run this for um your job, your
  248. 7:54process, even like your health, you
  249. 7:56know? I think this applies for almost
  250. 7:58any goal that you have.
  251. 7:59>> So, that's Ryan describing it, but
  252. 8:00here's how you can put it into practice.
  253. 8:02First, take the metric you chose in
  254. 8:04question one and list the actions that
  255. 8:06could move it. Then narrow that list
  256. 8:08down to the minimum steps needed to test
  257. 8:10one high lever outcome. Now, I'll dive
  258. 8:12into this more in the next question Ryan
  259. 8:14asked me, but by cutting scope on
  260. 8:16anything you're building, you're
  261. 8:17focusing on the high signal components
  262. 8:19that make this valuable. And honestly,
  263. 8:21the hard part isn't doing this. It's the
  264. 8:23strategy of knowing which move is worth
  265. 8:25your time. So, how do I think about this
  266. 8:27strategically? Well, when looking at my
  267. 8:28tool, build partner.ai, I have my whole
  268. 8:30product hooked up in so it sees all
  269. 8:32the website traffic. I can then use
  270. 8:34WOP's economic intelligence tool to help
  271. 8:36me determine high leverage tasks I can
  272. 8:39complete for my business. And because
  273. 8:41has the data on what's working
  274. 8:43across businesses on its platform, it
  275. 8:44can point at the highest leverage move
  276. 8:46better than almost anybody because it
  277. 8:48has access to this unique data. So that
  278. 8:51way it'll recommend something concrete
  279. 8:52like fixing a landing page or starting
  280. 8:54ads. Then I'll ask to create a list of
  281. 8:56minimum steps to test it. Now, if you're
  282. 8:58starting a business or you're scaling a
  283. 8:59business, if you don't have WOW
  284. 9:01configured, you can use the first link
  285. 9:02below to sign up, which I am affiliated
  286. 9:04with transparently. But either way,
  287. 9:06here's a prompt to help you
  288. 9:07strategically answer this question about
  289. 9:09what is the most important thing to
  290. 9:11build. So, at this point, you've
  291. 9:12provided context and your desired
  292. 9:14outcome to Claude, and you know the one
  293. 9:15thing to build for your MVP. Now, those
  294. 9:17first two questions, a lot of people do,
  295. 9:19but this next question, 99% of people
  296. 9:21skip, but it is more important than the
  297. 9:23first two. Question three, what are you
  298. 9:25not building? So, this is the biggest
  299. 9:26problem with building with AI. It's not
  300. 9:28knowing what to build, it's knowing what
  301. 9:30not to build. So, if you found what you
  302. 9:32can do uniquely, Ryan's argument is that
  303. 9:34you should spend your time on nothing
  304. 9:36else.
  305. 9:36>> Once you have your goal and once you
  306. 9:39know what your sauce is, I would say the
  307. 9:41most important question to ask is what
  308. 9:43should you not build? And this when I
  309. 9:46say like ruthless focus on the things
  310. 9:49that are important, it it sort of
  311. 9:51automatically means you shouldn't be
  312. 9:53focusing on things that are not
  313. 9:54important. And he is right. Right. These
  314. 9:56other things can just be so distracting
  315. 9:58because building is so easy now that
  316. 10:00everything can feel like it's worth
  317. 10:02building. And here's him talking about
  318. 10:03this building addiction loop.
  319. 10:05>> Get addicted to building everything. You
  320. 10:08know, everything is shiny. You know, I
  321. 10:10as a programmer, I would love to build
  322. 10:12my own database and like ah yeah, dude.
  323. 10:14like look at my cool database console
  324. 10:16and it's got all these great colors and
  325. 10:18like I'm like benchmarking performance
  326. 10:20like oh I can save like you know a bunch
  327. 10:22of milliseconds here on this database
  328. 10:24query but like who cares like it it
  329. 10:27doesn't matter um and I should know that
  330. 10:30it doesn't matter honestly at the
  331. 10:32beginning because it stops me from going
  332. 10:34down these rabbit holes that um honestly
  333. 10:37cause me to lose sight of the original
  334. 10:39focus and the goal that I had. And the
  335. 10:41key word he says here that I want you to
  336. 10:42focus on is, "But who cares? It doesn't
  337. 10:45matter." Oh, you build a tool that's 80%
  338. 10:47as good as a tool we already use. Great.
  339. 10:49It doesn't matter. Oh, you build
  340. 10:50something that doesn't actually provide
  341. 10:51value. Great. Oh, you built something
  342. 10:53that's really cool looking, but it
  343. 10:54doesn't save me time or help me make
  344. 10:56more money. Great. It doesn't matter.
  345. 10:58And so, one real benefit here of what
  346. 11:00you are not building is it makes it
  347. 11:01super clear what you shouldn't do. Your
  348. 11:04job as the manager of Claude is to
  349. 11:06connect the pieces, not to build all of
  350. 11:08the pieces. And if you ignore that,
  351. 11:10you'll end up with an AI tool graveyard
  352. 11:11where you'll have 10, 20 half-used
  353. 11:13tools, none of them actually doing
  354. 11:15anything. And so for build partner,
  355. 11:16there is just a bunch of things that
  356. 11:17I've elected that I will not build. Do I
  357. 11:20want to vibe code a payment platform
  358. 11:21that has to figure out how to accept
  359. 11:23payments in 195 countries? No. Instead,
  360. 11:26I just tell Claude, "Use to set up
  361. 11:28payment for this product." And it just
  362. 11:30does it. And now I can get payment
  363. 11:31without building anything. Do I want to
  364. 11:33figure out how to run ads across Tik
  365. 11:35Tok, Instagram, YouTube, Facebook, and
  366. 11:36Google search? No, I'm not an ads
  367. 11:38expert. So, I'll just use CLI from
  368. 11:41Claude and tell it I want to configure
  369. 11:42ads for these platforms and it just
  370. 11:44doesn't. I don't have to think about
  371. 11:45setting up accounts on every channel,
  372. 11:47optimizing CPMs. I'm leaning on the
  373. 11:49tool to do it. And so, the point is, if
  374. 11:51you want to build faster, you can't
  375. 11:52focus on things that don't matter and
  376. 11:54that you shouldn't build yourself. Now,
  377. 11:56there is one word of caution here when
  378. 11:58exploring the use other tools framework.
  379. 12:01And here's Ryan addressing this exact
  380. 12:02issue that you may run into once you get
  381. 12:04tool trigger happy.
  382. 12:05>> I don't want to manage 10 tools. my
  383. 12:07agent doesn't even want to manage 10
  384. 12:08tools. It's about maximizing value per
  385. 12:10tool
  386. 12:12versus maximizing the number of tools.
  387. 12:14>> So, the goal is to look for tools with
  388. 12:16robust functionality to cut down on what
  389. 12:18you need to build. Obviously, here we're
  390. 12:20talking about W, but I chose them
  391. 12:22because I use them for payments, help me
  392. 12:23run ads, business intelligence, and my
  393. 12:25website analytics. I do not want to
  394. 12:27build any of those, and I wanted a
  395. 12:29single tool that does all of these
  396. 12:30things. So, to help you answer this
  397. 12:32question, run this prompt, which will
  398. 12:33look at what you're building and what
  399. 12:34you spent your time on in the past, and
  400. 12:36then help you identify what you should
  401. 12:37not be building. Once you've done that,
  402. 12:39run this prompt, which will help you
  403. 12:41identify any external tools that can
  404. 12:42help you with what you're trying to do.
  405. 12:44At this point, we've answered three of
  406. 12:46the five questions. Now, before we get
  407. 12:47to the last two, and then a word of
  408. 12:49caution from Ryan about what you need to
  409. 12:51do after answering these five questions,
  410. 12:54you guys all know the drill. This is our
  411. 12:56anti-slap agreement. Everything in this
  412. 12:57video is built by humans for humans. So,
  413. 12:59all that I ask as part of this agreement
  414. 13:01is you subscribe to help this content
  415. 13:02reach more people. And if you already
  416. 13:04subscribed, make sure to turn on post
  417. 13:05notifications. That really helps as
  418. 13:06well. And as a thank you to everyone, I
  419. 13:08appreciate all of you. I give away a
  420. 13:10Claude Max subscription every video. So,
  421. 13:12this video's winner is T. Carson5045,
  422. 13:14who's building agents for narrow AEC
  423. 13:17pain points. And to enter this video's
  424. 13:19giveaway, comment below with what you're
  425. 13:20building or what you're deciding not to
  426. 13:22build. And a fun fact here that I want
  427. 13:24to share with all of you, Ryan and I
  428. 13:26actually built our last startup
  429. 13:27together, IK, which raised over $30
  430. 13:28million. So for everyone building,
  431. 13:31double down on your human connections
  432. 13:32because you never know where your career
  433. 13:34is going to go. But anyway, we've gone
  434. 13:36through three of the five questions.
  435. 13:38Question four is, what are your building
  436. 13:39hot zones? Hot zones are critical parts
  437. 13:42of your work that you need to get right.
  438. 13:43For everything else, just let AI carry
  439. 13:45the torch and you monitor the outcome.
  440. 13:47For me, within build partner, we have a
  441. 13:49custom plugin that helps people build
  442. 13:51faster with Claude. And this goes out to
  443. 13:52over 5,000 people when I update it. So,
  444. 13:54this is a hot zone to say the least. So,
  445. 13:56I asked Ryan, "What do the most
  446. 13:58successful businesses on do when
  447. 14:00thinking about this?"
  448. 14:01>> All the successful business owners that
  449. 14:03we see on are really dialed on
  450. 14:06making sure that um their a they're
  451. 14:10really working with their AI to spend a
  452. 14:12lot of time on the things that like
  453. 14:14really are the most important to their
  454. 14:16business.
  455. 14:16>> But from there, he does add one really
  456. 14:18important caution to this. You can't
  457. 14:20just let AI run free. These hot zones
  458. 14:22are areas of what you're building to be
  459. 14:24extra focused on. On screen, you can see
  460. 14:26a prompt that will help you identify
  461. 14:27what your hot zones are. And then what I
  462. 14:29like to do is I I add in my claw.md
  463. 14:31anytime I'm working with a hot zone,
  464. 14:33flag it with me and make sure I approve.
  465. 14:35And so again, for build partner, these
  466. 14:36hot zones and how I think about it is
  467. 14:38the plugin as well as our WP payment
  468. 14:40flow. I want to make sure that the
  469. 14:41payments is working properly. But this
  470. 14:43is just part of it, right? How do you
  471. 14:45actually work in the hot zones
  472. 14:46themselves? A term that you've likely
  473. 14:48heard is eval, which is short for
  474. 14:50evaluations. And this is the process of
  475. 14:52testing your changes to make sure it's
  476. 14:55getting better, not worse. The fastest
  477. 14:56builders know when to measure twice and
  478. 14:58cut once. And in hot zones, it makes
  479. 15:00sense to establish evaluation criteria
  480. 15:02when needed. Evals are definitely a
  481. 15:04large topic, and I might have to make a
  482. 15:06full video on this, but it's important
  483. 15:07that you have a strong foundational
  484. 15:09understanding of this process. So, what
  485. 15:11should you do today to implement your
  486. 15:12first eval? This is what I call building
  487. 15:14a minimum viable eval. And here's Ryan
  488. 15:16talking about how to do this.
  489. 15:18>> Claude's really good at making eval
  490. 15:20nowadays. Um, everyone's is going to
  491. 15:23look different, but um, it's generally
  492. 15:26going to be your input, which is the
  493. 15:30thing that you're changing. In my case,
  494. 15:32it's the skill file. There's going to be
  495. 15:34some program that Claude helps you
  496. 15:36write, which like runs all of these,
  497. 15:39call it test that does the squats for
  498. 15:40you. And then at the end you get a
  499. 15:42report which is how your input did
  500. 15:46against the suite of tests that you ran
  501. 15:49against it.
  502. 15:50>> So from that think of it like a simple
  503. 15:51equation. You have your input and your
  504. 15:53output. This is the whole grading
  505. 15:54mechanism. And then you have what you're
  506. 15:56changing. This is the variable that
  507. 15:58you're adjusting to see what the output
  508. 16:00becomes. And you may be thinking this is
  509. 16:02just for technical work but it isn't. In
  510. 16:04our conversation we covered two kinds of
  511. 16:05evals. The first is a standard eval
  512. 16:08which uses a programmatic approach to
  513. 16:10evaluate quickly through testing cycles.
  514. 16:12This is typically when you hear about
  515. 16:13people talking about eval loops and they
  516. 16:16automatically improve themselves. In
  517. 16:17order for that to work it has to be
  518. 16:18extremely programmatic. The second slow
  519. 16:20eval are for non-technical work and this
  520. 16:22involves more human judgment for molding
  521. 16:24the evaluation criteria. So to put a
  522. 16:26real world example of this I did a slow
  523. 16:28eval for a skill that I built for an
  524. 16:30engineering firm that I worked with.
  525. 16:31Let's call the skill slashgenerate
  526. 16:33report. And so we would use a skill to
  527. 16:35generate the report. We would take that
  528. 16:37output. We would get feedback from the
  529. 16:38engineering firm that we worked with and
  530. 16:40then we would adjust the skill until the
  531. 16:42output was approved by them. And then we
  532. 16:43would store that approved version. Then
  533. 16:45the next time we would run the report
  534. 16:46and they would provide feedback. We
  535. 16:48would change the skill but we would
  536. 16:50rerun it on all the past approved
  537. 16:52reports to make sure that nothing breaks
  538. 16:53and it doesn't regress for what those
  539. 16:55previous edge cases were. And so you can
  540. 16:57imagine over time that we build a test
  541. 16:58suite for these reports and it can run
  542. 17:00this evaluation criteria over time to
  543. 17:02get better and better. And this process
  544. 17:04isn't instantaneously, but this slow
  545. 17:06eval process can really make a
  546. 17:07difference. Now, to identify any
  547. 17:09specific hot zones that are worth
  548. 17:10building a minimum viable eval for, use
  549. 17:13this prompt, which will help you get
  550. 17:14started. Now, the last question that
  551. 17:15Ryan asked me is what I think is the
  552. 17:17most underrated. Question five, what are
  553. 17:20your bottlenecks? And you may be
  554. 17:21wondering, I'm not sure where my
  555. 17:23bottlenecks are. And so, Ryan thinks
  556. 17:24about it as something that you identify
  557. 17:26as you run towards your goals. Let's say
  558. 17:29you're trying to scale your revenue and
  559. 17:32you get your conversion rate to a good
  560. 17:34place. Your bottleneck is how many
  561. 17:36people actually land on your website in
  562. 17:37the first place. You're converting all
  563. 17:39of them, but like no one ever lands
  564. 17:40there, right? Or you could have the
  565. 17:41opposite problem. Oh, so many people
  566. 17:43land on your website, but none of them
  567. 17:44check out. What? Like your bottleneck is
  568. 17:47your conversion rate.
  569. 17:48>> And what he discussed here is why you do
  570. 17:49questions one through four first. That's
  571. 17:51so that we know we're moving in the
  572. 17:52right direction. So that these
  573. 17:54bottlenecks are relevant to our desired
  574. 17:56outcome. But the biggest transformations
  575. 17:57are when you find the real bottleneck
  576. 17:59and then suddenly one fix can just
  577. 18:01change everything. So how do you
  578. 18:03actually spot your bottleneck? Often
  579. 18:04it's the things that you actually avoid.
  580. 18:06>> Everything that people don't enjoy doing
  581. 18:09eventually becomes a bottleneck. And
  582. 18:10I'll give you a good example. Like a lot
  583. 18:12of business owners, they start out being
  584. 18:14employees. Maybe you started off as a
  585. 18:17website designer and you've made this
  586. 18:20killer website and you just love making
  587. 18:21websites and you keep improving your
  588. 18:23website. Well, you're eventually going
  589. 18:25to be bottlenecked by the quality of
  590. 18:28your product or maybe how you drive
  591. 18:30people to your website because you're
  592. 18:32not a marketer, right? But you just
  593. 18:33because you love improving your website
  594. 18:35so much, it's really hard for you to
  595. 18:36switch and like focus on these hard
  596. 18:39problems that are uncomfortable. You're
  597. 18:41unfamiliar with them.
  598. 18:42>> So, a lot of the times you can identify
  599. 18:43bottlenecks through what you don't want
  600. 18:45to do or what you're not good at or
  601. 18:47looking at what you haven't spent any
  602. 18:48time on. That's the avoidance test.
  603. 18:50Procrastination is wisdom. Use this as a
  604. 18:53signal for where your bottlenecks may be
  605. 18:55located. Here's a prompt to help you
  606. 18:56identify bottlenecks and quantifiably
  607. 18:58identify what the CLI can solve for
  608. 19:01you. And then if you have the CLI
  609. 19:02installed, here's how you can use that
  610. 19:04to help streamline these bottlenecks.
  611. 19:06Now, at this point, you may have two
  612. 19:07questions. How do you know if you're
  613. 19:09working on the right bottleneck? That's
  614. 19:11where you want to think about effort
  615. 19:12versus return. If you feel like you're
  616. 19:14putting in way more energy than you're
  617. 19:16getting benefit out of, you likely
  618. 19:17aren't focused on a bottleneck. You're
  619. 19:19focused on something else. Then how do
  620. 19:21you know if you've solved a bottleneck?
  621. 19:23The best way to do this is use
  622. 19:24benchmarks. If you look at something
  623. 19:26like your conversion rate and it's some
  624. 19:27percentage below industry standard,
  625. 19:29that's a bottleneck you can still
  626. 19:30improve. But in order to do that, that
  627. 19:32requires knowing what the standard is,
  628. 19:33which is exactly where I'll use WOPS
  629. 19:35data to help me get that answer. So here
  630. 19:36are two prompts to help you. First, find
  631. 19:38your bottlenecks by what you avoid. And
  632. 19:40second, use the CLI to put an actual
  633. 19:42number to this bottleneck. So after
  634. 19:44these five questions, what's the part
  635. 19:46Ryan said almost everyone gets wrong?
  636. 19:48And this is the most common problem. You
  637. 19:49only ask these questions once. The
  638. 19:51answers that you provide to all five of
  639. 19:53these questions, the reality is it has a
  640. 19:55shelf life. What worked on day one isn't
  641. 19:57enough on day 100 and you couldn't have
  642. 19:59known the right answers when you started
  643. 20:01because things change. So you have to
  644. 20:03schedule periodic reveals. Here's how
  645. 20:04does it and the cadence I'd copy.
  646. 20:07>> Every quarter we find out what our
  647. 20:10biggest desired outcome is. What what
  648. 20:12are we trying to improve about the
  649. 20:14business of right? is a
  650. 20:16business. We happen to help people build
  651. 20:18businesses, but we are also a business
  652. 20:19and there's different things to focus
  653. 20:20on. And then week over week, we might
  654. 20:23think about, okay, what is the most
  655. 20:25important thing that's going to move us
  656. 20:26to that outcome?
  657. 20:27>> Whenever you're working on something,
  658. 20:28you can bucket your work into two
  659. 20:30categories. The first is execution and
  660. 20:32then strategy. Execution is for when you
  661. 20:34know exactly what's needed, and you want
  662. 20:35to revisit this weekly, if not daily.
  663. 20:37This is your list of to-dos. And for me,
  664. 20:39I literally just run this on an Apple
  665. 20:41Notes every day. I have my items that I
  666. 20:43have to do. Question four and five that
  667. 20:44we covered in this video. That's where
  668. 20:46this falls. What eval are you proving?
  669. 20:48What metric did it move? What are you
  670. 20:50working on today to push you toward the
  671. 20:51desired outcome? In my eyes, execution
  672. 20:53is actually really easy. [music] The
  673. 20:55second bucket is harder. Strategy. This
  674. 20:57is where you're planning what's needed.
  675. 20:59But if you do this every day, then you
  676. 21:00get stuck in strategy and you don't
  677. 21:02actually build anything. So
  678. 21:03realistically, you want to revisit this
  679. 21:05monthly or quarterly. And questions one
  680. 21:07and three are strategic. That's what's
  681. 21:09my sauce? What am I not building? The
  682. 21:11goal is to find a goldilock zone.
  683. 21:12execute quickly so you avoid analysis
  684. 21:15paralysis, but make sure it's actually
  685. 21:17in the right direction. And if you skip
  686. 21:19reasking yourself these questions,
  687. 21:21here's what can happen.
  688. 21:22>> If people don't stop and ask themselves
  689. 21:24questions about like what's happening,
  690. 21:26what they want to do, what's giving them
  691. 21:28joy, what they're good at, they would
  692. 21:29never have discovered these other
  693. 21:31opportunities and they'd be maybe like
  694. 21:34incorrectly focused on that one thing
  695. 21:36that they identified maybe like many
  696. 21:38months or even years ago. So, what you
  697. 21:40need to do today is put a recurring
  698. 21:42event on your calendar. Weekly for
  699. 21:43execution, monthly or quarterly for
  700. 21:45strategy, and don't overthink it. So,
  701. 21:47ask yourself these five questions to
  702. 21:49make sure you're building the right
  703. 21:50things. First, what is your context and
  704. 21:53desired outcome? Second, what's the most
  705. 21:55important thing to build? Third, what
  706. 21:56are you not building? Four, what are
  707. 21:58your hot zones? And five, what are your
  708. 22:00bottlenecks? And then, you need to ask
  709. 22:02them again on a specific schedule. So, W
  710. 22:04helped me put this all into practice,
  711. 22:06right? the data behind my numbers, the
  712. 22:07CLI that pulls them in, and the tools
  713. 22:09that mean I don't have to build
  714. 22:10payments, a website, or analytics
  715. 22:12myself. So, if you want to try
  716. 22:14click the first link in the description,
  717. 22:15and shout out my boy Ryan. I love having
  718. 22:17friends who are smarter than me building
  719. 22:19awesome things so that I can work
  720. 22:20together with them. Now, one thing that
  721. 22:22I did discuss here is knowing the
  722. 22:23importance of when to use the right
  723. 22:25tools. is one of them. But if you
  724. 22:27want a breakdown of eight free tools
  725. 22:29everyone watching this video should use,
  726. 22:31go check out this video. If you like
  727. 22:33this, I guarantee you'll love that. I'll
  728. 22:34see you over there. Pacing.

About this transcript

This page contains the full transcript of If You Ask Claude 5 Questions, It'll Make You Build 10x Faster by Austin Marchese, generated from the public captions YouTube serves with the video. The transcript has 5,038 words across 728 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

What you can do with it

Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to choose a caption track available on the video.

Free YouTube transcript tool

YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, caption language selection, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.