If You Ask Claude 5 Questions, It'll Make You Build 10x Faster — Transcript
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- 0:00I just interviewed Ryan Oyang, an AI
- 0:01engineer at WAP, a startup worth over $5
- 0:03billion. And he said something that
- 0:05changed how I work.
- 0:06>> We've helped millions of people use AI,
- 0:08and the fastest builders have all
- 0:10answered these five questions.
- 0:11>> So, I had Ryan ask me these five
- 0:13questions. And it turns out if you use
- 0:14Claw to answer these simple questions,
- 0:16you will build 10 times faster. So, in
- 0:18this video, I'll break down the exact
- 0:20questions he asked me, how they change
- 0:22what I do, and then the exact prompts
- 0:24you can run to answer these questions
- 0:25yourself. And at the end of the video,
- 0:27I'll share what Ryan said is the most
- 0:28common problem people hit after they
- 0:30answer these questions.
- 0:32>> I'm Ryan O Yang and this is the age of
- 0:34AI.
- 0:34>> So the first question, what's your
- 0:36context and what are your desired
- 0:37outcomes? Claude has PhD level general
- 0:39knowledge, but it knows nothing about
- 0:41your specific situation, your goals,
- 0:43your limitations, your restrictions, and
- 0:45what winning specifically looks like for
- 0:47you. So I asked Ryan how which is
- 0:48one of the fastest growing startups on
- 0:50the planet, answers these questions
- 0:51internally so that they can build
- 0:53faster. You can think of as a
- 0:55business that helps you run your
- 0:58business. If I give Claude the correct
- 1:01context about what is and where I
- 1:03want to expand, it's it helps me get
- 1:07crystal clear on the steps I need to
- 1:09like get there. So, for example, we
- 1:13have all these different products at
- 1:15And we saw that more and more
- 1:17agents were trying to use our products.
- 1:19And by giving Claude that context, it
- 1:21can suggest things like, oh, what it
- 1:23sounds like you need to do is build a
- 1:26really easy to use CLI.
- 1:28>> So, I want to break down what he just
- 1:29described. The context provided to
- 1:30Claude didn't just make the answer
- 1:32better. It pointed Claude at the right
- 1:34problem to look at. And in Ryan's case,
- 1:36it was about making something that's
- 1:38easy for AI agents to interact with. And
- 1:40getting this answer right sets the
- 1:41foundation for everything that we're
- 1:42going to cover in this video. In the age
- 1:44of AI, we need to build things that
- 1:45solve real problems because that's how
- 1:47you provide value. The fastest builders
- 1:49don't do the most things. They make the
- 1:51biggest impact. And Ryan, he helps
- 1:53millions of people use clawed plugins.
- 1:55So his context is different from mine
- 1:57and yours. And that's totally fine. The
- 1:59point isn't to copy his context. It's to
- 2:01write down your own. So to establish
- 2:03your context, to make sure you're
- 2:04actually building the right things, what
- 2:06exactly should go into it? The first
- 2:07thing that you want to do is tell Claude
- 2:10about your current situation as
- 2:11accurately as possible. So, what does
- 2:14your business do? Who does it target?
- 2:16Where are you located? How much effort
- 2:19are you putting into your business?
- 2:20>> This context informs the direction. And
- 2:22notice the one thing that seems
- 2:24unnecessary. Where are you located? It
- 2:26might feel irrelevant, right? But your
- 2:28location, your skills, and how much time
- 2:29you have, this all influences what the
- 2:32right answer is for your situation. And
- 2:34so the second half of this first
- 2:35question is your desired outcome. The
- 2:36goal itself is usually easy, right? I
- 2:38want more customers. I want to save
- 2:39time. But the hard part and the most
- 2:41effective builders, make it concrete.
- 2:43And the second you give Claude the
- 2:44correct context, it can better turn that
- 2:46abstract goal into one number and one
- 2:49deadline. On screen is an exact prompt
- 2:51that will force you to provide context
- 2:52and then drive you to a desired outcome
- 2:54based on these goals. And when
- 2:56describing your desired outcome, make
- 2:57sure to level it up. So in Ryan's case,
- 2:59it wasn't make an AI agent tool. it was
- 3:01help our customers interact with our
- 3:03tools using AI. If you go a level lower,
- 3:06a task gets optimized as an isolated
- 3:08job. But when you layer it up, Claude
- 3:10can make more strategic decisions. So
- 3:12when I was working with Ryan to answer
- 3:13this question myself and I provided the
- 3:15context around build partner.ai, my
- 3:17tool, we use the CLI, which you can
- 3:18install by running this command, but
- 3:20this effectively allows you to use WOP's
- 3:22tools directly in Clawude. And then once
- 3:24it's set up, because I have pulling
- 3:25my website analytics, it can see all of
- 3:27my website visitors. And because has
- 3:30industry data from top performing
- 3:31websites on its platform, it didn't just
- 3:33hand me a number. It was comparing my
- 3:35current product to real benchmarks. And
- 3:38so that's how I can pull the desired
- 3:39outcome, not out of thin air, but based
- 3:41on real numbers. And when doing this and
- 3:43trying to answer this question on what
- 3:44my context and desired outcome was, it
- 3:47became clear that even though I wanted
- 3:49more monthly recurring revenue, the
- 3:50problem I needed to solve was improving
- 3:52my conversion rate. So once we provided
- 3:54Claude with the right context to make a
- 3:56clear desired outcome, what should you
- 3:58actually build to get there? Brings us
- 4:00to the second question. What's the most
- 4:01important thing to build? And this is
- 4:03about defining the MVP. So this question
- 4:05actually has two parts. The first is
- 4:07find what only you can do. And then
- 4:09second, find the minimum steps to one
- 4:11real result. So to help us answer this,
- 4:13I actually asked Ryan how they think
- 4:14about it at And listen to how he
- 4:16describes your unique ability or your
- 4:18secret sauce. And then at the end of the
- 4:19clip, I'll describe how you can identify
- 4:21your own secret sauce. What we spend our
- 4:23time doing is ruthlessly prioritizing
- 4:27what is actually unique to our business.
- 4:30Like what can WAP do that no one else
- 4:34can do? And that's usually like the most
- 4:36most most most high lever thing to focus
- 4:39on. And for us it's really about our
- 4:41ecosystem. the millisecond that you get
- 4:43a payment on you can spend it on a
- 4:45W ad or you can spend it on your W card
- 4:48to maybe pay rent for your office or pay
- 4:51a contractor or you know buy something
- 4:53that helps you grow your business even
- 4:55faster. I think like the web of things
- 4:57that you can do after you make money on
- 4:59is incredibly important and is part
- 5:01of our secret sauce.
- 5:02>> So secret sauce is this ecosystem,
- 5:04but how do you find your secret sauce?
- 5:06So this is a bit abstract, but your
- 5:08sauce is your unique ability. That is
- 5:10the hard thing that you can do that
- 5:11others can't.
- 5:12>> Your location, your skills, how much
- 5:15time you have to spend on the business,
- 5:17like these are all things that make you
- 5:18unique. For any operator, for any
- 5:20executive, for any just person who wants
- 5:23to be more efficient, you should just
- 5:24ask yourself questions of like, what do
- 5:26I like to do? What am I good at? And
- 5:29that you usually get to your sauce
- 5:31pretty quickly. A good way to think this
- 5:32is actually there's a perfect example in
- 5:34Silicon Valley. In the pilot episode,
- 5:36Richard's Pied Piper is a forgettable
- 5:38music copyright app. Then Julie and
- 5:40Peter Gregory spot the compression
- 5:42algorithm hitting inside it and then a
- 5:45bidding war starts. The value was
- 5:46actually in the one thing that only
- 5:48Richard could build. That was his unique
- 5:50sauce. Now, once you've identified this
- 5:51unique sauce for your situation, there's
- 5:53actually two ways to implement this
- 5:55depending on what you're working on. And
- 5:57so, the first is streamline and automate
- 5:58what isn't your unique ability. And this
- 6:00allows you to focus your human energy on
- 6:02what makes you unique. In turn, helping
- 6:04you save time on the other things. And
- 6:06the second is double down on what makes
- 6:08you unique and figure out ways to
- 6:09enhance that unique ability to in turn
- 6:12increasing the value you provide. For
- 6:14either one, this unique ability can
- 6:15serve as a measuring stick. So, right,
- 6:17are you working on your unique ability?
- 6:19If no, how can I speed up these tasks?
- 6:21If yes, how can I double down on this?
- 6:24This is how you build faster, not by
- 6:26doing more, but by pointing your time at
- 6:27the things that deliver value faster.
- 6:29Now, whichever bucket you fall into,
- 6:31your focus needs to be on creating your
- 6:33minimum viable product. And so, I asked
- 6:34Ryan how he thinks about creating an
- 6:36MVP. And he told me about a car
- 6:37detailing business he started using
- 6:39WOP's own tools.
- 6:41>> Let's just start really dumb, right?
- 6:42Like, what do I need to do to get my
- 6:45first customer? Well, I have to talk to
- 6:47someone who has a dirty car. Simplest,
- 6:50simple, simplest. I'm gonna put some
- 6:52flyers on people's cars. And then how am
- 6:54I gonna deliver the service? Well, I
- 6:56guess I have to buy a pressure washer. I
- 6:58guess I have to buy soap. I guess I need
- 7:00to buy like a wash mitten, one of those
- 7:02sponge thingies.
- 7:04Boom. Now I have a to-do list of like
- 7:06things I need to buy from Home Depot.
- 7:09And what I have to print and what I have
- 7:11to do to get my first customer. And I
- 7:13would say that is literally the MVP of a
- 7:15car wash business. So with this in mind,
- 7:16you can ask yourself, what do I actually
- 7:18need at the bare minimum to get one
- 7:21result? That's the core of MVP thinking.
- 7:23Start with the result you want, work
- 7:25backwards, and cut everything that isn't
- 7:27necessary to get there. And I do want to
- 7:29call out that this isn't just for new
- 7:30businesses or new products. MVP thinking
- 7:32works on everything you're already
- 7:34doing.
- 7:34>> If your metric is saving time, well,
- 7:37then you ask yourself questions about
- 7:39like, where am I wasting time? This is
- 7:41just a general process that you can
- 7:43constantly do no matter what state
- 7:45you're in.
- 7:45>> Exactly. Like we help people run their
- 7:47business, but you could just as easily,
- 7:50you know, run this for um your job, your
- 7:54process, even like your health, you
- 7:56know? I think this applies for almost
- 7:58any goal that you have.
- 7:59>> So, that's Ryan describing it, but
- 8:00here's how you can put it into practice.
- 8:02First, take the metric you chose in
- 8:04question one and list the actions that
- 8:06could move it. Then narrow that list
- 8:08down to the minimum steps needed to test
- 8:10one high lever outcome. Now, I'll dive
- 8:12into this more in the next question Ryan
- 8:14asked me, but by cutting scope on
- 8:16anything you're building, you're
- 8:17focusing on the high signal components
- 8:19that make this valuable. And honestly,
- 8:21the hard part isn't doing this. It's the
- 8:23strategy of knowing which move is worth
- 8:25your time. So, how do I think about this
- 8:27strategically? Well, when looking at my
- 8:28tool, build partner.ai, I have my whole
- 8:30product hooked up in so it sees all
- 8:32the website traffic. I can then use
- 8:34WOP's economic intelligence tool to help
- 8:36me determine high leverage tasks I can
- 8:39complete for my business. And because
- 8:41has the data on what's working
- 8:43across businesses on its platform, it
- 8:44can point at the highest leverage move
- 8:46better than almost anybody because it
- 8:48has access to this unique data. So that
- 8:51way it'll recommend something concrete
- 8:52like fixing a landing page or starting
- 8:54ads. Then I'll ask to create a list of
- 8:56minimum steps to test it. Now, if you're
- 8:58starting a business or you're scaling a
- 8:59business, if you don't have WOW
- 9:01configured, you can use the first link
- 9:02below to sign up, which I am affiliated
- 9:04with transparently. But either way,
- 9:06here's a prompt to help you
- 9:07strategically answer this question about
- 9:09what is the most important thing to
- 9:11build. So, at this point, you've
- 9:12provided context and your desired
- 9:14outcome to Claude, and you know the one
- 9:15thing to build for your MVP. Now, those
- 9:17first two questions, a lot of people do,
- 9:19but this next question, 99% of people
- 9:21skip, but it is more important than the
- 9:23first two. Question three, what are you
- 9:25not building? So, this is the biggest
- 9:26problem with building with AI. It's not
- 9:28knowing what to build, it's knowing what
- 9:30not to build. So, if you found what you
- 9:32can do uniquely, Ryan's argument is that
- 9:34you should spend your time on nothing
- 9:36else.
- 9:36>> Once you have your goal and once you
- 9:39know what your sauce is, I would say the
- 9:41most important question to ask is what
- 9:43should you not build? And this when I
- 9:46say like ruthless focus on the things
- 9:49that are important, it it sort of
- 9:51automatically means you shouldn't be
- 9:53focusing on things that are not
- 9:54important. And he is right. Right. These
- 9:56other things can just be so distracting
- 9:58because building is so easy now that
- 10:00everything can feel like it's worth
- 10:02building. And here's him talking about
- 10:03this building addiction loop.
- 10:05>> Get addicted to building everything. You
- 10:08know, everything is shiny. You know, I
- 10:10as a programmer, I would love to build
- 10:12my own database and like ah yeah, dude.
- 10:14like look at my cool database console
- 10:16and it's got all these great colors and
- 10:18like I'm like benchmarking performance
- 10:20like oh I can save like you know a bunch
- 10:22of milliseconds here on this database
- 10:24query but like who cares like it it
- 10:27doesn't matter um and I should know that
- 10:30it doesn't matter honestly at the
- 10:32beginning because it stops me from going
- 10:34down these rabbit holes that um honestly
- 10:37cause me to lose sight of the original
- 10:39focus and the goal that I had. And the
- 10:41key word he says here that I want you to
- 10:42focus on is, "But who cares? It doesn't
- 10:45matter." Oh, you build a tool that's 80%
- 10:47as good as a tool we already use. Great.
- 10:49It doesn't matter. Oh, you build
- 10:50something that doesn't actually provide
- 10:51value. Great. Oh, you built something
- 10:53that's really cool looking, but it
- 10:54doesn't save me time or help me make
- 10:56more money. Great. It doesn't matter.
- 10:58And so, one real benefit here of what
- 11:00you are not building is it makes it
- 11:01super clear what you shouldn't do. Your
- 11:04job as the manager of Claude is to
- 11:06connect the pieces, not to build all of
- 11:08the pieces. And if you ignore that,
- 11:10you'll end up with an AI tool graveyard
- 11:11where you'll have 10, 20 half-used
- 11:13tools, none of them actually doing
- 11:15anything. And so for build partner,
- 11:16there is just a bunch of things that
- 11:17I've elected that I will not build. Do I
- 11:20want to vibe code a payment platform
- 11:21that has to figure out how to accept
- 11:23payments in 195 countries? No. Instead,
- 11:26I just tell Claude, "Use to set up
- 11:28payment for this product." And it just
- 11:30does it. And now I can get payment
- 11:31without building anything. Do I want to
- 11:33figure out how to run ads across Tik
- 11:35Tok, Instagram, YouTube, Facebook, and
- 11:36Google search? No, I'm not an ads
- 11:38expert. So, I'll just use CLI from
- 11:41Claude and tell it I want to configure
- 11:42ads for these platforms and it just
- 11:44doesn't. I don't have to think about
- 11:45setting up accounts on every channel,
- 11:47optimizing CPMs. I'm leaning on the
- 11:49tool to do it. And so, the point is, if
- 11:51you want to build faster, you can't
- 11:52focus on things that don't matter and
- 11:54that you shouldn't build yourself. Now,
- 11:56there is one word of caution here when
- 11:58exploring the use other tools framework.
- 12:01And here's Ryan addressing this exact
- 12:02issue that you may run into once you get
- 12:04tool trigger happy.
- 12:05>> I don't want to manage 10 tools. my
- 12:07agent doesn't even want to manage 10
- 12:08tools. It's about maximizing value per
- 12:10tool
- 12:12versus maximizing the number of tools.
- 12:14>> So, the goal is to look for tools with
- 12:16robust functionality to cut down on what
- 12:18you need to build. Obviously, here we're
- 12:20talking about W, but I chose them
- 12:22because I use them for payments, help me
- 12:23run ads, business intelligence, and my
- 12:25website analytics. I do not want to
- 12:27build any of those, and I wanted a
- 12:29single tool that does all of these
- 12:30things. So, to help you answer this
- 12:32question, run this prompt, which will
- 12:33look at what you're building and what
- 12:34you spent your time on in the past, and
- 12:36then help you identify what you should
- 12:37not be building. Once you've done that,
- 12:39run this prompt, which will help you
- 12:41identify any external tools that can
- 12:42help you with what you're trying to do.
- 12:44At this point, we've answered three of
- 12:46the five questions. Now, before we get
- 12:47to the last two, and then a word of
- 12:49caution from Ryan about what you need to
- 12:51do after answering these five questions,
- 12:54you guys all know the drill. This is our
- 12:56anti-slap agreement. Everything in this
- 12:57video is built by humans for humans. So,
- 12:59all that I ask as part of this agreement
- 13:01is you subscribe to help this content
- 13:02reach more people. And if you already
- 13:04subscribed, make sure to turn on post
- 13:05notifications. That really helps as
- 13:06well. And as a thank you to everyone, I
- 13:08appreciate all of you. I give away a
- 13:10Claude Max subscription every video. So,
- 13:12this video's winner is T. Carson5045,
- 13:14who's building agents for narrow AEC
- 13:17pain points. And to enter this video's
- 13:19giveaway, comment below with what you're
- 13:20building or what you're deciding not to
- 13:22build. And a fun fact here that I want
- 13:24to share with all of you, Ryan and I
- 13:26actually built our last startup
- 13:27together, IK, which raised over $30
- 13:28million. So for everyone building,
- 13:31double down on your human connections
- 13:32because you never know where your career
- 13:34is going to go. But anyway, we've gone
- 13:36through three of the five questions.
- 13:38Question four is, what are your building
- 13:39hot zones? Hot zones are critical parts
- 13:42of your work that you need to get right.
- 13:43For everything else, just let AI carry
- 13:45the torch and you monitor the outcome.
- 13:47For me, within build partner, we have a
- 13:49custom plugin that helps people build
- 13:51faster with Claude. And this goes out to
- 13:52over 5,000 people when I update it. So,
- 13:54this is a hot zone to say the least. So,
- 13:56I asked Ryan, "What do the most
- 13:58successful businesses on do when
- 14:00thinking about this?"
- 14:01>> All the successful business owners that
- 14:03we see on are really dialed on
- 14:06making sure that um their a they're
- 14:10really working with their AI to spend a
- 14:12lot of time on the things that like
- 14:14really are the most important to their
- 14:16business.
- 14:16>> But from there, he does add one really
- 14:18important caution to this. You can't
- 14:20just let AI run free. These hot zones
- 14:22are areas of what you're building to be
- 14:24extra focused on. On screen, you can see
- 14:26a prompt that will help you identify
- 14:27what your hot zones are. And then what I
- 14:29like to do is I I add in my claw.md
- 14:31anytime I'm working with a hot zone,
- 14:33flag it with me and make sure I approve.
- 14:35And so again, for build partner, these
- 14:36hot zones and how I think about it is
- 14:38the plugin as well as our WP payment
- 14:40flow. I want to make sure that the
- 14:41payments is working properly. But this
- 14:43is just part of it, right? How do you
- 14:45actually work in the hot zones
- 14:46themselves? A term that you've likely
- 14:48heard is eval, which is short for
- 14:50evaluations. And this is the process of
- 14:52testing your changes to make sure it's
- 14:55getting better, not worse. The fastest
- 14:56builders know when to measure twice and
- 14:58cut once. And in hot zones, it makes
- 15:00sense to establish evaluation criteria
- 15:02when needed. Evals are definitely a
- 15:04large topic, and I might have to make a
- 15:06full video on this, but it's important
- 15:07that you have a strong foundational
- 15:09understanding of this process. So, what
- 15:11should you do today to implement your
- 15:12first eval? This is what I call building
- 15:14a minimum viable eval. And here's Ryan
- 15:16talking about how to do this.
- 15:18>> Claude's really good at making eval
- 15:20nowadays. Um, everyone's is going to
- 15:23look different, but um, it's generally
- 15:26going to be your input, which is the
- 15:30thing that you're changing. In my case,
- 15:32it's the skill file. There's going to be
- 15:34some program that Claude helps you
- 15:36write, which like runs all of these,
- 15:39call it test that does the squats for
- 15:40you. And then at the end you get a
- 15:42report which is how your input did
- 15:46against the suite of tests that you ran
- 15:49against it.
- 15:50>> So from that think of it like a simple
- 15:51equation. You have your input and your
- 15:53output. This is the whole grading
- 15:54mechanism. And then you have what you're
- 15:56changing. This is the variable that
- 15:58you're adjusting to see what the output
- 16:00becomes. And you may be thinking this is
- 16:02just for technical work but it isn't. In
- 16:04our conversation we covered two kinds of
- 16:05evals. The first is a standard eval
- 16:08which uses a programmatic approach to
- 16:10evaluate quickly through testing cycles.
- 16:12This is typically when you hear about
- 16:13people talking about eval loops and they
- 16:16automatically improve themselves. In
- 16:17order for that to work it has to be
- 16:18extremely programmatic. The second slow
- 16:20eval are for non-technical work and this
- 16:22involves more human judgment for molding
- 16:24the evaluation criteria. So to put a
- 16:26real world example of this I did a slow
- 16:28eval for a skill that I built for an
- 16:30engineering firm that I worked with.
- 16:31Let's call the skill slashgenerate
- 16:33report. And so we would use a skill to
- 16:35generate the report. We would take that
- 16:37output. We would get feedback from the
- 16:38engineering firm that we worked with and
- 16:40then we would adjust the skill until the
- 16:42output was approved by them. And then we
- 16:43would store that approved version. Then
- 16:45the next time we would run the report
- 16:46and they would provide feedback. We
- 16:48would change the skill but we would
- 16:50rerun it on all the past approved
- 16:52reports to make sure that nothing breaks
- 16:53and it doesn't regress for what those
- 16:55previous edge cases were. And so you can
- 16:57imagine over time that we build a test
- 16:58suite for these reports and it can run
- 17:00this evaluation criteria over time to
- 17:02get better and better. And this process
- 17:04isn't instantaneously, but this slow
- 17:06eval process can really make a
- 17:07difference. Now, to identify any
- 17:09specific hot zones that are worth
- 17:10building a minimum viable eval for, use
- 17:13this prompt, which will help you get
- 17:14started. Now, the last question that
- 17:15Ryan asked me is what I think is the
- 17:17most underrated. Question five, what are
- 17:20your bottlenecks? And you may be
- 17:21wondering, I'm not sure where my
- 17:23bottlenecks are. And so, Ryan thinks
- 17:24about it as something that you identify
- 17:26as you run towards your goals. Let's say
- 17:29you're trying to scale your revenue and
- 17:32you get your conversion rate to a good
- 17:34place. Your bottleneck is how many
- 17:36people actually land on your website in
- 17:37the first place. You're converting all
- 17:39of them, but like no one ever lands
- 17:40there, right? Or you could have the
- 17:41opposite problem. Oh, so many people
- 17:43land on your website, but none of them
- 17:44check out. What? Like your bottleneck is
- 17:47your conversion rate.
- 17:48>> And what he discussed here is why you do
- 17:49questions one through four first. That's
- 17:51so that we know we're moving in the
- 17:52right direction. So that these
- 17:54bottlenecks are relevant to our desired
- 17:56outcome. But the biggest transformations
- 17:57are when you find the real bottleneck
- 17:59and then suddenly one fix can just
- 18:01change everything. So how do you
- 18:03actually spot your bottleneck? Often
- 18:04it's the things that you actually avoid.
- 18:06>> Everything that people don't enjoy doing
- 18:09eventually becomes a bottleneck. And
- 18:10I'll give you a good example. Like a lot
- 18:12of business owners, they start out being
- 18:14employees. Maybe you started off as a
- 18:17website designer and you've made this
- 18:20killer website and you just love making
- 18:21websites and you keep improving your
- 18:23website. Well, you're eventually going
- 18:25to be bottlenecked by the quality of
- 18:28your product or maybe how you drive
- 18:30people to your website because you're
- 18:32not a marketer, right? But you just
- 18:33because you love improving your website
- 18:35so much, it's really hard for you to
- 18:36switch and like focus on these hard
- 18:39problems that are uncomfortable. You're
- 18:41unfamiliar with them.
- 18:42>> So, a lot of the times you can identify
- 18:43bottlenecks through what you don't want
- 18:45to do or what you're not good at or
- 18:47looking at what you haven't spent any
- 18:48time on. That's the avoidance test.
- 18:50Procrastination is wisdom. Use this as a
- 18:53signal for where your bottlenecks may be
- 18:55located. Here's a prompt to help you
- 18:56identify bottlenecks and quantifiably
- 18:58identify what the CLI can solve for
- 19:01you. And then if you have the CLI
- 19:02installed, here's how you can use that
- 19:04to help streamline these bottlenecks.
- 19:06Now, at this point, you may have two
- 19:07questions. How do you know if you're
- 19:09working on the right bottleneck? That's
- 19:11where you want to think about effort
- 19:12versus return. If you feel like you're
- 19:14putting in way more energy than you're
- 19:16getting benefit out of, you likely
- 19:17aren't focused on a bottleneck. You're
- 19:19focused on something else. Then how do
- 19:21you know if you've solved a bottleneck?
- 19:23The best way to do this is use
- 19:24benchmarks. If you look at something
- 19:26like your conversion rate and it's some
- 19:27percentage below industry standard,
- 19:29that's a bottleneck you can still
- 19:30improve. But in order to do that, that
- 19:32requires knowing what the standard is,
- 19:33which is exactly where I'll use WOPS
- 19:35data to help me get that answer. So here
- 19:36are two prompts to help you. First, find
- 19:38your bottlenecks by what you avoid. And
- 19:40second, use the CLI to put an actual
- 19:42number to this bottleneck. So after
- 19:44these five questions, what's the part
- 19:46Ryan said almost everyone gets wrong?
- 19:48And this is the most common problem. You
- 19:49only ask these questions once. The
- 19:51answers that you provide to all five of
- 19:53these questions, the reality is it has a
- 19:55shelf life. What worked on day one isn't
- 19:57enough on day 100 and you couldn't have
- 19:59known the right answers when you started
- 20:01because things change. So you have to
- 20:03schedule periodic reveals. Here's how
- 20:04does it and the cadence I'd copy.
- 20:07>> Every quarter we find out what our
- 20:10biggest desired outcome is. What what
- 20:12are we trying to improve about the
- 20:14business of right? is a
- 20:16business. We happen to help people build
- 20:18businesses, but we are also a business
- 20:19and there's different things to focus
- 20:20on. And then week over week, we might
- 20:23think about, okay, what is the most
- 20:25important thing that's going to move us
- 20:26to that outcome?
- 20:27>> Whenever you're working on something,
- 20:28you can bucket your work into two
- 20:30categories. The first is execution and
- 20:32then strategy. Execution is for when you
- 20:34know exactly what's needed, and you want
- 20:35to revisit this weekly, if not daily.
- 20:37This is your list of to-dos. And for me,
- 20:39I literally just run this on an Apple
- 20:41Notes every day. I have my items that I
- 20:43have to do. Question four and five that
- 20:44we covered in this video. That's where
- 20:46this falls. What eval are you proving?
- 20:48What metric did it move? What are you
- 20:50working on today to push you toward the
- 20:51desired outcome? In my eyes, execution
- 20:53is actually really easy. [music] The
- 20:55second bucket is harder. Strategy. This
- 20:57is where you're planning what's needed.
- 20:59But if you do this every day, then you
- 21:00get stuck in strategy and you don't
- 21:02actually build anything. So
- 21:03realistically, you want to revisit this
- 21:05monthly or quarterly. And questions one
- 21:07and three are strategic. That's what's
- 21:09my sauce? What am I not building? The
- 21:11goal is to find a goldilock zone.
- 21:12execute quickly so you avoid analysis
- 21:15paralysis, but make sure it's actually
- 21:17in the right direction. And if you skip
- 21:19reasking yourself these questions,
- 21:21here's what can happen.
- 21:22>> If people don't stop and ask themselves
- 21:24questions about like what's happening,
- 21:26what they want to do, what's giving them
- 21:28joy, what they're good at, they would
- 21:29never have discovered these other
- 21:31opportunities and they'd be maybe like
- 21:34incorrectly focused on that one thing
- 21:36that they identified maybe like many
- 21:38months or even years ago. So, what you
- 21:40need to do today is put a recurring
- 21:42event on your calendar. Weekly for
- 21:43execution, monthly or quarterly for
- 21:45strategy, and don't overthink it. So,
- 21:47ask yourself these five questions to
- 21:49make sure you're building the right
- 21:50things. First, what is your context and
- 21:53desired outcome? Second, what's the most
- 21:55important thing to build? Third, what
- 21:56are you not building? Four, what are
- 21:58your hot zones? And five, what are your
- 22:00bottlenecks? And then, you need to ask
- 22:02them again on a specific schedule. So, W
- 22:04helped me put this all into practice,
- 22:06right? the data behind my numbers, the
- 22:07CLI that pulls them in, and the tools
- 22:09that mean I don't have to build
- 22:10payments, a website, or analytics
- 22:12myself. So, if you want to try
- 22:14click the first link in the description,
- 22:15and shout out my boy Ryan. I love having
- 22:17friends who are smarter than me building
- 22:19awesome things so that I can work
- 22:20together with them. Now, one thing that
- 22:22I did discuss here is knowing the
- 22:23importance of when to use the right
- 22:25tools. is one of them. But if you
- 22:27want a breakdown of eight free tools
- 22:29everyone watching this video should use,
- 22:31go check out this video. If you like
- 22:33this, I guarantee you'll love that. I'll
- 22:34see you over there. Pacing.
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