If They Say They're Busy, Ask For 30 Seconds Instead — Transcript

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1. 0:00Uh, hi Alex, I'm really struggling with
2. 0:01cold calls. I found myself in a loop
3. 0:02where I reach out and the potential
4. 0:03customer always replies with I can't
5. 0:05talk now, I'm busy. Can I call you
6. 0:06later? Um, my business can't survive if
7. 0:08I can't get past this. Okay.
8. 0:09>> Wow, you really need to write that book,
9. 0:10huh?
10. 0:11There's a lot of pressure to finish it.
11. 0:13>> Oh my god.
12. 0:14I've been working on a sales book and I
13. 0:16don't think it's good enough for the
14. 0:17standards that I have and I was like, I
15. 0:19have to write this whole thing again and
16. 0:20I've then I've I've been
17. 0:23procrastinating.
18. 0:24>> Yeah, so do you guys think because do
19. 0:25you think Alex should rewrite it or just
20. 0:29which will make him wait much longer? Or
21. 0:31should he release what he has now? Oh my
22. 0:34god, look at all this stuff on me from
23. 0:35you.
24. 0:36>> Well, that's from you. It's your hands.
25. 0:38>> That's not.
26. 0:39>> It's your hands, your cream.
27. 0:40>> I'm ruined. This is $5 on Amazon.
28. 0:42>> Well, that's on you.
29. 0:45Release it?
30. 0:46>> See, everyone doesn't care. They're like
31. 0:47release that [ __ ] You could You know
32. 0:49what you could do?
33. 0:49>> What?
34. 0:50>> call it a sales handbook instead of a
35. 0:51sales book.
36. 0:52>> No, I'm not going to do that.
37. 0:53>> Why?
38. 0:54>> I'm not going to do it.
39. 0:54>> It's a pamphlet?
40. 0:55>> No, it's not a pamphlet. It's [ __ ]
41. 0:56big.
42. 0:57>> Well, it could be a large pamphlet.
43. 0:59>> The largest It literally it's bigger
44. 1:00than all the books that I have right
45. 1:01now. It's so much.
46. 1:03>> It's so much. I'm trying to cut cut down
47. 1:05so that it's it's more manageable.
48. 1:07All right, let's back to the sales
49. 1:09question.
50. 1:10Um, really struggling with cold calls.
51. 1:11Okay, so if people are saying that
52. 1:13they're busy, then you're not giving
53. 1:14them a reason to listen and so there's
54. 1:15two things. One is the ask is too high
55. 1:17and the reason is too low.
56. 1:19All right, and so basically think about
57. 1:20it like a cost is the is how much time
58. 1:22they think they're going to have to give
59. 1:24and then the the benefit is the reason
60. 1:26that you're giving, right? And so
61. 1:27basically you need to make the reason
62. 1:28better and this is where like big big
63. 1:30amazing offers open doors well and then
64. 1:33also asking for like I don't like this
65. 1:35sounds really tiny, but like if you're
66. 1:36like, hey, do you have 15 minutes? It's
67. 1:38like,
68. 1:39no way. No one has 15 minutes. 15
69. 1:40minutes is is 15 years, right? It's It's
70. 1:43asking for 60 seconds, 120 seconds, you
71. 1:45know, like 2 minutes. Um
72. 1:48and then once you have your foot in the
73. 1:49door, then you can do everything else.
74. 1:51Um, what's his name?
75. 1:52Um
76. 1:55Uh, Oz. Oz the mentalist. Some of you
77. 1:56guys have heard him. He has a book on
78. 1:58this and he talked about his pitch when
79. 2:00he was doing street performing was 30
80. 2:03seconds. He would say, "Hey, 30
81. 2:05seconds." And he said, "As soon as the
82. 2:06person said, '30 seconds' back to him,
83. 2:08he knew that he had him." He's like,
84. 2:10"Would you like to see the most amazing
85. 2:11trick in the world? It's 30 seconds."
86. 2:12And they'd be like, "30 seconds?" He'd
87. 2:14say, "Yes." So, his offer, big amazing
88. 2:16reason, cost super low. And he said,
89. 2:18"Then he'd have them for 10 minutes."
90. 2:20Right? And so, you have to have big
91. 2:21amazing reason, super low cost, and then
92. 2:23you have your foot in the door.
93. 2:24And just be willing to kiss more toes.
94. 2:26>> I thought it was Oz.
95. 2:27>> If you like this video and you're a
96. 2:27business owner who wants to break
97. 2:28through your current revenue ceiling, I
98. 2:30distilled every lesson from scaling 10
99. 2:31businesses past 10 million and three
100. 2:33businesses past 100 million into a
101. 2:35completely free scaling road map that
102. 2:37I've used to go from zero to one, zero
103. 2:38to 10, and zero to 100 plus. And so, you
104. 2:41can click here and you can check it out.
105. 2:42Again, absolutely free. And since you're
106. 2:44a business owner, I appreciate you and
107. 2:45enjoy.