If nobody watches your videos, do this. — Transcript

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1. 0:06[music]
2. 0:14[music]
3. 0:16The new YouTube algorithm. Brand new
4. 0:19algorithm. The YouTube algorithm has
5. 0:21changed.
6. 0:23[music]
7. 0:24It's weird, isn't it? one disappointing
8. 0:27upload and suddenly you're questioning
9. 0:29everything. Maybe [music] YouTube's too
10. 0:31saturated. Maybe the algorithm just
11. 0:33hates me. Maybe I'm not talented enough.
12. 0:35Maybe I'm just wasting [music] my time.
13. 0:38And before long, those little doubts
14. 0:40start making decisions for you. Because
15. 0:42when nobody is watching your videos,
16. 0:43[music] it's very easy to convince
17. 0:45yourself that you've already failed.
18. 0:47When in reality, you're judging your
19. 0:49entire journey from your first few
20. 0:51[music] steps.
21. 0:55So, whenever I'm making a video, I get
22. 0:57ridiculously invested in it. Like, I'll
23. 1:00spend hours writing the script. I'll
24. 1:02move the camera around the room 20 times
25. 1:04trying to get the right shot. I'll sit
26. 1:06there messing around with the edit for
27. 1:08hours. And I love doing that. You know,
28. 1:10I love pouring my heart and soul into
29. 1:12these videos. But then eventually, you
30. 1:14have to actually upload the video. And
31. 1:17suddenly your video, this creative
32. 1:19project that you're really proud of,
33. 1:20gets reduced to a bunch of numbers on a
34. 1:23screen. And I [music] think that is the
35. 1:24moment where you have to completely
36. 1:26change the way that you think about
37. 1:28YouTube because when you're creating the
38. 1:30video, I think you should be emotionally
39. 1:32invested in it. [music] You know, you
40. 1:34should care about your videos. You
41. 1:35should try and create things that you're
42. 1:37genuinely proud of. But the second that
43. 1:39video [music] is uploaded, you almost
44. 1:41need to switch off that emotional part
45. 1:43of your brain. And the way I think about
46. 1:45this is really simple. You need to
47. 1:47create like an artist, [music]
48. 1:49but study like a scientist. So once I've
49. 1:52actually posted a video to YouTube, I
50. 1:54try to just look at it like data [music]
51. 1:56because really every video that you
52. 1:57upload is essentially a little
53. 1:59experiment. [music] You know, you're
54. 2:01testing an idea. You're testing a title
55. 2:03and thumbnail. Maybe you're testing a
56. 2:05new video style. And whatever happens
57. 2:07after that is just the result of that
58. 2:09experiment. It doesn't say anything
59. 2:11about your self-worth. It doesn't say
60. 2:13anything about you as a person. It's
61. 2:15just [music] data. You know, it's just
62. 2:17numbers on a screen. But what happens
63. 2:19when it's not just one video? What
64. 2:22happens when you've posted 20, 30, 40
65. 2:24videos and you still feel like you're
66. 2:26stuck in exactly the same place? Well,
67. 2:29I've definitely definitely been through
68. 2:30periods like that myself. And something
69. 2:32that has really helped me over the last
70. 2:34few years of doing [music] this is to
71. 2:36change the story that you tell yourself.
72. 2:38Because think about it like this. Two
73. 2:40creators can be in the exact same
74. 2:42situation and tell themselves completely
75. 2:45different stories. [music]
76. 2:46So, one creator could post 30 videos and
77. 2:48think, "H, I've made 30 videos and I'm
78. 2:51still getting no views. Clearly, this
79. 2:53isn't working. Clearly, I'm not cut out
80. 2:55for this." And then another creator
81. 2:56could post those exact same 30 videos
82. 2:59and think, "Okay, you know, the results
83. 3:01haven't caught up yet, but I'm getting
84. 3:02better every time I post and I'm having
85. 3:05so much fun doing it." Same number of
86. 3:07videos, same number of views, but which
87. 3:09creator do you think is more likely to
88. 3:11actually grow their channel? Because
89. 3:13eventually the story that you keep
90. 3:14telling yourself starts changing the way
91. 3:17that you create. If you are constantly
92. 3:19telling yourself that you're not good
93. 3:20enough, then you are going to start
94. 3:22creating like someone who doesn't really
95. 3:24believe in their own work. Whereas if
96. 3:26you still see yourself as someone who is
97. 3:28learning and experimenting and
98. 3:30improving, then you are going to be way
99. 3:32more likely to actually see some real
100. 3:34results. Okay. So now there is one final
101. 3:37question that we need to answer. What
102. 3:39one thing is actually going to keep you
103. 3:41going when nobody is watching? Because
104. 3:43if the only reason you are doing YouTube
105. 3:45is to make money or just for clout, then
106. 3:48eventually that motivation is going to
107. 3:51disappear. Especially during those
108. 3:53months where you're putting everything
109. 3:54into your videos and getting absolutely
110. 3:57nothing back. So something that I found
111. 3:59is you need a deeper reason behind what
112. 4:02you are doing. You need something that
113. 4:04still matters to you even when the views
114. 4:06and the subscribers aren't there yet.
115. 4:08And you can think of that deeper reason
116. 4:10as your north star. For example, my
117. 4:12north star is to help creators who are
118. 4:15basically where I was a few years ago,
119. 4:17where you're making videos and trying to
120. 4:19grow your channel, but you still feel
121. 4:21like you're miles away from where you
122. 4:23want to be. And for me, having that
123. 4:25north star is probably the reason why
124. 4:27this channel is where it is today.
125. 4:29because when I was posting videos that
126. 4:31weren't getting any views, having that
127. 4:33deeper reason was the thing that got me
128. 4:35to set that camera back up every time
129. 4:38and keep going. So, I would really
130. 4:40recommend taking a piece of paper and
131. 4:42literally writing down one question.
132. 4:44What is my personal north star that
133. 4:47makes all of this worth it? And then
134. 4:49whatever answer you write down, keep
135. 4:51coming back to it. because during those
136. 4:53periods where YouTube is giving you
137. 4:54absolutely nothing back, that is the
138. 4:56thing that's going to remind you why
139. 4:58you're doing all of this in the first
140. 5:00place. Okay, so hopefully you enjoyed
141. 5:01this video. I had a lot of fun making
142. 5:03it. And if you do want to learn more
143. 5:05about how to actually break out of that
144. 5:07dead zone period [music] at the
145. 5:09beginning of your journey, then click
146. 5:10onto this video just up here and I'll
147. 5:13see you there. [music]