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If I Wanted to Make My First $100K/Month, I’d Do This — Transcript

by Dan Martell · 5,169 words · 700 segments · language en · Watch on YouTube

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0:00Going from zero to a 100K month isn't
0:02about grinding harder, it's about
0:03following a proven blueprint. By just
0:06watching this video till the end, you'll
0:07know exactly how to get to your first
0:09100K and potentially even more. My first
0:11two businesses failed not because I
0:13didn't work hard, but because I didn't
0:15know the right steps. [music] And once I
0:17figured it out, I built and sold three
0:19multi-million dollar companies and now
0:20I've helped thousands of business owners
0:22just like you through these exact steps.
0:24[music] So today, I'm going to show you
0:26what to sell, who to sell it to, how to
0:28sell it, and more importantly what to do
0:30once you do all that. Go get a pen, go
0:32get something to write in, and write it
0:34down. So let's start with the most
0:35important part on figuring out what to
0:37sell, doing the money math. There's five
0:39ways that we can do this. First off is
0:41we can sell one person 100K. The other
0:45option is we do 10 people for 10K. Then
0:48we have the option to do 100 people for
0:501K, and then follow along, we can do
0:531,000 people for $100, or the last
0:57option, the fifth, is we can go 10,000
1:00people for $10. [music]
1:03When I look at one person at 100K, I've
1:06got concentration risk. I've got one
1:09client. It usually requires me to have a
1:11lot of skills. Then on the low end, I've
1:13got 10,000 people. It's like I only know
1:16six people. How am I supposed to get
1:1710,000 people to give me 10 bucks?
1:18That's going to be really hard. Then I
1:20look even at $100 at 1,000 people per
1:23month, that feels like a lot of work. So
1:25that's not going to work. And then I've
1:26got 10K, which seems like a lot. I don't
1:30like that one as much either. What I
1:31like is something in the middle. You
1:33want to be more than a K, less than 10K.
1:36So at minimum, start with a [music]
1:38thousand a month offer. Have something
1:41that you can charge. If you're trying to
1:43have every conversation turn into a
1:45customer, then you don't want to be
1:46spending a lot of time talking to a
1:48thousand customers. That's bad. You want
1:50to get to at least a hundred, sell them
1:52a thousand, that's how we get to 100,000
1:54a month. And look, you You do this money
1:55math with whatever your goal is. but
1:57we're trying to get to 100k a month. So
1:59now we know what our price is, but we
2:01still don't know what you're selling,
2:02which takes us into the next step,
2:04finding the product or service. We need
2:05to understand, what [music] do people
2:07actually spend money on? There's only
2:09three things. One is time. If you can
2:11help me buy back my time, I got
2:13unlimited capital. The second is money.
2:16The easiest thing to sell in the world
2:18is money. That's why people sell sales
2:19training is like the easiest thing ever.
2:21It's like, do you want to make more
2:22money? Pay me some money, make more
2:24money. Easy peasy. The third, and nobody
2:26thinks about this, is status. Think
2:28about luxury brands, associations.
2:31People will pay extra to sit at the
2:33front of a room at an event. People will
2:35drive certain cars, wear different
2:36watches to have status. Pro tip, if
2:39you're charging a thousand plus per
2:40month, then you want to sell to business
2:42owners. Usually small business owners
2:44can make decisions quickly because all
2:46three of them matter to them. So how do
2:48you figure out what is the offer, the
2:51product or service that you can wrap up
2:53to solve these problems that people are
2:55going to buy. For this, I like this
2:57framework called the Ikigai. It is a
2:59Japanese philosophy that talks about
3:02four specific things. We got to figure
3:05out what you love, because if you don't
3:08love it, you'll probably stop doing it.
3:09The second thing is, what are you good
3:11at? And for me, the question I like to
3:14ask myself is, what do people tell me
3:15I'm good at? Most of us discount our
3:18skills, our experience, the stuff that
3:19we know about. We just like, everybody
3:21knows this. No, they don't. The third
3:23is, what is the world that need? This is
3:25my world drawing. Cuz if you can figure
3:27that out, you can make a lot of money. I
3:29like to go online. I like to figure out
3:31what people are searching for. I like to
3:32see what topics are trending. And the
3:34fourth, most important, is what will
3:37they pay for? See, I know a lot of
3:38people that love to do this thing, but
3:41nobody's willing to pay for it, because
3:42it's a nice to have, not a must have.
3:44And at the middle of all these things,
3:46this is the sweet spot. This is where
3:50you find the thing you can do for the
3:53rest of your life that can literally
3:54make you millions. Now, here's a pro
3:56tip. We've talked about services
3:58business, we've talked about product
3:59businesses. The truth is, easiest thing
4:01to start is a service business, but the
4:03mistake is to do a bunch of custom work
4:05because now you're just selling your
4:06hours and there's no leverage. Stay away
4:08from that. Then you have products,
4:09things like apps, courses, software. The
4:12challenge with products is that they're
4:13very expensive. Takes a lot of time to
4:15build them. That is risky. So, what I
4:17like to do is do a service, but package
4:19it like a product. What are people
4:21willing to pay for, that they need, that
4:23I can do, and now I create a product. I
4:26create a little package of things and it
4:28has different features and I do one,
4:30two, and three every time for the
4:32customer so I can get them smiling.
4:35Because that productized service means
4:37that each one of these steps, I can make
4:39them better. And the cool part is that
4:40if you have a service that you know how
4:42to do really well and it's a productized
4:44service, over time you'll be able to
4:46turn that into a product and fund it
4:48from the money you got paid to do the
4:50work with the clients. So, when you're
4:51trying to figure out your service, look
4:53at it through the lens of the Ikigai and
4:55then figure out, does it meet these
4:57filters? If we need an example, let's
5:00build an AI voice agent that we can sell
5:03to local businesses. You can do your own
5:05thing, I'm going to use this for the
5:06rest of the example so you can see how I
5:08unpack it, create the offer, do some
5:10cold calls, and show you what I would do
5:11next once I build all of that. So, now
5:13you know what you're selling, you know
5:14how much you're charging, and you know
5:16how many clients you need. Next, we need
5:17to put it together and build an offer.
5:20And what it does it takes everything
5:21we've outlined so far and it puts
5:23everything into a single place where you
5:25can present it to a potential buyer.
5:27Now, the key is don't sell the work,
5:29sell the outcome. Don't say I do
5:31marketing for $1,000 a month, say I will
5:34get you 10 new clients a month. Features
5:36tell people what it is, but outcomes
5:37actually sell. Let's look at the offer,
5:41okay? Cuz there's two parts to this. The
5:43first part is we need to understand how
5:44to price things properly. See, most
5:46people make the mistake of not having
5:48options. What you want to sell is a
5:50$1,000 a month offer, okay? We want to
5:53sell one thing for 1K a month, but we
5:56need to have a lower tier offer that
5:58they might want that makes your life
5:59really easy, and then we have to have a
6:01higher tier offer where it looks
6:03massively expensive. So, in this
6:04situation, $1,000 a month, we're going
6:06to go to a $500 a month option, but it's
6:10do-it-yourself.
6:12It's essentially all the playbooks that
6:14you would use internally to do this for
6:16the client, but they can just do it
6:17themselves. Now, the people you're
6:18talking to, hopefully, they don't want
6:20just more information, they want to pay
6:22you to solve the problem. Then what you
6:24do is you have your high-end offer,
6:25which is 10 times the price, okay? Where
6:28you go 10K per month, but in that
6:31scenario, you do everything for them.
6:33The middle tier is where you teach it
6:34and you work with their team so that
6:36they over time, they essentially can pay
6:38you every month on retainer, but you
6:40want to have them do it, okay? You need
6:42these as decoys to get them to purchase
6:45the center, cuz what I want to do is
6:46sell a lot of these. I want to sell 100
6:49of those every month to get to my 100K,
6:52so these are just decoys. It also makes
6:54the price seem so much cheaper because
6:56it's 10 times more expensive. It makes
6:58it look like a steal. Now, how do we
7:00design the offer? What are we actually
7:01giving to the potential buyer? How do we
7:03explain it? Well, surprise, surprise,
7:06we're going to use AI.
7:08Now, what I'm going to share with you
7:09though is that there is a format for
7:11every offer that it must follow. You're
7:14going to open up the AI of choice.
7:16You're going to give it everything that
7:18we've talked about so far, okay? You've
7:20gone through the Ikigai, you understand
7:22time, money, status, just talk to it.
7:25Then you give it this prompt. I've also
7:27added it below in the description so you
7:28can make it really easy to copy and
7:30paste. Build the offer for my
7:32productized service including every
7:34element of a great offer. The outcome is
7:36what we're getting them, which is
7:38improvement in their business. The
7:39deliverable is what they're going to
7:41expect from us every week, every month.
7:43The price is what it is and I like to
7:45call these the investment. And then the
7:47risk reversal is saying, "Look, we
7:48guarantee 10 new leads a month. We
7:50guarantee one automated process is going
7:52to save you 10 hours a week." And then
7:54the urgency is telling them, "Look, I
7:55only have capacity to add five new
7:57clients every month and I've got 20
7:59calls just like this this week. Did you
8:00want to lock in your spot? All I need
8:02right now is a $1,000 deposit." It just
8:05gives them more reason to take action
8:06now instead of a "Oh, I'll get back to
8:08you" or "Let me think about it" or
8:10worse, "Hey, why don't you send this
8:11over to me in an email and I'll review
8:13it with my team." No. I'll tell you why.
8:15Cuz they're just going to take that and
8:16go shop it around on you. You did all
8:18the heavy lifting, you gave them the
8:19offer, you made this beautiful document,
8:21and then they take that and they go,
8:22"Hey team, what do you think?" They're
8:23like, "Oh, my buddy Bob does this. We
8:24should hire Bob." And they give the plan
8:26to Bob. Don't do that. Then you got to
8:28ask it to build your premium and
8:29entry-level pricing tiers. Make my core
8:31offer look like an absolute [music]
8:33steal. And finally, tell it, "Send it to
8:35me as an offer doc that I can send over
8:37chat as a link and a pitch deck for
8:39sales calls." My favorite part is ask me
8:41any question you need to get total
8:43clarity. That is a promo. That's called
8:45reverse prompting. Most people never
8:46teach you that, but that is why you are
8:48here to learn. And look, the difference
8:51between an offer doc and a pitch deck,
8:53the offer doc is copywritten words to
8:56help walk the person through the offer
8:58so that they get excited through the
9:00offer doc to buy. The pitch deck is the
9:02high-level elements and then you're
9:04going to use your words to present the
9:05pitch deck, whereas the offer doc does
9:08all the talking for you cuz it's in the
9:10document. Now, with everything you have
9:12here and what we just discussed, you now
9:14have everything you need to go to the
9:16market and start making money. And look,
9:17even if you have a business, but you
9:19want to go to like 100K or a million a
9:21month or more, this stuff still works.
9:23But if you want my full playbook,
9:25everything from my sales script to my
9:27offer templates, all of it, it's in my
9:29Sell by Chat Playbook. So, just find me
9:31on Instagram and DM me the word YouTube
9:33SBC for Sell by Chat and I'll send it
9:35right over. So, everything we've done so
9:37far covers the question, what do we
9:39sell? Now that we know that, let's move
9:41on to who do we actually sell to? Create
9:44demand. Nobody's waiting for you. You
9:47have to go and create potential leads.
9:48There's only two ways to do it. First,
9:50we got to talk about inbound. How do we
9:52get people to come to you, to reach out
9:55to you, say, "Hey, I heard about this.
9:57How do you help people?" The other one
9:59is outbound.
10:01Outbound is when you go to them. You can
10:03literally go from zero revenue using an
10:07inbound and outbound strategy to making
10:09a ton of money. And the coolest part is
10:11once you do this, you validate your
10:13offer, you start to build some momentum,
10:15and now you can start to see how this
10:16business can get to that 100K a month.
10:18Don't make the mistake I did. When I
10:20started my first company, it's called
10:21Maritime Vacation. My dad wanted a
10:23cottage listing. I knew how to code. I
10:25thought, "Okay, I'm just going to build
10:26a website for my dad." But I took it too
10:28far, and then I built a whole app, and I
10:30sat there for months coding this whole
10:32solution. I built the product. Remember
10:34I told you not to do that? And when I
10:35launched, guess what? Crickets. Now,
10:38when I launch a company, for example,
10:39when I started Flowtown, I started with
10:41a blog, and I invested in the content to
10:44build inbound. And eventually, it did
10:46over 350,000 unique visitors, driving
10:4850,000 customers for our product.
10:51Instead of sitting there and just
10:52spamming people, I actually learned how
10:54to give away my best stuff to get
10:56customers to lean in to ask me, "Hey,
10:58what else do you have?" Here's how we
10:59build both engines. The first thing is
11:01understand that getting inbound leads
11:03means that we talk about the pain in the
11:06market. And the hack is this, in your
11:08offer document that the AI put together,
11:11it talks about every deliverable. Give
11:13it all away. I want you to go through
11:15your document and look at all the things
11:17you're going to do for somebody. So, if
11:18I'm selling AI automation, they're
11:20probably frustrated about like, "What's
11:22the model?" Right? Pain number one.
11:23"What model should I use?" Pain number
11:25two could be, "How do I use this tool?"
11:27There's all these different pains, and
11:28they're in your offer doc, because
11:29that's how you get people to want to buy
11:31from you. Now, here's the key. I want
11:33you to go to AI and ask it this specific
11:35question. Give me 10 nuanced and
11:38observable problems your customer, if
11:41you're selling to HVAC companies or
11:42small businesses, has around each of
11:45these pains. And you give it all the
11:47different pains. It's essentially an
11:48infinite content glitch because what
11:50it'll do is it'll give you the specific
11:52scenarios that observable and felt by
11:56your potential customer. And then what
11:58you do is you create content around
11:59solving those problems. But you start
12:01with the hooks. If I can explain my
12:03customer's pain better than they can
12:05explain it to me, I'm the expert. What I
12:07want you to do is give away everything
12:09you know how to do, which you might be
12:11going, "Well, then if I do that, then
12:12what are they going to pay me for?" This
12:14is the cool part. What you get paid for
12:16is actually the sequence of
12:18implementation and steps that goes from
12:21zero step one, which could be just like
12:23let's audit what you're doing today, to
12:25step 100, let's automate and set this
12:27whole thing up. See, that sequence is
12:29what people pay for. But what you do in
12:31your content is you scramble it. So, you
12:33might go to pain A1, pain B2,
12:38right? And you go through all these
12:40different pain buckets so that it's your
12:42internal process, your checklist for how
12:44you actually do the productized service,
12:46but you're giving it away in your
12:47content. I do this all the time. I take
12:49my best stuff, I give it away. I just
12:51told you about my Sales by Chat
12:52Playbook. All of it's there, everything.
12:55But if you watch my videos, it's
12:56teaching people how to overcome their
12:58problems, just like this video. The
13:00information of how you do what you do
13:02should be free. Now, we go to outbound.
13:04Most people make the mistake of just
13:06starting cold calling people. I don't
13:08start there. First off, I go to your
13:11phone. If you open up your phone right
13:13now and go count how many contacts do
13:15you have in your phone? I bet it's more
13:17than you think. It might be 100, it
13:19might be 200. I know some people have
13:21done this and there's 20,000 contacts.
13:22That's 20,000 people are going to help
13:24you and in business. Then what you do,
13:26second step, is you ask past the person.
13:30If the person you're talking to is here,
13:32you ask them if they know anybody that
13:35have the problem. What's interesting is
13:37you'll ask past the person and they'll
13:39go, "Yeah, me." And you're like, "Oh,
13:42funny. Let's talk." Or better yet,
13:44they'll refer some people. They'll give
13:46you some names of folks that might need
13:48that. And then when I reach out to them,
13:50I use that person's name to say I was
13:52talking to Bob. Bob said I should reach
13:53out to you. The reason why is I do this
13:55for people just like you, is that
13:57something you have a problem with? On
13:58top of all of that, if you get stuck, go
14:00to your trusty AI and just say, "Build
14:03me a list of 100 people who need my
14:04services." Get their phone number, their
14:06email, anything you have for contact.
14:08And that's just a great backup for you
14:10to start making phone calls if you run
14:12out of contacts in your phone. And
14:13what's really cool is there's tools like
14:15Social Sweep that will analyze all of
14:17your social connections, including your
14:19emails, extract all the contacts, and
14:21put it into an address book where you
14:23can email and call that you don't even
14:24know. Imagine every email you've ever
14:26been on in the past, pulled out,
14:28enriched contact information, all just
14:31sitting there. If you want to try it,
14:32I'll leave the link in the description.
14:33Now, the key for doing this, this is the
14:36third step, is you have to build a
14:38funnel. Most people mess it up. You have
14:41to start by going outbound, you have to
14:43do your follow up, you got to do your
14:45ask, and you've got to close the deal,
14:48okay? So, make sure you create a
14:50spreadsheet or some simple tool to
14:52manage all of the outbound messages and
14:54do the follow up so that you can get on
14:56a sales call, make the offer, and get
14:58paid. But the truth is is outbound is
15:00short-term, inbound is long-term. So, if
15:02you're asking me where I'm going to
15:04start, I'm going to start here as number
15:06one, and then I'm going to continue to
15:08do two as my content game as well. I can
15:10do both in parallel cuz that's how we
15:12build a foundation to get 100k a month.
15:14So, now we've got the people we're going
15:16to be selling to. But how do we actually
15:18sell it? Number five, now we got to
15:20close the deal. The thing that stops
15:22most entrepreneurs is they won't go
15:24door-to-door, they won't send the text
15:25messages, they won't make the call. Not
15:28you. If you're here, you're ready to do
15:30this with me. There's only two ways to
15:32close the deal. We're either doing sell
15:34by chat
15:36or we're making calls. The best way to
15:38get started is actually sell by chat.
15:41I've personally made eight figures over
15:43social media chat. I have thousands of
15:46business owners that I've coached on how
15:48to do this and I'm going to give you the
15:49whole playbook so you can do it
15:51yourself. Every time somebody follows
15:53me, okay? And if you follow me, I've
15:56sent [music] this to you. I ask you a
15:58question and I go, are you here for this
16:00or this? Are you here for the content?
16:03Are you looking to help with growing
16:05your business? And the key is you want
16:07to end with the second outcome that you
16:08help people so that they go, oh, no, I'm
16:11just here for the content or actually I
16:13am, how can you help? And you just ask
16:15them questions. You make them pain
16:17aware. You then present your solution.
16:20And then eventually you give them the
16:21link to the offer doc. And the offer doc
16:24has all the details that you've created
16:26already. Then they read it and they go,
16:28yeah, I'm interested. I'm in. Cool. Then
16:31you give them the link. Use anything you
16:33want, but I use Stripe. Go set up a
16:35Stripe account. Make it super simple and
16:37watch them enter in their credit card
16:39details to pay you for that offer. And
16:42here's a pro tip. Doesn't matter if
16:44you're doing sell by chat or call, you
16:47want to bring up the objections they
16:48might have way before they ever open up.
16:51That's why they're called obstacles
16:52before they bring them up and they're
16:53objections after. So most people have
16:55objections once you give them the offer
16:57doc, you want to start bringing those up
16:59early. Hey, do you have a budget to
17:00solve this problem? They're like, no,
17:01how much is it? So we'll get into the
17:03prices. I don't know the details. But
17:05just make sure that you deal with those
17:06objections, then they're obstacles
17:08before they become a problem. On the
17:10other side, we have calls.
17:12Watch this. This is way simpler than you
17:14think. If you're selling to businesses,
17:17especially real estate agents, HVAC,
17:20lawyers, guess what? Their phone numbers
17:22are online. If you ask the AI to make a
17:23list, right? So, I'm going to call some
17:25plumbers. What I say is, first off, I
17:27got nothing to sell. This is a cold
17:29call. I'm just curious if you're having
17:31this problem and you've considered
17:32trying to find a solution for this. And
17:33if you do, this is what I do for people
17:36just like you, and we can schedule a
17:38call so I can dive deeper cuz I'm
17:39assuming you're really busy in your
17:40work. And that is where I bam, fam. I
17:42book a meeting from a meeting. My job is
17:44not to sell on a cold call. My job is to
17:46qualify, make sure that they have the
17:48problem, make sure they're leaning in,
17:50and we schedule a quick call. Once I get
17:52them to do that, then I might try to
17:53pre-qualify, I might try to pre-sell,
17:55and just give them a reason to show up
17:57for the call, and let them know if
17:58there's any reason you can't make the
17:59call, let me know. That's what I do.
18:02Ring-a-ding-ding.
18:03Put it on speaker.
18:05Hi, who may I speak to? Uh this is Dan.
18:08Uh is this uh HBC Plumbing? Yep. Yep,
18:11speaking. Yeah, and your name? Uh David.
18:13David, quick question. I was just
18:15wondering, have you been spending any
18:16time looking into using AI to answer
18:19calls just like this so that you can
18:20book appointments uh while you're
18:22actually working with clients? And look,
18:24I've got nothing to sell. I'm just
18:25wondering if that's something you're
18:25looking into.
18:27Uh no, honestly not yet. I've just been
18:29busy. Oh, crazy. Yeah, no, most people
18:31in your space aren't answering calls
18:33anymore because the AI can actually do
18:34it for them and make more money. If If I
18:37could show you how to do that, is that
18:38something you'd be interested in?
18:40Uh yeah, yeah. I like it. I like it.
18:41Fine, 15 minutes. Okay, cool. Uh do you
18:43have time tomorrow at this time uh so we
18:45can schedule in 15 minutes? I'll send
18:47you a Zoom link and we can do this over
18:48a video call so I can actually demo the
18:50software, and we'll I want to show you
18:52how to do the call in real time. So,
18:54like, I'm going to show you the AI doing
18:56the call on that call. Uh yeah, I I I
18:59can make that work. Okay, cool. So, what
19:01I'll do is I'll text you the link to
19:02confirm this, and then you can just
19:03confirm it, and then we'll get that
19:05scheduled.
19:07Easy-peasy. Just make the calls. And the
19:09whole idea of doing the calls is just
19:12don't get discouraged. Make the calls. I
19:15always say the first five are throwaway
19:17calls. Throw away. Just make the call.
19:20Nobody cares. Five people. You have a
19:22lead list. Just get them done. Right?
19:25And guess what? If they don't answer,
19:26call call them back.
19:28This this is my trick. So, if I go to
19:31voicemail, I leave a voicemail, I call
19:32them right back. Most people have their
19:34phone set up on do not disturb, but if
19:36somebody calls twice within like 3
19:38seconds, it rings through. Over time,
19:40you can make your script better. And the
19:42cool part is you give it to AI and it'll
19:43tell you exactly where you're stumbling,
19:45where you're not being clear. Truth is,
19:47every no gets you closer to a yes, and a
19:50yes gets you closer to 100k a month. If
19:53you're not willing to go through the
19:55nose, you'll never get there. My rule
19:57would be to get to 100 no's a day.
20:00Get to 100 no's a day. If you can get to
20:03that level of rejection, you're going to
20:04be rich. The key is is to get a bunch of
20:06customers to pay you before you do any
20:09spendings, spending on equipment,
20:11spending on software, spending on
20:12anything. Just get people to buy and
20:15then tell them, I can only start in 2
20:17weeks. You can get 10 customers to buy
20:19from you in a week, then you got another
20:20week to get ready to deliver. So, now
20:22you got some money flowing in. You've
20:23defined what you're selling, who you're
20:25selling to, and how to sell it. What
20:28now? Finally, build the thing. After
20:30you've done all the hardest parts of
20:32being an entrepreneur,
20:34>> [music]
20:34>> and you've done the content, you've had
20:36the chats, or you've made the calls, and
20:38you've got some customers, that is the
20:40hard part. The coolest part is if you're
20:41building software or anything that's got
20:43like a whole lot of lead time, you can
20:45just do the marketing and the calls to
20:46build a waitlist. You can say, "Look,
20:48we're just starting to call people in
20:49your area. We're trying to figure out if
20:51there's demand for what we've got. If
20:53you're interested, I can put you on the
20:54waitlist, but to do that, I need to get
20:55on a call with you." And then you get on
20:56a call with them, you show them what
20:57they have, they go, "Oh my god, that's
20:58amazing." It's like, "Oh, perfect. So,
20:59it sounds like it's something you'd be
21:00interested." "Oh, absolutely." Great.
21:02What I'm going to do is put you on the
21:03waitlist.
21:04>> [music]
21:04>> And you can build a a waitlist of 10,
21:0620, 50, 100 people. Then you have
21:08validated demand to go build. And I'm a
21:11big fan of having them pay to be on the
21:12waitlist. So like in software world, all
21:14the products I launch before I ever
21:16build it, I create a website with a
21:18waitlist. I market the waitlist, people
21:20join it. I even have the opportunity for
21:22them to pay $50 to get to top of the
21:24waitlist. That $50 is proof with their
21:27money that they have the problem and
21:29they want it solved the way I've talked
21:30about it. If I don't get paid, there's
21:32no proof. So if I can pre-sell what I'm
21:34about to build, then I have the money to
21:36actually build it. And with AI, this is
21:38the easiest [music] part. You can build
21:39a website, the waitlist, the automation,
21:42even collect the payments without even
21:43knowing how to code. But if you do
21:45everything we just talked about and then
21:46start getting sales and getting people
21:48to pay you, that's where it gets fun.
21:50Now you know the steps. Are you going to
21:53do it? Are you going to sit down and
21:54actually understand how do I design a
21:56product or service? Are you going to
21:57look at your ikigai? Are you then going
21:59to figure out does this help people with
22:00time, money, or status? And then use the
22:03AI to help you craft the offer and then
22:05start making the calls. Now I know that
22:07this sounds simple when I put together,
22:10and it is. It's just is today, right
22:12now, the time where you're actually
22:14going to do the work? Don't
22:15overcomplicate it. One clear offer, one
22:18clear conversation where you find the
22:20right person's got the pain and they
22:21want to solve the way you talk about it
22:23to get you paid, will build the momentum
22:26that you've been looking for. Most
22:28people don't even start. That's not you.
22:30So leave me a comment and let me know
22:32what's hard about this for you. I want
22:34to hear from everybody in the comments
22:35below. And remember, if you want my full
22:37sell by chat playbook with every
22:39template and sales script and even
22:41content strategy, just find me on
22:43Instagram and DM me the words YouTube
22:45SBC and I'll send it right over. And if
22:47you want to see how you fully automate
22:49the delivery of your service with AI,
22:51click here and I'll see you on the other
22:53side.

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